How to Become Wealthy? | Peter Taunton, A Man Who Has Opened Up 6,000 Franchise Locations Joins Us to Share How to Become Wealthy, How to Manage Your Personal Finances + How to Nail It & Scale + Robert Kiyosaki & Clay Clark Interview

Audio Transcription

Some shows don’t need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you. And they have a lot of time on their hands. This started from the bottom, now they’re here. It’s the Thrive Time Show, starring the former U.S. Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zillner. Two men. Eight kids, co-created by 2 different women. 13 multi-million dollar businesses. We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. Started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, and now we’re at the top. Teaching you the systems to give what we got. Colton Dixon’s on the hooks, I break down the books. She’s bringing some wisdom and the good news As the father of five, that’s why I’m alive So if you see my wife and kids, please tell them hi It’s the CNC up on your radio And now 3, 2, 1, here we go! We started from the bottom, now we here We started from the bottom and we’ll show you how to get here We started from the bottom, now we here We started from the bottom, now we here We started from the bottom, now we here JT, how old are you? I’m 28. Okay. Have you met a lot of people that are 28 years old? Yes. Okay. Do you know a lot of people that are 28 years old that are having a lot of success right now? No, not a ton. This is interesting. I’m working on a book right now. I’m finishing a new book and the working title, you know, it’s a millionaire’s guide to practical financial success. It’s a working title, but it’s basically a lot of young people ask me questions, you know, Clay, how do you manage your finances? Clay, how do you organize your day? How do you, and I get asked that question a lot, but not by typically employees who work here, not by family who knows me, and not by people that I know. It’s only by clients that’ll ask that. So younger entrepreneurs will ask me. So I thought, you know what, I’m gonna put together a book on that to teach that skill set. But I’m always amazed by, because you work in the office here. Yeah. How few of the employees that work here, I can say this freely on our show, because I know they’re not gonna listen to it. And if they did listen to it, they go, yeah, that’s true. I know that, they don’t ever ask me how to have super success. They just don’t. It blows my mind. You do, Andrew does, there’s a handful of people that work here that ask me how to grow a successful company. But the vast majority of the people that work in my companies, they have a passive worldview. They’re just going to accept what life gives them and their thoughts are usually focused on what are they going to eat for lunch, where are they going to go for dinner, what bar is open on Friday, and when the Super Bowl is. And that conversation starts usually, you know, the day after the Super Bowl. They’re like, hey, when’s next year’s Super Bowl? And they focus on those things. But you are a guy who is focused on being proactive about your life. You’re a guy that has to ask questions. And today’s guest, Peter Taunton, he’s actually opened up thousands of locations. That’s not hyperbole. He’s opened up thousands of locations of successful franchises. And so you, my friend, get to interrogate Peter Taunton. And I’ll try to one-up you with questions, but you’re a guy who’s going places. You’ve already joined the Six Figure Club, which was exciting to do last year. You’ve bought your first rental property. You’re doing a lot of great things. And it blows my mind, because the people who work in this office don’t ever ask me the questions that you ask. And so I want to get out of your way to give you an opportunity to ask Peter Taunton anything. So that being said, Peter Taunton, welcome to the Thrive Time Show. How are you, sir? I’m doing great. And you know what, JT, 28, man, I love it. I love that you’ve got some money working for you. And to Clay’s earlier point there about how do you get wealthy? And I just got to throw it out there early on because I get the question asked at least a dozen times a week from different entrepreneurs. Look, I think early on, and I’d love to get your input on this, JT, but I always tell people, look, early on, sacrifice early, meaning have a plan on what you want to do. And don’t be afraid to sacrifice some of the short-term frills, luxuries to be able to save some cash. Watch your debt, okay, because debt will eat you alive. Manage your cash flow, and then the last piece of it, which is what you’re doing, get your money working for you. Okay, you bought your first rental property, I love it. I’m a big advocate of that. Hey, look, if you can squirrel away 50,000 and get that towards a rental property, and at the end of the year, if your rental property can spit out 10, 15,000 of surplus cash over and above your debt retirement, that’s a great ROI on your cash. And you’re building equity in your property, number one, your property’s increasing in value, and then you’re spinning off some cash and you can get that working for you. That’s step number one of winning. And that mindset will never change for you. I don’t care if you’re 28 or 82, I’ll invert the numbers, 28 or 82, it doesn’t matter. That mindset’s never gonna change for you. If you wanna win and continue to win, you gotta have that mindset. Sacrifice shouldn’t scare you, you just have to embrace it. No, I absolutely completely agree with that. My mindset shifted a while ago, but I started to understand that to have what other people have, you have to be willing to do what they did. And so I read Rich Dad, Poor Dad, and my mind was blown. And I bought five, I started reading it, and then I got a highlighter and I started, you know, highlighting, I was gonna highlight everything I didn’t know, and then turned out the whole book’s pink after it, because I’ve highlighted every single thing in the book. Right. And then I went to Clay’s business conference, and I’ll ask you the same question, which was the first one I asked him, because Robert Kiyosaki talks about how you have to be careful about where you’re getting your advice from and your mentorship. So there’s employees, there’s self-employed, there’s business owners, and there’s investors. And I noticed that both my parents are teachers. Every other person in my life was an employee. So my whole life I have been getting advice from people who were strictly employees and they had no ambition to do anything else. So I guess my first question to you, which is what I asked Clay first was, how do I get more mentors in my life that are business owners? Like, what would your advice be to find those people and be able to get mentored by them? Because my understanding, and you can disagree with me, but is it the easiest, like, because everyone wants a hack. For me, the easiest hack I can think of is you have to surround yourself by people who are doing what you want to do in the future. 100%, look, there’s a lot of people out there, a lot of very, very smart people that understand business theory. Okay, but there’s a big difference between business theory and practical hands-on experience. And actually, in reality, they have the road rash to show you the mistakes that they’ve made along the way. And anyone who’s being completely honest with you is gonna, where the road rash is, is where the gold lies, honestly. And you know, the key is you’re gonna make mistakes, but learn early, try not to repeat yourself. So that’s where I would be. I would be paying attention to who you’re talking to. And there’s a lot of people out there, as I said, they understand great theory, but it’s very different circumstance when you’re in the trenches making decisions that might influence hundreds of families, or if you’re just out there, writing down textbook stuff, you gotta be able to pivot, you got to be able to absorb, you’ve got to be able to to make rational decisions. I mean, it sounds like you’re surrounding yourself with some good people right now. You got a guy right next to you there that’s got practical hands-on experience. I would leverage that all day long if I were you. You know, Peter, as I’m writing this book here, and again, I kind of, for me, book writing is just something I, it’s like maybe journaling for other people. That’s why I’m always putting out a book or two every year. On a practical level, I always get asked by people who are clients, they say, how do you stay on top of your finances? And I say, well, you just, I like to schedule a weekly meeting with myself to look at all my income and all my expenses. And so that meeting usually is a cause of my wife and I having about a 30 minute intense fellowship session followed by a resolution. So we’ve been married 23 years. I look at the income, look at the expenses. This is what happens every time I go, are you donating to that guy? Because my wife loves to support ministries and charities and, and she’ll go, Oh, he’s a good guy. And I’m going, can you, can we not donate to this guy anymore? And because we’ve agreed, we’re going to tithe and then over and above that we’ve agreed on a certain budget. And she just loves giving to ministries. That’s what she likes. That’s her thing. That’s her thing. And so every week I look at the income, look at the expenses, and I’m always going, huh, who’s that guy? Why do we donate to that guy? And so that’s kind of the flow. That’s where our, if we have an outlying expense, it’s there. Also, we have employees who don’t work here anymore who like to make up expenses that they want to be reimbursed for, or employees that don’t work here anymore. They like to just lie about their hours or payroll, jackassery, you know, and I catch those things every week, but it’s pretty much those three activities at all times. So it’s my wife’s benevolence, it’s people lying, cheating, stealing, we’ll call that waste and fraud. And then it’s just outlying expenses that we didn’t plan. And because I do that intentionally, and I have committed to saving 25% of my income, I just 25% of my income without thinking about it. I buy real estate from emotional people, 25% of it without thinking about it. I just buy precious metals because I’ve noticed that the value of the dollar goes down. So I’ve been buying gold and silver since 2005 and 2006. And I just do it. I’d love to get your thoughts on just personal finances. Do you like to look at your numbers weekly? Are you a daily guy? Because you’ve got a lot of income streams, a lot of assets, a lot of stuff. How do you like to manage your finances? Clay, that’s a great question. And I had, you’re exactly right. I mean, I come from a very humble background, very humble beginning. I grew up poor. And then I got to a place where along from, you know, the crescendo between poor and having private jets and yachts and multiple homes. And I had just coincidentally I look at my numbers all the time, you know, probably Daily, if not weekly because some of the stuff in today’s day and age you can pick up your phone and it’s there Right real time, but I just started reading a book of by Bill Perkins It says it says die with zero Okay Getting all you can from your money die with zeros the name of the book Bill Perkins and I tell you what I’m about halfway through it and it gives me a moment of pause to really take a step back and say, all right, maybe you are being a little bit foolish. I mean, there’s no question I am. And it’s funny how you rationalize with how much money you have, and I’m going to do this, and I’m going to do that. So I started doing a personal inventory of What am I doing? My yacht as an example. Okay, look, I use it about 24 times a year. Okay, this is soul searching now. Literally, I say 24, it’s probably more like 18. Yeah. Okay. And that yacht cost me probably 300,000 a year. Yeah. Okay. So do the quick and dirty math on it. So you got 300,000 real quick. I’ll just do that because this might be more painful this way. No, no, maybe, because it’s 20 grand a time, right? Yeah, 20 grand every time that you get on that thing. Exactly, right? You think that’s very, is that wise? So I’m starting to reflect on this, and I’m thinking, okay, maybe I’ve gone a little bit too far over one way. So I’m thinking about, do I limit myself on some of these things? Do I sell some of this stuff? And do I repurpose that capital somewhere else? Because if I wanted to take a yacht out, I can go rent a yacht. Literally, if I took 300 grand and threw it in a big pail, a big box, and every time I wanted to take a boat out, I’d go rent one, by the end of the year, I’d probably have 150,000 still sitting in that box. So the punchline here, JT, is be careful you don’t get into a place like I did and it’s easy to kind of slip into that where you’re a nine you’re a nine-figure net worth individual and pretty soon you stop paying attention you get sloppy and then and then you got to do a moment of reflecting to say look you know what how did that dirt poor kid that little snouty nose dirt poor kid go to school in two-room schoolhouse how’d that guy get here and am I being a good steward right I always say when I have my moment, I’m at the pearly gates. I’m hoping that God says, hey, Peter, well done. Yeah. OK. I’m hoping he doesn’t say, holy cow, Peter, look at all I gave you. You spent it like a drunken sailor. Well, I was I’ll throw out a little Bible verse for you. This is something that I’ve done a lot. You know, Matthew, chapter six, verse 19 through 21. By the way, folks, Matthew was an apostle for Jesus. He wrote this. He wrote this down. He says, do not store up for yourself treasures on earth where moths and vermin destroy and where thieves break in and steal, but store up for yourselves treasures in heaven where moths and vermin do not destroy and where thieves do not break in and steal. For where your treasure is, there your heart will be also. So, back to my wife, because this is good for someone to hear this. My wife loves to give money to things. So we were, JT, were you at the reawakened tour in San Antonio? No, I was not at that one. This blows my mind. This blows my mind. My dad died of Lou Gehrig’s disease. So pretty much doesn’t know what that is. It’s like you are slowly shriveling up physically and you also are losing the ability to breathe. So you ultimately die of suffocation. So the worst thing ever. And so when my dad was dying, we watched that happen. So we were kind of alerted to that as a family now, we just sort of see that, I guess you see it everywhere. And we were at the reawakened tour in San Antonio, and there’s a guy, there’s a young kid, he’s probably 20, maybe 19, and he’s pushing what appears to be his father in a wheelchair. And my wife, boop, boop, boop, boop, boop, she sees it, and she’s watching it, and I’m seeing it, boop, boop, boop, boop, and I’m watching it, and this kid literally picked his father up, puts him in a wheelchair, brings him to the event. So my first line of defense, or my first reaction, I see the young guy and I said, hey, is that your dad? And his dad can’t really speak, he’s like, yes, my dad, I said, so how did you get here? He’s like, we drove here from, I think he said North Dakota. I’m going, you drove here from North Dakota? He’s like, yeah, my dad really likes what you and General Flynn and Eric Trump talk about. So he wanted to meet him. And I’m going, right away, I’m like fighting back tears I’m like I know you can name your price to the event are you general admission or VIP? He’s like I’m general admission and I’m going all right well you’re VIP you’re backstage the whole thing and I try to make it happen before the tears could get me so you know so he goes backstage well then from there you know I come back from the event JT we unpack we get to put all the gear back we get you know it’s two days of events, 70 speakers, we get back, we kinda are getting all caught up, and I go into my home and I see that kid in my living room. And I’m like, bro, bro, what are you doing here? And he’s like, your wife said I could live with you for a while and visit, and she’s gonna help me with my ministry. And I’m like, oh, really? You know, so, no, I’m being real. So I’m like, so you’re now living here tonight, or what’s he’s like, yeah, I’m staying with you. I’m like, all right, that’s cool. And so, you know, this has happened. Laura Logan, the investigative journalist, she showed up in my home and I had no problem with it. It’s just that’s where my wife’s heart is. Well, then I’m looking at our expenses every week and I’m like, what is this ministry? She’s like, that’s the kid from North Dakota. And I’m going, she’s like, he has to take care of his dad so he can’t have a full-time job because he spends literally 70 hours a week taking care of his dad. And so I wanted to help him. And I’m going, all right. So that’s kind of where my wife’s world is. And she gets excited about it. And I get excited about it. And then I, you know, we have, you know, kids that go to school and, you know, they have cars they have to drive and various things. And I, you know, I’m paying the bills and health insurance and whatever. And so I, to Peter’s point, I pull like stronger to the fiscal discipline side. And my wife is more towards the, hey, you can’t take it with you, let’s be a blessing to others. And I think this show, if nothing else, this is a great thing to think about. And that book you recommended is Die With Zero by Bill Perkins. Die With Zero by Bill Perkins. I’ll put a link to it on the show notes. I want to ask you that, Peter. Have you found that the pendulum has shifted a little bit in your life? That maybe there was a time where you were like the most rigid fastidious saver of all time and now you’re a little bit less that way? You know what, you and I have a lot in common, Clay. I’m still subscribed to the logic of saving 25%. In fact, I’ll bet I save closer to 50% of what I like to do. The bottom line is, for me, I look at how much am I spending. Let’s forget about how much I’m making. Let’s start thinking about how much I’m spending and what is wasteful. I don’t care if you’re spending, I don’t care if you allocate 10 percent of your income to frivolous spending. If that 10 percent equates to 700 to a million dollars a year, look, that’s an issue, that’s a problem. And I, once again, I, you know, I’m my own worst enemy. I take a step back and I think, how did you get here? Okay, once again, little stouty nose, two-room schoolhouse kid, grew up in the Midwest, how did you get here? So, and it’s, once again, self-accountability. If you don’t hold yourself accountable, then the rest doesn’t matter, right? How do I show up every day? Yes, I’m kind. Yes, I’m generous. But still, I’ve got to look at myself in the mirror and say, okay, how much are you blowing for self-indulgence? And that’s where, look, once again, I’m halfway through the book, but the first half of it got me to a place where I’m reflecting, going, all right, maybe I can reel some of this back in a little bit. Yeah, I mean I tell you what, every time that I read the Bible too, I find that the book is very attacking against me. I’m always reading the Bible and I’m going, why are these words attacking me? Why do I feel so bad about myself as a result of, like, oh that’s called conviction. Oh, okay, that’s why Jesus was here. And I start to reflect, I just encourage everybody, if nothing else, when you’re listening to a show like this, we’re talking about how to become wealthy, be thinking about your own life and think, man, is my life going the direction that I want it to go? Now, JT, you’re a proactive dude. You’re now expanding your business in Tulsa. And you train dogs. Dog training is what you do. This is your core deal. Let’s talk about the math so Peter can understand it real quick. You train a dog, first lesson is 50 cents. And then after that, you work with people to find the right package for their budget and the average profit margin, let’s call it 30 to 40 percent, hopefully, and the average package is $2,000. Yep. So if you train someone’s dog, hopefully you’re keeping $600. Yep. And so that’s the model. And so you’re starting to get wins and train more and more dogs and it’s really starting to grow. You’re starting to scale that business. What question or questions would you have for Peter about scaling that? And then we’ll get into Peter’s newest venture. Yeah, well, I know from learning from you, Clay, that you have to nail it and then scale it. So, if you nail all the systems down first. I guess my question for you, Peter, because you’ve done this a lot as far as nail it and scale it and make it massive. What would you say is the biggest thing you have to focus on when nailing it and making it scalable? Well, first, nail it, nail it and then scale it. I love that, by the way. Clay could write a book. Your next book should just be on those little things, those little sound bites. Here’s the reality. If you’re gonna scale it, nailing it means relevance. That’s the bottom line. The product’s gotta be relevant, all right? Because you got to make sure that you’re not putting your eggs in a basket that’s got holes in it. Meaning, you know, make sure that the product that you have has relevance. It’s got hang time. It’s got relevance in the eyes of the consumer, and it’s got some longevity to it. It’s not a fad, okay? Because scaling takes time and patience, all right? And make sure that you’re not too caught up in having everything buttoned down because I promise you, I tell people all the time, look, get your product to a point where it’s delivering value to the consumer. Don’t wait for it to be 100% baked. I know we often say you never get a second chance for our first impression, but there are some people that they sit and fine tune and fine tune and fine tune and then they go to market. Hell, get there, be 90% there and know that you’re going to evolve because things are going to come at you that are going to force you to evolve and become even more relevant in the eyes of the consumer. So for me, look, nailing it, make sure that it’s relevant, make sure that it’s not a pet project of yours, and then on the scaling side of it, make sure that you’ve got enough wiggle room around it to where you can pivot and evolve through the lens of your consumer. Because the consumer is going to tell you exactly what they want because they’re the ones spending their hard-earned money. I want to hammer this real quick and then we’ll get into Peter’s newest brand. This is a true story. It’s kind of a crazy story, but it’s true and it’s fast. It just occurred to me here. So you know, rush to revenue. The enemy of Dunn is perfect, okay? So years ago, I was trying to get my company that I don’t own anymore called DJConnection.com into bridal shows. I haven’t owned this company for over 10 years, but we were doing thousands of weddings a year and every bridal show wouldn’t let me have a booth. I said, why? They go, well, your competitors don’t want you to have a booth. We only have a certain number of DJs at the trade show, so therefore we can’t let you in. I’m going, I’m being blackballed. What I did is I went to the Renaissance Hotel in Tulsa, Oklahoma, and I contacted Teresa Samuels, may she rest in peace, and I said, Talisa, I would like to start the Tulsa Bride Show. She says, you do? I said, yes. I’d like to rent your hall. So I rented the banquet hall, and she said, you want to rent the banquet hall? I said, I’ll rent the banquet hall. And I was like 22 years old, 23, and I rented the banquet hall, and she says, so what day do you want to do it? And I found the day of the competitions show. And I said, I want to do that day. And she said, are you aware that’s the same day that the whatever wedding shows do in their show at the at the Expo Center? And I go, oh, yeah, I’m very aware. So I booked the event. I came home. I told my wife, I booked the event. And my wife says, you booked it. How many booths do you have? I said, well, there’s me and there’s the Renaissance. I gave him a free booth since they’re going to host it. And my wife says, are you serious? I said, no, I’m serious. And she says, so she says, how are you gonna get your other vendors? I said, I’m gonna dial and smile, baby. So I get a hold of Lee Martin Floral Designs. I said, Lee, do you want a booth? If the show’s gonna be hot, it’s me. I was the biggest DJ company at the time. And the Renaissance Hotel and a ton of vendors. You want to get a booth? She said, I do want a booth. How much is it? And I said, well, it’s for only a thousand bucks, but for you, it’s half off. She says, I’ll get a booth. So then I call up Lori Montag. I said, Lori Montag, Lee Martin, myself. She says, Lee Martin’s doing the show, you’re doing the show, Renaissance, well I’m doing the show. I said, absolutely. So I’m just calling, boom, boom, boom, boom, boom. Next thing you know, I got about 100 booths. And I’ve charged them about $500 to $1,000 each. And then I charged the brides, their show was like $10, that was the door cost to get into the bridal show. I said, mine is $5, theirs was $10. And I gave, if you bought a ticket to my event, you had a chance to win a trip to Hawaii. Their event didn’t have a trip to Hawaii. And then also if you bought a ticket to mine, you had a chance to win a whole wedding package. And I told all the vendors, if you want to be on the front row, you have to give away a free wedding package to the lucky winner. And they said, sure. So you got a chance to win a free wedding, a trip to Hawaii. It’s half price. It’s at a better location. Let’s go! Two weeks before, my wife says, who’s gonna work the show? Who’s gonna work the show? I said, we will figure it out. And then she says, well, who’s gonna do the ticketing? Who’s gonna do the whatever? Who’s gonna? And it occurred to me, you know what? We don’t have time to deal with that. So I told people back there, we didn’t have the square back in the day, Jayden. So when people got there, if they didn’t have cash, I just let them get in for it. Because you know what? I just wanted to fill that thing up. And that was one of the biggest moves I’ve ever made was starting that wedding show. And I didn’t have it all figured out, but I did have it figured out that I needed to take action. And I tell you this story because somebody out there today, you’ve wanted to become self-employed, you know you want to be self-employed, you’re listening to podcasts for whatever reason, you can’t stop listening to this show. It’s like sniffing spoiled milk. The milk is bad. You’ve sniffed it. You know it’s bad. Just throw it away. But you can’t. You want to sniff one more time. I don’t know. Why do you want to do it? I don’t know. You listen to our show, you say, I need to have a breakthrough. I got to start my own business, but I don’t know where to start. I’ll tell you this, go to nauticalballs.com, fill out the form and schedule a consultation. There’s absolutely no obligation, schedule a consultation. And then Peter Taunton, who by the way, folks has sold thousands of franchises. You might’ve heard of Snap Fitness. Okay, Snap Fitness. Again, this is just a little bit of a look into the career of Peter Tauten. He knows what he’s doing here. And all you need to do is fill out the form. And at that point, if you’re a serious individual, they can connect you with financing options. It requires less than two employees, less than five employees needed to run the whole business. It’s a very small footprint. If you rent the office space or rent, if you lease the retail space. It’s a very small footprint there. It is a product that’s very on trend. Many people today are looking to replace their meals with a healthy alternative. That’s what they do at nauticalbowls.com. Peter, I’m excited about it. Would love to get your reaction. What kind of person is a good fit for Nautical Bowls? You know, it’s your audience. It’s somebody that’s looking for financial freedom. It’s somebody that’s looking to be their own boss. Look, it’s not a lay down. When you get into business, when you get into franchising, what you’re getting into, what you’re paying for is you’re eliminating mistakes that sometimes people make getting into business. That’s what getting into a franchise. You have a model that’s proven, you have support, all your marketing is done for you. So that’s what you’re getting when you get into a franchise. But understand, and this is something we instill in our franchisees, it’s not a laundry business, okay? You don’t go in there every Friday, empty the laundry machine, go back to golfing and fishing. It’s a business and you get out of it what you put into it. So we make it easy to get into business. To qualify for one of our stores, you need 100,000 cash, a FICO score of 750, and a net worth of 250. If you have a partner between the two of you, you’ve got to qualify for that. So you can put as many people together to meet that qualification. You need 100,000 cash, FICO score of 750, and a net worth of 250. Sometimes we have two or three people who are partners to get to that. Now they get into business. We have financing available for you. And to Clay’s point, it’s a relevant product. Plant-based, dairy-free, gluten-free, soy-free. It’s a meal replacement, it’s not dessert. One full-time employee, 10 to 15 part-timers. This is simple, easy. If you click on that button for franchise information, it doesn’t cost you anything. If you just want to click on it and fill out the form, kick the tires a little bit, no worries. But it’s a, look, in two years, we’ve awarded, that needs to be updated. We’ve awarded a 992 territories. We’ve opened about 65 stores. Look, we’re one of the fastest growing franchises in the country. The fastest in the acai bowl space. But look, it’s not a race. We’re growing fast because it’s a great product in a great space. You know what? I really don’t want my wife to hear this show because my wife is obsessed with acai bowls. You talk about JT, people that invest in certain things. She primarily invests in acai bowls. Yeah, I mean, I see your kids and her eating them a lot. I don’t know what they cost, but I’m telling you. They eat them a lot. All the time. That’s her deal. If there’s one that opens in Tulsa, or if she hears this show, she’ll probably open one in Tulsa. Peter Taunton, thank you so much, sir. I really do appreciate you. We’ll talk to you next week. I’ll give you the final word. My pleasure. Hey, look, I love the show. I’m glad. Hopefully, you got some nuggets today’s show, and I’ll catch you next week. Take care, brother. Take care boss. Bye I’ve been personally buying precious metals and I encourage everybody out there if you haven’t done that I’ve been doing that since 2005 So you got to buy precious metals? Good morning. Good morning. Good morning. Harvard Kiyosaki the rich dad radio show today. I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona, they’re closed, but they’re completely different worlds. And I have a special guest today. Definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. And so Mr. Clay Clark is a friend of a good friend, Eric, Eric Trump. But we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man and there’s so many ways we could take this thing. But I thought since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who’s my age, and I can say or cannot say. First of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorn, who was my boss at the time. I was 19 years old, working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. And he said, have you read this book, Rich Dad, Poor Dad? And I said, no. And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books and I went from being an employee to self-employed to the business owner to the investor and I owe a lot of that to you and I just want to take a moment to tell you thank you so much for allowing me to achieve success and I’ll tell you all about Eric Trump. I just want to tell you thank you sir for changing my life. Well not only that Clay, you know thank you but you’ve become an influencer. You know more than anything else you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there, or bad influencers. Yeah. Anyway, I’m glad you and I agree so much, and thanks for reading my books. Yeah. That’s the greatest thrill for me today. How concerned are you about the collapse of the U.S. dollar, sir? I’m very concerned. And it’s more than just the U.S. There’s a thing called the BRICS nations. BRICS stands for Brazil, Russia, India, China, South Africa. And what happened in 2021, I believe, when we abandoned Afghanistan, On that day, Saudi Arabia shifted allegiances from America, trading in dollars, petrodollars. Saudi Arabia switched sides to China and Russia. It’s the end of the dollar system. So the end is near for the U.S. dollar, and my concern is it’s going to wipe out stocks, bonds, mutual funds, ETFs. Just for my generation, the boomer generation, we’re in serious trouble because the only reason our stocks, bonds, mutual funds are up is because the Fed and the Treasury just kept printing more and more money. Instead of fixing the problem from 2008, they just kept printing more money. It’s about to come to an end. That’s why when I say to people, buy gold, silver, and Bitcoin, you want to stay in what I call real assets, tangible assets. That’s my opinion. Most people say by US treasuries, that’s Harry Dent. I wouldn’t trust anything printed by the US government, but that’s me. I don’t like anything that can be printed. Now the BRICS nations, again, to repeat for everybody who’s hearing this for the first time, you might hear about the BRICS nations. That’s Brazil, Russia, India, China, Africa. Those comprise roughly 41% of the Earth’s population. And they are teaming up together to unseat the US dollar as the world’s reserve currency. And now you have Egypt, Saudi Arabia, Mexico, Nigeria, Venezuela, Algeria, Turkey, and Argentina, all teaming up to unseat the US dollar as the world’s US, you’re on it man, you’re on it, you’re on it. Everybody listen to this guy, he knows what he’s talking about. You have the macro picture, very few people have that point of view. And the great reset will be the collapse of the dollar. Inflation. Inflation. Inflation. When demand is greater than supply, either you get shortages or you get price increases. And actually what we have is a mixture of both. We are in an inflationary spiral. 66% of people polled expect inflation to get worse. The value of the dollar since I was born has declined by 94% to 6 cents. We are about to face one of the greatest periods of uncertainty in American history. Organize your finances, expand your knowledge, your insight as to what it is that you have, and then start making decisions. When people go to bh-vm.com, they can schedule a free consultation. You’re talking about going from the intangible into the tangible. If you can’t hold it in your hand, then it’s not yours. You don’t own it. You can physically hold actual gold and silver. It ships fully insured directly to your home. Inflation rates are going to continue to rise. Don’t wait. Don’t keep putting off decisions that you know you must make. The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. We have been working with Thrive for business coaching for almost a year now. Yeah. So, what we want to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now. Okay? I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminix, they’re both $1.3 billion companies. They both have 2,000 to 3,000 pages of content attached to their website. So to basically go from virtually nonexistent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has. By being consistent and diligent on doing podcasts and staying on top of those podcasts to really help with getting up on what they’re listing and ranking there with Google. And also we’ve been trying to get Google reviews, you know, asking our customers for reviews. And now we’re the highest rated and most reviewed Pest and Lawn Company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up 411% over last year. Wait, say that again. How much are we up? 411%. Okay, so 411% we’re up with with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now, our closing rate is about 85 percent, and that’s largely due to, first of all, like our Google reviews that we’ve gotten. People really see that our customers are happy, but also we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one and done deal. It was a system that we followed with Thrive in the refining process. And that has obviously, the 411% shows that that system works. Yeah. So here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals, more new customers last year than we did the first five months, or I’m sorry, we booked more deals last week than we did the first five months of last year from before we worked with Thrive. So again, we booked more deals last week than the first five months of last year. And it’s incredible, but the reason why we have that success by implementing the systems that Thrive has taught us and helped us out with. Some of those systems that we’ve implemented are group interviews, that way we’ve really been able to come up with a really great team. We’ve created and implemented checklists, that way everything gets done and it gets done right. It creates accountability. We’re able to make sure that everything gets done properly, both out in the field and also in our office. And also doing the podcast, like Jared had mentioned, that has really, really contributed to our success. But that, like I said, the diligence and consistency in doing those in that system has really, really been a big blessing in our lives. And also, you know, it’s really shown that we’ve gotten a success from following those systems. So before working with Thrive, we were basically stuck. Really no new growth with our business. And we were in a rut, and we didn’t know. Okay, the last three years, our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either. Yeah, and so we didn’t really know where to go, what to do, how to get out of this rut that we’re in. But Thrive helped us with that. You know, they implemented those systems, that they taught us those systems, they taught us the knowledge that we needed in order to succeed. Now it’s been a grind, absolutely it’s been a grind this last year, but we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut. Thrive helped us get out of that rut. And if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action and you’ll get the results. It will take hard work and discipline, but that’s what it’s gonna take in order to really succeed. So we just wanna give a big shout out to Thrive, a big thank you out there to Thrive. We wouldn’t be where we’re at now without their help. Hi, I’m Dr. Mark Moore. I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40 to 42% increase, month over month, year over year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services, you’re choosing to use a proof-and-turn-key marketing and coaching system that will grow your practice and get you the results that you’re looking for. I went to the University of Oklahoma College of Dentistry, graduated in 1983, and then I did my pediatric dental residency at Baylor College of Industry from 1983 to 1985. Hello my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. And Clay’s done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with like Lee Crockrell, head of Disney with the 40,000 cast members. He’s friends with like Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers, and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every 6-8 weeks he’s doing Reawaken America tours. Every 6-8 weeks he’s also doing business conferences where 200 people show up and he teaches people a 13 step proven system that he’s done and worked with billionaires, helping them grow their companies. So, I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system, critical thinking, document creation, making it, putting it into, or organizing everything in their head to building it into a franchisable, scalable business. Like one of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So, amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. Clay has been an amazing business coach. Through the course of that we became friends. I was really most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. And anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate. Anytime I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember, we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you, and really just appreciate how far you’ve taken us. This is our old house, right? This is where we used to live a few years ago. This is our old neighborhood. See? It’s nice, right? So this is my old van and our old school marketing. And this is our old team. And by team, I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing. And this is our new team. We went from four to 14. And I took this beautiful photo. We worked with several different business coaches in the past. And they were all about helping Ryan sell better and just teaching sales. Which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. The Thrive Time Show two-day interactive business workshops are the world’s highest rated and most reviewed business workshops. Because we teach you what you need to know to grow. You can learn the proven 13 point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying. And I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses? Or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’re going to give you your money back if you don’t love it. We’ve built this facility for you and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money. So if you’re out there today and you want to attend our in-person, two-day interactive business workshop, all you’ve got to do is go to thrivetimeshow.com to request those tickets and if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy at Kings Point in New York, acta non verba. Watch what a person does, not what they say. Alright Thrive Nation, on today’s show we’re going to be breaking down what Robert Kiyosaki has recently been talking about. Robert Kiyosaki, the best-selling author, the New York Times best-selling author and real estate investment guru, has recently been talking more and more about acta non verba. You say what’s octa non verba? Well one it’s Latin so don’t get too concerned there but it’s octa again it’s octa non verba. What it means is what it means is is action. You need to watch what people do and not what they say. That’s that’s the idea. Watch what somebody does and not what they say. I am Ryan Wimpy. And I’m Rachel Wimpy. And the name of our business is Tip Top Training. Our business is a dog training business. We help people with behavioral issues and teach their dog how to listen. When I was learning to become a dog trainer, we didn’t learn anything about internet marketing or advertising or anything at all. Just dog training. And that’s what’s so great about working with Clay and his team because they do it all for us. So that we can focus on our passion and that’s training dogs. Clay and his team here, they’re so enthusiastic. Their energy is off the charts. Never a dull moment, they’re a threat. We’ve been working with Clay and his team for the last five months, two of which have been our biggest months ever. One, our biggest gross by 35%. Clay’s helped us make anything from brochures to stickers, new business cards, new logos, scripts for phones, scripts for emails, scripts for text messages, scripting for everything. How I would describe the weekly meetings with Clay and his team are awesome. They’re so effective. It’s worth every minute. Things get done. We’ll ask for things like different flyers and they’re done before our hour is up. So it’s just awesome, extremely effective. If you don’t use Clay and his team, you’re probably going to be pulling your hair out or you’re going to spend half of your time trying to figure out the online marketing game and producing your own flyers and marketing materials, print materials, all the stuff like that. You’re really losing a lot as far as lost productivity and lost time. Not having a professional do it has a real sense of urgency and actually knows what they’re doing when you already have something that’s your core focus and you already know how to do it. You would also be missing out with all the time and financial freedom that you would have working with Clay and his team. We would recommend Clay and his team to other business owners because they need to be working on their business, not just trying to figure out the online game, which is complex and changing daily. So no one has a marketing team, too. Most people don’t. They can’t afford one. And their local web guy or local person that they know probably can’t do everything that a whole team and a whole floor of people can do in hours and not just weeks or months. There’s a definite sense of urgency with Clay and his team. I used to have to ride other web people, really, I mean really ride them to get stuff done and stuff is done so fast here and people there’s a real sense of urgency to get it done. It’s great. I learned at the Academy at Kings Point in New York, acta non verba. Deeds not words or acts not words. James, a lot of people, they come to our business workshops because they’re listening to our podcast, our business podcast, and they say, Man, I want to achieve massive success. And they see some of the testimonials and they go, If that guy can do it, I can do it. That’s kind of where it starts. I see it happen all the time, Clay. Because your desk is about two inches from mine. Right. And so people will say, oh, if that guy can do it, then I can do it. That’s correct. So the two big principles I want to teach on today’s show, just two principles. One is this idea of acta non verba, means acts not words. The second concept I want to teach is that money is a magnifier. I was looking to learn how to take my business, like they’ve said today, from being very successful to being systematic. I’ve got a very successful practice in three different cities. I make good money. I just want to take it to the next level with systems and processes to where I can drive my cars more. Paul Hood. I’ve been a CPA for 33 years. And what kind of growth have you and your great team had here over the past, let’s say, five, six years? The last five, when I met you five years ago, we were doing 3 million. This year we’ll do 24 million. Which is more than, he’s an accountant, so we’re going to talk about that. So Paul used me to Bob, because he said there’s a guy that came into my office looking to raise some capital. I think that was the thing. And he needed to get some sales going. That’s how sales go. And so if we tell, Paul, from the accounting perspective, I’ll pass the mic to you. You do accounting. Why do you have to have a website make sense and all that branding stuff? How has that impacted your brand having websites and all those branding things in place? Well, when I met you, like most CPAs, I thought my clients only come from referrals. But we get five leads in a two-month period every month just off of Google. And so this is my face. We have 17 offices across four states. We have in every state. But this is our face. Like what you were saying, it’s visual. visual and it all and it also us to say why we’re different that about us and there is spectacular and it just It’s it’s an industry that is chain. We’re more modifying it We’re going to we’re going to a we offer our services in an ace of a subscript model To where it’s all inclusive and it’s actually doing it. So the thing that I would tell you is stop it. Get a guy like this guy and let him go after it. It’s insane because then you can be doing what you do well and take that time and invest in something else on top of that. On top of that, he has contacts. I don’t get anything for selling his just telling you what he’s done for us so that we could focus and then he’ll come in and and I’ll say you know I you know I think I’ve got it all and he listens for five minutes and he makes and he makes one and I want to slap myself in the face well why didn’t I think about that’s idiotic but they’re sick freaks they just get it get it done I don’t know I think it’s merit-based pay in our office so the people here like they get paid so if we were taking on your account, account and someone else to do this, but if you hired a different marketing company, I’m just giving you the best practices. You want to make sure that they win when you win. So like in our office, if we grow Dave Basie’s podcast, that benefits our company, to the extent it benefits them, but we actually benefit if they benefit. Does that make sense to you? I learned at the Academy in Kings Point in New York. Acta non verba. Watch what a person does, not what they say. So on today’s show I’m going to just hammer testimonials so you can see people that heard about the conference through a podcast or through a friend or whatever. And they had a business that was stagnant. It was stuck. It wasn’t growing. It wasn’t thriving. It was just surviving. Right? It was stagnant. It was stuck. It wasn’t growing. It was just stagnant. It was stuck. It was just it wasn’t thriving. It was surviving. And they heard about the podcast. They heard about the conference. They heard about the success stories. And they came to the conference. That’s step one. They came to the conference. And by the way, if you go to thrivetimeshow.com, thrivetimeshow.com, you can name your price for all the workshops I do. We want to make it affordable for everybody. So they came out to the in-person two-day workshop. They went to Thrive Time Show, they requested a ticket. We called them, got them their ticket. Then, James, we interviewed them after the conference and we said, how was it? Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I’ve definitely learned a lot about life design and making sure the business serves you. The goal setting, while it’s not like, it’s somewhat basic stuff, making sure you have different goals for every part of your life is super important. Also the linear workflow. The linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place, so having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place this place rocks It’s invigorating the walls are super It’s just very cool. The atmosphere is cool. The people are nice It’s a pretty cool place to be very good learning atmosphere I literally want to model it and steal everything that’s here at this facility and Basically create it just on our business side. I learned at the Academy in Kings Point in New York, acta non verba. Watch what a person does, not what they say. And they said, oh my gosh, I learned so much about business. I learned about the workflows and the marketing and the search engine optimization and the branding and the hiring and the checklists and all this, the bookkeeping, the search engine optimization, the online advertising, the social media, I learned it all! Yes! I learned it! However, it’s acts, not words. Acta non verba. So James, if somebody comes to a conference and they learn all this stuff, but they don’t apply it, what happens? Nothing happens. But there is a certain group of people, not our listeners, who run around acquiring information and they don’t apply it. Those are the worst types. So this is what happens is Napoleon Hill, the best-selling author, he says that knowledge without application is meaningless. Napoleon Hill, the best-selling author, think and grow rich. Hi, I’m Aaron Antis with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them and Actually noticed he was driving a Lamborghini all of a sudden so I was willing to listen in my career I’ve sold a little over 800 million dollars in real estate so honestly, I thought I kind of knew everything about marketing and homes and then I met Clay and my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15-year career, I really thought I knew what I was doing. I’ve been managing a large team of sales people for the last 10 years here with Shaw Homes. And I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually, a four-month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses, that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it, is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic, and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35-year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1800% increase in our internet leads, going from 10 a month to 180 a month, that would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about, and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t. I learned at the academy at Kings Point in New York, acta non verba. Watch what a person does, not what they say. Knowledge without application is meaningless. So James, if somebody comes to a conference and they learn all this and they don’t apply it, that doesn’t matter because the idea is acta non verba, acts not words. So people come to this conference, you’re going to see testimonies of people who came to the conference and they say, wow, I had no idea that this was possible. And then you’re going to see people, I’m going to show you testimonials of people that applied what we taught them. People have grown their accounting practice. Now, by the way, in accounting practice, this is not someone who has invented the concept of accounting. There’s other accounting. This just in, there are other accountants. My business, it consists of a CPA and a financial advisor, and we’re very successful. I want to go from successful to systematic. I want to learn systems and processes so that the business can run without me. Academy, Kings Point in New York. Octa non verba. Watch what a person does, not what they say. But this person, they came to the conference, they learned about how to scale their company. I taught them how to create a subscription model for their accounting as opposed to doing the traditional accounting model. And they’ve grown the company from $3 million to over $20 million. Wow. Then you’re going to see a testimonial of success story of a homebuilder who grew the homebuilding business from $15 million to over $150 million. A homebuilder. And by the way, this just in, there are other homebuilders. But this homebuilder grew from $15 million to $150 million of sales. That’s life-changing, Clay. You’re going to hear about a dog trainer who came to this event. Now let me tell you about the dog trainer. He came to this event and he had a wonderful business that was just, it was stagnant, it was stuck. It wasn’t able to grow. He was a great guy, knew how to train dogs, but he didn’t have a no-brainer offer. He didn’t have a website that was optimized. He didn’t have branding that made sense. He didn’t have one sheet. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house. Right, this is where we used to live two years ago. This is our old neighborhood. See, this is a nice, right? So this is my old van and our old school marketing and this is our old team. And by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to fourteen and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman. So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just want to thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. I learned at the Academy at King’s Point in New York, octa non verba. Watch what a person does, not what they say. He didn’t have branding that made sense. He didn’t have a one sheet, didn’t have a pricing structure that worked, didn’t have a linear workflow, didn’t have an office culture environment, didn’t have decoration in the office that would make people want to work there, didn’t understand the process of hiring, inspiring, training, and retaining great people, didn’t have a performer, didn’t know how to franchise, didn’t know how to license. But what we do, James, is we take people in, they come to the conference, they learn this stuff and they go, could you teach me how to do it? And I say, absolutely. Now folks, here’s the secret sauce that allows me to be the boss. My job is to make big obstacles seem small. Here’s the secret sauce that allows me to be the boss. My job is to make big obstacles seem small. A favorite aspect is probably just how entertaining it is. And the fact that I pick up one or two or three things every time I come to take my business to the next level. People are missing out on basically a plan, a guaranteed plan, pretty much, if you’re willing to work it, to be successful. Most people, I think everybody should attend one of these workshops at least once because you don’t know what you don’t know. And we’re not taught to be successful in school. I learned at the Academy, at King’s Point in New York, acta non verba. Watch what a person does, not what they say. A lot of people, they have a fear or a phobia of scaling their business or building the process. They feel like they don’t know what to do or they need kind of a coach or a mentor to guide them down the path. And so on today’s show you’re going to see people that came to a conference, step one. Step two, we taught them how to apply these principles at the conference. Step three, they hired us to help them scale their company. Step four, you’re going to hear their success stories. Now James, money is a magnifier. We have a little bit of news for you guys. It’s now what, May 31st at 621? You’ve been closed for 20 minutes? Right. No, it’s now June. Let’s run the numbers for May. Let’s see what we got. Right, so total is 102,837. What’s last year was sixty thousand six sixty seven Baby Off the paper. I learned at the Academy at Kings Point in New York octa nonverba Watch what a person does Not what they say And what does that mean because we’re gonna show you we’re gonna share with you some stories today of an accountant who grew a business from $3 million to $20 plus million dollars, of a home builder who grew a business from $15 million to $150 million, of a dog trainer that was able to scale his business from a stagnant business to 15 plus locations to grow the business that was perpetually stuck at $400,000-ish, grow that into a million dollar plus annual revenue. This year’s sales for this week. So this is the same week last year. Do you see the difference? What is that? I can’t really tell. One is… Michael can you can we just… Jason can you kind of pull this in maybe just so you can see it. Just kind of pull it that way. Let’s get the length. That’s more of a… I can’t tell that the length. It’s hard to tell. Okay so that’s sales and the total is a mere $4,711.73. Same week this year 2015. The total is, read it Michael. $11,313.50. Oh boom! There it is! Awesome! Hello my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. Clay has done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crockerill, head of Disney, with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers and graphic designers and web developers and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly he’s running 160 companies. Every six to eight weeks he’s doing Reawaken America tours. Every six to eight weeks he’s also doing business conferences where 200 people show up and he teaches people a 13 step proven system that he’s done and worked with billionaires, helping them grow their companies. I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So, amazing guy. Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. Clay has been an amazing business coach. Through the course of that, we became friends. My most impressive thing was when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out, I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. And anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate any time I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for three months and you have $350,000 of bills you’ve got to pay and we have no accounts receivable. He helped us navigate that and of course we were conservative enough that we could afford to take that on for a period of time. But he was a great man. I’m very impressed with him. So Clay, thank you for everything you’re doing and I encourage you if you haven’t worked with Clay, work with Clay. He’s going to help magnify you and there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps for maybe six hours a day and literally the rest of time he’s working and he can outwork everybody in the room every single day and he loves it. So anyways, this is Charles Colaw with Colaw Fitness. Thank you Clay and anybody out there that’s wanting to work with Clay. It’s a great, great opportunity to ever work with him. So you guys have a blessed one. This is Charles Kola. We’ll see you guys. I learned at the Academy at Kings Point in New York, acta non verba. Watch what a person does, not what they say. When I say money is a magnifier, James, what does that mean? It means if you’re already a great person, the money will allow you to do greater things And if you’re not a great person, you’re gonna do things that are just you’re gonna do more of the bad stuff Right, because money’s a magnifier. That’s what it is. Right. So if you’re a greedy, I don’t want to say a greedy bastard because that would infer that Just because you don’t have a father in your life, that means you’re greedy. I’m not going to say that. That doesn’t make any sense. But if you’re somebody who’s greedy, you know, the Bible states, for the love of money is the root of all evil. So it’s for the love of money is the root of all evil. Not money itself. It’s that money is just a tool. And people that are obsessed with money itself become a tool of the money. Hi, my name is Josh Sperl from Sperl and Associates, chartered professional accountants based out of Edmonton, Alberta, Canada. And I started, I met Clay at a conference, at his conference in Tulsa in June of 2018. Started working with the coaching program shortly after there. You know, the experience has been great. You know, you really have a partner in the grind. You know, most people, I like to say most people are wrong about most things about business most of the time. And it’s very difficult for entrepreneurs to connect with other entrepreneurs who actually know what they’re talking about when it comes to business, but Clay and his team really does understand. You know, the tangible improvements that we’ve seen is we’re up over 50% starting since starting with the coaching program. And they’re helping to help business owners create time, freedom, and financial freedom. And I know what you’re gonna think. You’re gonna say, what the heck are you gonna do with your time, freedom, and financial freedom when you’re in Edmonton, Alberta, Canada, that’s the most northerly city in North America with a million people. You know, we’re probably just sitting in our igloos hoping for some television but I’ll give you an idea of what we’re doing in Edmonton Alberta Canada so over here we have Sandra and we have Emma Emma say hello Emma really likes any video so let’s give it a break let’s see what actually the time freedom financial freedom can do for you in Edmonton. So believe it or not we have a beach here guys and I’ll take you on the little tour of Edmonton’s beach. Now it’s not what you Americans are going to think of as a beach. This is a northern beach. We’ve got a really cool slide here. I don’t know if you can see this purple slide. This purple slide that you’re looking at here is a full loop-the-loop. It knocks you completely upside down when you go into it. Let’s see if I can get the right angle here. Now that does not appear physically possible, but it really is going to knock you upside down. Went on it last time. And here is the Edmonton Beach. This is the Northern Beach. You guys out in Tulsa, you Americans think you have all the beaches here, but here here is the the Northern Beach, complete with waves. We got 30 degree weather inside here. Oh sorry, 30, that’s 90 for you guys over there. I gotta do the translation, the map in my head. And we even got a zip line that we can ride down here. And this is what we’re doing with our time freedom and financial freedom in Edmonton Alberta Canada. Thanks to the Thrive Time team. Thanks very much guys. I learned at the academy at King’s Point in New York, octa non verba. Watch what a person does, not what they say. But money’s just a tool. Money’s like a hammer, money’s like a tire, money’s like a sock, money’s like a car. You could use a car for bad things. You could use a hammer for bad things. A lot of people could kill somebody with a hammer. You could kill somebody with a sock if you wanted to. You could kill somebody with a tire if you wanted to. But I mean, there’s a lot of creative thoughts going through people’s minds right now. But the thing is, is that money is just a magnifier. In the 1 Timothy 6.10 it reads, For the love of money is the root of all evil, which while some coveted after they have erred from the faith and have pierced themselves through with many sorrows. And so what happens is, is that money is a magnifier. And so if you’re somebody who’s greedy and nefarious and will throw somebody under the bus to make an extra dollar, money’s going to allow you to be more of a greedy personality type that will throw somebody under the bus for a dollar. That’s what money will allow you to do. The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. And we have been working with Thrive for business coaching for almost a year now. Yeah, so what we wanna do is we wanna share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now. I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminix, they’re both $1.3 billion companies. They both have 2,000 to 3,000 pages of content attached to their website. So to basically go from virtually non-existent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has, by being consistent and diligent on doing podcasts, and staying on top of those podcasts, to really help with getting up on, with our listing and ranking there with Google. And also we’ve been trying to get Google reviews, you know, asking our customers for reviews, and now we’re the highest rated and most reviewed pest and lawn company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up 411% over last year. Wait, say that again. How much are we up? 411%. Okay, so 411% we’re up with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now, our closing rate is about 85%, and that’s largely due to, first of all, like our Google reviews that we’ve gotten, people really see that our customers are happy. But also, we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one and done deal. It was a system that we followed with Thrive in the refining process. And that has obviously, the 411% shows that that system works. Yeah. So here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals, more new customers last year than we did the first five months. Or I’m sorry, we booked more deals last week than we did the first five months of last year from before we worked with Thrive. So again, we booked more deals last week than the first five months of last year. It’s incredible, but the reason why we have that success is by implementing the systems that Thrive has taught us and helped us out with. Some of those systems that we’ve implemented are group interviews. That way we’ve really been able to come up with a really great team. We’ve created and implemented checklists. Everything gets done and it gets done right. It creates accountability. We’re able to make sure that everything gets done properly, both out in the field and also in our office. And also doing the podcast like Jared had mentioned, that has really, really contributed to our success. But that, like I said, the diligence and consistency in doing those in that system has really, really been a big blessing in our lives. And also, it’s really shown that we’ve gotten the success from following those systems. So before working with Thrive, we were basically stuck. Really no new growth with our business. We were in a rut. The last three years, our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either. Yeah, and so we didn’t really know where to go, what to do, how to get out of this rut that we’re in. But Thrive helped us with that. They implemented those systems, and they taught us those systems. They taught us the knowledge that we needed in order to succeed. Now it’s been a grind, absolutely it’s been a grind this last year, but we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut. Thrive helped us get out of that rut. And if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action and you’ll get the results. It will take hard work and discipline, but that’s what it’s going to take in order to really succeed. So we just want to give a big shout out to Thrive, a big thank you out there to Thrive. We wouldn’t be where we’re at now without their help. I learned at the Academy in Kings Point, New York, acta non verba. Watch what a person does, not what they say Now if you’re a grateful person if you’re a kind of person and James, that’s why we only work with grateful kind of people That’s why when we share these testimonies of wonderful great kind of people. It’s a bit to blasty blast So James, that’s what’s fun about capturing these these success stories. Is that real people? at the peak of their success are explaining to you how they did it. And luckily James, we’re able to actually gather footage of some of these people at the beginning when they first came to a conference and then at the peak when they achieved massive success. So James, I am fired up for people to watch this, this testimonial, but let’s make sure I’m being a good teacher here. The two concepts I want to teach you. One, for everybody out there, it’s called acta non verba, which in Latin means acts not words. That’s the idea. Acts, not words. That’s what it means. And then I want to teach the second concept, which again, money is a magnifier. I learned at the academy in Kings Point, New York, acta non verba. Watch what a person does, not what they say. James, in your own words, what does it mean? You say acta non verba, you go, I don’t understand what you’re saying. You say, well, it’s Latin, it means, well, in your mind, what does it mean? It means you can’t just talk about it, you have to be about it. That’s how it works. And somebody says, well, Clay, I can’t afford coaching with you guys. Well, good news, we only take on 160 clients, so we might not be available. But we do have scholarship pricing. Now, this is how I make money. This is the secret sauce that allows me to be the boss. One, I make the big obstacles seem small, and two, a lot of my clients, I get a small percentage of the growth. So James, why would I be so motivated to help somebody who is struggling and they’re stagnant? Why would I want to invest the time for my own? I mean, if you take the altruism out of it, the fact that I grew up poor and I want to help people be successful, why would I want to help somebody to scale a company if I get 2%? We are joined by none other than my brother from another mother, Mr. Josh, the founder of Living Water Irrigation. Mr. Josh, welcome on to the show, my friend. How are you? I’m awesome, Clay. How are you, sir? Well, I’m excited for the listeners to get to know more about you. Could you share the name of your company a little bit more about what you guys do at Living Water Irrigation, where the name comes from? Absolutely, positively. So, Living Water Irrigation, the most important part of that to me is John 738. So it’s mentioned in the gospel a number of times, where the living water, but our specific scripture that we drew our name from is John 738. It says, whoever believes in me, rivers of living water will flow through him. We have a very distinct vision as a company on who we are and what we want to do. And I believe that I was put here to go make some money to give it away. And I’m not going to ask you for the specific details of your career and how you started the business as far as a linear timeline, but how long has this particular business been around? We’ve been around just two years, sir. Two years. And you guys, we first met, how did we first meet? I came in and y’all started coaching me over the Thrive Time, over Thrive 15. And what, do you remember when that was approximately and how you first heard about us? So it would have been October or November of 17. October or November of 17. Yes, sir. And in terms of your growth as a company, how much have you grown this year? So this year we’re up 450% year over year. So now that you’re implementing this program, you’re getting more calls, right? Are you getting more calls? Absolutely. Sales are going up. You’re gathering reviews from your real customers, adding content to your website, adding a gallery of work. So I’m going to actually take a minute and make you really uncomfortable, Clay. Nice. So when we started with y’all, it was awesome. We had a little company, just me and one dude and one little van. And 17 was great. I ate more than ramen noodles, but not much more. 18 was really good. We started to implement the systems, got start here, got the boom book, went to a couple conferences and said, okay, I’m gonna buy in, I’m gonna sell out. We went to the coaching, got coached by Marshall and Victoria and started to implement as opposed to just listen, actually be doers. It’s in James, it says don’t just be hearers of the word, be doers as well. And so we implemented scripts, we implemented systems, we implemented checklist, we implemented a pro forma for quoting and all these things that you talk about. And so just as a real person, and I’m real, I promise you there’s a bunch of Josh Wilsons out there, like I’m a famous baseball player and football player and a gospel singer, but this Josh Wilson just digs ditches for a living. But I just want to say thank you. Standing here for all the systems, I encourage everybody out there, go pick up Start Here, go pick up the Boom Book, the stuff you hear on the show, it actually sincerely works. I learned at the Academy at Kings Point in New York, acta non verba. Watch what a person does, not what they say. Why would I want to help somebody to scale a company if I get 2%? Because when they grow, then you win too. Right, it’s a win-win. It’s called shalom. Look it up, folks. The shalom, it’s a biblical concept, the idea of a win-win. It’s not a zero-sum negotiation, okay? If you’re out there, you’re a decent person, you have a soul, you wanna create a shalom relationship, a win-win relationship with your partner. So I make more as my clients make more. That’s how that works, it’s a win-win kind of thing. So that’s the idea. And again, James, people can go to thrivetimeshow.com, they can request a ticket. We let them name their price and we do these conferences every two months. Every two months we do a business conference. And you’ve met these people, James. I do. And you know what? I’ve met them when they came in and their business is struggling. And then I’ve seen how they’ve transformed after a few months. It’s like getting a haircut, you know, when you go in and you look real dirty. And you come out and you look like the top of the world. Money is the magnifier. And acta non verba. This idea that acts, not words. Okay? It’s all about action and gaining traction. It’s not about just learning new concepts. Because knowledge without application is meaningless, to quote the great Napoleon Hill. James, you’re a beautiful man. You smell terrific. I can’t wait for people to see you at our in-person workshops again, folks. Get those tickets at Thrivetimeshow.com. Thrivetimeshow.com. They’re two days. They’re interactive. We open up the doors at 7 a.m. We go until about 3 p.m. each day. We do a 30 minute teaching sprint, a 15 minute Q&A session, and then we break. And then we do 30 minutes of training, 15 minute Q&A, and then we break. And then 30 minutes of training, and then 50. So you’re gonna learn branding, marketing, search engine, all these things. And then James, we have helicopter rides. We do the helicopter rides from time to time. We have, I think we’re roasting a pig at this next, I’m not sure when you’re gonna hear this podcast, but we have a roasting a pig, we’re giving away cash prizes, we’re giving away, it is a blasty blast, folks. It’s like the opposite of business college. It truly is business school without the BS. James, again, you’re almost like a benefit we should add to the package. When people go to Thrivetimeshow.com, it’s like, and you get to meet James. So get those tickets again, folks, at Thrivetimeshow.com. James, I really do appreciate you joining me today. And folks, again, get those tickets at thrivetimeshow.com. I don’t see people with these words. I don’t see people with these words. Watch what a person does, not what they say.