TipTopK9.com Success Story | “Clay helping me with the consistency of ads, the group interview…”

What Is TipTopK9.com?

TipTopK9.com is a dog training company founded by Ryan Wimpey.

Ryan Wimpey

Who Is Ryan Wimpey?

Ryan Terrance Wimpey, born in July of 1985 is the founder of TipTopK9.com, a company that provides Tulsa dog training, obedience and manners training to families located within the Tulsa area.

Where Is Tip Top K9 Located?

Tip Top K9 Tulsa Dog Training
8545 East 41st Street
Tulsa, OK 74145

Where Is Tip Top K9 Tulsa Dog Training Scheduling Office?

Tip Top K9 Scheduling Office
8208 E 41st St
Tulsa, OK 74145

How Did Clay Clark Helped Ryan Wimpey & Rachel Wimpey to Scale Their Business?

Listen to the Tip Top K9 Ryan Wimpey Clay Clark Success Story –
https://www.thrivetimeshow.com/tip-top-k9-ryan-wimpey-clay-clark-success-story/

TipTopK9.com | Celebrating Ryan Wimpey Success Story | “When we first started, Clay just helping me with just the consistency of ads, the consistency of the group interview, he (Clay Clark) is a super consistent man…That was probably the hardest part.”

TRANSCRIPT

What is the biggest mind shift that you had going from running a tip-top canine to franchising? So what was the big switch you had to do to make that switch over to where you’re now running it, doing it every day, but now trying to teach others to do it? Well, so doing my craft is really easy for me. I’ve been doing it for a long time, like 11 years or so now, maybe 12. Very crafty. Yes, so doing my actual job is a lot easier than sitting down and literally stepping out every single little thing I’m doing and systemizing every single little thing. My wife or Clay would be like, hey, you need to make the system. I’d be like, oh, I want to train this dog.

Oh, this one’s aggressive. I want to train this one. This one’s cool or whatever. So the systems weren’t sexy? No, not really. And then also when we first started, Clay just helping me with the consistency of ads, the consistency of the group interview, he’s like a super consistent man. So, just being consistent in every single little thing and systemizing every single

little thing, even if it was boring, that was probably the hardest part. The Thrivetime Show, two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13 point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do

to optimize your website. We’re gonna teach you how to fix your conversion rate. We’re gonna teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan. We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you.

You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I’ve built these workshops is because as an entrepreneur I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars with no money down, real estate, Ponzi scheme, get motivated seminars, and they would never

teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick,

walk-on-hot-coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert, Zellner, and Associates. Look them up and say, are they successful because they’re geniuses, or are they successful because they have a proven system?

When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’re going to give you your money back if you don’t love it. We built this facility for you and we’re excited to see it. All right. And now, ladies and gentlemen, I’m going to bring up my good friend Ryan Wimpy, my good friend Ryan Wimpy, and his dog, Odin, this dog has the ability to eat me, so I’m sort

of concerned. I’ll pass the mic to you, and Odin, you can have your own mic if you want, whatever you want, Odin. OK, I’m a little bit afraid of Odin. Hi, I’m Ryan Wimpey. And I’m Rachel Wimpey, and the name of our business is Kip Top Training. Our business is a dog training business.

We help people with behavioral issues and teach their dog how to listen. When I was learning to become a dog trainer, we didn’t learn anything about internet marketing or advertising or anything at all. It’s just dog training. And that’s what’s so great about working with Clay and his team because they do it all for us.

So that we can focus on our passion and us training dogs. Clay and his team here, they’re so enthusiastic. Their energy is off the charts. Never a dull moment. Very thrived. We’ve been working with Clay and his team for the last five months, two of which have been our biggest months ever. One, our biggest gross by 35%.

Clay’s helped us make anything from brochures to stickers, new business cards, new logos, scripts for phones, scripts for email, scripts for text messages, scripting for everything. How I would describe the weekly meetings with Clay and his team are awesome. They’re so effective. It’s worth every minute. Things get done. We’ll ask for things like different flyers and they’re done before our hour is up. So it’s just awesome, extremely effective.

If you don’t use Clay and his team, you’re probably going to be pulling your hair out, or you’re going to spend half of your time trying to figure out the online marketing game and producing your own flyers and marketing materials, print materials, all the stuff like that. You’re really losing a lot as far as lost productivity and lost time. Not having a professional do it has a real sense of

urgency, and it actually knows what they’re doing when you already have something that’s your core focus that you already know how to do. You would also be missing out with all the time and financial freedom that you would have working with Clay and his team. We would recommend Clay and his team to other business owners because they need to be working on their business, not just trying to figure out the online game, which is complex and changing daily. So no one has a marketing team, too.

Most people don’t. They can’t afford one, and their local web guy or local person that they know probably can’t do everything that a whole team and a whole floor of people can do in hours and not just weeks or months. There’s a definite sense of urgency with Clay and his team. I used to have to ride other web people, I mean really ride them to get stuff done, and stuff is done so fast here. There’s a real sense of urgency to get it done. Hey, I’m Ryan Wimpey.

I’m originally from Tulsa, born and raised here. I’ve definitely learned a lot about life design and making sure the business serves you. The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. I think we have workflows that are kind of all over the place, so having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome.

I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super…it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Play is hilarious. I literally laughed so hard that I started

having tears yesterday. And we’ve been learning a lot, which we’ve been sitting here, we’ve been learning a lot. So the humor definitely helps. It breaks it up. But the content is awesome, off the charts. And it’s very interactive. You can raise your hand.

It’s not like you’re just listening to the professor speak. You know, the wizard teaches, but the wizard interacts and he takes questions, so that’s awesome. If you’re not attending the conference, you’re missing about three quarters to half of your life. You’re definitely… it’s probably worth a couple thousand dollars, so you’re missing the thought process of someone that’s already started like nine profitable businesses So not only is it a lot of good information, but just getting in the thought process of Clay Clark or dr. Zellner or any of the other coaches getting in the thought process of how they’re starting all these businesses

To me just that is it’s priceless. That’s that’s money Well, we’re definitely not getting up sold here My wife and I have attended conferences where they up what was great information and then they up sold us like half the conference, and I don’t want to like bang my head into a wall. And she’s like banging her head into the chair in front of her. Like, it’s good information, but we’re like, oh my gosh, I want to strangle you. Shut up and go with the presentation that we paid for.

And that’s not here. There’s no upsells or anything, so that’s awesome. I hate that. Oh, it makes me angry. So, glad that’s not happening. So the cost of this conference is quite a bit cheaper than business college. I went to a small private liberal arts college and got a degree in business. And I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows.

I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. I would definitely recommend that people would check out the Thrive 15 conference. The information that you’re gonna get is just very, very beneficial. And the mindset that you’re gonna get,

that you’re gonna leave with, is just absolutely worth the price of a little bit of money and a few days worth of your time. Some shows don’t need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses altruistically invest 5 hours per day to teach you the best practice business systems and moves that you can use?

Because they believe in you. And they have a lot of time on their hands. They started from the bottom, now they’re here. It’s the Thrive Time Show starring the former U.S. Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zuckner. Two men, eight kids, co-created by two different women, 13 multi-million dollar businesses. And the good looks as the father of five. That’s why I’m alive. So if you see my wife and kids, please tell them hi. It’s the C and G up on your radio.

And now, three, two, one, here we go. We started from the bottom, now we’re here. We started from the bottom, and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark.

Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you and really just appreciate how far you’ve taken us. This is our old house. This is where we used to live a few years ago. This is our old neighborhood. See, it’s nice, right?

So this is my old van and our old school marketing, and this is our old team. And by team, I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing, and this is our new team. We went from four to 14, and I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that.

We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month

and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. The Thrive Time Show,

two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13-point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How

do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems, so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re gonna leave energized, motivated,

but you’re also gonna leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of

it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big, get rich quick, walk on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know

to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee

you it’s going to be the best business workshop ever, and we’ll even give you your money back if you don’t love it. We built this facility for you, and we’re excited to see it. Alright, and now ladies and gentlemen I’m going to bring up my good friend Ryan Wimpy, my good friend Ryan Wimpy, and his dog Odin, this dog has the ability to eat me so I’m sort of concerned. I’ll pass the mic to you and Odin you can have your own mic if you want, whatever you want Odin. Okay, I’m a little bit afraid of Odin. Hi, I’m Ryan Wimpy. And I’m Rachel Wimpy.

And the name of our business is Kip Top Training. Our business is a dog training business. We help people with behavioral issues and teach their dog how to listen. When I was learning to become a dog trainer, we didn’t learn anything about internet marketing or advertising or anything at all. Just dog training.

And that’s what’s so great about working with Clay and his team because they do it all for us. So that we can focus on our passion and that’s training dogs. Clay and his team here, they’re so enthusiastic, their energy is off the charts. Never a dull moment, spirit thrive. We’ve been working with Clay and his team for the last five months, two of which have been our biggest months ever. One, our biggest gross by 35%. Clay’s helped us make anything from brochures to stickers, new business cards, new logos,

scripts for phones, script for email, script for text message, scripting for everything. How I would describe the weekly meetings with Clay and his team are awesome. They’re so effective. It’s worth every minute. Things get done. We’ll ask for things like different flyers, and they’re done before our hour is up. So it’s just awesome, extremely effective. If you don’t use Clay and his team, you’re probably going to be pulling your hair out, or you’re going to spend half of your time trying to figure out the online marketing game, and producing your own flyers, and marketing materials, print materials, all the stuff like that.

You’re really losing a lot as far as lost productivity and lost time. Not having a professional do it has a real sense of urgency and actually knows what they’re doing when you already have something that’s your core focus that you already know how to do. You would also be missing out with all that time and financial freedom that you would have working with Clay and his team. We would recommend Clay and his team to other business owners because they need to be working on their business,

not just trying to figure out the online game, which is complex and changing daily. So no one has a marketing team, too. Most people don’t, they can’t afford one, and their local web guy or local person that they know probably can’t do everything that a whole team and a whole floor of people can do in hours and not just weeks or months.

There’s a definite sense of urgency with Clay and his team. I used to have to ride other web people, I mean, really ride them to get stuff done, and stuff is done so fast here. There’s a real sense of urgency to get it done. Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I’ve definitely learned a lot about life design

and making sure the business serves you. The linear workflow, the linear workflow for us and getting everything out on paper and documented is really important. Like we have workflows that are kind of all over the place, so having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool.

The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Play is hilarious.

I literally laughed so hard that I started having tears yesterday. And we’ve been learning a lot, which, you know, we’ve been sitting here, we’ve been learning a lot, and so the humor definitely helps, it breaks it up. But the content is awesome, off the charts, and it’s very interactive, you can raise your hand, it’s not like you’re just listening to the professor speak, you know. The wizard teaches, but the wizard interacts and he takes questions, so that’s awesome. If you’re not attending the conference, you’re missing about three quarters to half of your life. You’re definitely…

It’s probably worth a couple thousand dollars. So, you’re missing the thought process of someone that’s already started like nine profitable businesses. So, not only is it a lot of good information, but just getting in the thought process of Clay Clark or Dr. Zellner or any of the other coaches, getting in the thought process of how they’re starting all these businesses, to me, just that is priceless. That’s money. Well, we’re definitely not getting upsold here. My wife and I have attended conferences where they upsold, where it was great information and then they upsold us like half the conference and I don’t want to like bang my head into a wall and she’s like banging her head into

the chair in front of her. Like, it’s good information, but we’re like, oh my gosh, I wanna strangle you, shut up, and go with the presentation that we paid for. And that’s not here. There’s no upsells or anything, so that’s awesome. I hate that. Oh, it makes me angry. So, glad that’s not happening.

So the cost of this conference is quite a bit cheaper than business college. I went to a small private liberal arts college and got a degree in business, and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school and I went what was actually

ranked as a very good business school. I would definitely recommend that people would check out the Thrive 15 conference. It’s the information that you’re going to get is just very, very beneficial. And the mindset that you’re going to get that you’re going to leave with is just absolutely worth the price of a little bit of money and a few days worth of your time. Broadcasting live from the center of the universe, it’s business school without the BS featuring optometrist turned entrepreneur Dr. Robert Selner with U.S.S.B.A. Entrepreneur of the Year, Clay Clark. It is the five time show that your boo begin. Where we drop knowledge bombs for you in Portland.

Teach the proven systems to make your ends. So you can produce the greenery like all the Oregon. Stu will call you pregnant cause you got Benjamins. Will call you a bit plural cause you just bought organs. And then you’ll be bragging to your wife and kids. That your wallet’s overweight but it used to be thin Drums away, this is play broadcasting with the zen With the focus locked in like San Quentin

Can I get a B to the O, O to the M You’ve heard the rumors, he is I and I is him He be the C and I be the C Now it’s teaching business skills from plate to T We both grew up poor, but we’re poor no more The goal of this show is to help you soar Thrive Nation, welcome back to The Conversation. It is the Thrive Time Show on your radio.

And today, I am excited to be talking to you because we are really getting into a topic that I was asked, I want to say today, three times. The question was almost like it was a sign. From above, I kept getting asked the same questions today, and this is what we’re talking about. We’re talking from page 61 from the Start Here book, the Amazon bestselling book that I wrote with one of our business coaches, Marshall Morris. And everybody listening, you can download the e-book version of this book for free simply

by going to ThriveTimeshow.com. We’re talking about what does a repeatable system look like? How to create a repeatable business model based upon the foundations of repeatable processes, a winning team, and well-defined guardrails. Consider this. If you had millions of dollars to invest, and shockingly, your goal was to make a good return on the investment, which of the following would you rather invest in? Would you rather invest in a company that is stable, scalable, and profitable?

Or would you rather invest in a business that’s entirely dependent on the owner and the key team members, where no systems are recorded and where tons of gross revenue is generated, but no profits are actually created? Having worked with thousands of clients over the years, I can tell you from first-hand experience that most people build systems that are dependent upon key people who know all the passwords, who have all the skills, and who actually could kill the company simply by deciding to move, and they often do. This is not a good thing. My friend, when you build a business that is dependent upon documented processes, checklists,

and systems, you eliminate the necessity of hiring geniuses. When you have good systems in place, you see, you can actually just focus on hiring honest and diligent people, which are semi-hard to find. Creating these systems allows you to hire for character and not for skill. And my friend, this is where you want to be. When you decide to build your business around the processes, the checklist, the controls, and the systems, you make it much easier to find key employees, to fill key positions, and to make it dramatically easier to grow your business exponentially. Most people deep down crave to have structure and systems in place to guide them, especially

at work. But diligently working to install the systems, checklists, and process for each position within your company, you will make it exponentially easier to hire these new people. And I realize that most people, including myself, are very visual. So you might need to see some examples of what checklists and systems and processes look like. And that’s why we make those available for you at Thrivetimeshow.com. But again, the core question is, what does a repeatable system look like?

And I got asked that today by two different people who, back to back, they said, hey, I want you to know, man, our growth is rocking. You saw one of the text messages I showed you. I won’t mention the client’s name, but they’re up 30-something percent. 35 percent, yeah. Having a record month there, and the text message then follows up and it says, I feel a little overwhelmed. You know, that’s the call.

Right. We were talking on the way here. I feel overwhelmed now, man. I feel like it’s growing like way faster than I can keep up. Wildfire. So how do I make things repeatable? And so what I’m going to do is I’m going to walk the Thrivers through specifically how to make a repeatable system.

And Chuck, let’s go ahead and let’s just title this part of the show notes, how to make a repeatable system. And let’s start with just managing phone calls. Does that sound fair? We’ll start with phone calls. Sounds good. Okay. So let’s assume that you have inbound and outbound phone calls flowing into your organization.

Chuck, can you think of any of your clients that you’ve worked with that are now, we’ve got them in orbit, we’ve nailed down their branding, we’ve nailed down their three-legged marketing stool, you’ve helped them get into orbit, so to speak, and they’re now getting a lot of inbound leads. Can you think of any clients that have leads to call? Yeah, I just worked with one today. They’re actually a show sponsor, and it was Onyx Imaging. And we were actually training, they’re at a point where they’re rocking and rolling,

but it’s the two main guys that have done all of their sales. And they’re proactive. They’re realizing, hey, as we’re picking up more and more business, we’ve got to train that next layer. Right. And so that’s what we were doing today, is I was helping get all that information out of the main guy’s head so that we can train one of his other guys who is now on the phones, and he’s going and doing drops and visiting businesses and trying to get referrals.

And it’s a real cool thing. So we were helping him today come up with a script so that he could repeat what he does as a new person who hasn’t had 20 years in the industry can now go in and have a conversation that’s actually on topic and makes sense. Now I’m gonna walk everybody through specifically how to make a phone script but I want to make sure the listeners that you all get this. This to me is the most exciting thing that I have talked about today and I was sitting with a few employees on our team today who are on break because I had a client that was unable to attend the meeting.

So I decided, Chuck, what I’m going to do is I’m going to go sit next to the teammates far enough away where they can have their own conversation, but close enough so that I can hear what’s being said while I’m working on something. Nice. And you know what I found that they were talking about? I’m excited to hear it. Everything except for work. Oh, okay.

Because they don’t care about work. And do you know why most people don’t care about work? I don’t know! But all I’m saying is I am obsessed with building business systems and that’s why you as an owner have to build the systems yourself because the employees are coming to work not all the time, but I would argue most of the time in most companies most people are coming to work for a check and not for a vision, not for a purpose, not to climb the magical stair steps in route to getting to the pinnacle of performance.

They’re literally just wanting to get paid for the hours they work, and sometimes the hours they have worked. Right. And so here are the steps for building a call script. Step number, or for building a system to answer the phone calls. Step number one, you must write an inbound call script.

And that right there could be worth a million dollars a year of revenue. Right. For one of our listeners out there. I have a listener I’ve worked with for over nine years now, and this particular company schedules thousands and thousands of customers per day using a script that I wrote nine years ago. So you’ve got to have an inbound

script. Let me ask you, you probably changed it three or four times every year, right? Like just massive changes, just top to bottom and all that? No. I did though through deep observation write the script one time, and we really haven’t updated it at all, except we’ve encouraged more and more customers to book online in exchange for a discounted service, because as we grow the call center, it makes more sense to have not exponentially more reps as we exponentially grow the company. It would be infinitely more expensive to have coding schedule appointments than it would be to have reps do it, so that’s what we do.

We write an inbound script. Step number two, you’ve got to write an outbound script because sometimes you got to call people back. You see, Chuck, people oftentimes when they call a business and the phone is not answered, Chuck, do you think most people typically, I mean from your experience, do most people leave a voicemail when they call a dry cleaner and they don’t get the phone answer? Do most people leave a voicemail when they call a doctor and no one answers? Do most people today leave a voicemail? No. Right? No. People are not leaving voicemails anymore.

So I work with a lot of doctors and what we do is we have a script that we use for calling missed calls. So you’ve got to call outbound, even if you’re an inbound based business, you’ve got to call those outbound deals. Absolutely, yeah. Step number three, you have to record the calls. Now Chuck, the program that I would recommend because we use it ourselves at the Thrive Time Show and at Elephant in the Room and at OxiFresh and at numerous businesses is clarityvoice.com.

That’s clarityvoice.com. However, there are some other programs out there, which you probably know as a business coach very well because a lot of clients are working from their cell phone. So if there’s a listener out there who’s making calls from an iPhone, what phone recording program or app would you recommend? The automatic call recorder app. Let’s put the automatic call recorder app on the show notes. So if it’s a landline, we recommend Clarity Voice. If it is an iPhone or an Android, for an iPhone

we’d recommend what kind of program? The automatic call recording app. Okay, and then what if it is a Samsung device? It is a call recorder, call recording. I can’t remember, I’m gonna look it up. We’ll put the links on the show notes here. So if you have an Android, we’ll put a link there for you. If there’s an iPhone, we’ll put a link for you. But that’s how you do it. Now, now, now, no, no, no, no. Chuck, it felt like we got to the end.

It felt like we were there. That’s all of it. But Chuck, this is the part here that no one wants to do. Chuck, Chuck, Chuck, Chuck. I know where you’re going. Step four. We’ve got to have weekly training. Chuck, we’ve got to have weekly training.

You have to because otherwise, how are you going to know if people are following the script? And you know what? They probably need mentorship. That’s right. You can’t just meet with the team once a month, give them a script, bada-bing, bada-boom. No, you’ve got to meet with your team for a weekly training. You’ve got to schedule a weekly training. And I’m not done.

This is how to run a call center. Oh, yeah. The next step, you’ve got to have a daily huddle with your team. Chuck, you’ve got to meet with the team daily. Now, some people say, daily? Can we just work remotely? Is there any way we could just meet? Jeff, have you seen this with your clients,

with any client, not our clients, have you seen this with people in the past? How about this? Have you seen this with a client that you’ve now coached to be successful as kind of a dysfunction before you helped them? Have you seen it where they were trying to have their team meet remotely

or basically meet via email or not actually have a daily huddle? All of those things, or one other thing I’ve seen is they try to delegate this meeting, but there is no management layer yet because they’re growing the business. So they just take a team member and say, hey, I need you to do a daily meeting with the team. And it’s just a train wreck because they don’t, they’re being promoted above their capability and the other people don’t want to pay attention to them.

Literally. I watched employees on one of our companies today. I watched, I watched two employees from one of our companies today, I’m not exaggerating, they literally were talking about the lyrics to the new Weekend album. Now the new Weekend album I don’t even know what that is. You haven’t heard that? No. No, this is Weekend, he’s the guy who kind of sounds like Michael Jackson. Is he the one you said that’s a really good dancer? No, he’s not a dancer. He’s a bad dancer, but a good singer. Listen, this is big. This song is called Pray For Me.

Okay. And they’re breaking down the lyrics on Genius.com where he says, I’m always ready for a war again. Go down that road again. It’s all the same. I’m always ready to take a life again. You know I’ll write again. It’s all the same. Tell me who’s gonna save me from myself

when this life is all I know. Tell me who’s gonna save me from myself. Without you, I’m alone. It’s a song about suicide. But they’re talking about the song side. But they’re talking about the song and not talking about the scripts, which is why you as an owner have to relentlessly do it.

So again, step one, write an inbound script. Step two, write an outbound script. Step three, record your calls. Step four, you’ve got to train with the team. Step number five, you’ve got to have a daily huddle with the team. Step six, Chup, you cannot ever stop recruiting. Every single week you have to do a group interview. Why do I have to interview people every week?

Because people are going to move on when it’s convenient for them. I’ve seen it over and over and over. If any of our listeners would like to shadow me personally, in a day in the life of Clay Clark, shadow me to one of my companies, shadow me for the entirety of the day. We just had a complete carpet care. Nathan shouted me for the entire day and I believe that helped him kind of understand. Yeah it was great. I talked to him after the day was over. He did some show with us and I asked him what the biggest takeaways was and one of the things he said was being able to actually watch you for an entire day and

how diligent you are with your time that you have planned out. So if there’s a two-minute break you are taking advantage of every one of those small little breaks and that’s a way to get so much done. So again, I invite you, if you want to shadow me, absolutely do it. I also invite you to book your tickets to our next in-person Thrive Time Show workshop. Our next event is coming up in June. We’re selling out fast. You can buy your tickets today by going to thrivetimeshow.com.

You can go to thrivetimeshow.com to buy your tickets to our June in-person two day workshop. If you don’t believe it’s awesome I would definitely recommend you read the reviews or watch video reviews. Stay tuned, this is the Thrived Time Show, whenever you need to. Attend the world’s best business workshop led by America’s number one business coach for free by subscribing on iTunes and leaving us an objective review claim your tickets by emailing us proof that you did it and your contact information to info at Thrive Time show calm All right Thrive Nation welcome back to the conversation it is the Thrive Time show on your radio and today We’re reading from page number 62 of the start here book and specifically

We’re really diving in deep on how to build repeatable systems. Now the word systems, I think a lot of people throw out the word system. Oh I want to build a system. I want to build a business. I want to build a business system. I hear this said a lot. I want to you got to work on your business and not just in your business. Oh yeah. You say, oh brosterdamus, thank you so much. But what does that mean? What does that even mean? Okay, well a system is a set of connected things or parts forming a complex whole. In particular, a set of things working together as part of a mechanism or interconnecting network. Now here’s what’s crazy. Gosh, this was crazy.

Chuck, this blew my mind. We grew the DJ company to be very big, right? And I remember I was super proud because my mom and dad, my dad was thinking about coming to work at the DJ Connection and I was like 26, 25. My dad comes in and he’s talking to one of our top sales guys. I mean, this guy is perhaps our number one guy. The best we’ve got. And my dad says, so the script, I mean, man, can I ask you what’s your favorite part? What works the best? He goes, Tom, Mr. Clark, I’ve got to be honest with you.

I don’t really know what’s in the script, but it works man. I just read it and say it man And so then my dad’s like well as far as the speakers What kind of he’s trying to build rapport with this guy cuz he’s visiting from Minnesota. He’s in Tulsa He just wants to meet the guys you know he’s a Speaker wise man. What’s your favorite speakers? You know I don’t even know what speakers we have my dad goes. What do you mean like you know the brand? He goes. I think they’re JBL or Yamaha for some kind of initials. I don’t know. Well, then it starts to spread. My dad’s like, well son, what’s your favorite kind of amplifier? What kind of amplifier do you use? I said, I don’t know what kind of amplifiers we use. My dad goes, if you don’t know and

he doesn’t know, who does know? I said, well, I once knew and I put it on a checklist. And now that checklist is, it works and we just use the same thing. So I just think on paper. And so I want to, Chef, I want you to read this notable quotable from Atul Gawande on page 62 of the Start Here book. Now, Atul Gawande is the best-selling author of The Checklist Manifesto and the professor of surgery at the Harvard Medical School. He’s also a guy who wrote a book called The

Checklist Manifesto. Could you read this notable quotable? Checklists seem able to defend anyone, even the experienced, against failure and many more tasks than we realized. Think about this. I realize that the word systems is very cyborg-like and may come across as sounding mechanical. So I’m going to dial in with some details for you. A system is simply a step-by-step process or checklist that has been created to systemically produce predictable satisfactory results for your ideal and likely buyers. A system has been typed up and saved into a location and is quickly accessible by your team members who need to use the system on a daily basis to minimize the errors and to avoid results that are less than satisfactory.

When referencing checklists, I’m talking about a specific list of items that your company will hold your team accountable for delivering to each and every one of your clients. These lists need to cover nearly every aspect of your business, from the smallest task to the most complex. These checklists need to cover the processes that you will use to edit videos, clean the bathrooms, train your staff, code websites, provide haircuts, fly airplanes, maintain vehicles, onboard employees, manage the finances of the business, and beyond. If you expect anyone on your team to do anything on a consistent and repeatable basis, you must create a checklist.

Someone say it with me now. Checklist. And follow up loop for this. To begin creating your first checklist, you can download, we have checklist templates available for you at Thrivetimeshow.com. My friend, you and I need to create systems for every repeatable process involved in the daily operations of our businesses. Otherwise, we’re not going to have predictable results.

I’ll tell you this. The reason why as a company we decided to reach out to the janitorial service of choice for Google, the janitorial service of choice for DuPont, the janitorial service of choice for AeroStar, is that correct? New Star. That’s right. The reason why we reached out to a company that’s worked with big companies is because I am not curious how they make it so clean.

I care not. Right. But you know what I do love? I love going in to the bathroom on Monday knowing that our office is going to be predictably clean and I know that it’s not my highest and best use. I want to keep it clean. I love whenever clients come to a meeting and go, man, the bathrooms look great. You guys’ place looks awesome around here.

Right. We’ve actually heard that multiple times since we’ve made the switch to Classic Clean. Now, Classic Clean, you might be saying, well, the only reason you guys recommended the Classic Clean is because of the pay and you have money. Well, OK, that’s half true. One is definitely they are paying us.

But two, I actually wanted to utilize the services previous to using them and check the references. And so they are the cleaning service of choice for our offices, and the offices for many of our clients. And so if you’ve discovered, gosh, I’ve spent way too much of my time, of my brain power, thinking about keeping my offices clean, perhaps you should just add that to your checklist to pay the folks at Classic Clean a visit, or give them a call, visit their website. Hire these guys.

I’m telling you, they’re going to buff those high traffic areas and make your office as clean as it’s ever been. Chuck, what’s the website? What’s the phone number? Okay, you can get a hold of these guys at TheClassicClean.com. TheClassicClean.com or just give them a call at 918-671-2046. Think about your clients and think about your own business when you used to run your own concrete company.

How will it absolutely kill you if you do not have checklists in place for the business? I mean, what are some examples from your life, maybe as a business owner or working with clients where you thought, oh my gosh, I cannot believe that horrible thing happened. It would have been solved with just a checklist. Oh yeah, I got a real easy one. This happened more than one time. So when you pour concrete, you have to have what’s called a rod board, and it’s like a big metal two by four.

A rod board. And that’s what you rake the concrete down with before you start finishing it. So it’s very instrumental. It’s the first tool you have to use. That sounds very nice. Very nice. Rod board. Not some guy named Rod that’s bored.

But it’s a rod board. And one of our main employees multiple times would load everything up, get everything out there. 20, 30 guys, the concrete’s everything. We’ve got $30,000 worth of labor and equipment going on. But he forgot the rod board. So they would have to stand there for an hour and a half or two hours on the clock, anywhere from 15 to 25 hours plus a thousand dollar an hour

pump truck and all these things all because he my father would not help us in implement a checklist for all of the tools cuz just wasn’t the way he learned how to do things now I would say this for our radio show the first segment of our show has to be 14 minutes long because we have sponsors who have paid for that time now the second segment has to be 8 minutes and 50 seconds and I’ll tell you why it has to be 8 minutes and 50 seconds

because we have sponsors that have paid for that spot. And I don’t remember these times. I don’t remember the file format we should save the show in for the podcasts. I don’t remember the app we use. I don’t remember the passwords. I don’t remember anything because the complexity of those tasks would make my brain explode. You’ve got to mentally free yourself by building systems that work. When we come back, we’re going to talk about just the complexity and the

volume of data in today’s modern businesses. And while a checklist is absolutely paramount to your success, stay tuned. I can conclude that you have what it takes if you want the view to win. This is your year to thrive. Success you will find. Today is your day and now is your time. Broadcast from the center of the universe. Featuring optometrists turned entrepreneur Dr. Robert Zellner and USFDA on your near-to-play vlog. Welcome into the Thrive Time Show.

Josh Merrill here, excited to be with you. Today on the show we’ve got Dr. Z. Hello Dr. Z. Now I have a question. Dr. Z, what are you a doctor of? I’m a doctor of entrepreneurship. Yeah, I’m a doctor of? I’m a doctor of entrepreneurship.

I’m actually an optometrist trapped in an entrepreneurial body. Oh, I love it. I love it. Great to have you here today. Thanks, John. Yeah. Very kind of you.

We’ve also got America’s number one business coach. It’s Clay Clark. Clay, today on the show on Thrive Time, what are we talking about? We’re talking about how to build these systems, these repeatable systems that are going to allow you to grow your business to the next level. Wow.

Here’s the deal, Z. I have kids. I have five kids. At last count, how many kids did you have, Z? Three that I’m aware of. During the course of your time building your empire and your businesses, anybody listening right now, you’ve had a kid that gets sick. My wife, unfortunately, we had some miscarriages.

We had a time where we were stuck in the ICU with the twins. And when those times happen, and by the way, they’re going to happen, your business will either fall apart or it will fall to the level of preparation. Wow. And so we’re going to teach you how to build a system that if you have emergencies, because you’re

human, that your business will not only survive, but it will thrive without you being there. That’s the end game here. Can we build a system that’s going to allow you to scale and to grow and to be super successful, even when you’re not there. Let me ask you a question real quick to both of you, Dr. Z and Clay. Now we all know that we need systems, but how long did it take you,

Dr. Z, to realize that you needed a system in your business? How long did you hit your head against the wall before you said, let’s get some systems? Well, when I started hiring people, it was more than me. You know, when I went to employ about three or four, I was like okay I don’t want to tell you what to do every minute of every day so we’re going to get that becomes a job in it of so yeah oh yeah yeah yeah same question you play well okay what happened is I just want to make sure people understand this yeah if you are listening right now and you have worked at a carnival you would be considered a carny okay yes one step

above a DJ it’s kind of debatable, but some people believe one step above a DJ is a carny. I did not get qualified, I did not get accepted as a carny, so I started out as a disc jockey. And people who are like 47, and no offense to the 400 DJs listening out there, but if you’re 47 and you’re 52 and you’re 65 and you want to be a DJ and you love the idea of that being your world, you’re kind of like trapped between an artist, like a starving artist and like a kind of an entrepreneur. And I had to manage these people. And so the things that people would do, the crimes against humanity that were committed

on a nightly basis, I had to start setting up some guardrails to protect myself legally from not screwing up people’s weddings. That’s D.Y.A., baby! We’re going to talk about this later on, but I completely ruined someone’s wedding that was at the Moose Lodge because of not having some of these systems in place. Is this a time to apologize? Did you remember their names? Well, I had to write them a pretty massive check as part of the settlement.

So we now have moved on. Emotionally, I have. Financially, we did not. But anyway, so I’m just saying is if you’re listening to this right now and you’ve ever secretly ever screwed up, you’re going to need systems to protect your team and to protect your wallet. You need that. If you’re somebody who’s ambitious, you need systems.

You have to have these systems, Josh. All right, so today we’re going to be talking about the nine steps to build a business system. We ready to get into it? Dr. Z, you got something? I was going to say, the reason why it’s so important, and everybody out there listening, the good thing about this, you can come to the website and re-listen to this down the road because studies show that almost six out of 10 people in the world, or in the United States, want to own their own business.

Yeah, and what’s crazy is that many of them get ambitious and actually do it. There’s all sorts of statistics that talk about how many people a year form an LLC. They go out and do it, but then our good friends at Forbes, and don’t get mad at Mr. Forbes, don’t get mad at him, but this is the statistic. Eight out of 10 of these businesses will fail in the first 18 months of operation. So you get motivated, you save up, you take your entire life savings, and you’re like, that’s it. I am now going to start my bagel business.

It’s going to be awesome. Awesome. And then you go out of business. And so we’re going to teach you how to save your financial future by having a little bit of planning and building these systems that will allow you to make money consistently. You’re listening to the Thrash Time Show on Talk Radio 11.

All right, these are the nine steps to build a business system. Number one, you’ve got to specify and name the system. OK, when you specify and name the system, this is where you’re no longer saying that, this. Years ago, you’re no longer using pronouns or descriptive narratives every time you’re explaining a system.

I’ll give you an example. I went to a major oil and gas business years ago and I asked if I could shadow one of the leaders and he said, sure. Yeah. And I remember he lost his mind in a board meeting because somebody kept speaking in pronouns. It was awesome.

And I remember like secretly making a note like, don’t do that. What happened is in my office, I would always say, do you have those sheets, those lead sheets? And the guys would go, yeah, I’ve got the lead sheets. And I had this thing called the arm and Z, it was called the arm, but it was the left pocket from a folder that had broken off like six years before and I kept all the lead sheets in this thing called the arm. And so I was always like, do you guys have the arm? Do you have the lead sheets?

I realized that nobody knew what the arm was or no one knew what the sheets were because it wasn’t documented. And so I kept referring to, well go get that, go get these, do this, do that, play a slow song that the crowd will enjoy and I’m just screwing up weddings left and right and I had to learn that you have to get rid of those pronouns and start to be more formalized. And so I came up with this thing called the DJ Party Starters.

I had to name the system. Wow. DJ Party Starters round one is whenever you’re at a party and you don’t know what to play, and the soccer moms are starting to look around confused, and then their husbands are like, we’re going to go to the bar. You pull out this sweet sanctimonious CD

and that cha-cha slide, that electric slide, they’re all right there for you, instant party starter, boom. But I had to name it, and for the longest time I said, just grab some songs that, you know, common sense, that get the crowd moving, and it’s not common sense, and most people didn’t know what I knew, so that you want to name it. See? Oh yes, little Prince here. You got to name it. You got to name it. And Prince, actually, when he got rid of his name for a while, it got confusing. He unsystemized.

He went into a symbol. The other thing I want to do is, too, like when I started hiring employees, it was kind of easy because I knew what to do. I knew what forms to fill out. I knew what I needed to do. I was a boss, and so I did that. But then when I had somebody else hire someone, then I thought, oh gosh, now I can sit here and tell you every single time what to do, or I can say, here’s a form, and

the form is titled, What to do when we hire someone. What was it? It’s been far enough, because you’ve been in business with the optometry clinic now for 20 some odd years, right? Mm-hmm. 25? Is it 25 years? 25 years.

25 years. So that’s a huge deal. It’s a huge accomplishment, OK? By the way, you didn’t succumb to the Forbes stat of 8 out of 10 businesses that don’t make it. Congratulations. You’ve been out? Yeah.

What would that make me? I’m part of the 20%? Technically you’re a big shooter, is what that makes you. Oh, is that what Forbes says, big shooter. Yeah, so here’s the deal. So with your business, we’re going back old school, what was the first horrible crime against humanity where you said, oh my gosh, I cannot believe that happened. This has to be a system.

What was the thing, do you remember where you said, oh man, that can’t happen again. I mean, did you ever like, you know, set somebody up with the wrong prescription and they went home and, you know, die? What happened was I had a new contact lens technician. I taught them how to teach people how to insert, put a piece of plastic in their eye, i.e. a contact lens. Oh, this is bad. She’s listening out there.

I’m still so very sorry. Oh, Billy. Anyway, my technician was trying to show her and she did not follow the instructions I gave her. Next thing I know her finger is jammed in this customer’s eye and it’s a kind of a swirling cat fight. It’s stuck in the eye? A cotton mess.

Well, her finger did stick in the eye but she was trying to put the contact in and she didn’t use the right technique and she hurt the lady’s cornea. It all healed, she’s fine, there was no… Holy cow! Okay, now I have a confession I want to share because mine’s not… I didn’t mess with someone’s cornea, I messed with their memories of their wedding. I talked to this bride and I said… Which will never heal like a cornea, by the way. I said to the bride… yeah, a cornea, mine is worse. I said to the bride, I said, your wedding is at the Sheridan.

And she goes, absolutely, at the Sheridan. I said, the Sheridan. You guys remember the Sheridan at 41st and Garnett back when that was a thing? Yeah. I think it’s something different now. But I said, the Sheridan. Now, I’m an idiot. I don’t travel.

I hadn’t left Tulsa. I’m 21. I’m happy to book weddings. So I said, well, great. We’ll meet at the Sheridan. Five o’clock, set up. Seven o’clock, start. Absolutely, the Sheridan.

The Sheridan. Great. The Sheridan. So she calls. Hey, there’s no, and this was like when the cell phones were precious minutes. If you got a call, precious minutes. Precious. And so I answer the phone, I’m like, DJ Connection, this is Clay, all confident.

She goes, you are supposed to be here right now at this place. And I’m like, I am. She goes, no, no, the Sheraton. And I’m like, I am at the Sheraton. Now remember, there’s downtown, downtown back there, there was the Adams Mark, there was the, and so then I’m like, oh, where are you? She goes, downtown. So I get in my car and I drive as fast as I can.

I’ve already set up the system. I take it down. I drive as fast as I can to the Sheraton. I am now at the Sheraton. She calls me again. Where are you? I said, I’m downtown. She goes, at the Sheraton.

I go, I know. She goes, in Oklahoma City. Oh. Oh. Oh. Holy cow. Oh my gosh. Just, there’s not enough sound effects to shelter me from the feeling of just being

an awful… Wow. You know what that makes me want to say to you? Come on, man! Come on, man! So I’m just telling you, what I ended up doing is I’m in my car, and my wife, you know, she’s like, babe, how’s the weddings going today? Because she’d always call in and check in, and I’m like, oh, we’re doing great here.

There’s no problems here situation normal situation normal. It’s your head on We’re in the green zone green zone headed to Oklahoma. Yes on one. We’re good I get to Oklahoma City, and you set up a system, and you’re sweaty. I’ve already set up now twice I Get to Oklahoma City. I’m breaking every Possible speed limit when you show up at a wedding when there’s 300 to 400 guests Yeah, and they’re looking he’s probably 200, but it felt like a thousand people. Oh, yeah And they’re all looking at you sweaty McSweater son, and you’re just There is not a way to describe how that feels but I’ll tell you what my immediate thought was I’ve got to make a system

Or I’m going to jail. Yeah, well Or have a lot of speeding tickets Absolutely Wow Ruining a wedding. That’s that’s awesome more stories like that when we come back. We’re going to be talking about step number two of the nine steps to build a business system on the Thrive Time show here on Talk Radio 1170. Any last apologies for that couple? I only laugh because otherwise I would cry.

I’m just saying if you’ve ever made a mistake, you need a system, you need a system, and you need a system. Listen up to find out how. We are back. This show is brought to you by Adobe Creative Cloud. If you’re a photographer, graphic designer, video editor, podcaster, business owner, or just creative genius, this is for you. All of your creative tools all in one place.

Creative Cloud includes the entire collection of creative apps for desktop, from favorites like Adobe Photoshop and Illustrator, to new tools like Adobe Experience Design. Check this out, you can create podcasts seamlessly in high quality with Adobe Audition. Did you miss the exposure or looking to create a stunning and beautiful photo? You gotta download Lightroom, okay? The latest release of Adobe Creative Cloud is here

with incredible new features in Adobe Photoshop, Illustrator, and all of your favorite apps. Plus, millions of Adobe stock assets and new premium images are built right in, so you can turn your brightest ideas into your best work, fast. Make sure that you check out Adobe Creative Cloud. It’s at adobe.com. Once again, adobecreativecloud at adobe.com. Welcome back to the Thrive Time Show here on Talk Radio 1170. Josh Merrill here with Dr. Z and Clay Clark. We’re talking about the nine steps to build a business system. Tell us real quick, recap real quick about systems in business, Clay. Well, Michael Gerber, he’s the best-selling author of the E-Myth book series. I would say that if you’re listening to this and you own a business, there’s probably

10% of you who’ve read this book. But he has this quote that just haunted me for a long, long time. Haunted, meaning like I read it and I said, oh no, oh no. So here it is. That was unbelievable. Unbelievable placement of that sound is unbelievable. So here’s the quote. He says, most entrepreneurs are merely technicians with entrepreneurial seizure. Most entrepreneurs fail because you’re working in your business rather than on your business. And so what I find is you’re working to the point of almost exhaustion when you’re trying to get your business to be viable, to be profitable, to be solvent. And when you get to that point, you’re like, I just want to get something to eat.

And then you go to bed and you stay in that cycle for 10 years. And then you have an emergency, which everyone does, and now you’re screwed. And so what we need to talk about is, what are these little things we can do? What is the thing you can do? What’s the, in a practical level, when you finish listening to today’s training, what are you going to do on a daily basis that’s going to allow you to get out of that failure loop if you’re stuck there? Or if you have a business, what can make your system better?

Or if you want to be an entrepreneur, what does that look like? And so we’re going to get into this. So Z, I want to ask you with diagramming the system, this is step number two. Diagram the system. When you’re diagramming the system, you’re out there seeing patients. You’re open seven days a week. You’re the optometrist. How do you find the time to diagram the system? Because you’re already working six to seven days a week, probably 12-hour days. So you’re probably working, at that point,

70 hours a week. How do you find the time? When do you find the time? How did you diagram your systems? Well, that’s what they make the evenings for. Now, see, you’re a little bit different. You’re like the early morning little lark. I’m more like the night owl. So my time was, you know, after the kids got put to bed and dinner was done, then I would sit down and I would spend that time instead of watching reruns of the Andy Griffith show, which is a fine, fine show. Don’t get me wrong. I mean it’s you know, I hope he yes. I you at that time you know you you have to do that for your business. It’s kind of like when did you

find the time to see patients? Well they when they walked in you saw them. I mean you just took care of them. You know there was priorities and in writing and making systems and doing the steps that we’re doing today is very important. Otherwise you run around like a chicken with your head cut off. I listened to oh is there a chicken in the studio? I listened to, I read a book back in the day by Ron Chernoff called Titan. It’s written about John D. Rockefeller’s rise to prominence in his building his empire. I took something out of that book that was huge and I encourage everyone listening to do this.

I went to Walgreens, which he did not do, but he talked about how he had this little notebook, this little red notebook he put in his pocket, and whenever he saw a system flaw, he would walk up to the person and say, what’s your name? And they would say their name, he goes, okay, and what was the problem here, what caused this? And they would say, no, they would tell the stories about what happened and the emotion,

he said, no, no, what caused it? And they would say, oh, well, we didn’t have enough of this, we didn’t have enough of these resources, we didn’t have the right supplies, we ran out of steel, we didn’t have whatever. And he would go, okay. And that was like the biggest limiting factor. He’d put it in the pocket and he would just run around all day looking for biggest limiting

factors and in the mornings he would get up, or for Z he stayed up late, but he’d get up early and he would then diagram out the system and say, this right here, I can fix this thing tomorrow, that will never be a problem again. And one by one he found those fixes. My move was post-it note and my my staff took great pride great pride in the day that they could finish a day with zero post-it notes on their workflow that was a big deal I want to ask you this because you have gone from old school where you did post-it notes right no this is it I mean there’s

somebody listening this is most people who are listening this right now you’re somewhere in that zone where you grew up with email, but you also are aware of the pen and the paper. You’ve got a to-do list app you just bought. You’ve got the Post-it notes, and you’re trying to sort it all out. What would you say right now, Zee, for the entrepreneur who’s like, well, I email my staff and then they don’t get it done, and I thought they did it because I sent it to them, and then I have an app, my to-do list app, and I’ve got… What is the best way right now for someone right now?

Do you still recommend the Post-it Note or would you recommend… Absolutely, the little book like Rockefeller had is fantastic. And you know, I would double write it and I would leave the Post-it Note for them. They would have that as kind of their, what I did wrong, what was wrong with the room set up, what was wrong with the patient set up, what was wrong with… Anything wrong that they should have not done, they got a Post-it Note and I made a list of those. And then, you know, we had monthly office meetings and we just hammered on repetitive this.

I’m trying to make sure that that was not done ever again. So I want to ask you this, Z. Josh, this is a question for you coming in here. Sure. We’re going to ask you some serious questions here. Big question. Look out. Trade-offs.

I know there’s someone listening right now who’s saying, hey, man, you have no idea how many hours a week I’m working. I just want to ask you, how many hours a week were you working when you were building those first systems at your optometry clinic? Because now it’s easy to look at you at the finish line where you’ve already built the success, you’ve already had the trophy, you’ve already had the awards, you’ve already been featured on all the publications. It’s easy now to say, oh yeah, if I had the money and I had the time and I had the Porsche

and I had the house and I had the kids and I had the wife and I had the, it’d be easy. But how many hours a week were you working, man? Well, I would say on average per day, probably 12 hours would not be unheard of, with eight to so many of that seeing patients and then the others working on the business and doing exactly what we’re going to teach everybody to do today. Because if you want to own a business, it’s one thing, but if you want to grow a business successfully, you have people all over the world, all over the country who ask you to make these videos for them that help them

kind of promote their business and tell their story, and I know you take great pride in that. Yes. You also have, is it one baby? I have one baby and one on the way. Oh, you know how that happens, right? I’ve been told. We have a doctor here who can diagram it.

Doctors, he’ll tell me later. He’ll diagram it. So anyway, here’s the thing is, where do you find the time to write? Because I know you have to write those sketches, you have to write the scripts. Where do you find the time to do it? Because I know you’re already working 50 or 60 hours a week, editing, shooting. Where do you find the time? Well, here’s what happens is that the ideas, they come to me randomly through the day.

I’ll be thinking, I’ll be driving, and I’m like, oh, I’ve got to write that down. So what I do is I grab my iPhone I’ve got this app it’s called the notes app you’re using computers I can you believe it and I speak it’s Millennials what do they know I speak this idea into my phone and it goes into your phone it’s beautiful do you share a car do you and your buddy they share a car together no I’ve got my own car do you shop exclusively on a thrift shop no no not at all is uber how you meet people no uh-uh how much time you spend on Snapchat? None.

Okay. Anyway, so… So, anyway, so… But what’s beautiful is I’ll save this into my notes, right? Yeah. And then, through the iCloud, it’s on my computer. Wow. There he is, mentioning more clouds. It’s just so many clouds. Do you work for the Matrix?

Sometimes. So, so I… It goes up to the clouds. It all goes up there. And then it comes down to my computer. And I can look at it and say, oh, yeah, I remember that from today. I had this I had this inspiration so you email yourself I Guess you could dumb it down to that you put it on the app

In the notes in the note when I write in the notes it also shows up my computer at the same time explain to people Listening what button you’re hitting yeah, okay, so you have to set up your iCloud on your on your iPhone, right? Okay, and you you click the notes I want to share my notes with myself yep And so my iCloud account is also set up on my computer and in the notes whenever I write a note on my phone it’ll write it on the computer it’s beautiful. If you’re somebody listening right now and you’re going hey man I don’t I don’t really know what you’re talking about but I appreciate you know the hustle you can come out here to a Thrive 15 workshop we

have these workshops right here off the Riverwalk area in Jenks and it literally is included in your monthly subscription if you choose to become a Thriver so for 19 bucks a month you can come out to these technology. I mean, if you have the drive and the technology, we’re going to teach you how to do all that. And it’s included. There’s no extra charge. You can get out to these things. So if you’re stuck, don’t be stuck because of technology.

You do what Josh is talking about, whatever that is. Or you got the Post-it Note thing, which we know what that is. Well, I tell you what, apps, I got two for one down at Applebee’s the other day. Unbelievable, man. That’s hot, man. I got the Caden’s Skins, and I think I did the shrimp cocktail. What’s your go-to? Play with this?

Notes and, wait, do you have a notepad? What do you do? I send myself an email of anything that must be done. Yeah. And then every morning, I get my inbox down to zero. And it all goes on to a to-do list, which is a Google to-do list. And then I don’t delete anything until I’ve

seen that it was done. The guy who started the Marriott Hotel, he preaches the Chinese proverb that says, don’t hear, go see. So I have to visually and physically verify things are done before I take them off that list. Right, right. Okay, we’re talking about the nine steps to build a business system here on Talk Radio 1170.

It’s the Thrive Time Show. Hey, when we come back, we’re gonna be talking about step number three. We’re gonna be talking about how to write out each step and clearly state the objectives. You don’t wanna miss that with Dr. Z and Clay Clark, America’s best business coach. We’ll be right back on the Thrive Time Show,

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I feel like I want to eat a piece of apple pie right now. Apple pie, 1950s. I mean… Oh, it’s beautiful. Hey, we’re back in the Thrive Time show, here with Dr. Z and Clay Clark. We’re talking about the nine steps to build a business system. Number one was specify and name the system.

Number two was diagram the system. Dr. Z, what’s step number three? Well, after you do that, you have to write benchmarks. In other words, you have to write out each step in clearly stated objectives. And Clay, I’m going to hand this one off to you. Why is this important? I mean, you’re always picking on me

because you know I have these horrible stories about what not to do. But I had this landscaping company. It was called Four Seasons, OK? And if you lived in Broken Arrow and you were a victim of this business, I apologize. There’s so many victims in this business. Well, each business.

It’s the Apology Tour. You know, all these entrepreneur books, they always talk about fail forward. And every one of the businesses always ended up turning out well. But I just want to talk about the problems because a lot of us are making these problems and we’re like, oh, that’s so funny.

I actually do that myself. Anyway, you know, people are actually listening right now and you are doing these things. But what happened is we would go to someone’s house, we’d knock on the door, or we’d put a door hanger and we’d say, here you go, Josh, I’m going to knock on your door. I’ll be here. Boom, boom, boom. Hey, sir. Yes.

How are you? I’m doing great. I’m a landscaper. We’re mowing lawns in the area. We’d like to mow your lawn for $1. Oh, wow. And if you’re happy with the service, we’d like to win your business and beat whoever you’re currently using by 10%.

So that was the pitch, right? So I made a checklist, and in it I falsely enumerated the order so the guys would just start mowing your lawn. Oh my gosh. No, no, no. It gets better. So they’re just showing up at people’s lawns and not asking. And these are young, motivated men, and they’re out there…

I get a call from this lady named Sarah, and Sarah, if you’re listening, thank you so much for saving my life. But Sarah’s married to this guy named Dave, and she calls me and goes, Clay, because you need our branding, because our branding was really solid. I used to really just focus on that. She goes, there is a group of young men mowing my lawn right now, and one of them is urinating in my backyard. Oh, and I and I and I that wasn’t on the list. No.

And I go and she says, I just want you to know, one, I appreciate your ambition, but two, they’re definitely in the yard. They didn’t ask. And then she goes in there putting the door hangers in our mailbox. Like that’s a that’s a federal you can’t touch someone’s mailbox. You can’t. So I now the next morning, this is like I mean, we I thought through everything. I make my checklist.

I didn’t think about the order. I didn’t enumerate the order, which is what we’re talking about here. We didn’t write out each step in order. And so these guys, these young guys are opening mailboxes, and this one young guy, it’s just like, God bless him, he’s a great guy, but he just was stuffing it in people’s mailboxes. So then I get calls from, not only like the city police, I get calls from the postal service, I’m getting calls from people. And one day, I’m not kidding I probably had you know I’m not 20

complaints but almost from like city you know people local people showed up with hats and badges and guns at their side so could you imagine what it’d be like though Z you have a nice lawn can you imagine coming home and seeing a group of people who are mowing your lawn without your permission not the way you want it and they’re just going to town and then they’re in your mailbox, stuffing in. They come up to me, they tell me that now they’re going to charge me a dollar for that. Yeah, and they’re writing like these little invoice things and putting them in. Anyway, I discovered quickly, okay, the order needs to be fixed.

But did it take the stress out of the situation? No. Now what I do is I always think about the order. And what I like to do is I like to make the system in order, and I like to role play the system out before launching. So I like to make the system, once I’ve enumerated the system, when I’m talking about enumerating, I’m taking a white board and drawing out each step, go to sleep, then get up the next day, have a nice look out with a fresh set of eyes and say, is this list going to cause the local members of their local government to call me with a complaint? Is this going to cause, but I’m not kidding I was like we did some

crazy stuff I had no guardrails for the guys I didn’t specify when they go on breaks and when they couldn’t in their defense I booked them so tight there was no room to go to the restroom and so guys were just out there hosing off people. Oh no. That’s true so that’s all I have to say about that. Broken Kara we’re sorry. Yeah I’m sorry I’m surprised I’m still allowed to live there. I just I cannot imagine how you stayed in business after this. Well what happened was you’re a new business, you fail forward. So if you look up YouTube, just look it up right now. If you’re listening right now, look up YouTube

when you pull over, find a way to get on your Google, look it up, look up YouTube lawsuits. How many lawsuits do they have going on right now? A lot. Look up Airbnb lawsuits. Look up any big company and type the word lawsuits. And I will tell you, any big disruptive company that’s doing something is eventually going to make a mistake, but

you can eliminate game-ending mistakes by taking the time to make these checklists and these systems. Eventually, you have to get into this process where you define what you think is going to work and you act. And then you have to measure the results and you have to refine. It’s a constant thing. So, Z, have you ever done anything that was that nuts? Or is that just, I mean, you feel like we-

That’s pretty far out there. Okay, so I really, it’s not going to get any worse than that. I don’t know that I can top that one. I mean, that one’s pretty impressive. I mean, the cherry on top was the dude in the back doing… Okay, well this brings us up to point number four here, Josh. Yeah, point number four, assign accountabilities. So Z, I want to ask you here, what does it look like when you assign accountabilities?

What does that look like? I mean, what is that, a checklist, is that a system? What does that look like? Well, what you’re doing there is when you hire someone and you sit down with them, they clearly understand what you’re paying them to do. And so when you say, why did the trash not get taken out last night, there was someone that was assigned to do that. But I don’t want to make cold calls.

But there’s someone assigned to do that. I don’t want to make cold calls. But see, I don’t do it with the bathroom cleaning. I’m more of a, I have a phobia with cleaning the bathrooms. Well then you know what we’ll do is we’ll give you a raise so that you can now be a customer. We’ll promote you to customer status and we’ll say see you later. But what that’s what you do, like in my business I businesses have different areas that people work in and in those areas we assign the accountabilities for each person in that area so that things get

done that way and everybody knows who’s doing what. Kind of fired before you’re hired almost you know. Yeah, it’s kind of like if Tom Brady didn’t know to say hut and hand the ball off and so everybody was just like what are we gonna do? We’ll find out next when we come back on the Thrive Time Show on Talk Radio 1170. Tom Brady, Live Set. Are you looking to start or grow a business? Then you are definitely going to have problems and questions along the way. You will find the answers to all of your business questions at thrive15.com.

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Go to thrive15.com and get your business questions answered now. Welcome back to the Thrive Time Show on Talk Radio 1170. Josh Merrill here with Dr. Z and Clay Clark. We’re talking about the nine steps to build a business system. Number one, you gotta specify and name the system. Number two, diagram the system.

Number three, write out each step and clearly state the objectives. Number four, assign accountability. That’s the one we’re currently on, Clay. OK, the accountability part is it’s a little bit uncomfortable. It’s a little bit tough. What it is, we’re talking about trade-offs. So if we trade comfort, we say, I

do not ever want to have an uncomfortable conversation with a teammate ever. That’s what we say. Ever. I never want to do it, then what we do is we have crazy discomfort financially. So it’s like if you say, I do not ever want to hold my team accountable, then I’m

not going to have a lot of money to count that is countable. You feel me? Ooh. You like that? Ooh. Nice little play on words there. So what I want to ask you, Z, is when have you ever had a time in your business where somebody didn’t lock

the door, maybe somebody draws a line through the checklist, they didn’t actually do the thing, it created a huge problem because of the lack of accountability of that person. I want you to walk us through those kinds of situations or a situation like that you might have had in the past. Well, I’m going to go old school on you. Old school, yeah. My first job I had when I was 13 and I was working at a Mexican restaurant called Tzikida O’Brien’s here in Tulsa, Oklahoma.

Is it still open? Oh, yeah, this is open. No, it’s not. But every now and then I go by the space and I just stop and Travis, I just look at it. I just remember things. Well, I want you to know I had a big promotion. I was a daytime dishwasher and I got promoted to busboy. Oh, nice.

Yeah. Hot. And there was a there was a checklist of things to do. There was a system, there was accountability. And one of the things that you always do when you bust a table is you check the seats and you wipe the seats. You had to do it. You have to wipe the seats. It’s part of the deal. You must wipe the seats.

You have to. You have to. And I remember in horror, in just absolute shock, when our manager was seating this really sweet nice little couple at this table and he pulled out the chair for the young lady, as is good manners, Josh. Yes, you know. And there, sitting in that chair, was a dirty diaper. Oh, sick.

You’re sick. And I was accountable for that. Oh. I don’t think I’ve ever ran so fast in a restaurant to get that thing. And the look he gave me. And that’s the thing is, if you’re listening to this and you want to be an entrepreneur, or you are an entrepreneur, what we’re talking about is, these are the daily mishaps that can really, really

screw up your business, destroy your reputation. And now we live in this world where I hate it, I hate it, oh I hate some of the things and I love some of the things. I love the fact that I used to, back in the day, you know, you wanted this, if I wanted to sign a contract with a customer, I had to mail them something, they mailed it back,

it took forever, I love that now I just send an email, it’s done, I love that. But also, if someone’s mad, they just hop on that cell phone. They just hop on that cell phone, and they just hit that little complaint button on that Yelp action or on that Google, and all of a sudden, 20 years of reputation in the toilet. So it’s super, super important. If you’re listening right now, ask yourself, what are you doing to hold your team accountable? Yeah, and that’s why I love football so much.

A little shout out to our boys down in Norman, by the way. I mean, they’ve got a game plan. They know what to, Baker Mayfield knows what he’s accountable for, right? Everybody, Samadji, knows what he’s accountable for, and that’s how a good team, and that’s how your business should be. Everybody on your team, everybody in your business should know what they are being held accountable for. You’re listening to the Thrash Time Show on PAWC Radio 11.

I love, I love that you mentioned football because it always allows me to get into my weekly, almost daily stories about the Patriots. Oh no, I shouldn’t have done it. I brought Brady up earlier. Tom Brady’s the best player ever. He’s unbelievable. Now here’s the thing about the Patriots. The other day, I’m looking on the Patriots.com and I’m reading my little news,

and I’m always looking there, and Edelman, it looks like he might have been hurt, Julian Edelman, he looks like he might have been hurt. He tweaked his leg in some capacity. You know what I did? What’d you do? I said, it’s alright. Next up. I love Edelman. I love you. I’m not hating you. I’m just saying, Wes Welker, you know, you’re out. No big deal. Troy Brown was out. No big deal. The Patriots have, they know the accountability so well that in the Super Bowl, they had a wide receiver playing defensive back. It’s normal for those guys. They have like a linebacker playing tight end. It’s just every year. It’s freakish. It is, but you run, I’m just telling you, you are the Bill Belichick of small business and this is what you do. I see you do it. You have a It is, but you run, I’m just telling you, you are the Bill Belichick of small business, and this is what you do, I see you do it. You have a talented person in one of your companies,

and you go, you know what, this person here no longer works here, they’re moving, they got married, they got promoted, they started their own business, and you celebrate people that move on for the right reasons. I see you do it. Yeah, so absolutely. And then you celebrate them,

but also pragmatically you have to fill the spot, and because you have such a detailed checklist and such a detailed system, you have like the Patriots where it’s next up. And you’re just drafting another person. You’re next up. And I see you do it all the time. So even though, even though you’re upset. I’ve got to cut all my sleeves off my hoodies. That would be great. I would love that.

Let’s just say this year’s your Christmas party. This year I’ve got a special gift for you and it’s very Bill Belichick-y. Well, I, you know, we’ve said this before, you know, with our company, you know, Thrive15.com, that I am the Bill Belichick and you are my Tom Brady. Absolutely, which is why my entire show prep, people say, what kind of stuff do you guys do off air? We have done a little cyber spying. I have a question for you, Clay. You talked about having difficult conversations with your employees, talking about being accountable.

Here’s my question. When you had a business like the DJ company, and maybe you had a DJ who was able to do all the things, but maybe the talent level wasn’t there as far as putting on a show, how do you have those kind of conversations? Well, here’s what happens is when you build a tighter and tighter system, I’ll never forget, and Chet, you know, if you’re listening to this here, Chet Caggio, this is the son of Chester Caggio, the great company Quick Trip, and he’s the head of this great company. And Chet was so kind to invest a couple hours of his time to help me, he recommended a book

called The Service Profit Chain, written by Harvard. Awesome. Chet, I know you’re driving right now, buddy, I love you so much, you’re awesome. But I’m reading that book, and it talks about how when you can hire character and train skill You literally are just printing the bills at that point. Yeah, when you can hire character and train skill I mean you’re now to a point where you are you have like a money press, baby You talk about the Federal Reserve printing 19 trillion dollars you I mean you can’t do that But you can make bank you can really do well when you can do that

And so if you have a very complex system, you can’t Clay I want to ask you you’re talking about business training. Where is a place online that we could go to find the world’s best business training? What Z and I did a few years back is we started this thing called thrive15.com. And we like to say it’s the world’s best business coaching platform. It’s kind of like business school, but without the BS. It really gets into the marrow of what you need to start or grow a business. And what it includes for you, it’s really a neat thing here, it includes thousands of training videos, proven templates, exclusive access to our

in-person workshops, and the video version of a lot of the things you’re hearing. You can go on there and replay these radio shows. It’s just awesome. And we have this thing called the Ask the Mentor button. You click that button, and literally we respond. So it’s like having 24-7 access to a business coach. It’s awesome, and it’s just 19 bucks a month. It’s awesome.

I love it. And the in-person workshops are great. I talked to an Australian last night. True story. Oh, is he down under? She, and I was trying to find Crocodile Dundee clips. I mean, seriously, he was Josh. He’s like, is this where we’re at really? We’re playing Crocodile Dundee clips. But no, seriously, she’s a fitness trainer in Australia, and we were able to help her with her questions just last night. It happened. It happens all the time at thrive15.com. It was awesome. We answered her question, and I think that she’s going to love it. So Clay, instead of charging someone thousands of dollars

to coach them up, you’re telling me you’re going to do that for $19 a month? And we’re going to throw in a free high five from our main man, Josh Merrill. Boom. We’ll be right back on the Thrive Time Show on Talk Radio 1170. Are you a business owner?

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basically creating new versions, and valuable admin controls for secure sharing and collaboration with Dropbox. Welcome back to the Thrivetime Show on Talk Radio 1170. Josh Merrill here with America’s number one business coach, Clay Clark. Boom. Also, we’ve got the doctor of entrepreneurship, it’s Dr. Z. Boom again. So good to be here. On today’s show, we’re talking about the nine steps to build a business system. Clay, do you want to recap these real quick? I do want to recap these. I would love to hear that. Okay, so first off you want to specify the desired

results. Okay, you want to say this is what I want to do, this is why we’re doing this. Otherwise you’re just mindless navel gazing. The second is diagram the system. You want to diagram the system. Third is you want to write out each step and clearly state the objectives. Number four, you want to assign those accountabilities. And now number five, you want to determine the timing and the timeline. And I will tell you, I have never seen a more of a magical production of step-by-step, sequential,

it’s like entrepreneurial heaven. Every time that I go, I get out there to Z’s auto auction, and it’s for dealers only, this isn’t a shameless commercial, but literally, you will sell in a day hundreds of cars. What’s the most number of cars you’ve ever sold in a day? Well, we ran the 1,400 was the most we’ve ever ran. You’re selling 1,400 cars in less than how many hours? Oh, I think that was about three hours. So three hours

So Josh there’s people at home if you know you have people are listening. I just maybe have a cell phone Maybe somebody who’s going I don’t have a cell phone Well, maybe we need to talk to you at one of our workshops and help you get a cell phone But that’s 180 minutes. And so how many cars, Agenzie? 1,400. So 1,400 cars divided by 180 minutes. That right there is 7.7 cars per minute. Oh, that’s a car every seven seconds, basically.

Okay, timeline, timing, I’ve seen it. They’re all in order. They’re all clean. How do you keep it all in order? How do you do it? How does it not just have one big, complete cluster of craziness. Because every little step has its timing. Every person knows who’s accountable.

We’ve gone through the first four steps, right? We’ve determined the systems, we’ve made the steps out, we’ve said, okay, this is what you’re in charge for. And that sale has to start on time. It’s one day a week. You get one shot at it. And at noon, those cars have to be loaded up and running through there. And as you know, selling that many cars

in that amount of time, you can’t have a lane, as we would call it, go dry. In other words, there’s no car there to sell. And I was like, where’s the next car? That’s a car every seven seconds. Yes. So we’re running seven lanes, right? And so each one comes through there.

So the coordination and the timing of it is very important. You know, and just getting the cars prepped, getting them checked in, getting them lined up in order. Okay, okay, you’re blowing my mind. I’m wanting to cry here. So, okay, first off, prepping the car. What’s involved with prepping a car? Well, you have to have the car, you have to pick it up, transportation has to get it

delivered to the site. Then you have to get the car checked in properly. You can’t just draw a little picture on it. You can’t say, I think park down over there and let’s run it here. Put that over there. Put that other car over there. No, no, no. The red car by the blue car.

No, the other pickup. Yeah. So you check them in, and then you assign them an order and what lane. Very important. Why does it have to be so specific, Z? Why can’t I just put the red next to the blue and the yellow over there by the yellow car?

Is that a yellow car? What does that car do? Yellow, red, blue. And so then the timing of it is you’ve got to get them cleaned, checked in. I mean, you get them checked in. You got to clean, park properly, in the right order, and then your team, because there’s a team of drivers for each one of those lanes, they have to

know the timing of them and working those cars through the lane. And then we have people in the lanes coaching them, bringing them in, having them stop, having them go out, and then the whole auctioneer team has their own timing of things. So it’s a huge opera of selling cars. A hip-hopper almost. Yeah, it’s a hip-opera. I want to ask you this real quick here. The way they park the cars, when I went out to Christmas train, and Josh used to work at Church on the Move. That’s true, yes. And at Church on the Move, it’s a mega church. It’s a mega church, but

there are still people there. It’s a great church. It feels like a small church, but it’s a big church. But the point is, you go to their Christmas train out there. Where’s the Christmas train located? Adair, Oklahoma at Dragos USA. And you go out there and there’s thousands and thousands of people that used to go out there for this thing called the Christmas train. I don’t want to make up the number, but there was like, what, 25,000 people a year that went up to see it?

I think it was more like 50. Yeah, 50. I’m always trying to bring down the glory of this great event, but it was awesome. But they parked the cars a certain way because if everyone was looking for a parking space, you couldn’t. So I talked to one of the guys who was helping organize it and I said, hey, how’d you go over that parking spot? How’d you come up with that move? And he goes, oh, it’s from Disney. And I guess that Disney, they parked the car at Disney

World a certain way. You’re not looking, each person isn’t randomly driving around looking for parking spaces, because when you’re having that many people, a million people a week visit Disney World, you can’t have people randomly looking around for parking spaces. So do you have a parking chart, like how you park? Oh yes, yes, and this all goes with you know if you tell people what to do it’s kind of like, hey Billy I need this car cleaned. Okay. But you don’t tell them it needs to be cleaned by when. You don’t need to, you got it, in other words, you we’ve assigned accountability, we’ve

we’ve assigned steps, we’ve assigned things to do, but you’ve got to put that time frame on there. I need this car cleaned by the end of the day. But wait, it’s already six o’clock. Guess what? You’re staying late. You’re listening to the Thrash Time Show on Talk Radio 11. So we’re talking about the timing, the timeline.

Clay, can I ask you this? How do you get this system set up? How do you determine what the timeline and the timing is? Well, what you do is you focus, and this is one thing that Z, I’ve watched him do, and he’s mentored me personally on this, and I’ve also watched him, I’ve watched his results and I figured out how he does it. But Z is very good at declaring a result that has to

happen and then you begin to backfill and say well what if we’re going to get it done in this timeline, what are the things that need to happen to get that done in this timeline? So you begin to start to think in sequential order, you begin to think about the resources you need which really ties us into point number six. You have to identify the necessary resources. True. And so we did this at Thrive15.com. I watched you do it.

It’s beautiful. So we make thousands of training videos. Now here’s the kind of fun thing, Thrivers. If you go to the ThriveTimeShow.com, so ThriveTimeShow.com, and you click the little button where you can ask us a question, or if you’re a premium subscriber to Thrive15.com, and it’s 19 bucks a month, you can click on the ask the mentor button. And when you ask us a question, we respond. Like, we do it.

And what happens is we make thousands of training videos. And so Z comes in here. In your previous career, were you a videographer? No. So Z says, hey, we’ve got to get caught up on these videos. We’re behind on the videos. And I’m going, we are behind on these videos. He goes, we’re behind.

We’ve got to speed up. So he begins to identify, well, what would you need to do to go faster? And he’s just asking, it’s like the Socratic method, Socrates, you know, he’s asking, what do we, what would we need to do? What would it have been if I had a robe and one of those little like ringlets of ivy on my head or something? And this is the thing, is so many people say, oh my gosh, I just bought this new franchise. I just bought this new business.

But I don’t know enough about automotive repair to run a successful business in this niche. So Z, you own one of the most successful, what would you call it, a horse breeding facility? What would you call that thing? Horse ranch? Would you call it a horse gathering? Is it a horse fellowship? Is it a horse monastery? What would you call it?

I was looking for my horse. This is about the only thing I have is a little farm stuff. It’s called the Rockin’ Z Ranch. It’s about halfway between Tulsa and Ogunnawagee on Highway 75. And we’ve had the good fortune of breeding some really nice race horses down there. It’s one of my passions, thoroughbreds. We breed and race and raise and feed and pet. But you knew nothing about raising championship thoroughbred horses previous to opening it.

Well, right. Previous to saying, I think I want to learn about that. And you own a great company called A to Z Medical. What does that do? Well, it’s a DME company, which is a durable medical equipment company. And we do all kinds of things, but the majority is CPAP machines. And for those out there that have had trouble sleeping and with sleep apnea, you’ve probably been assigned a CPAP machine.

And so that’s one of the things we fit those and deal with those. And did you become an expert in, did you decide to start that business because one day your wife walks in and she says, Robert, can I grab you? Listen here, I’m studying the dark arts of the CPAP machines. I’ve read every book. I’ve gone to college for all these various degrees now. I know everything about the CPAP game. The last 10 years of my life have been amazing in this room, and if you would have interrupted

me, I would have got my, or did you just hop in and you know with your entrepreneurial knowledge? I mean, do you have to know everything about every subject to get in the way? I’m glad you don’t because I didn’t sound quite like that. That was kind of what you don’t like when you don’t make human contact for about a decade Yeah, that’s how you start to say that beard that hand off. Look. Yes. Yes You start to talk like this and you start to become an extra box. Have you ever seen a really intense professor? Oh, oh, Lord. My share. He hasn’t left the campus in like 44 years.

Yeah. He starts the talk like this. Hello, students. You’ll notice in your syllabus, I wrote a book about the CPAP. Oh, syllabus. I haven’t heard that word in a while. I sold several copies to my family, the CPAP. All the medical journals reference me.

And anyway, the thing is, though, is it’s so, so important that when you go into your business that you do what you did. You said, we have to edit faster. We have thousands of people all over the world depending upon this. What do we need to do? And you told a young man, you said,

get me a list of all the resources we need. Yeah, what do we need? And they said, well, if we just had cash, just one more computer, you know, we could double our time, we could get those things. And I’m like, well, okay, let’s put that on the list. But it’s hard when you’re in it, because you’re in there working as fast as possible,

you’re trying to be resourceful, and what you don’t realize right now, if you’re an entrepreneur, listen to this. There’s a website you can go to. It’s called KABBEGE.com. It’s K-A-B-B-E-G-E dot com. K-A-B-B-E-G-E dot com. I know of one entrepreneur, he’s a Thrive15.com subscriber, and he literally called me and

said, I need like $10,000 of capital so that I can get this, which will allow us to double our capacity. It’s a business in Santa Barbara, California. Santa Barbara, California. They wanted to double their capacity of some stuff, and they needed another countertop. They went on to Cabbage, they got a short-term loan, boom, they doubled their capacity, doubled the sales, no more problems. So ask yourself right now, what resources do you need?

That could go with materials and staff and information, workspace, call list. If we just had one more lawnmower, think what we could do. If I had one more lawnmower, I would have made everyone in Broken Arrow irritated. So I am glad. It’s just half the staff. I mean, instead of half the people. Oh my gosh, I have so many unfortunate stories about the landscaping related stories about not having a properly documented workflow that will really, if you ever start to feel

bad about your life, just listen to this training and you’ll feel better in comparison. You’re going to go, at least I didn’t do that. At least I didn’t do that. Boom. Hey, we’re talking about the nine steps to build a business system. When we come back after the break, we’re going to be talking about step number seven. You’ve got to quantify those results. What does that mean? Dr. Z and Clay Clark are going to tell you.

On a scale of one to ten, I want to be honest with you, right now you’re looking like an 11. Wow. You sound like a 12, but you’re looking like an 11. And Z’s a 13. I hate to do that to you, but he’s a 13 right now. Hey, I agree with you. It’s a flow. Go ahead I don’t have as much light over here on me. That’s true. That’s true. It’s a thrive time show talk radio 1170. We’ll be right back This show’s episode is brought to you by mahs.com If you have ever considered the world wide web as a viable strategy for your business.

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It’s a game changer for your business. Welcome back to the Thrive Time Show, Talk Rate 1170. The boys are back in town. It’s Dr. Z, Clay Clark, Josh Merrill here with you. We’re talking about the nine steps to building a business system. Right now we’re on step number seven. You’ve got to quantify those results, Dr. Z. That’s right.

And speaking of the boys are back in town, holler out to Wichita, Kansas. The boys are back in town. Wichita! Oh, thanks for listening up there, Wichita. Well, step seven is very, very, very, very, very important because now you’ve done a lot of hard work. You know, you have specified your results, named the system, you’ve diagrammed the system, you’ve written your benchmarks, i.e. clearly state objectives, you’ve assigned accountability,

and then you say, hey, and here’s the timing, this has to happen now, this has to happen then, and then now you’ve identified your resources you need, right? So now you know, okay, I need an extra computer, I need this, I need another phone line. I remember back when that was a big deal for me. I needed more phone lines, so you add more phone lines. Now when you’ve done all that, Clay, the next step is quantifying the results. How do you know you’ve done any of those steps successfully? Okay, well here’s the deal.

I used to work at a place called Faith Highway, which used to be called Impact Productions. My boss’s name was Larry McLarty. Larry, if you’re listening, Larry was intense. I don’t know if he had a military background, but he kind of ran the call center like it was a military operation. He would yell encouraging things like, you’ve got to get on the phone. I’m not kidding, my wife one day, she came by and she dropped by a Valentine’s gift for me.

She decorated my cubicle, she brought by balloons. Oh, that’s so sweet. So sweet. And so she walks in and he can see her. He had thick glasses where it’s like really thick glasses. And I remember him going, get off the floor, get off the floor, you gotta get on the phone. And I just think this guy’s a tyrant, okay. So wait, so your wife was, she was saying this to you?

Oh yeah, oh no, hey listen, crank that up a little bit. I don’t know if we can get that a little louder there. We gotta get that, oh yeah, right there. If you’re listening right now, oh we’re getting louder. Oh listen to that, we’re doing it right there, oh yeah. That’s that manual, that’s that manual upward movement there. She wanted to be your lover is what you’re saying. And I’ll tell you what, if Larry would have let her stick around longer,

we probably would have had six kids instead of five kids. But here’s the thing is, my wife comes in there and I’m excited to see her. And so I’m like, hey babe, and he’s just, I’m not exaggerating, he’s literally standing up in a room of 16 people going, get on the phone! You get on the phone! But what happened was his boss, his boss was looking at a chart every day

and I had to make 100 outbound calls every day. Every, and you had to have a lead, and there’s always about 100, they called it double 100, but you had a lead list, you had to have 100 leads in your book at any time that could close within any given window of time. So you had to have 100 leads, you had to have 100 calls every day.

And I used to think that was so barbaric and so terrible. And so my boss, I remember Jeremy, and Jeremy if you’re listening, Jeremy you know what we went through. But Jeremy used to come up to me and go, now Clay, now how many leads are in that book? And I’m like, well Jeremy, I’m just really like, you know, I feel really good about these leads.

I feel really good about the leads. I got some good ones in here. I used to kind of get really all sincere. Because this is a Christian business. Oh yeah. And you’re in the Bible Belt. So what I found is you could play that move a little bit. Sure.

So I would go, I went to ORU, okay? So ORU, what you could do, and this isn’t what you should do, this is what you do. At ORU, if you’re a shady shyster and you’re trying to play the games, you use the word brother followed by sincerity in a kind of a whispery voice and you get away with anything for a few months. Wow.

So I go, brother, brother, I gotta tell you, I just want to know, do you want me to focus on quality leads, bro? Or quantity? Because I care about these pastors. Each one of these churches I’m calling is not a number to me. They’re a person. And some of these deals are very close to closing. And he would be like, Clay, I’ll tell you, you just get on the phone. And so soon as I would sit down and get on the phone, I’m kind of an artist, I’m a cartoonist, so I would start drawing these very elaborate cartoons, and then Larry would get on the phone, and I would only get on the phone when I got yelled at,

and I’m saying this whole story to say, Larry was focused on the quantity. He quantified everything, and so I got the talk. That means- You got the talk. That’s where my boss’s boss pulls me into the side room. It was a glass room and everyone can see me. And if someone came in that room, Z, do you have a place where you take people for the talk? The woodshed, yes. Okay, well it

comes to Jesus talk. Cow and the cabbage. I’ve got a couple different sayings. You know, they’re all, I haven’t made anything up. I need to make up a cool saying for that. Yeah, well, we need to put that down. We’re gonna, we’re gonna write that down. The 39th and Harvard, there’s a big circular room and they would pull me in and you’d see, everyone could see you because it’s all glass room. And my boss would pull me aside, Shane was my boss, and Shane’s a good guy, but Shane would go, Clay, I gotta tell you what, you’ve gotta make those calls.

And I would always just push back against the number, I don’t have a reason. And then finally, it was a commission-based job, so I had to give a little bit of a base. What starts to happen, I don’t know if you’ve seen this, because you’re a mentor for many young men. What starts to happen when a negligent young man can no longer provide for his wife financially to the point where they can’t afford air conditioning and they begin to really struggle financially? As a general rule, what tends to happen to the young man about that point?

They spin off. I mean, it’s bad. I mean, that’s the thing about it is that you hate to see people that are sinking into more debt, they’re sinking into financial ruin, and ultimately a lot of those people end up in some form of bankruptcy, which is years to get out of that. I mean, it’s… It’s a fight or flight moment. Yeah, it’s no fun. And so I luckily I reached out to a guy named Ron, and Ron, we still know Ron, Ron Hood, and Ron was our top sales guy.

He was not my boss, but he was the top sales guy. So I said, Ron, can you take me out to eat and show me the keys to the universe? You’re listening to the Thrash Time Show on Talk Radio 11. How is it that you sell eight times more than anyone else? And he goes, Clay, I’ll meet you at Grady’s, but you’re paying. So I meet him at Grady’s, which is now Twin Peaks, right across the air from Toys R Us. And I go over there, and he tells me, he goes, listen, you need to make 200 calls a day. And I’m like, 200?

He’s like, yeah, 100, that’s like the minimum, bro. Do you wanna get wealthy? Are you, do you care about your family? He used to do, he was, I’m serious, listen, I am not your boss, but I am not your babysitter, and if you do not quantify, if you don’t make, if you don’t, he just was so frustrated he couldn’t even speak.

If you don’t make those 200 calls, because he knew my wife, he’s like, if you don’t make those 200 calls, you’re gonna be poor. That’s just, and Ron’s a Christian guy, he’s like, Proverbs 10.4, God blesses the hand of the diligent, he punishes the slacker, then you are being punished. You need to start providing, or you’re gonna have to go home

and tell your wife that you’re poor because of you. And I’m like, oh no, and I feel like I’d wet myself. I mean, I seriously was like, oh. So I got back to work, you know what, I started quantifying, and I started noticing that my numbers just worked because I was failing faster to quote Thomas Watson, the guy who used to lead IBM. He says, if you want to double your rate of success, you double your rate of failure. And that’s really the importance of quantifying.

And hopefully you don’t have to go through the toilet of poverty to make that decision. But Zee, at your optometry clinic, I mean, you manage the numbers pretty well too, don’t you? Well, you have to. Just like you said, you have to quantify those things that you’re wanting people to do and you have to have results that they can get their heads wrapped around and do. Just like you said, hey, minimum’s 100. Ron said, forget minimums.

Yeah. Clay, what is the action step that listeners out there can take with their business? Every position in your company needs a number, period. If you’re the CFO, make payroll. Make sure money’s where it needs to be. Your number is the number of times you bounce a check should be zero. The number of times there’s a financial crisis is a zero. You need to make sure that you’re getting your things done on time.

If you’re sales, what number? How many calls do you need to make? How many contacts a day do you need? If you’re in marketing, how many people need to see your online ads? We have awesome trainings on thrive15.com about how to make online ads that get in front of your ideal and likely buyers? Yeah. How many impressions?

How many people clicked the ad? How many people converted? Every position can be broken down into a numerical, break it down into a number, a quantifiable result. You have to do that. You just have to do it, Josh. You got to make it happen. Hey, we’re going to move on to step number eight here, which

is- Wait a second. Whoa, whoa, whoa. I don’t want to jump the gun. Don’t want to jump the gun. Every position has a number. Every one. OK, what’s Tom Brady’s number?

Oh man. This is what, it all comes back to football. Let me tell you about Tom Brady. The only number I care about for Tom Brady is the number of Super Bowl rings. And so if you’re listening right now, I just want to ask, he might have deflated a ball, he might have been suspended. I’ve got my free Tom Brady shirt again. Did you see that one? Yeah, I saw that. I wish I had a free Tom Brady again. But my main man, we’re not, not that I’m counting, but we are counting Super Bowl rings. And he’s just one away from getting into that coveted elite. The number five, if he gets that. So that’s his number, is five.

If Tom were to call you up and say, hey, I know everybody on the team is supposed to have a number, your number to him would be five. Yeah, I’d say, Tom, you got to get that five. Boom, talking about Tom Brady here on the Thrive Time Show. As always, every show we do it. But hang in there, folks, because we’re coming back with the wrap-up of the systems eight and nine Yes, and you don’t want after all this work all this work. You don’t want to miss these These are the two that Tom Brady nails every football game

These are the ones that he gets you’re listening to the thrive time show on talk radio 1170 here with Josh Merrill Clay Clark and Dr. Z and hopefully one day our main man Tom Brady Hey, we’ll be right back after the break. Stay with us. Okay, managing your money has not been easier. Mint.com is the solution to ambiguous and blind money management. You can effortlessly create budgets that are easy to stick to or even use one that they make for you.

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and you can sign up for free. Again, that’s mint.com, M-I-N-T.com. Go sign up right now. It’s definitely a game changer for money management. Welcome back to the Thrive Time Show here on Talk Radio 1170. Here with Josh Merrill, Clay Clark, and Dr. Z. We’re talking about the nine steps to build a business system. Right now we are on step number eight Dr. Z. You got to document

the system. What that means is once you’ve done all this work now you’re gonna document it. You got to you got to once the steps and metrics have been defined you’ve got to document the entire system and Clay what are some ways what am I talking about? Well okay Atul Gawande, Atul Gawande, he is an author of a book called The Checklist Manifesto, and he is a professor at Harvard. And he says, checklists seem able to defend anyone, even the experienced, against failure in many more tasks than we realized. And so what you want to do is take all this knowledge, as you said, and put it into a

system that’s like a guardrail. And the best example I could give you is that in my house, I have determined the guardrail that keeps me falling out of my house and walking around and determining that I’m no longer in my house is when I walk and if I’m not stepping on I have five kids so if I’m not stepping on a sharp metallic toy I now know I’m no longer in my house you know it’s kind of a guardrail but I know I’m like oh gosh it’s like I think they’re taking pieces of glass and now they’re taping them to things just to have fun with my feet. But it’s like, ah!

And then once I leave, I’m going, once I get to the man cave, I realize, oh, I’m no longer stepping on hard things that are puncturing my skin. But anyway, what you do is you’re going to set up these guardrails so that your company is protected. And you’re going to measure maybe three to five things, not 10 to 15, but three to five numbers you really want to watch. So we’re going to get into these three real quick, OK? Boom, let’s do it.

One is survey results. Oh, big, big, big, big, big. I remember there’s a lady named Jamie. Jamie, if you’re listening and you used to coach cheerleading. Jamie, how you doing? And if you know Jamie, she used to teach at the union. Say what’s up to her, Jamie, how you doing? So here’s the deal.

Jamie, she would coach cheerleading. And I hired her to be a mystery shopper. And I said, will you book me at the wedding show? Will you go and book a, go to the trade show, go to the TulsaWeddingShow.com, go there, book a booth, go to the show, book an appointment, talk to the guys, pay a deposit, tell me how it goes. And man, I learned some horrible things. I mean, I just, you know what I mean?

So I learned some bad, bad things. I learned that our calls, we always specialize in answering the quick response time, that no one answered her call, no one returned the call, that no one emailed her a confirmation, all these canons and just these tenets of success that I principled myself on, I focused on, weren’t being done, but the first is, again, you wanna have a mystery shopper, okay,

mystery shopper, you wanna put them in the system, and two is you wanna have a survey going on. Sometimes I would mystery shop myself. Now how can you do that? How do you do that? How do you do it? You call up your business and you use a fake voice. Oh.

So you call and you do something kind of tricky where you kind of go, yeah, I’m calling about some frames. Probably, probably. You have. No, not me. Not me. No, it would not be me. No, but you could actually do it.

You know, to some degree, you can call your own people and you can alter your voice just a little bit and then you can hear it for yourself. Sometimes I have people tape and sometimes you have to incentivize people to mystery shop. Right, right. You know, my brother, one of my brothers, God bless him, he’s like the stands on Seinfeld. And he wanted to mystery shop, he wanted to find all the restaurants he could mystery shop because I’d always give a discount, a free meal to Mystery Shop.

So he was a mystery shopping machine for restaurants. A sellout. I’ll tell you. So one is you do have to have a mystery shopper get in there, but two, you want to survey your customers. And if you’re in front of a computer when you get home, get in front of a computer, you can verify this. But the Harvard Business Review, there’s an article they wrote called The Number.

It’s the only number you need to grow. The only number you need to grow. Type in Harvard, the only number you need to grow. And there you will find this article, this case study. What they found is the most important question you could possibly ask your customers is on a scale of one to 10, how likely are you to refer our business

to a friend or family member? This is called the net promoter score. And if you do not have a score where the majority of people are ranking you are an eight or nine or above, you’re not going to grow. Right. You’ve got to get that word of mouth.

It’s so expensive. It’s actually five times more expensive to acquire a new customer than it is to wow an existing customer. So it’s really, really important that you, one, that you survey your customers and two, that you have that mystery shopper. Now, number three, Josh, do you want to hear number three or you? I’ve been waiting all day for number three. Number three, and this is sort of a, I don’t know, it’s just something that you need to be careful about.

You need to make sure that you’re obsessed with it. Is you want to make sure that you look at your P&L. Yes. Because after a fun month, you’re like, yeah, we hit sales records. We dominated. We were at the peak. We were at the peak. And then you look at the P&L and you’re like, ah, just get it away.

Get it away, you negative person. Take it away. And P&L. P&L for everybody out there. P&L stands for profit and loss. And I will tell you, a lot of entrepreneurs, and I’m not ripping people who are listening to this who’ve chosen to walk on hot coals as part of your way to become an entrepreneur. But this is the deal.

There’s a big bias out there for people that are signing up for these entrepreneurial workshops where they go, if you’re ready to unleash the fire of desire and you have what’s required, all you need to do is you need to just step out in faith and understand that you can unleash your inner self into the marketplace. The market wants what you have because you are on the planet. And if you’re on the planet, the world wants what you have because you’re on… Do you understand the circular reason? I’m on the planet. Say it with me now.

You’re on the planet. I’m on the planet. You’re on the planet. I’m on the planet. I want you to stand up right now and say, I’m on the planet. I’m on the planet. All right, now start that business. Oh For $12,000 up front for a limited time for the next two people. I will allow you to

Get that music back on. I will allow you to just real quick just get that music back up. Wait, but if I stand up I can’t talk on the mic and if I talk on the mic, I can’t stand up. Wait, wait, there’s more It’s not 12,000. It normally is 12,000 But today I’m gonna throw in these free knives this free book this free workshop this saran wrap package and it’s only $8,000. And a picture of me with a guy from Seinfeld. Even better. Hey, when we come back in the Thrive Time Show, we’re going to be talking about step number nine into building great business systems.

You don’t want to miss it, Clay. And if you want a picture of me and you and a guy from Seinfeld, that’s all included. We’ll be right back, Drive Time Show. Right now, how are you taking credit card payments for your business? It’s never been faster or easier to begin taking credit card payments for your business than with Square. You know the little white square that plugs into your phone’s headphone jack, it’s awesome. This payment app is great for businesses such as food trucks, beauty salons, and retail

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Josh Merrill here with Dr. Z and Clay Clark. Today we’ve been talking about the nine steps to build a business system. We’re going to recap real quick. Number one, you got to specify and name the system. Number two, you got to diagram the system. Number one, write out each step and clearly state the objectives. Number four, assign accountabilities. Number five, determine timing and timeline, the timing and timeline. Number six, identify necessary resources. Number seven, quantify results. Number eight, document the system. And finally, last but not least, here we go, number nine,

test and revise. Now here’s the deal about testing and revising, is eventually you have to test what you think is going to work. And so my dad, if you’re listening right now, dad, my dad is unfortunately losing his battle with ALS, and I told my dad, I said, it was one of his outrageous demands, I said, what do you need, dad, what can I do for you? He goes, well I’ve got these Julio Franco jokes I’ve been working on for a while. And Hulio Franco is a guy who played in Major League Baseball until he was like 48 years

old. Well, we’re not sure about that. Well, he kind of allegedly was not accurate about the day he was born. So he could have been 50 while playing. He did play 25 years of professional baseball. Wow. And this is so my dad has written down some Hulio Franco jokes. And you don’t know if they’re going to go over well until you read them.

So I’m going to give you two. I’m going to test them and then I’m going to see what you hear. You might have to revive them. There are two Julio Franco jokes. Joke number one. This just in. Did you know that Julio Franco, that Julio Franco remembers a specific day and the time that BC ended and DC began?

Did it go? Did it go over well? BC and AD? You got to, okay, let me do another one. If you have to explain it to someone, I’m going to do another one. Okay. Did you know that Julio Franco is so old that his rookie card was actually etched in stone? Woo! That work for you? One more, one more. Do you know that Julio Franco is so old that he actually remembers when Julius Caesar himself threw out the first pitch to the game? Does that work for you, Josh? I’m just in the call chain. I’m trying to find my cricket button, but I’ll just have to do it. I don’t care what… Josh has injured a part of his brain that no longer makes him allowed

to laugh. He was a comedian! He didn’t even know who Julio Franco was, in all fairness, right? No, he’s got a great batting sense. I know who he is, come on. Come on. Unbelievable. Anyway, I’m going to turn it over to you, Zee.

So, Zee, how important is it to actually test it once we’ve written these awesome Julio Franco jokes? Julio Franco jokes, I’m just telling you. This is something that’s a challenge. So let me ask you this, I mean you built these perfect systems, you’re so excited. A guy like you, you’re a doctor. I mean you actually went to school. I’m a doctor.

How long did you go to school? Eight short years. So you went to school for eight years, almost a decade. You go to school and eventually you have to get off the campus and go out there and test your theories on marketing. Why is this so hard for so many people to get out there and finally test their system and begin to test and revise? Well, the thing about it is this,

is that there’s an old saying about trying to build a better mousetrap. And as an entrepreneur, that’s what we’re all trying to do. We’re trying to build a better mousetrap, because we all want to catch mice, right? Absolutely. We’ll boil it down to that. We all want to catch.

We hate mice. We want to catch them. There’s a value to catching these mice. And so if you wait till you get the perfect mousetrap, if you wait until you say, this mousetrap is perfect, it can get no better. If you wait until that point, guess what? What happens? Nothing.

Because you never use a mousetrap because you’re always working on it. So what I’d say to entrepreneurs is, get out there, take a fresh pass, get your system done. Yeah, it’s not going to be perfect day one, but that’s why you’re always testing it. You’re always pushing the limit. You’re always trying to do something better. Can we get a patient through more efficiently? Can we get the glasses made quicker? You know, can we, can we, can we get customer service numbers up higher? Can we answer the phones better? Can we make the systems better? Can we greet people better, can we have more, the list goes on and on and on. The mousetrap can be made better, and if you wait, if you say to yourself, I’m not, hey,

I’m not going to, I’m not going to set this mousetrap out because it’s not perfect, then that’s not the game. Right. What I see a lot is, Henry Ford has this notable quotable that just popped into my cranium because I don’t go outside and I just read books all the time, but Henry Ford, he says, it’s hard to build a reputation based on what you’re going to do. Right, and I think it’s so important that if you’re listening right now,

you begin to activate the knowledge. You’ve learned these nine things. You’re on this planet right now, you have one day. One day, that’s today, one guaranteed day, that’s it, that’s all you have. And what are you gonna do with the rest of today? I mean, what are you gonna do? Are you gonna go out there and learn these things

and become like the guys on Jeopardy? That’s all you do is you go on Jeopardy and you know all this knowledge and you’ve read all the books? Or are you going to be a doer? Because it’s hard to build a reputation. It’s hard to make any compensation based on what you’re going to do. You have to do it. And when you do it, you have to be okay that you’re going to fail a little bit.

But you don’t want to fail in an epic way. You want to have minimal failure as a result of using these systems. But it’s so important. What encouragement, Z, would you have for somebody listening right now who says I? Want to start my business. I did go to medical school. I want to do it. I just I Just you know they want to do it. They just I don’t know well You know the Gallup poll came out and said that about one out of three employees are really engaged at work Yeah, I’ll be crazy. Yeah at about two out of three employees at work really want to go do their own business. So that’s what it really

boils down to. That there’s a lot of people out there that want to do it but they’re not doing it. Otherwise they wouldn’t be two out of three that want to do it. That make sense? I think what it is is it when I as a former DJ and this this totally makes sense and resonates to me because I remember we all went to that school dance. Now when I went to school we didn’t play this song but this is the song that comes to my mind. It’s the last song of the night. You’ve wanted to ask her out. You’ve wanted to. I mean, it’s like, you know, it’s the parent, your parents pick you up at 10 and you can’t let your parents see you because you, you were adopted or you were beamed as a ray of

light. You don’t have parents. You just showed up to that dance by your cool self by yourself. Wow. Your dad gave you five bucks, maybe 10 bucks. You’re at that dance party and you don’t, you don’t mingle with the girls. The girls don’t mingle with the guys, but it’s that last song and that DJ says, ladies and gentlemen, I’m next to her last song. And all of a sudden you realize… Oh, now you just panicked. You’re going, I have to ask her right now. Now’s the time.

Her name was, it’s kind of old school love. It was like that 80s kind of love. It was an Amanda. We don’t have any Amandas anymore, but it was an Amanda. It was an Ashley. It was a very, it was a Karen. There was no Karens now. Now it would be like, her name was Karen.

And you would walk up to her and you would do either two things. One, you would get up to her and you would just go ah Never mind Or you’d walk up to her and you’d say ah Your rides here Your friends would go what happened you’re like Or you’re gonna be the man oh, yeah, you’re gonna walk up right now. I’m gonna say Hey, I’ve been watching you for a while

I’ve been digging your style, and I think this is this is this is the time for you and me, we could rendezvous on that dance floor in about two seconds right here. You and me, rendezvous in about two. What do you say we do the slow dance thing? And that’s what it’s all about here. Are you going to do it or are you going to end up listening to Songbird by Kenny G by yourself in the basement? You’re listening to the Thrash Hunt Show on Talk Radio 11.

But the ultimate move for the two out of three people out there, for the almost 60% of the population that says I want to own my own business. I want to do it. Which I encourage because business growth is small businesses in this country. I’ll tell you what, here’s what you do. Here’s a super move you do. You’ve got to find a business coach, a business mentor, someone that can help walk you through all the intricacies of doing that. I mean it’s complicated. There’s a lot of steps to it. Yeah and there’s always changing. You need someone who’s done it before. Now you can find an expensive business coach like Clay Clark and spend thousands of dollars a month on this guy.

Seriously, I mean he’s got a brain, you know, huge and all this knowledge. I mean, charges up to like $5,000 a month. Oh my gosh. I mean, isn’t that right? Isn’t that the move? Well, okay, listen. If you’re going to go out there and hire a graphic designer and a consultant and a guy who’s done all this, people spend thousands and thousands of dollars on you. So I do revenue share with people and yes, I do make thousands. Unbelievable.

Yes. Or you can log into Thrive15. That’s T-H-R-I-V-E-1-5.com. And for a mere $19, you could have all this business knowledge, all the business coaches in your hip pocket. Boom. Thrive15.com. It’s a Thrive Time show.

I want to thank Clay Clark, Dr. Z, our producer, and Marshall Morris. This is a Thrive Time show on the TalkRate 1170. We’ll see you next time. This is your day to boom. Three, two, one, boom! Alright JT, so hypothetically, in your mind, what is the purpose of having a business? um To get you to your goals. So it’s a vehicle to get you to your destination And would uh, you need profits to get there? I mean is when you have a business that’s successful and you’re in your mind and your expert opinion

Would you need profits to get your to to get you to your goals? Yeah, because if you have a 15 million dollar business, but you have 15 million dollars of expenses. It’s kind of pointless. Holy crap! Alright so the question I would have here for you if you could take like 10 minutes or less and see if you could save 3,000 bucks a year by reducing your credit card fees would you do it? Yes absolutely. Why would somebody out there who’s listening right now who has a sane mind why would they not go to thrivetimeshow.com forward slash credit dash card. Thrivetimeshow.com forward slash credit dash card to schedule a 10 minute consultation

to see if they can reduce their credit card fees by at least 3,000 bucks a year. Why would they not do it? Yeah, why would they not do it? Maybe because they don’t understand how you set the website. This tree is a symbol of the spirit of the Griswold family Christmas.

No, that’s clear. Okay, so that could be a deck of be true So I would encourage everybody check out thrive timeshow.com board slash credit dash card thrive timeshow.com board slash credit dash card What would be another reason why someone would not be willing to take 10 minutes to compare rates to see if they could save? $3,000 or more on credit card fees. Maybe they think it is a waste of time and then it won’t it’s not possible There’s somebody out there that’s making more than three thousand dollars every ten minutes and they’re like nah that’s not worth my time. There’s probably some someone out there that would think that. Well I’ll just tell you folks if you’re out there today and you’re making less than three

thousand dollars per ten minutes I would highly recommend that you go to thrive timeshow.com forward slash credit dash hard because you can compare rates, you can save money, and you know, the big goal, in my opinion, of building a business is to create time, freedom, and financial freedom. And in order to do that, you have to maximize your profits. Holy crap. Now, one way to maximize your profits is to increase your revenue. Another way to do it is to decrease your expenses. It’s a profit deal.

It takes the pressure off. JT, is there any other reason why somebody would not be willing to take 10 minutes to compare rates to see if they could save a total of $3,000 a year on average? I am at a loss and I cannot think of any other. Shampoo is better. I leave the hair silky and smooth. Oh really fool, really. Stop looking at me swan. Let me tell you a good story here real quick. I actually years ago compared rates with this company here. It’s called IPS. It’s Integrated Payment Services. And I scheduled a consultation. I don’t know if I was skeptical I just thought whatever I’ll take 10 minutes I’ll compare rates. I

can’t tell you can tell me I’m a doctor no I mean I’m just not sure but can’t you take a guess well not for another two hours you can’t take a guess for another two hours and in my case in my in my case my particular case I save over $20,000 a year. Holy crap! Wow. Which is like groceries when my wife goes to the organic stores. Find everything you need today?

Yeah. Great, okay. Oh God. Everything okay, ma’am? Oh, it’s just that you’ve only scanned a few items and it’s already 60 bucks. I’m so scared. Okay, I’m a trained professional, ma’am.

I’ve scanned a lot of groceries. I need you to stay with me. It’s just that my in-laws are in town and they want a charcuterie board. This isn’t going to be easy, so I need you to be brave, all right? What’s your name? Patricia.

Patricia, all right. I need you to take a deep breath. We’re about to do the cheese. You know, that’s the difference between eating organic and not organic. So because my wife eats organic, I had to take the 10 minutes needed to compare rates to save the $20,000 a year on credit card fees just for one of my companies.

One question, what’s the brand name of the clock? The brand name of the clock, Rod, do we have it? The brand name of the clock, it’s an elegant, from Ridgway, it’s from Ridgway. Let’s buy the clock and sell the fireplace. I encourage everybody out there, go to thrivetimeshow.com forward slash credit dash card. You schedule a free consultation, request information, a member of our team will call you, they’ll schedule a free consultation. It should take you 10 minutes or less, and they’re going to compare rates and see if they can’t save you more than $3,000 a year off of your credit card processing. You were hoping what?

I wouldn’t owe you money at the end of the day. No, you don’t owe us money. Because at the end of the day, the goal of the business is to create time freedom and financial freedom, and in order to do that, you need to create additional profits. The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma and we have been working with Thrive for business coaching for almost a year now. Yeah, so what we want to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now, okay. I

just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminex, they’re both 1.3 billion dollar companies. They both have two to three thousand pages of content attached to their website. So to basically go from virtually nonexistent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has, by being consistent and diligent on

doing podcasts and staying on top of those podcasts to really help with getting up on what they’re listing and ranking there with Google. And also we’ve been trying to get Google reviews, asking our customers for reviews, and now we’re the highest rated and most reviewed Pest and Lawn company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up 411% over last year. Wait, say that again.

How much are we up? 411%. Okay, so 411% we’re up with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before.

Right now our closing rate is about 85%, and that’s largely due to, first of all, like our Google reviews that we’ve gotten. People really see that our customers are happy, but also we have a script that we follow. And so when customers call in, they get all the information that they need, that script has been refined time and time again. It wasn’t a one and done deal. It was

a system that we followed with Thrive in the refining process. And that has obviously, the 411% shows that that system works. Yeah. So here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals, more new customers last year than we did the first five months, or I’m sorry, we booked more deals last week than we did the first five months of last year from before we worked with Thrive. So again, we booked more deals last week than the first five months of last year. It’s incredible, but the reason why we have that success is by implementing the systems

that Thrive has taught us and helped us out with. Some of those systems that we’ve implemented are group interviews, that way we’ve really been able to come up with a really great team. We’ve created and implemented checklists that when everything gets done and it gets done right, it creates accountability, we’re able to make sure that everything gets done properly,

both out in the field and also in our office. And also doing the podcast like Jared had mentioned that has really really contributed to our success but that like is it the diligence and consistency and doing those and that system has really Really been a big blessing in our lives and also, you know It’s really shown that we’ve gotten a success from following those systems. So before working with right we were basically stuck Really, no new growth with our business. We were in a rut.

We didn’t know- The last three years, our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either. Yeah. We didn’t really know where to go, what to do, how to get out of this rut that we’re in. Thrive helped us with that. They implemented those systems.

They taught us those systems. They taught us the knowledge that we needed in order to succeed. Now, it’s been a grind. Absolutely, it’s been a grind this last year, but we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut, Thrive helped us get out of that rut, and if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action, and you’ll get the results. It will take hard work and discipline, but that’s what it’s going to take in order to really succeed.

So I just want to give a big shout out to Thrive, a big thank you out there to Thrive. We wouldn’t be where we’re at now without their help. Hi, I’m Dr. Mark Moore. I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40 to 42% increase month over month, year over year.

The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services, you’re choosing to use a proof-and-turn-key marketing and coaching system that will grow your practice and get you the results that you are looking for. I went to the University of Oklahoma College of Dentistry, graduated in 1983. And then I did my pediatric dental residency

at Baylor College of Dentistry from 1983 to 1985. Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise.

Clay has done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crocker, the head of Disney with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours,

where he does these tours all across the country where 10,000 or more people show up to some of these tours on the day-to-day. He does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers, and web developers, and they run 160 companies every single week. So think of

this guy with a team of business coaches running 160 companies. So in the weekly he’s running 160 companies every six to eight weeks. He’s doing reawaken America tours every six to eight weeks. He’s also doing business conferences where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom

and financial freedom through the system. Critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable, scalable business. Like one of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with.

So amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward but he’s so brilliant and he’s taught me so much. When I say that, like Clay is like he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. And that’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best of you. Clay has been an amazing business coach.

Through the course of that we became friends. My most impressive thing was when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it, I’m going to turn it down because he knew it was going to harm the common good of people in the long run.

And the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. And anyways, just an amazing man. So he’s impacted me a lot. He’s helped navigate. Anytime I’ve got nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open,

how to just survive through all the COVID shutdowns, lockdowns. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic.

We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house. Right, this is where we used to live a few years ago. This is our old neighborhood. See, it’s nice, right? So this is my old van and our old school marketing.

And this is our old team. And by team, I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from 4 to 14 and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems,

into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to ten locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you,

thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. The Thrive Time Show, two-day interactive business workshops time to time. The Thrivetime Show, two day interactive business workshops are the highest and most reviewed

business workshops on the planet. You can learn the proven 13 point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan?

We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re gonna leave energized, motivated, but you’re also gonna leave empowered. The reason why I built these workshops

is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there

and you paid for the big chocolate Easter bunny, but inside of it it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on hot coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business.

I encourage you to not believe what I’m saying, but I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop

ever and we’re going to give you your money back if you don’t love it. We’ve built this facility for you and we’re excited to see it. If we go back eight years ago, think about the number of clients you had back then versus the number of clients you have now. As a percentage, what has been the growth over the past eight years, do you think? We’ve got to inspire somebody out there who just doesn’t have the time to listen to our calls. Okay, so Clay, it’s like I would go up and down from about $10,000 a month up to about

$40,000, but it’s up and down roller coaster. And so now we’ve got it to where we’re in excess of 100 clients. That’s awesome. And so I would have anywhere from 5 clients to 20 clients on my own with networking, but I had no control over it. I didn’t. Without the systems, you’re going to be victimized by your own business. For somebody out there who struggles with math, let’s say that your average number of

clients was 30 and you go to 100. As a percentage, what is that? I have grown I have doubled every year Since working with you, so I’ve doubled in clients have doubled in revenue Every year it’s a hundred percent growth Every year I’ve worked now, so so I’m looking we’ve been good friends seven eight years, and I’ve got doubled five times Which is just incredible I mean the first time you do it. That’s one thing, but when you do it repeatedly, I mean, that’s unbelievable. We’re working our blessed assurance off this year to double. We’re planning on doubling again.

We’re incorporating some new things in there to really help us do it, but we are going to double again this year. I started coaching, but it would go up and down, Clay. That’s when I came to you, as I was going up and down and I wanted to go up and up instead of up and down. So, that’s when it needed a system. So, creating a system is you have nailed down specific steps that you’re going to take no matter how you feel, no matter the results, you lean into them and you do them regardless of what’s happening. You lean into them and it will give you X number of leads.

You follow up with those leads, it turns into sales. Well, I’ll tell you, if you don’t have a script and you don’t have a system, then every day is a whole new creation. You’re creating a lot of energy just to figure out what are you going to do. The best executives, Peter Drucker is a father of modern management, and he said, the most effective executives make one decision a year. What you do is you make a decision, what is your system, and then you work like the Dickens to make sure you follow that system.

That’s really what it’s all about. With a script here, we have a brand new gal that just came in working for us. She nailed down the script, and she’s been nailing down appointments. Usually we try to get one appointment for every hundred calls. We make two to three hundred calls a day per rep. Right. And she’s been nailing down five and eight appointments a day. Somebody out there’s having a hard time. Call them script. So she’s making how many calls a day? She’s making between two and three hundred calls a day. And our relationship is weird in that we do…

If someone were to buy an Apple computer today, or let’s say you buy a personal computer, a PC, the computer is made by, let’s say, Dell. But then the software in the computer would be Microsoft, let’s say, or Adobe, or whatever that is. So I basically make the systems, and you’re like the computer and I’m like the software. It’s kind of how I would describe our relationship. Tim, I want to ask you this. connected. I think it was in the year 2000 and what was it maybe 2010? Is that

right? 2011 maybe? Or maybe further down the road. Maybe 2013? 2012. Okay so 2012 and at that time I had five years removed from the DJ business and you were how many years removed from tax and accounting software? It was about 10 11 years. We met, how did we meet? What was the first interaction? There was some interaction where you and I first connected. I just remember that somehow you and I went to Hideaway Pizza. But do you remember when we first reconnected? Yeah, well, we had that speaking thing that…

Oh, there it was! It was Victory Christian Center. I was speaking there. My name is Robert Redman. I actually first met Clay almost three years ago to the day. I don’t know if he remembers it or not, but I wasn’t working with him at the time. I asked to see him and just ask him some questions to help direct my life, to get some mentorship. But I’ve been working with Clay for now just over a year. The role I play here is a business coach, business consultant.

I work with different businesses implementing best practice processes and systems that I have learned here by working with Clay. The experience working here has, to put it real plainly, has been just life-changing. I have not only learned new things and have gained new knowledge, but I have gained a whole new mindset that I believe, wherever I end up, will serve me well throughout the rest of my life. Since working with Clay, I have learned so much. I mean, I would like

to say it was everything about business in terms of the different categories. I haven’t learned it all, but I’ve learned all about marketing. I’ve learned about advertising. I’ve learned about branding. I’ve learned how to create a sales process for organizations in any industry. I’ve learned how to sell. I’ve learned how to create repeatable systems and processes and hold people accountable. You know, how to hire people. It’s almost like every aspect of a business you can learn, I have learned a lot in those different categories. And then, again, the mindset that I’ve gained here has been huge.

working here, you can’t be a mediocre person. You are a call to a higher standard of excellence, and then as you’re called to that standard here, you begin to see those outcomes in every area of your life. That standard of excellence that you want to implement no matter what you’re involved in. I would like to describe the other people that work with Clay are people that are going somewhere with their life.

Marshall, in the group interview, talks about how the best fits for this organization are the people that are goal-oriented. So they’re on their own trajectory, and we’re on our own trajectory, and the best fits are those people where there can be a mutually beneficial relationship that as we pursue our goals and we help the business pursue those goals, the business helps us pursue our goals as well. And so I say people that are driven, people that want to make something of their lives, people that are goal-oriented, they’re focused, and they’re committed to overcoming any adversity that may come their way. Clay’s passion for helping business owners grow their businesses is, it’s unique in that,

I don’t know if there’s anyone else that can be as passionate. You know, whenever a business starts working with Clay, it’s almost as like Clay is running that business in the sense that he has something at stake. He’s just serving them. They’re one of his clients, but it’s as if he is actively involved in the business. Whenever they have a win, he’s posting it all over his social media.

He’s shouting it across the room here at Thrive. He’s sending people encouraging messages. He can kind of be that life coach and business coach in terms of being that motivator and that champion for people’s businesses. It’s again, unique because there’s no one else I’ve seen get so excited about and passionate about other people’s businesses.

The kind of people that wouldn’t like working with Clay are people that are satisfied with mediocrity, people that wanna get through life by just doing enough, that Want to get through life by just doing enough by just getting by People who are not looking to develop themselves people who are not Coachable people who think that they know it all and they’re unwilling to change I would say those are the type of people and in short anyone that’s content with mediocrity

Would not like working with clay. So if You’re meeting clay for the first time, the advice I’d give you is definitely come ready to take tons of notes. Every time Clay speaks, he gives you a wealth of knowledge that you don’t want to miss. I remember the first time that I met Clay, I literally carried a notebook with me all around.

I was looking at this notebook the other day, actually. I carried a notebook with me all around, and I just took tons of notes. I filled the entire notebook in about about three or four months just from being around Clay, following him and learning from him. And then I would say come coachable. Be open to learning something new. Be open to challenging yourself. Be open to learning learning and adjusting parts about you that need to be adjusted.

What Is TipTopK9.com?

TipTopK9.com specializes in providing aggressive dogs that have behavior issues with practical dog training solutions. Ryan Wimpey and the TipTopK9.com team strive to be able to empower the average local dog owner to be able to handle their dog off leash and when in an environment where distractions are common.

How Did Clay Clark Help to Grow TipTopK9.com?

“We just want to give a huge thank you to Clay & Vanessa Clark. We worked with several different business coaches in the past and they were all about helping Ryan sell better, and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place we have gone from one location to ten locations in only a year.” – Rachel Wimpey (Co-Owner of www.TipTopK9.com)

“We appreciate you and how far you have taken us. We have gone from 1 location to 10 locations in only a year. In Oct of 2016 we grossed $13K for the whole month, right now, it’s 2018, the month of Oct, it’s the 22nd, we’ve grossed $50K. We are just thankful for you, and your mentorship. We are really thankful that you guys have helped us to grow a business that we run now instead of the business running us. So thank you, thank you, thank you times one thousand!” – Ryan Wimpey (Co-Owner of www.TipTopK9.com)

What Is Ryan Wimpey’s Goal?

Ryan Wimpey’s goal at TipTopK9.com is to become the largest dog training business and company in Oklahoma and to offer owners a solution for controlling their Tulsa dogs off leash so that their dogs have a more fun and meaningful life experience. Ryan Wimpey and the TipTopK9.com team also work hard to take cases of dogs that are very difficult where the dog is actually misbehaving so badly and so aggressively that the owner is about to put down the dog.

To learn more about Ryan Wimpey and Ryan Wimpey’s Linkedin profile visit: https://www.linkedin.com/in/ryan-wimpey-26236b20

Ryan Wimpey Gallery

Listed Below You Find Several Encourage Ryan Wimpey Success Story Podcasts Where Ryan Wimpey and Rachel Wimpey Share How Clay Clark Helped Them to Grow TipTopK9.com:

Dog Training Tulsa | Tulsa Dog Training Gallery | TipTop K9 –
https://www.audible.com/pd/Ryan-and-Rachel-Wimpey-Dog-Training-Got-Me-Saved-Pastor-Craig-Hagin-Tony-McKinnon-Ryan-Rachel-Wimpey-Podcast/B09Y1BXLW6

Ryan Wimpey Tip Top Tulsa Dog Trainer #1 –
https://www.audible.com/pd/Ryan-and-Rachel-Wimpey-Dog-Training-Got-Me-Saved-Pastor-Craig-Hagin-Tony-McKinnon-Ryan-Rachel-Wimpey-Podcast/B09Y1BXLW6

Ryan Wimpey Tip Top Tulsa Dog Trainer #2 –
https://www.thrivetimeshow.com/business-podcasts/joining-the-100000-club-a-week-in-the-life-of-a-tiptopk9-com-dog-franchise-owner/

Ryan Wimpey Tip Top Tulsa Dog Trainer #3 –
https://www.youtube.com/watch?app=desktop&v=DZ_J62-27bE

Ryan Wimpey Tip Top Tulsa Dog Trainer #4 –
https://www.thrivetimeshow.com/tip-top-k9-ryan-wimpey-clay-clark-success-story/

Ryan Wimpey Tip Top Tulsa Dog Trainer #5 –
https://www.thrivetimeshow.com/business-podcasts/a-new-franchise-11-years-in-the-making-the-tiptopk9-com-story/

Ryan Wimpey Tip Top K9 Tulsa Dog Trainer #6 –
https://www.ThrivetimeShow.com/Ryan-Wimpey-Shares-How-Clay-Clark-Helped-Him-to-Grow-TipTopK9

Ryan Wimpey Tip Top K9 Tulsa Dog Trainer #7 –
https://www.ThrivetimeShow.com/Ryan-Wimpey-We-Are-Very-Thankful-That-You-Guys-Helped-Us-To-Grow-Business-That-We-Run-Now-Instead-Of-The-Business-Running-Us

Ryan Wimpey Tip Top K9 Tulsa Dog Trainer #8 –
https://www.ThrivetimeShow.com/Ryan-Wimpey-We-Are-Very-Thankful-That-You-Guys-Helped-Us-To-Grow-Business-That-We-Run-Now-Instead-Of-The-Business-Running-Us

Find the Tip Top K9 Social Media Platforms:

Tip Top K9 Facebook – https://www.facebook.com/p/Tip-Top-K9-100063581240998/
Tip Top K9 Yelp – https://www.yelp.com/biz/tip-top-k9-tulsa-dog-training-tulsa
Tip Top K9 Youtube – https://www.youtube.com/watch?v=uvp___kyzlE
Tip Top K9 The Best Rated – https://threebestrated.com/dog-training/tip-top-k9-tulsa-454436690
Tip Top K9 Twitter – https://twitter.com/tiptopk9?lang=en
Tip Top K9 LinkedIn – https://www.linkedin.com/company/tip-top-k9
Tip Top K9 Next Door – https://nextdoor.com/pages/tip-top-k9-tulsa-dog-training-tulsa-ok/
Tip Top K9 Yellowpages – https://www.yellowpages.com/tulsa-ok/mip/tip-top-k9-473424202
Tip Top K9 Mapquest – https://www.mapquest.com/us/oklahoma/tip-top-k9-tulsa-dog-training-281980321
Tip Top K9 Linkedin – https://www.linkedin.com/company/tip-top-k9-tulsa-dog-training
Tip Top K9 Indeed – https://www.indeed.com/cmp/Tip-Top-K9/salaries/Dog-Trainer/Tulsa-OK
Tip Top K9 Yelp – https://www.yelp.com/biz/tip-top-k9-tulsa
Tip Top K9 Foursquare – https://foursquare.com/v/tip-top-k9-tulsa-dog-training/5ab9d19035811b6bcf9f1267
Tip Top K9 Youtube – https://www.youtube.com/watch?v=mThhgd3CFzY
Tip Top K9 Indeed – https://www.indeed.com/cmp/Tip-Top-K9
Tip Top K9 Facebook – https://www.facebook.com/p/Tip-Top-K9-100063581240998/?locale=tl_PH&paipv=0&eav=AfahyFDfiyySOj2poT98onXcZbUAcLqrKetBeP-o2LgJj81PM5XJ9AvdsKSvxgcK1Ds&_rdr
Tip Top K9 Crunchbase – https://www.crunchbase.com/organization/tip-top-k9
Tip Top K9 Glass Door – https://www.glassdoor.com/Overview/Working-at-Tip-Top-K9-EI_IE3245869.11,21.htm
Tip Top K9 Youtube – https://www.youtube.com/watch?v=PKWzhbk8n0E
Tip Top K9 DNB Listing – https://www.dnb.com/business-directory/company-profiles.tip_top_k9_llc.190fb03485469142d99a59026d2f7f68.html
Tip Top K9 Better Business Bureau – https://www.dnb.com/business-directory/company-profiles.tip_top_k9_llc.190fb03485469142d99a59026d2f7f68.html