Ryan Wimpey | Ryan Wimpey Success Story + Outwitting the Devil Interview with Sharon Lechter

What Is TipTopK9.com?

TipTopK9.com is a dog training company founded by Ryan Wimpey.

Ryan Wimpey

Who Is Ryan Wimpey?

Ryan Terrance Wimpey, born in July of 1985 is the founder of TipTopK9.com, a company that provides Tulsa dog training, obedience and manners training to families located within the Tulsa area.

How Did Clay Clark Helped Ryan Wimpey & Rachel Wimpey to Scale Their Business?

Listen to the TipTopK9.com Success Story Part 1 –
https://www.thrivetimeshow.com/business-podcasts/pt-1-tip-top-k9-story/

Business Podcast | Celebrating the 1,467% Growth of a Long-Time Clay Clark Client + Celebrating the TipTopK9.com Success Story, “Now that we have systems in place we have gone from one location to ten locations in only a year.” – Rachel Wimpey

TRANSCRIPT

Clay Clark
I know many of you have had a challenging year. Many of you watching this have a successful company. Many of you have a business that has struggled. Maybe you’ve had a business that you’ve just, for whatever reason, have never been able to get over the hump. Maybe you’ve always been just kind of stuck in a rut, and that’s become your normal. Maybe you went from the goal you used to have a goal to thrive, and now your goal is just to survive.

Clay Clark
Well, to build your faith and to build your encouragement that you have the mental capacity and the tenacity needed to succeed, I thought I would get one of our younger success stories on the Thrive Time show so you can talk to an entrepreneur who I don’t believe is yet 30 years old, but yet is still achieving massive success. Stephanie, welcome on to the Thrive Time show. How are you?

Stephanie Pipkin
Good, Clay. Thank you.

Clay Clark
So, Stephanie, where’s home for you?

Stephanie Pipkin
I live in rural western Wisconsin, so Sparta, Wisconsin.

Clay Clark
And how did you originally hear about the Thrive Time Show business consulting program?

Stephanie Pipkin
I heard about you guys actually through Entrepreneurs on Fire. You did an interview with JD over there.

Clay Clark
And do you remember where you were when you first heard that show?

Stephanie Pipkin
I was cleaning a house, actually.

Clay Clark
So you’re cleaning a house in Wisconsin. And from the time that you-

Stephanie Pipkin
I remember the exact house.

Stephanie Pipkin
Yep.

Clay Clark
From the time that you decided to get up the courage needed to schedule a call until now, how much have you grown? Since then, let’s see, 1,462%.

Stephanie Pipkin
1,462%. And what kind of a time frame has that been,

Clay Clark
the time that you reached out to now? Yep, I reached out, we started working together in March of 2020, it is October, end of October 2021. So, year and a half.

Stephanie Pipkin
Wow, okay. So, we’ve done a lot together and many things you’ve done very, very well.

Clay Clark
And so I thought I’d do on today’s show is I’m gonna bring up the things that you’ve been able to implement that we’ve taught you. And I’d love to get your take on how you’ve been able to implement these. I’m gonna go through 10 core systems that I believe you’ve been able to implement well, and I’d like to get your take on it.

Clay Clark
First off, you were not resistant to the idea of upgrading your branding. You were not resistant to the idea of upgrading your website print pieces. You actually leaned in and you wanted to get it done and get it done quickly. Talk to the listeners out there about how having an upgraded website has helped you.

Stephanie Pipkin
Yeah, the just overwhelming professionalism that people get from visiting our website just really blows them away to make them like realize that we are professional and that we stand apart from everybody else in the area. So the website was key. I also think one thing that a lot of clients probably get stuck on is being like too nitpicky about things and just like wanting it perfect as opposed to wanting it done. So I think the biggest thing is get it done. We can always change things later, but it’s better to have an awesome website than a perfect website like right now, you know.

Clay Clark
And now step two, we optimized your website. A lot of people have great websites that look wonderful, but they’re not canonically compliant. They’re not indexable, they’re not searchable. So therefore humans on the planet earth who are using search engines can’t find them. You, again, you didn’t push back, you leaned into it. Talk to the listeners out there about how optimizing your website

Clay Clark
has helped increase your leads.

Stephanie Pipkin
Oh, definitely. So Google leads are like huge for us and people finding our website are huge. So writing the content articles, making sure those keywords are showing up. We’re showing up when people search, you know, health cleaning, or whatever, they’re searching whatever search terms

Stephanie Pipkin
we’re trying to show up for. So that’s huge. And of course, the review side of things is huge too for pointing people towards our website.

Clay Clark
Okay, you jumped ahead on my little cheat sheet here, but step three, gathering objective reviews. You guys have done a great job of gathering objective reviews from your happy clients. Talk to the listeners out there about the importance of gathering objective Google reviews from your happy clients.

Stephanie Pipkin
It’s so important. When I started working with Thrive, I definitely didn’t think I needed to focus on that. I think I had 12 Google reviews when we started working together. Now, between the two locations, we have, I think, 210 or something like that, like five-star reviews, all real. And when people find us, I mean,

Stephanie Pipkin
it’s not even a how much do you cost? It’s when can you come? I don’t care how much you cost. So people are ready to close like that.

Clay Clark
Now, step four is building a transparent and easy to understand sales system. You know, a pricing structure where somebody who maybe is not the most complicated individual, somebody who’s very simple like me could understand your pricing real quickly. Again, you’ve leaned in on that. You’ve been great to work with.

Clay Clark
Talk to the listeners about the importance of having a simple to understand pricing structure that your ideal and likely buyer can understand immediately. You just want them to not be confused.

Stephanie Pipkin
They’re like, why is this like this or whatever? And also from the like inside perspective of the managers or whoever is answering your phone, they need to be able to quickly answer questions and stuff without having a lot of training. So it needs to be able to be in the sales script when they’re doing a call, that they can just very quickly know what the numbers are and not have to be complex about it.

Clay Clark
Now, step 5 is implementing sales scripting. You have done a great job of implementing sales scripting, and so many entrepreneurs, I’m telling you, they say, I don’t want to do a script because I don’t want to sound like I’m reading a script. I don’t want my staff to be sounding like they’re reading. I want my team to have their own personality. I want them to embrace their true selves. And therefore, when their phone rings at their local business,

Clay Clark
every time their phone rings, it’s just like a minefield. You never know if the phone’s going to be answered professionally, if it’ll be answered at all. You never know what people are going to say. Nothing’s written down. It becomes a verbal tribal tradition. It becomes a celebration of jackassery. Tell the listeners out there, why have you embraced sales scripting and how has it helped

Clay Clark
your company?

Stephanie Pipkin
Sales scripts are amazing, as well as, of course, the call recording so that we can hold people accountable to the sales script. But it just takes all the guesswork and then all of the variables of what people say are removed so that if something’s not working, we’re able to pinpoint what that is and tweak one thing as opposed to whatever the people are deciding to say. So, and it also like, it’s just, it flows really nicely and it doesn’t sound robotic at all. Once you get used to it, it’s like, I could say it

Stephanie Pipkin
off the top of my head, the exact scripts we use and we know they close and that way we know it works instead of just people doing whatever they feel like.

Clay Clark
Now you also implemented a quality control checklist system where basically it’s not in people’s minds. They don’t have to remember, your technicians don’t have to remember what they’re supposed to do. There’s a checklist for everything. I mean, everything. When you go in to clean a home or a commercial business, there’s a checklist for everything. Talk to the listeners out there about the mind freedom that you’ve experienced since

Clay Clark
taking it out of your head and putting it on a checklist.

Stephanie Pipkin
Yeah, it just makes it so simple because it’s like, here’s the standard the cleaning tech is responsible for and is going to be held accountable to. And if that’s not hit, then we know that there’s a problem. They don’t get to say, like, well, I didn’t know. They don’t get to say, I didn’t know. And then on the client side, they have expectations set. Instead of them setting the expectation, we are setting the expectation, as opposed to them being like,

Stephanie Pipkin
well, I thought you guys were going to clean my gutters. It’s like, well, it ain’t on the checklist, so we’re not going to clean your gutters, you know?

Clay Clark
Now, knowing and optimizing your numbers in terms of the financial aspects of the company. Again, you’ve leaned into that. A lot of people who are into fitness, I find lean into that. They wanna know how much they weigh, what their body fat percentage is, how many calories they’re eating.

Clay Clark
People that don’t wanna lean into fitness don’t wanna know how many calories they’re eating, don’t wanna know their body fat percentage. People that are into artwork, doing well at art, musicians, I’ve worked with a lot of musicians. The musicians that are good want to know how they sound. They want to hear themselves. People that are not good don’t want to hear themselves.

Clay Clark
A great ballet dancers and performers want to see themselves in a mirror. They want to analyze. Great builders want to see checklists and processes and blueprints. People, the accountants who are good at their job, they want to know the numbers. Entrepreneurs who are not good at entrepreneurship

Clay Clark
never want to know their numbers. Talk to the listeners out there about the importance of knowing and optimizing your numbers, actually knowing how much profit you’re going to make per job.

Stephanie Pipkin
Yeah, I would say number one, most important thing, in my opinion, is the tracking sheet that we implement together and that, you know, every single day I’m in the tracking sheet and knowing like exactly where my business is, especially now I am very removed from the day to day kind of operation to a point. I’m not answering the phones, I’m not doing this, I’m not seeing the complaints or any quality issues or whatever, but I have my finger on the pulse of my business and every single aspect of the revenue,

Stephanie Pipkin
expenses, leads, closing rates, number of appointments, number of reviews, number of photos that are getting uploaded like just everything you could possibly know about the business, I know. So I’m never questioning like, or going off of emotion, because that’s not what we want to do. We want to go off of facts and numbers. And so I know that, you know, we’re growing or whatever,

Stephanie Pipkin
we’re closing, et cetera, et cetera, because the numbers don’t lie. So I love the tracking sheet. And I think it’s the number one thing that people should implement. If they don’t do nothing else, they need to know their numbers.

Clay Clark
Now you’ve attended a multiple in-person, two-day interactive business workshops. And the reason why we include that is a quasi free service. What do I mean by that? I mean, it’s not a revenue generator for me. If you’re a client of mine, I say, hey, you can come to these events. We make it very, very affordable. If you’re not a client, you can pay $250 to attend the workshop. And if you’re in a tight spot, we have scholarship tickets available. But the point is everybody can afford to attend. Can you explain how the interactive business workshops have you to maybe further understand the path or to get a whole picture view of the actual

Clay Clark
business plan?

Stephanie Pipkin
Yeah, I love the conferences because I always walk away with action items, even though I go over these things with my coach every week. I always walk away with something like, wow, a fresh perspective on things because you’re interacting with a lot of other business owners and like bouncing ideas off of each other and hearing what worked for them or what people are struggling with. And of course, then like having you like explain it in the way that you do, it just makes it very like actionable. Like I always go away with like, this is what I need to do on Monday to make these things

Stephanie Pipkin
happen. It’s not just like it’s this motivational thing.

Clay Clark
Do you laugh a little bit? Do you have a little bit of fun?

Stephanie Pipkin
I do. I have a lot of fun at the

Clay Clark
conferences. Okay, and what kind of people attend the conferences? Not liberals. Yeah, it seems like all, we start at 7 a.m. and it seems like you know the entrepreneurs are like, this is awesome, we start at 7, I can be done by 3, I can still make some calls. Again, you’re sitting next to people that have had massive success, people that have been in the program for years. Is that helpful to sit next to other people that have actually helped you?

Stephanie Pipkin
I can’t even, like, the people I’ve met there have been life, they’ve changed my life. Like, obviously, you guys have all changed my life, literally. I’m not just, you know, blowing smoke here. But meeting the people, you know, the Josh Wilsons of the world, who I literally texted him today. Like, you know, we’re on a friend basis. We have calls all the time. Like, just the people that I’ve met is just,

Stephanie Pipkin
it’s life-changing.

Clay Clark
What is your website if people right now want to go online and they want to look up your website and kind of, you know, see who you are and what you’re all about?

Stephanie Pipkin
Yeah, it is www.serene-clean.com.

Clay Clark
And, okay, so you came to the workshop. You’ve implemented the tracking sheet. The group interview, people say, I had so hard to find people. I’ve never had a hard time finding people. Even right now, I don’t have a hard time finding people, but I can tell you, it’s a system that I’ve applied. It’s a proven system, a proven process that I’ve done.

Clay Clark
I’ve been doing this process of hiring people. This marks, I know it’s crazy, 22 years of doing the same system. Every week, interviewing people, 22 years I’ve been doing this. I’m a 40 year old person, I’ve been doing the group interview for 22 years. Can you talk about the importance of doing the group interview and how it’s changed your

Clay Clark
business?

Stephanie Pipkin
Oh, it’s so important. Like, that has been, I would say that’s a big game changer too, because I always have candidates like ready to go when something happens. And, you know, in the past two months, we have taken on a huge contract and I have hired probably 40 people. And somebody quit today, somebody quit yesterday. I fired somebody three days ago, it doesn’t matter. Next, next, next. You know, so it’s amazing.

Clay Clark
Just a little context. Just so you know, things that will get you fired if you’re out there and you don’t know about serene-clean.com. If you’re not on time, if you don’t honor your commitments to the client, you’re going to get fired. And there are certain people on the planet Earth that don’t want to honor their commitments to their client, and they don’t want to show up on time, and therefore you’re not a good fit for Serene Clean. So she’s not running around just randomly firing people. She’s just saying, if you have a certain standard and expectation, and on behalf of the customer, because you’re a customer advocate, you’re saying, this is the standard we have to deliver at.

Clay Clark
Now, next thing, step number 11 here, you pay yourself well and you don’t apologize for it. Now, it is going to be said that you actually make more money now per month than many people make per year. And I repeat that, you make now more money per month than many people now make per year, and you’ve learned to pay yourself well and not apologize for it, but I knew you, you know, going back to when you first called us to where, you know, you were really grinding

Clay Clark
to make it work, and now you’re doing really well. Now that you’re paying yourself well and not apologizing for it, are you able to enjoy more time freedom to work out, to read, to spend time with family, friends, to think more meta on your business, or how has that impacted you?

Stephanie Pipkin
Oh yeah, definitely not having to worry about income is really empowering. And also, of course, that just allows you to do a lot of good in the world. Because number one, we’re here to make money, but money is just a tool. And so that allows us to help the community, help our families, buy cool stuff, of course. But the time freedom is really,

Stephanie Pipkin
that’s the whole point of this for me, is I don’t want to have to be anywhere I don’t want to be at any given time. So, and now I can do that.

Clay Clark
Now, final thing is you’ve been able you’ve been able to sustain diligence and accountability. What does that mean? Diligence is where it’s the steady application of effort over time. It’s like long after the motivation, the big idea wears off, you know, there’s always the excitement of a new idea. Whoa, new idea. Yes, new idea. Love the new idea. Just had a new idea. I should buy a boat. I should buy I should start a company. It should be called Serene Clean.

Clay Clark
Well, long after that idea has worn off, then diligence kicks in. Diligence is a steady application of effort. If you’re out there and you’ve ever played sports at a high level, you’ve ever been a top-notch speaker, you’ve ever been a top musician, anybody out there who’s done anything at a high level, you know the level of preparation is what prepares you for the ovations. Again, the preparation is what prepares you for the ovations. And then, but everybody out there, if you have a sound mind and you’re being honest, you need a little bit of accountability.

Clay Clark
We all need accountability. Somebody that can hold us accountable to push through goals, push through obstacles that made that time seem insurmountable. You know, sometimes it’s like, it seems overwhelming. How has the weekly meeting and the accountability helped you to stay diligent and consistent

Stephanie Pipkin
over time? Yeah, I love that. My coach definitely holds me, because everybody needs to be held accountable no matter how high achieving you think you are. And obviously, the pig-headed discipline is awesome to have that, but you still need somebody to hold you accountable.

Stephanie Pipkin
And for me, there’s certain things, there’s always some place that you can do better and improve on. And so what my coach, Bloomer, he always, it’s like, okay, it’s been two weeks now, you haven’t gotten a video review, what’s going on? And it’s like, I don’t like getting video reviews, like he’s calling me out on it. I love that because, like, I hate it, but I love it.

Stephanie Pipkin
And because that’s, we need to be told where we’re failing. I mean, they’re telling us where we’re good, but we need to be told where we’re failing.

Clay Clark
Oh, that’s amazing. Now, again, you are a diligent woman who’s reached out. We only take on 160 clients. I think you certainly occupy one of those spaces as well. And what’s interesting is, you know, last year our average client grew by 104% and we didn’t have any client that grew by over 500%. So 1,462% is certainly going to impact that average.

Clay Clark
What advice would you have for anybody out there listening who’s contemplating going to thrivetimeshow.com forward slash EO fire to schedule a consultation? Because again, if people want to schedule a free consultation with me, I don’t charge for that. We do have call screeners. They’re going to make sure I’m not wasting your time and you’re not wasting my time to see if you’re a good fit.

Clay Clark
But there’s people out there contemplating going to thrivetimeshow.com forward slash EOfire.com. That’s thrivetimeshow.com forward slash EOfire.com. What advice would you have or feedback would you have for somebody thinking about attending one of our in-person workshops or scheduling a one-on-one consultation?

Stephanie Pipkin
I think that most people should definitely go to the conference, but when it comes to the one-on-one coaching, I think you really need to look at yourself and say, am I ready to maybe be told to do things that I’m not comfortable with, and am I ready to do it? Because you can always hemm and haw and go back and forth, but if you’re not ready to implement anything, it’s probably not a good fit because your coaches are going to push you, and that’s the whole point. You’re paying them to push you, so if you’re not ready and willing to make changes, then don’t bother.

Clay Clark
I tell you what, I really do appreciate you taking time out of your busy schedule to join us. I’m so excited about your growth there, and hopefully we’ll see you in December. Are you coming in December to the conference?

Stephanie Pipkin
Not with this big job. I’m on a military base. I’m on a military base right now. Oh, shit, I’m rejected.

Clay Clark
Okay, that’s fine, but maybe we’ll see you at the next one. Okay, thank you for being here, I appreciate you.

Stephanie Pipkin
Thank you, Clay.

Clay Clark
Take care, bye bye.

Stephanie Pipkin
Okay, hey guys, my name is Stephanie Pipkin. I own Serene Clean and this is my grandma, Sue. And we are gonna briefly just go over the Dream 100 drop-offs that she does for Serene Clean and how it has really helped grow our business and spread the word of our business in our area. So just a little background on Serene Clean and working with Thrive Coaching. So I’ve used Thrive out of Oklahoma for two years this month and when we started working with Thrive we were at about

Stephanie Pipkin
$200,000 in revenue a year and this year we’re projected to do $1.4 million in revenue a year. So it’s grown very very drastically since we’ve implemented all the systems and that’s what we’re going to talk about today is some of the, one of the systems that they have encouraged and harassed us to use and it works really good and that’s stream 100 drop-offs and that’s something that my grandma Sue does for me and she is absolutely killing it. So grandma basically if you can just describe what it is that you do? When I get there, of course I introduce myself and the business and I just tell them that

Stephanie Pipkin
I am a business to business call. I’m not there to sell them anything. I’m just there to introduce them to a new business in our area. What do you bring and leave with them? I actually have a little gift for them and then a sweet treat and I have the paperwork that explains all about Serene Clean and as I’m talking to them I try to like give a little bit of thing talk about things that would encourage them makes it a little more relaxed and casual and then I do sign my name on all the things so I tell them that they can’t forget me and

Stephanie Pipkin
put a little smiley face with it and leave them as I go then I say, and here’s a sweet treat to get you through the day. So basically she just goes, gets a box of donuts, hits all our stops for the day, and what she’s leaving behind is basically a sales sheet that explains what makes Clean Clean different, and on the back of it is commercial references of companies that we already clean for.

Stephanie Pipkin
So the whole purpose of this is to get us more janitorial accounts, because those are excellent accounts for us. And the thing she’s also asking is, who do they, how do they clean now? And are they using a service now? How happy are they with it? Like, is there any issues?

Stephanie Pipkin
And who are you usually talking to? Are you talking to the receptionist? Who are you talking to? It’s kind of split. A lot of the businesses I’ve been to recently, I’ve actually talked to the owners. If it’s a large, large business, I’ll be talking to the lady or person, it’s usually a girl, at the front desk.

Stephanie Pipkin
And I ask her, sometimes they don’t know or they don’t tell me, and sometimes they do know, so it just works out really well to find out from them, do they have a cleaner? And like a lot of them that I talk to the owners, they actually are doing a lot of the cleaning themselves. So it just gives me a little heads up too of what they’re doing and then I pass it on to Steph. Yeah, so then at the end of her stop she types up a little synopsis of who she talked to, what was the reaction, things like that, and you know, is there room. Because really the goal of her doing this is to get the foot in the door for me to do a walkthrough and bid an account. That is the whole purpose of this.

Stephanie Pipkin
And overall, how would you say the reaction is? It’s been really well. You don’t know, but I always… I get excited when it’s a great day and the sun is shining and sometimes it’s snowing, but whenever, when I have a great day and everybody’s just happy to see me, it just makes it a fun thing to know them. I’ve been from the area for a long time, so a lot of times I see old friends also while I’m out. Yeah, this has worked really well for grandma in particular because it’s just

Stephanie Pipkin
coming from a very not salesy place at all. It’s not, you know, they’re not trying to sell, she’s just trying to introduce them and it’s very, you know, a lot of people are just so like turned off by, you know, like very hard selling and so it’s just like, one, getting them with the donuts, like nobody will turn that down. And then really, it’s just a very friendly thing. And this is like a long game thing. Almost never is it the first stop that they’re gonna, you know, have us do a walkthrough. A lot of times that sheet will sit on a desk for a long time. And then when they’re ready to go, and you know, they they’re either pissed off about their current service or they’re just overwhelmed

Stephanie Pipkin
doing it themselves. Who is that, you know, lady who dropped off the donuts? Where is that she…ah, Serene Clean, and then it’s Top of Mind, and it’s just really impressive. And so, kind of like the highlight of her doing this, she’s done this…how long have you been doing this? Eight months. Eight months? She got me a walk-through at a very large manufacturing facility who is like a dream client. It’s daytime commercial, Monday through Friday, like an amazing account, like who I would wildly want. And she got me a walkthrough,

Stephanie Pipkin
and we ended up winning the bid and have been cleaning for them for two weeks now, and that’s like a $5,000 a month account. So it’s significantly impactful, and again, this is long game thinking of, you know, she’s making these introductions, and we’ve gotten plenty of smaller accounts as well from her doing these things and you know just being consistent you know

Stephanie Pipkin
that’s the biggest thing is you know you do this every week right? Right. Every single week unless we have a significant snowstorm. Every week and it’s fairly you know inexpensive from like for us we always do the donuts. I’ve tried other things but the donuts just seem to be a hit and yeah I just know a lot of people are hesitant to do this but if we can do this in a small town and to have that kind of success rate and it really we just want to be top of mind and it’s working and it’s growing the business really really well and it’s just fun to work with grandma so yeah so that is how we do

Stephanie Pipkin
Dream 100 and it’s working great and we just say go do it don’t be scared just make yourself do it basically for me I don’t like to do it but I knew grandma would be great at it and so this is one of those things of delegating and outsourcing if you don’t want to do it But if you don’t have somebody to do it You need to do it because if you don’t your business will just not grow the way you want. So yeah, that is How we handle that?

Clay Clark
Ladies and gentlemen so many of you reach out to us at thrive timeshow.com

Clay Clark
Because you want to achieve success you want you want to get out of the rut you want to move from just surviving to thriving. Well, occasionally one of you actually reaches out. You come out to one of our interactive two-day business workshops and you implement everything that you learn. You’re taking notes in the workbook. You’re taking notes feverishly. You’re asking questions. And then even fewer of you will reach out to become a one-on-one consulting client,

Clay Clark
of which we only work with 160 clients. Well, one of those 160 clients today, her name is Stephanie Pipkin from Wisconsin. And despite not yet being 30 years old, she has grown her company, Serene Clean, by 1,462% and just 1.5 years. Folks, she went from having a business that was barely making it to now owning a business that produces more profit per month

Clay Clark
for her than most people make in a year. Yes, she now makes more money in a month than most people now make in a year. Her name is Stephanie Pipkin. She’s the founder of a company called Serene Clean. Again, that company is called Serene Clean. If you haven’t heard about Serene Clean, it’s probably because you don’t live in Wisconsin, but specifically if you are looking for a Serene Clean so you can look up her company and verify that she is real, go to serene-clean.com. serene-clean.com

Clay Clark
Her name is Stephanie Pipkin. She’s having massive success. She’s here to share with you how she implemented the proven success strategies and processes that we taught her at the Interactive Business Workshop and how it’s changed her life. And how implementing these proven processes and success strategies can change your life, too. Three, two, one, boom. You are now entering the dojo of Mojo and the Thrive Time Show.

Clay Clark
Thrive Time Show on the microphone, what is this?

Clay Clark
Top of the iTunes charts in the category of business. Drilling down on business topics like we are a dentist provided you with internship like you are an apprentice And we go so fast that you might get motion sickness Grab a pen and pad to the lab. Let’s get in time to best some fruit like some Florida three two one here come the business ninja Sonic boom I know many of you have had a Challenging year many of you watching this have a successful company many of you have a business that has struggled. Maybe you’ve had a business that you’ve just,

Clay Clark
for whatever reason, have never been able to get over the hump. Maybe you’ve always been just kind of stuck in a rut and that’s become your normal. Maybe you went from the goal you were, you used to have a goal to thrive and now your goal is just to survive. Well, to build your faith and to build your encouragement

Clay Clark
that you have the mental capacity and the tenacity needed to succeed, I thought I would get one of our younger success stories on the Thrive Time Show, so you can talk to an entrepreneur who I don’t believe is yet 30 years old, but yet is still achieving massive success. Stephanie, welcome on to the Thrive Time Show.

Clay Clark
How are you?

Stephanie Pipkin
Good, Clay, thank you.

Clay Clark
So, Stephanie, where’s home for you? I live in rural Western Wisconsin, so Sparta, Wisconsin. And how did you originally hear about the Thrive Time Show business consulting program?

Stephanie Pipkin
I heard about you guys actually through Entrepreneurs on Fire. You did an interview with J.D. over there.

Clay Clark
And do you remember where you were when you first heard that show?

Stephanie Pipkin
I was cleaning a house, actually.

Clay Clark
You were cleaning a house in Wisconsin. And from the time that you were there.

Stephanie Pipkin
I remember the exact house.

Stephanie Pipkin
Yep.

Clay Clark
So from the time that you decided to get up the courage needed to schedule a call until now, how much have you grown?

Stephanie Pipkin
Since then, let’s see, 1,462%. 1,462%.

Clay Clark
And what kind of a timeframe has that been from the time that you reached out to now?

Stephanie Pipkin
Yep. I reached out, we started working together in March of 2020. It is October, end of October, 2021. So, you know, year and a half.

Clay Clark
Wow.

Clay Clark
Okay. So, we’ve done a lot together and many things you’ve done very, very well. And so I thought I’d do on today’s show is I’m gonna bring up the things that you’ve been able to implement that we’ve taught you. I’d love to get your take on how you’ve been able to implement these. I’m going to go through 10 core systems that I believe you’ve been able to implement well,

Clay Clark
and I’d like to get your take on it. First off, you were not resistant to the idea of upgrading your branding. You were not resistant to the idea of upgrading your website print pieces. You actually leaned in, and you wanted to get it done and get it done quickly. Talk to the listeners out there about how having an upgraded website has helped you.

Stephanie Pipkin
So I think the biggest thing is get it done. We can always change things later, but it’s better to have an awesome website than a perfect website like right now, you know.

Clay Clark
And now step two, we optimize your website. A lot of people have great websites that look wonderful, but they’re not canonically compliant. They’re not indexable, they’re not searchable, so therefore humans on the planet Earth who are using search engines can’t find them. Again, you didn’t push back, you leaned into it. Talk to the listeners out there about how optimizing your website has helped increase your leads. Oh, definitely. So,

Stephanie Pipkin
Google leads are like huge for us and people finding our website are huge. So, writing the content articles, making sure those keywords are showing up. We’re showing up when people search, you know, health cleaning, or whatever they’re searching, whatever search terms we’re trying to show up for. So that’s huge. And of course the review side of things is huge too for pointing people towards our website.

Clay Clark
Okay, you jumped ahead on my little cheat sheet here, but step three is gathering objective reviews. You guys have done a great job of gathering objective reviews from your happy clients. Talk to the listeners out there about the importance of gathering objective Google reviews from your Hathi clients?

Stephanie Pipkin
Oh, it’s so important.

Stephanie Pipkin
Like, when I started working with Thrive, I definitely didn’t think, like, I needed to focus on that. I think I had 12 Google reviews when we started working together, and now between the two locations we have, I think, like, 210 or something like that, like, five-star reviews, all real. And when people find us, I mean, it’s not even a how much do you cost, it’s when can you come.

Stephanie Pipkin
I don’t care how much you cost.

Stephanie Pipkin
So people are ready to close like that.

Clay Clark
Talk to the listeners about the importance of having a simple to understand pricing structure that your ideal and likely buyer can understand immediately.

Stephanie Pipkin
You just want them to not be confused.

Stephanie Pipkin
They’re like, why is this like this or whatever? And also from the like inside perspective of the managers or whoever is answering your phone, they need to be able to quickly answer questions and stuff without having a lot of training. So it needs to be able to be in like the sales script when they’re doing a call that they can just very quickly

Stephanie Pipkin
know what the numbers are and not have to be complex about it.

Clay Clark
Now, step five is implementing sales scripting. You have done a great job of implementing sales scripting and so many entrepreneurs, I’m telling you, oh, they say, I don’t want to do a script because I don’t want to sound like I’m reading a script. I don’t want my staff to be sounding like they’re reading. I want my team to have their own personality. I want them to embrace their true selves. And therefore, when their phone rings at their local business, every time their phone rings, it’s just like a minefield. You never know if the phone’s going to be answered professionally, if it’ll be answered at all. You never know what people are going to say. Nothing’s written down. It becomes a verbal tribal tradition. It becomes a celebration of jackassery.

Clay Clark
Tell the listeners out there, why have you embraced sales scripting and how has it helped your company?

Stephanie Pipkin
Sales scripts are amazing, as well as, of course, the call recording so that we can hold people accountable to the sales script. But it just takes all the guesswork, and then all of the variables of what people say are removed so that if something’s not working, we’re able to pinpoint what that is and tweak one thing, as opposed to whatever the people are deciding to say.

Stephanie Pipkin
So it flows really nicely, and it doesn’t sound robotic at all. Once you get used to it, it’s like, I could say it off the top of my head, the exact scripts we use and we know they close. And that way we know it works instead of just people doing whatever they feel like.

Clay Clark
Now you also implemented a quality control checklist system where basically it’s not in people’s minds. They don’t have to remember, your technicians don’t have to remember what they’re supposed to do. There’s a checklist for everything. I mean, everything. When you go into clean a home or a commercial business, there’s a checklist for everything.

Clay Clark
Talk to the listeners out there about the mind freedom that you’ve experienced since taking it out of your head and putting it on a checklist.

Stephanie Pipkin
Yeah, it just makes it so simple because it’s like, here’s the standard the cleaning tech is responsible for and is going to be held accountable to. And if that’s not hit, then we know that there’s a problem. They don’t get to say, well, I didn’t know. They don’t get to say, I didn’t know. And then on the client side, they have expectations set. Instead of them setting the expectation, we are setting the expectation, as opposed to them being like,

Stephanie Pipkin
well, I thought you guys were going to clean my gutters. It’s like, well, it ain’t on the checklist, so we’re not going to clean your gutters, you know?

Clay Clark
Now, knowing and optimizing your numbers, in terms of the financial aspects of the company, again, you’ve leaned into that. A lot of people who are into fitness, I find, lean into that. They want to know how much they weigh, what their body fat percentage is, how many calories they’re eating. People that don’t want to lean into fitness don’t want to know how many calories they’re eating, don’t want to know their body fat percentage.

Clay Clark
People that are into artwork and doing well at art, musicians. I’ve worked with a lot of musicians. Musicians that are good want to know how they sound. They want to hear themselves. People that are not good don’t want to hear themselves. Of great ballet dancers and performers want to see themselves in a mirror. They want to analyze.

Clay Clark
Great builders want to see checklists and processes and blueprints. People, the accountants who are good at their job, they want to know the numbers. Entrepreneurs who are not good at entrepreneurship never want to know their numbers. Talk to the listeners out there about the importance of knowing and optimizing your numbers.

Clay Clark
Actually knowing how much profit you’re going to make per job?

Stephanie Pipkin
Yeah, I would say number one most important thing in my opinion is the tracking sheet that we implement together. And that every single day I’m in the tracking sheet and knowing like exactly where my business is, especially now I’m very removed from the day-to-day kind of operations to a point. I’m not answering the phones, I’m not doing this,

Stephanie Pipkin
I’m not like seeing the complaints or any quality issues or whatever. But I have, you know, my finger on the pulse of my business and every single aspect of the, you know, revenue, expenses, leads, closing rates, number of appointments, number of reviews, number of photos that are getting uploaded, like just everything you could possibly know about the business, I know. So I’m never questioning, like, or going off of emotion, because that’s not what we want to do. We want to go off of facts and numbers. And so I know that we’re growing or whatever,

Stephanie Pipkin
we’re closing, et cetera, et cetera, because the numbers don’t lie. So I love the tracking sheet, and I think it’s the number one thing that people should implement. If they don’t do nothing else, they need to know their numbers.

Clay Clark
Now, you’ve attended a multiple in-person, two-day interactive business workshops. And the reason why we include that is a quasi-free service. What do I mean by that? I mean, it’s not a revenue generator for me. If you’re a client of mine, I say, hey, you can come to these events. We make it very, very affordable.

Clay Clark
If you’re not a client, you can pay $250 to attend the workshop. And if you’re in a tight spot, we have scholarship tickets available. But the point is everybody can afford to attend. Can you explain how the interactive business workshops have actually helped you to maybe further understand the path or to get a whole picture view

Clay Clark
of the actual business plan.

Stephanie Pipkin
Yeah, I love the conferences because I always walk away with action items. Even though I go over these things with my coach every week, it just, I always walk away with something like, wow, I get a fresh perspective on things because you’re interacting with a lot of other business owners

Stephanie Pipkin
and bouncing ideas off of each other and hearing what worked for them or what people are struggling with. And of course, then like having you like explain it in the way that you do, it just makes it very like actionable. Like I always go away with like, this is what I need to do on Monday

Stephanie Pipkin
to make these things happen. It’s not just like, it’s this motivational thing.

Clay Clark
Do you laugh a little bit?

Stephanie Pipkin
Do you have a little bit of fun?

Stephanie Pipkin
I do, I have a lot of fun at the conferences.

Clay Clark
Okay, and what kind of people attend the conferences?

Stephanie Pipkin
Not liberals.

Clay Clark
Oh, that’s funny.

Clay Clark
It seems like all, we start at 7 a.m. and it seems like the entrepreneurs are like, this is awesome. We start at 7, I can be done by 3, I can still make some calls. Again, you’re sitting next to people that have had massive success, people that have been in the program for years. Is that helpful to sit next to other people that have actually helped you?

Stephanie Pipkin
Oh my, I can’t even, like the people I’ve met there have been life, they’ve changed my life. Like obviously you guys have all changed my life, literally, I’m not just blowing smoke here. But meeting the people, you know, the Josh Wilsons of the world, who I literally texted him today. Like, you know, we’re on a friend basis,

Stephanie Pipkin
we have calls all the time, like just the people that I’ve met is life-changing.

Clay Clark
What is your website if people right now want to go online and they want to look up your website and see who you are and what you’re all about?

Stephanie Pipkin
Yeah, it is www.serene-clean.com.

Clay Clark
Okay, so you came to the workshop, you’ve implemented the tracking sheet, the group interview. People say, it’s so hard to find people. I’ve never had a hard time finding people. Even right now I don’t have a hard time finding people, but I can tell you it’s a system that I’ve applied. It’s a proven system, a proven process that I’ve done. I’ve been doing this process of hiring people. This marks, I know it’s crazy, 22 years of doing the same system every week, interviewing people. 22 years I’ve been doing

Clay Clark
this. I’m a 40-year-old person. I’ve been doing the group interview for 22 years. Can you talk about the importance of doing the group interview and how it’s changed your business?

Stephanie Pipkin
Oh, it’s so important. Like, that has been, I would say that’s a big game changer too because I always have candidates like ready to go when something happens. And you know, in the past two months, we’ve taken on a huge contract and I have hired probably 40 people and somebody quit today, somebody quit yesterday.

Stephanie Pipkin
I fired somebody three days ago, it doesn’t matter. Next, next, next, you know, so it’s amazing.

Clay Clark
Just a little context, if, just so you know, things that will get you fired if you’re out there and you don’t know about serene-clean.com. If you’re not on time, if you don’t honor your commitments to the client, you’re gonna get fired. And there are certain people on the planet Earth that don’t want to honor their commitments to their client

Clay Clark
and they don’t wanna show up on time, and therefore you’re not a good fit for Serene Clean. So she’s not running around just randomly firing people. She’s just saying, if you have a certain standard and expectation, and on behalf of the customer, because you’re a customer advocate,

Clay Clark
you’re saying, this is the standard we have to deliver at. Now next thing, step number 11 here, you pay yourself well and you don’t apologize for it. Now it is to be said that you actually make more money now per month than many people make per year. And I repeat that, you make now more money per month than many people now make per year. And you’ve learned to pay yourself well and not apologize for it. But I knew you, you know, going back to when you first called us to where,

Clay Clark
you know, you were really grinding to make it work and now you’re doing really well. Now that you’re paying yourself well and not apologizing for it, are you able to enjoy more time freedom to work out, to read, to spend time with family, friends, to think more meta on your business or how has that impacted you?

Stephanie Pipkin
Oh yeah, definitely not having to worry about income is really empowering. And also of course, that just allows you to do a lot of good in the world because number one, we’re here to make money, but money is just a tool. And so that allows us to help the community, help our families, buy cool stuff, of course.

Stephanie Pipkin
But the time freedom is really, that’s the whole point of this for me, is like, I don’t want to have to be anywhere I don’t want to be at any given time. So, and now I can do that.

Clay Clark
Now, final thing is you’ve been able to sustain diligence and accountability. What does that mean? Diligence is where it’s the steady application of effort over time. It’s like long after the motivation, the big idea wears off. There’s always the excitement of a new idea. Woo! New idea! Yes!

Clay Clark
New idea! Love the new idea! Just had a new idea. I should buy a boat. I should start a company. It should be called Serene Clean. Well, long after that idea has worn off, then diligence kicks in. And diligence is a steady application of effort.

Clay Clark
If you’re out there and you’ve ever played sports at a high level, you’ve ever been a top-notch speaker, you’ve ever been a top musician, anybody out there who’s done anything at a high level, you know the level of preparation is what prepares you for the ovations. Again, the preparation is what prepares you for the ovations. And then, but everybody out there,

Clay Clark
if you have a sound mind and you’re being honest, you need a little bit of accountability. We all need accountability. Somebody that can hold us accountable to push through goals, push through obstacles that made that time seem insurmountable. You know, sometimes it’s like, it seems overwhelming. How has the weekly meeting and the accountability

Clay Clark
helped you to stay diligent and consistent over time?

Stephanie Pipkin
Yeah, I love that. My coach definitely like holds me, because everybody needs to be held accountable no matter how high achieving you think you are. And obviously, like, you know, the the pigheaded discipline is awesome to have that, but you still need somebody to hold you accountable. And like, for me, you know, there’s certain things, like, there’s always some place that you can do better and improve on.

Stephanie Pipkin
And so what my coach Bloomer, he always, you know, it’s like, okay, it’s been two weeks now, you haven’t gotten a video review, what’s going on? And it’s like, I don’t like getting video reviews. Like he’s calling me out on it. I love that because like, I hate it, but I love it. And because that’s, we need to be told where we’re failing. I mean, they’re telling us where we’re good, but we need to be told where we’re failing.

Clay Clark
Oh, that’s amazing. Now, again, you are a diligent woman who’s reached out. We only take on 160 clients. I think you certainly occupy one of those spaces as well. And what’s interesting is, you know, last year, our average client grew by 104% and we didn’t have any client that grew by over 500%. So 1,462% is certainly gonna impact that average.

Clay Clark
What advice would you have for anybody out there listening who’s contemplating going to thrivetimeshow.com forward slash EO fire to schedule a consultation? Because again, if people want to schedule a free consultation with me, I don’t charge for that. We do have call screeners. They’re gonna make sure I’m not wasting your time and you’re not wasting my time to see if you’re a good fit.

Stephanie Pipkin
But if you’re not ready to implement anything, it’s probably not a good fit. Because your coaches are going to push you. And that’s the whole point. You’re paying them to push you. So if you’re not ready and willing to make changes, then don’t bother.

Stephanie Pipkin
Not with this big job. I’m on a military base. I’m on a military base right now. Oh, shit, I’m rejected.

Clay Clark
Okay, that’s fine, but maybe we’ll see you at the next one, okay? Thank you for being here. I appreciate you.

Stephanie Pipkin
Thank you, Clay.

Clay Clark
Take care.

Ryan Wimpey
Bye-bye. Hey, I’m Ryan Wimpey. I went to a small private liberal arts college and got a degree in business, and I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school, and I went what was actually ranked as a very good business goal.

Ryan Wimpey
The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place, so having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool.

Ryan Wimpey
The atmosphere is cool, the people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our

Rachel Wimpey
business side. I’m Rachel with Tip Top K9 and we just want to give a huge thank

Ryan Wimpey
you to Clay and Vanessa Clark. Hey guys I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you, and really just appreciate how far you’ve taken us. This is our old house. This is where we used to live years ago. This is our old team and by team I mean it’s me and another guy.

Ryan Wimpey
This is our new house with our new neighborhood.

Rachel Wimpey
This is our new van with our new marketing and this is our new team. We went from 4 to 14 and I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything

Rachel Wimpey
that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to ten locations in only a year. In October 2016, we grossed 13 grand for the whole month.

Ryan Wimpey
Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just want to thank you, Clay,

Ryan Wimpey
and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys.

Clay Clark
All right.

Clay Clark
And now, ladies and gentlemen, I’m going to bring up my good friend Ryan Wimpy, my good friend Ryan Wimpy, and his dog, Odin. This dog has the ability to eat me, so I’m sort of concerned. I’ll pass the mic to you, and Odin, you can have your own mic if you want, whatever you want, Odin. Okay, I’m a little bit afraid of Odin.

Ryan Wimpey
Hi, I’m Ryan Wimpy.

Rachel Wimpey
And I’m Rachel Wimpy, and the name of our business is Tip Top Training.

Ryan Wimpey
Our business is a dog training business. We help people with behavioral issues and teach their dog how to listen. When I was learning to become a dog trainer, we didn’t learn anything about internet marketing or advertising or anything at all. Just dog training. And that’s what’s so great about working with Clay and his team, because they do it all for us. So that we can focus on our passion and us training dogs.

Ryan Wimpey
Clay and his team here, they’re so enthusiastic. Their energy is off the charts. Never a dull moment. Very thrived.

Ryan Wimpey
We’ve been working with Clay and his team for the last five months, two of which have been our biggest months ever. One, our biggest gross by 35%. Clay’s helped us make anything from brochures to stickers, new business cards, new logos, scripts for phones, scripts for email, scripts for text messages, scripting for everything. How I would describe the weekly meetings with Clay and his team are awesome.

Rachel Wimpey
They’re so effective. It’s worth every minute. Things get done. We’ll ask for things like different flyers and they’re done before our hour is up. So it’s just awesome, extremely effective.

Ryan Wimpey
If you don’t use Clay and his team, you’re probably going to be pulling your hair out, or you’re going to spend half of your time trying to figure out the online marketing game and producing your own flyers and marketing materials, print materials, all the stuff like that. You’re really losing a lot as far as lost productivity and lost time. Not having a professional do it has a real sense of urgency and actually knows what they’re doing when you already have something that’s your core focus that you already know how to do. You would also be missing out with all the time and financial freedom that you would

Ryan Wimpey
have working with Clay and his team.

Ryan Wimpey
We would recommend Clay and his team to other business owners because they need to be working on their business, not just trying to figure out the online game, which is complex and changing daily. So, no one has a marketing team, too. Most people don’t. They can’t afford one, and their local web guy or local person that they know probably can’t do everything that a whole team and a whole floor of people can do in hours and not just weeks or months. There’s a definite sense of urgency with Clay and his team. I used to

Ryan Wimpey
have to ride other web people, I mean really ride them to get stuff done and stuff is done so fast here and people there’s a real sense of urgency to get it done.

Clay Clark
Alright JT so hypothetically in your mind what is the purpose of having a business? To get you to your goals.

JT Lawson
So it’s a vehicle to get you to your destination.

Clay Clark
And would you need profits to get there? I mean, when you have a business that’s successful, in your expert opinion, would you need profits to get you to your goals? Yeah, because if you have a $15 million business, but you have $15 million of expenses, it’s kind of pointless. Holy crap! Alright so the question I would have here for you if you could take like 10 minutes or less and see if you could save 3,000 bucks a year by reducing your credit card fees would you do it? Yes absolutely. Why would somebody out there who’s listening right

Clay Clark
now who has a sane mind why would they not go to thrive timeshow.com forward slash credit dash card. Thrivetimeshow.com forward slash credit dash card to schedule a 10 minute consultation to see if they can reduce their credit card fees by at least 3,000 bucks a year. Why would they not do it?

Clay Clark
Yeah, why would they not do it?

JT Lawson
Maybe because they didn’t understand how you said the website.

Clay Clark
This tree is a symbol of the spirit of the Griswold family Christmas.

Clay Clark
No, that’s clear. OK, so that can be true. So I would encourage everybody to check out Thrivetimeshow.com Thrivetimeshow.com Thrivetimeshow.com What would be another reason why someone would not be willing to take 10 minutes to compare rates to see if they could save $3,000 or more on credit card fees? Maybe they think it is a waste of time and then it won’t. It’s not possible.

Clay Clark
There’s somebody out there that’s making more than $3,000 every 10 minutes and they’re like, nah, that’s not worth my time there’s probably some someone out there okay they would think that well i’ll just tell you folks if you’re out there today and you’re making less than uh three thousand dollars

Clay Clark
per ten minutes i would highly recommend that you go to thrive timeshow.com forward slash credit dash hard uh it because you can compare rates, you can save money, and you know, the big goal, in my opinion, of building a business is to create time, freedom, and financial freedom. And in order to do that, you have to maximize your profits. Holy crap.

Clay Clark
Now, one way to maximize your profits is to increase your revenue. Another way to do it is to decrease your expenses. It’s a profit deal. It takes the pressure off.

Clay Clark
JT, is there any other reason why somebody would not be willing to take 10 minutes to compare rates to see if they could save a total of $3,000 a year on average? I am at a loss and I cannot think of any other.

Billy
Shampoo is better. I leave the hair silky and smooth. Oh really fool, really. Stop looking at me swan.

Clay Clark
Let me tell you a good story here real quick.

Clay Clark
I actually years ago compared rates with this company here. It’s called IPS. It’s Integrated Payment Services. And I scheduled a consultation. I don’t know if I was skeptical, I just thought whatever I’ll take ten minutes, I’ll compare rates. I can’t tell. You can tell me I’m a doctor. No, I mean I’m just not sure. Why can’t you take a guess? Well, not for another two hours. You can’t take a guess for another two hours?

Clay Clark
And in my case, in my case, my particular case, I save over $20,000 a year. Holy crap! Wow. Which is, you know, like groceries when my wife goes to the organic stores.

Clerk
Find everything you need today?

Customer
Yeah.

Clerk
Great.

Customer
Okay.

Customer 2
Oh, God.

Customer
No!

Clerk
Everything okay, ma’am?

Customer
It’s just that you’ve only scanned a few items and it’s already 60 bucks.

Customer
I’m so scared.

Clerk
Okay, I’m a trained professional, ma’am. I’ve scanned a lot of groceries. I need you to stay with me.

Customer
It’s just that my in-laws are in town and they want a charcuterie board.

Clerk
This isn’t gonna be easy, so I need you to be brave, all right? What’s your name?

Customer
Patricia.

Clerk
Patricia, all right. I need you to take a deep breath.

Clerk
We’re about to do the cheese.

Clay Clark
You know, that’s the difference between eating organic and not organic. So because my wife eats organic, I had to take the 10 minutes needed to compare rates to save the $20,000 a year on credit card fees just for one of my companies.

Clay Clark
One question, what’s the brand name of the clock? The brand name of the clock, Rod,

Clay Clark
the brand name of the clock, it’s an elegant, from Ridgway, it’s from Ridgway.

Customer 2
Let’s… Let’s buy. Buy the clock. And sell the fireplace.

Clay Clark
I encourage everybody out there, go to Thrivetimeshow.com forward slash credit dash card. You schedule a free consultation, request information, a member of our team will call you, they’ll schedule a free consultation. It should take you 10 minutes or less. And they’re going to compare rates and see if they can’t save you more than $3,000 a year off of your credit card processing. You were hoping what? I wouldn’t owe you money at the end of the day. No, you don’t owe us money. Because at the end of the day, the goal of the business is to create time freedom and financial freedom.

Clay Clark
And in order to do that, you need to create additional profits.

Jennifer Johnson
The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. And we have been working

Jennifer Johnson
with Thrive for business coaching for almost a year now. Yeah, so what we want

Jared Johnson
to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now, okay. I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminex, they’re both 1.3 billion dollar companies. They both have two to three thousand pages of content attached to their website. So to basically go from virtually nonexistent on Google to up on the top page is really saying something.

Jared Johnson
But it’s come by being diligent to the systems that Thrive has, by being consistent and diligent on doing podcasts and staying on top of those podcasts to really help with getting up on what they’re listing and ranking there with Google.

Jennifer Johnson
And also, we’ve been trying to get Google reviews, you know, asking our customers for reviews. And now we’re the highest rated and most reviewed Pessamon company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up

Jared Johnson
411% over last year. Wait, say that again. How much are we up? 411%. Okay, so 411% were up with our new customers. Amazing.

Jared Johnson
Right.

Jennifer Johnson
So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now our closing rate is about 85% and that’s largely due to, first of all, our Google reviews that we’ve gotten. People really see that our customers are happy, but also we have a script that we follow. And so when customers call in, they get all the information that they need, that script has been refined time and time again. It wasn’t a one and done deal.

Jennifer Johnson
It was a system that we followed with Thrive in the refining process and that has obviously, the 411% shows that that system works.

Jared Johnson
Yeah, so here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals and more new customers last year than we did the first five months or I’m sorry the first We booked more deals last week Then we did the first five months of last year from before we worked with Thrive So again, we booked more deals last week than the first five months of last year It’s incredible But the reason why we have that success by implementing the systems that Thrive has taught us and helped us out with.

Jennifer Johnson
Some of those systems that we’ve implemented are group interviews. That way we’ve really been able to come up with a really great team. We’ve created and implemented checklists that when everything gets done and it gets done right, it creates accountability. We’re able to make sure that everything gets done properly

Jennifer Johnson
both out in the field and also in our office. And also doing the podcast like Jared had mentioned that has really, really contributed to our success. But that, like I said, the diligence and consistency in doing those in that system has really, really been a big blessing in our lives. And also, you know, it’s really shown that we’ve gotten the success from following those systems. So before working with Thrive, we were basically stuck.

Jared Johnson
Really no new growth with our business. And we were in a rut, and we didn’t know.

Jared Johnson
The last three years, our customer base

Jared Johnson
had pretty much stayed the same.

JenniferJohnson
We weren’t shrinking, but we weren’t really growing either. Yeah, and so we didn’t really know where to go, what to do,

Jennifer Johnson
how to get out of this rut that we’re in.

Jared Johnson
But Thrive helped us with that. They implemented those systems, they taught us those systems, they taught us the knowledge that we needed in order to succeed. Now it’s been a grind, absolutely it’s been a grind this last year, but we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut, Thrive helped us get out of that rut, and if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action, and you’ll get the results. It will take hard work and discipline, but that’s what it’s

Jared Johnson
going to take in order to really succeed. So, I just wanna give a big shout out to Thrive, a big thank you out there to Thrive.

Jared Johnson
We wouldn’t be where we’re at now without their help.

Dr. Mark Morrow
Hi, I’m Dr. Mark Moore, I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. Overall our average is running about 40-42% increase month over month, year over year.

Dr. Mark Morrow
The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services, you’re choosing to use a proof-and-turn-key marketing and coaching system that will grow your practice and get you the results that you are looking for. I went to the University of Oklahoma College of Dentistry, graduated in 1983 and then I did my

Dr. Mark Morrow
pediatric dental residency at Baylor College of Dentistry from 1983 to 1985. Hello my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise and Clay’s done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists,

Dr. Mark Morrow
the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crocker, or Head of Disney with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours

Dr. Mark Morrow
where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers,

Dr. Mark Morrow
and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly he’s running 160 companies. Every 6-8 weeks he’s doing reawaken America tours. Every 6-8 weeks he’s also doing business conferences where 200 people show up and he teaches people a 13 step proven system that he’s done and worked with billionaires helping them grow their companies.

Dr. Mark Morrow
I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, organizing everything in their head to building into a franchisable, scalable business. One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. Amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught

Dr. Mark Morrow
me so much. When I say that, Clay is like, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. And that’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you.

Dr. Mark Morrow
Clay has been an amazing business coach. Through the course of that we became friends. My most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it, I’m going to turn it down because he knew

Dr. Mark Morrow
it was going to harm the common good of people in the long run. And the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. And anyways, just an amazing man. So he’s impacted me a lot. He’s helped navigate any time I’ve got nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns.

Rachel Wimpey
I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark.

Ryan Wimpey
Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house. This is where we used to live a few years ago. This is our old neighborhood.

Rachel Wimpey See?

Rachel Wimpey
It’s nice, right?

Ryan Wimpey
So this is my old van and our old school marketing. And this is our old team. And by team, I mean it’s me and another guy.

Rachel Wimpey
This is our new house with our new neighborhood.

Rachel Wimpey
This is our new van with our new marketing. And this is our new team.

Ryan Wimpey
We went from four to fourteen. And I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place,

Rachel Wimpey
we’ve gone from one to 10 locations in only a year.

Ryan Wimpey
In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us

Ryan Wimpey
to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand.

Clay Clark
The Thrive Time Show, two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13 point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website.

Clay Clark
We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce

Clay Clark
both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter

Clay Clark
bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, but I want you to Google the Z66 auto auction. I want you to Google elephant in the room.

Clay Clark
Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever, and we’re going to give you your money back if you don’t love it. We’ve built this facility for you, and we’re excited to see it.

Clay Clark
If we go back eight years ago, think about the number of clients you had back then versus the number of clients you have now as a percentage. What has been the growth over the past eight years. Do you think?

Tim Redmond
We got to inspire somebody out there who just well have the time to listen. Okay, so clay

Tim Redmond
It’s it’s it’s like I would go up and down from About ten thousand dollars a month up to about forty thousand was up and down rollercoaster and so now We we’ve got it to where we’re in excess of 100 clients. That’s awesome. And so I would have anywhere from 5 clients to 20 clients on my own with networking, but I had no control over it. I didn’t.

Tim Redmond
Without the systems, you’re going to be victimized by your own business.

Clay Clark
For somebody out there who struggles with math, if you would say that your average number of clients was 30 and you go to 100, as a percentage, what is that?

Tim Redmond
I have doubled every year since working with you. So I’ve doubled in clients, I’ve doubled in revenue every year. That’s 100% growth every year I’ve worked with you. So I’m looking, we’ve been good friends 7, 8 years and I’ve got doubled 5 times.

Clay Clark
Which is just incredible. I mean the first time you do it, that’s one thing, but when you do it repeatedly, I mean, that’s unbelievable.

Tim Redmond
We’re working our blessed assurance off this year to double. We’re planning on doubling again. We’re incorporating some new things in there to really help us do it. But we are going to double again this year. I started coaching, but it would go up and down, Clay. That’s when I came to you, as I was going up and down, and I wanted to go up and up instead of up and down. And so that’s when it needed a system. So creating a system is you have nailed down specific steps that you’re going to take no matter how you feel, no matter the results, you lean into them and you do them regardless of what’s happening. You lean into them and it will give you X number of leads. You follow up with those leads, it turns into sales. Well I tell you, if you don’t have a script and you don’t have a system, then every day is a whole new creation. You’re creating a lot of energy just to figure out what are you going to do. The best executives, Peter Drucker is a father of modern management, he said, the most effective executives make one decision a year. What you do is you make a decision, what is your system, and then you work like the Dickens to make sure you follow that system. And so that’s really what it’s all about. So with a script here, we have a brand new gal that just came in working for us. She nailed down the script, and she’s been nailing down appointments. Usually we try to get one appointment for every hundred calls. We make two to three hundred calls a day per rep. Right. And she’s been nailing down five and eight appointments a day. Somebody out there’s having a hard time. On that script! So she’s making how many calls a day? She’s making between two and three hundred calls a day. And our relationship is weird in that we do… If someone were to buy an Apple computer today, or let’s say you buy a personal computer, a PC, the computer is made by, let’s say, Dell. But then the software in the computer would be Microsoft, let’s say, or Adobe, or whatever that is. So I basically make the systems, and you’re like the computer and I’m like the software.

Clay Clark
It’s kind of how I would describe our relationship. Tim, I want to ask you this. I think it was in the year 2000 and what was it, maybe 2010? Is that right? 2011 maybe? Or maybe further down the road.

Tim Redmond
Maybe 2013? 2012.

Clay CLark
Okay, so 2012.

Clay Clark
And at that time I was five years removed from the DJ business. And you were how many years removed from tax and accounting software? It was about 10, 11 years.

Clay Clark
We met, how did we meet? What was the first interaction? There was some interaction where you and I first connected. I just remember that somehow you and I went to Hideaway Pizza. But do you remember when we first reconnected?

Tim Redmond
Yeah, well we had that speaking thing that- Oh, there it was!

Robert Redmond
So it was Victory Christian Center, I was speaking there. My name is Robert Redman. I actually first met Clay almost three years ago to the day, I don’t know if he remembers it or not, but I wasn’t working with him at the time. I asked to see him and just ask him some questions to help, you know, direct my life to get some mentorship, but I’ve been working with Clay for now just over a year. The role I play here is a business coach, business consultant. I work with different businesses implementing best practice processes and systems that I have learned here by working with Clay. And the experience working here has, to put it real plainly, has been just life-changing. I have not only learned new things and have gained new knowledge, but I have gained a whole new mindset that I believe, wherever I end up, will serve me well

Robert Redmond
throughout the rest of my life. Since working with Clay, I have learned so much. I mean, I would like to say almost everything about business in terms of the different categories. I haven’t learned it all, but I’ve learned all about marketing. I’ve learned about advertising. I’ve learned about branding. I’ve learned how to create a sales process for organizations in any industry. I’ve learned how to sell. I’ve learned how to create repeatable systems and processes, and hold people accountable. You know, how to hire people. It’s almost like every aspect of a business you can learn,

Robert Redmond
I have learned a lot in those different categories. And then, again, the mindset that I’ve gained here has been huge. You know, working here, you can’t be a mediocre person. You are a call to a higher standard of excellence. And then as you’re called to that standard here, you begin to see those outcomes in every area of your life, that standard of excellence that you want to implement, no matter what you’re involved in. I would like to describe the other people that work with Clay are people that are going somewhere with their life. Marshall, in the group interview, talks about how the best fits for this organization are the people that are goal-oriented. So they’re on their own trajectory, and we’re on our own trajectory, and the best fits are those people where there can be a mutually beneficial relationship that as we pursue our goals and we help the business pursue those goals, the business helps us pursue our goals as well. And so I’d say people that are driven, people that want to make something of their lives, people that are goal oriented, they’re focused, and they’re committed to overcoming any adversity that may come their way. Clay’s passion for helping business owners grow their businesses is, it’s unique in that, I don’t know if there’s anyone else that can be as passionate.

Robert Redmond
You know, whenever a business starts working with Clay, it’s almost as like Clay is running that business in the sense that he has something at stake. You know, he’s just serving them. They’re one of his clients, but it’s as if he is actively involved in the business. Whenever they have a win, he’s posting it all over his social media.

Robert Redmond
He’s shouting it across the room here at Thrive. You know, he’s sending people encouraging messages. He can kind of be that life coach and business coach in terms of being that motivator and that champion for people’s businesses. It’s again unique because there’s no one else I’ve seen get so excited about and passionate about other people’s businesses.

Robert Redmond
The kind of people that wouldn’t like working with Clay are people that are satisfied with mediocrity, people that wanna get through life by just doing enough, by just getting by, people who are not looking to develop themselves, people who are not coachable, people who think that they know it all and they’re unwilling to change.

Robert Redmond
I would say those are the type of people, and in short, anyone that’s content with mediocrity would not like working with Clay. So if you’re meeting Clay for the first time, the advice I’d give you is definitely come ready to take tons of notes. Every time Clay speaks, he gives you a wealth of knowledge that you don’t want to miss. I remember the first time that I met Clay, I literally carried a notebook with me all around.

Robert Redmond
I was looking at this notebook the other day, actually. I carried a notebook with me all around, and I just took tons of notes. I filled the entire notebook in about three or four months just from being around Clay, following him and learning from him. And then I would say come coachable. Be open to learning from him. And then I would say come coachable. Be open to learning something new. Be open to challenging yourself. Be open to learning and adjusting parts about you that need to be adjusted.

What Is TipTopK9.com?

TipTopK9.com specializes in providing aggressive dogs that have behavior issues with practical dog training solutions. Ryan Wimpey and the TipTopK9.com team strive to be able to empower the average local dog owner to be able to handle their dog off leash and when in an environment where distractions are common.

How Did Clay Clark Help to Grow TipTopK9.com?

“We just want to give a huge thank you to Clay & Vanessa Clark. We worked with several different business coaches in the past and they were all about helping Ryan sell better, and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place we have gone from one location to ten locations in only a year.” – Rachel Wimpey (Co-Owner of www.TipTopK9.com)

“We appreciate you and how far you have taken us. We have gone from 1 location to 10 locations in only a year. In Oct of 2016 we grossed $13K for the whole month, right now, it’s 2018, the month of Oct, it’s the 22nd, we’ve grossed $50K. We are just thankful for you, and your mentorship. We are really thankful that you guys have helped us to grow a business that we run now instead of the business running us. So thank you, thank you, thank you times one thousand!” – Ryan Wimpey (Co-Owner of www.TipTopK9.com)

What Is Ryan Wimpey’s Goal?

Ryan Wimpey’s goal at TipTopK9.com is to become the largest dog training business and company in Oklahoma and to offer owners a solution for controlling their Tulsa dogs off leash so that their dogs have a more fun and meaningful life experience. Ryan Wimpey and the TipTopK9.com team also work hard to take cases of dogs that are very difficult where the dog is actually misbehaving so badly and so aggressively that the owner is about to put down the dog.

To learn more about Ryan Wimpey and Ryan Wimpey’s Linkedin profile visit: https://www.linkedin.com/in/ryan-wimpey-26236b20

How Did Clay Clark Change Rachel Wimpey’s Mindeset?

“My name is Rachel Wimpey. I’ve learned so much. I feel like my head is about to explode. Working on your business, instead of in your business because I have a tendency to just want to do it all myself. That’s one thing that Clay really teaches is to have systems in place that you don’t have to be there and your business can actually run without you. It’s like an entrepreneur playground. It’s amazing here. It’s really awesome. Clay’s presentation and his style is just so different than most. It’s been really one on one. He takes the time to answer your questions about your business, rather than just a generic answer. You implement those very same systems that he has discovered throughout all of the business he’s ran and it’s just a lot of good information, really good presentation. If you don’t come (to Clay Clark’s business growth workshop) you are just going to be missing out on so much. Knowledge that is applicable. It’s very hands-on. There is no upsell. Most business conferences are very, very expensive, this one is very affordable, it is definitely worth it. It will completely change your mindset. It will change your life. It’s definitely worth it.” – Rachel Wimpey of www.TipTopK9.com

How Did Clay Clark Change Ryan Wimpey’s Mindset?

“I am Ryan Wimpey, I am originally from Tulsa, born and raised here. I definitely learned alot about life design and making sure that the business serves you. The linear workflow for us and getting everything out and documented on paper is really important. We have workflows that are kind of all over the place so having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s pretty helpful for me.

The atmosphere here is awesome. I definitely just stared at the walls figuring how to make my facility look like this place. This place rocks. It’s invigorating, the walls are super…it’s very cool. The atmosphere is cool. The people are nice. Very good learning atmosphere. I literally want to model it and steal everything that is here (at Clay Clark’s office) at this facility and just create it just on our business side.

Clay is hilarious. I literally laughed so hard that I started having tears yesterday. The content is awesome off the charts! It’s very interactive and you can raise your hand. The wizard teaches, but the wizard interacts and he takes questions and that is awesome. If you are not attending the conference you are missing three quarters to half of your life! You are missing the thought process. Just getting in the thought process of Clay Clark to me, just that is priceless. That’s money!

There is no upsells or anything. The cost of this conference is quite a bit cheaper than business college. I went to a small private liberal arts college and got a degree in business and I didn’t learn anything like they are teaching here. I didn’t learn linear workflows, I learned stuff that I’m not using and I haven’t been using for the last 9 years. So what they are teaching here is actually way better than what I got at business school and I went to what was actually ranked as a very good business school. The information that you are going to get is just VERY VERY beneficial and the mindset that you are going to get.” – Ryan Wimpey (Founder of TipTopK9.com)

How Did Clay Clark Help Ryan Wimpey to Scale His Business?

“Clay really helped us with his systems, taking us to the point of having ten or more employees, or doubling our size, helped us double our incomes.” – Ryan Wimpey

Read the Original Full Story of How Clay Clark Mentored & Helped Ryan Wimpey to Grow & Scale TipTopK9.com HERE:
https://www.justtulsa.com/business-coach-tulsa-thrivetime/4/

In this next session, I got to sit in while Clay met with a client who specializes in custom vehicle wrapping (like a vinyl wrap that gets put on over the paint on your car, ya know?)
This was another name that I was familiar with, so it was pretty cool to meet the man in charge.

This meeting was heavily themed around tracking results for some different keywords that the Thrivetime business coaching program was helping this client to rank for.
Like the others, this meeting ended up with some performance tweaks to be made to the client’s website that will nearly guarantee the client’s business to show up higher for the keywords that he wants to show up for in Google.

Ryan Wimpey of www.TipTopK9.com Shares What He Learned At Clay Clark’s Thrivetime Show Conference
Entrepreneur Podcast | Clay Clark Success Story | “We have gone from 1 location to 10 locations in only a year. In Oct of 2016 we grossed $13K for the whole month, right now, it’s 2018, the month of Oct, it’s the 22nd, we’ve grossed $50K.”

The Tip Top K9 Dog Training Interview & TipTopK9.com Growth Story

At the conclusion of the aforementioned meeting, we step out of The Box That Rocks and Clay begins and starts his next meeting. Between the meetings, we get a brief chance to discuss the prior meeting’s action points and the “how’s” and “why’s” of how those apply to growing a business into the best version of itself.

At this point, a couple in yellow shirts come in. They’re from a company that has gone through a tremendous amount of growth since starting to work with Clay and the crew: Tip Top K9.
Clay offered to let me bounce a few questions off of them after the meeting. Once they finished up, Tip Top K9 founder Ryan Wimpey came over to where I was waiting so I recorded a few questions that I asked him.

I’m going to transcribe this conversation to text, so I’ll keep it fairly abbreviated for the sake of our collective sanities.

Tyler (Just Tulsa): So, the first time I had ever heard of Tip Top K9 was back around September in one of the Thrivetime business conferences. How long have you all been working with the Thrivetime business coaching program?

Ryan Wimpey of TipTopK9.com Dog Training: We’ve been working with them for 14 months or so now… Just a little bit over a year.

Tyler: And how did you all get hooked up with them?

Entrepreneur Podcast | Clay Clark Success Story | “We have gone from 1 location to 10 locations in only a year. In Oct of 2016 we grossed $13K for the whole month, right now, it’s 2018, the month of Oct, it’s the 22nd, we’ve grossed $50K.”

Ryan Wimpey of TipTopK9.com Dog Training: I heard about the Thrivetime business coaching program when I heard Clay on a podcast called the Profit First Podcast. I was like, “Aw, this is good!”, then I was like “Wait, this guy is from Tulsa?”

Watch Clay Clark’s Interviews With Profit First Podcast Founder, Mike Mikalowitz:

How to Generate More Leads for Your Business NOW with American Success Story Mike Michalowicz Shares –

Business | Profit First | Mike Michalowicz on How to Go from Busy to Profitable –

Tyler: How has your business changed since you first started working with Clay?

Ryan Wimpey of TipTopK9.com Dog Training: It’s definitely gotten a lot better. We’ve got a lot of systems and marketing in place now. I don’t even worry about marketing anymore.

Tyler: So, does Thrivetime business coaching program handle that or do they just kind of get you all set up and let you all handle it from there?

Ryan Wimpey of TipTopK9.com Dog Training: Nope — they handle all of our marketing.

Tyler: Really?

Ryan Wimpey of TipTopK9.com Dog Training: Yeah. They do our YouTube ads, Facebook ads, re-targeting, and Google AdWords.

Tyler: And you feel like those marketing channels bring in a worthwhile amount of leads or business?

Ryan Wimpey of TipTopK9.com Dog Training: Oh yes — last week was actually our biggest week in terms of leads, ever.

Tyler: Of those marketing channels that you guys use to get in front of your ideal customers, what does your “Three-Legged Marketing Stool” consist of? (Note: this “three-legged marketing stool refers to an approach that Clay and Dr. Zoellner teach to make sure the high quality leads come in and sustainably keep doing so.)

Ryan Wimpey of TipTopK9.com Dog Training: Ours consists of our “Dream 100”, search engine optimization, and AdWords.
[At this point, me and Ryan chat for a few minutes about how inexpensive pay-per-click advertising is between Google and social media these days.]

Ryan Wimpey of TipTopK9.com Dog Training: YouTube is working wonders for us right now. They made a great video for us.

TipTopK9.com Dog Training Franchisee JT Lawson Shares How Implementing Clay Clark’s Proven Processes, Best-Practice Systems, Checklists, Scripts and Workflows Have Helped Him to Grow His Organizations:

Tyler: And when that gets in front of a prospect who has been to your website before (Note: aka re-targeting/re-marketing), you’re only showing your ad to people that are likely to be interested in dog training in Tulsa to begin with, right?

Ryan Wimpey of TipTopK9.com: Exactly.

Tyler: During the last conference that I went to, Clay mentioned that you all were in the beginning phases of franchising out the Tip Top K9 model to some people in Idaho. Can you elaborate on that a little bit, please?

Ryan Wimpey of TipTopK9.com: We actually have a location in Owasso that just opened this week and we’ve got a location in Twin Falls, Idaho. We’ve got another location opening in Boise, Idaho in about 3 months.

TipTopK9 Dog Training Franchisee Brett Denton Shares How Implementing Clay Clark’s Turn-Key Business Systems Has Helped Him to Grow & Scale Multiple Successful Businesses.

Tyler: Wow. That’s gotta be insane to see a business that you started — the uniforms, the van, everything — being used by someone in a completely different state.

Ryan Wimpey of TipTopK9.com Dog Training: It is! Right now, we have 9 other trainers and 2 admin people, so looking back, it’s crazy to think about how at one point I was doing the whole thing by myself out of a van.

Entrepreneur Podcast | Clay Clark Client Success Story | “The linear workflow for us and getting everything out on paper & documented is really important..I definitely just stared at the walls figuring out how to make my facility look like this?”

Tyler: That’s crazy…

Ryan Wimpey of TipTopK9.com Dog Training: I know — Clay really helped us with his systems, because — while we could get to 4 or 5 people — taking us to the point of having ten or more employees, or doubling our size, helped us double our incomes.
[At this point, me and Ryan start talking about our mutual adoration for the book The E-Myth Revisited. I won’t bore you with the details of that little tangent.]

Tyler: How was working with the Thrivetime business coaching program key in bringing you all to the point of where you are now launching multiple franchise operations?

TipTopK9 Dog Training Franchise Owner Josh Johnson Shares How Implementing Clay Clark’s Proven Systems And Processes Have Allowed Him to Achieve Business Success

Ryan Wimpey of TipTopK9.com Dog Training: If I never had been able to step out of the day-to-day grind, I would’ve never had time to build the systems that have let us replace ourselves (referring to he and his wife, Rachel). So, she was able to work on the management systems and call center stuff, and I was able to train the trainers and come up with systems for private lessons and everything else. We were really able to pull back on our involvement because we were able to systemize everything. We don’t have to worry about our marketing or our website. And when we have a coach who we have to stay accountable to on a weekly basis… it helps tremendously.

Tyler: Well, I’ll let you all get back to working on your business! Thanks for your time!

Ryan Wimpey of TipTopK9.com Dog Training: Thanks!

Throughout the years, Clay Clark mentored Ryan Wimpey and Rachel Wimpey while teaching him his proven systems, success strategies and prosperity producing processes including. but not limited to the following:

Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to generate consistent Tulsa dog training leads.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to build and scale a Tulsa dog training business.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to create scalable workflows.
Clay Clark created the www.TipTopK9.com website.
Clay Clark refined / created the TipTopK9.com logo.
Clay Clark refined / created the TipTopK9.com core story
Clay Clark refined / created the TipTopK9.com unique value proposition
Clay Clark refined / created the TipTopK9.com sales scripts.
Clay Clark refined / created the TipTopK9.com call recording sales systems – See www.ClarityVoice.com
Clay Clark hire, inspire, train and retain the call representatives that made outbound calls for TipTopK9.com to acquire new clients.
Clay Clark provided free office space for TipTopK9.com so that Ryan Wimpey would have a location to host their initial TipTopK9.com franchises.
Clay Clark provided free office space for TipTopK9.com so that Ryan Wimpey would have a viable and affordable location to train dogs on Saturdays.
Clay Clark provided free office space for Ryan Wimpey and Rachel Wimpey so that TipTopK9.com would have an office environment that would be attractive for the recruiting of TipTopK9.com’s employees.
Clay Clark taught Ryan Wimpey and Rachel Wimpey how to conduct a weekly group interview to find high quality candidates and employees.
Clay Clark taught Ryan Wimpey and Rachel Wimpey how to generate franchise leads and he actually generated the vast majority of the first TipTopK9.com franchise locations.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com search engine optimization.
Clay Clark taught Ryan Wimpey and Rachel Wimpey how meta content works.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to build landing pages that convert.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to write search engine optimization content.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to train a sales team.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to launch online advertisements.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to launch adroll retargeting advertisements.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to track online advertisements.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to turn speaking events into viable leads.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to lead a business workshop and conference by allowing Ryan Wimpey and Rachel Wimpey with TipTopK9.com to speak for free at Clay Clark’s 2-day interactive business workshops at Clay Clark’s office that Ryan Wimpey and Rachel Wimpey with TipTopK9.com were officing in for free.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to optimize their Google map.
Clay Clark provided the inspiration for Ryan Wimpey and Rachel Wimpey to create and re-create Clay Clark’s office environment. Clay Clark taught Ryan Wimpey and Rachel Wimpey the importance of holding a weekly staff sales meeting to audit sales calls and to verify that team members are in fact following and implementing the sales systems, scripts and processes.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to improve the branding for their clients in a linear fashion.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to install a 3-legged marketing stool for TipTopK9.com.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to install a 3-legged marketing stool for their dog training business.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com what a 3-legged marketing stool was.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to create a one sheet.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to write pre-written sales emails.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to create a sales culture and outbound call center.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to create tracking sheets for clients that are usable and trackable.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to create checklists and repeatable processes for their clients.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com the importance of having a weekly accountability meetings with clients to prevent drifting.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to gather video reviews from happy clients.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to enhance their online TipTopK9.com reputation.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to document client success stories and case studies.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to create effective no-brainer offers for their clients including teaching Ryan Wimpey and Rachel Wimpey the power of the offering the first Tulsa dog training lesson for just $1.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to design online and offline advertisements that generate leads.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to generate speaking opportunities via online marketing.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to create an “About Us” video.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to utilize public relations to increase your conversion rate.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to use WordPress websites and Clay Clark allowed them to use my proven templates and website development process.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to create WordPress websites.
Clay Clark taught Ryan Wimpey and Rachel Wimpey with TipTopK9.com how to franchise their business.
Clay Clark taught Ryan Wimpey and Rachel Wimpey how to create both time and financial freedom.

Ryan Wimpey Podcasts & Ryan Wimpey Interviews:

Learn More About the TipTopK9.com Growth Story HERE:

The TipTopK9.com Success Story (Part 1) – WATCH –
https://www.thrivetimeshow.com/business-podcasts/pt-1-tip-top-k9-story/

The TipTopK9.com Success Story (Part 2) – WATCH –
https://www.thrivetimeshow.com/business-podcasts/pt-2-tip-top-k9-story/

The TipTopK9.com Success Story (Part 3) – WATCH –
https://www.thrivetimeshow.com/business-podcasts/pt-3-tip-top-k9-story/

The Clay Clark Business Growth Experience Personified with the Founders of TipTopK9.com & the Co-Founder of TipTopK9.com Franchising, Clay Clark –
https://www.thrivetimeshow.com/business-podcasts/thrive-experience-personified-tip-top-k9-case-study/

Business Podcasts | The TipTopK9.com Before & After Success Story After Working With Clay Clark – WATCH –
https://www.thrivetimeshow.com/business-podcasts/business-podcasts-the-tip-top-k9-before-and-after-success-story-after-working-with-clay-clark/

Time Freedom + Financial Freedom = A Dog Lover’s Dream + The Tip Top K9 Franchise Story – WATCH –
https://www.thrivetimeshow.com/business-podcasts/time-freedom-financial-freedom-a-dog-lovers-dream-the-tip-top-k9-franchise-story/

The Entrepreneur’s On Fire Interview With Clay Clark & Ryan Wimpey | The Proven Processes & Systems You Need to Implement to Build a Time & Financial Freedom Business with Clay Clark & Ryan Wimpey – LISTEN –
https://www.eofire.com/podcast/clayclarkandryanwimpey/

Ryan and Rachel Wimpey – Dog Training Got Me Saved! | Pastor Craig Hagin, Tony McKinnon, Ryan & Rachel Wimpey – Listen HERE:
https://www.audible.com/pd/Ryan-and-Rachel-Wimpey-Dog-Training-Got-Me-Saved-Pastor-Craig-Hagin-Tony-McKinnon-Ryan-Rachel-Wimpey-Podcast/B09Y1BXLW6