Poke the box How do computer programmers learn their art? Is there a step-by-step process that guarantees you’ll get good? All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works. The box might be a computer or it might be a market or it might be a customer or it might be your boss. It’s a puzzle, one that can be solved in only one way—by poking.
- Seth Godin
Quotees Archive
Quite or be exceptional. Average is for losers.
- Seth Godin
Real change rarely comes from the front of the line. It happens from the middle or even the back. Real change happens when someone who cares steps up and takes what feels like a risk. People follow because they want to, not because you can order them to.
- Seth Godin
Real leaders don’t care [about receiving credit]. If it’s about your mission, about spreading the faith, about seeing something happen, not only do you not care about credit, you actually want other people to take credit…There’s no record of Martin Luther King, Jr. or Gandhi whining about credit. Credit isn’t the point. Change is.
- Seth Godin
Reject the tyranny of picked. Pick yourself.
- Seth Godin
Remarkable doesn’t mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? If not, then you’re average, and average is for losers.
- Seth Godin
Remarkable marketing is the art of building things worth noticing, right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.
- Seth Godin
Remarkable visions and genuine insights are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths – whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it’s over. If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it’s unlikely to be worth the journey. Persist.
- Seth Godin
Rich is my word for someone who can afford to make choices, who has enough resources to do more than merely survive.
- Seth Godin
Risk, to some, is a bad thing, because risk brings with it the possibility of failure. It might be only a temporary failure, but that doesn’t matter so much if the very thought of it shuts you down. So, for some, risk comes to equal failure (take enough risks and sooner or later, you will fail). Risk is avoided because we’ve been trained to avoid failure.
- Seth Godin
Schools have figured this out. They need shortcuts in order to successfully process millions of students a year, and they’ve discovered that fear is a great shortcut on the way to teaching compliance.
- Seth Godin
Seizing new ground, making connections between people or ideas, working without a map—these are works of art, and if you do them, you are an artist, regardless of whether you wear a smock, use a computer, or work with others all day long.
- Seth Godin
Sheepwalking I define “sheepwalking” as the outcome of hiring people who have been raised to be obedient and giving them a brain-dead job and enough fear to keep them in line. You’ve probably encountered someone who is sheepwalking. The TSA “screener” who forces a mom to drink from a bottle of breast milk because any other action is not in the manual. A “customer service” rep who will happily reread a company policy six or seven times but never stop to actually consider what the policy means. A marketing executive who buys millions of dollars’ worth of TV time even though she knows it’s not working—she does it because her boss told her to. It’s ironic but not surprising that in our age of increased reliance on new ideas, rapid change, and innovation, sheepwalking is actually on the rise. That’s because we can no longer rely on machines to do the brain-dead stuff. We’ve mechanized what we could mechanize. What’s left is to cost-reduce the manual labor that must be done by a human. So we write manuals and race to the bottom in our search for the cheapest possible labor. And it’s not surprising that when we go to hire that labor, we search for people who have already been trained to be sheepish. Training a student to be sheepish is a lot easier than the alternative. Teaching to the test, ensuring compliant behavior, and using fear as a motivator are the easiest and fastest ways to get a kid through school. So why does it surprise us that we graduate so many sheep? And graduate school? Since the stakes are higher (opportunity cost, tuition, and the job market), students fall back on what they’ve been taught. To be sheep. Well-educated, of course, but compliant nonetheless. And many organizations go out of their way to hire people that color inside the lines, that demonstrate consistency and compliance. And then they give these people jobs where they are managed via fear. Which leads to sheepwalking. (“I might get fired!”) The fault doesn’t lie with the employee, at least not at first. And of course, the pain is often shouldered by both the employee and the customer. Is it less efficient to pursue the alternative? What happens when you build an organization like W. L. Gore and Associates (makers of Gore-Tex) or the Acumen Fund? At first, it seems crazy. There’s too much overhead, there are too many cats to herd, there is too little predictability, and there is way too much noise. Then, over and over, we see something happen. When you hire amazing people and give them freedom, they do amazing stuff. And the sheepwalkers and their bosses just watch and shake their heads, certain that this is just an exception, and that it is way too risky for their industry or their customer base. I was at a Google conference last month, and I spent some time in a room filled with (pretty newly minted) Google sales reps. I talked to a few of them for a while about the state of the industry. And it broke my heart to discover that they were sheepwalking. Just like the receptionist at a company I visited a week later. She acknowledged that the front office is very slow, and that she just sits there, reading romance novels and waiting. And she’s been doing it for two years. Just like the MBA student I met yesterday who is taking a job at a major packaged-goods company…because they offered her a great salary and promised her a well-known brand. She’s going to stay “for just ten years, then have a baby and leave and start my own gig.…” She’ll get really good at running coupons in the Sunday paper, but not particularly good at solving new problems. What a waste. Step one is to give the problem a name. Done. Step two is for anyone who sees themselves in this mirror to realize that you can always stop. You can always claim the career you deserve merely by refusing to walk down the same path as everyone else just because everyone else is already doing it.
- Seth Godin
Since Henry Ford. It is changing the way every idea is handled, every product is created, every person interacts. It’s not going to be willing to make a detour around your gig, it’s not going to be interested in giving you a permanent sinecure. No, the revolution doesn’t care.
- Seth Godin
So great leaders don’t try to please everyone. Great leaders don’t water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.
- Seth Godin
So here we are.
- Seth Godin
So now, having learned from machines, organizations are applying the same logic to people. Letting people in the organization use their best judgment turns out to be faster and cheaper—but only if you hire the right people and reward them for having the right attitude.
- Seth Godin
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
- Seth Godin
So the challenge, as you contemplate your next opportunity to be boring or remarkable, is to answer these two questions: (1) “If I get criticized for this, will I suffer any measurable impact? Will I lose my job, get hit upside the head with a softball bat, or lose important friendships?” If the only side effect of the criticism is that you will feel bad about the criticism, then you have to compare that bad feeling with the benefits you’ll get from actually doing something worth doing. Being remarkable is exciting, fun, profitable, and great for your career. Feeling bad wears off. And then, once you’ve compared the bad feeling and the benefits, and you’ve sold yourself on taking the remarkable path, answer this one: (2) How can I create something that critics will criticize?
- Seth Godin
Some people are gift givers by nature. They love their tribe, or they respect their art, and so they give. Not for an ulterior motive, but because it gives them joy.
- Seth Godin
One of the talents of the [late] great Steve Jobs is that he [knew] how to design Medusa-like products. While every Macintosh model has had flaws (some more than others), most of them have has a sexiness and a design sensibility that has turned many consumers into instant converts. Macintosh owners upgrade far more often than most computer users for precisely this reason.
- Seth Godin
One of the things that school is for is to teach our children to understand and relish the idea of intellectualism, to develop into something more than a purpose-driven tool for the industrial state.
- Seth Godin
One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice.
- Seth Godin
One reason to buy a watch (or a book) is because you want to possess it, show it off, give it to your grandchildren. Holding a book is a luxury, one for which you pay a premium.
- Seth Godin
One thing that most comic artists avoid is showing decisions. They show action, sure, and they show results, but they don’t show (because it’s difficult to show) the hero or the villain making a choice.
- Seth Godin
One way to become creative is to discipline yourself to generate bad ideas. The worse the better. Do it a lot and magically you’ll discover that good ones slip through.
- Seth Godin
Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow.
- Seth Godin
Our culture works hard to prevent change.
- Seth Godin
Our economy now rewards artists far more than any other economy in history ever has.
- Seth Godin
Out that expending emotional labor, working without a map, and driving in the dark involve confronting fear and living with the pain of vulnerability. The artist comes to a détente with these emotions and, instead of fighting with them, dances with them. The linchpin connects as a result of the indispensable nature of her contribution. The artist, on the other hand, connects because that’s what art is. The artist touches part of what it means to be truly human and does that work again and again.
- Seth Godin
Passion can overcome fear – the fear of losing, of failing, of being traditional.
- Seth Godin
Passion isn’t project-specific. It’s people-specific.
- Seth Godin
People don’t believe what you tell them.They rarely believe what you show them.They often believe what their friends tell them.They always believe what they tell themselves.
- Seth Godin
People have been indoctrinated so completely by their jobs that they don’t want to know how something works, they’re willing to accept that perhaps the laws of nature don’t work as they expect, and by the way, can I have the remote?
- Seth Godin
People have come to the erroneous conclusion that if they’re not willing to start something separate, world-changing, and risky, they have no business starting anything. Somehow, we’ve fooled ourselves into believing that the project has to have a name, a building, and a stock ticker symbol to matter.
- Seth Godin
Perfect is an illusion, one that was created to maintain the status quo. The Six Sigma charade is largely about hiding from change, because change is never perfect. Change means reinvention, and until something is reinvented, we have no idea what the spec is.
- Seth Godin
Perhaps your challenge isn’t finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
- Seth Godin
Permission marketing is marketing without interruptions.
- Seth Godin
Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education. Permission marketing is curriculum marketing.
- Seth Godin
Persistent people are able to visualize the idea of light at the end of the tunnel when others can’t see it.
- Seth Godin
Make it easy to believe.
- Seth Godin
Marketing is a contest for people’s attention.
- Seth Godin
Marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise.
- Seth Godin
Modern society is based on a modern idea: get the work done by replaceable cogs, by individuals programmed to do what they’re told, follow instructions and work cheap. The attraction of this system is evident by how easily ordinary organizations replace ordinary employees, and how eagerly schools indoctrinate their students.
- Seth Godin
Most competitors quit long before they’ve created something that makes it to the top.
- Seth Godin
Most of our lives in public are spent papering over, rationalizing, and otherwise denying our fear. We go to war because we’re afraid, and we often go to spiritual events for the very same reason.
- Seth Godin
Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe, it feels reliable.
- Seth Godin
My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
- Seth Godin
My friend didn’t understand what it means to be in the world, to be present and aware.
- Seth Godin
My new favorite word is ‘awkward.’…The reason we need to be in search of awkward is that awkward is the barrier between us and excellence, between where we are and the remarkable. If it were easy, everyone would have done it already, and it wouldn’t be worth the effort.
- Seth Godin