Nike is not about going to a ball game. It’s a business.
- Phil Knight
Quotees Archive
Nike was the great goddess of victory.
- Phil Knight
Nobody ever accused me of wisdom of any kind, let alone conventional.
- Phil Knight
Nobody roots for a product.
- Phil Knight
Not only was the casual shoe effort a failure, but it was diluting our trademark and hurting us in running.
- Phil Knight
Now that we had a name, we had to have a trademark for the side of the shoe. It was 1971, and Ford had spent $2 million getting a trademark. We didn’t have $2 million, so I went by the graphic arts department at Portland State, and there was a woman there saying, ‘I don’t know how I’m going to get enough money for the dress for this prom,’ And I said, ‘I have a job for you.’ I paid her $2 an hour, and she spent 17 and a half hours. So $35 and she came up with what is now the swoosh.
- Phil Knight
Once you hit the critical mass, you can’t push it much further. Otherwise the meaning gets fuzzy and confused, and before long, the brand is on the way out.
- Phil Knight
One of [Bill] Bowerman’s more legendary innovations is the Waffle outsole, which he discovered by pouring rubber into a waffle iron.
- Phil Knight
Our business practices are no different than those of our competitors, but we are bigger, and thus more visible, so we get more flack.
- Phil Knight
Personally, I think the failure to really kind of get his arms around this company and this industry led to confusion on behalf of the management team. And I didn’t see that getting any better.
- Phil Knight
Play by the rules, but be ferocious.
- Phil Knight
Sales were limited by how many shoes we had, shoes were limited by how many dollars we had to order them.
- Phil Knight
She came up with what is now the Swoosh for $35 which is a pretty good bargain.
- Phil Knight
Humor is always a risky business.
- Phil Knight
I am a man who has always needed heros.
- Phil Knight
I am pleased with the strides we’ve made in our global equipment business where revenues grew 41 percent this past quarter and 37 percent year-to-date, … The strong dollar continues to negatively impact our European results constant dollar revenues in Europe were up 23 percent in the second quarter.
- Phil Knight
I believe that continued strong consumer acceptance of our products at retail and the strengthening of our organization will enable us to manage through the challenges in our U. S. footwear business and lay the foundation for another round of growth.
- Phil Knight
I do not follow conventional wisdom.
- Phil Knight
I don’t consider myself enigmatic, but I don’t spend a lot of time thinking about my public persona.
- Phil Knight
I had been trained by him. I knew him. I loved him. I simply never took it personally. If I had anything to say about it, he was not going to leave.
- Phil Knight
I have worked at Nike and its predecessor company for 48 years. Some might call me a short timer.
- Phil Knight
I may be over the top on this, but I just don’t want to like my competitors. I want my people to believe that whenever he and our other competitors succeed, we will be less able to do all the things we want to do.
- Phil Knight
I said, ‘I’m not asking your permission, I’m just telling you, I need someone to look up to. You’re my new hero.’
- Phil Knight
I still get real nervous when I go in front of more than two people.
- Phil Knight
I used to believe that a good product sold itself.
- Phil Knight
I was so mad I ran a personal record.
- Phil Knight
I’m Phil Knight, and I don’t believe in advertising.
- Phil Knight
I’m in the shoe business. Look at these things. They’re called Tigers. I faked out the company. I’m the US distributor. Come with me.
- Phil Knight
I’ve always believed that businesses should be good citizens…
- Phil Knight
If you ask where Nike came from, I would say it came from a kid who had that world-class shock administered at age seventeen by Bill Bowerman.
- Phil Knight
If you want to spend time saying this is cool, you’re going to get your ass kicked.
- Phil Knight
In periods of stress and grief, not only does your mind do funny things, you say things that surprise you.
- Phil Knight
In the early days, anybody with a glue pot and a pair of scissors could get into the shoe business…
- Phil Knight
[On the Nike logo] I don’t love it, but it will grow on me.
- Phil Knight
[On the Nike name in 2011] I quite like it now.
- Phil Knight
[On the Swoosh] It was 1971 and Ford had spent $2 million getting a trademark. We didn’t have $2 million. So I went by the graphic arts department at Portland State
- Phil Knight
[On working at Nike for 48 years] In those 48 years, I have never had a promotion. but it had its other benefits.
- Phil Knight
A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
- Phil Knight
A decade and a half ago an ‘Esquire’ magazine reporter, noting our advertising played up the heros as aspects of great atheletes asked the question, who is your hero? My answer was simple. My college track coach and partner, Bill Bowerman. He had won four national championships, coached more sub four minute milers than anyone when he retired. He was the 1972 Olympic coach yet he insisted he was not a track coach. He was a professor of competitive response.
- Phil Knight
A few years ago there was a poll in china to name the greatest man ever. The winner was Mao, but there was a tie for second between [revolutionary hero] Zhou Enlai and Michael Jordan of the Chicago Red Oxen!
- Phil Knight
Access to play should be a kid’s inalienable right.
- Phil Knight
All a bliss state like California does is spoil you.
- Phil Knight
America gets its opinions from advertising.
- Phil Knight
American running shoes were still made by offshoots of the tire companies, cheap and terrible. They cost five bucks and gave you blood blisters…
- Phil Knight
As a freshman, I had to make one hell of an adjustment. I had to go from being a good high school competitor to a locker room with three Olympians in Dellinger, Bailey, and Grelle. Four, if you count Burley coming in my senior year. If you ask where Nike came from, I would say it came from a kid who had that world-class shock administered at age seventeen by Bill Bowerman.
- Phil Knight
At first, we couldn’t be establishment, because we didn’t have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we’ve had to modify our culture and become a bit more planned.
- Phil Knight
At the end of the day, I guess my feeling is that it was sort of a failure to communicate.
- Phil Knight
Blue Ribbon Sports of Portland, Oregon. Sorry I’m all out of cards. Boy, does your country ever eat up business cards.
- Phil Knight
Do the Right Thing.
- Phil Knight
Even though about 60% of our product is bought by people who don’t use it for the actual sport, everything we did was aimed at the top.
- Phil Knight