Quotees Archive

Eighty-five per cent of the crowd is going to fall in love with me – they’re going to feel it, wow. But fifteen per cent are going to think, ‘This guy is obnoxious.’ I spend enormous time with them – every negative review of ‘Crush It!’ on Amazon has a response from me – and I can probably bring back ten of the fifteen.

- Gary Vaynerchuk

Even though I’m a hype man myself, I like the practicality of it all. People who understand how to turn a profit. At the end of the day, this is still business so I’m looking for real practical knowledge of how to actually make money, not necessarily raise it.

- Gary Vaynerchuk

From age 16, I lived and breathed wine. I read every magazine and book about wine.

- Gary Vaynerchuk

Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.

- Gary Vaynerchuk

Here’s how I work: It’s 2013, and most marketers are operating like it’s 2009. I’m always trying to market like it’s 2015, but not like it’s 2020. A lot of my contemporaries who understand where the world is going, go too far out, and aren’t practical. I have always prided myself on being visionary, with a heavy practicality.

- Gary Vaynerchuk

I always say that the real success of Wine Library wasn’t due to the videos I posted, but to the hours I spent talking to people online afterward, making connections and building relationships.

- Gary Vaynerchuk

I am surprised by how not-adopted the video reply has been. What keeps other people from doing it, I think, is that they think a video comes across as ‘I’m cool, look at how many e-mails I get.’ That perception doesn’t scare me, because I know who I am.

- Gary Vaynerchuk

I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get.

- Gary Vaynerchuk

I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That’s always been my competitive advantage.

- Gary Vaynerchuk

I attract a crowd, not because I’m an extrovert or I’m over the top or I’m oozing with charisma. It’s because I care.

- Gary Vaynerchuk

I definitely think there’s some way to understand how people emotionally feel about somebody, but I don’t think data collects it. They’re not going to click your bit.ly link or click your TweetMeme retweet every time.

- Gary Vaynerchuk

I do not believe that people want to work hard enough and they want to find the quick Twitter, SEO. Anybody who’s obsessed with SEO has lost already, period. I believe that firmly.

- Gary Vaynerchuk

I don’t know how you can justify leaving any engagement behind in the social Web of 2011.

- Gary Vaynerchuk

I don’t want anybody to not recognize how appreciative I am of the volume of e-mails I get.

- Gary Vaynerchuk

I find it fascinating that a lot of business books that do well are from people who’ve never made any money in business.

- Gary Vaynerchuk

I hate how many people think “glass half-empty” when their glass is really four-fifths full. I’m grateful when I have one drop in the glass because I know exactly what to do with it.

- Gary Vaynerchuk

I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on ‘Wine Library TV’ tomorrow. Monday’s episode is always the best, because it’s hot off the press.

- Gary Vaynerchuk

2006, I started ‘WineLibrary TV.’ To build ‘WineLibrary TV,’ I started using Facebook, Tumblr, and Twitter in 2008.

- Gary Vaynerchuk

99.5 percent of the people that walk around and say they are a social media expert or guru are clowns. We are going to live through a devastating social media bubble.

- Gary Vaynerchuk

A broad trend I’m completely obsessed with is mobile commerce. Like completely. I’m completely convinced that everybody’s going to be buying from their mobile devices. Whoever can claim that space or be in that space, I’m very interested in.

- Gary Vaynerchuk

A penguin cannot become a giraffe, so just be the best penguin you can be.

- Gary Vaynerchuk

A story is at its best when it’s not intrusive, when it brings value to a platform’s consumers, and when it fits in as a natural step along the customer’s path to making a purchase.

- Gary Vaynerchuk

All your ideas may be solid or even good .. But you have to Actually EXECUTE on them for them to matter.

- Gary Vaynerchuk

Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I’m saying it’s already been done because I lived it.

- Gary Vaynerchuk

As much as I love crisp, clean whites, there’s always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving.

- Gary Vaynerchuk

Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I’m going to continue fighting for the end user.

- Gary Vaynerchuk

Beaujolais is so underrated.

- Gary Vaynerchuk

Best wine if you’re stranded on a deserted island? 1982 Salon Champagne.

- Gary Vaynerchuk

Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn’t care about Chateau Pichon-Lalande, then you have a problem.

- Gary Vaynerchuk

Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.

- Gary Vaynerchuk

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