Will this system work for my orthodontic practice?
Business Coaching for Orthodontists
“The biggest thing for Clay and his team is they over deliver.”
My name is Joe Lai and I’m with Kirkpatrick & Lai Orthodontics. At Kirkpatrick & Lai Orthodontics we create beautiful smiles by straightening kids’ teeth and adults’ teeth. The services that Clay and his business coaching for Orthodontists team provide would be something like how to get more customers into my business and get the message out that I’m the best orthodontist in Tulsa. He does that by social media. We get the word out through videos and pictures. And being just taught mind awareness as we always say.
Also with how to reach out and create that bond with my referring doctors. He helped me kind of get somebody in house to go out and meet doctors and help me continue building that relationship while I do the work. Website, the website’s so majorly important. We get several patients through our website. And what he’s doing is there’s a certain way you want your website to look and certain content. Because you want call to action items in your website and we didn’t have that before so now we get seven or eight new patients just through the website alone.
Clay and his team are, I would just say they’re over the top. I mean, nothing is too big, nothing’s too grand for Clay and his staff and his team. I mean he says, “Boom,” he really means it. I mean they over deliver really to be honest with you. And they come up with ideas that are just top notch and if you don’t like something great, move on, he’ll figure out something that works for your style and your identity. But I’ll just say the biggest thing for Clay and his team is they over deliver.
Clay and his team help create that culture also for your business that, “Hey, we got to get things done in a timely manner.” Holds me accountable to do certain tasks so that we can create things in a timely manner. There is a sense of urgency that he creates and it’s a lot of it’s through his enthusiasm. He’s always on the go so it puts you on that same mindset of, “Hey, let’s get this done. Let’s work hard but let’s also have fun with it.”
When I went to orthodontic school we got zero training on marketing. Actually when we got out of school, when I got out of school 18 years ago it was taboo to actually do any marketing. The most you could do was put your name in the yellow pages. And so now it’s pretty common knowledge and pretty mainstream to go ahead and get your name out there, tell everybody your story, who you are, what you’re about. If you don’t do that, it’s a leg of your business that you’re lagging behind. Because you could be the best orthodontist or the best whatever but if people don’t know that, then you won’t get the customers coming in.
I meet with Clay and his business coaching for Orthodontists team every Friday about 11:00 and to be honest with you, at the beginning I wasn’t that thrilled with it. Coming in every week just seemed like a lot but for me, I find the marketing aspect interesting. I enjoy it. I love working with Clay. I think it’s the main reason why. I’ve built a relationship with him. I think it got to a level now we’re pretty good friends. And so to me it’s enjoyable. I really enjoy the creativity and how when you put the energy into it and the work into it, how you get, everything comes back and it works. I’ve worked with Clay and his team for about, oh I think it’s about three years, and every year’s just gotten better and things have grown more every year.
I’ve been trying to get my wife and her pediatric dentist office and partners onboard with Clay for awhile. I just saw that they were getting stagnant in their practice and times were getting slow for them and they needed more referrals. And I knew that Clay could definitely help them out by even just one thing, which would be change your website. And just by doing that you’re going to get patients very easily. But another thing too they needed to change their culture and their mindset of how to bring in patients. And creating a brand as well for them. And giving them more of an identity so the whole staff could rally around it.
For anybody that’s coming out of school or just starting new with a business of any sort, be it medical or anything of that nature, I would highly recommend Clay helping you create that business model. We’re trained to do what we’re trained to do but we’re not trained to do the business aspect or the marketing or how to deal with a patient or our staff. Clay can pretty much do all of that but what I like the most about Clay and his staff is that everything’s in house. I don’t have to go to one place to do my website, I don’t have to go somewhere to do my videos, I don’t have to go another place to shoot photographs, somewhere else to do web content or team business coaching for Orthodontists or entrepreneurship. Clay pretty much is the total package. He’s really a great mentor so if you’re new and starting a business and you want to avoid all the pitfalls, I would definitely hook up with Clay and his team.
If someone’s not using Clay and his team to help build their business, they’re missing out on a lot. There are so many details and so many aspects of creating a business that Clay really makes it simple, makes it fun and you learn so much in a short amount of time that I think he’s the best entrepreneur, business coach, marketer, you name it, the guy and his team’s got it all going on.