Clay Clark | Part 3 – The Journey From Buyer To Big Fans With Arthur Greeno + The Magic Of Candid Feedback

Audio Transcription

So many different times in my life, I’ve played with broken or hurt things, broken foot, broken leg, broken hand, broken arm, broken sternum, broken collarbone. I could keep going if I just thought more about bones. Why, man? Because I loved it. I loved playing the game. I was passionate about it. One of the reasons I even get encouraged at seeing all of you here, you know why I get encouraged by that is because you could be anywhere doing a lot of different things, but you chose to be here Some shows don’t need a celebrity narrator to introduce the show But this show does in a world filled with endless opportunities Why would two men who have built 13 multi-million dollar businesses? five hours per day to teach you the best practice business systems and moves that you can use. Because they believe in you. And they have a lot of time on their hands. This started from the bottom, now they’re here. It’s the Thrive Time Show starring the former U.S. Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body. Dr. Robert Zulman. Two men, eight kids, co-created by two different women. Thirteen multi-million dollar businesses. We started from the bottom, now we’re here. We started from the bottom, and we’ll show you how to get here. Started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, and now we’re at the top Teaching you the systems to get what we got Colton Dixon’s on the hoops, I break down the books Z’s bringing some wisdom and the good looks As a father of five, that’s why I’m alive So if you see my wife and kids, please tell them hi It’s the CNC, up on your radio And now, 3, 2, 1, here we go! Started from the bottom, now we’re here Started from the bottom, and we’ll show you how to get there Now I’m going to be real. Landscapers have a reputation for peeing in your lawn. You hire them, they pee in your lawn. That’s okay, I do that too. But I mean, someone else’s lawn, I guess the customer’s lawn. They have a reputation for wearing pants that don’t fit. You would say, if you ran a landscaping company, you would make sure that the people showed up looking sharp. I would put them in a uniform. In a uniform. Yep. Okay. Now, let’s pretend that I’m a contractor watching this. I fix walls, I build walls, I build kitchens. What could I do to wow customers and to create viral apostles? Well, a lot of it is the extra things. What extra things are you doing for them? For example, and I’m not a contractor, so if I had somebody coming to repair a hole in the wall and yet I look over there and there’s another small hole because I have six kids and someone decided to play golf in the living room, not that that happened, I’m going to go ahead and patch that hole on me. You put that on the invoice and say, I did this, and I did this for free. Thanks for being a customer of mine. I’m going to walk away going, that guy was cool. I’m going to tell you a story, because I think this might help. The thing is, is that all of us can find a way to wow the customers. And I’m trying to hit you, kind of put you on the spot a little bit, to see how your mind works, because you’re really creative at this. There’s a taxi driver in New York, and we’ve all probably heard a story similar to this. There’s a taxi driver in New York. He picks me up at the airport. And I remember I get picked up at the airport, and I was super upset because my wife couldn’t go on the trip at a speaking event, and she forgot her license. So she couldn’t get on the plane. So I’m in New York by myself, and I’m in the taxi, and the taxi driver says, where are you headed? And I tell him, and he says, well, what kind of music do you want to listen to? Now I’m immediately thrown off, like what kind of music do I want to listen to? R&B bro, R&B, like Luther Vandross, something like that. You know, Keith Sweat, give me something like that. He’s like, okay, okay, I can do that. So he puts it on and I’m going, oh, that’s kind of cool. Now I see on the fare, it says, you know, New York has a standardized fare. Basically all the taxi drivers have to charge. It says, what would you like to drink? And I’m like, what would I like to drink? So I’m saying, well, what are my options? And he says, well, and he passes me back a laminated card that’s got Coke, Sprite, water, tea, you know, all these different options. I’m like, orange juice. He’s like, okay. Then he’s like, well, what are you doing while you’re in town? I’m like, well, I have a speaking event up here in Northern New York, upstate New York. He says, okay, what kind of things do you like to do? So I’m rattling off some things I like to do. He says, well let me go ahead and he gives me the right brochures. This is a cab driver in New York where they have a standardized fee. You’re not allowed to charge more or less for the fee. There’s a one mandated fee that the sensational government has decided that the taxi drivers have to charge. So what am I starting to feel as I’m getting done with this trip? I mean I’ve only been in the car with the guy for like seven minutes. I’m going, says the fare, $15, whatever it was. I mean, internally, I’m going, if I’m not a terrible person, I at least have to pay for the beverage and the brochures. And I tipped the guy like $30 for like a $15 cab ride. And I’m thinking, how many people do that? But you walked away happy that you paid that. Boom. Well, then another story that comes to my mind is I was out speaking for an event out on the West Coast there near Hollywood, actually at the Crown Plaza at Hollywood. And the limo driver that picks me up, I asked him, you know, so who all, what famous people have you picked up over the years? And he says, oh, and he starts listing off all these celebrity singers and actors and all that and football players. And then he just starts singing, though, while I’m driving. And I’m thinking, this is odd. Well then I start realizing he is good. I mean he’s got a talent, it’s a gift. He doesn’t have obviously a lot of money because he’s driving a limo for a living. He doesn’t have a lot of capital. He doesn’t have probably a lot of education, but he’s using his voice as an extra value add. And again, I felt compelled to tip the guy. And I’m just thinking about if I’m an accountant I guess, would it hurt for me to include one free service on my line item if you didn’t want it? Absolutely not. Absolutely. Just put, hey, we did your extra data entry free on us. Thank you from Greeno and Clark Accounting. Would it hurt to say, hey, we did a deep dive audit for you, Mr. Greeno, and we found that you missed $800 of deductions? I mean, no, it wouldn’t. Let’s do another one here. Let’s say that I’m a doctor. Okay. And I’m watching this. Doctor. Doctors famous for having waiting rooms where you wait, and then you get into the waiting room. After you get seen, then you go to another room where you wait some more. If you’re a doctor, how would you create a viral apostle relationship with your customer? Okay, I would. First of all, what does the waiting room look like? I mean, you go into a lot of doctors’ waiting rooms, and they’re basically showing soap operas or other stuff in there. So maybe you have different options on there. So you’d just change the whole atmosphere? I probably would. OK. I would make it a little more relaxing. The chairs are horrible in those places. I’d put some recliners in there. Now I shouldn’t totally plug in particular particular brands, but we’re going to. There’s a company called Vitology out of Austin, Texas. And these guys have, at least at the time of this taping, they shot, they offer like wraps, healthy food, snacks, beautiful ambiance, neat atmosphere. It’s fabulous. I don’t know why most doctors don’t do it. It’s not that expensive. I’ve got a chance to talk to some people who work there. It’s incredible. Well, and when you walk into a lot of doctors’ offices, as soon as you walk up, there’s a person sitting behind that glass. Hello. That. Yes, exactly. You waited on me yesterday. But that’s kind of how it is. You ever see it fill out this clipboard? Absolutely. So how can you make that more pleasant? You know, maybe, why don’t you have a seat? We’ll be out there to talk to you. They go out there, you know, the person’s comfortable, you visit with them. Here’s what you need to fill out. You know, I’ll be right over here. Just wave at me when you’re ready, and I’ll come out and take care of that for you. Now, let me ask you this. If I own a gas station, restaurant, slash truck stop and gift shop, how can I take merely satisfied customers and turn them into viral apostles? If I’m that guy who owns the gift shop, meets the truck stop, meets the restaurant, meets the gas station, right by where we go to church. That’s right. First of all, you need to improve your burritos because they’re horrible. Okay, whatever that… we go to a church in an ambiguous area, we don’t tell you where we go, but the burritos are bad there. Okay, so I would start with, again, what does it look like when you come in there? Sometimes those places are just overwhelming when you walk in. It’s like, where do I even go? Where do I even start? Make sure that the person behind the counter is making eye contact, watching that door. As soon as that door opens, welcome to wherever you’re working at. What about a tag agency? Can you fix that? How do you make it viral? If you owned a tag agency, I know if I owned a tag agency, I would be like, this is a great business because everyone has to come here. It’s like mandated by law. I’m just thinking for me personally, I’m putting like a pinball machine in there. I’m putting video games. I’m putting in like a coffee bar. I’m putting in really cool chairs and decor. What kind of stuff would you do to overhaul this tag agency so we become the boss. We become known for being the best tag agency in Tulsa. Well, I’ve actually seen a tag agency you go into, and the guy loves trains. So he has trains everywhere in this place. He has old license plates all over. You’re kind of walking around looking. He has newspapers, old newspapers, like from when World War II, where Pearl Harbor got bombed. Gosh, I want to go there. And so you’re looking at it. But then the people are just super friendly. They’re more interested in helping you than they are coming up with reasons why you can’t get your things done. Now, final one. This might be a tough one to stump you on how we can create viral apostles. If I’m an attorney, what can I do to create viral apostles? Is it even possible? I think quit lying. I think it is. Again, what was it like when you went in there? Can they add some added value services in there? Can they meet you out where you are? I have one that really just blew my mind today. Wes Carter is an attorney that I work with. His company, Winterson King, has done a great reputation. They’ve done legal work for Joel Osteen and different other projects. He says, he always does this, I’ll have it to you by the end of the day, and then before that he has it. I’ll have it to you by 5 and at 3 you have it. I’ll have it to you by 7, I’ll get it to you, and he gets it early. It’s the whole game of I’ll get it to you by Monday and then he have it by Friday. It’s just that whole thing. It’s amazing stuff. So really in your mind, I mean any business, we can create viral apostles simply by focusing on wowing the customer. Right. And then the other part is that what do your customers desire? We talked about surveys out there. It wouldn’t take much to go out there and just ask your customers, if you were to come here and walk away and just say, wow, what would impress you? Let them think about it, and then you can take what they have and move forward. So as another tool, we could benchmark in somebody else. We could have a mystery shopper shop and tell us how we’re doing. We could survey customers to see how we’re doing. Or we could actually do kind of our survey. I’m just going to call this the Utopia Survey. But we could basically sit down with a customer and ask them what they would want in their ideal situation. Yes. Okay. Awesome. Well, Arthur, I appreciate you letting us borrow your brain for a few minutes here to learn about how to create viral apostles. Is there any book that you would recommend for me to read at home, a business owner out there? Any books about creating an awesome customer service experience? There is a book out there called Create Raving Fans. Yeah, are you into this book? Is that decent? Absolutely, great book. Okay, awesome. Well, for more information on how you can increase the level of customer service in your business, we’ve got some neat downloads associated with this video. And I just really do appreciate your time. And let us borrow your brain, sir. My pleasure. Arthur Greenough, how are you, my friend? Great. How are you? I’m doing super well. I’m kind of in that zone of super wellness where it’s almost too good. You know what I mean? I do. I do. It’s almost. Now, real quick, quick story. Tell the folks at home what you did with alligators yesterday. Because this doesn’t relate at all to quality, but I think they need to know that you are, in fact, a human and not just a quality Nazi. Tell them what you did with the alligators yesterday. Well, you know, we did what everyone does with alligators. And we brought them to the house and we threw them in the pool and then we let all my employees come over and swim with the alligators. Just real talk though, you actually took real alligators and then you taped their, what do they call it, a snout? Did you tape their snout? I don’t know what it’s called, but we tape the shut. Their beak. You tape their mouth shut. Their teeth. Their teeth. And you threw them in. How many alligators were in the pool? Two. Two. This is just the kind of thing that he does. That’s just real talk there. So we need a PETA disclosure here. Now we’re going to segue right into quality and about how Kander produces quality products and services. Yeah. Now, Arthur, a lot of people watching this, I know, we have either we have employees or we either have a business or we want to start a business. And when we want to do that, what happens is that we ultimately have to convince a group of people to work with us to help us achieve our goal, as opposed to against us to keep us from achieving our goal. And so we have to be candid with our people in order to help the company improve. And so I’m going to read the definition of the word candor as described by Webster. It says, unreserved, honest, or sincere expression. So Arthur, in your mind, why is it so important for business owners and managers to seek candid feedback and constructive criticism from the actual customers? Well, I think that if you don’t know what you don’t know, you can’t grow. If you don’t know what you don’t know, then you can’t grow. It’s like a hip hop artist. OK, don’t know it. OK, that’s just us. We’re just down with hip hop. OK, so what you’re saying, though, is that you want to seek out the feedback. And so if your chicken doesn’t taste good, you want to know about it. Absolutely. I want to know as fast as we can. And customers are actually really good at giving you candid feedback. So, Arthur, in your mind, why do most people struggle with being candid about the, like, just an example. I know you have customers that you said don’t have a problem telling you that they’re upset. And there’s also a bunch of data that talks about customers who are not upset, or customers who are upset won’t sometimes tell the restaurant, they’ll just go somewhere else. Why is it that some customers won’t tell you that the food’s bad and they’ll just go somewhere else? Well I think some of it is they think that either we’re not going to change it or they think that you know it’s confrontation, they don’t like confrontation, or that that we’ll be upset by it or they might hurt our feelings about it. There’s a number of reasons on why they wouldn’t be candid. You started owning your own Chick-fil-A store when you were 22. Is that right? How did you train yourself to actually seek out the criticism from customers, the feedback, as opposed to just wanting praise all the time? How did you train yourself? How did you get used to that? Well, OK, first of all, it is a process of getting used to it. There’s no liking it. I mean, we want to hear praise. I mean, one of our biggest needs as people is to feel accepted. And when somebody comes up and says, I ate at your restaurant and your chicken sandwich tasted like chicken jerky, you don’t want to hear it. But you have to hear it. Because you can’t improve and you can’t fix things if you don’t hear it. If you’re watching this right now and you’ve kind of slid into this justify culture, I know that I did this with my business for at least the first four or five years. Where anytime someone complained, it was because they did something wrong. So if a customer ever said, well, the reason why Hey, I was very frustrated your DJ was not very entertaining. Then I’d be like, well, it’s because you You obviously don’t understand the word entertainment. That’s what I thought. You know, I always was thinking Well, it’s obviously because you’re weird or obviously because of but at a certain point Through much mentorship and much failure. I learned that I had to seek criticism and actually say, well, could you tell me what your expectations were and maybe where we were and kind of how we missed the mark? Yeah. And just learning, it helped me so much. I started I remember, I’ll never forget, I asked one lady, I said, well, when you said we’ve missed the mark, what do you mean? She said, well, it just wasn’t professional. I said, well, could you maybe define that for me? I just want to know exactly what we did wrong. She’s like, well, your DJ showed about 30 minutes late, you didn’t follow my Well, I started realizing that was almost an epidemic within our company, where these same problems were happening week in, week out, but no one was telling me. And so I had to kind of learn to seek out that feedback. Now, as a business owner, I know it’s hard to deal with the candid feedback from customers. But the business owners that I’ve consulted, the business owners that I’ve met who are the top level entrepreneurs actually have got to a point where they want to know. They don’t want to know like it feels good, but they want to know because it helps them grow. Absolutely. What systems have you put in place so that you hear from your customers and you hear that feedback from them? What kind of things have you put in place so you have a pretty good pulse as to how they’re feeling? What AAA Incorporated puts on us is a process where we survey our customers. Now, there are pros and cons of that. There’s that the customer gets to let us know how they’re doing. It also compares us as a chain, so I can know if the store right down the street from me, if they’re having better scores in their drive-through and they’re saying their drive-through is faster, I’ll send my employees to that drive-through and say, hey, find out what’s going on with those guys. Let’s figure out what they’re doing right. And so Chick-fil-A does that. But then I’ve also, on our level, I’ve lived in Tulsa for many years, and I know a lot of people in Tulsa. And in fact, just the other day, I got a text from one of my friends about what happened, about his drive-thru experience. And we immediately sent that to my store. We printed it up on a document, and we put it up to share with the employees and say, guys, here’s where we missed a drop, we dropped the ball. And I’ll be honest, we dropped the ball all over the place on this one. And so we had to kind of re-look at our procedures. I will say this, the one thing is, I think a lot of people really struggle with this, but I just want you to get over it if you’re watching this. I don’t care if the companies thrive, where we’re producing entertainment, where we actually are traveling around the world and interviewing some of the top entrepreneurs in the country. We’re producing this entertaining education, whether it’s Thrive, whether it’s your local church, whether it’s a college, whether it’s the business you own, the business I own, we all are going to miss occasionally. We’re all going to miss the mark. Everybody’s going to make an error. It’s not a deal where you have to be perfect. It’s more of a deal where you strive for perfection and when you miss you need to know about it right away so you can fix it. I think Thrive is a great example of that. I remember when we were first starting out how you had taken a crew of people to go do a video shoot and some of them were not in the right uniform. You learned from that and from the feedback and you were able to turn around and make a list of this is how we’re going to dress. And we had a big discussion about how should we dress, how should we not dress. Big. It’s big. And those are the learning opportunities. Now, here’s the issue, though. Here we go. So now, you as the owner are good at taking feedback. You’re getting constructive feedback from customers. Yes. You know that as a company, you’ve dropped the ball in some capacity. Now, you have to tell your employees. Now, there’s two ways to do it. There’s the one where you say, hey, Arthur, you’re a good guy. You are a good guy. We had a customer complaint. I’m sure it wasn’t your fault, but you’re a good guy and you do a great job. And so I wanted to share with you some feedback they had. And I share the feedback and then you might respond and say, well, that’s not my deal. That’s somebody else’s deal. That’s not my deal. I’m like, okay, well, and then basically nobody ever takes the blame or ownership of it. Nobody improves. Nobody ever knows because I never really get down to the brass tacks of it. So it’s kind of like I avoid being candid with you so I don’t hurt your feelings. How have you learned to be candid with employees when you’re giving that feedback to them? Well, I found that it hurts when I’m candid with them and we can get to it and get it fixed and move on, it actually saves our relationship. Versus later I get frustrated saying, we’ve talked about this four times, but the truth is, Arthur was never clear when we talked about it the other three times because I was trying to worry about their feelings. Now, I do think we do have to use wisdom. I had a girl one time work for me and she needed some makeup. And I was very young and I went home to my wife and I said, I made an employee cry today. And she said, what did you tell her? And I said, well, I said she needed to wear some makeup. She goes, how did that go? How did you say that? And I said, well, and I’ll tell you right now, I was not very smart. And I said, well, sometimes sweetheart, if the barn needs painting, you gotta paint it. That’s what you said to her. That’s what I said to her. And she cried, and I went home, and my wife beat me. If the barn needs painting, sometimes you have to paint it. So I’ve learned since then that if there’s ever a situation like that, I’ll call one of my FEMA managers and we’ll agree upon what needs to happen, and I will let them handle it. Now, as one of your new quotes sometimes you know if you put lipstick on a pig it’s still a pig. Did you say that? No I haven’t said that to someone but I’ve thought it. Okay. Wow. But you know what, I didn’t know any better. I was like let’s fix the problem. I mean that was my mindset. My mindset was fix the problem, let’s get on with it. And that’s what I blurted out and it you know it takes practice. Being candid with somebody and not stepping on toes is an art. Now Jack Welch, the former CEO of GE, this guy grew GE every year that he was the CEO by massive amounts, widely regarded as one of the top CEOs of all time. He says you simply cannot manage people to better performance if you do not give candid, consistent feedback through a system that is loaded with integrity. Why can’t you be a manager and be a successful manager if you’re not candid? Why in your mind? Because you’re not being honest with them. Because this is a problem that you have whether in your business or with yourself as a leader saying, hey, I have a problem with the way this person is behaving and you’re not telling them. It discredits you. And you know what? The employees know. Most of the time the employees know, you know what? I only did that with half heart. I didn’t do it right. And boy, I got away with it. Now, I had a move that I used to do once I started learning to be candid. Any employee who was not difficult, I would be candid with. So any employee who could handle criticism, I’d be like, so the guy who could handle it, I’m like, look, you have to do that better. OK, I mean, you did this well, but you got to answer the phone this way. This is how you answer the phone. And I can be candid with that guy because that guy could handle the feedback. But the exploder, there’s always an exploder in your office who you give them any feedback and they’re like, well, geez, I’m being micromanaged. You know, I can’t be I can’t work under these conditions. I would never give them feedback. So I’d kind of avoid giving candid feedback to the exploder and just give it to the non-exploder. How did you learn the art of being candid with your whole staff all the time? Because I mean you have exploders in your office and you have the timid people and the people who want the feedback and how did you? Well what I found through a lot of pain is that if I’m living in fear of that person exploding on me then it never gets fixed. And I can’t move on to that level of excellence that we need to have because I’m living in fear. And so to me it’s one of those, let’s get past that, let’s move on. So yes, the pain, there’ll be a pain as a person explodes, but the end result is they work for you. And if you need to remove them from that situation, then you need to remove them from that situation. Now I want to speak directly to you as a Thriver if you’re watching this and you’re having a hard time being candid. If you cannot be candid with the exploder on your staff or that type A personality, what you’re going to end up doing is you’re going to end up working for your employees. That’s absolutely right. And so I know at least right now, three or four examples of people right now that I am talking to right now that I’ve met at conferences who’ve called me about some consulting deals and they have said, I just, I have no problem being candid with anybody except for this person. They blow up every time you try to give them feedback and so I just kind of don’t. And you can’t do that because then they end up being the boss. So you’ve got to be candid all the time. You have to. Now, I struggled mightily for years to grow my businesses, for the first four or five years because I just couldn’t be candid. I couldn’t do it. I couldn’t execute my plan because you need people to execute the plan. Now Jack Welch says this, he says, being able to execute is a special and distinct skill. It means a person knows how to put decisions into action and to push them forward to completion through resistance, chaos, and unexpected obstacles. People who can execute know that winning is about results. Talk to me about how you’re able to be candid, to push the idea through, even when the team is not excited about it. Well, sometimes when you’re being candid with someone, it’s not your results. It’s not about, sometimes it’s not about how Arthur feels. If we look at customer service data, and the customer service data is saying that we’re slowing the drive-thru, it’s real easy for me to sit down with my team and say, guys, this isn’t Arthur saying we’ve got to go faster. This isn’t about Arthur’s micromanagement. The customers are stating you’re slowing the drive-thru. So what do we need to do to improve that? And so when you have those levels, and we talked about this earlier, when you have those levels of quality reinforcement in there, then it’s real easy to pull the data. So do you put your own feelings aside sometimes though? So you were saying here that when you talk to an employee and give them candid feedback, it might not be something they want to hear and it might not feel good, but you might not even want to be candid with people sometimes. As the owner, you might not want to, you might not feel like being candid because you want to avoid that confrontation, but you just said it’s not about how you feel sometimes. It is. It’s not about how you feel sometimes. How often a day do you have to put those feelings aside? Because I know you’re one of the most non-confrontational people I’ve ever met. I mean, you are just, you really don’t want to be confrontational, but you will be if you have to. Right. I know that’s like the last thing you want to do. Yeah. Do you have to on a daily basis kind of set your emotions aside and go, well, okay, here we go, and you just hop into it? A lot of times. But if you put great people in place, for example, I have a great manager that works for me and he’s really good at that. So I will, if there’s issues we need to deal with, I will bring it to him, which is natural protocol anyway, and say, okay, I need you to deal with this employee on this and take care of these things. And then we’ll sit down and and and talk about it that way I still get to be the good guy you know and in that realm you know the employees want me to be the motivator You know and again. I have 150 employees, and so I’m different than the person who might have 10 You know I’ve been there when we had 10 employees when I first started the store And so I was I was the guy I was a guy that did everything at the the disciplinary action the checks the the plumbing I did it all and so I’ve had my share of that. Now if I’m watching this and I am struggling to get things done and to hold my team accountable to these high quality standards because I really am struggling having those difficult and candid conversations, I just really struggle with having those difficult, candid conversations, what advice would you give me? Who do you hang around with? If you are sitting down with other with other business owners in your same The same type of business that you work with or people that you respect you will find that you’re not alone in this and sometimes that person just Holding you accountable saying hey have you had that discussion with so-and-so yet? That’s a big motivational tool to make us get it done. Do you ever get hateful emails from people you have to let go? Yes, okay. I just got one last Tuesday and it was awesome. It was a deal where when we do recording things with Thrive we have certain standards. Those standards aren’t being hit sometimes. I know that it’s difficult, it’s not fun to tell somebody for the fourth time that they’re not hitting that standard. Is their lack of quality going to define me? Or am I going to say, no, no, I’m not putting up with that anymore and you have to move on. I know it’s tough. I know it is tough. And I know sometimes you can’t lead without irritating people occasionally. So it doesn’t feel good, but it has to happen, right? I mean, don’t you? Yeah. Okay. Well, I think that also when that happens, when you have that explosive personality or something, they’re going to tell you things that you need to know, that you may not know. And maybe it’s because they’re, you know, normally when they’re exploding on you, they generally don’t have it all together. Okay. And, uh, but even when you get those hateful emails, I mean, I’ve gotten some over time, but you can look through and go, well, this is accurate. And this is accurate. It’s right. You have to filter through it and say, well, this is a truth statement. Yeah. And so you can, you know, maybe throw 90% of it out, but you can take the 10% and, you know, it’s either things I need to change about myself or things I may need to change about some leadership. I found out I had a letter recently that an employee that they went through and just trashed every management person including myself and told us issues that were going on with each person and I learned a lot about my staff that I didn’t know existed and I was able to actually use that as a tool to sit down and say is this accurate? And so sometimes having that explosive personality, you know, isn’t a bad thing. Okay. Well, Arthur, I appreciate you talking about this because I know it is an being candid is an issue that a lot of business owners have. It’s really hard to be direct with people sometimes. The book Winning is a great follow-up reading for anybody watching this. If you want to read the book Winning by Jack Welch. Winning really lays out the concept of how to be candid in great detail. But I know as a guy who’s run a Chick-fil-A, two Chick-fil-A’s with a high standard of excellence for years, you’re a great resource to pull from. So thank you for letting us borrow a minute of your time, my friend. My pleasure. Take care. JT, do you know what time it is? 410. It’s TiVo time in Tulsa, Roseland, baby. Tim TiVo is coming to Tulsa, Oklahoma during the month of Christmas, December 5th and 6th, 2024. Tim Tebow is coming to Tulsa, Oklahoma and the two day interactive Thrive Time Show Business Growth Workshop. Yes, folks, put it in your calendar this December, the month of Christmas, December 5th and 6th. Tim Tebow is coming to Tulsa, Oklahoma and the Thrive Time Show two day interactive Business Growth Workshop. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old. And a lot of people, you know, have followed Tim Tebow’s football career on the field and off the field. And off the field, the guy’s been just as successful as he has been on the field. Now, the big question is, J.T., how does he do it? Well, they’re going to have to come and find out, because I don’t know. Well, I’m just saying, Tim Tebow is going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast in Tulsa, Russia. Folks, I’m telling you, if you want to learn branding, you want to learn marketing, you want to learn search engine optimization, you want to learn social media marketing, that’s what we teach at the Thrive Time Show two-day interactive workshop. If you want to learn accounting, you want to learn sales systems, you want to learn how to build a linear workflow, you want to learn how to franchise your business, that is what we teach at the two-day interactive Thrive Time Show business workshop. You know, over the years we’ve had the opportunity to feature Michael Levine, the PR consultant of choice for Nike, for Prince, for Michael Jackson. We’ve had the top PR consultant in the history of the planet has spoken at the Thrive Time Show workshops. We’ve had Jill Donovan, the founder of rusticcuff.com, a company that creates apparel worn by celebrities all throughout the world. Jill Donovan, the founder of rusticcuff.com, has spoken at the two-day interactive Thrive Time Show business workshops. We’ve had the man who’s responsible for turning around Harley Davidson, a man by the name of Ken Schmidt. He has spoken at the Thrive Time Show two-day interactive business workshops. Folks, I’m telling you, these events are going to teach you what you need to know to start and grow a successful business. And the way we price the events, the way we do these events, is you can pay $250 for a ticket or whatever price that you can afford. Yes! We’ve designed these events to be affordable for you and we want to see you live and in person at the two-day interactive December 5th and 6th Thrive Time Show Business Workshop. Everything that you need to succeed will be taught at the two-day interactive Thrive Time Show Business Workshop December 5th and 6th in Tulsa, Oklahoma. And the way we do these events is we teach for 30 minutes and then we open it up for a question and answer session so that wonderful people like you can have your questions answered. Yes, we teach for 30 minutes, and then we open it up for a 15 minute question and answer session. It’s interactive, it’s two days, it’s in Tulsa, Oklahoma. We’ve been doing these events since 2005, and I’m telling you folks, it’s gonna blow your mind. Yes, ladies and gentlemen, the Thrive Time Show two day interactive business workshop is America’s highest rated and most reviewed business workshop. See the thousands of video testimonials from real people just like you who’ve been able to build multi-million dollar companies. Watch those testimonials today at Thrivetimeshow.com. Simply by clicking on the testimonials button right there at Thrivetimeshow.com, you’re going to see thousands of people just like you who’ve been able to go from just surviving to thriving. Each and every day we’re going to add more and more speakers to this all-star lineup. But I encourage everybody out there today, get those tickets today. Go to thrivetimeshow.com. Again, that’s thrivetimeshow.com. And some people might be saying, well, how do I do it? I don’t know what I do. How does it work? You just go to thrivetimeshow.com. Let’s go there now. We’re feeling the flow. We’re going to thrivetimeshow.com. Again, you just go to thrivetimeshow.com. You click on the Business Conferences button, and you click on the request tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you can afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. Did you start out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that, did not get an inheritance from parents, anything like that. I had to work for it. And I am super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton, I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to thrivetimeshow.com. You might say, well, who’s speaking? We already covered that. You might say, where is it going to be? It’s going to be in Tulsa, Russia, Oklahoma. It says Tulsa, Russia. I’m really trying to rebrand Tulsa as Tulsa, Russia. I’m sort of like the Jerusalem of America. But if you type in Thrive Time Show and Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now, for this particular event, folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office and so it’s gonna be packed. Who? You! You’re gonna come. I’m talking to you. You can get your tickets right now at thrivetimeshow.com and again you can name your price. We tell people it’s $250 or whatever price you can afford and we do have some select VIP tickets which give you an access to meet some of the speakers and those sorts of things and those tickets are $500. It’s a two-day interactive business workshop over 20 hours of business training we’re gonna give you a copy of my newest book the millionaires guide to becoming sustainably rich you’re gonna leave with a workbook you’re gonna leave with everything you need to know to start and grow a super successful company it’s practical it’s actionable and it’s Tebow time right here in Tulsa, Russia get those tickets today at thrive timeshow.com again that’s thrive timeshow.com Hello I’m Michael Levine and I’m talking to you right now from the center of Hollywood, California, where I have represented over the last 35 years 58 Academy Award winners 34 Grammy Award winners 43 New York Times bestsellers I’ve represented a lot of major stars And I’ve worked with a lot of major companies And I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California, in the beautiful, sunny weather of L.A., come to Tulsa? Because last year I did it and it was damn exciting. Clay Clark has put together an exceptional presentation, really life-changing, and I’m looking forward to seeing you then. I’m Michael Levine. I’ll see you in Tulsa. Thrive Time Show two-day interactive business workshops are the world’s highest rated and most reviewed business workshops because we teach you what you need to know to grow. You can learn the proven 13-point business system that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise cap? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because, as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses, or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever, and we’re going to give you your money back if you don’t love it. We built this facility for you, and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money, so if you’re out there today and you want to attend our in-person two-day interactive business workshop, all you’ve got to do is go to thrivetimeshow.com to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy at King’s Point in New York, octa non verba. Watch what a person does, not what they say. Good morning, good morning, good morning. Harvard Keosak University Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. Broadcasting from Phoenix, Arizona, not Scottsdale, Arizona, they’re closed, but they’re completely different worlds and of a special guest today a Definition of intelligence is if you agree with me you’re intelligent. And so this gentleman is very intelligent I’ve done this show before also But very seldom do you find somebody who lines up on all counts as Mr. Clay Clark is a friend of a good friend, Eric Trump, but we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man, and there’s so many ways we could take this thing. But I thought since you and Eric are close, Trump, what were you saying about what Donald, who is my age, and I can say or cannot say? First of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorne, who was my boss at the time. I was 19 years old, working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. And he said, Have you read this book, Rich Dad, Poor Dad? And I said, No. And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books. And I went from being an employee to self-employed to the business owner, to the investor. And I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success. And I’ll tell you all about Eric Trump. I just want to tell you, thank you, sir, for changing my life. Well, not only that, Clay, thank you, but you’ve become an influencer. More than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there, or bad influencers. Yeah. Anyway, I’m glad you and I agree so much, and thanks for reading my books. That’s the greatest thrill for me today, not thrill but recognition is when people, young men especially, come up and say, I read your book, changed my life, I’m doing this, I’m doing this, I’m doing this. I learned at the academy, King’s Point in New York, acta non verba. I learned at the academy, King’s Point in New York, acta non verba. Watch what a person does, not what they say.