Clay Clark | Business Conferences | Learn How to 10X Your Lead Conversion By Implementing Proven Sales Systems + Why You Must Call Your Leads Until They Cry, Buy or Die + Join Tebow At Dec 5-6 Business Conf.

Audio Transcription

How much have you grown since you and I first connected or since you connected with our team? Because I mean, you are really growing there at BunkyLife.com. Yeah, so we started two years ago, I believe, and almost, yeah, basically two years ago. I don’t remember exactly where we were at then, but we have grown by probably 50-ish percent top line. And profit has grown by about the same amount. It’s been proportional. This year we will grow 30% top line and 30% bottom line and last year we grew a fair bit too. So I think it’s about 50%. Clay Clark is here somewhere. Where’s my buddy Clay? Clay is the greatest. I met his goats today, I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy is like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. 4,000% from February to February. Now I can better that. Okay, Clay, I don’t think you know this. I don’t think you know this. I’m pinching myself and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February in the last two and a half days. So and the phone’s blowing up. Everything’s just blowing up. You’re right. It is like a rocket ship. So we’re pinching ourselves, actually. I learned at the Academy at Kings Point in New York, acta non verba. Watch what a person does, not what they say. Some shows don’t need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built thirteen multi-million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you. And they have a lot of time on their hands. They started from the bottom, now they’re here. It’s the Thrive Time Show, starring the former U.S. Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zilman. Two men, eight kids, co-created by two different women, 13 multi-million dollar businesses. We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. Started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom and now we’re at the top, teaching you the systems to get what we got? Colton Dixon’s on the hoops. I break down the books. She’s bringing some wisdom and the good looks. As a father of five, that’s why I’m alive. So if you see my wife in camps, please tell her hi. It’s the C and T up on your radio. And now, 3, 2, 1, here we go. We started from the bottom, now we here. We started from the bottom, and we’ll show you how to get here. We started from the bottom, now we here. We started from the bottom, now we here. Folks, how many times do you have to call a lead before you reach them? How many times do you have to call the average lead before you reach them? On part two of today’s show, we’re going to deep dive into it, and on part one of today’s show, we deep dived into it, but I’m going to just keep hammering this concept. You know that most people visit my website, they go to one of my companies, eitrlounge.com, they request the first haircut for a dollar. And did you know that on average, we have to call the average inbound lead six times before they pick up the phone? So when somebody goes to eitrlounge.com, they schedule their first haircut for a dollar, did you know that on average, we have to call and text that person an average of six times? Let me give you another example. If you go to makeyourdogepic.com, our dog training brand, you go there, you fill out the form. Did you know on average, we have to call the average customer almost five times before we reach them? Folks, did you not, think about this for a second, the profundity of that. Somebody has gone onto Google and they type in Tulsa men’s haircuts. They find us and then we have to call them an average of five to six times before we reach them. Now you say, well, why do you have to call them that much? I think people are perpetually busy. I think people don’t recognize the number. I think people are mistrusting of call, of phone numbers they don’t know. I think people are calling or filling out the form at night. Now they’re at work. There’s a variety of reasons, but here to talk about why you have to call your leads over and over until they cry, buy or die is our good friend, the founder of bunkylife.com, David Frazier. Welcome on to the Thrived Time Show. How are you, sir? I’m doing so great. And this is such a pertinent topic to my business right now because we’re trying to hammer this into the sales force right now. Trying to get time to lead down to under 10 minutes. That’s our goal right now. Because there’s also an addition to what Clay just said, which is way more reach out than you think. Oh, I called them once. Like, no, you have to call them at least, in our case, seven to 12 times. But if you can get them in the first 10 minutes, they almost always pick up. Right. There’s this proportionality where if you get them fast, they’re way more likely to pick up. If you let it drag for four to 24 hours, it’s like this terrible decay that happens. This is so profound. Let me give you an example, folks. Last night, we have a website called thrivetimeshow.com where many of you go to request conference tickets. And last night, we had a handful of ticket requests coming up for our December business conference. And David, to your point, when we reach that lead within five to 10 minutes, they almost always pick up. They wanna get a ticket, there we go. But if people fill out that form overnight, which they did last night, our team behind me is on the phone trying to reach these wonderful people. And they’re usually in the three or four calls before they reach that person. And again, these are people going to our website, requesting the form. So our process that we have in place is if you go to thrivetimeshow.com and you request a conference ticket, we’re going to text you and call you until we reach you. But most businesses simply call the lead one time, and then they move on. I really want to get your thoughts on this, because again, it’s a simple idea, but this will dramatically change the game for somebody out there. If somebody will embrace what we’re teaching on today’s show, this could change their life. Talk about where a lot of entrepreneurs fall short by default here, sir. I just think that you drastically underestimate how busy everybody is. You drastically underestimate how much effort it takes to get somebody to respond, even though they are genuinely interested. So a lot of times people call them, like, I called them once, I guess they’re not interested. Well, the reality is, like, picture how busy you are and picture how much stuff you got on the go and How much you would appreciate if someone just took the time to follow up with you I mean, um, you got to put yourself in their shoes that they probably did like you said in a quick minute I got a few minutes boom boom Let’s email five dog groomers and the one that’s most aggressive and gets back to them the quickest and continues to follow up is going To get the business probably the majority of the time. And it’s very concerning or alarming or it feels almost like unethical for certain people. It feels like it’s too much. It’s a hard idea. It’s difficult. It’s mean. I don’t know how people just, I just think of the ways that clients have described it to me over the years. And so I’m going to brag on one of our clients here. One of our clients, he’s a mortgage provider. And if you type into Google Tulsa mortgages, about 90% of our clients are not in Tulsa, but I just want to show you an example of a local Tulsa guy. And you fill out the form for SteveCarrington.com, he will contact you and get you pre-qualified 5 to 10 times faster than his competition. How do I know this? Because I’ve had friends and family, I’ve worked with Steve for almost 10 years, I’ve had friends and family that have said, hey, I’ve gone to the competitors, I’ve filled out the form, and I typically either A, don’t ever hear back or if I do it takes multiple days. He will contact you back. Steve will contact you back usually within minutes. He’ll get you pre-qualified within the hour and Steve is one of the most successful mortgage brokers. He does loans in all 50 states. He does a phenomenal job. But one thing he does that no one seems to be willing to do is he will call, text, email, he will call every lead until they cry, buy, or die. That’s his motto. Call every lead until they cry, buy, or die. Help somebody out there get this idea. They go, I’m calling my leads. I’m calling my leads. You go, no, no, you’re not calling them enough. Help somebody out there that thinks they’re calling their leads, but they’re maybe not calling them enough. Okay, everything you want in life is on the other side of getting your time to lead down and your frequency of response up. I’m just telling you that right now. Everything you want. You could double your business this week. There’s so many other things that take so much incremental effort to get even a 10 or 20 percent gain, but this thing can double your business. If you just contacted people three times as hard and reach them twice as frequently, that would double your business, assuming that you’re able to close people at the same rate and you’re able to serve people at the same rate. It would literally double your business and you already have the leads in your inbox. Just call them. I’m preaching to myself as much as I’m preaching to anyone on this call. Folks, I’m telling you, if you’re listening to today’s show, you got to do it. You got to implement it. We’re going to get in more. We’re going to get more into this topic of how to build a, the ultimate sales machine on today’s edition of the Thrive Time Show, but I wanted to interview an actual real long-time client who’s dramatically grown his business as a result of diligently implementing a lot of these simple systems. I’m not asking you to share your total sales, but I mean… In the year 2020, the rules of the game will all change. Text messages will make voicemails obsolete. Your potential clients won’t answer the phone unless they know who’s calling them. In the year 2020, the game will change, yet certain principles will remain. You still must make contact with humans to sell them the goods and services that you offer. So what are we to do? We must now call all of our leads until our fingers bleed from texting, typing and calling your inbound leads. On today’s show, Clay Clark, the former US SBA Entrepreneur of the Year and potentially America’s most humble man, teaches you the new rules for calling your leads in the year 2020. Hi, yes, this is Toby from Vacuums and More. I was wondering if I could… I’m sorry, hello? Hi, I’ve got a… Come on! Hi, this is Toby from Vacuums and More. I’m sorry, sir. Okay. Are our phones down or something? No one’s answering the phone. Oh, I gotta dial 9? You gotta dial 9. Yeah. I did? Okay. Answer the phone! Hi there, this is Toby. Hi, I’m so sorry to interrupt dinner. Hello? No, no, no, no, no. This is not a sales pitch. This is more than that, actually. Well, okay, it’s a sales pitch, but… Hi, this is Toby from Vacuums and More. I was calling for Mr. Gene Banks. Oh my goodness, I’m so sorry. I didn’t realize he had passed. Um… Uh, well, who do I have on the line here? Uh, hello? Hello? Some shows don’t need a celebrity narrator to introduce the show. But this show does. Two men. Eight kids, co-created by two different women. Thirteen multi-million dollar businesses. Ladies and gentlemen, welcome to the Thrive Time Show. Counting down, 3, 2, 1, here we go! Started from the bottom, now we’re here. Started from the bottom, and we’ll show you how to get there. Started from the bottom, now we’re here. Started from the bottom, now we’re here. Started from the bottom, now we’re here. Yes, yes, yes, and yes. And Thrive Nation, those of you who listen to this show frequently know that is our intro. That’s our intro music. But you might not know that intro music was recorded by Atlantic recording artist Colton Dixon. Now, Colton Dixon is represented by the same A&R rep, David Silberstein, as Ed Sheeran and Jason Mraz. And just four days ago he flew into Tulsa and he was on these microphones sharing with you his story, his process, and he is having all sorts of success. I encourage everybody out there, if you’ve yet to check out Colton Dixon, go online right now, do a Google search for Colton Dixon and find his new music. This guy is really, really putting in the work and I would encourage you to check out his new music. It’s very positive, it’s very uplifting, it’s kind of like Imagine Dragons meets One Republic. It’s just very fun, up-tempo, encouraging, it’s not negative, it’s not dark. Check out ColtonDixon.com. And Steve, I don’t know if you know about this, but Colton Dixon has been writing his music with some actual great songwriters. Yeah, so you’ve been telling me about that. He’s kind of a big deal now, huh? He’s cut. Well, let me list off the he’s teamed up with songwriters who have written for Martin Garrix Gavin DeGraw Kelly Clarkson John Bellion Shakira Timbaland Keith Urban his he’s teamed up with Robo pop now Robo pop has written songs For let me read these to you. RoboPop has written songs for the Gym Class Heroes, Maroon 5, Sean Paul, Charlie XCX, Nick Jonas, Britney Spears, Andy Grammer, and he’s teamed up with Busby, who’s written songs for Kelly Clarkson, Gavin DeGraw, I mean just huge, huge songwriters and we could not be more excited for him. So Colton Dixon, congratulations to you. I’m so excited about your new music. And for everybody out there who doesn’t know Colton Dixon, check him out, coltondixon.com. But on today’s show, Jason, we’re talking about cold calling, cold calling, cold calling. Now we have a listener out there who has a question. Could you read the question? Absolutely. Go for it. They say, I’ve been listening to your podcast for some time now. I hear you talk about cold calling, which I do. My question for you is to leave a voicemail or not. I personally cold call interior designers, which are mostly sole proprietor type businesses. As it turns out, most don’t subscribe to answering their phones on a regular basis. I will say that I have left voicemails mostly with follow-up calls with no luck of actually talking to most of them and have never ever had a callback. I’m sure some of it comes down to me and how I sound on the voicemail, talking too fast, maybe saying um too much, etc. I’m working on that, but still, is it beneficial to leave one or just keep calling until I get a live person? Any advice would be much appreciated. Okay, I’m going to break down this into, there’s kind of new rules out there, there’s new rules for sales, and I’m going to break down the rules and then as I share the rule, Steve can explain why this is the case, and then Dr. Brett can one-up him with an epiphany that is so profound that it’s Steve and I don’t even get it. So here we go. I dare you. The text message killed voicemails. Text message has killed voicemails. Steve, you have grown Total Ending Concepts, and specifically SteveCurrington.com, over the past five years. I mean, five years ago, Total Lending Concepts was just a startup. And now, Total Lending Concepts lended $251 million of mortgages last year. And you have grown your Tulsa branch, stevecurrington.com. Explain to the listeners what you’ve done and how it’s changed your approach now that the text message has, in fact, killed voicemails. We never, ever, ever leave voicemails. Ever. Ever? The only time I would ever leave a voicemail, excuse me, would sound like this, hey Clay, it’s Steve, give me a buzz. Because just out of the curiosity, people might call you back if you just say, hey, it’s Steve, call me. You know, because if you got a message that said that, you might call them. But what we do is we call and we immediately follow up with a text message. Sometimes, that’s what my text message says. It just says, Clay? Because most people, if they get a text that says their name, they’re going to reply with what? Yeah? Who’s this? I have seen this phenomenon happen a lot with doctors and dentists and professionals. But Jason, the doctor or dentist will work very hard to get to the top of Google and to generate a lead. And then the front desk lady or front desk guy will call the lead and the person they’re calling, the lead they’re calling never answers their phone. Why do people by default not answer the phone when they don’t know the number? Why? Well, because they typically think it’s going to be somebody scamming them or they’re going to say, oh, well, you know, if I don’t know who they are, they’re going to let me know who they are in the form of a text message or some other type of notification. It’s because of those dadgum extended warranty people. That’s why people don’t answer their phone, Clay. It’s because of the extended warranty and the health insurance calls that we get. That’s why, because we get like 90 of them. You’re just inundated with them. Yes, and so if you don’t know the number, it’s like, I’m not answering that. I happen to answer, personally, because if I see the phone ring, I answer. You’re just a curious guy. Yeah, most people don’t. Most people will not answer. So rule number one, 2020 practical rules for cold calling. These are very practical rules for cold calling in 2020. Text message has killed voicemails. Dr. Breck, do you actually listen to your voicemails, or do you just have it transcribed into text, or do you just call back somebody if you know the number? What is your mode? It’s a mix. So, yeah, it depends. My voicemail does do the transcription, so sometimes that’s the case. Other times if I do know who it is, I’ll listen to it or just see that I know that person and call them back and not actually have listened to the voicemail. We as a society have never sat down and said, all right, society, there’s new things we’re agreeing upon here as a society, there’s a majority vote for the whole world, we’re taking a world vote here, how many of you people think we should no longer check our voicemails? Signed! Mad law! I mean, we’re not doing that, but as a culture, as a society, worldwide, the vast majority of people do not check voicemails. Steve, do you check voicemails? Absolutely not. Jason, do you check voicemails? I don’t, even when they’re transcribed. I’m like, meh. Meh. So I don’t know a lot of people that are checking the voicemails. So again, rule number one, text message has killed voicemails. Do you remember, Breck, you and I are old enough. Do you remember when MTV actually used to play music? Videos? When music television, yes, music television was MTV, it’s music television. Do you remember when they used to show videos on MTV? Absolutely. It’s one of my favorite channels. But the video killed the radio star. Yeah, that’s great. Great song. Let me play a little sample of this song here. This is the song, Video Killed the Radio Star. It’s a deep thought and true. Here we go. Is this Colton? It is not. Oh, that’s him. Here we go. Whoa. Here we go now. Now if you don’t like it, it doesn’t matter. It did. It did because back in the day you’d have a song like, let’s listen to this song. Listen to this song. This song couldn’t happen now. Great song though. It’s going to be stuck in my head all day. This song couldn’t happen now. Great song though. It’s going to be stuck in my head all day. Everybody go check out the Outfield. 14 bars. Everybody go check out the Outfield, your love, today. Go check it out today on Spotify or iTunes or something. You’ve got to hear the rest of the song. Here we go. Get past this long guitar solo. Get past it. Work through it. Come on, Thrive Nation. Come on now. You know you want to sing along. Come on now, Thrive Nation. Here we go. Oh, yeah. Come on now. Come on now. Come on now. I don’t want to lose your love tonight. Oh yeah, come on now, come on, let’s go. I ain’t got many friends, but I’m good for you. Oh wow. Now see, that can’t happen now, because now you’ve got to be a pretty person, and there’s not a pretty guy in that group. That’s fair. On behalf of Team Not Pretty, I’m the captain of the team, and I will tell you who I’m picking on my squad. We’re picking players right now in our little pick up non-pretty thing and I’m saying if I’m looking for unpretty people I’m going back to the 80s and I’m choosing a lot of the lead singers of bands. I mean do you remember um Foreigner? Oh yeah. What was the song? What was the song? Hot Blooded. Z loves that song Hot Blooded back in the day. Yeah. Let me cue this. So this is by Foreigner. Well there were new stars that came along because of the videos. I mean people like Paula Abdul probably I mean a big credit to her was the video. Video killed the radio star, but it made her a career. Yeah she was a Lakers cheerleader. She was a good looking girl that could also put out some music. Now let me tell you what Foreigner did, because the Foreigner is going, hey listen, I’m not pretty, you’re not pretty, none of us are pretty, the drummer’s not pretty, the lead singer’s not pretty, the guitarist isn’t pretty, so we’re going to do a little hack here. The video killed the radio star, so what we’re going to do is we’re going to… Steve, look at this video. What is this video essentially here? What is going on here? What’s going on in this video? They just put some sex symbols on there instead of… Oh, it is? The whole video is just a bunch of ladies grinding. They’re not even in the video. I can’t stop watching. That’s all they want to do is they’re going, hey, you know what? What was her name? Tawny Katane. It was like the one image of her on top of the Trans Am. It made her career. Look at this. Look at this, Steve. Look at this here. Now, this is them when you see them in person. Why did they… Would you describe that as a pretty man? That’s a chick. That is not a beautiful man. That’s a man chick. So what happened is that culturally, music videos killed moderate to ugly artists. And now you’ve got to be an attractive person with an attractive voice. You’ve got to put on more of a show. The video killed the radio star. Now the text message is killing the voicemail. That’s a rule. Rule number two I touched on it earlier Steve is people no longer answer the phone if they don’t know the number Why why? It’s it’s the telemarketers man. It’s the like I said earlier, it’s the Do you want to extend your car warranty? And it’s the you know The Obamacare salespeople or whatever, you know who else is calling now? Who’s calling? Apparently, I’m guessing Amazon must have got sued because they were recharging people’s Amazon Prime without telling them. So now you get an automated call from Amazon from Nebraska starting at 7.45 in the morning every 15 minutes until you answer that says, just letting you know that we’re charging $39.99 for your Amazon Prime. So you just get crap like that, and it just desensitizes you to the phone ringing. I don’t even have my ringer on. So people don’t answer numbers they don’t know. Jason, do you agree with this? I mean, do you find yourself when the phone rings and you don’t know the number, do you answer it? Yeah, and that’d be sometimes, like, if I get a new client, they’ll call me from a number I don’t recognize, and then they’ll shoot me a text from the number that I actually know, and they’re like, hey, I tried to call you. Why don’t you call me from the number that we agreed on? It’s a random number I’m not answering, and then it gets weird. So, okay, Breck, have you noticed this, that people don’t answer numbers they don’t know? Oh, absolutely. Yeah, I’m the same way. Okay, so let’s think about this. As an entrepreneur, this is how I do it now. These are my new rules for engagement, all right? So we’re going to call this thing, and Jason, we’ve talked about this a lot at shows, at our conferences, we talk about it on the show. Probably not enough on the show. We talk about it at conferences a lot, it’s called The Wolf. Now The Wolf is the new rule, it’s the new move for getting a hold of somebody now. So down today, Steve, have I told you about my new book? I’m working on the Mastermind Manuscripts. Do you know about this? Uh-uh, no. Dude, look at this. I’m going to pull it up here. For the listeners out there who don’t know about this book yet, it is the number one thing I’ve ever done in my career in terms of just a thing I’ve produced, it’s called The Mastermind Manuscripts. This book is a book that I’ve been working on way too long. Seriously, it’s closer to six years. Here it is. This is The Mastermind Manuscripts. I have got a release from all of these people to be in the book. We’ve got Zach O’Malley Greenberg. He’s the guy who does the Forbes Rich List for the Rappers. He wrote the book about Jay-Z, the book about… It’s on the shelf over here. I mean, he’s the one writing these great books about Dr. Dre, the life and times of Michael Jackson. He’s going to be in the book. We got Sharon Lecter. She’s going to be in the book. The lady who actually wrote Rich Dad, Poor Dad with Kiyosaki. We’ve got all these great people that are going to be in the book. The problem with getting all these people in the book is, one, I’m in Oklahoma and I’m not famous yet. So I had to go out there and make a list of these people. And Steve, look at these chapters. I mean, look at how they’re laid out, dude. This is beautiful. This is Sharon Lecter in the upcoming book, Mastermind Manuscripts. There she is, the co-author of Rich Dad, Poor Dad. So I had to find… The vision behind it was to write a Think and Grow Rich 2020. So instead of talking about Ford and Carnegie and Edison, it’s like, let’s have the chapter about branding be taught about the world’s number one PR guy ever, Michael Levine. Or let’s have the chapter on real estate investment be taught by the world’s number one writer on the subject, Sharon Lecter. Let’s have the chapter on sales or selling to retail stores be written by the guy who started Honest Tea and Beyond Meat. Let’s have the Search Engine chapter be taught by Bruce Clay, the author of Search Engine for Dummies. And let’s get them all in one book. Now Steve, you can look at this to verify this, and I think Dr. Breck, you can see my screen over there. Yes, I can. So you can see the chapters are going to be beautifully laid out, but it’s going to feature content from these people. I mean, we’ve got just huge, huge names that are confirming. But I want to show you guys the email I sent out. Because I was getting rejected every time that I would send an email to ask for the permission to get featured in the book. No one was responding. And I was thinking, man, I’ve got to go back to my sales roots, because in sales we do the woof, but they’re not responding. So I wrote this email, and I feel so good about this email. I titled it, Urgent Awesome. There it is. So the title is Urgent Awesome. And so when you get an email, Steve, that says Urgent Awesome, what would you, would you at least, I mean, in the clutter of emails and you see one that says Urgent Awesome featuring you in our upcoming book, would you at least read it? Yeah, but I read all the emails from you. I mean, but I’m just saying, if you didn’t know me though, right? What did it get you to open it? Because these are very famous people. I mean, we’ve got the world’s, we have the who’s who, the head of Adobe, Belsky, is in the book. These guys have all said, yes, it’s crazy. This thing is being represented by Foundry Media, the world’s top literary agency, so Urgent Awesome is the key to getting them to open it. So, Jason, I’d like if you can, can you pull up my deleted box, my trash, and search for Urgent Awesome and read the email to the listeners? Because the key to getting these people to say yes, it took me five years, almost six, to interview all these people. Then I had to transcribe it and turn it into a book. Then I had to get signed with the world’s number one literary agency, Foundry Media, and now I’m trying to get releases. And Roger Freit, who’s my direct agent, Roger Freit has represented Michael Levine and other big names. He says, dude, you’ve got to get a release. Wes Carter, our attorney, Wes represents T.D. Jake’s, Craig Rochelle. He’s like, dude, you have to get a release. You can’t just put them in a book. You’re going to have to get some kind of release from them. Jason, did you find it in the deleted box there? Yep, found it. Okay, please read the email to the listeners. Let’s start off with the subject line and read the email. It says, Urgent, awesome, in the subject line. Then it says, Brian, one, I have been working on this project for the past five years and I am now being represented by Foundry Media. It goes into all of these crazy awesome, credit to Elon Musk’s book, How to Stop Doubting Your Greatness and Start Living an Awesome Life. I think that’s a year of badass book. Point two, you were one of my favorite interviews. Quick time out here. I want to make sure we get this. This is powerful because in, Steve and Breck, you’re the same way. If you got an email that says, one, I have been working on a project for five years and I’m now being represented by foundrymedia.com, I put a link where you can click their bestsellers. Steve, why is that a move right there? Why is it important for the person getting this email to have a link that’s super easy to open that takes them to the subtle art of not giving an F to Chris Kyle’s book? Why is that a move right there? I’m going to pull it up, Brex, so you can see it. Why is that a move? Because they may not know who Foundry Media is. You know who they are, but they may not know. Once they see all the books that they’re behind, they’ll definitely recognize them. And you’re just making it easier for them to go do the research. You’ve already done it for them. So here, let me go back it up. Before they get any further, you’re already giving yourself that credibility of who they are and who you’re working with. So it lends its credibility. I can’t talk. Credibility back to you. This is so big, and I want to make sure listeners get this. I’m trying to teach you a move, guys. I’m trying to teach you a move here. So one, the subject line has to say, Urgent Awesome, featuring you in our upcoming book. And then it says their name. And then it says, one, I’ve been working on a project for the past five years and I am now being represented by, that’s big, point two, Jason, what does it say? It says, you are one of my favorite interviews of the past five years and 1,900 plus shows, and I would like to include the transcript of our interview in an upcoming book, Mastermind Manuscripts, Words of Wisdom for Mentors, Millionaires, and Industry-Leading Experts. I believe it will bring additional exposure to you, sorry, my mic stands in the way, to you, and truly believe it would be a win-win. Real quick, I said, I believe it will bring additional exposure to you, and I truly believe it will be a win-win. Steve, why is it important to say in the text, I believe it will bring additional exposure to you and I truly believe it will be a win-win. Why do I have to start with you? Because you’re focused on them and not you. What many people say is, I really need to get my book launched so I can sell a lot of copies for me for me right? This is a putting the focus on them now Jason point three The book will feature industry leaders such as John Maxwell Seth Godin David Robinson Wolfgang Puck Craig Rochelle Eric Thomas Grant Cardone and you Think tribe of mentors and tools of Titans from Tim Ferriss And I want your permission to add your interview as a chapter there is zero fees and requires zero of your time I just need your permission. Please let me know as soon as possible.” There it is. And when they respond, yes, Wes is having me screenshot that. Roger Freit, Wes was super concerned about releases, and Roger’s like, just get screenshots, get that done. So we’re saving all those. But that right there, I’m just telling you, that was keeping me for a year and a half from getting the book in Target. This is the only thing keeping my books out of Barnes & Noble is that email. Ouch. Frick. Almost six years. So out of the number of different featured guests, artists. Seth Godin has said no. I was going to say, how many have… He said no. Yeah. So out of like, what percentage do you have the releases now for? How close are you? So far, as of Friday, we had 45 we sent it to, and we had 44 or 43 said yes. I know that Seth shut me down. Why? Seth Godin is very, very careful about his brand to a level that is beyond everybody else. I don’t think people realize this, but he started a company called Yo-Yo Dine back in the day and he sold that to Yahoo and when he did he made a lot of money and I don’t think he’s ever talked about how much money he made. Let me see if I can find the actual story here on Wikipedia. On Wikipedia it says he sold it for 30 million dollars to Yahoo in 1998 but my understanding is there was some shares, some stocks, some things, but he’s worth a lot of money. He’s also written a lot of books, and all these people in the book are worth a lot of money and have written a lot of books, but I think he is always paranoid, and I think justly so, that his reputation might be used in a book that maybe he doesn’t agree with or something. So I think he’s uber-guarded, and I don’t know him that well. You know what I mean? I interviewed him, and he said the interview went well, but he’s the first one to shut me down. I get it. These are people who have a lot to lose. They’re already huge. Are you going to keep asking? I want to get him on the show again. I do want to have him on the show again. The way I’m pitching this book series is Mastermind Manuscripts Volume 1. And then the next book will be mastermind manuscripts, but it will be just with real estate experts. You see what I’m saying? And I ask them in the book, like, what time do you wake up? How do you organize your day? What books do you recommend? What’s the key to your success? And then I ask them about their specialty. So you’re getting like their wisdom on their thing, but you’re also hearing their routines. So it’s really cool. I mean Melissa Hartwig who started the whole 30 program she’s in. Um, so it’s really fun, but this will be like the first of a series. So you have those like the rich dad series. I think we’ll have a series of these books and I think we’ll probably get five or ten. I want it to be like the chicken soup for the soul. You’re going to be chicken soup for the holidays. But I don’t want it, but I want it to be about every industry. So it’s like mastermind manuscripts, uh, branding, and it’ll be a whole book about branding. And so I’ve got all these… Almost 20 years ago I got to do some reading and editing of Chicken Soup for the Chiropractic Soul. Really? Yeah, it’s a thing. You were editing it? Well, yeah, they brought some of the manuscript stuff and they had us proofread and go through it. Why do you sound so surprised, Clay? That’s so rude. He’s like, oh really, you? I can read. I believe that they would ask a man of Brecks’ stature to do it. It was through the university. So I was in chiropractic school at the time and so they were doing this at a couple of our chiropractic schools across the nation. And I want all the listeners to hear this and document this and to take note of it. Especially you Seth, you still have time. No, no, Seth is great. I got reached out to… Maybe he makes it in volume two. By the guys who do the dummies books. You know where it’s like search engine for dummies and sales for dummies? And they reached out to me to ask me to write a book on small business growth for dummies. And then I got rejected, but they’re the ones who reached out to me. I want to invite you to be rejected. No, they invited me to be the person who writes the book. And so I go through, and John can vouch for this, I go through, I’m like, okay, what do I need to do? And they said, write an overview, include client stats and growth and what would it be about?” And I do all that, and then they tell me no. And I’m like, what the crap? Because I thought, man, good fortune. Things are happening. I guess somebody in that organization listens to our show and thought this guy would be perfect. A weird power play. And then reached out to me. At that point, had you already written some books or not yet? Yeah, I had. Yeah. And it was just, I mean, this was recently. This is like the last two years. That’s crazy. I know, and I’m like, they interrupt me to ask me to be featured in their book, and then they shut me down. It was weird. But anyway, we go back to the way to reach people in today’s culture. It’s called The Wolf. Now, The Office is a fictitious show that is a fan favorite for a lot of people. In that show, the main character… who plays the main character in that movie? Michael Scott. Yeah, it’s Michael Scott is his name on the show. Michael Scott, okay. So what happens is that he invents an app in the show. And the app is supposed to allow you to reach people in today’s modern culture, and it’s called The Wolf. So let me queue up the audio clip here. So this is the guy, he’s another character in the show standing next to Carell’s character, and they’re explaining how the new app works and let me let me hit play on here we go. Hey, I’m wolf I’m Facebook. What’s up Facebook? I sent you a Facebook message yesterday still haven’t heard anything back You should have sent me a wolf a what when you send a wolf it goes your home phone cell phone email Facebook Twitter and home screen all at the same time Wolf.com. Hey, I’m Wolf. I’m Facebook. Think about that for a second. So he’s saying that you today, to reach somebody, you have to do all of the above. So how does this work? He’s literally getting a fax. There’s a thing printing out. There’s this thing on the screen popping up. His phone’s dinging. Like everything. So this is how we do it right now. If you reach out to us at Elephant in the Room to schedule your first haircut or to buy a ticket to a Thrive conference, we’re going to immediately send you a text. And the text is going to be filled with very to-the-point information. But it’ll say, thank you for reaching out to us. Here’s a link to testimonials of people who have attended the conference. So it’s like the text says something to the effect of, we appreciate you reaching out to us. And here’s a link to what happy customers have to say. And we’ll be in touch with you ASAP. And that way they know who it’s coming from. And then we text them right away, then we call them, and then we email them. And we call them all until they cry, buy, or die. Let’s get into this text, call, email. Steve, why is it imperative that you text your leads, then call the leads, then email the leads? Because people, we just talked about how people don’t answer their phones, and they don’t respond. And if you want to get a hold of them, you’re going to have to make an attempt other than, I don’t know, I think people think that just because they put a sign out in front of their building that people are just going to walk in. They’re just going to be like, oh, here, I would look. My lucky day. I just drove by, and here you are selling something that I want. So it’s just, if you want to break through the clutter of all of your competition, you’ve got to make an effort to reach somebody besides just dialing their phone and leaving a generic voicemail that no one’s going to listen to. Well, and we were just talking about having a billboard on a major highway where tens of thousands of people are driving by and it still doesn’t generate a call sometimes. Right. So, yeah, I mean, just putting something out there doesn’t mean there’s action behind it. This is so… Jason, how often do you see your clients, before you’re able to help them, where they get a lead and they call it once and they say they can’t reach their lead? How often do you hear that? I see it all the time and I feel like it’s a big thing I help my clients with because they’ll tell me, they’ll go, that changed my life. Seriously, you heard the interview this morning, we just interviewed Randy Antrican yeah, and he did check this out guys. He did $350,000 of sales this week and All of last year he did a hundred thousand during January Homeboy has done five hundred thousand dollars of sales in the first eleven days of January It’s beautiful, and he did a hundred thousand all of last year He’s in the process of 10x in his business and one of the things he’s doing is he’s calling, texting, and emailing his leads relentlessly. Jason, how often do you have clients specifically in the medical space, Botox, and things like that, where they might get a lead and they might call the lead one time? It happens so often it’s scary and so their one thing is, well I just feel like I don’t have any leads coming in. No, your leads came in. Did you contact them? Well, I called them but they didn’t answer. And like Steve was saying, just because by the grace of God or just having a business, they assume that people are just going to say, oh hey, you’re here, cool, I’m going to use you. Well, if they’ve done that, if they go to your website and they submit a form, you have to call them back. They’re not going to just keep calling you until you pick up. They’re going to shop somewhere else if they feel like you’re unresponsive. Steve, you wrote a book about this. You wrote a book about calling your leads. What’s it called? Call Your Leads. Available on Amazon. That’s very clever. It’s a book, is it not? Yeah. What kind of tips do you share in that incredible book, Call Your Leads? Very basic knucklehead type tips like, once you’ve called your leads, call your leads again. If your lead didn’t answer, text your lead. Email your leads. I mean, it’s literally 101 repeat and repeat and repeat of the same dadgum thing because most people won’t call their leads. I was going to share, I have one of my memory photos that I keep on my featured photos on Facebook and it has some sales statistics about people actually calling leads. Do you know that 48% of sales people never even follow up with a prospect? Where are you getting these stats from? This is from the National Sales Executive Association. Okay, got it. I don’t know the date of this, but I found it years ago and put it on there. Go look it up yourself if you want to confirm the accuracy of it, but I think it’s pretty good. 25% of salespeople make a second contact and stop. 12% only make three and stop. Only 10% of salespeople make more than three contacts, so 90% of people won’t even make more than three calls. Here’s a fun stat for you. The people that come to our conferences are entrepreneurs. Jason, you were at the last conference. Dr. Breck, were you at the December conference? No, I was out of town. Okay. This is a fun statistic for you that might just blow your mind. At the conference, I asked one of our employees, I said, how often… I was on the mic, it was just a spontaneous thing. I asked Julia, who was working in the bookstore, I said, how many times do you have to call the average person who fills out the form to attend our conference? How often do you have to call this person before you actually reach them on the phone? And we’re sitting there, people are kind of guessing in the conference, they’re going, is it five times, is it ten times? I believe, and I could be incorrect, but I believe she said she had to call the average lead for people who have attended the conference 20 times. Holy cow! 20 times! Yeah, that’s a lot. I mean, that is crazy! 20 times? Holy cow! And they signed up and said they won. So the very people who struggle with this issue are part of the same issue. Right, and what’s crazy is that we’re sitting there at the conference and it was so cool because the people at the conference know that we did call them over 20 times. They knew it. It was a great, powerful thing because it wasn’t a statistic that they couldn’t prove and then I said by show of hands how many of you had to be called more than ten times before you picked up the phone all the hands go up we would have no conference attendees if we did not observe the final rule of 2020 cold calling call them all until they cry by or die call them all until they cry by or die you gotta good news you gotta call them all until they cry by or die i’m gonna give you a megaphone i’m giving you a big leash you do what you have to do but convince our listeners to call them all until they cry by or die you’ll figure it out you got it you’re a mortgage lender you’re a mortgage banker He’s gonna figure it out. Oh my god! Call the freaking leads! Call them! But Steve, I don’t know if I want to call them. I don’t want to upset my leads. I don’t want to call them too much. No one cares about your feelings. Call the leads. But I just don’t want to upset people. I know that if someone calls them… Go on a live in a van down by the river! Call the leads! But Steve, I don’t want to upset people. Get out of here! You’re supposed to upset them, and you don’t know how! Now, sometimes what happens is, as a human, you’re not good at something, and you think you are. And those closest to you don’t… They don’t want to hurt your feelings. They tell you, go ahead, try out for American Idol, you sound beautiful. So they actually… and Jason, you know, I’ve talked about this before. We’ve talked about, are you a mean, mean person? Who’s meaner? The person who lets their best friend or their daughter or their son try out for American Idol and become the laughing stock of American culture? Who’s meaner? The person who allows you to go on The Voice and bomb? Or is it the person who pulls you aside and says, Carl, I don’t think you should go on that show. That’s the person that allows you to fail horribly. So what happens is somebody out there right now is not calling their leads enough and therefore they’re not making any money. True. Breck, in your office you get dozens and dozens of leads every week. People reaching out to you. They go to drbreck.com and they schedule their first exam, which tell the listeners how hot that first deal is at drbreck.com. Well it’s free and so yeah you get a consultation, exam, any necessary x-rays and a treatment all at no cost. And your team calls those leads relentlessly. It’s a hot deal and you still got to follow up on those leads. People give us their information and then they run and hide. But I think we got to find them. I think there’s some chiropractor out there right now who thinks he’s calling his leads enough. He’s calling his leads once or twice. No, we’ve had to reevaluate this and actually increase the number of times that we reach out to people. Call him more, Dr. Breck! I mean, there’s just no point where you say, okay, we’ve actually done it, until they cry by or die. I think not calling your leads enough is very analogous to Carl Lewis singing the National Anthem. It’s like, you think you’re calling them enough, you think you’re great, you think you’ve won this debate, you think you’re calling your leads enough, and you’re going, I don’t need to call them more, I’m already calling them enough. Well, Carl Lewis was telling his PR people, he’s like, listen guys, I’m going to go out there and I’m going to sing that national anthem. And when I sing that national anthem, I’m going to dominate that thing, and it’s going to be good. And they’re going, no, Carl, Carl, you are an Olympic athlete, you’ve won gold medals, but you cannot go out there and sing that national anthem. I’ve heard it played a million times. And Carl says, no, I am Carl Lewis, and I will sing that national anthem with the greatest of the greats. I will go down with Whitney Houston as being perhaps the best, or one of the best, or a very good national anthem singer, and you can’t stop me. There’s somebody out there listening right now, Steve, who says, I am calling my leads enough. You cannot give me that kind of coaching. I’m calling my leads enough. Well, let me cue up this audio of Carl Lewis singing the national anthem, which is analogous to how often most people are, it’s analogous to how people approach calling their leads. You’re not doing it well, you’re not doing it enough, you’re not being intense enough, but you think you’re being good at it, you think you’re on top of your game, but you’re not. So you, as you listen to Carl Lewis sing the National Anthem, think about you, think about yourself, and how often that you’re calling your leads. Think about how great you are at calling your leads as you listen to the great Carl Lewis singing the greatest performance in American history of the National Anthem. Let me hit play here. Dirty Harry said in one of his movies that a man’s got to know his limitations. Carl Lewis apparently didn’t see the movie. If his rendition of the Star Spangled Banner prior to the Nets-Bulls game last night is any indication, as a public service we present now only excerpts. Ladies and gentlemen, our national anthem. All right, are we all ready? Oh, we’re ready. Here we go. Oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, That was the first night of the last of them! News Anchor’s crying. Written by Francis Scott Offkey. The last night’s lowlights, sir. The last night’s highlights. I can’t get it together. It’s so bad! But you’re talking about him! And this is what I’m saying. I’m saying right now, though, this is how I feel about you calling your leads. I see churches all the time. They call, someone fills out the form because they desperately need prayer. I see accountants. Somebody fills out your form because they definitely need help, and then you call them one time. You can’t call your leads one time. Steve, what happens if you call your leads one time? Bankruptcy. You’re going to lose. Now we have another question from a Thriver out there who asks us, they say, what is the most affordable kind of business to start? So I’m going to give you the quick answer on this. I’d like Dr. Breck and Steve to feel free to one-up me here. But there’s two concepts I want to teach. Whenever someone asks me, they say, I want to become an entrepreneur. Clay, I’d like to become an entrepreneur. But what kind of business should I start? I tell them this. This is the process. Step one, find a problem that you can solve that people are willing to pay you for. Find a problem that you can solve that people are willing to pay for. As an example, Steve, explain to listeners out there what you do for a living at SteveCurrington.com. I do residential home loans, like mortgage. You want to buy a house, I get you the money. Did you just do a million dollar plus mortgage? I’m working on a couple of them right now actually. Right there you go. You love rich people. I do. But then you make a 1.5% commission approximately whenever you help someone find a mortgage, correct? Yep. Okay, so the problem you solve is you help people get the funding needed to buy a house. Now Dr. Breck, what problem do you solve for a living? What do you do? So when people’s neurology is not functioning at its optimal, we actually optimize the way that your brain communicates with your body, which helps you relieve pain, because your body is a self-regulating organism. And so we relieve that interference to allow you to regulate your own body and heal and feel well. And for a simpleton like me, you are. If you hurt, we help you not hurt. Yeah, OK. So you’re a chiropractor. If you’re hurt, you help people not hurt. You’re a chiropractor. You solve the problem of pain in the body. Steve solves the problem of helping people get a mortgage. Jason, how do you help your clients? What do you do with your clients? You offer tremendous value. Your clients are growing by 40%, 35%, 50%. I mean, huge growth. All of them are growing by more than 35%. What problems do you solve? I provide them with accountability. I help them structure their schedules, help them get used to how to create and sustain a to-do list. I help them with their hiring, their writing, their scripting. So again, people get all hung up on, oh, do you need a degree? Do you not need a degree? It doesn’t matter whether you need a degree or not need a degree. You just need to solve a problem for people that they’re willing to pay for. You’ve got to solve a problem that people are willing to pay for. Steve, you see this all the time. People have a problem that they can solve. Yeah. So as an example. But no one wants to pay for it? There it is. Yeah. Hey, I solved the most amazing problem in the world that no one cares about. No one will pay me. This is crazy. There is a Michael Bloomberg, who is a very, very famous mayor of New York. He started Bloomberg, the very successful company. I’ve been featured on Bloomberg before. He was recently giving advice to students. And let me cue this up real quick. He’s asked… Well, first, New York City Mayor Michael Bloomberg went after… He’s asked by students, what should I do for a living? What advice would you have for graduating high school students? What should they do for a living? And this is what Michael Bloomberg has to say. Well, first, New York City Mayor Michael Bloomberg went after your cigarettes and then your supersized soda cans. Now he’s telling so-so students that college might not be worth the cost. During his weekly radio program, Mayor Bloomberg made a push for technical and trade schools saying that the jobs they train you for pay nicely in the short run and can save your pocket from the burden of student debt in the long run. People who are going to have the biggest problem are college graduates who aren’t rocket scientists, if you will, not at the top of their class. Compare a plumber to going to Harvard College. Being a plumber, actually, for the average person, probably would be a better deal, because you don’t spend four years spending $40,000, $50,000 tuition and no income. Let’s try it again. Let’s try it again. …graduates who aren’t college graduates, who aren’t rocket scientists, if you will, not at the top of their class. People who are going to have the biggest problem are college graduates who aren’t rocket scientists. The biggest problem are… Save your pocket from the burden of student debt in the long run. That’s what he’s saying, don’t miss it. People who are going to have the biggest problem are college graduates who aren’t rocket scientists. Bloomberg is telling you, find a problem that you can solve for people. Plumbing turns out to be a problem. People are willing to pay for it. So he tells people, become a plumber or a coder, but get the crap out of college. Quit going to college for four years to study business. Steve, would you hire somebody out there today because they show up to Total Lending Concepts and they have a business degree? Does that matter to you at all? No, it works against them. And the fact that they have $200,000 of student debt or $100,000 of student debt. Dr. Brick, do you want to pay a guy more money simply because he has a lot of student debt and a lot of loans that he has to pay? Of course not. But that’s what they do when they argue. Jason, you’re friends with a lot of people who have a lot of student debt. And don’t they bring that to the job application process? Don’t they tell their new employer, hey, I need to make at least this much money because I’ve got to pay my student loans? I’ve had two friends that told me that they actually secured higher hourly rates than the job offered because their credentials were so great. Oh, I graduated with this degree, however it’s going to take X amount of time to pay it off and the employer was okay with giving them a bump in order to pay it off faster. And it turns out they don’t even work there anymore. So concept number one, concept number one is one, you’ve got to, you have to, you have to, you have to do this. You’ve got to find a problem that you can solve, that people are willing to pay you for. Now concept number two, this is how you get rich. Someone should write this down. This is how you get rich. Someone should write this down and should probably tell two or three people. You should tell, if you’re in the car right now, look for a piece of paper, pull over, pull over, get out a pen. If you’re driving, if you’re walking, you want to write this down. There are three ways to get rich, okay? One, do something that nobody else is willing to do. There’s a crime scene clean-up franchise right now that’s making bank. Steve, why would you not want to do crime scene clean-up as a profession? He has a weak stomach. Because it’s disgusting. I don’t want to see dead people. Look at this. I’m going to hit play. This is a real company right now, it’s called Bio One. What they do, let me list off the services they do. Let’s fire this off. These are the services they currently offer. They do blood removal. It says, eliminate dangerous pathogens. Blood and biohazardous pathogens can carry disease and other unwanted substances such as, okay, service number two, suicide and homicide cleanup. Good to know. You want these people to just be that. Who do you call when you find yourself in the need of suicide and homicide cleanup? They should mail one. They should mail out those magnets that you can put on your fridge. Hoarding! It’s like, hey, just so you guys know, if anyone blows your head off, we’ve got this number. Hoarding cleanup. I know some people who need to be called. Undiscovered death and body decomposition cleanup. Wait a minute. Look at this. If it’s undiscovered, then how would they get the call? If it festers for a while. They have to go into a wellness check when you haven’t seen someone for a while? I think there’s an undiscovered death that I’m going to be able to check out for. Emergency vehicle decontamination. Now that’s a niche right there. Biohazard and waste removal. Look at it. Rodent droppings clean up. What? Sewage odor removal. PC urine clean up. Mold remediation. Tear gas. Tear gas clean up. That seems very niche. Oh, that’s who I should have called. So again, this company here, and everybody check it out, it’s called Bio1Tulsa.com. Bio1. And there’s a proper way to handle each of these scenarios, and they’ve got it figured out and they’ll do it for you. And I know people that have, at a trade show, their booth was next to the Bio1 guys. True story. Yeah. And the Bio1 guys are like, oh man. And they have kind of a, this particular rep had a sense of humor that you would only have if you dealt with this on a daily basis. That you have to have to do it. But you ask him, this is a true story. One of the reps was talking to the bio, one guy, and he says, so how are things? And he says, oh, we’re killing it. And he’s like, what? He’s like, no, no, man, sales are really up in Chicago. He’s just joking about it, but it’s true. But it’s also true. And so it’s, but I don’t want to do that. But again, how do you get rich? Do something that no one else is willing to do. Steve, why don’t you cut your own grass? Why don’t you clean your own carpet? Why don’t you cut your own hair? Why? Because there’s someone else that’s willing to do it. Rick, why don’t you cut your own grass? Same reason. I used to, up until a couple of years ago. He’s lazy. And so it’s a matter of my value of time. And so, you know- You don’t even cut your own grass? That’s so lazy. I don’t. Nope. Okay. No, I want to spend time with my family, and so it’s a value question. And so, yeah, when it becomes something where I can pay somebody else to do it for less than what it’s going to cost me, then it becomes valuable to me. Now, move number two to get rich is you can do something amazing that no one else can do. You can do something amazing that no one else can do. Now, that would be like a professional athlete. That would be like a musician. I’m going to queue up the audio, which right now is my favorite audio out there. This right here is audio, this is OneRepublic, Ryan Tedder performing the song Wanted with an orchestra and an audience of nobody. Just check this, it blows my mind. Blows my mind, best performance I’ve ever seen. Amazing. But it just amazing Rolling cameras all cameras wrong Everybody go check it out on YouTube right now one Republic wanted string performance remix one Republic wanted string mix performance disappear I could overflow an ocean with the cavalcade of all my tears what in the world he’s a lyrical master and I know it sounds dramatic but that’s just how it feels she said I’m holding to the notion that I’ll find something real here comes the goose bumps I just wanna be one I could use a little love sometimes Oh I just wanna be counting up my karma and I think it’s time to cash in. Oh, that’s sick! That is amazing. I mean, what? I have such a respect for people who can write music. I mean, to be able to reach in and touch your emotions and connect with people, it’s an amazing gift. Now here’s Ryan performing at the Red Rocks. Everybody check out that song, Wanted, One Republic. It’s worth watching. Now here is Ryan, Jonathan Barnett, my partner with Elephant in the Room, the guy who started OxiFresh, his house looks out over Red Rocks. So if you go to the top floor of his house, did you go up to the top of his house? I did not. If you go up to the top floor, you can look out, there’s like a tower, and you can see Red Rocks, the concert amphitheater. This was an amphitheater created by God. I mean it is an unbelievable, amazing concert. But this is him performing again with an orchestra and this is a song about his parents getting divorced and it’s written from the perspective of either he’s the mom or the dad but it’s about his actual parents who got divorced. But just listen to this. Look at this. I mean, but he’s doing something no one else can do. He was someone new I used to be a focus Now you don’t even notice When I leave the room You weren’t even trying to make me jealous but you can’t help it you can’t help it Now Colton Dixon was at this concert and he was actually got a chance to interact. He’s friends with the guy who did the orchestra arrangement. And he just said, dude, you gotta watch this. Now check this out. He’s going to weave in an orchestra into pop music and nobody’s doing this. I mean this is just next level stuff. Here we go, let me cue it up here. Nobody’s doing that. Nobody knows music to the level they can do pop. I mean, a lot of these pop artists are good singers, good voices, but nobody’s out there taking their pop music and arranging an orchestra. Right. Or they’re not, and they’re really good at autotune. I mean, Colton was just telling me the story a little bit, and his friend is the guy who But it’s goosebumps. Oh, yeah. I’m getting them, literally. I’ve got goosebumps on my arm over here. That song is called Somebody to Love. That’s called Somebody to Love by OneRepublic. Everybody check that out. I’ll put a link to it on the show notes. But everybody out there, I’m just telling you, you’ve got three ways to get rich. And there’s only three ways. And so let’s stop trying to fight and pretend that we’re going to do it one way when we’re not going to. One, you do something that no one else is willing to do, or they adjust a back, like sell a mortgage, like help someone grow a company, or two, do something that no one else can do. It’s just amazing, like LeBron James. Dude, it’s big. I mean, have you seen how big LeBron James is? It’s a big dude. I mean, so again, but nothing’s more sad, in my opinion, Breck, you’ve probably seen seen this, then somebody who doesn’t have the ability to be LeBron James or to be Ryan Tedder and they keep trying. Why is that so sad, Steve? When somebody just doesn’t have what it takes, but they want to, and they just don’t have it. But they can’t do this. And they want to do something, but they don’t have the skills. I don’t think it’s sad. I think it’s funny. I’m like, yeah, I’m one of those people, the antagonist is like, oh my God, that’s beautiful. You should go on American Idol. You like to laugh at other’s pain. There’s three ways to get rich. One is do something that no one else can do. Two, do something that no one else has the ability to do. Solve a problem that people aren’t willing to do. That’s step one. Do something no one else is willing to do. They’re just not willing to cut their own grass, so do it for them. Two is do something amazing that no one else can do. Or three, do something vastly better than the competition, aka build a better mousetrap. So I think about some clients that are doing this right now, that are building a better mousetrap. And I’m going to give you four examples right now. I’ll put on the show notes here, of people that are doing something vastly better than the competition. One, complete carpet Tulsa. Nathan’s doing a great job with his company, and it seems like a lot of the carpet companies in Tulsa can’t seem to figure out the idea of showing up on time and doing it right. So he charges $100 for the first carpet cleaning. Steve, did you just use Nathan for your house? Yes. And I think he charges $100 for the first time, is that right? Yeah. And did he charge you a hundred bucks? Yes. Did he do a good job? Yes. A hundred bucks though. Yeah, that’s Sally. So he’s 3x’d his company, he’s grown by 300 percent, he’s tripled the size of his company in the past three years. He’s been a client, but he also is doing it, carpet cleaning, better than everybody else in Tulsa. So he combined one and three. That’s what he did. Yeah. Now, Dr. Breck, drbreck.com, he’s right here on the show. You, according to people that I know, my wife and friends who’ve used your chiropractic services, they are always raving about how efficient you are. But how big is your waiting list at this point? We’re working on this, but we’re still about seven weeks out for new patients. And I think you’ve tripled the size of your, have you tripled the size of your chiropractic center in the past three years or doubled? We’ve doubled. We’ve doubled the size of your company in the past three years. PMHOKC, we just talked about him this morning, Jason. Oh yeah, shout out to Randy. He’s in the process of 10Xing his growth. 10Xing his growth. 10X, 10 times bigger, because he’s just building pergolas and outdoor kitchens better than everybody else. So if you say again, what kind of business, what’s the most affordable kind of business to get into, it’s different for everybody. But if you don’t know and you’re like, I have no idea, I have no idea, I would cut grass. If you had no idea where to start, that’s what I would do. Yeah, it’s not hard to find something that other people are doing. People create businesses all the time. You can find out what they’re doing and then just do it better. A lot of people are mediocre. They do a halfway job. So you can just start… I mean, if you don’t have a crazy idea think tank to come up with a new business, just find something that isn’t oversaturated and wherever you’re at, and then go shop there and find the holes in their system and make it better. So you’ll win. When you find a problem, there’s an opportunity. I mean, so if you have a frustration in your own services provided, the things that you want, the places you go, then there’s an opportunity where there’s a problem. So here’s the question from The Thriver. He writes, if someone were looking to start a business, which businesses are best to start? I would think a service business with low capital costs and repeat customers like a grooming lounge. Now, I want to throw this out. You think that’s low capital cost? I don’t know. To start a grooming lounge, I mean, you’re gonna be out $250,000 minimum. Easy. Now, if you go right now and you wanted to open up a… Let’s go with, what are our competitors? A Floyd’s. Can you read this question again? Yeah. If you want to open up a Floyd’s franchise, let me just read this to you real quick. Got to have some bank. Floydsbarbershop.com, I’ll put a link to this. You are required right now to have $500,000 of cash and a net worth of 1.5 million or they won’t allow you to open up a Floyd’s. And why is that? It’s because it’s expensive. He says, so which businesses are best to start? I would think a service business with low capital costs and repeat customers like a grooming lounge, others, which businesses are most searchable by that? I mean, for which services do most people find businesses on Google? For example, I would be more likely to Google nearest coffee shop or nearest coffee shop, but a babysitter would rely more on word of mouth. Now here’s something interesting and it’s not kind to disagree. It’s not the, it’s poor form to disagree with a listener who asks the question but I will tell you most people that I know look for everything on Google especially babysitters and I’ll tell you why because people lie. Yep. So check this out. Let’s say hypothetically, Jason, that you were looking for a babysitter, right? Right. And you’re looking for a babysitter, Dr. Breck, and I have a cousin who’s a babysitter. And you ask me, hey, is your cousin a good babysitter? And I know that my cousin is an idiot. How is a percentage, what percentage of the time do you think someone might say something like this? They go, oh yeah, they’re my cousin, they’re great. This has happened to me. It happens. Yeah, I mean, I’ve got three daughters and my wife and I were wanting to go on a date night and our previous, you know, reliable, trusted babysitter had gone off to college. And so we were quote unquote between babysitters. We didn’t have a regular person that we were ready to call. We called two that we were familiar with and they couldn’t do it. And then we called some friends for referrals. We got a referral and it turned out terribly. There it is. Now let me tell you this. But the kids are okay. I had a really, really tough situation that happened here fairly recently. Somebody at the conference called me after the conference and they said, hey, I’m thinking about doing business with this particular business. Do you vouch for me. I’ve been a client for how long? Like four or five years? Well, let’s do an example. This is what I, I don’t disagree with you entirely, but I want to make sure you get this idea. They said, do you vouch for this person? And I said, let me explain this to you. In that service industry, there are many providers and they are one of them. So you need to go out there and do your research. So they called me back. It got weird. They read the reviews and people are like, this person drops the ball. I’m in a bad situation now in the game of life because this person didn’t do what they said they’re going to do. This is a bad service provider. Don’t use the… I mean, the online reviews are brutal. It’s not just one person, Steve. It’s like a theme. And they called me back and they said, true story, I thought that you said to use them. And I said, no, no, no. What did I say to you? And they said, well, you said there are a lot of service providers and they’re one of them. I said, correct. Right. Jonathan Barnett. No point that I say I’ve asked him. Jonathan Barnett, the founder of Oxifresh, he says this funny phrase all the time, if you’ve met him for the first time, when he’s wrapping up a conversation, he does this all the time. He’ll go, you know, out of all the people I’ve met in this world, you’re one of them. And that’s basically what I did, because I’m not going to say, don’t use them, they suck, or definitely use them, they’re the best, because if I do that I hurt my reputation if they drop the ball. Now when people reach out to me and they say should I use Steve Currington for my mortgages this is what I say. He has great reviews and many people in our office have used him. So I think that he is a good service provider. However I have personally used this woman for my mortgage needs for like 20 years in a row. So if you’re asking me who I have personally used, I’ve used somebody who’s never dropped the ball, but Steve has never dropped the ball either. So I would recommend that you would consider using Steve strongly, but you have to make that decision. Yeah. But I don’t sit there and I bet there’s certain people I can’t, I mean, because what happens Breck if you tell somebody, don’t use this babysitter? What happens if you say, you know, you between you and me, you just don’t want to use them. What’s going to happen? They go down. Oh, it never stays between you and me. No, it doesn’t. And then it gets really awkward and you lose a friend. There it is. You’d be better off saying, make sure you tell him that I said that you shouldn’t use them. Because, you know, they actually might not tell him just because you’re so adamant. But if you say, keep this between us, hey, your cousin said that you suck. So that’s how it’ll go. Every time. Every time. So what we’re going to do is we’re going to go ahead and read a question from a listener here. This is a guy in Russia, Jason. This is a guy in Russia who writes, how is it possible to install HTTPS encryption to the website as it is not explained in the book? I think he’s reading Search Engine Domination. True. In Russia, which is cool. Yeah. Go to Neil. Do you have like a Russian version of that booker jason did you do your russian thing the degree to read his question and kind of sound uh… right on the cue that this is phenomenal seriously he’s phenomenal this is like a cc secret gift he has you should sell this go for it and read the question how is it possible to install a ccp is encryption to the site as it is not explained in the book. So good. So good. Okay. Lots of Rockies. Was it Rocky II or III? Rocky IV. Rocky IV. Yeah. So what you need to do is you need to go out there right now, Mr. Listener, and you need to find a way to get to a workshop. You got to find a way to do it. Now I know the tickets to get here from Russia are going to set you back about $1,500, but you want to get here because we need to sit with somebody who’s going to show you all this but to give you the best answer possible you want to use GoDaddy to host your website and then GoDaddy when you log into the console you can then purchase HTTPS encryption which is basically code and you copy and paste that code into WordPress and I recommend you use wordpress.org and the Divi theme. So hopefully that helps. It’s the Divi theme, the Divi template, and you want to copy and paste that code. But I know it’s hard to understand that on an audio-only show, but that’s how you do it. All right, so question number two, Jason, is what from our listener? Mythic keywords are words that should be in HTML on the page to tell the search engine about the page. But if it is through, how the search engine understand what keywords essentially, or type it in specific column with definition, colon, meta keywords. He’s basically asking if your meta keywords need to go in your HTML page description, how does the search engine know one, what they are, and two, can they differentiate other keywords? That’s the secret Google won’t tell you. You want to install the Yoast plugin, okay, the Yoast plugin, and then you’ll want to have an HTML site map at the bottom of your website and an XML site map. And the XML site map is a site map where essentially only Google can see it. I kind of, I’ve remembered it as the XML is kind of like an x-ray and so it can only be seen by Google. It’s not seen to the average human eye. An XML stands for Extensible Markup Language, and it’s a markup language that defines a set of rules for encoding documents in a format that is both human readable and machine readable. But that’s what you would want to do is use it and have an XML sitemap, use to have an HTML sitemap. An HTML sitemap, I remember is H stands for that humans can see it. It’s an HTML site map. Humans can see it and it stands for hypertext markup language and if you go to eitrlounge.com and you go down to the bottom of the website and you see the word site map that’s what that is and Yoast is the plug-in we use and that basically tells Google the meta keywords, the meta description, the meta title. It tells Google what your page is all about. And whoever has the most words about that subject comes up top. So if you Google search Bill Belichick fan today, Bill Belichick fan, I think if you Google search this from Russia, you’ll see this. I come up top as the number one Bill Belichick fan in the world because I have spent an unethical amount of time talking about Bill Belichick. So that’s how that works. So you have the Yoast plugin, the HTML sitemap, the XML sitemap. That’s how that works. And if you need further coaching on that, I would recommend all the listeners go to thebestseobook.com, thebestseobook.com, and there you can download a copy of my book, Search Engine Domination, and if you open it up to chapter 2 of that book you should learn more there. Jason what’s the next question? The next question is about the 1000 words of content. He says that he gets every page on the site should have it but it may be a silly question. He can’t fully grasp where to write the words on the site itself. You want to put the words on every page. So every single page of your website needs to have a thousand words. And Steve, when I was first teaching you these moves, and if everybody searches now, Tulsa Mortgages, you come up top. When I was first teaching you these moves, didn’t it seem a little woo-woo, a little weird? Yeah. I mean, it didn’t seem probably like, oh, sure, that’s how it works. Sure, I believe you. Sure. Did you believe right away? Did it seem weird? I mean, Breck, when you first heard this, did it seem weird to you? Well, I mean, I was thankful for the explanation, kind of like you just did with the HTML versus XML, you know, the human eyes can see versus the x-ray. That made sense to me. And the same was done when I first started working with Tim Redman, with Redman Grove, with Thrive. And, you know, it’s like, hey, the biggest book in the library gets the most attention, and so we’ve got to put more words to make your book bigger, and it gets seen. And so that helped me understand the thousand words per page and growing from there. Now Jason, question four from this same listener based in Russia is what? He says, in the book you mentioned that you buy your permalink or as far as he understands the domain on GoDaddy and we don’t create it ourselves. And he’s basically asking so we buy a domain not necessarily just building one from scratch. Yeah, buy your domain from godaddy.com. You want to buy your domain from godaddy.com. Steve, what does a domain cost, roughly, to buy a domain on Godaddy? Is it $10 or $50? Yeah, like $8.99. Yeah. And if you buy a lot of them, they give you discounts, but yeah, I think they cost me about $8.99 a year. It’s super important that you own it, because if you don’t own it, what’s going to happen when you switch web guys, Steve? Oh, they’re going to keep it and they’ll hold it hostage. Or they’re going to turn it into a spam search engine which is going to destroy your ad account. I’ve had that happen to a client. That guy can go straight to hell. They did that to him? Yeah. Really? That’s what happened to Angel’s Touch. We tried to get their passwords back to their previous web guide and he not only had their passwords and then owed them $7,500 for some restoration they did for his car, walked away with everything, and then they forwarded that domain somewhere else so their entire ad account, John and the team had to save it. I have a story I can tell that’s not super recent. I think it’s long enough. There’s a guy who I knew through Oral Roberts University who did some work for me for a while and he doesn’t work for me now. This is going back more than 15 years ago. I’m still upset about it. I’ve let it go, but I’m still mad. I run into the guy the other day, quick trip, I see him. Flashback. This is what he did. He worked for me for a few years and then he went around Tulsa telling people that he works with me. So he says, oh I work with, and Steve I’m sure you’ve seen this before. Oh I work with Clay, I work with the team. So this was years ago. So he’s calling up local businesses saying, I work with Clay, he started a web company and I would love to build your website. I’m one of his brand ambassadors, I’m one of his sales people, I’m a partner with him. And he convinces this bakery in town to allow him to build their website for like $2,000. Now I know nothing of this. I don’t know anything about this. But he’s using my reputation to get the conversation going. So he builds the person’s website and once it’s done, he calls and tells her it’s going to be $250 a month to host it for you, to maintain it for you. And that wasn’t what she was told. So she calls me and is like, hey, your sales guy is really being unethical. I’ve known you for a long time. I think it’s kind of jacked up. And I said, what are you talking about? And she said, I’m talking about your sales guy quoted me a few thousand dollars for the site, which was fine. And the site looks great. But now he says it’s $250 a month to host the site. Now Steve, have you ever run into this kind of situation where you’re told it’s 250 a month to host the site? Yeah. You ever ran into this before, Brad? I have. Okay. So then she says, I’m not going to pay it. And I said, well, I wouldn’t pay it either. But furthermore, I don’t know what you’re talking about. I had nothing. I knew nothing of this. So she came to my office and she showed me the emails, the back and forth, and Homeboy’s name dropping me all the time. Like oh, I just talked to Clay about this. He thought this would be a good idea. One of his tips was this. So the moment that she told him I’m not going to pay, he turned her site into a porn site. So he literally took the entire look of the homepage, which was a bakery, but like when you click on About Us, it had all the text, but it was nude women everywhere. I mean, super crazy stuff. And I’m thinking to myself, oh my gosh, I cannot believe that this is actually a thing. And I call the guy and he says, it’s just business. So this lady, imagine all these brides are going to her website to confirm what color cake they want, what size, because it says she built an online thing where you would go to send in your details of your cake. And every bride-to-be is going there and having to look at that. But the site still worked. I wonder if there’s one person who’s like, that’s a hell of a purple cow. You’ve piqued my interest. But I mean, you’ve got to have your own domain. You just have to do it. What are you looking at, honey? Cookies! Leave me alone! The wedding cake! Yeah! Look at the cookies! So if you’re out there today, though, and you have any questions, feel free to email us. You can email us at info at Thrivetimeshow.com and we like to answer your questions on the show. And that’s why our show is so practical, because we’re answering real questions from real thrivers out there just like you. And if you feel stuck, don’t be stuck. Just go to Thrivetimeshow.com and with great skepticism, I encourage you to read our reviews, to watch video reviews, to look up folks like DrBreck.com or SteveCurrington.com. Look them up, do your research, look into the success of Kola Fitness. Did Charles just buy himself a Lamborghini? Yes. Yeah. This is my new Lambro. Yes. Can he fit in a Lamborghini? Oh yeah. He just cranks the seat back and tilts a little bit. Lean over a little bit in the passenger seat? Yeah, yeah. Go on Twitter and just look through our feed. We try to document all of the wins. So if you go to Thrivetimeshow.com, or if you do a search for Twitter, the Clay Clark, Twitter, the Clay Clark, you can see the clients having success. You can go on our social media and see the success. But with great skepticism, do your research, and then enter into the conversation. Book your ticket to a workshop. Schedule a 13-point assessment to learn how you can become a one-on-one client if we have an availability. If not, you know, come to the workshop or listen to the show or email us questions. But don’t just listen to the show. Don’t just listen to the show. Be an activator. Be a doer. Be a diligent doer. Don’t just be a happy hoper. Be a doer. I just talked to a guy in San Francisco. What’s that guy’s name? The new guy? Great guy. Great guy. Nathan. Nathan. Mr. Koo. Nice guy in San Francisco. Really nice guy. He’s been referred to us from people and he’s becoming a doer. He’s decided, you know what, I’m going to reach out to you guys and I’m going to have you actually help me down this path. The best part was when we were closing it out yesterday, I said, yeah, what’s a good time? He goes, well, I know I need to wake up earlier, so what’s the earliest you have? I love it. I always get my butt out of bed. Oh, it’s so good. And Steve, without any further ado, it’s time to end the show with a boom because boom stands for big, overwhelming, optimistic momentum. Are you prepared to end with a boom? Oh, I’m ready. Do you want me to use the megaphone? I think you should. But step it back a little bit so the mic doesn’t pop. Breck, are you prepared to end with a boom? I’m ready. And Jason, are you prepared to end with a boom? No. Yes. Yes. Okay. Here we go. Without any further ado. 3, 2, 1, boom! Stop what you’re doing and think about this for a second. What would happen if your company was suddenly able to generate exponentially more quality sales leads? That would be incredible! What would happen if your company came up at the top or near the top of the Google search engine results? Well, I would just feel overwhelmed with all that business. How many thousands of dollars in lost sales or millions of dollars in lost sales are you missing out on simply because your potential customers can’t find you When they go online to search for the products and services that you offer I refuse to think that thought because I don’t want any more business Unless you are a dirty communist that hates money my new book search engine domination will help you grow your business in my new book, Search Engine Domination, we will teach you the specific steps that you need to take to dominate the search engine results. What do you mean by dominate? You see, in my new book, Search Engine Domination, we will teach you the specific steps that you need to take to dominate search engine results. Download your free e-book copy today at TheBestSEObook.com. best SEO book dot com. I repeat that’s the best SEO book dot com. My name is Amy Baltimore and I am a CPA in Covington, Tennessee. I’ve been working with the Thrive team now for about a year. One of the first things that they did was to update my website and my search engine optimization. I prior had a website but I was not being found on Google, and all of my new business was coming through referrals from friends, family, et cetera. And right away, I started to see results. People were calling and coming in, saying that they found me on Google. They just Googled CPA near me, and there I was at the top of the page. And so, it’s been a great help to my business. Again, you can download your free e-book copy today at TheBestSEObook.com. Hey, this is Dustin Huff. I’m with Keystone Harbor Marina. We joined Thrive back in January and have been working with these guys for about seven months. During that time period, we have moved up our Google rank through reviews and SEO processes that we’ve compiled through these guys. Our leads have gone from about four a week to now 165 a week. So the process works. I will tell you from experience, once you begin, you have to stay with it. As long as you continually do this week in and week out, month in and month out, you’ll continually grow. The system works, but nothing works unless you do. You’ve got to take some action. Download the ebook for free today at thebestseobook.com. Hello, my name is Daniel with Daniel’s Heating and Air here in Amarillo, Texas. The way Google has affected my business, we have got a lot of calls from Google. Right now it’s July and we’ve had the best month ever and it took us about eight to ten months to get on top of Google and I’m glad we did. Remember, nothing works unless you do. You have to go to thebestseobook.com today. Download the e-book for free. Just download that e-book for free and you’ll be off to the races. Hi, my name is Christina Nemis. I’m the owner and operator of Angel’s Touch Auto Body and Detailing in Bourne, Massachusetts. We have been working with Thrive and their coaching for, let’s say, eight to nine months. And it took us about six months, five to six months to get on the top of Google and with their help with the website and marketing and the SEO and retargeting ads with Google. And it has been phenomenal. We just have light and day business coming in, phone calls coming in, walk-ins, referrals, it’s just through the roof. And we couldn’t be happier. At the moment, we are up 50% this year from the previous year. And not only is that part of our own hard work and diligence, but also with the help of Thrive and what they’ve done for us and getting us on the top of Google and all their knowledge and coaching. And yeah, so super grateful, super pumped to see what the future holds for all of us. Thank you. This is your year to thrive. Success you will find. Today is your day. And now is your time. Lazy hands make for poverty. But diligent hands bring wealth. Proverbs 10.4. I’m here to tell you, you can do it if you can just motivate yourself. Twelve dimensions had to cut off a few, so on the day D, you and I could rendezvous. A misshapen tree that I had to prune, I had to make cuts to be here daily at noon. So, like a tunnelway of a knowledge monsoon, I could rain on the parades of those who doubt in you. Are you the next Rockefeller or the next guru, or the next Dr. King who’s changing the rules? If walls are in your way, would you run right through, like a running back, close the one that’s up to you I remember my days back in the dorm room Tune to the gloom like the temple of doom Overwhelmed with the doubts that try to consume I hoped for the future that I could pursue But from the mountain top now I can conclude That you have what it takes if you want the view to win This is your year to thrive Success you will find Today is your day And now is your time If you’re here to thrive, the sense you will find Today is your day, and now is your time This moment is profound, cause you’re above the ground Your road might have been rough, but what you got now is now We’re here to pick you up, and to even show you how But you gotta be responsible with that old plow plow Started from the bottom but I work my way up Cause by 4am I always been prayed up Rise and grind now’s your time don’t give that up You gotta get it don’t quit it till you see it grow up See it’s your year to thrive Success you will find Today is your day And now is your time It’s your year to thrive Success you will find. Today is your day. And now is your time. Your time. We all have a wish and we all want to win. But we cannot begin without self-discipline. If you fall on your face, put yourself up again. Teach yourself to close, not bear with the friends. When the storm’s getting rough and it’s gotten deep, You only deal it with yourself and what you believe. We believe in you, but not as much as God does If you’re going through hell, he’s got nothing but love Apply what you’ve learned, increase what you’ve learned And in due time you got money to burn Apply what you’ve learned, increase what you’ve learned And in due time you got money to burn Apply what you’ve learned, increase what you’ve learned And in due time you got money to burn Apply what you’ve learned, increase what you’ve learned And in due time you got money to burn With this biblical miracle, I’d like to shout down the doubters Kill the weeds that be killing your dream flowers Empower you to devour All the obstacles that make your sweet dreams sour As for me, I used to stut stut stutter But now I’m on the microphone smooth like butter If I can do it, I know you can too But you must stick to it like postage do And while Merton’s on the chorus, singing what he sings I encourage you to dream big dreams Sing it Martin! Sing it Martin! Sing it Martin! Today’s your day. Now is your time. I realize I can’t sing like that, but I can talk and play the woodblock. OK. JT, do you know what time it is? 410. It’s TiVo time in Tulsa, Oklahoma, baby. Tim TiVo is coming to Tulsa, Oklahoma during the month of Christmas, December 5th and 6th, 2024. Tim Tebow is coming to Tulsa, Oklahoma in the two-day interactive Thrive Time Show Business Growth Workshop. Yes, folks, put it in your calendar this December, the month of Christmas, December 5th and 6th. Tim Tebow is coming to Tulsa, Oklahoma in the Thrive Time Show two-day interactive Business Growth Workshop. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old. And a lot of people have followed Tim Tebow’s football career on the field and off the field. And off the field, the guy’s been just as successful as he has been on the field. Now, the big question is, JT, how does he do it? Well, they’re going to have to come and find out because I don’t know. Well, I’m just saying, Tim Tebow is going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast in Tulsa, Russia. Folks, I’m telling you, if you want to learn branding, you want to learn marketing, you want to learn search engine optimization, you want to learn social media marketing? That’s what we teach at the Thrive Time Show two-day interactive workshop If you want to learn accounting you want to learn sales systems you want to learn how to build a linear workflow You want to learn how to franchise your business? That is what we teach at the two-day interactive Thrive Time Show business workshop You know over the years we’ve had the opportunity to feature Michael Levine the the PR consultant in the history of the planet has spoken at the Thrive Time Show workshops. We’ve had Jill Donovan, the founder of rusticcuff.com, a company that creates apparel worn by celebrities all throughout the world. Jill Donovan, the founder of rusticcuff.com, has spoken at the two-day interactive Thrive Time Show business workshops. We have the guy, we’ve had the man who’s responsible for turning around Harley Davidson, a man by the name of Ken Schmidt. He has spoken at the Thrive Time Show two-day interactive business workshops. Folks, I’m telling you, these events are going to teach you what you need to know to start and grow a successful business. And the way we price the events, the way we do these events, is you can pay $250 for a ticket or whatever price that you can afford. What? Yes! We’ve designed these events to be affordable for you and we want to see you live and in person at the two-day interactive December 5th and 6th Thrive Time Show Business Workshop. Everything that you need to succeed will be taught at the two-day interactive Thrive Time Show Business Workshop December 5th and 6th in Tulsa, Oklahoma. And the way we do these events is we teach for 30 minutes and then we open it up for a question and answer session so that wonderful people like you can have your questions answered. Yes, we teach for 30 minutes and then we open it up for a 15 minute question and answer session. It’s interactive, it’s two days, it’s in Tulsa, Oklahoma. We’ve been doing these events since 2005 and I’m telling you folks, it’s going to blow your mind. Yes, ladies and gentlemen, the Thrive Time Show two day interactive business workshop is America’s highest rated and most reviewed business workshop. See the thousands of video testimonials from real people just like you who have been able to build multi-million dollar companies. Watch those testimonials today at Thrivetimeshow.com. Simply by clicking on the testimonials button right there at Thrivetimeshow.com you’re going to see thousands of people just like you who have been able to go from just surviving to thriving. Each and every day we’re going to add more and more speakers to this all-star lineup, but I encourage everybody out there today, get those tickets today. Go to Thrivetimeshow.com. Again, that’s Thrivetimeshow.com. And some people might be saying, well, how do I do it? What do I do? How does it work? You just go to Thrivetimeshow.com. Let’s go there now. We’re feeling the flow. We’re going to Thrivetimeshow.com. Again, you just go to Thrivetimeshow.com. You click on the Business Conferences button, and you click on the Request Tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you could afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. Did you start out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that. Did not get an inheritance from parents or anything like that. I had to work for it. And I am super grateful I came to a business conference that’s actually how I met you, met Peter Taunton, I met all these people. So if you’re out there today and you want to come to our workshop again you just got to go to thrivetimeshow.com you might say well who’s speaking we already covered that you might say where is it going to be it’s going to be in Tulsa Russell Oklahoma Tulsa Russell it’s I’m really trying to rebrand Tulsa as Tulsa Russel I’m sort of like the Jerusalem of America but if you go to if you type in Thrive Time Show and Jinx you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now for this particular event folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office. And so it’s going to be packed. Who? You! You’re going to come! I’m talking to you. You can get your tickets right now at Thrivetimeshow.com and again, you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets which give you an access to meet some of the speakers and those sorts of things. And those tickets are $500. It’s a two-day interactive business workshop. Over 20 hours of business training. We’re going to give you a copy of my newest book, The Millionaire’s Guide to Becoming Sustainably Rich. You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company. It’s practical, it’s actionable, and it’s TiVo time right here in Tulsa, Russia. Get those tickets today at Thrivetimeshow.com. Again, that’s Thrivetimeshow.com. Hello, I’m Michael Levine, and I’m talking to you right now from the center of Hollywood, California, where I have represented over the last 35 years 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers. I’ve represented a lot of major stars and I’ve worked with a lot of major companies and I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California in the beautiful sunny weather of LA come to Tulsa? Because last year I did it and it was damn exciting. Clay Clark has put together an exceptional presentation, really life-changing and I’m looking forward to seeing you then. I’m Michael Levine. I’ll see you in Tulsa. Thrive Time Show two-day interactive business workshops are the world’s highest rated and most reviewed business workshops because we teach you what you need to know to grow. You can learn the proven 13-point business system that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re gonna leave energized, motivated, but you’re also gonna leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever, and we’re going to give you your money back if you don’t love it. We’ve built this facility for you, and we’re excited to see you. And now you may be thinking, what does it actually cost to attend an in-person two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money, so if you’re out there today and you want to attend our in-person two-day interactive business workshop, all you got to do is go to thrivetimeshow.com to request those tickets, and if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy, at King’s Point in New York, acta non verba. Watch what a person does, not what they say. Good morning, good morning, good morning. Harvard Keosak University Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re close, but they’re completely different worlds. And, uh, of a special guest today, a definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. And so Mr. Clay Clark is a friend of a good friend, Eric Trump, but we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man, and there’s so many ways we could take this thing, but I thought, since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who’s my age, and I can say or cannot say. First of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorn, who was my boss at the time. I was 19 years old, working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. He said, have you read this book, Rich Dad, Poor Dad? I said, no. My father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books and I went from being an employee to self-employed to the business owner to the investor and I owe a lot of that to you and I just want to take a moment to tell you thank you so much for allowing me to achieve success and I’ll tell you all about Eric Trump. I just want to tell you thank you sir for changing my life. Well, not only that Clay, thank you but you’ve become an influencer. You know, more than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there too, or bad influencers. Yeah. So anyway, I’m glad you and I agree so much and thanks for reading my books. Yeah. That’s the greatest thrill for me today. Not thrill, but recognition is when people, young men especially, come up and say, I read your book, changed my life, I’m doing this, I’m doing this, I’m doing this. I learned at the academy, King’s Point in New York, I learned at the academy, King’s Point in New York, acta non verba, watch what a person does, not what they say.