Clay Clark | Business Conference | Creating Turn-Key Workflows & Systems + Celebrating the BunkieLife.com & SmilesHollyood.com Success Stories + Join Tebow At Clay Clark’s Dec 5-6 Business Growth Workshop (20 Tix Remain)

Audio Transcription

You could be anywhere doing a lot of different things, but you chose to be here. And you chose to go somewhere you said, man, I can go and I can get better. I can go and I can learn. I can go and I can maybe go from where I’m at to where I want to go. But one of the most important things that you will ever do or not do in your life is to value and seek wise counsel. To be coached hard means you have to be willing to be uncomfortable. Some shows don’t need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities, why would two men who have built 13 multi-million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you, and they have a lot of time on their hands. This started from the bottom, now they’re here. It’s the Thrive Time Show, starring the former US Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zilman. So, two men, eight kids, co-created by two different women, 13 multi-million dollar businesses. to give what we got. Colton Dixon’s on the hoops. I break down the books. See, bringing some wisdom and the good looks. As a father of five, that’s why I’m alive. So if you see my wife and kids, please tell them hi. It’s the CNC up on your radio. And now, 3, 2, 1, here we go! We started from the bottom, now we here. We started from the bottom, and we’ll show you how to get here. We started from the bottom, now we here. We started from the bottom, now we here. Okay, Thrive Nation, on today’s show we’re talking about workflow mapping. What is a workflow? What is a workflow? What is workflow mapping? We’re going to call this maybe storyboarding or workflow mapping, you’re basically building a linear workflow from point one to, in this case, point fourteen. When the consumer works their way through the workflow, at the end, they get the result and the solution that they’re looking for, and you as the entrepreneur get to make money. Here to join us today to talk about workflow design is the founder of a company called BunkyLife.com. I’m going to pull up the website real quick here. BunkyLife.com. So David Frazier, we talk about your business, BunkyLife.com. What are the solutions that you provide consumers at BunkyLife.com? In a nutshell, we sell basically small log cabin kits. So we have about 10 different SKUs, but they’re all small little kits you can build yourself. Okay, so you guys at BunkyLife.com, You’re selling these bolt-on bedrooms, custom cabins, you can build yourself. You’ve clearly thought about what you do and how you do it. And so let’s kind of get into this workflow thing. So first number, box number one, I’m not asking you to disclose on today’s show what your revenue goals are. But you know what your revenue goals are, right? I mean, you have that in your mind? Yeah, we do. We set them every year. And we also have a 10-year larger goal. So there’s 10-year, we’re thinking, you know, here are 10 years, we’re also thinking three years ahead and then we think each year and then each quarter ahead. So this is a big thing though, folks. I mean, this is, most people don’t have revenue goals in their minds. And I know you do, having the honor of having worked with you for a while now and helping you grow your business, I know that you know your goals. Okay, great, we move on. Box number two, what are your break-even numbers? People have to know, we have to know, how much revenue do we have to do just to break even? And that’s something that a lot of people don’t think of. And I think about wonderful restaurants that go out of business. And I think about these wonderful build-outs, incredible build-outs. I see some of the best restaurants in the world. They have great build-outs, great food, and they go out of business. And I think to myself, self, how does that happen? And over the years, I’ve been reached out to by dozens of restaurants, and I sit down with them and I say, hey, how much stuff do you have to sell to break even? How many customers do you need to break even? And I would tell you, probably 99% of them have not known. The ones that were not doing well, they didn’t know how much sales they had to do to break even. Can you talk about that? Why is it so important at BunkyLife.com that you guys do know your break even point? Well, you just need to know when you need to panic. If you’re thinking, if you have no idea what the bottom line is or what the breaking point is, you’re not gonna know when you need to freak out and start marketing or selling. And it’s just, you might be sitting there thinking everything’s okay, but actually the house is on fire. And so this is the real stuff, folks. Now, box three, you gotta figure out the hours you’re willing to work. How many hours are you willing to work? Now, everybody out there watching today’s show, I know everybody out there, you have different boundaries for your life. Some people like to work 40 hours a week. Some people like to work 60 hours a week. I personally like to start working each day around four o’clock in the morning-ish, and I like to go till about six, and I like to do that six days a week. That’s just me personally. I like to go 12 hours a day, every day, six days a week. I like to take a hard day off. I like to have one day a week I’m off. I like to be off every night. You know, last night as a family, we gathered around, we watched a movie together, had a great meal together. I like to work 12 hours a day, six days a week, and then enjoy time with family. And that’s what I like to do. But why is that important, that exercise right there, that everybody should take time, get out a calendar, and actually decide right now how many hours a week that they are willing to work? I just think it’s so important to, like, the boundary side of things. Like, as an entrepreneur, the way I always put it, it’s like you have a machine in your basement and any time you can sneak down there, crank a handle, and in some cases a $5 bill or a $500 bill or a $5,000 bill is going to pop out. And so you always feel guilty about not being down there in the basement cranking the handle. But if you just have boundaries set up, it’s like, I’m going to work here, I’m going to work as hard as I possibly can, I’m going to crank that handle from the hours of nine to five, whatever the hours are for you. And then on Sundays or Saturdays or whatever the day is, I’m going to take the day completely off. It lets you free yourself of that guilt of not being cranky to handle. And I just find for the first four or five years of the business, I was like guilty when I was with my kids that I wasn’t working, I was guilty when I was working that I wasn’t with my kids. And now I’ve got really clear boundaries and it’s a lot more freeing. This is powerful. This is the kind of stuff you’re not gonna hear on hardly any other business shows. But this is the linear stuff. This is the actual step-by-step practical stuff that you have to put into a business to make it grow. Box number four, you’ve got to figure out what makes your business unique. Now, I’m going to do a rhetorical with you real quick. I’m going to ask you a question. If you were planning on getting married, I know you’re already married, but let’s just say you were, and you were going to get married on Grand Lake in Oklahoma, you and your wife had decided, we don’t know where, but we’re going to get married on Grand Lake in Oklahoma, what would you type in to Google at that point? Wedding venues, Grand Lake, Oklahoma. Okay, I’m going to do it. So, wedding venues, Grand Lake, Oklahoma. That’s what I’m typing in right now. Okay. So, now, when you type in wedding venues, Grand Lake, Oklahoma, how would you perceive the search? I’m asking everybody out there because most people they use Google but we don’t think about why we do what we do. So in my world and again I encourage everyone out there to think about this, in my world having worked with businesses for years most people will call the first three to ten that show up and they really don’t go to page two. So right now this particular venue which I don’t know I don’t have a problem with them, I don’t know anything about them, Grand Lake Love Wedding Venue, they’re like pretty much the only business that comes up with objective reviews. Let’s talk about that for a second as we think about your business and we think about everybody out there having a unique value proposition. Why is it important to have the most objective reviews and to come up in those search results when people are searching search? Well, it’s going to come down to if you don’t have any reviews, like you’re not even on the map, people don’t even see you. It’s like they are unable to see that you even exist. And it’s a powerful thing. I mean, people really do. If they can’t find you in those search results, it’s like you don’t exist. Now, if you are looking for a wedding venue at Grand Lake, and I’ll be kind of doing the steering But you can tell me where you would click. What would you do? What would your path be if you were just kind of clicking around? What would you do in these search results? I looked here honestly my first move is usually scroll past anything that says sponsored, but that’s just me I might not be the best, but yeah, I’d probably scroll down to when the actual results come up as opposed to the sponsored one because Or yeah, that’s probably what I would do. Would you click on this one here? Would you click on this? Yeah, I would, but it’s only got three reviews. So what I might do is just check the map and say what else is there out there? Because that’s a low number. If it’s not 10, it doesn’t even feel real. So I’m going to look this up, this place here, this venue. I mean, this is the only one that has reviews. There’s not a website linked to it, you know? So I mean, and I’m not being critical of the place. I’m just saying there’s not a website linked to it. So then you start to say, well, okay, what venues exist? And most people, what they’re going to do, folks, is they’re going to do a Google search. They’re going to see who comes up in the search results and then who has the most objective Google reviews. And that venue is typically going to get the call. I mean, that’s about as deep as it’s going to be. Now switching gears for a second here, think about your business folks. I’m asking you, who are your top three competitors? So in this search result right here, in this search result for the Grand Lake, this is for wedding venues, Grand Lake, Oklahoma, we’ve got this Grand Lake Lodge. We’ve got, I mean, I don’t see a lot of organic venues coming up in the search results. You know, so you almost have to go okay I’m gonna go to the knot.com see what they offer here okay they’ve got they’ve got some options here at the knot.com but you want to ask yourself objectively am I in the top three? Am I in the top two? and if I’m not, why? And that’s a big thing I think everybody out there we have to do that we have to take the emotion away from our business and we have to apply it and say, if I was a consumer, what would I do? So you have to have that unique value proposition. Now, once somebody goes to the website, I’m asking everybody out there, which one of these listings is the most compelling? Which one would you call? And we need to make sure that we are the highest rated, most reviewed, that we have compelling photos and video and then our first impression is next level awesome. That has to happen. Let’s switch gears back to MonkeyLife.com. When people go to MonkeyLife.com, what are people doing? Can I make a point? Well, before, sorry to interrupt you, but okay, if you use the example of the wedding venue, right, what I noticed is like all of them have a very sad, sad number of reviews, like under 10 or 20. And my thoughts are like, this is an obvious way that anybody in this little market here could crush it by like, literally every weekend. If you have wedding books, you have hundreds of people in your wedding venue, right? I’ve experienced it and could leave an objective review, given the right prompting. Right? It is. You know, like, we have about 1000 clients a whole entire year. That’s just nature of our business They have a thousand clients a month come through right? I mean, that’s its power now now again now that’s box four So you got to figure out what are your top? Who are your top three competitors? And how are they doing versus how are you doing? Okay, you want to make sure that you are the best box number five got to improve the branding When people go to your website, it has to look good. Okay, so going back to the wedding venue thing for a second, if people go to a website and they’re not finding a website that wows, they tend to move on. So let me just give you an example here of something that I think is a great example of what to do, something that’s doing well, somebody who’s doing well. One of my clients, it’s called Colaw Fitness, great business, great guys. Well Colaw Fitness, when you type in Joplin Gyms, look at these guys, they come up top in the search results with 11,000 reviews, their nearest competitor has 739 reviews, their website comes up highly ranked in the search results as well, and then when you visit the website, colawfitness.com, what they have done is they’ve clearly laid out a no-brainer, so when you’re on the website you go, well, it’s $7 a month, I might as well request information. Another example is our haircut business, Elephant in the Room, it’s a men’s grooming lounge. The first haircut is a dollar. It’s clearly laid out a no-brainer. You’ve got to have a no-brainer. And I just don’t think a lot of people by default take the time to look at their business and objectively say, how is my branding stacking up versus my competition? So we move on to box six. You have to have a three-legged marketing stool. I always tell people, you have to have a three-legged marketing stool. You can’t have a 45-leg marketing stool. You have to have a three-legged marketing stool. What does that mean? You have to have three ways that you reach your ideal and likely buyers. So if I was advising a wedding venue on Grand Lake, I would tell them, A, let’s get a map and let’s have the most reviews from real customers as fast as possible. B, I’m going to make sure that we show up on these search results. So when I’m going to the knot.com, you need to show up in that conversation. You can’t have your venue being undiscoverable in those first five or ten search results. You have to show up. So I would recommend a third-party listing on this website. There’s this website here, grandlakeassociation.com. I’ve never been there. Grandlakefun.com. I would say your wedding venue needs to be listed here. And it’s so important that everybody out there, if you own a business, you have to think about what is your three-legged marketing stool. So leg number one, I would advise this particular company to do search engine optimization if I was advising a Grand Lake wedding venue. I recommend they do search engine optimization. The second leg is you’ve got to go to bridal shows in oklahoma there are tulsa bridal shows there are bridal shows and wedding venues bridal shows and that’s where brides go oftentimes to find their uh… wedding vendors and you just have to be there why because many brides most brides go to wedding shows and most brides use google and then third you want all of the vendors to recommend you if possible. And that’s your whole marketing system. Now let’s go back to BunkyLife.com for a second. Your business, I’m not asking you to share all the ways you market, but why is it important that you have it written down and clarified how it is that you market BunkyLife.com? There’s just so many shining objects in the marketing space where if you don’t zoom in on and really nail three things, you can just kind of suck at 50 things. What you just said is profound, it’s simple, it’s real. Again, you don’t want to have 50 potential things that might work, you want to have three that work and then you measure those results. Now box seven, and this is where we’re going to kind of end, but again, if you come to a workshop, if you’re a consulting client, we teach you all these systems, but we’re just going to stop at box 7 today. You’ve got to create a sales conversion system. You have to have pre-written sales scripts, pre-written emails, recorded calls for quality assurance, you have to have one sheets that make sense, you have to have pre-written emails that make sense. Everything that the customer is going to interact with when they first visit your business, we’ve got to script that out. We’ve got to think about when our person calls them, if you were going online and you were looking for a wedding venue in Grand Lake, in the event that someone fills out the form and requests additional information, we’ve got to script out what’s being said, how it’s being said. We have to record the calls for quality assurance. We have to have thought through every aspect of the sales process, much like you guys have at BunkyLife.com. Can you tell us how, to the listeners out there, how much it’s benefited you to have systems in place as opposed to just tribal knowledge? Just having an organized script, having an organized set of, you know, how to listen to calls and review them and give feedback has been just game changing because a lot of times you assume things are happening, but if you don’t check, you don’t know they’re happening. And it’s just been so helpful for us to just have a very consistent like closing process, really consistent way of tracking our leads each week. And then we know kind of how to predict and how to measure what’s actually happening. hasn’t yet created a documented workflow. Could you let everybody out there know why they should do that? Because I think most business owners say, I’m too busy to sit down and make a workflow. I’m too busy trying to pay the rent to build systems. I’m too busy trying to find an employee to create a system. Could you share with everybody out there just why it’s sort of a false belief to say that I’m too busy to build systems? Well, the reason that you’re busy and running around with like chicken headcups, you don’t have systems in place, you’re too busy doing the thing. So if you can just what I like to say is put in your workday and then put in your extra time of, of working on the business. If you can just chisel out even 10-20 minutes a day to just improve your processes, it’ll free up hours in the day over time. And then they’ll give you more time to actually work on the business. But for me, I had to get up early to do a lot of these things. Just I would get up an hour earlier than my work day just to get some of these type of things done. So that at the very least, even if my hair’s on fire the rest of the day, at least I got that hour in where I got, you know, one little piece of automation or one little process kind of banged out. And that made a ton of difference because otherwise you’re just responding to everything and it’s always chaos. Now, folks, if you’re online right now and you are out there today and you’re saying, wow, I need a space to have my quiet time. Well, I would submit to thebunkylife.com a custom cabin, a bolt-on bedroom. That might be a move. If you’re somebody who says, man, I’ve got family coming in for the holidays. I don’t know where they’re going to stay. Some of you might say, we downsized our house at a certain point in our life. We downsized to a smaller house, but now when the grandkids visit, we don’t have a place to put them. We don’t have a place to put family when they visit. I would say that a bolt-on bedroom and a custom cabin from BunkyLife.com may make a lot of sense. David, what’s the typical buyer like when you talk to the wonderful buyers who buy the BunkyLife.com products? You know, why are people buying BunkyLife.com products? I’d say the number one reason, like you mentioned, is my family’s getting bigger and my house is not getting bigger. And so how do I have a space where they can come, we can be together, but yet they don’t have to go back home that night or go to a hotel. They can come and they can actually stay right over in the backyard. That’s kind of the niche that we have. There’s a lot of grandparents or newer grandparents. It’s a lot of people that have moved in or out of state and they’ve got friends and family that are a little bit far away. And that’s 99% of the folks that are buying a Bunky. And there’s people that use them for offices or people that use them for crafting studios and things like that. But most people, for them, it’s a way of connecting with their friends and family and the Bunky’s that bridge to get them there. Folks, I’m telling you, if you haven’t checked out a BunkyLife.com product, you really should do it today. BunkyLife.com. Also, if you have a business that is dysfunctional, it’s not functioning, you’re trying to build an organization, but it’s not organized, if you’re trying to create time freedom and financial freedom, I would highly recommend that you go to thrivetimeshow.com and schedule a free consultation or request a ticket for one of our in-person two-day interactive workshops where we teach all 14 business systems. And again, if you’re looking for a bolt-on bedroom, check out bunkeylife.com. Bunkeylife.com, that’s the website. David Frazier, I really do appreciate your time today, sir, and we’ll talk to you next week. Yeah, thanks, Clay, bye for now. And you had mentioned that with coaching, all of a sudden the speed at which you’re responding to leads is lightning fast, whereas before you thought it was fast, and now it’s lightning fast. Can you hammer on that again about how much maybe coaching has impacted that, because you guys are on it now at BunkyLife.com. I would say we’re on it. We’re 80% on it. That’s the whip I’ve been cracking for the entire quarter. But with that said, we at least know what hard work and what the end result is. So that’s what I find has helped me out the most is coaching is a great way for someone to say, here’s what good looks like. Here’s what good hard work looks like in the context of whatever the problem is. And so if you can constantly be elevating that process, the whole business does remarkably better. I can speak to that personally, because we’ve really been trying to hammer this home over the past really three months. And just this past August, our sales have tripled in terms of how many sales. And also our sales in the US, we just found out, are approaching 50%. So we’re growing, not just growing, but growing in a, for us is a huge market. So it’s not, yeah, it’s just so important to just every day, every week review those scripts. Are they still working? Are they still the best they can possibly be? And then are we, are they being followed by everybody? The first time that I ever met you, Clay, was at that first conference in Tulsa. And that was an incredible conference. And I was so impressed with just the whole thing, just the professionalism, you as a person, your business, your work ethic, and really just who you are. And I was very impressed with all of that and I thought, gosh, you know, this might be someone that I would really consider working with, like maybe he could really help me. And that’s really what got me interested because I was so impressed with just the professionalism of all of it. And I learned a lot. I come about once a year to a business conference and I’d like to come more, but every year I try to come with my marketing girl with me and we always learn something. We always learn something and I think next year I’m going to bring my husband because he really needs to come too. Okay, Thrive Nation, on today’s show I wanted to share with you a story about a good person who’s growing a good business by treating their customers the way they want to be treated. She’s a long-time client. We’re honored to serve her and help her grow her business, and I want you to hear a great success story. So, that being said, Dr. Stephanie, welcome onto The Thrive Time Show. How are you? Hi, I’m doing great. Thank you so much, Clay. Well, first off, I’m going to pull up your website, so tell all the listeners what’s the name of your website so we can verify that you are in fact a real orthodontist. Okay, my website is smileshollywood.com. Okay, smileshollywood.com. smileshollywood.com, yes. I’m going to pull this up real quick here. And as I pull this up, I’m going to ask you a little bit about your background because you’re doing really well. You’re based in McKinney, Texas. When did you have that vision to become an orthodontist? Like what age were you where you thought, you know what, I want to become an orthodontist? Well, that had to have been when I was visiting my own orthodontist, Dr. Jim Bolli, who’s retired now, but was an awesome, great orthodontist and one of the greats, really. But what’s funny is, is that I actually wanted to be a medical doctor first. And I used to go into his office and he’d say, Stephanie, you don’t want to be a medical doctor, you want to be an orthodontist.” And I said, no I don’t, Dr. Foley, why are you saying that? And he started telling me all of the great things about dentistry and why it’s so great because you don’t have to deal with people dying on you. You don’t have to deal with sick people. You get to make people look amazing and beautiful by straightening their teeth and you leave with happy patients. And you know, he talked me into it and I thought, that sounds like a great job. So that’s really how I became an orthodontist. And you’re in McKinney, Texas, right? So how long have you been an orthodontist in McKinney, Texas? So I’ve been an orthodontist for 26 years. And when you went to medical school, what percentage of the time in medical school or dentistry school, dental school, did they spend teaching you how to market and or grow your own practice? Absolutely zero. Zero? Zero marketing skills. Okay, okay. And so one of the great things that I love about working with you is, you know, we get to help you grow your business, but, you know, you get to be more of who you are. I mean, you get to help more patients and help more people create great smiles. And then we get to do some of the nitty gritty stuff that maybe isn’t your highest and best use. And so I wanted to focus on some of the things we’ve been able to accomplish together over these few years here. First off, from a branding perspective, I really do feel like your website is first class. And from when I talk to Andrew, the coach who works with you, I’m always hearing that more and more patients are coming in from Google. Could you talk about that? How much of an impact does it have having maybe a rebranded or updated website and Google leads coming in? It has had a huge difference, absolutely huge difference in our patient load coming in. And you know, before I really wasn’t tracking really well, and that’s one of the things I learned from Thrive Time Business was how to track patients coming in, how to really, how to see where they’re coming from. And at the time I really didn’t know much about Google and you know being an orthodontist for 26 years I didn’t really know a lot of, I kind of went through a time where I went through shock. It was really what I call culture shock because the old ways of marketing were not working anymore and because I really didn’t know about online marketing I really didn’t, I was still doing, you know, phone book ads and magazine ads and all of these things. And so Thrive Time has really helped. I started out with 97 reviews. Now we have almost 600 reviews. And you know, it takes a long time to get those reviews and you have to really work diligently and you know, Andrew was amazing. My coach, he’s fantastic, really had to prod me sometimes because sometimes I was like an old mule and just stuck my feet in and said, no, I don’t want to do that. And he said, trust me, it works. And I just kept going and he kept pushing. And I’ll tell you what, it’s really working. We’re getting a lot of patients from Google and it’s fantastic. Now, as far as gathering patients from the Google search results, there’s a couple of things that have to happen. I mean, one, you’ve got to have the most content. There’s four variables. One, you have to have the most original HTML content or text. Second, you have to have the most objective reviews from real customers. Third, your website has to be in constant mobile compliance where we’re updating the website to meet the current updated guidelines of the ever-evolving internet. And then we’ve got to make sure your website is canonically compliant, where it basically follows all Google’s rules. How much has that helped your peace of mind knowing that you have a team that’s helping you update your website every month and that you don’t have to do that? It is a huge relief, an absolute huge relief, because I know that these things are being done, the SEO is being done properly, the backwriting under the website is being done properly and increasing and we’re relevant every single day, we’re relevant because I know these things are happening. And before, I actually was trying to do some of these things on my own. And you know, I’m not the best writer. And then I realized, why am I doing this myself? Because honestly, I don’t have the time. And so it’s really a great relief to know that these things are being done and that they’re working. And I saw, when I first started with Bribetime, I was probably 11 or 12. I was working with an SEO company at the time, and I was probably coming up 11 or 12, which is really the second page when somebody brings you up on the computer. But now I’m at two, I’m at three, I’m at four, depending on the keywords, so I am more happy. And you know, again, if we do a search for orthodontist in McKinney, Texas, we can find you right there in the top three. Also if you move past the three pack or the top three there, we can also find your site in the search results. And again, it’s not a result of luck. It’s not a result of some sort of woo-woo plan. It’s specific, actionable processes. The next thing I want to talk about is just overall lead tracking and Dream 100 marketing. I think a lot of times people, not you, but other people, entrepreneurs, none of our listeners, we might market based on feel. So if we feel like we’re not getting enough leads, we might feel the need to go market. And if we feel like we’re overwhelmed with leads, we might feel the need to not market. But one of the things that we try to teach to our wonderful clients like yourself is the importance of implementing a consistent and implementable plan, a consistent and practical plan. Could you talk about the importance of tracking your leads and then also just consistently doing those marketing systems like the Dream 100 that do this route? So the Dream 100 has really been a great addition. We were doing something similar to that, but really not with the concerted effort and doing it on a regular basis. We were kind of doing it a little more haphazardly and I really have noticed a difference because when you are visiting dentist’s office and you are, and you’re developing a relationship with them and they are seeing you on a regular basis every week or every two weeks, they, you know, the staff starts to remember you and so, you know, you never know, a patient may come in tomorrow and you just dropped by their office with a goodie today, you know, and then they are going to think of you whenever it’s time to refer for an orthodontist. And that’s really made a big, big change in our practice, too. And we track every single one of those, so we know how many Dr. X sent over, and we know how many Dr. Y sent over. So we know our top referrers, and we know the ones that we need to kind of get to know better and help them send to us too. There’s somebody watching this right now who’s a doctor, a dentist, a lawyer, and they’re going, I don’t know if the Dream 100 works. What do you say to that person who’s sitting down with you right now and they go, yeah, I just don’t know if that works. I say it definitely works. And you definitely do have to get out and meet the dentist yourself at least one time. Even if you just, some of the dentists I couldn’t actually just go meet, you know, to have lunch, they didn’t have lunches, so I just actually went by the office myself, I took a little goody with me, you know, a muffin or something, and I’d go by maybe right before lunch and just introduce myself, and then when my gal would come by every week or every other week to deliver things to their office, they at least knew who I was, I had introduced myself, and we found that we started getting patients that way. So, it definitely helps. Now, the next thing I want to talk about is this hiring. I don’t know if you’ve ever felt like this. I’m sure you have. It’s probably just me. But, whenever you have a garden that you plant, I’ll pull up a picture of a garden so we can all picture it in our minds. Whenever you plant a garden, there’s probably some initial excitement. You go, you know what? I’m going to plant these tomatoes. I’m going to do it. I’m going to get after it. This is my year. I’m going to get the garden going. I’m excited. I’m going organic. Let’s go.” Well, what happens is, is over time, people stop pulling the weeds. They stop tending to the garden. Over time, the garden becomes like an overgrown monster garden. The garden starts to become something that looks like a mistake, something that looks like an uh-oh, something where your neighbor says, are you going to mow that thing? And it gets bad. And the same thing is true with employees. If you have a team of people that work for you on your payroll and you’re a business owner, it turns out that the average American today, for whatever reason, I’m going to pull some stats here so people don’t think I’m crazy. The US Chamber reports that 75% of employees steal from the workplace. What? That’s the US Chamber reporting that 75% of employees steal from the workplace. You might say, really? Yeah. And 85% of employees, 85% of employees lie on resumes, meaning that they just make up some statistic on their, they throw it on their resumes. 85% of employees are, again, are lying on their resumes. I’m pulling this up here, folks. But there are, there’s a certain group of employees that they just lie on their resumes. Called 85% of job applicants lie on their resumes. And 75% of employees steal from the workplace. So in your business, you have a great staff and you want to keep it that way. So you can’t hire the thieves. You can’t hire people that lie on their resumes. So that 85% of the population that lies on their resumes, they can’t work for you. And that 75% of the population that steals from the workplace, they can’t work for you either because you want to wow your customers. Can you talk about embracing the processes that we teach of the ongoing hiring processes and just always recruiting new people? Absolutely. So we have taken on really the task of making sure that we have every single day at any one time there is going to be an ad out there for any position in our office. And occasionally we’ll have somebody come in and we’ll have them just do a little affidavit or something. And what’s really interesting is that even my employees, even when I’m not needing someone, my employees will be like, why are we having somebody come in, do a working interview? You know, and everybody gets really nervous. But it actually also helps them get on their best behavior again. So, but it’s like if you always have someone waiting in the wings, then should you have someone that drops off? Maybe their husband gets transferred and they’re a wonderful employee, but it’s just now they have to move and now you’ve got someone that you can hire. Or if you have someone that’s like what happened in my office where, you know, it was an inventory day and doctors weren’t there, and she decided to go work out and hang out with her boyfriend for five hours and then forgot to clock out, you know? So that’s called stealing. Yeah, and I, you know, and recently, and these are just real examples I’m sharing with people, I’ve had some of my really, really nice employees, two of them decided to have a baby and start a family. And so I’m not going to hold an employee hostage. I’m not mad that they decided to move on. But you get to a place where if you’re not careful, folks, you’re going to find yourself in a kind of a defensive posture where you’re not going to be able to cover the appointments, the obligations, the customers that are reaching out to you. So if you’re out there today, hiring has got to be a process and not an event. So again, just recapping, the branding, the marketing, the search engine optimization, the hiring, the tracking. I want to talk about retargeting ads. Retargeting ads, whenever somebody goes to your website, we’ve got to have ads that follow people around the internet so that way people constantly see Smiles Hollywood, Smiles Hollywood, Smiles Hollywood, and that creates top of mind awareness. Can you talk about how important it is for you to know that you have a team of people thinking about those kind of things. So again, you don’t have to. Absolutely. And I think, I think just being a Thrivetime customer really makes you feel like you’re taken care of in so many different areas, because I didn’t even know what those ads were when I, when I first became a client, I didn’t even know, I remember thinking, I wonder how you get to have an ad when you’re, when you’re going to your bank account. And then all of a sudden this thing pops up, you know, for some brand of sunglasses that you were just looking at. I thought, how do you get those ads? You know, how do you even find out about them? And so these are the ads that you guys fix this up with and they’re fantastic. And I do know that they do bring in patients. Now, coaching is an ongoing process. Every week, Andrew meets with you, every week. I know this might sound shocking for folks out there, but every single morning, our coaches have to meet with me at six in the morning. And I ask them every morning, I say, how’s your client doing? And I go over all 160 clients. It’s a real thing. I go over 40 clients every single day. I go over a checklist of all 40 clients every day. And we do that every single morning. So every week we review the files of all 160 clients to make sure you guys are thriving, you’re growing, you’re not backsliding, everyone’s doing well. Could you talk about the importance of having somebody who A, helps you track, but also kind of pushes you to be your best? Well, that has been a lifesaver because honestly, well, I kind of learned it on myself because Andrew was good about pushing me and he would say, okay, well, did you meet with your staff about this or that? And I said, oh yeah, I didn’t quite do that. And so he was really good about reminding me that I needed to meet with my staff once a week or once a day, whatever it was, depending on the item. But I found, like, for instance, with my front desk girl, she was fantastic, but she was supposed to be following up on leads. She was supposed to have a lead list. And so every week I would call her and say, hey, how’s that lead list? And I would actually have Andrew on the phone with me. And we would talk and she kind of would say, yeah, yeah, they’re good. And then finally, I think she got it. She realized I need a list. And so I think she realized Dr. Christ is going to ask me every week and I better get organized here. And so she actually came up with her own lead list in her own little system, which was fantastic, by the way, and it’s helped us tremendously at the front desk. And anytime we go over the lead list, because I have several, I have about three employees that have lead lists, different kinds of lead lists, and she is fantastic. I never have to worry about her lead list. The other two I have to check theirs, but, and that’s the thing, is I think you start to really hold your employees accountable, and Andrew helps hold me accountable and make sure that I’m doing everything I’m supposed to be doing, because let’s face it, life gets busy. You know, and I mean I’m a mom and I’m a wife and I have all kinds of other things going on too and so I want to have a thriving business but you have to put the work into your business and it’s nice to have someone there prodding me along when I get lazy. Now you’re one of these wonderful folks where most of our clients they actually come to the workshops, they also do coaching and so you’re somebody who’s been to the conferences, you do the weekly coaching, you’ve seen the whole experience. I guess some people describe our coaching system as life-changing or they focus on the numbers. How would you describe how the one-on-one coaching in conjunction with the conferences has impacted maybe you and or your business? Well, the first time that I ever met you, Clay, was at that first conference in Tulsa and that was an incredible conference and I was so impressed with just the whole thing, just the professionalism, you as a person, your business, your work ethic, and really just who you are. And I was very impressed with all of that and I thought, gosh, you know, this might be someone that I would really consider working with, like maybe he could really help me. And that’s really what got me interested because I was so impressed with just the professionalism of all of it. And I learned a lot. I come about once a year to a business conference and I’d like to come more, but every year I try to come with my marketing girl with me and we always learn something. We always learn something. And I think next year I’m going to bring my husband because he really needs to come too. And he’s been going along with this with me and he’s thinking, wow, this is really working for you. Maybe I need to come. So we’ve loved it. So if somebody is watching right now, they’re on the website, they go to thrivetimeshow.com, they’re thinking about scheduling a free consultation or they’re thinking about coming to a workshop, what do you say to somebody out there that’s on the fence, thinking about coming to a conference and or scheduling a free 13-point assessment? Well, I say absolutely do it. Absolutely do it. And I will say that it’s a process. It doesn’t happen overnight, but if you stay the course, you’re going to see results, because I’m absolutely convinced. Dr. Christ, thank you for allowing us to take up some of your valuable time today. I really do appreciate you, and I can’t wait to see you in person here soon. All right, thanks so much Clay. Take care, bye-bye. JT, do you know what time it is? Um, 410. It’s T-Bo time in Tulsa, Roseland baby. Tim Tebow is coming to Tulsa, Oklahoma during the month of Christmas, December 5th and 6th, 2024. Tim Tebow is coming to Tulsa, Oklahoma and the two day interactive Thrive Time Show Business Growth Workshop. Yes, folks, put it in your calendar this December, the month of Christmas, December 5th and 6th. Tim Tebow is coming to Tulsa, Oklahoma and the Thrive Time Show two day interactive Business Growth Workshop. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old, and a lot of people have followed Tim Tebow’s football career on the field and off the field, and off the field, the guy’s been just as successful as he has been on the field. Now, the big question is, JT, how does he do it? Well, they’re going to have to come and find out, because I don’t know. Well, I’m just saying, Tim Tebow’s going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast in Tulsa, Russia. Folks, I’m telling you, if you want to learn branding, you want to learn marketing, you want to learn search engine optimization, you want to learn social media marketing, that’s what we teach at the Thrive Time Show two-day interactive workshop. If you want to learn accounting, you want to learn sales systems, you want to learn how to build a linear workflow, you want to learn how to franchise your business, that is what we teach at the two-day interactive Thrive Time Show business workshop. You know, over the years we’ve had the opportunity to feature Michael Levine, the PR consultant of choice for Nike, for Prince, for Michael Jackson. We’ve had the top PR consultant in the history of the planet has spoken at the Thrive Time Show workshops. We’ve had Jill Donovan, the founder of rusticcuff.com, a company that creates apparel worn by celebrities all throughout the world. Jill Donovan, the founder of rusticcuff.com, has spoken at the two-day interactive Thrive Time Show business workshops. We have the guy, we’ve had the man who’s responsible for turning around Harley Davidson, a man by the name of Ken Schmidt. He has spoken at the Thrive Time Show two-day interactive business workshops. Folks, I’m telling you, these events are going to teach you what you need to know to start and grow a successful business. And the way we price the events, the way we do these events, is you can pay $250 for a ticket or whatever price that you can afford. What? Yes! We’ve designed these events to be affordable for you and we want to see you live and in person at the two-day interactive, December 5th and 6th Thrive Time Show Business Workshop. Everything that you need to succeed will be taught at the two-day interactive Thrive Time Show Business Workshop December 5th and 6th in Tulsa, Oklahoma. And the way we do these events is we teach for 30 minutes and then we open it up for a question and answer session so that wonderful people like you can have your questions answered. Yes, we teach for 30 minutes and then we open it up for a 15 minute question and answer session. It’s interactive, it’s two days, it’s in Tulsa, Oklahoma. We’ve been doing these events since 2005 and I’m telling you folks, it’s going to blow your mind. Yes, ladies and gentlemen, the Thrive Time Show two-day interactive business workshop is America’s highest rated and most reviewed business workshop. See the thousands of video testimonials from real people just like you who’ve been able to build multi-million dollar companies. Watch those testimonials today at Thrivetimeshow.com. Simply by clicking on the testimonials button right there at Thrivetimeshow.com, you’re going to see thousands of people just like you, who’ve been able to go from just surviving to thriving. Each and every day, we’re going to add more and more speakers to this all-star lineup, but I encourage everybody out there today, get those tickets today. Go to Thrivetimeshow.com. Again, that’s Thrivetimeshow.com. And some people might be saying, well, how do I do it? What do I do? How does it work? You just go to Thrivetimeshow.com. Let’s go there now. We’re feeling the flow. We’re going to Thrivetimeshow.com. Again, you just go to Thrivetimeshow.com. You click on the business conferences button, and you click on the request tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you can afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. Did you start out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that. Did not get an inheritance from parents or anything like that. I had to work for it. And I’m super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton, I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to Thrivetimeshow.com. You might say, well, who’s speaking? We already covered that. You might say, where is it going to be? It’s going to be in Tulsa, Russell Oklahoma. I suppose it’s Tulsa, Russell. It’s I’m really trying to rebrand Tulsa as Tulsa, Russell. I’m sort of like the Jerusalem of America. But if you go to if you type in Thrivetimeshow and Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside see the facility We’re going to have hundreds of entrepreneurs here It is going to be packed now for this particular event folks the seating is always limited because my facility isn’t a limitless Convention Center you’re coming to my actual home office, and so it’s going to be packed who you you’re going to come who you I’m talking To you you can get your tickets right now at Thrivetimeshow.com. And again, you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets, which gives you an access to meet some of the speakers and those sorts of things. And those tickets are $500. It’s a two-day interactive business workshop, over 20 hours of business training. We’re going to give you a copy of my newest book, The Millionaire’s Guide to Becoming Sustainably Rich. You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company It’s practical. It’s actionable and it’s Tebow time right here in Tulsa, Russia Let’s get those tickets today at thrive time show calm again. That’s thrive time show dot-com Hello, I’m Michael Levine, and I’m talking to you right now from the center of Hollywood, California Where I have represented over the last 35 years 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers. I’ve represented a lot of major stars and I’ve worked with a lot of major companies and I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California in the beautiful sunny weather of La Come to Tulsa because last year I did it and it was damn exciting clay Clark has put together an exceptional Presentation really life-changing and I’m looking forward to seeing you then. I’m Michael Levine. I’ll see you in Tulsa Thrive Time show two-day interactive business workshops are the world’s highest rated and most reviewed business workshops because we teach you what you need to know to grow. You can learn the proven 13 point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re gonna leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses, or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever. And we’re going to give you your money back if you don’t love it. We’ve built this facility for you, and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person, two-day, interactive, Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money. So if you’re out there today and you want to attend our in-person, two-day interactive business workshop, all you’ve got to do is go to Thrivetimeshow.com to request those tickets and if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy at King’s Point in New York, acta non verba. Watch what a person does, not what they say. Good morning, good morning, good morning. Harvard Kiyosaki Rich Dad Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re closed, but they’re completely different worlds. and we have a special guest today. Definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts. And so Mr. Clay Clark is a friend of a good friend, Eric Trump, but we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man and there’s so many ways we could take this thing. But I thought since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who’s my age, and I can say or cannot say. Well, I have to, first of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorn, who was my boss at the time. I was 19 years old, working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. He said, have you read this book, Rich Dad, Poor Dad? I said, no. My father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books. And I went from being an employee to self-employed, to the business owner, to the investor. And I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success. And I’ll tell you all about Eric Trump. I just want to tell you, thank you, sir, for changing my life. Well, not only that, Clay, thank you, but you’ve become an influencer. You know, more than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I Congratulate you on becoming because as you know, there’s a lot of fake influencers out there to our bad influencers Yeah, anyway, I’m glad you and I agree so much and thanks for reading my books. Yeah, that’s that’s the greatest thrill for me today not thrill but Recognition is when people young men, especially come up and say I read your book changing a life. I’m doing this I’m doing this I’m doing this. I learned at the Academy, at King’s Point in New York, I learned at the Academy, at King’s Point in New York, Acta non verba. Watch what a person does, not what they say.