Will You Fire Nike, In-N-Out Burger, the VMA Awards and the NFL?

Audio Transcription

It is the thrive time show show on your business coach radio and on today’s show, Z, we are breaking down a controversial subject and then another controversial and then another two controversial subjects for a total of four controversial subjects. I’ve got a great name for this show. What does that with? Let’s call this from the controversial show. Big controversial show, subtitled the title and the subtitle. The subtitle was there fired Nike in and out, Burger vms and the NFL, the video music awards, the national football league in and out, Burger Nike, big organizations. And I’m going to start off with the notable quotable and I’d like for you Dr Elmer to break it down here. Sam Walton, the legendary founder of Walmart once wrote, there’s only one boss the customer and he can fire everybody in the company from the chairman on down simply by spending his money somewhere else. So remember out there and thrive nation.

You know people can say what they want. You’re not going to say I’m in favor of the NFL. I don’t watch it anymore. I will not watch it anymore. I am outraged. You could say if ems, that’s classless. I’m not gonna. Watch it. You could say in and out Burger. I don’t agree with their right of center political views. Nike, I’m tired of the commercials. You could say what you want, but at the end of the day, the consumers ultimately vote with their dollars. Z, my friend. Break it down. We’ll be must accept this truth. Well, you’re absolutely correct and I think anymore more people think that it’s not about whether you buy buy it or not there. It’s whether you get on line and try to trash talk to him as much as possible, which is just crazy. So don’t do that. If you’re upset with the business or you don’t, for whatever reason, don’t want to do business with that business, then don’t.

But don’t, you know, you don’t have to be a business coach troll about it. You know, you have to get on it and troll and tweet about it and be all mad about it. And anger, you know, just seems like there’s so much built up anger in this country. Let me just get, let it go. Let me do this. I’m gonna give. I’m gonna. Give a five business coach knowledge bombs to listeners out there. Okay, so knowledge bomb number one that. Oh No, you can marinate on. They’re out there. The Nike Boycott, quote unquote. As of 2017, the Nike brand was valued at 29 point $6,000,000,000 a z. This justin, that’s a lot of money. That’s what I’m looking at. The company was founded on January 25th, 1964 at the time, known as blue ribbon sports and at the time in one could argue those first or six years of the company, there must’ve been a major boycott going on because nobody was buying Bible or blue ribbon and Bill Bowerman and Phil Knight started the company.

It officially became Nike seven years later in 1971. It took those homeys seventh because he has a biblical number. It is the number of completion. It took them seven years to figure that out. Now the company takes its name from Nike, the Greek goddess of victory, and at the time there were people that were mad that the company was named after a Greek goddess. Now here’s the deal. A Nike is running a commercial right now that’s promoting the quarterback turned activist or forced to become activists. Colin Kaepernick as, as new cars, the new company spokesperson to celebrate their 30 years in business and Z. There’s a lot of discussion. There’s a lot of outrage that people have seen the commercials. You have. You seen the commercial?

Yes, I saw it for the first time. Um, I believe last night I heard about it.

Well, let me give you the stats since the commercial ramp brand, and this is as of the time of the recording of the show, which is we’re recording this show on September 11th and our thoughts go out to those who’ve been lost, uh, there on September 11th. Those who lost their lives and the terrible tragedies of that date as of September 11th of 2018, since that controversial commercial came out that sparked people to burn their shoes and caused people to outrage. And threatened to boycott the company’s sales have jumped 31 percent year over year, month over month z. What are your thoughts on this?

I’ll tell you what, there’s a lot more lovers and haters out there and you have to think about it as that. The people that aren’t going to buy Nike probably weren’t going to buy Nike’s anyway and the people that are going to buy Nike now or moved or moved by that commercial or going to go out there and buy an extra pair just because they’re now they’re gonna show their support. They’re like, well, if you’re going to burn years, which is kind of stupid by the way. You putting all my stuff to get back at you. It’s just, it’s like cutting off your nose to spite your face. But the point is, is that the lovers that I normally find in business, just like chick fil a chick fil a years ago. Oh yeah. One day when they had their. Every company has their teller had their boycotts and you get a big bump because everybody was like, we support chick filet. And so, you know, the lovers came out and there’s a lot more lovers and haters and that came out and it was, it was a big business coach boom for them and it just goes to show you clay, the guy just goes to show you. I was talking about this the other day with a buddy of mine. Is there any bad press? I mean, can you have bad?

You know what I was thinking about? I actually had some audio. I had audio. I shouldn’t do this. You’re always getting on me for doing this. But I went to the. I went to, had a buddy, has some connections at the Nike store. I can verify it and tape it again, can’t verify this actually happened, but he told me he went to the Nike store. Okay. Now again, I’ve never met the guy so I don’t know how sources. So it’s four times removed, but this is the audio that can be heard inside the Nike store. The day the Colin Kaepernick commercial came out. I don’t normally do this and I don’t know what the mood is, but I’m going to buy everything that is hot right there.

I’ll get two of those that is not looking good. Talking to you was to go home with you. All right. I’ll take that

absolute one percent. Whether I’m buying more or not.

Yeah. They said I saw a stat the other day and he with the data with their stock price. That is hundred $63, million dollar jump the next day after they came out with that commercial. So the point is is that there’s, you know, hey people, I think love moves us a lot more than hate, which is good. So the lovers, the lovers. Yeah, we, we practice what we preach. We teach be a lover, not a fighter too, not a hater, not a up. Hey, if you, you know, if you don’t have anything nice to say about something, don’t burn your shoes can just be quiet. It’s okay.

I mean, if you’re, if you’re a country has been plundered or savaged by war, don’t burn the rest of your country to get even. Show you. I hate war, so I’m going to burn my house right now, the in and out Burger. This just an in and out burger. Fun. Factoid here in 1948, Harry former communist and Esther Snyder. True Story. Harry, a former communist, opened the first in and out Burger and they were served where they were known for serving the freshest Burgers, fries, drinks, and a friendly, sparkling, clean atmosphere. Ever had one by the way. Oh, they’re so good. They’re worth a trip to Calgary. There they really are. Worth one trip to California, Nevada. I mean there, there, wherever you have to go. Just go west. Young man. Go West Dallas, you know it’s worth the trip. So here’s the deal. Came out in the news that it was reported that in and out Burger made a $25,000 donation to the Republican party ahead of the November midterm elections. It also came out that they made a $25,000 donation to the Democrats ahead of the midterm elections. Very politically correct there they gave money to both sides. Z. Why would any business person give money to both sides? Donald trump has famously done this multiple time.

I’ve taken a little story, can tell those stories. I wanna hear the story. I was in a steak house in Lexington, Kentucky. No, Louisville, Louisville, and they had

winning $2 ticket for the past 40 or 50 Kentucky Derby winners and they framed them and they were on the wall really? And I said to myself, wow. They figured out they hated, kept it, and they knew who’s going to win the last 40 or 50 races they have. How Jesus is the guy that owned this restaurant, you know, because there’s a lot of times it’s a long shot. The favorite, it could be one we never even heard of it is it is his mind is his mind on steroids. I the waiter, I said, man, whoever’s buying the winning ticket sure is smart. Whoa. And he leaned in and said, here’s the deal, buddy. We just put it to our ticket on every horse in the Derby. We’re going to have a winning ticket every year.

Oh, what do you want?

My point is you buy $2 ticket

on or $25,000 ticket on both sides. What? You ended up winning winner. Hashtag winning, right? Yeah. Okay. Okay, so here’s what’s going on here. So the head of the California Democratic Party. This is the guy he’s sees Eric Bauman, and if you look him up, I’ll have a little bio on this guy’s, the chairman of the California Democratic Party. He’s born in the Bronx, New York. He worked as a registered nurse for many years before entering politics. He obtained his bachelor’s degree in nursing from excelsior college university in the state of New York. He also obtained graduate education and Healthcare Administration from century university known now as American Century University. He lives in Hollywood with his husband of many years. Michael, so shocking. He’s not a big fan of the right wing, and so he comes out in on twitter. This is what he writes. He says, let trump and his cronies support these creeps, perhaps animal style.

It’s time for a boycott of. Oh, he’s got. He just got a boycott it because it’s too much. You can’t. You can’t. You can’t let anybody donate money to both parties or to any party. Got a boycott. Well, this justin, he just called it off so it didn’t go so well. You know why? Because people that were their dollars. No, because they’re still wandering in and out. Burger people are like, listen, I really do hate the Republican party, but I probably shouldn’t know Republicans are in there. I hate these Obama themed Burgers, but give me for Kent before while you’re at it, give you two business coach people can talk all you want, but do you vote with your dollars now? The vma, the VMA awards. Uh, what’s happening is over time they’re just getting bad. They’re just getting less good. Z, they’re not as good. This is the problem.

They’re just not as good. And so we could say, we want to say we could talk about it, whatever, but since 2014 every single year they had a dramatic decrease in viewership. And so it just came out here from Nielsen. They reported a five point two, 3 million person viewership down from 2014 point three cat videos get more views in that. Right? I mean, this is a deal where it’s, it’s not a huge now a lot of people on the ride or going out, you shouldn’t watch them while my cousins, they stand for all this crap. That’s true to you or not, but the thing is Z, if you’re upset about something, just vote with your dollar. So with your dollars, you don’t have to go on facebook and troll out of control, but we don’t need to hear your opinion and why you hate something or noticed so much.

I just noticed something. I see I have A. I have a little bit of a problem with people between the ages. Not Our listeners know. No, but other people of course, between the ages of 40 and 70. I didn’t know where you’re going with us on facebook. And let me explain this to you. No, when you’re like, I mean right now I’m 37 when I’m maybe 73. There’s not sure when the time is, but it’s when you begin to, you can no longer really see over that steering wheel. Maybe it’s 87. Yeah. And what you do is you throw that thing in reverse and you back out without looking. Oh yeah. Because you think if I hit something, it was there. If I didn’t. Okay. Maybe it was meant to be. I’m backing out. You just don’t look anymore. Right. Can you have seen someone in the neighborhoods where people are doing that late eighties?

They’re just backing out, not looking anymore. So it’s like the aides that Julie’s the filter of what to say. You just say, what did your grandfather you just said that grandfather, oh, you hate people. Grandfather. I’m a person. I hate you too. I mean, I’ve always hated you. Now have my classes. There’s just a certain happening is we’ve had a filter free aid from 40 to 70. They’re on facebook. Just going crazy. Outraged every day. New is everyday. Just. Oh, trump. He’s. I’m outraged. Oh that did the Nike. I’m outraged in and out, burger outraged. Whatever happened. Whatever happened to when I was a kid. I remember this when I was a kid. There was, there was a saying that was very powerful and very freeing. And it went something like this, sticks and stones may break my bones, but words will never hurt me in speaking.

Speaking of a time, when do we get away from that? When did we, when did we get to a place where kneeling could physically hurt us? Yeah, exactly. So let me give you an example. The NFL has a lot of players that are kneeling. Now, I am a very pro patriot person. When I hear the national anthem, I stand at a respect for those who fought and those who died. But if you want to kneel for real, it’s your right now. If I’m the owner of the team and I don’t want you to kneel, it’s my right to kick you off the field. If you’re currently employed by me and you’re playing in my business, correct? Right? So if at target you want to kneel behind the cash register, you got to stand up. Mommy, I want to kneel. Okay? You’re fired, right? So that’s about as deep as it is.

But the NFL, now shockingly ratings are down nine point seven percent so far after week one. Now I, I kept the ratings high because I watched the patriots on multiple TVs simultaneously, so I counted maybe it’s two to three people. I got multiple data points. I’m trying to raise up the readings myself, but z less people are watching the NFL now on TV and the Washington Times. I put all this on the show notes. It’s all sided reports. It’s down nine point seven. Now if we, if they did that for 10 years in a row, that’s a low number. That’s a low number. And I heard they said that Thursday night football. Oh, the opening was the lowest viewership of any opening game ever in the NFL. Right. And what’s happening is point here are the near future. I mean people are voting with their dollars. So before somebody out there freaks out, let me walk you through how it’s going to work.

Let’s say that all the players kneel tomorrow. They all knew pretty soon people who bought season tickets won’t show up. There’s less, less concession sales, less advertisers. Pretty soon the players next year, as soon as next year, when there’s a new salary cap negotiated, the owners will say, instead of having 83 million for my team, let’s go down to like 50 million because I don’t want to pay as much because I have less money. Now the players are making less money and you’re seeing this with lavey on bell right now. He had decided to go ahead and, uh, uh, sit out for the steelers. Have you ever seen an offensive line block with more enthusiasm for that backup running back? It was unbelievable. That backup running back to the steelers. Oh yeah. Connor, connor, they were creating huge hundred yards that day was like, I mean, huge canyon holes and they’re going, hey, our running back last minute decides to sit out and not play.

You know what we’re going to do? We’re going to go on without him and we’re going to. So I’m just telling you, the players do it in their own way. You as a business coach or a consumer can do it your own way, but at the end of the day you’re going to vote with your actions and vote with your dollars word. You can talk about words. It could be on social media all night with your words, but actions you know, I, you know, why the 40 to 73 year old on facebook? Don’t bother me. Why is that? Because you’re not on facebook. I’m not on facebook. You know why you’re not on facebook? Because I’m smart. You’re designing your life. I know I’m living my life not tweeting my life. Unbelievable. And with that, should I have pancakes or eggs? Most boring. And with that I’m going to have to wrap up today’s show up.

And I asked the thrive nation. I asked you this Friday’s in this question. Are they fired Nike in and out? Burger? The vms, the NFL. If you want to fire him, quit buying from them, but if you want to not fire them and you want to be just outraged. That’s kind of weird. So if you don’t like them, don’t buy from them. If you do like them, buy from a. That is because Sam Walton was correct when he said there’s only one boss the customer, and he can fire everybody in the company from the chairman on down simply by spending his money somewhere else. Three Joe blow.