Top 5 Time Wasting Blackholes and How to Avoid Them

Audio Transcription

Are you finding yourself perpetually running out of time for what matters most? We all had self-employed. People intuitively know that time is our most valuable asset. Yet we oftentimes waste a lot of it. We know time is our most valuable asset because we can always make more money, but we can’t make more time, right? We can always make more money, but we can’t make more time. So one today’s show, Matt Klein, the Oxi fresh brand developer, the Oxi fresh franchise brand developer. This is one of the guys you would talk to previous to buying an OxI fresh franchise. He’s not only a franchise seller, but he’s also a franchisee. And on today’s show, Matt Klein shares with us about how to avoid the top five time-wasting black holes.

Oh yes. On today’s show, we have a beautiful man by the name of Matt Klein on the show. Man chooses not to wear a shirt blue on his head while taking a shower. He preferred people’s versions to get into that shower and to wash the hair and just all-natural, just using the water approach. A man who chooses to go to over 20 Denver nuggets games per year. A guy who’s living a swag malicious existence will helping people to buy a vehicle, a K a franchise that can help them achieve financial freedom for as little as $60,000. Matt Klein, how are you?

I’m getting great. Appreciate the, a overzealous introduction. Aw man. I was

well stealing the flaws, riding the bull, riding the bull. Now Matt, on today’s show, we’re gonna talk about the time that the top five time wasting black holes. And we have Josh with living water irrigation with us on the show. And what I’m gonna do is it’s kind of around the horn around the to me. Um, I’ll start with you Josh, and we’ll go to Matt. Okay. Love it. So a lot of people said don’t have time. I’ve, in fact, Lee Cockerell, the former executive vice president of Walt Disney world resorts, look him up, Lee Cockerel, COC, K, E. R, E. L. L. he managed 40,000 employees, 1 million customers a week at Walt Disney world resorts. And he told me, clay, the number one excuse I get from my direct reports is they say, I don’t have time, didn’t have time, couldn’t find the time. Just could not find I ran at a time.

And if you found yourself today saying, I’m at a time, I run bringing out a time to get things done, I’m going to with you the top five time-wasting black holes and how to avoid them. All right, so number one, according to psychology today, Matt, I’m gonna read this to you. It’ll be a nice kind of a, it’ll feel the way it would feel if your dad read you a story. Um, you know, so feel it kind of ways. Here we go. According to the market research, maybe my dad read weird stories to me, but according to the market research group, a Nielsen adults spend over 11 hours per day interacting with media. Now that’s up nine hours and 32 minutes. Josh, just from four years ago, of that 11 hours, four hours and 46 minutes are spent watching TV. 11 hours according to the often cited 2016 report by common sense media teens now spend an average of nine hours per day interacting with media, not including time spent for school or homework.

Now that’s from an article called how much screen time is too much. That cites the Nielsen data. So Josh, let’s start with you. How many hours a day do you spend watching television? Well, it depends. So this is full disclosure and transparency. My wife are a huge fan. We, we, we binge watch Netflix. I’ll just be honest, I’m not going to stay long hours a day or I’m a negative. So we will, we’ll find a program and when we’ve got everything done, whatever that may be like tonight, I’ve got a couple of late of appointments. So we may watch one episode of Yellowstone, but Yellowstone, this is what they, Kevin Costner is. Oh, tell us if we just, we just finished blacklist this. Kevin Costner choose to act in the series. Um, I wouldn’t know if you would call it act. It’s definitely better than what I could do. Definitely better. Like Robin hood, Prince of thieves. Beautiful song. He brought it [inaudible] song. Yeah, it was a a what was that song that you did it? It was a Matt. What was the song from Robin hood? It was a, come on now. Come on man. Give it to us. It was Brian Adams. Bryan Adams. No, let’s find Adam. Ryan Adams. And it was a no, it was a, let me see. Oh yeah. Everything I do. Oh. [inaudible]

come on. Come on Brian. One second. Come on. I wanna get to the chorus. Let me get here. Go. Here we go. Get it. Come on Brian. Get to the point. We have listeners here. Come on. Longest guitar solo ever. Oh, here we go.

This, this is failing to deliver. I tell you that we’re never getting to the was at the instrumental, I don’t know what that was. That was like a, that was a, do you remember that movie there? Did you want me to move you a lot there Matt? Hey, let me get to the, here we go,

Brian.

Oh

yeah. Sing word right

dude. Come on. Brian. Song gives me every time. Every time.

God, there is no low [inaudible] get some cowbell man. Hey, come on man. Oh my gosh. So anyway, so we will, I guess we’ll get back on track here. So we will, uh, watch a program or two. We, it’s something we enjoy doing, but it doesn’t affect me going to bed between eight and nine. It doesn’t affect me getting up by four or four 30. We, we don’t spend our lives doing so we have other things and other priorities. I have a company to run. We have kids and grandkids. We’ll watch house of cards. You’re not gonna just spend all your time watching. Oh, I haven’t watched house of cards. It’s the Yellowstone. Yellowstone. You don’t spend all your time doing anything. Know the house of cards. Seriously. How many hours a day do you spend watching TV? I would say like on a day off. So like over the weekend we watched a little youth football. Good job. Uh, we watched the low youth football, not all of it. Uh, maybe at most we’ll sit for two hours and then at that point I’ve got to get up and do something with my life.

Matt could, could it be said that the top franchisees consume media but they’re not consumed by media? Would you, would you agree that wasting time watching TV is probably not watching TV is probably not the top use of time for a franchisee?

Yeah, I would agree. I think, you know, it’s uh, maybe something to get your mind off of things for a little bit, but it shouldn’t be something that’s searched out for, for large amounts of time because you could be getting a lot of things done. I mean there’s, I got kinda like say this, a lot of people can do a lot with an hour. Some people can do nothing with an hour or I just depends on how efficient you are. But yeah, I mean, if you’re spending most of your time watching TV, you know, that’s time that could be spent doing other things.

Um, ma, how much time per week do you spend memorizing rap lyrics?

About 13 hours.

Okay.

Start on Monday. And I just power through till Wednesday. Does

decoding the lyrics? Like this is what Jay Z meant of this, that double entendre over there. That’s nice. Okay, now top time-wasting activity number two. And if you’re, if you’re scoring at home, I encourage you to take notes because I’m not here to judge you. I’m just here to break down things that I see on a daily basis. Coaching businesses where an owner, someone in their thirties or forties or fifties will tell me clevis, I stopped doing this and now I have time to do that. I stopped wasting my time here and now I’m having success. The second one here, and I’m gonna start with you, Matt on this one. Proverbs 1627 29 and Matt, I know you’ve memorized the entire old and new Testament, but um, I’ll just read it to you. It says, idle hands are the devil’s workshop. Idle lips are as mouthpiece and evil man, so strife, gossip, and separates the best of friends. Wickedness loves company and leads others into sin. I find this a lot that not necessarily Oxi fresh franchisees. I’m just saying other franchisees that I’ve coached, it seems like the ones that are struggling the most call corporate with the most complaints to compensate for the fact that they’re doing nothing. Would you, would you agree with that, that the, the ones who tend to gossip the most are the ones who tend to struggle the most? Have you seen any type of parallel there?

Absolutely. I think this is one of the most detrimental things that you could ever happen to a business, right? If you spend time trying to find a group of people that is in the same position as you, where you guys can complain about the situation instead of finding a group of people that will actually get you out of that hole, then you’re going to stay there. Right? And I think that’s for any business, it’s not just franchising. We see it sometimes, right? Not every single Bay’s going to be perfect, but if you spend a good majority of your time around negative people and negative comments, you’re never going to pull yourself out of that. And if you’re the one charging that you’ve already lost, right? So there’s a lot of things you can do that that is one of the biggest, most, um, biggest waste of time that I personally see as people focusing on the negative things instead of trying to make their business better. And if you’re in a franchise system specifically, you should be utilizing the people that are doing well and getting them into your corner instead of the very small number of people that aren’t doing well. And typically they’ll say on their own account why they’re not doing well. And it’s usually effort. You spend the time that you have complaining and not doing the things you’re going to help your business. You are going to see negative results.

Oof. Think about that. Thrive nation. How much time did you spend last week watching TV going? Write down a number. You might say cloud didn’t watch TV. I watched Netflix on my laptop. Okay, fine. How much time did you spend consuming media? Cause right now, according to Nielsen, we’re up folks over 11 hours per day interacting with media. That’s up from nine hours and 32 minutes. Just four years ago, uh, Josh talked to me about this, complaining, gossiping, talking about the negative economy, talking about complaining about legislation that’s not being done, complaining about Trump. Tastic being upset about the Obama nations that happened four years ago. The Trump tastic things that are happening now complaining about a wall, complaining about these state economy. Talk to me about just complaining how big, how big of a problem is that?

So whatever you focus on is what you become. So whatever you, you know, we’d go scriptural here, but we’ll, we’ll keep it kind of secular. But if you, whatever you’re thinking about, whatever you’re meditating on is what you ultimately will be. So if you’re in that group of people in that little doom loop, like you said, clay, if you’re in that group of people, that’s one. And about what Sally did. And then Betty showed up late and in Susie didn’t like my Facebook post. And then Billy Bob [inaudible] at me and brutal. So if you get these group of people surrounding you that all they’re doing is whining and complaining at all, then I guarantee you they’re all broke or pretty close because negativity attracts negativity. Positivity attracts

positivity. And if you want to be successful, you’re gonna have to shift your mindset to that of gratitude and that of positivity and that of finding the wonderful things that there are in this life as opposed to the fact that the world’s not perfect. So you don’t think that because the world’s not perfect. I shouldn’t spend my whole day going on Facebook, writing a haiku or a poem and posting a picture of a sad gray cloud and tagging Matt Klein and saying, don’t you agree, Matt, you don’t think I should do that? No, I don’t think that’s the move. But then the other side of that, the antithesis of that is the folks on social media that their life is perfect. So let’s just be honest and real and transparent folks, and let’s, let’s live our lives and the place that we’re at and find people around us who can help lift us up and motivate us and inspire us and, and want to do better. Instead of taking a photo that you’re on a beach somewhere, whenever you just grabbed some sand from the home Depot dumped in and other times we’ll post my head on Fabio’s body after Matt helps me for about three or four hours during the photo shoot. Matt’s really good on the Photoshop, man. Are you still right handed?

Yeah. The white man’s ability to just hold that mouse and precisely you. I met in Photoshop. You that little eraser tool you’ll see that you’re so good at. He’ll erase and you know the various parts of my head. My head fits right on top of Fabio’s body. Have you not told Matt about the new one that you have when it’s on his body? Clay, you should tell him that’s not new. That sets a repetitive addiction. Then I have to stop. All right, so now we move on. So mad. So mad. Oh, this is the next top time-wasting activity. It’s when you hire family or friends or just somebody and they’re not functional. It just somebody who doesn’t get the job done. You refuse to fire idiots. And this functional family members and doctors donor will read, join us next week. He’s been out the last couple of weeks because since the studio flooded, we’ve been broadcasting more from the offices.

Our schedules are kind of not on linked together, but we go back next week into the man-cave studios. But I interviewed dr Z and I said, dr Z, what would you do if you have a member of your family on your payroll that is not functional and you can’t fire them? You know, you feel like you have to keep paying them. What would you do? And dr Z wanted to record, um, a little word of encouragement for you. So met Matt. I’m going to hit play. I’m going to play it. Just marinade on it. Kind of take some notes, just sorta, just let it happen. We’ll take about 25 seconds and then Matt, you’re just gonna come in hot with a hot take here. Are you ready Matt? I am ready. Here we go. Is there anything wrong with given family members have pho job like I’ve, I’ve given family members a job and I’m sure you’ve never done this, but I’ve actually

family members money not to come here. Family members money not to come in. Money not to come here. Whoa. See family members money not to come here. Money not to come here. Close family members money not to come here. Money not to come here. Wiggling it. Say wiggle. It started with just touching the canvas.

That’s what I’m saying. That’s what I heard. You know what? That deserves a Calgary on that. Yes. We’ve never talked about that movement. That is a great move, man. I, I dunno why Bob Ross is talking about wiggling it during that sound clip, but beyond the Bob Ross, uh, what are your thoughts about paying family members not to show up if you do actually refuse to fire them and why? Talk to me about this idea of not firing dysfunctional people.

Oh, I don’t really live you got, you just have to fire people if they’re dysfunctional. The hard part is you should know. Most people when they go into the family system and they want to hire it, you already know what the results are going to be. You’re just hoping and wishing that they’re going to be different. Right. So it’s very hard. Uh, I’ve gone down this road, I think everyone that’s on a small business in some capacity has gone down this road, um, doing and currently it’s because they’ve been at it doesn’t mean they can’t work very well with some family members, but at the same time you’re trying to get to a goal. And I agree with doctors zone there. I mean, sometimes it would actually benefit you on a financial, um, standpoint to pay someone not to come in. And I think that goes for family goes for friends, goes for anybody that’s going to hurt your business rather than help it. So the family and friends is a, you better know who that person is or put a buffer in between them so that they can actually, you know, they can be fired, um, off of performance, not stay because of your relationship.

Do you still have the, uh, uh, the policy where you will not hire active members of the, on jihad, uh, pro jihad organizations? Do you still have the hard line policy there and Oxi fresh from you and parceling? Matt, you say, I’m not going to hire member members of Hezbollah. Do you still do that or are you still kinda on the fence there? I didn’t know how your policy was there

and the current climate of things. We just kind of have to do you know, if there not that not gone down the road of Hezbollah yet.

So your, your, your family members who are active members of the Jihadi, uh, Hezbollah group, you won’t hire those people.

Nope, but exactly.

Oh, okay. I wasn’t sure if you had a passive aggressive approach where you’re like, Hey, here’s the deal as my newest hire, we’re going to do a carpet cleaning today on, on a, on a minefield. So you’re gonna run out there and try to clean those minds. Be amazed how many people do follow me from the middle East though? Oh, okay. All raw right now. Okay, so now we move on. Now time-wasting activity number four, stop lamenting about hostile competitors and emotional Ising complaints. So I’m sure you’ve never run into this before Matt Klein, but you know how a, there might be a competitor who leaves a bad review, but they have not used your service in the past. So as a, as a negative marketing move, they go in and write a two page. It’s almost like a piece of light. It’s like a Shakespearian piece of artwork. They’re writing some really hot literature. That’s it. It’s 100% fictional saying about how bad your company is. And if people knew the real truth, the fake Glassdoor reviews are my favorites are the people that the trolls who write false negative things on Reddit or Glassdoor or Google or Facebook. Matt helps somebody out. Did it still emotional izing the last negative review they got.

Yeah. This one’s pretty easy for me. Um, if you have somebody that you’re competing with that is going out of their way to hurt your business, they themselves have already lost the game. So just don’t play it with them. Right? While they’re giving you more traction in web traffic and giving you more views, even in negative, right? All you have to do is just very potential reviews. Just very [inaudible]. They’ve helped you, they’ve admitted that were higher. If you go into that game where you’re going to go out and go back and forth, then they just want that one right? Again, spend your time on things that are gonna help your business. Hurting someone else’s business is not actually going to help your business and taking time away from what you can be doing to help your business.

I remember when, yeah,

go down that road. It’s going to hurt you.

I remember JB asked me to come up to Denver when John decided to hire you and he said, clay, you gotta meet Matt. This is a great new gal he brought on. And uh, Matt and I got to talk in and I don’t know if you remember this or if you, if you blacked out due to just your, your, uh, unbelievable empathy for me at the time. But I said, Matt, somebody’s written a bad review about my podcast. And I remember you were like, Hey buddy, you just gotta let it go. Just let it flow. They’ve already lost the game if they’re writing negative reviews about you. And I’m just saying, man in med, this is audio of me where I really hit the low point and I’d like for you to share, if you remember what you said to me to pull me out of the trenches cause I was lamenting.

Let me, let me cue it up the audio real quick. Let me get it. This is, this is me. I was by the printer. If you remember, I was by the printer and I think JB had said, could you print me a document? And I said, yes, I shall print you the document. What document do you want? And then he said, what does Chris looks at? Look at JB. He says, clay, we would like for you to print off the, the franchise disclosure document. Had a recent franchisee inquire about buying a franchise. And if you could just print off the document, they will be here for a discovery day. And JB can’t remember this. You probably can’t remember this. I know Chris does. A lot of people will even deny this happened, but I, I go to get it off the printer and I was still subconsciously Matt still lamenting about the, the bad review I got on my podcast and this is me and I’ll cut it off.

And then you can tell me what you said to me to pull me out of my, my doom loop. So this was me, right when I realized that the printer, you know that air code mat, that the freaking air code on that community printer, that air code. Oh, that air code was going on and something about that mixed with the, my dystopia caused for me being still upset about this, this, this false allegation on the bad review. I hit, I hit, I hit print, it would not print and this is what I said. Then as you’re crying, what happens is it starts to feel good that you’re crying like that. That was you kind of coaching me through it. You’re like, clay, as you’re crying, it’s gonna start to feel good. What you do is you latch onto one phrase that you just repeat. And I’m like, that’s so true, man. I do that.

Just something that means something to you. You’re like, dude, I did my best. I did my best.

Do you remember that Matt? What did you say to get me out of that? Dupilumab,

I didn’t say, I didn’t say you did your best. I said grow up.

Oh

my bad. I got it. Problem was, I couldn’t hear you cause I was so, I was so engaged by the ladies home journal article. I just couldn’t quite pay attention. I was making myself a popery basket using recycled parts from around the house from that incredible ladies home journal article I was reading as a way to sort of coach my tortured, tortured soul use. It just grow up. Is that what you said?

Yeah, yeah. Yeah. You don’t remember that? No crying more after I said that, but then you got it together.

No, I remember exactly. I’ve read after you said that, I remember saying

my best today. I did my best.

It was just this weird interaction and I ended up waking up. I woke up, I had a one black eye and several lash marks and a note that said, you’re special friend grow up and his signed [inaudible] town.

I don’t remember that exactly how I remember it.

Okay. All right, fine. Josh, what would you say for somebody who’s in their forties their thirties and they still can’t get over the false bad review?

Well, that was really powerful what Matt said of just just grow up. I mean it is on me. No, it’s, it’s really, I don’t know, taboo to say it these days, but maybe a little, suck it up buttercup. I mean it’s, it’s not your, you only, nobody can make you mad. Nobody can make you sad. Nobody can make you re respond in a negative way. It’s what you choose to do. So if things aren’t going well, choose to find the positive thing that you can do and the positive outlet you can do and whatever that may be for you. Maybe it is building a beautiful popery basket or maybe it is go into a nuggets game or maybe it’s going and hitting some golf balls. Maybe it’s telling your wife you love her and holding her and while she, you cry on her shoulder, whatever that may be. But just get over it and not quit being offended in having your feelings hurt because if somebody says something negative about you, they, their power is only in how you will let it affect you. That’s it. So just grow up

now Matt, the spinal time-waster it seems nice. It seems good. It seems like a good use of activity. You may seem to say to yourself, wow, this seems like a good thing. I should be doing it. It is top time-wasting activity number five, networking with broke people and spending hours of prime time meeting with men or women without money at local lunches. So it’s, it starts off like Matt man, can we meet for lunch? I have, I was a group of men, a group of women. We are gathered together on behalf of the greater Lakewood community to raise money to help, uh, support people who are, um, upset about the recent election results. Some are in favor of medical marijuana, some are not. But a, the people who are not in favor of it are meeting to have a review of house bill seven, two-three dash four. And uh, there’s gonna be great cheese cubes. There’ll be a lot of realtors there, a lot of MLM, a lot of MLM ERs on a multilevel people there. A lot of no money down real estate people that they’ll have various business cards, all of which state that they are, the CEOs. A lot of CEOs will be in attendance. Matt, we’ll do the pledge of allegiance. We will speed network. Matt, talk to me about drawn boundaries for what kind of events you should and should not attend.

Yeah, this one, this one is, it’s very, it can be very, it’s a big time sucker if you spend a lot, a lot of time in BNI groups and those can be very valuable if you do them correctly and you spend the time to get to the decision-maker. If you’re just milling around and having conversations, spending money on cocktails you don’t need, right, and you’re never going to get anything from them, then you’re just basically a bit, you know, you’re just paying for a new friend. But if you can actually get to that end decision-maker, like whatever you’re trying to do, whether you’re trying to sell a product or you’re trying to sell a house or you’re trying to get into property managers like us, right? If you need to get to that end decision-makers fast as possible because the more time you spend just milling around these things, that’s time that you could have been doing, whether it’s training your employees or whether it’s looking at your actual marketing budget, whether it’s looking at how you’re actually performing on a local level with your, with your customers, right? Because you can go out, at least for us, this is easy to us because if you’re not getting results in a BNI, just walk your butt down to a property management company and go have a conversation then because that’s who you’re trying to get in touch with anyways. Right? So for us, at least in an occupy standpoint, spend the money where we spend the time where you’re gonna get the best results. Um, and for us it’s finding the decision-maker as fast as possible.

Man, I don’t, I don’t know what it is about you. There’s, there’s something about the way Matt looks tonight, who takes my breath away? Or did you use shampoo or something today? Or what’s the deal?

I use it today.

Oh, Oh, Whoa. You think you know, somebody, you think you know him, you go on a show like this, you put yourself out there telling people you don’t use shampoo, you’re going niche. Arou and then you now switch it up and you shampoo. What? W w Y.

Well,

I lied. I don’t even take a shower today. So that’s a complete lie.

Oh yes. The hits keep coming. If you’re interested in buying an Oxi fresh franchise, and I know you are, go to Thrivetimeshow.com/oxifresh thrive time show.com. Forge slash Oxi fresh man. How many Oxi fresh locations are in operation right now?

Uh, we’re just at 400. Just, just, just reached it. Uh, we had a very, very good month on this last month with, we had three franchises, current franchisees expand to multiple territories, which was very good. And then we had about three new franchisees come in, um, in the system. So, um, uh, very exciting. We’d, we’re right at that tipping number. I think by the end of the year, uh, we should, uh, acquire, have about 20 more actual territories and operation by the end of the year.

I was looking at my show notes. I didn’t have a chance to ask this but I’ll just kinda let you think about it. The note I wrote, it says, remember to ask Matt Klein why he has only sold 400 locations when a real man would have sold 600. I don’t know why I wrote that. I don’t know who wrote that though.

We’re certain for certain, for those guys that can, you know, they can outperform us. You are a, you are a great fit. My ties on the beach.

Well read. You are a great American. I appreciate you. Thank you for joining us and uh, we’ll talk to you next week.

All right guys, have an awesome day.

See a Boston now without any further. Ed two three

attend the world’s best business workshop led by America’s number one business coach for free by subscribing on iTunes and leaving us an objective review. Save your tickets by emailing us proof that you did it and your contact information to info at thrive time, show.com [inaudible]

[inaudible].

Darren, is this the amazing Darren? This is the one and only one and all the Daren. Hey man, this is Eric Chubb from over at the thrive time show. Hey, you’re, you’re bothering me. I’m reading jackass or while I’m getting a care team, honest to God, I’ve got a highlighter. I’ve got a highlighter highlighter for our green highlighter for quotes, for the pink highlighter, for content. I’m literally reading jackass three as I’m waiting for my tire to get to.

Okay, here we go. Question one here. So what is your name and where are you from? My name is Darren Ross. I’m from Carney, Missouri. Homo, Jesse, James, Houma, Jesse James. I did not know that as you educated me already. Um, and how did you originally hear about the thrive time show workshop? I’ve been a, I’ve been listened to all his podcasts like crazy and glossy. It was pretty funny. It’s very funny. It’s very funny. Well, if you’ve heard some goober on there, they call [inaudible]. That’s, that’s my last day. Um, and you’ll probably hear me chime in with some stuff pretty soon, but yes, the Hupp that’s me. So you know, I listened to my, I, I listened to my podcast on my iPhone. Yes. And for some reason on, I guess an iTunes, I don’t know, it stops with season five, but I guess you can get them all online.

Is that correct? That’s the way, yeah. They take them off after a certain number and he recorded so much content that it only goes back that far, but they’re all posted on the website that you can get to from. Okay. I did not know that I can cook them off. Yeah. It only loads up so many of them. And then, so that’s why we make sure and host them on the website as well. So that you got all of them. Yeah. I told him the other day, I spent some time with clay Friday, Saturday morning I guess before I got there, about six 30 and I was just telling him, I said, you know, I, we sold our company, I started a company in my dorm room selling apparel, custom apparel and promotional products to the fraternity and sorority market. And we just, we, we ran that business for like 30 almost 31 years and I sold at the end of 17.

And uh, I’ve been literally to, I can tell you how many seminars, business conferences, business coaching programs, courses, masterminds. I’ve spent probably a hundred. I probably spent 180 to 220 grand over the years. Oh, I said, I told him, I told my wife and even my mom, I said, this is the best two day. Well, this is the best conference I’ve ever been to, even though it was only two days and driving distance and 37 bucks. I’m like, well, I bought everything. I bought every book he had except the one, I think there was one I didn’t buy. But um, that’s great. Yeah. I, it just seems it’s just, it’s so practical, you know, it’s just all of them want to sell you the next, the next seminar and the next coaching program and well, I tell you, you didn’t feel like you build this program for business owners by business owners of like FUBU, right, for us, by us.

And he was the exact same place you were, right? He went to all these seminars and experienced all the upsells, all this crap. And he’s like, why can’t somebody just not tell me what to do when somebody dies? So I’m glad to hear that. I know, man, ain’t no. It’s funny because I have literally spent, you know, I’ve known for the last several years, I want to get into some sort of mentoring and training or coaching entrepreneurs because I just knew that they’re missing something. And I was having a gal build me a website at works WordPress website back in February and she has sent me two or three different sites to look at just for ideas and content because I wanted to kind of have the, the, the core of it on how to grow your business while keeping faith and family first. That was kind of my niche.

And she sent me three or four websites and your all’s was one of them. And I’m like, who is this? I’ve never even heard of clay Clark. I’ve ever heard of thrive. Wow. I looked at it, I’m like, this is the coolest freaking thing I’ve ever seen. So I signed up for the conference within just a matter of a few days and then of course started listening to his websites and smart start, listen to all his podcasts, March and, but I’m like, this is, this is spot on. And it’s, no, it’s no fluff and no, no crap. It’s just straight to the straight to the point. That is awesome. Well and I’ve been a, I jumped on the podcast probably back in March of 2019 and I probably listened to 75 of them since the end and listened to about two a day. That’s awesome. That’s where all the media is right on the bone right there.

Right. That podcast has so much information. Truth. Well, what kind of business do you have, do you guys have and what, what were you looking to learn at the, at the workshop, actually, I sold our company, I started a company in my dorm room in 1987 we grew it and built it over almost 31 years. We did a custom apparel and promotional items. We manufacture those items for different organizations and associations, college fraternities and sororities. So I sold that business at the end of 17 so actually I’m kind of in limbo right now trying to figure out my next move. But you are probably a kindred spirit with clay on the college entrepreneurship. Very much so. I started my dorm room, my a kind of had a phone booth literally right next to my right next to my dorm. That’s where I conducted all my business on the face on for the first several months.

That’s amazing. What, how would you describe the atmosphere of Clay’s office and team? You know what, my wife, I’m going to tell you this, my wife’s not a con conference-goer. She came with me and I literally had to beg, or it was our anniversary. June 7th was her anniversary. I live with a conference on your anniversary. Oh my 22nd wedding anniversary. We were at the holiday Inn express like five minutes away. You got to come. She’s like, I’m not coming. I’m like, you gotta come. I was texting her so I finally got her to come. I said, just come over lunch. I said, you can even sit here. And so she came and literally she had tears in her eyes because she was crying so hard. Some of the stuff clay was doing. But, but I’ve always been a person that I love pool company, Christian culture.

That’s my D. I love that. Cool company Chris. So I have a phone full of pictures and videos of just the office atmosphere alone. Cause I, that was one of the coolest things about the whole deal is just the office atmosphere. It’s very intentional, right? Like you can tell some thought went into everything and there’s, there’s stuff everywhere, right? Everywhere, quotes all over the place. Frames all over the place, the bathrooms, I mean it’s, I’ve never seen anything why and I’ve been to a lot of cool companies. I’ve been [inaudible], I’ve got the inside private tour of Dave Ramsey’s organization several years ago and I’ve been to a lot of places over my lifetime and businesses and it’s probably the coolest one I’ve been to. Well that is great to hear it. It wasn’t on accident and so we really tried to build that inviting and kind of high energy, high pace, a really cool eclectic environment because we know like we got to keep everybody on their toes to learn and we want to laugh and learn.

So I love hearing that from you. Um, how I was laughing. That’s good. Um, how would you describe Clay’s delivery and presentation style off the charts? I mean just kind of basically leaving you wanting more and more all the time. I mean, I had just pages and pages of notes and uh, you know, there was never a dull or boring moment and just, it was all just nuts and bolts. Man. There was no fluff. There was no, it was just all straight to the point that any business owner can, can listen and learn and apply. What, what, uh, is one of the most valuable things that you did learn while you were at this workshop this last weekend? Just the importance of, uh, the search engine. A website optimization. Yes. Yeah. I didn’t really, I mean I’ve, we’ve fiddled around with websites over the past, but you know, never, never really got much if any business from them.

It was just one of those deals where we felt like it was a necessary evil and we always looked at it as a necessary evil. But now that I have dug into your all site and look how well it’s put together, and I’ve even checked out some of the sites of people that you had at the conference or that I met at the conference and it is true, they, they all are on the definitely first page at Google and usually within the first one or two people after the paid ads. Oh yes, that’s what I’m talking about. Yeah. I never, I never heard about, you know, I’d heard of, obviously I’ve heard of Google reviews and video reviews, but I’ve never, I never knew the importance of them and I never had heard the term canonical compliance and all that. So good canonical compliance. That’s getting into the technicalities right there.

Is it just a, and I spent some time with, with your SEO guy, Ben and a couple other folks and they just kind of broke a few things down. I’m like, this is, it’s really, it really is important. The cool thing is it’s every other SEO company I’ve ever talked to or I’ve heard from, or have they all like put this cloud around it and it’s this mistake and type of thing and like, Hey, it’s making it down to it. No, no, no, you do this, this and this, and you can control these things and you’ll be top in Google before you know it. Well, I’m gonna just tell you this. When I was in business several years ago, we had hired the company back in the early two thousands right when the internet was coming on strong and we hired a company to do a really killer website for us.

And of course I had a consultant on staff and the consultant I was paying them. Then they said, you need to have this cool website built. So we spent like $85,000 and it never worked. And at the same time, the consultant company said, Oh, by the way, you have this really cool ERP system, which takes care of everything, accounting order entry. So we had an ERP system being built, a website being built. Neither one of them worked worth a darn. So we walked away with about $170,000 less in our pocket. And to be honest with you, straight up front, I’ve always had a really bad taste in my mouth about technical and, and yeah. So we built our business of the first 10 or 15 years on catalog direct mail. So I was like, I don’t need web. I don’t need to get an ad.

I’m going to go on the internet or keep going direct mail. But I just gotta put that behind me and listen to, you know, learn from the lessons and move on. There you go. You check the fruit on the tree first. Right. That’s why I wanted to ask you too, how many business conferences have you been to and how much did those costs you? And like how did they know what in the past I’ve got a spreadsheet. I’ve got a, I’m not, I’m not at my office right now. I’ve got it right on the front page of my map on the desktop. My Mac, I have courses I’ve purchased and courses and or business conferences. And do you want just core conferences only or Oh, everything. Oh my gosh. Probably if you were to add up courses, conferences, coaching and masterminds, I would say excluding travel probably 200,000 and that’s probably 75 of them. That’s probably, that’s a pretty penny right there, huh? That’s a lot. Yeah. And I wish I had that back and I just heard about play about 25 years ago, but then he would only been like 13, you know? Yeah. Or maybe even, I don’t even know. Yeah.

Well that’s awesome and I appreciate you saying that. Um, my last question for you here is why in your mind, does everybody need to attend at least one thrive time show workshop? Because what they’re currently exposed to or what they’ve been learning is probably not the right information and the right content or the right way to go about it. And if they were to attend a thrive time workshop, I think they would just be blown away at the list. Simplicity and the, um, how easy it is to, to, to break it all down and implement it. And then the, the big thing is to have someone like you’re all seeing, you know, for what you all charged per month is a, is a bargain and I even asked to do, I said, does it really include this, this, this, this and this. They’re like, Oh yeah, they do everything for us.

Yeah. So I think that videography, photography, you name it. Yeah. I mean what’s, y’all are charging a month for some of this stuff? I mean that email, you could spend that on a five or six-minute video easily. Easily if you hired a videographer. So I don’t know. I told my wife that day or my mom too. I said, I’m going back. I’m trying to figure out when I’m going to come back down there. I told my wife also, I said, I just, I just want to start a business. I can have these guys helped me implement everything, but I ever had any box. Huh? I was going to say that’s the best endorsement we could get right there. I think that’s a, yeah, it was cool. It was so cool. The wow factor was there that I was like, I just wanna I want to get a new business started.

And you know, in clay talks to me when we talked to that, the before that commerce on Saturday, he said, Hey, have you ever thought about franchise? You said it might be a good option. And I’m like, I never really gave it a thought because I always ran my own show and right. But you know, the systems are all built right there in place for you. So I don’t know. I’m kind of kicking that around too, but, well that might be a good move for you, my friend. So good thing. All right, I’m going to, I’m going to cut the jackass. Hurry out now we’ll let you get back to doing your diligent reading that you’re doing there. But Dan, I just wanted to say thank you first and foremost for coming to the conference and uh, being a doer and uh, really, really appreciate the time that you took to talk to me about this and kind of give us an overview of what you thought about the workshop. I’ll, I’ll plan on being back to another one. It’ll probably be August or October. Oh, that’s great man. Well, Hey, since clay is going to turn this into a show, I’m going to count backwards from three. We’re gonna do a three, two, one.

I’m okay. Thank you. Nice. Here we go. Three, two, one. So wow.

So you’re now a podcast celebrity. I would just listen to this morning cause you really do nine a week. [inaudible] yeah. When we first started, I probably did with C. I was going over there six days a week with him. He was recording from the basement. I had a studio set up over there. We would record Monday, Tuesday and Wednesday nights, Fridays at like two or something. And then Saturday and Sunday mornings at five or six o’clock. And man, me and him did that for 10 months. Nine months. No kidding. Yeah, it was wild. I mean we were putting out an insane amount of content. He’s kind of scaled back a little bit, but he records, uh, five days a week at anywhere from eight to Oh 12 episodes every single week, every single week. Every single day. Every single week. Oh that’s just the one this morning he said his home is, he was recording to the office cause his home studio got flooded out. Yep. Four feet of water in his basement. It flooded our entire radio studio now.

Oh that’s horrible. It’s awful. And then the very next day the river was coming up so high here from the Keystone dam overflow that we had the entire building like two days after that

cause they thought I’d in the flood too. And so he was like, we literally pulled everything that was in this office. We pulled it out because we were again have the house and the office and at the same time we can’t have that. So you know, this was going to be a question I was gonna write on the board when I come to the next conference. But how come he doesn’t do like most online marketers where when you go to your website yet an opt in box pops up and then he keeps dripping you content and information over them every week. How come you guys can do with something like that? He has at this point will a number one is to remember that he, him and Z built this as not the way to feed their family. This is like their passion project. So therefore we are extremely selective about who we take on as a client.

And to be honest with you, who we allow to come to the conference. We turned down a lot of people for the conference, every two and we turned down here. Yeah, because we, our business and we have to operate with margins and profit and all that stuff, but we’d like to keep 160 client roster and so is very guarded about who he lets inside when he calls a circle or the dojo of mojo, the garden of Zana here, you know, and so we don’t necessarily want to be out in everybody’s face with popups and drip campaigns and all that stuff. We are very selective about who we work with, um, because he has decided to design it that way. Uh, but we’re not trying to mass produce and get 4,000 clients. Right. We’re trying to stick with our 160 client roster, but he doesn’t want to get any bigger than that.

So we don’t really do other marketing methods that we would teach clients, but that is the same stuff that he did with the vetting photography company or the DJ company or the wedding show and all the other things that he’s been an elephant in the room and all the other businesses. Well he uses more drip campaigns on those kinds of things than this. Yeah. And one of the, we’re not too huge on the automated stuff. It’s just kinda like pick your three or four marketing legs that are working. And then what tips typically that’s enough. The main problem is that Pete team members aren’t following up with the, uh, kind of like assertive attitude that they need to be following up, like the urgency of actual business. Um, so that’s typically what we find is that, you know, a lot of companies are getting leads.

They’re just not getting a hold of those leads. And it’s all about calling them fast and calling them often. But yeah, I mean, you’re your people. I’ve got just two or three questions over the last four or five months on just whether it’s conference questions or whatever. In fact, man, you, you, we all, I always had a either a phone call or an email. I was like, most people have a, you know, a contact us form or something. Half the time you never hear from anybody, uh, never heard from you guys in seven years. Does anybody there? No. Just hang on. Yeah. And you know, the, the conference wasn’t a real formal, I mean it wasn’t like you had the in line, they had this little cavity search to make sure you’re the right person that signed up. And I walk in, I walk in and uh, what’s her name? Not Amanda Abby. She’s like, Oh, let me find your seat. And I’m like, it’s just a different experience in most. That’s awesome. That’s what we’re trying to create. So I appreciate you saying that. Yeah, no, but I plan on coming back either, it’ll probably be October, but then I’ll have them lined up. It sounds awesome, man. That’s a good way. I’ll let you get back to reading your book. Anything else you reach out to us. Um, but enjoy those podcasts and we can’t wait to see you again. My friend,

my name is Jay Schroeder and I am from Nashville, Tennessee. A lady I use for coaching, uh, told her I was looking for some, some sort of conference to get my mind thinking about business and she found this and I just flew out here a week later. No, I don’t think of the scale. It peaked my interest cause it’s, it’s what, it’s how I think. I think entrepreneurially and it just to me right away and clicked. I’ve learned that our systems are not exactly where they need to be and what we need to do. There’s a plan in place. He a plan in place to get you from where you are to where you need to go. Hits. Great man. It’s not your typical corporate. Uh, it’s got a phenomenal vibe. I love all the sayings on the wall. I love it. I love the smell. The smell outside is great.

I love it. It’s casual, but yeah, he knows exactly what he’s talking about. Dude, I, there was nothing worse than standing, walking, listening to a guy in a suit, rambling at you. Love it. Great presentation. Yeah, interactions. Great. Um, we definitely feel comfortable asking the question if you need to. Um, questions from the rest of the people in the audience also helps maybe stimulate more questions that you have. If you have an entrepreneurial mindset and you’re trying to get from where you are to where you want to go, you have to come to this donate upside of their product speaks for itself. If it’s what you’re looking for is what you’re looking for, I would recommend it to anyone who wants to build their brand, build their business. Um, just the day in one the day, not even two day session yet. I mean, I’ve already got a hundred ideas that I want to, that I want to implement and uh, yeah, I’d recommend it for anyone who has an entrepreneur mindset and who wants to build their business.

I am Carlos cloud and I am from Anaheim, California. I originally heard about it through Robert Redmond, which is my business coach. And uh, he offered it to me for free in one of our sessions. I own TCP commercial contractors. I was just looking to learn better systems and better ways to structure my company to support growth was very exciting, uh, very energetic, uh, motivating and an inspiring, a lot of good people, a lot of places, good place to network. Uh, Clay’s very funny, a lot of jokes, uh, uh, constantly laughing and, but making good points since setting examples. And one of the most valuable things is just not beating around the Bush about getting rid of people that need a get out of the company. People that’s costing you money. A lot of people are out for their selfish ambitions and uh, you don’t want a, those type of people ruin in your dream. My favorite aspect of the, um, the workshop is, is that, um, the notes in a book and everything set up to where if you do miss something and there’s always a backup way to get to it, well they are missing out on all the stuff that they think they know, but they don’t know. Um, and uh, just having the atmosphere and the circle of people around you that’s gonna, uh, influence you will help you and teach you the systems that you’re gonna need to know to get yourself to the next level.

My name is Austin Farr and I am from Owensboro, Kentucky. I heard about the workshop from pastor Brian Gibson. Uh, clay actually came to church and spoke and uh, that was kind of where we were introduced to him and listen to him six days out of the week on the podcast. I own a carpet cleaning company. Uh, and I was looking forward to actually listening to John’s speak cause he’s in that same industry and just taking away the different ways to reach customers. Um, and the purple cow and also the, uh, the no brainer was a big thing for me. Uh, the atmosphere here when I walked in, I had seen pictures of it and I was really anticipating getting to come here, but it’s like super positive, uh, inspiration and it’s like a great place just to hang out, place delivery. And his style is very like, I know what I’m talking about.

Like he’s really good at and it really is like attention grabbing. And I like it guys, when he’s on something, he’s really fixated and he like doesn’t get off of it until he’s finished. Uh, one of the most valuable things I’ve learned, I think is just, in general, putting systems to work and actually put them in a place and making them happen. Uh, people do not attend this. I think they’re actually losing out on ways to get free information, uh, giving you an action step just to make your business work. So everybody needs to attend at least one thrive time show workshop because it will change your life.