Steve Schulze | The Power of Simple and Effective Marketing | How Steve Schulze Grew Nékter Juice Bar Into a $100 Million Business

Audio Transcription

Speaker 1:
Today’s guest, Steve Schultz. He’s grown his company, nectar juice bar from a startup to now being a company that’s in 16 States and now it’s now doing over a hundred million dollars in annual sales and your mind is a he qualified to give us tips on how to market and brand a company. He’s very qualified. 100 million is good enough for you on a million.

Speaker 2:
Hey man,

Speaker 1:
got 90 million of sales. What he qualified to give us marketing and branding advice. Oh 90 million in sales. Yeah, it’s quite a bit. What’s the threshold for you where somebody becomes an expert? 90 million, 100 million, 110 how much sales to somebody have to do to give us, to give our listeners great marketing and branding tips. I like those numbers. Those are good numbers. Nice. 160 locations. It’s quite a bit. Are you paying attention? Yup. Grab a pen, grab up

Speaker 3:
dad. Thank you. Prepare to enter into the dojo of mojo was Steve Shotz Zipcar, founder and CEO of next Q spa. Today’s Shaw will stocks and Inns with a bang. There is no heat cause he’s a shocker. No, there isn’t. It’s a podcast stand at the tire tying. It has like a corner. This is a share of [inaudible]. This is a podcast and it must have a beginning and an E.

Speaker 4:
get ready to enter the thrive time show you started from the bottom and we’ll show you [inaudible] on the bottom. Now we got everyone the bottom. We started from the bottom. Now we’re on the top. Top knew the systems to Kibbe what we got come Dixon’s on the hooks. Coppertone the books will seize brick. It’s a wisdom and the cookbook as the father of five that’s why I’m a dive. So if you see my weapon kids, please tell them hi. It’s the seat and seat upon your brain. And now three, two, one. Here we go.

Speaker 2:
Yes, yes, yes and yes. Thrive nation. On today’s show, we are going to have a blasty blast as we interview a man who’s so great. It’s bizarre. He’s the CEO of the nectar juice bar. Steve Schultz,

Speaker 5:
welcome onto the thrive time show. How are you sir?

Steve Schulze:
I am doing excellent. Great to talk to you guys and hope you’re enjoying the day.

Speaker 5:
Steve, you sound like you smelled terrific. What’s the key to your success?

Steve Schulze:
I do just kind of the shower, so I better smell pretty good. Yeah.

Speaker 5:
Okay. Okay.

Steve Schulze:
What is the key to success? I think that, uh, what is, do you want to gain? Success really comes down to, uh, probably curiosity, persistence, uh, belief in themselves. I suppose.

Speaker 5:
I want to, I am a very curious human. I want to ask you about this. Um, you’ve had a ton of success at this point, but could you take us back to the beginning, you know, old school back when you were a young dude. Uh, what was it like, what was like for you growing up or, or maybe where did you grow up?

Steve Schulze:
I grew up in Chicago, uh, love Chicago. Uh, watching the Rose bowl every year. I, you know, I wanted to be in California. Um, met a, a girl on a summer break that happened to live in Arizona and she’s [inaudible] or up to a university of Arizona, which got me three quarters of the way to the coast. And then once I graduated from U of a, me and a bunch of buddies moved out to, uh, California and there’s like, uh, four or five of us live in by the beach and had regular jobs. But my regular job didn’t last very long. So I think that’s the last time I had a, probably a regular job, I think.

Speaker 5:
What was your regular job at the time? But what, what, what job did you have when you were living by the beach?

Steve Schulze:
The only thing, interesting, there’s five of us that was selling doors, like steel doors for living who likes to sell doors and stuff, but it certainly wasn’t a very exciting job and I certainly wasn’t making very much money. And I said,

Speaker 5:
what?

Steve Schulze:
And then you could imagine. And so I was at a beach at the beach with a bunch of buddies of mine and girls and whatnot. I came back about four o’clock and I flipped on the TV and there was an ad for a tiny boat just laying there, uh, an ad for a tanning bed came on TV. I looked at it and I said, ah, I like chicks and I like to be 10. It’s a great idea. I got up my car, drove up Newport Boulevard software lease sign, wrote the number down, called the guy named lattice LA Renee, who was a, ended up being the landlord and he was a travel writer, uh, signed the lease next day, uh, called the 800 number on TV, ordered myself some a tanning bed that was, you know, got a small loan from the bank, maybe $10,000, whatever it was. Um, got some buddies of mine to help me build it and opened up the first, yeah, I think it was probably the first criminal second, uh, in, uh, in orange County and started out with one salon and then two and then three. And, you know, started growing the business from there.

Speaker 5:
Now w w what looked back as far as going back to her for other people. I want to ask you this because you, um, you know, when you saw that infomercial with a tanning bed and you thought to yourself, this is cool, how old were you? Then?

Steve Schulze:
22

Speaker 5:
did you have long hair?

Steve Schulze:
2223 now. But that time was back in the PR was what was more in the preppy age. So it was more of a polo shirts, all that kind of stuff.

Speaker 5:
What year was this

Steve Schulze:
going to the beach? A lot. Uh, 87

Speaker 5:
87 okay. Okay. Sweet. So you, and then what, what uh, what beach were you at at this time? What, where were you living?

Steve Schulze:
Newport beach, where? It’s 60th street, Newport beach. We’d go down into the wedge and some nice waves came in red flag and get pretty steep and pretty nice. So it was a, it was quite a time. They live in my buddy’s like five years. I call college buddies and just all jammed in there having a great time.

Speaker 5:
Were you a surfer?

Steve Schulze:
No, I body surfed a lot, but I never got around to certain ones. A lot of surfing in Chicago. Yeah, probably my buddies is, the turns out were a lot better out in California than I was. So I never tried to keep up and frankly I got bored sitting there trying to wait for a wave cause I’d always miss it. So I just stuck to the body surfing because it just seemed quicker and easier. Patients to sit out there. Wait for the wave

Speaker 5:
with your roommates. Uh, was there five guys living in an apartment? All five of you and then one apartment?

Steve Schulze:
Uh, we were in a house. We just rented a small house. Uh, just all kind of jammed in there. Just, you know, buying our beer and drinking on the weekends and having girls over going to the beach, uh, just I think wouldn’t probably normal people do after college I think.

Speaker 5:
What was the craziest event that you got that you five had together? The craziest experience that you, five to five guys you homeys had together that you can speak of on a podcast. It will be heard by a half million people. What’s, what’s the craziest thing you guys did together before we get into your, the, you know, the, the business, he kind of stuff.

Steve Schulze:
God, I don’t know. Jesus. We did a lot of stuff together. We did it all. We hit hop. I think one of the funnest things we did and we threw a, we decided we’d, for just for kicks, we decide we’re going to throw ourselves a birthday party and we decided to charge people and want to see how many people would get to go. And we made it out in Palm Springs, which is about two hours away. And as it turns out, we got 250 people to pay 30 bucks a piece or a band, country band and open bar and uh, rented out a hotel. And you know, we took that 30 bucks to go ahead and put down people to sell, to pay for the room. So we committed to it. And next thing you know, we had, you know, 250 plus people out there for our birthday. So it was kind of fun.

Speaker 5:
That is awesome. And then what was your favorite old school jam at the time? What was your, what was your, you have a song, a certain song back there that was hot.

Steve Schulze:
God, it was REO. Speedwagon it was journey. It was super tramp. I’d say those were the main, you know, bands at the time. Uh, yeah, that’s what we’d be listening to.

Speaker 5:
So then after you built this, was it like a, like a salon tanning bed empire? Is that what, how you describe what you were doing?

Steve Schulze:
Yeah, yeah. What I did, I built one salon, then a second floor, and then a third salon. And I realized that the barrier entry was too easy. Everybody was just popping up. My business was getting commoditized, the prices were going down, that just whatever. And then what I’d found out is, you know, you’ve got to clean that, you know, somebody lays on that acrylic and get all sweaty, right? So you’ve got to clean it. And as it turns up, acrylic is porous. And after a time it gets foggy and it cost 1500 bucks to replace every sheet. Uh, because people were going in there and they’re putting like a copper Tona. And so then I thought to myself, you know, I can either try and build a hundred of these things, but it’s all getting commoditized. Or what if I went ahead and developed a lotion that you could use inside a tanning bed?

Steve Schulze:
So I developed a, the first what you call dry oil and it’s what basically, you know, a lot of your 50% of the sun and Tanner you get, comes from the reflection. And so I, uh, one thing led to another and I hooked up with a former art, actually she’s current R and D about who then turned me on to the former CEO of, uh, of, uh, Vanessa soon to act as consultants for me and which they did. And, uh, developed, uh, a line of, uh, lotions that, uh, you know, uh, are oils rather than provided to sheen. So we went from one salon to distribution, probably 10,000 salons and probably nine months.

Speaker 5:
Wait, how did you do that? Did you do some serious cold? Collin, were you doing mass mailers? What was your primary form of a marketing?

Steve Schulze:
Uh, the market really was direct to the distributors. Someone what happened is that, you know, Sally’s beauty supply and these big beauty houses, you know, do people see him as a public, uh, you know, outlet like an ultra or somebody like that. But the reality is they’re selling directly to, they have a whole team selling to, you know, hundreds of the salon, thousands, tens of thousands of salons around the country. And so once we hooked into those guys, they sold it to the various, uh, most suntanning salons and uh, and beauty salons around the country.

Speaker 5:
How did you hook into those salons? Did you cold call them or did they find you or what?

Steve Schulze:
Yeah, no we don’t. We cold call them and I had a whole team of people on the phone, cold calling and you know, some of the business was good and some, some, you know, for a while business was going up and it was awesome. It was exciting. And then I said, you know what, I got to development outdoor. I was out there cause I had a few successes. In a row and not huge home runs, but successes. But then I decided, you know what I’m going to do? I’ve got outdoor line to sell like in the summer. Um, and I, yeah. And I go out fishing and stuff like that and get bugs. And I said, you know what, what if I developed a suntan lotion with a bug repellent without any chemicals in it, you know, all natural and organic and such. And so I did, uh, I ended up selling it into bite aid, Walgreens, Safeway, all the major chains around the country.

Steve Schulze:
I flew all over the country. Wow. Called on all the buyers, silver, all Liberty. But the funny thing is, is by the time you get to December, they tell you how much they want to order. So by the time they ordered, I had about 750,000 bottles committed to, and they’d say, all right, I want those bottles delivered by March 15th. And then they’d say, all right, but we have a guaranteed sale. Uh, our terms are, you know, net, uh, 1% September 1st. And I really know what the term meant, even when I agreed to it. Uh, but as it turned out, basically they paid me by September 1st I got a, I got a, they got a 1% discount, but secondarily, the keyword there was a guarantee. And so I was, uh, so I was, we get to September and I was, and I called the guy up and he said, Oh, you had a pretty good season.

Steve Schulze:
You should be getting a check soon. And we’ve got some of the returns and one thing led to another and two semis backup was 680,000 bottles of lotion damaged and whatever, uh, that didn’t sell through. And I got a check for about 50,000 bucks and just, you know, um, basically about putting me out of business, you know. Wow. It was just brutal. I didn’t realize that basically you sell through and most Samsung suntan lotions, uh, you only sell about 20% of what’s on the shelf. And it was a brutal learning curve that, uh, that, uh, that you know, taught me a lot, which was I’d never wanted to be, you know, reliant on somebody else to sell my product and, you know, go into that retail space, which is how I ended up in infomercials and things like that and direct to consumer.

Speaker 5:
So now we’re going to go into the rapid flow. We’re going to go into the rapid fire round, which would some have said is brutal. So here we were going rapid fire. So get, get, get yourself ready. Here we go here. How did you get into infomercials?

Steve Schulze:
Infomercials. Uh, met Guthy Renker, playing golf in Palm desert.

Speaker 5:
Okay. How did you go from infomercials to nectar juice bar? How did you make that happen?

Steve Schulze:
I was trying to do an infomercial with a cleanse and it was too heavy to ship, so I said the only way I can ship a cleanse was by opening up a juice bar.

Speaker 5:
At what point did you feel like you were gaining traction with the juice bar? Like, at what point did you feel like, okay, I’m actually this, this might work.

Steve Schulze:
Um, immediately we thought we were onto something. And it wasn’t until maybe a year later that we realized it could have been something bigger than just a small regional product.

Speaker 5:
So now I’m going to slow it down. Now we’re going into the slope. Now we’re going into the, the, it’s, it’s a, it’s a time where we’re just gonna kind of marinade on this here.

Speaker 1:
You did, you went from a single unit in 2010, 260 locations in 16 States, nationwide sales of 100 million each year. To what do you attribute this

Speaker 7:
grow?

Steve Schulze:
Oh, I think it’s a, uh, I, you know, I think that the, the, like anything, you know, time and, you know, luck, timing, all that stuff, you know, comes into play and you’ve got to manage things well. But I think that the, there’s a seismic shift, I think in 2010, um, from people starting to think about food as medicine and eating healthier and, uh, trader Joe’s and whole foods and, you know, people started shopping like that. And, uh, so I think that there was a natural appetite for the product that we were providing. And I think that we basically, our art, my goal was to reinvent, uh, you know, the juice space and all the way Starbucks and Dietrich’s and others reinvented the coffee experience. And so I think that, uh, you know, we disrupted the space, we gained a lot of national attention and then we took advantage of it.

Speaker 5:
No, I’m not a juice expert, but I’m sure there’s a thousand ways to make bad juice. There’s it that there’s probably a thousand ways to poorly market the bad Jews. What role, where does a checklists and having documented processes play in the growth of the nectar juice bar? Cause I’ve gone to some juice bars in the past where one location, it’s good and the other one it’s hood. You know what I mean? It’s just nasty. What role does the checklist and documented processes play in the scalable success of nectar juice bar

Steve Schulze:
for the scalable success? Absolutely critical from a local standpoint. Um, I’ll tell you a quick store really first opened after about a month or two, I put a sign on the pickup counter. We picked up your juice and said, Hey, does your juice tastes a little bit different today? Uh, and then said it should mother nature made it. And it was my way of us screwing up the recipe and getting away with it because each juicer was making it slightly differently. But then I was blaming it on a mother nature because sometimes apples are sweet or sometimes are not. Sometimes you’ll make it differently. So therefore, when we rolled it out, it was absolutely essential that, you know, you cannot scale any business unless you’ve got the processes and procedures in place. And certainly on a franchise model is nearly impossible. You’re destined to fail if you don’t have processes and procedures in place.

Speaker 5:
Now, uh, have you ever watched a Jerry Seinfeld show, comedians in cars grabbing coffee?

Steve Schulze:
Uh, yes. Uh huh. Sure.

Speaker 5:
Well, on his show he talks about how some of his shows are 30 minutes long and some are 45 minutes, some are 15. It just depends. If it’s okay with you, maybe we’d go a full 30 minutes with you. Is that okay?

Steve Schulze:
Sure.

Speaker 5:
I’m fascinated. I’m fascinated with this story. This is, this is fabulous. So a lot of business owners say, clay, I don’t have time to make processes. I’m too busy making juice. I’m too, you know, they kind of sheepishly say, I don’t have time to make systems, but then almost angerly I’m too busy making juice. What would you say to the entrepreneurs out there that say, I don’t have time to make this processes. I’m too busy making juice. What would you say to him?

Steve Schulze:
Oh, well, you should, and I’ve never made a freaking process in my life. And to be honest with you, I have yet to make a smoothie or juice ever. Um, so what I do is I hire people to write the processes for me. I’m not very good at it. Uh, and so I wouldn’t have, so something I’m not good at. I always hire someone that is good. I think that, uh, that’s what most people do that are successful is they recognize that, uh, you know, where their skillset is and, uh, where it’s not you try and fill in the gaps, you know, hire people that are smarter than you and hire people that don’t know what you don’t know.

Speaker 5:
Um, how much

Steve Schulze:
the procedures, I don’t think thing

Speaker 5:
as now that you’ve hired, how high quality people that build processes and do some of the marketing and that kind of thing. What, what, what, um, do you feel like is the most, or what do you know is the most effective form of marketing for your company? For, for, for nectar juice bar.

Steve Schulze:
Oh, I think consistent branding. I think it’s all gone. Everything’s gone digital and everything’s about a story. I think we’re spending a lot more time, uh, people will listen to a story that won’t listen to messages. Um, you know, uh, you can’t make it to PR. You know, one of the biggest mistakes people make an advertising and marketing. I learned this and the commercials and I learned it in direct marketing, you know, uh, you know, the pretty stuff doesn’t sell. You’ve got to punch people in the face. The message has to be simple and you’ve gotta be able to understand it and you know, half a second or less. And a lot of these graphic designers, a lot of these advertising agencies, they want to make it beautiful and you make it beautiful. You’re not going to sell a thing. So when you bring something to market, something, you want it to stand out for people to understand it in literally an instant. But you can’t do that then, you know, throw in the trash.

Speaker 5:
That is good stuff right there. So the marketing has to be simple. It has to stand out just to punch people in the face with the aggressiveness. I mean, that is hot stuff. Now, I don’t mean this in a patronizing way, but I just want to know because have you been really watching the news with this whole Corona virus panic shutdown stuff? Have you been watching this a lot? Or how have you been digesting this Corona virus stuff?

Steve Schulze:
And I, yeah, I’m certainly watching this had a tremendous impact on us and you know, everybody, uh, frankly I’m a little frustrated by it by now. I think that, uh, now it’s become too political. I think that it’s, uh, I think it’s become a political and, uh, media, uh, you know, volleyball going back and forth and uh, I think it’s a lot of, it’s just gotten out of control. I think it’s a very serious thing, but I think that, uh, we’ve got to start opening the economy up here and the next, you know, month or so and the devastation this has done to the economy, it’s just brutal.

Speaker 5:
I’m going to walk the listeners through the timeline of the coronavirus real quick and I want to get your take on this. Um, Neil Ferguson is the director of the Abdula TIF Jamil Institute for disease and emergency analytics, uh, at the Imperial college in London. Now, he’s the guy who came out with the report that said 2.2 million Americans might be at risk of dying from the Corona virus and 500,000 British people. He’s now dialed down his predictions to 61,000, uh, to 51 57,000. So again, if you were, I mean, if you are projecting the sales of a nectar juice bar and you said, clay, we might do this year 2.5 billion of sales or 100 million. I mean, that’s quite a, you know what I mean? It’s when you’re off by 25 times. I mean, there’s something to be said there, but then, um, dr Deborah Berks, who is a, uh, the lead of Felicia, she and dr Fowchee are on this, uh, appointed team of people that are trying to help protect us from the coronavirus. I just want to play this audio for you real quick so you can hear this. This is her talking about the report from mr Neil Ferguson.

Speaker 8:
Okay. And 2.2 million deaths in the United States, their needs, um, this is really quite important. If you remember, that was the report that said there would be 500,000 deaths in the U K and 2.2 million deaths in the United States. They’ve adjusted that number in the UK to 20,000, so half a million to 20,000.

Speaker 5:
So again, they were off by 25 times. Okay. So they recommend to president Trump, Hey, let’s shut down the economy. And uh, president Trump says, okay, governors, you can do what you want to do. Um, a lot of them, uh, thought that the first amendment a right to peaceably assemble maybe should be compromised. Quarantine us from the virus whether we agree with it or not. Here we are. Um, how has the Corona virus shutdown impacted nectar juice farm?

Steve Schulze:
Wow. It’s hit us tremendously. And if I was off, if I or anybody, my company was off 25 times on their projections, you know, know, what would the bank do is if I gave the bank of projections was off by 25 times, you know, I never get a loan again and I’d be out of business and I’d be laughed off the stage. I think it’s absolutely ridiculous. I think it’s, uh, uh, become too political. I think as far as from a sales standpoint, uh, we are basically off about, uh, $250,000 a day, uh, in, in business. Uh, so obviously that impacts, uh, may, and we’ve got franchise partners that put up the life savings that a had just opened and, uh, have loan to the bank and leases with landlords and employees that they just got trained that they’re going to, you know, uh, that they’re gonna have to, you know, rehire and retrain, you know, new employees. Uh, you know, this has just been devastating to people. I think that the economic impact is gonna be worse than the virus itself.

Speaker 5:
Have you listened to Dr. Scott Jensen, the Minnesota Senator? Have you listened to his commentary about the coronavirus

Steve Schulze:
not heard some of the stuff coming out of, uh, out of Minnesota and read some statistics about the, uh, you know, every time I turn around they’ve got big numbers coming out of Minnesota and ends up being, you know, you know, preexisting conditions out of a senior living center, X, Y, Z. And I haven’t heard of this particular guy.

Speaker 5:
I want to play this audio for you and I just want to ask you this. If I come in today to nectar juice and I buy a, a, a typical sale, I’m a typical buyer and I buy a beverage. How much does that cost me? A typical beverage,

Steve Schulze:
five bucks, six bucks,

Speaker 5:
okay. And I’m just making up a number, but let’s say you make a 20% profit margin, okay? I’m just making it up. I’m not saying you do, but let’s just say you did. So let’s say you make a dollar. Um, doctor, uh, this is doctor, uh, Scott Jensen from Minnesota, the Senator. He decided, you know what we’re going to do. He says, I’m going to figure out how much money a hospital makes every time that someone gets diagnosed with a coronavirus cause he’s a doctor, you know. So let me play this audio to you and this will blow your mind. Listen to this, this’ll blow your mind. Here we go.

Speaker 9:
Well in short, it’s ridiculous. I spent some time earlier today just going through the CDCs manual on how to complete death certificates and the parts that were specifically written for physicians and in that manual that talks of precision and specificity. And that’s what we were trained with. The determination of the cause of death is a big deal. It has impact on estate planning, it has impact on future generations. And the idea that we’re going to allow people to massage and sort of game the numbers is unreal issue because we’re going to undermine the trust. And right now as we see politicians doing things that aren’t necessarily motivated on fact and science, the public’s gonna, their trust in politicians is already wearing thin. So what do you say to dr Falchi tonight? Well, I would remind him that anytime healthcare intersects with dollars, it gets awkward. Right now, Medicare is determined that if you have a coven 19 admission to the hospital, you’ll get paid $13,000

Speaker 5:
okay? They get $13,000 from the government every time that they checked the box that you have coronavirus. Now I happen to know two people firsthand who were diagnosed over the phone via telemedicine with the coronavirus and they went in for a test later because they felt so good within a week and they just wanted to make sure that they weren’t putting people at risk. This was kind of early on and both of them, uh, one, his name is Jeff Holley as a company called boom mobile. And the other one is a young lady. Both of them, they determined they did not have the Corona virus. However, the hospital’s still got their money. What do you think about that? Are you, are you down? Are you down with a $13,000 per admission? Is that a good, is that a good rate in your mind? Is that a good fair deal?

Steve Schulze:
Well, I would, you know, hospitals in general aren’t really built to make much money. It’s just the systems. So, you know, messed up. I, as far as what the doctor in Minnesota was saying, I agree with them. I think he’s dead right? I mean, dr Fowchee all knows other crap to think that you’ve got stage four pancreatic cancer and you’re 89 years old.

Steve Schulze:
You checked the boxes, died a coronavirus, you’ll give me a break. And that just as the game and the numbers, uh, you know, you take that number down to the 51 or $57,000 and you take up the number that actually died of the actual literally legitimately die of the coated virus. You know, who knows whether we’ll ever get to the bottom line of it. And it’s become a, uh, economic tool. It’s become a political tool. It’s Trump, it’s Fowchee, it’s all these guys. I, I just, uh, you know, I think it’s just pure nonsense, nonsense. The very serious thing, and certainly it’s something need to be done the first period of time. It’s gone way beyond that. And, uh, everybody now is, uh, is gaming the system all the way around.

Speaker 5:
Well, Steve, if you get a chance, I’ll give you a little gift here. You might want to check it out tonight. It’s a thrive time show.com forward slash coronavirus and what I did on this page on thrive time show.com, forward slash current coronavirus, I gathered all the facts and I cite everything. So you’re going to see cited statistics from a New York times, which is obviously left of center from Fox, which is obviously right of center from bloom from Bloomberg. That’s in the middle. But when you click on these, these, uh, articles, it’s mindblowing. So New York times just reported. Now obviously they’re left of center. They just said that people are essentially no longer dying of heart attacks right now or strokes. It seems like the coronavirus is curing all of the strokes and heart attacks. Now, the same number of people are still dying in the country.

Speaker 5:
They’re just not dying from heart attacks. They’re just all dying from the Corona virus. Um, the city of Tulsa that I live in, the hospitals are so busy that they laid off a large percentage of the employees who work at the Hillcrest hospital. I mean, you’re right about the, about the politicizing of this whole thing. But if someone says, listen buddy, I know this economy’s going to open up here on May 1st and I just want to go get myself a freaking juice. I want to get a good juice. I want a juice that’s, that’s healthy. What is your website and where can people buy the juice?

Steve Schulze:
Like it just look it up. But, uh, either, uh, Instagram, but, uh, at nectar juice bar or nectar juice, bar.com, any K T E R just [inaudible] dot com or 170 locations and number of whole food stores were starting to take over. And, uh, yeah. And, uh, and we enjoy it, but it’s going to take time to build back that business when after those all these poor folks who got laid off, you know, it’s gonna be slow to hire him back, you know, and, uh, and some of these guys are gonna have to look themselves in the face or look themselves in the mirror and be honest themselves. And, uh, I don’t think they ever will, but they should.

Speaker 5:
You know, you can’t just start and stop your business like the communist Chinese do. You can’t just do that.

Steve Schulze:
Well, some of these guys think you can look at these, these, these guys on TV and they think it is pure insanity at this particular point. So, uh, you know, it’s a bad city economy bad for, uh, all these poor people that don’t have, uh, have jobs. It’s just an unfortunate situation. But with that said, you gotta make the most of it. You got to compartmentalize certain issues within your life, which, you know, I try and do and you gotta look in a positive and, and move forward. So, uh, when I talk about it, I’ll tell people what I think, but for the most part I put that to the side and try and plan for what the new normal is going to look like and try and budget and plan and uh, and forecast, uh, you know, to the best of our abilities.

Speaker 5:
Can I order nectar juice from you online? Do you do that or do you, do you sell any online stuff or does it not work out that well or,

Steve Schulze:
but it depends on what your question is. But a lot of our, or I’m going to answer two ways. One is we ordered, we do a tremendous amount through do it DSP delivery service providers, postmen, that’s short for what the Postmates door dash all those guys. Yeah. So a tremendous amount of our business is that we have an app. We do a ton of uh, orders, uh, you know, a few the app. And we used to ship a lot back in the day, but uh, you know, we used to ship, you know, 5,000 bottles, 3000 bottles, 10,000 bottles a week, give or take. But now it’s become more of a commodity and people will go into a local, local juice shops. So we don’t really ship as much as we did anymore. And it’s also very expensive to ship, you know, heavy liquid like that. So.

Speaker 5:
Well brother, I appreciate you for joining us today for bringing positivity but also shooting us straight. We’ve had so many entrepreneurs on the show and it seems as though pretty much every entrepreneur who’s ever had to balance a budget and who’s aware of how capitalism works, um, has issues with the over politicized shutdown here. And, uh, I know it’s not fun to talk about it cause you don’t want to alienate any, you’re not trying to make light of what, you know could be a threat to someone’s life. But I, I appreciate you sharing with us, you know, your, your facts, your truth, your, your story and I just, I cannot thank you enough for being here tonight.

Steve Schulze:
Hey, I really appreciate it. I’ll look at, uh, I’ll check your staffs that I’d be very interested to look at them and, uh, really appreciate time.

Speaker 1:
Hey, take care. And now without any further ed two three boom,

Speaker 4:
boom.

Speaker 5:
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Speaker 1:
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Speaker 1:
You also have the importance of file nomenclature, one-on-one sales lead conversion one Oh one and much, much more and it’s all available for you to download for free right now by going to thrive time show.com are you suggesting I should have to move my body? Yes, it’s for free. Isn’t there a way you could just be man, I mean why do I have to move my body? Because I think causes me anxiety, whatever it is, I would never go to the thrive time show dotcom. Come on forward slash free dash resource. I would never show.com forward slash free dash way resources. All right, let me clarify. If you have the capacity to move your fingers, go to [inaudible] dot com forward slash free dash resources to download an ebook version of every single Amazon bestselling book I’ve ever written, and all the infographics that had the power to change your life.