Search Engine Optimization for Dummies Author, Bruce Clay (Part 2) | Learn How to Optimize Your Website to Generate More Leads for Your Business + Join Trump & Kiyosaki At Clay Clark’s March 6-7 Business Conference!

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sounds like both. When people see your pictures. Okay that’s Facebook you’re

talking about Facebook. Yeah I’m talking about Facebook. Can you copy Facebook

into my new computer? Mom you don’t put it in your computer you just it’s on the internet. What do you mean? Wait a second mom you have a Facebook account I know this because you like almost every picture I post like instantly. I do but I want a new one for my birdhouse business. Okay just log into your account and make a page.

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Arms away. We started from the bottom, now we’re here.

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All right, Thrive Nation, welcome back to another exciting edition of the Thrive Time Show on your radio and podcast download. My name is Clay Clark. I’m the former United States Small Business Administration Entrepreneur of the Year for the great state of Oklahoma, where we’re broadcasting right here from the center of the universe. And Chup, on today’s show, we are interviewing the, this is part two of our interview with the center of the search engine optimization universe

So good the father of the search engine Optimization industry the best-selling author of search engine for dummies Wow, ladies and gentlemen, we have Bruce Clay on today’s show It was weird how you kept calling him dad and father and Papa and all those things. I was cool I liked it. It was what’s kind of a whole Darth Vader thing. So report feel like I feel like he is my father. This guy really, really does know what he’s talking about as it relates to search engine

optimization. Absolutely. And so, as we jump into part two of this interview with Bruce Clay, he’s now breaking down how to simplify search engine. It can be very complicated and very overwhelming, and he explains his processes for simplifying the dark art of search engine optimization. Now, Bruce, I want to talk to you now about simplifying the complexity of search engine

optimization. You are arguably the father of search engine optimization. You’re the best-selling author of Search Engine for Dummies. You’re the guru. You are the Yoda of search engine optimization. And so I want to read you a notable quotable from Robert Green, the best-selling author of

Mastery. And then I want to read you, I want to ask you a question. He says, in the future, the great division will be between those who have trained themselves to handle these complexities and those who are overwhelmed by them. Those who can acquire skills and discipline their minds and those who are irrevocably distracted by all the media around them and that can never focus enough to learn. My friend, the complexity of search engine optimization for many people, myself included, can be overwhelming, which is why at the Thrive Time Show, our team uses checklists for everything.

We have checklists to help us manage the complexity of and the diligence required and the focus required to optimize our own websites. Can you talk to me about why the complexity of search engine optimization can be overwhelming

for most people? The entire environment is overwhelming before you even get the search engine optimization usually. You can have your website built on any number of technology platforms. WordPress being an example. You can build it in, it could be e-commerce, it could be informational, it could be I’m just designing it to be a business card versus this is my living.

You have the complexity of that environment. Then on top of that, when you get into the complexity of SEO, SEO is so many things. I think I mentioned to you before, I teach a course on SEO. It’s a classroom course. I think it’s rated as the top classroom course out there.

It’s four and a half days. And I know darn well every time I start people are curious about what you could possibly talk about for four and a half days and then at the end of it they want to know if there’s a follow-on course. And it’s because it’s so complex that it has so many moving parts that it’s overwhelming. When we do our projects, going to your checklist item, we have 300 items on our proprietary checklist.

We keep them to ourselves, don’t get me wrong, but that’s how we end up getting people in the top three.

How many items are on your checklist? How many? Over 300. I want to make sure listeners get this. I wrote a book called Start Here. It’s an Amazon bestseller. With my partner, Jonathan Kelly, we put together a part of it called the SEO Manifesto. It is a very simplified version of how to optimize your website for small business owners. Our checklist is not 300 points.

I’ll tell you why it’s not 300 points. Because Bruce, there’s very few organizations or companies like yours that can handle a 300-point checklist. But you guys do. I mean, that’s what you guys do. If you’ve got a website out there, I mean, Bruce, who’s the ideal client for you?

What kind of person out there is the perfect fit to be a Bruce Clay search engine optimization client?

Well, under normal circumstances, it would be any industry, mid-sized or larger, and mid-sized is a matter of interpretation. If you can afford a few thousand dollars a month to a million, and in fact we’ve had both.

Chuck, I just want to make sure that we do a quick time out here to make sure that everybody’s grasping two big things he just explained. One, Bruce Clay, his internal search engine optimization checklist that he uses for his clients has 300 points on it. 300. I have hired his company before.

I have invested thousands upon thousands of dollars paying Mr. Bruce Clay, and it was well worth it. Now if you want to attend his course, we put a link to it on the show notes, it’s $2,495 to attend the course. And Chuck, do you know why his course does not cost more money? Do you want to speculate as to why he does not charge more for his course?

He’s not a hog.

Well, I don’t know. Anybody else? Steve, you want to guess? I think that’s part of it, yes. But what else? There’s one more reason why he doesn’t charge more.

Why he doesn’t charge more?

Because nobody can do it! Once he teaches you how to do it, there’s nobody that can do it, which is why he just said point number two. He said that he charges clients thousands of dollars a month, or it’s up to a million dollars a month.

Seven figures, yeah.

So I’m just trying to explain this to you. My company is, let’s say, elephant in the room. You say, Clay, what is it really worth to you to be top in Google? Well, let me just give you an example. When I grew DJConnection.com, no exaggeration, we, many weekends, would do 80 weddings. 80 weddings.

Now, Chuck, let’s just look at this conservatively. Because we had about 35% of our events that came from the internet. Alright, so I’m going to take 80 times.35 and that would be 28 and my profit per show was about $167 in my performance. So that means it was worth $4,676 for me a week to be top in Google.

That’s pretty good.

That’s pretty good. So if you’re out there listening, I would ask I encourage you to ask yourself this before you get back into the interview What would it be worth for you to be top in? Internet search results. What would it what would it be worth for you? What is the value of that? You know, I actually got paid to speak for Maytag University multiple years to the International Community Bankers Association Event we’ll put links to let’s put links to Maytag University, to where I’m speaking there, so people can verify that

it did in fact happen. Let’s also put a link to me speaking in Las Vegas, so people can see that one. They would, Steve, groups will pay me, and have paid me, you know, $20,000, $15,000 to go speak and to teach an all-day workshop on how search engines work. Steve, why is it so imperative for all the small business owners, for all the organizations, for all the churches, for anybody out there to be top in Google for the Internet search terms that

your ideal and likely buyers are looking for. Well, if you want to win, then you need to be at the top of Google when people search for what you’re selling. So if you’re not at the top of Google, then you’re probably on page 3 and page 4 or maybe

page 20.

How would you process this idea, Steve? This is one that, this is something I hear all the time. Not from our listeners. This is from, I talked about it on yesterday’s show, but I really feel like I should talk about it one more time because I think somebody might have missed yesterday’s show. Or maybe somebody heard it yesterday, but it didn’t really fully sink in.

This is what I hear a lot. Well, Clay, I’ll tell you what. We get all our business from word of mouth.

And so we don’t need to have no internet because we get all of our business here, Chip, from the word of mouth.

Well, you know, that’s how we always did it.

And I know I sound like a redneck for this particular segment, but I’ll tell you this. I’m a surgeon. I’m a Nero. Sorry, God. I’m a Nero surgeon. And one of the things people don’t do is they don’t go on the internet to find Nero surgeons.

No, they don’t. They don’t go on the internet to find cosmetic surgeons, because what they do is they do word of mouth. And that’s just how it’s always been. And, Chef, I’m an orthodontist as well because I got the time, I was truly out of time on my hands, I became a neurosurgeon and now I’m also an orthodontist.

In fact, I’m kind of a professional, therefore, I only operate off of word of mouth. I mean, I entirely, I’ll tell you this, I mean, Chip, I ask all my customers, I say, how do you hear about us? Have I ever had someone say the internet? No. And that’s why I don’t optimize my website.

Because you see, Chip, if the people were supposed to find me on the internet, then I would definitely invest the money into internet operation. Oh, I am a realist. Because no one ever finds me on the internet.

And I pulled an AdWords report, one of them Google things.

You added some words to it?

And what I found is that nobody had actually found me on the internet, so I’m not going to invest money in my website. I agree with you. Now, Chip, I’ve got another thing I’m working on. This is a little bit more controversial, but witches, if you burn a witch, you know, because how do you know if she’s a witch?

Well, the float.

Well, she’s made out of wood. Yeah. So what you do is you burn people, and then if they burn, then they’re a witch. That’s right.

And if they burn kind of slowly, then they weren’t a witch.

That’s right.

I mean, this is the kind of stupid logic I hear all the time. Seriously, this is the lack of logic.

I hear this all the time.

I was way into that conversation. I was like, I was zoned out. No.

You had a client that said they burned witches?

Listen, I am not exaggerating.

Woodwitches.

I am not exaggerating. I had a neurosurgeon I worked with in Denver, and this is what the guy says. He goes, Clay, none of my clients, we have a lot of patients, and I’ve never had a patient

find us on the internet.

Because you’re not on the internet!

Right!

It’s very simple. That’s why they didn’t find you there.

No, and then they pull their AdWords report, because they feel like they know, but it’s been about four minutes of going on to AdWords on Google, and they’ve done a report, and they realize that none of their business comes from search engine optimization. So then they say, so therefore I should not invest in search engine optimization.

I was trying to think of it like a parallel, but I can’t even think of it.

No, and here’s the deal. As a company, we only take on 160 clients, okay? So we can’t possibly work with any more because there’s so much work that goes into search engine optimization. And if you have a $500,000 a year business up to probably a $3 million to $5 million a year business, we’re a great fit for you.

But if you have a company like Oxifresh or a huge brand, and you want to take it to the top, if you type in carpet cleaning quotes, Oxifresh is now number one in the world. But so if you want to be top, and you want to spend some real money to get your real national brand

to top in Google, Bruce Clay and his team are absolutely the best. They are the best. And they have a 300 point checklist, but he said this, I want to make sure we’re getting this, he’s going to charge you thousands of dollars per month, up to a million dollars a month.

So if you’re out there and you’re saying to yourself, you know what, I want to be top in the Google search engine results, I would highly recommend, without reservation, that you start by getting the book Search Engine for Dummies by Bruce Clay. Get that book. Or if you’re somebody who you learn more, kind of a hands-on, you like to interact and ask questions, I would encourage you to book your tickets for our Thrive Time Show in-person two-day workshop. It takes place on

the left coast of the Arkansas River here in beautiful Tulsa, Oklahoma at our 20,000 square foot facility. And if you want to get your tickets for free, all you have to do is subscribe to the Thrive Time Show on iTunes and then leave us an objective review. So subscribe to the Thrive Time Show on iTunes, leave us an objective review, and then email us your review to info at thrive timeshow.com. So you subscribe on iTunes, leave us an objective review, email us proof you did it to info

at thrive timeshow.com and We will give you those free tickets so we get back from the break more with our Exclusive interview with the father of search engine optimization and the best-selling author of search engine for them for Bruce

3, 2, 1, boom!

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Thrive Time Show on the microphone, what is this? Top of the iTunes charts in the category of business. Drilling down on business topics like we are a dentist.

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All right, Thrive Nation, welcome back to the Thrive Time Show on your radio. We are interviewing Bruce Clay, the best-selling author of Search Engine for Dummies and arguably the father of search engine for dummies and As we hop back into the interview

This is where Bruce is explaining what kind of client would be ideal to work with him or what kind of clients? He prefers to work with and what kind of clients he will not work search engine optimization is not an event It is an ongoing process process. And so Bruce explains the right kind of people that are the right fit for the search engine optimization process that he does, because his process has been proven to work and he’s just kind of explaining the criteria for who would be an ideal and likely buyer

for both he and his organization. can afford a few thousand dollars a month to a million, and in fact we’ve had both, then it’s something that we would be able to handle. We don’t really say that we only deal with large companies and get snobbish about it. That isn’t what we do. We pick customers that are able to realize their life is changing if this is able to be done for them.

And we get a lot of reward for that. We’ve had clients for 15 years. They’re just totally enamored with the fact

that they’re being taken care of. One of the brands I work with, with a coaching relationship, and I’m a partner with the founder of Oxifresh, but we’re top in Google for the phrase carpet cleaning quotes. We have 137,000 Google reviews, and we have 400 locations.

And I can tell you the vast majority of the business comes in from the internet for that company. And it’s a game changing thing, but I just wanna make sure I’m understanding what you just said. You’re saying if someone’s willing to spend a few thousand

dollars, let’s say someone’s willing to spend like 3000 or $2,000 a month on just search engine, that might be a good fit. But you had companies that have invested millions of dollars in search engine optimization.

Yeah, I have people writing six digit checks monthly.

Six digit checks monthly. So Thrive Nation, you might say, what kind of sick freak would do that? I don’t know. I mean, there’s a company called blinds.com that is top when you type in blinds.

And Bruce, I mean, these are big companies that make a ton of money as a result of being top in Google. Because back in the day, if you had a question, you used to go, dear God, could you help me think of the answer to this question? If you lived in a field in like Des Moines, you know, Iowa, you’d say, dear God, could you help me?

Or you’d ask your mom or your dad. Now people, they go to Google to search for everything. I mean, being top in Google is unbelievably important. Being top in all the search engines is very important. And so, Bruce, I have a list of questions, kind of a rapid fire.

I’m going to fire off just a bunch of questions for you. And this will be kind of our lightning round, OK? So here we go. What makes it hard to get to the top of Google search results for one keyword, but easy to rank for another?

Well, that’s mostly your competition. If the competition for this keyword is less aggressive, it’s a lot easier. That’s an easy answer. The second part has probably got a lot to do with whether or not you understand what Google is expecting for that keyword and it may be that your site is more what Google expects already. Whereas for other terms it may be some work.

If I want to rank for a term that is information, but I’m an e-commerce site, that’s going to be more work. So it’s a match between your content and what Google thinks everybody wants, and it’s a different match elsewhere as to whether or not you have competitors that are

asleep at the wheel or not.

I want to ask you this, Bruce, because this next question, to me, is one that I see people ask me all the time, personally. And I want to get your take on this, because you are the father of search engine optimization. Everybody wants to be to the top of Google. I mean, I think every business owner wants to be top of Google. I have yet to meet people that say, well, you know, overall, I want to be at the bottom

of Google, because I don’t want anybody to find me. I’m trying to bury my secrets, my company on page four. People want to be at the top of Google, but very few people want to invest the work or the finances to get to the top of Google. Can you explain where your money goes? Let’s say that I hire a search engine optimization company. Where does the money go when you’re paying? I mean, what kind of stuff are the people doing to optimize a website?

If you’re paying your firm $10,000 a month to optimize a website, I mean, where does that money go? I mean, what is your team doing with their time to optimize a website?

Well, in my environment, the team is multi-layer. We actually have a service layer and then an engineering layer. So the service later are people who are called program managers and they’re the primary point of contact for the clients because when you’re being aggressive in SEO you’re going to have frequent customer contact. They’re going to send you emails often. You’re going to be doing an awful lot more. When they have a project then what we do is we build an agile team behind them.

And the agile team is probably well over 80% of the effort that we put into a project and they are doing deep research. They’re analyzing your site. They’re determining what Google has changed. They’re looking at your competitors. They are evaluating your competition to determine if they have content you don’t have.

Maybe that’s why they’re ranking. We look at the speed and performance of your servers. We determine whether or not the search engine spiders are able to get to your pages and spider you because if you can’t get spidered you’re not in the items. That takes time. Most people don’t understand. They think that, okay, out on the web there’s some of these quickie little utilities where you put in your URL and it tells you everything that’s wrong with it. If it were that easy because going the final step, it’s like the 80-20 rule, that final 20% takes

80% of your effort. So logically, we have retainer programs and we determine what is an optimal speed based upon what the client has asked for and we just spend the time where the squeaky wheel is, where there is something that’s going to give them the best bang for their buck and the best traffic and conversion and basically search mileage. And that is the way we spend our time.

So the people aren’t just sitting around saying, I want to be top of Google. We want our client to be top of Google. We need them to be top of Google. There’s actually a recipe. There’s a system. There’s a strategy.

It’s not just luck. Are you saying it’s not just luck, Mr. Bruce Clay? Oh, it’s absolutely not just luck. When we return, Bruce Clay breaks down how to get to the top of the internet search results. How do you get to the top of the Google search engine results? The father of the search engine optimization industry breaks it down when we get back.

Attend the world’s best business workshop led by America’s number one business coach for free by subscribing on iTunes and leaving us an objective review. Claim your tickets by emailing us proof that you did it and your contact information to info at Thrivetimeshow.com.

In a world where not being top and Google is like not wearing pants to work, there is only one father of search engine optimization. In a world where not being top and Google is like going to work without pants, there And when you host an iTunes top 10 podcast and you have no discernible talent And when you get an opportunity to interview the father of search engine optimization You get strangely nervous and you forget to sweat

cry a lot Probably opened up too much there, but now ladies and gentlemen without any further ado back to my exclusive, game-changing, premium, platinum edition and super humble interview with the father of search engine optimization and the best-selling author of search engine for dummies, the man I call Daddy, Mr. Ho-ho-ho. That may have come across as weird, but that’s just… He’s the father. He’s the father, and I’m the little boy, but…

Ladies and gentlemen, let’s… Welcome back. We’re going to go back. I guess I’ve already welcomed him, but we’re going to go back. I’m really bubbling this, but the point is, ladies and gentlemen, I’m so nervous to interview

my dear friend, Mr. Bruce Clinton.

Bruce. Bruce. Bruce.

So the people aren’t just sitting around saying, I want to be top of Google. We want our client to be top of Google. We need them to be top of Google. There’s actually a recipe. There’s a system. There’s a strategy. It’s not just luck. Are you saying it’s not just luck, Mr. Bruce Kline?

Oh, it’s absolutely not just luck. It is definitely a methodology. That’s what we refer to it as. And we have a pretty much a way of analyzing sites, determining what’s wrong, architecting repairs, getting them fixed. And we actually saw that as an audit project that’s just a couple of months long, where we tear your site apart and tell you all the stuff that needs to be fixed.

We do that on our own projects. We do it on our own sites. We rank for a reason, and our clients rank for a reason. If we’re actually operating on word of mouth, which we typically do, and people come to us because they’ve heard about what we can do, we really want this, but you know, it’s one thing to want it, it’s another thing to do it. And so our teams are focused on

results. You, Bruce, in your book, Search Engine Optimization for Dummies, the 560-page-plus book, And that book is so detailed. But why? I mean, why does it even matter? Well, search engine optimization can change a business owner’s life. Can you explain, and I’m not asking you to divulge a client’s personal information, or

if there’s a story you’re at liberty to share, I’d love to hear, but how has search engine optimization absolutely changed the lives of people that have decided to invest in it and to become top or in the top three of search engine results for certain keywords?

Well, as a couple of examples, and I’m talking like many examples, in our case we have gotten sites to rank at the top, sometimes in six months, sometimes a year, sometimes longer. And usually what actually happens is they sell the company. So obviously that money is life changing. They get it to the top and somebody wants it. And so they sell it, move on and call us again.

I’m not asking for a client that you’ve actually helped that has sold the company, but can you think of some examples of people that, you know, or organizations you’ve heard of that have sold their company from results of search engine ops. I mean I know business.com is a famous example but

could you think of a because you’re in this every single day. Right the and it really matters a lot. We had one client they were they were rather big they were in the automotive space. They had 1.7 million visitors a month to our website. That’s pretty big. Wow. They brought us in. We did a year and a half restructuring of their entire 12 million page website. It took a while. It was very nice for us. But at the end of it, when they flipped the switch and the site went live, they jumped to 16.4 million uniques a month. That’s a lot of visitors.

It is.

And 16 million visitors changed their lives. They were originally in a lead gen business where they would get visitors and sell them to auto industries. they switched it entirely to an ad network where people would buy ads on their website and they made so much more money doing that

and then about four months later, they sold it for a fortune. But they were one of the top ranked sites in that automotive space. So that’s an example. A 900% increase in traffic on most websites,

that would change anybody’s life.

So what do you enjoy doing when you’re not optimizing websites? A lot of our listeners are going, okay, Bruce Clay, this guy is the father of search engine optimization, the author of Search Engine for Dummies, the guy who arguably invented the search engine optimization industry. Can you share with the listeners a kind of a look into your personal life and something that most people maybe don’t know about you or things you enjoy doing when you’re not changing people’s

lives by optimizing their websites?

Well, yes and no. The one problem with search engine optimization is it’s almost impossible to look at anybody’s website without mentally dissecting it. So it becomes really difficult to spend much time on the internet. I’m recently married. Oh, wow.

So I spend a lot of time with my amazingly beautiful wife.

Congratulations there, Mr. Bruce.

Yay!

But I’ll tell you, this is something I’m really enjoying. Watch a lot of movies or we’re kind of into crossword puzzles. Oh wow. And then she has her kids and I have mine, so family’s important. It’s actually sort of a strange thing. I have become somewhat disconnected.

When I get home on Friday nights, I set my computer down, it’s in a backpack, and I don’t take it out until Sunday. Amen. That is different. I never used to do that. So I think I think there’s multiple layers. You can just really enjoy disconnecting. You don’t have to do a whole lot else. You’re just enjoying it. So what entrepreneurs do you

look up to Bruce Clay? Alright Thrive Nation, when we return we’re gonna go back into the mind of Mr. Bruce Clay, the father of the search engine optimization industry and the best-selling author of the incredible book, Search Engine for Dummies. Search Engine Optimization for Dummies. If you’ve not yet purchased your copy, I encourage you to buy one today.

Search Engine Optimization for Dummies. Bruce Clay actually wrote that book for me, Steve. I think you dedicated search engine optimization for dummies.

For both of us. I think it was dedicated to dummies. I feel like I’m the lead inspiration. The true dummy hero.

Stay tuned.

You are now entering the dojo of Mojo and the Thrivetime Show.

Welcome back to our exclusive interview with Bruce Clay, the founder of the search engine optimization industry and the best-selling author of Search Engine for Dummies. During this portion of the interview, I’m asking Bruce about new projects he’s working on and kind of a deeper look into the personal life of the founder of the search engine optimization industry

In my industry, there’s certainly some that have really performed well, but they have had a specific exit strategy from day one I enjoy people who have built two successful businesses or one business built twice. One of the things I’m doing, for instance, is I built a successful business. I got in early.

I consider myself to be one of the founders of a billion-dollar, multinational digital movement. I feel that way. And having succeeded at that, the next thing I am doing is I’m really developing a lot of software, almost like I’m building a new business within my business. And that software is very, very close to release.

It’s gonna be great. But it’s sort of a reinvention. And I like that. So when I look at others, I look at people that have succeeded, and then reinvented it and succeeded again. And they’ve done it without being rude, or angry all the time in the process, they’ve succeeded because they deserve to succeed.

Those are the kinds of people I like. I read books all the time. It’s all about what you’re doing. Right now, I’m spending a moderate amount of time on business books.

Let me ask you this. Business books. I want to make sure we have time to get into your new product you’re developing and to cut into the details of that. And I also want to ask you, I want to tap into your wisdom. What are a few books that you’ve read? You’re an avid reader.

You’re an entrepreneur. You’re the father of search engine optimization. What are a few books you’ve read where you think to yourself, gosh, everybody should read this book?

Well, the three that I will recommend, I read Scaling Up. That’s a Vern Harnish book. I think that if you’re looking for a way to be more organized as a business you should do that. That’s important. Our organization, because we’re an agile team business, I think. Trying to remember. And then one of the best, easiest reading books that I’ve read is The Five Dysfunctions So between scaling up, which is organization, daily huddles, KPI management, you know, having the big rock, if you will, then understanding how to manage in a matrix environment, and then team building.

Those three books, I think, together are ideal for almost any business of any size. And those are the ones that I would say are probably the best that I’ve read. Then I have, I do a lot of consultants. I have a lot of consultants in to help me and mostly because it’s just a lot of work to manage five international offices. So I use help and I think that that is a change for a lot of small businessmen.

In a larger environment, you really have to look for your peers that will help you the most. Anyhow, that’s where I’m at.

Tell us about this new SEO product you’re developing, or what you can tell. I know it’s going to be something you’ve spent a lot of time on. I’m certainly not asking for you to divulge your secrets of this new search engine product. But for anybody who’s ever read your book, Search Engine for Dummies, or who’s familiar with Bruce Clay, the founder of the search engine

optimization industry, we’re all excited to know about this new product.

What are you making?

Well, we have developed some technology, patent pending, really advanced. And we have made a product which is an API layer that will work with any content management system. This is the primary concept. For as many people out there that are doing SEOs, there’s 100 people doing content.

There’s 100 writers for every one competent SEO. So what we did is we built a tool that helps people do SEO as writers. One of our first releases for the tool, first flavors if you will, is that it integrates as a plug-in right into WordPress because there’s 56 million blogs.

So while you’re writing content for your website, you can see while you’re writing content, you can kind of maybe see whether it’s compliant or not or whether you’re doing a good job or not or kind of give you tips along the way. How does that work?

Well, there’s a lot of businesses that have plug-ins and a lot of the plug-ins just run on your desktop. They’re not really analyzing anything. Ours is software as a service and therefore we can actually spider websites, we can spider competition. We can see that you don’t have enough words based upon your competition and the number of words they have. So we have taken logically a what would be black and

white television and made it color. We have taken the information available at the fingertips of the author of content and we have given them the power to see it as it is closer to the real internet once it’s published, which is really remarkable. And then we pull in all of the analytics data so that you can actually see how well your content is performing on a writer-by-writer basis, blog post-by-blog post, page-by-page basis.

basis and that particular product, I know I’m a little insane here, but we’re offering it at under $25 a month for each domain, which means that every blogger in the world is probably going to use it. And then, you know, if you’re really caring that you could publish a blog post and it goes right to the top, this is a mandatory kind of a tool. So, I’m just anxious to get it out. It is imminent. We’re in final test right now.

Bruce, you’re messing with me, Bruce. Bruce, I’m a huge fan of your stuff, man. I’m buying what Bruce Clay is selling. I’m a customer of yours. I’ve used you guys. I’m very happy with the services and the results that you’ve generated. I’m honored to have the father of search engine optimization on today’s podcast. Sir, when can I buy it?

Where can I buy it? When can you buy it? Yes, when and where? Come on, give to me. Okay, here’s what we’re doing. It’s $25 a month. Yep. We’re offering a 40% discount pre-sale. Bruce, where can I get it?

Don’t tease me, Bruce.

Go to my website, bruceclay.com slash WP slash, sorry, slash SEO slash WP, bruceclay.com slash SEO slash WP, and it’ll take you to, not only will it take you to a form that you can fill out, it’ll actually show you a seven minute video about what the product can do.

Ah, Bruce, Bruce, you’re blowing my mind. I have three final questions for you, then I’m gonna let you get back to dominating the world and to doing what it is that you do that has allowed you to become the father of search engine optimization. So these are my final three questions for you. Question number one, how many keywords can you optimize for on one page of a website?

Well, that falls into two categories. Unique keywords, you really should operate on one theme, right around one topic. You can have multiple variants. They’re called variants, different ways of saying the same word, like smiling and smiles.

So you can have multiple variants, and you typically would have several. If you only had one you look like a spammer. We have some of our pages optimized and ranking in the top 10 for up to 16 keywords. So I’m not sure that the average site will ever have a problem getting ranked for, you know, half a dozen. We typically recommend that more than a half dozen, you’re going to need a bunch of content and

a whole lot of structure.

We return more with our exclusive interview with Bruce Clay, the founder of the search engine optimization industry.

To claim your tickets to the Thrivetime Show two-day interactive business workshop for free. All you have to do is to subscribe to the Thrive Time Show on iTunes, leave an objective review, and send us confirmation at info at thrive timeshow.com. To claim your star in the National Star Registry, we can’t help you.

Alright, Thrive Nation, welcome back to the conversation. It is the Thrive Time Show on your radio and podcast download. Now on today’s show, what we’re doing is we’re interviewing Bruce Clay, the father of the search engine optimization industry. And we’re asking him now why it would be better for a local small business to focus on local search engine optimization

keywords as opposed to national keywords. Shep, can you explain on a very basic level for the listeners out there who are maybe not as familiar with what search engine optimization is, what a keyword is all about. We say keywords. What does that mean? Talk to us about local keywords and national keywords. So a keyword is going to be

one of the words that the people are literally typing into Google to find you or what you do or your product. So like Tulsa mortgages. Tulsa mortgages would be something somebody would type in to find Steve Carrington and total lending. That’s all you’d find. And that’s all. That’s all you’d find. Unless you type the word mortgages and you’re going for it. You’re going to win it, but you’re not quite top in the

nation yet. So you’d want to have people searching for Tulsa mortgages. Well I’m top in the nation, but people just don’t know it yet. Right, yeah, well yeah, that billboard in the woods. But same thing with like Luke Owens and the HubGym, Broken Arrow, Gyms, the keyword gym is going to be a lot harder to win, so you want to optimize for that local version first. So as an example, if you’re out there trying to be top for the word mortgage right now, the number one website that comes up top in search engines pretty

consistently is a mortgage calculator and bankrate and Wikipedia. So you might say to yourself, well what would I have to do if I wanted to beat bankrate? Well to beat bankrate right now you would need 34,300 pages of content. Wow. And so if you were going to hire Bruce Clay to do that, on the low end his articles are about $200 a piece. So if you took…

Is it $600,000? No, no, no, no.

You would need…

Seven.

No, you would need… Let me pull this up here.

Did I catch a niner in there?

Well, doing math on a radio show is not advised, but I’m doing it, so here we go. Oh, yeah. I’m doing the math here. It would cost you $6,860,000 to be competitive, but to actually win, you would actually be spending close to 13 million dollars.

There you go.

So 13 million dollars. Now if you wanted to beat Steve Currington, and you can’t because we only work with one company in each niche, but if you did want to, right now, let me pull this up real quick here, 1,206. You need 1,206, I don’t know, I’m just guessing how many pages I have right now. Let’s see how close I was.

I’m just trying to give an example. You would need right now, you would need 2,300 articles to beat Steve right now. And Chip, I want to put this on the show notes so the listeners get that. Again, if you wanted to beat Bankrate, you would need to invest close to $13 million of search engine content at $200 plus an article to beat Steve Currington right now, again you would need to have let’s see here and again this is if you were to hire Bruce Clay’s team to do it

at $200 an article you would have and this is something Steve I’m sure you can share this with the team here at Total Lending Concepts so they can see kind of the what it would cost here so to beat Steve right now in Google if you were to hire Bruce Clay it would be $472,000. That’s what he would charge you. So per article, his team,

if they’re writing content for you, they charge about $200. On a previous segment of today’s interview, Bruce Clay explained that his team, if they were gonna write articles for you, they would charge you approximately $200 per article

on the low end. And so to beat Steve Currington in the Google search engine results, if you were to hire a search engine optimization firm at the going rate of $200 per article minimum, conservatively, you would spend $472,000.

That’s not dull hairs. Paying a search engine optimization firm to beat you. And that would just be to beat me and Tulsa.

Right.

So you can see where search engine optimization can be expensive if you’re not willing to produce your own content internally. And that’s just something to think about. Let it swirl around in your cranium before we get back into this interview with Bruce Clay about why you’d want to focus on local terms versus national terms.

Steve, do you have a hot take there? Well, I was going to say I’d like to point out that I think I paid you a lot less to get to the same place. And so I think that’s one of the benefits of working with Thrive is most search engine companies do charge you a lot of money to get to the top of Google. And I know we didn’t spend $472, but we’re there.

Because you guys definitely were able to tap into our team’s ability to write content. And you also did a lot of your own podcasts, which we were able to transcribe, and that produced content for you as well. So Thrive Nation, without any further ado, back to our exclusive interview with Bruce Clay, the founder of the search engine optimization industry in the best-selling author of search engine optimization for dummies Okay, I have two final questions why is it better I work with a lot of small businesses

Why is it better for the average small business a small business? I’m saying five hundred thousand dollars a year of gross revenue or less Why is it better for the average small business owner to go after local search engine optimization as opposed to national search engine optimization?

Well, in general, national is competing more against brands, whereas local, the brand typically doesn’t have the bandwidth to penetrate every local market. So there’s a competitive advantage if you are able to be local. A great many businesses are not national. There’s no reason to pretend like you are because you’re not gonna wanna deliver nationally.

And so you’re gonna want to understand what your service region is and just focus on that. And you can focus on that in a great many ways. If you’re a local business right now, you should write this down, Google Home Services. Check it out. It’s a new service. It’s not available everywhere, coming from Google, and it’s an amazing opportunity to get your site premierly presented in Google. So, all those things

make sense on a local level. If you’re trying to be national, just understand this is going to be a battle. You’re against brands. You’re against everybody everywhere, and that’s just the way it is.

I want to explain this to the listeners real quick. I worked with a business years ago, a bakery, and she wanted to be top of the world for the phrase cakes, specifically, Bruce. She wanted to be top of the world for the term wedding cakes. I pulled it up, and I showed her what the competition looked like, and I said, listen, let’s focus on optimizing for Tulsa wedding cakes.

Well, we got her to the top of Google in probably six months working with her and she really wanted her partner just didn’t want to pay attention and didn’t want to understand how search engines work. And Bruce, they are currently still spending just hundreds of thousands of dollars trying to be top for Google and they’re almost out of money now for the phrase wedding cakes and they’re not even close man. They’re like on page four or something you know and and the thing is they can’t

even service. They got an online order for you know from New York or something they couldn’t even do it. You know what I mean? They couldn’t mail a wedding cake. I mean can you explain what kind of businesses cannot actually be national

which ones can be? A good example that I commonly use is a plumber. Yeah. A plumber of course can visit your house but he’s not going to travel to New York to fix anything. Things that are inexpensive, those are more difficult because national is a more expensive proposition, takes longer to rank. So you really have to be careful about the value and return on investment for your product.

If it has virtually no delivery problem, then you’re fine. We had a client that sold chocolate. Not fountains, just chocolate. Oh, okay, here we go. And it was great and it was beautiful and they had local contracts at hotels

and they were really, really cooking. And they decided they wanted to go national. So one of the first things they did is they sent me a sample and when it got to me, it was a box of molten chocolate because it was summer. So it is clear that sometimes you just don’t have a product that should be sold nationally. Now, having said that, I think that it’s always prudent to dominate your area and then expand unless it is clear that you have some form of recognition already nationally.

I just want to make sure that nobody just wastes money doing it. I think that local is so much easier and there’s more tools for local. Google prefers local in my local area. I rank at the top even though I don’t sell locally Just because I have paid attention to how to do that. I can probably get anybody to rank locally It’s a little bit longer process to rank nationally

now bruise my final question for you today is talk to me about the difference between long tail keywords and short tail keywords and why long tail keywords are easier to win than short tail keywords.

Okay, there is what you’re calling short tail keywords is commonly also known as a head term. Head term, got it. They’re used interchangeably. A head term is usually a one or two word phrase that describes simply a topic, right?

Like chocolate fountain. What you’re really talking about on a long tail is things that are three, four, five word phrases phrases that describe a specific type of chocolate fountain, or a specific use for a chocolate fountain, where the number of competitors for those longer term phrases are far fewer. I think that many times people will say, oh, there’s all these searches for this particular term without recognizing that people search and then they don’t go

there.

I’m going to give you an example, if I can, the word hammer. I think everybody knows what a hammer is, but here I am in LA and I do a search for hammer and the number one result is the Armand Hammer Art Museum at UCLA. The number two item is a vitamin. The number three item is a bowling ball. And the number four item is MC Hammer. Not a single one of them are what you were probably looking for. So when there’s ambiguity in there, the ambiguity is far more rampant on what’s called a head term.

Because Google doesn’t necessarily know what hammer you’re talking about. Whereas if I said hammer or claw hammer or ball peen hammer or hammer with long handle that weighs over five pounds, those are long tail keywords. They are more specific to the mission of the visitor. They have a higher probability of being closer to the conversion point and you can write

about those a lot easier because you know exactly what that product is instead of having to guess as to what I would put for hammer. And I think that it’s easier to rank for a long tail. I think it’s faster to get rankings show up in Google for a long tail. I also have many years of experience where if you can rank for many long tail keywords then it’s easier to rank for the head terms. We always or constantly have head terms where we’ll get you ranked for a one term phrase, it’ll take you maybe a year and a half, but the way we do it is we focus on the long tail first and then build expertise

and then you can rank for the short term.

Hi there, my name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid-June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach Luke from Thrive Time. It has been insane to say the least. I started working with them in mid-February of this year so we’re about four months in of working together and it has completely transformed my business in pretty much every

facet. So I’m going to check my notes here. So in four months my leads have tripled. I was getting probably like two leads a week, now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees.

I’m now hitting the highest revenue weeks in the history of the company week to week it seems like. Do what they say even if you think it’s stupid or ridiculous just do what they say because it’ll work. You know people when they look at my business, you know people in my town, they think I’m lucky. They think I’m just you know things just happen for me, and you know maybe I am lucky but it has a lot to do with hard work and you know perseverance and you know working till you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that.

But it’s having these systems in place of, of course I’m going to be successful. It’s an absolute because I have all this stuff in the background happening. And I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success and I can tell that they are just so excited every single week when I’m having all these wins and things like that they’re so excited for me so it just it’s the best thing ever and I

would suggest to anybody to work with them so sorry for the long-winded reply but I just had so much to say and I could go on for hours probably about how amazing they are but thank you to Clay and Luke and the entire team there, everything you guys have done for me, and I am so excited to continue to work with you for years to come. Thanks so much for watching.

What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system, and it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day-to-day basis, and that simplicity brings power with it. So it shocked me how simple some of the stuff is. And at times I’m like, why didn’t I think about that?

Workflow creation, systematic marketing, and coaching has helped our church so much. You know, the workflow creation is what it really is, is they’re going to look and see every moving part of your church, of your ministry, what needs to be done. And it’s going to go up on a massive board. And so now what it does is it takes what you know needs to be done out of your heart and out of your head. Really takes the pressure, the stress off your shoulders.

And it puts it on the board where your entire team, your ministry can see exactly what you want them to do every day. And so they know this is the playbook. This is what we’re doing. And then there’s laser sharp accountability with a meeting afterwards. Did it get done or not? I’ll tell you, it’s changed the way we execute as a church so fast.

My name is Kevin Thomas and the name of our company is MultiClean. We are a commercial janitorial service and we serve the entire state of Oklahoma and Kansas and soon to be Arkansas. We have probably grown probably five times. We’ve added, I think when we first started with you, we had 60 to 65 employees, and now we have a little over 300 employees. Before we got involved with Thrive Time, we didn’t really have any systems or processes

in place. I’ve probably been to, oh, in six, seven years, I’ve probably been to 12 to 13 business conferences and amazingly each time I go I learn something new and I’m so excited to bring it back and and show the team about marketing and how to implement how to help you guys implement the SEO and the coaching is just great because there’s accountability and it’s just a fantastic way to to grow your company.

Having a relationship with Thrive Time,

it’s just been amazing for multi-claim.

Clay Clark is here somewhere. Where’s my buddy Clay?

Clay Clark!

Clay Clark! Clay Clark!

Clay is the greatest. I met his goats today, I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy.

I ran from his goats, his chickens, his dogs.

So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing.

OK, Aaron Antis, March 6 and 7. March 6 and 7, guess who’s coming to Tulsa, Russia?

Ooh, Santa Claus?

No, no, that’s March. March 6 and 7, you’re going to be joined by Robert Kiyosaki. Robert Kiyosaki. Best-selling author of Rich Dad, Poor Dad. Possibly the best-selling, or one Poor dad, poor dad.

Possibly the best selling, or one of the best selling business authors of all time. And he’s going to be joined with Eric Trump. He’ll be joined by Eric Trump. So we’ve got Eric Trump and Robert Kiyosaki in the same place. In the same place. Aaron, why should everybody show up to hear Robert Kiyosaki?

Well, you’ve got billions of dollars of business experience between those two. Not to mention many, many, many millions of books have been sold. Many many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit as many other people. Now since you won’t brag on

yourself, I will. You’ve sold billions of dollars of houses, am I correct? That is true. And the book that kick-started it all for you, Rich Dad Pornhub, the best-selling author of Rich Dad Pornhub, Robert Kiyosaki, the guy that kick-started your career, he’s going to be here. He’s going to be here. I’m pumped. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president

of these United States and soon to be the 47th president of these United States, he needed someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States

is Eric Trump. Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees

is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean who else has been able to create a brand like the Trump brand? I mean look at it and this is the man behind the business for the last pretty much since 2015. He’s been the man behind it so you’re talking we’re into nine going into ten years of him running it and we get to tap into that knowledge. That’s gonna be amazing. Now think about this

for a second. Would you buy a ticket just to see Robert Kiyosaki and Eric Trump? Of course you would. Of course you would. But we’re also going to be joined by Sean Baker. This is the best-selling author, the guy who invented the carnivore diet. Dr. Sean Baker, he’s been on Joe Rogan multiple times.

He’s going to be joining us. So you’ve got Robert Kiyosaki, the best-selling author, rich dad, poor dad, Eric Trump, Sean Baker. The lineup continues to grow, and this is how we do our tickets here at the Thrive Time Show. If you want to get a VIP ticket, you can absolutely do it.

It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that is because we want to make our events affordable

for everybody. I grew up without money. I totally understand what it’s like to be the tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it.

And it’s $500 for a VIP ticket. Now, we only have limited seating here with the most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa, and we had 419 people that were here. 419 people. And I thought to myself, there’s no more room. I felt kind of bad that a couple people had VIP seats in the men’s restroom. No, I’m just kidding. But I thought so I thought you know what we should probably add on so we’re adding on

What we call the upper deck the the or the top shelf. The seats are very close to the presenters But we’re actually building right now We’re adding on to the facility to make room to accommodate another 30 about another 30 attendees or more So again, if you want to get tickets for this event All you have to do is go to ThriveTimeShow.com. Go to ThriveTimeShow.com.

When you go to ThriveTimeShow.com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. I just texted my number. It’s my cell phone number, my personal cell phone number. We’ll keep that private between you, between you, me, everybody.

We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918-851-0102. I know we have a lot of Spanish-speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918-851-0102.

That is not actually bilingual. That’s just saying one for a one. It’s not the same thing. I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show workshop?

So Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing, and then you tell me

what you’re going to learn here, OK?

OK.

You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding?

Oh, yeah.

We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there, like the Trump brand. You want to get that brand out there. It’s like, how do I actually make people know what my business is and make it a household name?

You’re going to learn some intricacies of how you can do that. You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales.

We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors and most people struggle with managing people. Why does everybody have to learn

how to manage people? Well, because first of all, people are… you either have great people or you have people who suck. And so, it could be a challenge. You know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge.

But if you have the right systems, you have the right processes, and you’re really good at selecting great ones, and we have a process we teach about how to find great people. When you start with the people who have a great attitude,

they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re gonna teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting. We’re going to teach you personal finance,

how to manage your finance. We’re going to teach you time management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization?

How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two-day interactive business workshop. But let me tell you how the format is set up here. And again, folks, this is a two day interactive 15,

think about this folks, it’s two days. Each day it starts at 7 a.m. and it goes until 5 p.m. So from 7 a.m. to 5 p.m. two days, it’s a two day interactive workshop. The way we do it is we do a 30 minute teaching session and then we break for 15 minutes

for a question and answer session. So Aaron, what kind of great stuff happens during that 15 minute question and answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years.

I’ve paid many thousands of dollars to go to them. And you go in there and they talk in vague generalities and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business

or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard.

And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15-minute break to stretch and to make it entertaining when you’re stretching. And this is a true story. When you get up and stretch, you’ll be greeted by mariachis. There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a

snow cone. I mean, there’s just… You had a crocodile one time. That was pretty interesting. You know, I should write that down. And I…

Sorry for that one guy that we lost. The crocodile, we duct taped its face.

So that’s right.

We duct taped. It was a baby crocodile. And we duct taped. Yeah, duct tape around the mouth so it didn’t bite anybody. But it was really cool passing that thing around. In fact, I should do that.

I should. We have a small petting zoo that will be assembled. It’s going to be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today,

according to US Debt Clock, that identify as being self-employed. So if you have a country with 350 million people, that means you have less than 3% of our population that’s even self-employed. So you only have three out of every 100 people in America that are self-employed to begin with.

And when Inc. Magazine reports that 96% of businesses fail by default, by default, you have a 1 out of 1,000 chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double the size of the company. No hyperbole, no exaggeration.

I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. And you say, double? Yeah, there’s businesses that we have tripled.

There’s businesses we’ve grown 8x. There’s so many examples. You can see it at Thrivetimeshow.com. But again, this is the most interactive, best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the bestselling author of Rich Dad Poor Dad.

You add to that Eric Trump, the man that runs the Trump Organization. You add to that Sean Baker. Now you might take, but Clay is there more? I need more. Well, okay, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor? Who’s the guy who manages, who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. And you say, Clay, I still, I’m not gonna get a ticket unless you give me more.

OK, fine. We’re going to serve you the same meal both days.

True story.

We cater to food. And because I keep it simple, I literally bring in the same food both days for lunch. It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend,

who is the founder of Rustic Cuff, she started that company in her home. And now she sells millions of dollars of apparel and products. That’s rusticcuff.com. And someone says, I want more! This is not enough!

Give me more. Okay, I’m not going to mention their names right now because I’m working on it behind the scenes here. But we’ve got one guy who’s given me a verbal to be here. And this is a guy who’s one of the wealthiest people in Oklahoma. And nobody really knows who he is because he’s built systems that are very utilitarian,

that offer a lot of value. He’s made a lot of money in the… It’s where you rent… It’s short term… It’s where you’re renting storage spaces. He’s a storage space guy. He owns the… What do you call that? The rental… The storage space? Storage units!

This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis. But they’re not like customer facing. Most people don’t know who owns the mini storage facility. Or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars.

But this guy, he’s giving me a verbal that he will be here. And we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want a life changing experience, you want to learn how to start and grow a company, go to Thrivetimeshow.com. Go there right now.

Thrivetimeshow.com. Request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th. March 6th and 7th. We just got confirmation. Robert Kiyosaki, best-selling author, rich dad, poor dad, he’ll be here.

Eric Trump, the man who leads the Trump Organization. It’s going to be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible and there’s somebody out there right now you’re watching and you’re like but I already signed up for this incredible other program called Smoke Your Way to Thin.

I think that’s gonna change your life. I promise you this will be ten times better than that. It’s like I picked the wrong week for the smoke. Don’t do the Smoke Your Way to Thin conference. That is it. I’ve tried it. Don’t do it. Chain smoking is not a viable… I mean it is life-changing. It is life-changing. If you become a chain smoker, it is life-changing. It’s not the best weight loss program, though.

Right. Not really. So if you’re looking to have life-changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antis. I’m Clay Clark. And reminding you and inviting you to come out to the two-day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma. I promise you it will Thrivetimeshow workshop right here in Tulsa, Oklahoma. I promise you it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.