Sabrina Horn – MAKE IT, DON’T FAKE IT: Leading with Authenticity for Real Business Success!

Show Notes

The PR consultant of choice and communications of choice for PeopleSoft, Forbes Media, Mitsubishi, and other top companies joins us to share about her MAKE IT, DON’T FAKE IT: Leading with Authenticity for Real Business Success.

1. Yes, yes, yes and yes! Thrivetime Nation on today’s show we are interviewing Sabrina Horn, who is the author of the upcoming book, MAKE IT, DON’T FAKE IT: Leading with Authenticity for Real Business Success! Sabrina, welcome onto the Thrivetime Show! How are you?!
   1. NOTES: Sabrina Horn is an award-winning CEO, C-suite advisor, communications expert, and author. With only $500 and five years of work experience, she founded Horn Group, a public relations firm that for a quarter century, advised thousands of executives and their companies—from the hottest startups to the Fortune 500. She was one of few female CEOs in Silicon Valley in the early 1990s and has always aimed to exemplify authenticity and advise her clients on its merits. She’s written for publications including The Wall Street Journal, Inc., Entrepreneur, Forbes, and CMO.com.
2. Sabrina Horn I know that you’ve had a ton of success at this point in your career, but I would love to start off at the bottom and the very beginning of your career. What was your life like growing up and where did you grow up?
3. When did you first figure out what you wanted to do professionally?
4. When did you first feel like you were truly beginning to gain traction with your career?
5. Many of our guests say that they had a key mentor or a key book that they read that really helped them to change their mindset and their approach to success…do you have a key book or mentor in your life that has impacted you the most…I would love to hear that story?
6. Sabrina Horn So what inspired you to write your new book? 
7. What was your process like for writing the book?
8. In your mind, why is it so important for everyone to learn the lessons written in your new book?
9. How can the content in your book change the lives of the business owners that read your book?
10.  What does your book include about dealing with the harsh truths of a crisis, like facing layoffs, tragedy and the unthinkable, and why sometimes “making it” means just surviving;
11. I would love to hear what your book includes about confidence and clarity to make sound business decisions?
12. I know that you are a serial entrepreneur who has experienced massive success and super low points…walk us through the highest high and the lowest low of your career?
13. Sabrina Horn When you were at the bottom, what did you learn most from this experience?
14. Today, I’d love for you to share with the listeners about the kinds of projects that you are up to?
15. You come across as a very proactive person…so how do you typically organize the first four hours of your and what time do you typically wake up?
16. What are a few of your daily habits that you believe have allowed you to achieve success?
17. Sabrina Horn What message or principle that you wish you could teach everyone?
18. You’ve got the mic, what is one thing that you want to share with the Thrive Nation before you drop the mic?