John Maxwell | Interview With Best-Selling Author & Leadership Expert John Maxwell On the 11 Changes Leaders Need to Take Today’s World of Rapid Change + Join Eric Trump & Kiyosaki At the March 6-7 Business Conference!

John Maxwell’s office. Hello. Help you I must. Yeah, this is Clay Clark. I’m trying to reach John Maxwell. Yoda?

You seek leadership Yoda? I guess you could call him that. I mean he has sold 20 million books and he’s been the speaker of choice for the NFL, Keller Williams, Delta Airlines, pretty much everybody. Is he available? In due time. Take you to him, I will. But first, we must eat.

This is a live call-in podcast kind of a deal. I don’t know that it’s going to go over super well with all of our hundreds of thousands of listeners listening to you and I eat. No, no, no! And patient you are. Please? I promise if this goes well you and I are gonna get together in the future and we can levitate rocks together. It’s gonna be awesome. Patience you must have, my young Padawan.

Transfer you now I will. Some shows don’t need a celebrity narrator to introduce the show. But this show does. Two men. Eight kids. Co-created by two different women.

Thirteen multi-million dollar businesses. Ladies and gentlemen, welcome to the Thrive Time Show. Yes, yes, yes, and yes. Ladies and gentlemen, on today’s show, we have the opportunity to interview a legendary leadership expert and a multiple-time New York Times best-selling author who has sold over 20 million copies of his books throughout his career. Throughout John Maxwell’s career, he has served as a senior pastor of multiple churches, and

he’s been the keynote speaker of choice for the United States Military Academy at West Point, the National Football League, Keller Williams, Delta Airlines, Microsoft, and countless Fortune 500 companies. I first read John’s book, The 21 Irrefutable Laws of Leadership, on a seven-day Caribbean cruise in 2003, when my multi-million dollar company, DJ Connection, was imploding as a result of great marketing and great sales and poor leadership and management skills.

John, your book sincerely changed my life. Ladies and gentlemen, let’s welcome Mr. John Maxwell onto the show. How are you, sir? Oh, I’m excited to be with you, Clay. My gosh, I mean, with that intro, why wouldn’t I be excited? I think everybody’s excited. So good to have some time with you and your listeners, that’s for sure. John, I remember being on the cruise

ship. It was a Princess Cruise Line. I’m reading through the book, and as I’m flipping through the pages, I’m going, oh no. as I’m flipping through the pages I’m going, oh no, everything that he’s telling people to do, I’m not doing. And so I’d like to start with the law of the lid. That was the one that I read. Uh oh.

Can you please explain to the listeners what the law of the lid is all about? Yeah, I sure can, Clay. It’s life changing. The law of the lid is all about? Yeah, I sure can, Clay. It’s life-changing. The law of the lid basically says how well you lead determines how well you succeed. And to illustrate it the best way I can

is if from a one to a 10 I’m an average leader, I’m a five, well then that five represents my lid. And what that means is my organization’s gonna be a four, a three, a two, or a one. It’s impossible for my organization to go above, rise above that lid.

So whatever I am as a leader is going to contain what I’m leading. But if that’s discouraging to a person, the encouraging part is that you can learn to lead. You can learn to grow as a leader. You can be better.

So you can go from, if you’re average, you can go from a five to six to seven to eight. Every time I raised my lid, I raised the potential of my organization also. And that law has, clear back when I was 25, I became convinced that everything rises

and falls on leadership. If leadership’s good, good things happen. If leadership’s bad, bad things happen. That law has been my life stance in leadership for a lot of years. I just know it’s to be a true law. I love leadership, and I love helping people learn to lead. And what I really help doing is lifting the lid for people and helping them go higher. So hopefully after you read the book on the cruise, you got the lid lifted a little bit, buddy.

Well, I highlighted pretty much every part of every page during the book in a book and I got back to Tulsa I thought I’ve got a lot of work to do and One of the things I did is I did a deep dive into you because the laws you were teaching works really really Powerful, but I thought but who is John Maxwell, you know, I think I think a lot of people know your name But they don’t know your background and I certainly didn’t at the time. Could you share with the listeners a little bit about your background before becoming

the best-selling author and leadership expert that people now know you as today? What were you doing before that? Well, I was a pastor. I’m a theologian and grew up in a leadership home, but grew up in a home where my father was a pastor. So when I graduated from college, I went to my first little church in Hillham, Indiana, and had three people the first Sunday, and two of them were my wife, Margaret, and me,

and away we went. Nice. And of course, I didn’t know anything about leadership, but I realized very quickly if I was going to grow that church, I was going to have to know a lot about leadership, and so I began to be consumed by it and read it and study it and practice it.

And the more that I did dive into leadership, the more I realized that that was essential. So by the time I was 29, I had the 10th largest church in America, and people were coming to me and asking me how I did it, and really I did it by leadership principles. And by the way, everything I know, Clay, about leadership, everything, is out of the Bible. Everything. In fact, when I’m in a secular conference

and I’m doing some interactive Q&A, whatever, and sometimes, once in a while, not often my faith will come up or whatever, and I’ll just basically tell them everything I know about leadership I learned from the Bible, and I’ll see this kind of disappointment look on their face,

and then I’ll say, let me explain something to you. Everything you know about leadership came out of the Bible too. And it’s a huge exercise. I’ll say, okay, give me your greatest leadership thought, and I’ll give you a biblical principle right off of it.

And it’s, oh my gosh, it’s like magic because all of a sudden they’re saying, wow, you mean this has biblical roots? So I was a pastor and I started writing books to help pastors learn how to lead because I had three degrees and never had a leadership course in any of my three studies or degrees. And so I thought, somebody’s got to teach these leaders how to lead, these pastors. And so I started writing books for them.

And I was with my publisher, and we were having a publisher’s meeting in 1995, and my books were really doing well. And so they had done some research on it. They came and they said something that shocked, they said, you know, 2 thirds of your book are not bought by the Christian community at all. They’re bought in secular bookstores

by the business community. Literally at that moment, I knew I needed to make a leadership. I needed to go over there because I have a heart for sharing my faith and evangelism. I thought, wow, this will give me an opportunity to have an audience that very few people in my area get. So I made plans.

I had a large church in San Diego, so it took a couple years for me to put that church where it needed to be so I could make that change. But then I crossed over into the secular world, and’s where I’ve spent, you know, gosh, you know, the last 20 plus years I’ve been just trying to be salt and light over there. I would like to get into your new book that you’re that you are releasing here. I’m super excited about it.

I’m excited to read the book, to dive into the book. I had an advanced copy so I was able to really take some notes and put some questions together. But I promised Pastor Randy Frazee and Pastor Brady Boyd that I would tell you hello. I interviewed them yesterday and they said you gotta tell you gotta tell them hello. So hopefully you know those guys. Hopefully they’re not randos. I’m just not making up names here. No, no.

Both those boys, they’re the real deal. I bet you had a great time with them, didn’t you? I did! But here’s the deal. Pastor Frazee is from, he has family from Frazee, Minnesota. Turns out he’s related to my uncle.

Oh, okay. My uncle’s grandfather like started Frazee, Minnesota. It’s a town of a thousand people. Just randomly he happened to know the guy. And then Tim Redmond, who is one of the business consultants I work with, he was actually quoted in your book, 21 Irrefutable Laws of Leadership. So, I feel like this is a divine appointment, and now I must ask you, this book, Leadership, what first inspired you to write your newest book, my friend?

Well, I’ve been doing leadership now since I was 25. I’m 71. And what I’ve noticed is that in my life, leadership, I’ve been doing it now since I was 25, I’m 71. And what I’ve noticed is that in my life, it leadership changes. And the ones who are successful in leading people are the ones who are constantly making these adjustments and have an agility to them.

And all of a sudden I thought, I don’t see anybody writing about this or helping them understand that these adjustments are natural adjustments and that they’re going to go through them. And especially in our day and age,

oh my gosh, with social media, speed is everything. I was getting ready to do a conference for a company recently and their theme was fast forward. And so they asked me what I thought about the theme. I said, I think it’s good. And I broke it down.

I said, fast to me means faster than ever. I mean, when people say, well, I just don’t want to make a decision until things slow down. I just, you’re’t want to make a decision until things slow down. You’re never going to make a decision because they’re not slowing down. So with social media and everything else going, fast is faster and forward shorter.

When I start off leading, you have a 10-year long-range plan, a five-year mid-range, two-year short-range. Now, a long-range plan is about 18 months. I mean it’s shorter for a fact you know so when you when you look out into the future you just realize it’s it’s it’s going faster and so I wrote this book because I haven’t seen anybody writing on shifting the shifts that you need to make the changes that you need to make and when you that you need to make. And when you put that in the context, Clay, that the leaders, you know, what

leaders all have in common is they see more than others see. They see the bigger picture and they see before others see. And the moment… What’s that? I was gonna say, you have that… I feel like you have a pulse on what people need to hear now. I don’t know if that’s a prayerful thing, if that’s because you’re speaking so much, you’re meeting leaders, but you have this knack for writing a book right now that the

world needs to hear right now. I’m sorry to cut you off, I just had a little Skype cut off there, but it seems like that’s your next. I think so. I think what happens, Clay, well first of all, I have six companies, so I’m leading all the time. So I’m in the leadership game. I’m not just a teacher on leadership. I have to lead companies, so I’ve got that, and then I’m out speaking all the time. And I’m with other great leaders and interacting in green rooms and things like that.

So I just get a lot of great exposure. And most all of my books, I speak them first in teaching and lectures, and I find out what catches on or what you know What everybody’s kind of saying this is really helpful, but I am very current and I I’m very excited about this book because Okay, it’s not how fast you are it’s it’s getting started first, so let let me explain, I was having dinner with Gail Devers, who many of your listeners will recognize that name. She was the Turkic Olympic track athlete

from the United States. Won Olympic medals in three different Olympics. So incredible, incredible. In fact, when I happened to have a dinner with her and her husband, she was getting ready. She was trained for her fourth Olympics and she had been reading some of my stuff

and she had some questions she wanted to ask. So we had dinner and so I thought I’d have fun with her toward the end of dinner. I said, Gail, I’ve been thinking about this. I think I could, I think if you and I ran a hundred yard race, I could win. And she looked at me, I mean, it was huge disbelief. I mean, she in fact, she looked at her and said, did you hear that? You know, he thinks he, and then she looks back at me and she’s, she’s

looking at the Pillsbury dough boy. You know, she’s just, she’s, she can’t handle this boldness and I got her to the place where she’s ready to take off her shoes and go out front. We’re going to run a block and have a little race. And then I said, now, Gail, before we go out and run, let me explain something to you. I believe I could, I believe I could, I could win a hundred yard race with you if I had

an 80 yard headstart. And she started, and she started laughing. So well, oh, well, well, of course you Yeah, of course. Good. Now be honest with you, Clay, I really wanted to say 70 yards by which truck and pull that one off. I want to make sure. So I said 80. And of course, here’s the principle. How fast you are

determined who wins the race, it’s who starts first. And so leader shifting, it’s all about starting first. If you see more than I’ve ever seen, you see before I’ve ever seen, then what you need is you need to start. You need to start shifting. You need to start moving in that direction. You need to you need to be fluid and so in the book leadership I talk about 11 of those shifts that I have made in my years of leadership and those aren’t the only 11 I they’re probably a 30 or 40 but but I I’m telling my journey and

the 11th 11 I went through I know this, anybody wants to lead well, they’re gonna have to go through those same shifts in their life. So I just had a blast laying it out and kind of basically just talking out of my experience of what I’ve learned and how a person could really

kind of be adjustable and agile and move quick and take advantage of this day that we live in. John, did Gail Devers still have the super long fingernails? Yes, she did. Okay, I’m just curious. I wanted to know.

That’s something I’ve always wondered, so I’m just curious if she decided to, she still has long fingernails even post-track career. Yeah, not for me. I mean she didn’t change it for me, that’s for sure. I didn’t know because I mean she’s super fast. I didn’t know if it would mess with her aerodynamicness with the long fingernails if she never changed

them. I have no idea. I just know that I could win a race with it if I have an ADR head start. That’s what I know. Well, you as a writer, what makes your books so fun to read is you put stories in there, you put quotes in there, and there’s a ton of research. You put the stories, you put the quotes, you put the research, and then there’s actionable items. There’s things

you can do. You’re not sitting around going, well, this is fascinating’s things you can do. It’s not, you’re not sitting around going, well, this is fascinating. What do I do? It’s very specific. What did your process look like for writing this book, The Leadership?

Well, the process was very simple. I just went back and I went into myself first of all and said, okay, what shifts did I make? And I started writing them down. And, and then, uh, then I go always, I always stay inside long enough to say now, what personal illustrations do I have?

And then what I always do is I start talking to my leadership friends. And, uh, I start talking to them about my idea and, and, and asking them what they think and bouncing off of them. And they began to add incredibly to my thinking. And there’s no such thing as a great thought coming from a single person.

A great thought is a combination of several good thoughts. And so I just really direct my questions and my relationships probably for up to a year while I’m getting ready to write the book, even while I’m writing the book to other really successful leaders.

And I pull from them and learn from them and they give me more added thoughts and materials and ideas. But when it’s all done, the thing that I think is so important, Clay, for the reader of the book is, is again, so what? Okay. Now that I understand these are shifts I have to make, how do I do that? How do I make these shifts? And, and, and, you know,

there is no transformation without application. And so what I do is I in all of my books I always have an application section. Basically, okay you read the chapter, so what let’s talk about now what are the three, four things we need to pull out of that chapter and apply to our life so we can be successful in that area. Whenever I speak, whenever I write, I always ask myself two questions, Clay. What do I want the reader to know and what do I want the reader to do? Or if I was speaking to an audience, what do I want the audience to know, what I wanted to do?

So clarity as far as here’s the lesson, here’s the teaching, here’s the principle, and then application. Okay, now that you know that, here’s what I want you to do. And put the two of them together, it becomes pretty powerful. John, you’ll probably disagree with the parts of your book that I highlighted, but I was highlighting a lot of them. So I’m just going to read some of the ones that I highlighted but I was highlighting a lot of them so I’m just going to read some of the ones that I highlighted. I’d like to have you break them down because I probably missed the biggest nuggets with my dense mind but this is what I highlighted.

In The Leader’s Shift you write, one of the first and most important shifts anyone must make to become a leader is to move from a soloist to a conductor. It’s from soloist to conductor. You can be a successful person on your own, but not a successful leader. Can you break down what you mean by this? Yeah, well, if I’m a soloist, Clay, it’s all about me.

Everything features me. The spotlight’s on me, the orchestra behind me is playing my song. Everything is to lift me up and to, I’m the star, I’m the soloist. And one of the things that leaders do immediately, Clay, is they realize that it is not about them.

It’s really about others. And so a lot of people never make that shift because they want it to be about them. And so I think almost the first shift every leader has to face is, do I want it to be about me or do I want it to be about me or do I want it to be about others? If I want it to be about me, if I lead, it’ll be a very small group. If I want it to be about others, then wow, it could become huge.

And I started the book with that because I think that’s tackling the first issue. And if I just said, say, I’m going to be a conductor, then I’m ready to go make some other shifts in my life. If I’m going to be a soloist, that’s a whole different deal. I love the statement that I use in my Laws of Teamwork book that says, one is too small of a number to achieve greatness. And it really is. And if you’re going to climb Mount Everest,

you’re going to have to have people around you. You got to have a team. If you’re just going to take a hill out back behind your backyard, you can probably put on your tennis shoes and climb the hill by yourself.

But the big stuff, you can’t go by yourself. So the shift has to be made sometime. Basically, how big is my dream? How big is my team? A nightmare is a big dream and a bad team. Gosh, it’s a nightmare. So you’ve got to learn to be a conductor. You’ve got to begin to lead and point to and feature the strengths of the orchestra, not your strengths. John, I don’t expect you to have done exhaustive research on me like I did on you. I did kind of creeper level research on you, you know, before interviewing

you. But when I read your book, the 21 irrefutable laws of leadership, I remember I had a company called DJ connection.com, one of the first multimillion dollar companies I had ever started. It was the before I sold it was the largest wedding entertainment company in the country. And I realized, oh no, everything is about me. I am definitely, it’s all about me. I’ve got the law of the lid, I’m a soloist. Why do you feel like that I was able to implement and have success when

so many other people maybe read a book and then don’t implement? I mean why do you feel… I know there’s somebody out there who maybe reads some of your books and then doesn’t apply. I would like you to speak into the lives of the people out there that have… you know, why are some people able to implement and some people not? Help us implement. Well I think anyone could implement. I don’t think it’s can I apply it to my life. I think it will I apply it to my life. You know whenever I look at a person I always ask the question you know are people can they and will

they. You know you can. They have to do with ability. Will they have to do, it has to do with attitude. And I, you know, anybody can apply it. The reason that you, you, uh, learned from the book and applied that book to your life, Clay, is very simple. You’re teachable. You have a teachable spirit. A teachable spirit is a spirit that wants to learn and is willing to change. And it has to be both, wants to learn and is willing to change. See, learning in itself is not going to do it for you. The greatest gap in the world is a gap between knowing and doing, so when a person says, well, I’m learning something, well,

that’s nice. The question I have is are you improving? And improvement is where the application comes in. You know, you can know something and still not do something. You’ve got to flesh it out and I think that you were teachable, which meant that you were willing to learn and wanting to learn and you were willing to change. And boy, when you put the combination of I’m willing to be teachable, I’m willing to learn from you, you’ve got something to teach me that’s going to help me.

But not only is it going to help me, I’m going to help myself. I’m going to apply it to my life. Now you do that, anyone can have a positive change and anybody can grow from the stuff I give them. But I don’t change anyone. I just give them the environment to change in. You made that.

I gave you an environment to change your leadership in, Clay, but you’re the one made the decision to make the change, not me. And because you did, look what it did for you. But many people, they come and hear me or they read a book and they say, boy, that was interesting. Or, man, I learned a lot. But again, if they don’t apply it, they’re not going to get any better. That’s

for sure. I probably owe you residual royalties for all the shameless ideas I’ve stolen from you over the years. So in Chapter 4… I’ll give you the address to send them to you. In chapter four of your newest book, hey, you weren’t very teachable there. All right, right, right, right. In chapter four of your newest book, Leadership, I feel like, again, I can highlight the whole chapter, but the chapter’s titled Perks to Price. Could you break down what this chapter of your book is all about?

Yeah, well, it’s very simply, one of the things I teach is everything worthwhile is uphill. And it’s a phenomenal principle. In fact, when I teach it to an audience, I just raise one of my arms and as you know, uphill, and I just hold it for a while and say everything that you need to know about success in life is visually right before you right now. And so then she took my arm, raised the air, I let it sink in visually and I say,

now everything worthwhile, it’s uphill. There’s nothing in your life or my life, Clay, that’s worthwhile that we slid to. There’s never, we didn’t slide down to something that was very special and precious to us. We had to climb up to it. And that means you have to have energy.

That means you have to have effort. That means you have to, it takes time. There are no shortcuts to this. And by the way, it’s uphill all the way. It’s not uphill part of it. Everything revolves uphill. And so, to go uphill, you have to be intentional.

And this is where it really becomes huge. No one’s ever written a book on accidental achievements and that’s the price that you pay. What I tell people is it’s not a price you pay once and after you pay it then you’re on easy street the rest of your life. No, this is a price that you pay every day. It’s uphill all the way. And most people don’t handle that. Most people, they don’t leave their life. They accept their

life. And because of that, they’re waiting. They’re waiting for a better day, an easier moment. And it doesn’t come to them and they never reach their potential not because they couldn’t they they didn’t reach their potential because they wouldn’t and and what what I tell people all the time is that price the price is is the obstacle between you and your potential and so the question is not when people say, do you think I can reach my dream? I say, well, yeah, yeah, I think you can. The question is not can you,

question is will you. You know, the dream is free, but the journey isn’t. I could not agree with you more. To launch this podcast, we’ve spent $10,000 a month on AdWords for a long time to promote this. We have 1,400 some odd shows just grinding, grinding, working. My partner and I, people look at us now and say, you guys have built 13 multimillion dollar

companies. That’s great. They don’t realize the uphill battle that we had to fight the entire time. And we have one of our listeners out there who, she’s a fighter, she’s a hard worker. And I promised her that I would ask you a question on the show. She’s a longtime reader of all of your books and really she is a huge fan. So John this is a question from Lori Kelly. She asks you, she says, as a leader there are always people needing you. How do you, Mr. John Maxwell, organize your day

so you can accomplish the things you need to do as well as help others accomplish what they need to do. Well, that’s a great question and several things go through my mind. Let me get them to you very quickly. First of all, the question is not will your calendar be full. The question is who will fill your calendar?

If I let all the needs of the world fill my calendar, I’ll never get off to what my purpose and calling and giftedness is. So I fill the calendar. And what I do is I fill it with the things that I need to do to help the most amount of people. So you can’t meet everybody’s needs.

So one of the principles I follow is very simple. Do for one what you wish you could do for many. And I do. I’ll find a person and pour into them and give them what I can’t get everybody because of time. But then my requirement is if I deposit this in you, you got to go deposit this in others too, so that I can kind of keep it moving and you know, help it be a river, not a reservoir. So you know, it’s a great question, but I think you have to keep control of your calendar.

There’s no such thing, by the way, as time management. When people talk about time management, it cracks me up. You can’t manage time. In fact, you don’t need to manage time. It goes on whether you manage it or not. I don’t have to look at the clock and say, I’ve got to manage you to get to the next hour. No, no. It just keeps going. What you do is you manage priorities, not your time. And that’s where you make the best use of time, by managing your priorities. So that’s what I

would share with her. Hopefully that helps. John, that’s awesome knowledge there. This entire show is a knowledge bomb. I just need to keep hitting the knowledge bomb button over and over and over again. Now, John, on a very practical level, you run an organ, you run organizations, I think four companies, you said, and you have to hold people accountable. And you’re known as a positive speaker. You’re an inspirational speaker. You’re a practical speaker. But let’s just say someone was working within one of your organizations, and I know it never

happens to you, but for other people. Somebody’s working within a company that you’re in charge of, and the person you’re delegating to clearly knows what to do. But yet they choose not to do it. And it is abundantly clear that they knew what to do. How would you, Mr. John Maxwell, handle it when somebody knows what to do and clearly

chooses to not do what they know to do? Well, it happens with everybody, but the problem didn’t happen when the problem occurs. One of the things we work on very hard, and I do have these companies, but I really don’t run them anymore. I’ve got Mark Cole, who’s my CEO over all of them and in their presence, but let me explain it this way. We have what we call upfront expectations, Clay.

And when somebody joins the team, we sit down with them and they say, we say, we want to get right out right now, our expectations of you. And, uh, and, and so we, there are not a lot of about six up that we say, we, you have to understand that this is upfront. And you don’t have to buy into it, we don’t have to have you on the team.

So this is the way it’s gonna work, it needs to be upfront. And one of the upfront expectations is we will have tough conversations. We let them know right in the very first moment before they ever sign on, join the

team that we’ll have tough conversations. And whenever somebody doesn’t perform like they need to perform, we won’t wait for a performance review. We’ll sit down right then and say, Hey, this is not acceptable. Remember, we said we’re going to have tough conversations. This is one of them.

And it could get a lot tougher unless you kind of make some changes here in your life. And what I found out is if you have upfront expectations, it’s huge. You know, Max DePre said, you know, the first responsibility of a leader is to define reality. I think Upfront Expectations does that for us. Hopefully it does. That’s how we do it.

John, I cannot thank you enough for hopping on the show today to share with our hundreds of thousands of listeners. We have about a half a million people a month that download this podcast On behalf of everybody, I just want to say thank you for investing in our listeners. I would invite all the listeners to check out your newest book, The Leader Shift. This book is game-changing. John, thank you for sending me an advanced copy of the book. Hopefully, this podcast did not fail to meet your expectations, my friend.

I loved it. I loved being with you. Let’s do it again, okay? I tell you what, I will circle back to you. Again, you changed my life. A cruise boat, DJConnection.com.

If you Google it when we hop off off you’ll see it’s all over the country now because of you and the leadership that you taught me so many years ago and I hope you have a blessed day my friend. Yeah, well let’s keep in touch, okay? Alright, you take care. Blessings, bye bye.

Bye. Thrive Nation after 15 years of chasing the leadership Yoda around, there it is. John Maxwell on the Thrive Nation after 15 years of chasing the leadership Yoda around. There it is. John Maxwell on the Thrive Time show. And that deserves a boom. So here we go. Without any further ado.

3, 2, 1, boom! Yeah, so my name’s Kelsey Hershey and my husband and I own Rock Haven Retrievers. We’ve been working with you guys for probably eight or nine months now since last May, and it’s been a great experience. So when we first started, leads was actually our limiting, biggest limiting factor. So we just, yeah, we were struggling to get some

leads. We had great connections with people, but we were just hoping to grow a little more and a little faster than we were. So that was our biggest limiting factor. We’ve about doubled our leads. And so that is no longer our biggest limiting factor right now. So that’s been great. Some of the things we worked on or fixed was we did, we were already doing some advertising. So we increased our advertising. Our website was kind of a mess. I mean, it was beautiful, but it wasn’t being found.

So that was our biggest issue. So you guys helped make us more Google compliant. Our coach worked with us. That was amazing. Getting it where people can actually find us. So that has been really important. And then also getting really good high quality Google reviews, where people can, we’re in an industry that very much relies on trust. And so having those referrals and Google reviews has been really

important for us. It’s had a huge impact. So just the stability and predictability that comes with a business coach, honestly, that was the biggest thing for me. I really appreciate. I know every morning, every Friday morning at 5am, we’re going to meet with Andrew. We’re going to go over our numbers. We’re going to talk about our biggest limiting factor. That way we can just kind of chink away at that. And so we can grow systematically. It’s not chaotic at all. And so having that and the way it impacts our family has been huge too just because. Yeah we have. Like I, we’re very much family oriented.

We have four kids and so it’s really important to us that that it doesn’t become all about the business. And that is something I’ve really appreciated. Andrew actually cares about our marriage. He cares about our family and our kids. And keeping that all in line with what we have told him is our highest priorities has been really

important. And honestly, if that wasn’t the case, we probably would not be doing business coaching. So that’s a very important part for us. For the 13 point assessment, it’s kind of a no brainer, just because there’s literally no risk involved. We’ve also gone to the business conference and come away with a lot of value as well. So honestly, I would say just do it because it is worth it. I love that if someone is hesitant,

it is a month to month basis. So you can just set aside a certain amount and say, we’re gonna try it out. And if you’re diligent and you’re gonna be open and do what your business coach asks you to do then you definitely won’t regret it. Ladies and gentlemen on today’s show we’re gonna

interview a real person who is a real business owner. So many people ask me well Clay you know what kind of business owners do you work with and the reason why we only work with 160 clients James is I only want to work with really good people. James you get it. I get it. I don’t want to work with people that are not good people and so today’s show my commercial for her is she’s good people her name’s Kelsey the name of her company folks

the name of her company look it up if she’s a real person, not a hologram, it’s rockhavenretrievers.com. Kelsey, welcome onto the Thrive Time Show, how are you? I’m doing great, thanks so much for having me. Hey, so just so people can verify that you’re not a hologram, tell us your first and last name and the name of your company. Yeah, so my name’s Kelsey Hershey and my husband and I own Rock Haven Retrievers. And I’m going to pull up the website so people can look at it real quick.

And again, if you’re out there today and you’re looking for a retriever, my understanding and I’m inferring based upon the name of the website, Rock Haven Retrievers, that you breed retrievers or tell us about the kinds of products you provide there at rockhavenretrievers.com. Yeah so we raise labs so Labrador Retrievers, Purebred AKC, Labrador Retrievers and Golden Retriever puppies for amazing families. And so how did you first hear about us here at the Thrive Time show and the business coaching

services that we provide? Yeah, I think we heard about you probably five years ago. So originally, I think we actually was through a podcast. But then we worked with y’all for almost a year on a different business, which we actually got to be able to sell, which was great. And now we’ve been working with you guys for probably eight or nine months now since last

May, and it’s been a great experience. So what I want to do, James, you talk to people every day that reach out that would like to be clients. And your job is, you and the team, your job is to sort of filter out who’s a good fit and who isn’t a good fit for what we do. That’s right.

OK, so I’m going to go through kind of line by line some questions for Miss Kelsey here. So that way people watching online can figure out if you’re a good fit for what we do. So first off, this year versus last year, can you tell us about the leads? Like what kind of growth have you seen in terms of lead growth from this year versus last year? So from life after business coaching to maybe life before

business coaching, what kind of contrast have you seen in lead? Yeah, so when we first started, leads was actually our limiting, biggest limiting factor. So we just, yeah, we were struggling to get some leads. We had great connections with people, but we were just hoping to grow a little more and a little faster than we were. So that was our biggest limiting factor. We’ve about doubled our leads. And so that is no longer our biggest limiting factor right now. So that’s been great. So you’ve doubled now, James, you have questions that people ask you all the time.

What follow up question would you have for Kelsey about lead generation? Because I know people ask you on the phone all the time. They say, can you guys help me generate leads? Do you have any follow-up questions for Kelsey? Well, a lot of people don’t know to get where to get leads. So where do you get your leads from? Yeah, so some of the things we worked on or fixed was we did, we were already doing some advertising, So we increased our advertising. Our website was kind of a mess.

I mean, it was beautiful, but it wasn’t being found. So that was our biggest issue. So you guys helped make us more Google compliant. Our coach worked with us. That was amazing. Getting it where people can actually find us. So that has been really important. And then

also getting really good high quality Google reviews, where people can, we’re in an industry that very much relies on trust. And so having those referrals and Google reviews has been really important for us. Okay, so second follow-up question here for you is, when you do advertisements, I meet so many people all the time, and James you talked to them on the phone, they’re spending thousands of dollars advertising their products. So I’m going to pull up a bunch of examples real quick. These are real examples, okay? So rockhavenretrievers.com, that’s your business. Okay, here’s another business. True story. A client of mine, longtime

client of mine, PMHOKC. This is a real business. PMHOKC. They do not sell retrievers. They are a home remodeling business. They build pools, outdoor kitchens, that kind of thing. Another client of mine, Kola Fitness. This is a client that’s based in Joplin, Missouri. This is a company that’s based in Dallas, Texas. Okay, these companies, also the Purcell Group, the Purcell Group, Stacey Purcell, the Purcell

Group, wonderful lady. These are three examples of clients that I met that were spending over $2,000 a week before I met them, advertising on the internet, and they were not generating any leads at all. I want to get your thoughts on this, Kelsey. We are obsessive.

We are fastidious about tracking. Can you talk about the importance of having a coach that helps you track where your leads are coming from? Yeah, so in an ideal world, we would have done all the tracking already. Sometimes it’s a matter of having that accountability.

And that was actually the biggest thing for us is we knew we were supposed to be doing some of these things but just having, knowing that every Friday morning we’re gonna meet with our coach, we’re gonna go over our tracking sheet, we’re gonna know what we’re spending every week,

we’re gonna know our leads, making sure that those numbers are lining up has been really important so that, like you said, the lead, the advertising doesn’t get out of control and we know exactly how much we’re spending every week. Now in the world we live in, even right now someone’s watching and they’re going, I bet you she’s being paid to say these things. There’s a world we live in, even right now someone’s watching and they’re going, I bet you she’s being paid to say these things. There’s a world we live in

where people are, I love it, I love it, I actually love it, because I do believe only the paranoid survive, but there’s a world we live in James, where a lot of people, there’s shamockery, there’s jackassery, there’s scams, you see it. Get rich quick, get rich in 17 minutes, the whole thing. Our service happens to be month to month. And so when you sold your company, you called us with great enthusiasm and you said,

guys, congratulations, we’re selling our business. And we were so excited for you guys. And we helped you guys to grow your company and you sold it. And there wasn’t a contract where I said this just in Kelsey You’re locked into a contract or I didn’t say oh you owe us a lot of money to get out of the contract We’ve all been in a contract for a gym or a timeshare or a phone plan or something

Can you talk about the peace of mind? It gives you knowing that you’re paying 1700 a month one seven zero zero per700 a month, and knowing it’s month to month, even though our average client is with us for six years or longer. Tell us about the peace of mind of knowing that it is month to month. Yeah, I would say there’s definitely peace of mind there. Honestly, the trust we’ve built at this point, I have no concerns at all just because we have

a very good relationship with Andrew, our business coach. Honestly, I was more concerned that we’d be able to get Andrew again after we sold our business just because he’s amazing and has done so well. I was more concerned that you guys would keep us as customers and with our next business.

So that was not an issue at all. Okay, now for your business, go back to your business. We’ve got to gather video reviews. So I’m trying to celebrate my clients today while giving a lot of examples. So if you go to thrivetimeshow.com,

that’s obviously a business that I’m involved in. If you go to eitrimeshow.com, that’s obviously a business that I’m involved in. If you go to EITRLounge.com, that’s obviously a business I’m involved in. If you go to Dr. Zellner & Associates, that’s obviously a business that Dr. Zellner and I are involved in. So when you look at these different businesses, we are teaching that which we do. Like we’re teaching you to do things that we do in our own companies. So when you go to Thrivetimeshow.com, the idea of having a business conference is not

a new idea for me. I know this sounds shocking, but I’ve been doing business conferences for 20 years. This is my 20th year doing the same thing. So we have thousands and thousands of testimonials from real clients. So people say, Clay Clark, I’ve never heard of you before, but I know Robert Kiyosaki is speaking at your conference, or I know Eric Trump’s coming, or I

know that you’re bringing in Tim Tebow, or whatever. But ultimately, James, people, they often want to know how long have you been doing this, where are you located? We talked to a lady the other day, she said, does Tulsa have hotels? Remember this lady, wonderful lady? Yeah. I mean, so if people that have lots of questions about does Tulsa have hotels, what kind of questions do people ask you about our conferences, James? Well, they want to know, a lot of people want to know what exactly are you going to talk

about. So they don’t know that you’re going to talk about marketing, systems and scaling, human resources, accounting, social media marketing, branding, search engine optimization. That’s a big one. Sales training, just all these things. But people ask this every time.

Right, they do. And so we have testimonials. And so I want to get your thoughts on this, Kelsey. Why or how has gathering video testimonials for your business impacted you? Because I hear so much from people.

They say the video testimonials were important for them. How has gathering objective video reviews from real customers impacted your business? Oh, it’s been so important. So for us, like I said, we’re doing a gathering objective video reviews from real customers impacted your business? Oh, it’s been so important. So for us, like I said, our business is very much built on trust. So having people that trust us to raise their puppy, to know that it’s being cared for well, and is getting everything that we say. We are in an industry that unfortunately

has a pretty bad reputation in some areas and there are there’s scams out there, there’s things out there unfortunately and so we need people to be able to trust us to trust that we are doing the right thing and really caring for our puppies. So having those video reviews on our website and also able to just send them to people when they ask, being able to say, hey, this is a real person who’s gotten a puppy from us. That has been very important for our growth. Now, next area, and

this is something important. I don’t know, James. James, you like to make steak, right right? I do. Okay so let’s talk about making steak for a second I’m getting into your wheelhouse. When you’re making steak is it the quality of meat does the quality of meat matter? It does and I always try to go to the the part of the the store that has the glass with the person behind it and get the prime cut. So the quality of the cut matters. It does.

Does it matter that you’re, what do you cook your steak in? In a cast iron pan. On part two of today’s show, by the way, we’re gonna put on the video of how you cook steak. Okay. So part two, you use a, what kind of pan do you use?

Cast iron. And what do you put on the steak? I do butter and oil, like extra virgin olive oil, and then just salt and pepper. And then, you know, sometimes a little garlic and rosemary on it too. And then do you, does cooking the steak, how you cook the steak matter? It does. I always cook that thing on high heat and the alarm will go off four out of five times. Now this is so important though, this is so important because people say, Clay I want

to grow my business, what’s the most important part? And James people ask you all the time, they say, so are you guys an accounting firm? Are you guys a marketing firm? Are you guys a sales coaching thing? And it’s all of it. So when you come to our workshops or you’re a client,

we go through all 14 aspects of your company. And so I’m really going to tap into Kelsey’s brain on this because her and her family, her team, they really are attentive and diligent about all of these areas and really trying to do the best they can to provide the best service possible. So first off, we have to figure out your revenue goals. I’m not going to ask you to share your goals on today’s show. But you have to know how many dogs you have to sell to break even.

I mean, at the end of the day, you have to know your break-even point, box number two. And again, anybody who wants to download this book for free, you go to thrivetimeshow.com forward slash free dash resources and you can follow along. You can download my book, A Millionaire’s Guide How to Become Sustainably Rich, Thrivetimeshow.com forward slash free dash resources.

And again, we’re talking here from page five of this book. Kelsey, how has that impacted you knowing your break even point? That’s been really important. I mean, we wouldn’t be able to, this is a passion of ours. We really love it, but we can’t keep doing it if we aren’t making a profit and feeding our families.

So we have four boys, we need to be able to feed them, to care for them. And so knowing our break even has, I mean, it’s a non-negotiable. We would not be doing what we’re doing for this long if we didn’t know our numbers. So you got to know the numbers.

And again, somebody out there says, Clay, I’m not an accountant. We’ll help you with that. Don’t worry about it because you got to know your numbers. Okay. with that, don’t worry about it, because you gotta know your numbers, okay? Now box three is you gotta know how many hours per week you’re willing to work.

Now this is a very controversial subject. I will share my thoughts on this. Someone out there can disagree. I believe that everybody watching today’s show, you should pray about it, ask God, I mean it sincerely, and then talk to your spouse and figure out the boundaries

with which we are going to work. So for my wife and I, I like to work six days, rest on the seventh. That’s the mindset that I have. That’s my ideal scenario. Some people say, you work six days a week. James, new employees are always shocked that I’m here six days a week.

They are. I mean, do you hear that a lot? I guess you hear six days a week, but it’s every week I do it every single week. Yeah. And you work six days, seven days a week. You do it too, right? But there’s some people that want to work? I think it’s important just because we have priorities. And so if we know what our priorities are

and then we can assign timeframes to them, it really helps just our family operate better and us feel like we’re actually achieving what we say is our priorities. So for us, yeah, we do the same thing. We work six days a week.

And I think honestly, y’all have helped us a lot with just feeling comfortable that that is okay, because there is a lot of shame and stuff around that. But yeah, priority wise, we do assign timeframes to things just so that we can accomplish the things that are important to us. I’m not saying this to name drop. I’m saying this because it’s true.

You know, tonight, my wife and I are taking out one of the most successful TV hosts in America and it’s on a Saturday night. And to us, that’s work, but we like it. You know, I’m not saying this to name drop. I’m just saying this. When we have Robert Kiyosaki that will come in,

or Eric Trump, we will be working that week, probably seven days that week. I don’t want to do that, though. So we will go to church, but then it’s like there’s so many. James, when my wife and I just got back, we had to go to Florida for a business trip recently. I got back and I had a lot of work I had to get caught up on

so my schedule got out of whack. But it’s so important that you’re out there and you have an ideal schedule that you feel good about. And for my wife and I, it’s six days a week. Someone out there watching, it might be four days a week, but it’s really important. The next area you have to focus on if you want to scale a company, we’ll help you through

all of this folks, is you’ve got to figure out, box number four, what makes you unique. So this just in, there are other dog breeders in America. There are other dog breeders in America. This just in. So we’ve had to work with you, you’ve worked with us just figure out what makes you unique and then tell the world about it Can you talk about why it’s important there Kelsey for your business to know your to know your unique value proposition?

Mm-hmm. Yeah, so for us we definitely Lean into this really hard because like you said there’s so many others there’s a lot of unethical ones and so we really want to differentiate ourselves so being able to share that we do health testing with our parents we provide a really good health guarantee to your health can’t see with all of our puppies that sort of thing allows us to show how we are different because there is a small

group of people are looking for what we provide and if they don’t know how we are different, they won’t be able to find us. So that’s why we make that very clear on our website and talking to people how we differentiate ourselves. Now box number, this is so big folks, we’re going through each one, there’s 14 steps of business growth, there’s 14 steps and I want to hit on these because it’s so important that you check all these boxes.

Box number five, your branding. This just in, people do judge a book based on the cover. They do judge a product based on the website They do now James your desk is oftentimes Four feet from mine. Yes, and sometimes it’s 15 feet away from mine, right? Does it ever blow your mind that people come in to the office figuratively speaking or or literally? Sometimes with an unsuccessful business and they end up building a multi-million dollar business almost every time

Yeah It’s really insane because I’ve been here for two years and I worked in the part of the business that wasn’t really Part of the business doing other stuff. Yeah, and so I’ve got to see contractors home builders roofers dog groomers, just so many different industries. Doctors, lawyers, accountants come in and then they have a business that’s struggling and then you help them get more leads and then you help them with the

sales scripts and then you help them with hiring and inspiring and then there’s just so many things that you do that helps scale their their business which is what everyone wants to do is scale their business and have more time freedom and have more financial freedom and I see it and it’s like every week it’s a new person that you believe that goal I believe it you see it every day so I want to ask your thoughts on this, Kelsey. Why is it important that your branding is top notch?

I mean, it reflects what’s inside and what’s happening here. So if other people, if we do an amazing job, but we can’t portray that to everybody else, it’s going to get lost in translation. So it’s really important that what we’re doing here matches what other people are

seeing. This is folks. I’m hoping you’re learning something, folks. This is such a powerful interview here because these folks are telling you at Rock Haven Retrievers, they’re high quality. I’m totally against cloning technology. But if I were to clone people, I would want to clone these people.

So box number six, marketing. You have to have a three-legged marketing stool. By the way, branding consists of your website, your business cards, your print pieces, your logos. And we do all of that included for the $1,700 a month. So everything, we do all of that for you. That’s all included.

Let’s talk about marketing for a second. Kelsey, why do you have to have a three-legged marketing stool, like three viable ways that you generate leads? So in your case, you’re getting Google reviews and video reviews. That’s powerful.

Boom. Two, search engine optimization. Three, boom. Or two, search engine optimization. Three, boom. Or two, search engine optimization. And then three, online ads. So it’s not just one way you’re marketing.

It’s not just Google reviews and video reviews. Two, it’s not just search engine optimization. Three, it’s not just online ads. Why do you have to have three ways that you market to your ideal and likely buyers? Well, mainly because if something would happen to one of them, we need to be able to pivot. So if we’re all in on just one area, say we just do advertising, well, if that advertising gets

shut down, we don’t, that immediately stops all of our deal flows, all of our growth, everything is done. So we need to have, I don’t want to say diversify because that almost makes it sound like we can be distracted, but if we can focus on three different things and do them very well, it has worked really well for us. Folks, this is, I’m telling you, this is powerful stuff. Somebody out there, a, you need a dog.

So you’re probably going to Rock Haven retrierievers right now but be if you’re trying to grow a company take notes these are real people doing real things box number seven you have to create a sales conversion system has to be a documented process if you’re building a boat I’m hoping that you’re using a blueprint if you’re building a car I’m hoping that you’re building a car using a blueprint if you’re building a house I hope you’re using a blueprint. If you’re building a car, I’m hoping that you’re building a car using a blueprint. If you’re building a house, I hope you’re using a blueprint.

If you’re building anything of consequence at scale, I would hope you’re using a blueprint. I don’t know why in business people don’t want to use blueprints. I don’t quite have it figured out yet. I don’t know why people insist on operating via verbal traditions and tribal knowledge and you know, well, Carl knows the passwords. I don’t understand that. But in order to scale something, you have to create a documented system. And so for sales, you have to have call

scripts, call recording, a one sheet that clearly documents how you provide solutions for the work to the marketplace. You have to have pre-written emails that make sense, a lead tracking system that makes sense. Kelsey, talk about the sales conversion system. Why do you have to have all these systems in place? We need it in place because we’re people who make mistakes.

So for me, I can be going about and doing things, boom, boom, boom, and I can totally forget something and ask my husband. He knows this, but if I have a checklist and I know what I’m doing, that is much less likely to happen. So I really rely on having systems in place because with raising puppies They are living and breathing like we can’t mess up on this

So we really need those systems in place to make sure every single thing is getting done Folks I’m telling you whether you’re feeding dogs. You’re a dentist. You’re a doctor. You’re a lawyer You know, we have a wonderful and I get James on part two of today’s show We’re gonna you’re gonna be, you’re a dentist, you’re a doctor, you’re a lawyer, we have a wonderful, and I’ll get James on part two of today’s show, you’re going to be able to teach the world how you make a steak. And I’m being real. Too Cool Keith, a wonderful guy in Visalia, California, he makes the best steaks in the

world. He does. Big shout out to him, by the way. His company’s called Crawdaddies. This guy makes the best steaks in the world. I’m being real. It’s worth the vacation here. This is Vasellia, California. If you’re like going, man, I don’t know what I’m going to take my kids to this year. Go to Vasellia, California. Find a way to get

there. Head on over there to Crawdaddies. It’s worth the trip. Once you get there, you can see all the wonderful things that Northern California has to offer, but the highlight of your trip will be going to two Cool Keiths. The business is called Crawdaddies. It’s incredible. I love this place. Best steak in the world.

Steak number two coming in hot. That was a place called Bluestone. They’re not around anymore. The owner decided to shut down, so moving into the second position is you, James. That’s right, baby. Now third is Ruth’s Chris Steakhouse.

So it’s kind of a tight competition. My wife’s moving into third or fourth position right now. You’re making some great steaks, OK? So I want everyone to know you have to have a system in place, OK? It’s a system.

Box number eight, you’ve got to know your you have to determine your sustainable customer acquisition costs. At the end of the day, how much does it cost you to get a new customer? So Kelsey, whatever you charge for the dogs that you guys sell, you have to know how much it costs you to get a new customer. Talk about the importance of knowing that. Mm hmm. Yep, that’s right on our tracking sheet.

So we need to know the cost of when leads come in, what each of those costs are that we’re accounting for, just because costs can get out of hand very quickly. And so if we’re tracking them every week, we know exactly where we’re at. Now, again, folks, I’m hoping you’re taking notes. I’m hoping you’re getting this. This is powerful stuff.

And someone says, this isn’t exciting at all. This seems like a very tedious step-by-step process. Yeah, exactly. Do you want your life to be exciting? Don’t use systems. You’re gonna have an exciting life.

Will you be able to pay the bills? Are you on the verge of bankruptcy? That’s exciting stuff, but if you want to have a proven path to create sustainable success, you’ve got to implement these systems. Step number nine, create repeatable systems, processes, and file organization. This just in, you can’t build a successful organization if you are not organized.

Kelsey, preach the good news about being organized. Well, it’s not necessarily my strong suit, it’s my husband. That is why we need these systems in place. My husband is very much naturally detail oriented. I tend to be a little bit more on the, I love to talk to people and do things and play with puppies, but I’m not necessarily system oriented.

So when we have these things in place, it helps our marriage. That’s for sure. But it also helps our business and helps us make sure that we’re doing everything that we say is really important us make sure that we’re doing everything that we say is really important to us and that we’re getting things done in a timely manner. Final three steps, folks, coming in hot. Box number 11 or box number 10. You’ve got to create

a management system. You have to have an effective management system. What am I saying? Management is what are the people on your team expected to do? And do they do it? How do you convince humans on the planet Earth to do their jobs with excellence?

I see a lot of people have great systems, great processes, great visions, but nobody is getting anything done because nobody’s being managed. Can you talk about that? Because your business, you’ve doubled the number

of leads you’re getting. Can you talk about the importance of learning these management systems or even these hiring processes? Yeah, so we’re still very much a family-operated business. We’re really still a small business.

But it’s not just me. My husband works here. We’re full-time together. So knowing that we’re on the same page, we do have meetings in the morning, just making sure we’re on track, that we’re focused on the same things and we know what’s going on.

I would say it’s key for us having quick meetings in the morning, making sure that we’re both knowing what’s happening for the day, and going through our calendar once a week. We will do that as well just to make sure our week is planned out and so it’s not chaos during the week. Okay, box number 12 here folks, coming in hot. We’re almost there, almost there. Stay on target. Almost there. Box number 12, or

box number 11, you have to create a sustainable and repetitive weekly schedule. You know, like when is your daily huddle? When is your weekly group interview? When will you call the leads? When will you go home? When will you show up to work? What is your schedule? Can you talk about that, about Kelsey, about the importance of having a documented schedule that you, your husband, and your team adheres to? Yeah, we keep a pretty good schedule just because we need to know what’s going on.

So we can’t be losing kids during the week. We gotta know who’s getting the kids. We need to know puppies. We need to know who’s coming and visiting, who’s coming to take a puppy home, that sort of thing. So if we don’t know,’s getting the kids. We need to know puppies. We need to know who’s coming and visiting, who’s coming to take a puppy home, that sort of thing. So if we don’t know that, we’re, yeah,

it’s going to be pretty chaotic during the week. So that’s why we do a weekly meeting and we do plan out pretty tightly our schedule. Now, James, we move on to the final couple boxes here. So we got box number 13 or box number 12. You have to create human resources and recruitment systems.

There’s got to be a process. Now, Kelsey, I’m sure you could see the writing on the wall. You’re going, wow, we’re getting more leads. We’re doing more transactions. And at a certain point, hiring people will become your biggest limiting factor.

At some point, hiring people will become your biggest limiting factor. Can you talk about the importance of having a plan in place for onboarding new employees? Yeah, this is actually something that is very top of mind right now

that we’ve been talking with our business coach about because this is our next step. So we have been talking about different ways of finding leads, whether that’s I’m sorry, I’m finding our first employees because as we grow, like you said, is going to become our biggest limiting factor. So we are actually this is very like top of mind current for us because we are

starting to go down this path with our business coach. Okay. Now box number 13 and 14 folks. Um, you’ve got to make sure that your business, that you automate the earning of, of your millions. What am I saying?

You have to have an accounting process in place where you track every dollar because it’s not about how much money you make, it’s about how much money you keep. And so if any of these aspects are neglected, your business will not succeed. And that’s why I believe everybody out there, if you have a sound mind, you should probably have an attorney you work with who knows what he’s talking about to guide you through the legal aspects of your company.

You should probably have an accountant you can trust to guide you through the accounting aspects of your company. You should probably have a dentist that you go to that’s not a guy you know who’s watched a couple YouTube videos on tooth brushing. I mean, you probably want to have an expert in your life to help you in these various areas. And the whole purpose of that is so you can achieve what we call the F7 success, where

you have success with your faith, your family, your finances, your fitness, your friendship, your fun. So Kelsey, as you’re going down this path, so many people are taking notes right now. If you could share their buddy, kind of a maybe a 60 second recap of what impact having a business coach has had on your life and your businesses. We’d love to hear we’d love to hear from you.

Oh, man, it’s had a huge impact. So just the stability and predictability that comes with a business coach. Honestly, that was the biggest thing for me. I really appreciate. I know every morning, every Friday morning at 5am, we’re going to meet with Andrew. We’re going to go over our numbers. We’re going to talk about our biggest limiting factor.

That way we can just kind of chink away at that. And so we can grow systematically. It’s not chaotic at all. And so having that and the way it impacts our family has been huge too, just because, yeah, we have, like I said, we’re very much family oriented. We have four kids and so it’s really important to us that that it doesn’t become all about

the business. And that is something I’ve really appreciated. Andrew actually cares about our marriage. He cares about our family and our kids and keeping that all in line with what we have told him is our highest Priorities has been really important and honestly if that wasn’t the case, we probably would not be doing business coaching So that’s a very important part for us And so what do you say to somebody who’s on the fence? They’re thinking about coming to our workshop They’re thinking about coming to our workshop.

They’re thinking about going to Thrive Time Show and scheduling a free 13-point assessment. They’re thinking about coming to a business conference. They know it’s $1,700 a month. They know for the business conferences that we have scholarship pricing available to help families in need. So you can name your price.

They know that we do scholarships for clients from time to time, but what would you say to somebody who’s on the fence and thinking about either attending a conference or scheduling a free 13-point assessment? Well, for the 13-point assessment, it’s kind of a no-brainer just because there’s literally no risk involved. We’ve also gone to the business conference and come away with a lot of value as well. So honestly, I would say just do it because it is worth it.

I love that if someone is hesitant, it is a month to month basis. So you can just set aside a certain amount and say, we’re gonna try it out. And if you’re diligent and you’re going to be open and do what your business coach asks

you to do, then you definitely won’t regret it. James, I’ll give you the final question here. You talk to wonderful people every day that are maybe the potential Kelsey’s of America. Or some people you say, whoa, we can’t help you. And I don’t want anybody to waste their time filling out the form.

If you have an esoteric belief system and not an actual business, you’re trying to grow. Uh, so James, what, what final question would you have for Kelsey? Um, if you could do it all over again, would you hire us? Yes, absolutely. Yeah, very thankful for you guys. It’s been a huge blessing.

We love it. Honestly, Fridays when we meet, it’s the highlight of our day. It’s our most productive day for sure. So absolutely. Kelsey, thank you so much for carving out time for us today. I encourage everybody out there. If you don’t hate yourself and you do love retrievers,

if you do love retrievers and you don’t hate yourself and you’re looking to get a retriever, go to rockhavenretrievers.com. That’s the website, rockhavenretrievers.com. On part two of today’s show James will teach us how To make one of his epic steaks. Thank you so much Kelsey. Have a great day Thanks you too guys. Bye. Bye. I

Started a business because I couldn’t work for anyone else. I do things my way I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways.

I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees.

Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with a specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing is extremely difficult. He helped

me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business.

I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic. variable in starting your own business. in Tuscaloosa, Alabama, and I’m a client of Clay Clark. He asked me to answer a couple questions. The first question was, how did I hear about Clay Clark? I am a big fan of business podcasts, and his podcast popped up as a recommended listening, so I started listening to the podcast. I was a little suspicious or skeptical because I thought there was gonna be like an up charge or an upsell but the idea of the month-to-month canceling really appealed to me and I kept waiting for the shoe to drop and for the upsell or

for the scam to come in but it never did. It’s very legitimate. Since working with Clay I’ve gotten a much firmer grasp on how business works even in medicine business is business. I’ve learned a lot about marketing, especially how Google reviews work and how important that is. That’s very important even in medicine. At least once a week, if not every day, I get a new patient because somebody googled eye doctor in Tuscaloosa or ophthalmologist in Tuscaloosa and you’d be amazed how many patients just look for an eye

doctor that way and so he’s really changed our business. Our business has grown a lot maybe 15 to 20 percent this year And so we’re really grateful for the things he’s done for our business. And the last question was, when did I perfect the the laugh? I would say that you can never perfect the laugh, you just keep working at it and just keep getting better and better each day.

But you got to keep working at it. Dateline, August 31st, 2024. James, this is the most important video ever shot. You’re probably the third best steak maker that I know of. You have Keith, I mean, Crow crawdaddy crawdaddy’s Keith he’s a heady in the game. Keith’s Gors Gaden. He’s a heady in the game you’re

number two I put you know Texas Roadhouse at a kind of a solid three there so we’re gonna see if you can teach us your system for making the perfect steak. What do we need? What are the essential ingredients? So the first thing we need is we need the steak whether that’s gonna be the you know the porterhouse, the New York Strip. Oh you’re making it complicated! What do we need to get here? What do we need to get? You need to first get the steak. What are you getting now though? All right we’re

getting the steak right now. What kind of steak are you getting? We’re gonna get we’re gonna see what they have. We might get a ribeye, we might get the New York strip. We’ll check back in just a moment. There’s too much suspense. Folks things are changing. James you stopped in the vegetable section or something or what are you have to put rosemary on the steak. You just have to do it. It’s a must have. If you don’t do it, you’re not going

to make a 10 out of 10 steak. I’ll try to deal with the emotions I’m feeling right now. We’ll be right back. In a shocking turn of events, we’re still in the vegetable section.

What are you getting now? We need to have garlic. If you’re going to make a 10 out of 10 steak, you need to have garlic. OK. The wheels fall off the wagon for a lot of people at this stage. Tell us, this is the stage where you’re picking the meat?

Yeah, this is the Casey strip. It’s also known as the New York strip. And this is my favorite cut, I think, of the steak. Really? How many ounces are you getting here? Um, this is looks like it’s 1.4 pounds So maybe like, you know 25 ounces or so Wow

All right, James. What are we looking at now? This is olive oil and this is what we’re gonna cook the steak in and it’s gonna be great So you’re cooking the steak in olive oil. Do you cook the steak in anything else? Yeah, and I also add butter to it as well and then it just, you mix the two, I don’t know what it does but it comes out great. What kind of butter are we talking about? You know what, just the regular butter, unsalted, organic. Stop dodging the questions, we’ll go find the butter next. The steak game is so easy for you.

You know exactly the kind of butter you’re looking for. What kind of butter are you getting here? This is the Kerry Gold’s Pure Irish Butter. And you just throw some of this in the pan with the steak, and it comes out great. And I eat a stick of butter every day.

Holy crap. Try that at home. Now a core component of your your steak regimen, your steak plan, your steak blueprint, your steak recipe is what here what are you doing? Salt and pepper. You can’t have salt without pepper and you can’t have pepper without salt. What kind of salt are you getting here? So just grab them both just you know whatever salt I guess is good salt.

McCormick Sea Salt? You know, or you could get the pink salt. Which one do you get? Don’t give us options like that. Don’t play that game with us. Don’t manipulate us.

I get the pink one. You do? I do. Oh wow, so you’re kind of bougie. You get the pink salt here. just black pepper. You turn it, you grind your own? Grind it. You have to grind it. It keeps it fresh. Okay, got it. All right, we caught him. He’s about ready to get started on the steak without telling

us. Sir, what are you doing now? What are you working on now? So I’m gonna cut up the garlic and the rosemary. Okay, all to make the James patented, Well, not patent patent patent pending super steak. Exactly We caught him trying to skip a step. He’s washing That was not one of the steps that he talked about earlier It was potentially misleading the viewers out there who are just trying to learn how to make the Lake Steak, patent-pending, from James. Real quick, what kind of military credentials did you earn?

Well, I spent four years active duty in the Air Force up in Minot, North Dakota. Is that where you learned this controversial steak? This is where I learned it. Really? Kudos to my boy Camuella. I won’t say his last name on here, and his wife from Hawaii. Really?

This is how they do it. Yeah, this is, they taught me. You can’t even speak of the man, it’s such a secret thing. Okay, all right, we’ll come back. So what are you doing right now as you’re preparing for the steak there, sir? What are you doing? Just picking off the plate,

eating off the plate right now. What are you doing? Seriously, what are you doing? Just a little taste test action, cut up the garlic. You’re cutting up the garlic? See, you didn’t disclose that.

It’s all cut. Okay. All right, so you’re unpacking the meat here. You’re taking the meat out of the package? Yep, and we’re going to salt and pepper it, and then we’re going to put it right on the pot.

This is a controversial strategy. Now, some would keep it in the package, and would put the package in and sort of, but you’re taking it out of the package. No, I’m going to leave it in the package and put the salt and pepper on it

while it’s still in the package. A lot going on, folks. Stay tuned. All right, now he’s going to get the olive oil. The oil. Got it.

From the olive. Boom. Boom, let me zoom in real quick here. I’m going to throw somebody off the trail. Okay, you got it. It says rich taste. Rich taste. Now we’re getting the butter. Now we’re getting the butter. Okay, here we go. He’s getting the butter. Butter, butter, butter. Controversial move. He’s keeping the butter in a, what’s called a

refrigerator. Folks, if you need to get one of those, you’ll want to write that down as well. Okay, here we go. All right. Now, now, this is the controversy. So okay, you know, this pot right here? Yes. Oh, yeah. I use this bad boy yesterday. Yeah. And my secret is that I keep the butter and oil in the pot for like, so like the remnant like the fat and the other you keep it it in there. From yesterday. Oh wow. And I just, you know, that’s the base that we need to cook a great steak. Okay, alright, you’re a wild man. A man without boundaries.

Woooo, next step. Alright, this is the double whammy. We’re gonna salt and pepper the steak and then we’re gonna also heat up the pot or the pan, whatever you’re using. Wow. And this is something again, Keith who owns Crawdaddy’s, and I mean this folks, Keith who owns Crawdaddy’s makes the best steaks in America. He does. Maybe the whole universe actually. I mean it’s unbelievable. It’s worth making the trip to California. California. To Larry. To Larry. It’s worth the trip just to go to cry daddy’s to behold the wonder. Now coming in number two that’s your

steaks. Number three that’s Texas Roadhouse other places. Number 14 it’s Outback whatever. But this is some hot stuff folks. Okay so what are we doing now? yeah so we’re just gonna I call this move the key I call this the key. Too cool Keith? It is. Grinds the salt. The next move is the corbs got it. You grinds the pepper. You want some more pepper? Yes, just say when. I don’t say when, I just grind the pepper. This is called the Keith. The

Keith move. He grinds the pepper. You need a lot of pepper on these things. You know, I’ve heard that Keith will grind the pepper until other men would stop. I heard he uses his teeth. That’s why you want to eat it. I don’t know why he doesn’t put that on the menu. Some people say handmade. These guys say re-choose your food like an eagle. Oh, it’s called the Zikiza. It’s not that bad. What are you doing right there? It’s poetic. What are you doing?

Now we’re going to wait for this to heat up. Oh, it looks pretty good. Looks pretty good? Looks pretty good. Are you going to eat it right now or are you going to cook it first? We’re going to cook it.

Oh, okay. I’ll write that down. We’re gonna let this heat up for just another minute or two. Yep. And then we’re gonna toss it on and then we’re gonna turn on this fan. Otherwise the fire alarms are gonna go off crazy. That’s your specialty. That’s my specialty. That’s what everyone knows me for, setting off the fire alarm. Fire alarm James. I always catch this guy moving in an extra step, sneaking in a step.

What’s the next step you’re doing? We’re going to add some butter. Add some butter. Add some butter. Okay. And a little bit of olive oil.

A little bit of olive oil. But yesterday, you didn’t have the funk from the night before. You just started with the olive oil. That’s when I started with the olive oil. So day one can be like the roughest day of your steak preference. Day one’s always rough.

Day five, how’s that going? Oh, day five’s great. Why do you ever replace the stuff? You know what, I’m starting to not, so you know. So we’ve reached a record of two weeks now. Oh my gosh, wow.

And it’s going pretty good, but you know, that is somewhere else. All right, let me get a fork real quick. Is this an official fork? Is this an Air Force approved fork? This is three little fork fives. Would Keith use a fork like this?

You know what, I think Keith’s fork just got one point on it. Okay, I think Keith’s fork just got one point on it. You think General Flynn would approve of what you’re doing here? I think he would. Let’s put it in there. Okay, it’s in there.

One, one, okay. Oh, two, oh, both are in. Now what are you doing? What are you doing now? What’s going through your head? Tell us. And then now, we’re gonna salt and pepper this side of the steak.

While it’s cooking? While it’s cooking. This is controversial. Risking life and limb, you’re doing the Keith. Grinds the pepper. Grins the salt.

This is what Keith, if you go to Crawdaddy’s, you’re going to notice that Keith will do it better than what you’re doing now. He does. Only because he’s the best in the world. But you’re number two. It’s good here.

Look, he’s getting in here looking at the… Are you burning yourself or are you okay? You know you’re doing good when you’re getting burned. Oh man, that’s how you know. That’s the secret. That’s what you need to know.

Okay. Alright. I’m gonna put some salt on it. Oh wow. How long do you cook this thing? You get it for two hours or a week?

What do you do? How do you know when you’re done? You know what? It’s different for the size of the piece. Okay. And I always try to eye it down because it’s like, you know, it’s an instinct to do it. It’s an instinct.

There’s no rule. You couldn’t write down the rule. You can’t. And then now I’m going to add the rosemary. Rosemary. It just goes right in there.

Oh wow. And the garlic too. Come on. Incredible. You just, I mean. Oh yeah, you just smell that right? You let this thing cook for like an hour or ten minutes. Give it some sort of time.

Maybe like four to six minutes on each side. Four to six minutes? Four to six minutes. Oh, a lot of controversy there. You said it was about 46. On each side. And uh, yeah you’re doing good after that. Look at what you’re doing here. You start to smell the rosemary,

the garlic, and the steak. Folks, put your nose against the camera. Put your nose against the screen, folks. If you’re watching online, put your nose against the screen and sniff in. Take it in. Folks, smell. Smell the screen. Put your nose against the screen and sniff in. Just take it in. Smell, folks, smell.

Smell the screen. Put your nose on the screen. Smell the smell. Smell the smell. And then I close that lid up. Oh.

And then I pace around for four minutes, five minutes, and then check on it. And you draw a crowd. I mean, I’ve noticed there’s a lot of women showing up to watch you do this. It’s the second best steak in the world.

James, the game is afoot. All right, here we go. We’re getting ready. All right, we’re still waiting. It’s a foot game. You know what, before I flip it, I like to see the top of the steak. And if it’s still red, it’s not ready to flip. Okay, it’s still red. Yeah. You’re looking for

non-red. Looking for non-red. Getting into crunch time here folks. You can feel the tension. You can feel people are sniffing their screens right now. You can feel the energy. People are gathering around to see what’s going on. We’re almost there. This is what we call the Lake Steak, a product of James. Something that’s almost as good as what Too Cool Keith at Krot Eddie’s. But Tuleri, I’m telling you, I’m honest, it’s the best steak I’ve ever had.

I had their steak, I had their lobster Thermador. It was a lobster tail that was literally this big. It had to be like two pounds and it was the best thing I ever ate in my whole life. For the price, I mean, it’s incredible. I mean, you would think it would be $2,000 or $4,000 for the steak.

No, it’s not. But no, it’s great. It’s really economical. It’s affordable. It’s worth the trip. I mean, you can buy a ticket to fly out to Tulare,

have the steak. But if you can’t do that, what do you do? You do the James rule here. Number two, best steak in America. I’m zooming in here and watching, watching bubbling, stumbling, rumbling, looking to see what’s happening here. Well, here we go.

Starting to see it. You feel like it’s done, or how do you feel? You just look at it, and then I think to myself a couple of things. I noticed that you’ve been bending the knees while doing this. Is this part of the process? You bend the knees?

Is that part of the process? You bend the knees? We’re just waiting. Just waiting. Just waiting. Okay, here we go. Game time. Alright, I think it’s time to flip them.

We’re going to take a look. Usually when you grab the top of the pan and it’s time to flip them. We’re gonna take a look. Usually when you grab the top of the pan and it’s hot and it burns, that’s probably around the time that you cook it. Are you gonna cook it some more or what are you doing now? Flip it, but you see the top of them? A nice crisp on top? Look at that.

This is… That’s what we want right there. Incredible stuff right here. Only Keith does a better job. Only Keith does a better job. And we believe that General Flynn may approve of this strategy.

Right. It’s good stuff. It’s good stuff. Okay. Here we go. And we’re back. What do you do now? We’re gonna check to see how the other side looks. And I always eye this thing down. And it looks like this. I think you’ve got it. I think you might have it. And so maybe another minute. Another minute.

Another minute. Another minute. OK, got it. Davis, what do you think? What do you think about this action? Do you agree?

Davis, do you agree? Davis agrees. All right, what are we doing now? We’re going to take the steaks off, and we’re going to let them sit for like two minutes about. OK. And then we’ll cut them open.

Here we go. There it is. There it is, baby. That is how it’s done. All right, James, what is the next step? It’s the moment of truth.

We’re going to see how this thing came out. Okay, let’s look at it. Here we go. Oh, this is incredible. This is nice. This is so nice. I haven’t felt these emotions since being at a funeral or a wedding.

It’s like a tornado. It’s great. It’s just so, it’s like you’re at the funeral of a great man, but you’re at the wedding for a great people. That’s an emotional tornado. That’s right. I’m not ready for it

I love it. So I like to cut it open and just be nice and pink and juicy. Oh, I think it just run off That cow still talks that’s a talking cow that thing still moves that’s how you know, that’s incredible Is it and then we used to eat it or you do you carry it around your pocket for a week or two or what do you do what’s your when you go right to the dinner table with this bad boy and you eat it that’s the final step folks you eat until morale improves thank you James I appreciate it thank you Clay thank you Keith

thank you Keith for inspiring this video no one’s better than Keith crawdaddy Keith baby crawdaddy’s Keith to Larry, California. You gotta go there. Boom. Happy birthday to you. Happy birthday to you. Happy birthday dear Mariah, Joey Havana.

Happy birthday to you. Woo! Blow out the candles! Blow out the candles! Blow them out! Nice! Nice! Okay, okay, okay. Here we go, here we go, here we go. This song goes out to my main man Keith. I met him up in Tulare.

He’s the owner of Clawdaddy’s. Wouldn’t shut down during the quarantine. He’s like a real American, he’s rocking those jeans. Owns a restaurant and he sings. Every single minute is karaoke. Makes his own wine like Debenhue knees. Quad Addies is what it’s called. Got enough food for all y’all. For all y’all? For all y’all. Yes, oh yes, it’s time to rise and grind.

Oh yes, before the rooster crows. Oh yes, it’s time to rise and grind, oh yes Before the rooster crows, oh yes It’s time to rise and grind, oh yes We’re at Crawdaddy’s in Visalia. Crawdaddy’s. They come early, they have the second floor, it’s quiet. If you just want to have a quiet dinner, they have great food here. Stay for the music afterwards. Folks, it’s going to be a blasty blast. It’s called Crawdaddy’s. And what city are we in again, sir?

Visalia, California. It was a 10 out of 10. I had the lobster. There was steak there, chicken. Whatever you get, you’re gonna love it. I met his chickens. I saw his compound. He’s like the greatest guy. I ran from his goats his chickens his dogs So this guy’s like the greatest marketer you’ve ever seen right his entire life clay Clark his entire life is is marketing Okay, Aaron Antis on March 6th and 7th March 6th and 7th. Guess who’s coming to Tulsa, Russia? Oh No, no, that’s March.

March 6th and 7th, you’re going to be joined by Robert Kiyosaki. Robert Kiyosaki. Best-selling author of Rich Dad, Poor Dad, probably the best-selling or one of the best-selling business authors of all time. And he’s going to be joined with Eric Trump.

He’ll be joined by Eric Trump. So we got Eric Trump and Robert Kiyosaki in the same place. In the same place. Aaron, why should everybody show up to hear Robert Kiyosaki? Well, you got billions of dollars of business experience between those two. Not to mention many, many, many millions

of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration.

That book was the inspiration for me to get the entrepreneurial spirit, as many other people. Now since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses, am I correct? That is true.

And the book that kick-started it all for you, Rich Dad Poor Dad, the best-selling author of Rich Dad Poor Dad, Robert Kiyosaki, the guy that kick-started your career. He’s gonna be here. He’s gonna be here. I’m bummed. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of

employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees and while Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States he needed someone to run the companies for him and so the man

that runs the Trump organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees

is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last, pretty much since 2015. He’s been the man behind it. So you’re talking, we’re into nine going into 10 years of him running it. And we get to tap into that knowledge. That’s going to be amazing.

Now think about this for a second. Would you buy a ticket just to see Robert Kiyosaki and Eric Trump? Of course you would. Of course you would. But we’re also going to be joined by Sean Baker. This is the best-selling author, the guy who invented the carnivore diet. Oh yeah. Dr. Sean Baker. He’s been on Joe Rogan multiple times. He’s gonna be joining us. So you’ve got Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow and

this is how we do our tickets here at the Thrive Time Show. If you want to get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money.

I totally understand what it’s like to be the tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket. Now, we only have limited seating here with the most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here that the legendary comedian Jim Brewer came to Tulsa, and we had 419 people that were here for 19 people. Yeah. And I thought to myself

that there’s no more room. I felt kind of bad that a couple people had VIP seats in the men’s restroom. Oh no, I’m just kidding. But I felt so I thought, you know what, we should probably add on. So we’re adding on what we call the upper deck or the top shelf. So the seats are very close to the presenters, but we’re actually building right now. We’re adding on to the facility to make room

to accommodate another 30 attendees or more. So again, if you want to get tickets for this event, all you have to do is go to thrive timeshow.com Go to thrive timeshow.com when you go to thrive timeshow.com, you’ll go there You’ll request a ticket boom or if you want to text me if you want a little bit faster service You say I want you to call me right now. I just texted my number. It’s my cell phone number

My personal cell phone number will keep’ll keep that private between you, between you, me, everybody. We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918-851-0102, 918-851-0102.

I know we have a lot of Spanish speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918-851-0102. That is not actually bilingual. That’s just saying Juan for a Juan. It’s not the same thing. I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show workshop? So Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show Workshop?

So Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here. Okay. Okay. You’re going to learn marketing, marketing and branding.

What are we going to learn about marketing and branding? Oh yeah. into you know so many people say oh you know I got to get my brand known out there like the Trump brand right you want to get that brand out there it’s like how do I actually make people know what my business is you can make it a a household name you’re gonna learn some intricacies of how you can do that you’re gonna learn sales so many people struggle to sell something this just in your business will go to hell if you can’t sell so You’re gonna learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So

we’re gonna teach you sales. We’re gonna teach you search engine optimization. How to come up top in the search engine results. We’re gonna teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors, and most people struggle with managing people. Why does everybody have to learn how to manage people?

Well, because first of all, people are, you either have great people or you have people who suck. And so it can be a challenge. You know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes and you’re really good

at selecting great ones. And we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going

to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time? gonna teach you personal finance, how to manage your finance, we’re gonna teach you time management, how do you manage your time? How do you how do you how do you get more done during a typical day? How do you build an organization? If you’re not organized? How do you do? How do you do organization? How do you build an org chart? Everything

that you need to know to start and grow a business will be taught during this two day interactive business workshop. Now let me tell you how the format is set up here. And again folks, this is a two day interactive 15. Think about this folks, it’s two days. Each day it starts at 7am and it goes until 5pm. So from 7am to 5pm, two days, it’s a two-day interactive workshop. The way we do it is we do a 30-minute teaching session, and then we break for 15 minutes

for a question and answer session. So Aaron, what kind of great stuff happens during that 15-minute question and answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens.

I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them and you go in there and they talk in vague generalities and they’re constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership and you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing.

And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to stretch

and to make it entertaining when you’re stretching. And this is a true story. When you get up and stretch, you’ll be greeted by mariachis. There’s gonna probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, there’s just…

You had a crocodile one time. That was pretty interesting. You know, I should write that down. Sorry for that one guy that we lost. The crocodile, we duct taped its face. So that, right, we duct taped it. It was a baby crocodile.

And we duct taped. Yeah, duct taped around the mouth so it didn’t bite anybody. But it was really cool passing that thing around and passing it. I should do that. We have a small petting zoo that will be assembled. It’s going to be great.

And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to U.S. Debt Clock, that identify as being self-employed. So if you have a country with 350 million people, that means you have less than 3% of our population that’s even self-employed.

So you only have three out of every 100 people in America that are self-employed to begin with. And when Inc. Magazine reports that 96% of businesses fail by default, by default, you have a one out of 1,000 chance of succeeding in the game of business. But yet the average client that you and I work with,

we can typically double the, no hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. And you say double? Yeah, there’s businesses that we

have tripled, there’s businesses we’ve grown 8x, there’s so many examples you can see at thrivetimeshow.com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the bestselling author of Rich Dad Poor Dad. You add to that Eric Trump, the man that runs the Trump Organization. You add to that Sean Baker.

Now you might say, but Clay, is there more? I need more. Well, okay. Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s

his financial wealth advisor? Who’s the guy who manages? Who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. And you say, Clay, I still, I’m not going to get a ticket unless you give me more. Okay,

fine. We’re gonna serve you the same meal both days. True story. We have we cater to the food. And because simple, I keep it simple. I literally bring in the same food both days for lunch. It’s Ted Esconzito’s an incredible Mexican restaurant that’s gonna happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff. She started that company in her home and now she sells millions of dollars of apparel and products. That’s rusticcuff.com.

And someone says, I want more. This is not enough. Give me more. OK. I’m not going to mention their names right now because I’m working on it behind the scenes here.

But we’ve got one guy who’s given me a verbal to be here. And this is a guy who’s one of the wealthiest people in Oklahoma. And nobody really knows who he is, because he’s built systems that are very utilitarian, that offer a lot of value. He’s made a lot of money in the uh it’s the uh it’s where you rent it’s short not it’s where you’re renting storage spaces. He’s a storage space guy. He owns

the what do you call that the rental the uh storage space storage units. This guy owns storage units, he owns railroad cars. He owns a lot of assets that make money on a daily basis. But they’re not like customer-facing. Most people don’t know who owns the mini storage facility. Or most people don’t know who owns the warehouse that’s passively making money.

Most people don’t know who owns the railroad cars. But this guy, he’s giving me a verbal that he will be here. And we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself a incredible gift, you want a life-changing experience, you want to learn how to start and grow a company, go to Thrivetimeshow.com.

Go there right now. Thrivetimeshow.com. Go there right now. Thrivetimeshow.com. Request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th. March 6th and 7th. We just got confirmation. Robert Kiyosaki, best-selling author, rich dad, poor dad, he’ll be here. Eric Trump, the man who leads the Trump organization. It’s going to be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible and there’s somebody out there right now you’re watching and you’re like, but I already signed up for

this incredible other program called Smoke Your Way to Thin. I think that’s going to change your life. I promise you this will be 10 times better than that. It’s like I picked the wrong week to quit smoking. Don’t do the smoke your way to thin conference. That is, I’ve tried it. Don’t do it. Chain smoking is not a viable, I mean it is life changing. It is life changing. If you

become a chain smoker, it is life changing. It’s not the best weight loss program though. Right, not really. So if you’re looking to have life-changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antis. I’m Clay Clark. And reminding you and inviting you to come out to the two-day interactive

Thrive Time Show Workshop right here in Tulsa, Oklahoma. I promise you it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.

 

Transcribed with Cockatoo