Jackassery | “Pull Up Your Calendar & It’s Going to Tell You What You Are Going to Do Tomorrow!” – Doctor Zoellner + Discover How Clay Clark & Dr. Zoellner Find the Time to Build Several Multi-Million Dollar Companies

Audio Transcription

So I’m going to go ahead and get the other one. so I’m going to go ahead and get my camera. And now… All Attention!

And now, a casting from the center of the universe and the Thrive50.com world headquarters. Let’s go. Presenting the world’s only business school without the BS, with optometrist and entrepreneur Dr. Robert Seldner and the Horace Hall Business Administration Entrepreneur of the Year in your ear, Clay Clark. It’s the Thrive Time Show.

Three, two, one, boom. Boom. Boom. Boom. It’s the Primetime Show. Three, two, one, boom.

Boom, boom, boom. Guess who’s back in your room? My name is Clay Clark. I’m the former SBA Entrepreneur of the Year in your ear, sent here by Scripps Radio. And today, inside the Box That Rocks, we have a cast of characters that can truly take your day from a negative to a positive.

We have Dr. Robert Zellner is back. Sir, how are you? Oh, it’s so good to be back in the box that rocks. I tell you what, you know when you’re home, there’s nothing like it. When you get home, you get to sleep in your own bed, you get your own stuff, you get to eat your Oklahoma Joes.

You get to eat your Oklahoma Joes. Joe, I’m kind of upset that you don’t have them all around the country, because now everywhere I go, I’m looking for those baked beans and I can’t find them unless I’m in Tulsa. It’s frustrating. It really is. It’s a problem.

Can I introduce our guy who’s inside the box that rocks? Who do not know who we have here? We have a living legend here. Well, to watch on Facebook Live, they’ve already got their eye candy. I mean, they’re already going, oh my gosh, who is that beautiful man? Who is that beautiful man?

He smells of burnt ends and meat candy. We had an email just fly in here. Someone emailed info at thrive15.com and they said, who is that person? Is today’s show about the human body? Is he real? Because I like that body.

Is he real? That’s a good show. Is he real? On the show, we have the founder of Oklahoma Joes. This man has sold two million smokers. That’s a lot of smokers.

That’s a lot. You round that up, that’s two million smokers. It is. Joe Davidson, sir, how are you? I’m great. It’s good to be here again.

I love it here. I know. It’s hard to be inside the box at Rocks. It’s like you’re being ambushed by two crazy people. You’re in the middle being sane. I’m making a Joe sandwich here.

I’m certain that I’m going to lose my sanity before the day is over. Wait, that’s assuming you had it before you walked in here, Joe. That would be a question for you to walk in here. There’s a question about it. All right, now here’s the deal, Thrivers, here’s the deal. Today we’re talking about this concept that is, it’s huge, it’s big, and you absolutely

can’t pass go. You cannot have success if you can’t master what we’re talking about today. Today is self-awareness. We’re talking about self-awareness and how to overcome your own personal jackassery. Now see, this is a deep subject because we’ve all, all of us deep within us, have elements of Jackassery. We all have elements of the dark force that binds the universe together.

This galvanizing, unifying, all countries, all planets, even other planets, countries, townships, people all over the world struggle with this thing called Jackassery. Well, Clay, I have a really serious question for you. I’ve wondered this now for a couple of years, and we’ve been doing business together now for a couple of years. We’ve been doing business together for a couple of years.

We’ve been doing business together now for a couple of years. We’ve been doing business together now for a couple of years. We’ve been doing business together now for a couple of years. I’ve never asked you that. The problem with the planet Klaytron that I was from is it basically was that, you know where Superman, where was Superman from?

What was it? Krypton or something? Yeah, Krypton. Yeah. Isn’t he like allergic to kryptonite? Isn’t that the deal?

Is that how it works? Well, it takes away his superpowers. Kryptonite. Yeah, and my planet, Klaytron, is made of jackassery, and it takes away the powers. Oh, that. Oh, I see.

So that’s why you fight so hard to eliminate it in your life. Now I get it. And so Joe, I want to ask you a question here. I want to ask you this question about jackassery, okay? You have met some really talented people in your life. Some really talented people.

I mean, there’s a lot of people out there, if you’re listening right now, we have some of the most talented listeners on the planet. Some people are good at painting. They’re good at graphic design. They’re good at video. They’re good at making food.

Insert the thing, they’re good at making the thing. But have you ever seen somebody who just can’t have success because they just can’t get their own personal jackassery in control? Have you ever seen somebody struggle with that? Or have you ever struggled with jackassery?

I would say that I’m the picture of jackassery possibly. Wow! In some aspects, you know. The poster child? Finally, finally you have to wake up someday and say, this is what I’m good at, this is what I’m not good at.

I’m going to bring people in, I’m going to hire talent that is good at something that I’m not. So here’s the deal, for anybody listening right now, if you’re listening today and you’re going, okay, okay, so this shows about self-awareness and how do I fix these limiting factors in my own life that are causing me to get nowhere quickly. What are these things?

Well, guess what? In the book Jackassery, which you can buy on Amazon. We list out all 41 of these areas that are just wealth Destroying and so today we’re gonna hop right into I’m gonna go to this first one here Z This is your ability to manage your time and the end in the increased responsibilities that come with being a leader So you see you got there and you start a business or you want to yeah And once you start selling something now you’re in business. Oh, yeah, if you sell enough of it, now there’s two people who work there, you and someone else.

Now you have employees, and now your inability to manage your time efficiently becomes a huge problem. A huge problem. Huge! So please educate us. If I’m listening right now and I’m going, okay, I am struggling with time management,

what feedback would you have for the thrivers out there? Well, I’ll tell you what, it’s one of the biggest things I hear when people start out of business, or they want to start a business, or they’re thinking about starting a business, is, I don’t have time. I don’t have time. I don’t have time.

I’m like, wait a second, is your day any shorter than all the other people in your life, all the people that are out there doing things? Wait, they’ve got like 27 hours and you only have 24? Well, at Oswald’s Bagels, I personally make every single bagel myself. Some of the small bagels and the large bagels, I make all the bagels, and I actually buy all the items at Sam’s, because only I, only I can get the items at Sam’s

the way I do, and they have samples on Saturday. Because you have the Sam’s card. The point is that we all have 24 hours. Now you’re in control of what you do with those 24 hours. I disagree with that. Let me just… Okay, I’ll give you that.

Okay, well, the planet Claytron, they may have more. Their days may be longer, but here on Earth, where we’re currently living, we have 24 hours a day. Now here’s the thing that we’ve learned and here’s the thing we teach. We teach on Thrive15.com, we teach at our in-person workshops, we teach at our one-on-one business coaching.

Here we go. Yes, that’s right. ThriveTimeShow.com. You get on it and you get all the details of what I just said. We teach time management. And what we’ve learned is that you only do the things you have scheduled.

And so scheduling is very, very important and very, very purposeful. In other words, if you pulled up your calendar and I asked you, what are you doing tomorrow? And you said, you know, I am, I’m not sure. I am. I’ve got a few things to do. I was going to go to Bed Bath & Beyond for an hour or two and see what’s going on.

I’ve got to go get some more coffee, K-cups. I’m going to go to Oklahoma Jones for seven hours. If I get hungry, I’ll go eat some burnt ends and some baked beans. The point is, is that if you look at your calendar tomorrow, open it up right now, just pull over to the truck stop. I know you’re driving to work.

I’m going to get it. Give me a second. I’m getting it. You’re ready. Pull over, pull up your calendar, open it up, and it shows you what you’re going to get done tomorrow.

All right? So pull up, look at it, and say, oh, well, there’s nothing on it. But there’s so many Facebook friend requests to respond to, and there’s a picture of a cat. I’ve got a lot of Instagram pictures I’m going to double tap. I get it.

I know there’s stuff we can do. There’s TV. I know you’re DVRing probably Bachelor. I mean, it’s on right now. That’s a thing. Hey, wait a second.

I want to binge watch Wise Wizard. Wise Wizard, I want you to get real and raw with us for a second. All right, someone’s listening right now and this is the question they’re going to ask. I’m holding up my phone for the Thrivers. I’m going to hold it up here. We’re on Facebook Live.

I’m going to hold it up here. It says right now it’s 12 o’clock. I’m going to hold it up here. I’m going to hold it up here. I’m going to hold it up here. It says right now it’s 1229.

This is the truth canon. 1229. Let me pull it up one second here. Thrivers, I realize that if you’re listening to a radio show and then you can’t see anything, those kind of delays might get a little frustrating. But calm down.

Get on Facebook Live to watch it. Here it is. I have 24 missed text messages in the last hour because I’d been in a meeting. And so, but the thing is, is that I used to, back in the day, this is what I would do. I would be in the meeting, and I would go mentally out of the meeting, but physically be in the meeting.

Yeah. So I’m mentally not present, but I physically am. Yeah. And so I have a meeting, but I didn’t get anything done because I wasn’t focused, and then I’m trying to call people back. I’m frustrating everybody.

Bad things happen. You’re listening to The Throckton Show on Talk Radio 11. So I want to ask you, Zee, and then I want to ask Joe the same question. on Talk Radio 11 Sessions. That Clay Clark guy keeps talking about the yoga pants epidemic going on at Whole Foods. I’ll send him a message.

Where do you set the boundaries? What do you do? How do you do it? Well, what you do is you put up with that, you answer that, you encourage that at your time and your leisure. In other words, like you said, you have 24 missed text messages.

Why aren’t you panicking right now, ducking off the radio show and answering them? I’m so sorry. I got to get out of that. I feel bad. I’ll never miss your text message again. I mean, God forgive me.

Well, the thing about it is that you are purposeful in that, that you are setting that aside right now and you know you’ll get to it when you get to it. Very few times, and I’m old enough, Clay, this is going to shock you. It’s going to shock you. Shocking? It’s probably somebody out there right now just pulled in a truck stop, still trying

to take some notes on time management right now. I remember life before cell phones. Holy crap. I know. What was the world like? I know, it barely existed.

We had horses and buggies and carts. We walked a lot. When Moses was teaching you algebra and you rode that dinosaur to the schoolhouse, what was it like? It was a stegosaurus, I think. Oh, nice.

Yeah, I think that’s what it was. And he was very friendly. His name was Billy. Billy? Wow. Billy.

And, you know, it’s a sad thing they’re all gone. I don’t know where they went, but it’s a sad thing all those dinosaurs are gone. Do you remember that song about the stegosaurus back in the day? My name is Stegosaurus. I’m a funny looking dinosaur. You remember that?

I can’t say that I do. No? Really? But it sounds like a really, really good song. I just learned it last Thursday. Now, Joe, I want to ask you this.

All Stegosaurus-themed songs aside, how do you handle it? Because you love your customers. People call you all the time. I met you back in the day when you were selling two smokers. You wanted to call both people back. That was back when they cooked with wood, wasn’t it?

I think so, yes. Back in the day. Back in the day. Back in the day when people were people. The thing was, when you’re selling your first 10 or 20 or 40, I’m sure you wanted to have that relationship with every customer, but how do you scale that?

When you’re selling 2 million, how come you weren’t up all night crying, frantically trying to return everybody’s calls? How did you do it? Well, you know, I think number one was that schedule is so important, but my routine was so important to me. Oh, come on.

Preach it. Come on now. It really was. So I set time aside when I would have the opportunity to return that text message. I’d set time aside that I could spend with customers, but I also would set time aside where I’d take care of performance, where I’d look at cost of new units, at production

efficiencies. Oh, now you’re just talking business talk. That’s really, it’s so… It’s business time. Focusing on that routine and getting into that routine was the only way I could really manage myself. Now Thrivers, I’m going to tell you, the other day, the Patriots have…

Oh, no. By the way, do you see my new uniform? Do you see what’s coming in here? That’s the Thrive Honey Badger. I love that. I know the Honey Badger.

I know. I love it. I’m going to go red, white, and blue with them, though. It’s got a pro-America theme here. Yeah, America. And I’ve got the patches coming in.

I’ve got the hat. It’s going to be the same kind of twill. I’m working on the whole thing. I’ve got to get mine. You’re going to cut my sleeves off, right? That’s right.

Because I’m Belichick. You’re Brady. That’s our deal. You’re going to love this whole deal. OK. So the thing is, though, is on Sunday, I’m watching the game, and I’m having shrimp creel.

And do you know why I’m having the shrimp creel? Because it was what was being served? No, because every playoff game the Patriots play in, I am methodical about having seafood that’s progressively hotter as we get closer to the big game. So it’s heating up. Some people don’t shave their beards.

I can’t grow a beard, so I have to do my own thing. But the thing is, I wasn’t returning customer calls. I wasn’t at the workshop. I wasn’t doing the radio show. I wasn’t because that was something we scheduled. And the thing is, all those other things are important, but everything’s not important

at one time. Because if you can’t focus, then you’re not going to get anything done. And so when we come back, Zee and Joe, we’re going to be getting more into these wealth-repelling things that could really, really be hurting your business and you might not even be aware of them. And so when we come back, we’re gonna get into some

of the top, the top wealth repelling things that are causing, I would say the leading causes of Jack Astery in Tulsa. Z, the leading causes. You don’t wanna miss this, I tell you what. If you get your hands around this show,

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Live, local, now, you’re listening to the Thrive Time Show. Hello, Oklahomies. Welcome back to the Thrive Time Show on your radio. Hello, people from Tennessee. Welcome back to the Thrive Time Show. People in Illinois, welcome back to the Thrive Time Show.

And away we grow. Grow? Grow. Yeah, we’re going to teach you how to make your wallet grow, okay? Today’s entire show is about teaching you how to vaccinate yourself against this wealth-destroying disease.

It’s terrible. It’s an insidious disease. It’s a disease that’s killed businesses all over the world for years, and it is called Jackassery. Now, Jackassery, it has this power. Cosmic habit force that destroys

dreams But yet binds the universe together in a way that we haven’t seen since the force and Star Wars It’s a bad thing when you when you have Jackassery at work Z it could destroy your wealth when you don’t know what you don’t know when you don’t know what’s killing you it could kill you I tell you what two things one. I’m glad they came out with another Star Wars movie, make it relevant again for all the Star Wars nerds out there.

I want to leave with that, yes, thank you. And number two, business coaching is about teaching people what to do. In other words, we’re here to help coach you up on how to start and build a business, a successful one, that you can then do all the things, your bucket list items that you want to do in your life, have time freedom, financial freedom. That’s what building a business is about.

But as much as teaching you what to do, a good business coach, and we’d like to think that we might be above average, I don’t know, I mean Clay’s probably the world’s best, but anyway, it’s also teaching you what not to do. If you’re doing everything right and you’re still doing some of these moves we’re going to go over today. And there’s so many of them. We’re going to work on them.

We’re going to teach you what not to do also. Because you see, just like Joe here, perfect example, Joe Davidson of Oklahoma Joe’s, a fine man, a great guy. He built a bunch of smokers. And now he has Oklahoma Joe’s barbecue restaurants here in Tulsa. Great three great locations.

So if you’re wondering what to do for lunch today, you’re sitting there thinking, hmm, I just got in my car. I’m a little hungry, where do I go?” If you’re in Broken Arrow, go over by the Bass Pro Shop. Oklahoma Joe’s right there, boom. If you’re in South Tulsa, 61st and Sheridan, boom.

If you’re downtown, you can go next to the iconic Canes Ballroom. I don’t think there’s a concert going on during the day, but they’ve got Oklahoma Joe’s Barbecue right next to it, Monday through Friday. We had a quick update here from Yoda. He had some things he wanted to comment here about Oklahoma Joe’s. Because a lot of people are saying, I’m going to try to get over there.

I’m going to try to make it by… And they love the show. A lot of people say, I love the show, Clay, I’m so glad the show’s on. Well, you know what, the show’s not possible without Oklahoma Joe’s and our great sponsors. And so, you know, Yoda had some things he wanted to say. So here we go, here we go.

No try, just do. No try, just do. Must have baked beans. Baked beans you will have. In due time, take you to them, I will. So the thing is, we’ve got to get over this.

We can’t just talk about getting over this. It can’t be a thing where we’re saying, listen, there’s a difference between a high-pressure pitch and a declarative statement. You will go to Oklahoma Jones, and you will enjoy it, because it’s a life-changing… We have a bet. See, we challenge the listeners to a bet every time.

Absolutely. And I’ll tell you what, if you’re in Chattanooga, I’m sorry. It’s a longer trip. I’m sorry, I’m going to get Joe. You know what? Joe needs to open up a store in Chattanooga.

Let’s encourage him to do that today. High pressure. You need to open up a Chattanooga right away. Yeah, wherever the show goes, so goes Joe’s. So goes Joe’s. I love Chattanooga.

Who doesn’t? I mean, it’s great. Everyone loves it. I just love the name, too. Chattanooga. It’s just a cool name.

It’s fun to say it. It’s fun to say it. Now, Thrivers, there’s this next wealth-repelling disease. This is kind of a sign, a symptom of jackassery. And I’m telling you what, this one here is tough because it seems like, that seems kind of a mean thing to say, but here it is.

Point number five. Ask yourself right now, Thrivers, listening, on a scale of one to ten, ten being you are the search engine wizard. And one is you have no idea what you’re doing and you’re at the bottom of the Google world. You’re the bottom. You’re like page two of Bing.

That’s how bad it is. You’re not even on Google. You’re on page two of Bing. So if you’re listening right now, Thrivers, and you’re going, I have no idea how to get to the top of Google, things are going to get kind of tight and you’ve got to get frugal sometimes unless you have viral word of mouth.

So Z, I’m going to start with you. I want to ask you this. Why is it so important for everyone listening to know how to get to the top of Google? From your point of view, what would be your little, you know, why do you feel like people need to know how Google works? You know, the thing that upsets me the most about Google, the thing that really, really

irritates me, the thing that I go, when I think about Google, you know what it is? What is it? That I didn’t think of it. Holy cow! Oh, you didn’t think of it. That’s such a beautiful idea.

These dudes are just… You know what they’ve done is they’ve made a ton of money, God bless them, and all they’ve done is allow you to find the thing that you’re trying to find. Yeah. That’s it. That’s it. Real quick.

It’s just like putting up a sign like, go this way. And then they just make copious amounts of money. That’s what’s so great about this country. That’s why I love living on planet Earth in the United States of America. Because dudes can come up with that idea and do what they did and then bam. Now back in the day before Google, there was a way to market your business.

There were different ways to market your business too. Oh, okay. But Google is now a new thing. But I do want to ask you this. I want to ask you, Joe. When you first started marketing your business, did you go yellow pages or trade shows?

How did you market your business when you were first getting started? First getting started, I actually came and made personal calls to retailers. What? And then from that, trade shows. Cold calls? Cold calls.

That just seems crazy. To people you didn’t know? You know what? All you’ve got to do to know me is to love me. Now, Thrivers, we’ve had a lot of Thrivers who’ve been asking if we would be willing to do the Cold Calling Olympics again.

We did that on the podcast and it was a hit. The Cold Calling Olympics, where I actually play recorded audio from my days back in the day when I made cold calls, when I ran DJ Connection, of me actually making the calls. And I have some of those archived, and they’re epic. But when you know how to make a cold call, and you know how to get someone to call you back who doesn’t know you, it’s a super move.

And then when you can talk to someone on the phone that you’ve never talked to in a way that makes them feel like you’re not a cold caller, and then when you can sell something to someone that you have never met before, and you can do it in a way that doesn’t feel all scammy and high pressure, it’s a beautiful thing. It’s a dark art. It’s kind of a dark art.

I would say that’s on the dark side of the force, the cold call move. That’s a questionable power. Oh wow. It is, and you can master that. I’ll tell you what, you can, that’s one of the moves, but going back to Google a little bit is that it is so relevant right now.

And if you’ve had your business for any length of time, you may have had before Google was the impact that it is. And you may be saying to yourself, why am I not as busy? Why are my numbers not as strong as they were last year? Why are my kids so skinny? We’re still greeting people at the door.

We’ve still got our scripts to answer the phone correctly. It doesn’t seem like the phone’s ringing as much. It doesn’t seem like things are happening. I still have my ads that I’m running in the local school, you know, booster pay. I mean, I’ve still got the things that I’m doing. I’ll tell you what, if you go right now, pull off, if you’re driving, don’t do it while

you’re driving. Yeah, don’t do it while you’re driving. Google your business, if you have a business, and look at where you are on the Google, where it shows up on Google. If you’re not on page one or two or three or four or five or six or seven or eight or ten or twelve or thirteen or fourteen or fifteen or sixteen or seventeen or eighteen or twenty

or twenty-five or twenty-four or thirty-five or thirty-six or thirty-seven or thirty-eight or thirty-eight or thirty-nine or thirty-nine or thirty-eight or thirty-nine or thirty-eight or thirty-eight or thirty-nine or thirty-eight or thirty-eight or thirty-nine or thirty-nine or thirty-eight or thirty-eight or thirty-eight or thirty-eight or thirty-eight or thirty-nine or thirty-nine or thirty-nine or thirty-nine or thirty-nine or thirty-nine or thirty-nine or thirty-nine or thirty-nine or thirty-nine or thirty-nine or thirty-nine or thirty-nine

or thirty-nine or thirty-nine or thirty-nine or thirty-nine or thirty-nine or thirty-nine gift for all the listeners. We’ve never done this like this before. We have a gift for every listener. When we come back, it’s going to be a game changer, and it does relate to Google. Wait a second, I’m on page seven. There I am. I’m on seven! Page seven! You’re on seven!

I’m on seven! Now, Thrivers, when we come back, we’re going to give you this gift to every single Oklahomie listening. Stay tuned for Christmas It’s the secure file sharing and storage solution that employees and IT administrators trust. You get as much space as needed at no additional cost. You get unlimited file recovery and versioning, basically creating new versions,

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Again, Dropbox.com to get started. You’re listening to the Thrive Time Show. Alright, Thrive Nation Oklahomies, welcome back to the left coast of the Arkansas River. You’re listening to the Thrive Time Show during your afternoon sponsored by Oklahoma Joe’s Bay Bank. We’re broadcasting from the box that rocks inside the Thrive15.com world headquarters.

And I’m telling you what, it is a beautiful day, a great day to be an American. And before we went to that break, I was telling you, I was telling you Thrive Nation, we have a great day to be an American. And before we went to that break, I was telling you, I was telling you Thrivers, we have a special gift. We’ve never done this gift before.

It’s for all the Thrivers. If you’re listening right now, and this gift is going to be worth about $600 for everyone listening. It’s a $600 gift. Did we discuss this? Because, I mean, are you, what do you, I mean, well, here’s how the math works.

Am I going to have to write a lot of checks? No, but here’s, here’s how the math works. I’m a little scared. Here’s how the math works. Here’s how the math works with this. Once people have seen what’s wrong with their website, they usually want to fix it.

You know, that’s very good because a lot of times in life you don’t know what you don’t know. It’s like a medical checkup for your website. Here’s the deal. About three quarters of you listening are going, I don’t have a web guy. I don’t have a graphic designer.

I need someone to do it for me. I don’t have an IT department. I don’t have an IT department. And then someone else, like a quarter of you, say, hey, now that you’ve brought this up, I can fix it myself. So we can help you, Thrivers, if we can help you as a client.

We’d love to help you. But here’s the challenge. So I’m goosy with what you’re going to say right now. Step one, you must go to Oklahoma Joe’s. So Oklahoma Joe’s, where are your two locations? You can go over by Broken Arrow next to Bass Pro Shops.

Just right up the other 61st and Sheridan. That’s two. That’s one, right? And then at the Canes Ballroom. That’s three. Iconic Canes Ballroom. Unbelievable. That’s more than two. That’s three. That’s well, that’s just math. Now you’re just throwing math. Okay, so you go over there. Just using math. Then

step two, once you get over there, there being one of the three locations of Oklahoma Joe’s, you got to buy something. Now, if you want to buy a cookie, you want to buy a barbecue baked beans, the world’s best baked beans, by the way. Certified. Anything. You’ve got to buy something.

Don’t just be taking things. We’ve got to buy something. Then get your phone out, take a photo of it. Just take a photo of it. Of the thing I bought? Yeah, the thing you bought with the receipt.

Or the receipt. Let’s take a photo of the receipt. And then you just email that receipt to info at thrive15.com. Go in slow so you can write this down. Email info at thrive15.com. And then email us a link to your website.

We will do a full battery of tests on your site to show you what’s wrong with it and how to fix it and then there’s no strings attached. There it is. Wait, wait, wait, wait, wait, wait. Are you telling me that if I go to Oklahoma Joe’s and buy anything, anything, take a picture of the receipt.

Yep. And if Joe Davidson’s here, I’ll never take a picture of him because he’s a beautiful American. Boom, boom, right there. But I’ll take a picture of the receipt, I’ll email it at info at thrive15.com, and then also put a link to my website on there. And you will run a full battery test, no charge, no strings attached.

It’s about a $600 value. And you’ll tell me what’s wrong with my website. Or you might say, your website is perfect, it’s wonderful, you’re a great American, nothing needs to be done. Or you might say, there’s a few issues. Yeah, and not only are we going to do that for you, but Joe, what is the cheapest thing

you have on the menu right now? What’s the thing on the menu right now that you say? You know, I’m going to tell you, you can go in there at any lunch time and get a huge sandwich, a side, and a drink for only $8.49. Wow! $8.49!

That’s a great deal! $8.49 to get $600 worth of diagnostic testing done? I mean, that’s like, is this real? You guys are pulling my leg. And I think there’s a lot of these late night shows, late night infomercials that kind of overhype stuff.

Yeah. And I don’t want to be accused of that, but I can say this. It might be a slight hyperbole, but one of those lunches that you serve for $8.49 is worth millions of dollars if you’ve never had it before. It’s that good. I mean, it’s almost that good.

I mean, it’s a million dollars. It’s what’s priceless, really. You can’t say millions. But you could say it’s priceless. Well, you could say that because once you get a bite of those baked beans, it’s pretty much a game changer.

I mean, it’s game over. Game over. Game over. I mean, award-winning. Certified the best. I love it.

Award-winning. Now, Thriver’s this next form of jackassery that is absolutely, it’s wealth-destroying. If you’re totally clueless of this… Now, wait a second. Clay, Clay, Clay. Yeah.

I just turned it into the show. I’m at lunch, I just got in my car, I just flipped it on, and you use this term, Jack Astry. You just kind of throw it out there as if I know what it means. Where did you get that? I know your book, Jack Astry, is an awesome book, by the way.

I was looking back at patterns in business, and I was discovering that there’s many times where somebody has a checklist they need to do. Okay? Okay, all right. I’m following. This just happened two weeks ago.

I’m in a meeting with a client. Okay. And this guy comes in and I said, did you do your checklist? And the guy says, I did not do the checklists. And I said, why did you not?

And I’m not his boss. He’s just a client I’m trying to help. Sure, sure. And I said, why did you not do the checklists? And this is not talking to the owner. I’m talking to one of the employees of the owner.

And he says, he turns to the employee, the employees there, and the employee says, I pre filled out all the checklists for the year, so I would never forget to fill them out. And I said, so you pre filled out the checklists so you wouldn’t forget to fill them out, which is why you’re forgetting key steps. And I almost can’t stop laughing because I realize the presence of jackassery from the root word jackass is so prevalent. And then I and then I said, how do you, my friend, remember to pay your rent? And he says, that’s a good point.

And he looks and you know that he has not paid the rent. And I just reminded him, this is the kind of jackassery I’m talking about. And this is there’s no other way to describe it. You could say forgetfulness. You could say ignorance, but really Jackassery is the best way to explain just not knowing enough about the world around you and it’s hurting you.

It’s Jackassery. Broadcasting live from the center of the universe, you’re listening to the Thrive Time Show. And I used to suffer from Jackassery so much. I was out there trying to grow my DJ business with no clue of anything. I didn’t know how the universe worked. I wasn’t aware of how to sell things.

I didn’t know how to build a website and so I struggled and so Z this next form of jackass rate so dangerous is Not using social media effectively to market your business just not using it You know, it’s a shame because I’ll tell you what to make it so affordable I mean we have generated leads for companies for pennies on on the on the leads really Yeah, and then those can turn into thousands of dollars for the owner

I mean if you get to where you get social media, i.e. Google optimization, let’s just start there. Let’s just start there. I mean, this is step one. If you can get to the top of Google, and there’s ways to do it, it’s not rocket science, unless of course your business is rocket science.

Which case it would actually technically be rocket science. But short of you building rockets for your business, okay, or the science of that, it’s not rocket science. And so you get to the top of Google, and it can be millions of dollars. It can be game changer. It can be…

Millions. I’m sitting in a hot tub up at Winter Park watching the people skiing down the slopes. While other people are suffering from… Drinking a beverage of my choice. Jackassery. Living the dream.

Yeah. Or I could be, you know, working for the man, punching the time clock and just hoping one day I catch my break. Hoping that Jack Assery, my lottery ticket, they’ll call my numbers. Now Thrivers, here’s a good example

of social media working for you. So I want you to rate yourself on a scale of one to 10, how effective are you at social media marketing? 10 being the best, one being the worst. Here is an example. Right here in Tulsa, there’s a wonderful business

called Tip Top K9. Tip Top K9. If you’re listening right now, Tip Top K9, how you doing? How you doing? How you doing? How you doing?

Now here’s the deal. We have Ryan and Rachel. They’re a husband and wife team. True story. They have a special they’re running on Facebook right now. If you’re trying to get your dog trained, they do it for, it’s a dollar for the first

time you have your dog trained. If you like it, you can move forward with their dog training programs. And they are literally having dozens upon dozens of people every week who are reaching out to them and finding them for the first time saying, thank you so much, I didn’t even know this existed. And that’s all for, in this case, it’s about 50 cents a lead.

So this is unbelievably affordable stuff here. Yeah, exactly. And we’re here to teach you the moves. So keep listening. Thrive Time Show’s coming back. But also Thrive15.com, ThriveTimeShow.com.

We’ve got all the answers to your questions. Come back with some Oklahoma Joe’s baked beans. Stay tuned. For the professional looking man out there, this is for you. Are you tired of waiting for hours in disorganized barbershops around town? Are you maybe looking for an upscale haircut experience instead of being treated like a

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to book an appointment today. You’re listening to the Thrive Time Show. All right, green country, welcome back to the Thrive Time Show during your afternoon. This is the time when you can be a true American. One, you can have some Oklahoma Joe’s baked beans, the world’s best baked beans. You can go buy those. You can do that.

You can take advantage of your freedom, your economic freedom. You could buy it. You could take those baked beans with you into the lobby of Regent Bank, one of our generous sponsors, Regent Bank. And people will begin to congregate saying, are those for me? What does that smell like?

Are those for me? And you look and you say, no, they’re not. These are for me. And then you get out some of your brisket, you know, and they go, is that for me? No, just bought enough for me. That smells like money.

Yes, I’m in a bank, so that’s why it smells. And then pretty soon your popularity starts to gain, and then that’s when you want to start negotiating terms on the next bank loan. Right there when the guy across from you doesn’t have what you want. Then you say, hey, could I get a better deal here at Regent Bank if I were to give you these?

I mean, people have given, I mean, back at the Bible there was the story of Jacob and Esau. God gives away his whole blessing for some stuff, for some soup. There’s people out there willing to give you a great bank loan in exchange for those baked beans. I’m not, not knowing Regent probably, but other banks probably would. No, that probably would.

They’re that good. And they’re that good. We do the baked bean challenge. I mean, if you’re here in Tulsa, drive over Oklahoma Joe’s, three locations, Broken Arrow, by the Bass Pro Shop, 61st and Sheridan, next to the Cain’s Ballroom, they’re downtown. Get some whatever meat, accoutrements you like.

Ooh, accoutrements. Accoutrements. My personal favorite is the burnt ends. Oh. But you can do some burnt ends, you can do, there’s lots of meat choices, but then you also get the baked beans.

And you pop that little, you just pop some of that in your mouth, mmm, savor it. And if it’s not the best baked beans you’ve ever had, you just get right in your car, you drive right to the Thrive15.com headquarters here on the left bank of the Arkansas River in the Riverwalk establishment, where the second building just north of the big golf flying tee thing. You stop there for a moment.

Stop that. And then you can walk in, knock on the door, where’s Clay Clark? And you can say, those weren’t the best baked beans, and he will give you a copy of his book free of charge, no wrangling, he won’t even try to Indian leg wrestle you. He’ll just give you the book, he’ll sign it, high five you, and if you say, you know what, those are the best baked beans, he’ll still give you the same book, and he’ll high ten

you. So far I’ve never had to give a book for someone who has dared to spread the dishonest rumor that they are not the best irrefutable baked beans ever, because they are. But you would only know that if you have them, though. So that’s the thing. They’re award-winning.

I will say this. For those of you listening out there that were offended this weekend, first of all, I’m sorry. We had, for the year, for 2017, we had our first in-person workshop, and Clay got a little loud. And you know what, if you’re listening out there and you were offended by that,

and you were like, what’s that noise? What’s that noise? It sounds like an energetic young man doing I don’t know what. Sounds like heaven. Is that heaven? Is it the end of the world?

What’s happening? I hear this noise. This must be the best noise ever. Sounds like an enthusiastic young man. I don’t know what he’s doing. And all those people down there, chanting, yelling his name and cheering.

We’re sorry, we’ll work on the noise for the next workshop. Piper, Piper down. You’re giving me a 10 and I need about a 7, young man. Yeah, we were trying to pull it down a little bit. Now Thrivers, we’re talking today about self-awareness. And it’s so important that if you’re listening right now

that you are self-aware. So I’ll give an example. Many of you are watching right now on Facebook Live and you may say, why do you have a Honey Badger sweatshirt on? Well, first off, I’m a…

Yeah, why do, what, yeah. The Honey Badgers are official mascot at thrive15.com. I knew that. It’s indicative of the tenacious spirit we have as a company and a tenacious spirit that you have to have as an entrepreneur. Because you have to be just unbelievable tenacity, unbelievable resilience to be a successful

entrepreneur and that is what a honey badger is. But the thing is, I’m aware of it. I’m aware of it and so therefore I could fix it, change it, move it, do things with it. But if you’re not aware, it’s hard to even know what’s hurting you. So, this next area, I want you to rate yourself on a scale of 1 to 10 on this area, Thrivers. 10 being you are awesome at sales scripts.

This is on point 10 of the book Jack Astory that I wrote. You can buy it on Amazon.com. Point number 10. 10 is you have tight sales scripts. It’s so repeatable that your sales don’t decrease at all when you’re not on the phone. Well, I don’t write it down.

I feel like that’s restrictive. I feel like I can’t be flexible in the conversation. I like to just kind of play it from the hip. You never know who’s on the other line. You don’t know who’s answering the phone. If that’s the mindset you have, what you end up doing is you end up creating a job and

not a business. A business creates time freedom, but a job creates a lot of work just for you to do. No one else can do it. It’s not scalable. Therefore, you exchange all your time freedom for financial freedom. But if you want to have both time and financial freedom, you’ve got to build repeatable systems.

So you’re saying, let me get this right, Clay. You’re telling me that if I write it down, if I work on it, if I edit it, if I write it down, I give the final script, I go, okay, this one has the highest chance of getting done what I want to get done, i.e. sell the thing to somebody I don’t know. Right. Okay.

So you’re telling me if I write it down and then edit it, get it all just right, and then I can hand it to somebody else. Like right now, if I said, okay Joe, because we’ve got Joe Davidson on the show right now, Oklahoma Joe’s Barbecue. So if I gave him that written script that said, Joe, I would like for you to now make this phone call and say these things, then I can have other people do it.

It’s not just me. It is weird. It’s weird. Here’s what Joe did. Joe sold two million smokers. A lot of people want to know, oh wow, what kind of car did you drive?

How big is your house? These are questions. But I always want to know, how did you do it? He talked about this video series. We’re going to get into it in a minute. He made some videos that he was able to use to market the business.

Broadcasting live from the center of the universe, you’re listening to the Thrive Time Show. Now I want to ask this question to you, Joe. Were the videos, did you make videos that were tropical themed, and it was just you and a Speedo, and you’re going.

You’ve obviously seen them before. Hello. Oh yeah. Welcome to Oklahoma. Hey man, I’m Joe. I’m here to cook some meat for you, man.

Come on, come along. We go to the island beach to make a video. My body is my wonderland. That’s how I sell it. I’ve got to put some sunscreen on first, man. Just help me out, man.

Okay. Okay, now, seriously, what were your videos like? You know, I felt like it was so important that our dealers, the people that sold our smokers to consumers, knew how to be a world champion barbeque. And they could convey that information on telling everyone how to be a world champion in your own backyard.

So, you know, we scripted it, but then we videoed it and we showed them how to be an expert on how to use smokers, how to cook with them, and how to get the results to make you a world champion in your own backyard. And it was scalable. In the boardrooms and in the classrooms of every one of these dealers that I had. Some of them were huge.

Sam’s Club, Lowe’s. Wait, wait, wait, I’ve heard of these places. You’re saying that you have sold your products in Sam’s? Absolutely. They were my first big dealer. Sam’s?

You said Lowe’s? Lowe’s, yes. Lowe’s? I mean, these are major companies that you used this system to sell your… Okay, okay. Time out, time out, time out, time out.

You must lose your uncle, run Sams. Come on. Come on. You’re really a Walton. I mean, something. I mean, you can’t just go up to these big boxes and say, hey, I got a thing about a

thing. Will you sell my thing? How did you get into Sams? Tell us that story. You know, that was the most unique thing. I truly did.

I grabbed a smoker. I loaded it in the back of my truck. I drove to Bentonville, Arkansas. You drove? In your car? And I pulled up in front of Sam’s Club headquarters.

And I walked in and I said, is Mr. Walton available? All right, well, there you go. And they said, do you have an appointment? And I said, no, I don’t, but I’ve got a smoker. I guarantee you, he’d want to see. And the next thing you know…

Sure, we’ve got a smoker in the building. We’ve got a smoker in the building. You did this? This is a real thing? This is a real thing. And he and a guy named Gary Myers, his head buyer for Durable Hard Goods, walked down

and he said, Joe, this is nice to meet you. I can’t visit right now, but Gary Myers can. We stood around this truck. We talked about this unit. He said, how many of these smokers do you think you could build? And I said, you’re talking about a week, a day?

And he said, a year for us. And I said, I bet I could build 10,000 of these. And he says, I’ll take 10,000 of those. Oh My bad just have to wait a sec. Wait a sec Wait, let me get this straight you you took a smoker and put it in your vehicle And then you drove to Bentonville, Arkansas and you camped out unannounced

no appointment and you walked in the lobby and you just made yourself known that you were there and You you got a little walk by meeting and then from that meeting, you sold 10,000 smokers. Am I hearing that? You heard that exactly right. That right there, Clay, that is a little slice of, I would say barbecue, but that’s a little slice of America right there.

I can’t even handle it. It’s amazing. Now, the thing is, I think a lot of people are listening and they’re like, I thought I had to go get a government grant. I thought I was going to wait. You know, with the new president we now have, all the things are just going to happen for

me. I mean, I’m waiting for my uncle to make the connection. I’m waiting for my friend to make the call. I’m waiting for thrivers. Let me tell you what. The one thing you cannot do is wait.

Your destiny, your success is right there in front of you, but you have to take the action. If you don’t sow the seeds, you cannot reap the harvest. And we come back, Oklahoma Joe is going to be breaking it down and giving us more knowledge bombs, teaching us how to get our product into Sam’s? What?

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Go sign up right now. Hey, Thrive Nation, what is going on? Welcome back into the conversation. Today, we are talking about something that I think you’re going to want to know about something that you this is this is this show really see today’s shows really all about you the listener it’s about how are teaching

you how to grow your business and take it to the next level because it starts with you and this little thing called self-awareness and so we’re talking from the book I wrote called Jack assery that you can buy on Amazon.com. But we’re talking about these things that if you’re not self-aware that they are limiting your business growth,

then they’re going to limit your business’s growth regardless of whether you know about them or not. So it’s like, if you don’t know about it, it’s still gonna impact you. And so see, the best example I have of this is when I was in eighth grade, I had choir.

Choir class. Well, this is how choir class happened. In Minnesota, some smart guy said, moving forward, you basically, every boy and every girl must have some type of music class. And so I teamed up with all the guys and I said, guys, here’s the deal. We’re going to mess the system up.

Because I’m an eighth grader, I’ve always been sort of a leader guy. No, no, you would not do that. Joe, you’ll like this story. So I pulled the guys, let’s all sign up for choir. And they’re like, what? I’m like, well technically we get to choose, you know, woodwind or percussion, but let’s

get every single male to do choir. Like let’s focus in on it. Because we’ll overwhelm them, they’ll be shocked, it’ll be chaos. Shock and awe. And they’re like, let’s do it. So most of us did choir.

So it’s like all, a bunch of us in choir. I mean, we’re talking about a school of 200 people, like 80 dudes in choir. In choir what we used to do is Mr. Anderson was our teacher and he kind of had the control of the room. He was a full-time teacher, but he controlled the room as if he was a substitute teacher. Do you know what I’m talking about?

Oh yeah, oh yeah. It’s kind of like… Hi Mr. Anderson, if you’re listening. Yeah, and it’s a deal where, you know, if you’re a substitute teacher though and you have no control over the class, then it becomes fun for the students. And so this is what my dad…

I like how I feel sometimes with you, because that shows you’re pretty fired up. I’m like, I’m not even, I don’t even think I’m guardrails. I mean, it’s just it’s out of control. Well, my dad, I’m dad. I know you’re listening from up above. So I apologize for the story, but it’s so true.

And so I decided I said, guys, you know, at 11 o’clock on, you know, at eleven to five tomorrow. Oh, no, no. We’re all going to start coughing. It’ll start with Jeff and then after Jeff, then it’ll move down the row and it’ll become like there’s wheezing and it needs to seem violently convulsion. He won’t be able to stop us.

And then Billy, when it finally gets to you, you just die. Oh, that’s what we got to. And then we had a guy named Dale Middy, who I said, hey, Dale, tomorrow’s class at 1105, I want you to climb back there. His dad was an electrician, and he knows how to do this stuff. I said, turn off all the lights, it’s 1105.

He goes, awesome. So he climbs back there, and then the teacher’s talking, and then the lights go off, and it’s all like chaos, and we’re throwing things. Well, this kept happening. And he wasn’t aware who was organizing it, but it was still happening. Who the mastermind was.

Yeah, so here’s the final example of what it will cost you. If you’re not aware of the epicenter of your pain, it still happens. Oh, yeah. Yeah, the lights go off, the coughing happens. So in Minnesota, people fish. Ice fishing, that’s a thing.

Oh, yeah. Have you ever been ice fishing, Joe? I have been. Really? Have you been ice fishing, Z? No, I haven’t, but I’ve studied it intently.

Well, here’s kind of the layout of the game, okay? First off, you get in a truck, and you drive a truck onto a lake. Sounds safe? Sounds perfect. Frozen lake. Truck, drive onto lake.

Boom. Check. Then you get a house that you heat. You put a heater in it. Get a house. More like a shed.

For those of you out there, you don’t have to actually pull a house. It’s more like a shed. A 250 square foot something. So you get that out there, and you take an auger and you drill through the ice. Meanwhile, Bjorn and Rauschendorfer are going, oh yeah, that’s a good drill right there. Look at that.

Oh nice. I’m going to make a slushie. That’s right. And so you’re drilling down there. What happens is then you set your line in there, and the fish are hungry because no one else is.

So the fish will come right up to the surface and they’ll bite and then you catch the fish. So what we did one time is we caught a bunch of fish and we decided to start the class. Each class, you’d walk by his piano and you would just throw the fish in the piano when he wasn’t looking. You do it, oh my gosh, now you’re destroying school property. Now I’m going to have to arrest you.

And so what happened is, we kept doing this. At first it’s funny because it’s like, oh my gosh, Stenis Piano, he doesn’t even know. He doesn’t even know. Like day two, it’s like we’re in the class and it smells awful. And he doesn’t know. But it’s not good for us either.

Like day three, it is like, oh. And what we did know is Mr. Anderson has no sense of smell. So we really just did that to ourselves. So anyway, long story short, I think it was like day two, day three, whatever, he discovers the epicenter and it’s just green and nasty and growing. And all I’m saying is, it was killing the smell of the whole hall, of the room, of the

area, and he didn’t even know where it was. And so the thing is, if you’re listening right now and you’re going, there’s a fish that is killing my sales. I don’t even know what it is, but it’s six. I smell something. All right. Where is that?

So here’s the next fish that could be killing you. On a scale of one to ten, rate the effectiveness of your advertising. Just advertising. The words you’re saying to convey to the public what you do. I’m going to start with you, Zeke. Yeah.

Okay. So you have an ad right now that you’ve been doing for, I don’t know, 25 years. Okay. Dr. Robert Zellner and Associates, right there by the mall. That’s right. And you’ve been doing this special for a while.

What is the special? Well, it’s a $99 deal. It’s a call to action. You know, the good thing about our stores is that we’re open seven days a week and we take walk-ins. So, you know, we’re all about convenience.

But what I’ve done is, my little move I did in advertising is I get the endorsement of the on-air personality. What? Why? Why? Because it’s a parade.

It’s someone that you’ve been listening to, someone that people, they’re like they trust. And they are a, it’s not Michael Jordan or Tiger Woods or Shaquille O’Neal, he’s doing all the stuff. Yeah. But it’s a local kind of celebrity, someone you listen to every day. Yeah.

And by you listening to them, you kind of start to believe some things they say. That’s a thing. And so then what you do is you get that person to come into your store and endorse you. And that’s been the move I’ve done for 25 years. 25 years. And I think that’s why we’re growing. We have eight doctors now, of course, two locations here in Tulsa. And you know, the thing about it is you’ve got to be

consistent with your advertising. And you know, a very good indicator, well I used to try to track where everybody came in from. Yeah. I mean this was crazy. I would every, every day we’re very purposeful in the early days of where did you hear about us, how are you in. Because you’re spending $400 on ads and they’re the only $400 you have. Right. You want to know, is this thing work? Yeah. I’m either going to turn on my air conditioning. That’s a great story of yours, by the way, Clay.

You and your wife purposefully didn’t have air conditioning for one summer so you could afford your Yellow Page ad. That’s a powerful statement of saying, you know, I can sit there and I can be in air conditioning for the summer. Oh, honey, that’s so good. You are so cold in here.

I think I’m going to put on a scarf because this is my mittens. Where are my mittens, baby? I’m proud to get that. It’s so cold in here. I’ll probably lower that to 58 degrees and modify it a little bit. Phone’s not ringing, baby, but I’m cool as a cucumber right now.

I feel like I’m ice fishing. Yeah, like ice fishing does. You were purposeful in that in saying, you know what, I’m so committed to doing advertising. That’s another thing I hear with young entrepreneurs is, I say, well, what’s your advertising budget? I can’t afford that. I can’t afford it.

I’m just going to use the power of my business to grow it. I’m just going to use the power of the product. The product is so good it’s going to sell itself. It is powerful. It’s a huge success I’m going to have. I do not advertise.

I don’t want to be the sellout. Listen, you can’t afford not to. If you’re starting a business or you want to start a business, you’re sitting there listening to us going, I think I’m one of those 59% according to Forbes, 57, 59, somewhere in there, percent that say, I’m one of these days I want to own my own business. I want to do my own thing.

I have a passion to sell this widget that’s kind of percolating up inside me and I’m going to do that. Broadcasting live from the center of the universe, you’re listening to the Thrive Time Show. One of the things that you have to do is be very purposeful and you have to advertise, be consistent with it and your message has to be a call to action, very powerful. We’ve got a lot of great training on this on thrive15.com.

You can come to our in-person workshops. We run them about every month. You can get on Thrive Time Show. You just missed the one we did in January, but we’ve got one coming up in February. You can get on ThriveTimeShow.com and get the dates of that and see what we do, but we’re always very purposeful in teaching the art of advertising.

It’s not just advertising. It’s not just the message, but it’s also the consistency. People say, when I started Business School, I looked in the television and you have the news. You don’t want to say charge for 30 seconds of being on the news. I can’t afford that. No, of course, you don’t start there.

You start small. You start with social media. You start with some things that you can afford. And guess what? You may have to not do with air conditioning for a summer. You may have to not do with the new car.

You may have to delay some gratifications that you want. You may not be able to eat it. Well, you will be able to eat at Oklahoma Joe’s every day. Oh, because it’s only 8. Was it 8.47? 8.49.

8.49 for a great lunch, man. Yeah, no, it’s less than nine bucks. You don’t have to give up Oklahoma Joe’s BBQ. Don’t worry. I know you’re panicked there for a minute, but you don’t have to give that up. But you have to be very purposeful and very consistent in it.

But you know what? You start small, like me. I was on one radio station, and I’ve got a little secret. I got a little secret. You know my secret was a secret It’s called pulse advertising pulse do it come on talk to us about here Let me get my music ready for the pulse. I’m ready for the pulse one second Whoa?

Coming in hot wow that woke up to do the cubicle next to me Wow Oh, yeah, so sorry about that dance party. Okay, here’s the secret. What I would do is, I would be on every other week, but when I was on, every other week, I was on heavy. Heavy. They would tell me, hey, you gotta be on every week, heavy.

Heavy at the pulse. Pounded, pounded. Pounded at the pulse. What I would do is when I was on, I’d focus all my money on that week, and then I’d be off a week or two,

and then I’d be back on again. Back on. And people would go, oh my gosh, you’re everywhere. I heard you all day long. You’re, you’re, you’re, wow, you must be successful. I just hear your ad all the time. And then they would say, here we go. I’ve been thinking about you. Oh, what a good time. You are a, I love it when you turn DJ on me.

Oh yeah, they’ve been thinking about you. That’s the thing, Thrivers, you want Tulsa to be thinking about you, right? Absolutely. And then whenever I would be off that week, they would say mentally, I must have just missed him because I know he’s on all the time. I mean, he’s on all the time. That next week, they’d be like, oh, there he is. Oh, he’s been thinking about you.

Now I’m thinking about you. Now, there’s somebody else I’ve been thinking about a lot in the side of the box that rocks. Oh, yeah? Who’s that? It’s Oklahoma Joe over here. Joe Davidson.

Oh, he just, you know, he smells of barbecue. I think there’s a cologne, barbecue cologne. Do you have an Oklahoma Joe’s cologne? You need to get one. It’s called That Evening of Smoke. That evening of smoke.

Smoky evening by Joe Davidson. I want to ask you this, sir, because this is a thing a lot of people have been thinking about you. A lot of people have been thinking about you. They’re pulsing those ads. I want to ask you this.

You’ve been a loyal sponsor of this show. You guys advertise a lot there for Oklahoma Joes. How does the pulse move work for you? Why is advertising consistently so important for your business? You know, when we were making our decision where to go for advertising, I really wanted television.

But you know what? I couldn’t afford it. I couldn’t afford the frequency that I wanted to have. Radio was where I could afford the frequency that we needed to have. We’ve said we’ve got to devote a portion of our sales to advertising. At least 3%.

Maybe more. So that’s how we did it. And we wanted to own the stations we were going to go to. So we went to one station. When our sales grew, we went to a second station. Oh, come on now.

Oh, you’re pretty. Come on. So that’s how we did that and made a conscious decision of how to do it. And I do love the aspect of having endorsements on our personalities because those guys are there every day and people follow them. They’re fans of them.

I have a confession I want to share. Wait, wait, wait, hold on, hold on. It’s not too early to share the confession? I tried to get it off my chest, it’s really about me. Okay, here’s my confession. Since having you on the show as a sponsor, I can’t stop myself from going over to Oklahoma

Joe’s for baked beans on Monday nights and Broken Arrow. And I want to stop and I just part of me that wants to stop there’s part of me knows it’s wrong and I shouldn’t do it I shouldn’t go there every single Monday because you know people are like this is a creeper he comes and he gets to all he gets is the baked beans what’s his problem what does he come in does he not have family obligations and I’ve sacrificed family

time and friendships and my body I just I’d have no boundaries I can’t stop. Father’s donor, help me. Help me stop going to Oklahoma Joe’s. What can I do? Please coach me. It’s, you know what?

Go eat some more beans. Here’s the good news, my son. You don’t have to stop. Oh, okay. In fact, I would encourage you to go maybe another night. Maybe an afternoon.

Mix it up a little bit. Now, Thrivers, we come back. We’re going to teach you more about how to grow your business. This show’s episode is brought to you by Moz.com. If you have ever considered the World Wide Web as a viable strategy for your business, you’ve got to check out this tool.

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Even if you’re just curious, start a 30-day trial with Moz.com today. It’s a game changer for your business. Moz.com. M-O-Z.com. You’re listening to the Thrive Time Show. Boom, boom, bang. What’s going on, man? Welcome back to the Thrive Time Show. This is your show. This is your show. We’re building this for you. Your show. Literally. This is what I say literally. Some people say figuratively.

They’re saying, figuratively, I kind of am building this show for you in sort of a not specific way. But we’re saying we have physically built a room onto our office, the box that rocks. We built a literal space, a physical space, for you, the listener, because you, the listener, are very kind to us. And you go on Thrivetimeshow.com.

Consistently, people go up to Thrivetimeshow.com and you’re sharing the podcast with your friends and then your friends who don’t drive by Dr. Robert Zellner’s and Associates every day or who don’t see the auto auction or don’t know about the elephant in the room or don’t know about Oklahoma Joe’s you start to say is that a real thing is that some type of feel-good charlatan business thing I mean those guys actually know how to build successful businesses. And so we built the box that rocks.

I call it the box of transparency or the fishbowl. And you can see in the back, we have real people on a real team working for you, helping you start and grow a successful business. What are they doing? They’re selling tickets to the in-person workshops. They’re answering your business questions.

They’re doing evaluations of your websites. They’re optimizing our own websites for our own companies. It’s a real, real people, real thing inside the real box that rocks, Dr. Z. You know, and our heart, our heart and our passion is to help you fulfill your dreams. And how do we do that? Are you like a dream doctor?

Yeah, a mystic. Dream weaver? Dream weaver. Now see, a great DJ would have had that cued right then and played Dream Weaver. A great telepathic DJ. A great telepathic DJ.

Yes, exactly. Read my mind. But listen, we are here because here’s the reality of life. You wonder what the reality of life is. In your life, the thing that grows is the thing you feed. Oh, look at that.

That’s how good, I love when it goes DJ mode. It’s Tuesday DJ, kids, with Claytron Clark. But the thing that you feed, the thing that you water, I mean, if you go out in your backyard, you’ve got some flowers, and over in the corner there’s some weeds. You go out there and it’s a hot summer day, and you’re out there barbecuing with a smoker you bought from Joe Davidson.

He sold two million of them, by the way. Two million? Is that… no, two million. Will you say two million? Are you rounding that up? Where you’re talking like… because if it’s like 1.9 million, because that ain’t impressive.

You do 1.9, that ain’t impressive. I mean, no, it’s actually too much. It’s too much. All right. So you’re in your backyard. You’ve got your hose in your hand.

And you’ve got a choice. You can either walk over and water your flowers. Do, do, do, do, do, do, do, do, do, do, do, do, do, do, do. Oh, nice. How you doing, Gary? Or you can take that same hose, and you can walk over

to the corner of your backyard. Do, do, do, do, do, do, do, do, do, do, do, do, do, do, do. Hey, Gary. Hi, neighbor. And you can water those weeds. You could do it.

I mean, it’s your backyard. It’s your water hose. You’re paying the water bill apparently. I mean, it’s still on, so apparently you’ve paid it, right? Yeah. Am I right?

Yeah. Okay. So it’s your choice what you water. And this show’s all about watering that business that’s buried inside of you. You may be saying to yourself, you’re sitting there, you’re at lunch, you’re driving right now, you’re sitting in your office at the place that you’re working, you’re going, you

know what? I have always wanted to start my own business. I have always wanted to take control of my life in that regard. I do want time freedom. I do want financial freedom. I want those things.

And that’s why this show exists, because we’re here to help you. Let’s say that in your life is the flowers. We’ll use that as an example, okay? So now we are going to water your flowers and let them bloom and grow and let those weeds over there. We just, you know, what the doubt, the pessimism, the people whispering in your ear, you can’t do that.

You can’t do it, Gary. You’ll never want to buy that. You’re so weird. You can’t do your own business. Are you crazy? All those naysayers, all the doubt, all the people out there saying, shaking their head,

no, no, no. Nope. Not going to do it. You know what? We’re not going to feed that. We’re going to be away from those people.

We’ll choose not to spend time with those naysayers. We’ll choose not to listen to that. And what we’re going to do instead for those two hours every day, Monday through Friday, I’m going to listen to the Thrive Time Show. Because those guys are watering my flowers. We weave your dreams into reality, if you will.

Oh, yeah. Oh, Dreamweaver. Oh, that’s a great song. I love it. Oh, man. You know, it’s the last dance of the prom.

You’ve been standing over against the wall, your palms are sweating because that girl over there in the red dress, you’ve been wanting to ask her all night long. If this was a song you asked a lady to dance with you to, her name was probably Amanda or Karen. Yes, and you’re sitting there looking at Karen and you’re going, oh my gosh, she’s in my English class and she’s three rows in front of me, one to the right, and I’ve always wanted

her. She’s out of my league, but I know she doesn’t go to Dr. Robert Zeller and Associates. She probably can’t see. She probably can’t see very well so I might have a chance. Okay. It’s the last song and it’s going on. It’s like look at the DJ. You give him that look of play it again or slow it down. Pump it up. I’m gonna do it and you know what? We’re the show that’s going to tell you to walk across that dance floor. Look Karen in the eyes and say Karen. Karen. Extend your hand. Extend your hand to me. And say to her, will you dance with me? And she says,

what? I can’t hear you. And then she just out of just a few years goes, sure. I don’t know what you’re saying, but sure. And you put your little hand, because it’s a tiny little sweet hand in your hand. And you walk her out to the dance floor. Oh, nice. And that’s what the Thrive Time Show does. It’s not Karen, it’s not dancing, it’s not Dream Weaver’s song, it’s your prom, it’s not that.

It’s encouraging you to step out and to start that business. Does that mean quit your job? Not necessarily. Does that mean maybe get another job? Maybe. Well, that was good because I don’t actually have a job, technically.

What I do when I moved in over there, I drove by, came out to one of your workshops. My mom makes great lasagna, so I’m staying in her basement and she feeds me and it’s all good and all. Here’s what happened, to total the story. I heard about the workshop, the Thrive 15 workshop. My mother makes great lasagna. I went over there.

So I had some lasagna. I had some of this lasagna. And what happened was my truck, it happens to run out of gas. I push it over there by the river. I noticed that the river’s perpetually empty, so now I live literally in a van down by the river.

It’s a beach. It’s a beach. I live on the beach. I mean, that’s everybody’s dream, man, live on the beach. Be kicking it on the beach, bro. All right.

Now, hey, I have a question for our guest. I have a question for our guest. Okay. This next wealth-destroying activity that could be hurting you right now that you’re not aware of is customer service. I want you to rate your customer service on a scale of 1 to 10.

10 being awesome, 1 being terrible. I want you to take the challenge real quick. If you type in Thrive 15, Z, go ahead and try it. Thrive 15 and conference. If you type it in Google, Thrive 15 and conference, there you will find reviews, 128 video reviews

from Chevron, from big companies, from Hewlett Packard. There it is, it’s top because we did a little Google optimization over the weekend and so we have 11 more. Is that ethical? Is that ethical?

Look at that, we have 11 more video testimonials. It comes up in our one, boom, right there. And for 16 hours, my wife and I did it together, 16 hours of power. We teamed up. But the thing is, listen, that could happen for your business right now, Thrivers. You could do that.

But the thing is, if you don’t wow your customers, they’re not going to have anything nice to say and you’re not going to have those videos. So Joe, I want to ask you, how do you wow your customers at Oklahoma Joe’s? Number one is that we make a commitment that it’s going to be the best barbecue they’ve ever eaten. We stand by that. We want 100% customer satisfaction.

Who is the manager who works in Broken Arrow? Nice guy. Well, David Eversole. David? OK. David Eversole.

Shout out to David. Really nice guy. Big shout outs to him. Every time my kids go in, they’re very, very nice people. Well, number one, that’s our sole purpose for existing, is to serve our customers, to enrich their experience when

they come in Oklahoma Joe’s. Now here’s the deal, Thrivers. When we come back, we’re going to get deep. We’re going to go deep, Z. We’re getting deep like a meditative… It’s like a yoga class.

Z, are you doing some yoga now? Yeah, I’m still trying to learn all the moves. I’ll give you some yoga pants before we come back. Here’s the thing, Thrivers. When we come back, he’s going to get deep. He’s going to get deep like that hot yoga class where the guy’s talking about all that meta stuff.

That’s how deep we’re going to get into customer service and how they do great customer service. My favorite movie is The Sleeping Bear. You just kind of get in the corner and do this. Right now, how are you taking credit card payments for your business? It’s never been faster or easier to begin taking credit card payments for your business than with Square. You know the little white square

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They encrypt everything so you know you’re secure. They make it super clear to start and even offer bonuses for sharing with friends. So you can learn more at squareup.com. It’s free to download and works on all devices and operating systems. So make sure that you go visit squareup.com. Live, local, now. You’re listening to the Thrive Time Show.

T-Town, guess who’s back? It is the Thrive Time Show and we are listening to some Michael Jack. And in fact, we are joined here with Oklahoma Joe himself, the founder of Oklahoma Joe’s. A man who’s sold over 2 million smokers. Someone’s saying, are you a bunch of jokers? 2 million smokers? No, he really did sell 2 million smokers, 3 locations to serve America’s best barbecue, the world’s best barbecue, the planet’s best barbecue, the universe’s best barbecue, other galaxies.

It’s an intergalactic phenomenon. That’s how good it is. I mean, if you go to the end of one of those black holes, you go deep into those. No one’s ever done this before, but if you go in that deep, at the end of it, there you will find another planet competing to make the world’s best barbecue, the universe’s best, and they will be second. Because this right here is the man, the myth, the legend, Oklahoma Joe.

Well, they’ll be second, they’ll be a distant second. Get that distant, because they’re going to buy them with dry coal. They will be a distant second. So we were talking about customer service, and really how your goal number one over at Oklahoma Joe’s is to provide great food, the best food, uncompromising great food, great ingredients, great food, great product.

But then the next move is that customer service experience. When someone walks through the door, there’s a certain way you’re treating, you’re training your staff to treat guests. Talk to us about the science. How do you provide great customer service? What’s your moves?

You know, a couple of things. Number one is just acknowledge them. Don’t let five seconds go before you acknowledge their presence there so that they know you recognize them, you’re saying hello to them, and you’re explaining the system. It’s a little different when you don’t have wait service. You know, you think about it.

We have a counter service. We’re a fast casual. The advantage is that you can get in there, get your food, and if you’ve got an hour for lunch, you can have 30 more minutes to listen to Thrive Time after you’ve had your lunch. Oh, I like that. You went with that joke.

But, you know, the other part of that is that you’ve got to have people that are checking on them. We’ve, we actually in Broken Arrow, because of the way we treat our people, we’ve got a guy named Archie Ford that won the award for best waiter in Broken Arrow and we don’t have wait staff. Now think about that.

Wow. And it’s just from doing that. I think you just blew my mind. Well, it’s just because we make sure we visit with them, we talk with them, we make certain when I say them, we’re talking about our customers, our advocates, our friends. That’s huge.

That come in there on a regular basis and they’re a part of our family now. Unbelievable. Unbelievable. So you have a methodology to it and you said you want to make sure people say hello to the guests right away. Immediately.

Which reminds me of a song that I find to be kind of creepy, Z. Okay. You know Lionel Richie? I love Lionel Richie. Oh yeah. His song he did. I think it starts a little creepy. But I’m gonna go ahead and play it here. This is Hello by Lionel Richie, you know. And you gotta say hello to your guest though. I think he’s coming to Tulsa soon. Is he? I think he is. He’s really good.

Yeah, I think he is. He was on fire. Do you want to go to the concert with me? I do. Okay, I’ve got a box now there at the BOK. Really? Yeah. I do. I want to go. Seriously. And I know all the words to all the songs for Lionel, but didn’t that song start kind of creepy? Kind of mystic? Or is that just kind of a…

Is it me you’re looking for? Is it my barbecue you really want? Now Thrivers… That’s in the song, isn’t it? That’s part of it. If you listen, we’ll get into more of the song.

It does specifically reference Oklahoma Joe’s barbecue if you play it backwards. It kind of weaves in that. A lot of people worried about the Beatles and they said, the Beatles songs, do they have demonic, you know, Van Halen? Are they having demonic, you know, Def Leppard? Is there demonic words in it if you play backwards?

And I’m going, I don’t know. So I went through and listened to my vast music library as a DJ, literally thousands of discs, playing them backwards. It’s very hard to do that, but you play them backwards and then you play this song back and it’s backwards and it’s going, Go to Oklahoma, Joe. And I’m like, what?

What is that? Go to Oklahoma… And I stopped the music and I realized it was on the track. And it was backwards. It’s crazy. Yeah, it’s crazy.

And I mean, for Lionel to be that far ahead of his time, I mean, back when that song came out I’m not even sure there was Oklahoma Joe’s. He was just, you know, saying, in the future. There’s something unbelievable about this whole story that I just… Truly amazing. You’re probably right.

Okay, now, Thrivers, now here’s the next thing. This is the next move. You have to have a mystery shopper program. What? You gotta have a mystery shopper program. Broadcasting live from the center of the universe, you’re listening to The Thrive Time Show.

So here’s the deal. We had this conference this week in The Thrive Time Conference. Many of you want to know when the next one is. We’ll get into that later. But the thing is, the whole thing, I want to put on a laser show for Tulsa. I want to make it a great event, and I wanted to make sure there’s one, no upsells.

No upselling. Two, I want to make it affordable for everybody. Scholarships available. Three, I want to make it very, very practical. Very, very practical. I left here smarter and more knowledgeable about business than when I showed up here.

Those are the three boom, boom, booms. And if you read the reviews, some of the people said some very nice things. You can type in Thrive 15 Conference and you can read the reviews. You can watch the video reviews. Nice things were said, but the whole goal was to offer great customer service. But by what standard?

Uh-oh. Uh-oh. Here we go. By what standard is it great? So this is what I did. A member of our team came up to me and said,

how do you think it’s going? And I said, we’ll see what they say, because it’s for them. So I don’t know what they’re going to say. I believe I’ve done these thousands of events. I’ve done thousands of them all over the world for some of the bigger companies,

but I believe this is, we’ll see. And so we had one member who was there and their whole job was to tell me what was wrong. So I made sure I kind of scholarship her through and I said send me a report, you know, just a review at the end of what happened well in terms of booking the ticket, getting a hold of our team, scheduling, logistics, booking the hotel, getting here, lunch, where to go,

what to do, taking notes, did everything work? And she brought back a few revisions here, a few revisions there, and she said, hey, I love the pinion wood smell. I loved all the training that my husband and I got. It was very good. My mother enjoyed it as well. The three of us had a great time.

However, I did have one feedback for you. She said, when you’re doing this financial part where you’re getting into the brass tacks of personal finances, if you could go a little bit deeper and slower, if we could have more time for that, that would have helped me fully understand it more. And I feel like other people might have felt like that too. And I said, man, we have a two day, 15 hour workshop.

We’ve got to either cut something or extend it. We’re going to get into some of those details. But again, without having a mystery shopper, I wouldn’t know. So I want to ask you, Z, I mean, have you ever sent a mystery shopper into your business to spy on it before? All the time.

I still do it. I’ll tell you what, the thing about it is, is that this is going to sound crazy, but I love that show undercover boss. Oh, the problem is I couldn’t wear a Costume I couldn’t wear enough makeup To come in to fool my staff, you know I got a couple 300 people that work for me in all my different businesses and they all know me

So when I go in there, they act a certain way duh, you know, I mean they’re gonna be Kind of see him. Yes, sir So it’s not it if I walk in go oh my gosh, they’re doing great. Look at them. Wow. And look at them.

Picked up that piece of, oh wow, they’re answering the phone. Oh my goodness, they’re doing wonderful. The problem is that you’re not the average Joe. Not to talk about Joe Davidson, because he’s an above average Joe, like Oklahoma Joes. But to say that you have to send somebody in that they don’t know, herein the mystery of it, they don’t know that they’re the mystery shopper.

They don’t know. There was a great, great, great commercial that aired years ago. I haven’t seen it in quite a few years. Back in the day. Back in the day. It was about a company that ships packages, and they ship them overnight for you.

Package shippers. If you pay for the overnight shipping, they’ll do it. Shippers of packages. And what they said is that one of the packages had something of great value, and the guy when he was checking it in forgot which box the Golden Goose was in. He forgot. He was like, which box? Which box? And so he told the management team and the manager said, okay, okay, everybody,

everybody, everybody, listen up, listen up. Here’s what we’re going to do. We’re going every box as if they have the golden goose, because in that way, we’ll treat that box correctly. And I love that commercial, because that’s the way you need to do it. Everybody, when they walk in that front door, when they walk into your business, they are your golden goose right then and there.

So you treat them all the same, and that way when you get mystery shopped by your owner, guess what? You’ll pass them. Flying color. Now, Thrivers, when we come back, we’re going to teach you a super move that can totally help you unleash your growth, unlock your growth potential.

Stay tuned. Are you looking to start or grow a business? Then you are definitely going to have problems and questions along the way. You will find the answers to all of your business questions at thrive15.com provides online video-based business training taught by millionaires and successful entrepreneurs for less than a dollar per day.

That’s less than your daily coffee budget. It’s no classrooms, no get-rich-quick seminars. These are trainings broken into 15-minute segments that get you the answers that you need. It’s business school without the BS. I dare you to try a seven day free trial.

Simply go to thrive15.com and the first 100 people will also receive a free downloadable for how to optimize your website. So stop wasting your time and money. Go to thrive15.com and get your business questions answered now. You’re listening to the conversation and Inside the Box that rocks. If you’re on Facebook Live, and you should be, you can check us out in the background

here. You can see two faces at least that were definitely made for radio. And one face that was made, Oklahoma Joe’s, his face was made for TV. And his body was made for instructional sales videos. Absolutely. And it proves in the pudding. There’s a lot of

pudding here. So what we should have done today, we should have had Sam, one of our producers, our lumberjack, I always refer to him as Sam the Lumberjack. We should have just had him take the camera on Facebook Live and just do a hard focus on Joe the whole time, just frame up his face. Why don’t we do it just for right now? Just for right now. Just for the next 10 minutes. It’s okay. It’s okay.

Here’s the deal, Thrivers. We’re talking about this move right now. We’re talking about this move in total, in totality, what we’re talking about is being self-aware. We’re talking about when you have a business, you have to know what’s limiting your growth. You just have to know what is my biggest limiting membrane, as you put it.

Exactly, and that’s why in the last segment we talked about if you missed it. Of course, if you miss anything on the show, you’re busy, you had to run the bathroom, you had to pull into the truck stop and fill up your car with gas, we get it, you miss some stuff. You can always go to thrivetimeshow.com and there we put all the shows on there in podcast form.

You can listen to it as many times as you want, take notes, rewind, do your thing on that. But we were talking about mystery shopping because you’ve got to reimburse the people that are doing it, okay? You can’t just say, hey buddy, would you… It’s got to be a paid gig.

It’s got to be a paid gig, and you want to mix it up. It can’t be the same person every month. I barely go back in there and mystery shop them again. You want to mix it up with different people, but what that does, and you want them to be brutally honest with you. Brutally honest?

Brutally honest. You mean say the truth? Say the truth, because then, guess what? Then you can be… You may not like what you hear sometimes. I don’t. Sometimes I’m like, oh, they did not do that. Oh,

really? Okay, something we got to work on. Shirley, you can’t be serious. Yes, I am serious. You are. And don’t call me Shirley. I’m sorry, I missed time. Let me try one more time.

Shirley, you can’t be serious. I am serious. And don’t call me Shirley. And don’t call me Shirley. The thing about it, though, is that then you get to know, now what you, then you find out what’s wrong. You find out what they’re doing wrong. You find out that they’re not following the checklist, you find out they’re not cleaning the bathroom, you find out that they’re not

answering the phone properly, you find these things out and then that way now you have a target to work on. You know you have something that you can fix. And a lot of times when a patient or a customer would tell me a problem, first of all I would thank them, I would say thank you. Thank you.

Because nobody likes to share the bad news. Really inside, I know you feel like there’s people around that are going, I want to complain and fuss today. No, when they take the time to do it, I always thank them. I always listen to them, right? Well, you know that Bill Gates, he said, Bill Gates said, you can’t learn anything from

happy customers. He says, upset customers are your greatest source of learning. I love your notable quotables. Yeah, and that’s true. So you take that as an opportunity to grow, to fix, to make something better than what it was, right? And that kind of segues to our next thing.

What if, what if you’ve got a mystery shopper and they come and they tell you every time they go, you know, Billy did this again. Billy did this again. Next month. You know, that guy named Billy, he was rude yet again, yet again. You know, Billy did this, Billy did that.

And so finally you sit down with Billy and say, hey Billy, okay, you’ve got a bad review. We need to work on this. And Billy doesn’t want to work on it. Now, that leads us into our next thing for us to work on in our businesses. Well, see, you know what I would do

if I had a mystery shopper come into one of my businesses and I had a complaint, the first thing that I would say would be, surely you can’t be serious. I am serious. Don’t call me Shirley. Now, if you play this sound clip four times

in the same segment, it shows a commitment that has not been seen on this show before. So we’ll see how committed I am to the airplane references that I grew up with and I love. But here’s the thing, Thrivers, is eventually the data’s in. Data’s in. The data’s in.

You look at the scoreboard and you say, okay, here’s the deal. Now I have a real example that just happened this morning, and I want to get your take, Z, and kind of the advice you would give the entrepreneur. So the business owner has the mystery shoppers. They realize that the staff is not tracking the sales totals and they’re not asking where things came from and they’re not returning calls.

These are things that are happening. They’re not doing their job. So the owner says, we’re going to have an emergency training to make sure you know what to do on Thursdays at 7 a.m. Here’s the scenario. Thursdays at 7 a.m.

Thursday at 745, the last member of the team got there. Meaning everyone was late by an average of 15 minutes. And so, and then this is kind of how I felt during that time. I kind of felt like I came in hot. I’m in hot again. Oh my gosh.

Tiger. Well, so anyway, so this is what I feel like needs to happen. But at the end of the day, he has actually, he doesn’t have replacements yet. He can’t replace the people. But they definitely knew what to do. They chose not to do it.

And then they have a required training, and they all showed up late to it. So, if I’m listening right now, and I feel like this, as an entrepreneur, walk me through it. Darth Zellner. What do I do? Well, the thing about it is that people always ask me, how do you do it?

How do you have all these businesses and the responsibilities? And I think the key to it and the key to keeping your sanity, because that’s kind of important, keeping my sanity and my brain all in one place all together and not just going absolutely crazy all the time, is you have to have the ability to wear, there’s two different hats. Okay. And one is called, we’ll use the term, good cop. Oh, good cop. Yeah. Hey guys, how you doing? You’re going through the hallways, you’re air gunning, you’re high-fiving. Hey, good to see you. You know, the dude in the lab, I’m chest

bumping going, you’re the man, you’re the man. You know, oh yeah, everybody loves Z. Give me some Z time, some Z love and boom, bam, boom, boom, boom. That’s all great. But unfortunately, there’s this other hat that you have to put on sometimes. It’s called Bad Cop. And you like to make the Darth Vader. I love the Darth Vader. You just kind of like, you know, you put on your mask. And you have to go in and I met someone this weekend. And

you know, you do the whole thing. What do you do? What do you do kind of stuff, right? And this person was a life coach. Oh, no, that’s cool. Coaching lives. Oh my gosh, coaching people up, that’s life coaching, that’s awesome, you’re trying to take a person and make them into a better person, that’s an admirable, wonderful thing to do. But as a business owner, unless you are a life coach, when you come across that person

that consistently does not do what you’re paying them to do, you’re at a crossroad. You can say this, you can say, well, you know, they seem like a nice person and we all need a job. They got bills to pay and they’re helping their mother. Oklahoma Joes needs another customer. So I’m going to go ahead and buy everyone’s lunches at Oklahoma Joes.

Even though they’re a wonderful person, you know what? The fact that they’re hurting my business and the fact that they’re taking money out of my pocket and doing that, the fact that they consistently don’t want to do what I’m telling them to do, it’s okay. We all have our own journeys, we all have our own lives to live. It’s going to be okay.

Or you can say to yourself, you know what, what’s best for my business, i.e. what’s best for me, because as a business owner, you should come first. You should come first in your business, and if you’re not, shame on you. The show, you keep listening to it, and eventually we’re going to get you there. You have to come first. So if that employee is using Jack Astry, the dark arts of Jack Astry, and he is not doing

what you pay him to do, or she, then you need to let them go. Oklahoma Joe, I’m going to ask you this. If you ever have to let somebody go, if you’ve ever had to let somebody go, what are the words that you would say? I want to ask Z the same question, what words would you say to somebody, if it is time, if it is the end of the road, you have written them up,

you have encouraged them, what would you say? What’s the nice way to do it? Well, there’s only one way to do it in my book, and that’s to say, I’m sorry you’re not meeting my expectations, you need to go find something else to do. Something that you’re really excel at, that you can do well at, but you can’t do it here. Oh, but wait a second, I thought your expectations, I thought I was doing that.

What expectation does it mean, Joe? I’m here, I got on my Joe’s outfit, I’m selling your barbecue. No one’s working harder for you, Joe, than I am. So I don’t understand your expectations. Well, Billy, you’ve got to get off the phone when you’ve got customers that are coming in the door here.

And you know, when the smokehouse opens at six in the morning and you don’t get here until nine, it’s probably my fault. I didn’t understand that you weren’t a morning person. Oh, now Z, what’s your move? What do you do? Well, I’m going to say, if you own a business out there or you’re going to start a business,

and that’s what we encourage you to do, 2017, let’s get her done. I’m going to save you hours of your life. I’m going to save you days of just trouble. And that is, there’s a simple thing to say when you’re letting someone go. Here it is. You stick to this, and you don’t deviate from this, and this is all you say.

You say, you know what? It’s just not working out. You’re fired. You need to leave. That’s it. That’s it.

Because otherwise, what will happen is you’ll spend, you’ll look up and you’ll spend an hour trying to explain to them why being on time is important. You will. And Thrivers, let me tell you what. Let me tell you what. We have limited time, limited time on this planet, and so now it’s your time to do three things.

One, get over to Oklahoma Joe’s and get serious about the quality of your food. Get over to Oklahoma Joe’s. You are going to love it. The second thing is go to thrive15.com. Go to thrive15.com. There you will discover the world’s best business school.

We have in-person workshops. We have one-on-one mentorship. We have an unbelievable online presence there. For literally $19 a month, you have access to the world’s best business school. And move number three, share this with somebody. Go to Thrivetime Show and click that share button.

Share the podcast with somebody in your past, in your future. Share it with somebody. I’m telling you, sharing is caring, Zeke. Help somebody water their flowers and not their weeds. And that’s what we’re here to do. And as always, three, two, one, boom!

What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system and it’s the simple systems are the ones that people can wrap their brain around. They’re the ones that people can work with on a day-to-day basis. Hi there, my name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid-June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s

team and my business coach Luke from Thrive Time. It has been insane to say the least. I started working with them in mid-February of this year, so we’re about four months in of working together and it has completely transformed my business in pretty much every facet. So I’m gonna check my notes here. So in four months, my leads have tripled. I was getting probably like two leads a week, now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees. I’m now hitting the highest revenue weeks in the history of the company, week to week it seems like. We went from about

six appointments a day as our highest in February to now 14 to 15 appointments a day. And hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month, if that, and everybody shows up to work. I just have really high quality employees now, especially in something people typically consider a high turnover type of work. You know, cleaning houses, cleaning businesses. businesses, I have amazing employees now and I get rid of the ones who are not so amazing

and bring on new ones because of, you know, group interviews and higher interviewing every single week. It’s just been great and such a lot. I don’t waste as much time on low quality candidates anymore. I have successfully gained our second largest commercial client and that was during COVID. So again, I started working with Luke and Clay in February and then COVID hit in mid-March or so. So for the entire month of April, we were shut down residential, April and May,

I believe. And so despite that, and again, being a new business and all this stuff, I mean, we came out of COVID like stronger than ever and now hitting our highest numbers in the history of the company. It just leads, just piling in. And the beauty is when people call us,

they’re already sold because of our Google reviews, our online presence, the no-brainer offer that we now give to our clients, which is if they book their second appointment within a month of the first, they get 50% off. And again, they’re just ready to book.

I hardly have to do any work, it feels like, sometimes to actually book people. So that’s amazing. So every week I meet with Luke and it’s awesome. Obviously I’m in Wisconsin, he’s in Oklahoma, but we have a great time. I know I can text him at any time, call him at any time with any issues I’m having, especially when COVID did hit. They were so helpful in helping me get the PPP grants and everything settled away there and really pushed me to make sure I was on the ball and getting all of the grants that I was

possibly able to, which was amazing. So they’ve just been such a wealth of information and when I’m freaking out because you know a burning fire is happening, Luke’s there to calm me down and you know back me off the cliff edge and it’s just awesome to have him you know as a resource there. So every week we meet and we have a big tracking sheet so we track all my leads, we track my numbers,

where the leads are coming from, any complaints. I love my tracking sheet. I know it’s probably a little extra, but I love it because I can see everything that’s actually happening in my business. And this is so important because it’s not like

I’m just saying, well, I feel like it’s busier. I know if it’s busier and I know are we making a profit every week. Why or why not? It’s just amazing. And then I’m tracking my Google reviews, tracking my competitors’ Google reviews and Luke is always pushing me to get more reviews even though I was not very comfortable with that at first. It felt just pushy but now I’m seeing the effects of having a lot of Google reviews. A lot to me at least. It’s not very high compared to others but people are finding us on Google

and they are already ready to book because of our reviews. So going for those reviews has been so integral in having basically easy sell leads. So tracking has been just so vital and I really enjoy it actually. So anybody who is skeptical about working with clay or Luke, you know the whole team at Thrive Time Um, I was definitely skeptical and to me again new business It seemed like a lot of money but in comparison to other business coaches especially like specific to the cleaning industry like i’m in I mean you’re talking like ten thousand dollars a month and

Honestly, I feel like I get like that much value out of um, Luke just my meeting with him once a week. It’s amazing. And it has just transformed my business in every single aspect. I mean, I, as I always, you know, aspire to be a successful business owner. And now, I mean, it’s not even a question that this business is going to be successful,

even if a pandemic happens and you have to shut down. I mean, if I can make it through that and directly because of them, it is absolutely because of them. Obviously, I’m a hard worker, blah, blah, blah, all that. And I was made to be an entrepreneur.

However, having them as like the guiding light of this is what you need to do and it’s very straightforward, doesn’t mean it’s easy, but it is very straightforward of what needs to be done. And I like that. I like having that step-by-step process

and I love having the accountability because there’s a lot of stuff that they have me do that I don’t want to do. It’s not fun, but it works. And that’s, you know, having that discipline to just do the things week after week,

regardless if it’s dull or boring or you don’t want to do it. Luke really pushes me to do those things, which I love. I mean, I hate it at the time, but I love it because I can see how it’s affecting my business in a positive way.

And I don’t wanna be just good, I wanna be the best. And I see them as an integral part of that. And I will not be the best if I don’t have them with me. So I just, I love having them on my team and it just feels like the best decision I ever made in my business.

And I know I’m still really small and things like that, but there’s a reason I reached out to them when I was small, because I want to be big. And I want to not grow and then collapse, because I grew too quickly without the correct systems in place.

So it’s just been amazing. And I would suggest anybody who’s willing to put in the work and do things that make you uncomfortable, reach out to them. But if you are not willing to change the way you are doing things, if you’re not willing to implement a no-brainer,

if you’re not willing to ask for Google reviews, if you’re not willing to write content, really, really boring content for your website so the Google bots find you, then don’t reach out. You need to be willing to put in the work as well. And your coach will hold you accountable, which I love. Again, the tough love is really great. Luke’s like a stern father figure, but he’s also nice, but also stern when he needs to be when I’m being lazy and not doing the things that I know I need to do because I don’t want to do them so that’s just

great worth every penny I mean I’d probably pay him a million dollars a month if I can and maybe someday I’ll be able to but I would just say go for it if it seems like a good fit just go for it do what they say even if you think it’s stupid or ridiculous just do what they say because it’ll work you know people when they look at my business, you know, people in my town, they think I’m lucky.

They think I’m just, you know, things just happen for me. And you know, maybe I am lucky, but it has a lot to do with hard work and, you know, perseverance and, you know, working till you cry sometimes. That’s just being an entrepreneur, which if you’re a business owner, you understand that.

But it’s having these systems in place of, you know, of course I’m going to be successful it’s it’s an absolute because I have all this stuff in the background happening and I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success and I can tell that they are just so excited every single week when I’m having all these wins and things like that they’re so excited for me so it just it’s the

best thing ever and I would suggest to anybody to work with them. So, sorry for the long-winded reply, but I just had so much to say, and I could go on for hours probably about how amazing they are. But thank you to Clay and Luke and the entire team there,

everything you guys have done for me, and I am so excited to continue to work with you for years to come. Thanks so much for watching. What I’ve seen from Clay and his group at Thrive is they’ll give you a simple system and it’s the simple systems

are the ones that people can wrap their brain around. They’re the ones that people can work with on a day-to-day basis. And that simplicity brings power with it. So it shocked me how simple some of the stuff is. And at times I’m like, why didn’t I think about that? Workflow creation, systematic marketing, and coaching has helped our church so much.

You know, the workflow creation is what it really is, is they’re gonna look and see every moving part of your church, of your ministry, what needs to be done. And it’s gonna go up on a massive board. And so now what it does is it takes what you know needs to be done out of your heart

and out of your head. Really takes the pressure, the stress off your shoulders. And it puts it on the board, where your entire team, your ministry, can see exactly what you want them to do every day. So they know this is the playbook, this is what we’re doing.

And then there’s laser sharp accountability with a meeting afterwards, did it get done or not? I’ll tell you, it’s changed the way we execute as a church so fast. And it’s produced really an excitement because people, people, they want to get done. If they know what they’re supposed to do, a good person wants to get it done. It’s been massive for our team. The systematic marketing has really

been like this. In the past, we used to market and we would try something. I’ve done everything, billboards, ads, mailers, internet, Facebook, but we would run something for so long and then we wouldn’t see that it was producing the results we want. Instead of staying consistent, we would jump to another horse. Then we would jump to another horse. What systematic marketing does is it makes you pick some things and stick with it. And then the coaching is massive. And I think having a coach that looks and sees what you’re doing and can come help you

make small adjustments. I believe those small tweaks, once he gets everything set up, those small tweaks can make massive differences. And a great coach doesn’t even have to play your sport, right? Doesn’t even have to do what you do. A coach has an eye to see things that you can’t see or to see it from a different angle. Just having that extra eye on what I do and just, hey, have you thought

about this? It’s making all the difference in the world. What Clay Clark and his team can provide for your church that you can’t do in-house and I can’t do in-house, well, what’s been massive for me is that search engine optimization, how to get to the top of Google, taking care of transcribing all of my sermons to drive me up the list on Google, stuff that I don’t think about and I don’t have time to do. I’ve got all these things I have to do as a pastor, right?

I have sermons to preach, I have a staff to manage, I have a budget to take care of, I got sick folk to see about, I have a team that has to do that. You know how it is, you got to marry people, you got to bury people. We’re never going to stay in a dark room with a keyboard optimizing our Google presence. And these guys do that kind of thing for you. Also, if you’re at a couple hundred member church, I remember how hard it was back in the day to take care of the website needs, to come

up with graphic design. And these guys are available to you for sermon slides, getting that kind of stuff done where you can have a sharp looking presentation of the gospel. It takes it off you and puts it on them at a very reasonable price. I really believe Clay Clark and his team can help a church with limited resources in a big way. I know what it’s like to be a church of limited resources.

My wife and I, we walked into a town where we didn’t know anybody. We had a Bible and we just had a few bucks in our pocket. When somebody introduced us to a couple of families, we started going there. So I know what it’s like to be a church of two, and I know what it’s like to be a church of 2,000 in two different campuses now, 1,000 apiece, and everywhere in between. So I love churches at every level. I believe God wants them all to grow. And I think about the needs

I had back in the day, the lack of direction I had man I was working 80 hours a week all the time, but a lot of times I was a shotgun instead of a rifle I think I think when you start you can really hone in with the right coaching you can get a lot of your different needs met in one place Instead of having somebody on marketing and somebody on showing you how to do systems and somebody on graphic design, Thrive can do a lot of that for you at a very reasonable

cost. I think it’s a great place to invest in the life of your ministry. I’m telling you, I think you can get the results you want with the coaching here faster than any other way. Clay Clark is here somewhere. Where’s my buddy Clay?

Clay is the greatest. I met his goats today. I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy.

I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. Okay, Aaron Antis, March 6th and 7th, March 6th and 7th, guess who’s coming to Tulsa, Russia? Oh, Santa Claus?

No, no, that’s March, March 6th and 7th. We’re going to be joined by Robert Kiyosaki. Robert Kiyosaki. Best-selling author of Rich Dad, Poor Dad. Probably the best-selling, or one of the best-selling business authors of all time. And he’s going to be joined with Eric Trump. He’ll be joined by Eric Trump.

We’ve got Eric Trump and Robert Kiyosaki in the same place. In the same place. Aaron, why should everybody show up to hear Robert Kiyosaki. Well you got billions of dollars of business experience between those two, not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration. That book was

the inspiration for me to get the entrepreneurial spirit, as many other people. Now since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses, am I correct? That is true. And the book that kick-started it all for you, Rich Dad Poor Dad, the best-selling author

of Rich Dad Poor Dad, Robert Kiyosaki, the guy that kick-started your career, he’s gonna be here, he’s gonna be here, I’m bummed. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president

of these United States, and soon to be the 47th president of these United States, he needed someone to run the companies for him. And so the man that runs the Trump Organization for Donald J. Trump, as he was the 45th president of the United States, and now the 47th president of the United States is Eric Trump.

So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean everything you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us

how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last, pretty much since 2015, he’s been the man behind it.

So you’re talking, we’re into nine, going into 10 years of him running it. And we get to tap into that knowledge. That’s going to be amazing. Now, think about this for a second. Would you buy a ticket just to see Robert Kiyosaki and Eric Trump?

Of course you would. Of course you would. But we’re also going to be joined by Sean Baker. This is the best-selling author, the guy who invented the carnivore diet. Dr. Sean Baker, he’s been on Joe Rogan multiple times.

He’s going to be joining us. So you’ve got Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow, and this is how we do our tickets here at the Friar Times Show. If you want to get a VIP ticket, you can absolutely do it.

It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody.

I grew up without money. I totally understand what it’s like to be the tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket. Now, we only have limited seating here.

The most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here. The legendary comedian Jim Brewer came to Tulsa, and we had 419 people that were here. 419 people. And I thought to myself, there’s no more room. I felt kind of bad that a couple people had VIP seats

in the men’s restroom. Oh, no, I’m just kidding. So I thought, you know what, we should probably add on. So we’re adding on what we call the upper deck, or the top shelf. So the seats are very close to the presenters.

But we’re actually building right now, we’re adding on to the facility to make room to accommodate another 30 attendees or more. So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow.com, go to Thrivetimeshow.com, when you go to Thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to

call me right now, just text my number, it’s my cell phone number, my personal cell phone number, we’ll keep that private between you, between you, me, everybody. We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918-851-0102. 918-851-0102. I know we have a lot of Spanish-speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918-851-0102. That is not actually bilingual.

That’s just saying one for a one. I think you’re attacking me. Now let’s talk about this. What kind of stuff will you learn at the Thrive Time Show workshop? So Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it.

I’ll tee up the thing and you tell me what you’re going to learn here. Okay? Okay. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh yeah.

We’re going to dive into, you know, so many people say, oh, I’ve got to get my brand known out there, like the Trump brand. You want to get that brand out there. It’s like, how do I actually make people know what my business is and make it a household name? You’re going to learn some intricacies of how

you can do that. You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization.

That’ll come up top in the search engine results. We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors, and most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, you either have great people or you have people who suck.

It can be a challenge. You know learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge, but if you have the right systems, you have the right processes, and you’re really good at selecting great ones, and we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the

same direction. So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time?

How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two-day interactive business

workshop. Let me tell you how the format is set up here. And again, folks, this is a two-day interactive 15. Think about this, folks. It’s two days. Each day, it starts at 7 AM, and it goes until 5 PM.

So from 7 AM to 5 PM, two days. It’s a two-day interactive workshop. The way we do it is we do a 30-minute teaching session, and then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff

happens during that 15-minute question and answer session after every teaching session? I actually think it’s the best part about the workshops, because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them.

And you go in there, and they talk in vague generalities, and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person

asks. And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15-minute break to stretch

and to make it entertaining when you’re stretching. And this is a true story. When you get up and stretch, you’ll be greeted by mariachis. There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone.

I mean, you had a crocodile one time. That was pretty interesting. You know, I should write that down. Sorry for that one guy. We lost him. The crocodile, we duct taped its face. Right, we duct taped. It was a baby crocodile. Yeah, duct taped around the mouth so it didn’t bite anybody, but it was really cool. Passing that thing around. I should do that.

We have a small petting zoo that will be assembled. It’s going to be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to US Debt Clock, that identify as being self-employed. So if you have a country with 350 million people,

that means you have less than 3% of our population that’s even self-employed. So you only have three out of every 100 people in America that are self-employed to begin with. And when Inc. Magazine reports that 96% of businesses fail by default, by default you have a one out of a thousand chance of succeeding in the

game of business. But yet the average client that you and I work with, we can typically double this. No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder,

when I work with a business owner, we can typically double the size of the company within 24 months. Yeah. And you say double? Yeah, there’s businesses that we have tripled, there’s businesses we’ve grown 8x, there’s so many examples you can see at thrivetimeshow.com. But again, this is the most interactive, best business workshop on the planet.

This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad. You add to that Eric Trump, the man that runs the Trump Organization. You add to that Sean Baker. Now you might say, but Clay, is there more? I need more! Well, okay, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor? Who’s the guy who manages, who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. And you say,

Clay, I still, I’m not going to get a ticket unless you give me more. Okay, fine. We’re going to serve you the same meal both days. True story. We have, we cater in food and because, I keep it simple. I literally bring him the same food both days for lunch. It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff. She started that company in her home, and now she sells millions of dollars of apparel and products. That’s rusticcuff.com.

And someone says, I want more! This is not enough! Give me more. OK, I’m not going to mention their names right now, because I’m working on it behind the scenes here. But we’ve got one guy who’s given me a verbal to be here. And this is a guy who’s one of the wealthiest people in Oklahoma and nobody really knows who he is because he’s built systems

that are very utilitarian that offer a lot of value. He’s made a lot of money in the uh what it’s the uh it’s where you rent it’s short it’s where you’re renting storage spaces. He’s a storage space guy. He owns the what do you call that the rental the uh storage space storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis, but they’re not like customer facing. Most people don’t know who owns the mini storage facility, or most people don’t know who owns

the warehouse that’s passively making money. Most people don’t know who owns the railroad cars, but this guy, he’s giving me a verbal that he will be here, and we just continue to add more and more success stories. So if you’re out there today, you want to change your life. You want to give yourself a Incredible gift you want a life-changing experience You want to learn how to start and grow a company go to thrive time show calm go there right now

Right time show calm request a ticket for the two-day interactive event again the day here is March 6th and 7th March 6th and 7th We just got confirmation Robert Kiyosaki best-selling author rich dad poor dad. He’ll be here Eric Trump the man who leads the Trump organization It’s gonna be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible and there’s somebody out there right now you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that’s gonna change your life. I promise you this will be ten times better than that.

It’s like I picked the wrong week to quit smoking. Don’t do the smoke your way to thin conference. That is… I’ve tried it. Don’t do it. Chain smoking is not a viable…

I mean, it is life changing. It is life changing. If you become a chain smoker, it is life changing. It’s not the best weight loss program though. Right. Not really.

If you’re looking to have life changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivedimeshow.com. Again, that’s Aaron Antus. I’m Clay Clark, reminding you and inviting you to come out to the two-day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma. I promise you, it will be a life-changing experience. We can’t wait to see you up right here in Tulsa, Oklahoma. Clay Clark is here somewhere. Where’s my buddy play?

Play is the greatest I met his goats today. I met his dogs. I met his chickens. I saw his compound He’s like the greatest guy ran from his goats his chickens his dogs So this guy’s like the greatest marketer you’ve ever seen right his entire life clay Clark his entire life is is marketing Okay, Aaron Antis on March 6th and 7th March 6th and 7th guess who’s coming to Tulsa, Russia? Oh, Santa Claus? No, that’s March. March 6th and 7th, you’re going to be joined by Robert Kiyosaki.

Robert Kiyosaki. Best-selling author of Rich Dad, Poor Dad, possibly the best-selling, or one of the best-selling business authors of all time. And he’s going to be joined with Eric Trump. He’ll be joined by Eric Trump. We’ve got Eric Trump and Robert Kiyosaki in the same place. In the same place. Aaron, why should everybody show up to hear Robert Kiyosaki? Well you got billions of dollars of business experience between those two, not to mention many many many

millions of books have been sold. Many many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit as many other people.

Now, since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses, am I correct? That is true. And the book that kick-started it all for you, Rich Dad Poor Dad, the best-selling author of Rich Dad Poor Dad, Robert Kiyosaki,

the guy that kick-started your career, he’s gonna be here. He’s gonna be here, I’m bummed. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees.

The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees, and while Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States, he needed someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump, as he was the 45th president of the United States, and now the 47th president of the United States, is Eric Trump. So Eric Trump is here to talk about time management, promoting from within,

marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build, I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean who else has been able to create a brand like the Trump brand?

I mean look at it and this is the man behind the business for the last, pretty much since 2015. He’s been the man behind it, so you’re talking, we’re into nine going into ten years of him running it, and we get to tap into that knowledge. That’s gonna be amazing. Now, think about this for a second. Would you buy a ticket just to see Robert Kiyosaki, Eric Trump? Of course you would. Of course you would. But we’re also going to be joined by Sean Baker. This is the best-selling author, the guy who invented

the carnivore diet. Oh yeah. Dr. Sean Baker, he’s been on Joe Rogan multiple times. He’s going to be joining us. So you’ve got Robert Kiyosaki, the bestselling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow. And this is how we do our tickets here

at the Thrive Time Show. If you want to get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay.

And the reason why I do that, and the reason why we do that, is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it’s like to be in a tight spot. So if you want to attend, it’s $250,

or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket. Now, we only have limited seating here. But the most people we’ve ever had in this building was for the Jim Brewer presentation.

Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa, and we had 419 people that were here. 419 people. And I thought to myself, there’s no more room. I felt kind of bad that a couple people had VIP seats in the men’s restroom.

Oh, no, I’m just kidding. So I thought, you know what, we should probably add on. So we’re adding on what we call the upper deck, or the top shelf. So the seats are very close to the presenters, but we’re actually building right now. We’re adding on to the facility to make room to accommodate another 30 attendees or more.

So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow.com. Go to Thrivetimeshow.com. When you go to Thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number. That’s my cell phone number.

My personal cell phone number. We’ll keep that private between you, between you, me, everybody. We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918-851-0102.

918-851-0102. I know we have a lot of Spanish-speaking people that attend these conferences. So to be bilingually sensitive, my cell phone number is 918-851-0102. That is not actually bilingual. That’s just saying one for a one. It’s not the same thing.

I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show workshop? So, Aaron, you’ve been to many of these over the past seven, eight years, so let’s talk about it. I’ll tee up the thing, and then you tell me what you’re going to learn here, okay? Okay.

You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there, like the Trump brand.

You want to get that brand out there. It’s like, how do I actually make people know what my business is and make it a household name? You’re going to learn some intricacies of how you can do that. You’re going to learn sales.

So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career

and thousands of contractors. And most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, people are, you either have great people or you have people who suck. And so it could be a challenge. You know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge.

But if you have the right systems, you have the right processes, and you’re really good at selecting great ones. And we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction.

So we’re going to teach you branding, marketing, sales, search engine optimization. We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management.

How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two-day interactive business workshop. Now let me tell you how the format is set up here. Again, folks, this is a two-day interactive

15… Think about this, folks. It’s two days. Each day it starts at 7 a.m. and it goes until 5 p.m. So from 7 a.m. to 5 p.m. two days. It’s a two-day interactive workshop. The way we do it is we do a 30-minute teaching session and then we break for 15 minutes for a question-and-answer session. So Aaron, what kind of great stuff happens during that 15-minute question-and-answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them.

And you go in there and they talk in vague generalities and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business

or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you, as the attendee, to write your questions on the whiteboard.

And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15-minute break to stretch and to make it entertaining when you’re stretching. And this is a true story. When you get up and stretch, you’ll

be greeted by mariachis, there’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, it’s just, you had a crocodile one time. That was pretty interesting. You know, I should write that down. And I’m sorry for that one guy that we lost.

The crocodile, we duct taped its face. So that, right, we duct taped. No, it was a baby crocodile. And it was duct taped. Yeah, duct taped around the mouth so it didn’t bite anybody. But it was really cool to pass that thing around.

I should do that. We have a small petting zoo that will be assembled. It’s going to be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to U.S. Debt Clock, that

identify as being self-employed. So if you have a country with 350 million people, that means you have less than 3% of our population that’s even self-employed. So you only have three out of every hundred people in America that are self-employed to begin with, and when Inc. Magazine reports that 96% of businesses fail by default, by default you have a one out

of a thousand chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double this. No hyperbole, no exaggeration, and I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner,

we can typically double the size of the company within 24 months. Yeah. And you say, double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x.

There’s so many examples. You can see it at thrivetimeshow.com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad.

You add to that Eric Trump, the man that runs the Trump Organization. You add to that Sean Baker. Now you might say, but Clay, is there more? I need more. Well, OK, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor?

Who’s the guy who manages, who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. And you say, Clay, I still, I’m not going to get a ticket unless you give me more. Okay, fine. We’re going to serve you the same meal both days. True story.

We cater to the food and because, I keep it simple, I literally bring him the same food both days for lunch. It’s Ted Escozito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff. She started that company in her home

and now she sells millions of dollars of apparel and products. That’s rusticcuff.com. And someone says, I want more. This is not enough. Give me more. OK.

I’m not going to mention her name right now because I’m working on it behind the scenes here. But we’ve got one guy who’s given me a verbal to be here. And this is a guy who’s one of the wealthiest people in Oklahoma. And nobody really knows who he is,

because he’s built systems that are very utilitarian, that offer a lot of value. He’s made a lot of money in the, it’s the, it’s where you rent, it’s short, it’s where you’re renting storage spaces. He’s a storage space guy.

He owns the, what do you call that? The rental, the storage space? Storage units. This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis.

But they’re not like customer facing. Most people don’t know who owns the mini storage facility. Or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars. But this guy, he’s giving me a verbal that he will be here.

And we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want a life-changing experience, you want to learn how to start and grow a company, go to Thrivetimeshow.com. Go there right now. Thrivetimeshow.com.

Request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th. March 6th and 7th, we just got confirmation, Robert Kiyosaki, best-selling author, rich dad, poor dad, he’ll be here. Eric Trump, the man who leads the Trump Organization, it’s going to be a blasty blast, there’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible, and there’s somebody out there right now, you’re watching, and you’re like,

but I already signed up for this incredible other program called Smoke Your Way to Thin, way to thin, you think that’s going to change your life. I promise you this will be ten times better than that. It’s like I picked the wrong week to quit smoking. Don’t do the smoke your way to thin conference. That is, I’ve tried it, don’t do it.

Chain smoking is not a viable, I mean it is life changing. It is life changing. If you become a chain smoker, it is life changing. It’s not the best weight loss program though. Right, not really. So if you’re looking to have life changing results in a way that won’t cause you to have a stoma,

get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antis. I’m Clay Clark reminding you and inviting you to come out to the two-day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma. I promise you it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.