How to Stand Out in a Crowded Market and How to Determine Your Unique Value Proposition

Show Notes

Are you struggling to stand out and to get the attention of your ideal and likely buyers in a crowded marketplace? Clay Clark and the team teach you why you must be intentional about being memorable in the marketplace or you will be forgotten.

NOTABLE QUOTABLE – “In a crowded marketplace fitting in is failing…not standing out is the same as being invisible. Boring is invisible. Remarkable people and products get talked about.” – Seth Godin (The best-selling author and marketing guru who sold his business Yoyodyne for Yahoo for $30 million)

Companies That Stand Out in a Crowded Marketplace:

  1. Toms Shoes – Buy a pair give a pair of shoes
  2. QuikTrip – Super clean, quick service, and upbeat 
  3. Dr. Robert Zoellner and Associates – $99 for the first exam and the first pair of glasses
  4. Elephant In The Room – $1 for the first haircut
  5. Disney World – 
  6. Chick-Fil-A
  7. In & Out Burgers – Great food, simple menu, and fast service
  8. Hobby Lobby – Huge selection of items, Christian owned, kingdom driven and discounts everywhere
  9. Apple Store – Simple, clean, and refined

Step 1 – Define Your Purpose:

Step 2 – Define Your Ideal and Likely Buyers:

Step 3 – Create a No-Brainer:

Step 4 – Design Your Unique Value Proposition:

Example: 

Hamburgers, Cheeseburgers, and Fries

Red Meat: All-American Food – HUGE Portions for Conservative People 

  1. Sites – 
    1. Red
    2. White
    3. Blue
  2. Sounds
    1. Toby Keith – Courtesy of the Red White and Blue
    2. Sweet Home Alabama
    3. Living in America
    4. Born in the USA
    5. Highway to the Danger Zone
  3. Smells
    1. Intentionally pump out the smell 
  4. No-Brainer
    1. 50% off your first meal
    2. Buy One Get One Free
  5. Experience
    1. Beautiful
    2. Great
    3. Huge
  6. Menu
    1. Best-ever everything
    2. Adult Beverages:
      1. Sam Adams
      2. Liberal Tears
  7. Decor:
    1. President Abraham Lincoln Framed Images
    2. President Raegan Framed Images
    3. President Trump Framed Images
    4. Guns Door Handles Framed Images
  8. Uniform – Required President Trump wigs
  9. Signage – Huge American Flag
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