How to Manage Contractors / Employees Remotely, When to Take on Business Debt, and More…

Audio Transcription

Speaker 1:
Welcome back to today’s edition of the thrive time show, or we teach how to hold your remote employees accountable. So I tell you what, let’s get started on today’s show. We also answer a question from a thriver who wants to know what is the best time to leverage your podcast to help you grow your franchise? And if you’ve been with us before, please let me to thank you for inviting us back for another series of shows. On today’s show, we answer a question from a thriver who asks, clay, what would you have done differently if you could have grown DJ connection.com all over again? How could you have scaled at faster? So I tell you what, let’s get started. Oh, Bob. And we will. But first I want to make sure the listeners know that on today’s show, we’re going to talk about when it’s the right time to take on business debt. Let’s get started. Oh, Bob, we are going to get started, but first want to make sure the listeners know that on today’s show we answer a question from a thriver based in Sacramento who asks, clay, what advice would you have given to a 21 year old version of yourself? Has her like Bob lied you do. In our world, we can do anything that we want to do here, any open bobbin and your world. Could you all stop interrupting me? So be careful. Careful.

Clay “The business coaching wizard” Clark:
Bob, did you just threaten me?

Speaker 3:
Grabbed the duct tape and mentally prepare yourself for yet another mind expanding knowledge bomb from America’s number one business coach clay Clark.

Clay “The business coaching wizard” Clark:
Yes, yes, yes and yes. [inaudible] Another exciting edition of the thrive time show on your radio and podcast download XE. Full disclosure here, I have had a great day and a ton of DayQuil. You know, we sometimes do our best work under the influence of DayQuil. We’ve done a number of shows because we do not let a little viral bug small, no small little or little, little, you know, allergy or a little whatever it is. They’re can’t stop by slew all the birds in the backyard. You might have bird flu, right? I mean you could. It is possible. It is possible. Yeah. What’s the thing going on in China right now? What’s that in Jina trumpeted Jenga. I’m going to say the thing that China going on right now is a cheap labor. No, no. The inflation around the inflation of their occurrence. The Corona. You could have the coronavirus deflation of their current, but that will not stop the thrive time show from moving on.

Clay “The business coaching wizard” Clark:
We continue now. Let me, let me share real quick with the listeners some great things that have been happening. One, Donald Trump jr my friends shall be on the thrive time show very soon. We’re excited about this. Donald Trump jr shall be on the thrive time show podcast. Also the founder of square, what was does it billion dollar business reached out to be a guest. Very excited to have the co founder of square. The cofounder of Netflix just booked them. I was just watching Mexican Narcos just last night. Were you really on Netflix? It’s unbelievable. I’m going to cheer for anymore. It’s like everyone, it’s like, you know, you love, you love them all, you know, you hate them all. We’re getting so many great folks. We’ve got a Sean Spicer who is a, a the former he worked with the president Trump there as a what, what do you call that?

Clay “The business coaching wizard” Clark:
The, the guy who the the, the press secretary for trust tester. Unbelievable. We have just so many great things going on and with DayQuil it, everything is really great or really bad. And so I’m going to cue up this audio is the, I’m gonna play here. You’ve had less DayQuil than I have. I think of you. You’ve had zero. I can take a couple of hits if you want me to just make it caught up. I mean, I’m, let me cue up the audio here. This is a thriver by the name of Kat who has a question. So let me hit play here.

Speaker 4:
Good morning, MOOCs. I just had a few more questions as I’m going through this information about the group interview. More so about specifics with scaling. I don’t know if you or clay or anyone has experienced with a company that’s so spread out geographically, but my intention is to plant therapists all over South Florida so they can serve the women close to them in their own homes. So what would you recommend as far as processes of accepting payment from the patients and scheduling? Because I’m learning from my experience of the therapist who just left me that it’s very possible she was breaching contract and scheduling patients longer, you know, and just cutting out painless pregnancy, all that stuff. Because I know I need to have some control over these factors like payment and scheduling, but I don’t want to be the middle person between the therapist and the patient. Like I want them to have a good bond. I want them to communicate with each other frequently. I’m going to have no desire to be on the inside of that. So I don’t know if y’all have any strategies or processes that you would recommend for those things.

Clay “The business coaching wizard” Clark:
Now see, I’m going to tee up what I believe the question is here. I’m good, but I’m dying to know what it is. Well, with Oxy fresh as an example there are 400 some odd franchisees out there. And when anybody calls to schedule a carpet cleaning a service or can get a carpet cleaning quote, they call a central call center. Yes. And that is for two reasons. One, it is, it is more convenient for the customer to call a a call center that’s always available. But they don’t know. That’s the beauty of it. They don’t know that they think it’s a local person answering the phone. I mean, the local customer calls a local number and the national call center answers the phone in their local, there it is right there. So it’s a benefit for the customer because someone always answers the phone and it’s a benefit to the franchisee because they don’t have to answer their phone. Can I tell you a funny story real quick, please? So Tulsa Oklahoma is known as an area that has a lot of call centers because we are in the big scheme of the United States of America. We are what would call it a

Speaker 5:
Neutral on our, on our call recording laws? No, no, no, no, no, no, no. Our a twig. Oh my gosh. Yes. Yes. Her twig. What’s the official word? I can’t, I came now Monday. Well, no, no, on our, on our taxes. Come on. Our sounds with Ryan said. Of course. Yes. We’re neutral on her accent. Yes. And so we are kind of more neutral gender, accent and a lot of places like you could have a call center in Boston. Hello. How are you doing? Do you want some, a lobster with that phone call or you know, I mean, so a lot of places have really more, more of an accent. So it was funny because I was calling in, I was somewhere around the world calling in to rent a car and little did I know it, it actually final through Tulsa, one of these colors through Tulsa suite. And so they said, well, you know, I need to know your name. But so they’re like, are you that lady? The lady on the line said, are you from Tulsa? Oh. And I said, in fact, I am. It’s, yeah. And she goes, I think you’re my eye doctor.

Speaker 5:
So where the world ready to car, you know, through, I don’t know, you know, so funny, but it’s kinda known that Tulsa has a lot of those call centers. And so the key is, is that when you call in the call center acts like they are the local representative taking care of the taking care of the baby.

Clay “The business coaching wizard” Clark:
So think about this for a second. Again, when you call to schedule a carpet cleaning with Oxi fresh, you call a central call center, it is a benefit to the local service provider, the franchisee, and had benefit to the consumer. Now here is where we have the question. This particular listener says, how do I maintain control over my local employees and or contractors without being that middle person. And this is a, it’s probably not going to be encouraging. It’s probably not going to be what you want to hear, but it is the reality. And Devin, if you could take notes here, please on the, on the notes here, it’s going to feel a little, are you going that way? It’s just what happens is we have to embrace the way life is and we can’t embrace the way life could never be. So like socialism, many people would say socialism might be the best.

Clay “The business coaching wizard” Clark:
It can omics theory in theory, but it never works because of humans and some people who are inherently lazy and people who are inherently hard drivers, whatever. And so it creates a disparity and resentment. So the point is, capitalism is the only thing that works as it relates to employees. If you do not do the following things, it won’t work. And I’ll give you what you have to do here. If you can manage people remotely, right? Let’s do it. One, put a GPS in your vehicle. Gotta put GPS in your work vehicle. Trust them will never trust. Always trust. Trust, but verify Ronald Reagan. That’s kinda like saying, don’t trust and then make sure you don’t trust. But really it sounds better if you say trust, but verify. It does sound better. Actually or inspect what you expect, that kind of thing. So you want install GPS. The second thing you want to do is you want to install nest cameras if possible, if managing employees remotely and with the cameras and the systems. And third is you want to install call recording. So that way you know what was said on the phone. Now this person

Speaker 5:
In the, in the voicemail they left us, they mentioned that the person who worked for them was clearly in breach of contract but yet continued to operate a foul of the agreement. And I hate to bring it up. I hate to say it, I don’t want to kill any dreams. Don’t do it. But it happens 100% of the time unless you have some way that you are the middle person, Dez, you, you hit. Don’t you have to, I mean if you have employees or contractors who are accountable to no one, don’t you as the owner always gets screwed more times than not in yes you do. And what happens is, is that a entitlement creeps in. Yup. I’m doing all the work. I’m out here seeing the, I’m the being the therapist cause her, her, her business model is, and correct me if I’m wrong is that she’s a therapist.

Speaker 5:
Yup. And she wants to take that model and hire other therapists or at least is it hire the right word? Just partner with them. I don’t believe that she, well she does this. She does a, it’s called painless. It’s a, it’s a, it’s an idea. It’s a a therapy for women who are having a baby and it’s like a pregnancy therapy, pre pregnancy therapy kind of thing. Okay. So in other words, she’s trying to now train up other therapists how to do it or set a, follow her system and implement her system. So she’s hiring them? Yes. Okay. Believe us contractors. Okay. As contractors or employees, either way there, she’s trained to whether it’s just title hire them. Okay. And so now she’s saying, listen, I want to gather them up, I want to teach them my system. Does she want to give them leads?

Speaker 5:
Also she an a central call center. Then let’s go up the assumption that she is giving them leads. If I’m incorrect, I’m sure we can gather more data later. Okay. So she’s giving them leads that she has a central call center place and people are calling me and looking for a therapist in Tampa Bay, Florida. And she’s like, Oh, go see Jean Marie or go see Billy Ray or go see whoever they gonna go see, they funnel them into them and then, and then they go see them get their therapy and then she gets a piece of the action. Right. Okay. So I’m kind, kinda getting, I’m kind of piece it together now, so she’s wondering, do I really, can I just sit back and collect the check for P for P for providing the stuff and the leads I believe, I believe she provides the secret sauce, the system she provides the system system and the leads.

Speaker 5:
The leads. Okay. Yup. And so is it, is it based upon the leads that she, is it the whole package that she gets a piece of or is it just the leads that she’s giving them? I believe she gets a percentage of the whole package. Okay. So she’s kind of selling a franchise. It sounds like that is how not a franchise but that’s how she’s viewing it, I believe. Okay. So, so there is a difference between a franchisee and an employee. Yup. It’s not a big difference but there is a difference and, and I guess she needs to get her head wrapped around on, on what is the value of her processes and how does she, how does she protect that cause even when you have a franchise agreement in place with something like Oxi fresh or tip top canine local owners do try to run a foul of

Clay “The business coaching wizard” Clark:
The agreement even when they have an agreement in place. And the only way you keep people on the rails and on the right path is by having some sort of way to check in and to control the relationship with the patient or the client. There has to be something

Speaker 5:
I want to ask you. Clay, you’ve got elephant in the room. Yup. Rockstar high-end men’s grooming lounge. Yup. You’re now franchising. Let’s say some guy buys, wants to do one up in Chicago, you know, South Chicago. Yeah. And they get it and they think, you know what, it’s a great model. I love it. They’ve got it all set up right to your specs. And then a couple, three months later they go, you know what? I think I want to start selling ties in here.

Clay “The business coaching wizard” Clark:
And people in the franchise world do try to do that kind of,

Speaker 5:
Okay. So, so now, now they’re going, I’ve got high end guys in here. Yup. Oh they gotta wear a tie. So I’m gonna put a little tie rack over here and just choose to them too. You know what? And while they’re in here, we might do some shoes or some shoe shining. Shoe shine is not part of your, okay, so now they’re doing ties and they’re selling shoes and they’re doing shoe shining. And you know, they’ve got a dry, clean service. You know, if you want, you can bring your shirts, your suits in and drop them off here. When you find that out from a franchisee up in Southern Chicago, how would you handle that? What’d you say?

Clay “The business coaching wizard” Clark:
First off, we would know if they’re doing that because we do not take cash. It’s so it just, just by taking any cash at all, you violate the agreement. It’s just credit cards only. So that way we know every transaction and where it’s coming from to where they take the cash on the side. That’s what I’m saying. If there’s, there’s cameras in the store, so if you see some exchanging cash, that alone is a violation. Okay. And so yeah, you have to shut them down. And there’s a great, there’s things in the agreement that state the kind of fines and penalties that they will incur if they violate those agreements. And you’d be surprised how often in the world of franchising that franchisees violate their agreements, even when they know clearly there are certain penalties going into it. And I would just say, if you’re out there and this is your business, we care enough about you to tell you this. You’re going to have to somehow be involved in the relationship. You’re going to have to control the software and the bookings because you have to know what’s going on. Because if not, what you don’t know is definitely going to hurt you.

Speaker 5:
You’ve got to have it, you’ve got to have it. And so you didn’t know because you have a camera in that facility

Clay “The business coaching wizard” Clark:
And she would know by having recorded calls and GPS on the vehicles. She’s going to have to

Speaker 5:
No, no. Why? Well, because did they go to the homes to do the therapy? Yes, I believe so. Okay. I’m a little confused with the GPS. I’m like, I thought it was more of a traditional therapist where they’d come to the therapist, but I guess

Clay “The business coaching wizard” Clark:
I believe she goes to the locations and we’ll get more, we’ll get more detail. Oncoming shows. I would just say again, if you cannot manage people remotely, unless there’s some sort of verification loop, it just, they’re just going to screw you. Now, see, we have a thriver out there who a wanted us to call us at this time to answer, to ask us some. So I’m gonna use some, a phone technology here. Wow. Yeah, it’s huge. It’s catching on here. Let me pull it up here, phone. And as I wait for, you know what? The phone’s been going to come back. I’m just telling you right now. The phone’s making a comeback pretty soon. Everyone’s gonna have one. I actually got a call this morning when my home bar doll found. Do you have a landline at your house? Oh Phil, this is clay Clark and dr Zellner. How are you sir?

Speaker 4:
I’m doing great. How are you guys?

Clay “The business coaching wizard” Clark:
We are doing very well. Sorry for the delay right there. We’re, we’re new to phone technology.

Speaker 4:
It’s okay.

Clay “The business coaching wizard” Clark:
Yeah, we’ve been trying to text you, but it didn’t, it didn’t work out. So we would try to send you a fax.

Speaker 4:
Yeah. Or send me a fax. Yeah.

Clay “The business coaching wizard” Clark:
Yeah. We, we, we, I sent a fax to your pager and then I realized it wasn’t your pager. I tried to feather my hair until I figured out I didn’t have enough to feathers. So you know, now it works out. We were watching Miami vice right up until the time to call you my band. The, okay, so you had, you had a few questions here and I’m, I love it if you could ask, you can ask us any questions you want at all and we’ll, we’ll answer them rapid fire.

Speaker 4:
Sure. Well, first of all you know, I, I, I’ve been spending a lot of time with the podcast as far as trying to edit them and clean them up as far as filler words and taking out pauses and things like that. And, and I just was wanting to know how important is that?

Clay “The business coaching wizard” Clark:
Well, let’s do it now. Just the word, just say we have clarity for the listeners out there and for yourself as well. You’re doing podcasts that customers will hear are ones they will not hear.

Speaker 4:
Well, they may hear them. I mean, we were posting them on my website. So I think a few people might be listening.

Clay “The business coaching wizard” Clark:
So you’re uploading the audio file or are you just transcribing the text?

Speaker 4:
I’m doing, doing both.

Clay “The business coaching wizard” Clark:
Okay. Let me do an example, then a Z. Let’s do an example. Let’s do an example. I’m going to go here right now to a website that a, it’s a let’s type in Tulsa security systems into Google. They’re doing a search for Tulsa. You’re going, Oh wow, you’re going to Google Tulsa home security systems is what I’m going to do. And as I’m searching for it, the company that comes up top in my search and Phil, I’m not sure if you can see it. Do you see witness security coming up top?

Speaker 4:
Oh, actually I don’t, I’m, I’m unfortunately sitting in front of my wife’s Mac and I don’t know how to operate it.

Clay “The business coaching wizard” Clark:
Okay, no problem. Well, I’m going to go ahead and [inaudible] for all the listeners out there, we’re going to record a video version of the show too, so I can show it to you. But witness LLC comes up top in the Google search engine results. They’re a longtime client. There they are. And by the way, they get about, I’d say 50% to 70% of their business from Google any given week. And then their website also comes up in the on page one of Google. And I’m going to go to the site and Z, I’m going to go to the bottom of it and click on their site map down here, which for all the listeners out there, go to witness llc.com go to the site map and there you will see these articles and the articles that Keith and Tyler, the owners of witness security have up. There are just of podcasts that they did and Z checkout. Check this out. These guys used to show up at like four in the morning wow. To record podcasts that no one will ever read because they knew whoever has the most content can be top in Google and they didn’t have the budget to pay somebody else to do. Sure. So in that case, I mean Z, you have a home, so you just bought a new property, you have a home security system, you’ve installed.

Speaker 5:
Not yet. I’ve I’ve actually got some bids, some quotes up, quote Tufts.

Clay “The business coaching wizard” Clark:
Would you go to the bottom of somebody’s sitemap and read 700 articles or so just to see what happens.

Speaker 5:
I wouldn’t read for seven minutes. On the bottom of their article.

Clay “The business coaching wizard” Clark:
Okay. So all I would say is nobody, nobody really reads those things. And so I would say if you’re just going to transcribe it and put it on the sitemap, you do not need to worry about taking out the pauses. Now if you’re going to have people actually hear it, I would recommend investing time and editing. Does that help you at all or is that vague?

Speaker 4:
No, that that helps. I mean what we do anticipate, people will listen. So I do want them, I do want them to sound professional and I’m just didn’t even just didn’t know how much time I should be spending on that.

Clay “The business coaching wizard” Clark:
Yeah. And I, I spend on this podcast more time editing the shows than I do recording the shows, if that’s any help for you.

Speaker 4:
Okay. Yeah. So that makes sense. That’s where I’m at also.

Clay “The business coaching wizard” Clark:
Yeah. It’s like when I called you here when I go back and edit, I’m going to add in a phone ring sound as opposed to the Skype sound. And then when I called you, the volume came in really hot because the, I cranked it up. I was so excited to talk to Phil. The thrill here, I cranked it up and so peaked, you know. Yeah. So I got to go back and edit it. And Z, you’ve done a lot of radio commercials. Sure. Lot of comer. I meanZ is the King of radio commercials. 25 wins over kills. They win. We win when there’s too many takes. When you get to a point where you’re like, we just gotta leave it. Cause when w when do you get to a point where you say guys, cause you know the editor guys always want to do one more edit. Hope us deal with that. When do you say it’s good enough?

Speaker 5:
Well I mean in an ad you want it to sound lied, you want it to sound real and raw. So I have sometimes a little little little bump bump in it is okay because that’s just normal human beach. That’s, yeah, that’s how you talk and you know, so you know, if you’re trying to say, Hey, listen, what’s your, what is your objective for what you’re doing? If your objective is to be able to get yourself first and in Google and the, and the Google map, then you know, having it real pretty doesn’t really matter that much, you know? True. So spending the time to do that, I would say instead of spending the time to edit it towards sounds like perfect for the few people that actually listen to that one. If they do all the way through, I’d say go make another one. You know, cause that’s what, that’s what it’s about. It’s about getting the word and the content on your website. Get it transcribed and getting it on there so that you can drive you. Because I tell you what, right, wrong or indifferent, it’s a whole new world out there. Folks. 30 years ago we started a business. We didn’t have to worry about Google and

Clay “The business coaching wizard” Clark:
Reviews

Speaker 5:
You, WW, which the worldwide web. And so, you know, it’s a whole new world and you’ve got to kind of adapt to it. And so now it’s, it’s getting at least on the front page kid on the front page.

Clay “The business coaching wizard” Clark:
Yeah. The prep page mate. Now Charles Cola [inaudible] you guys are top and Google there with, with colon fitness. I mean you guys are doing really well. How many articles a week does your team right at this point? Oh, probably around 50, 50 I think. So every week. Do you go and read every article? I do not, but John Carlo does. Right. Somebody in our team kinda. Yeah, they bet it and kinda clean it up a little bit, but not a lot. I mean it’s generally, so what’s the balance when you and Amber do the podcast that people hear, how much editing do you do on idea zero. So you just let it go. You let it flow. Okay. Phil, is that helpful at all?

Speaker 4:
Yes, it is. Thank you.

Clay “The business coaching wizard” Clark:
If it listeners out there, if you do a search right now for Joplin gyms, J O P L I N Joplin gyms, you can see Cola fitness dominating the search results. And Phil, what’s your next question there, dr Phil?

Speaker 4:
Well, my next question concerns the like the structure or the layout of the podcast. I’ve been trying to structure them and then like the, in a sales format, like rapport me, it’s close, you know, just kinda fill my topic and like that. Is that a, is that a good idea to, to it kind of systematically like that?

Clay “The business coaching wizard” Clark:
Absolutely. Absolutely. I will, I will defer to dr Z here on this in just a second. But for the listeners out there, the formula is this, you build rapport with your audience and usually you do that with a story or a joke or a in depth discussion of DayQuil, you know, that kind of thing. Dope. Yeah. An anecdote and then the needs. You’ve pointed out, Hey, here’s the problem that we’re going to solve on this show. We’re going to solve this problem. And then the benefits are a solution supported by facts and then the close is, Hey, as a result of this, what do you want me to do that that call to action Z. Why do you want to start off with a joke or a story? You do this in your office meetings with your staff. You do it at Christmas parties. You do it when you’re having dinner parties. Why do you always want to start off with kind of breaking the ice?

Speaker 5:
I’ll tell you what, laughing actually is a physical thing where it sends off endorphins. Sorry. Yes. It actually physically makes people feel better. It’s crazy as that sounds and smiling and laughing. It puts people, it kind of relax them. It gives them a little, little, a little quick little jolt of, you know, how’s your, how’s your father? Right, and they smile. They kind of relax a little bit because there’s a certain amount of nervous tension when you’re starting a meeting, when you’re starting something, when you’re starting something new. It’s like, what? What is this? Is it a waste of time? What am I doing? What do I have to listen to it to pay attention? And so the nice thing about doing a joke at first in the middle and then maybe throughout it is, is that that joke kind of centers them back. It gets them listening and it gets them laughing.

Speaker 5:
And for goodness sakes that they missed the punchline. And they’re like, Oh my gosh, you got to rewind. That’s, I’m talk about DayQuil so much on the show we mentioned you’re going to go, that’s not funny. That’s not funny. The second time you’re like, I think they really have really, I think they’re really wants a DayQuil myself now. Right? And so there’s a reason why we say laughter’s the best medicine. And it really is in that sense. And it said it was DayQuil sorry. Well, only when you’re laughing, but you want to, you want to kind of break the ice. And a good icebreaker is a good joke, a good story. And it’s something that puts people at ease and they’re looking forward to the next. They’re looking out and now they’re looking forward to, people want to laugh, they want to smile. They want to be entertained.

Speaker 5:
Do I entertain you? You have a joke that you can share this today Z cause you normally have like a great joke you’re sitting on right now. But I’ll tell you what. No I don’t have a joke but I’ve got a serious story. I can really tell you we’ve got to finish early because I have a very important meeting at one of the banks in town. Really? Yeah. And if it goes well I’m going to be completely completely out of debt and what I need is for you guys to help me figure out what ski mask I should wear for this meeting.

Speaker 1:
Nice. Nice. Cause it’s ICC, is that good

Speaker 5:
Folks? You can you just say be funny and you are. Well it’s a gift. It’s well it’s a gift. It’s a curse and a gift rolled into one. Continue my friend. So we got the report now needs, why do we have to say eventually, Hey this is what we’re talking about. Like this is what we’re, this is the problem we’re actually going to solve. Why do we have to pretty quickly establish why we’re here? Well now you have to figure out where they want to keep listening. It’s kind of like, here’s a problem. And if they don’t have that problem and they don’t care about that problem, they don’t even want to think about that problem and they can punch out, then you know, you’ll want to, you don’t want to waste their time. And so what you’re doing is you’re being proactive. So now all of a sudden they’re going, okay, listen, I know I can tune into this. I can get a little bit of a Gilbert ear candy, and then I can figure out what he’s going to talk about. And if it’s not sensitive, that concerns me, I’m going to punch out. He’s not trying to dupe me into listening to something and all of a sudden at the end go, gotcha. You know? So you want to be proactive in the sense of here’s what we’re gonna talk about. If, if this affects you with this, if this matters to you,

Speaker 1:
Then let’s on today’s show we discuss DayQuil DayQuil and its effect and its effects on you surgeon general. Warren’s having 18 bottles of Bakewell before noon may cause problems because irritable bowel syndrome. Stay tuned. Dr Zoellner explained that operate large, chronic erectile dysfunction and dictum.

Speaker 5:
If you give a poop to three weeks, stop using [inaudible].

Speaker 1:
I mean, this is serious stuff. So keep listening. Oh, this story lights to me. Do you have an addiction to DayQuil on today’s show we discuss DayQuil.

Clay “The business coaching wizard” Clark:
Alright, so you establish the needs, right? The needs people want to listen to riveted now, no benefits. Why do you have to support the claims you’re making or the solutions you’re making with actual facts? Like we said, check out Joplin gyms and Google to prove the search engine results or Google search. Tulsa home security systems. Why do you have to support what you say with fat?

Speaker 5:
Well, you do because what happens is you’re, you’re going to do a whole show on rashes and how to get rid of them. You need to support that. You have actually significantly reduced rashes on individuals. I mean like clay. Do you still have that one rash? Do you have a rash? I do. Well today. So my point is, is that you have to, you have to back up what you’re saying. Not only say, listen, here’s the problem, here’s how we’re going to fix it. And here’s the proof that, you know what I’m going to tell you is going to fix it. And that’s what people want to hear it. People don’t want to, you know, it’s like me when I have employees come up to me with the problem. You know what? That you know, the bathroom is just never getting cold. I walk into the bathroom again today and return things not clean.

Speaker 5:
I don’t know what to do. I don’t know what they’re, what are we going to do? What are we going to do about that doctor’s out? I mean, you have dirty, very dirty bathroom and it really bothers me as your employee. I’m here all day and I need to use the bathroom. Keep canceling. I won’t even use it. You don’t want to do it. So I started taking breaks and driving over to quick trip to use her bathroom because there’s, what are we going to, you know, I’m like, if you’re going to bring me a problem, bring me a solution. And that’s what you’re telling them in this, in this episode is that, listen, I want to capture attention and put you at ease. I’m going to tell you the problem and I’m going to tell you how we’re going to solve it. But I’m also going to kind of back that up on why these check said like a bathroom checklist helps solve the problem of a dirty bathroom, you know? And so now the send people go, okay, yeah. Not only is what they’re saying sounds legit, but they can also back it up. Why it works if I do what he tells me when you do, until you do handyman services. Correct?

Clay “The business coaching wizard” Clark:
Yeah. So you would want to, if you could have a customer on is doing a testimonial, that’d be great. You know, a customer that you fixed a bunch of problems for them. That’s huge. I mean Z, you and I, it’s hard to find a good handyman. So if you have a, if you find one that really does a great job, you want to be loyal to that person. So if you get some of your happy customers on your show.

Speaker 5:
Yeah. In life, unfortunately, I’ve run into a lot of handsy man. But you know,

Speaker 1:
On today’s show we interview men from prison men who touched men.

Clay “The business coaching wizard” Clark:
Z man hit it. No, no, it’s handy man. And then the final step is the call to action. The call to actions where you say, listen folks, you can’t just have a little bit of a head cold.

Speaker 1:
You must buy it. The DayQuil Bari, the DayQuil now only, only two, only two bottles left. One bottle of what? What’s that? Only one bottle left for the first one draws the tablet, throws the tablets. So

Clay “The business coaching wizard” Clark:
You have to eventually do a call to action and the call to action has to be an offer or a deal. So hot that people say, no, I’m Phil. Does that all make sense to you? Are we, are we communicating effectively?

Speaker 4:
Yes, absolutely.

Clay “The business coaching wizard” Clark:
Okay. What other questions do you have my friend? Anything at all? We want to help you with your, with your business.

Speaker 4:
Well, my next question would be how do I know anybody is listening?

Clay “The business coaching wizard” Clark:
Oh, word of discouragement and encouragement for you. Devin put a link to it please on the, on the show notes. But one is you want to install the Libson player, L I B S Y N Libsyn player. And the Lipson player will allow you to track kind of, so I’m going to show you an example. I’m going to do a Google search right now for John Maxwell thrive time show and Google John Maxwell thrive time show. And when I search for that, I’m going to tell you all the places where the show is the show we recorded and launched on our website is now available. You can find it now in on iTunes. Devin, did we ever put the podcast on pod Toppin dot. Se not intentionally, but this is a website that now we’re on. It’s pod top and dot S E. So when you put your podcast out there, other aggregators, grab it.

Clay “The business coaching wizard” Clark:
Z, look at your face. There you are on pod top and wow, just half of it. That’s probably a good thing. And then we’re on Apple podcasts. We’re on podcast. We’re on player dot F M we’re on what is it? A SoundCloud. We’re nowhere. We’re on Stitcher. We’re on iHeartRadio. We’re on Spotify, pod, bean, pod, bean. I mean we’re everywhere. And so a lot of the times you can’t really know who is listening to the show or not. The Lipset allows you to track from the major ones like iTunes, Spotify, and that kind of thing. Is that helpful? Yeah, definitely. What does Lipson cost, Devin? It depends on the how much space you’re going to need per per month. Oh, fill the thrill needs, all those things. I think the, I think the lowest plan, let me pull it up here. Now he’s pulling it up. Folks are getting it. As he’s pulling it up. Make sure you’d go to DayQuil to get your supply of de Quiller down to our final two bottles. Sees that right funnel to box to be a sponsor for a show by them. We really should. We support them.

Speaker 6:
Hello.

Clay “The business coaching wizard” Clark:
All right. Four 50 megabytes a month of DayQuil of storage space. Oh, and Lipson. Okay. It’s $5 a month. Phil, does that answer your question? Yes. Okay. What other questions would you have, sir? Any questions at all while we have the man, the myth, the Zohan right here on the threat? Femcare

Speaker 4:
Well, I mean right now my, I’m doing the podcast basically to, for for content for the website. My wife actually does it with me. She acts as the host on the show and I’m the resident expert or whatever. She asks me questions about topics and things, but at what point is it makes sense to her. How does this transition into something that, because my ultimate goal is to build a a franchisable model. Yeah. And I can see down a road where podcasting really helps with that. I mean, talk, explain to me how that, how that transaction transact or transition might take place or when it becomes really a serious thing or how do I know?

Clay “The business coaching wizard” Clark:
Well, I’m going to pick on a brand that I, my wife and I have invested in called tip top canine. That’s doing well. And then I’ll pick on another brand called Oxi fresh where I get paid every time we sell a franchise. So those are two examples, but for Oxi fresh, there will never be, I don’t think a corporate podcast why it’s not their core competency and it’s not something that the team at as of this point wants to do. And so, but for tip top canine, I do believe at some point a podcast will be in the future. And I mentioned this because Ryan wimpy his passion for training dogs Z. You can just feel it. He’s into it. So if I interviewed him about training dogs, you could sense the passion. Now at Oxy fresh, a lot of the franchisees are passionate about their customers, their employees and their profits.

Clay “The business coaching wizard” Clark:
But there’s not a lot of passion there for cleaning carpets. So you never, you do a podcast, somebody at the core has to really, really be maniacally obsessive about that topic. And so Z, you and I, we love talking about entrepreneurship or nearing on 2000 shows right now. No, I love it. Every time we put a show out there, we like it. We love it. So life-giving thing is it not, we try to make it that way. We like it. It ain’t for, it ain’t for, you know, cause of not trying. I mean it’s our passion. It’s our core to what we love to do. We love to hear results of our show. Helping people start their business, saved their business, grow their business, still stay in business. And so yeah, when you, when you, when you connect with a podcast that really, they’re passionate about what they’re doing, you feel it comes through.

Clay “The business coaching wizard” Clark:
And so if a company says, listen, that’s not our core competency, but yet what they might do is being able to enable the local franchisees to do that for their local website. It’s like, Hey, here’s some scripts, here’s that is do it. And you know what, we’re going to back you and support you and give you the tool. It’s just another tool for the franchise model. Yup. That’s going to help you dominate your area for whatever it is. And another option would be Shaw homes.com they have their team podcast, but they do not ever play them anywhere and they just transcribe them and put the content on the website to rank top in Google or a fourth model would be a company. Like I’m a cool off fitness and at a time you guys [inaudible] paid me to write content for you. Now you write content yourself. So you have a few options there. Phil, is that providing any clarity on it or is it or is it as clear as mud?

Speaker 4:
It’s, it’s good. I know it’s not, that helps out a lot. I appreciate it.

Clay “The business coaching wizard” Clark:
Yeah. The 1-800-GOT-JUNK founder we’ve had on the show that dude is passionate and that kind of guy could carry a podcast cause he’s so passionate about his thing. But if there’s not a certain level of passion from the host, and I’m not saying there is or isn’t for you, I’m just trying to help you and other listeners out there people will, won’t consistently tune in. Do you have any, do you have any other questions about growing your business there, sir?

Speaker 4:
I don’t have any really have any more questions about podcasting. No, that’s pretty much covered it. Yeah.

Clay “The business coaching wizard” Clark:
Well I appreciate you so much for, for not being a stranger there and we’re having some really fun guests coming up here and the not so distant future. So hopefully we can make you laugh. Do you have a favorite show that you’ve heard so far? A show that you thought that, that show that was so disturbing, that show or so good or so funny or so? Do you have a show that you listened to and you thought, Oh,

Speaker 5:
Oh

Speaker 4:
Gosh, not nothing like that really sticks out of my mouth and listen. So many of my Kimberly, I love him.

Speaker 5:
You’re in 2000 deep now. You’re stuck. Y twoK Y two K.

Speaker 4:
I’m looking, I’m looking forward to seeing you all this this week I’m heading down for the conference.

Clay “The business coaching wizard” Clark:
Oh yes. I’m excited. I’m excited. It’s going to be fun to see you here. And again, thank you for not being a stranger, my friend, and we look forward to seeing you in person here this Friday.

Speaker 5:
Can’t wait. Take care of Phil. Take care of Hill.

Speaker 4:
Thanks. Bye. Bye.

Clay “The business coaching wizard” Clark:
Nosy. We’re calling a thrive right now in the great state of California and D. Do you remember when, when, when you, when you used to call people long distance? It was a big thing.

Speaker 5:
Oh my God. Yes. Big, big deal.

Clay “The business coaching wizard” Clark:
Mom, I have a funny long distance story for you and I won’t mention the person’s name who’s involved in this, but there’s a very, very ecentric man that I’m very good friends with. [inaudible] And every time that he wants to wrap up a conversation with people today in the year 2020 sure. He says, I’ve got to take this call. They’re calling long distance.

Speaker 5:
He was in Tulsa, it’s a mus.

Clay “The business coaching wizard” Clark:
Tulsa visiting me recently and I said, Hey, Hey. It was really funny. I said, we were out to dinner. And I said, dude, that move is amazing. You just told somebody who’s 30 years old, I got to take this call, it’s long distance and go walk me through the move. He goes, well, it makes it seem like I have to take the call and I just put the phone up to my ear and I walk away.

Speaker 5:
But I’m like, that’s a great, and you really have to just said, I need to take this call. I mean, we’ve all done that. We’ve all walked a gauntlet. You see a room that you’re thinking I’m going to get, I’m going to get tagged and tapped at least three or four times. So you put the phone up to ear, creates a force field, and then you walk through with the nods and the points. And you know, how you doing and the case, that

Clay “The business coaching wizard” Clark:
Nuance of I got to take this call long

Speaker 7:
Distance, it creates a further intensity. You’re like, Oh my gosh. It actually adds a layer of, of, of, of non-belief because whether it’s the battery, the battery is like, you know, 87 cents a minute. It’s sold out and you have to be to that quote to go with that. I mean seriously the year 2020 to say I’ve got to hit this call long distance. I mean, Devin, when you call me, it’s long distance because you have a Phoenix phone number. I mean half of our employees have different area codes, right? So big deal anymore. So the fact that he still hangs on to that old move, I respect that. I respect. That’s the equivalent of saying with all due respect during a political debate and then just re unrelentless just attacking, just pounding them with all due respect. Yeah, that’s, that’s what that does. I love it. Then we’re going to call North thriver here. Long distance. Here’s Z. Vic,

Clay “The business coaching wizard” Clark:
What’s up man?

Speaker 8:
Hey, how are you clay?

Clay “The business coaching wizard” Clark:
I, I’m doing well here. We are with dr Zellner in Charles Cola. Connie from beautiful Tulsa, Oklahoma. How are things out in the great state of California?

Speaker 8:
Oh, it’s great here in sunny Sacramento.

Clay “The business coaching wizard” Clark:
Hey, a dr Z’s might not be super familiar with your situation, but I’d love for you to, to share with him how busy or not busy is the mall that you are leasing space from?

Speaker 8:
Yeah, that’s a great question, clay. So the mall, I’m not very busy. It’s a, it’s a mall that they’re trying to revitalize right now at the moment. So they have like a movie theater, a couple other spots that are least in that, in that particular space. But I’ll run the track. Just traffic itself is not very, yeah, very busy.

Clay “The business coaching wizard” Clark:
Did the mall’s traffic fall apart before you signed the lease or after?

Speaker 8:
Way before. So actually the space is like, the rent is like insanely cheap right now. Well not right now, but before I released it, before they put the actual movie theater in. So after the movie theater, the traffic’s actually picked up a little bit, but I still feel pretty dead.

Clay “The business coaching wizard” Clark:
And tell dr Z what you do for a living, what is your business?

Speaker 8:
Yeah, definitely. So I own lucid work coffee. It is a Lucha Libra, like a Mexican wrestling themed coffee shop. Oh nice. Thank you. Now, Oh, go ahead.

Clay “The business coaching wizard” Clark:
Oh Z the V has some, has some questions for us here and a civic. I’ll give you the floor. You could tee up the question and no matter what advice I gave you is he’s going to one up me. So get prepared. Get this dude, let’s do this thing. Let’s do it. You know what, let’s put on our mask and wrestle about it. Okay. We’re putting on our masks right now. We’re ready. Okay.

Speaker 8:
Definitely. Yeah. So this question is for you clay. Well dr Z as well. But knowing what you know now how would you scale, how would you scale BJ connection faster and more efficiently?

Clay “The business coaching wizard” Clark:
There were I’ve got a lot of them so I’ll, I’ll try to go as fast as possible. One and I will Devin take notes cause I wouldn’t see to be able to one up me on all these cause this is, this is true stuff. One, I would’ve discovered right away that I am a disc jockey owning. I’m a, I’m an owner of a disc jockey business. I am not a life coach. I would have recognized that right away. I did not recognize that until the second time I had a lunch interaction with dr Z. Which was a four year span of time. So this conversation could’ve saved me four years. Z, could you please explain what it means to embrace the you are not a life coach and that you are a business owner?

Speaker 5:
Well, when when we had lunch, I remember that distinctly. You had been running your business and you had some struggles and your struggles were that you were hiring young men, that you’re trying to teach them how to be a disc jockey. And a lot of them were pretty dysfunctional and you didn’t know and you didn’t want to fire them because they’re your buddies. You guys would, you know, finish out the margarita machines after the shows, after the weddings, you guys would hang out, you’d burned stuff in your backyard, pirates, pirates. I mean you were pirates together and so you were like, you felt this brotherhood and this bonding with these men and you’re like, you know, Hey, these guys got some really bad habits. I’ve got some really bad things going on their lights and I’ve got to, you know, I’ve just gotta I just gotta love him and coach him up and, and like be a big brother to them and you know, really just kind of take them through life. And I said, why? I said, are you a certified life coach? Is that what you want to be on the side?

Clay “The business coaching wizard” Clark:
You said Y, Y and this is what I felt like that everything that I’ve learned through church and through church and through the self help books reminded me of, church told me that this is where I needed to spend all of my time. So even though my could have easily fired the guys and replace them with better people, I didn’t. Now. I just sort, I don’t inspire at all. I find inspired people. I don’t, I don’t make people happy. I find happy people. Crazy situation day. We just hired a young lady today for the elephant in the room who, she just started on our team and I’ve had two people today today tell me, they said, did you just hire such and such? And I said, yeah. They go, Oh my gosh. She used to work with my kids at this business and she’s the best.

Clay “The business coaching wizard” Clark:
Or my kids go to school with her kids. She’s the best. And I haven’t talked to her at all about motivation. She’s just the kindest person ever. And there was a little bit of a miscommunication about her new schedule and she had the kindness and compassion to go, Hey, I just have a question that wasn’t heavy about it, wasn’t upset about it. And I haven’t taught that skill. But man, when you start having to teach people like life skills, like how to wake up, how to stay sober, how to not Facebook message people while at work, how to not look at adult content while making coffee. I mean, it’s a weird culture.

Speaker 5:
It is a weird culture and unless you want to take that on as your job, yeah. Then get a different employee that loves that we left. I hope you were empowered to do that because it’s kind of like, you know, there’s a lot of great people out there and I hear that all the time. It’s hard to find good help and I, and that’s why we talk about the group interviews and I always make the analogy, it’s like going to TJ Maxx, you don’t know. You’ve got to dig a little bit. But man, once you dig a little bit, you find that just the, you know that polo shirt that your sides, you’re like, Oh yeah, it’s like a fourth of the price at Dillard’s. You’re like, Oh yeah, I’ve found.

Speaker 9:
And so to kind of make this actionable, Charles Cola with colo fitness.com you have implemented the group interview for the past couple, three years. Can you talk about how the group interview is so much different and more efficient than one on one interviews as you’ve grown your big box gym? Yes, we have had, Oh gosh, we had by 94 on payroll right now and the group interviews, the only way that we could keep up with that type of volume of entry level workers that worked the front desk and clean and do all that stuff and the systems just work so phenomenal. We have the same time, same place group interviews. They come in, we have scripts. I get to share my mission and vision of who I am and the company and you can quickly see which ones are engaging with our core values. On that video, the basically the is Toronto video. They listen to me talk and the manager watches who’s the most engaged and asks a handful of questions and you’ve got the top one or two. It’s just amazing. Second thing I would have done that would have saved me a ton of time, and I know doctors, he mentioned this and my wife benefited from this because my wife worked for dr Z is I would have made a checklist for everything as soon as possible, like a script and a checklist for everything. The mind freeing checklists and scripts for everything and [inaudible]

Speaker 5:
Oh, well, what time out are you saying you can’t remember things? Is that what you’re saying? You’re forgetful. Not only that, to check this out, when my wife worked for you, I remember I’m in the car with her and I said, how was your first day of work? Or how was your, that was your first week of work or something like that. She was already fully up to speed and was able to do the job. You get to sharpen and you have a wisdom, the processes in place that can, I mean, there’s no reason why they don’t get that down. It’s kind of like you, it’s kinda like in football you don’t, if you don’t have a playbook, you don’t, you just say, Hey listen, I’m going to go through the plays and I’m gonna tell them to you, and then we’re going to go outside, run them.

Speaker 5:
So you’ll remember them and we’re going to, we’re going to do this. Okay. Okay, so red, 47 X, YJ flip, you do this. And they’re like, Oh, it’d be nice if I wrote this down cause I don’t really remember the coffee place in Tulsa. I’ll keep it there. Vic, I won’t get into any details. They reached out to me for coaching about a decade ago and I remember sitting down with this guy and I almost vomited in my mouth cause I could feel the pain that he used to. He was feelings he cause I used to do it. Oh yeah. And I’m going, can I ask you, what’s your biggest limiting factor? And he says, finding good people. And I said, okay, well how long does it take you to train a coffee person, a barista, buttery. Cause he wanted to do the whole barista thing and he says about six

Clay “The business coaching wizard” Clark:
Months, six months. And he said, well yeah, he’s like the complexity of it. And so I’m like, what do you mean? He goes, well, if you want a yada, yada coffee with the yada, yada coffee, we roast all of our beans, they’re all fresh and it’s more of an art. I’m out and I’m going, so how much can I make? And he was paying people just over minimum wage. And he said his whole thing is he didn’t want to use a checklist cause he wanted it to be like an art. He didn’t want recipes and this is the cabinet workout for him. It did not work out. He was literally at the age of like 45 working in a coffee shop, 70 hours a week as a result of this. And this is where it got Epic with me. He said to me I, I watched, I’ll go, I go into the coffee shop and I noticed that no one wrote anything down.

Clay “The business coaching wizard” Clark:
And so you’ve been to those fancy restaurants where no one writes anything down. And I’m not sure if that wows people or not. It doesn’t wow me. But some people at wows them I guess, but he’s not a high end restaurant. He’s a coffee shop for the average ticket. Six bucks. And I’m watching his baristas go, bro. So what do you want to get now? And I’m, I’m going there and like mystery shopping. I’m like, I want a hot chocolate with the skim milk. Okay, cool. Well the person in front of me, excuse me, can I go ahead and get a, and all of a sudden four or five people are ordering at the same time. And I watched this dude get almost one at a two, one at a four orders wrong or sure every time. And I’m like, how often do you guys have to do refunds?

Clay “The business coaching wizard” Clark:
He’s like, Oh yeah, constantly. People today just can’t remember stuff. They can’t match that. So checklists are big. The other thing I would have done, there’s a lot of stuff I would have advertised as he told me one time, he said, advertising is like gas for your car. It’s the foot pedal, the gas pedal of your car. And I thought, you know, yeah, but I, I can’t afford it. And so there was about a year and a half where I didn’t work at Applebee’s target and direct TV to afford ads. I was trying to DJ kind of full time. And I did and I, and once I met with you at a Ruby Tuesdays and you told me that advertising is the gas pedal for your business. And I said I couldn’t afford it. And you said something to the effect of, well then you need to get another job. And so I went and got a job at Applebee’s target and direct TV. And that advertising was what fueled my rapid Z. Talk to talk, talk to Vic about advertising it. Cause a lot of people starve their business without that.

Speaker 5:
Here’s what happened is that in life we go out and we we get that dream car. I mean we get it, we get it, we stretch a little bit because we get a few options on there that we didn’t even know they had. And of course we never, ever, ever, ever think about insurance and after insurance and you know, it’s only insured for the first 36,000 miles. Oh, you wonder, you wouldn’t get it. I have extended warranty. It’s about time. You bundle all that up and you get your payment. You know, Oh, said you got this really, you get the color, you want the extra fine leather. It’s rich mahogany land. It’s an upgrade.

Speaker 10:
But you know what? You’re worth it. You’re worth baby. You’re worth. You get that deep

Speaker 5:
Burgundy color. The one you’ve always wanted.

Speaker 10:
That light cream upgraded leather. You get a CD player. That whole six. That’s right. Six. I’m kind of a big deal. Yeah, totally significant is you can make a Bluetooth your phone in there and talk and free paid. No has involved old. Oh I play with your hair. That’s right. You can see on that car. Oh I talk all day. Just run your hand through your wavy way. Do people pass it? You shampoo ad you can’t just sit there. There will S you take out the key. It’s a special key to put it someplace. You just have to have the Canada’s 600 hour key and you hit the start button and you hit the start pack. Hit didn’t start running and you want to drive something. Hit the sharp Pat. You hit that stop cause you probably wouldn’t drive around the neighborhood. Everybody see you as a third time. You hit the start. I’ve tried and was saying, you realize, Oh crap, it’s not a car.

Speaker 5:
It’s out of gas. My car is out of gas and you’re sitting there thinking, wait, I spent all my money on the car. I can’t afford gas. Surely you can’t be serious, am I right? Don’t call me that. I told you that. Yes, back to you. So you have to, and you start a business, you have to understand that part of your budget, the starting, you can’t spend it all come on on the business, on the car or the cool cup. You know, I got cool coffee cups for everybody, you know, cause it’s a cool place and I’ve got a buddy of a mass I get to wear while they’re drinking their coffee. Booze. That’s our thing. That’s what we do. I didn’t get the cheap mask. I got the good mass because I could afford it. Right. Cause I’ve been saving. Don’t be an ad.

Speaker 5:
Get a good man. Okay. And then all of a sudden you realize you don’t have any money for advertising. You’re like, what the Hey, no one told me that. Philly I got the upgraded. I could’ve gotten regular leathered had a little money for gas. And so that’s what I find a lot of times people start a business. They don’t put that as a budget item. They don’t understand that. That’s very important. And it’s not only just to advertise because I know people all the time. She said, I did that for a month. It didn’t work. Oh, you know, I advertise a month, every day for a full month. I have, I got hardly, I didn’t get enough business to pay for it. And I’m a, I’m done advertising

Clay “The business coaching wizard” Clark:
Charles Cola, you’re going against huge big box gyms as you’re growing colon fitness, you and your wife Vicky started his business in $115,000 house in a small town of Bartlesville, Oklahoma, Oklahoma. You being in Sacramento competing against, you know, huge companies is a lot like Charles colo competing against a planet fitness. Charles, what would happen if you didn’t advertise?

Speaker 9:
Oh yeah, we would not get near the traffic or near the leads for sure.

Clay “The business coaching wizard” Clark:
You see fitness people that they don’t advertise. You’ve seen your peers.

Speaker 9:
Well, actually I had a guy that was kind of supposedly a mentor. He says, if you’re good, you don’t need to advertise. Oh boy, I, I am 100% in disagreement and he is still doing the same thing, probably making less than he did when he spoke to me like 15 years ago. And he still, it’s his business as him and his wife and our businesses now what? 94 employees and

Clay “The business coaching wizard” Clark:
We’re looking at doubling in the next nine months. So it’s definitely the fuel, like you said, dr Z that you put on it. Other things that I would have done, I’ve got so many. One is I would have my wife, this is what happened to Vic. My wife came downstairs, the year was 20 it was 2006 you heard the story, they’re not at Mazzeo pizza. And by the way pizza Mazzeo is pizza. Vic is like a, how would you describe a Mazzeo pizza? I kind of old school pizza, got the salad bar cows like $8 salad buffet thing. Charles Colon, his wife were there. I was there as soon as we went old school. It’s got a fun, it was great. It was awesome. And we’re there. I w I will say this. Charles Colette ate every egg that was in that building, those poor chicken. I mean, they were like, they thought they did a good job.

Clay “The business coaching wizard” Clark:
They just got started. So this is what happened is the Krakow true story. Squeeze another chicken. If you want to look this up, Vic, at some point you can. Our office used to be at 8,900 South Lynn lane, Devin. You can put a link to it there. By the way, they’re still trying to sell that property right now. So if you wanna buy that property, you can buy it. Buy a piece of DJ history by 8,900 South lane, broken arrow. Let’s do it. Just DJ party there. Seriously. So I’m there, there I, my wife and I office there and we kept running out of room to book clients because we had great checklists and scripts and systems now. And so I kept convincing my wife, Hey, let’s just turn the dining room into an office. We’ll, we’ll close the wall. Let’s just turn it in the front office into a separate area.

Clay “The business coaching wizard” Clark:
Let’s just turn the hallway. We converted almost the entire house into a office to book. We were booking about 80 weddings a week at this point. And there was one particular week where you know, Josh who’s working for me at the time. He’s trying to find my wife. He’s, he’s going, Hey, Hey, are you here? Clay? Clay, are you here? And I’m on the other end of the building. I can kind of hear like, Josh, I’m up here. He can’t hear me. And he walks in and right there, low and behold, he finds my wife nude in her room, which was not a move, not a move. Not, not, not, not a move, not a move. And my wife is going, you hear that? You know? And then Josh walks up and says, our relationship has changed. I said, what do you mean?

Clay “The business coaching wizard” Clark:
He goes, it’s a different thing. It’s unspeakable. I’m going to go to Charlie. If you walk into the bedroom. He was trying to find her for it to process a credit card. Oh, I see. And so he just walks in. Yeah. And he’s like, I got to go to Charlie’s chicken. I’m like, what happened? He’s like, I can’t, I can’t talk about it. So I’m not kidding. It was probably five or six hours later, you’re home. Make sure they make sure that everybody knows out of our home obviously had your home, right. Josh pops in, he’s trying to find Vanessa to do the do the credit card thing and he’s tried to find me walk around the house trying to find Jane, she’s in the shower, taking a shower, take a shower so she cannot hear him. Right. And then she, you know, gets out of the shower and he just, and he’s walking, he walks it into hurdle to our bedroom and there’s office there.

Clay “The business coaching wizard” Clark:
And then lo and behold, there he sees the unspeakable. And all I’m saying is that that was not the plan. And the teaching moment here is you have to know when it’s time to invest in infrastructure because I should have moved out at a certain point. And when you got 25 guys were Googled at least you know why, right. As long as he, I mean at a certain point you had to man up and invest in that beautiful optometry clinic right in the, in the parking lot of a Woodland Hills mall. It was a big investment. It was a big investment.

Speaker 8:
That actually leads to my next question and for you as well, dr Z, mr Cola you guys take on any debt, like to grow your, your company,

Clay “The business coaching wizard” Clark:
You want to try to use other people’s money, OPM as much as possible. Now, real quick, this is not the Dave Ramsey show. This is not. Now I want to make sure you get this idea. I just talked about it during our staff meeting today. When you have a credit card, it is a weapon that can be used to magnify your spending capacity if used properly. So as an example, I don’t have to run around with $4,000 of cash in this past I was at Devin, I think last week you had to buy those Sono speakers for elephant in the room. Right. And I think there were about $1,400 for the nice speakers. Correct. For the three speakers, but I didn’t have to give Devin $1,400 of cash. Nope. So he has a credit card that we pay off every month. We build up our credit score and that is how you build up your credit.

Clay “The business coaching wizard” Clark:
Just because we have credit doesn’t mean that we need to buy things we don’t need. And so many people who lack discipline talk about debt being a bad, bad thing. And I would say a, if you don’t have self-discipline, yeah, you shouldn’t have a credit card. And also you shouldn’t have a business come on, right? I mean, come on. If you have self-discipline, then you’re going to need to use debt. But you don’t want to have a debt borrow money until you’ve proven that you can solve a problem for humanity and a scalably profitable way. You don’t want to scale it until you’ve nailed it on, at least on a small level. So until lucid or coffee is profitable. And I don’t know if you are profitable yet, but if you are profitable and escape in a small way, you want to say, if I scale this out, we’ll magnifying what I’m doing, grow the profits. But Z, I see so many people get a lot of debt before they’ve generated any profit. Neck becomes

Speaker 5:
Right. It’s like, it’s like the old fellow that I used to know he was in trucking business, I would tell you about him. Anyway, he he came to me and you know, a lot of people come to me with business issues, business problems, and, and he came to me and said, do you know what? We’re, we’ve got a trucking company. We’re trucking product all over the country and I’m losing about a thousand dollars per load. What do I do? I said, well, what’s your plan? He goes, well, my plan was just to get more trucks, just to try to kill it with a, you know, try to do more, you know, more, more, more loads. I’m like, no, that’s a joke. Actually. No, it’s a, the thing about it is, is that if you haven’t, you know, nailed it. Don’t try to scale it but don’t be afraid of because especially now bank loans are so low, historic renting money is almost, it’s almost like getting free money.

Speaker 5:
I mean we’re talking four and 5%. If you have good credit and a good relationship with the bank and you know what you, you should use other people’s money, OPM as much as possible that allows you to grow. If you have that ability to do that. So no venture capital money and going out and getting other kinds of money is a little bit different game because they, they expect more as a return. They expect a piece of the action. They expect some things a little bit differently. But if you could go get money from a bank or a lending institution and get a very good rate at, by all means. And if you have nailed it, in other words, you’re making money, you’re profitable, then baby scale it. Go say you own a bank. I own a part of bank.

Clay “The business coaching wizard” Clark:
If Vic were to reach out to a bank region.com would you meet him in part of the bank to make that deal happen?

Speaker 5:
Well, I would, I would call Sean and say, you know, he’s, you know, if he’s nailed it, have you nailed it? That give you nailed it. Are you making money?

Speaker 8:
Yeah, I mean we’re profitable can always be better, you know?

Speaker 9:
Sure. Oh, I trust you had a heart. You got a hot take. My hot take is I did the first 10 years of my life pretty much trying to do everything debt free as much as possible. And it is a really long grind, you know, to try to save up a million in cash to open a $2 million club. The, you know, the next one that I did, it’s just a, it’s ridiculously long and you’ll be really old. But I, by the time I have 10 clubs, there’ll be a really old man growing it, but I can borrow it like four to about 4.3 4.7 at a bank and get a return of like a 27 to 35% return in my business. So I would rather borrow at four and a half and make at 35 and I have a net profit off of 30% using somebody else’s money. So yes, it can be a great, great, great way to go

Clay “The business coaching wizard” Clark:
Vic. Oh, we’re going to go lightning round here then we have about five more questions left. We’re going to go fast and furious. What’s your next question, sir?

Speaker 8:
All right. So as the, you know, the pioneer of thrive 15 and the thrive time show podcast what does the word thrive or thriving mean to you?

Clay “The business coaching wizard” Clark:
Let’s explain this real quick. We have an online platform where everybody out there for just 19 bucks a month can’t have access to the mentorship that Z and I would have begged for, I mean, both of us came from, we did make friends actually true. We did beg for it, but we both came from nothing and to build something. And so we wanted to give that as as a profitable gift to you. So everybody checked that out. If you, if you don’t have access to a mentor in your life, your network is your net worth. Why not hop into a community where you’re surrounded by people that know their stuff? That’s what thrive 15 is thrive fifteen.com, the online school, 19 bucks a month. And when you buy a subscription, you can come to the workshops. You can do that. Now the podcast is something we give away.

Clay “The business coaching wizard” Clark:
We gift away for free because we recognize that many people what to put their toe, their foot in the water and check something out while they’re driving, before they’re going to invest the time and doing a conference or that kind of thing. But that being said, thriving means where you never have to think about money as it relates to the achievement of your F six goals. So your goals for your family, should we take the family on vacation? Yes or no? We don’t want that decision to be at all clouded by money or lack thereof. Should you get a gym [email protected] you want to, but can you afford it? We don’t want that conversation. Should you take the kids to mass or to church on the other side of town? It’s 40 miles away. You live in LA, the cost of gas is expensive. We don’t want that decision to be impeded or affected at all by money. Thriving is where you can live the life that you want to live on, your terms, to spend the time with the people you want to spend time with, where you never have to think about money and the absence of money. It’s really weird. All you think about is money when you don’t have money. So that’s what thriving means to me. Z, would you echo that or do you want to one up me in some capacity?

Speaker 5:
Yeah, and I think thriving also let you know that you’ve reached a level of, of you know, there’s, you first start off when you start a business, you’re, you have a job. You’ve given yourself a job and you feel satisfied because you are your own boss. You own the boat, you own the business. Yes. Your demand, your demand, what the player VIX kufi and then it goes from being a job to being a business and now you’re overseeing it. You’re, you’re, you’re on the chest door. Coffee, you’re Alucia fixed coffee. Lucido well let’s have midget wrestling this week. Kid [inaudible] midget wrestling. That’s right. Only a coffee in the mall. But nobody is. So what you want to do is you want to didn’t change it into a business and then eventually as you, as you can go higher in the clouds looking at it from a, from a distance, you still want to come down and touch it every now and then, you know, everybody has their kind of, their, their, their method. How sharp a manager do you have, how good a division manager, how good a district manager you have, how good a people you put around you. Very important at this point. And then, and then you want to inspect what you expect. You want to put things in. Pretty soon you wake up pretty shit and you get to the point, here’s thriving. When you wake up one morning and you said to yourself, self, can I get some selfie

Clay “The business coaching wizard” Clark:
Music? Yeah, live in queued up here. This is the music. This is what you’re talking to yourself. This is what he listens to. Yes,

Speaker 1:
You wake up and people say when you wake up, you go Saturday. When I wake up and you say to yourself, you roll over and now you’re on your left side cause you were on your right side, right side. You flip the pillow because now you’ve got the cool side. She lay on your left side. If the cool side of the pillow and you kind of give a baby yawn and you think to yourself, you say self, now that I’m on my left side to both sides, what do I want to do today? I don’t know. I might surprise myself because I want to buy bronze horses to put in front of my new house. Maybe. Maybe I want to pack

Speaker 5:
An overnight bag and head to the airport to see what flight I can catch. I don’t know,

Clay “The business coaching wizard” Clark:
Two weeks ago or four weeks ago, didn’t you put on your list? You wanted to buy bronze horses for your house, but if there was on your list, it was on my list and then one day it was begin as huge mirrors installed. I loved it. You

Speaker 5:
Came over to my house, my old house. And you were there for [inaudible] to meet with you. Ended up face to face and said, well I’ll be at the house from whatever to whatever. It didn’t swing on by when you know, whenever you can. So you did, you popped in. And what was, I was working on

Clay “The business coaching wizard” Clark:
Feeding. You are feeding a fish, you know, you’re introducing a new fish into the aquarium ecosystem and you had appeared to, as it appeared as though you’ve been doing this for hours or at least many minutes. And I’m going, what are you doing today? Like I’m trying to introduce my Jim Tang to the other. I don’t want the other tanks to not to be all day. Do you have to do, you don’t have to make a phone call or return a voicemail or sell something and you’re now sales. So I seriously thought that I though it’s awesome that’s driving, that’s riding. What’s your final question, Vic, your final question as we, as we are short on time but we’re not short on love for mr Sacramento. 4,000.

Speaker 8:
Yes. All right. So since I just turned 21, what advice would you guys give your 21 year old self?

Clay “The business coaching wizard” Clark:
Only hang around people who are where you want to be or who are going where you want to be because your network is your net worth. And when you’re around idiots, you will fall to the average of the people you hang around with. And when you’re around poverty, speaking people, entitlement people, victim people you are going to absolutely start to think that way. But when you’re around successful people, when you know, when we host a podcast where everybody who’s on the show is successful, has been successful, has come from nothing to something. We don’t except the bitterness. We accept betterness. We don’t stay, we don’t accept excuses. We except, okay, there might be an exit ramp to go around the detour cones, but we don’t see when you say that you got to surround yourself with good people, man.

Speaker 5:
Yes. And also now that you’re 21, always drink really expensive alcohol. Don’t, don’t do the single malt scotch. I prefer like a violin. But no, seriously you, you definitely want to say this. I mean if I S if I told you, Hey, the people that have access, and I mean really access, we’ll call buddy buddies. You’re, you’re, you’re close core friends are there. Are there any that are idiots? Don’t, don’t answer. Cause it could be listening. I think you met me. And, and what I’m telling you is kindly and gently move them out of your life and spend less time with them. I’m not saying completely goes to them, but, but goes to and really be proactive and saying, so you’re, that sounds kind of weird, but no, it’s not. It’s like if you were dating a girl that did have a lot going forward and you’re like, I think I want a little bit more firepower in my future wife, you would then be proactive and trying to find that. So what I’m telling you, it’s the same thing in your core, your core competency, your inner core friends. You want to make sure that you have them that are you some if you don’t have

Speaker 9:
A buddy that’s an entrepreneur, also shame on you. If you don’t have a buddy that says, Hey listen, I want to go and build something like this, shame on you. And we’d call your friends. You’re like, Hey man, you’re 21 let’s just go party your brunette. Come on, you know, boom, boom. We all listen, we’ve been there, we’ve all had idiots, his friends, we’ve all, we really have. And God bless the idiots. You know what? There’s plenty of them out there and they can all be friends amongst.

Clay “The business coaching wizard” Clark:
It makes you hustle too because the idiots, you need to work the first half of your day to offset their entitlements. Surely you can’t be serious. I am. Yeah. Don’t call me Shirley. 47% of Americans don’t pay taxes. This just in Charles, you know, hot take, final hot, take your bucket Sacramento. Before we wrap up today’s show,

Speaker 9:
Proverbs 1320 walk with Wiseman and you’ll be wise for a companion of fools, suffers harm. And so if you surround yourself with a goat that’s like the greatest of all time. And it’s, think about as narrow as you can and exactly what you’re doing. Go find that guy has signed a noncompete. Talk to him, beg him, talk to him and beg him. Eventually he’ll see your diligence and your drive and he’ll want to help you. And so find your goat. And Proverbs 1320

Clay “The business coaching wizard” Clark:
Vic, you are a, a, an awesome, awesome individual for reaching out with great questions. Don’t be a stranger, my friend, and I hope you have a great rest of your day out there in Sacramento and may your business continue to thrive. Thank you. I’ll see you guys at the conference this weekend. All right. Take care of boss. And now with any further ado, three.