How to Grow a Float Tank Center – Ask Clay Anything
Show Notes
Clay Clark shows Georgina and the Thrive Nation the proven path for growing a float tank business in Florida. Listen and learn how you can apply these proven paths to your business to see huge growth.
Biggest Limiting Factors:
- 6-8 months until the business is in full operation
- Branding
- Marketing
- Sales
Path:
- Step 1 – Register your Google map as soon as possible
- Step 2 – Get 100 Google reviews as soon as possible
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- AMPLE EXAMPLE – Sushi Fork in Tulsa, OK.
- MYSTIC STATISTIC – “88% of consumers trust online reviews.”
- https://www.forbes.com/sites/jaysondemers/2015/12/28/how-important-are-customer-reviews-for-online-marketing/#472b1a391928
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- Step 3 – Create a Google canonical compliant website
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- Reviews – Must get to 100 reviews as soon as possible (40 before ads will be trusted)
- Canonical Compliance
- Most Content – must write 100 pages of content as soon as possible
- Most Mobile Compliance
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- Step 4 – Design a No-Brainer That Works
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- AMPLE EXAMPLE –
- EITLounge.com – $1 first haircut
- Oxifresh.com
- Fullpackagemedia.com – ½ off of your 1st shoot
- AMPLE EXAMPLE –
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- Step 5 – Design Retargeting Ads
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- FUN FACT – The average person has to visit your website 4.7 times – The Retargeting Playbook
- AMPLE EXAMPLE – www.harrys.com
- Then pull up www.cnn.com and www.foxnews.com and www.tulsaworld.com
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- Step 6 – Launch the Group Interview Process
- Your team needs to:
- Have the capacity to do the job
- Have the want to do the job.
- Your team needs to:
- Step 7 – Determine Your Profit Per Customer
- Step 8 – Determine the Number of Deals You Need to Get Per Week to Achieve Your Goals
- Step 9 – Create an Inbound Sales Script
- Step 10 – Install Clarity Call Recording
- Step 11 – Install Pro 2 Cameras in Your Lobby So That You Can Verify That Your Team Is Doing Their Job
- Step 12 – Set a Fixed Weekly Time to Meet with Your Team About Your Key Performance Indicators (to ensure that no one is drifting)
