How to Find Your Niche and Scratch It (with Former Celebrity Fitness and Personal Trainer Charles Colaw)

Audio Transcription

Speaker 1:
[Inaudible]

Speaker 2:
On today’s show, we discuss the difference between building an artist and building a business and how to find your niche and scratch it. On today’s show, we picked a good breakdown how to build a time freedom and financial freedom, creating business as opposed to building a time sucking and soul-sucking perpetual busy-ness machine. Ladies and gentlemen, this show might have the opportunity to set you free and to create both time freedom and financial freedom for both you and your family.

Speaker 3:
So let’s stop. Let’s go. Let’s go.

Speaker 1:
[Inaudible]

Speaker 2:
You have questions. America’s number one business coach has answers. It’s your brought up from Minnesota. Here’s another edition of ask clay, anything on the thrive time business coach radio show?

Speaker 4:
[Inaudible]

Speaker 2:
Yes, yes. Andy? Yes. Drew, I am fired up to be with you on today’s edition of the thrive time show. Oh man. How are you, sir? I am doing fantastic. I’m in a great day. Is it possible that you could read the question from today’s guest with the subtlety that only a microphone can provide a subtlety of only a megaphone and a microphone. Let’s do it. Let’s do this. I want to be a subtle thing settle that way when you’re reading the question, it feels like you’re right in the room with somebody. You know what I mean? Cause a lot of times, I mean a lot of times you’re a business meeting and you ask a question and you know a lot of bosses will pull out the megaphone and talk directly to you. That seems natural as is. That doesn’t mean it’s natural. And our office, do you, does that happen? Most offices? It has happened before. I don’t know about most often. And again, you’ve got to step further away from the mic to do it. Okay. So cheap. You can do it and I and okay, here we go. Give it a whirl.

Speaker 5:
All right, so I want to ask you something. I’m opening my website and LLC. So thinking about my name for the DJ agency when we spoke on the phone, you said you don’t recommend it, but I want to open a, an agency that would book female artists to advent or female DJs with singers, musicians, MC, all female. The name [inaudible]

Speaker 2:
What? And don’t read the name. Don’t read the name. Okay. The name I’m thinking is,

Speaker 5:
And I know you said it’s limiting, but it’s also special and it would be easy to promote.

Speaker 2:
By the way, Andrew, you’ve always been both limiting and special to me. I don’t know what that means. What does that mean? Surely you can’t be serious. I am serious. And don’t call me. I know what it means. Okay. I’m not going to tell you what it means. I’m just, I just know what it means, what it means. There’s only so much of you. So you’re limiting your delivery. You’re limited and you’re special. It’s not what I thought, but, okay. Continue. Next question. Yeah. All right.

Speaker 5:
One thing.

Speaker 2:
Do you think I can have this business without deejaying every night? Cause I don’t want to DJ every night for the rest of my life, although I do love DJ. All right, so we’ve got a on the shoulder, he’s a videographer here. We’ve got Andrew here. You were a wedding photographer back in the day. Both of you guys have worked with me in a wedding business back in the day. So let’s, let’s, let’s talk about this for a second. Andrew, why do you feel like, I mean, cause you’ve, you’ve done, how many weddings have you taken photos at? 100 of them. 150. I would say at least a hundred. I don’t know the exact number. It’s over a hundred. Kendall, how many photo of weddings did you take photos or videos of? I’m sitting around two 50. Okay. And I would say I went about a thousand. I, I kept track and you know, once I got to a thousand, I was like, I gotta get out of here. But I did about a thousand of them. And so let’s speak to the first thing. You, you want to build a business where you don’t have to DJ every night.

Speaker 2:
I really, really liked deejaying, but the toll it took on my family wasn’t good. I’m naturally a person that like I would finish deejaying at two in the morning and then, you know, I didn’t mind that I wasn’t ever at holidays, weddings, birthdays, events, because I’m naturally a person who doesn’t like to go to birthdays, bought mitzvahs, holidays, weddings. I don’t like going. So as a general rule, it didn’t bother me at all. Like throwing big events where they’re really organized and are fun to go to some things. But as a general rule. So let’s start right there. Why do you feel like Andrew, why do you feel like I had to personally DJ many of the events that I did if I wanted the deal, why did I personally have to DJ some of those events? There’s probably some that were either big deals that you had to make sure and ensure that they would go perfectly.

Speaker 2:
Dr zoners daughter’s wedding, Bridget, right? Why do you think I had to DJ that one? Because you could not leave it up to chance that somebody might screw it up. You knew you could do it right? And so you were going to do it. And there’s a bigger problem. What’s the bigger problem? Bigger problem. It’s a big relationship. You want to keep solid. It’s a what? It’s a relationship that you want to uphold them. And that’s a good question. It’s because I am a person who I’m a person when I personally go out there and DJ a show, my particular shows are really, really, really good. Yeah, really good. Great. I was as good as DJ as Charles of Colaw Fitness is as a personal trainer right there. So when I would DJ Charles, I want to grab it. You can’t just come in and grab a book.

Speaker 2:
I have to get you on the mic for me. You can’t just come in and grab a book here. Charles has been trying to find that binder and we live, found the binder of the binder has been located. You doing good, my friend do an awesome Charles of Colaw Fitness . You are a personal trainer at one point. Yes sir. And we have a thriver out there in Los Angeles. I won’t keep it too long, but she’s based in Los Angeles and she’s a disc jockey and she’s good. She’s good killing it. A great disc jockey. Now I would like for you to talk about this as a personal trainer. How good were you?

Charles of Colaw Fitness :
Well I, I, I basically built a multimillion dollar business off of that that platform.

Speaker 2:
What time did you start training clients every day?

Charles of Colaw Fitness :
I started four o’clock was my earliest class. I didn’t do that for very long, but it did start at four in the morning. My first client till a 10 o’clock appointment ended 11. But I would take as many as I could because that’s how bad I liked winning and making money and being successful.

Speaker 2:
Did people want you personally to train them just to you?

Charles of Colaw Fitness :
Yes, and I, and I would oversell myself, so I kind of bind myself up on that.

Speaker 2:
Right. So this particular listener, I’m just going to show you a quick photo so you can see this. Charles, you can give a kind of a look at this, this listener right here. If you look on my screen real quick, you can see this. Do you see it over here? This is our a person who’s asking the question and she is like a celebrity DJ. Big huge events. Hire her because she’s a celebrity DJ. Oh yeah. She’s great at her job. Kendall, have you as a photographer been asked personally, will you personally do the photos for this event? Has that ever happened? Yeah, multiple times. Why? Because they liked my work and they knew that I was reliable. Andrew, have you ever been asked by somebody to, I specifically want, I’m not going to pay the company unless I get you. Has that ever happened?

Speaker 2:
It has. Okay. So this is the teaching moment. I want Charles to talk about this before he goes back up about his business. But there’s a difference between an art and a business. There’s a difference between busy-ness and a business. I want you to take note of this. There’s a difference between business and a business and there’s difference between a business and art. Okay? So a business is spelled with an I, B. U. S. I N. E. S S exists to serve you. I a business exists to serve me. A business exist to serve you? The listener right now I, I business B U S I N E S S busy-ness a K a an art exists cause you don’t know your why. It’s like you are now a celebrity entertainer and you’re never ever going to have time freedom or financial freedom as long as you continue to brand yourself as that person.

Speaker 2:
It was hard for me to break the cycle of being the one who personally DJ at every show. I agree. And even now as a coach, my wife has set boundaries and she says honey, you know you can work with like these 15 clients. And I do, I call it co coaching is what I do. But there’s certain clients. So like with Andrew, you work with a SnowBear heat in there. It’s a great opportunity for you to help him grow his business. Yeah, but we’re doing it together. So I might be in the meeting for 10 minutes or so and then Andrew does this thing, but it’s an opportunity for Andrew to learn that system. It’s an ability for the client to have that benefit. But I’m only working with 15. I only work with you Charles, like direct. But talk about that. How hard was it for you for you to stop being the one on one trainer and to start being the big box?

Charles of Colaw Fitness :
The one thing is is you know you’re good at it and you love being good at something. And so when you’re over, when you’re shifting away from and systemizing it and training it into, you know, the next skillset it’s, it’s hard to say, Oh, I’ve got gotta let him just do it and I know I can run in there and do all this myself. And, and, and, and when you see clients that you, you actually like a lot of the like I love what I do and I love the clients and for me like my mind would completely be gone with what time it is in the day. So I could literally go like 10 hours straight and be like, dude, I haven’t even eaten anything.

Speaker 2:
And that’s called flow state by the way. In a modern psychology, the word is called flow state. And it’s where you actually lose track of space and time because you love doing something so much. Like when you’re a kid, you’re G, you know as a kid you’re playing basketball and you just lose track of space and time because you love it so much. It’s the flow. You’re in a flow candle. When you’re doing videography, when you’re doing that videography Kindle, is it not a flow? Oh yeah, definitely. Especially when you’re doing a project you’re passionate about [inaudible] Andrew, same thing. When you’re doing something you’re passionate about like head shots and photos. Yeah, it can be dangerous. So it’s a flow. And again, I’m just telling you the flow state is the nose state as it relates to time freedom. You want to go in the flow state, you’re going to be on the nose take cause you’re an artist now. So what advice would you have for this particular person who is a celebrity disc jockey in Los Angeles where it’s very, very hard to become, to build a name for yourself and she wants time freedom. The question is here, she says do you think I can have this business without deejaying every night because I don’t want to be to every night for the rest of my life. Although I love deejaying. What would you say to her? It’s cause it’s gotta be hard.

Charles of Colaw Fitness :
Yes, absolutely. She just needs to take down in script what makes her experience her experience and to make that into like a checklist for that day or that total whatever that is that yeah, so that event, so what she does, like I show up at this time, I make sure I engage with all the customers. I make sure acknowledge your presence, close the gap. You know, physical touch, high five and fist bump them. Everything you do that makes you, you experience and then that whole event schedule as far as in like what you do for the intro songs, which she does for getting the crowd revved up, like all the different highlights that make her so phenomenal. You try to script that as much as you can into a document that shows here’s what the, you know Charles of Colaw Fitness b experience is going to be like when I script it for my front desk staff, I tell them exactly when they open the door in five seconds or the last you smile with your eyes and your teeth, you close the gap, you provide some sort of physical touch, make it look genuine.

Charles of Colaw Fitness :
I show them how I do it, make sure that they’ve done it and practiced it very, very several times until they clearly got it. And then I have it scripts for exactly what you need to say cause most people don’t know how to say or engage with people. So every single thing can be written down in script and then the whole workflow for the day how or for that event she could script, this is how I do the music, this is how I set up the stuff. This is where you need to set this. This is a accoutrements that need to be around to make it look like a phenomenal experience. So every five senses is the user experience. With the sights, sounds, smells, everything that they see is that branded you that made you phenomenal.

Speaker 2:
And after you, after you nail it all down and you build the, the senses, the sights, the sounds, the smells, the checklists, let me explain this to you, please, please miss mrs listener. And for all the people out there, it won’t be as good as you and you’re going to lose some deals and you’re going to have people that want you. So I remember the first time I did this, and if you’re out there listening right now and you can relate to this story because it involves you, Mike Harris, think about this. If your name is Mike Harris and you work at Bama PI, this one’s for you. Mike Harris calls clay Clark, my man, bam, a pod. We got a big event coming up. I’ve been DJ there for like 10 years guys. All their big events, huge events. The Malcolm Baldrige award, when they filled up the you, the Reynolds center of the governors, they’re 10,000 people.

Speaker 2:
I’m their speaker, I’m their DJ, I’m their speaker. I’m their entertainer. Every year. Quick trip, a Warren Caterpillar, boom, Southwest airlines, ups changed us. Six flags, Minnesota Vikings cheerleaders that sends a prom on the Minneapolis on the, on the, on the Mississippi river every year. And they call clear, you want to go and rebook you for the Capell high school overnight graduation like my fifth year in a row. And I said, Emory, I can’t do it anymore. She said, why? I said, cause I’ve missed every single wedding, birthday and holiday with my wife for the first 10 years of our marriage. And she goes, but clay, you do it every year, please, just for us. I said, no. She says, well, we could try DJ Steve. And she called me afterwards and said he was so good, but he wasn’t. You were going to use somebody else next year. And then Mike Harris has, come on, man, come on man.

Speaker 2:
That’s my cares. Come on man. You know this built you baby. Come on. How was your guy? How would you care? Come on man, you can’t. And I’m like, dude, I’m telling you like I’m on the precipice of divorce. I am. I mean it’s serious and the Clark house, my wife is pissed. I’ve missed EPC. Come on man. Valentines, bam. I’m like, I’ve never taken my wife out for Valentine’s day ever. I’ve never been to new year’s Eve ever. I’ve never, ever had the day before or after Thanksgiving with my wife. I have never, ever, ever been home on a weekend. We’re having DJ Friday, Saturday and Sunday. Mike, I did over a 200 events last year. Mike, Mike, he’s a c’mon baby. So Mike took his business somewhere else eventually because we couldn’t do what he wanted. I get it. I wasn’t mad at Mike and this happened only like 400 times, 500 times.

Speaker 2:
But what happened was is that the [inaudible] set the expectations. This is important action step. You set the expectations with the new customer that this is how it’s going to be. So to our DJ friends, the first part of your question, I’m gonna read to you Charles, she says, I want to ask you something. I’m opening my website and LLC. So I’m thinking about my name for the DJ agency. I found that DJ connection is taken. Ha. When we spoke on the phone you said you don’t recommend it, but I want to open an agency that would book female artists to events, female DJs with singers and musician, the MC type, all female. But the, but the name I’m thinking of is it’s a blur. I don’t want to mention the name on the air. I know you said it’s limiting, but it’s also special and would be easy to promote.

Speaker 2:
Thoughts about the name before I submit it. Well the name of the business, you choose whatever you want on that name and I want Charles to talk about that. But I also want Charles to talk about this. If you live in LA and you think you’d be very easy to book all female DJs and MCs to do parties, then do it. I don’t live in LA. So I, I can’t say to you, I have the market data that would say yes, that this will work. If you know, if you, you can feel the niche, scratch it. If you can feel the niche, scratch it. If you, if you know there’s a need fill it. I don’t know. There’s a need because I not in LA, I can’t tell you a funny story. The Maytag university years ago, I’m on a tour bus. That’s, it was, I was like I got a bus, I guess it was a tour bus.

Speaker 2:
They take a shuttle bus, a party bus after I spoke, they’re taking all the owners to the pho. It’s a church that they’ve turned into a blues bar. I mean we talked, I mean seriously it’s called a house of blues LA and it used to be a church. See if you can find Andrew. So that alone has a lot of the people attending upset because the house of God has now been replaced with like make out rooms. I mean it’s crazy. And so this sweet lady gets on the mic and this is what she says, this is what she says. Andrew pass me the megaphone cause I wanted to do, cause you’re on the shuttle bus and on a shuttle bus, you guys need to have a tour guide and the tour guide gets on the bus and make an app. Makes announcement. You guys can picture this and this is what they said. True story. She gets on the mic. I cannot make this up.

Speaker 5:
Well these gentlemen, a Maytag family,

Speaker 2:
Everybody on the buses, 45 married with kids cause it’s business owners.

Speaker 5:
Did you find it by the way? Did you find it okay, but he’s a gentleman.

Speaker 2:
What’s the address so people can look it up? What’s the address of that thing? Oh, I’m going down. I’m looking at the photo. It’s dirty. Ooh, eight four three zero sunset Boulevard, West Hollywood Califia turned a church into a, a super, it’s like a evil CD kind of bar. But this is what, this is what she says,

Speaker 5:
The folks. I just want everybody to know. We have a great artist performing tonight where everybody, we brought them in very, very popular with a lot of folks. He is, he’s a member of the Wu Tang clan and his name is Rizza. RZA will be here tonight, RZA. And

Speaker 2:
Everyone is going what? And so he gets up there to perform and I’m not kidding, the beat starts and he’s like, but he’s a gentleman walk to the model. You know how some blues, how y’all do it. And there’s just white people everywhere, none of which have ever been to a rap concert. And they’re all like 45 50 year old. And they’re like, Oh no, what’s happening? Put your hair today and people are not doing it. Put your age in there, put your mother and people are like, and then the club people start showing up cause we got there early cause it’s VIP and the club people show up, everyone’s high as a kite, weed in the air and it’s put your head through that. And then it’s like they’re doing like Wu Tang, like tribute songs, M E T, H, O, T. And no one knows the lyrics, but they, but the young people and our whole crowd is like, I gotta get outta here.

Speaker 2:
And so all I’m saying is for some reason you can turn a church into a club in LA and then sell the Wu Tang clan to the Maytag university attendees and that works and people paid. And then after about like seven beverages, these 45 year olds start going out on the dance floor and they were like, shimmy, shimmy, y’all shouldn’t be, I mean they’re all getting out there and like this, he’s really fun person. And it was like Snoop dog from old school where he’s on the stage with will Ferrell and he’s doing these performing. It was that kind of a vibe. So Charles, when did you realize that there was a need and or a niche for the big box gym that is a big box gym meets Chick-fil-A. When did you see the niche where the culture of Chick-fil-A could meet the facility of a, of a planet fitness and become a unique thing? That by the way, is dominating in the markets you’re in. I mean you’re in Topeka, Kansas, Joplin, you’re in Bartlesville. Somebody should look that up. Cola, fitness.com co fitness.com and by the way, if you do go to colo fitness.com it makes us website rank higher. So do it. At what better way to say thank you to a guest here. He came in to find a folder and now we’ve kept him on as a guest. But talk about this for a second. When did you realize there was a niche there?

Charles of Colaw Fitness :
Well I, I’ve always known that a lot of people don’t exercise on a regular basis. About 80% of Americans don’t have a gym membership and don’t actually even exercise at all. And so being a fitness trainer, I know that a lot of people aren’t comfortable walking into a gym. And I saw that planet fitness had a real, a really good model with what they were doing. Of course it was, you know, like, like on the TVs and stuff, they’ve got like girls and thongs, freaking the, you know, screen and blues. To me I thought it was great cause it’s focuses on beginner fitness, people that want to exercise. But as a Christian it was very polarizing to me. Like, it’s very intimidating and say like, I don’t really want to be doing curls and girl yeah. And see crutches in the screen and just really kind of pull her out.

Charles of Colaw Fitness :
So I thought we had a really strong Christian culture, a gym with, I’m a little bit more conservative type approach and I thought, wow, that would be great if we could do a similar type of thing to give a great low cost value. And with a strong Christian culture where we really focus on making Jesus famous and changing lives and help people lose weight. We had a great fitness program, a lot of people losing lots of weight. So I’ve tried to couple the great fitness training concepts with a low price business model and then wrap Christ in all the essence of it. And I, I’ve seen companies like Chick-fil-A and hobby lobby really focus on really good core values really on a corporately owned, not franchise where, you know, like budget guys can sometimes screw up your model if you sell them to the wrong people.

Charles of Colaw Fitness :
And so I thought, well, what if we just kept it small until we can really nail it, keep a really good Christian culture, kinda grow that too. We got really good systems and clay with his business coaches have helped us a ton. Really make sure we’ve got great systems, great checklists, great culture components to grow a company. And now we’re entering other States who’ve got two more locations opening this next year. And I mean we’ve got up to 50 on a still workout. But you’re not a slave to the art anymore. No, I’m not. And I don’t. And I actually, it’s been great because everything I’ve learned from clay is like you can get this stuff out of your head and on a document and then train it into the lowest skill set necessary. Not a bad skill set, but a lower skill set that then gives you some time freedom back and you slowly refine the systems and over time they become very, very good. Now maybe it’s not you, but it’s really mind freeing to see that all laid out and every department and every position and then orchestrate it. And then have quantitative scorecards for everybody and you can really grow a company. But his mind was completely different than mine because I was a knucklehead, had to do everything from the top of my mind, which I always would forget something. But when I got it out, systemized it out, you can, you can get some of that back. So,

Speaker 2:
So let’s think about this. Here’s the fork in the road for our listener right now. Do you want to build a time freedom creating business business? Or do you want to create a time sucking and soul sucking perpetual busy-ness? Now this is where it gets dangerous. And then we’ll leave you here. After I retired from deejaying, dr Zellner said, I really would like you to DJ for my daughter. And I said, no. And he said, I really need you to have you forgot about how much I’ve helped you. And I said, okay. Then I talked to my wife and my wife said, no. And then I said, did you forget about the greatness and helpfulness of dr Zellner? And she says, okay, so I’m deejaying there at the wedding. I’m loving it, I’m getting it back. I’m in my clothes, I’m in my flow state.

Speaker 2:
And this the guy who, one of the guys who used to DJ for me took all the systems I taught him and everything and he used to siphon my phone calls so when the phone would ring, he’d go, boom, DJ connection, thank you for calling, yada yada, how can I help you? And you’d say, I’m looking for June 6th. And you go, Oh, we’re all booked out. But I know of a great service. And then he would give the brides his cell phone number and that’s how he would make his money, was stealing leads off my phone all the time. I’ve had trainers do, cause it was untrackable. Now when the leads would come in via email, he wouldn’t do it. But if they were coming on the phone, he would do it every time. So I’m there and I’m deejaying and he’s carving meat cause he went in a business.

Speaker 2:
And so I’m loving this and now it’s personal. Oh yeah. So I’m like, Oh, but he’s a gentlemen. I’ll tell you what, folks, I want to let, let’s do this. The bride and the groom are going to come in here in a few minutes, about 10 minutes for the grand intro. We’ve got beautiful decor and the brightest asked me to take this party to the next level. Dr zoners asked me to go from a level eight, a lot of weddings or a seven or a six. They were like a bunt or a single Z says, let’s tell, I want to take a distinct ecstasy. I want to go the next level. How many people are prepared to take this wedding to what level? 10 come on, folks by radical gloss and be working into it. Okay, now, how many meat carvers are here tonight who have just, it’s like, you want to take this to a level 10 as well, and this guy’s like, he hates me because he screwed me.

Speaker 2:
He knows he’s from. He hadn’t seen me since. He’s screwed me. And he’s like, but everyone’s looking at him like, why aren’t you clapping me? And I’m like, folks, let’s hear for the meat Carver. I’ll tell you what folks, we’re not a meat starver let’s tip him. Cause you know as a meat Carver, I don’t know if you make as much as a DJ or the owner of a DJ company, but I’m sure there’s that. And I kept doing it all night. So I’d be like, folks, we’re going to do the father of the bride dance, everyone. Woo mother of the groom dance. And in just a moment we’re going to do the meat Carver dances with the, the janitor dance. Oh no, the janitor is not here. My band and I just kept, folks are going to be doing a dollar dance for the meat Carver.

Speaker 2:
We’re going to be doing. We did a conquer line. Let’s do a conga line. Folks over there by the meat Carver, get them involved. And he’s looking at me. Oh and he’s pissed. And I’m like, I’m just, and no one really understands what’s going on. Cause after a few adult beverages, most people can’t remember certain things about parties. I came up with acronyms like meat I can’t remember is like meat stands for. It’s like maniacal, like earning. You know, and like I was like something about maniacal earning. Yeah. And I’m like Aw man, you know, meat stands for it. I’m just just ripping him all night while I’m having fun. People are having fun, I’m having a lot of fun at his expense. And then a guy comes up to me afterwards and says, dude, that was so fun and that meat car, cause he’s like he the meat curves, I’m a mean guy anyway because he’s kind of a meaner looking guy and you’re like man dude, you were letting that meat Carver habit.

Speaker 2:
He was kind of a jerk. But man that was kind of, I mean they were really messing with him cause everyone, you know, you don’t, when you’re writing you’ve been to a restaurant or a bar where there been a sarcastic waiter. People like to get their vengeance so people loved it and people are like, can I get a card? I didn’t give out my card cause I didn’t have a card and I started getting calls all next week on my number five one nine or for (918) 519-4846 back in the day. So I had to switch phones, I had to go to the phone store, transfer contacts, switch phones. So, and that happened. And then Joe lye, who is currently a client, orthodontist, his father-in-law heard that I DJ and he’s like, collect your back, your back. I think he paid me four times what our company charged to DJ at the Mayo hotel.

Speaker 2:
I had a guy do that. He came in with big stack of hundreds. He’s like, I want you to think I’m done. I don’t do it anymore but 20 like $3,200 down. And I’m like, dude, I’m telling you I don’t want your money. I’m just telling you they shut the Mayo down. You know like well why don’t you try to shut someone down and they keep paying you. It gets weird, doesn’t it? Cause you kind of want it and you’re getting paid into your flow state. Yeah. And you know. Yeah. You’re thinking, dude, I could totally do, dude, I’d have fun. So I’m at the Mayo hotel is my last show I ever did. I’m at the Mayo hotel. Dr Joe is crowd surfing and orthodontist and people are verifies, you can call him, talk to him. Dr Joe K a K L ortho.com you can call them, talk to the dentist, orthodontist K L ortho.com he’s never crowd surfed in his life.

Speaker 2:
People have left the two wedding receptions that have made their way upstairs. So at his birthday, his 40th birthday party, we have two brides and their dresses, two wedding parties, two grooms in like 500 people on the rooftop. That’s built for like 150 people. And it’s like you can only DJ till midnight. Oh yeah. Oh yeah. And the father in law of Joe, he comes up to me, the guy who hired me, he’s been a mentor. Great guy. Bill shafty. He’s like a hundred bucks for one more song. Oh yeah. So I’m doing a nurse, L Vanessa. She’s texting me and I’m like, Hey Vanessa, it’s what, when you had to text what you had hit, the is scared to say so you had hit the number one four times to type a letter cause it was like before the touchscreens, we have the singular phones. So I’m texting back and then it’s like, Hey man, [inaudible] you one more song, one more song, 100 bucks.

Speaker 2:
I’m getting $100 per song. People have like a hat and they’re passing around money, go, go DJ, go. And I’m like, dude, I seriously, and I’m just going, I came home and he’d have to ask Vanessa. It was probably like three in the morning and let me tell you who didn’t have sex that night with all my money. Oh yeah, I’m serious. Your couch right over here? No, it was bad. It was bad. And the cool, the cool thing about what made it really bad is I was fired up. So I come bound in the door, baby, I’m back. Yup. Back to my business. I would do the call centers and I’d go meet with clients and sell, sell, sell. And then I come back and it’d be like, Amber is calling my phone and I haven’t answered it in hours. Oh yeah, I like it.

Speaker 2:
I’m like, dude, I still like 10 grand and just today you’re feeling PT. I love this. It’s like 1130 at night. It’s like it’s been 16 missed calls. I’m like, I don’t know if I can go home. Yeah. Cause then the apps in the absence of value prices, the only consideration. But when you are surrounded by enormous value, ms, DJ, ms, DJ people don’t care what you quoted a certain point. You got to understand, I had people at certain point this just happened this week. A guy called me to do a speaking event and a nice guy told them, I don’t do that. But I have a book coming out soon. So I probably will start in the summer. Next summer. He goes, 10 grand deposit, please. So I asked Vanessa and she goes, I’m keeping it, but I’m serious. That happened this week. Oh wow. This happened because it’s like we got a book coming out.

Speaker 2:
So you might as well start doing for the mastermind manuscript. She kind of booked some events. That’s awesome. But like I’m just telling you, when you’re good people don’t worry about a $250 fee or they don’t worry about $50 per personal training session. What’s the most money you got offered per personal training session by a guy who could not accept you saying no. Well I would, I would sell packages at 100 bucks an hour and people would buy like a whole year up front. So that’s like a, it’s like 300 a week for four weeks a month. So seven grand or something like that all day. And I said no. And I only took three like that and then I felt guilty like I didn’t, I felt like that’s way too much. I mean, but I had a, I had a weave I made, I made a price sheet for that.

Speaker 2:
Then I thought I’m not to show people that anymore. Even now it was a couple of weeks. You can get results a lot cheaper than I was just trying to price myself out. Even as a couple now, my wife and I have agreed we’re all going to have 160 clients and your direct competitor and Josh was living water irrigation, his direct competitor, they have that. Your guy stopped, but his guy keeps asking and they are literally saying, we’ll pay two times what Josh pays if you’ll coach us. And I’m like, no man, it’s one person per industry. And they’re like, well, do, do you have a contract? Well, in Josh’s case I do with you, I have a handshake. But I’m like, no. And it bothers them. They’re like, well, why not? Well, there’s a certain loyalty. My wife and I have decided we only want to invest in a 160 entrepreneurs.

Speaker 2:
I want to know every single member of my team. I’m not saying that’s what you have to do, but that’s my thing. If you’re out there and you are struggling with understanding this idea whether you’re a our listener or somebody else, you got to pick one, an art or a business, a business or busy-ness. And if you want to see a good example of a Lamborghini driving entrepreneur who was able to shift from busy-ness and the art to a business that serves he and his family go to my Twitter and you’ll see Charles of Colaw Fitness and Steve Currington celebrating their lamb Broadus and or go to colo fitness.com. Go up there and see the highest rated fitness company in each region they serve. These guys are unbelievably successful. They’re doing well. And I think you’re happy with the time freedom. Oh yeah. Yeah. That’s good. That’s good. Well, I think we’re going to wrap up today’s show with the boom. Here we go. Everybody needs a coach. Everybody needs to know the proven path and including the Atlantic recording artist, Colton Dixon,

Speaker 7:
Colton. You’ve been working with clay and kind of getting coaching from him for a while now and getting that needed feedback as you try to create some new music. I wanted to ask you, how has it been kind of working with clay and getting that honest feedback? How has that helped you further your career, where you’re at and move into these new areas? Oh, he’s going to Boomi.

Speaker 8:
Oh man, I could have taken that to a funny place.

Speaker 2:
Please do.

Speaker 8:
Honestly I think regardless of who’s in your corner, to have someone in your corner going to be honest is the most important thing for anyone, regardless of what field you’re going into. I think we need to hear what we need to hear rather than we want to hear. And that’s just super important. So for that alone I’ve been super thankful, but yeah, I think Clay’s just really good at pinpointing strengths that I have. And helping me overcome some of the weaknesses, whether it’s I don’t know work ethic being in the studio enough hours in the week or putting practices into place even amongst my guys out on the road or, or yeah, I just, it’s been really good to, to have someone who’s so organized and has so many great practices helping me establish that for my own, my own business, which is really what this is. Which can get weird when you tie ministry and business together, but that’s a story for a topic for another time that it’s just been really good to have someone who, who I would say believes in what I’m doing. And applies all of the experience that he has into. Yeah, it’s, my goal is, it’s been really, really,

Speaker 2:
If you have yet to check out Colton Dixon’s new hit single that’s been released on Atlantic records, check it out today. The song is called miracles and I’m just going to play a little sneak peek of the song. Obviously you get to hear Colton’s voice on the intro to each and every thrive time show podcast. The started from the bottom. Now we’re here. That’s Colton Dixon singing. But let me play just a little sneak peek for you so you can hear just a sample of Colton Dixon’s new hit single miracles, which you can now find on Spotify, on iTunes, on, on hit radio. Anywhere where you hear hit music, just do a search for Colton Dixon and the song miracles to hear this and the rest of the song.

Speaker 4:
How many times? That’s why they’re good.

Speaker 9:
Maybe seeing govies and why suits

Speaker 4:
[Inaudible] you can say this. [inaudible]

Speaker 1:
[Inaudible].