How Google Works – The Larry Page and Sergey Brin Story (Part 2) – Hour 1
Audio Transcription
Learn all about the founders of the largest Search Engine in the world (Google) in part 2 of this business coach podcast series
2005 – Larry and Sergey are both 30 years old – 9 Years In – The Dominance Begins
As more and more users began using Google, the Washington Post reported that Google posted a 700% increase in their third quarter profits alone because massive companies were shifting their advertising dollars from newspapers, television, magazines, TV and billboards to Google advertising.
2006 -Larry and Sergey are both 31 years old – After 10 Years Later Google Buys Youtube – In October 2006, moved forward with its quest to purchase the second largest search engine in the world, Youtube.com. This epic deal was completed on November 13, 2006.
2006 – Larry and Sergey are both 31 years old – The verb “Google” is officially added to the English language.
FUN FACT – it was officially added to the English language as a verb in 2006 when Oxford English Dictionary on June 15, 2006, and to the eleventh edition of the Merriam-Webster Collegiate Dictionary in July 2006.
2007 – Larry and Sergey are both 32 years old – 11 Years Into Business – The $3 Billion Dollar Purchase Very Few People Talk About
On April 13th of 2007, Google was able to reach a deal to acquire DoubleClick for $3.1 billion. DoubleClick worked with major websites to serve the digital advertisements of massive companies to website visitors. Some of the accounts managed by DoubleClick includes, Apple, Nike, Coca-Cola, L’Oreal, Microsoft and General Motors.
2008 – Larry and Sergey are both 33 years old – 12 Years Later Google Goes to Space –
Google worked with a company called GeoEye to send a satellite to space to provide Google with high-resolution images of the planet Earth. The satellite itself was launched from the Vandenberg Air Force Base in Lompoc, California on September 6, 2008.
2011 – Larry and Sergey are both 36 years old – 15 Years Into Business – Google Makes Its’ Largest Ever Acquisition
On August 15, 2011, decided to make its biggest purchase ever when it bought Motorola Mobility for $12.5 billion. Larry Page said the move was made to increase Google’s patent portfolio. Since that time Google has also began producing smartphones designed to beat Apple’s iPhone in the marketplace.
2012 – 16 Years Later Google Hits $50 Billion of Annual Revenue –
The year 2012 was the first time that Google generated $50 billion in annual revenue, which topped the $38 billion that was generated the previous year. In January 2013, then-CEO Larry Page commented, “We ended 2012 with a strong quarter … Revenues were up 36% year-on-year, and 8% quarter-on-quarter. And we hit $50 billion in revenues for the first time last year – not a bad achievement in just a decade and a half.”
2014 – Larry and Sergey are both 37 years old – 18 Years Into Their Existence, the Shotgun Is Now Their Approach to Product Creation
Now that Google is flush with cash and is producing both consistent and massive profits the company is focused on dramatically changing the world with substantial investments into:
Google Glass
Waymo – The self-driving car
Artificial Intelligence – Google’s Chief Executive Officer, Sundar Pichai has said that Google is focused on “A.I.” first and not “Mobile first.”
Virtual Reality Headsets
Daydream Virtual Reality Headset
GMail
Google Chat
Google Calendar
Google Drive
Google Docs
Google Earth
Google Fiber – It provides fiber-to-the-premises service in the United States, providing broadband Internet and IPTV to a small and slowly increasing number of locations.
Google Hangouts
Google Maps
Google Pixel Smart Phone
Google Photos
Google Sheets
NOTABLE QUOTABLE: “The size and scope of Google’s dominance now officially scares me.” – Clay Clark
3 Points to Understanding How Google Works
NOTABLE QUOTABLE – “In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned (“served”) to you.
1st – Crawling: Does Google know about your site? Can we find it?
2nd – Indexing: Can Google index your site?
3rd – Serving: Does the site have good and useful content that is relevant to the user’s search?” – Mr. Google
Google’s Goal is to Create the Best Search Experience for Users – Google Crawls the Internet to Find the Most Relevant Website for Searchers
“Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.
We use a huge set of computers to fetch (or “crawl”) billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.
Google’s crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.
Google doesn’t accept payment to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating AdWords service.” – Mr. Google
How Google Indexes the Internet
“Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types. For example, we cannot process the content of some rich media files or dynamic pages.” – Mr. Google
Google Search Results 101
NOTABLE QUOTABLE – “When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site’s PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content.
In order for your site to rank well in search results pages, it’s important to make sure that Google can crawl and index your site correctly. Our Webmaster Guidelines outline some best practices that can help you avoid common pitfalls and improve your site’s ranking.
Google’s Did you mean and Google Autocomplete features are designed to help users save time by displaying related terms, common misspellings, and popular queries. Like our google.com search results, the keywords used by these features are automatically generated by our web crawlers and search algorithms. We display these predictions only when we think they might save the user time. If a site ranks well for a keyword, it’s because we’ve algorithmically determined that its content is more relevant to the user’s query.” – Mr. Google
The Google Search Engine Domination Equation
The most canonical compliance
The Most Mobile Friendly
The Most Reviews
The Most Original Relevant HTML Text Content
CANONICAL COMPLIANCE 101:
DEFINITION – CANONICAL COMPLIANCE – According to or ordered by canon law. The term is used to clarify whether a website is following a particular accepted standard or precedent or whether it departs from it.
FUN FACT – The canonical (i.e., the inspired) books of the Old and New Testaments, are a complete rule, and the only rule, of faith and practice. They contain the whole supernatural revelation of God to men. The New Testament Canon was formed gradually under divine guidance.
Why Does Google Loves WordPress?
Designed for Google Search Engine Compliance
NOTABLE QUOTABLE – “WordPress.com blogs and websites are very search friendly by default. The best advice we can give you about getting listed in search engines is to make sure your Privacy Settings do allow search engines and then write good content and descriptive titles for images.” – Mr. WordPress
Build to Automatically Notify Google That Your Website Exists
“WordPress.com automatically sends notifications to Google with every post and page update. The search engines can take 4-6 weeks or more to add any new sites. While not necessary to be included in Google’s index, connecting your site to Google’s Search Console can help Google include your site more quickly.” – Mr. WordPress
Thousands of Plug-ins Have Been Created for You Already
FUN FACT: A plugin is software what was created to add certain functionality to your existing WordPress website. They allow your website to offer certain levels of interactivity of features that could not previously be done without the aid of a custom coder. Typically plugs are made in the PHP programming language and then integrated seamlessly into your WordPress website.
FUN FACT: PHP is a coding script language that is freely available and used primarily on Linux Web servers. PHP, originally derived its name from Personal Home Page Tools, which now stands for PHP:
It’s Designed to Be Easy to Use by the Average Person (No Coder Needed)
Google wants dynamic websites that are always adding new content.
When you want to add text you don’t have to wait on anybody.
You don’t have to pay $150 per change to your website.
Wordpress puts you in control.
Thousands and thousands of themes have been created for you by WordPress.
Massively Successful Companies Use WordPress (Roughly 20% of the Internet is Now Built on WordPress)
Wall Street Journal
Forbes
NFL
UPS
CNN
The New York Times
Sony Music
Vogue
Harvard Business Review
Coca Cola
“Wordpress offers the best out-of-the box SEO imaginable.” – Tim Ferriss (Best-selling author of the 4 Hour Work Week)
It’s Designed to Produce Very Little Downtime
NOTABLE QUOTABLE – “I think that all services will have downtime. No matter how much you prepare, have redundant systems, or audit, there will periodically be a black swan event that is completely unlike whatever you’ve experienced before. It even happens to Google!” – Matt Mullenweg (Entrepreneur and web developer who lives in San Francisco. He’s best known for developing WordPress while experimenting with polyphasic sleeping. Essentially he would work for 4 hours and sleep for 1 hour and repeat)
