Eric Trump & Robert Kiyosaki | Join Robert Kiyosaki & Eric Trump At Clay Clark’s March 6-7 Business Workshop + Take Control of Your Business with Goals, Defined Roles and Hiring High Quality Souls

Audio Transcription

A quick story about a young coach Meyer. He would drive seven hours to hear Tom Osborne speak for about 15 minutes and Then drive all the way back through the night and be ready for the next day of practice But that was his hunger and that was the that was the such a part of the culture that we had Was a hunger for improvement to be better to find the next steps no matter what it took. If you’ve ever found yourself struggling to compete in a highly competitive world of business with a starting lineup that consists of a few good players and Beavis and Butthead,

well then this show is for you. We’re like closed or something. Ladies and gentlemen, on today’s show we’re talking about how to take control of your business by clearly defining the roles and hiring people who have high quality souls And now the starting lineup for your Chicago Bulls and Starting at the shooting guard from North Carolina

number 23 Michael Jordan and now And now the starting point guard from the University of Iowa BJ Armstrong And now the starting center for your Chicago Bulls Apparently he’s not here tonight. He had to take a me day

Okay, we’ll be playing four on five tonight However, filling in tonight to the position of small forward playing his first game of basketball ever, Beavis! Woo! Yeah. And now your power forward, from another high school,

Butthead! Woo! I’m an assistant manager, sir. Is there something I can help you with? Some shows don’t need a celebrity narrator to introduce the show.

But this show does. Two men, eight kids co-created by two different women, thirteen multi-million dollar businesses. Ladies and gentlemen, welcome to the Thriving Time Show. Yes, yes, yes, and mighty fine Matt Klein. Welcome on to the Thrive Time Show. How are you, sir?

I am doing wonderful. How are you? Man, I’m excited. It sounds like, based upon the fact that you told me, and I can just sense it, it feels like you’re in Fort Lauderdale, Florida. Am I correct?

You are, yeah. So I am at a conference for the Entrepreneur Source, it’s a coaching, it’s another franchise, but they help place individuals looking for a franchise brand with the correct franchise for them and their background. So they’ve been a very good partner to Oxyfresh for a long time. So yeah, it’s been a time in Fort Lauderdale for a little bit.

Now our Fort Lauderdale update, I want to decode what you just said. Matt, tell me if I’m getting something wrong here. But Terry Boom Boom Powell started the Entrepreneurs Source. It’s an organization that helps people who want to buy a business, they want to buy a franchise, it helps them find the correct franchise. Am I paraphrasing what you said correctly?

You are, yeah. So, you know, for instance, as a coach, they might go to a veteran type situation where people are exiting the military, for instance, and they’ll have a show where the coaches can go have a conversation with that veteran, what’s going to be their next phase of life, right? What investment they feel comfortable with and if business ownership would be a good thing and then, you know, they kind of go through that process and find the franchise that meets the needs.

Because some people are good at some things and others and so we go through that whole process. So they are responsible for bringing qualified people to franchises that should be a good fit. This is a thing I want to talk about today. By the way, if you’re out there and you have not listened to our podcast interview

with Terry Boom Boom Powell, I’ve actually, I don’t know if I told you this Matt, I have actually interviewed him, true story, for over 24 hours. Did you know this? I did know that. I did know that. I’ve had over 24 hours of interviews with Matt. I interviewed him first in Charlotte and then again in Fort Lauderdale. I have spent a lot of time with Boom Boom Powell and if I’m correct, I believe that he might have sold as a free, they don’t want to be called broker so you can’t

even use the word broker but they don’t want to be called brokers I can’t I’m not I’m not a franchise a guy like you have to be politically correct I call them brokers did that I you can’t say that but Terry is like a middleman that matches you up with the right franchise and I believe that he is a coach aka not a broker he has I believe placed over 10,000 people with a franchise am I correct oh it’s got to be.

Yeah, they’ve been a business for, this is their 35th year. And also, Boom Boom Powell, he’s a man who loves cars. He loves cars. I do know he has beautiful cars. I think when I was in Florida interviewing him, I believe he had a car shipped in to be with him,

one of his favorite cars. He has some beautiful cars. And Boom Boom Powell, didn’t he help sell all the, or many of the franchises for great clips that i do not know okay i did not have to be here so that could be you’d have to be a little bit

isn’t he great at paintball i don’t know i would have to ask him isn’t he quite a pool shark? i go back downstairs doesn’t he have his own, doesn’t he have a bowling ball with a rose in it? he’s very well good

i’m sure i got a whole bunch of things i gotta talk to him about now. Hey, will you do me a favor? Seriously, can you write down just two questions for him if you can ask him today? Maybe on some hotel stationery real quick. These are two questions. Sure.

Ask him if he prefers to be called Kung Powell or Boom Boom Powell. Just say, Clay, just dying to know. We were talking about you on the show today. I think he doesn’t want to be called either one, but if you could just ask him if he prefers now to go by Kung Pao or Boom Boom Pao. I was trying to remember which one he wanted. Yeah, and if I get kicked out of the conference, I’m going to blame you.

No, no. What you’ll do is you’d use the Trump move. You’d say, I don’t want to ask this, but I’m getting a lot of pressure and some people would want me to ask. And then you just say, someone you won’t like, by the way, who occasionally refers to you as a broker, wants to know.

And then that’ll take it to an all-time low. Okay, now we’re talking today about… I’m just going to ask the listeners this question. Are you struggling to gain traction with your business despite taking massive actions and having a fiery passion? Think about this again.

Are you struggling to gain traction with your business despite taking massive action and having a fiery passion. Matt, have you ever seen this before where somebody’s working really hard but going in a circle? Have you ever seen this? Yeah, you can see it a lot especially for people that are starting businesses and they really don’t have a lot of support to lean on. You know, you start doing repetitious things that aren’t necessarily good for your business. You just keep doing the same thing instead of being able to really

kind of shift and make sure your time is working. So yes, I see this happen a lot. So what I’m going to do is I’m going to walk you through, and they all happen to rhyme today by the way, so listeners are going to love this. Listeners are going to love this because we have tips that rhyme. And whenever I have tips that rhyme, people tell me, Clay, when you give me tips that rhyme all the time, that not only do they sound good, but I get them stuck in my cranium and I can do them. So here we go. This is how to take control of your business with the

following three things here. Goals, roles, and high-quality souls. Goals, roles like like like like bread? No. Goals like specific like this is a goal I want to achieve, this is an aim, this is something I’m going for. Roles as in your specific lane you’re trying to stick within, and then high quality souls, like good people. So, let’s talk about Oxifresh Corporate for a minute.

We talk a lot about the franchisees, but let’s talk about corporate. You are in Florida right now? I am. Who’s with you? Chris, our vice president. Mike, who’s on my team, who’s a franchise developer.

Jonathan, our founder, and his wife is also with us here in Florida, and the rest of the team is back in the home office in Denver. So Chris and Tolak, I believe, that’s A-N-T-O-L-A-K, if I believe, correct, Chris and Tolak? And Tolak.

And Tolak. And Jonathan Barnett. And who else is with you? Mike, Mike Burton. Mike Burton. And is Black Rob with you?

Rob is not with us, he’s back home at, he’s actually training new franchisees right now that have brought more employees out to get trained. If you could ask Black Rob if he’d prefer to be called Black Rob or Rob Base, that’d be helpful too when you’re on that list of asking people things. Now, for Special K, aka Chris, ask him if he’d like to be called Special K as well, but for Chris, can you explain to listeners what his role is?

Yeah, so Chris is a great asset. So before I kind of go into it, we are extremely lucky. And we have had very little turnover in our franchise in terms of our business. I’ve been with Oxenfresh for five and a half years and I’m one of the newest members of the team.

So Chris has been there for nine years. Rob has been there for 11 years. And so our team is very, very steady. But Chris has held many hats in Oxenfresh. He started out actually at the call center rep. Come on now.

Doing the calls. Just like if you called in right now and looked to get your cards clean, you’re gonna get sent to a call center rep who’s gonna take you through that process of booking that job.

Started there, be the manager of the scheduling center, moved over to development, started doing development sales for Oxifresh, then ran the development department, and then essentially I took over the development department and he became the vice president.

So he oversees the operations, the development, he also owns several franchises himself, so he is very, very important to the process. I believe that Chris, and tell me if I am correct in saying this, I feel like Chris is sort of like Bill Belichick is to the Patriots. I feel like John Barnett is kind of like Bob Craft, you know, but Bob Craft, previous to any allegations, okay, is a pure, pure, blameless, a white sheep, Rob Craft.

Not as crafty as Craft, but Chris runs the day-to-day stuff, right? He executes the plan, and John made the decision to promote him, a well-deserved decision, right? But John’s the CEO and founder, but Chris is the, he runs a lot of the day-to-day aspects of the business overall, am I correct?

Yeah, so he really kind of helps. So more than anything, he’s a voice for each department. So in terms of running what we consider our level 10 meetings, right? Keeping us accountable in terms of what we’re doing on a franchise-facing level, but also just in terms of,

you know, spending a lot of time with those individual franchisees. So he’s kind of where the buck stops. So if there’s something going on and the team needs a little bit more of assistance, he’s really gotten to a point where he oversees each department and very much is involved day to day with each piece of those departments, specifically on the franchise facing part.

So he deals a lot with the ops team and our franchisees. And so we’re on the same page. Level 10 is from the book Traction by Gino Wickman. That is the system you guys use and he drives the agenda. So whenever you have things that get done, you know, whenever you have like your weekly agenda, you guys prescribe the level 10 meeting, which is where you have a very specific plan.

This is Gino Wickman’s book Traction I’m referencing here. And Chris drives that agenda to make sure people leave the meeting with homework. They know who’s going to do it, when it’s going to get done. You guys even go as far as to rate the quality of the meeting itself on a scale of one to ten. You do all that.

And then John Barnett, how would you describe what he does now? Is he the lord of rhyme? Does he work with Boom Boom Powell on his different introductions? Do you know, like, Muhammad Ali used to have a lot of different intros. They would say, you know, ladies and gentlemen, the heavyweight champion of the world flies like a butterfly, stings like a bee.

How about, you know, have the whole big intro. Is that what John does now? Is he kind of like a hype man for Boom Boom Powell, or what exactly does John Barnett do? I don’t know how much him and Powell go into introductions to get it. Get out of here.

Jonathan, our founder, is very much our visionary. Okay. He is, I would say more than anything, he is the one driving our innovation. Not so much in the cleaning process anymore, because we’ve got that pretty down pat, and Rob really handled that piece of the chemist.

But Jonathan is, I would say, 90% of what he does is focused on internet marketing, marketing automation, our single sign-on back-end platform. So his real goal is to drive automation to our franchisees so they can be better on a day-to-day basis. I mean, he is on the phone with Google representation and Facebook.

I mean, we’re currently in the middle of building a Facebook chatbot. There’s very few companies out there that even know what that is. So Jonathan, thankfully for OxyPress and our franchisees, he is way ahead of the curve when it comes to technology, the next phase of marketing, Google. So he’s very much that to us. Are you, as John, do you know if he,

as a guy who’s really proactive, do you know, is he right now leading the charge to get you guys set up on the new social media platform called Bookface? Bookface? Yeah, so he is, when I say that, our founder, we’re a privately held company.

And it’s very nice for me as not only a franchisee, but someone in the development department, he is 100% involved in the day-to-day, even though we’re going on 13 years here. So when I tell you that he’s pushing the ball forward, he is making our vendors that are typically going to be marketing vendors, we’re making them do things that they’ve never done

before because Jonathan understands the back end, like coding, for instance. So we have a lot of huge benefits by Jonathan’s knowledge on that front. Here’s the thing, you’re dodging the question and I’ve come up with a new app, Josh, have I talked to you about Bookface? Yeah, I’m not Clay. It’s an incredible app for entrepreneurs there.

What you do there, you make an account. I haven’t got the domain registered yet there, Matt. I don’t have the domain, I don’t have a team yet. It’s more of just a vision right now. But you go on Bookface, you’ll download the app and right away it will crush, it will download a series of viruses that will make it unusable for you

to use all other apps. And it will say, get back on the phone and book something. That’s what it, it crushes all other apps. It’s called Bookface. It’s a great app for entrepreneurs. And then it will also taser you somehow.

Now, talk to me about Roman Barnett, Jonathan’s dog, who has a massive cranium. This dog is huge. I have snuggled this dog on multiple occasions, and I’ve woken up with a smell on the end. There’s a smell, and I’m going, what is this smell? I forget for a moment that I’m sleeping in John’s basement. I turn to my left, I turn to my right, I look to my right, I don’t see my wife.

She’s up having breakfast with Vanessa, John’s wife, and my wife’s name is Vanessa. So the Vanessas are having breakfast. I turn and there’s a dog head. Have you seen Roman’s head? Have you seen the dog head? Have you seen Roman’s head?

I’m very familiar with Roman. I was actually around Roman when he was a puppy. He has got to be about 170 pounds. And I have like an 8 and 1 quarter size head, I have a huge head. I bet you Roman is like a 16. That guy, his gourd is massive.

How big of a hat does Roman now wear? Oh man, he is huge. He wears like an umbrella for a hat. There’s no hat that’s going to fit him. What is Roman’s role? What does he do?

Does he ever come up to the office? Does he ever pontificate? Is he allowed on the premises? What’s his role? They don’t allow dogs anymore. It might have been his fault.

Okay. Now, okay, so, Roland, I’ll just put here, I’m going to put on the show notes here, Matt will not answer this question. Will not answer this question. This question. Call Matt out about this off air.

Okay. Now, Mike Burton, what does Mike Burton for certain do? What does Mike Burton do? Mike Burton is on my team, so he is a franchise developer. His main role is to essentially take people that are interested in Oxifresh through the entire process of information gathering, validation, bringing them out to Colorado for the actual

training. Mike is very unique. He’s very good at what he does. He knows Oxifresh in and out. He also owns five territories in three different states. So a very good person to speak to in terms of ownership style.

But his main thing is working with me and my team to make sure we bring qualified candidates that can really take this business and become very successful entrepreneurs. Okay, so he’s a franchise developer. He’s speaking to potential franchisees about the potential franchise opportunities. Am I getting that right? Correct.

Yes, exactly. And then Matt Klein, a male model, I’m reading the profile here that I sent myself earlier this morning, it was impressive writing here, says Matt Klein, a franchise brand developer, chooses not to use shampoo, has beautiful hair, very muscular man, despite being not very tall, could play Division I basketball, all-time leading scorer in Colorado high school basketball history during one year, and is the kind of guy that should my relationship

with Vanessa not work out, will be my plan B. I just thought I hit delete there. My bad. I’m just kidding. So tell the listeners, what do you do, despite being the male model figurehead of the company? Yeah, well, despite all that, that’s… That’s why you’re praying for my marriage so much.

You’re like, make it work. Make it go away. Oh. All right. All right. All right.

I also do what Mike does. So that’s my main job. Oh, OK. I take people through a process. I head up the development department. So not only am I doing that on a day-to-day basis,

taking individuals through the process of becoming franchisees, Occupresh, but I’m also working on our marketing programs as well on the development side, right, updating our content constantly because as we evolve as a company, we need to be able to show the value of that to people that are looking to buy into Oxenfresh and become entrepreneurs.

So I have a little bit more role there in terms of the development department, but my main job is to make sure, again, that myself and Mike and our team, we have a new gentleman, Andy. We’re going to be bringing the most qualified individuals. You took him from me! You took him from me!

You took him from me! And he’s, he’s, he kind of really irritates me because he’s handsome, he looks like Rick Fox and he’s articulate and he’s got that British thing going, so it’s like, thank you for calling Oxifresh, this is Andy. And then people are like, yeah, I want to talk to the British guy. I mean, Andy’s just great.

And then, so Andy says, would you go work there? I said, sure. And then it occurred to me, I was playing basketball in my pool this Sunday, and I realized Andy wasn’t there. And it got weird because I was out there for a good hour before it occurred to me that he wasn’t playing with me.

That guy is great! How did you get him? He’s so good! I hope it doesn’t work out with you guys. Well, I certainly hope it does. Okay.

All right. That’s fine. Now, Kelly, tell me, what does Kelly do in Rob? What does Kelly do? What does Rob do? Yeah, so Kelly, also a member of our team that’s been there around 10 years.

She essentially runs our scheduling center. So she is the head of that department. She hires and trains and reports back on how that is specifically doing every day. So she’s got what herself and then she’s got several team leads. The team leads are the buffer between her and the actual call center reps. Okay. So there’s always a manager on site in that scheduling scheduling center so she’s doing everything. She’s even reporting to individual call center reps into how quickly they answer the phone, what their

closing percentages are, what their upsell percentages are, right? And so to me I believe she has one of the hardest jobs there because she keeps about 20 to 30 people in that scheduling center at any given time. And you guys are booking, I mean with 400 locations-ish, I mean you could be booking in a, you know, busy day maybe 8,000 carpets, 4,000 carpets, you can be looking at a lot of carpets in a day, right?

Thousands. Thousands? Yeah, thousands. I mean, they are booking, they’re booking, you know, in an hour, they’ll book 30 jobs, right?

So, but she’s gotta make sure that they are trained. She’s gotta make sure they’re speaking the language of Occupresh, they can articulate our processes and how we’re different, because a lot of what people are doing is they’re trying to find the best

service that they can get. So being able to be that front line of defense for our franchisees and book jobs at a high level and explain our cleaning system, give accurate quotes on the individual franchisees and their custom schedules, right? So she’s very, very good at her job. She’s got that thing working extremely efficient. One thing that Kelly does, she makes sure that nobody is speaking Romulan or Klingon to your… Is that right?

She makes sure people are speaking the English language or whatever language the caller might be using. Is that correct? Or am I off? I’m off. I’m getting my game here.

Yep. Romulan is not one that we don’t get that very often, but I’m sure she could train someone to do that. Can I cue up audio real quick of an employee that I heard that she had to let go for doing this to one of your… This is…

Now, again, I have no… I can’t prove this. I just have heard that this… when Kelly pulled the call and she heard one of your reps saying this to one of your customers, she had to let him go. Let me… let me cue it up. Let me just talk… see if this is… if this kind of language would get you terminated from the call center. Would that get you terminated or is that okay?

You might get a one get out of jail free card. Let me play it again. After that, probably not. I don’t know if that’s still allowed. Now tell me about Rob, Rob Bass, aka Black Rob, aka Gronkowski. What does Rob do at Oxyfresh?

Yeah, so Rob, he’s been there as long as basically Jonathan. He was their first employee with Oxifresh. But he’s done many things. So he basically is, he does two things with us right now. So he is the in-house like director of cleaning systems. So he works hand-in-hand with our chemists in terms of developing new products, in terms of equipment as things evolve. Our cleaning system is always getting better. We start off with two machines and two products in 2006. Now we have about 30 products

and five different cleaning systems. Wow. Right, so over time he’s evolved that. He is the resident expert on everything, Oxyfresh products and equipment. So he does that, but because he knows so much

about that part of the process, he basically evolved in the company. Now he’s our franchise coach. So when a new franchise comes on board, Rob is going to essentially sit that person down and he’s going to basically roll out

an entire coaching program. From compliance things like insurance all the way down to your local market and how you actually clean. Right. So he’s gonna be working hand in hand.

He does this for about three to six months with each individual franchisee. Okay, so we wanna be way more proactive on our approach to launch. Right. Rather than reactive when someone needs something.

So he is such a huge key to an individual when they first start the business because there’s no loose ends, right? He’s very, very customized, very to the point, matter of fact, here’s when we’re gonna meet, here’s the things we need to get done by that point.

So everything’s goal-driven and then he works with each individual franchise. But again, he knows everything there is to know about the cleaning process. So he’s doing a lot of things while he’s doing that coaching program.

So just so we’re clear, the listeners get this. We’ve talked about Chris and his role running the day today, the vice president. John Barnett is the CEO, the visionary. Roman Barnett won’t, Matt won’t answer it. It’s ridiculous.

Tired of today’s guest, frankly. Mike Burton, a franchise developer who speaks to potential franchisees about the opportunities. Matt Cline, just a beautiful guy, just great, gorgeous. Kelly manages the scheduling center.

And Rob, so you’ve got like seven of you, counting Roman there. Roman does a lot of the dirty work. You don’t typically talk about it. So you’ve got seven people that are all working together. Well, one dog and six people. Why are you in Florida?

And then Josh wants to ask you about their roles and what they do and how do you keep… Because everyone there in Oxifresh is on the same page, going in the same direction. You guys all know the goals, you all know your roles, you stay in the lane, and that is why it works. You have high quality souls, everyone knows their roles, and you’ve got those goals. It works.

It’s not dysfunctional. It is awesome. It is great. But what are you doing in Florida? Are you guys combing beaches with your little magnet thing you brought last year? Remember last year, Matt, where it was like 3 or 4 in the morning, I was up, and I’m like,

Matt, Matt, what are you doing? I could see this guy by the water’s edge going, eeeeee. What are you doing there? Mostly gold bracelets. Oh. Nice, OK, OK.

What are you doing in Florida? We are here for the 35th conference for the Entrepreneur’s Source, which we talked a little bit before. They add new coaches to the team. So we take the time here to really get

those coaches very acclimated with our franchise, specific to how we do things, right, why an individual person would want to choose this as a business for them. So when they go out, go back home, wherever they go, they basically can talk to people about Oxifresh,

the benefits, our scheduling center, you know, variety of ownership styles, unlimited income potential, so they can actually spread the word about Oxifresh being a very good business for people. So that’s what we’re doing here.

Does John Barnett know you’re on the ocean right now? Does he know you’re not at work right now? Does he know this? He doesn’t. Okay. Josh, what questions do you have for Matt Klein

as he reports to us from the beach in Flo Rida? Two questions, Matt. So first of all, so since you’re one of the newer members of the team, do you still face a lot of rookie hazing? Yeah. I don’t.

I’m five and a half years in, so even though I’m on the young, we got some new guys that we can haze, but no, about three years in, the hazing really stopped, and I shed a lot less tears now. Well, that’s a good thing. That’s a good thing for the Kleenex supply. But on a serious note, the real question would be, so with so many people being there for

such an extended period of time, and I think a lot of our listeners could really learn from this, what would you say is the main aspects that keeps quality people around? Is it culture? Is it pay? Is it benefits? What would you say you all have there at OxiFresh that a lot of our listeners could learn from to keep quality people? Yeah, I think it does need to be kind of a mix of everything. We’re very fortunate that most of our staff, we’ve been friends for a long time. There’s certain members of the

team that we did not discuss today like our entire marketing staff, but we’re fortunate. You know, we have a culture of success. We have a culture that likes to have fun, right? Most of us hang out, you know, outside of work as well. But I think in a franchise space like OxyFresh, you’re able to each individual market and the people that you can see how you got, how the business is evolving and everyone’s involved with it, right? You get to share successes throughout the year that I think in other traditional type of businesses you maybe don’t get to do that.

The other thing is everyone’s invested, right? We have individuals that are relying on us to be successful. But yes, the pay’s got to be there. People have got to be comfortable and happy. They’ve got to be able to celebrate wins. In a franchise space, there’s opportunity when the Nazi fresh to grow.

We promoted from within just like Chris with almost every level of our franchise. So as we promote from within, those people will know more about the business than hiring someone from outside. That’s Jonathan’s philosophy. And we’re not perfect, right? So there’s also times, I mean, we argue about stuff, but at the end of the day, we all are very fortunate that we get to come to work. A lot of us consider each other friends, and we’re all going down the path, and we all want to be successful. And a lot of our people actually own franchises as well

that actually work within Oxyfresh. So there’s all sorts of ways, you know, that we can really kind of develop. But you gotta find key people that are capable, that want to work hard, and that have realistic expectations, right?

So we try to do that with Oxyfresh. Now you, I hate to bring it up, it’s probably too soon. You ever had like some people, Josh, made Whitney Houston jokes too soon? Some people. Some people. I wouldn’t do that.

So I’ll say this might be too soon, but you were, John asked you, he said, guys, we’re going to go out there, we’re going to be networking with Boom Boom Powell, with Kung Powell, and we’re going to go out there and we’re going to make some great connections, and Matt, I’d like you to write the pep talk.” And so Matt’s like, sure, you know, he had like a week or so to prepare. And Matt, this is all hearsay.

This is all hoo-ha and hearsay. I haven’t talked to Barnett about it. I haven’t talked to you about it, but I just have a feeling. You know what I mean? Right, right. And so this is audio, I believe, of you talking to Chris and Roman today, getting ready for

the booth, you know, Roman the dog and Chris, getting ready to get out there and meet some people. And I want you to please explain to me why you would say this as advice to your team and maybe how you’ve worked out your differences because the team was confused after you said it. So I’m going to cue it up. Let me cue it up real quick here. Here we go.

Babies, before we’re done here, y’all be wearing gold-plated diapers. What does that mean, Matt? Well, you know, it got everyone’s attention. It’s funny. What I want to do is get everyone’s attention before I was presenting Oxyfresh. It worked.

Okay, now, a final couple of questions here, and then I’ll let you get back to what you’re doing. We’ve got a lot of people out there, again, who are struggling to gain traction because they’re passionate. They’re very passionate. They’re taking massive action, but they’re not getting traction.

They’re struggling because they don’t have the right people on the team. They don’t have the right people on the team. And they can’t get anything done because they have the wrong people in the wrong roles. And they know their goals, but they don’t have the right people in the right roles. They don’t have high-quality souls. And so you’re stuck with your son-in-law, your cousin-in-law, your neighbor-in-law,

some guy from college, and nothing gets done because there’s no accountability. There’s no to-do list. There’s no to-do dates. There’s no follow-up. There’s no level 10 meetings. It’s just getting together and talking about ideas and knowing that next week, one of you

will cancel on the other one and not show up, or someone will not do their homework. You know what I’m saying, Matt? You’ve seen this dysfunctional loop. What advice would you have for somebody right now who finds themselves running a company where they’re the owner and they’re doing all the work and it’s like Michael Jordan is it’s like this is the Chicago Bulls starting point guard for the

Chicago Bulls is BJ Armstrong now the starting number two to two guard Michael Jordan starting center filling in for Bill Cartwright Beavis what and now the bill clark right bs what and now the starting small forward to the end for scottie pippen your very own

but had and now starting filling in for your he didn’t show up either folks are going for on five with the innocent but had bj armstrong and michael jordan versus anybody i mean you know i mean a lot of people have like a Beavis and Butthead

and Michael Jordan, you know what I’m saying? Help somebody out there who finds themselves with the starting five that consists of two solid minds and three idiots. Yeah, very important. You gotta have measurables.

So when you’re looking at a business, if you can’t look at what, so let’s just say it’s a task, right? We’re trying to get these tasks done. You have employees that are in charge of getting these tasks done.

At the end of the day, you should be able to say if they got it done or if they didn’t get it done, right? And if it got done to the level that you want it. So you have to have some measurables out there to allow yourself to really kind of see how your employees are performing, right?

And you can do it in two ways. You can either find people that are going to be good for your business and excel, or you need to train people that maybe don’t have that skillset. If you hire someone, they never change,

and you never manage them and you have no measurables, they’re gonna have a pretty hard time trying to excel. Right? So you’ve got to you’ve got to create a platform for them to be successful. You got to create the measurables for you to be able to see how they’re actually performing their jobs. Right? And then you have to be okay with letting people go or moving people to what they’re good at. Trying to change someone’s behavior is very difficult.

Right? So you should be able to understand who your employees are, what they’re good at, and more importantly what they’re not good at. And if you’re not going to train them on their faults, shift them to a place where they can really thrive with what they’re good at. I have audio of somebody that I think you would fire, Matt.

I’m going to cue it up real quick. And let’s just imagine that Oxifresh expanded and decided to take over a restaurant. You know, just so that happened. You know what I mean? Oxifresh, you can see the parallels. I mean, Oxifresh cleans carpet and restaurants have bathrooms that need to be cleaned. It’s the same business, really. I mean, both have employees and

customers. I’m going to cue up the audio and tell me if this person would be fired and why they would be fired. Just give me 90 seconds, Matt. This is my final tough question for you, okay? Because, again, we’re asking the question, what would happen if Michael Jordan and BJ Armstrong found themselves sharing the starting five lineup with the isn’t but it would look it up here with my place grief

I’ll have a cheeseburger with no ketchup. And I’ll also have a chicken sandwich with no tomatoes and with extra mayonnaise. And some onion rings with no salt. And… Shut up. What would happen, Matt, if you had somebody in your call center who acted like that to

customers? Because you know there’s a business owner out there who’s like, don’t joke about it, it’s too soon. Talk to me about it. Yeah, I mean, you should certainly be able to know if things are not running the right way in your company. I don’t know how that

beavis and butthead lasted so long. But anyway, you got to be able to understand. So the call center is very important, right? That is the lifeline to how we book jobs. If somebody is wasting opportunities, whether they’re lazy or they’re not trained enough to answer the phone, right? That’s a very, for us, that’s not going to last very long because you got to be able to close the deal. I mean, we’ve done all the work to get those people there. So, again, you have to either find people that are qualified, or you’ve got to train them to be

qualified. And so, you’ve got to have your thumb on the pulse of your employees, understand what they’re good at, again. You’ve got to make sure that you’re keeping the measurables and always looking at their performance. And you should be providing a platform for that employee is going to be better. And you want to hire people that are going to be moving up in your company, right? So, don’t be afraid to move on to somebody else because in the long run it’s going to help your business grow a lot rather than dealing with problems from employees that

aren’t going to pay. Matt, you’re a source of wisdom, man. I really do appreciate you taking time out of your schedule to join the Thrivers each and every week. If you’re out there listening today and you’re sort of finding yourself in a spot where you feel stuck and you’re saying, you know, I want to maybe buy another business.

Maybe you have a company right now. You have a company. And you’re saying, I think I need to diversify a little bit. I want to maybe have a little more diversity there. Or maybe you’re wanting to start a business for the first time. If you look at the statistics, you’re

going to find that according to Forbes, 9 out of 10 startups fail. But if you look up the stats in franchising, 9 out of 10 franchises work. And so, for OxiFresh, I can just say this objectively, if you’re looking for a proven turnkey system, you got it.

If you’re looking for a history of success, you got it. If you’re looking for Beavis and Butthead, they don’t have it. If you’re looking for low startup costs, they’ve got it. If you’re looking for cutting-edge carpet cleaning technology, they got it. If you’re looking for Matt Klein, they got it. All that’s there, and all you got to do is go to thrivetimeshow.com forward slash oxyfresh.

That’s thrivetimeshow.com forward slash oxyfresh. And you can fill out the form, and the company that has the highest rated and most reviewed carpet cleaning business and process in the world will call you, they’ll reach out to you. Matt Klein or Mike or Andy are a member of the team and they’ll talk to you about it. They’ll send you a franchise disclosure document so you can look over a document that’s regulated by the Federal Trade Commission to see if it’s a good fit for you.

And then they’re going to, they’ll schedule a discovery day if it’s a win-win to come out to Denver, beautiful Denver, Colorado, the Lakewood area, and you can tour the operation, see how it works. And Matt, correct me if I’m wrong, but I believe it’s $57,000 right now all in to get an Oxifresh, or am I off? It’s called so $38,900 upfront, the initial investment, then you want to have about $20,000 to $25,000 in operating capital. So very close, you know around $60,000 is a good number to think about.

You know what they say. You want to have about $60,000 again. You know what they say. You want to have about $60,000. You know what they say. You want to have about $60,000. That’s what they say. So Matt, thank you so much for joining us on the show, my friend. And do you like Beefs and Butt-Head? Honestly, I mean, is that like one of your favorites? Is that a hot button show?

Because it really is a crazy show, but I don’t think you could watch it without laughing. Does it have that same hypnotic effect on you? I never, I just couldn’t get past their grunting. Check this out. It’s really tough for me. But you know, if you like it, I guess you could always YouTube it.

Hey, real quick, just listen to this. Tell me if this, this, like this part. Are your shakes made with real milk and ice cream or do you use that reconstituted shake mix stuff? Yeah. What do you mean?

Yeah, you use the shake mix or yeah, you use the real stuff? Yeah. That doesn’t work on you, Matt. You’re that, you’re, you’re that much of a comedy snob that you expect people to be talented and have well drawn characters. Come on, are you a… I just remembered as a young guy.

I just can’t believe people are watching. People will watch the whole episode of that. It is such a terrible show. But I’ll tell you what, some loved it, but no one will ever make a show as good as Silver Spoons and I’m going to just leave it there. So Matt, thank you so much my friend.

You’re welcome. And if you’re out there listening and you’re struggling to achieve your goals, find the right people in the right roles, find high-quality souls. To find those goals, find those high-quality souls. I’d like to have up there at OxiFresh. Matt, have a great day.

Awesome. Thank you so much, guys. And now, without any further ado, three, two, one, boom! Yes, I’m trying to ask a very simple question here. Are your shakes made from shake mix or from ice cream and milk? We have vanilla, chocolate and strawberry.

Yeah. Forget it. Forget it. God, can’t you idiots answer a simple question? I’ll go somewhere else. Well, I’ve had phenomenal growth, Clay.

I was a… I had no business experience. I had years in education. I knew I knew how to teach kids to read, but I’d never started my own business before. So I was at zero, walking the local neighborhood, putting pamphlets in people’s letterbox, getting nowhere.

And then I got a Christmas present to come to your conference. So that was the start of everything. I signed up straight away and I now have so many students I don’t know what to do with them all and I’m hiring and training five new tutors to help me teach kids to read Ladies and gentlemen on today’s show we have an incredible story and I’m gonna start off by telling you

this is a wonderful woman that is passionate about helping your kids to read and I met her through, I believe, a conference of some kind, and she’s having tremendous growth. So, Margaret, before we get going, tell us, what is your web address where our listeners can go to if they have children in their life or kids in their life who maybe need help with becoming a more efficient reader?

It’s getreading.us. Getreading.us. Since we met you, how much growth have you had? Since we met you and you became a business coaching client, how much growth have you had at GetReading.us? Well, I’ve had phenomenal growth, Clay.

I had no business experience. I had years in education. I knew I knew how to teach kids to read, but I’d never started my own business before. So I was at zero, walking the local neighborhood, putting pamphlets in people’s letterbox, getting nowhere. And then I got a Christmas present to come to your conference.

So that was the start of everything. I signed up straight away, and I now have so many students. I don’t know what to do with them all, and I’m hiring and training five new tutors to help me teach kids to read. So somebody bought you a ticket to one of our in-person Thrive Time Show workshops as a Christmas present, is that right? That’s correct.

I actually bought myself a ticket and then my family had to pitch in and buy me a ticket in a hotel. Oh, well let’s put some meat on the bone here. For anybody who wants to know about those workshops, again folks, you can go to thrivetimeshow.com, thrivetimeshow.com. I’m not sure when you’ll see this testimonial video,

but our next upcoming workshop features the legendary best-selling author Robert Kiyosaki, Eric Trump, President Trump’s son, and a cast of wonderful entrepreneurial characters. You’re gonna love it, folks. That’s March 6th and 7th.

And again, if you’re out there and you have a child that’s needing to improve their reading skills, go to getreading.us. So let’s kind of unpack the things that we’ve done together. First off, we helped you build a website. Can you talk about the process?

Did we build it for you? Did you build it yourself? Tell the listeners out there how that process came together of building that website. You guys did it completely. I wrote a thousand words on a thousand different topics. I had some photos, but I had a lot of guidance.

I just handed it all over to you guys, and you created this. It’s the best website I’ve got in Scottsdale. People keep telling me mine stands out from the crowd. Now, are you generating leads from the website? A lot of people are listening to the show.

They’re watching right now, and they’re going, I’m a doctor, I’m a dentist, I’m a lawyer, I’m a photographer, I’m a petting zoo, and I don’t know how to generate leads. I’m not kidding. I literally talked to a person this weekend who owns a petting zoo who got into a conversation

with one of our clients who has a mortgage company and they said, how do you generate leads? Do you actually generate leads? Are you generating leads from your website? Oh, absolutely. Yep.

I’m getting three or four leads a week. People bringing me and I’ve been trained in how to answer as quickly as possible and the quick way to get to the point and sign them up. I’ve got about a 95% strike rate with those leads, so that’s awesome. For people out there that say, I’ve never been self-employed before, I’ve never started my own company, or maybe a lot of our listeners have owned a business for years, how would you describe the overall coaching experience for anybody out there that’s thinking about

scheduling a free 13-point assessment. There’s somebody watching right now and they’re… Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest. I met his goats today, I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right?

His entire life, Clay Clark, his entire life is marketing. Okay, Aaron Antis, March 6th and 7th. March 6th and 7th. Guess who’s coming to Tulsa, Russia? Ooh, Santa Claus? No, no, that’s March.

March 6th and 7th, you’re going to be joined by Robert Kiyosaki. Robert Kiyosaki. Best-selling author of Rich Dad, Poor Dad. Possibly the best-selling or one of the best-selling business authors of all time and he’s going to be joined with Eric Trump. He’ll be joined by Eric Trump. We got Eric Trump and Robert Kiyosaki in the same place. In the same place. Aaron, why should

everybody show up to hear Robert Kiyosaki? Well you got billions of dollars of business experience between those two, not to mention many many many millions of books have been sold. Many many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man.

He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit, as many other people. Now, since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses, am I correct? That is true.

And the book that kick-started it all for you. Rich Dad Pornhub, the author, the best-selling author of Rich Dad Pornhub, Robert Kiyosaki, the guy that kick-started your career, he’s gonna be here. He’s gonna be here, I’m pumped. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president of these United States and soon to be the

47th president of these United States, he needed someone to run the companies for him. And so the man that runs the Trump Organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean everything that you see the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real

estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean who else has been able to create a brand like the Trump brand? I mean look at it and this is the man behind the business for the last pretty much since 2015. He’s been the man behind it so you’re talking we’re into nine going into ten years of him running it and we get to tap into that knowledge.

That’s gonna be amazing. Now think about this for a second. Would you buy a ticket just to see Robert Kiyosaki and Eric Trump. Of course you would. Of course you would. But we’re also going to be joined by Sean Baker. This is the best-selling author, the guy who invented the carnivore diet. Oh yeah. Dr. Sean Baker. He’s been on Joe Rogan multiple times. He’s going to be joining us. So you’ve got Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow. And this is how we do our

tickets here at the Thrive Time Show. If you want to get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that

is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it’s like to be in a tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it.

And it’s $500 for a VIP ticket. Now, we only have limited seating here. But the most people we’ve ever had in this building was for the Jim Brewer Presentation Jim Brewer came here that the legendary comedian Jim Brewer came to Tulsa and we had 419 people that were here 419 people. Yeah, I thought to myself that there’s no more room I felt kind of bad that a couple people had VIP seats in the men’s restroom

Oh, no, I’m just kidding. But I thought so I thought you know what we should probably add on. So we’re adding on what we call the upper deck, or the top shelf. The seats are very close to the presenters, but we’re actually building right now. We’re adding on to the facility to make room

to accommodate another 30 attendees or more. So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow.com. Go to Thrivetimeshow.com. When you go to Thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom.

Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. I just texted my number, it’s my cell phone number. My personal cell phone number. We’ll keep that private between you,

between you, me, everybody. We’ll keep that private. And anybody, don’t share that with anybody except for everybody. That’s my private cell phone number. It’s 918-851-0102, 918-851-0102. I know we have a lot of Spanish-speaking people that attend these conferences.

And so to be bilingually sensitive, my cell phone number is 9188510102. That is not actually bilingual. That’s just saying one for a one. It’s not the same thing. I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show Workshop? So, Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it.

I’ll tee up the thing, and then you tell me what you’re going to learn here, OK? OK. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my

brand known out there, like the Trump brand. Right. You want to get that brand out there. It’s like, how do I actually make people know what my business is and make it a household name. You’re going to learn some intricacies of how you can do that.

You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results.

We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors, and most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, people are, you either have great people or you have people who suck.

And so, it can be a challenge. You know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones, and we have a process we teach about how to find great people.

When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine optimization.

We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this

two-day interactive business workshop. Now, let me tell you how the format is set up here. Again folks, this is a two-day interactive 15…think about this folks, it’s two days each day starts at 7 a.m. and it goes until 5 p.m. So from 7 a.m. to 5 p.m. two days, it’s a two-day interactive workshop the way we do it is we do a 30-minute teaching session and then we break for 15 minutes for a question-and-answer session. So

Aaron, what kind of great stuff happens during that 15-minute question-and-answer session after every teaching session. I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them.

And you go in there and they talk in vague generalities and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered

about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you, as the attendee,

to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15 minute break to stretch and to make it entertaining when you’re stretching. And this is a true story. When you get up and stretch, you’ll be greeted by mariachis. There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar,

a snow cone. I mean, you had a crocodile one time. That was pretty interesting. You know, I should write that down. Sorry for that one guy that we lost. The crocodile, we duct taped its face. So that’s right. We duct taped. No, it was a baby crocodile.

And we duct taped. Yeah, duct taped around the mouth so it didn’t bite anybody. But it was really cool passing that thing around. In fact, I should do that. We have a small petting zoo that will be assembled.

It’s going to be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to US Debt Clock, that identify as being self-employed. So if you have a country with 350 million people, that means you have less than 3% of

our population that’s even self-employed. So you only have 3 out of every 100 people in America that are self-employed to begin with. And when Inc. Magazine reports that 96% of businesses fail by default, by default you have a 1 out of 1,000 chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double the size.

No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. And you say double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x. There’s so many examples. You can see it throughout timeshow.com. But again, this is the most interactive best business workshop on the planet.

This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the bestselling author of Rich Dad Poor Dad. You add to that Eric Trump, the man that runs the Trump Organization. You add to that Sean Baker. Now you might say, Clay, is there more? I need more. Well, OK, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his

financial wealth advisor? Who’s the guy who manages? Who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. And you say, Clay, I still, I’m not going to get a ticket unless you give me more. OK, fine. We’re going to serve you the same meal both days. True story. We cater to food. And because I keep it simple, I literally

bring in the same food both days for lunch. It’s Ted Escozito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff. She started that company in her home.

And now she sells millions of dollars of Maryland products. That’s rustic cuff comments. What says I want more this Give me more. Okay. I’m not gonna mention their names right now So I’m working on it behind the scenes here But we’ve got one guy who’s giving me a verbal to be here And this is a guy who’s one of the wealthiest people in Oklahoma and nobody really knows who he is

Because he’s built systems that are very utilitarian that offer a lot of value He’s made a lot of money in the what it’s the it’s where you rent. It’s short to not It’s where you’re renting storage spaces. He’s a storage space guy. He owns this. What do you call that the rental the Storage space storage unit. This guy owns storage units. He owns railroad cars He owns a lot of assets that make money on a daily basis But they’re not like customer facing most people don’t know who owns the warehouse

that’s passively making money. Most people don’t know who owns the railroad cars. But this guy, he’s given me a verbal that he will be here. And we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want a life-changing experience, you want to learn how to start

and grow a company, go to Thrivetimeshow.com. Go there right now. Thrivetimeshow.com. Request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th. March 6th and 7th. We just got confirmation. Robert Kiyosaki, best-selling author, rich dad, poor dad, he’ll be here. Eric Trump, the man who leads the Trump organization. It’s going to be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible. And there’s somebody out there right now you’re watching and you’re like,

but I already signed up for this incredible other program called Smoke Your Way to Thin. You think that’s going to change your life? I promise you this will be ten times better than that. Looks like I picked the wrong week to quit smoking. Don’t do the Smoke Your Way to Thin conference. That is, I’ve tried it, don’t do it.

Chain smoking is not a viable, I mean it is life changing. It is life-changing. If you become a jade smoker, it is life-changing. It’s not the best weight loss program, though. Right. Not really.

So if you’re looking to have life-changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antis. I’m Clay Clark. And reminding you and inviting you to come out to the two-day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma.

I promise you, it will be a life-changing experience. We can’t wait to see you up right here on the show. Thanks for watching. We’ll see you next time. Bye. Bye.

Bye. in Tulsa, Oklahoma. I promise you it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.