Entrepreneur Podcasts | How to Turn Stop Drifting & How to Achieve Real Success | The Entrepreneurial System Creation Success Cycle 1. Define 2. Act 3. Measure 4. Refine + An EPIC Success Story (From $13,000 Per Month to $50,000 Per Month)

Audio Transcription

I got an idea for a phone app. Okay, I’m listening. It’s called iCondiment, and you select mustard. I don’t know, I’m not feeling it. What about an app where people send in ideas for apps? And we charge 99 cents, and we become billionaires. What about an iBuckle? It just goes right on the front of your belt, and it buckles. What happens when you need to use your phone? Well, then you just undo your belt, and then you’ve got your phone. Then your pants fall down. Well, you know, yeah. Okay, Insta-Grandma. Instagram, but only for grandmas. Twitter, but you can only use five characters. You could say, hello. How about this? Eye taste. Seriously? Hmm. Phones are disgusting. It’s got an ear taste to it. This is a horrible idea. Eyeglasses. The only app you’ll ever see. You turn the app on, and you put the phone right in front of your face, and then the phone sees for you. I don’t understand. OK, let me help you. So take off these old things. OK. You need your prescription? No. Boom. This is stupid, and it hurts. Let me see. Yeah. Hey, you look good in these. Get ready to enter the Thrivetime Show. We started from the bottom, now we’re here We started from the bottom, now we’re here We started from the bottom, now we’re on the top Teaching you the systems to get what we got Cullen Dixon’s on the hooks, I break down the books He’s bringing some wisdom and the good looks As the father of five, that’s where I’mma dive So if you see my wiping kids, please tell them hi It’s C and Z up on your radio And now 3, 2, 1, here we go! We started from the bottom, now we’re here. We started from the bottom, now we’re here. Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I’ve definitely learned a lot about life design and making sure the business serves you. The goal setting, while it’s not like, it’s somewhat basic stuff, making sure you have different goals for every part of your life is super important. Also, the linear workflow. The linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place. So having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super. It’s just very cool. The atmosphere is cool, the people are nice, it’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. The play is hilarious. I literally laughed so hard that I started having tears yesterday. And we’ve been learning a lot, which you know we’ve been sitting here we’ve been learning a lot and so the humor definitely definitely helps it breaks it up. But the content is awesome off the charts and it’s very interactive you can raise your hand it’s not like you’re just listening to the professor speak you know the wizard teaches but the wizard interacts and he takes questions so that’s awesome. If you’re not attending the conference you’re missing about three quarters to half of your life. You’re definitely, it’s probably worth a couple thousand dollars. So, you’re missing the thought process of someone that’s already started like nine profitable businesses. So, not only is it a lot of good information, but just getting in the thought process of Blake Clark or Dr. Zellner or any of the other coaches, getting in their thought process of how they’re starting all these businesses, to me, just that is priceless. That’s money. Well, we’re definitely not getting upsold here. My wife and I have attended conferences where it was great information and then they upsold us like half the conference and I don’t wanna like bang my head into a wall. And she’s like banging her head into the chair in front of her. Like, it’s good information, but we’re like, oh my gosh, I wanna strangle you. Shut up and go with the presentation that we paid for and that’s not here there’s no upsells or anything so that’s awesome I hate that it makes me angry so glad that’s not happening so the cost of this conference is quite a bit cheaper than business college I went to a small private liberal arts college and got a degree in business and I didn’t learn anything like they’re teaching here I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. I would definitely recommend that people would check out the Thrive 15 conference. It’s, the information that you’re going to get, that you’re going to leave with is just absolutely worth the price of a little bit of money and a few days worth of your time. I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you and really just appreciate how far you’ve taken us. This is our old house. Right, this is where we used to live. This is our old neighborhood. See? It’s nice, right? So this is my old van and our old school marketing and this is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to fourteen and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go We’re just thankful for you thankful for thriving your mentorship And we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us Just thank you. Thank you. Thank you times a thousand All right thrive nation if you want to follow along just go to thrive timeshow.com Forward slash millionaire thrive time should I come forward slash millionaire and turn to page 255, turn to page 255 of my newest book, and read along with us here. It’s A Millionaire’s Guide How to Become Sustainably Rich, page 255. And on page 255, I do a deep dive. I begin to break down and write about the entrepreneurial system creation success cycle. And on this page, I write, my friend, you must never get out of the entrepreneurial success cycle The cycle is comprised of the following steps define act measure Refine as an entrepreneur. You must constantly define the outcome you want to see Act before you have everything figured out measure the results and refine the process until it is perfected. If you ever feel as though you are not up to this task, you must sell your business or delegate the running of your business to someone who is up to this never-ending task. You must pay close attention to the outcomes you are experiencing as a result of your team’s lead creation efforts so that you can spot the best ways to enhance and improve your sales systems. I don’t care whether we are talking about measuring the results of a sales script, a sales video, an auto-responder email, a podcast, a TV commercial, a mailer, a text marketing campaign, or any other type of marketing and lead generation activity under the sun. You must invest the time needed to measure the results you are getting on a daily basis. I highly recommend that you track the results daily and that your team commits to pivoting, nuancing, and updating your lead generation systems on a weekly basis as dictated by the results that you are seeing. And then once you define and refine and you come up with a, once you define, you act, and measure, and refine, and you come up with a proven system, you need to stick with that system. And that’s called a workflow. What? One more time. That’s the entrepreneurial system creation success cycle. So whenever you’re building a business, there’s a workflow, there’s kind of a flow, there’s kind of a rhythm to it. And so Caleb, if someone was going to, you write search engine content here, but you also understand music. Roughly speaking, how is pop music organized? So there’s an intro, then there’s a verse, then there’s a pre-chorus, then there’s a chorus, then there’s a verse, then there’s a pre-chorus, chorus, bridge, chorus, bigger chorus, ending. Okay, so I’m gonna take notes here because I want to respect your time here, but I want to take notes so you can repeat the flow for pop music. So the flow for the actual workflow for pop music, music that’s on the radio, pop radio music, would be what again? What’s step one? Let’s do intro. Intro, got it. And then what’s next? A verse. Verse, yep. And then we’re going to do a pre-chorus. Pre-chorus. We’re going to do a chorus. Chorus. Yep. And then we’re going to do another verse. Verse, yep. And then we’re going to do another pre-chorus. Pre-chorus, yep. Oh yeah, and we’re going to do another chorus. Yep. Okay, got it. And then we’ve got to have that bridge. Got to have that bridge. Okay, and then what happens? And then we’re going to, let’s do a small chorus. Small chorus. That one’s a lot. And then you go to a big chorus after that. Big, like an amplified chorus? Yeah. And that’s how the pop songs work. And you’ve got to be about three and a half minutes long, right? Yeah, can’t be too long. Okay, so now we’re going to get into entrepreneurship real quick. The flow, the flow. This is what you do if you’re going to build an entrepreneurial system creation success cycle. One, you define what you think is going to work. Two, you act, you actually do something. Three, you measure the results. Four, you refine, so you define, act, measure, refine. That is the way you build a workflow. That’s how you build a system. You define, you act, you measure, you refine. That’s how you build a workflow. And so if you’re going to build a business that works, you have to define what you think is going to work, and then you have to act, then you measure the results, and then you refine. And that is called the entrepreneurial system creation success cycle. That’s what it is. So I want to ask you this. Today, what have you been working on today here in the office? I’ve been writing a lot of search engine content. How many pages of content have you been working on today? If you had to guess, or do you know? I know I wrote 260 articles. So you put out 260 articles today? Yes. And is your head about ready to explode? No, I’m actually feeling good. Really? You did 260 articles of content today? Yeah. And what that does is that allows clients to rank top in Google search results. But somebody has to write the content. So I want to get into this notable quotable from Walter Isaacson, one of the best-selling authors on the planet. He wrote Steve Jobs’ book. He says, progress comes not only in great leaps but also from hundreds of small steps. I think that most people aren’t willing to sit down and write… how many articles did you write today? Like around 260. Most people aren’t willing to do that though. Yeah, no. Why? I don’t know. I was literally wondering that today. So easy. I mean, it takes a lot of time and effort. If it’s easy for you to do it, and you’re wondering why more people don’t do it. Yeah. Yeah, it blows my mind. It blows my mind. And the reason why they’re not willing to do it is just most people I think are looking for a hack or a way to get something for nothing. People are wanting to make money without doing anything. They’re wanting to reap a harvest without sowing any seeds. But I just encourage everybody out there today, if you’re out there today and you want to achieve massive success, if you want to achieve massive success as an entrepreneur, you have to define what you think is going to work. You have to act, then you measure, then you refine. And that is the process of entrepreneurship. But I just wanted to, A, tap into your wisdom about how songs are created, because it’s a similar flow. Each and every pop song you listen to on the radio has a similar flow to it. And building a successful company has a similar flow. But then once you understand the big idea of the flow, you actually have to sit down and work on it. And that’s the part that most people don’t want to do. Thank you for carving out time here, Caleb. I appreciate you, and we’ll harass you tomorrow. Awesome. Thanks for the, bye. The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. And we have been working with Thrive for business coaching for almost a year now. Yeah, so what we wanna do is we wanna share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now, okay? I just wanna let you know what type of accomplishment this is. Our competition, Orkin, Terminex, they’re both 1.3 billion dollar companies. They both have 2 to 3 thousand pages of content attached to their website. So to basically go from virtually non-existent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has. By being consistent and diligent on doing podcasts and staying on top of those podcasts to really help with getting up on what they’re listing and ranking there with Google. And also we’ve been trying to get Google reviews, you know, asking our customers for reviews and now we’re the highest rated and most reviewed Pest and Lawn company in the Tulsa area and that’s really helped with our conversion rate and the number of new customers that we’ve had is up 411% over last year. Wait, say that again. How much are we up? 411%. Okay, so 411% were up with with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now our closing rate is about 85% and that’s largely due to first of all, like our Google reviews that we’ve gotten people really see that our customers are happy, but also we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one-and-done deal. It was a system that we that we followed with Thrive and in the refining process. And that has obviously, the 411% shows that that system works. Yeah, so here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more people than we did last year. And we did it for the first five months of the first week. And we did it the first five months of last year. From before we were able to watch it live. We did it for more than last year. For five months of the last year. We did it the first five months of the first week. Not page 255. I do a deep dive. I begin to break down and write about the entrepreneurial system creation success cycle. And on this page, I write, my friend, you must never get out of the entrepreneurial success cycle. The cycle is comprised of the following steps. Define, act, measure, refine. As an entrepreneur, you must constantly define the outcome you want to see. Act before you have everything figured out. Measure the results and refine the process until it is perfected. If you ever feel as though you are not up to this task, you must sell your business or delegate the running of your business to someone who is up to this never-ending task. You must pay close attention to the outcome you’re experiencing as a result of your team’s lead creation efforts so that you can spot the best ways to enhance and improve your sales systems. I don’t care whether we’re talking about measuring the results of a sales script, a sales video, an auto-responder email, a podcast, a TV commercial, a mailer, a text marketing campaign, or any other type of marketing and lead generation activity under the sun, you must invest the time needed to measure the results you are getting on a daily basis. I highly recommend that you track the results daily, that your team commits to pivoting, nuancing, and updating your lead generation systems on a weekly basis as dictated by the results that you are seeing. And then once you define and refine and you come up with a proven system, you need to stick with that system. And that’s called a workflow. One more time, that’s the entrepreneurial system creation success cycle. So whenever you’re building a business, there’s a workflow, there’s kind of a flow, there’s kind of a rhythm to it. And so Caleb, you write search engine content here, but you also understand music. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is right around 40% to 45% increase over a month. So you can repeat the flow of pop music. So the flow for the actual workflow for pop music, music that’s on the radio, pop, radio music, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, we had no media advertising. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use services, you’re looking for. I went to the University of Oklahoma College of Dentistry. Graduated in 1983. And then I did my Pediatric Dental Residency. Baylor College of Dentistry from 1983 to 1985. Hello, my name is Phil Kola with Kola Fitness. Today I want to tell you a little bit about Playcard and how I know Playcard. Playcard has been my business coach since 2017. These clients have grown from two locations to now six locations. We’re planning to do seven locations and seven new locations. The franchise in Clay has done a great job of helping us navigate anything that has to do with running the business, building the system, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. He’s the kind of guy who has worked in every single industry. He’s written books with Lee Crocker, the head of Disney, with 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country. Where 10,000 or more people show up to his tours. On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, graphic designers, and web developers. And they run 160 companies every single week. So this guy was a team of business coaches running 160 companies. So in the week he’s running 160 companies. Every 6-8 weeks he’s doing Redevacin America Tour. Every 6-8 weeks he’s also doing business conferences where 200 people show up. He teaches people a 13 step proven system that he’s done. He’s worked with billionaires, helping them grow their companies. So he’s teaching guys from startups to go from startup to being multi-millionaires. Teaching people how to get time freedom and financial freedom through critical thinking, document creation, putting it into organizing everything in the business and building it into a franchisable scale of a business. why more people don’t do it. The reason why they’re not willing to do it is because most people are. They’re looking for a hack or a way to do something for nothing. People are wanting to make money without doing anything. They’re wanting to reap the harvest without sowing any seeds. As I encourage everybody out there today, if you’re out there today and you want to achieve massive success, if you want to achieve massive success as an entrepreneur, you have to define the effects of your work. You have to act and measure that you respond. And that is the process of entrepreneurship. I just wanted to A, tap into your wisdom about how songs are created because it’s a similar flow. Each and every pop song you listen to on the radio has a similar flow to it. A really successful company has a similar flow. But then once you understand the big idea of the flow, you actually have to sit down and work on it. And that’s the part that most people don’t want to do. Thank you for carving out time here, Caleb. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. I appreciate you. Anyways, impacted me a lot. He’s helped navigate any time I’ve got nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns. The Thrive Time Show two-day interactive business workshops workshops because we teach you what you need to know to grow. You can learn the proven 13-point business system that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this. Because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses, or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’re going to give you your money back if you don’t love it. We’ve built this facility for you and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money, so if you’re out there today and you want to attend our in-person, two-day interactive business workshop, all you’ve got to do is go to Thrivetimeshow.com to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for And if you can’t afford $250, we have scholarship pricing available to make it affordable for you.