Entrepreneur | Part 2 – Public And Professional Speaking: Confident Communication With Jim Cathcart

Audio Transcription

Get ready to enter the Thrivetime Show! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. We started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, now we’re on the top. Teaching you the systems to hear what we got. Cullen Dixon’s on the hooks, I’ve written the books. He’s bringing some wisdom and the good looks. As the father of five, that’s what I’m a dive. So if you see my wife and kids, please tell them how it’s C and Z up on your radio. And now three, two, one. Here we go. From the bottom. Now we. This fifth principle here of basically how to structure and write your introduction properly, I guess, in summary, if you had to say this is how you structure introduction properly. What would you say that is? Our next speaker is here’s why this speakers here. Here’s what that speaker is going to talk about Mm-hmm. That’s it. You know why this speaker at this audience at this time and on this subject Okay, question number six from the Thrivers. They wouldn’t know what am I supposed to be doing while I’m being introduced? So I’m up there reading I’m talking. That’s a good question Maybe it’s a short intro ask maybe it’s a short intro or a long intro, but you’re over there. So set the stage. We’re on a stage right now. I’m behind you. And we’re near it. We’re near. Unless we’ve staged it so that we’re going to come up the center aisle from the back for dramatic effect. We’re near the stage in a convenient position where we can walk, usually, from the right-hand side of the room, looking toward the stage, onto the stage. Why? Because it’s just a tiny little thing, but the energy interruption is enough to get you more attention. Walking this way flows with reading a sentence. That’s the way the eyes naturally go. So if you come from that side, you’re kind of going with what’s already going on. If you come from the other side of the room, from the right side of the room, looking at the stage, if you come that direction, you’re counteracting the typical reading a sentence flow and you get just a micron more energy from them than you would or attention from them than you would going the other way. But it’s no big deal. You can walk right up the center. It doesn’t matter. And now ladies and gentlemen, it’s Mr. Jim Calfcourt. When I introduce you, do you want to walk just confidently, briskly? Do you want to sprint on in there? What’s your moves? The first thing is I’m sitting with my legs uncrossed for good circulation. I’m doing a little bit of stomach breathing just to relax my diaphragm so my voice is gonna sound its best. And I’m not gonna get up there and say, hey, good afternoon, out of breath. And as soon as you say, Jim Cathcart, I’m gonna stand up and smile. And I’m gonna walk towards, I’m not gonna smile at the audience and do one of these. I’m going to stand up and genuinely smile and walk toward you, and I’m going to look where I’m going because you can stumble on the steps. Yeah. Especially in a darkened room. You know where there’s always dark lighting. Very dark. And when I get on the stage, I’m going to come on stage energetically. Boom. And I’m hoping that you will stay there and shake my hand and then walk off instead of vacating the stage and leaving it empty until I get there. So if you’re an introducer, stick around until your next speaker gets there. And then depart. And then I’ll turn to the audience immediately and greet them. So question number seven we have from the Thrive Community is, what do I do first in my speech? And you’re saying greet the audience. Greet the audience. Now it may be, depending on the purpose of the speech, that a friendly greeting is not called for a more formal greeting. It’s OK. So if like when I got the gold gavel award, as you referred to, that was an international conference and people from countries all over the world, lots of dignitaries there. And I said, good morning, ladies and gentlemen, Madam President, international directors, you know, ladies and gentlemen, good morning. You know, something like that. That’s not exactly how I did it, but with a little more protocol, intentional with some enthusiasm, Mr. President, you know, so forth. Sometimes I’ll come on stage and I’ll just say. Do you ever go out to buy something, find what you were looking for at a decent price, but then refused to buy it because you just didn’t like the way the guy was selling it. How many have had that happen? And that’d be my opening. So not good morning. It’s, did you ever go out, you know, just straight into a question. You would immediately get their attention. Or I might walk out and I’d say, how many of you are here from the Hawaii office? Great, great. And then I launch into some comment that’s relevant to the Hawaii office. What are like three thunder moves that I can have, I can take away if I say I, you know, have never done a speech I have to give a talk tomorrow or let’s say next week hopefully. What are maybe three options for greetings that you’d recommend to initially start my speech? What are three little intro moves? I would say the first thing to do is just go up and smile at the audience, you know, look like you’re going to be a pleasant person. Okay. Right. And greet your introducer if the introducer is still on the stage. Then walk over and set your materials down, if you have any, and then look at the audience. And you don’t have to get in a hurry. Just look at them for a second and say, hello. You’ve heard, you know, whatever. It could be hello, good morning, good afternoon, good evening, good day, hi. or just look at them and smile and say, I’ve been told that the number one reason that people do X is Y. Okay. And you launch right into your talk. And by the way, a lot of people say, well, what about PowerPoint? Well, first off, those that criticize PowerPoint, oh, I don’t believe in PowerPoint. PowerPoint stinks. No, PowerPoint’s a tool. It’s like a microphone. What, are you going to criticize the microphone if the person doesn’t use it well? No. I don’t ever use a microphone. I want to be natural. Nobody hear me. Right. Yeah. PowerPoint is just a tool for showing images or messages. And if you use it well, it’s wonderful. I use it often, but sometimes I don’t use it at all. And so just know how everything works in advance and be able to use it to reinforce, like the first image that’s up there ought to be an image appropriate to your introduction, not an image that part of your content. Because you don’t want them yet to be seeing your content. You want them to get to know you for a nanosecond before you go into content. So you know one is you can you see you could start with a greeting, another one is you could start with maybe a big idea, a big question, a big like you said the kind of the question move. Do you ever start with a shocker? Is that a move? Yeah. Can you start with a shocker? Yeah. Okay. One time I was in Century City in Los Angeles and it was a very formal like a theater setting and they introduced me and music played and I walked out. And I stood at my spot, you know, right there where the spotlight was going to be best. And by the way, be conscious of the lighting. Stand in the light when you want to communicate. Make sure the light’s on your face, not just on your body. And if you’re at the lectern, don’t do the Frankenstein lighting from underneath. You know, make sure they’ve got a spotlight that shines on you. Well, that’ll disrupt the slides. No, no. This is your number one audio-visual, your face. Get it lit. So I stood there and I said, the thought manifests as the word. The word manifests as the deed. form into habits and Habits harden into character So watch your thoughts with care And then I stepped out of the little circle. I’ve been standing in to kind of break character yeah, so that was a dramatic moment and I broke character and Started to dialogue with the audience at that point and I say that is about mindset. And let’s talk about mindset, what it means to you. So now I’m in dialogue, but that was a soliloquy. Well, Dale Carnegie says, he says, there’s only one excuse for a speaker’s asking the attention of the audience. He must have either truth or entertainment for them. What he’s saying is basically, you don’t get up there and have nothing to say, but they continue to say nothing for 45 minutes. And it sounds like you’re very intentional, even on the first thing you say to the audience. Oh, yeah. Now, the next area we want to dive into, the next area where the Thrivers have been asking us a lot of questions is, what are the keys to connecting with my audience? I mean, OK, I have a talk, but I maybe struggle to connect with my audience. What are the keys to connecting? One of the great speakers of the 20th century was Dr. Kenneth McFarland. And I got a chance to know him. He was from Caney, Kansas. Caney, Kansas. Yep. And lived in Wichita in his later years. And he was an orator. He was unbelievably good. A master storyteller, a compelling, you know, just really, really good keynote speaker. And I asked him one time, I said, Dr. McFarland, when you’re sitting on a dais, and back in that time, they had these head tables everywhere. I hate head tables because they’re so distracting. You know, display the eating skills of your leadership team while the speaker tries to get their attention. No, don’t ever have a head table ever, ever, ever, ever have a reserve table down front for dignitaries. And the only person on the stage in view of the audience is the one you want to listen to or look at, not the others because it is not an honor to be at the head table. For anyone who’s… It is an awkward… For anyone who’s in the head table industry, I apologize. So I was at, I was talking to her, what do you do when you’re at the head table? I said, I sit there and look at the audience and think. I really respect and love you as people. I care about you. I actually actively contemplate and cultivate that mindset of genuinely caring about these people in this audience. Wow. Even though it’s artificial at first. No. You know I’m stimulating it. Motivating. And I said do you do that Dr. McFarland? He said no. Really? He said but I studied them. Hmm. And they know I’m studying them. So in other words he’s sitting there and he’s thinking only about them. Yeah. And they can tell. Okay. And he’s right, not just through his behavior, but when he starts to speak, it shows that he actually is thinking about them and trying to do the right thing for this moment. Right. Now, let me ask you this, because, you know, Dale Carnegie has this quote where he says, if you believe you will fail, there is no hope for you, you will. So he’s studying the audience or as you’re thinking about the audience you have to also mix a little bit of that belief in there that you’re gonna Do a great talk Right. No, not really. No, no, just gotta not think about you Okay, you know if you’re sure that your fly is zipped or your your you know, your Blouses button or whatever it is. You need to attend to yeah, you’re fine. You’ve taken care of you That’s all the thinking about you you need to do from now on. It’s all about thinking about them. What do you say to the guy who’s in the message, the non confident person who’s been asked to speak? What do you do? Do you say, hey, buddy, you’re going to gain your confidence by preparing and being ready and doing all the work part of the time. Is that what you say? And you’re also going to gain more confidence by remembering you don’t have to give a good speech. OK, you just need to deliver value. OK, forget the speech. It’s not about the speech. It’s about the value of the message. So you could say, let’s say you get up there and you want to deliver a message that says there are three things that are the part of our defense contract that if we get this right, everything else is committee work and can be worked out. Okay, so you get up there and you’re an engineer or the systems person or whatever, and you’re not confident at all in front of a group. You get up there and you put your notes down in front of you and you say, good morning. There are three things that are vital to this defense contract that we’ve just signed, and they are here on this slide. There are details in the materials for you. I’m going to explain what each of these is and then you go on and if you need to look down a lot, look down a lot because if you’re just getting started, this is overcoming fear. But at the end of the day, people will say it’s a great talk if you had value. Well, they’ll say it was valuable. I may not say it’s great, but they’ll say, yeah, that was good. It was good to know and he explained it well. But, you know, do look up once in a while just to let them know you’re here for them. Okay. Now let me ask you this. Question number nine that Thrivers have been asking a lot is, why do you have to tell people that… Why do you have to tell people what you’re going to tell them? Like, the phrase is, tell people what you’re going to tell them. Why do you have to do that? Why do you have to tell them what I’m going to tell them? Because that notifies them which file to open. Okay. If I deliver a lot of information to you and it has no meaning to you, then all that information just passes right through your brain and never stops. If I say, Clay, I want to talk about survival skills for swimming because we’re going to the beach this weekend. Now you know this is about the beach this weekend, it’s relevant to you. We’re probably going to go swimming. This is survival skills. And you either feel you need them or you don’t, but at least you know what file to put them in. Right. Okay? So, I’ve opened the file and allowed you to know how to listen. Otherwise, I just get up there and start rambling and you’re saying, oh, I get it. I get it. What he’s talking about so and so and everybody else around you goes, oh, now I know how to listen. Well, the speaker could have alleviated all that. Your books are really over-the-top, well-researched. Thank you. Like you team up with like an academic wing or a team or a guy or someone who’s an authority. They’re filled with… Geeks and nerds and researchers and people who do wonderful work. They’re filled with… and it supplies proof. It supplies credibility. Yeah, it validates the message. It allows me to be able to hear what you’re saying without doubting it the whole time. That’s a good point. Without doubting. That’s a good point. Well, in the speaking world, I’ve noticed that the really crazy speakers that I would not endorse people to hire are the ones that get up there and they say controversial things at no point are they citing anything, there’s no quotes, there’s no stats, it’s just off the cuff. It feels like they’re making it up. It feels like a lie, and a lot of times that’s what it is. And why is it so important that in your books and in your in your talks, thrivers want to know why why do the speakers have to put in some of those quotes or stats or some research or credibility to be what what why can they just get up there and just say their own opinions? What you said was so spot-on. It eliminates the need for skepticism. They don’t have to protect themselves from this information by saying, is that really true? Or can I rely on this? Or does he know what he’s talking about? Does he get it who we are? And that’s something else. Show them early in your talk that you know who they are, you understand what they do and why this matters to them. Because if you do that, if it’s in your comments, then they go, ah, now I can listen without defensiveness. Okay, well here’s an example. One of the members of our team said that she was required to read, I think, your relationship selling book as part of the curriculum at, I think it was Oklahoma State University. God bless the faculty for requiring that. Well, guess what though? When we had the opportunity to work with you, there was a certain expectation of like, this is required reading, therefore he is credible. So what I do is I looked and looked and researched and every time I went to page 3, page 4, page 5 of Google, I started to see all these companies you’re working with. Then when you take your book, The Acorn Principle, you take this book and you open it up, you go in here and you go, okay, well, you know, I don’t know if this book’s really good. It’s probably just, you know, who is this guy? And you get in and you get to these introductions. And then you start to see the endorsements. And you start to go, wait a minute, this guy’s endorsed by the who’s who of the self-improvement industry. And then you say, well, I’m still skeptical. And then what you’ve done is you have call-out quotes from people who have credibility. And it just makes me focus on what you’re saying and not the doubt. And I think you’re a master at that. Thank you. By the way, another element in that is the notes in the back so that you’ve got, you’ve cited your sources and gone into specifics, showing people for further research. Where did you do your research? There’s a guy named Jerry Vass who wrote a book called Soft Selling in a Hard World years ago. And he says, for speakers, tip, don’t say anything you can’t prove. That’s good. Just sort of, you know. If you can’t back it up, don’t claim it. And I think that’s something that you are very, very good at that. And I would just say, I want to ask you, though, if I’m a person that I have to give a speech next, let’s say I have a speech I have to give in seven days. Okay. What kind of works cited or research or quotes or what kind of research do I do into my topic? You know, let’s say I know my topic, right? I’m here, but I haven’t really researched it. How much do you think I need to do before I talk? Well, the beauty of the internet is it allows you to do a ton of research in a short period of time. So I’d say do as much as is reasonable. Do as much as you can that’s sensible under the circumstances. But find, Google search some of the claims you make, and see who else has written on that, or blogged on it, or recorded a YouTube video or something. By the way, something we haven’t mentioned yet is TED, the Technology, Entertainment and Design, the TED organization. They have the TED events and then they have TEDx, which is the independently organized TED event. These are worldwide and there have been like 40,000 of them, these presentations recorded and put on YouTube and in the TED.com channel. And they’re all under 15 minutes long. I have one. And by the way, this changed the world for speakers because it’s changed the expectation from speakers. Keynotes are now shorter. People are expecting more documentation, more research, like you’re talking about, because the researchers are doing TED Talks. And my TED Talk, done at Delray Beach, Florida in May of 2013, in the first year and a half, generated 320,000 views all around the world with virtually no promotion. So there’s quite a reach to some of these things when you get it right, and luckily I got that one right enough that people passed it on and talked about it. The topic is how to believe in yourself. So you, just so we’re clear on this, one, I’ll give you an example. If you’re watching this, I encourage you to go on YouTube and look it up. You can verify whether he’s making it up or not. Yeah, Jim Cathcart or how to believe in yourself. And your audience will actually do that. So what you want to do is you want to make the law of credibility there where you’re not making up things. You want to, not up, because even if you’re saying it off the cuff, you don’t mean to mislead the audience was it as an example There was a study that USA Today did and they were showing that the it’s a tipping point for over half of America No longer believes the American dream is possible. I read it. I was like what? Yeah Well when I said that in an audience one time a whole bunch of people wouldn’t googled it and researched it in there People can’t do that’s right. Or when you state, Gallup shows that we know well over, it’s a disturbing a number of people are disengaged from their jobs. When I do a talk, I want to have the actual stat right there. And you just want to get it right. And you can have it on a slide. Yeah. You can put it on a slide and never even mention it. Exactly. But they’re going to see it and it validates what you’re talking about. And it allows them to focus on your stories and the things you’re sharing. And yeah, and you don’t have to mention every slide. Slides could be a photograph that illustrates something like the dean of the business school that I’m collaborating with on a book on velocity. He he said one of the images he uses in one of his classes is a photograph of a large group of workers in China who are marching during their lunch break. Marching. Marching. Yeah. And you think, wow, that’s extreme regimentation. He said, yeah, but notice everybody’s dressed individually. They’re not uniform like the military. They’re uniform in their movements, but they’re absolutely individual in the colors, the mixes, the styles, the things like that. And it’s, you know, it helps make a point that he doesn’t have to really dig into very much. He’s able to say something with visual. Yes, so you can conform and be an individual at the same time. You just need to figure out what’s the appropriate way to do that in this context. Now this area number 11 Thrivers are asking about, you know, John Maxwell has that quote, he says, connect with their hearts and their heads will follow. That’s right. And you get a lot of people that, a lot of Thrivers have been asking, well, why do I have to emotionally connect with, why do I have to connect with people emotionally to do my talking? What would you say? Why do you have to connect with their heart and their head? If you don’t connect with their heart, you don’t get to use their head. Oh, bam. Okay. Seriously, you know, if they don’t want to listen to you, if they don’t want to learn from you, it doesn’t matter what you brought. You could bring the theory of relativity for the first time ever, revealing it to the world. And they say, yeah, but the guy just ticks me off. Yeah. So they don’t even go tell their neighbor about it, and it’s this wonderful discovery. And this ties into the next question, you know, a lot of thrivers want to know, well, why are stories so important? And it sounds like… That’s how the mind works. Sounds like the story allows you to connect with the heart. Dive into the story. Why does the story matter? What’s your favorite movie? One of your favorite movies? Rocky IV. Okay. Could you tell me the storyline of Rocky IV? I don’t need you to do it, but could you? I could and I almost want to right now. I’m not going to. I’m not going to hog the idea. But the whole point is, you’ve got this guy, this underdog, who’s meeting a greater force and he’s competing against this greater force with lesser technology. And it’s a great story. I mean, it’s a great story. I mean, it’s a great story. I mean, it’s a great story. this greater force with lesser technology. Yeah. You know, right. And it ultimately tells the whole hero’s journey story, which is a model Joseph Campbell first articulated for how you structure stories like that, like Star Wars follows the same kind of a story pattern and Braveheart and many of the other, you know, you’re getting me going. Epic motivational movies. Rudy. Oh, keep going. Yeah. And I’ve met Rudy Ruediger. And just amazing, amazing things. You don’t look like Yoda. You look like Obi-Wan Kenobi, the younger Obi-Wan Kenobi. You have Yoda-like powers. Yoda. You look really good. Thank you. So the story, let’s talk about the story, though. Because I’ve heard people that get up and do a story, and they kind of go, and so the and so basically, this is going to this boy. Let me tell you that first off, they say, let me tell you a story. Let me tell you a story or let me tell you a joke. Oh, let me tell you a joke. That’s tough to do. In other words, I’m putting it on myself to be funny enough that you’re actually going to laugh. No, no, no, no, no. If you’re going to tell me a joke, tell me a joke and just get on with it. Right now, either laugh or not laugh, but not let me tell you a joke. I’ll tell you, you know, if you could use the setup, you know, these two guys walk into a bar and blah, blah, blah, blah, blah. And then there’s your punchline. And then you pause and you say, that illustrates a point. Are ones that people identify with me? Yeah, and I’ve told them time and time again over the years They said what Jim you’ve been at this 39 years get some new stuff. No. Well, I’m constantly getting new material But I’m telling a lot of the same stories because the story is a proven metaphor You know, it’s like the tortoise and the hare or some classic story like that It’s a proven metaphor that audiences identify with people get the point. Yeah, and I can use it to make other points. Yeah So that’s and people remember stories enough They retell them and you are the master of that brother because like the acorn principle It’s not called you’re not you’re not saying, you know the leadership book the management book and and the original title of this was Third Thoughts, which is, you know, people have second thoughts. I thought third thoughts would be clever because after you have second thoughts, you go back to clarity. And then that didn’t work. So I retitled it, Rethinking Yourself. And that wasn’t going anywhere. And then a friend of mine, Spencer Johnson, who wrote the book, Who Moved My Cheese, co-authored One Minute Manager. I was required to read that, Moving My Cheese. He co-authored One Minute Manager with Ken Blanchard, another friend of mine. And Spencer’s office was next to mine in La Jolla. And one day I told him about this and he said, why don’t you call it The Acorn Principle? And I said, but people wouldn’t know what that is. He said, until they read the book. He said, but it’s a compelling enough concept that they’d pick up the book to see what it is. He said, but you tell that little story about the acorn and the three parts and all that. So make that the title of your book. And I did and it became an international bestseller. Yes. Thank you Spencer Johnson. Spencer Johnson, where you at buddy? We’ll give you a free month on Thrive. That’s you. Just call our customer service team, Spencer, tell them you know you’re the Spencer Johnson. By the way that’s for real Spence, so do it. All right. Thank you. JT, do you know what time it is? 410. It’s TiVo time in Tulsa, Roseland, baby. Tim TiVo is coming to Tulsa, Oklahoma, June 27 and 28. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. What year were you born? 1995. Dude, I’ve been hosting business conferences since you were 10 years old, but I’ve never had the two-time Heisman Award winning Tim Tebow come present. And a lot of people, you know, have followed Tim Tebow’s football career on the field and off the field. And off the field, the guy’s been just as successful as he has been on the field. Now, the big question is, JT, how does he do it? Well, they’re going to have to come and find out, because I don’t know. Well, I’m just saying, Tim Tebow’s going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is going to be a blasty blast in Tulsa, Russia. Also this is the first Thrive Time Show event that we’ve had where we’re going to have a man who has built a $100 million net worth. Wow. Who will be presenting. Now we’ve had a couple of presenters that have had a billion dollar net worth in some real estate sort of things. But this is the first time we’ve had a guy who’s built a service business and he’s built over a hundred million dollar net worth in the service business. It’s the yacht driving, multi-state living guru of franchising. Peter Taunton will be in the house. This is the founder of Snap Fitness, the guy behind nine round boxing he’s gonna be here in Tulsa, Russel Oklahoma June 27th and 28th. JT why should everybody want to hear what Peter Taunton has to say? Oh, because he’s incredible. He’s just a fountain of knowledge. He is awesome. He has inspired me listening to him talk and not only that he also has he practices what he teaches so he’s a real teacher. He’s not a fake teacher like business school teachers so you gotta come learn from him. Also let me tell you this folks, I don’t get this wrong because if I get it wrong Someone’s gonna say you screwed that up buddy. So Michael Levine. This is Michael Levine. He’s gonna be coming He said who’s Michael Levine. I don’t get this wrong. This is the PR consultant of choice for Michael Jackson Well Prince for Nike for Charlton Heston for Nancy Kerrigan 34 Grammy Award winners 43 New York Times best-selling authors he’s represented, including pretty much everybody you know who’s been a super celebrity. This is Michael Levine, a good friend of mine. He’s going to come and talk to you about personal branding and the mindset needed to be super successful. The lineup will continue to grow. We have hit Christian reporting artist Colton Dixon in the house. Now people say, Colton Dixon’s in the house? Yes! Colton Dixon’s in the house. So if you like Top 40 Christian music, Colton Dixon’s going to be in the house performing. The lineup will continue to grow each and every day. We’re going to add more and more speakers to this all-star lineup, but I encourage everybody out there today, get those tickets today. Go to thrivetimeshow.com. Again, that’s thrivetimeshow.com. And some people might be saying, well, how do I do it? I don’t know what I do. How does it work? You just go to thrivetimeshow.com. Let’s go there now. We’re feeling the flow. We’re going to thrivetimeshow.com, you click on the Business Conferences button, and you click on the Request Tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you can afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. You started out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that, to not get an inheritance from parents, anything like that, I had to work for it. And I am super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton, I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to thrivetimeshow.com. You might say, well, when’s it going to be? June 27 and 28. You might say, well, who’s speaking? We already covered that. You might say, where is it going to be? It’s going to be in Tulsa, Russia, Oklahoma. It’s Tulsa, Russia. I’m really trying to rebrand Tulsa as Tulsa Ruslim, sort of like the Jerusalem of America. But if you type in Thrive Time Show and Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now, for this particular event, folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office. And so it’s going to be packed. So when? June 27th and 28th. Who? You! You’re going to come! I’m talking to you. You can get your tickets right now at ThriveTimeShow.com. And again, you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets, which gives you an access to meet some of the speakers and those sorts of things and those tickets are $500. It’s a two-day interactive business workshop over 20 hours a business training. We’re gonna give you a copy of my newest book The Millionaire’s Guide to Becoming Sustainably Rich. You’re gonna leave with a workbook. You’re gonna leave with everything you need to know to start and grow a super successful company. It’s practical, it’s actionable, and it’s TiVo time right here in Tulsa, Russelam. Get those tickets today at Thrivetimeshow.com again. That’s Thrivetimeshow.com. Hello, I’m Michael Levine and I’m talking to you right now from the center of Hollywood, California, where I have represented over the last 35 years 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers. a lot of major stars and I’ve worked with a lot of major companies and I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California in the beautiful sunny weather of LA come to Tulsa? Because last year I did it and it was Clay Clark has put together an exceptional presentation. Really life-changing. And I’m looking forward to seeing you then. I’m Michael Levine. I’ll see you in Tulsa. James, did I tell you my good friend John Lee Dumas is also joining us at the in-person, two-day, interactive Thrive Time Show Business Workshop. That Tim Tebow and that Michael Levine will be at have I told you this you have not told me that he’s coming all the way from Puerto Rico This is John Lee Dumas the host of the chart-topping EO fire.com podcast. He’s absolutely a living legend this guy started a podcast after Wrapping up his service in the United States military And he started recording this podcast daily in his home to the point where he started interviewing big-time folks like Gary Vaynerchuk, like Tony Robbins, and he just kept interviewing bigger and bigger names, putting out shows day after day, and now he is the legendary host of the EO Fire podcast, and he’s traveling all the way from Spring Hill, Rico, to Tulsa, Oklahoma to attend the in-person June 27th and 28th live time show, two-day interactive business workshop. If you’re out there today, folks, you’ve ever wanted to grow a podcast, a broadcast, you want to improve your marketing, if you’ve ever wanted to improve your marketing, your branding, if you’ve ever wanted to increase your sales, you want to come to the two-day interactive June 27th and 28th Thrive Time Show Business Workshop featuring Tim Tebow, Michael Levine, John Lee Dumas, and countless big-time, super successful entrepreneurs. It’s going to be life-changing. Get your tickets right now at thrivetimeshow.com. James, what website is that? ThriveTimeshow.com James, one more time before you leave the house. ThriveTimeshow.com It could get dangerous, see these people I ride with. This moment, we are winning. Thrive Time Show two-day interactive business workshops are the world’s highest rated and most reviewed business workshops because we teach you what you need to know to grow. You can learn the proven 13-point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this, and because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi steam, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever, and we’re going to give you your money back if you don’t love it. We built this facility for you, and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person two-day interactive Thrive Time Show business workshop? Well, good news, the tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money and I know what it’s like to live without money. So if you’re out there today and you want to attend our in-person, two-day interactive business workshop, all you’ve got to do is go to Thrivetimeshow.com to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy in Kings Point, New York, acta non verba. Watch what a person does, not what they say. Good morning, good morning, good morning. Harvard Kiyosaki Rich Dad Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re closed, but they’re completely different worlds. And I have a special guest today. Definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve And so Mr. Clay Clark is a friend of a good friend, Eric Trump. But we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man, and there’s so many ways we could take this thing. But I thought, since you and Eric are close, Trump, what were you saying about what Trump can’t, what Donald, who is my age, and I can say or cannot say? Well, first of all, I have to honor you, sir. I want to show you what I did to one of your books here. There’s a guy named Jeremy Thorn, who was my boss at the time. I was 19 years old, working at Faith Highway. I had a job at Applebee’s, Target, and DirecTV. And he said, have you read this book, Rich Dad, Poor Dad? And I said, no. And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books. And I went from being an employee to self-employed to the business owner, to the investor. And I owe a lot of that to you. And I just wanted to take a moment to tell you, thank you so much for allowing me to achieve success. And I’ll tell you all about Eric Trump, but I just wanna tell you, thank you, sir, for changing my life. Well, not only that, Clay, thank you, but you’ve become an influencer. And more than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there, or bad influencers. Yeah. So anyway, I’m glad you and I agree so much and thanks for reading my books. Yeah. That’s the greatest thrill for me today. Not thrill, but recognition is when people, young men especially, come up and say, I read your book, changed my life, I’m doing this, I’m doing this, I’m doing this. I learned at the Academy, Kings Point in New York, acta non verba. Watch what a person does, not what they say. Hey, I’m Ryan wimpy. I’m originally from Tulsa born and raised here. I went to a small private liberal arts college and got a degree in business. And I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using, and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us and getting everything out on paper and documented is really important. We have workflows that are kind of all over the place. So having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Once I saw what they were doing, I knew I had to get here at the conference. This is probably the best conference or seminar I’ve ever been to in over 30 years of business. You’re not bored, you’re waiting live the whole time, it’s not pushy, they don’t try to sell you a bunch of things. I was looking to learn how to just get control of my life, my schedule, and just get control of the business. Planning your time, breaking it all down, making time for the F6 in your life, and just really implementing it and sticking with the program. It’s really lively, they’re pretty friendly, helpful, and very welcoming. I attended a conference a couple months back, and it was really the best business conference I’ve ever attended. In the workshop, I learned a lot about time management, really prioritizing what’s the most important. Biggest takeaways are you know you want to take a step-by-step approach to your business. Whether it’s marketing you know what are those three marketing tools that you want to use to human resources. Some of the most successful people and successful businesses in this town their owners were here today because they wanted to know more from Clay and I found that to be kind of fascinating. The most valuable thing that I’ve learned is diligence. That businesses don’t change overnight. It takes time and effort, and you got to go through the ups and downs of getting it to where you want to go. He actually gives you the roadmap out. I was stuck, didn’t know what to do, and he gave me the roadmap out step by step. We’ve set up systems in the business that make my life much easier, allow me some time freedom. Here you can ask any question you want. They guarantee it’ll be answered. This conference motivates me and also give me a lot of knowledge and tools. It’s up to you to do this. Everybody can do these things. There’s stuff that everybody knows. But if you don’t do it, nobody else can do it for you. I can see the marketing working. And it’s just an approach that makes sense. Probably the most notable thing is just the income increase that we’ve had. Everyone’s super fun and super motivating. I’ve been here before, but I’m back again because it motivated me. Your competition’s going to come eventually or try to pick up these tactics. So you better, if you don’t, somebody else will. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you, and really just appreciate how far you’ve taken us. This is our old house, right? This is where we used to live two years ago. This is our old neighborhood. See? This is nice, right? So this is my old van and our old school marketing and this is our old team. And by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from 4 to 14 and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman. So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to ten locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you times a thousand. So we really just want to thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. If you decide to not attend the Privetime workshop, you’re missing out on a great opportunity. The atmosphere at Clay’s office is very lively. You can feel the energy as soon as you walk through the door. And it really got me and my team very excited. If you decide not to come, you’re missing out on an opportunity to grow your business, bottom line. I love the environment. I love the way that Clay presents and teaches. It’s a way that not only allows me to comprehend what’s going on, but he explains it in a way to where it just makes sense. The SEO optimization, branding, marketing. I’ve learned more in the last two days than I have the entire four years of college. What is the most valuable thing you’ve learned? The most valuable thing that I’ve learned, marketing is key, marketing is everything. Making sure that you’re branded accurately and clearly. How to grow our business using Google reviews and just how to optimize our name through our website also. Helpful with a lot of marketing, search engine optimization, helping us really rank high in Google. The biggest thing I needed to learn was how to build my foundation, how to systemize everything and optimize everything, build my SEO. How to become more organized, more efficient. How to make sure the business is really there to serve me as opposed to me constantly being there for the business. New ways of advertising my business as well as recruiting new employees. Group interviews, number one. Before we felt like we were held hostage by our employees. Group In uses completely eliminates that because you’re able to really find the people that would really be the best fit. Hands on how to hire people, how to deal with human resources, a lot about marketing, and overall just how to structure the business, how it works for me, and also then how that can translate into working better for my clients. The most valuable thing I’ve learned here is time management. I like the one hour of doing your business. It’s real critical if I’m going to grow and change. Play really teaches you how to navigate through those things and not only find freedom, but find your purpose in your business and find the purposes for all those other people that directly affect your business as well. Everybody. Everybody. Everybody. Everyone. Everyone needs to attend the conference because you get an opportunity to see that it’s real. because you get an opportunity to see that it’s real. you