Clay Clark | How to Find Your Niche In the Clutter of Commerce + Celebrating 7 Long-Time Clay Clark Client Success Stories + Tim Tebow Joins Clay Clark’s 2-Day Interactive June 27-28 Business Conference (33 Tickets Remain)

Audio Transcription

But then I got the best piece of advice I ever got. He goes to the whiteboard and he draws, like, it’s all hard to visualize, but he draws, like, imagine if you were to take a section plan of the Washington Mall, that long, like, it’s just like a little stream of water. And then he does another section of what would look like a well. And he said, these are the same volumes. It’s better to have a hundred people that deeply love you if this axis is number of people and this axis is love Focus on a hundred people that love you rather than getting a million people that kind of like you And I think that was a profound piece of advice and may have been the best piece of ice ever gotten and it actually runs Counterintuitive to almost everything that everyone says everyone focuses on scale But scale requires people to have a deep passion. Because if you focus on 100 people who love you, there’s two things that happen. The first thing is, how do you know how to make something for a million people? I don’t know where to start, but if I pick one person in the audience, and I study you, and I take your journey and say, how do we improve this part of the journey, how do we improve that part of the journey, you can actually do something really personal. And if you design something, keep iterating until they love it. And don’t stop improving until that one person loves it. And you’re not allowed to get the second person until the first person loves it. And then you get the second person, and you keep iterating until they love it. And then the third person. And what ends up happening is two things. One, you design this perfect experience, which is a different part of your mind than the industrial part of your mind that has to figure out how to scale this. And the second thing is when people love your service, they become your marketing department. They tell other people. So the first day Y Combinator, they give you this t-shirt. And on the t-shirt it says, make something people want. And we thought, what if we went even further, make something people love. And so we’ve now done these exercises. We had this process I named after the movie Snow White. I learned that Walt Disney in 1937 created Snow White. It was one of the first uses of the storyboard because it was like this really long feature-length animated movie. And he storyboarded the experience. And I thought to myself, what if we storyboard the perfect experience for the Airbnb? We actually hired Pixar storyboard artists to do this. And then we, what we like to do is like pick one frame of the experience. So the moment of truth in Airbnb is when you check in, right, you’re like, is this gonna be what I think it is? And there’s a really bad version of check-in, like the host didn’t show up, and there’s kind of a good version of a check-in, they showed up. But we wanted to think to ourself, what would make the experience something people love? And so we created this exercise. We thought, you know when you go on Airbnb, this is also true Uber, like a six star? What would that be when you check into your Airbnb? And the six star is you get to your Airbnb and, you know, there’s like a bottle of wine waiting on a table and there’s like some fruit and they like have a handwritten note to you. And I’m like, OK, that’s like really nice. And then I thought, well, what would a seven star experience be? A seven star experience is they get a limo, they pick you up at the airport, and there’s this whole curated experience. You get to the house, and they know you like surfing, and there’s a surfboard there waiting for you and all that stuff. So then I thought, what would an eight-star experience be like? An eight-star experience, you get to the airport, there’s a giant elephant, and you get on the elephant, and there’s a parade in your honor, and you go to your Airbnb. So what would a nine-star experience be? The nine-star experience is the Beatles check-in. You land, and there’s 5,000 teenagers cheering your name. And you get to your Airbnb, and you have to do a press conference on the front lawn. So what’s a 10-star experience? Keep going. A 10-star experience, you show up and Elon Musk says, we’re going to space. And you do get back eventually. And the point of this story is that you maybe can’t make an 8, 9, or 10-star experience, but most people try to design something that’s just good enough. But if you can add that 6 or 7 star, if you can design something really amazing, and you use the part of your brain, the handcrafted part of your brain, to create that perfect experience, then you can reverse engineer how to industrialize this millions of times over. And what happens is people love your product, and they tell everyone else about your product. And what ended up happening in our business is Hilton was started in 1919, over 100 years ago, and we were able to have the entire growth of Hilton in 10 years. And this is how you do it. We had some marketing, but initially not a lot. And now, broadcasting from the center of the universe, and the thrive15.com world headquarters. Let’s go! Presenting the world’s only business school without the BS, with optometrist and entrepreneur Dr. Robert Zellner, and the Horace Hall Business Administration I’m your host, Clay Clark. And as always, my name is Clay Clark. I’m the host with the most. And we are here on the Thrive Time Show today talking about things that you want to know about. We’re talking about how to start and grow a successful business. Specifically, specifically, we’re going to be unpacking the story of the company we all know about. Because we all know about these successful companies. We all cheer for them when they get to the peak, the pinnacle, but nobody knows how they started. It’s how three dudes went from renting air mattresses to becoming a billion-dollar business. But before we get started, I’m gonna get us started today with kind of a chant. Kind of a chant because I talked to a guy today and he goes, I found this show on the radio and now I love it. And so I’m gonna just kind of want to get stuck into your brain. And here we go. It’s Thrive Time Show. Drive Time Home. Thrive Time Show. Drive Time Home. There we go, now it’s stuck in your cranium. Now moving forward, just share that with four million people and we’re all good, that’s all I’m asking. Four million shares, that’s all I’m asking for. And to make this show happen today, we’re always surrounded by a cast of characters, great people, Dr. Z today is out expanding his vast entrepreneurial empire. And so I am joined with Ms. Sherita, actually Mrs., Mrs. you guys watching on Facebook Live. She’s single, no, she’s married. She is married you you be respectful She’s a married lady. It’s mrs. Sharita bent. Mrs. Rita. How are you? I’m great Happily married and fabulous and happy to be here. Now. We have a very special guest today He is a thriver meaning he’s a guy that we’ve worked with we have an honor to serve him helping him on Website updates and things like that so he can get all that stuff off his plate and focus on his big vision. This guy played football at Boise State. Remember when Boise State beat OU and half of the state was like, not half the state, 80% of the state was like, I hate Boise State. Well this guy played on the field. Mr. Brett Denton, sir, can you explain a little bit, what was your role on that team? Were you the one individually responsible for that loss? I mean, do we need to blame you? Does the state of Oklahoma need to blame you? Yes, 100% responsible for that loss, as a matter of fact, yes. Okay, now what do you do now? Apparently, you’re founder of a fitness company that’s grown from, you started it from the ground up to now where you have 500 people that attend this fitness facility. I want to know, what’s the name of this facility? And then tell me about this performance coaching that you’re doing now for entrepreneurs who want to achieve a little bit more. Yeah, so the fitness facility, you know, it’s called Cavell Fitness and Nutrition, and we just help people get in shape, you know, lose weight, get in shape. And then performance coaching is for executives, it’s for busy people, busy parents, and we help them, you know, reach their peak. I have to ask you this, because a lot of people want to know, when they start a business, I mean, was it scary for you, and did you have overnight success? I mean, how long did it take you before you got the business to a place where you, you know, weren’t just totally freaked out of your mind. I mean, how long did it take you to kind of get a little momentum going there with Cavell Fitness? I think it probably took a year. Moved in with my sister, had my car repoed. Oh, nice. Was broke for a while, and yeah, 12 months later I was finally starting to make some money, yep. Now, before you judge about, you’re going, you moved in with your sister? You got your car repoed? What’s wrong with you? Well, let me tell you what’s wrong with these guys. These are the three dudes who went from renting air mattresses to becoming billion dollar business owners. Now, for those of you who don’t know, Shar, can you kind of share with us a little bit about what Airbnb is all about? Yes, it’s awesome. It’s a peer-to-peer online marketplace. It’s a homestay network, and people are able to list or short-term rent lodging. You’re staying right now, right? Brett, we were talking about this. He’s using Airbnb right now. So you can rent a home. You can rent portions of a home. You’re staying at Airbnb right now? He’s using it right now. What does that mean? Are you staying in someone’s house? I am. Somebody’s room. Are they there? They’re there, yeah. And they’re cool with you being there? They’re cool. They’re nice. Is it weird that you’re there and they’re there? It could be. Have you ever asked them to leave? This is the thing though. Airbnb. Yeah, it’s cool. Those of you who don’t know about it, you Google this mess, it is awesome. I’m going to say this, I love Airbnb. My wife and I, I can’t remember what state we were in, we traveled a lot there for a while. Was it California? My wife’s in the studio at the Man Cave today. Were we in California or was it Las Vegas? She’s not mic’d right now, but she’s telling me here. She’s not, what state was it, California? I think it was California. Okay, so California. We’re in California and we stay in this unbelievable, really nice downtown place. You’re staying in someone’s house. It allows people to rent out their homes to make extra income. It’s like turning your home into a hotel. Sure. Airbnb. So here’s their story. Shark, are you ready for the story? I’m ready. Brett, are you ready for the story? Ready, born. It’s story time. So here we go. In 2007, Brian Chesky and Joe Gabia, okay? They’re living in an apartment in San Francisco. Now, have you guys ever been to San Francisco? Brett, have you been to San Francisco? I have not. Sherita? I have. It’s expensive. It is. I mean, everything’s like a $7 hot dog. It’s like a $9 latte. I mean, that’s why people are so many homeless people are there, it’s just super expensive. But you go there and they move there, they realize, man, this is expensive. We cannot afford to pay rent. Maybe they’ve already signed the lease. So what happens is they rent out three air mattresses. One of them, I’m sure, is Brian. He’s like, hey guys, here’s the deal. We can rent out our rooms to other people and they can stay there and pay us. And I’m sure Joe, the smart guy, he goes, but if we’re renting out our own house, where are we going to stay? He goes, in the closet. I’m not kidding. These guys stayed in the closet. Like Michael Jackson back in the day, keep it in the closet. That’s a song. Michael Jackson. You’ve got to Google that if you haven’t heard it before. Sam, have you heard that? Our producer? No? Okay. Keep it in the closet. You never heard it? It’s something about you, baby, that makes me want to give it to you. It’s awesome. It’s much better when I don’t sing it. Okay. Anyway, it’s great. You’ve got to check it out. The thing is, these guys, we’ll rent out our house and we’ll live in the closet. And they’re kind of like, well, why would we live here then? But anyway, they honored their lease. What happened was there’s this industrial design conference that’s being held in San Francisco. It’s the industrial design conference. And they’ve got these industrial design society. They’re putting this thing on. And there’s not enough affordable hotel rooms. So people are going, yeah, we do want to stay here. So they went ahead and started a blog website with maps called air bed and breakfast Calm if you check it out. It’s air bed and breakfast calm. That was the original website and officially launched check it out August 11th of 2008 and check it out two men. I’m sure it was awkward and a woman Show up, so I mean imagine what that was like right, so it’s like yeah, we’re here to stay at your house. And me too. And you’re like, are you guys together? No, we’re just, we’re all, we’re separate, but we’re together tonight. We’re gonna sleep in your house. Where are you guys gonna sleep? We’ll just chill in the closet. I mean, it’s gotta be the most awkward. Awkward, I guess in San Francisco, maybe that’s normal, I don’t know. But the thing is, this is what Brian Chesky says. He says this, he says, when you start a company, it’s more an art than a science because it’s unknown. Now Brian Chesky, he is the founder of Airbnb. He says when you start a company, it’s more an art than a science because it’s totally unknown. Instead of solving high profile problems, try to solve something that’s deeply personal to you. Ideally, if you’re an ordinary person and you’ve just solved your problem, you might have solved the problem for millions of people. So Sherita, I want to ask you this. Would it be weird, I mean, is Airbnb kind of weird to you? You know, I’ve never used it and stayed in the house with someone. Like, that’s a little weird to me, so like, mad props to you. I’ve used it and like, we’ve had the whole house to ourselves. Really? That’s not weird to me. But I don’t know how I feel about staying with people that I don’t know. I’m asking my wife. We’re in the man cave. My wife, you know, can’t respond necessarily where she can hear her. But this is one of our guys, Eric Chup. Chup, if you’re listening, one of our great producers, a great guy. When we went to New York, he stayed at Airbnb with a lady. And she was like, so, you know, you want some soap? You want some shampoo? You want me to serve you breakfast? To me, that’s weird. Is that weird to you, Brett? It’s a little weird, yeah. I’m staying with a lady right now. Is she being nice to you? Oh, yeah, she’s nice. She’s like, hey, you want to hang out? Yeah, she’s great. You guys want to go rent a movie or what? She wasn’t like that, but… I mean, I don’t know what the Airbnb code is. Are you able to go, see you want to go see a movie? Is that weird? It’s a little weird though, yeah. I agree with you. But you’re in their house. I have friends who’ve stayed with people before. And I think just depending on the personality of the host. They might do things together, they might go out for dinner, or they might just leave you alone, just depending on what you want. Well, these guys are renting it out for $80 per person. So you’re like, hey, I’m doing the math here. I’m like a wizard. That’s like $240. That’s huge, Brian. And Joe’s like, that is huge. That’s like $240. That would be enough money to put some food inside the closet that we live in. You know? And this is like the real talk, okay? So now, Brian, you say, well, who’s Brian? Was he some genius? No, he’s the son of Deborah. Deborah, big shout out to you. And Robert Chesky, his parents, how do I know these things? This is what I do. Other people are watching shows. I’m making shows. The thing is, his parents were both social workers. He has a young sister, Allison. So as a child, Chesky was interested in art, replica paintings, design, shoes, toys, probably a normal dude. But he later got into landscaping and architecture design. But the thing is, in 2000, what happens is, these guys realized, these guys started to realize around 2007, this could be a thing. But work with me on this. They did not launch the site until August 11th of 2008. They thought it could be a thing back in 2007. Quick review of the timeline. It’s just audio only. But these guys in 2007, they’re renting out air mattresses. 2008, they go, this could be a thing. How long of a time… For those of you scoring at home. Shark, for those of you listening who are struggling to make a timeline in their car, how long is 2007 to 2008? That’s like a year? It’s like a year. And you know what I would love to see what their first blog that little blog website that they put out I would love to see what that looks like I need to go see if we can find like the retro shots of that you know. Now here’s the deal when we come back Thrivers a lot of you want to know how can I do that I have a secret thunder move I’m going to show you how to find the original website. Oh it’s sick it’s like he’s got swine flu. Is he caught? No. I’ll be okay. I’ll be okay. I’m just sorry. Just put on this helmet. Darth Vader, you’ll be fine. That’s what happened. Darth Vader just got a cough. Next thing you know, the Emperor, he just pulls him aside and is like, seriously, put on this helmet. You’ll be fine soon. The next thing you know, be Darth Vader. No, but seriously, Thrivers, it is awesome. When I come back, I’m going to teach you how to find these archived websites. It’s a secret move. A lot of people don’t know the secret move. Not that secret, but a little bit secret. And then we’re going to get into the next part of the timeline. We’re going to talk about where these guys go. It could be a thing. So let’s take our thing to the South by Southwest conference down there in Austin, Texas. And let’s try to sell it. And let me tell you what. When they tried to sell it, some crazy stuff happened. And was it, did they have instant success? Maybe. Did they have instant failure? Maybe. Thrive Time Show. This show is brought to you by Adobe Creative Cloud. If you’re a photographer, graphic designer, video editor, podcaster, business owner, or just creative genius, this is for you. All of your creative tools all in one place. Creative Cloud includes the entire collection of creative apps for desktop, from favorites like Adobe Photoshop and Illustrator, to new tools like Adobe Experience Design. Check this out. You can create podcasts seamlessly in high quality with Adobe Audition. Did you miss the exposure or looking to create a stunning and beautiful photo? You’ve got to download Lightroom. The latest release of Adobe Creative Cloud is here with incredible new features in Adobe Photoshop, Illustrator, and all of your favorite apps. Plus, millions of Adobe stock assets and new premium images are built right in, so you can turn your brightest ideas into your best work fast. Make sure that you check out Adobe Creative Cloud. It’s at adobe.com. Once again, Adobe Creative Cloud at Adobe.com. Live, local, now. You’re listening to The Thrive Time Show on Talk Radio 1170. All right, Thrivers, what’s going on? Welcome back to The Thrive Time Show. During your Thrive Time Home, if you’re listening right now and you’re going, I’m about ready to step inside my casa. I’m about ready to step inside my house and find out what home is all about. But you still want to listen in, you can go to Facebook Live. On Facebook Live you can join the Thrive Tribe. We have a lady named Donna in Valparaiso, Indiana. Valparaiso, what’s up Donna? Donna, how are you? And I know that my flag is not compliant with the patriotic rules. Because I care so much about you, it’s on my to-do list. I’m going to flip that flag, readjust it, flip it, reverse it. I’m going to make it happen for you, and it’s going to be great, and you’re going to love it, and we’re going to have a great thing going on in Valparaiso. You guys are great people out there. And we also, for anybody who’s not listening on Facebook Live, who says, what are you talking about? We’re in the man cave. It is the dojo of Mojo, where we come together on a weekly basis to teach you how to start and grow a business. My name’s Clay Clark. I’m the former SBA Entrepreneur of the Year. In your ear, and I am joined here, you see ear, ears all rhyming, I’m joined here with Ms. Sherita Bent. How are you? I’m great. Hey, real quick, real quick, I want to brag on you. You were working today with a good friend of Mr. Brett Denton. We’ll get to Brett in just a minute. I don’t want to steal your thunder. Yeah. But you’re working with a good friend of Brett’s today. They have a company called Peak Medical Tech. Neat business, great business. What do they do? What were you doing with these people today? Well, we were working on this great new software that they are launching, which is really pioneering and changing the whole industry as far as pathology software, laboratory work. Pathology software, is that a thing? It is. It’s amazing and it’s revolutionary. And he’s helping just make that path and that process of like dealing with people’s blood work, their reports, everything. And he flew in to Tulsa, Oklahoma. He came to Tulsa. With a teammate. What was her name? Her name is Cheryl Hammond. Flew in to meet with you. Yes. And you and Darlene worked today. Yes. You got workflow, charts. Yes. See, Thrivers, when you come to the Thrive15.com world headquarters, and I’m not bragging, I’m just pointing to the scoreboard. We help people start and grow businesses. Yeah. We don’t walk on fire. Yeah, we get it done. When you came in, we’re not like, do you want to walk on calls? Hey, how do you feel about how you feel? Listen, we could take you to the next level here at the next Tony Robbins seminar. Are you ready to unleash the I’m Tony Puppet Robinson? Tony Puppet. By the way, I always say, because Tony, if you watch his Netflix special, he curses so much. It’s just unbelievable. But no, you helped him grow his real business. Yeah, definitely. Real deal. He left here with software. It’s developed. It’s ready to go, it’s beautiful. And you didn’t try to high pressure them with the back of the room, high pressure magic money system? No. Crazy. No. I almost can’t believe it. Yeah, it’s true. You know what Tony Robbins had to say about that? Unbelievable. And now we have Brett Denton here from Boise. Now, he’s actually a thriver. He lives up there in Boise, Idaho. And apparently, apparently this is, he worked against us in the state of Oklahoma, he played in the game and actually beat the Oklahoma Sooners in the national championship game. Sir, why would you do that? It wasn’t quite the national championship game. It was Tostitos Fiesta Bowl. So it’s… Tostitos Fiesta Bowl. We can call it whatever we want. It felt like a championship. It felt like one. Any time that we play any game, it’s a championship. Got it. That’s how we are. We’re sold out over here in Oklahoma. No, but seriously, so you played in that game and you were responsible for some of that victory sauce. I was responsible for a little bit of it, yeah. A little bit of that. Now, what do you do now? Tell us about what you do and how people can get a hold of you. Yeah, absolutely. So, I run a gym. It’s called Cavell Fitness and Nutrition in Boise, Idaho, but also what I do on a nationwide basis is I coach executives, entrepreneurs, business owners to reach peak levels of performance, whether that be in their family, in their business, in their sport, whatever it may be. And I can be contacted just by calling my phone, 208-991-6537. One more time, that phone number one more time, just kind of slow like a pro, because I’m trying to write it down, I’m trying to drive, and the Congress has passed laws, the state where I can’t text and drive, but I can write and drive. Yeah, absolutely. So I’m writing and driving, here we go. Yep, 208-991-6537. Boom! Now, Thrivers, we’re talking today about the Airbnb story, how three dudes went from renting air mattresses to becoming a billion dollar business. Now I told you guys, they had the idea in 2007. They said, hey, we can’t afford rent in San Francisco. Maybe we should promote our house for sale, maybe on Craigslist or whatever. They had three people, two dudes and a lady show up. They rented out for 80 bucks a piece. And then in 2008, on August 11th, they launched a website called AirBedAndBreakfast.com. And Charita’s was what says, wouldn’t it be cool if you could see that site back in the day? Yeah. Shark, where can people go? I’ve shown you the tools to the keys to the universe. Where can people find it? He showed me the tools. You can go to archive.org, and then when that comes up, there’s this little screen at the top that says Wayback. You type in the website that you want to see, and you pull it up. We did that during the break, and the website actually looks really good. Oh, it looks really good. It finally came up. From the very beginning. But you have to click on the bubble after you search. Okay. I didn’t know that. Now I’m going to tell you a little story in just a second, okay? So what happens is, in 2007, they started to say, it could be a thing. We’ve rendered it out to, we’ve got data. Yeah. We’ve got two dudes, one lady, boom. This is data. It’s two, it’s three pieces of data. So they said, hey, you know what we’re going to do? We’re going to call our former roommate. Nathan was a former roommate. So you know how you have like roommates where you roll together, you stick together for a long time? Yes. I don’t know that dynamic. I can’t get into that mindset. But in my mind, if you’re a former roommate, there is a reason. Mm-hmm, yep, yep. I mean, there’s a lot of times where you go- Well, you have great stories about business building and your roommates, so. What happens is, what happened is, I’m just telling you, I went through three roommates, all my fault, but if you’re someone who’s a former roommate and you say, it’s time to move on, it’s because you’re like, I can’t live with you, usually. Or you get married or something happens. But the thing is they reach out to Nathan. They said, Nathan, now his last name, I’m gonna spell it for you. It’s amazing. It’s like, it’s B-L-E-C-H-A-R-C-Z-Y-K. And they say, well, Andrea, you’re supposed to practice the pronunciations before the show. Yeah, you try to pronounce that. I locked myself into a room for like a week trying to practice it. But anyway, so in 2007, they’re pumped up. They got Nathan, he built the site. He’s a web developer. So their first site was a pro site. They go to South by Southwest. For those of you who don’t know, it’s in Austin, Texas. It is a huge technology conference. It’s one of the biggest in the country. They go out to this thing, and they got a trade show booth. Now, who here, Brett, have you ever had a trade show booth? I have, yes. Shark, have you ever had a trade show booth? You’ve been in one? I’ve worked in one before, yes. Okay, so you got the banners going on. You’ve got the trussing, you’ve got a video playing, you’ve got business cards. Brenda, you have like tri-folds? What kind of brochures? Yeah, tri-folds, brochures, yeah. You have a tri-fold, you have a trifecta. And people are walking by, they’re trying to get food samples and all that. And everyone feels like, when I go to the trade show, I’m going to kill it. I’m going to kill it. And by about noon, you’ve been on your feet for like seven hours and you’re just like, I don’t know if I like this trade show. Well, I’m going to tell you, they killed it at this show. They dominated the show. They did so well, in fact, they sold an entire trade show. They spent thousands on it. Beautiful website. They had two bookings! Two bookings! Killed it. Two bookings! They just killed it! I mean, not only did they have two, but it was almost double what they had before, which was three. Right? So they have two. I mean, could you imagine now the feeling of what it’s like to go to a trade show, to travel from where you’re currently living in San Francisco, let’s do the math, what does a ticket cost from San Francisco to Austin? A lot. Time, energy, money, code of sight, you travel and you sell too. How many people listening right now would go, this is good data, we’ve doubled the business, it’s time to move on to the next level. I mean, how many of you would hear in your ear, yes, you’re on the right path? Very few. And so, what you have to do right now, if you’re listening right now, you’ve got to ask yourself, if this was your story, would you keep pressing on? Would you do what Brett did, as he mentioned in the previous segment? Would you move in with your sister? Would you have your car repot? Would you be willing to do what it takes to build a successful business? Now, today, Brett Denton, if you Google Cavell Fitness, that’s K-V-E-L-L fitness, you will see the man has 500 people that go there to work out on a weekly basis, monthly basis, members. Would you be willing to live with your sister? Have your car repo’d? Would you be willing to go to South by Southwest and sell two somethings? Or are you going to go, I don’t know, it just doesn’t seem like it’s working out. I probably just probably just probably not very good. Let me tell you what, the majority of people would quit right there. They would quit. Not you, though, Thrivers, because you are at the right place at the right time. You are listening to the Thrive Time Show during your drive time home. Stay tuned. Are you a business owner? You need to ask yourself right now, how are you backing up your files and important documents? Most businesses have no system for the files in their business. If this is you, you gotta use Dropbox. At least sign up for one of their 30-day free trials. Real talk, it’s the secure file sharing and storage solution that employees and IT administrators trust. You get as much space as needed at no additional cost. You get unlimited file recovery and versioning, basically creating new versions, and valuable admin controls for secure sharing and collaboration with Dropbox for Business. You gotta check this out. After using Dropbox, you’ll definitely feel more secure knowing that a virus or power surge can’t ruin your computer and your entire business. Try full access to Dropbox Business for 30 days. Head over to Dropbox.com to get started. Again, Dropbox.com to get started. You’re listening to the Thrive Time Show on Talk Radio 1170. All right, Thrive Nation, welcome back to your inspiration station right here. You’re listening to Tulsa’s only local business show. It’s the Thrive Time Show and the audio dojo of Mojo. We’re always broadcasting from the left coast of the Arkansas River, but today we are in the man cave. Yes, an undisclosed location where I choose to be undisclosed. My name is Clay Clark. I’m the father of five human kids. I’m a man who has matriculated several chickens to full maturity, many of which have been abducted by raccoons, but I have coached several to success. I say several, maybe one or two that have not been eaten by the raccoon race. But I’ve had success as a business owner. I was a former SBA Entrepreneur of the Year because I wasn’t focusing on chickens. And I am joined here today, I’m always joined with Dr. Robert Zellner, but today he’s out expanding his vast entrepreneurial enterprise. And so today I am joined with the hostess, with the mostess, Ms. Shreeda Bent. How are you? I’m great. And I’m joined here with Mr. Brett Dinn, all the way from Boise. Can you tell people a little bit about the business, the businesses that you’re involved out there in Boise, Idaho, the potato state? Yeah, absolutely. We’ve got a fitness business called Cavell Fitness and Nutrition, and we’ve got a performance coaching business that helps business owners, entrepreneurs, peak performers, reach their peak. Now, here’s the thing is, Brett has a story. He started at the bottom, kept working, working hard, working on his build, a very successful company today. We’re going to get into that in just a little bit, but today’s main focus is we’re talking about the Airbnb story. This is a billion dollar business started by three dudes who went from renting air mattresses to being billionaire business owners. Unbelievable. So if you just missed the earlier segment, you can go back to thrivetimeshow.com and listen to the entire show. Thrivetimeshow.com. But now we find ourselves in 2007. They go to the South by Southwest conference, convinced that their idea is going to be awesome because they sold, they rented their room to two people, two dudes and one lady for $80 a piece because they couldn’t pay their rent. And by the way, they rented out their apartment so they could pay the rent, therefore they had to live inside a closet. Then they’re like, okay, this is a great idea. They go to the South by Southwest conference. They only sell two reservations. So in 2008, to help fund the website, they created Obama O’s. For those of you who are going, what are Obama O’s? I thought this was a political show. I don’t know if this is the right show. No, this is not a political show. This is a business show. It’s business school without the BS. But these guys started ObamaOs, these cereals. They created this cereal right before a major event. Because what happened is that San Francisco, okay, San Francisco, it’s like a big, pretty liberal, pretty Democratic, heavily populated by Democrats. And they had a big political event coming to San Francisco. And so they decided to make these ObamaOs. Now, Shark, are you curious about how they made their own cereal line? I am, but I also want to point out for people that they were equal opportunity, so they represented for the Republicans too, and they made some Captain McCain’s. Which didn’t sell at all. No, but they did sell maybe two boxes. No, seriously, if you look it up, it’s a historical fact, they didn’t sell hardly any of the Captain McCain’s. But the thing is, they went ahead and made these Obama O’s, and what they did is they would go to the store, they would buy the generic cereal, you get that cereal probably in a yellow box or something. The big bag. Big bag. Big bag. The big bag, you get the bag. I want the bag. The team achiever was in the bag. Yeah. It was in the box. It’s not a good deal, right? Right. The Ultra, I forgot. Because I remember growing up as a kid, you had all the yellow boxes. Yeah. So I’d open up my cupboard, it’d all be yellow boxes. And they’d always say, like, great value. Sure. Oh, this must be a great value. Yeah. Every brand is a great value. Great value. Wow. So I guess now it’s in a bag. So they bought the cereal in a bag, they take the Obama O’s, they take that bag and they put it in the box that they made. So you’re like, you mean they didn’t even make their own cereal? Yeah, because they’re real entrepreneurs. It’s all brainy, baby. Now they’re selling these boxes of cereal. Guess how much, Sherita, they’re selling them for? I mean, if you had to just speculate. Sure. I would guess like maybe 8 to 10 bucks is what I would guess. Brett, how much would you pay for some Obama O’s? I would say $5-10. See, this guy shows his political bias. I would pay like $90 for that. Guess what party I’m a part of? I’d pay $90 for Obama O’s. No, seriously, but seriously, they sold these for $40 a piece. Uh-uh. Yes. So they generate $30,000. I’m like the people who bought them. So Paul Graham, who is the founder of Y Combinator. Y Combinator, if you Google Paul Graham, these guys started Dropbox. Dropbox.com, you mean the billion dollar business? Yeah. I didn’t know that. Reddit.com. Reddit, but Paul Graham? You mean Airbnb? The same guy, yeah, they attracted the attention of this guy, Paul Graham. And Paul Graham says, and I’m repeating, this is, you can Google this, historical fact. He says to Brian, he says you guys are like cockroaches they said what do you mean he says you guys won’t you guys won’t disappear you guys keep coming back i mean you’re funding your airbnb business airbed and breakfast by selling obama o’s so he sits down with them and he says this he says guys the first thing this is what brian chesky said in an interview i’m reading quote he says the first thing Graham, at this point they’re buddies, he’s like boom, my buddy Graham, boom. He says, the first thing Graham told us was it’s better to have a hundred people that love you than a million people that sort of like you. That’s good. Find a hundred people that love you. That’s good. Brian’s like, I thought we were trying to make money here. Oh, good deal that we didn’t have a million people because we don’t. So he invests $20,000 in them. They just raised $30,000 doing cereal. So we’re on a hot streak, we got 30, got twins 50. In San Francisco, we’re living in our closet, this makes sense, everybody rented out their own house. Imagine you’re living in Tulsa right now, and you’re living in a house, and to make ends meet, you go ahead and rent out your own house, and they’re living in a closet. I mean, to what end? Ridiculous, well I guess they have good credit, you know? I’m like, don’t fart. You know what I’m saying? Yeah, yeah, yeah. Unbelievable. And was it two of them in one closet? I want to know so many details. There are so many details there. So they get the $20,000 of funding, and when we get back, Thrivers, we’re going to talk about, we’re going to explain to you what they spent the $20,000 on. And then we’re going to get into Brett Denton. We’re going to pick his brain and ask him during that time in his business, when he thought, should I sell these Obama O’s or should I just fold up the tent? Should I repackage this cereal or should I just end it all? I mean, is it worth it? Is it really worth it? Because every entrepreneur has hit that part of their career at some point. Thrive Time Show. You want to listen to your Thrive Time Show during your Thrive Time Hump. For the professional-looking man out there, this is for you. Are you tired of waiting for hours in disorganized barber shops around town? Are you maybe looking for an upscale haircut experience instead of being treated like a little kid? If either of these thoughts crossed your mind, then Elephant in the Room Men’s Grooming Lounge is for you. The Elephant in the Room Men’s Grooming Lounge is proud to offer a variety of packages and memberships for discerning men and regular customers who wish to maintain their tailored look while receiving discounts off of services and products. 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You’ve been working for the man. In fact, according to Forbes, 57% of you want to start a business, all right? And then, a lot of you, you are the man. You’re like, I am the man. I’m the man. There’s nobody more the man than me, but I, holy crap, I work all the time and my business owns me. I don’t even own my own business. What’s going on?” So what happens here is we are going to teach you how to start and grow a successful business, but specifically today, we are talking about the Airbnb story. Airbnb? Shark, have you ever stayed in an Airbnb? Yes, I have. Explain it to the people listening, just kind of a quick kind of layman’s term. What is Airbnb? Sure. So you go online, it’s AirBed and Breakfast, and you can rent a room in someone’s house, you can rent out an entire house. Some people you can rent out a floor, a loft, you can rent anything that you can imagine. And we’ve got Brett Denton in the house. He flew in all the way from Boise, Idaho. He’s a thriver. He’s got a very successful business. He’s a very successful entrepreneur growing his business. Brett Denton, he does performance coaching. So what he did is he started a business that teaches people how to get in physical shape, right? And it did very, very well called Cavell Fitness. But then over time, he was like, hey, a lot of my clients are going, hey, could you help me with performance coaching, like how to optimize my schedule, how to better manage my time, how to be more focused at work, boom, boom, boom. So he started working with him in that capacity. He flew all the way in, and he chose to stay in an Airbnb. How perfect, Brett! Yeah, I know, right? Perfect. Brett, are you like a paid endorser for Airbnb? You’re trying to… I wish. Yeah, I wish. And we didn’t plan that either. You didn’t? That’s just real talk. We did not plan it. It just happened. Real talk. You’re on Facebook Live and it’s a real man. Not a hologram. It’s not some old school Tupac concert with a hologram. No, it isn’t. It’s a Michael Jackson hologram. It’s real. This is a real show. Okay. But seriously, if you’re on Facebook Live, you’re in for a visual dojo of mojo. When you just look at this man, it’s just so beautiful. But here’s the thing. In 2007, the Airbnb guys, they get this concept, they say, hey, Joe, there’s two guys, one guy’s name is Joe, he says, Joe, hey, Joe, here’s the deal, we can’t pay rent, you know, and he says, oh, okay, why don’t we just rent out a room, why don’t we just rent out a room in our house? They go, we only have a room. Okay, well, let’s rent out the whole apartment then. So they rent out the apartment to two dudes and one lady for 80 bucks a piece, next thing you know, they go, this could be a thing. So they call their former roommate, Nathan, they said, Nathan, can you build us a website? He builds a website. They spend all their money, they go to South by Southwest. At the conference, they try to sell it. It sells so well, they doubled their sales. Almost. They sold two reservations. Kind of a sad time. Then they said, I’m out of money. So now it starts selling Obama O’s. Obama O’s? What are those? They took Cheerios, old school, generic Cheerios, take them out of a generic bag, put them into a box they created. They’re funding their business. For those of you who are political, I thought, wasn’t McCain running at the time, too? Yes, they made McCain, was it with Captain McCain? Captain McCain. And they took all the money they raised by repackaging cereal. Now somebody’s listening, this is the thing, some people are listening and you’re not listening. You’re listening, but it’s like a BB, I’m shooting a BB at a battleship, and it’s like bing! Because they’re going bing! And that’s how they’re taking the knowledge. They’re going, but did they have a business permit? No. Did they have an LLC? No. So how did they get their employees? Were they following the Fair Labor Act? No. These are dudes living in a closet. Someone says, well, that’s not ethical. OK. So Steve Jobs, where did he start his business? I’m going to go on a brief rant because I want to help you, I want to get down to your deep core, then I’m going to pitch it over to my good friend Brett Denton because some of y’all, we’re in Oklahoma, some of y’all need to hear this. Some of you just need to get real. So I’m going to give you some real talk and I hope this can just sink into your head. Here we go. Google started in a garage. Did they have a permit? No is in a garage Larry Page Sergei Brin their graduates of Stanford. They rented out a garage with their friend Susan Susan was she a big corporation No, we move on Apple started in the garage Steve Jobs is not wearing shoes Right, but Ron Wayne and Steve Wozniak. They’re showing up. They’re going your feet smell weird. They have a, bing! Do they have a permit? Bing! Do they have an LLC? Bing! Do they have a permit? Bing! Do they have, do they go to a local small business conference and get all their papers together to minimize their risk? No! These are real entrepreneurs. Amazon started in the garage. He runs out of money. He says, Mom and Dad, Jeff Bezos. He says, so I’m out of money, but I wanted to see if you guys would be willing to give me all of your money. They gave him all $300,000 of the retirement to fund the business in the garage. In Walt and Roy Disney, Walt had gone into bankruptcy. They started yet again in the garage. All I’m saying is if you have a garage, you can start a successful business. You don’t have a garage. You have a closet. These homies are starting in a closet. I am. Brett, did you ever get to a point in your career where you were going, I’m in the garage. I’m like in the mental closet. I am basically ready to just mail it in. Where did you get to that? Have you ever got to that point when you were starting your successful company where you go, I don’t know if it’s worth it? Yeah, I think I’ve been there several times. Every other week for a while there, but the main time, I was over $100,000 in debt. I wouldn’t tell my parents what I was doing because I didn’t want them to add any negativity to my already negative situation. He’s like, I’m making Obama owes, mom. So I started moving in with my sister. Car got repoed as I talked about a little bit earlier. I had probably about 20 clients. The only problem is those 20 clients were all free. Oh yeah, you had the big tribe of free people? Yeah, I had the whole tribe of free people. So it was ripped people that weren’t paying. Yeah. Bro, my six-pack abs are sick, bro. No money though, bro. That was great. So that’s kind of where I reached the turning point of I either need to do this or I need to get a job. And I will say, what is the benefit of owning your own business instead of just having a job at McJobberson? For me, it was control to do what I wanted to do, to build something that I wanted to build and to not have a boss, quite frankly. And I’m going to tell you, some of you are listening right now and you’ve got the, like, you know, remember back in the day that sweet old man, Obi-Wan Kenobi? Yes. How did he talk? Wasn’t he always like, Luke? He’s kind of a European almost, like, Luke, Luke, come join me, you know, Luke, let’s go. He was a European on Tatooine. Yeah, he says, Luke, you know, so what we’re going to do, Luke, is we’re going to join, I’m going to grab this lightsaber. He says, look at the lightsaber, I’m just going to show it to you. Hey, Luke, look at the lightsaber. And then meanwhile, he’s going, he’s on the other shoulder. Yeah. Start a business. Join the dark side. You don’t know the power of the dark side. Vroom, vroom, vroom. And then, Doth, if you strike me down, I’ll become all powerful than you could possibly imagine. He’s so good. Vroom, vroom, vroom. And so what happens is that you right now, listening right now, 57% of you, you go, why did you choose the dark side to be the good side? Because I’m a sick freak. I don’t know. But the point is, 57% of you want to start a business. You’re listening to that inner ear going, you don’t know the power of the dark side. It can be very scary to be in that middle because in the middle it’s kind of like, I’m starting a business, maybe I’m not, I don’t know what to do. So here’s the thing I’m just going to tell you, a little encouragement for you, is everybody has to start at the bottom. So what do these guys do? They made $30,000 selling ObamaOs. They get the attention of Paul Graham. Paul Graham is one of the most successful incubators, business coaches on the planet. He goes, guys, guys, you’re like cockroaches. You won’t go away. He says, you guys are like, you guys are awesome. Let’s do this. So we invest $20,000 in these guys. $20,000. And, Sherita, if you had $20,000 from Paul Graham, what do you think they did with their $20,000? Well, I would think that they would invest it in their business and try to keep moving forward with that. This is what Paul Graham said to them. He says, remember, Paul Graham says, this is Brian Chesky explaining what Paul said. Paul said, the first thing Paul told us was it’s better to have 100 people that love you than a million people that just sort of like you. Find a hundred people that love you. So Brian took this to be literal. He’s going, hey, our, you know, Paul Graham has said like we got to get a hundred people to like us, bro. So we got to like go meet them. And he’s going and their partner is going, we built a website. The idea is that we don’t have to physically meet them so they can book online. Right. No exaggeration, Thrivers. They spent all $20,000 on airplane tickets. And they flew to meet the six people who had booked a room. And they’re like, how did you hear about us? It’s like Garth meeting you. Hey, so how are you guys doing? Kind of good to meet you. We flew all the way from San Francisco. And they’re going, you flew all the way from San Francisco to meet us? You sick freak. Yeah, I wanted to know what you like about the website, you know. And over time they found people said, it was really hard to use and your photos were weird. And they’re going, why are we recording all night? We were coding all night. We were working so hard. And so they were making $200 a week at this point. Three dudes, $200 a week. But the people started saying, hey, your photos aren’t very good. So they start going, note to self, appears as though the photos are not good. Stat. Check. All right, next person. Photos aren’t very good. Check. Photos aren’t very good. Check. I know what we should do, Nathan, web developer. Why don’t we make the photos look good? Oh, bro. Why don’t we stick to the cause tonight and snuggle and think about it? This could be our thing. Yeah, let’s snuggle. Okay, managing your money has not been easier. Mint.com is the solution to ambiguous and blind money management. You can effortlessly create budgets that are easy to stick to or even use one that they make for you. Design budgets that are appropriate for now and put you in position to succeed in the future. Get notifications for weird account charges and receive personalized tips for eliminating fees and saving more money. Check your credit with a free credit score and explore what you can do to improve it to be able to purchase the things that you really want later. Link up the app on your phone and money management on the go has never been easier. You can even link up your portfolio accounts so that you can see your bank accounts and stock values side by side. Mint.com, you gotta go check it out and you can sign up for free. Again, that’s mint.com, M-I-N-T.com. Go sign up right now. It’s definitely a game changer for money management. Broadcasting from the center of the universe, featuring optometrist turned entrepreneur, Dr. Robert Zellner, and USSBA Entrepreneur of the Year, Clay Clark. This is the Thrive Time Show on Talk Radio 1170. All right, Thrive Nation, welcome back to the Thrive Time show during your drive time home. It’s business school without the BS. And many of you, many, many of you have started to say, what is this show? Where are you from? What are you talking about? I thought this was the political station. Let me explain this to you. We have some great political shows during the day. You want to talk about constitutional law. You want to talk about who’s elected, who’s not elected, the future of the country, all the very important things. That’s a great, we have a lot of great programming. But if you want to talk about the future of your wallet, hey, you want to talk about the future of your wallet, you want to talk about the future of your monetary system, not the International Monetary Fund, but your own monetary fund. You want to talk about growing your business, you want to talk about creating time freedom, personal freedom, wealth, boom. We talk about it here. It’s a thrive time show. It’s business school without the BS My name is clay Clark. I’m the former SBA entrepreneur of the year, and I am also a recovering Recovering I’m just working through a lot of therapy a lot of therapy trying to take baby steps recovering disc jockey I started DJ connection back in the day today I’m a part partner with elephant in the room men’s grooming lounge a lot of other businesses partnered up with Dr. Zellner to start an online school called Thrive15.com. It’s an honor to be here with you today. And today we are talking about a subject that is so exciting. It is the history, the timeline of Air, B, and B. How three dudes went from renting air mattresses to becoming a billion dollar business. And as always, I’m joined here with an assortment of awesome people. Typically, it’s Dr. Zellner, but he’s not expanding his entrepreneurial empire today. So we brought in none of us substitute. We brought in somebody who’s really, I would say, an intellectual equal of anyone. It’s Mrs. Sherita Bent. How are you? I’m wonderful. And we brought in Mr. Brett Denton, all the way from Boise, Idaho. We shipped him in with a bunch of potatoes. He’s a successful entrepreneur. Brett, for the people who don’t know who you are, could you explain who you are and how they can get a hold of you? Yeah, who I am, I’m a man. I own a fitness business, Cavell Fitness, and a performance coaching business where we help entrepreneurs, business owners, CEOs get a hold of their life and live at their peak. If someone’s listening right now, what kind of problems do you solve? What kind of issues, dilemmas do you help them solve in performance coaching? We solve issues where people can’t get a hold of their life, they feel like their life is living them, their business is living them, they don’t have any family time, they don’t have control of their health, they don’t have control of their wealth, those types of things what we solve. Well, quick reset, we’re talking about Airbnb, these homies in 2007, they can’t pay the rent, so they decide to rent out their house to two dudes and a lady. It goes so well, they end up living in a closet and renting their house to other people. They decide, hey, this could be a thing. They hire their former roommate, Nathan, to build out the site. He builds out the site. They’re excited. They go to the South by Southwest conference to pitch the idea. A whopping total of two people rented out their property, which was down. They went from three to five. It almost doubled. They realized, hey, we’re kind of struggling financially. They run out of money. They end up starting their own line of cereal. Their own line of cereal? Yeah, they take cereal they bought generically at the grocery store. They repackage it. They call it Obama-O’s. They sell it for $30,000. They sell $30,000 of Obama-O’s for $40 a box. And they get the attention of a venture capital investor named Paul Graham, and they keep pitching to Paul Graham over and over. He helped fund Dropbox and Reddit. He goes, hey guys, listen. You guys are like cockroaches you keep coming back so I’m gonna go ahead and give you $20,000 they spend all $20,000 flying around the country flying knocking on doors meeting with Airbnb users of which there’s like 10 saying hey what did you like about Airbnb and how can we make it better they do that they end up making $200 a week at this point. Shark, you had a question for Brett about why he didn’t give up or kind of the mindset. Walk us through what kind of questions you were asking Brett off the air there. Sure. Well, it started when you were talking about the successful entrepreneurs that we all admire. Steve Jobs, you know, Sergey, Google, Amazon, all these people who never gave up. And I just wanted to ask you, Brett, like when you had to move in with your sister, when your car got repoed, you have 20 people, they’re not paying you how do you keep going what was inside of you what was that mindset? I think that’s a good question and you know I think it comes down to two things number one I just didn’t want a boss I had so much hatred for for ever wanting a boss ever again. Really? I know it’s strange. I felt comfortable. And and number two, you know, I At that point I had started looking for mentors and I believe that I could find a mentor that I could then rely upon Hmm, so you you just kept pushing through. Yep. Just kept pushing and when you’re pushing through I mean what kind of innards what kind of inner dialogue were you so motivated? Were you like, hey, I am listening to every Joel Osteen ever. I’m listening to all the Joel Osteen. I’ve got T.D. Jakes. I’ve got Napoleon Hill. I am just positive. I am a positive life force. Were you doing yoga? Were you wearing yoga pants? I mean, how did you stay positive, bro? Yeah, you know, at that point, it was just action, action, action. I’d wake up and I’d work and I’d work all day long and I’d go to bed and then I’d wake up and I’d work and I’d work. So there was no time for anything other than that. And Conrad Hilton, who started the Hilton Hotel chain. You mean before Paris Hilton? I didn’t know there was anything before Paris Hilton. I thought Paris Hilton started the business. No, it was Conrad Hilton. Yeah. And Conrad Hilton, he said that, he says you can Google it tonight, you can verify. He says that all successful entrepreneurs have a bias for action. Oh! So right now if somebody’s paralyzed by analysis, you got that paralysis by analysis, you’re listening right now and you’re going, there’s so many ideas, I don’t know what I’m going to do. Well, check it out. 2008, they’re flying around the country. They realize people don’t like our photos. So, Sherk, what do you think they did at that point? I mean, if you knew you spent 20,000 bucks traveling around the country, all the money you have from your venture capital partner, and you discover that no one likes your photos, what would you do? I would get some new photos. So they went to New York City, door to door, to take photos of the houses. They took the photos themselves. Were they trained photographers? No! And I hope I’m getting to the core. I feel like sometimes I’m just this BB gun shooting at the battleship of just, bing, bing, because so many people, you’ve gone to college, you’ve gone to whatever, and you’ve realized, if I just get one more certification, I’m going to be able to be successful. Every time you come to me, you fly in, you drive in, you call in, you talk, and you go, hey, I want to start a business. You should start a business. I want to. It’s like a t-shirt company. I said, you should. I want to. You should. What kind of LLC do I form? I said, listen, stop asking me that question. Listen, go out there and try to sell something before you worry about all the legal stuff. I’ll give you a rule. Don’t ever try to form an LLC until you’ve sold 15 somethings. Now Paul Graham, this is what the advice he gave. This is the guy who started Dropbox, Airbnb, Reddit. He’s the guy who took them to the next level. He says this, what I tell founders is not to sweat the business model, LLC, too much at first. The most important task at first is to build something people want. For those of you who needed to hear that in slow motion, want, want, want. For those of you who are going, what, what are those words that you’re saying? What, what? Let me repeat it back. What I tell founders is not to sweat the business model too much at first. The most important task is to build something people want. Why are you saying it that way? If you don’t do that, it won’t matter how clever your business model is. You see how clever I was there? It won’t matter how great you are. He said it doesn’t matter. You have an LLC, you have a business plan. If you can’t sell it, it doesn’t matter. Shark, you meet people, you work with entrepreneurs, you help coach these people, they fly in, you work with them, you help thrivers, you care. I care, we all care. Where do people get this wrong, my friend? Where are they getting screwed up? Sure. I think some of it may come from an old mindset. Sometimes things you learn in school, how things need to work, you follow these certain steps and you’re going to get this certain outcome. I would never start a business until I had 27 things done. The first is I would have an LLC. And after I get my LLC, what I’m going to get done is I’m going to get my, what was it? Oh, yes, my papers. I’m going to get my papers and my registrations and my licenses. And then I’m going to get my catering company started. And then after I get my papers, what was that? Oh, no, I’m too old. What father time? It’s time to die? Oh, I guess I should have started earlier. I love that you pulled the glasses down. I hope you can see that on Facebook Live. It was the best. That’s what happens. Yeah, it is. It’s not? It is. So how do we move past it? You always talk about this and Brett just highlighted that with his answer. Just action, discipline and action, discipline and action. So check it out 2008 this is a full year and a half after starting the business they end up making $400 per week. Why are you saying that? Why do you always say wha when it’s supposed to be a W? Because it’s memorable. Memorable? Oh my gosh. Homies I’m a purple cow so you’re listening to radio right now you’re not used to this you’re listening to somebody trying to keep it politically correct. I don’t even know what that is. So here’s the thing is, $400 per week. Shark, what would it be like if you’d had a business for a year and a half, and you and three people are splitting 400 a week, and you’re living in a closet? What would that feel like? I don’t wanna know, really. What would that, how would you feel if you had three partners? I’d be miserable, miserable. And you’re splitting 400 a week. I’m very emotional right now. Shar, can you read the next part of our timeline here, point 14? I have to just get myself together. I can. Well, this also happened in 2008. They were rejected hardcore by the famous venture capitalist, Fred Wilson. And Fred Wilson, he’s the guy who has funded Twitter, Tumblr, Foursquare, and Kickstarter. So imagine what it’s like. You go up there and you say, I’m going to meet Freddie McWilson. Freddie Wilson. I’m going to meet Freddie freaking, you know what they’re doing, they’re in the car going, Freddie Wilson, Freddie Wilson. If you’ve ever listened to this guys, if you’re a Thriver and you’ve ever started the business, you know what I’m talking about. When you have a good pitch, oh my wife, my wife knows what it’s like for me to get ready for a big pitch. When you get back Thrivers, I’m going to tell you when I pitched the founder of Sky Vodka, with the preparation that you do when you get ready for the big pitch, it’s beautiful. It’s a beautiful thing. It causes… I mean, it’s not… My wife didn’t appreciate it, I’m sure. She didn’t like me during this time. But you get focused. You’re ready for your big pitch. You get a chance to meet with one of the top venture capitalists in the world. This guy is funded Foursquare. Tumblr, you’re going, oh, we did it. Oh! Your friends are like, sick, you’re meeting Freddie. Wilson. And then what happens is, is that you go big with it. What’s he gonna say? What’s he gonna do? Stay tuned, it’s the Wrap Tap Show. ♪ When the fire comes up on the city little town ♪ This show’s episode is brought to you by Moz.com. If you have ever considered the World Wide Web as a viable strategy for your business, you gotta check out this tool. Online marketing is complicated, but Moz software makes it easy. Companies like 99designs, Otterbox, and Aarons, they all use Moz because it works. Explore organic search keywords for your business, research Bing and Google search results for your targeted keywords, and link up Moz Local and Google My Business. Seriously, this tool is crazy powerful with the clarity it brings to online marketing for your business. Even if you’re just curious, start a 30-day trial with Moz.com today. It’s a game changer for your business. Moz.com, M-O-Z.com. You’re listening to the Thrive Time Show on Talk Radio 1170. All right, Thrivers, welcome back to the Thrive Time Show. During your drive time home, we’re broadcasting today from the Man Cave, a place where everything is burnable. You can burn anything. You burn paper, you burn wood, anything that’s good, you just burn it. It’s the Man Cave here at an undisclosed location. It’s the Thrive Time Show Remote Edition here. We’re talking today about the success story of Airbnb, how three dudes went from nothing, sleeping on air mattresses, to starting a billion dollar business. If you ever wanted to know how Airbnb or another billion dollar business made it, you can tune in and we teach these things. My name is Clay Clark. I’m a former SBA Entrepreneur of the Year. I have an unhealthy interest in business and I’m here to help you grow a healthy business. And I’m joined here with Mrs. Sherita Bent. How are you? I’m wonderful. And Mr. Brett Denton. Mr. Brett, how are you? I’m unbelievable. Here’s the deal. You apparently worked together with the good folks at Boise State. Is that the Blue Turf? Blue Turf, yeah. Smurf Turf. Smurf Turf. So you teamed up with Smurf Turf, if you heard. Smurf Turf, to team up. And you guys beat Oklahoma back in the day in the Nachos Fastitos Tacos Ball. What was that? Tostitos Festival. I’m not very hungry. I was just mentioning all the food I want to eat here soon. But the thing is, is that you played on that team. You went on and you started a business. Tell us about the fitness business that you started. Yeah, group training business. We help people get in shape. You know, general fitness. We help you lose weight and feel good. Where can people get a hold of you if they were living in Boise right now and they say, I want to get in shape? Yeah, best thing is to go to our website, www.kvellfit.com. of I’m Gary Groth. It’s the Thrive Time Show on Talk Radio 1170. Three, two, one, boom. Alright Thrive Nation, welcome back to the Thrive Time Show during your drive time home. And as always, my name is Clay Clark, I’m the host with the most. And we are here on the Thrive Time Show today talking about things that you want to know about. We’re talking about how to start and grow a successful business. Specifically, we’re gonna be unpacking the story of the company we all know about. Because we all know about these successful companies, we all cheer for them when they get to the peak, to the pinnacle, but nobody knows how they started. It’s the Air, B, and B story. It’s how three dudes went from renting air mattresses to becoming a billion dollar business. But before we get started, I’m going to get us started today with kind of a chant, kind of a chant, because I talked to a guy today and he goes, I found this show on the radio and now I love it. And so I’m going to just kind of want to get stuck into your, to your, to your, to your brain. And so here we go. It’s thrive, time, show, drive, time, home, thrive, time, show, drive, time, home. There we go. Now, stuck in your cranium. Now moving forward, just share that with 4 million people and we’re all good. That’s all I’m asking. 4 million shares, that’s all I’m asking for. And to make this show happen today, we’re always surrounded by a cast of characters, great people. Dr. Z today is out expanding his vast entrepreneurial empire. And so I am joined with Ms. Sherita, actually Mrs. Mrs. you guys watching on Facebook Live going, is she single? No, she’s married. She is married. You, you, be respectful. She’s a married lady. It’s Mrs. Sherita Bent. Mrs. Sherita, how are you? I’m great. Happily married and fabulous and happy to be here. Now we have a very special guest today. He is a Thriver, meaning he’s a guy that we’ve worked with. We have an honor to serve him, helping him on website updates and things like that so he can get all that stuff off his plate and focus on his big vision. This guy played football at Boise State. Remember when Boise State beat OU and half of the state was like, I hate Boise State. Well this guy played on the field. Mr. Brett Denton, sir, can you explain a little bit, what was your role on that team? Were you the one individually responsible for that loss? Do we need to blame you? Does the state of Oklahoma need to blame you? Yes, 100% responsible for that loss, as a matter of fact, yes. Okay, now what do you do now? Apparently you’re a founder of a fitness company that’s grown from, you started it from the ground up to now where you have 500 people that attend this fitness facility. I wanna know, what’s the name of this facility and then tell me about this performance coaching that you’re doing now for entrepreneurs who wanna achieve a little bit more. Yeah, so the fitness facility, you know, it’s called Cavell Fitness and Nutrition and we just help people get in shape, you know, lose weight, get in shape. Performance coaching is for executives, it’s for busy people, busy parents, and we help them reach their peak. I have to ask you this because a lot of people want to know when they start a business, was it scary for you? Did you have overnight success? How long did it take you before you got the business to a place where you weren’t just totally freaked out of your mind? How long did it take you to get a little momentum going there with Cavell Fitness? I think it probably took a year. Moved in with my sister, had my car repoed. Oh, nice. Was broke for a while, and yeah, 12 months later I was finally starting to make some money. Now, before you judge about, you’re going, you moved in with your sister? You got your car repoed? What’s wrong with you? Well, let me tell you what’s wrong with these guys. These are the three dudes who went from renting air mattresses to becoming billion-dollar business owners. Now, for those of you who don’t know, Shark, can you kind of share with us a little bit about what Airbnb is all about? Yes, it’s awesome. It’s a peer-to-peer online marketplace. It’s a homestay network, and people are able to list or short-term rent lodging. So you’re staying right now, right? Brett, we were talking about this. He’s using Airbnb right now. So you can rent a home. You can rent portions of a home. You’re staying in Airbnb right now right now right now I don’t mean are you staying in someone’s house. I am somebody’s room. Are they there? They’re there Yeah, and they’re they’re cool with you being cool. They’re nice. Is it weird that you’re there and they’re there It could be it could you ever asked them to leave? Yeah, this is a thing though Airbnb. It’s all those you don’t know about it. You google this mess. It is awesome I’m gonna say this I Love air and be Airbnb my wife and I I can’t remember what what what state we were in we traveled a lot there for a I love Airbnb. My wife and I, I can’t remember what state we were in, we traveled a lot there for a while. Was it California? My wife’s in the studio at the Man Cave. Were we in California or was it Las Vegas? She’s not mic’d right now, but she’s telling me here. She’s not, what state was it, California? I think it was California. Okay, so California. We’re in California and we stay in this unbelievable, really nice downtown place. You’re staying in someone’s house. It allows people to rent out their homes to make extra income. It’s like turning your home into a hotel, Airbnb. So here’s their story. Sharkey, are you ready for the story? I’m ready. Brett, are you ready for the story? Ready, born. It’s story time. So here we go. In 2007, Brian Chesky and Joe Gabia, okay, they’re living in an apartment in San Francisco. Now, have you guys ever been to San Francisco? Brett, have you been to San Francisco? I have not. Sherita? I have. It’s expensive. It is. I mean everything’s like a $7 hot dog. It’s like a $9 latte. I mean, that’s why people are so many homeless people are there. It’s just super expensive. But you go there and they move there, they realize man, this is expensive. We cannot afford to pay rent. They’ve already signed the lease. So what happens is they rent out three air mattresses. One of them I’m sure is Brian. He’s like, hey guys, here’s the deal. We can rent out our rooms to other people and they can stay there and pay us. And I’m sure Joe, the smart guy, he goes, but if we’re renting out our own house, where are we going to stay? And he goes, in the closet. I’m not kidding. These guys stayed in the closet. Like Michael Jackson back in the day. Keep it in the closet. That’s a song. Michael Jackson. You’ve got to Google that if you haven’t heard it before. Sam, have you heard that? Our producer? No? Okay. Keep it in the Closet. You never heard of it? I’m certain about you baby, it makes me want to give it to you. It’s awesome. It’s much better when I don’t sing it. Anyway, it’s great. You’ve got to check it out. The thing is, we’ll rent out our house and we’ll live in the closet and they’re kind of like, well, why would we live here then? But anyway, they honored their lease. What happened was there’s this industrial design conference that’s being held in San Francisco. It’s the Industrial Design Conference. And they’ve got these, the Industrial Design Society, they’re putting this thing on, and there’s not enough affordable hotel rooms. So people are going, yeah, we do wanna stay here. So they start renting out the room and they go, maybe this is a thing. So they went ahead and started a blog website with maps called airbedandbreakfast.com. If you check it out, it’s airbedandbreakfast.com, that was the original website, and it officially launched, check it out, August 11th of 2008. And check it out, two men, I’m sure it was awkward, and a woman show up. So I mean, imagine what that was like, right? So it’s like, yeah, we’re here to stay at your house, and me too. And you’re like, are you guys together? No, we’re just, we’re all, we’re separate, but we’re together tonight. We’re going to sleep in your house. Where are you guys going to sleep? We’ll just chill in the closet. I mean, it’s got to be the most awkward. I guess it’s San Francisco. Maybe that’s normal. I don’t know. But the thing is, this is what Brian Chesky says. He says this. He says, when you start a company, it’s more an art than a science because it’s unknown. Now, Brian Chesky, he is the founder of Airbnb. He says, when you start a company, it’s more an art than a science because it’s totally unknown. Instead of solving high profile problems, try to solve something that’s deeply personal to you. Ideally, if you’re an ordinary person and you’ve just solved your problem, you might have solved the problem for millions of people. So, Sherita, I want to ask you this. Would it be weird, I mean, is Airbnb kind of weird to you? You know, I’ve never used it and stayed in the house with someone. That’s a little weird to me, so mad props to you. I’ve used it and we’ve had the whole house to ourselves. That’s not weird to me. But I don’t know how I feel about staying with people that I don’t know. I’m asking my wife. We’re in the man cave. My wife can’t respond necessarily where she can hear her, but this is one of our guys, Eric Chup. Chup, if you’re listening, one of our great producers, a great guy. When we went to New York, he stayed at Airbnb with a lady. And she was like, so, you want some soap you want some shampoo you want me to serve your breakfast yeah to me that’s weird it’s weird to you Brett it’s a little weird yeah I’m staying with a with a lady right now she’s nice she like hey yes it’s great you guys want to go read a movie or what she was like that okay I don’t know what the Airbnb code is yeah are you are you able to like go see you want to go see a movie I mean it’s a little weird though yeah you’re in their house. I have friends who’ve stayed with people before. And I think just depending on the personality of the host. I mean, they might do things together, they might go out for dinner, or they might just leave you alone, just depending on what you want. Well, these guys are renting it out for $80 per person. So you’re like, hey, I’m doing the math here. I’m like a wizard. That’s like $240. That’s huge, Brian. And Joe’s like, that is huge, like $240. That would be enough money to put some food inside the closet that we live in. You know, and this is like the real talk, okay? So now Brian, you say, well who’s Brian? Was he some genius? No, he’s the son of Deborah. Deborah, big shout out to you and Robert Chesky, his parents, how do I know these things? This is what I do. Other people are watching shows, I’m making shows. The thing is, his parents were both social workers. He has a young sister, Allison, okay? So as a child, Chesky was interested in art, replica paintings, design, shoes, toys, probably a normal dude. But he later got into landscaping and architecture design. But the thing is, in 2000, what happens is, these guys realized, these guys started to realize around 2007, this could be a thing. But work with me on this. They did not launch the site until August 11th of 2008. So they thought it could be a thing back in 2007. Quick review of the timeline, now it’s just audio only but these guys in 2007. They’re renting out air mattresses 2008 they go this could be a thing how long of a time for those of you scoring at home Shark for those people listening who are struggling to make a timeline in their car. How long is chosen seven to eight? That’s like And you know what I would love to see what their first Blog that little blog website that they put out. I would love to see what that looks like. I need to go see if we can find like the retro shots of that, you know? Now here’s the deal. When we come back, Thrivers, a lot of you want to know, how can I do that? I have a secret thunder move. I’m going to show you how to find the original website. Uh-uh. Oh, it’s sick. It’s like he’s got swine flu. Is he? Is he? No. I’ll be okay. I’ll be okay. I’m just, I’m just, I’m just sorry to put on this helmet. Darth Vader, you’ll be fine. That’s what happened. Darth Vader just got a cough. Next thing you know, the Emperor, he just pulls him aside and is like, seriously, put on this helmet. You’ll be fine soon. The next thing you know, be Darth Vader. No, but seriously, Thrivers, it is awesome. When I come back, I’m going to teach you how to find these archived websites. It’s a secret move. A lot of people don’t know the secret move. Not that secret, but a little bit secret. And then we’re going to get into the next part of the timeline. We’re going to talk about where these guys, they go, it could be a thing. So let’s take our thing to the South by Southwest Conference down there in Austin, Texas. And let’s try to sell it. And let me tell you what, when they tried to sell it, some crazy stuff happened. And was it, did they have instant success? Maybe. Did they have instant failure? Maybe. Drive time shooting. This show is brought to you by Adobe Creative Cloud. If you’re a photographer, graphic designer, video editor, podcaster, business owner, or just creative genius, this is for you. All of your creative tools, all in one place. Creative Cloud includes the entire collection of creative apps for desktop, from favorites like Adobe Photoshop and Illustrator, to new tools like Adobe Experience Design. Check this out, you can create podcasts seamlessly in high quality with Adobe Audition. Did you miss the exposure or looking to create a stunning and beautiful photo? You gotta download Lightroom, okay? The latest release of Adobe Creative Cloud is here with incredible new features in Adobe Photoshop, Illustrator, and all of your favorite apps. Plus, millions of Adobe stock assets and new premium images are built right in. So you can turn your brightest ideas into your best work, fast. Make sure that you check out Adobe Creative Cloud. It’s at adobe.com. Once again, adobecreativecloud at adobe.com. Live, local, now. You’re listening to the Thrive Time Show on Talk Radio 1170. All right, Thrivers, what’s going on? Welcome back to the Thrive Time Show. During your Thrive Time home, if you’re listening right now and you’re going, I’m about ready to step inside my casa. I’m about ready to step inside my house and find out what home’s all about. But you still want to listen in you can go to Facebook live and on Facebook live you can join the thrive tribe and we Have a lady named Donna in Valparaiso, Indiana Valparaiso. What’s up, Donna? How are you? And I know that my flag is not compliant with the patriotic rules and because I care so much about you It’s on my to-do list. I’m gonna flip that flag readjust it flip it reverse it I’m gonna make it happen for you and it’s gonna be great and you’re going to love it and we’re going to have a great thing going on in Valparaiso. You guys are great people out there. And we also, for anybody who’s not listening on Facebook Live, who says, what are you talking about? We’re in the Man Cave. It is the dojo of mojo where we come together on a weekly basis to teach you how to start and grow a business. My name’s Clay Clark. I’m the former SBA Entrepreneur of the Year. In your ear, and I am joined here, you see ear, here, it’s all rhyming. I’m joined here with Ms. Sherita Bent. How are you? I’m great. Hey, real quick, real quick, I want to brag on you. You were working today with a good friend of Mr. Brett Denton. We’ll get to Brett in just a minute. I don’t want to steal your thunder. Yeah. But you’re working with a good friend of Brett’s today. They have a company called Peak Medical Tech. Neat business, great business. What do they do? What were you doing with these people today? Well, we were working on this great new software that they are launching, which is really pioneering and changing the whole industry as far as pathology software laboratory. Pathology software, is that a thing? It is, it’s amazing and it’s revolutionary and he’s helping just make that path and that process of like dealing with people’s blood work, their reports, everything. He flew into Tulsa, Oklahoma with a teammate. Her name is Cheryl Hammond. Flew in to meet with you. Yes. And you and Darlene work today. You got a workflow chart. Yeah. See Thrivers, when you come to the thrive15.com world headquarters, and I’m not bragging, I’m just pointing to the scoreboard. We help people start and grow businesses. We don’t walk on fire. Yeah, we get it done. When you came in, we’re not like, do you want to walk on calls? Hey, how do you feel about how you feel? Yeah. Listen, we could take you to the next level here at the next Tony Robbins seminar. Are you ready to unleash me? I’m Tony Puppet Robinson. Tony Pup! By the way, I always say, because Tony, if you watch his Netflix special, he curses so much, it’s just, it’s unbelievable. But no, you helped him grow his real business, real deal. Yeah, definitely. He left here with software, it’s developed, it’s ready to go, it’s beautiful. And you didn’t try to high pressure him with some back of the room, high pressure magic money system? No. Crazy. No. I almost can’t believe it. You know what Tony Robbins had to say about that? Unbelievable. And now we have Brett Denton here from Boise. He’s actually a Thriver. He lives up there in Boise, Idaho. And apparently, apparently this is, he worked against us in the state of Oklahoma. He played in the game and actually beat the Oklahoma Sooners in the national championship game. Sir, why would you do that? Well, it wasn’t quite the national championship game. It was Tostitos Fiesta Bowl. Tostitos Fiesta Bowl. We can call it whatever we want. It felt like a championship. It felt like one. Anytime that we play any game, it’s a championship. Got it. That’s how we are. We’re sold out over here in Oklahoma. No, but seriously, so you played in that game and you were responsible for some of that victory sauce. I was responsible for a little bit of it, yeah. A little bit of that. Now, what do you do now? Tell us about what you do and how people can get a hold of you. Yeah, absolutely. So, I own a gym. It’s called Cavell Fitness and Nutrition in Boise, Idaho. But also what I do on a nationwide basis is I coach executives, entrepreneurs, business owners to reach peak levels of performance, whether that be in their family, in their business, in their sport, whatever it may be. And I can be contacted just by calling my phone, 208-991-6537. One more time, that phone number one more time, just kind of slow like a pro, because I’m trying to write it down, I’m trying to drive, and the Congress has passed laws, a state where I can’t text and drive, but I can write and drive. Yeah, absolutely. So I’m writing and driving. Here we go. Yep. 208-991-6537. Boom! Now, Thrivers, we’re talking today about the Airbnb story, how three dudes went from renting air mattresses to becoming a billion dollar business. Now, I told you guys, they had the idea. In 2007, they said, hey, we can’t afford rent in San Francisco. Maybe we should promote our house for sale, maybe on Craigslist or whatever. They had three people, two dudes and a lady show up. They rented out for 80 bucks a piece. And then in 2008, on August 11th, they launched a website called AirBedAndBreakfast.com. And Charita’s was what says, wouldn’t it be cool if you could see that site back in the day? Yeah. Shark, where can people go? I’ve shown you the tools to the keys to the universe. Where can people find it? He showed me the tools. You can go to archive.org and then when that comes up, there’s this little screen at the top that says Wayback. You type in the website that you want to see and you pull it up. We did that during the break and the website actually looks really good. Oh, it looks really good. It finally came up. From the very beginning. But you have to click on the bubble after you search. Okay. I didn’t know that. Now I’m going to tell you a little story in just a second, okay? So what happens is, in 2007 they started to say, it could be a thing. We’ve rendered it out to, we’ve got data. We’ve got two dudes, one lady, boom. This is data. It’s three pieces of data. So they said, hey, we’re going to call our former roommate. Nathan was a former roommate. So you know how you have like roommates where you roll together, you stick together for a long time? I don’t know that dynamic. I can’t get into that mindset. But in my mind, if you’re a former roommate, there is a reason. I mean, there’s a lot of times where you go… Well, you have great stories about your business building and your roommates. What happens is, what happened is, I’m just telling you, I went through three roommates, all my fault, but if you’re someone who’s a former roommate and you say, it’s time to move on, it’s because you’re like, I can’t live with you, usually, or you get married or something happens. But the thing is, they reach out to Nathan, they said, Nathan, now his last name, I’m going to spell it for you. It’s amazing. It’s amazing. It’s like B-L-E-C-H-A-R-C-Z-Y-K. And they say, well, Andrea, you’re supposed to practice the pronunciations before the show. Yeah, you try to pronounce them. I locked myself into a room for like a week trying to practice it. But anyway, so in 2007, they were pumped. They got Nathan. He built the site. He’s a web developer. So their first site was a pro site. They go to South by Southwest. For those of you who don’t know, it’s in Austin, Texas. It is a huge technology conference. It’s one of the biggest in the country. They go out to this thing, and they’ve got a trade show booth. Now, who here… Brett, have you ever had a trade show booth? I have, yes. Shark, have you ever had a trade show booth? You’ve been in one? I’ve worked in one before, yes. Okay, so you’ve got the banners going on, you’ve got the trussing, you’ve got a video playing, you’ve got business cards. Brett, do you have like trifolds? What kind of… Yeah, trifolds, brochures, yep. A trifold, you have a trifecta, and people are walking by, they’re trying to get food samples and all that and everyone feels like Well, I go to the trade show. I’m gonna kill it. I’m gonna kill it I’m about noon. You’ve been on your feet for like seven hours and you’re just like Well, I’m gonna tell you they killed it at this show they dominated the show they did so well In fact, they sold an entire trade show. They spent thousands on beautiful website. They had two bookings! Two bookings! Two bookings! They just killed it! I mean, not only did they have two, but it was almost double what they had before, which is three. Right? So they have two. I mean, could you imagine now the feeling of what it’s like to go to a trade show, to travel from where you’re currently living in San Francisco. Let’s do the math. What does a ticket cost from San Francisco to Austin? A lot. Time, energy, money, code of sight, you travel and you sell too. How many people listening right now would go, this is good data. We have doubled the business. It’s time to move on to the next level. I mean, how many of you would hear in your ear, yes, you’re on the right path. Very few. And so, what you have to do right now, if you’re listening right now you can ask yourself if this was your story would you keep pressing on would you do what Brett did as he mentioned in the previous segment would you move in with your sister would you have your car repo would you be willing to do what it takes to build a successful business now today Brett Denton if you google Cavell fitness that’s KV ELL fitness you will see the man has five hundo 500 people that go there to work out on a weekly basis monthly basis members would you be willing to live with your sister? Have your car repo’d? Would you be willing to go to South by Southwest and sell two somethings? Or are you going to go, I don’t know, it just doesn’t seem like it’s working out. I probably just probably did, probably not very good. Let me tell you what, the majority of people would quit right then. They would quit. Not you though, Thrivers, because you are at the right place at the right time. You are listening to the Thrive Time Show during your drive time home. Stay tuned. Are you a business owner? You need to ask yourself right now, how are you backing up your files and important documents? Most businesses have no system for the files in their business. If this is you, you’ve got to use Dropbox. At least sign up for one of their 30-day free trials. Real talk, it’s the secure file sharing and storage solution that employees and IT administrators trust. You get as much space as needed at no additional cost. You get unlimited file recovery and versioning, basically creating new versions, and valuable admin controls for secure sharing and collaboration with Dropbox for Business. You’ve got to check this out. After using Dropbox, you’ll definitely feel more secure knowing that a virus or power surge can’t ruin your computer and your entire business. Try full access to Dropbox Business for 30 days. Head over to Dropbox.com to get started. Again, Dropbox.com to get started. You’re listening to The Thrive Time Show on Talk Radio 1170. Alright, Thrive Nation, welcome back to your inspiration station right here. You’re listening to Tulsa’s only local business show. It’s The Thrive Time Show and the audio dojo of Mojo. We’re always broadcasting from the left coast of the Arkansas River, but today we’re in the Man Cave. Yes, an undisclosed location where I choose to be undisclosed. My name is Clay Clark. I’m the father of five human kids. I’m a man who has matriculated several chickens to full maturity, many of which have been abducted by raccoons, but I have coached several to success. I say several, maybe one or two that have not been eaten by the raccoon race. But I’ve had success as a business owner. I was a former SBA Entrepreneur of the Year because I wasn’t focusing on chickens. And I am joined here today, I’m always joined with Dr. Robert Zellner, but today he’s out expanding his vast entrepreneurial enterprise. And so today I am joined with the hostess, with the mostess, Miss Shreeda Bent. How are you? I’m great. And I’m joined here with Mr. Brett Dinn, all the way from Boise. Yes sir. Yes sir. Can you tell people a little bit about the business, the businesses that you’re involved out there in Boise, Idaho, the potato state? Yeah, absolutely. We’ve got a fitness business called Cavell Fitness and Nutrition. We’ve got a performance coaching business that helps business owners, entrepreneurs, peak performers reach their peak. Now, here’s the thing. Brett has a story. He came from… He started at the bottom, kept working, working hard, working on his build, a very successful company today. We’re going to get into that in just a little bit, but today’s main focus is we’re talking about the Airbnb story. This is a billion dollar business started by three dudes who went from renting air mattresses to being billionaire business owners. Unbelievable. So if you just missed the earlier segment, you can go back to Thrivetimeshow.com and listen to the entire show. Thrivetimeshow.com. But now we find ourselves in 2007. They go to the South by Southwest conference, convinced that their idea is going to be awesome because they sold, they rented their room to two people, two dudes and one lady for 80 bucks a piece because they couldn’t pay their rent. And by the way, they rented out their apartment so they could pay the rent, therefore they had to live inside a closet. Then they’re like, okay, this is a great idea. They go to the South by Southwest Conference. They only sell two reservations. Reservations. So in 2008 to help fund the website they created Obama O’s. For those of you who are going, what are Obama O’s? Is this a political show? I don’t know if this is the right show. No, this is not a political show. This is a business show. It’s business school without the BS. But these guys started Obama O’s, the cereal. They created this cereal right before a major event. Because what happened is that San Francisco, okay, San Francisco, it’s like a big, pretty liberal, pretty Democratic, heavily populated by Democrats. And they had a big political event coming to San Francisco. And so they decided to make these Obama O’s. Now, Shark, are you curious about how they made their own cereal line? I am, but I also want to point out for people that they were equal opportunity, so they represented for the Republicans too, and they made some Captain McCain’s The thing is they went ahead and made these Obama Oh, yeah, and what they did is they would go to the store They would buy the generic cereal. Mm-hmm You get that cereal print a yellow box or something the big bag big bag big bag the big bag You get the bag. I want the bag. The cheap one was in the bag. It was in the box. It’s not a good deal, right? Right. The Ultra, I forgot. I remember growing up as a kid, you had all the yellow boxes. Yeah. So I’d open up my cupboard, it’d all be yellow boxes. And they’d always say, like, great value. Sure. Oh, this must be a great value. Yeah. Every brand is a great value. Great value. Wow. So I guess now it’s in a bag. Yeah. So they bought the cereal in a bag. They take the Obama O’s, they take that bag, and they put it in the box that they made. So you’re like, you mean they didn’t even make their own cereal? Yeah, because they’re real entrepreneurs. It’s all brainy, baby. Now they’re selling these boxes of cereal. Guess how much, Shereeta, they’re selling them for? I mean, if you had to just speculate. I would guess like maybe 8 to 10 bucks is what I would guess. Brett, how much would you pay for some Obama O’s? Yeah, I would say 5 to 10 bucks. See, this guy, he shows his political bias, obviously. I would pay like 90 for that. You know, guess what party I’m a part of? I’d pay $90 for Obama. No, seriously, but seriously, they sold this for $40 a piece. Uh-uh. Yes. So they generate $30,000. Suckers! Of money. I’m like the people who bought this. So Paul Graham, who is the founder of Y Combinator, okay? Y Combinator, if you Google Paul Graham, these guys started Dropbox? Yeah. Dropbox.com? You mean the billion dollar business? Yeah. I didn’t know that. Reddit.com. Reddit? But Paul Graham? You mean Airbnb? The same guy? Yeah, they attracted the attention of this guy, Paul Graham. And Paul Graham says, and I’m repeating, you can Google this, historical fact, he says to Brian, he says, you guys are like cockroaches. And they said, what do you mean? He says, you guys won’t disappear. You guys keep coming back. I mean, you’re funding your Airbnb business, Airbed and Breakfast, by selling ObamaOs? So he sits down with them and he says this. He says, guys, the first thing, this is what Brian Chesky said in an interview, I’m reading quote, he says, the first thing Graham, at this point they’re buddies, he’s like, boom, my buddy Graham, boom. He says, the first thing Graham told us was, it’s better to have 100 people that love you than a million people that sort of like you. Find 100 people that love you. That’s good. Brian’s like, I thought we were trying to make money here. Oh, good deal that we didn’t have a million people because we don’t. So he invests $20,000 in them. They just raised $30,000 doing cereal. It’s like we’re on a hot streak. We got 30, we got 250. In San Francisco, we’re living in our closet. This makes sense. Everybody renting out their own house. Imagine you’re living in Tulsa right now and you’re living in a house and to make ends meet, you go ahead and rent out your own house and you’re living in a closet. I mean, to what end? Ridiculous. Well, I guess they have good credit, you know. I’m like, don’t fart. You know what I’m saying? Yeah, yeah, yeah. Unbelievable. And was it two of them in one closet? I want to know so many details. There’s so many details there. So they get the $20,000 of funding, and we get back Thrivers. We’re going to talk about, we’re going to explain to you what they spent the $20,000 on. And then we’re going to get into Brett Denton. We’re going to pick his brain and ask him during that time in his business, when he thought, should I sell these Obama O’s or should I just fold up the tent? Should I repackage this cereal or should I just? Gentlemen, let me introduce you to the grill gun. Hi, I’m Bob Healy. I’m the inventor of the grill gun and the civvy gun. Tim Tebow is coming to Tulsa, Oklahoma June 27th and 28th. We’ve been doing business conferences here since 2005. I’ve been hosting business conferences since 2005. And a lot of people, you know, have followed Tim Tebow’s football career on the field and off the field. And off the field, the guy’s been just as successful as he has been on the field. Now, the big question is, JT, how does he do it? Well, they’re going to have to come and find out, because I don’t know. Well, I’m just saying, Tim Tebow’s going to teach us how he organizes his day, how he organizes his life, how he’s proactive with his faith, his family, his finances. He’s going to walk us through his mindset that he brings into the gym, into business. It is gonna be a blasty blast at Tulsa Ruslim. Also, this is the first Thrive Time Show event that we’ve had where we’re gonna have a man who has built a $100 million net worth. Wow. Who’ll be presenting. Now we’ve had a couple of presenters that have had a billion dollar net worth in some like a real estate sort of things. Yeah. But this is the first time we’ve had a guy who’s built a service business and he’s built over a hundred million dollar net worth in the service business. It’s the yacht driving, multi-state living guru of franchising. Peter Taunton will be in the house. This is the founder of Snap Fitness, the guy behind Nine Round Boxing. He’s gonna be here in Tulsa, Russel, Oklahoma, June 27th and 28th. JT, why should everybody want to hear what Peter Taunton has to say? Oh, because he’s incredible. He’s just a fountain of knowledge. He is awesome. He has inspired me listening to him talk. And not only that, he also has, he practices what he teaches. So he’s a real teacher. He’s not a fake teacher like business school teachers. So you’ve got to come learn from him. And now the best-selling author of The Carnivore Diet and the multiple time Joe Rogan guest, Dr. Sean Baker joins our two-day interactive business growth and life optimization workshop. Also let me tell you this folks, I don’t want to get this wrong because if I get it wrong someone’s going to say, you screwed that up buddy. So Michael Levine, this is Michael Levine, he’s going to be coming and you say, who’s Michael Levine? I don’t want to get this wrong. This is the PR consultant of choice for Michael Jackson, for Prince, for Nike, for Charlton Heston, for Nancy Kerrigan. 34 Grammy Award winners, 43 New York Times bestselling authors he’s represented, including pretty much everybody you know who’s been a super celebrity. This is Michael Levine, a good friend of mine. He’s going to come and talk to you about personal branding and the mindset needed to be super successful. The lineup will continue to grow. We have hit Christian reporting artist Colton Dixon in the house. Now, people say, Colton Dixon’s in the house? Yes, Colton Dixon’s in the house. So if you like Top 40 Christian music, Colton Dixon’s going to be in the house performing. The lineup will continue to grow each and every day. We’re going to add more and more speakers to this all-star lineup, but I encourage everybody out there today, get those tickets today. Go to Thrivetimeshow.com. Again, that’s Thrivetimeshow.com. And some people might be saying, well, how do I do it? What do I do? How does it work? You just go to Thrivetimeshow.com. Let’s go there now. We’re feeling the flow. We’re going to Thrivetimeshow.com. Again, you just go to Thrivetimeshow.com, you click on the business conferences button, and you click on the request tickets button right there. The way I do our conferences is we tell people it’s $250 to get a ticket or whatever price that you can afford. And the reason why I do that is I grew up without money. JT, you’re in the process of building a super successful company. Did you start out with a million dollars in the bank account? No, I did not. Nope, did not get any loans, nothing like that. Did not get any inheritance from parents or anything like that. I had to work for it and I’m super grateful I came to a business conference. That’s actually how I met you, met Peter Taunton, I met all these people. So if you’re out there today and you want to come to our workshop, again, you just got to go to thrivetimeshow.com. You might say, well, when’s it going to be? June 27th and 28th. You might say, well, who’s speaking? We already covered that. You might say, where’s it going to be? It’s going to be in Tulsa, Russell Oklahoma. I suppose it’s Tulsa, Russell. I’m really trying to rebrand Tulsa as Tulsa, Russell, sort of like the Jerusalem of America. But if you type in Thrive Time Show and Jinx, you can get a sneak peek or a look at our office facility. This is what it looks like. This is where you’re headed. It’s going to be a blasty blast. You can look inside, see the facility. We’re going to have hundreds of entrepreneurs here. It is going to be packed. Now, for this particular event, folks, the seating is always limited because my facility isn’t a limitless convention center. You’re coming to my actual home office. And so it’s going to be packed. So when? June 27th and 28th. Who? You. You’re going to come. I’m talking to you. You can get your tickets right now at Thrivetimeshow.com. And again, you can name your price. We tell people it’s $250 or whatever price you can afford. And we do have some select VIP tickets, which gives you an access to meet some of the speakers and those sorts of things. And those tickets are $500. It’s a two-day interactive business workshop, over 20 hours of business training. We’re going to give you a copy of my newest book, The Millionaire’s Guide to Becoming Sustainably Rich. You’re going to leave with a workbook. You’re going to leave with everything you need to know to start and grow a super successful company. It’s practical. It’s actionable. And it’s TiVo time right here in Tulsa, Russia. Get those tickets today at Thrivetimeshow.com. That’s Thrivetimeshow.com. Hello, I’m Michael Levine, and I’m talking to you right now from the center of Hollywood, California, where I have represented over the last 35 years 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times bestsellers. I’ve represented a lot of major stars, and I’ve worked with a lot of major companies. And I think I’ve learned a few things about what makes them work and what makes them not work. Now, why would a man living in Hollywood, California, in the beautiful, sunny weather of LA, come to Tulsa? Because last year I did it, and it was damn exciting. Clay Clark has put together an exceptional presentation, really life-changing and I’m looking forward to seeing you then. I’m Michael Levine, I’ll see you in Tulsa. James, did I tell you my good friend John Lee Dumas is also joining us at the in-person two-day interactive Thrive Time Show Business Workshop, that Tim Tebow and that Michael Levine. Have I told you this? You have not told me that. He’s coming all the way from Puerto Rico. This is John Lee Dumas, the host of the chart-topping EOFire.com podcast. He’s absolutely a living legend. This guy started a podcast after wrapping up his service in the United States military and he started recording this podcast daily in his home to the point where he started interviewing big time folks like Gary Vaynerchuk, like Tony Robbins, and he just kept interviewing bigger and bigger names, putting up shows day after day, and now he is the legendary host of the EO Fire podcast, and he’s traveling all the way from Puerto Rico to Tulsa, Oklahoma to attend the in-person June 27th and 28th primetime show, two-day interactive business workshop. If you’re out there Two-Day Interactive Business Workshop. If you’re out there today, folks, if you’ve ever wanted to grow a podcast, a broadcast, you want to improve your marketing, if you’ve ever wanted to improve your marketing, your branding, if you’ve ever wanted to increase your sales, you want to come to the Two-Day Interactive June 27th and 28th Thrive Time Show Business Workshop featuring Tim Tebow, Michael Levine, John Lee Dumas, and countless big-time, super successful entrepreneurs. It’s going to be life changing. Get your tickets right now at thrive timeshow.com. James, what website is that? Thrive timeshow.com. James, one more time for the boys. Thrive timeshow.com. I’m not to be played with because it could get dangerous. See these people I ride with this moment. We are we. Thrive Time Show two day interactive business workshops are the world’s highest rated and most reviewed business workshops. Because we teach you what you need to know to grow. You can learn the proven 13 point business system that Dr. Zellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur, I always wish that I had this and because there wasn’t anything like this I would go to these Motivational seminars no money down real estate Ponzi scheme get motivated seminars, and they would never teach me anything It was like you went there, and you paid for the big chocolate Easter Bunny, but inside of it. It was a hollow Nothingness, and I wanted the knowledge you’re like oh But we’ll teach you the knowledge after our next workshop And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get rich quick, walk on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’re going to give you your money back if you don’t love it. We built this facility for you, and we’re excited to see it. And now you may be thinking, what does it actually cost to attend an in-person, two-day, interactive, Thrive Time Show business workshop? Well, good news. The tickets are $250 or whatever price that you can afford. What? Yes, they’re $250 or whatever price you can afford. I grew up without money, and I know what it’s like to live without money. So if you’re out there today and you want to attend our in-person, two-day, interactive business workshop, all you’ve got to do is go to Thrivetimeshow.com to request those tickets. And if you can’t afford $250, we have scholarship pricing available to make it affordable for you. I learned at the Academy, at King’s Point in New York, acta non verba. Watch what a person does, not what they say. Good morning, good morning, good morning. Harvard Kiyosaki Rich Dad Radio Show. Today I’m broadcasting from Phoenix, Arizona, not Scottsdale, Arizona. They’re close, but they’re completely different worlds. And I have a special guest today. Definition of intelligence is if you agree with me, you’re intelligent. And so this gentleman is very intelligent. I’ve done this show before also, but very seldom do you find somebody who lines up on all counts as Mr. Clay Clark. He’s a friend of a good friend, Eric Trump. But we’re also talking about money, bricks, and how screwed up the world can get in a few and a half hour. So Clay Clark is a very intelligent man, and there’s so many ways we could take this thing but I thought since you and Eric are close, Trump, what were you saying about what Trump can’t what Donald who’s my age and I can say or cannot say. Well I have to first of all I have to honor you sir I want to show you what I did to one of your books here there’s a guy named Jeremy Thorne who was my boss at the time I was 19 years old working at Faith Highway I had a job at Applebee’s, Target and Direct TV, and he said, have you read this book, Rich Dad, Poor Dad? And I said, no. And my father, may he rest in peace, he didn’t know these financial principles. So I started reading all of your books and really devouring your books. And I went from being an employee to self-employed, to the business owner, to the investor. And I owe a lot of that to you. I just want to take a moment to tell you thank you so much for allowing me to achieve success. I’ll tell you all about Eric Trump, but I just want to tell you thank you, sir, for changing my life. Not only that, Clay, thank you, but you’ve become an influencer. More than anything else, you’ve evolved into an influencer where your word has more and more power. So that’s why I congratulate you on becoming. Because as you know, there’s a lot of fake influencers out there too, or bad influencers. Yeah. Anyway, I’m glad you and I agree so much and thanks for reading my books. Yeah. That’s the greatest thrill for me today. Not thrill, but recognition is when people, young men especially, come up and say, I read your book, changed my life, I’m doing this, I’m doing this, I’m doing this. I learned at the Academy, King’s Point in New York, acta non verba. Watch what a person does, not what they say. Whoa! Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I went to a small private liberal arts college and got a degree in business. And I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years, so what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place, so having linear workflow and seeing that mapped out on multiple different boards is pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Once I saw what they were doing, I knew I had to get here at the conference. This is probably the best conference or seminar I’ve ever been to in over 30 years of business. You’re not bored. You’re awake, alive the whole time. It’s not pushy. They don’t try to sell you a bunch of things. I was looking to learn how to just get control of my life, my schedule, and just get control of the business. Planning your time, breaking it all down, making time for the aspects in your life, and just really implementing it and sticking with the program. It’s really lively. They’re pretty friendly, helpful, and very welcoming. I attended a conference a couple months back, and it was really the best business conference I’ve ever attended. At the workshop I learned a lot about time management, really prioritizing what’s the most important. The biggest takeaways are you want to take a step-by-step approach to your business. Whether it’s marketing, what are those three marketing tools that you want to use, to human resources. Some of the most successful people and successful businesses in this town, Their owners were here today because they wanted to know more from Clay, and I found that to be kind of fascinating. The most valuable thing that I’ve learned is diligence. That businesses don’t change overnight. It takes time and effort, and you’ve got to go through the ups and downs of getting it to where you want to go. He actually gives you the road map out. I was stuck, didn’t know what to do, and he gave me the road map out step by step. We’ve set up systems in the business that make my life much easier, allow me some time freedom. Here you can ask any question you want, they guarantee it will be answered. This conference motivates me and also gives me a lot of knowledge and tools. It’s up to you to do it. Everybody can do these things, there’s stuff that everybody knows, but if you don’t do it, nobody else can do it for you. I can see the marketing working and it’s just an approach that makes sense. Probably the most notable thing is just the income increase that we’ve had. Everyone’s super fun and super motivating. I’ve been here before but I’m back again because it motivated me. Your competition’s going to come eventually or try to pick up these tactics. So you better, if you don’t, somebody else will. I’m Rachel with Tip Top Keynight and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you and really just appreciate how far you’ve taken us. This is our old house. This is where we used to live a few years ago. This is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to fourteen and I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman. So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just want to thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. If you decide to not attend the Thrive Time workshop, you’re missing out on a great opportunity. The atmosphere of Clay’s office is very lively. You can feel the energy as soon as you walk through the door, and it really got me and my team very excited. If you decide not to come, you’re missing out on an opportunity to grow your business, bottom line. Love the environment. I love the way that Clay presents and teaches. It’s a way that not only allows me to comprehend what’s going on, but he explains it in a way to where it just makes sense. The SEO optimization, branding, marketing. I’ve learned more in the last two days than I have the entire four years of college. The most valuable thing that I’ve learned, marketing is key, marketing is everything. Making sure that you’re branded accurately and clearly. How to grow a business using Google reviews and then just how to optimize our name through our website also. Helpful with a lot of marketing, search engine optimization, helping us really rank high in Google. The biggest thing I needed to learn was how to build my foundation, how to systemize everything and optimize everything, build my SEO. How to become more organized, more efficient. How to make sure the business is really there to serve me as opposed to me constantly being there for the business. New ways of advertising my business as well as recruiting new employees. Group interviews, number one. Before we felt like we were held hostage by our employees. Group interviews has completely eliminated that because you’re able to really find the people that would really be the best fit. Hands-on, how to hire people, how to deal with human resources, a lot about marketing, and overall just how to structure the business, how it works for me, and also then how that can translate into working better for my clients. The most valuable thing I’ve learned here is time management. I like the one hour of doing your business. It’s real critical if I’m gonna grow and change. Play really teaches you how to navigate through those things and not only find freedom, but find your purpose in your business and find the practice for all those other people that directly affect your business as well. Everybody. Everybody. Everyone needs to attend the conference because you get an opportunity to see that it’s real. Hey Flyover family, come join us June the 27th and 28th, 2024 in Tulsa, Oklahoma. We’re going to be there with Clay Clark, an amazing group of individuals that have made such a difference in so many people’s lives. Do you want to increase your production in a job? Do you want to make more sales? Do you want to own your own business? Do you want to have breakthroughs financially? The key to that is knowledge. Clay Clark is anointed to help people in business. We’ve watched him over the last couple of years and we’ve been blown away. He is part owner of over 160 businesses. $2.4 billion in sales. Before politics and the great reset came into Clay’s life, he had the number one rated Apple podcast and he interviewed people like Anthony Robbins, Seth Godin, the top authors, the top business minds in the world. At this specific event, there was an interesting cast of characters that come from gangs to American Idol. Some of the guests that are going to be there, Michael Levine, Colton Dixon, Peter Taunton, John Lee Dumas, Mondo de la Viga. And Tim Tebow. They’re there to share what they’ve done and their breakthroughs and what their story is. And then Clay lays his map of business success, calls the path for every person to follow. So you may be sitting there thinking, okay, okay, I get it, I get it, what do I have to do? Go to thrivetimeshow.com. When you get there, the tickets are $250 or whatever you can afford. Yes, you got that right. $250 or whatever you can afford. You can name your price. So there are no excuses. You have to join us there. There are only a few VIP tickets left, like David said, special dinner and special time with the speakers. That is $500 why they last. So $500, only a few left if you want a VIP ticket. We want to meet these speakers as well so we got VIP. I want to meet Tim Tebow. I do too. The date is June the 27th and 28th 2024 in Tulsa, Oklahoma. Go to thrivetimeshow.com to get your ticket. Hey guys, Luke Erickson here with the Thrive Time Show. As you can see behind me, we’ve got all kinds of energy going on. People are starting to show up for the conference and it is hot in this place. We’ve got grill guns over here, we’ve got people playing the drums, we’ve got a fire breather, and man, people are so excited as they come in. Woo! The conference has kicked off, this house is packed. We’ve got Eric Antic, the shop owner, up there. We’ve got Steve Curry, Tim Toretto, and the concept up there. We’re talking about what is possible when you just implement, when you implement, when you do the provenance. So exciting. People are going crazy. Michael Levine, I heard many, many PR folks. We just wrapped up day one. It was incredible. We had some remarkable speakers. Michael Levine, we just finished with a lady named Jill Donovan who owns a company called Rustic Cuff, talking about the power of the Dream 100. I cannot wait to see what tomorrow holds. Hey guys, Luke Erickson with the Thrive Time Show here with you. It is day two and the energy is high. People are so excited to be showing up. The team is ready. Come on, let’s see what it’s like to go on in for day two. Follow me. I’ll tell you what, people are so excited to be here for day two. It is going to be incredible. Cannot wait to see what today has in store. Right now, here at the conference, we’ve broken into groups going over search engine optimization. I know for most of us, myself included, if you hear that term, you go, what is that? What does that mean? That’s too techy for me. Well, our experts are breaking it down for people so that you can clearly understand how to come up top in Google. It’s doable. It’s possible. Now we’re in the middle of a break and what we like to do is we like to give you as much tangible and relevant information from about the start of the hour for 45 minutes. Then we take approximately a 15 minute break to allow people to connect with other entrepreneurs around them. Bathroom break and also use this time to just really digest all of the good information that you’re receiving the whole time. Right behind me, we’ve got Bob with his drill gun, melting an ice sculpture. It is awesome. The ice sculpture represents our life, right? It’s here for a time, but we all need to have the sense of urgency to implement the things that we’re learning so that we can make the most of the time that we have. We are outside. You can see a line behind me. What’s going on is that we partner with different companies to help them implement the proven systems over and over and over again. And one of those companies is Master Machine. And so what we like to do is partner with these companies to also help them give samples to other people as they come to the conference and truly get their name out. I just wanted to recap some of the amazing things that have happened today. We’ve had entrepreneurs like Paul Hood, the good CPAs. We’ve had Jill Donovan and Michael Levine come up and just impart so much wisdom and knowledge. We’ve got an incredible giveaway for one of our TV’s. Hey there Thrive Nation, one of the things that we love most about our business conferences is that we want every entrepreneur to leave with their questions answered. So what we do is we let them put the questions up on the board here so that they can ask their specific questions and Clay will not end the conference until every question is answered. Behind us, Clay Kilar is answering all the different questions that entrepreneurs have brought to the conference. Whenever someone comes here and starts to hear this information, especially for the first time, it just brings about so much anticipation of wanting to actually implement the proven systems and processes. And so Clay always wants to make sure that he answers all of their questions so that they’re the most set up for the guests to be able to go home and start implementing. If you have any questions, email us at info at thrive.share.com. Hello, I’m Wes Carter. I’m one of the shareholders at Winters and Keen. My favorite thing that Thrive has helped me accomplish here in our firm is thinking a little bit outside the box. They do SEO, they do printing, they help us with a lot of things that are from the day-to-day marketing for the firm, but they also help us think of things that as attorneys we probably wouldn’t normally think of that help us market our services to our clients. One of the things I love about working with Thrive is that they make it enjoyable to actually do work with them. It’s not dry, it’s usually fun, but it’s always very enjoyable and practical. They give me things and ideas that I can put into place. It’s not just some theoretical spiel that they give me. We get practical steps that we work on together to do my job better. So me personally, I would easily recommend Thrive 15 services to my friends, my families. I recommend them to my clients. I think they do a good job. They’re passionate. They care about their clients, and I think it’s actually a valuable service they provide to people that are in the business world. My name is Jeff Thomas. I’m originally from Atlanta, Georgia. It’s all about getting to the grindstone. It is about putting the, it’s one thing to have a specific vision or a dream, but knowledge without application isn’t knowledge at all. It’s a, that’s nothing. Really funny, the atmosphere is very lively. Everybody that is working for Clay is very upbeat and not tired, not sluggish, not complaining, not whining. They don’t have anything to do with those types of characteristics. It’s all about getting to the grind and having fun while you do it. I haven’t actually been to any conferences in the past, but what I will say from what I’ve seen on YouTube and what from other friends have told me is this isn’t like a motivational kind of thing such as you know, hoo-hoo, rah-rah, it gets you motivated, but it’s like practical steps that if you do take them, which most people aren’t willing to do, then you will grow and you will achieve the specific things that you want. Well for one thing, I would say that this isn’t necessarily for everyone. So if you’re not willing to work, this isn’t for you. But I would say that if you are willing to work and you’re just getting started, but you have actually taken a step in that direction, then this will actually help you grow further exponentially than you could ever imagine. My name is Taylor Hall. I’m the general manager of the Tulsa Oilers professional hockey team. You know, our goal every night here at the BOK Center is to try to fill the seats with lots of people and create an exciting environment so when somebody comes to a game, they want to come back. Working with Clay and the staff at Thrive, they’ve really helped us in many, many ways. Website and graphic design and video production and a lot of things that go along. And a lot of businesses, including ours, doesn’t have a staff or a full-time videographer or graphic designer. But the biggest thing that we noticed was the needle mover. More sales, more attendance, more successes in business. We had a record year last season working with Clay for the first time. Our average attendance is higher than it’s ever been. So there’s a lot of really cool things that we did and they worked. That’s the nice thing about working with Clay and the team over there. It’s just not one person, you get the entire team. If you need video design and editing and production, they’ve got that. If you need graphic design, if you need some coaching, your sales people and call scripts, PR, they offer all that. Clay was instrumental in helping guiding us and getting us on the right track so that we could really raise the bar and become ultra successful. So it’s been an amazing experience for us. My name is Caitlin. I own a tumbling gym called Justice Tumbling Company. It’s awesome. Working with Clay is so helpful. It’s being diligent with everything and making sure we execute our goals and really make things happen. It’s fun and tight. It really gets you energized and going and just makes you really want to work. To get the momentum going, to really just like get that buzz, to really give you the energy to get up and make it happen. I’m Bob Healy. I’m in the charcoal drilling industry and the name of my business is GrillBlazer. How will I apply what I’ve learned so far into my business? I’m actually a client of the Tri15 and I learned so much from what I’m learning at this conference and from my regular weekly attendance that it’s helping me establish the business and get it off the ground. Clay’s presentation style is just blatant disregard for what anybody wants. He just has fun, it’s him, everything that you see is authentically Clay. It’s a great deal of fun, everybody enjoys it. They know when you walk in they think they’re coming into a carnival, and frankly they are. It’s just great fun. There’s not another conference like it. You just don’t go to a carnival atmosphere and learn like you do here at a Thrive conference. It’s great. The reason people should attend at least one of these conferences is because it’s common sense. And everybody’s fed an entire line about the way you should run a business, but until you actually experience running a business, which is, candidly, what you learn here, how to run a business, you don’t know what you’re doing. My name is Tyler Hastings and this is my wife Rachel and our company is Delricht Research out of New Orleans. During our time working with Thrive we’ve had numerous successes. When we first started we were working with one physician we had one research site and we were seeing on average you know between 10 and 15 patients a week. Since working with Thrive in the last 18 months we now have four research sites. We work with over five physicians and on average we’re now seeing over 60 patients per week. Recently we’ve been the top enroller worldwide in seven studies, which is just incredible considering where we were two years ago, 18 months ago. Thrive really differs from the other conferences that we’ve been to and the other kind of programs that we’ve been through because they actually really practice what they preach and they implement the same systems and the processes that they teach you about and they give you real-life examples that really work for them and show you with the training how to implement that yourself. For example, Tyler and I actually got the opportunity to come out to Tulsa and we’re fortunate enough that the Thrive team took us out to some of the businesses that they own and we really got to see in real life, real time, some of the systems and processes and it was just incredible. A real life example of some of the businesses and the things that they’re implementing. Having a coach is important to us. They act as not only an accountability factor but they’re someone we can talk to on a daily basis as we go through the problems of running a business that inevitably come up. They always understand what we’re going through and they’re always there to help us or guide us through the problems that we experience. The best part of our experience working with Thrive has just been seeing our relationship grow. So at each step as our business grows, we know that they have something else to provide us with. They’ve got the resources, whether it be marketing, graphic design, website development, or even in the accounting practices, maybe we need a new insurance policy. If they have someone they can connect us with or if they have the direct resource we need to speak with for any of the problems we face. Someone’s thinking about signing up for the coaching program, I would highly recommend that they call in for a free 30-minute coaching session and see exactly what the team can do for you. Just speak with someone and let them know what you’re going through, and I think you’ll find that, you know, regardless of what you need, there’s someone there that can help you. Clay’s presentation style is very real and raw. Like, it just gets real down to the bone of it and the real purpose of it. There’s no, like, fluffy vagueness about it, you know? So, he really gets to the point. I’m always reminded about how important it is to be intentional and to really pay attention to how you schedule your time and really honor it. Because whatever gets scheduled gets done. That’s what he said from Lee Copperl. So, just constantly hearing that and getting reminded helps me to reinforce that in my own life. It always helps to get an outside perspective, and especially from a guy that’s around so many multi-million dollar businesses. It doesn’t hurt. My name is Nick Guajardo. I heard about the Thrive Time Show workshop through Andy Mathren. He is my… Andy Mathren and Larry Montgomery, they’re my bosses at Restore Home Health. So I work with a home health company called Restore Home Health, and my role is pretty much to bring in business. So I was hoping to learn kind of the sales process on top of just kind of the responsibilities and help understand what it looks like on the SEO side and just kind of an all-around what it looks like to own a business because that’s something I want to do in the future for sure. How I would describe the atmosphere here at Thrive is high energy, great professionalism, great people. It’s just it’s a place you definitely want to visit and yeah. Plays delivery style, humorous, professional, hilarious. Just, he does it, I haven’t seen someone do it better. So, he does a great job. Most valuable thing I’ve learned so far? A lot of it has been extremely valuable. So, but one thing that’s always really stuck out to me is the SEO, learning the SEO stuff. I mean, that is, I think, things you don’t really even think about, and then you hear it, and you think you know it, but you don’t know it. So I feel like that was the most valuable. Well they’re missing out on just what comes down to just basic applications to be a business owner. I mean I feel like it’s like an absolute necessity you know to come here and learn the ins and outs and maybe come here once or twice if they you know take good notes that kind of thing. Why, to just, it’s the experience here and what you can learn, like absolutely. So, marketing and SEO seemed like something that would be very scary, but then, in the way that Clay and his team described it, became very clear and concise, and something that’s very accessible to any business owner. I’ve learned a lot about marketing at this conference, and a lot about business management and HR. Really everything, the key components of anybody’s business, they’re going to give you the best tools to be successful at it. So most workshops or conferences can be really boring, really one note, or they just seem so theatrical that it’s a joke, and it’s not even giving you the tools that you need or that you came there for. But here, it’s still high energy. It’s still fun. Everything’s to the point, but it’s very professional. And yeah, you’re missing out on easy steps to use in your business that are very accessible and very clear. My name is Abigail McCarter. The best thing I’ve learned so far is definitely like organization, schedule-wise, always keeping a to-do list, keeping your calendar organized. I’m kind of all over the place, so that’s always good to know. So Clay’s presentation style and the atmosphere is electric. It’s so energetic. It’s so fun. Clay’s hilarious, but also knows a ton. So it’s just really great all around. This conference is much different than any other conference I’ve gone to. Again because it’s fun. A lot of other conferences, it’s really quiet, really cold, and you just kind of get bored. But this one, you’re always engaged. You’re always learning something. And the staff is amazing. They’re always super helpful. So it’s just been really great. My name’s Clay Howard. We’re a personal training and fitness training facility. Oh, wow. I’m learning a ton. This morning so far has been search engine optimization. So really just the importance of being at the top of Google, how Google works, and why it’s so important to go out and get video reviews and testimonials and getting Google reviews. And so all those things we can take back and really apply that, like, immediately. So it’s really cool to see, not only how to do it, but really the relevance and the importance of it in your long-term strategy of your business. No, it’s amazing, actually, the way in this morning long term strategy. It’s amazing actually the way in this morning and yesterday I was videoing as I was walking in the front entrance and actually me I go to a lot of seminars, I go to a lot of conferences, masterminds, I’ve been doing that since I was like 22 years old so gosh I’m almost 20 years now and this is by far the most entertaining, not only the content, their content is amazing But Clay and you guys do a great job of mixing in entertainment where it’s fun, it’s fresh, it’s lively, you never get bored. I heard a study one time that the reason that children learn so much quicker is because it’s fun, learning is fun. So obviously Clay is nailed that where it’s very fun to be here and keeps you awake, keeps you energized, so I’m having a blast. Yeah, I think any business owner or someone that wants to own a business or considering owning and starting a business should definitely come. I know that I was referred here by friends of mine and clients of mine and I’ve referred other people. Again, just to understand what it takes to make a business successful, to have a good time, obviously, like I was just saying, have fun. And that works. There’s a lot of other people here you can learn from and there’s a lot of breaks you can talk to other people. So I think this is a must-attend for anybody that owns a business or that wants to start a business. My name is Jamie Fagel. I’m with Jameson Fine Cabinetry. I heard about the conference through Andrew. He’s the coach that I deal with here at The Thrive. The most valuable piece I found even working with Andrew, but it’s been solidified when it came here, was you’ve got to actually do the things that they’re telling you. With no action, you’re not going to get anything from it. I would highly recommend this to almost anybody in business today. I have recommended it to some of my other business partners. It’s phenomenal. It’s really something that if you want to start a business, the old way of doing things is gone. This is what you got to do. It’s the only way it’ll work. Hey, this is Charles and Amber Kola. We’re the owners of Kola Fitness. The way we’re able to do that is working with Clay for the last three years. He has really readjusted our thinking and taught us that our business is here to serve us. And by doing that we’re able to live the lifestyle we want and take off on a random vacation last minute. We had totally planned on being at the conference. So wish we could be there and meet all of you. We know you’re having a great time. Yes, Clay in the last three years has helped us build all the necessary systems, checklists, workflows, task lists, time blocks, audits that are always running and the right capable lieutenants to keep track of all that so that you too can get time freedom, financial freedom. And that’s what we have done and Clay has helped us do. We’ve got multiple companies in multiple states and they’re all doing very well, getting ready to go to more locations in this next year. And Co-Authenticist has a really big future. We’re teaming up with a couple other groups and we should scale the company here shortly. Hopefully we’ll open like 50 locations in the next 10 years. So but yeah we’re on the way. We’re gonna probably more than double our company, maybe triple our company in the next eight to nine months and it’s just awesome. God is working in our business and we’re making Jesus and changing lives. We’re a strong Christian company that focuses on making Jesus famous and changing lives in the fitness field. And this is Charles and Amber Koloff. Thank you Thrive. Hit your action items. We love you guys. We wish you were there. You guys have a wonderful day. Bye bye. My name is Jennifer Johnson. I’m in the pest control industry and also weed control and fertilization and my business is Platinum Pest and Lawn. I’ll be able to apply a lot of the things that I’ve learned in our business because this is not my first conference and so a lot of the things that we learned, we’ve put into place, and now we’re doing the next level of refining the processes for just a different concept, and so it’s getting better and better. Things that were just big processes before, we have the foundation laid, and now we’re able to make it better and better, and I’m hearing different themes now that we’ve implemented things, and so we can just make it even better, implement it in tomorrow’s business. Play’s presentation and the atmosphere is very exciting and fun. It keeps you awake. It makes it interesting. You have a lot of information, but if it’s not going to be entertaining, your brain is going to tune it out. But Play makes it just entertaining enough that you retain what you learn. Lots of rhyming and catchy things so that you remember stuff. What makes this conference different than other workshops or conferences that I’ve been to is that there’s a lot of people here in my same situation. We’re all, most of us are pretty small businesses wanting to improve and we want real life information and something that will work and that’s attainable and not just some crazy magic formula, but actual action items that we can implement in our business and actually see a difference. Everyone should attend a ThriveType business conference, whether you’re a business owner or not. A, if you’re a business owner, it has practical applications that you can apply to so many different parts of your business. And then you need to come back for more so that you can keep doing more of the wonderful things that you learn. But secondly, I am also a mom of three kids, and a lot of the concepts can actually be applied to home, like getting routines and getting, setting systems at home has just seriously made a huge difference in my life at home. So I’ve been able to improve our business, but I’ve also been able to improve things at home. And so, that’s why everyone should come, no matter what your station is in life. My name is Nolan Kew, I’m originally from San Francisco, California. The industry that I’m in is financial services. I’ve learned a ton so far, but what I can best apply from this conference is the opportunity, that hunger to go out there and make a big difference in my industry. Blaise’s presentation style is amazing. He’s got an endless amount of energy. It’s contagious. And yeah, by being here, I really do want to go back and be able to face all the adversity that the industry has. Yeah, this conference, the thing that makes it different is it’s special because it has a unique set of individuals that all share that same energy. I think you typed it as dragon energy, but yeah, that’s what we do. Everyone should come to multiple, but their first would be very special. Yeah, you’re welcome with a lot of enthusiasm. That’ll last for a long time. My name is Gabriela Cruz. Our business is PCS Electric. My husband’s the owner, but I’m involved with that, and so we’re an electric company. Well, here at the conference, they talk a lot about consistency, and so just staying consistent with different things in the business and I feel like applying that to our business model will really help us grow. The atmosphere is very positive, uplifting and then it’s very fun and energetic and so it gets you pumped and it gets you excited and it encourages you to do big things. I probably how real they are. They tell you up front what you need to do and what’s like a no-go. And some conferences are, they kind of sugarcoat things. So I like how real they are here. I think it’ll definitely, if you want your business to grow, I think this would be a great, a great experience. And then not only that, it’ll encourage you and inform you on so many things you don’t think about on a daily basis. Hey, I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I’ve definitely learned a lot about life design and making sure the business serves you. The linear workflow, the linear workflow for us and getting everything out on paper and documented is really important. We have workflows that are kind of all over the place, so having linear workflow and seeing that mapped out on multiple different boards, it’s pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating. The walls are super, it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. Play is hilarious. I literally laughed so hard that I started having tears yesterday. And we’ve been learning a lot, which, you know, we’ve been sitting here, we’ve been learning a lot, and so the humor definitely helps. It breaks it up. But the content is awesome, off the charts, and it’s very interactive. You can raise your hand. It’s not like you’re just listening to the professor speak, you know. The wizard teaches, but the wizard interacts and he takes questions, so that’s awesome. If you’re not attending the conference, you’re missing about three quarters to half of your life. You’re definitely, it’s probably worth a couple thousand dollars, so you’re missing the thought process of someone that’s already started like nine profitable businesses. So not only is it a lot of good information, but just getting in the thought process of Clay Clark or Dr. Zellner or any of the other coaches, getting in the thought process of how they’re starting all these businesses, to me, just that is priceless. That’s money. Well, we’re definitely not getting upsold here. My wife and I have attended conferences where they upsold… It was great information, and then they upsold us like half the conference. I don’t want to bang my head into a wall, and she’s banging her head into the chair in front of her. Like, it’s good information, but we’re like, oh my gosh, I want to strangle you. Shut up and go with the presentation that we paid for. And that’s not here. There’s no upsells or anything, so that’s awesome. I hate that. Oh, it makes me angry. So, glad that’s not happening. So the cost of this conference is quite a bit cheaper than business college. I went to a small private liberal arts college and got a degree in business. And I didn’t learn anything like they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. I would definitely recommend that people would check out the Thrive 15 conference. The information that you’re going to get is just very very beneficial and the mindset that you’re going to get that you’re going to leave with is just absolutely worth the price of a little bit of money and a few days worth of your time. I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you, and really just appreciate how far you’ve taken us. This is our old house, right? This is where we used to live a few years ago. This is our old neighborhood. See? It’s nice, right? So this is my old van and our old school marketing, and this is our old team. And by team, I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing. And this is our new team. We went from four to 14. And I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman. So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. So we really just wanna thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys. Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise, and Clay’s done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with like Lee Crocker, the head of Disney with the 40,000 cast members. He’s friends with like Mike Lindell. He does Reawaken America tours where he does these tours all across the country were ten thousand or more people show up to some of these tours on the day-to-day he does anywhere from uh… about a hundred and sixty companies he’s at the top he has a team of uh… business coaches videographers grand graphic designers and web developers and they run a hundred sixty companies every single week so they just got with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up, and he teaches people a 13-step proven system that he’s done and worked with billionaires, helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So amazing guy. Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best of you. Clay has been an amazing business coach. Through the course of that we became friends. My most impressive thing was when I was shadowing him one time, we went into a business deal and listened to it. I got to shadow and listen to it. When we walked out I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it, I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right and anyways, just an amazing man. Anyways, impacted me a lot. He’s helped navigate. Anytime I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns because our clubs were all closed for three months and you have $350,000 of bills you’ve got to pay and we have no accounts receivable. He helped us navigate that. And of course we were conservative enough that we could afford to take that on for a period of time. But it was a great man. I’m very impressed with him. So Clay, thank you for everything you’re doing and I encourage you if you haven’t worked with Clay, work with Clay. He’s gonna help magnify you and there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps for maybe six hours a day and literally the rest of time he’s working and he can outwork everybody in the room every single day and he loves it. So anyways, this is Charles Kola with Kola Fitness. Thank You Clay and anybody out there that’s wanting to work with Clay it’s a great great opportunity to ever work with him so you guys have a blessed one this is Charles Kola we’ll see you guys bye bye. Hi I’m Aaron Antis with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay, and my perception of what I knew and what I could do definitely changed. After doing $800 million in sales over a 15-year career, I really thought I knew what I was doing. I’ve been managing a large team of sales people for the last 10 years here with Shaw Homes. And I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area and that was without Clay. So when I came to know Clay I really thought, man there’s not much more I need to know but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us, and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I’ve found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town, and so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35-year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1800% increase in our internet leads. Going from 10 a month to 180 a month, that would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about, and I would go straight to Clay and his team. I guarantee you’re not going to regret it, because we sure haven’t. My name is Danielle Sprick, and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years, and my three kids started school, and they were in school full time, I was at a crossroads and trying to decide, what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people. I love working with people. I love building relationships. relationships, but one thing that was really difficult for me was the business side of things. The processes and the advertising and marketing, I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time and he and his team have been extremely instrumental in and helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago. And in that time, we’ve gone from myself and one other agent to just this week we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents. But I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic.