Clay Clark Client Testimonials | “I First Heard About Clay Clark Through the Thrivetime Show & We Also Attended One of the Conferences. We’ve Seen a Big Turn-Around! We Are Triple of What We Were Two Years Ago!”

Audio Transcription

I’m Nathan Severinas with Complete Carpet. I’ve been serving Tulsa and surrounding communities for coming up on our 22nd year now. First heard about Clay and his team through the Thrive Time show. We also attended one of the conferences and we’ve seen a

real big turnaround. We started in the coaching program also and that has helped increase. We had Google AdWords before but it has now increased the number of Google customers we get. I think from two years ago, last month, we had tripled the number of people

who said they had found us through Google, which actually comprised 40% of our new customers last month, which is a big increase, really helped us. Last year, we doubled our business. This year, we’re on track to be roughly triple from what we were two years ago. Because of this extra amount of work and needing more guys on the team. We started doing the group interview system, which has helped out a lot,

because now I can have one time for about an hour, hour and a half at the max each week that I can interview guys, as opposed to trying to go through every single resume. I can now just see the guys who are willing to show up. And then quickly,

because I mean, immediately, once you see someone, you can tell if you’ve got a C player, which are just like, no, hard pass. Or if you’ve got an A or a B player, and you just immediately say,

you know, hey, this is someone I want to invest more time in. I’d love to do a shadow day sometime with them. We added scripting, which has helped. It does help your team, but also helped me tremendously myself, because now I could get through a phone call or get through a close faster.

And I’d stop meandering because I had a point, I had a purpose. I’d get through done quickly. And a great side benefit is my wife started helping answering the phones, because she didn’t think she could do it, because she didn’t have my knowledge base.

But with the script in place, she said, oh, I can just read that script and just take people’s information. That’s easy. And so she took a whole big load off of me and has been able to be engaged and help on that side of the business of freeing me up to work on other things.

And so keeping our guys also on track helps with adding the merit-based pay system. That helped immeasurably because I was having a hard time getting guys to actually finish the checklist or do the different action items that I needed them to do. And now I separated it. They make a pay for getting the carpet cleaning done. They also get a bonus for getting the checklist done or for updating our scheduling software so that now they have a reason to get those other

things done because they’re going to get paid to do those. So, you know, 60% is through the cleaning and another 30 or 40% of their pay comes from doing the things that I before was trying to get them all to do together. I also to get, we now are on, if you do a search for carpet cleaning Tulsa, you’re going to see us come up as in the Google AdWords you’re also gonna see us come up on the maps of the highest and most reviewed carpet cleaner but I also come up in the organic listing now which took

a lot of time writing articles my competitor as I think two or three hundred articles I had to beat him to try to get onto that first page but it’s helped a lot because as I think I just talked about a minute ago we’re now triple what we did two years ago in the amount of business that we do and 40% of that was just Google just from Google just from people coming in there. And it gives us three at-bats.

Every time someone does a search for Carpet Cleaning Tulsa, they’re going to see our ad, they’re going to see our reviews, and they’re also going to see our website. And one thing, a little side thing that we’ve done just recently in the last couple of months that’s helped out, that we’ve seen a big turnaround, is adding video reviews to our Google Business page. We actually last month did 40% of all of the jobs scheduled were scheduled online.

Last year we only averaged 20 percent. So that was a big turnaround, freeing up resources for my wife to work on other things and help work on the business and not just always in the business. I’d definitely go back and do the coaching system again. I just wish I would have done it earlier because I think the thing that I had trouble with is that I was stuck and I need somebody to help me get unstuck. But the hardest thing is saying, if I could have done better, I already would have.

And so having the play in his team, a lot of times I’ll ask a question, they don’t have an answer right then, but they go and they’ve got this large group and this large team that they can go and say, hey, what’s the best practice system for this?

And they’ll come back the next week and be like, here, try this, this is gonna help you. And I’m like, oh, I hadn’t thought of doing it that way before. I love, Chuck told me once, he said that sometimes business guys try to break through the wall

when they just need to be shown that there’s a door to open or that you can just walk around the wall. And I was definitely that type of person, always trying to break through walls and really need somebody to show me a way to just walk around the wall. There’s another door, there’s some other easy way to get through this.