Clay Clark Client Testimonial | “So Many Employees In This Business It’s Very Difficult to Train Somebody Without the Checklists You’ve Taught Us. We Are Up 20%. The Signage Has Been Very Effective.” – KonaHonuDivers.com

Show Notes

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Business Coach | Ask Clay & Z Anything

Audio Transcription

Clay, you’re an entrepreneur, I’m an entrepreneur. And as they say in Stoic, the obstacle is the way. Octa non verba is the motto of the U.S. Merchant Marine Academy at Kings Point, New York. I had appointments with Naval Academy

and Kings Point Merchant Marine Academy. And Merchant Marine Academy’s motto was octa non verba. In other words, don’t listen to what a person says, watch what they do. Clay, my honor, my honor to be on your show and thank you for all you do.

I hear the ripple effects from you are good ripple effects. You know what I mean? People rave about what they learn from you. So congratulations. My life was, I didn’t really want employees because I didn’t want to have to deal with toxic employees. But by implementing the hiring system, I have current resumes ready and I can get new employees anytime.

So I’m not worried about finding a new person. I have current resumes ready to go by doing the group interview every week. What kind of drama do you have on a daily basis with toxic employees? You know, when you have an employee go south, he, you know, they’re usually calling into work sick all the time. the time, or the kids are sick, or the dog’s sick, or the car’s got a flat tire or whatnot. But if you implement that HR system and you’re writing them up, and then once they reach

their limit on their write-ups you let them go because you have people standing by ready to ready to hire. You’ve interviewed them, you’ve gone through the process and you have their resumes on file and you can call a few of them back and see which one’s available and give them a chance to do a good job for you. And if they don’t, then you just go to the next one.

Until you find somebody that will be that A player, and I really try to weed out the people that are not A players by using the system. But you just can’t ever tell when somebody is gonna do good, when they’re gonna do bad. And you try to make a quick decision and get them out of there and get somebody else in there

before they, you know, get too far along. And what has your life been like since you fired the idiots? I mean, I really don’t worry about firing them. I mean, I give them the opportunity and the tools that they need to be successful. And if they don’t utilize those tools and take advantage of our systems and our process, then it’s to their detriment. So you can lead the horse to water, but you can’t make them

drink, you know. So we just do the best we can here. Thank you. Well, the first time that I ever met you, Clay, was at that first conference in Tulsa, and that was an incredible conference. And I was so impressed with just the whole thing, just the professionalism, you as a person, your business, your work ethic, and really just who you are.

And I was very impressed with all of that. And I thought, gosh, you know, this might be someone that I would really consider working with, like maybe he could really help me. And that’s really what got me interested because I was so impressed with just the professionalism of all of it.

And I learned a lot. I come about once a year to a business conference and I’d like to come more, but every year I try to come with my marketing girl with me. And we always learn something. We always learn something. And I think next year I’m gonna bring my husband

because he really needs to come too. Okay, Thrive Nation on today’s show, I wanted to share with you a story about a good person who’s growing a good business by treating their customers the way they want to be treated. She’s a long-time client. We’re honored to serve her and help her grow her business, and I want you to hear a great

success story. So, that being said, Dr. Stephanie, welcome onto the Thrive Time Show. How are you? Hi, I’m doing great. Thank you so much, Clay. Well, first off, I’m gonna pull up your website. So tell all the listeners, what’s the name of your website

so we can verify that you are in fact a real orthodontist? Okay, my website is smileshollywood.com. Okay, smileshollywood.com. smileshollywood.com. smileshollywood.com, yes. I’m gonna pull this up real quick here. And as I pull this up, I’m gonna ask you a little bit about your background

because you’re doing really well. You’re based in McKinney, Texas. When did you have that vision to become an orthodontist? Like what age were you, where you thought, you know what, I wanna become an orthodontist? Well, that had to have been when I was visiting my own orthodontist, Dr. Jim Bolli, who’s retired now,

but was an awesome, great orthodontist and one of the greats, really. But what’s funny is, is that I actually wanted to be a medical doctor first. And I used to go into his office and he’d say, Stephanie, you don’t want to be a medical doctor.

You want to be an orthodontist. And I said, no, I don’t, Dr. Bolli. Why are you saying that? And he started telling me all of the great things about dentistry and why it’s so great, because you don’t have to deal with people dying on you. You don’t have to deal with sick people. You get to make people look amazing and beautiful by straightening their teeth,

and you leave with happy patients. And you know, he talked me into it, and I thought, that sounds like a great job. So that’s really how I became an orthodontist. And you’re, he talked me into it and I thought, that sounds like a great job. So that’s really how I became an orthodontist. And you’re in McKinney, Texas, right? So how long have you been an orthodontist in McKinney, Texas? So I’ve been an orthodontist for 26 years. And when you went to medical school, what percentage of the time in medical school or dentistry school, dental school, did they spend teaching you how to market and or grow

your own practice? Absolutely zero. Zero marketing skills. Now, coaching is an ongoing process. Every week week Andrew meets with you, every week, and this might sound shocking for folks out there, but every

single morning our coaches have to meet with me at 6 in the morning and I ask them every morning I say, how’s your client doing? And I go over all 160 clients. It’s a real thing. I go over 40 clients every single day. I go over the checklist of all 40 clients every day. And we do that every single morning. So every week we review the files of all 160 clients

to make sure you guys are thriving, you’re growing, you’re not backsliding, everyone’s doing well. Could you talk about the importance of having somebody who, A, helps you track, but also kind of pushes you to be your best? Well, that has been a lifesaver because honestly,

well, I kind of learned it on myself because Andrew was good about pushing me and he would say, okay, well, did you meet with your staff about this or that? And I said, oh yeah, I didn’t quite do that. And so he was really good about reminding me that I needed to meet with my staff once a week or once a day, whatever it was, depending on the item.

But I found like, for instance, with my front desk girl, she was fantastic, but she was supposed to be following up on leads. She was supposed to have a lead list. And so every week I would call her and say, hey, how’s that lead list? And I would actually have Andrew on the phone with me.

And we would talk and she kind of would say, oh yeah, yeah, they’re good. And then finally, I think she got it. She realized I need a list. And so I think she realized Dr. Christ is going to ask me every week and I better get organized here.

And so she actually came up with her own lead list in her own little system, which was fantastic, by the way, and has helped us tremendously at the front desk. And anytime we go over the lead list, because I have several, I have about three employees that have lead lists, different kinds of lead lists, and she is fantastic.

I never have to worry about her lead list. The other two, I have to check theirs, but, and that’s the thing is I think you start to really hold your employees accountable. And Andrew helps hold me accountable and make sure that I’m doing everything I’m supposed to be doing. Because let’s face it, life gets busy, you know.

And I mean, I’m a mom and I’m a wife and I have all kinds of other things going on too. And so I want to have a thriving business, but you have to put the work into your business. And it’s nice to have someone there prodding me along when I get lazy. Now you’re one of these wonderful folks

where most of our clients, they actually come to the workshops, they also do coaching. And so you’re somebody who’s been to the conferences, you do the weekly coaching, you’ve seen the whole experience.

I guess, some people describe our coaching system as life-changing or they focus on the numbers. How would you describe how the one-on-one coaching in conjunction with the conferences has impacted maybe you and or your business? Well, the first time that I ever met you, Clay,

was at that first conference in Tulsa. And that was an incredible conference. And I was so impressed with just the whole thing, just the professionalism, you as a person, your business, your work ethic, and really just who you are.

And I was very impressed with all of that. And I thought, gosh, you know, this might be someone that I would really consider working with, like maybe he could really help me. And that’s really what got me interested because I was so impressed with just the professionalism of all of it.

And I learned a lot. I come about once a year to a business conference and I’d like to come more, but every year I try to come with my marketing girl with me. And we always learn something. We always learn something.

And I think next year I’m going to bring my husband because he really needs to come too. And he’s been going along with this with me. And he’s thinking, wow, this is really working for you. Maybe I need to come. So we’ve loved it.

So if somebody is watching right now, they’re on the website, they go to thrivetimeshow.com, they’re thinking about scheduling a free consultation or they’re thinking about coming to a workshop. What do you say to somebody out there that’s on the fence, thinking about coming to a conference

and or scheduling a free 13 point assessment? Well, I say absolutely do it, absolutely do it. And I will say that it’s a process. It doesn’t happen overnight. But if you stay the course, you’re going to see results because I’m absolutely convinced. Dr. Christ, thank you for allowing us to take up some of your valuable time today. I really do appreciate you. And I can’t wait to see you in person here soon. All right. Thanks so much, Clay. Take care. Bye-bye.

Hi there. My name is Stephanie Pipkin. I am 24 years old and I own Black River Falls Cleaning Services. We opened in April of 2019 and it is now mid-June of 2020. So I wanted to talk today about the success and growth I have achieved by implementing the Proven Path with Clay Clark’s team and my business coach Luke from Thrive Time. It has been insane to say the least. I started working with them in mid-February of this year so we’re about

four months in of working together and it has completely transformed my business in pretty much every facet. So I’m gonna check my notes here. So in four months my leads have tripled. I was getting probably like two leads a week now I’m getting more in the like 10 to 15 leads a week. I have doubled my number of employees. I’m now hitting the highest revenue weeks in the history of the company, week to week it seems like.

We went from about six appointments a day as our highest in February to now 14 to 15 appointments a day. And hiring quality employees has become much simpler and less stressful by using their systems for hiring. I typically only get maybe two complaints a month if that and everybody shows up to work. I just have really high quality employees now, especially in something people

typically consider a high turnover type of work, you know, cleaning houses, cleaning businesses. I have amazing employees now and I get rid of the ones who are not so amazing and bring on new ones because of group interviews and interviewing every single week. It’s just been great and I don’t waste as much time on low quality candidates anymore. I have successfully gained our second largest commercial client and this was during COVID. So again, I started working with Luke and Clay in February and then COVID hit in mid March or so. So for the entire month of April, we were shut down

residential, April and May, I believe. And so despite that, and again, being a new business and all this stuff, I mean, we came out of COVID like stronger than ever. And now hitting our highest numbers in the history of the company. It just leads, just piling in. And the beauty is when people call us, they’re already sold because of our Google reviews, our online presence, the no-brainer offer that we now give to our clients, which is,

you know, if they book their second appointment within a month of the first, they get 50% off. And again, they’re just ready to book. I hardly have to do any work, it feels like, sometimes to actually book people. So that’s amazing. So every week I meet with Luke and it’s awesome. Um, so, uh, every week I meet with Luke. Um, and it’s awesome. Obviously I’m in Wisconsin. He’s in Oklahoma, but we have a great time. I know I can text him at any time, call him at any time with any issues I’m having, especially when covid did hit. They were so helpful in helping me get the PPP grants and everything settled

away there and really pushed me to make sure I was on the ball in getting all of the grants that I was possibly able to, which was amazing. So they’ve just been such a wealth of information and when I’m freaking out because, you know, a burning fire is happening Luke’s there to calm me down and you know back me off the cliff edge and it’s just awesome to have him you know as a resource there. Worth every penny I mean

I’d pay him a million dollars a month if I can and maybe someday I’ll be able to but I would just say go for it if it it seems like a good fit, just go for it. Do what they say, even if you think it’s stupid or ridiculous, just do what they say because it’ll work. You know, people, when they look at my business, you know, people in my town, they think I’m just you know things just happen for me and you know maybe I am lucky but it has a lot to do with hard work and you know perseverance and you know working till you cry sometimes that’s just being an entrepreneur which if you’re a business owner you understand that but it’s having this

these systems in place of you know of course I course I’m going to be successful. It’s an absolute because I have all this stuff in the background happening and I have Luke and Clay and everybody on their team working really hard to make sure that I’m a success. And I can tell that they are just so excited every single week when I’m having all these wins and things like that. They’re so excited for me.

So it’s the best thing ever and I would suggest to anybody to work with them. So sorry for the long-winded reply, but I just had so much to say and I could go on for hours probably about how amazing they are. But thank you to Clay and Luke and the entire team there, everything you guys have done for me and I am so excited to continue to work with you for years to come.

Clay Tlark is here somewhere. Where’s my buddy Clay? Clay is the greatest. I met his goats today, I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy is like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. He is best-selling author of Rich Dad, Poor Dad, possibly the best-selling or one of the best-selling business authors of all time.

And he’s going to be joined with Eric Trump. He’ll be joined by Eric Trump. We got Eric Trump and Robert Kiyosaki in the same place. In the same place. Aaron, why should everybody show up to hear Robert Kiyosaki? Well, you got billions of dollars of business experience between those two, not to mention many, many, many millions of books have been sold.

Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit as many other people. Now since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses, am I correct? That is true. And the book that that kick-started

it all for you, Rich Dad Pornhub, the best-selling author of Rich Dad Pornhub, Robert Kiyosaki, the guy that kick-started your career, he’s gonna be here. He’s gonna be here, I’m pumped. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees.

There’s not 50 employees. The Trump organization, again, most people don’t know this, but the Trump organization has thousands of employees. And while Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States, he needed someone to run the companies for him. And so the man that runs the Trump organization for Donald J. Trump, as he was the 45th president of the United States

and now the 47th president of the United States, is Eric Trump. So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build.

I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand?

I mean, look at it. And this is the man behind the business for the last, pretty much since 2015, he’s been the man behind it. So you’re talking we’re into nine going into 10 years of him running it and we get to tap into that knowledge. That’s going to be amazing. Now think about this for a second. Would you buy a ticket just to see Robert Kiyosaki and Eric Trump? Of course you would. Of course you would. But we’re also going to be joined by Sean Baker.

This is the best-selling author, the guy who invented the carnivore diet. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want a life-changing experience, you want to learn how to start and grow a company, go to Thrivetimeshow.com. Go there right now. Th to thrive timeshow.com go there right now thrive timeshow.com request a ticket for the two-day interactive event again the day here is

March 6th and 7th March 6th and 7th we just got confirmation Robert Kiyosaki best-selling author rich dad poor dad he’ll be here Eric Trump uh the man who leads the Trump organization it’s going to be a blasty blast there There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible and there’s somebody out there right now You’re watching and you’re like, but I already signed up for this incredible other program called smoke your way to thin I think that’s gonna change your life? I promise you,

this will be ten times better than that. Looks like I picked the wrong week to quit smoking. Don’t do the Smoke Your Way to Thin conference. That is, I’ve tried it, don’t do it. Chain smoking is not a viable, I mean it is life changing. It is life changing. If you become a chain smoker, it is life changing. It’s not the best weight loss program, though. Right. Not really.

So if you’re looking to have life-changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antis, I’m Clay Clark, reminding you and inviting you to come out to the two-day interactive Thrive Time Show Workshop right here in Tulsa, Oklahoma. I promise you, it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.

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