Clay Clark Client Success Story | “I’ve Learned About the Importance of Being At the Top of Search Engines & It’s Really Changed Our Business! Systemization & Processes.” – Doctor Timothy Johnson (Ophthalmologist)

Audio Transcription

Hi, my name is Tim Johnson. I’m the owner of Tuscaloosa Ophthalmology as well as Southern Eye Consultants, two ophthalmology practices in Tuscaloosa, Alabama. I’m a client of Clay Clark. He asked me to answer a couple questions. The first question was, how did I hear about Clay Clark? I am a big fan of business podcasts and His podcast popped up as a recommended listening. So I started listening to the podcast I was a little suspicious or skeptical because I thought there was gonna be like an up charge or an upsell

But the idea of the month-to-month Cancelling really appealed to me and I kept waiting for the shoe to drop and for the upsell or for the scam to Come in, but it never did. It’s very legitimate. Since working with Clay, I’ve gotten a much firmer grasp on how business works, even in medicine,

business is business. I’ve learned a lot about marketing, especially how Google reviews work and how important that is. That’s very important, even in medicine. At least once a week, if not every day, I get a new patient because somebody googled eye

doctor in Tuscaloosa or ophthalmologist in Tuscaloosa and you’d be amazed how many patients just look for an eye doctor that way. And so he’s really changed our business. Our business has grown a lot, maybe 15 to 20% this year. And so we’re really grateful for the things he’s done for our business. And the last question was, when did I perfect the laugh?

I would say that you can never perfect the laugh, you just keep working at it and it just keeps getting better and better each day. But you got to keep working at it. Thanks. Hi, I’m Dr. Mark Moore. I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year.

One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40 to 42 percent increase month over month, year over year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers.

Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services, you’re choosing to use a proven turnkey marketing and coaching system that will grow your practice and get you the results that you are looking for. I went

to the University of Oklahoma College of Dentistry, graduated in 1983, and then I did my pediatric dental residency at Baylor College of Dentistry from 1983 to in 1985. I established my practice here in Tulsa in 1985. I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it.

My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic,

I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan.

He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is

worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic. Hi, my name is Tim Johnson. I’m the owner of Tuscaloosa Ophthalmology as well as Southern Eye Consultants, two ophthalmology practices in Tuscaloosa, Alabama.

And I’m a client of Clay Clark. He asked me to answer a couple questions. The first question was, how did I hear about Clay Clark? I am a big fan of business podcasts and his podcast popped up as a recommended listening. So I started listening to the podcast. I was a little suspicious or skeptical because I thought there was going to be like an upcharge

or an upsell. But the idea of the month to month canceling really appealed to me. And I kept waiting for the shoe to drop and for the upsell or for the scam to come in, but it never did. It’s very legitimate. Since working with Clay, I’ve gotten a much firmer grasp on how business works. Even in medicine, business is business. I’ve learned a lot about marketing, especially how Google reviews work and how important that is. That’s very important even in medicine.

At least once a week if not every day I get a new patient because somebody Googled eye doctor in Tuscaloosa or ophthalmologist in Tuscaloosa and you’d be amazed how many patients just look for an eye doctor that way. And so he’s really changed our business. maybe 15 to 20% this year. And so we’re really grateful for the things he’s done

for our business. And the last question was, when did I perfect the laugh? I would say that you can never perfect the laugh, you just keep working at it. And it just keeps getting better and better each day. But you gotta keep working at it.

Oh, look at this cute baby. What a great baby. Quality baby. That’s a healthy baby. Ripe Nation, on today’s show, I’m very excited for you to hear this success story about this wonderful couple that, Sean, I would describe them as they are killing the game in the most nonviolent way possible. They’re killing the game. Yeah. And the most nonviolent way possible. They are blowing up in a good way. Folks, I’m telling you, these folks are really growing their business, and what makes them great

is they’re really kind, hardworking, diligent people, and we’re honored to serve them. We’ve got Jenny and Mike here joining us. Jenny and Mike, welcome to The Thrive Time Show. How are you two? Hi, thank you, good.

We’re doing well. Okay, now I’ll start with you, Jenny, because frankly, Sean likes you more, and I’m just kidding. So let’s start with you. So how did you first discover us and the business coaching that we provide?

So I was listening to different podcasts about business. I was starting up our business. And so you were the first one to pop up on our podcast on Apple. I think Apple is what I was on. And so I started listening to you. I got on your website and I was just a little girl starting a business.

And I said, I’m going to ask this guy to be my coach, and I don’t think I’m gonna get a shot, but sure enough, within a week, he called me. Now, who is this cute, cute child here? But Micah, who is this cute kid here? It’s Lennon Rose.

She is about to be 10 months old. I hate to do this to you, but can you kind of hold up the baby to the camera a little bit? This is probably, oh, look at this cute baby! What a great baby!

Quality baby, that’s a healthy baby. Okay. So, Mike, can you tell us, what’s the name of your website there? I think people want to look you up and verify you’re real people that don’t just happen to have a cute baby. Yeah.

Our website is newconcept.healthcare. Newconcept.healthcare. So, newconcept.healthcare. I’m going to pull it up right now, folks, so we can all verify that they’re not just a couple who’s taking advantage of the cute baby they have to get a podcast here.

This is a real couple, because I’m pulling it up here. So this is the website, it’s newconcept.healthcare. And can you tell our listeners, what services do you guys provide at newconcept.healthcare?

So we offer more functional medicine. So we offer IV therapies, we offer hormone replacement therapies. We also do acute care. We do pretty much everything, but we’re very much alternative.

So we believe in medical freedom, and that’s what we offer. And you guys, you reached out. Do you remember that initial consultation there? Do you remember, Mike, that initial consultation? Do you remember what that was like? Yeah, it was actually pretty overwhelming that we started in this business with absolutely nothing,

and we had the opportunity to work with five times. Yeah. Well, you know, the one thing I always try to do is, you know, my father, um, great guy, may he rest in peace. Uh, he worked his tail off like so many people do, and there was no real economic, um, results that was achieved from it. There wasn’t any, you know, he had the college degree. He’s working two jobs.

I remember he’s late thirties. He’s working at Domino’s delivering pizzas, working at Quick Trip, he worked at furniture stores. And I always try to look at every new client we have as though I’m talking to my dad, you know, because like, what would what would my dad, you know, what could he have learned at the age of 37 that could have changed the financial trajectory of his life? You know, I try to look at it that way.

And so you guys, I paired you up with Sean, you’ve been working with Sean, I believe Sean since October of 2020. Is that correct, Sean? I think that’s when they started their business. It wasn’t until about April of 2021. April of 2021.

And at that point, uh, from, from that point to now, uh, Sean, how much growth have you guys achieved from 2021 to now? Do you know that number? Yeah. I mean, we’re sitting at 2023 revenues were 821,000 and they’re in October of 2020, like they, they only had a few months, but they made about $95,000 by the end of

2020. And then we grew significantly that first year, about 375%, to $588,000. And we continued to grow there ever since, all the way up to where we’re getting close to the million-dollar mark at this point here, just like three years in. Jenny, how would you describe the growth? Would you say you’ve doubled? Are you five times larger? How would you describe

that? Oh, no, I definitely feel the growth. There’s been some growing pains, and you guys have helped us through that, too. So it’s been amazing. It’s been amazing to help people, because that’s what I’m passionate about. And you guys have really helped us expand and tell people what we’re about. So step one here, we did this with all the clients, I’m gonna walk people through the steps. We really needed to nail down your branding.

And that’s a big thing because, you know, branding is to humans what clothing is. So as an example, you know, you wake up today, folks, if you run around and you’re streaking through life, you’re probably not gonna get a lot of conversations started. So we all have to be intentional about,

you know, what are we gonna wear? Are we gonna wear a tie? Are we gonna wear a polo? Are we gonna do makeup? Are we not? So people, they judge us based on our appearance.

And so we really had to get a website built. We had to optimize the online brand. Jenny, we do it all included for our clients. So we don’t refer you to another vendor. We do it all. Can you talk about the impact that that has made on the business?

Oh, for sure. Just the website itself, it looks so great. We would have never been able to make it look that great. The way y’all optimize everything and keep us, you know, with Google, just, you know, where people search us and we’re the first people that come up. And that’s actually how we’ve established our business and started offering some of the things that we offer is because of the tags that we have. I didn’t originally start off as doing IV therapy, but

due to people Googling, you know, health care functional medicine, I had three phone calls in a week that said, hey, do you offer IV therapy? And it was very interesting. And I was like, well, no, but I can. And so it was because of you guys that that kind of snowballed and took effect. So yeah, there’s a lot that you guys have done for us.

Now, Sean, we’re working with these wonderful clients here. I’ll pick on Mike here. You know, you always say great things about Mike and Jenny. What makes them good to work with? Because I want to make sure for anybody out there if you go to ThriveTimeShow.com I can consistently offer a free 13-point assessment. I’ve been doing that since 2005.

I do it without reservation. There’s no obligation, but there’s usually about one to two knuckleheads a week that will fill out the form and probably 20 really great people that fill out the form. And then we only take on 160 clients, and so I don’t want anyone to waste their time. What makes Mike so great to work with. Well, Clay, I mean, you, when I first started coaching, you taught me about these, you know, these two types of business owners.

There’s the happy hopers out there, and then there’s the diligent doers. And I think these guys are a great example of the diligent doer. They continually apply effort to work on their business, not just in their business. They consistently show up to their meetings. They track all of the critical numbers of their business, and they’re aware of what’s going on with all of their employees. They’re paying attention to all the little things going on.

They’re keeping all the plates spinning, and they ask great questions. They actually really do make a great effort consistently to apply our systems and help their business grow. It’s been working. So step one, we get the branding nailed down. That’s the website, the print pieces, the logos, the business cards.

But then you have to develop that online reputation. Now that can be a tough thing to do, Jenny. And I’ll just, I’m not, this isn’t a backhanded compliment. I’m just saying, but for people that are humble and very kind of which I would put Jenny in that category, sometimes asking for reviews is more difficult

because you almost feel like you’re self-promoting. I’ve never had this conversation with you, but when you, has that been difficult for you to ask people to give you video reviews and Google reviews after you provided the service? Or was that easy for you to do?

It was not. It’s not easy. It still isn’t easy. It is. It’s difficult because you feel like you’re begging for something even though you know you did the right thing.

So it is. It’s difficult for me. It’s just my personality type. But we get it done anyways. I’ll find this for the diligent, kind customers we work with, it’s very difficult sometimes to ask for those objective reviews from real customers.

And I find that from my clients I’ve worked with that are sort of like self-described barbarians. I had a guy years ago I worked with, I won’t mention his name or his industry, but I’ll just say he’s obsessed with physical fitness. And he told me, he says, I’m kind of a business barbarian. You tell me what to do and I will slay the dragons.

And I’m like, okay, you need to get Google reviews from everybody you’ve ever, you know, worked with and he’s like, oh, I’m on it. And this guy’s just shamelessly calling through his phone and just lighting people up going, give me a review. Come on, give me a review. Why would you not give me a review?

I’m like, go ahead, dial it down a little bit. You know, so again, you guys are humble, diligent doers. You’re the ideal person here. So I appreciate you sharing that. The next thing we had to do is we had to create a no brainer. Now a no brainer is an offer so good, so amazing that people simply cannot say no to it.

Now, I won’t mention the name of the company, but I worked years ago, and I still work with this company. They’re a medical company, they’re doing well now. And for whatever reason, they put on their website, first initial consult, 497. And he went to one of these like borderline

spiritual motivational conference things where Jesus isn’t described, but they kind of talk about metaphysical alignment and getting your woosah, getting in your groove, alignment, no friction. And he came back and he’s like,

Clay, I believe in the seventh, the number of completion. I go, I agree. He says, four is the number that’s urgent. I’m like, okay. Not, and I go, what? He’s like, I don’t want tire kickers.

So I’m gonna do 497 for my first consult. That way I don’t deal with the tire kickers. And I’m like, doc, I love you so much. You’re a doctor, I love it. You don’t have any customers though. That’s why you came to me.

You don’t have any customers. So why don’t you do a first free consult? Say, I’m not going to do it. I’m going to kick out Sean the tire kicker. I’m sure you’ve never seen this with a client. Oh, never.

And so now what makes it worse is his wife also went to the Metaphysical Alignment Motivational Jackassery Festival, and she was like 497 is the number. I had a dream about it. I’m like, yeah, you probably talked about it all weekend. You probably are subconsciously thinking about it. You’re probably creating a neural pathway related to 497. And so anyway, after about a year, he finally says, okay,

I came to your conference and I saw a person that did the first consult for a dollar. I’m going to go with that. And now his business is blowing up. Could you talk about your no-brainer, your first consult for a dollar? How has that helped you having that no-brainer offer? Yeah, so it gets people in. And so when we get people in, we know that we’re doing a good job and we know that we’re trustworthy and our health care is superior to most. So just getting people in for that dollar because a lot of people are, you know, they’re nervous about going to the doctor or they don’t

trust health care system. And so they know that they can come in, they’re only going to spend a dollar. They can figure out whether or not they trust us, figure out whether or not we’re the place for them. And we know 100% of the time we will be. So it’s really helped us just get people in and get people to trust us more. Now once somebody fills out the form, folks, again, there’s a linear pathway here. I’m trying to give you a visual here.

So you establish your revenue goals, you figure out your numbers to break even, you figure out how many hours a week you’re willing to work. Even though you have a cute baby, you got to figure out how you’re going to get it done. Step number four is you define your unique value proposition. What makes you unique? And that’s something you and Sean have worked on together.

You improve your branding. Now you’re coming in contact with humans. Business is a contact sport. I love this part. That’s when you start marketing, you launch your marketing, you have your online ads, you optimize your website,

you begin to come up top in the search results. You start to get leads. Do you remember what it was like, Jenny, when you first got your first online lead? Do you remember the first one where you’re like, it’s working?

Do you remember that moment? Yeah, it was almost like we wanted to, well, we did celebrate because it finally had happened. And then as soon as the first one came in, the second one came in. And like I said, it was almost a growing pain experience. We’ve had so many leads so fast. So it was great.

And we still celebrate every lead that we get. Now Mike, the next step is you have to make sales scripts. We recommend to every client that the calls are recorded for quality assurance. You have a sales script, calls are recorded for quality assurance. You have a one sheet that tracks your pricing, you have pre-written emails, you begin tracking. Sean’s always bragging about you guys with tracking.

Mike, how has it helped to have tracking in place where you can see, how does that help you? Well, it’s really a good benefit because at the end of the week, you know what your income was, you know what your leads was. So wherever we’re lacking in, we can quickly adjust and make that adjustment to make it work for the next week. Now, when you, if you don’t have tracking, uh, folks, this is a true story. It’s kind of a sad

story. So I’ll, I’ll speak in generality. Sean, I talked to a guy the other day and share terrible story, long time client, and he got motivated. He said, he set up a trade show. He didn’t tell me he’s doing that. It’s fine. You don’t have to tell me, but he set up a trade show. I think he’s going to try to surprise me with the fruit, the trade show. So he set up the trade show and he gets on the call. His energy is kind of off and I’m like, are you okay?

Yeah, dude. Fine. What’s wrong? Hi, just, I don’t know. I’m like, you’re late. We’re getting, you know, 10 to 15 leads a week.

It’s very consistent. Revenue looks good. He’s like, yeah, I’m in a tight spot. We are a tight spot. We’re in a tight spot. He says, I did a trade show.

You did a trade show. I got roped into four. I did a thing where you get the billboard, you get the trade show, you get the magazine ad. And I did the trade show and we got no leads. And I go, what kind of trade show did you do? And he says, well, I went to the whatever trade show. And Sean, what I find is that there’s the emotional excitement about being on the

billboard, being on the magazine cover, be, you know, and he got called by one of these kind of scam. I call it a scam mockery or jackassery. They call you and they go, boop, boop, boop, boop. Hey, is this Sean? Yeah, this is Sean. Sean, yeah, we noticed that you have

an incredible healthcare company and we wanna honor you by giving you the Yadda Yadda of the Region Award. It’s the Yadda Yadda, it’s a prestigious award. We’d like to meet with you. Can we meet with you?

Yeah. So now I meet here. Now Sean, again, we’re on the phone, but I still like the phone voice here. So now Sean, so because we’re so honored, you know, we’re inviting you to a plated dinner to honor your just your honor, your honor, this greatness,

humbleness, and it’s going to be a thousand dollars a plate for you and your wife. And did you want four seats or eight? Most people do eight. Oh, I guess just for four or four. And that does include a glossy magazine feature. And we’ll just call it like Missouri local top doctor Jack Assery. It’s a great magazine. Oh. And you’re also on the, you’ll be on a billboard.

We’ve teamed up with the billboard. It rotates through your, you’re going to see your, oh hey, don’t get too excited. And just because we’re honored. We’re not, you know, again, we’re just honored. Now, do you want to do the four, four tickets, sir? Yeah, absolutely.

Now, the way it works is it’s going to be four payments of 4,000 for a total of 16,000. And that’s, no, I’m serious. And now they’re in the trade shows. And he’s going to the trade show. And there ain’t nobody there. There is nobody there.

To be technical, nobody was at this trade show. I mean, everybody was not at the trade show. He’s got photos of like him and his wife and his team in an empty booth. And he’s got a magazine and no leads are coming and he was so excited to tell me. I’m sure you’ve never encountered this sort of thing, Virginia.

Have you, you know, Jenny, have you ever seen a situation where that sort of shamockery advertising has been entered into your world in some capacity? I’ve been there. I’ve been exactly where, what you’re talking about. And I’ve set up everything and paid employees and I felt like I was nothing more than a free pin show.

The only people that were there were people looking for free pins. Oh, I know. And it feels terrible. And then you kind of have to sell it to yourself all day. Guys, we’re getting our name out there. Sean, can you pass the megaphone back there?

Right behind you. Yeah, because I always tell people, if you want to get your name out there, what you do is you just run outside and say, all right, come visit New Ponce Health Care. And people go, why are you yelling at me?

I’m trying to shop for my groceries. New Ponce Health Care. Get my name out there. Get my name out there. And that leads to buying Frisbees, branded Frisbees, Goozies. You know what I’m saying?

Branded pens. Yes. All of a sudden, you buy these things. Sean, you know what I’m talking about. Oh, yeah. Okay.

So now we have to do, and I’m going to show you, this is kind of the back end of one of my companies called Elephant in the Room. And you do a search for eitrlounge.com. And then you go to forward slash staff. I’m not going to give you the password, folks, but you log in. And these are all the systems needed

to run the haircut chain. Now, one thing I thought was very interesting is Truth Social, President Trump’s social media platform. The other day, they were disclosing, Newsweek was disclosing the revenue of it. Wow.

And I just want people to know this, because I think, and I just, full disclosure, I’m a very conservative person. But I just want people to see this. This is just something to look at. Truth Social, they declared in their filing that they did $3.3 million of revenue and had $49 million of losses, which by the way, that’s very normal for a tech startup company.

Their users are going up and they’re having an after, there’s like a reaction in the marketplace. People are actually putting more money in, they’re investing, the stock price is going up. But I don’t know anybody that I’ve met in my life, I’ve never met a client that can afford to bring in $3.3 million and lose $49 million. So like for my haircut chain, we have five locations, we bring in more than $3.3 million

and this just in, we don’t spend $49 million. So we have to, we call it a lean startup. You got to keep that thing lean. And so when you go to eitrlounge.com forward slash staff, every document needed to manage the business is here. So the opening checklist for the manager, you click here.

Boom. This is what the manager has to do to start the day. Everything is documented. And that’s kind of where we’re at right now with Ginny and Mike’s business. We’re in the process of building all those checklists.

Yeah. Sean, what kind of checklist have you built so far? Oh, man. We have a whole page. Their staff page is pretty built out. We’re really getting there.

I think more right now, it’s getting, correct me if I’m wrong, we need some managers in there so we can free you guys up from the business. We have a lot of the worker level systems. We’re just now working on more of how do we get those manager level systems and find those high quality managers. Now, let me give Jenny a little mentor moment here.

This will be helpful for you. I’m going to hop on a flight in about two and a half hours, three hours to go to Denver, right? And I got to go to Denver to meet with the founder of Oxifresh.com. This is a brand we’ve worked with and helped them to grow to 550 locations now. 550 locations, okay? And if you type in carpet cleaning quotes, we’re the world’s highest rated and most reviewed company in the world, in the world. Okay.

274,000 reviews. We’ve been holding this idea in our mind for 15 consecutive years. I’ve been working on this, Sajan, before I met you, we just were grinding, okay? Yeah.

And the biggest challenge that the locations have is managers, finding a good manager. And I tell people this, and it never goes over well, but hopefully eventually it will. I’ll keep refining it, refining the idea. The kind of person that enjoys conflict but also likes people is a good manager.

Let me try that again. The kind of person that enjoys conflict but also likes people is a good manager. And I have found it’s not so much trainable as it’s findable. So as an example, we’re getting ready to head out to Denver. Sean, you know my personality type. You know that I have to pack all this stuff to get ready to go.

You saw my suitcase out there? Yep. How many times do you think I’ve followed up with the people involved in the trip so far before leaving? Oh, man, it’s probably on your to-do list and you’ve checked it off like probably at least five times today, I would think. And what kind of things do you think I might have put on my checklist to travel to Denver? First off, just making sure that the timing is working, making sure that you have all

the stuff that you need, making sure that you have double of the stuff that you need in case something gets broken. Making sure that the people who are there know you’re coming and when you’re going to be there. Keep going. Do you think I’m checking a bag?

Oh yeah, you’re probably not checking a bag. There it is! Because you’re going to get lost. Right! No. And am I, do you think I’m catching a flight a lot earlier than I need to be there?

Way earlier. Yeah, if I’m having a meeting tomorrow, which I am, I’m leaving today at 1230. That’s the sort of paranoia that makes management possible. So I have literally called, I said, all right, I’m getting on the 1230 flight. We’re meeting tomorrow.

I should be in by like four o’clock Denver time. Our meeting’s tomorrow. If that flight gets delayed and the next one gets delayed and the next one, I’ll still be there. I’ve got backup phone chargers. I have a rule, everybody going with me.

You cannot check a bag. I want to check a bag. Can’t check a bag, why? Because it could get lost. This is real. I’m not, I’m completely paranoid.

And that is the paranoia is what makes the businesses run. And I ask my staff every day, guys, elephant in the room, did you guys get a review? And they say, yeah, we got a review. You asked me 10 minutes ago. Okay, I’ll talk to you in four minutes. You hear me say that, I’ll say I’ll talk to you in five minutes.

And I’ll do it, and it’s a follow up of, because I have to make sure that the checklists are being followed, the reviews are being followed. We’re a licensed business, people don’t know that. Haircare, you’re licensed by the state, so we have certain cleanliness standards. We could have random people from the state show up. So we got checklists.

And I follow up, and it doesn’t bother me to follow up with the same adult who’s in their 40s six times within a 50-minute span of time. It doesn’t bother me. But most people, that bothers them. Yeah. And so have you found that, Jenny, that a lot of people don’t like to follow up? Have you found that, or is that just something unique to me?

I’ve found that they don’t like to follow up. No, people don’t like to follow up. It’s almost like an awkward communication thing that people try to avoid, yeah. And it’s not necessarily that you’re being mean or any type of way, but I feel like that’s probably the way that we feel when we continuously follow up, like we’re having to step on people’s toes, but really we’re not. We’re just getting the job done.

So my mentorship moment for you is it’s probably the same feeling you have when you ask for reviews. Yeah. It’s probably the same. So, and I’m just saying, and then, and if, Mike, did you ever play football or a sport of some kind?

Yeah, I used to play soccer. Okay, soccer. So like when you, what position did you play? Goalkeeper. Goalkeeper, okay. So is a goal, this is a great, great example.

I didn’t know you were a goalkeeper, but when you’re a goalkeeper and someone’s kicking that ball at you fast I mean just the balls coming in there. I mean people can really kick a soccer ball fast There are certain people that want to be a goalkeeper, but they kind of avoid the ball They try to hide from it. They flinch you know I’m talking about but you actually would lunge into it am I correct, right?

I mean you’re aggressive right. I mean you’re like you had for some reason you enjoyed it. Yeah Getting hundred miles an hour fastball. Have you ever seen somebody who tried to be a goalie? I’m not looking for a name here, but somebody who would kind of hide from the ball? Yeah. This is the same thing for management.

Like as a manager, you have to want, like you have to sort of seek out conflict, but like people. So I’ll say things like, okay, it’s eight o’clock. I need to make sure you put out the flags in front of the elephant in the room store today, Mr. Manager, put out the flags that draw the attention by the road, put out the flags and I’m going to call you in 10 minutes to follow up.

Call him in 10 minutes. Are the flags up? Can you send me a picture? They’re like, do you not trust me? Absolutely not, I trust nobody. Go ahead and send him.

And then I’ll call him back 30 minutes later. Hey, did you get Google reviews? Yeah, we got one Google review. You know, the quote is 10. Yeah, I’ll call you back in two minutes. Call him back, hey, did you get a review?

It’s been two minutes. I know, I’ll tell you what, I’ll call you back in an hour. My whole day is just following up. And then over time, the culture happens where people go, he’s gonna follow up.

And now the people that like the follow up, like to work there and it’s become a great thing. And that’s where we’re kind of at right now, I think is we’re getting into the follow up phase. Do you have call recording in place there, Mike? Do you have the call recording

for quality assurance installed yet? Yes, we do. And are you learning some things? Yes. It is very hard to train people on recording. It’s serious.

Yeah. Okay, that’s something we gotta do. Now we’re just going through the workflow and then the wowing the customers. What Sean is saying is that your patients are consistently wowed.

Now I don’t know if that’s because Sean is your hype man or if that’s a real thing, but it seems like people are actually wowing. They’re being wowed right now. People, when they come in, this is, if you look at the workflow, they buy something.

Right here, we have to wow them. You’ve got to create that wow moment. And again, if you want to download this diagram, folks, just go to thrivetimeshow.com forward slash millionaire thrivetimeshow.com forward slash millionaire. You can download it from my newest book called

A Millionaire’s Guide to Becoming Sustainably Rich. You got to create that wow moment. I mean, amidst the checklists and the tracking, at some point here, you’ve got to create a moment that wows people where they go, wow. So I’m trying to get everybody’s creative juices

flowing here. So if you have a restaurant, I work with a restaurant in Florida right now, a great restaurant. They say, welcome in, is it your first time? They say, yeah, it’s my first time.

Oh, well, hey, you get free appetizers on us today and one free adult beverage, welcome in. And that every time it’s that, wow. And then when you come back later and ask for a review or hey, what entree do you want? Guess what?

People become generous with how they buy. Another example, I work with an auto auction. The auto auction says your first time that you buy from the auto auction, you only have to pay a dollar more than the actual cost of the vehicle just to wow people, to get that going.

I happen to work with a carpet cleaning business, carpet cleaning business, and what they do is they say, hey, the first time we clean your carpet, we’ll be any competitor’s price and it will be at least half off of our normal price. And they go, okay, great. You’ve got to have that wow moment. What are you guys doing, Jenny, to wow your customers there?

Well, there are things that we do. We will oftentimes give samples of certain things because we know they work. We have a lot of supplement sales that we do. Again, the dollar consult is a wow moment because we will spend some 10 to 15 minutes explaining

how we’re different. And I feel like they’re wowed because of that. Also, our services are so much different. We spend time in the room with our patients. We listen to them. They’re not just a number.

And a lot of times people have never experienced that. So there’s a lot of wow moments, I think, for all of our patients. I understand that 59% of your customers are now from word of mouth. Is that accurate?

Yeah. That’s huge. Yeah, well, and with the customer acquisitions cost too, I’ve heard you say this before, Clay, that if you’re advertising and you’re doing a good job wowing at the same time,

they compound each other and you’ll end up having two to three word of mouth referrals from those patients that are wowed for every one lead you have from advertising. We measured and tracked that they had this last year. For every dollar they spent on advertising, they were able to bring back in $4.61. So that’s a 461% return on their marketing investment. It’s incredible stuff.

And the great news is, as we build these systems, if you guys ever wanted to franchise or license or open up multiple locations, if done properly, you should be able to scale it. It should be very repeatable, very duplicatable. Other things you guys have done, you’ve implemented a database to keep track of your customers, you’re gathering objective video reviews. You guys are really checking all the boxes.

I’d like for you, if you can, Jenny, here, to give a word of encouragement for any of our listeners out there that are a little bit on the fence right now and they’re going, you know, I have thought about scheduling a free consultation but I don’t know, I hear it’s $1,700 a month. And can you maybe explain your thoughts,

what you’d say to anybody who’s a friend of yours or family that asks you about the value about the business consulting? Oh, well, I would say that the $1,700 a month is an excuse not to have someone to mentor you It’s kind of like being in a gym when you need a trainer

We’re not always perfect and business owning is not easy and you need a mentor I’ve never missed the $1,700 a month even when I was only six months in when we started With you guys, I’ve never I’ve never even considered it a loss It was it was scary at first to make that, but that wasn’t an excuse. I knew I needed someone to guide me through this. And you guys have guided us through this through the entire thing, through employees, through

income, through spending, through all of it. And we come through so many problems. There are a lot of problems that are established when you have a business. I mean, you become very overwhelmed very fast, and you need somebody that you can call who’s successful, who’s been there that says, you’re not crazy. This happens to all of us.

Here’s what you do about it. It’s been the best decision that we’ve made. Final question I have here for you as far as, um, having a turn, like a one-stop shop. Years ago, I hired a business consultant who was great. And he would say things like, and I’m not ripping him. I’m just telling you what would happen.

He would say, Clay, you got to work on your business and not in it. I’m going, that’s true. He goes, you got to delegate to elevate. That’s true. Clay, your website is not optimized. And I’m going, this is great, fresh perspective.

I go, Bruce, could you help me optimize? No, I don’t optimize. Could you help me work on it? No. Could you help me make a checklist? No.

Do you help me with the print pieces that I need to make? No. Can you make a video? No. Do you help me with my online ads? No.

Clay, and he would use to, he was kind of an Eastern, he’s a Northeastern American guy. And he used to say, Clay, baby, let me tell you what. I don’t make print pieces. What am I, a print piece guy? I’m not a web guy.

We know what I am, I’m a work on the business guy. You gotta find a good web guy. So every meeting we would have would result in me having to find another vendor to pay another $8,000 to build the website, 4,000 to make the video, 5,000 to do, so every time you give a recommendation,

it would lead to another cost. Can you maybe explain the value of having a flat monthly fee? Yeah, I don’t have to ever worry about it. I know if I need the website updated, it’s a text away. I know if I’m having trouble with an employee, it’s a text away.

I know if I need financial advice, it’s a text away. Again, we meet every single week and all our questions are answered and we’re held accountable to what we need to be held accountable for. It really works for us. Jenny and Mike, thank you guys for your time so much. I really do value your time.

I appreciate you guys being here today. And on part two of today’s show, we’re going to tee up another success story because we want people to know it is possible, despite the financial jackassery plaguing our nation right now, it is possible to become successful and you guys are a living example of it. Thank you guys for bringing your baby on the show. We’ll talk to you soon. Hey, this is Dr. Jay Schroeder from HealthWorks Chiropractic here in Franklin just outside

of Nashville and just wanted to record kind of my experience with Thrive over the last 16 months I think it’s been, almost 18 months with these guys. They have really helped me turn my clinic around, my clinics around. I came to Thrive in February 17. I can say 16 months later I don’t know where we’ve been without these guys but I know where we’re at now. We’ve got systems in place that make the practices no longer reliant on me being there for them to be successful. That was

a huge goal of mine when I first talked to them. We’re working towards our financial goals where we’ll be there probably within six months and my stress level has gone down. I’ll be going on vacation next week not worrying a bit about what’s happening with my two practices because I know the systems that we put in place is going to make them run as if I was there. So I don’t know what else to say but thank you guys. I love I look forward to my weekly coaching calls and it’s always something that I get out of those that I can plug in or talk to an employee.

And it’s just the 2%. You know, they talk about 2% all the time. You know, I improved my 2%. Again, I do it all at once, but that 2% over the last 16 to 18 months has made a huge difference for my life, my family, our practices, and again, just the stress level that we were at compared to now has been life changing. So thanks guys, really appreciate all you do and look forward to the next 16 to 18 months and beyond.

Thanks. Hey, I just wanted to take a minute to talk about Thrive 15 and what they’ve done for me. My experience with them started with a weekend seminar. I was just kind of feeling stuck and just needed something to light my creative juices and a friend of mine recommended I go check them out and I did and certainly nothing short of amazing that just that

weekend seminar as far as what it did for me but based on that I wanted to I wanted to learn more about what they could do to help me and there’s no doubt I without their help I don’t know if I would have got where I want to go and even to the point where I am now. If you are someone who is looking to start a business or expand your current business, I highly recommend you give these guys a look as they will at least give you an idea of what it’s going to take to get you from where you are now to where you want to go in the future.

I’m a guy with big vision and I just didn’t quite know how to get from point A to point B and they’re certainly helped me get to that point down the road. If you look at this board behind you, this is all stuff that they’ve made me think about, if you will. So, yeah, give them a look. I think it’ll be well worth your time.

The first time that I ever met you, Clay, was at that first conference in Tulsa and that was an incredible conference and I was so impressed with just the whole thing, just the professionalism, you as a person, your business, your work ethic, and really just who you are and I was very impressed with all of that and I thought, gosh, you know, this might be someone that I would really consider working with, like maybe he could really help me. And that’s really what got me interested

because I was so impressed with just the professionalism of all of it. And I learned a lot. I come about once a year to a business conference and I’d like to come more, but every year I try to come with my marketing girl with me

and we always learn something. We always learn something. And I think next year I’m going to bring my husband because he really needs to come too. Okay, Thrive Nation, on today’s show, I wanted to share with you a story about a good person

who’s growing a good business by treating their customers the way they want to be treated. She’s a long-time client. We’re honored to serve her and help her grow her business, and I want you to hear a great success story. So that being said, Dr. Stephanie,

welcome onto The Thrive Time Show. How are you? Hi, I’m doing great. Thank you so much, Clay. Well, first off, I’m gonna pull up your website. So tell all the listeners, what’s the name of your website so we can verify that you

are in fact a real orthodontist. Okay, my website is smileshollywood.com. Okay, smileshollywood.com. smileshollywood.com, yes. I’m going to pull this up real quick here. And as I pull this up, I’m going to ask you a little bit about your background because

you’re doing really well. You’re based in McKinney, Texas. When did you have that vision to become an orthodontist? What age were you when you thought, you know what, I want to become an orthodontist? Well, that had to have been when I was visiting my own orthodontist, Dr. Jim Bolli, who’s retired now, but was an awesome, great orthodontist and one of the greats, really.

But what’s funny is that I actually wanted to be a medical doctor first. And I used to go into his office and he’d say, Stephanie, you don’t want to be a medical doctor. You want to be an orthodontist. And I said, no, I don’t, Dr. Pauly. Why are you saying that?

And he started telling me all of the great things about dentistry and why it’s so great because you don’t have to deal with people dying on you. You don’t have to deal with sick people. You get to make people look amazing and beautiful by straightening their teeth

and you leave with happy patients. And you know, he talked me into it and I thought, that sounds like a great job. So that’s really how I became an orthodontist. And you’re in McKinney, Texas, right? So how long have you been an orthodontist in McKinney, Texas?

So I’ve been an orthodontist for 26 years. Practicing in McKinney. And when you went to medical school, what percentage of the time in medical school or dentistry school, dental school, did they spend teaching you how to market and or grow your own practice? Absolutely zero.

Zero? Zero marketing skills. Okay, okay. And so one of the great things that I love about working with you is, you know, we get to help you grow your business, but, you know, you get to be more of who you are. I mean, you get to help more patients

and help more people create great smiles. And then we get to do some of the nitty gritty stuff that maybe isn’t your highest and best use. And so I wanted to focus on some of the things we’ve been able to accomplish together over these few years here.

First off, from a branding perspective, I really do feel like your website is first class. And from when I talked to Andrew, you’re the coach who works with you, I’m always hearing that more and more patients are coming in from Google.

Could you talk about that? How much of an impact does it have having maybe a rebranded or updated website and Google leads coming in? It has had a huge difference, absolutely huge difference in our patient load coming in.

And you know, before I really wasn’t tracking really well, and that’s one of the things I learned from Thrive Time Business was how to track patients coming in, how to really see where they’re coming from. And at the time, I really didn’t know much about Google. And being an orthodontist for 26 years, I didn’t really know a lot of, I kind of went

through a time where I went through shock. It was really what I call culture shock because the old ways of marketing were not working anymore and because I really didn’t know about online marketing, I really didn’t, I was still doing, you know, phone book ads and magazine ads and all of these things. And so Thrive Time has really helped.

I started out with 97 reviews. Now we have almost 600 reviews. And you know, it takes a long time to get those reviews and you have to really work diligently. And you know, Andrew was amazing. My coach, he’s fantastic, really, really had to prod me sometimes because, you know, sometimes

I was like an old mule and just stuck my feet in and said, no, I don’t want to do that. And he said, trust me, it works. And I just kept going and he kept pushing. And I tell you what, it’s really working. We’re getting a lot of patients from Google and it’s fantastic. Now, as far as gathering patients from the Google search results, you know, there’s a

couple of things that have to happen. One, you’ve got to have the most content. There’s four variables. One, you have to have the most original HTML content or text. Second, you have to have the most objective reviews from real customers. Third, your website has to be in constant mobile compliance where we’re updating the

website to meet the current updated guidelines of the ever-evolving Internet. Then we’ve got to make sure your website is canonically compliant, where it basically follows all Google’s rules. How much has that helped your peace of mind, knowing that you have a team that’s helping you update your website every month and that you don’t have to do that? It is a huge relief, an absolute huge relief, because I know that these things are being

done. The SEO is being done properly. The backwriting under the website is being done properly and increasing and we’re relevant every single day. We’re relevant because I know these things are happening. And before, I actually was trying to do some of these things on my own. And, you know, I’m not the best writer.

And then I realized, why am I doing this myself? Because honestly, I don’t have the time. And so it’s really a great relief to know that these things are being done and that they’re working. And I saw, when I first started with Thrive Time, I was probably 11 or 12.

I was working with an SEO company at the time, and I was probably coming up 11 or 12, which is really the second page when somebody brings you up on the computer. But now I’m at two, I’m at three, I’m at four, depending on the keywords.

So I am more happy. And again, if we do a search for orthodontist in McKinney, Texas, we can find you right there in the top three. Also after you move past the three pack or the top three there, we can also find your site in the search results. And again, it’s not a result of luck.

It’s not a result of some sort of woo-woo plan. It’s specific, actionable processes. The next thing I want to talk about is just overall lead tracking and Dream 100 marketing. I think a lot of times people, not you, but other people, entrepreneurs, none of our listeners, we might market based on feel.

So if we feel like we’re not getting enough leads, we might feel the need to go market. And if we feel like we’re overwhelmed with leads, we might feel the need to not market. But one of the things that we try to teach to our wonderful clients like yourself

is the importance of implementing a consistent and implementable plan, a consistent and practical plan. Could you talk about the importance of tracking your leads and then also just Consistently doing those marketing systems like the dream 100 that that root So the dream 100 has really been a great addition. We were doing something similar to that but really not with The concerted effort and doing it a little more haphazardly and I really have noticed a

difference because when you are visiting dentist’s office and you are and you’re developing a relationship with them and they are seeing you on a regular basis every week or every two weeks, they, you know, the staff starts to remember you and so, you know, you never know a patient may come in tomorrow and you just drop by their office with a goodie today, you know, and then they are going to think of you whenever it’s time to refer for an orthodontist. And that’s really made a big, big change in our practice, too.

And we track every single one of those, so we know how many Dr. X sent over, and we know how many Dr. Y sent over. So we know our top referrers, and we know the ones that we need to kind of get to know better and help them send to us too. There’s somebody watching this right now who’s a doctor, a dentist, a lawyer, and they’re going, I don’t know if the Dream 100 works.

What do you say to that person who’s sitting down with you right now and they go, yeah, I just don’t know if that works. I say it definitely works. And you definitely do have to get out and meet the dentist yourself at least one time, even if you just, some of the dentists I couldn’t actually just go meet, you know, to have lunch, they didn’t have lunches,

so I just actually went by the office myself, I took a little goodie with me, you know, a muffin or something, and I’d go by, maybe right before lunch, and just introduce myself, and then when my gal would come by every week or every other week to deliver things to their office,

they at least knew who I was, I had introduced myself, and we found that we started getting patients that way. So it definitely helps. Now, next thing I wanna talk about is this hiring. And I don’t know if you’ve ever felt like this, I’m sure you have, it’s probably just me.

But whenever you have a garden that you plant, I’ll pull up a picture of a garden so we can all picture it in our minds. Whenever you plant a garden, there’s probably some initial excitement, you go, you know what, I’m going to plant these tomatoes.

I’m going to do it. I’m going to get after it. This is my year. I’m going to get the garden going. I’m excited. I’m going organic.

Let’s go. Well, what happens is, is over time, people stop pulling the weeds. They stop tending to the garden. Over time, the garden becomes like an overgrown monster garden. The garden starts to become something that looks like a mistake, something that looks like a uh-oh, something where your neighbor is there.

You’re going to mow that thing, and it gets bad. The same thing is true with employees. If you have a team of people that work for you on your payroll and you’re a business owner, it turns out that the average American today, for whatever reason, and I’m going to pull up some stats here so people don’t think I’m crazy, the U.S. Chamber reports that 75% of employees steal from the workplace.

What? That’s the U.S. Chamber reporting that 75% of employees steal from the workplace. You might say, really? Yeah, and 85% of employees, 85% of employees lie on resumes, meaning that they just make up

some statistic on their, they throw it on their resumes. 85% of employees are, again, are lying on their resumes. I’m pulling this up here, folks. But there are, there’s a certain group of employees that they just lie on the resumes called 85% of job applicants lie on the resumes and 75% of employees steal from the workplace. So in your business, you have a great staff and you

want to keep it that way. So you can’t hire the thieves. You can’t hire people that lie on their resumes. So that 85% of the population that lies on the resumes, they can’t work for you. And that 75% of the population that steals from the workplace, they can’t work for you either because you want to wow your customers. Can you talk about embracing the processes that we teach of the ongoing hiring processes and just always recruiting new people?

Absolutely. So we have taken on really the task of making sure that we have every single day and at any one time there is going to be an ad out there for any position in our office. And, you know, occasionally we’ll have somebody come in and we’ll have them, you know, just do a little affidavit or something.

And what’s really interesting is that even my employees, even when I’m not needing someone, my employees will be like, why are we having somebody come in, do a working interview? You know, everybody gets really nervous. But it actually also helps them get on their best behavior again.

So, but it’s like if you always have someone waiting in the wings, then should you have someone that drops off? Maybe their husband gets transferred and they’re a wonderful employee, but it’s just now they have to move and now you’ve got someone that you can hire, or if you have someone that’s, like what happened in my office where, you know, it was a inventory day and doctors weren’t there

and she decided to go work out and hang out with her boyfriend for five hours and then forgot to clock out, you know? So that’s called stealing. Yeah, and I, you know, and recently, and this is just real examples I’m sharing with people.

I’ve had some of my really, really nice employees, two of them decided to have a baby and start a family. And so I’m not going to hold an employee hostage. I’m not mad that they decided to move on. But you get to a place where if you’re not careful, folks, you’re going to find yourself in a kind of a defensive posture where you’re not going to be able to cover the appointments,

the obligations, the customers that are reaching out to you. So if you’re out there today, hiring has got to be a process and not an event. So again, just recapping, the branding, the marketing, the search engine optimization, the hiring, the tracking. I want to talk about retargeting ads. Retargeting ads, whenever somebody goes to your website, we’ve got to have ads that follow

people around the internet so that way people constantly see Smiles Hollywood, Smiles Hollywood, Smiles Hollywood, and that creates top of mind awareness. Can you talk about how important it is for you to know that you have a team of people thinking about those kind of things. So, again, you don’t have to. Absolutely.

And I think just being a Thrivetime customer really makes you feel like you’re taken care of in so many different areas, because I didn’t even know what those ads were when I first became a client. I didn’t even know. I remember thinking, I wonder how you get to have an ad when you’re going to your bank account, and then all of a sudden this thing pops up,

for some brand of sunglasses that you were just looking at. I thought, how do you get those ads? How do you even find out about them? And so these are the ads that you guys fix this up with and they’re fantastic. And I do know that they do bring in patients.

Now, coaching is an ongoing process. Every week, Andrew meets with you, every week. I know this might sound shocking for folks out there, but every single morning, our coaches have to meet with me at 6 in the morning. And I ask them every morning, I say, how’s your client doing?

And I go over all 160 clients. It’s a real thing. I go over 40 clients every single day. I go over a checklist of all 40 clients every day. And we do that every single morning. So every week, we review the files of all 160 clients

to make sure you guys are thriving, you’re growing, you’re not backsliding, everyone’s doing well. Could you talk about the importance of having somebody who, A, helps you track but also kind of pushes you to be your best? Well, that has been a lifesaver because honestly, well, I kind of learned it on myself because Andrew was good about pushing me and he would say, okay, well, did you meet with your staff

about this or that? And I said, oh, yeah, I didn’t quite do that. And so he was really good about reminding me that I needed to meet with my staff once a week or once a day, whatever it was, depending on the item. But I found, like, for instance, with my front desk girl, she was fantastic, but she was supposed to be following up on leads. She was supposed to have a lead list. And so every week I would call her and say, hey, how’s that lead list?

And I would actually have Andrea on the phone with me and we would talk and she kind of would say, yeah, yeah, they’re good. And then finally I think she got it. She realized I need a list. And so I think she realized Dr. Christ is going to ask me every week and I better get organized here.

And so she actually came up with her own lead list in her own little system, which was fantastic, by the way, and it’s helped us tremendously at the front desk. And any time we go over the lead list, because I have several, I have about three employees that have lead lists, different kinds of lead lists, and she is fantastic.

I never have to worry about her lead list. The other two, I have to check theirs, but, and that’s the thing, is I think you start to really hold your employees accountable, and Andrew helps hold me accountable and make sure that I’m doing everything I’m supposed

to be doing because let’s face it, life gets busy, you know, and I mean, I’m a mom and I’m a wife and I have all kinds of other things going on too. And so I want to have a thriving business, but you have to put the work into your business and it’s nice to have someone there prodding me along when I get lazy. Now you’re one of these wonderful folks where, you know, most of our clients, they actually come to the workshops.

They also do coaching. And so you’re somebody who’s been to the conferences, you do the weekly coaching, you’ve seen the whole experience. I guess, you know, some people describe our coaching system as life-changing or they focus on the numbers.

How would you describe how the one-on-one coaching in conjunction with the conference has impacted maybe you and or your business? Well, the first time that I ever met you, Clay, was at that first conference in Tulsa, and that was an incredible conference, and I was so impressed with just the whole thing, just the professionalism, you as a person, your business, your work ethic, and really just

who you are. And I was very impressed with all of that, and I thought, gosh, you know, this might be someone that I would really consider working with. Like, maybe he could really help me. And that’s really what got me interested because I was so impressed with just the professionalism of all of it.

And I learned a lot. I come about once a year to a business conference. Um, and I’d like to come more, but every year I try to come with my marketing girl with me and we always learn something. We always learn something. And I’m, I think next year I’m going to bring my husband because he really

needs to come too. He’s been going along with this with me and he’s thinking, wow, this is really working for you. Maybe I need to come. So we’ve loved it. So if somebody’s watching right now, they’re on the website, they go to Thrivetimeshow.com,

they’re thinking about scheduling a free consultation or they’re thinking about coming to a workshop, what do you say to somebody out there that’s on the fence, thinking about coming to a conference and or scheduling a free 13-point assessment? Well, I say absolutely do it. Absolutely do it. And I will say that it’s a process. It doesn’t happen overnight. But if you stay the course, you’re going to see results, because I’m absolutely convinced.

Dr. Christ, thank you for allowing us to take up some of your valuable time today. I really do appreciate you and I can’t wait to see you in person here soon. All right. Thanks so much, Clay. Ladies and gentlemen, a lot of people talk about having success. A lot of people want to have success, but there is a proven path to achieve success.

About four years ago, I had the opportunity to connect with somebody by the name of Dr. Mark Sherwood. My good friend Aaron Antus swore by the results of Dr. Sherwood. My good friend, Pastor Craig Hagan, swore by the results of Dr. Sherwood. And we had a chance to team up,

and it’s been an honor to team up with his practice and to help him grow his medical practice. And if you’re out there today and you want to grow your business, on today’s show, we’re going to talk about growing your business and what happens

when you diligently implement a proven plan. And here to talk about it is Dr. Sherwood. Welcome on to The Thrive Time Show. How are you, sir? Yeah, I’m doing well, Clay. Thanks for having me.

And it has been an honor, hasn’t it? What a ride and what a journey it’s been. Now, without getting into the specific financial numbers, you and I were talking offline, and I believe since you and I first talked, first talked on the phone to today,

I believe you’re about seven times larger. Is that an accurate number? Am I getting that number wrong in some capacity? No, it’s at least seven, closer to eight. Yeah. And that’s, so many people talk about growing their business by 2% or 5% or 12%.

I want to give people some real facts here. We’re going to go here to Inc. I’m going to do a search right now on Google. I want everyone to do it with me, assume I’m making this up. Inc. Magazine reports that 96% of businesses fail.

That’s according to Inc. Magazine. That’s not clayclark.com. 96%. Now if you go to usdebtclock.com, which is by the way a great way to get depressed, if you go to usdebtclock.org, you’ll see that in America today, we only have 9 million, 9.3 million self-employed people and a country of 336 million. So just if even 10% of our country was self-employed, that would be 36 million self-employed people. So

we’re talking about it’s like less than 3% of our population is even self-employed to begin with. And so if less than 3% of our population is self-employed and 96% of businesses fail, by default folks you’ve got you know I mean it’s a very very small percentage chance of being successful by default. And so what I want to focus on is implementing a proven path and a proven system.

So step number one, since you and I have connected, I didn’t teach this to you, but you do it. You diligently implement a plan. Can you talk about that? Because every week you and I, we connect every week, you know, in this case, there’s a plan that you do,

and I won’t get into all the details, but you do it every single week. You do it in the gym, you do it in your business. Talk about implementing a proven routine every day. Well I think the end of the story of a routine is it produces predictability. And so I look at it like this, you know, good habits done consistently over time provides reliability, which gives you consistency,

which gives you faithfulness, which gives you trust. Now, trust is a big deal. Does that trust mean you trust yourself? I hope so. Does the trust mean that your customers or clientele trust you? They do because it’s predictable.

The thing that people can’t stand, Clay, is unpredictability or chaos or just anxiety that’s driven in businesses. So we facilitate that culture from the top down to the bottom up. And as you mentioned every day, I get up and I’m very routine. And so are you. We started working together. I remember you telling me, you get up at three o’clock in the morning, blah, blah, blah, blah, blah. And I probably wake up about an hour after you, boom, boom, boom. But it’s very predictable.

People know where we are, what we’re going to do, what we’re about, and it creates an expectation. And I think that, among other things, has been a key element to experiencing, you know, the 800% growth we’ve had, which is, to me, it wasn’t that hard because it’s a process that works. Now, the next question I want to ask you is focus on what you need to do, but then say no to the things you don’t need to do.

Again, you have to say no to grow. So yes, you’re diligent and you’re consistent, but you’re also saying no to grow. And now there are billboards, there are magazines, there are yellow pages. Yes, there are still a few yellow pages.

There are billboards, there’s magazines, there’s a local cable TV. There’s so many different ways that you could be marketing your business, but you’ve had to say no to grow. You’ve had to focus on, and you and your wife,

you guys do books, you do documentaries, you do podcast interviews. You have a proven path, a proven trajectory that you’re on, but you do have to say no to grow. And sometimes you have to say no to good things in order to say yes to great things.

Can you talk about the importance of saying no to grow? Yeah, specifically in our job, what we do, which is a wellness-based optimization of health practice, right? So, the bottom line is, I run everything through that filter. And our filter is, does it bring healing to the person? Does it bring betterment to the person?

And there’s all kinds of procedures, gizmos, gadgets, and whatnot that I hear that we can get involved in. But I always look at it from this standpoint. It’s got to run through that filter and it’s got to pass the test. Is it going to take us more time? Is it going to take us more labor?

What’s the expense of it going to be originally? And what’s it going to take for us to recoup the expense if any? And so I run it through that filter every single time and if it doesn’t hash out, it may be a good thing, but it’s a no that protects you from getting hurt. And you mentioned all the advertising mess out there.

Clay, we’ve been approached by, as you know, many, many people advertising all kinds of markets. But if you don’t know what kind of person that you’re after, what is your target demographic, then you can’t just throw spitballs out there at the different sources because you will waste your time and money. And again, in that area, advertising, no, to grow is critical. Now, the next area I want to focus on is having a linear workflow or a mapped out workflow

or a written down process. So many business owners don’t have a written down process. So let me just give people an example. I’m going to go up to my website, then I’ll go to your website so people can see this. Very predictable, and if people go to thrivetimeshow.com, which by the way, folks, we have about five

to 10 people a day that often reach out looking for help growing their company. Now, I only take on 160 clients. That’s not a spiritual number, that’s not a reason, I don’t do that for any spiritual reason, it’s just I have found that with my team,

I like to not have more than 160 clients so that I can meet all my clients. And those clients, they schedule a free consultation. And in order to do that, I have a kind of a call screener that sets up an appointment. They hop on the phone, they find out if they’re a good fit

for a free consultation. Then my team books the free consultation for me. And because our average client is with us for six years or longer, if you do the math, we have an opening for a new client about every month or so.

So if you look at TWA photos, this is one of my long time clients based in Chicago. Him, and we’re gonna hear his success story on part two of today’s show. He reached out, he filled out the form. A member of my team called Tim to see if he was a good fit.

I then coached Tim on the first call, found out he’s a good fit, did my assessment, found out he’s a good fit, coached him through what we’re gonna do, laid out the proven plan. True story, and you’re gonna hear it on part two of today’s show. Tim went on to build a very, very successful company and he sold his business. Well, when he sold his business for a big-time exit, guess what

that did? That created an opening for another client. And so the process we have over and over and over, as you go to ThrivedTimesShow.com, you can schedule a free consultation. I call, screen, or vet that person to see if they’re a good fit. If they are a good fit, they do an onboarding with myself. If it also, we have conference tickets. We do a conference every two months and I’ve been doing this since 2005.

So since 2005, I’ve been essentially doing the same process over and over and over. That’s why when you click on testimonials, you will literally see thousands of client success stories, just thousands, not a hundred, not 50, but thousands. So I want to see if you can walk us through, what does the workflow look like when people go to SureWood.tv? What does that workflow look like?

It’s fascinating. And again, you and I just kind of hit it off because we think the same way. So we have an opportunity for people to visit our website, and we get hundreds of visitors every day, and people can fill out a little questionnaire. It’s like a health assessment questionnaire. It’s free.

And they get put through a series of, you know, funnel emails to sort of qualify what they want to do and sort of kind of vest them at the outset. But if they want to work with us, just like yourself, we have a free webinar that they can go to. At that point, after attending the webinar, Clay, they then have the opportunity at that point to schedule a one-on-one assessment intake appointment with my wife and myself.

At that appointment, we determine whether or not they’re a good fit. If they’re a good fit, we develop a plan for those and execute the same plan with the same form that’s more personalized for their lives, much like you personalize that plan with the same general processes for that business, we personalize that plan of the same general processes for their life.

Now, when people work with me, with my business, and I’m not a medical business, I have a proven process and a proven system. And so when people go and they go to thrivetimeshare.com and they look at the different success stories, we have companies like oxyfresh.com.

We’ve helped them to grow now to 570 locations, 570. And I could go on just listing examples all day. We take companies like Shaw Homes, help them grow from $15 million to $150 million of revenue. And we just have so many success stories. It truly is epic. And that’s why my parent company is called Make Your Life Epic.

That is what we do, Make Your Life Epic. Dr. Sherwood, I would say what he does is very analogous to what we do for business, he does for your body. And so again I believe what he does, Dr. Sherwood, Sherwood.TV, what he does for your body is very analogous to what we do for business. We guide people down a proven path and we actually tell people before they decide to become a client what the path is. We tell people this is what we’re going to do to get you from where you are

to where you want to be. Now I know a lot of people, I would say specifically three Three people that I see on a weekly basis who have lost over 40 pounds since going to Sherwood.tv. So three people that I see on a weekly basis have lost over 40 pounds as a result of going to Sherwood.tv, learning about the protocols you offer,

and then following those. You tell people in advance what the protocol’s gonna be. That’s very different from a lot of other medical programs that kind of hide the program or the protocol from the potential customer, from the potential patient. They hide it and they say, once you sign up, then we’ll teach you the protocol. Why are you so transparent with teaching people what your protocol is going to be before they

become a patient? I think it produces trustworthiness, Clay, because a lot of times with what we do, transparency is key because my wife and I do it too. And I, again, I’m not knocking anybody else. I just know that what you just said is very true. It is analogous to you making someone’s company greater. I want to see their lives get greater.

I want to optimize their health, give them the biological aging process of speed that’s optimal so they’re not aging too fast. And so we live it out, we do it, and then it’s no secret, man, there are some processes that work. And I tell them, you know, if you’re willing to do this, this will work.

And they see us doing it every day. We don’t hide our lives, and we don’t shield them, we don’t do something, tell them to do something we’re not doing ourselves. So I think it’s exactly as you said, and to your point, we deal with a lot of entrepreneurs that have worked with you and do work with you.

So the interesting overlap is cool. I can think of a couple of people that we’ve worked with that also have, are your clients in their business and have watched their businesses explode as their personal lives explode. So this energy there is just astounding to me as I think about that. Now, I want to walk people through this again here, folks. Again, we’re going to walk you through that.

How is it that a doctor, a medical provider, a health facility is able to grow their revenue by eight times within a period of just a few years? How is that possible when 96% of businesses are failing? One is you have to have a proven plan. Two, you have to implement that plan each and every week, and three, you have to measure what you treasure.

You just have to measure what you treasure. You have to track or it’s gonna slack. And that’s true with health, and it’s true with wealth. You have to track or it’s gonna slack. And so any area of our lives, you’re listening right now, you talk about your faith, your family, your finance,

your fitness, your friendship, your fun, any area where we are not achieving at our optimal performance, it’s probably because we’re not measuring what we’re treasuring. It’s probably we’re not focusing on it.

And again, I’m not attacking anybody out there. There’s somebody out there listening right now. You are in phenomenal physical shape and financially you’re not in shape. There’s somebody else out there listening. You’re in great financial shape. You’re in great physical shape, but your family’s not in great shape.

Somebody else out there, you say you got your family, you got your faith, you got your fitness, you got your friendship, but you’re really, really in a bad spot in another area. So whatever we measure is what we treasure. Talk about that for a second, because you have a way of helping your patients and your clients to measure what they treasure

and to track, and I see people all the time coming into my office being excited. They’ve lost four pounds, they lost six pounds, they lost nine pounds, they lost 20. They lost 21 pounds, they lost 27 pounds, they lost 30, they lost 40.

And you see people gaining confidence every week as they begin to take this massive goal they have and they start to see success day after day. Talk about measuring what you treasure. Yeah. One thing I forgot to add to the process, we have quarterly events. I mean, and I didn’t, you know, we have those things too, which are kind of cool.

That’s kind of a culmination of stuff that people can celebrate. But when we talk about measurables, we talk about this all the time, you know, physical, emotional, intellectual, spiritual, financial, the five parts of the human experience. And I talk to them, I don’t get into heavy dealing with their debt though, but I talk to them about eliminating debt and building equity.

But I use that same terminology within health. I don’t want wellness debt, I want wellness equity. So in other words, if you can’t measure it, don’t do it. I never do a test unless I know what I’m asking, what questions I’m trying to get answered, and why I’m measuring it. I don’t do that.

You mentioned weight loss. We have a unique way to measure that, not just about what the scale says, but I’m measuring their body composition, Clay. I’m measuring their percent body fat. I want to know how much muscle they’ve maintained or grown and how much fat they’ve been able to lose.

I want to know their visceral fat level. I want to know their blood pressure. I want to know all their scores that I can find. We’ve even got tests that can score their biological aging processes and speeds and actualities. It quantifies that into measurable components and so we’re actually developing right now and I haven’t got it rolled out yet a quotient we’re going to call the FMI age. You know it’s a little massive thing that we’re going to put together.

Because I think people are aging in a way that is probably too fast, you know, and I think we can probably age better. But to your point, I concur a thousand percent. If you can’t measure it and it’s not quantifiable, don’t do it, because then it becomes a distraction. Now I want to tap into your wisdom on this, let you kind of show off what you do a little bit here. You know, one of my wonderful clients is called

Kola Fitness, Kola Fitness and Charles Kola started out doing personal training. He started out doing personal training. Now part two of today’s show, folks, you’re going to hear his success story too. So you’re going to hear the success story of TWA photos.

You’re going to hear the success story of Kola Fitness. He started out doing personal training. And then he decided, you know what? I want to open up a gym. And then he said, you know what? I want to open up a second gym.

And that’s where we met him is as he was scaling the business. And so what he does when people want to lose weight, I’ll tell you his secret. He tells them, here’s the deal. I need you to not eat wheat, no sweets, and no alcohol.

And people were like, what? He’s like, no wheat, no sweets, no alcohol. We’ll see you three days a week working out. And he starts that process, he starts small. No wheat, no sweets, no alcohol, three days a week working out. And over time they start to add maybe more detail to it, more supplementation, more detail,

maybe more vigorousness to it. But they start off with no wheat, no sweets, no alcohol, three days a week working out. And then they start to build on that foundation. I want to get your, just for anybody out there that’s thinking about becoming a Surewood.tv patient or client, and they’re maybe concerned

about what’s going to be required of them, what sort of life changes need to be made in the lives of people that, you know, are thinking about implementing the Surewood path? And I know there’s a lot of details, a lot of research that you do into each and every patient,

but what are a couple of practical steps that every single one of your patients has to implement right away? Well, I appreciate, you know, I know Charles is one of the great people, by the way, and I concur with what he said.

That’s a great start for anybody, right? So at least take that. I think for us, our advice would be simply put, if it’s real food, eat it, don’t diet. If it’s an original package, it’s fine. If you can imagine it being in that package

in the Garden of Eden, it’s fine. So I tell people typically to stay away. It’s gonna sound crazy Anything the government subsidizes don’t do it. That’s kind of what I tell them with food and people can go Oh, yeah, I get that because the government subsidizes wheat corn soy

dairy and That kind of mess, you know, so I tell them stay away from that then I tell them that every day I want you to try to get you know somewhere between about seven hours, give or take, is probably if you can get that much. And then I tell them, every day that you don’t move is the day you’re dead. So I want them to move more, sit less. The days you don’t move are the day that you are going to be in the rigor mortis.

So I make sure I tell them that. And then I want them to have the last little bit, speak life over self, man. Don’t speak death over self. death of herself. Many times people can walk themselves into a process of oblivion by talking themselves into death every day saying they can’t do it. Now for anybody out there that hasn’t worked with us, I mean you and I have had

the opportunity to work together faithfully each and every week now for years. What would you say the impact has been on your business, you know, working with us, you and I working together. For anybody out there who’s maybe thinking about working with us or becoming a client of ours? Well, without question, people need guidance today, Clay.

It’s like a ship without a rudder. You represent the rudder. You can teach them how to drive, but you also shift that boat in the right direction. I would recommend people do connect with you because you will do a good job, it will be consistent, it will be predictable, and if people just copy these habits, no matter what business you’re in, you can adapt them to the business, the habits work, and you will see a good return on that investment.

And it will exponentially grow. And then the last thing I’ll say with that, when you connect with Clay Clark, you need to set your bar high. He will not let you set that bar low because he’s going to stretch you, he’s going to push you, and he’s going to get the, on a set like this, he will pull the potential out of you and get you believing again in a good way. So, highly recommend it. I just, it’s working with you has been an honor. It’s a true win-win. For anybody out there that’s

looking for health optimization, check it out at SureWood.tv, SureWood.tv. And again, what you do is so analogous for health to what we do for wealth. And so for anybody out there, if you’re looking to optimize your health, check out surewood.tv, surewood.tv.

Dr. Sherwood, thank you so much. And again, for anybody out there that doesn’t know the story here, which should be everybody, you and I were just talking offline the other day and you were saying, hey, Clay, I just want you to know,

since you and I first connected were up eight times. And I just thought, well, man, there’s so much discouragement in the world we live in. We need to document this and get this on camera. So thank you for keeping us updated, sir. And I can’t wait to have you on the show next week.

You’re welcome. Thanks for having me, as always. Take care. Bye-bye. I’m Dr. Brett Caspall, and I was looking to learn more about business, scaling, selling, closing,

potentially franchising, growing that business and actually working on it and not as much in it. Oh goodness, it’s going to take me a little bit of time to process everything I’ve brought in over the last two days, but there’s definitely some things I need to go back and implement immediately. Some with key players, some of our processes systems, some scripting.

We’ve been using scripting. I think we can improve on it and that’s definitely one of the first things we’ll do because we’re seeing the patients coming in on a real regular basis, and I think we can capture more of those patients with even a small tweak of some of our scripts.

Coming to the workshop today has definitely been helpful in adding to and giving the big picture, the 10,000 foot view. So I would recommend everyone who’s been working with one of the coaches as part of Thrive15 to definitely attend one of the workshops.

You network with other business owners, you learn from other people’s questions. If you’re just considering being a part of one of these coaching teams, this is a great place to start. You’ll get that 10,000 foot view and then you can work individually with a team of coaches to really hone it in and give you those action steps to move forward. So definitely, if you’re on the fence, come, be a part of it.

Welcome to Tulsa on behalf of me. You have questions? America’s number one business coach has answers. It’s your broda from Minnesota. Here’s another edition of Ask Clay Anything on the Thrive

Time Show on your radio and podcast download. On today’s show, we’re answering the question that has been emailed a lot lately. People say, hey, hey, hey, I have heard from a friend of mine that you helped their company grow. I’ve seen a testimonial online about how you’ve helped a company grow. I’ve heard on social media how you’ve helped a company grow.

I know your program is month to month. I know there’s no contract. I get it, but I would like to know what actually do you do for your clients? What do you guys actually do? How do you actually help them have wins or successes? What kind of things do you do, what kind of strategic help, what

kind of accountability, what kind of deliverables, what kind of back-end support, what do you do to help your clients? And so I thought what we would do is invite one of my friends and one of our clients, Dr. Breck, onto the show. Doctor, it’s D-R-B-R-E-C-K dot com, if you want to look him up here, D-R-B-R-E-C-K dot Drbreck, Caspom, is a chiropractor who has had major success in the past year.

The guy has been in business for over 15 years. He’s been able to double his business in just the past 12 months. How did he do it? What did we do to help him? All of these things will be answered on today’s show as I interview Dr. Breck about his experience with actual one-on-one business coaching and how we’ve been able to help him double the size of his business in just

the past 12 months. Now Dr. Breck talk to me about what kind of changes have you made and how has it impacted your overall profitability or growth? Well I’m happy to report that you know December of 2018 we had our highest grossing month. So I’m super excited about that. Ever? Ever.

Whoa! That deserves… You know what? That deserves… Win of the week! That’s a win of the week.

Dr. Brecht celebrating a sales record here. A new year, a new you. How is it possible? He’s a diligent doer. So what kind of practical changes have you made? Oh man.

Well, we had to look at our price structure. So we have to be honest with the value and what it costs to deliver services. And we can’t continue to give away services for free or losing money on them. And so that was one of the big steps. We also had to get rid of toxic employees or even contractors. In our case, the massage therapists are self-employed contractors.

Little warning about therapists, by the way. The only difference between the rapist and a therapist is a space. Just think about it. Okay, back to you. That reminds me of Sean Connery on Saturday Night Live. Right.

Now, okay, so other changes you’ve made this year. What other changes you’ve made? You fixed that pricing. I was non-existent on our SEO. I mean, I literally was non-existent. Not findable.

I mean, I literally was non-existent. You may have found me, if you put my name in exactly, spelled correctly, you might have found me on like 20 pages back. Got it, but now you got all the content, all the tags, all the Google reviews. That all started from scratch and we now have like 257 reviews and we’re climbing the Google search engine each day.

I was doing a search for you yesterday, and I think you were over 250. Let me pull it up real quick. 257, you’re right. 257 Google reviews. And so are you having people that are finding you online now? Yes.

And that’s a nice new thing. People come in and are like, hey, I saw your reviews. Really? Are you up 10% more than last year, 20%? What percentage are you up now? We’re up.

So it fluctuates a little bit, but I mean, literally from like a year and a half ago to now, we’re up double. Double? Yeah. Now have you fixed or have you changed or improved your sales scripting or your sales processes at all? We have.

Yeah, we very intensely went over a lot of scripting and things. But then also we do have a no-brainer offer. And so the conversion aspect of that to go from, hey, this is all free to I do expect you to pay me at some point, getting a better conversion script for me to work from has also been very helpful. And then you, from an HR perspective, hiring people, I’m not going to put words in your

mouth, but most people, most clients we’ve worked with, most doctors we’ve worked with before, business owners, before they come into our program have a hard time finding good people. And then after they’re in the program, that’s usually not a problem anymore. Is that the case with you? Are you doing good on finding people?

Or how have you changed your recruitment process? Just before starting working with Tim, we had some change up and some people left on their own accord. And they were about to have that conversation anyway, so we’ve brought on some great people in the last year, and now we’re operating from a totally different way of thinking about that with not being held captive and a hostage in my own office.

And how do you feel now? I mean, do you and your wife, does it feel better? Do you feel, have more pride about the business now that you’re more profitable? Absolutely. Do you feel? I see a big difference in her eyes too.

I’ve been a doctor for the last 15 years, but to be a successful doctor is kind of a little better. So I needed tangible action steps, like give me a task to do today that I can put my hands to work on doing that. But I had to borrow money from family members. Thank you, Dad.

Big shout out to your dad! I owe you. But, yeah, I mean, it was tough on my wife. She’s a school teacher, and we were living paycheck to paycheck every month trying to rob Peter to pay Paul. Got it.

And not fun. Not fun at all. And you’re a doctor. You’re a chiropractor. Yeah, it’s embarrassing. Your business does not have to be embarrassing, and you don’t have to feel stuck.

But you do have to take action if you want to get unstuck. Thomas Edison has said, and I quote it so many times on the show, vision without execution is hallucination. So if you feel stuck, you feel overwhelmed, you don’t know what to do, just reach out to us today. Just reach out to us today, go to thrivetimeshow.com

and schedule a 13 point one-on-one assessment with yours truly, and we can see if we can help you. Again, my name’s Clay Clark. I’m a business coach. Big shout out to Dr. Breck. And as always, we like to end each and every show

with a boom. Three, two, one, boom. My name is Joe Lye, and I’m with Kirkpatrick and Lye Orthodontics. At Kirkpatrick and Lye Orthodontics, we create beautiful smiles by straightening

kids’ teeth and adults’ teeth. The services that Clay and his team provide would be something like how to get more customers into my business and get the message out that I’m the best orthodontist in Tulsa. He does that by social media. We get the word out through videos and pictures. Being just top mind awareness as he would always say. Also how to reach out and create that bond with my referring doctors. He helped me kind of get somebody in-house to go out and meet doctors and help me kind

of continue building that relationship while I do the work. Website, the website is so majorly important. We get several patients through our website and what he’s doing is he’s there’s a certain way that you want your website to look and certain content because you want call to action items in your website and we didn’t have that before so now we get seven or eight new patients just through the website alone. Clay and his team are I would just

say they’re over the top I mean nothing is too big nothing’s too grand for Clay and his staff and his team. I mean, he says boom, he really means it. I mean, they over-deliver, really, to be honest with you. And they come up with ideas that are just top-notch, and if you don’t like something, great, move on, he’ll figure out something that works for your style and your identity. But I would just say the biggest thing for Clay and his team is that they over deliver. Clay and his team help kind of create that culture also for your business that hey, we got to get things done

in a timely manner. Holds me accountable to do the certain tasks so that we can create things in a timely manner. So there is a sense of urgency that he creates just and it’s a lot of it’s just through his enthusiasm. There is a sense of urgency that he creates. And a lot of it is just through his enthusiasm.

He’s always on the go, so it kind of puts you on that same mindset of, hey, let’s get this done. Let’s work hard, but let’s also have fun with it. When I went to orthodontic school, we got zero training on marketing. Actually, when we got out of school,

when I got out of school 18 years ago, it was kind of taboo to actually do any marketing. The most you could do is put your name in the Yale pages. And so now it’s pretty common knowledge and pretty mainstream to go ahead and get your name out there, tell everybody your story, who you are, what you’re about. If you don’t do that, it’s a leg of your business that you’re lagging behind.

Because you could be the best or the not the best or the best, whatever, but if people don’t know that, then you won’t get the customers coming in. I meet with Clay and his team on every Friday about 11 o’clock and to be honest with you, at the beginning I wasn’t that thrilled with it, coming in every week, just kind of seemed like a lot. But for me, I find the marketing aspect interesting. I enjoy it.

I love working with Clay. I think it’s main reason why I’ve kind of built a relationship with him. I think it got to a level now. We’re pretty good friends. And so it’s to me, it’s enjoyable. I really enjoy the creativity and how when you put the energy into it and the work into it how

you know you get everything kind of comes back and it works. I’ve worked with Clay and his team for about I think it’s about three years and every year it’s gotten better and things have grown more every year. I’ve been trying to get my wife and her pediatric dentist office and our partners on board with Clay for a while. I just saw that they were kind of getting stagnant in their practice and times were kind of getting slow for them and they needed more referrals. And I knew that Clay could definitely help them out by even just one thing, which would be change a website. And just by doing that, you’re going to get

patients very easily. But another thing too is that they needed to change their culture and their mindset of how to bring in patients and creating a brand as well for them and giving them more of an identity so the whole staff can rally around them. For anybody that’s coming out of school or just starting new with a business of any sort,

be it medical or anything of that nature, I highly recommend Clay helping you create that business model. We’re trained to do what we’re trained to do, but we’re not trained to do the business aspect or the marketing or how to deal with patient or our staff. So Clay can pretty much do all that but what I like the most about Clay and his staff is that everything’s in-house. I don’t have to go to one place to do my website. I don’t have to go somewhere to do my videos. I don’t have to go another

place to shoot photographs. Somewhere else to do web content, or team coaching, or entrepreneurship. Clay pretty much is the total package. He’s really a great mentor, so if you’re new and starting a business and you want to avoid all the pitfalls, I would definitely hook up with Clay and his team. If someone’s not using Clay and his team to help build their business, they’re missing out on a lot.

There’s so many details and so many aspects of creating a business that Clay really makes it simple, makes it fun, and you learn so much in a short amount of time that I think he’s the best entrepreneur, business coach, marketer, you name it. The guy’s, and his team’s got it all going on.

Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations.

We’re planning to do seven locations in seven years and then franchise. And Clay’s done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders.

This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crockerill, head of Disney with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours.

On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers, and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly he’s running 160 companies every six to eight weeks. He’s doing reawaken America tours every six to eight weeks.

He’s also doing business conferences where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires helping them grow their companies. So I’ve seen guys from start-ups go from start-up to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, organizing everything in their head to building into a franchisable, scalable business.

One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. Amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like him most about him. He’s

like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best of you. Clay has been an amazing business coach. Through the course of that we became friends. My most impressive thing was when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it.

When we walked out I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it, I’m going to turn it down. Because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right.

And anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate any time I’ve gotten nervous or worried about how to run the company you know, navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open,

how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for three months and you have $350,000 of bills you’ve got to pay and we have no accounts receivable. He helped us navigate that. Of course, we were conservative enough that we could afford to take that

on for a period of time but he was a great man I’m very impressed with him so Clay thank you for everything you’re doing and I encourage you if you haven’t worked with Clay, work with Clay he’s going to help magnify you and there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps for maybe six hours a day and literally the rest of time he’s working and he can outwork everybody in the room every

single day and and he loves it so anyways this is Charles Kola with Kola Fitness. Thank You Clay and anybody out there that’s wanting to work with Clay it’s a great great opportunity to ever work with him so you guys have a blessed one this is Charles Kola we’ll see you guys. Clay Clark is here somewhere where’s my buddy Clay? Clay’s the greatest. I met his goats today, I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs.

So this guy is like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. Okay, Aaron Antis, March 6th and 7th, March 6th and 7th. You’re gonna be joined by Robert Kiyosaki. Robert Kiyosaki. Best-selling author of Rich Dad Poor Dad. Possibly the best-selling or one of the best-selling business authors of all time and he’s gonna be joined with Eric Trump. He’ll be joined by Eric Trump. Eric Trump and Robert Kiyosaki in the same

place. In the same place. Aaron, why should everybody show up to hear Robert Kiyosaki? Well, you got billions of dollars of business experience between those two, not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit as many other people.

Now since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses, am I correct? That is true. And the book that kick-started it all for you, Rich Dad Poor Dad, the best-selling author of Rich Dad Poor Dad, Robert Kiyosaki, the guy that kick-started your career, he’s going to be here.

He’s going to be here. I’m pumped. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization

has thousands of employees. And while Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States, he needed someone to run the companies for him. And so the man that runs the Trump Organization, poor Donald J. Trump, as he was the 45th president of the United States and now the 47th president of the United States is Eric Trump. So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality

control, sales systems, workflow design, workflow mapping, how to build, I mean everything that you see, the Trump hotels, the Trump golf courses, all their products. The man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last, pretty much since 2015. He’s been the man behind it. So you’re talking we’re into nine going into ten

years of him running it and we get to tap into that knowledge. That’s gonna be amazing. Now think about this for a second. Would you buy a ticket just to see a Robert Kiyosaki, Eric Trump? Of course you would. Of course you would. But we’re also going to be joined by Sean Baker. This is the best-selling author, the guy who invented the carnivore diet. Oh yeah. Dr. Sean Baker. He’s been on Joe Rogan multiple times.

He’s going to be joining us. So you’ve got Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow. And this is how we do our tickets here at the Front of Time Show.

If you want to get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that

is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it’s like to be in a tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket.

Now, we only have limited seating here. The most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here. The legendary comedian Jim Brewer came to Tulsa. And we had 419 people that were here. 419 people.

And I thought to myself, there’s no more room. I felt kind of bad that a couple people had VIP seats in the men’s restroom. No, I’m just kidding. But I thought, you know what, we should probably add on. So we’re adding on what we call the upper deck. Or the top shelf.

So the seats are very close to the presenters. But we’re actually building right now, we’re adding on to the facility to make room to accommodate another 30 attendees or more. So again, if you want to get tickets for this event, all you have to do is go to Thrivetimeshow.com, go to Thrivetimeshow.com, when you go to Thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to

call me right now, just text my number, it’s my cell phone number, my personal cell phone number, we’ll keep that private between you, between you, me, everybody, we’ll keep that private, and anybody, don’t share that with anybody except for everybody, that’s my private cell phone number, it’s 918-851-0102, 918-851-0102, I know we have a lot of Spanish speaking people that attend these conferences, and so to be bilingually sensitive, my cell phone number is 918-851-0102.

That is not actually bilingual. That’s just saying one for a one. It’s not the same thing. I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show

workshop? So Aaron, you’ve been to many of these over the past seven, eight years. So let’s talk about it. I’ll tee up the thing, and then you tell me what you’re going to learn here, OK?

OK. You’re going to learn marketing, marketing and branding. What are we going to learn about marketing and branding? Oh, yeah. We’re going to dive into, you know, so many people say, oh, you know, I got to get my brand known out there,

like the Trump brand. You want to get that brand out there. It’s like, how do I actually make people know what my business is and make it a household name? You’re going to learn some intricacies of how you can do that.

You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell, so we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people.

Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors, and most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, you either have great people or you have people who suck. And so it could be a challenge. You know, learning how to work with a large group of people

and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones, and we have a process we teach

about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales,

search engine optimization. We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you time management. How do you manage your time?

How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two-day interactive business

workshop. But let me tell you how the format is set up here. And again, folks, this is a two-day interactive 15. Think about this, folks. It’s two days. Each day, it starts at 7 AM, and it goes until 5 PM.

So from 7 AM to 5 PM, two days. It’s a two-day interactive workshop. The way we do it is we do a 30-minute teaching session And then we break for 15 minutes for a question-answer session So Aaron what kind of great stuff happens during that 15-minute question-answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens I’ve been to lots of these things over the years

I’ve paid many thousands of dollars to go to them and you go in there and they talk in vague generalities and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting your very specific questions answered about your business

or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. Yep. And then we literally, as you mentioned, we answer every single question on the whiteboard.

And then we take a 15 minute break to stretch. And to make it entertaining when you’re stretching. And this is a true story. When you get up and stretch, you’ll be greeted by mariachis. There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, you had a crocodile one time. That was pretty interesting. You know, I should write that down. Sorry for that one guy. We lost the crocodile. We duct taped its face. So that’s right, we duct taped. It was a baby crocodile. Yeah, duct tape around the mouth so it didn’t bite anybody.

But it was really cool passing that thing around. I should do that. We have a small petting zoo that will be assembled. It’s going to be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today,

according to US Debt Clock, that identify as being self-employed. So if you have a country with 350 million people, that means you have less than 3% of our population that’s even self-employed. So you only have three out of every 100 people in America that are self-employed to begin

with, and when Inc. Magazine reports that 96% of businesses fail by default, by default you have a one out of a thousand chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double the size of the business owner. No hyperbole, no exaggeration, and I have thousands of testimonials to back this up. We have thousands of testimonials to back it up.

But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. Yeah. Double? And you say double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x. There’s so many examples you can see at thrivetimeshow.com. But again, this is the most interactive, best business workshop on the planet. This is objectively

the highest rated and most reviewed business workshop on the planet. And then you add to that Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad. You add to that Eric Trump, the man that runs the Trump Organization. You add to that Sean Baker. Now you might say, McClay, is there more? I need more. Well, OK, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor? Who’s the guy who manages, who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. And you say,

Clay, I still, I’m not going to get a ticket unless you give me more! Okay, fine. We’re going to serve you the same meal both days. True story. We cater in the food and because I keep it simple, I literally bring him the same food both days for lunch. It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff.

She started that company in her home, and now she sells millions of dollars of apparel and products. That’s rusticcuff.com. And someone says, I want more. This is not enough. Give me more.

OK. I’m not going to mention her name right now, because I’m working on it behind the scenes here. But we’ve got one guy who’s given me a verbal to be here. And this is a guy who’s one of the wealthiest people in Oklahoma and nobody really knows who he is because he’s built systems that are very utilitarian

that offer a lot of value he’s made a lot of money and the uh it’s the uh it’s where you rent it’s short it’s where you’re renting storage spaces he’s a storage space guy he owns this what do you call that the rental the uh storage space storage units this guy owns storage units, he owns railroad cars, he owns a lot of assets that make money on a daily basis, but they’re not like customer facing. Most people don’t know who owns the mini storage facility, or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad

cars, but this guy, he’s giving me a verbal that he will be here, and we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself an incredible gift, you want a life-changing experience, you want to learn how to start and grow a company, go to Thrivetimeshow.com. Go there right now. Thrivetimeshow.com. Request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th. March 6th and 7th, we just got confirmation.

Robert Kiyosaki, best-selling author of Rich Dad Poor Dad, he’ll be here. Eric Trump, the man who leads the Trump Organization, it’s going to be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible, and there’s somebody out there right now, you’re watching, and you’re like, but I already signed up for this incredible other program called Smoke Your

Way to Thin. You think that’s going to change your life. I promise you this will be ten times better than that. It’s like I picked the wrong week for the smoke. Don’t do the smoke your way to thin conference. That is, I’ve tried it, don’t do it.

Chain smoking is not a viable, I mean it is life changing. It is life changing. If you become a chain smoker it is life changing. It’s not the best weight loss program though. Right, not really. If you’re looking to have life changing results in a way that won’t cause you to have a stoma,

get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antist. I’m Clay Clark reminding you and inviting you to come out to the two-day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma. I promise you it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.