Clay Clark Client Success Story | Celebrating 200% Growth of BunkieLife.com “Last Year Was Our Best Year Ever We’re Working Less & Making More! Every Dollar of Coaching Has Returned 100 Times.” – David Frasier

Audio Transcription

You can either learn experience and bashing your head against the wall, or you can talk to the guy that’s already got the jackhammer on the other side of the wall. And in my experience, it’s every dollar spent on coaching has returned to me like 100,000, 10,000 times. And it’s not just that, I got there so much faster. So people come in and they’re calling in, they’re already pre-sold. They’re saying, oh, like I’ve watched all your videos, blah, blah, blah.

And it’s like, just picking out which funky they want, as opposed to prior to that, it might be more like, I’m skeptical, blah. You know, there’s, we’ve broken through that whole wall of skepticism because there’s just so many people now singing our praises that aren’t us. And it makes the sales job easier, makes the marketing easier, makes everything just so much more effective when we’ve got just, you know, it’s not just you got one testimonial, it’s you got, oh, I’m a feminist basket weaving artisan.

Do you have a bunkie that works for me? And I go, well, here’s a video of a feminist basket weaving artisan raving about the bunkie. Just they can relate to that on that level. My saying is, if it’s important to you, hire a coach.

And I think that’s one of the reasons people are not successful is they, you know, they eat a cheeseburger instead of hiring a coach, you know what I mean? And so my coach pushes me, they’re younger than me, they push harder, they’re trained.

And as my rich dad always said, you know, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important. And you might my rich dad was one of those persons. I wanted to learn how to play Monopoly in real life. So I used my coach.

What made you decide that you wanted maybe a mentor or an ongoing business coach to help you grow BunkyLife.com? So for me, it was just that I ultimately wanted to grow. So my thoughts are, I mean, how much are you going to pay? It’s either going to be the cost of trying to figure out your own trial and error or you’re going to pay someone else who’s been there and done

that and then rather just pay the bid there, done that price as opposed to the trial and error price, which is a lot more expensive. Last year was our best year ever. So last year was the first year of coaching and it was our best year ever. And then this year looks as if it’s going to be about 10% better on the top line and also at the same time, 10% better on the lower end. At the same time, I would say I’m putting in probably about the same or even

a little less work. And my wife is definitely putting in less work. So we’ve had more free time and more disposable income. I would say, what have you got to lose? If you go and do the free consultation, it’s not helpful. You’ve lost nothing. Just absolutely do it.

It was a turning point for our business as every single one of our coaching decisions have been. And it’s a free 13-point assessment with ClayClerk. Boom. Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, brought to you by the HubSpot Podcast Network, the audio destination for business professionals with great shows like inclusion

and marketing. Today we’ll be breaking down how to double your profits without doubling your work hours. To drop these value bombs, I am brought to Clay Clark in the EO Fire Studios. Clay is a father of five kids, a former US SBA Entrepreneur of the Year, the founder of several multimillion dollar companies and the host of the Thrive Time Show podcast. Today, we will be talking

about how to generate more leads. We’ll talk about the power of implementing scalable turnkey sales systems and consistency, why it’s important and how to get it, and oh so much more. And a big thank you to sponsoring today’s episode goes to Clay and our sponsors. Success Story, hosted by Scott D. Clary, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Success Story features Q&A sessions with successful business leaders, keynote presentations, and conversations on sales, marketing, business startups,

and entrepreneurship. A recent episode discussing the billion-dollar health secret with the founder and CEO of Whoop is a must listen. Listen to Success Story wherever you get your podcasts. Fire Nation, you have a book inside you and it’s time to share your message with the world. That’s why I created Author 100, a 100-day program where I will personally guide you one-on-one to create, write and market your book if you want daily guidance and

Mentorship from me JLD then head over to author 100 comm to sign up for a free call with me to chat about the details All right fire nation. I know that you are fired up today to talk about doubling your profits without doubling your working hours. And we’ll be learning the systems BunkyLife.com used to scale and thrive. But I want to start with the man, the myth, the legend, Clay Clark, because he’s going to share as entrepreneurs how we must exponentially generate more leads

to succeed. Clay, why is this the case? Well, I’ll tell you this, John Lydumas, and to the Fire Nation, you know, when you look at a brand like BunkyLife.com, today’s featured guest and case study. He has an incredible product. So before meeting me, his product at BunkyLife.com, it is a great product. And I’m asking you rhetorically, folks,

do you have a great product? I mean, this guy has a great product. It’s like a bolt-on bedroom or a custom cabin, but without leads, you cannot succeed. So if you’re listening to today’s show like so many great entrepreneurs and you have a great product or a great service and you woke up today discovering that very few of your

ideal and likely buyers or your potential customers are waking up with a burning desire to pay you by default, aka you need more leads. Today’s show is the show you need to listen to. And Fire Nation that’s why we’re gonna be diving into a little deeper behind the life in the business of a bunky life and I want to bring you in David because I really want to know a little bit more about you what you have going on,

your path to Clay and what’s really working for you right now. So start there. I found Clay initially from his podcast, ironically. So I was basically a struggling business owner at the time. We were in Canada. We were trying to grow into the USA. How are we going to do this? We don’t have enough leads coming from outside of our little doorstep here. And I discovered his, his, maybe it was through your podcast. I’m not sure, but if I discover Clay’s podcast.

We’re just going to say it was through entrepreneurs on fire for the record. So keep going. So, so essentially I had a problem exactly like Clay said, I didn’t have enough leads to generate enough sales. And so discovered Clay’s whole thing. I mean I realized I needed coaching. I needed advice. I had been there myself and how was I expected to do it unless I had someone else that had been there.

So Clay offers this thing with a three 13-point assessment that I believe and went through that went through the 13 points of the business that needed to change in order to get the result I needed to get and so we went through that I said, you know what clay I’d like to pay you to help me do this and this was about two years ago That’s kind of how I found clay and how I started working with them So clay obviously, you know this business inside and out, because you’ve been helping David for quite some time now. So

just take a second, share with Fire Nation. What exactly does David do? Why was it a problem that you knew that you could help him with? And how did you help? Well, as an entrepreneur, there’s four steps to becoming a super successful entrepreneur. And I encourage everybody to write these down. Jim Rohn, the bestselling author, Brian Tracy, the bestselling author, Tony Robbins.

They’ll all tell you that note takers are the game changers. The people that take the notes are the game changers. So don’t just listen, folks. Take notes. I’m telling you, there’s four steps. Step one, you have to find a problem. Step two, you have to solve the problem. Step three, you have

to sell the solution. And step four, you have to nail it and scale it. And when I first heard about BunkyLife.com and David said, what we do is we offer cottage, bunkies, kind of like a bolt-on bedroom. It’s almost like you’re adding on a building that looks about the size of a sauna. You’re adding that on for an entrepreneur,

for somebody who wants to add on an extra bedroom for a family. Maybe they have a vacation home. They want to add on extra footage, extra square footage. Or maybe the entrepreneurs, they want to add on extra footage, extra square footage, or maybe the entrepreneurs, they want to add on extra office space to their home without needing to pull a permit. I thought to myself, that solves a problem. So step one, he solves a problem. Step two, it’s a solution. He had moved beyond a prototype. He was making these and they were already being made

in a first class manner. What am I saying? He was already holding himself accountable to a high level of quality and excellence. And he was already beginning to gain traction. Meaning step three, he was already selling something.

So again, review. Step one, he had a problem, he found. Step two, he was already selling something. So again, review. Step one, he had a problem, he found. Step two, he was solving it. Step three, he was already selling it. And if you can’t, if your product doesn’t sell, your business dreams will go to hell.

I always tell people, if your product won’t sell, your dreams will go to hell. And he was already selling. And so what David needed help with was nailing it and scaling it and reaching more people, exponentially more people. And I knew right away that he was coachable. He was approachable and his product was first class. And so that’s how I knew JLD that he would be a great fit for our business incubator

or business coaching program. So Fire Nation, there’s so much important things you need to be taking away from this. Number one, what Clay is saying is essentially one of my favorite sentences in the world. Create the number one solution to a real problem.

And if you’re not doing that, then guess what? Niche down until you are. And I’m actually looking at Bunky Life’s website right now and I just love this phrase, David. I hope you keep it there because it actually speaks to me, you know, who has, you know, a son and a wife and now I have in-laws living with me. And it says, we help families create extra space for meaningful connection. I read that line and I’m just like, man, that connects with me. That is meaningful to me because I can see how that can be a

really positive impact in my life. And so that’s how you can connect with people, fire nation in the right way. You need to understand what is it that they’re really looking for. What is the real problem that you are going to solve? Now, Clay, you know that I love organization. You’re such an organized person as well.

I mean, I’ve been to your events. They are just run like the military, which of course I love as an officer. Now I want to talk about building a thriving organization because you have to be organized to do that. So talk about the power of actually implementing these scalable, easy to implement in turnkey sales systems and of course how you did this with David. Okay, well step one if you’re gonna build an organization you have to be

organized and I see so many wonderful people that I meet at our in-person David. Okay, well, step one, if you’re gonna build an organization, you have to be organized. And I see so many wonderful people that I meet at our in-person workshops. You know, we’ll have people like yourself, JLD, attend these workshops. We’re gonna have, you know, Robert Kiyosaki,

best-selling author, he’ll attend these workshops. Eric Trump, obviously the son of Donald J. Trump, attends our workshops. You get the idea. We have a great group of people that are there, world-class speakers. And as you meet the super successful people, as you meet the Michael Gerbers, as you meet the, I’m throwing out names of real people I’ve interacted with, as you meet the Robert Kiyosakis, as you meet

these people, you find that the best organizations are organized. And there’s this world of, I call it Jackassery, where a lot of entrepreneurs say, you know, I’m more of an idea guy. I don’t, I don’t, I don’t, I’m not more, I’m not the organized guy. And I’m telling you, your podcast, EOFire.com, it would not be successful if you weren’t fastidious about how you named the files, how you saved the files, how you archive the

files, how you transcribe the files, how you upload the files, how you record the audio, the intro, everything you do. And so by default or by entropy, but by default, you’re not going to have success. By default, you’re going to drift into jackassery, but it is only through intentional focus that you’re able to scale a company.

You have to be organized to build an organization. And I always tell people, if you don’t have a checklist, you’re gonna get pissed. So in the event that David was selling all these BunkyLife.com products but imagine how crazy his life would be. Right. If he wasn’t organized if he didn’t have a checklist his clients would be pissed he would be pissed but

he’s very organized and I encourage everybody out there today make a checklist and ask yourself what are those core repeatable actionable processes. I call that crap in my office the core repeatable actionable processes. What are the core repeatable actionable processes that you need to implement on a daily basis and we need to document those things because once we can build an organization, once, once we become organized, we can build an organization. Now, listen, David, you were already doing a lot of things, right? I mean,

number one, you were listening to entrepreneurs on fire. Brilliant. That led you to clay. Brilliant. You took action. Brilliant. You already had a great product and a great service and you were delivering on that. You were generating revenue from that. What is one of the first things that Clay did to improve your organization? Now, I know that it was already good, but how did he make it better?

He basically, what we did was we isolated things that were already working. It’s gonna sound so obvious, but we isolated what was already working. How are you getting leads right now? How are you getting clients right now?

And we did more of that. And in a way that was more consistent. For example, instead of just randomly having conversations with the people that would call us or that we would connect with, we had a script. We developed a script that we would say every single time.

And then I listened to the calls and made sure that even the week after, they continued to use the actual script. And so we did more of what was already working, was kind of the first step. Fire Nation, that’s one of the biggest things I always

scratch my head about when entrepreneurs are having some success. And then all of a sudden, they’re like, okay, I’m having some success. I need to try seven other things now because this is all working. And guess what? That one thing that was actually working

kind of fades and decays because they’re not focused on making it better and pouring all their energy and focus into it. I mean, when I had my first great webinar back in 2013 for Podcasters Paradise and we crushed it and we did all these sales, I didn’t say,

okay, that worked, now I’m gonna go do 10 other things. No, I did a live webinar every single week for the next five years. I didn’t miss a week because that was what was working for us for Podcasters Paradise and I improved the systems and the email follow-ups and the offers

and everything around it. I just made that one thing better and it kept making money. It was continuously generating leads and we have a lot to talk about fire nation around this topic when we get back from thinking our sponsors. If you’re a marketer, then you know what it’s like to feel like you’re moving in 100 different directions at any given time, like you’re spread

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That’s all lowercase letters, notion.com slash johnle dumas. That’s all lowercase letters notion.com slash john le dumas to try the powerful easy to use notion AI today. And when you use our link, you’re supporting our show notion.com slash john le dumas. Clay, we’re back, I want to talk about KPIs. I want to talk about the power of knowing those key performance

indicators and holding our team accountable. I mean, obviously, David already shared that you really came in and helped out in a lot of areas with this. So talk about the importance of this factor in every business. Yeah. So what we’re going to do and just kind of recapping what we’ve already covered to make sure we’re really taking profound notes that are life-changing notes here. Step one with David, we had to create a turnkey process for the things that were already working and we had to discard the things that

weren’t working. And again, this is working off the assumption he already had a great product and service, which he did. But we had to create this three-legged marketing stool. So in David’s case, a stool that has three legs is more stable obviously than a stool with two legs. So we had to create a stable process for marketing. And so for David, the three legs we really focused on was one was search engine optimization.

And there’s a process, there’s a checklist, there’s a process for that. Second, we had to focus on gathering objective video testimonials and Google reviews from real clients. Third, we had to create a Dream 100 system, a process or a system where David would consistently reach out to his ideal and likely buyers We had to document that build the systems, but but how are we doing it enough? Are we doing are we doing the systems enough? Well, that’s where the key performance indicators come into play. You have to document

Just like if you’re going to the gym and you say, I’m going to do chest and triceps today, OK. Well, how many reps are you going to do? OK, I’m going to do three sets of 12 for bench press, three sets of 12 for my incline bench press, three sets of. And you’re tracking how many reps, how many sets and you go

in there and you diligently implement those systems and if you don’t have a documented plan by default people tend to drift and so with David we had to document those systems in a way that it was very accountable, it was very specific and it was very detailed and that way very specific, and it was very detailed. And that way all these systems we were implementing could be measured. And I will tell everybody out there if you’re listening, you must measure what you

treasure. You must measure what you treasure because you’re gonna find that you’re going to slack where you don’t track, right? So you’re gonna slack where you don’t track and you have So you’re going to slack where you don’t track and you have to measure what you treasure. And so with David, everything now is a key performance indicator.

We know how many reviews he’s getting a week, how many objective Google reviews he’s getting a week, how many video testimonials a week, how many inbound leads a week he’s generating, how many bunky life custom cabins are needing to be built. And it really is now all about the metrics. And if you’re out

there today and you feel overwhelmed by this conversation, I’m just telling you, you got to document what works and then you’ve got to make key performance indicators. You have to track the numbers that matter to your business. David, Clay shared a lot of what you’re doing right now that you weren’t doing prior. And you mentioned a couple of things as well, like with your script and just staying true to that and tracking that and all

these great things of all the things that you’ve been doing, that’s been improving your business. What’s one interesting thing that really jumps out when Clay was just sharing the process he was taking you through that you think was really meaningful that you may not have ever got to yourself just because, hey, you’re nose to the grindstone, you’re in the business, you need somebody like Clay who’s a marketing genius to

help you out there. What was one of those things? Tracking. After having done it now for two years, what it’s added that might not be as apparent from the surface is the amount of kind of regularity and emotional stability it’s given me. Because when you are in the weeds, as you said, John Lee,

you have this emotional roller coaster you’re on, where you have a great week and you feel like you’re on top of the world. And then you have a terrible week and you feel like you’re about to lose your house. And that’s just an emotional journey that you go through as an entrepreneur. However, when you contract, and I can say, what happened this week last year? What happened this week two years ago? And you realize for whatever reason, the third week of August just kind of blows and that’s

okay that we only sold 10 bunkees or whatever. Yeah, people are getting ready for school and maybe you don’t think about that, but you have three years now of back data. That’s interesting. And I can measure, okay, like this quarter versus the same quarter last year, wow, we’re crushing it, even though it might not feel amazing because it’s our off season or whatever

it is. And that’s bad. That is above all else, allowed us to kind of go on that emotional roller coaster with just a little bit more knowledge, a little bit more foresight and hindsight to go, oh, you know what? We’re not on top of the world here,

but also the house isn’t about to burn down and we’re actually just we’re steady putting one foot in front of the other and we’re growing every year. And that has been for myself emotionally, just a real game changer. Fire Nation, that emotional stability cannot be understated as to the importance it is to an entrepreneur’s journey because man it’s a roller coaster you’re gonna be on cloud nine

then at the bottom of the weeds and then back up again and everywhere in the middle I mean it’s just part of it that’s why you need these accountability partners you need a coach you need a mentor you need a mastermind you need to be doing the right things and tracking is part of that process and clay it is a sad fact But 96% of businesses fail. Why is this true? And what the heck can we do about it? Okay. Well we go back through our four steps again step one

Most people most entrepreneurs are out there, they have found a problem. They go, you know what? I could mow the lawn better than my competition. You know what? I could help a woman lose weight better than the competition. I can help a man get in shape better than the competition. I could build a bolt-on bedroom better than anybody else. I could open up a haircut chain better than anybody else.

I could cut hair better than anybody else. I could cut hair better than anybody else I can build houses better than anybody else. I can be the world’s best dentist etc. Etc. They find a problem step two They have a solution Step three they just can’t sell anything for whatever reason they’re not selling anything And and that’s where a lot of people call themselves an entrepreneur and I would I would say and I’m not trying to attack anybody out there listening I would describe anybody out there that has

something that’s not selling as a wantrepreneur we want to be an entrepreneur we are a wantrepreneur but until something is selling our business is just in the process of going to helling, right? And so until we sell something, so we have a problem, a solution, we have to sell something, and then we have to nail it and scale it. And so in David’s case, we now have pre-written scripts, pre-written emails, documented workflows. Everything is moving.

And now it’s very, very exciting. And if you go to thrivetimeshow.com folks and you click on testimonials, I want people to see this. I want you to be filled with hope and encouragement. If you go to thrivetimeshow.com

and you click on testimonials, there is a listener out there today who needs to hear this, but there’s a company called peak business valuation peace peak business valuation He was and is a listener to the EO fire show its peak business Evaluation calm peak business evaluation calm. Do you know this guy’s grown his business by over 15 times jailed?

Wow, since he went to thrive time show comm forward slash EO fire and scheduled his Do you know this guy’s grown his business by over 15 times JLD? Wow. Since he went to thrivetimeshow.com forward slash EO fire and scheduled his first consultation. Folks, there’s a company called Shawhomes.com. Everyone should go there right now. Shawhomes. This company, we helped them grow from 15 million dollars a year.

This is a podcast listener, okay? A podcast listener. We helped him grow his business from 15 million to $160 million in sales in under five years. A podcast listener, he took action. He took action and that company just sold.

So shawholmes.com just sold. And I could sit there and give you so many examples. Oxifresh.com, O-X-I-F-R-E-S-H.com. This is a guy who consumes podcasts. He listens to great broadcasts like this. Do you know we’ve helped him grow from a handful

of locations to 550 locations? David, I’m not sure how much you’ve grown since we started working with you, but what kind of a growth, a percentage or how much growth have you seen over the past two years? Our goal was US domination and I think we’re not there yet, but we’ve definitely went from, I think maybe selling 20 bunkies in the USA to we’ll do three or four million this year in the USA. Our Canadian business as well has continued to grow.

So I think we’re upwards of 60% up top line. But the more important part is our profits have doubled. And Fire Nation, that can’t be understated because so many people have growing pains where they grow and they become less profitable. And then some of them look up after a year or two and they’re like, wait a second, I’m actually not making any money. This is actually costing me money to absolutely get up and grind my face off

every single day. So David, I want you to kind of take it home before I give it back to Clay to really take it home, but David I want you to take it home on your side of things by saying, you know, what to you has been the most meaningful impact of finding somebody who actually can help you in the areas that you need help in? I mean of course Clay’s not gonna be able to help you with your area of

expertise within building bunks out and doing all the different fittings. Like, you have that area of expertise. Clay has his area of expertise. Like, what was the most meaningful result of you taking that step? Just having that kind of stability in the emotional journey that was the last two or three years. It’s been life-changing for me.

We have, as I said, doubled our profit. And we’re already a profitable company. It wasn’t like we were unprofitable, but we doubled our profits. And we have a game plan now that we just need to execute on. So every week I’ll talk to my coach. we’ll have an accountability call every single week.

And it’s always, what can we do? And I say, I just need to execute on this plan. And so that complete clarity of what do I need to do next? What is that next step on the journey? Just having that next step has been so huge because otherwise, like before, I was just floundering around trying something for a month or two and then giving up and trying

something else and just a shiny object chasing all over the place. And so just having that, what is the next step to do and what do I need to execute on next has been, I think, the reason we’ve been able to double our profits and grow into a completely different nation and continue to grow at home. Floundering is the word, Fire Nation. So many entrepreneurs are floundering. They’re trying this or flopping over, they’re trying this or flapping over, they’re trying that and

they never have that consistency, which you know is know is King Fire Nation that’s why I’ve been doing a daily show for 12 plus years now consistency is king you have to find what works and you keep doing it over and over again with improvements by the way all along the way so Clay take us home well I’ll just say this, you know, since 2005, I’m not sure when your listeners are gonna hear this broadcast,

but I’ve been doing, I’ve been coaching companies since 2005. So this is my 20th year. As of 2025, this will be my 20th year doing the same thing. And people say, what is that same thing? I help entrepreneurs reduce their working hours, decrease their costs and increase their time and financial freedom. How do I do it? I guide you

down a proven path. I have a team that does photography, video, web, search engine, all of those solutions, and we charge less money than it would cost to hire even a even one minimum wage employee. This just in folks, we charge $1 than it would cost to hire even one minimum wage employee. This just in folks, we charge $1,700 a month and we also have scholarships for certain clients in need. So think about it folks, for $1,700,

which is less money than it would cost to hire even one minimum wage employee. What if you could have somebody that would coach you down a proven path? Well, that’s what we do. And because I only take on 160 clients, it’s kind of a thing where you’re almost applying

to be a client or I’m applying to be your coach because I don’t want to work with someone who’s not a good fit. So I would encourage everybody, step one, step two, step three, step one, go to thrive timeshow.com forward slash EOfire.com. I know somebody’s taking notes right now while navigating down a gravel road on a skateboard.

So I’ll read it again. It’s Thrivetimeshow.com forward slash EOfire. Somebody right now is listening while they’re getting spotty service in a remote part of Puerto Rico. So go to Thrivetimeshow.com forward slash EO fire step two. And once you go there, look at the

testimonials. There’s over 2400 to 400 2400 documented client success stories. Over the past 20 years, you can see these entrepreneurs on video, go to thrive. Time show dot com. Look at those testimonials. And then finally, schedule that 13 point assessment. And somebody says, I don’t have the time freedom to I don’t have time to to to find a coach. I don’t have the the space in my life to find a coach. I’m so busy. I’m so overwhelmed. Well, I would

encourage you find time schedule time for what matters. Ord’m so busy. I’m so overwhelmed. Well, I would encourage you to find time, schedule time for what matters, ordain your destiny. Go to thrive timeshow.com forward slash EO fire schedule that consultation and for anybody out there listening sincerely, if you need a bolt on bedroom or you’re looking to add on some affordable, easy office space, I would encourage you to go to bunkunkyLife.com. BunkyLife.com. I know there are thousands of people all across the world

who’ve gone to BunkyLife.com and have purchased a custom cabin. I would encourage everybody check out the great products and services that David Frazier and his team provide there at BunkyLife.com. Fire Nation, you’re the average of the five people you spend the most time with. You’ve been hanging out with CCJLD. team provide their Bimeshow.com slash EOFire. Get that 13-point assessment done, Fire Nation. 2025 is your year.

Take action. Clay, David, thank you for your time, your energy, your knowledge, your value for Fire Nation today. We salute you and we’ll catch you on the flip side. Boom! Hey, Fire Nation. A huge thank you to our sponsors and Fire Nation. What can 4,000 of the world’s most successful entrepreneurs teach you? How about how to achieve financial

freedom and fulfillment? My first traditionally published book, The Common Path to Uncommon Success is a revolutionary 17-step roadmap that will lead you to the lifestyle you’ve been dreaming about. This book took me 10 years of accumulating the genius of the world’s top entrepreneurs,

and you can get it all in one place when you visit uncommonsuccessbook.com. I’ll catch you there, or on the flip side. Yeah, so my name is Kelsey Hershey and my husband and I own Rock Haven Retrievers. We’ve been working with you guys for probably eight or nine months now since last May and it’s been a great experience.

So when we first started, leads was actually our limiting, biggest limiting factor. So we just, yeah, we were struggling to get some leads. We had great connections with people, but we were just hoping to grow a little more and a little faster than we were. So that was our biggest limiting factor. We’ve about doubled our leads. And so that is no longer our biggest limiting factor right now. So that’s been great. Some of the things we worked on or fixed was we did we were already doing some advertising. So we increased our advertising. Our

Web site was kind of a mess. I mean it was beautiful but it wasn’t being found. So that was our biggest issue. So you guys helped make us more Google compliant. Our coach worked with us. That was amazing. Getting it where people can actually find us. So that has been really important. And then also getting really good, high quality Google reviews where people can, we’re in an industry that very much relies on trust. And so having those referrals and Google reviews has been really important for us.

It’s had a huge impact. So just the stability and predictability that comes with a business coach. Honestly, that was the biggest thing for me. I really appreciate. I know every morning, every Friday morning at 5am, we’re going to meet with Andrew. We’re going to go over our numbers. We’re going gonna talk about our biggest limiting factor, that way we can just kind of chink away at that

and so we can grow systematically, it’s not chaotic at all. And so having that and the way it impacts our family has been huge too, just because, yeah, we have, like I said, we are very much family oriented. We have four kids and so it’s really important to us that that it doesn’t become all about the business. And that is

something I’ve really appreciated. Andrew actually cares about our marriage. He cares about our family and our kids and keeping that all in line with what we have told him is our highest priorities has been really important. And honestly, if that wasn’t the case, we probably would not be doing business coaching. So that’s a very important part for us.

For the 13 point assessment, it’s kind of a no brainer just because there’s literally no risk involved. We’ve also gone to the business conference and come away with a lot of value as well. So honestly, I would say just do it because it is worth it. I love that if someone is hesitant, it is a month-to-month basis. So you can just set aside a certain amount and say, we’re going to try it out. And if you’re diligent and you’re gonna be open and do what your business coach asks you to do then you definitely won’t regret it.

Ladies and gentlemen on today’s show we’re gonna interview a real person who is a real business owner. So many people ask me, well Clay, you know, what kind of business owners do you work with? And the reason why we only work with 160 clients, James, is I only want to work with really good people. James, you get it. I get it. I don’t want to work with people that are not good people. And so today’s show, my commercial for her, is she’s good people. Her name’s Kelsey, the name of her company folks. The name of her company, look it up, she’s a real person, not a hologram. It’s rockhavenretrievers.com. Kelsey, welcome

on to the Thrive Time Show. How are you? I’m doing great. Thanks so much for having me. Hey, so just so people can verify that you’re not a hologram, tell us your first and last name and the name of your company. Yeah, so my name is Kelsey Hershey and my husband and I own Rock Haven Retrievers. And I’m going to pull up the website so people can look at it real quick and again if you’re out there today and you’re looking for a retriever, my understanding and I’m inferring based upon the name of the website, Rock Haven Retrievers, that you breed retrievers?

Or tell us about the kinds of products you provide there at rockhavenretrievers.com. Yeah, so we raise labs, so Labrador Retrievers, Purebred AKC, Labrador Retrievers, and Golden Retriever puppies for amazing families. And so how did you first hear about us here at the Thrive Time Show and the business coaching services that we provide?

Yeah, I think we heard about you probably five years ago. So originally, I think we actually was through a podcast, but then we worked with y’all for almost a year on a different business which we actually got to be able to sell which was great and now we’ve been working with you guys for probably eight or nine months now since last May and it’s been a great experience. So what I want to do

James you talk to people every day that reach out that would like to be clients. And your job is, you and the team, your job is to sort of filter out who’s a good fit and who isn’t a good fit for what we do. That’s right.

OK, so I’m going to go through kind of line by line some questions for Miss Kelsey here. So that way people watching online can figure out if you’re a good fit for what we do. So first off, this year versus last year, can you tell us about the leads? Like what kind of growth have you seen in terms of lead growth from this year versus last year? So from life after business coaching to maybe life before business coaching, what kind of contrast have you seen in lead?

Yeah, so when we first started, leads was actually our limiting biggest limiting factor. So we just, yeah, we were struggling to get some leads. We had great connections with people, but we were just hoping to grow a little more and a little faster than we were. So that was our biggest limiting factor. We’ve about doubled our leads. And so that is no longer our biggest limiting factor right now. So that’s been great. So you’ve doubled now, James, you have questions that people ask you all the time. What follow up question would you have for Kelsey about lead generation? Because I know people ask

you on the phone all the time. They say, can you guys help me generate leads? Do you have any follow-up questions for Kelsey? Well, a lot of people don’t know where to get leads. So where do you get your leads from? Yeah, so some of the things we worked on or fixed, we were already doing some advertising.

So we increased our advertising. Our website was kind of a mess. I mean, it was beautiful, but it wasn’t being found. So that was our biggest issue. So you guys helped make us more Google compliant. Our coach worked with us.

That was amazing. Getting it where people can actually find us. So that has been really important. And then also getting really good, high-quality Google reviews where people can. We’re in an industry that very much relies on trust.

And so having those referrals and Google reviews has been really important for us. Okay so second follow-up question here for you is when you do advertisements I meet so many people all the time and James you talked to him on the phone they’re spending thousands of dollars advertising their products so I’m gonna pull up a bunch of examples real quick. These are real examples, okay? So rockhavenretrievers.com, that’s your business. Okay, here’s another business. True story. A client of mine, long-time

client of mine, PMHOKC. This is a real business. PMHOKC. They do not sell retrievers. They are a home remodeling business. They build pools, outdoor kitchens, that kind of thing. Another client of mine, uh, Kola Fitness. This is a client that’s based in Joplin, Missouri. Um, this is a company that’s based in Dallas, Texas. Okay. These companies also the Purcell Group, the Purcell Group, Stacey Purcell, the Purcell Group, wonderful lady. These are three examples of clients that I met that were spending over $2,000 a week before I met them,

advertising on the internet, and they were not generating any leads at all. I want to get your thoughts on this, Kelsey. We are obsessive. We are fastidious about tracking. Can you talk about the importance of having a coach that helps you track where your leads are coming from? Yeah. So in an ideal world, we would have done all the tracking already. Sometimes it’s a matter of having that accountability. And that was actually the biggest thing for us is we knew we were supposed to be doing some of these things. But just having knowing that every Friday morning, we’re going to meet with our coach.

We’re going to go over our tracking sheet. We’re going to know what we’re spending every week. We’re going to know our leads, sheet. We’re going to know what we’re spending every week. We’re going to know our leads. Making sure that those numbers are lining up has been really important so that, like you said, the lead, the advertising doesn’t get out of control.

And we know exactly how much we’re spending every week. Now, in the world we live in, even right now, someone’s watching and they’re going, I bet you she’s being paid to say these. week. of people there’s shamakari, there’s jackassery, there’s scams. You see it. You know, get rich quick, get rich in 17 minutes, the whole thing. Our service happens to be month to month. And so when you sold your company, you called us with great enthusiasm and you said, guys, congratulations, we’re selling our business. And we were so excited for you guys. And we

helped you guys to grow your company and you sold it and there wasn’t a contract where I said, this just in Kelsey, you’re locked into a contract. Or I didn’t say, oh, you owe us a lot of money to get out of the contract. We’ve all been in a contract for a gym or a timeshare or a phone plan or something. Can you talk about the peace of mind it gives you knowing that you’re paying $1,700 a month,

$1,700 per month, $1,700 a month, and knowing it’s month to month, even though our average client is with us for six years or longer. Tell us about the peace of mind of knowing that it is month to month. Yeah, I would say there’s definitely peace of mind there. Honestly, the trust we’ve built at this point, I have no concerns at all just because we

have a very good relationship with Andrew, our business coach. And honestly, I was more concerned that we’d be able to get Andrew again after we sold our business just because he’s amazing and has done so well. I was more concerned that you guys would keep us as customers and with our next business. So that was not an issue at all.

OK, now for your business, go back to your business. We’ve got to gather video reviews. I’m trying to celebrate my clients today while giving a lot of examples. So if you go to Thrivetimeshow.com, that’s obviously a business that I’m involved in. If you go to EITRLounge.com, that’s obviously a business I’m involved in.

If you go to Dr. Zellner & Associates, that’s obviously a business that Dr. Zellner and I are involved in. So when you look at these different businesses, we are teaching that which we do. We’re teaching you to do things that we do in our own companies. So when you go to Thrivetimeshow.com, the idea of having a business conference is not a new idea for me. I know this sounds shocking, but I’ve been doing business conferences for 20 years.

This is my 20th year doing the same thing. So we have thousands and thousands of testimonials from real clients. So people say, Clay Clark, I’ve never heard of you before, but I know Robert Kiyosaki is speaking at your conference, or I know Eric Trump’s coming, or I know that you’re bringing in Tim Tebow or whatever. But ultimately, James, people, they often want to know how long have you been doing this?

Where are you located? We talked to a lady the other day. She said, does Tulsa have hotels? Remember this wonderful lady? Yeah. So there’s people that have lots of questions about,

does Tulsa have hotels? What kind of questions do people ask you about our conferences, James? Well, they want to know, a lot of people want to know what exactly are you going to talk about. So they don’t know that you’re going to talk about marketing, systems and scaling, human resources, accounting, social media marketing, branding, search engine optimization.

That’s a big one. Sales training, just all these things that you do. But people ask this every time. Right, they do. And so we have testimonials. And so I want to get your thoughts on this, Kelsey.

Why or how has gathering video testimonials for your business impacted you? Because I hear so much from people, they say the video testimonials were important for them. How has gathering objective video reviews from real customers impacted your business?

Oh, it’s been so important. So for us, like I said, our business is very much built on trust. So having people that trust us to raise their puppy, to know that it’s being cared for well, and is getting everything that we say.

We are in an industry that unfortunately has a pretty bad reputation in some areas and there are there’s scams out there there’s things out there unfortunately and so we need people to be able to trust us to trust that we are doing the right thing and really caring for our puppy. So having those video reviews on our website and also able to just send them to people when they ask, being able to say, hey, this is a real person who’s gotten a puppy from us, that has been very important

for our growth. Now, next area, and this is something important, I don’t know James, James you like to make steak right? I do. Okay, so let’s talk about making steak for a second, I’m getting into your wheelhouse. When you’re making steak, is it the quality of meat, does the quality of meat matter? It does, and I always try to go to the part of the store that has the glass with the person

behind it and get the prime cut. So the quality of the store that has the glass with the person behind it and get the prime cut. So the quality of the cut matters. It does. Does it matter that you’re, what do you cook your steak in? In a cast iron pan. On part two of today’s show, by the way, we’re going to put on the video of how you cook

steak. Okay. So part two you use a, what kind of pan do you use? Cast iron. And what do you put on the steak? I do butter and oil, like extra virgin olive oil, and then just salt and pepper.

And then, you know, sometimes a little garlic and rosemary on it too. And then do you, does cooking the steak, how you cook the steak matter? It does, I always cook that thing on high heat and the alarm will go off four out of five times.

Now this is so important though. This is so important because people say, Clay, I want to grow my business. What’s the most important part? And James, people ask you all the time. They say, so are you guys an accounting firm? Are you guys a marketing firm?

Are you guys a sales coaching thing? And it’s all of it. So when you come to our workshops or you’re a client, we go through all 14 aspects of your company. And so I’m really going to tap into Kelsey’s brain on this because her and her family, her team, they really are attentive and diligent about all of these areas and really trying to do the best they can to provide the best service possible.

So first off, we have to figure out your revenue goals. I’m not gonna ask you to share your goals on today’s show, but you have to know how many dogs you have to sell to break even. I mean, at the end of the day, you have to know your break-even point, box number two.

And again, anybody who wants to download this book for free, you go to thrivetimeshow.com forward slash free dash resources and you can follow along. You can download my book, A Millionaire’s Guide, How to Become Sustainably Rich, thrivetimeshow.com forward slash free dash resources. And again, we’re talking here from page five of this book. Kelsey, how has that impacted you

knowing your break-even point? That’s been really important. I mean, we wouldn’t be able to, this is a passion of ours, we really love it, but we can’t keep doing it if we aren’t making a profit and feeding our families.

So we have four boys, and we need to be able to feed them, to care for them. And so knowing our break even has, I mean, it’s a non-negotiable. We would not be doing what we’re doing for this long if we didn’t know our numbers. So you got to know the numbers. And again, somebody out there says, I, I, I’m not an accountant.

We’ll help you with that. Don’t worry about it because because you’ve got to know your numbers, OK? Now, box three is you’ve got to know how many hours per week you’re willing to work. Now, this is a very controversial subject. I will share my thoughts on this.

Someone out there can disagree. I believe that everybody watching today’s show, you should pray about it. Ask God. I mean it sincerely, and then talk to your spouse and figure out the boundaries with which we are going to work.

So for my wife and I, I like to work six days, rest on the seventh, that’s the mindset that I have, that’s my ideal scenario. Some people say, you work six days a week. James, new employees are always shocked that I’m here six days a week. James, new employees are always shocked that I’m here six days a week. They are.

I mean, do you hear that a lot? They’re like, is he here six days a week? But it’s every week I do it. Every single week. Yeah, and you work six days, seven days a week. You do it too, right?

Right. But there’s some people that want to work four days a week week. Kelsey, why is it important for you and your husband with the 4 kids you have to know how many hours per week that you’re willing to work? I think it’s important just because we have priorities and so if we know what our priorities are and then we can assign time frames to them, it really helps just our family operate better and us feel like we’re actually achieving what we say is our priority.

So for us, yeah, we do the same thing. We work six days a week. And I think honestly, y’all have helped us a lot with just feeling comfortable that that is OK, because there is a lot of shame and stuff around that. But yeah, priority wise, we do assign timeframes to things just so that we can accomplish the things that are important to us.

I’m not saying this to name drop. I’m saying this because it’s true. You know, tonight my wife and I are taking out one of the most successful TV hosts in America and it’s on a Saturday night. And to us, that’s work, but we like it.

I’m not saying this to name drop. I’m just saying this. When we have Robert Kiyosaki that will come in, or Eric Trump, we will be working that week, probably seven days that week. I don’t want to do that, though.

So we will go to church, but then it’s like there’s, so when we get James, when my wife and I just got back We had to go to Florida for a business trip recently I got back and I had a lot of work I had to get caught up on So my schedule got out of whack, but it’s so important that you’re out there You have an ideal schedule that you feel good about and for my wife and I it’s six days a week someone out there watching It might be four days a week, but it’s really important. The next area you have to focus on

if you want to scale a company, we’ll help you through all of this folks, is you got to figure out box number four, what makes you unique? So this just in, there are other dog breeders in America. There are other dog breeders in America, this just in.

So we’ve had to work with you, you’ve worked with us to just figure out what makes you unique and then tell the world about it. Can you talk about why it’s important there, Kelsey, for your business to know your unique value proposition? Yeah, so for us, we definitely lean into this really hard because like you said, there’s

so many others. There’s a lot of unethical ones. And so we really want to differentiate ourselves. So being able to share that we do health testing with our parents, we provide a really good health guarantee, two year health guarantee with all of our puppies. That sort of thing allows us to show how we are different

because there is a small group of people are looking for what we provide. And if they don’t know how we are different, they won’t be able to find us. So that’s why we make that very clear on our website and talking to people how we differentiate ourselves.

Now, box number, this is so big, folks. We’re going through each one. There’s 14 steps of business growth. There’s 14 steps. I want to hit on these because it’s so important that you check all these boxes. Box number five, your branding.

This just in, people do judge a book based on the cover, they do judge a product based on the website, they do. Now James, your desk is oftentimes four feet from mine. Yes. And sometimes it’s 15 feet away from mine. Right. Does it ever blow your mind that people come in to the office, figuratively speaking, or literally sometimes with an unsuccessful business and they end up building a multi-million dollar business almost every time?

Yeah, it’s really insane because I’ve been here for two years and I worked in the part of the business that wasn’t really part of the business doing other stuff. And so I’ve got to see contractors, home builders, roofers, dog groomers, just so many different industries. Doctors. Doctors.

Lawyers. Lawyers, accountants come in, and then they have a business that’s struggling, and then you help them get more leads. And then you help them with the sales scripts and then you help them with Hiring and inspiring and then there’s just so many things that you do that helps scale their their business

Which is what everyone wants to do is scale their business and have more time freedom and have more financial freedom And I see it and it’s like every week. It a new person that reaches that goal. I believe it. You see it every day. So I want to ask your thoughts on this Kelsey. Why is it important that your branding is top-notch? I mean it reflects what’s inside and what’s happening here. So if other people, if we do an amazing job but we can’t portray that to everybody else, it’s going to get lost in translation.

So it’s really important that what we’re doing here matches what other people are seeing. This is folks, I’m hoping you’re learning something folks. This is such a powerful interview here because these folks, I’m telling you, at Rock Haven Retrievers, they’re high quality.

I’m totally against cloning technology. But if I were to clone people, I would want to clone these people. So box number six, marketing. You have to have a three-legged marketing stool. By the way, branding consists of your website, your business cards, your print pieces, your logos, and we do all of that included for the $1,700 a month.

So everything, we do all of that for for the $1,700 a month. So everything, we do all of that for you. That’s all included. Let’s talk about marketing for a second. Kelsey, why do you have to have a three-legged marketing stool? Like three viable ways that you generate leads. So in your case, you’re getting Google reviews

and video reviews. That’s powerful. Boom. Two, search engine optimization. Three, boom. Or two, search engine optimization.

And then three, online ads. So it’s not just one way you’re marketing. It’s not just Google reviews and video reviews. Two, it’s not just search engine optimization. Three, it’s not just online ads. Why do you have to have three ways

that you market to your ideal and likely buyers? Well, mainly because if something would happen to one of them, we need to be able to pivot. So if we’re all in on just one area, say we just do advertising, well, if that advertising gets shut down, we don’t, that immediately stops all of our deal flows, all of our growth, everything is done. So we need to have, I don’t want to say diversified because that almost makes it sound like we can be distracted, but if we can focus on three different things

and do them very well, it has worked really well for us. Folks, this is, I’m telling you, this is powerful stuff. Somebody out there, A, you need a dog. so you’re probably going to Rock Haven Retrievers right now, but B, if you’re trying to grow a company, take notes. These are real people doing real things. Box number seven, you have to create a sales conversion system.

It has to be a documented process. If you’re building a boat, I’m hoping that you’re using a blueprint. If you’re building a car, I’m hoping that you’re building a car using a blueprint. If you’re building a house, I hope you’re using a blueprint. If you’re building anything of consequence at scale, I would hope you’re using a blueprint. I don’t know why in business people don’t want to use blueprints. I don’t quite have it figured out yet. I don’t know why people insist on operating via verbal traditions and tribal knowledge and, you know, well, Carl knows

the passwords. I don’t understand that. But in order to scale something, you have to create a documented system. And so for sales, you have to have call scripts, call recording, a one sheet that clearly documents how you provide solutions for the work to the marketplace. You have to have pre-written emails that make sense, a lead tracking system that makes sense. Kelsey, talk about the sales conversion system.

Why do you have to have all these systems in place? We need them in place because we’re people who make mistakes. So for me I can be going about and doing things boom boom boom and I can totally forget something and ask my husband he knows this but if I have a checklist and I know what I’m doing that is much less likely to happen. So I really rely on having systems in place

because with raising puppies, they are living and breathing. Like we can’t mess up on this. So we really need those systems in place to make sure every single thing is getting done. Folks, I’m telling you, whether you’re feeding dogs,

you’re a dentist, you’re a doctor, you’re a lawyer, you know we have a wonderful, and I’ll get James on part two of today’s show, you’re gonna be able to teach the world how you make a steak. And I’m being real, too cool Keith, a wonderful guy in Visalia, California, he makes the best steaks in the world. He does. Big shout out to him by the way. His company is called Craw Daddies. This guy makes the best steaks in the world. I’m being real. It’s worth the vacation here.

This is Vesalia, California. If you’re like going, man, I don’t know what I’m going to take my kids to this year, go to Vesalia, California. Find a way to get there. Head on over there to Crawdaddies. It’s worth the trip. Once you get there, you can see all the wonderful things that Northern California has to offer, but the highlight of your trip will be going

to two Cool Keiths. It’s the business is called Crawdaddies. It’s incredible. I love this place. Best steak in the world. Steak number two coming in hot. That was a place called Blue Stone. They’re not, they’re not around anymore. The owner decided to shut down, so moving into the second position is you, James. That’s right, baby. Now third is Ruth’s Chris Steakhouse. So it’s kind of a tight competition.

My wife’s moving into third or fourth position right now. You’re making some great steaks, okay? So I want everyone to know you have to have a system in place, okay? It’s a system. Box number eight, you’ve got to know you have to determine your sustainable customer acquisition costs. At the end of the day, how much does it cost you to get a new customer? So Kelsey, whatever you charge for the dogs that you guys sell, you have to know how much it costs you to get a new

customer. Talk about the importance of knowing that. Yep, that’s right on our tracking sheet. So we need to know the cost of when leads come in what each of those costs are that we’re accounting for just because costs can get out of hand very quickly. And so if we’re tracking them every week, we know exactly where we’re at Now again folks, I’m hoping you’re taking notes. I’m hoping you’re getting this. This is powerful stuff and someone says

This isn’t exciting at all. This seems like a very tedious step-by-step process. Yeah, exactly doing your life to be exciting. Don’t use systems You’re gonna have an exciting life. Will you be able to pay the bills? Are you on the verge of bankruptcy? That’s exciting stuff, but if you want to have a proven path to create sustainable success, you’ve got to implement these systems. Step number nine, create repeatable systems, processes, and file organization.

This just in, you can’t build a successful organization if you are not organized. Kelsey, preach the good news about being organized. Well, it’s not necessarily my strong suit, it’s my husband. So that is why we need these systems in place. So my husband is very much naturally detail oriented. I tend to be a little bit more on the I love to talk to people and

do things and play with puppies, but I’m not necessarily system oriented. So when we have these things in place, it helps our marriage, that’s for sure, but it also helps our business and helps us make sure that we’re doing everything that we say is really important to us and that we’re getting things done in a timely manner. Final three steps folks coming in hot, box number 11 or box number 10. You’ve got to create a management system. You have to have an effective management system. What am I saying? Management is what are

the people on your team expected to do and do they do it? How do you convince humans on the planet earth to do their jobs with excellence? I see a lot of people have great systems, great processes, great visions, but nobody is getting anything done because nobody’s being managed. Can you talk about that because your business, you’ve doubled the number of leads you’re getting. Can you talk about the importance of learning these management systems or even these hiring

processes? Yeah. So we’re still very much a family operated business. We’re really still a small business, but it’s not just me. My husband works here. We’re full-time together.

So knowing that we’re on the same page, we do have meetings in the morning, just making sure we’re on track, that we’re focused on the same things and we know what’s going on. I would say is key for us having quick meetings

in the morning, making sure that we’re both knowing what’s happening for the day, and going through our calendar once a week. We will do that as well just to make sure our week is planned out, and so it’s not chaos during the week. Okay, box number 12 here, folks. Coming in hot. We’re almost there, almost there.

Stay on target. Almost there. Box number 12, or box number 11 here folks, coming in hot. We’re almost there, almost there. Stay on target, almost there. Box number 12, or box number 11, you have to create a sustainable and repetitive weekly schedule. You know, like when is your daily huddle? When is your weekly group interview?

When will you call the leads? When will you go home? When will you show up to work? What is your schedule? Can you talk about that, Kelsey, about the importance of having a documented schedule that you, your husband,

and your team adheres to? Yeah, we keep a pretty good schedule just because we need to know what’s going on. So we can’t be losing kids during the week. We’ve got to know who’s getting the kids. We need to know puppies. We need to know who’s coming and visiting who’s coming to take a puppy home, that sort of thing. So if we don’t know that we’re Yeah, it’s gonna be pretty chaotic during the week. So that’s why we do a weekly meeting. And we do plan out pretty tightly our schedule.

Now, James, we move on to the final couple boxes here. So we have box number 13 or box number 12. You have to create human resources and recruitment systems. There’s got to be a process. Now, Kelsey, I’m sure you can see the writing on the wall. You’re going, wow, we’re getting more leads. We’re doing more transactions.

And at a certain point, hiring people will become your biggest limiting factor. At some point, hiring people will become your biggest limiting factor. Can you talk about the importance of having a plan in place for onboarding new employees?

Yeah, this is actually something that is very top of mind right now that we’ve been talking with our business coach about because this is our next step. So we have been talking about different ways of finding leads, whether that’s I’m sorry, finding our first employees, because as we grow, like you said, is going to become our biggest limiting factor. So we are actually this is very like top of mind current for us because we are

starting to go down this path with our business coach. Okay. Now, box number 13 and 14 folks. Um, you’ve got to make sure that your business, that you automate the earning of, of your millions. What am I saying? You have to have an accounting process in place where you track every dollar because

it’s not about how much money you make, it’s about how much money you keep. And so if any of these aspects are neglected, your business will not succeed. And that’s why I believe everybody out there, if you have a sound mind, you should probably have an attorney you work with who knows what he’s talking about to guide you through the legal aspects of your company. You should probably have an accountant you can trust to guide you through the accounting

aspects of your company. You should probably have a dentist that you go to that’s not a guy you know who’s watched a couple YouTube videos on tooth on teeth brushing. I mean you probably want to have an expert in your life to help you in these various areas and the whole purpose of that is so you can achieve what we call the F7 success where you have success with your faith, your family, your finances, your fitness, your friendship, your fun. So Kelsey, as you’re going down this path,

so many people are taking notes right now. If you could share with everybody, maybe a 60-second recap of what impact having a business coach has had on your life and your businesses. We’d love to hear from you.

Oh man, it’s had a huge impact. So just the stability and predictability that comes with a business coach. Honestly, that was the biggest thing for me. I really appreciate, I know every morning, every Friday morning at 5am, we’re going to meet with Andrew. We’re going to go over our numbers,

we’re gonna talk about our biggest limiting factor, that way we can just kind of chink away at that and so we can grow systematically, it’s not chaotic at all. And so having that and the way it impacts our family has been huge too, just because, yeah, we have, like I said, we are very much family oriented.

We have four kids. And so it’s really important to us that that it doesn’t become all about the business. And that is something I’ve really appreciated. Andrew actually cares about our marriage. He cares about our family and our kids and keeping that all in line with what we have told him is our highest priorities has been really important.

And honestly, if that wasn’t the case, we probably would not be doing business coaching. So that’s a very important part for us. And so what do you say to somebody who’s on the fence? They’re thinking about coming to our workshop. They’re thinking about going to Thrive Time Show and scheduling a free 13 point assessment.

They’re thinking about coming to a business conference. They know it’s $1,700 a month. They know for the business conferences that we have scholarship pricing available to help families in need. So you can name your price. They know that we have scholarship pricing available to help families in need. So you can name your price.

They know that we do scholarships for clients from time to time. But what would you say to somebody who’s on the fence and thinking about either attending a conference or scheduling a free 13-point assessment? Well, for the 13-point assessment, it’s kind of a no-brainer just because there’s literally no risk involved. We’ve also gone to the business conference and come away with a lot of value as well.

So honestly, I would say just do it because it is worth it. I love that if someone is hesitant, it is a month to month basis. So you can just set aside a certain amount and say, we’re going to try it out. And if you’re diligent and you’re going to be open and do what your business coach asked you to do, then you definitely won’t regret it. James, I’ll give you the final question here. You talk to wonderful people every day that are maybe the potential Kelsey’s of America or some people you

say, Whoa, we can’t help you. And I don’t want anybody to waste their time filling out the form if you have an esoteric belief system and not an actual business you’re trying to grow. So James, what final question would you have for Kelsey? If you could do it all over again, would you hire us?

Yes, absolutely. Yeah, very thankful for you guys. It’s been a huge blessing. We love it. Honestly, Fridays when we meet, it’s the highlight of our day. It’s our most productive day for sure.

So, absolutely. Kelsey, thank you so much for carving out time for us today I encourage everybody out there if you don’t hate yourself and you do love retrievers if you do love retrievers and you don’t hate yourself and you’re looking to get a retriever go to rockhavenretrievers.com that’s the website rockhavenretrievers.com and on partvenretrievers.com. That’s the website, rockhavenretrievers.com. And on part two of today’s show,

James will teach us how to make one of his epic steaks. Thank you so much, Kelsey. Have a great day. Thanks, you too, guys. Bye-bye. I started a business

because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean I went to medical school. I can figure this all myself. I don’t need additional outside help in many ways. I mean, I went

to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines

for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web.

With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business.

I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic. Hi my name is Tim Johnson. I’m the owner of Tuscaloosa Ophthalmology as well as Southern Eye Consultants, two ophthalmology practices in Tuscaloosa, Alabama and I’m a client of Clay Clark. He asked me to answer a couple questions. The first question was, how did I hear about Clay Clark?

I am a big fan of business podcasts, and his podcast popped up as a recommended listening. So I started listening to the podcast. I was a little suspicious or skeptical because I thought there was gonna be like an upcharge or an upsell.

But the idea of the month to month canceling really appealed to me. And I kept waiting for the shoe to drop and for the upsell or for the scam to come in but it never did. It’s very legitimate. Since working with Clay, I’ve gotten a much firmer grasp on how business works, even in

medicine business is business. I’ve learned a lot about marketing, especially how Google reviews work and how important that is. That’s very important, even in medicine. At least once a week, if not every day, I get a new patient

because somebody Googled eye doctor in Tuscaloosa or ophthalmologist in Tuscaloosa and you’d be amazed how many patients just look for an eye doctor that way and so he’s really changed our business. Our business has grown a lot maybe 15 to 20 percent this year and so we’re really grateful for the things he’s done for our business. And the last question was when did I perfect the the laugh? I would say that you can never

perfect the laugh, you just keep working at it and just keeps getting better and better each day. But you gotta keep working at it. Dateline, August 31st, 2024. James, this is the most important video ever shot. You’re probably the third best steak maker that I know of.

You have Keith, I mean, Crowd Eddie, Crowd Eddie’s Keith. He’s a heady in the game. Keith’s Gorse Gaten. He’s a heady in the game. You’re number two. I put, you know, Texas Roadhouse

at a kind of a solid three there. So we’re gonna see if you can teach us your system for making the perfect steak. What do we need? What are the essential ingredients?

So the first thing we need is we need the steak, whether that’s going to be the Porter House, the New York Strip. Oh, you’re making it complicated. What do we need to get here? What do we need to get?

You need to first get the steak. What are you getting now though? Alright, we’re getting the steak right now. What kind of steak are you getting? We’re going to see what they have. We might get a rib eye, we might get the New York strip. We’ll check back in just a moment. There’s too much suspense. Folks, things are changing.

James, you stopped in the vegetable section or something? What are you getting now? You know what? You have to put rosemary on the steak. You just have to do it. It’s a must have. If you don’t do it, you’re not going to make a 10 out of 10 steak. I’ll try to deal with the emotions I’m feeling right now. We’ll be right back.

In a shocking turn of events, we’re still in the vegetable section. What are you getting now? We need to have garlic. If you’re going to make a 10 out of 10 steak, you need to have garlic. Okay. The wheels fall off the wagon for a lot of people at this stage. Tell us this is the stage where you’re picking the meat. Yeah, this is the Casey strip. Other. It’s also known as the New York strip. And this is my favorite cut. I think

the steak really how many ounces are you getting here? Um, this is looks favorite cut I think of the steak. Really? How many ounces are you getting here? Um, this is, looks like, uh, it’s 1.4 pounds, so maybe like, you know, 25 ounces or so. Wow. Alright, James, what are we looking at now? This is olive oil and this is what we’re going to cook the steak in and it’s going to be great. So you’re cooking the steak in olive oil, do you cook the steak in anything else?

I also add butter to it as well and then it just, you mix the two, I don’t know what it does but it comes out great. What kind of butter are we talking about? You know what, just the regular butter, unsalted, organic. Stop dodging the questions, we we’ll find the butter next the steak game is so easy for you you do what you do the exact the kind of butter

you’re looking for what kind of butter you get here this is the Kerry golds pure Irish butter and you just throw some of this in the pan with with the steak and it comes out great and I eat a stick of butter every day. Holy crap. Try that at home. Now a core component of your steak regimen,

your steak plan, your steak blueprint, your steak recipe is what here? What are you doing? Salt and pepper. You can’t have salt without pepper and you can’t have pepper without salt.

What kind of salt are you getting here? So just grab them both just you know whatever salt I guess is good salt. McCormick sea salt? Or you could get the pink salt. Which one do you get? Don’t give us options like that. Don’t play that game with us. Don’t manipulate us. I get the pink one. You do? I do. Oh wow so you get the you’re kind of bougie you get what kind of pepper just black pepper you’d be you turn it you grind your own it you have to grind it you got it keeps it fresh okay got it all right we caught him he’s very to get started on the steak without telling us

sir what are you doing now what are you working on so I’m gonna cut up the garlic yep and the rosemary okay all to make the James patented, well not patent, patent pending, super steak. Exactly. We caught him trying to skip a step. He’s washing.

That was not one of the steps that he talked about earlier. Thus, potentially misleading the viewers out there who are just trying to learn how to make the lake steak patent-pending from James Real quick. What kind of military credentials did you earn? Well spent four years active duty in the Air Force. Yeah up in a Minot, North Dakota

Is that what you learned this controversial steak? This is where I learned it. Really? Kudos to my boy, Camuella, I won’t say his last name on here, and his wife from Hawaii. Really?

This is how they do it, yeah. They taught me, they’re really married. You can’t even speak of the man, it’s such a secret thing, it’s like, okay. All right, we’ll come back. What are you doing right now? As you’re preparing for the steak there, sir? What are you doing? Just picking off the plate eating off the plate right now.

What are you doing? Seriously? What are you doing? Just a little taste test action. Cut up the garlic. You’re cutting up the garlic. See, you didn’t disclose that. It’s all cut. OK. All right. So you’re cutting. All right, so you’re unpacking the meat here. You’re taking the meat out of the package? Yep, and we’re going to salt and pepper it,

and then we’re going to put it right on the pot. This is a controversial strategy. Now, some would keep it in the package, and would put the package in, and sort of, but you’re taking it out of the package. I’m going to leave it in the package and put the salt and pepper on it while it’s still in

the package. A lot going on folks stay tuned. All right now he’s going to get the olive oil. The oil got it from the olive. Boom. Let me zoom in real quick here. I’m gonna throw somebody off the trail. Okay you got it. It says rich taste rich taste. Now we’re getting the butter. Now the olive boom boom I zoom in real quick here I’m gonna throw somebody off the trail okay you got it does rich taste rich now we’re getting the butter now we’re getting the butter okay here we go he’s getting the butter butter butter controversial he’s keeping the butter in a what’s called a refrigerator folks if

you need to get one of those you’ll want to write that down as well. It’s a good step. Okay, here we go. All right. Now, this is the controversy. So, you know, this pot right here. Yes. Oh yeah. I used this bad boy yesterday. Yeah. And my secret is that I keep the butter and the oil in the pot for like a week. So like the remnant, like the fat and the stuff from the other, you keep it in there. From yesterday. Oh wow. And I just, you know, that’s the base that we need to cook a great steak.

Okay, alright, you’re a wild man. A man without boundaries. Next step! Alright, this is the double whammy. We’re going to salt and pepper the steak, and then we’re going to also heat up the pot or the pan, whatever you’re using. Wow. And this is something again, Keith, who owns Crawdaddy’s, and I mean this folks, Keith, who owns Crawdaddy’s makes the best steaks in America. He does you’re the whole universe

I mean, it’s unbelievable. It’s worth making the trip to Cal in California, California Larry It’s hilarious worth the trip just to go to cry daddy’s to behold the wonder now coming in number two That’s your stage number three. That’s Texas Roadhouse, other places. Number 14 it’s Outback, whatever. But this is some hot stuff folks. Okay so what are we doing now? Alright we’re gonna salt and pepper it. Yeah. So we’re just gonna… I call this move the key. I call this the key. It’s a cool key. It is. Grinds the salt. The next move is the orbs got it.

You grinds the pepper. He grinds it. He grinds it. Do you want some more pepper? Yes. Just say when. I don’t say when. I just grind the pepper. This is called the Keith. The Keith move. He grinds the pepper.

You need a lot of pepper on these things. You know, I’ve heard that Keith will grind the pepper until Uther men would stop. I heard he uses his teeth. That’s why you want to eat it. I don’t know why he doesn’t put that on the menu. Some people say handmade. Pre-choose your food like an eagle. It’s called the taquita.

It’s not that bad, but just… What are you doing right there? It’s poetic. What are you doing? Now we’re going to wait for this to heat up. Oh, it looks pretty good.

Looks pretty good? Looks pretty good. Are you going to eat it right now or are you gonna cook it first? We’re gonna cook it down. Oh, okay. I’ll write that down.

That’s a good step. We’re gonna cook it. We’re gonna let this heat up for just another minute or two. Yep. And then we’re gonna toss it on. And then we’re gonna turn on this fan.

Otherwise, the fire alarm. Fire alarm James. I always catch this guy moving in an extra step. Sneaking in a step. What’s the next step you’re doing here? We’re going to add some butter.

Add some butter. Add some butter. Okay. And a little bit of olive oil. A little bit the olive oil. That’s when I started with the olive oil.

So day one can be like the roughest day of your steak prepping. Day one’s always rough. Day five, how’s that going? Oh, day five’s great. Why do you ever replace the stuff? You know what? I’m starting to not so you know. So we’ve reached a record of two weeks now.

Oh my gosh, wow. It’s pretty good but you know. Okay. That’s somewhere else. Here we go. Alright, let me get a fork real quick.

Oh. Now this is an official fork? Is this an Air Force approved fork? This is three little forks on it. Would Keith use a pork like this? You know what, I think Keith’s pork just got one point on it.

You think General Flynn would approve of what you’re doing here? I think he would. Let’s put it in there. Okay, it’s in there. There’s one. Oh, two, oh, both are in.

Now what are you doing, what are you doing now? What are you doing now? What’s going through your head? Tell us. And then now, we’re gonna salt and pepper this side of the steak.

While it’s cooking? While it’s cooking. This is controversial. Risking life and limb, you’re doing the pepper. Grimes the salt. This is what Keith, if you go to, if you go to Crawdaddy’s, you’re gonna notice that Keith,

Keith will do it better than what you’re doing now. He does. Only because he’s the best in the world. But you’re number two. This is good here. Look, he’s getting in here looking at the,

are you burning yourself good when you’re getting burned. That’s the secret. That’s what you need to know. Okay. Now put some salt on it. Oh wow.

How long do you cook this thing? You cook it for two hours or a week? What do you do? Tell me when you’re done. You know what? It’s different for the size of the piece.

Okay. And I always try to eye it down because it’s like, you know, it’s an instinct. It’s an instinct. You couldn’t write down the rule. You can’t. And then now I’m going to add the rosemary. Rosemary. It just goes right in there. Oh, wow. And the garlic too. Come on. Incredible. You just smell that. You let this thing cook for like an hour or ten minutes. Give us some sort of time. Maybe like four to six minutes on each side. Four to six minutes? Four to six minutes. Oh a lot of controversy there. On each side, and uh, yeah you’re doing good after that. Look at what you’re doing here.

Man, you start to smell the rosemary, the garlic, and the steak. Folks, put your nose against the camera. Put your nose against the screen, folks. If you’re watching online, put your nose against the screen and sniff it. Just take it in. Smell it. Smell it.

Smell the screen. Put your nose on the screen. Smell the smell. Smell the smell. And then I close that lid up. And then I pace around for four minutes, five minutes, and then check on it.

And you draw a crowd. I mean I’ve noticed there’s a lot of women showing up to watch you do this. It’s the second best steak in the world. James the game is afoot. All right here we go. We’re getting ready. All right we’re still waiting. It’s a foot game. You know what before I flip it I like to see the top of the steak And if it’s still red, it’s not ready to flip. Okay Looking for non red

Getting into crunch time here folks. You can feel the tension you can feel people are sniffing their screens right now You can feel the energy people are can feel people are sniffing their screens right now. You can feel the energy. People are gathering around to see what’s going on. We’re almost there. This is what we call the Lake steak, a product of James. Something that’s almost as good as what Too Cool Keith at Crawdaddy’s. But Tulare, I mean, I’m telling you,

I’m honest, it’s the best steak I’ve ever had. It’s, I mean, you’ve had- I had their steak, I had their lobster Thermador. Yeah. It was a lobster tail that was literally this big. It had to be like two pounds.

And it was the best thing I ever ate in my whole life. And for the price, I mean, it’s incredible. I mean, you would think it would be $2,000 or $4,000 for the stuff. It’s not. But no, it’s great.

It’s really economical. It’s affordable. It’s worth the trip. I mean, you can buy a ticket to fly out to Tulare, have the steak. You know, but if you can’t do that, what do you do? You do the James move here. That’s number two. Best steak in America.

I’m zooming in here. I’m watching Bubba then stumbling, rumbling. Looking to see what’s happening here. Well, here we go. Starting to see it. You feel like it’s done or how do you feel?

You just look at it and then I think to myself a couple of things. I noticed that you’ve been bending the knees while doing this. Is this part of the process? You bend the knees? Is that part of the process? You bend the knees? We’re just waiting. Just waiting. Just waiting.

Okay, here we go. Game time. Alright, I think it’s time to flip them We’re gonna take a look usually when you grab the top of the pan. Yep, and it hot and burns That’s probably around the time that you put your burn your hand. Yeah Oh, yeah Are you gonna cook it some more,

or what are you doing now? Flip it, but you see the top of them? Yep. A nice crisp on top. Look at that. You’re, this is, I mean this is poetic.

That’s what we want right there. Incredible stuff right here. Only Keith does a better job. Only Keith does a better job. And we believe that General Flynn may approve of this strategy. It’s good stuff. It’s good stuff. Okay, here we go. And we’re back! What are you doing now? We’re gonna check to see how the other side looks.

And I always eye this thing down. And it looks like this. I think you got it. I think you might have it. And so, maybe another minute. Another minute. Another minute.

Another minute. Okay, got it. Davis, what do you think? What do you think about this action? Do you agree? Davis, do you agree?

Davis? Davis? Agrees. All right, what are we doing now? We’re going to take the steaks off and we’re going to let them sit for like two minutes about. Okay.

And then we’ll cut them open. There it is. There it is, baby. That is how it’s done. Alright, James, what is how it’s done. Alright, James, what is the next step?

It’s the moment of truth. We’re going to see how this thing came out. Okay, let’s look at it. Here we go. Oh, this is… this is incredible. This is nice. I haven’t felt these emotions since being at a funeral or a wedding.

It’s just like a tornado. It’s great. It’s just so, it’s like you’re at the funeral of a great man, but you’re at the wedding for a great people. It’s just that’s an emotional turn. That’s right. I’m not ready for it. I love it. So I like to cut it open and just be nice and pink and juicy. Oh yeah, that thing could just run off the table. That cow still talks. That’s a talking cow. That thing still moves. That’s how you know. That’s incredible. And then what do you do?

Do you eat it or do you carry it around in your pocket for a week or two? Or what do you do? What’s your… Well you go right to the dinner table with this bad boy and you eat it. That’s the final step folks. You eat until morale improves.

Thank you James. I appreciate it. Thank you, Clay. Thank you, Keith. Thank you, Keith, for inspiring this video. No one’s better than Keith. Crawdaddy Keith, baby. Crawdaddy’s Keith Tullary, California. You gotta go there. Boom. Happy birthday to you. Happy birthday to you. Happy birthday, dear Mariah, Joey Havana. Happy birthday to you.

Whoa, whoa, whoa. Nice, nice. Okay, okay, man. What? Nice, nice. Okay, okay, okay. Here we go, here we go, here we go. This song goes out to my main man, Keith. I met him up in Toulary. He’s the owner of Cradadis. Wouldn’t shut down during the quarantine.

Like a real American, he’s rocking those jeans. Owns a restaurant and he sings Every single minute is karaoke Makes his own wine like Kevin Nunes Claude Hadid’s is what it’s called Got enough food for all y’all

For all y’all? For all y’all Yes, oh yes It’s time to rise and grind, oh yes, before the rooster crows, oh yes, it’s time to rise. Crawdaddy’s. They come early. They have the second floor. It’s quiet.

If you just want to have a quiet dinner, they have great food here. Stay for the music afterwards. Folks, it’s going to be a blasty blast. It’s called Crawdaddy’s. And what city are we in again, sir? I saw you in California. It was a 10 out of 10. I had the lobster. There was steak there, chicken. Hundreds.

Whatever you get, you’re going to love it. Clay Clarke is here somewhere. Where’s my buddy Clay? Clay, Clay Clarke! Clay is the greatest. I met his goats today.

I met his dogs. I met his chickens. I saw his compound. He’s like the greatest guy. I met his goats today. I met his dogs. I met his chickens. I saw his compound He’s like the greatest guy ran from his goats his chickens his dogs So this guy’s like the greatest marketer you’ve ever seen right his entire life clay Clark his entire life is is marketing

Okay, Aaron Antis on March 6th and 7th March 6th and 7th, guess who’s coming to Tulsa, Russia? Ooh, Santa Claus? No, that’s March. March 6th and 7th, you’re going to be joined by Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad, probably the best-selling, or one of the best-selling business authors of all time, and he’s going to be joined with Eric Trump. He’ll be joined by Eric Trump.

We got Eric Trump and Robert Kiyosaki in the same place. In the same place. Aaron, why should everybody show up to hear Robert Kiyosaki? Well, you got billions of dollars of business experience between those two not to mention many many many millions of books have been sold many many millionaires have been made from the books that have been sold by Robert Kiyosaki I happen to

be one of them I learned from the man he was the inspiration that book was the inspiration for me to get the entrepreneurial spirit as many other people. Now since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses, am I correct? That is true. And the book that that kick-started it all for you, Rich Dad Poor Dad, the author, the best-selling author of Rich Dad Poor Dad, Robert Kiyosaki, the guy that kickstarted your career.

He’s gonna be here. He’s gonna be here. I’m pumped. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States, he needed someone to run the companies for him.

And so the man that runs the Trump Organization for Donald J. Trump as he was the 45th president of the United States and now the 47th president of the United States, and now the 47th president of the United States, is Eric Trump. So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design,

workflow mapping, how to build. I mean, everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint. I mean, who else has been able

to create a brand like the Trump brand? I mean look at it and this is the man behind the business for the last pretty much since 2015. He’s been the man behind it so you’re talking we’re into nine going into ten years of him running it and we get to tap into that knowledge That’s gonna be amazing now think about this for a second You know, would you buy a ticket just to see a Robert Kiyosaki and Eric Trump?

Of course you would of course you would but we’re also gonna be joined by Sean Baker This is the best-selling author the guy who invented the carnivore diet. Oh, yeah. Dr. Sean Baker. He’s been on Joe Rogan multiple times. He’s going to be joining us. So you’ve got Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. The lineup continues to grow and this is you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now if you want to take a general admission ticket it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that is

because we want to make our events affordable for everybody. I grew up without money. I totally understand what it’s like to be in a tight spot. So if you want to attend it’s $250 or whatever price you want to pay That’s how I do it and it’s $500 for a VIP ticket Now we only have limited seating here with them. The most people we’ve ever had in this building was for the Jim Brewer Presentation Jim Brewer came here that the legendary comedian Jim Brewer came to Tulsa and we had 419 people that were here 419 people yeah and I thought to myself that there’s no more room I felt kind of bad that a couple people had VIP seats in the men’s

restroom oh no I’m just kidding but I thought so I thought you know what we should probably add on so we’re adding on what we call the upper deck the or the top shelf so the seats are very close to the presenters but we’re actually building right now we’re adding on to the facility to make room to accommodate another 30 about another 30 attendees or more so again if you want to get tickets for this event, all you have to do is go to thrivetimeshow.com,

go to thrivetimeshow.com. When you go to thrivetimeshow.com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now just text my number it’s my cell phone number my personal cell phone number we’ll keep that private between you between you me everybody we’ll keep

that private in anybody don’t share that with anybody except for everybody that’s my private cell phone number it’s 9 1 8 8 5 1 0 1 0 2 9 1 8 8 5 1 0 1 0 2 I know we have a lot of the Spanish speaking people that attend these conferences and so to be bilingually sensitive my cell phone number is 9 851-0102. I know we have a lot of Spanish speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918-851-0102. That is not actually bilingual. That’s just saying Juan for a Juan. It’s not the same thing.

I think you’re attacking me. Now let’s talk about this. Now what kind of stuff will you learn at the Thrive Time Show workshop? So Aaron you’ve been to many of these over the past seven, eight years so let’s talk about it. I’ll tee up the thing and then you tell me what you’re gonna learn here, okay? Okay. You’re gonna learn marketing, marketing and branding. What are we gonna learn about marketing and branding? Oh yeah, we’re gonna dive into, you know, so many people say, oh you know, I got to get my brand known out there, like the Trump brand.

You want to get that brand out there. It’s like, how do I actually make people know what my business is and make it a household name? You’re gonna learn some intricacies of how you can do that. You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re going to teach you sales. We’re going to teach you search engine optimization,

how to come up top in the search engine results. We’re going to teach you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors and most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, people are, you either have great people or you have people who suck. And so it can be a challenge, you know,

learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes, and you’re really good at selecting great ones. And we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable,

they’re driven, all of those things, then you know, you can get those people all pulling in the same direction. So we’re going to teach you branding, marketing, sales, search engine, optimization. We’re going to teach you accounting. We’re going to teach you personal finance, how to manage your finance. We’re going to teach you accounting, we’re gonna teach you personal finance, how to manage your finance, we’re gonna teach you time management, how do you manage your time? How do you how do you how do you get more done

during a typical day? How do you build an organization if you’re not organized? How do you do? How do you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two day interactive business workshop. Now let me tell you how the format is set up here. And again, folks, this is a two day interactive 15.

Think about this, folks, it’s two hours, two days, each day starts at 7am. And it goes until 5pm. So. So from 7 a.m. to 5 p.m. two days, it’s a two day interactive workshop. The way we do it is we do a 30 minute teaching session and then we break for 15 minutes for a question and answer session.

So Aaron, what kind of great stuff happens during that 15 minute question and answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens. I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them and you go in there and they talk

in vague generalities and they’re constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership. And you don’t you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we do is we will allow you it’s very specific to what your business is.

And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard. And then we take a 15-minute break to stretch and to make it entertaining when you’re stretching.

And this is a true story. When you get up and stretch, you’ll be greeted by mariachis uh there’s gonna probably be alpaca here uh llamas helicopter rides a coffee bar a snow cone uh i mean there’s just you had a crocodile one time that was pretty interesting you know i i i should write that down and i’m sorry for that one guy that we lost. The crocodile, we duct taped its face. So that, right, we duct taped.

No, it was a baby crocodile. And we duct taped. Yeah, duct taped around the mouth so it didn’t bite anybody. But it was really cool. He passed that thing around and passed it.

I should do that. We have a small petting zoo that will be assembled. It’s going to be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to US debt clock, that identifies being self-employed. So if you have a country with 350 million people,

that means you have less than 3% of our population that’s even self-employed. So, you only have 3 out of every 100 people in America that are self-employed to begin with. And when Inc. Magazine reports that 96% of businesses fail by default, by default, you have a 1 out of 1000 chance of succeeding in the game of business. But yet, the average client that you and I work with, we can typically double this. I’m just no, no, no hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double

the size of the company within 24 months. Yeah. Double. And you say double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x. There’s so many examples you can see at thrivetimeshow.com. But again, this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet and then you add to that

Robert Kiyosaki the best-selling author of Rich Dad Poor Dad you add to that Eric Trump the man that runs the Trump Organization you add to that Sean Baker now you might take but clay is there more I need more Well, okay, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor? Who’s the guy who manages, who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. And you say, Clay Clay, I still I’m not going to get a ticket unless you give me more. Okay, fine. We’re going to serve you the same meal both days. True story.

We have we cater to the food and because I keep it simple, I literally bring in the same food both days for lunch. It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff. She started that company in her home and now she sells millions of dollars of apparel and products. That’s rusticcuff.com. And someone says, I want more. This is not enough. Give me more.

Okay. I’m not going to mention their names right now because I’m working on it behind the scenes here, but we’ve got one guy who’s given me a verbal to be here, and this is a guy who’s one of the wealthiest people in Oklahoma, and nobody really knows who he is because he’s built systems that are very utilitarian, that offer a lot of value. He’s made a lot of money in the, it’s the, it’s where you rent,

it’s short term, it’s where you’re renting storage spaces. He’s a storage space guy. He owns the, what do you call that? The rental, the- A storage space? Storage units.

This guy owns storage units. He owns railroad cars. He owns a lot of assets that make- Mananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananananana warehouse that’s passively making money. Most people don’t know who owns the railroad cars, but this guy, he’s giving me a verbal that he will be here. And we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself a incredible gift,

you want a life-changing experience, you want to learn how to start and grow a company, go to thrivet timeshow.com go there right now thrive timeshow.com request a ticket for the two-day interactive event again the day here is March 6th and 7th March 6th and 7th we just got confirmation Robert Kiyosaki best-selling author rich dad poor dad he’ll be here Eric Trump the man who leads the Trump organization

it’s gonna be a blasty blast. There’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible. And there’s somebody out there right now you’re watching and you’re like, but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that’s going to change your life? I promise you this will be ten times better than that.

Looks like I picked the wrong week to quit smoking. Don’t do the Smoke Your Way to Thin conference. That is… I’ve tried it. Don’t do it. Yeah, chain smoking is not a viable… I mean, it is life-changing. It is life-changing.

If you become a chain smoker, it is life-changing. It is life-changing. If you become a jade smoker, it is life-changing. It’s not the best weight loss program, though. Right. Not really. So if you’re looking to have life-changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antis. I’m Clay Clark, reminding you and inviting you to come out

to the two-day interactive Thrive Time Show Workshop right here in Tulsa, Oklahoma. I promise you, it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.

 

Transcribed with Cockatoo