Business | The Importance of Following a PROVEN PATH, Success Systems, Best-Practice Processes and Business Concepts That Have Been Proven to Work

Hey, guys. This is Kelly Herneisen with American Document Shredding. Just wanted to give a big thank you to Marshall and Clay there at the Thrive15 office. Man, just being able to know where everything is going and where it’s coming from has been a huge relief, stress off my shoulders. Just being able to look at a spreadsheet and say, “Oh yeah, we made $800 off of $50 invested in Google,” where before I would run advertising on the radio and not even be able to tell you how much I made off of it. And so, it’s been really exciting to help me get the processes in place to know where to spend money and also know how much I got left at the end of the month.

Being a small business owner, I’ve always just been a great operator. They’re helping me become a business owner. It’s pretty exciting to feel in control of where everything’s going instead of always running every direction all day long and feeling unaccomplished at the end of the day. Now, whenever I leave the office at the end of the day, I’ve made sure I’ve entered everything into the spreadsheets, and the feeling of accomplishment has been fantastic. Again, thank you Marshall and everybody there at the Thrive15 office. Have a great day.

James, why is it a good idea to follow the GPS if you’re traveling in an area you’re not familiar with? If you’re driving your car to a state or city where you’ve never been before, why is it a good idea to use a GPS device?

Well, you don’t want to get lost.

Okay. Now, why is it a good idea if you don’t have a GPS to use a compass if you’re trying to navigate and you don’t really know where true north is?

Well, at least you’ll have an idea.

Why would it be a good idea to use a map when navigating on trails? If you’re out hiking and there’s a proven path and there’s a map that documents the proven path, why would it be a good idea to follow the proven path as opposed to working based on guesswork?

Well, having a map is always better than guessing.

Why would it be a good idea to use a proven recipe to make an incredible piece of cuisine as opposed to just hack it away and seeing if it tastes good?

Well, you know it works.

Why would you use a blueprint? If you were tasked with the role of building a home, you’re home builder, and you have a proven blueprint to build homes, why would you want to follow a blueprint as opposed to just hacking away and seeing what happens?

Well, for the home, you don’t want anyone to die in it.

Interesting. Okay, so business owners, I find, often are looking for a proven path. On today’s show, Dr. Robert Zoellner and I, we’re going to teach you the proven path to build a super successful company. If you’ve ever wanted to know the proven path to build a super successful company, we’re going to teach you how to do it.

Now, between Dr. Z and I, there’s the largest optometry clinic in Oklahoma, Dr. Robert Zoellner & Associates, there’s the largest men’s grooming haircut chain in Oklahoma called Elephant in the Room. We’ve helped to grow one of the largest carpet cleaning franchises in America called oxifresh.com. I’ve helped to grow one of the fastest growing dog training franchises in the region called tiptopk9.com. I’ve built one of the largest marketing firms called makeyourlifeepic.com. We’ve built a podcast that’s achieved or been to the top of iTunes six times. There’s an auto auction called the Z66 Auto Auction, which is the state’s largest auto auction. We’ve helped to build one of the largest outdoor living companies in the State of Oklahoma called pmhokc.com.

I can go on and on citing examples of businesses that we’ve built or clients that we’ve helped, and you can find all those examples at thrivetimesshow.com. If you click on the Testimonials button, you can see over 2,000 success stories of clients that have followed the proven path to success. And so, on today’s edition of the Thrivetime Show, we’re teaching you the proven path to achieving success. We’re going to start off with a case study of a long-time client we’ve worked with for a long time, a man by the name of Adam Stockdale. He actually bought a Tip Top K9 franchise, and he’s going to share with you the importance of following the proven path on a weekly basis. And then we’re going to break down to some more training so that you know the specific moves that you can use to grow a multi-million dollar time-freedom and financial-freedom creating business. And so without any further ado, here we go.

Some shows don’t need a celebrity narrator to introduce the show, but this show does. In a world filled with endless opportunities, why would two men who have built 13 multimillion dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you and they have a lot of time on their hands. They started from the bottom, now they’re here. It’s the Thrivetime Show starring the former US Small Business Administration’s Entrepreneur of the Year, Clay Clark, and the entrepreneur trapped inside an optometrist body, Dr. Robert Zoellner. Two men, eight kids, co-created by two different women, 13 multimillion dollar businesses.

Get ready to enter the Thrivetime Show.

(singing)

At Thrive Nation years ago, we had a young lady in my office by the name of Kat. Kat was a graphic designer. I was working with a client that was training dogs. So if you could picture this, folks, I’m working with a company that’s training dogs, and I have an employee by the name of Kat. Kat asked me, she said, “Clay, with this Tip Top K9 business that you’re helping to grow and franchise, I’m seeing the growth, I might be interested in opening a Tip Top K9 franchise.” That’s kind of how that conversation went, as how I can remember, but I wanted to interview the man married to the cat. Adam Stockdale, welcome on the Thrivetime Show. How are you, sir?

I’m doing great, but always good to talk to you.

Can you tell the story of how you first heard about a Tip Top K9 franchise opportunity?

Yeah, that was about five, six years ago. My wife Kat talked me into getting a cute little puppy, and that cute little puppy decided to use me as a chew toy. At the same time, she was working on some marketing materials for Tip Top K9, the original location in Tulsa. It wasn’t too long after that that we hired them to train our own dog. When Ryan was over, I was very impressed with the services, the company in general. I actually said to him, and he can verify this, at the consultation, I said, “I think I’m in the wrong business.” So six, seven months later when I heard through you that they were looking to expand through the franchise model, it wasn’t too hard a decision for me to say, “Sign me up.”

Now, you own the Tip Top K9 franchise. What are the territories that you own at this point, the cities or the territories that you guys have rights to?

Yeah, so we have four main service areas all within the Dallas-Fort Worth area. First one that we opened up about five years ago was the Southlake location. Southlake, Texas, just for the out-of-towners, that is between Dallas and Fort Worth. So you got Fort Worth on the west, you got Dallas on the east. Southlake is to the north, even though it says south, north of Dallas and Fort Worth in the middle.

Before becoming a Tip Top K9 franchise owner, you were in the mortgage business, is that correct?

That is correct.

I know you guys asked me a lot of questions about it, I know your wife asked me a lot of questions about it. You guys met with Ryan and Rachel and you decided to move forward. Could you explain what those six weeks of hands-on training was like? Because there’s somebody out there listening right now that’s maybe thinking about buying a Tiptop K9 franchise and they should know what that experience was like. What were those first six weeks of hands-on dog training like?

Yeah, Clay, so Tiptop K9 has a training service that they call Doggy Bootcamp, where they take your dog and train them intensively for several weeks. And then they come back different and better dog. I’d say it’s the exact same process the franchisees go through. It’s definitely a bootcamp. It is morning to night. It is six days a week for about six weeks. But by the end of that, you’re going to be very comfortable with the training process and you’re going to feel like you are well-equipped to go out and start training dogs on your own.

You did this, and Rachel and Ryan, I mean, I feel like they do a great job training people on how to train dogs. Brian does a really good job teaching the sales aspect of it. And you do a great job because you come from a sales background, so you’re down there in Texas now. For somebody out there that’s thinking about owning a Tip Top, once you know how to train a dog and you’ve paid all the money upfront to auto wrap your car and to go to the six weeks of training, now you’re down in Texas, you’re running the business. I really wanted to identify what you believe to be maybe the three or four biggest drivers of the growth. Because my understanding, I could be wrong, but I think your official title this year is you were the franchise of the year of both this year and last year, is that accurate?

Out of the years they’ve been doing the Franchise of the Year Award, we won half of them.

Okay, so-

We got this past year, then the year before that.

Okay, so you were this year’s Franchise of the Year. What do you believe to be the four things that you have to do on a weekly basis, beyond training dogs, that allows your location to not only survive but to thrive?

Yeah, so number one, the most important underlying theme in all this is going to be consistency. The thing that I really loved about the Tip Top K9 model is that you do not have to arrange your own calendar. We have a scheduling center that’s going to call and book leads for you and set up your schedule every day. And really, half the battle, especially when you’re starting out, is just showing up. The dog training world is not on average a super sophisticated crowd, so if you just show up to your appointment, you’re already in the top 20% of the dog training world. So showing up, being consistent, being on time, being where you say you’re going to be when you say you’re going to be there, that would be the first thing.

Second of all is being able to effectively train people. It’s a very physically challenging business, you’re only going to be able to do so much on your own. You’re going to have to hire people. The faster you train those people, the faster you’re going to be able to grow. So one, be consistent, lead by example, do what you say you’re going to do, two is train people. Three is assisting the office with lead generation. There’s a lot being taken care of on the back end. Clay’s team is doing a lot of search engine optimization. The team is booking incoming calls. How you’re going to help with that is by going around to places that can refer you dog training and just, once again, being consistent with those relationships. That looks like veterinarians, for example. You’re going into veterinarians offices, you’re saying hi. You’re doing that for a couple of weeks in a row, then you’re asking to sit down with the vet, talk to them about the training, and then you’re going to start getting referrals.

And just the past week in one of our locations, we got four vet referrals, and that’s just in one of our four locations. That’s a big driver of business. And then just putting in the time. When you’re starting out, it is a pretty grueling schedule. It’s 7:00 AM to 9:00 PM seven days a week, and if you don’t have somebody to help you work in those hours, then those are the hours you’re working. It’s by no means easy money, but if you do it and you approach with the right mindset, it can be very good money.

Now, what would happen if you stopped doing the group interview every week? On part two of today’s show, we’re going to talk about the group interview process. What would happen if you stopped doing the weekly group interview?

If we stopped doing the weekly group interview, we would be totally fine for about two months, and then we would start having natural turnover. Maybe somebody was good, maybe they’re not good anymore. And then if you don’t have somebody to replace them, then now you are having to do their job. And if you’re doing their job, nobody’s doing your job, which is training people. So you’re going to find yourself trying to do two jobs and then somebody else is going to drop, or you’re doing three jobs, and you’re just not going to be able to find good people to come in. If you’re not doing the group interview, you’re going to hire somebody out of desperation, it’s going to be the wrong person, and you’re just going to exacerbate that turnover problem.

Now, what if you stopped getting Google reviews from your happy customers? I mean, you guys are very consistent at gathering objective reviews from happy customers. What would happen if you stopped getting Google reviews?

There’s a very specific type of person that’s going to leave a Google Review without asking, and those typically are not the people you want leaving Google reviews. That is what you’re going to get by default. So that is gravity, that is pulling you down. What you need are the rocket boosters of intentionally gathering reviews from your real and happy customers in order to launch you into orbit.

Now, the next is video reviews. You guys do a great job gathering video reviews from your happy customers. What I’ve heard from many of the franchisees, because I talk to many of you every week, is that potential buyers will come to you already convinced that Tip Top K9 is the right choice if they’ve read enough reviews and watch the video reviews. What impact does video reviews play in the business itself?

Video reviews just puts a face to the name. I think between our location, we have over 1,000 five-star Google reviews. I still get people at a consultation and be like, “Yeah, but do you have any references?” It’s one thing to see a name with the review next to it. It’s another name to see the face of somebody talking at you. So the video reviews, it gives you more of that personal feel to somebody’s story. You get to see that they’re a real person with a real dog that’s really trained.

Now, the Dream 100, again, this is where you make a list of your ideal and likely referral sources, dog groomers, veterinarians. What would happen if you never visited the Dream 100 list by default? What would happen?

Yeah, sure. There’s a lot of people that are going to find you online on Google. If you get all your reviews and you have good search engine optimization, you’re going to dominate the search results. There is a significant portion of your market that just isn’t relying on Google for this type of thing. People really love their dogs. It’s a very emotional topic. With emotional topics, people are talking to their friends, other people they trust. Veterinarians are a big source of trust. So if you are not getting those veterinarian, groomer referrals, you’re not aligning yourself with these authorities in the space, then those people are just never going to hear about you because it doesn’t even occur to them to go online and search about this because they’re going to ask their vet who to go through.

Now, both you and I are very efficient individuals, so when we hop on a weekly coaching call, I mean, if it needs to be longer, it’s longer, but it’s usually a touchpoint, like a 10 minute, like let’s make sure things are not drifting. How important is it to have somebody like Andrew who’s following up every week just to make sure that videos get uploaded, that the ads are running? How important is that weekly call to keep things running?

Yeah, I mean, there’s really no substitute for it. I mean, you check on things you care about, and I care about the business, so that’s just our time to really make sure we’re being accountable for our portion of things, accountability is a huge part of this. Because, yeah, it’s easy to just get busy and let these things drift over time.

Now, I have worked in the franchise space quite a bit outside of Tip Top K9. I’ve worked with brands like Oxi Fresh or EXP Realty, I’ve worked with UPS franchises, I’ve worked with just a lot of them. What I find is a lot of times there are certain franchise programs that have a quarterly coaching call. So you basically talk to your coach once a quarter or once a month. Why do you believe it’s an important thing for the culture to have a weekly touchpoint as opposed to a quarterly or monthly touchpoint?

Yeah, so I am involved in several businesses, and every business I’m involved in there is a weekly call because I would not be involved in a business that did not have a weekly touchpoint. Especially during the startup phase, it’s vital, because if you’re doing something wrong, you’re going to be able to catch it early and correct it. So make… Go ahead.

Yeah, [inaudible 00:19:00], if it’s weekly, you can catch it early and correct, is that what you’re saying?

Yes. Yeah. Because if you’re going off course, it’s better to go of course a little bit than a lot.

Now, the other thing I wanted to bring up is I knew your wife very well because she worked in the office and she knew me because she worked with my payroll, so we had that friendship there and also that camaraderie. You were the wild card, I didn’t quite know about you, but your wife was like, “No, he’s a great guy.” In my case, I’m looking into selling a franchise to you. I don’t want to sell a franchise to somebody that won’t put in the work. And on your case as a buyer, you don’t want to buy a franchise system that won’t work. So what were some of the decision points that you went through to decide whether buying a Tip Top K9 was right for you?

One thing I definitely wanted, really, one of the huge driving factors of decision for me was the scheduling center at Tiptop K9. With me coming from a mortgage industry, I was the frontline. Somebody had questions, somebody needed to talk to somebody, that was me they were talking to, and it made it difficult to focus on my work because I was just fielding calls all day. With Tip Top K9, you do have a scheduling center there for you. They’re talking to customers, they’re collecting payments, they’re doing a lot of the day-to-day administrative stuff that would really just take hours out of your day and bog you down. So the fact that we had that at our disposal already included the franchise fee was just absolutely massive.

And just to recap, and I want to make sure the listeners out there get this if they’re thinking about buying a Tip Top K9, the key drivers to success is, one, you’re saying you wouldn’t be involved in an organization if it didn’t have a weekly call for accountability, is that correct?

Yeah, absolutely.

Second is, really, the call center was a big appeal for you, is that correct? I mean, you wanted to have a call center that handles a lot of that admin.

Oh, huge. Yeah.

Okay.

100%.

Three, you got the group interview. Four, you got the Google reviews. Five, you got the video reviews. Six, you got that Dream 100 marketing. And then seven, our team runs the online ads for you to make sure that they’re never off and to make sure the retargeting ads are happening. We’re also writing search engine content for you behind the scenes. How valuable is it to do that as opposed to you having to write search engine content every day?

Oh, it would be impossible. It wouldn’t get done. I can just tell you, there’s no world in which myself or really any other franchisee trying to run this kind of business would be able to do that.

And then Andrew is not here, so we can say something nice about him and we’ll see if he watches this show, we’ll find out. But Andrew has been on my team for years, and I know he loves serving you guys, but how would you describe what it’s like to have a person like a point person like Andrew to kind of help you with the account if there’s a burning fire?

Yeah, so it’s really nice to know that you have somebody that’s on your team and is knowledgeable enough. He’s seen it before. So if you come on, you buy a Tip Top K9 franchise, you’re not the first one. The problems, any issues you run into, you’re not going to be the first one having these issues. Andrew’s seen it before and he’s been able to help other locations through it before. So just having that experience on your side is huge. It just gives you a little bit of peace of mind.

Now, we do have a lot of listeners that are in the Texas area, so again, what are the cities you cover if anybody out there is listening has a dog, they want to have you guys train?

Yeah, for sure. Pretty much anywhere on the north side of Dallas-Fort Worth. We’ve got all of Fort Worth, we’ve got Southlake, which is between Dallas and Fort Worth, and we’ve got McKinney and Fresco, which are the north side of Dallas.

Adam, I really do appreciate you. You’ve been a great friend, and it’s wonderful to see you and your wife thriving. Congratulations again on winning the Franchise of the Year again, and I appreciate your diligence. It’s fun to work with you, sir. We’ll talk to you soon.

All right, thanks, Clay. I’ll see you.

Take care. Bye.

I think a lot of times if we’re not careful we get in a rhythm of we go to work, we go to church, we go home. There’s nothing wrong with that, but you go to work, you go to church, you go home. You go, “I’m 35. I go to work. I go to church. I go home. Now I’m 52, what happened? I’m getting nose hair, ear hair. I go to work. I go to church. I go home. Oh man, just I’m 60.” I think at some point, if you’re not careful of that hypnotic rhythm, you begin to put off doing something that could change your life. I have met so many people at the Oxi Fresh Annual Conferences and so many people at our in-person, two-day interactive business workshops at the Thrivetime Show who tell me, they say, “Clay, I listened to one show. There was that one show you did where you talked about that Napoleon Hills said, ‘The time will never be just right. You must act now.'”

So what I’m asking you to do today, is if you’re listening today and what I’m saying connects with you in any way, shape, or form, perhaps you might want to look into owning your own business. I think one way to get into that new routine of owning your own business is you probably want to do it with guardrails. Or it’s like bumper bowling for business. What if you could start a business and your statistical probability of failing goes down dramatically? Because according to INC Magazine, by default, 96% of businesses fail. INC Magazine says 96% of businesses fail. But yet, if you look at the world of franchising, whether you’re talking about Oxi Fresh or Tip Top K9 or other brands I’m involved in, you’re going to see that the failure rate is dramatically lower in franchising. That’s because somebody’s already gone through the minefield to figure out what works for marketing, what works for sales, what works for accounting, what works for hiring, what works for all those systems.

Once they’ve found the system that works, once they’ve built the millionaire map, the system that works, they’ve documented it into a document called a Franchise Disclosure Document. Now this document is regulated by the federal government and it outlines the specific attributes and variables that go into making this business successful. They document the recipe of what makes the business successful. They actually document the phone numbers of franchise owners. So if you’re looking to make a change today, get into a new career, one way you might want to look into doing that is getting into franchising.

And so, on today’s show, I’m going to introduce you to two opportunities that I believe to be good financial opportunities where your statistical probability of failing is significantly lower than that of being in a startup with no previous traction. So with no further ado, Matt Kline of Oxi Fresh, welcome on to the Thrivetime Show. How are you, Matt?

Thank you so much, Clay. I’m doing great.

Matt, how long have you worked with Oxi Fresh, O-X-I Fresh?

I’ve been with Oxi Fresh for about 10 years now. I was a franchise developer, now the director of development department, and I’ve been a franchisee with Oxi Fresh for about six or seven years now.

You were doing something before you worked at Oxi Fresh, and I’m not asking to mention the name of the company, but I mean, you’re not a bridge burner, you’ve always done great at every job you’ve ever had. Can you tell me what had you wanting to make a switch into maybe… Because you actually own an Oxi Fresh location yourself and you work there as the franchise brand developer, what had you maybe looking for a new thing?

How I came to Oxi Fresh is just relationships. I got to know Jonathan, the founder. It wasn’t something that I seeked out. We became friends. We got to know each other. And then after a few years, the stars aligned the current company. The company that I was with was selling, and so it was either go in a different direction or maybe try to figure out what the franchise route was. And so we talked about it, and yeah, I started working with Oxi Fresh. It was that simple. It wasn’t planned.

I feel like when you joined Oxi Fresh there was probably some terrifying things or scary things, maybe unknowns, and there’s probably some great benefits to joining the company. But once you started opening your own Oxi Fresh location, what were some of the immediate benefits that you saw of owning your own business that allows you to become as poor as you want to be or as successful as you want to be?

Well, one thing is when you own your own business, the things you pay for changes drastically, right?

Yeah.

I didn’t have my car payment anymore. I didn’t have insurance payments anymore. I basically ate out on my company all the time. You get a lot of benefits just off of those sorts of things. But then you have the opportunity to provide opportunities for young folks who are maybe capable but aren’t the right situation to the really thrive. I was able to have young folks that are in their 20s that are lost but have a lot of skills, give them an opportunity to become a very productive, very financially secure person working for me. And then you get all sorts of other things. You get perks of having income and more investment opportunities and you’re running a company. But for me, with Oxi Fresh, it was really that I could create income without it taking 2, 3, 4 hours a day from me.

Now, again, I mean, a lot of people starting a new field or a new career is a lot like starting a new sport. It’s a lot like maybe golfing for the first time or playing basketball for the first time. However, with golf, the degree of difficulty is very hard. It’s very high. It’s challenging. It might take years to master the craft. Whereas, with an Oxi Fresh, if you buy an Oxi Fresh franchise, the system has been developed so that way you can learn how to be a successful, productive member of the Oxi Fresh community within a period of weeks as opposed to years. I mean, if you switch careers, a lot of times you have to go to vocational school to learn to become a welder for 18 months or a few years. To become a doctor or a nurse, it could take years or months. How long does it take to learn the Oxi Fresh skillset of running an Oxi Fresh?

You’ll actually be operational with our help about 30 to 45 days from the moment you get done with training. But to become what I would say proficient, you’ll be proficient within about four to six months. You’ll be an expert within a year just in terms of how to leverage the software with the scheduling and being able to manage your employees and make sure you can answer any question that anyone ever asked you about your business. So you can do it pretty quickly because one of the thing you’re doing is you’re not learning like most small companies, you basically learn off mistakes, and those mistakes are typically pretty expensive.

Right.

For us, we are getting rid of a lot of those costume mistakes by actually showing you how to do things the right way the first time. It doesn’t mean that we don’t make mistakes, I’ve made plenty, but they’re not mistakes that really make you question whether you should do it or put you seven years behind the ball or get you in trouble like, for instance, doing something bad with a product on someone’s home. Those are all tested. So we try to eliminate any of the costly mistakes that would not only take time away from you and money and growth potential.

Now, if somebody looks into buying an Oxi Fresh, step number one is you go to Oxi Fresh, O-X-I fresh.com. Matt, you might not agree with my recommendation here, but this is my recommendation and feel free to correct me, I always recommend whether you’re going to go out for pizza or you’re going to hire a plumber or you’re going to find a new dentist, at least look at a couple of options. I recommend everybody goes online right now, and we’re going to type in, “Carpet cleaning quotes.” We’re going to just look at this for a second. We’re going to type in, “Carpet cleaning quotes,” kind of doing our research into Oxi Fresh, and you say, “What is the brand?” Okay, well, the brand right now is the highest rated, most reviewed service company on the planet with 244,871 objective Google reviews. That would take a while to get 244,000 Google reviews. Could you imagine trying to try to compete with 244,000 Google reviews?

Second, you look at the brand, and you go, “Us versus them,” and you look, and you go, “Well, do I even like cleaning carpet? I don’t know.” Maybe I look at something else. And so I just encourage people to look at a couple different opportunities. I got a friend of mine who owns a lot of Domino’s, and he loves owning Domino’s, but Domino’s wasn’t his first thing, you know why? He couldn’t afford it. He could not afford the money needed to buy a Domino’s. But if you go out there and buy an Oxi Fresh… I mean, some people think buying a franchise, in the case of McDonald’s, it’s $2 million, in the case of a lot of companies, it’s $1 million. But to buy an Oxi Fresh… Matt, how much money are we talking about if someone wants to look into buying an Oxi Fresh, how much money up front are we talking about?

You want to have about 65,000, maybe 70 all in, but only 41,900 that goes to Oxi Fresh. That’s your initial investment. That’s your franchise fee. That will come with equipment and product and territory, seven-year agreement, the training in Colorado, all of that sort of stuff. The reason I say 65 to 70 is because you still want a chunk of money for operating, right? You want to pay for insurance and local marketing and a monthly vehicle cost, and if you’re not doing the jobs in the beginning, you want payroll. So you want to have enough money there to where you’re not pinching pennies and trying to grow, and it gives you the freedom to really get out there and put your best foot forward with your business.

Now, I’m going to pull this up so people can see this here. I’m going to pull this up so people can see this here. One is you see all the boxes here. If you go to thrivetimeshow.com/millionaire, and you come to one of our in-person conferences, what I do is I teach people how to build a successful company. If you’re listing out there today and you want business coaching, I mean it’s every week we’re getting about two or 3% better. And at the end of the year, I just talked to one client today bragging on a company here in Tulsa, they have done so well going from where they were to where are now. Matt, their sales are up 50-something percent this year. It’s the company called Highway Man Signs. I’m telling you, these guys have had to reinvent the wheel with everything.

I mean, we’ve had to redo the marketing, redo the print pieces, redo the performers, redo the scripts. Every week, I mean, we’re getting stuff because they have a great product, but we’ve had to help them build scalable systems. Now, in your case at Oxi Fresh, you guys have already thought through all of the systems that I typically sit down with business owners to help them do. I mean, you guys already have those systems. They’ve been refined. I’ve known John Barnett, and I’ve had the opportunity to work with the founder of Oxi Fresh for years, and I’ve seen the level of refinement that has gone into these systems. Talk to us about the level of momentum somebody will have when they buy a business that has all the systems versus starting from scratch.

Yeah, I mean, it is all that, right, because let’s just go from scratch. I tell people all the time, “If you want to start your own business, just think about creating a logo and a color scheme,” and then realizing you have to build a website. There’s tons of websites. Art industry’s a perfect example. Every nine out of 10 companies that we compete with, their website’s terrible, right? It’s because they don’t update it regularly. They don’t know how to do it themselves. They don’t have enough money to have a tech person on staff. So they’re reliant on paying small chunks at a time, usually every few years to update their website, which means they’re always outdated.

Just think about R&D. If you’re in a business like ours where you have to use equipment and product and you are new to this industry, now you’re going to have to go spend a lot of money on different machines, different products to try to figure out what the best way to do that is. And you’re probably going to be talked into a very high cost truck-mounted system that costs $60,000, and then you blend in with the rest of the entire industry. Where with Oxi Fresh, it’s already proven. We’ve got thousands and thousands jobs under our belt. We know that the cleaning system works. You have an entire print apparel store, an entire product store to just order stuff that we already know that’s validated, gets shipped right to you, and you don’t have to worry about that part. Every single piece of the business is laid out for you.

Now, we can’t make you do one thing or another, but you have all the resources to be more successful than your competition. Better website, better cleaning system, better marketing support, better communication with the customer via scheduling center and online scheduler. It’s what you do with those things and how you leverage them that makes you successful, because nobody else you compete with is going to have that.

Now, Matt, final question I have here for you. Again, I’m giving people options today. Full disclosure, I’ve known John Barnett here since college. I think very highly of John Barnett with oxifresh.com. My bias is to encourage people to check out oxifresh.com. Another full disclosure, Tip Top K9 is a brand I’ve worked with for years. I’ve helped them grow their business from one location to 18-some odd locations. These are both brands that I think do a great job. For a brand like Tip Top K9, you have to like dogs, you have to like dogs. For Oxi Fresh, this just in, you’re not going to have to have a dog that you do demos with. Matt, because to buy a Tip Top K9, somebody has to like dogs. Does somebody have to carpet to buy an Oxi Fresh? I mean, does someone have to go, “Oh, I don’t know what it is, but I love to sniff the carpet.” Do people have to love carpet?

You don’t have to love carpet, I don’t. I certainly put an emphasis on doing what we say we can do in terms of quality control and all of that, but no. I mean, you want to be passionate about making your business successful whatever that business is. You don’t have to be passionate about actually the process of cleaning carpet. I don’t know if anybody really is.

Oh, there’s somebody out there passionate, they go, “I’ll tell you what, I like to come in from the back of the room and work my way into a pattern where it makes a baseball stadium. I love to vacuum it that way.” But I mean, Oxi Fresh, on a mechanical level, it uses one-tenth of the water of most competitors. It’s the world’s greenest carpet cleaning service. You have a call center that answers the phone for new locations. There’s so much there. So Matt, if someone wants to start the conversation and schedule a free consultation, how do they do that?

You just want to go on to our website or Thrivetime Show, fill out the form. We’re going to get your information. We’re going to reach out to you via text, phone, and email, set up a time with us that works in your schedule, and we’ll just dive right in. I want to know a little bit about you, what’s got you interested, what you’re currently doing, what your financial goals are, what your time commitments are currently, and really dive into that. And then once we figure that out, if there’s some synergy, we’ll get really into the details of how you can be successful in the territory that we’re looking at. Specifics, right? It’s easy to say, yes, we’re great, but you have to show why exactly you’re going to be great and what we do for you and what you can do for yourself to make your business successful where you are.

Matt, you’re a great American. You’re looking like you’re just smelling terrific, and I appreciate that. I can’t wait to talk to you next week. You take care, sir.

All right. Thanks, guys.

Bye-bye.

Right there.

Okay. What other-

Wow. Good boy, Roddy. Good boy. Look, that’s Clay. You want to say something to Clay? Bark. Bark. Oh, that’s Clay, that’s Clay right there.

Wow.

Okay, see.

Ain’t it good folks at Tip Top K9 helped mentor you into your dog training skillset, am I correct? Is that right?

Yeah, yeah, that’s right. No, I had all the full training with Roddy. He would’ve eaten you, Clay. If you were here in person, he would’ve just ripped an arm off, you’ve got to be careful.

Okay, now we’re going to move into the heavier stuff here, now that we’ve covered that.

Okay.

But I want to make sure from an animal cruelty perspective you weren’t using a part of a dog as a windscreen. One thing, it’s super self-serving because I have partnered with the brand and have worked with the brand for a long time.

Mike, I just wanted to ask you here, feel free to punt if you want, but the good folks at Tip Top K9, why I like them is they’re providing opportunities for people that don’t want to take the jab. So if you have a job but you don’t want to take the jab, I think that’s going to be an increasingly difficult thing to find. And so, if you’re looking for a career that doesn’t require the taking of the COVID-19 shots, the good folks at Tip Top CK9, they have a six-week training program where in six weeks you can learn how to open your own Tip Top K9 franchise. Approaching 20 locations all over the country. Mike, you’ve worked with the Tip Top folks. Has your dog eaten you yet? Are you happy with the service? How’s it been going so far?

Tip Top K9 is just amazing. I mean, really interacting with those folks and getting this dog changed my life. I mean, that’s not an exaggeration. I just want to put this offer out there to anybody listening who wants to consider opening a Tip Top K9 franchise, once you open a franchise, I will announce it for free. I’ll publicize it on my podcast because what I learned from these guys, it’s so life-changing. I’m training my other dogs, Clay. Let me back up. So Tip Top K9 people trained me, first of all, on how to train dogs, including this military dog I have here. And then I took that knowledge and now I’m training my other dogs who I thought were uncontrollable. And now guess what? They come when I call them. It’s amazing. Using the training techniques, even a guy like me who’s not a professional dog trainer, even I’m competent at training my own dogs now.

But this is a great opportunity in any city in America that’s available for the franchises. People want to bring their dogs and have them trained because more people are working at home. More lockdowns are probably coming, God forbid, but people need to be able to get along with their pets. Tip Top K9 really is effective at making that happen. I mean, that’s just my testimonial right there. Feel free to use it.

Mike Adams, thank you so much for carving out time. I really do appreciate you very much. Your studio is looking great there, sir. I know it’s been a long time coming. You’ve been one of the first truth-telling voices in the movement, one of the most heavily censored people in America, and I can’t tell you how much I appreciate you for investing in lighting and sound that makes you look better.

Well, see, we’re giving you our wide shot here right now. This is the wide shot of the studio.

You look great.

Just to show you it’s real. It’s not a green screen. No, we’re we actually built it.

You look good. It looks great, Mike.

It’s coming along. It’s coming along. Yours has always looked awesome, but we finally upgraded to Clay’s level of studio.

Mike, seriously, I say this, if we ever do a ReAwaken America Tour, the door’s always open for you. I appreciate all the work you do behind the scenes keeping people focused on exposing the truth. You really are a leader in the truth movement, I appreciate that, sir. I hope you have a great rest of your day.

Well, thank you, Clay. We’re working at it. And again, keep me posted if anybody joins the Tip Top K9 franchise, we want to announce it and help get all these dogs under control all across America so they don’t eat our microphones and things like that. Almost [inaudible 00:41:14].

Thank you. I appreciate it. Take care.

Thank you, Clay. All right, bye.

Hey, I’m Ryan Wimpey with Tip Top K9, and I’m the founder.

I’m Rachel Wimpey, and I am a co-founder.

We’ve been running Tip Top for about the last 14 years, franchising for the last three, four years. So someone that’d be a good fit for Tip Top loves dogs, they’re high energy, they want to be able to own their own job but they don’t want to worry about that high failure rate. They want to do that like bowling with bumper lanes.

So you give us a call, reach out to us, and we’ll call you. And then we’ll send you an FTD, look over that, read it, fall asleep to it, it’s very boring. And then we’ll book a discovery day and you come and we’ll spend a day or two with us, make sure that you actually like it, make sure training dogs is something that you want to do.

An FTD is a Franchise Disclosure Document. It’s a federally regulated document that goes into all the nitty-gritty details of what the franchise agreement entails.

So who would be a good fit to buy Tip Top K9 would be somebody who loves dogs, who wants to work with dogs all day as their profession. You’ll make a lot of money. You’ll have a lot of fun. It’s very rewarding. Who would not be a good fit is a cat person.

The upfront cost for Tip Top is $43,000. A lot of people say they’re generating doctor money, but on our disclosure, the numbers are anywhere from over a million dollars a year in dog training, what our Oklahoma City location did last year, to 25, 35 grand a month.

To get trained by us for Tip Top K9 to learn your own Tip Top K9, you would be with us for six weeks here in Tulsa, Oklahoma.

We’ve been married for seven years.

Eight years.

Eight years. So if you’re watching this video, you’re like, “Hey, maybe I want to be a dog trainer. Hey, that one sounds super amazing,” go to our website, tiptopk9.com, click on the yellow Franchising tab, fill out the form, and Rachel or I will give you a call. Our Oklahoma City location last year, they did over a million dollars. He’s been running that shop for three years. Before, he was a youth pastor with zero sales experience, zero dog training experience before he ever met with us.

So just call us, come spend a couple of days with us, make sure you like training dogs, and own your own business.

Well, the biggest reason to buy a Tip Top K9 is so you own your own job and you own your own future, and you don’t hate your life. You get enjoyable job that brings a lot of income but is really rewarding.

Hello, my name is Charles Colaw with Colaw Fitness. Today, I want to tell you a little bit about Clay Clarke and how I know Clay Clark. Clay Clarke has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. Clay’s done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy’s just an amazing. This kind of guy has worked in every single industry. He’s written books with Lee Cockerell, Head of Disney with the 40,000 cast members. He’s friends with Mike Lindell. He does ReAwaken America Tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies.

He’s at the top. He has a team of business coaches, videographers and graphic designers and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks he’s doing ReAwaken America Tours. Every six to eight weeks he’s also doing business conferences where 200 people show up, and he teaches people a 13-step proven system that he’s done and worked with billionaires, helping them grow their companies. I’ve seen guys from startups go from startup to being multimillionaires, teaching people how to get time freedom and financial freedom through the system, critical thinking, document creation, making it, putting it, organizing everything in their head to building it into a franchisable scalable business.

One of his businesses has 500 franchises. That’s just one of the companies or brands that he works with, so amazing guy. Elon Musk, kind of smart guy. He comes off sometimes as socially awkward, but he’s so brilliant, and he’s taught me so much. Clay, he doesn’t care what people think when you’re talking to him, he cares about where you’re going in your life and where he can get you to go. That’s what I like him most about, he’s a good coach. A coach isn’t just making you feel good all the time, a coach is actually helping you get to the best you, and Clay has been a amazing business coach.

Through the course of that, we became friends. When I was really most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out, I knew that he could make millions on the deal, and they were super excited about working with him. He told me, he’s like, “I’m not going to touch it. I’m going to turn it down.” Because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. Anyways, just an amazing man.

Anyways, he’s impacted me a lot. He’s helped navigate anytime I’ve gotten nervous or worried about how to run the company or navigating competition in an economy that’s like… I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns because our clubs were all closed for three months, and you have $350,000 of bills you’ve got to pay, and we have no accounts receivable. He helped us navigate that.

And, of course, we were conservative enough that we could afford to take that on for a period of time. Anyways, great, man. I’m very impressed with him. So Clay, thank you for everything you’re doing. I encourage you, if you haven’t ever worked with Clay, work with Clay. He’s going to help magnify you. There’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps four, maybe six hours a day, and literally the rest of the time he’s working, and he can outwork everybody in the room every single day, and he loves it. Anyways, this is Charles Colaw with Colaw Fitness. Thank you, Clay. Anybody out there that’s wanting to work with Clay, it’s a great, great opportunity to ever work with him. So you guys have a blessed one. This is Charles Colaw. We’ll see you guys. Bye-bye.

Hi, I’m Aaron Antis with Shaw Holmes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I knew everything about marketing and homes, and then I met Clay and my perception of what I knew and what I could do definitely changed. After doing 800 million in sales over a 15-year career, I really thought I knew what I was doing. I’d been managing a large team of salespeople for the last 10 years here with Shaw Holmes. I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay.

When I came to know Clay, I really thought, “Man, there’s not much more I need to know, but I’m willing to listen.” The interesting thing is our internet leads from our website has actually in a four-month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month just from the few things that he’s shown us how to implement that I honestly probably never would’ve come up with on my own. I got a lot of good things to say about the system that Clay put in place with us, and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay.

The interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do I’m not paying attention to what other leading industry experts are doing. Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him.

From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic, and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made.

I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town, and so we felt like we knew what we were doing. I think for a lot of people they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you if you’re thinking about working with Clay. I mean, the thing is it’s month to month. Go give it a try and see what happens. I think in the 35-year history of Shaw Holmes, this is probably the best thing that’s happened to us. I know if you give him a shot, I think you’ll feel the same way.

I know for me, the thing I would’ve missed out on if I didn’t work with Clay is I would’ve missed out on literally an 1,800% increase in our internet leads, going from 10 a month to 180 a month. That would’ve been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clarke to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t.

My name is Danielle Sprik, and I am the founder of D Sprik Realty Group here in Tulsa, Oklahoma.

After being a stay-at-home mom for 12 years and my three kids started school and they were in school full time, I was at a crossroads and trying to decide what do I want to do. My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand. We just rolled with it.

I love people. I love working with people. I love building relationships, but one thing that was really difficult for me was the business side of things. The processes and the advertising and marketing, I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us.

We launched our real estate brokerage eight months ago, and in that time we’ve gone from myself and one other agent to just this week we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions.

Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents, but I have to give credit where credits due. Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen.

I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporate organizations. I answer to my patient, and that’s it.

My thought when I opened my clinic was, “I can do this all myself. I don’t need additional outside help in many ways. I went to medical school, I can figure this out.” But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization.

We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business.

I’m Dr. Chad Edwards, and I own Revolution Health and Wellness Clinic.

The Thrivetime Show. Today, interactive business workshops are the highest and most reviewed business workshops on the planet.

You can learn the proven 13-point business systems that Dr. Zoellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered.

The reason why I’ve built these workshops is because, as an entrepreneur, I always wished that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no-money-down real estate Ponzi scheme, get-motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it was a hollow nothingness. I wanted the knowledge and they’re like, “Oh, but we’ll teach you the knowledge after our next workshop.”

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