Business Podcasts | Want to Dominate Search Engine Results? How to Dominate Search Engine Results, How to Generate More Leads And How to Increase Your Conversion Rate With Proven INTERNET MARKETING SUPER MOVES!!!

Audio Transcription

sounds like both. When people see your pictures. Okay that’s Facebook you’re talking about Facebook. Yeah I’m talking about Facebook. Can you copy Facebook into my new computer? Mom you don’t put it in your computer you just it’s on the internet. What do you mean? Wait a second mom you have a Facebook account I know this because you like almost every picture I post like instantly. I do but I want a new one for my birdhouse business. Okay, just log into your account and make a page. I have done that. I log in, I put in all the information, I put in all the pictures, and then the next time I go back it’s all gone and I have to do it all over again. When you get on, are you signing into Facebook or signing up? Yes! Wait, what’s the difference? You know Dr. Z, just this weekend, I used the Internet. Have you used the Internet recently? What? I didn’t! I know! Whoa, whoa, whoa, whoa. I was thinking, I thought, you know, I used the Internet on Saturday. Thank you, Al Gore. Because my wife had to get a rental car because her vehicle’s getting repaired. And I thought, well, I used the Internet there. And then, Andrew, we had a guest on today. We just interviewed Dr. Dan. Yep. And you went on Amazon to buy his book, right? I did. And then, Z, we went and bought Neely’s book, one of our guests, we bought her book. And then, Z, today I Google searched a Thriver who’s in Australia to find his phone number. Z, I used the Internet today. Did you use the Internet today? Did you think, Al Gore? Well, I didn’t, but I probably should. Listen, let’s just thank him right now. Thank you. Thank you, Alvin. Thank you. Now, think about this, Z. If everybody’s using the Internet out there, if everybody’s using the internet to find the products and services that they need, the solutions they’re looking for, wouldn’t it make sense to know how to manipulate the search engine results so that you could come up on top of eGoogle? On top of the Google, I would tell you. I mean, wouldn’t it make sense? It would be like… It’s the new move. I mean, back in the day, we could just get the biggest ad, the phone book, and we were first. Now that doesn’t work. Well, here’s what we’re doing. This is episode one, and Andrew, put note on this. This is episode one. Take note over there by your workstation area, okay? I want to keep track of them. This is show one, Z, of a 12-part series we’re doing on how Google works. So like a dozen shows? That’s almost like a dozen. It could be a baker’s dozen. We might give a bonus 13th show. Let’s do that. So, Z, do you think this show could be worth some money to somebody out there if they actually applied what they’re learning? Oh, if they applied it and actually put it in motion. I was thinking about this the other day. I had a client that brought this up and they’d written down a number and I said, what’s this number? They said, I think Clay, because we did a show about the trillion dollar business coach, Bill Campbell, the business coach for Steve Jobs and the business coach for Apple, the current CEO Tim Cook and the business coach for Zuckerberg and the business coach for Google and Eric Schmidt. The book title is called The Trillion Dollar Business Coach. But this guy said, I was thinking about your clients you’ve coached. I think you have added a billion dollars of sales to their bottom line. Wow. A billion. Wow. And just this particular guy’s business is like nine to ten times larger and it’s only been six months of Google domination. See that’s the conversation. Just six months of Google domination and he’s growing the sales. It matters because that’s the move nowadays. It’s crazy. Everybody’s got their smartphones, they’re Googling businesses, they’re looking at it, they’re believing what perfect strangers are saying about that business. I want to rip on you and me together. I’ll rip on myself first, but you can just kind of be on the rip on ourselves bus. See, the year was 1999. My wife worked for you. You had the optometry clinic going strong. Kylie, who still works there today, was my wife’s manager. Oh yeah. And people would leave. Thousands of people would leave. See, I bet you throughout your career, as an optometrist, you’ve probably treated, or your clinic has, over a million people. I would think that’s probably accurate. And up until from 1999, when I first met you, I don’t recall you and I ever talking about Google reviews. No, because it wasn’t a thing back then. I don’t even remember us talking about it in 2012. No, no. I don’t remember. In fact, I don’t really remember it being a frontal lobe, oh my gosh, holy crap, this is important, until about 2013, 14. Z, why didn’t you get any Google reviews, you bad, bad boss? Why didn’t you get any Google reviews up until 2013? Well, because they weren’t a thing. Google wasn’t a thing. Remember when we were on the Bloomberg interview? It was Backrub back then, wasn’t it? It was called Backrub. Initially, Google was called Backrub. And I remember, though, we were on a Bloomberg podcast, and I remember talking to the person who books the interview, and they kept wondering if we were real. Yeah, that’s the move. Are you real? And this person who was vetting me, a PR company who was trying to get me on Bloomberg, they’re like, Mr. Clark, we’d love to have you on the show. We enjoyed one of your books we found. We read the book, Make Your Life Epic. We like that book. We do like what you’re doing. We like this Thrive concept, but we can’t find any evidence that you’re real. And I remember thinking, at first I was a little bit mad, but I’m like, what? And so I said, under what criteria? What do I need to do? And I said, can you type in 1609 South Boston? This is 2013, 14-ish. And they go, yeah, what’s that? I said, that’s my office. Oh, you have an office. Wow. And I’m like, what did you think I had? And this PR guy says, well, I thought you were one of those home-based business life coach guys. Right. I’m like, I get it. I appreciate that. He says, how much revenue do you do at Elephant in the Room? I mean, are you doing, you know, four or five barbers? I said, well, it’s multi-million, so it’s more than a million and more than two million, so I’ll give you that. I’ll give you that. And he’s going, well, can you tell me exactly how much is it? I really don’t want to talk about that because I have competitors, but if they want to buy me they could talk about that maybe. You sign an NDA, I’ll be more than happy. But then they’re like, well, what does your partner do? I know you remember this interview, but I didn’t involve you in this ridiculous vetting process. But they’re like, what does your partner do? I said, he’s an optometrist, and he’s an entrepreneur. And they said, what does he do? Where can I find him? So I Google Dr. Robert Zellner and Associates. I think at the time, honestly, you had maybe 12 reviews or something, maybe 9 reviews, because it was like 2013. And you had something like 13 reviews or something stupid. And they were all bad, and all my vet reviews for Elephant in the Room were bad, because it wasn’t a thing I needed to maintain. I didn’t know about it, and it wasn’t coming up top in search results. So here you are, you and I both had like 13 reviews, all of which are bad. See, why do you by default only get bad reviews if you don’t ask your happy customers to leave you good reviews? Because the emotional ones, the emotion drives reviews. And when you have bad emotion, you just, they can’t stand it. They’ve got to. And this PR guy who was born yesterday, he was like, oh, you guys have a PR problem. And I’m going, excuse me? What? And he’s going, you guys, I mean, you have bad reviews on your businesses. I mean, do you not take care of your customers? And I’m like, do you understand? We are the largest hair business in Tulsa. He is the largest optometry clinic. What more do you want? And he says, well, what other businesses? I mean, obviously, you guys are having a tough time with those ones, but what other ones? And I’m going, okay, type in Regent Bank. That’s the bank that Dr. Zellner invested in. And he’s like, what percentage owner is he? I don’t find him anywhere on the website. And we just went on with this ridiculous, it was like I was being an inquisition. It was like I was being on trial on behalf of our resumes, because it wasn’t verifiable. Isn’t that crazy? It is crazy, because it’s just crazy. So I remember I came to see Z. I’ve got an opportunity. We can get an article written about you in the Tulsa world, talking about the business ventures you’re involved in. And Andrew, this was Z’s reaction. He’s like, okay, bring it on. Why? And see, most people who don’t have a successful business crave being in the media. They want to be in the Tulsa world. And here he’s going, well, why? And I’m like, because it’ll improve our Google trails so when people search for us, they can find us and find we’re real. And I remember you just being like, okay, whatever. But you weren’t excited about it. It wasn’t like your achievement to be in the Tulsa world. I made it! I made it! I’m somebody! But just when we got that article in Google Reviews, people started going, these guys must be legit. They must be. But because up until about two years ago we weren’t interviewing celebrities consistently, people still were like, does it work? Are you real? And because you don’t buy a new Maserati every week, you have a nice Porsche you drive. How long have you had the Porsche? It’s a 2010. So, but why would you not buy a new car? You could, you have an auto auction. I could. I mean, you could buy a new car every Friday. I’d be buying a new car every Friday at noon. Seriously, you could buy a new car. You could buy a new car every Friday. Sure. And you could take pictures of yourself in a private jet, hanging out with Tai Lopez and all these single women. You could do that. I could. You could be on YouTube in front of a pool talking about, I made all my money overnight. It’s crazy. Look at it. It’s crazy. It’s automatic. I get rich quick. It’s a get-rich-scam now. Why do you not devote your time to selling get-rich-quick hype? You know what? I think you’ve changed my mind. I think I’ve decided an epiphany. And that is, I think I’m going to start doing that. Why am I not? That’s a very good question. Why am I not doing that? You can sell a lot of it. I mean, come on now. Seriously, Zeke, talk to me though. Why are you not online doing these ridiculous marketing videos where you’re standing in front of a house you’re leasing, a pool you’re leasing, cars you’re leasing, male models, cars you’re leasing. Why are you not… Male models. Male models you’re leasing. See, there’s actually a thing you can do. It’s called pop-up crowds. I guess in LA, if you want to look like a celebrity, you can actually do a pop-up crowd. I know about this because a guy I went to college with started a company that does it. And he was like, oh my gosh, people call me all the time. It’s crazy. And I’m like, get out of here. He goes, no, it’s like Uber for crowds. He’s like, so you have a guy who’s a nobody, who’s trying to look like he’s somebody. So he will literally, think about this, he’d take a girl to a movie and hire people to act like they’re taking photos of him when he gets out of his car. Oh yeah. Even though he’s like a B actor from a B movie that isn’t a thing anymore. Right. But he’s taking some girl who was born yesterday on a date. Oh yeah. He’s 40, she’s 19, he wants to look like a big deal. So he’s literally paying me to act like I am his paparazzi. How crazy is that? That’s the move. It’s been done. See, the moves, they work. But again, why have you been such a very bad boss and not have dedicated your life to fame and media articles and press releases and Google reviews. Recently we had to embrace Google reviews against our will because of how it impacts sales. But outside of that, you and I haven’t really gone after it. Why? Are we idiots? No, I just better use this as my time. I enjoy doing what I enjoy doing and chasing that around. You know what, I probably should hire someone to take my pictures of paparazzi. I mean, who doesn’t like a paparazzi? Your pictures are looking good, I tell you that. No Photoshop needed there. I mean, think about you though, if I hired someone to take your pictures, they’d have to use one of those extra wide lenses. It’s a fisheye. It’s so big. A fisheye lens, take it from 400 yards away, you can get the majority of my head in the photos. In the majority of it. Certain kinds of lenses. What kind of lens, Andrew? 18 millimeter. Yeah, 18 millimeter. 18, yeah. 18, 19, whatever it takes. 17 is too small. 17 is way too small. To fit in a cranium this large. Now, the good news, Thrivers, is this large cranium is large because it’s filled with knowledge that you’re not going to get in college. We’re going to teach you on today’s show how to make millions of dollars. Whoa, whoa, whoa. Back up. That’s if you have a business. If you have a business. And that’s if you care. And that’s if you listen to us. And that’s if you implement. But this could be worth millions if you do it. Well, okay, could be. This is part, Andrew, this is show number one of 12. Of 12. Don’t beat me up if there’s more shows, because the last time we did a search engine deep dive, the Thrive Nation loved it. It got crazy. And so without any further ado, back to the show. Some shows don’t need a celebrity narrator to introduce the show. But this show does. And it’s a show that’s going to be a hit. And it’s a show that’s going to be a hit. And it’s a show that’s going to be a hit. And it’s a show that’s going to be a hit. And it’s a show that’s going to be a hit. And it’s a show that’s going to be a hit. And it’s a show that’s going to be a hit. And it’s a show that’s going to be a hit. And it’s a show that’s going to be a hit. And it’s a show that’s going to be a hit. And it’s a show that’s going to be a hit. And it’s a show that’s going to be a hit. And it’s a show that’s going to be a hit. And it’s a show that’s going to be a hit. And it’s a show that’s going to be a hit. Some shows don’t need a celebrity narrator to introduce the show. But this show does. Two men. Eight kids. Co-created by two different women. Thirteen multi-million dollar businesses. Ladies and gentlemen, welcome to the Thriving Time Show. 3, 2, 1, here we go! Started from the bottom, now we hit it. Started from the bottom, and yes. Thrive Nation, on today’s show, I am fired up to be here with you because we have the man, the myth, the legend, the good chiropractor of choice for people with a sound mind all throughout green country. It is Dr. Breck. How are you, sir? I’m great, Clay. How are you doing? I mean, I’m fired up for you to be here. We’re going to be talking about search engine optimization. Great stuff. But in a kind of a way, you’re kind of an optimization guy. You’re a, you can help keep the spine in line. Yes, it’s all about central nervous system optimization. Well, what I’m going to do is because normally we talk a lot about business growth. And we’re going to talk about how to optimize your profitability by optimizing your website today. That’s what we’re going to focus on. Absolutely. Let’s talk about how you optimize the human body. Explain to the skeptics, the doubters, the people out there that don’t see a chiropractor on a weekly, monthly basis, the value of having a chiropractor. So for me, it’s very simple. Every cell in your body has a nervous system component. So there’s a nerve that connects to every single cell of your body and by affecting the central nervous system we’re able to optimize how it functions and thereby optimizing your entire health. So it improves your well-being functionality of organs, your immune system, muscle function. That’s why all athletes have chiropractors. There’s really no aspect of your body that’s not positively impacted by chiropractic. Okay, so there’s the claim. The claim is that a chiropractor will help you improve your physical health, your being, your wellness. Can you give us some testimonials, maybe share with us an example of somebody that you have seen, it could be in the past 10 years, 5 years, 2 years, maybe last week, somebody who was previously in a bad shape physically and after coming to you consistently over a given period of time, they now are in a state of wellness? Absolutely, yeah. I mean, it’s really hard just to narrow down to pick out one story. But one of the things that was really fun the other day is one of my patients that I’ve seen for a while, we’ve been working on her with some headaches and some lower back, so some very bread and butter type issues that chiropractors often work with. But she’s doing great. She previously did not have any children, was having a little bit of trouble conceiving. And through chiropractic care and her taking care of herself, she was able to enhance her own body’s ability to function more properly. She did get pregnant. She has had her baby, which we worked with her through her pregnancy and helped that process be easier and more pleasant for her and hopefully for her baby as well. But then the other day, she actually brought in her baby to make sure that he’s doing well and on the right track also. So that was just a fun, great opportunity to do as well. And we do that quite often. But then also I had another lady that told me she’s been dealing with headaches and stiff neck for years and years. Really? And with the first adjustment, she came back in the second, actually she cried on the first adjustment just with the idea, the hope that she would one day not have to have headaches. Not having headaches, that’s a big deal. That’s a huge deal. I mean, if you’re having daily headaches, it’s just debilitating. And she had tried talking with a neurologist and even talked to a neurosurgeon. She’s been on all sorts of medications and just had not found a solution for her. And so that first visit, just the hope made her cry. And she came back on her second visit and just said they weren’t completely gone, but that she had only had two headaches in the week in between that I had seen her. So she went from daily headaches for over a decade to having two in one week. And she was just hugging my neck, screaming my praises. It was just, it was so fun, so phenomenal. And then since, that was a couple of weeks ago, she’s now not had a headache since her second adjustment. Jason, I have to say this. I have to… It’s not nice to complain about our guests on the show, but I have a complaint. I want to log this complaint officially on ManLaw, Article 7-432. This is my official complaint number one. I have complaint number two. Two complaints here about Dr. Breck. It’s a two-part complaint. Complaint number one. He blows my mind. He causes me headaches. Think about that. That lady gets relief from headaches. I get headaches. That is a complaint. Complaint number one. Complaint number two is there is a lot of rumor, a lot of speculation, a lot of controversy surrounding his name, his last name. Dr. Breck, can you go on the record and share with the listeners out there, what is your last name? My last name is Kasbaum. So it’s kind of like rock the cas ball listen to this I was gonna say listen to this his name your last name is what again cast bomb. Hey spell it k a s b a You Emma no no think about this for a second Jason all right You know I’m a shameless marketing branding guy you are think about this How much easier would it be to market this man if this was his if this is the name of his practice? Here we go, we’re getting there, we’re getting there, we’re getting there. Oh, get off the board block. Here we go. Rock the Kaz Bomb, Rock the Kaz Bomb. It would be so much easier. Get your back adjusted in. Rock the Kaz Bomb, Rock the Kaz Bomb. It would be so much easier. It’s good stuff. Think about it. If we said go to rockthekazbomb.com, wouldn’t it be easier to get him business? Oh absolutely, it rhymes, people love the class. Yeah, we’re going to have to have a new website. And you should change your last name to be Kaz Bomb, because that’s how people say it. Very few people know what the song’s about and how it works. But Rock the Kaz Bomb, that would be easier to get your spine in line today by going to rockthekazbomb.com. That would be hot. Why does he continue to go by drbreck.com? It’s so much harder. Whenever we have a show sponsored, Jason, it’s my duty to get the great people out there to go to drbreck.com and to schedule their first exam, their first adjustment, their first x-ray. It’s all, how much Dr. Breck? It is free. It’s free! That’s a pretty hot deal. That’s a good no-brainer right there. It’s a great no-brainer. But he refuses to change his name. It’s just ridiculous. Now, on today’s show, though, we are sincerely talking about profitability coaching and search engine optimization. And I will try to reference Rock the Kaz Bomb as much as possible today. But it just gets stuck in your head, doesn’t it? Yeah, if people could spell it, that would probably be great. Rock the Kaz Bomb. Rock the Kaz Bomb. I get that cowbell. Rock the Kaz Bomb. That makes me want to just go see a chiropractor right now. OK. So now we’re talking today, Jason, about search engine optimization. Yes. Now, Jason, to make it easy for you, I have put together a list of 21 clients that I’ve worked with who the topic of today’s show has changed their lives. Yes. I’d like for you to read each one, one by one. We will break them down, because this is going to be a multiple part series about search engine optimization. So Jason, go to the text in green, the game changing results, and read the first testimonial. Testimonial number one, our internet leads in a four month period of time have gone from around 10 to 15 leads in a month to 180 internet leads in a month following the system. And who said that? That was Mr. Aaron Antus over at Shaw Homes. Think about that. A home builder called Shaw Homes. These guys, Shaw Homes, have now become the largest home builder in Oklahoma. The largest in Oklahoma. Can you read that testimonial again, please? Oh, absolutely. Our internet leads in a four-month period of time have gone from around 10 to 15 leads in a month to 180 internet leads in a month following the system. Now, Dr. Breck, how has internet marketing impacted your business, drbreck.com? It has helped us a ton. I was in the, somewhere in the abyss, the obscurity of the internet just a year and a half ago. And I was essentially nowhere to be found online. And so since working with you guys, I have a great, beautiful website and a ton of Google reviews and we’re having every day I have patients that come in who have either found us via online search or have vetted us via Google reviews and so even if they found us somewhere else they’re all going online to research and so it’s making a huge huge impact. Now if you are out there today and you have a sound mind and a piece of paper and a pen I want you to write down the following answers, the answers to the following three questions. I will read off the questions I want you to write down the answers to these questions. So question number one. How much would it be worth for you today to be at the top of Google search engine results? Now if I was Dr. Breck, and I know I’m not, but if I was, this is what I would do. And this is what I am doing for Elephant in the Room. You would change your name first. Yeah, first off I would change my name. Let’s get that out there right away. I would change my name right away to Rock the Casbah. My name is Dr. Rock the Casbah. Dr. Rock the Casbah up here. Now what I would do though is I would get to the top of Google search engine results in cities before I open. Yep, right. So as an example, for elephant in the room, if you need to do a search, Jason, I’ll do a search real quick so you guys can see what I’m doing. Let me pull it up here. Okay, I’m gonna do a search for OKC men’s haircuts. What’s really neat about this is we’re topping Google. But Jason, I’m not sure if you’re aware of this or not, but we started doing search engine optimization for Oklahoma City one year before we opened up there. Yeah, we were getting reviews in shops before they were open. Why? Well, it’s better to have traction early on. That way you’re not playing keep up. People would call, boop, boop, boop, boop, boop. Oh yeah, I’m looking at my haircut elephant in the room. Where are you guys located? We said, well, we’re going to be opening up soon here in about six months. Now what’s really neat is for Dr. Breck here, sir, my friend, you, we could begin optimizing for, let’s say, Bixby or South Tulsa or Broken Arrow or wherever you want to be in the future before you’re there, which is really cool because then the phone starts to ring and then you grow out to it. Do you mind sharing with the listeners, Dr. Breck, your plans for the future. Are you going to have 4,000 Rock the Cast Bomb chiropractic centers? Are you going to have one big corporate vision? Are you going to have franchises? What is your vision for the next three years? That’s a great question, Clay. I think you’re the visionary. And so, yeah, I haven’t thought about 4,000 yet. That number hasn’t come to me. Let’s franchise. Let’s franchise. But, yeah, I think definitely expanding and growing. I’m having a ball. I’m loving practice. I really enjoy helping patients and I want to help other chiropractors be able to do the same and just help more and more of the population. And so we are looking to very quickly start expanding into new locations. And I have patients that are driving from more than an hour away. And so I think we can help make their process easier by coming closer to them. Now, the second question I want you to write down the answer to is, how much is it costing you to not be top of the search engine results? Think about that for a second. That one hurts a little. How much is it costing you to not be top? Dr. Breck, before you were on Google, contrast, and I’m not asking you to share with the listeners the actual revenue amount, but can you contrast what it costs you in your mind to not be findable on search engine results? It’s really painful to think about. Honestly. Because you’ve actually lived it, the before and after. Oh, yes. It is a stark contrast. Because again, what I said a moment ago about even if people have been referred to me, they still go online to confirm what their friend or their family member said. Hey, you should go check out this person. Or sometimes I’ll get a notice that somebody has recommended me on Facebook. And so that patient’s recommended, but then there’s five other recommendations as well. They then go and start checking out Google reviews, because they want to know what does the rest of the crowd say about this place, this person. And so when I didn’t have any kind of reviews, I didn’t have any presence, I lost that question before it ever came up to me. People ask me all the time, they say, Clay, why do you freely, almost in a cavalier way, why do you give away your systems? There’s so many search engine companies that charge $8,000 a month, $12,000 a month. Why do you actually give away these systems that other people are charging $4,000 to $8,000 a month for? Well, one, I sincerely want everybody out there to prosper. And I know that, excuse me, wow, wow, I’m getting very emotional. When I give away the knowledge, only diligent people will apply the knowledge. True. So even if I give the knowledge to nefarious, stupid people, they won’t implement the system. So it’s almost a litmus test. If you’re a diligent doer, then you’re a good guy. But if you’re an idiot and you don’t implement the system, then you’re not a good guy anyway. So it doesn’t matter. I can literally give the system to every chiropractor in Tulsa and only the diligent guys would do it. So all I can say is, one, I freely give away the system because I know that it works. But two, altruistically, I want to help people and this system took me years to develop. Now the third question I want all the listeners to ask themselves is, what terms are your ideal and likely buyers actually typing into the Google search engine bar on a daily basis? What terms? What are they searching for? And you might say, well Clay, I used a keyword planner. And I would say, one, stop talking like that. Two, I don’t want to stop talking like that. That’s how I talk when I use the internet. Stop it! Stop whispering. What? Anyways, stop doing it, okay? But what I want you to do is I want you to think about, so for elephant in the room, Jason, as an example. I’m going to show the listeners a bunch of examples. Let’s type in, uh, Jinx Men’s Haircuts. Jinx Men’s Haircuts. I’m pulling it up on the big screen of integrity. And we come up top. And I might think of, like, um, I don’t know, what is the thing? It’s a barber shop in Tulsa. Let’s see, we’re not actually a barber shop, but maybe some people will search for barbershops. Oh, there we are! But we’re not actually a barber shop, but I still want to be top for that. You might think of like, man buns, you know, man buns in Tulsa. You might say, well, we’re top for that, too. You might say, I’m looking for men’s haircuts near me. Oh, we’re there. So I want to be taught for everything. Stop believing that people only type in one phrase. Stop it. And if you read the book on search engine for dummies, they clearly lay out in that book, Jason, that 70 percent of people surveyed said they searched for a different term than everybody else. So they asked a hundred people, blind study, they don’t ask them all at one time. They say, what word would you type in to find a haircut? And 70% of respondents have different answers. Why is that important to know, Jason? So you can figure out how many different keywords that you want to be top four. Because you don’t want to just be stuck using the same one. If you think everybody’s searching the same thing, you could be completely off base. What if every chiropractor in Tulsa was fighting for the keyword, chiropractor Tulsa? It’s pretty competitive. Very competitive. But if nobody’s searching for, find the best chiropractor in Tulsa, it’s not competitive. That’s a powerful, powerful idea. Jason, do you know if you’ve searched for Bill Belichick’s number one fan? Do you know that I come up top on Google for that? I knew that you come up top for another Patriots-related term. Let me see. Bill Belichick’s number one fan. Number one fan. Let’s see. I can’t even spell Belichick without having Google correct it. Oh! Yes! I’m now top on Google! Bill Belichick, you know you will be on the show soon! Yes! I’ve been working on that for years! People say, you’re a sick man. How much money and time did that cost you? Oh, a lot. But let me tell you what. It’s worth everything. It’s worth it. I mean, I want Bill Belichick. You know, if you’re Bill Belichick, there are psychos out there that run around, running around Gillette Stadium, waiting for Bill Belichick to pull up to get there in the morning. And when he gets there, they’re like, ah, Bill, you smell like a winner! Bill, side my head! I mean, there’s people who just want to be Bill Belichick’s friend. And you know, one night, after he sits down after another victory, he gets out a little beer and he goes, Bill Belichick’s number one favorite. He types that into Google. There you are. Who is that sick freak? And then he’s going to see me and he’s going to say, there he is, Clay Clark, that sick freak. Do you know I’ve actually received a cease and desist letter from the Patriots before? Yeah, have you? Yes. Really? My wife saw it in an email. Is that framed somewhere? No. The thing is, it was a very emotional time in our lives, where when your favorite team is saying, stop doing what you’re doing. But I think I have… Email founder. And ask John tomorrow. Email founder real quick, because I think we might have it. And if we do, we should frame it. That’s powerful. I think that’d be awesome. Why am I not framing that? All I’m saying is, if you’re out there today, think about the keywords. Ask yourself, what are the words that your potential, ideal, and likely buyers are searching for and what are the words that your competitors are optimizing for? So we’re going to pick on Dr. Breck in a positive way today. I’m going to type in Tulsa chiropractor. And when I search for that, I can see Dr. Breck Kasbaum right there. Rock the Kasbaum! Rock the Kasbaum! Wreck the Kaz Bomb! Wreck the Kaz Bomb! I see him coming up top in the Google search engine results. But as I scroll down to the bottom, you see these words down here, Dr. Breck? I do. What you would want to do is copy all those words at the bottom. They’re called searches related to Tulsa Chiropractor. Right. You’re going to want to copy those and paste those on a Word document and tell your coach or your Optimizer team or yourself or whoever’s writing the content, to work on those words, too. Absolutely. And then you click on the suggested related terms at the bottom. And then it will pull up more suggested related terms. And then you will do it again, and again, and again, until your head explodes. And you will dominate search engine results. And that’s how you come up with the keywords right there. Very good. Boy, that’s how you do it. Now, all right, Jason. I like it. Give us the first public reading, the text in yellow, please, as it relates to Profit Coaching 101 and search engine domination on this Rock the CASBOMB edition of the Thrift Time Show. Well, everyone uses the internet, yet few know how to market effectively using it. Wait a minute, everybody uses the what? Everybody, including babies, use the internet. Continue. According to research published by Pew Research in March of 2018, 77% of people now go online on a daily basis to find the answers, solutions, products, services, and connections they are looking for. Wait a second, what people don’t use the internet? The Amish, unless it’s Rumspringer. I’m gonna argue with you about the Amish real fast. Let’s do it. This is war. I can argue this all day. I went to Napanee, Indiana one time. And do you know why I went to Napanee, Indiana? I couldn’t tell you. To buy an aluminum trailer. Oh, alright. Did you know I bought that aluminum trailer from? Like an Amish man. Right. Because I was in his barn. I was visiting my wife’s family for the first time in Kentucky. And I thought, since we’re in Kentucky, I might as well buy my trailer there and haul it back. So I Googled, like, Kentucky trailers. And then I discovered that aluminum trailers are lighter than the original trailers, so I thought, let’s get an aluminum trailer. Turns out, the highest and most reviewed at the time, this is like 15 years ago, the highest and most reviewed trailer company was near Kentucky, not in Louisville, but near Kentucky, and it was a company owned by the Amish. And you know how I found them, Jason? Google. Yes! Because they were using Google in their computer in the morning. Even the Amish who do not use technology know SEO. Brother Hezekiah, what are you doing over there? Nothing, I’m just optimizing my website. I don’t know why they would, I don’t know why, I think they sound kind of like Scottish or something, but, oh, Brother Hezekiah, what are you doing over there? Are you doing something dirty? I’m using the internet to optimize my website, but I swear I was, I only did it one time. Brother Hezekiah, are you watching TV? No! I’m not sitting, I’m just optimizing my website. Brother has a kayak. Are you churning butter? What are you doing behind that butter churning? I’m just optimizing my website! This guy’s trying to support his family here by using Al Gore’s internet. Alright, please continue reading from the text in yellow. You know, fun fact before we get back into it, if you ever ask Andy to say aluminum, he’ll say aluminum. Are you kidding? No, that’s a British thing. That’s the British way of saying it. Aluminum. Andy, by the way, is a guy who worked with us at DJ Connection at the age of 18, and he still works with us today at the age of 38. He cannot escape me! He is a beautiful man who has five kids. He’s trapped in your phone. And by the way, his kids are not white, because he’s not white. And a lot of times my kids and his kids hang out. And sometimes, as I’m with the kids at the grocery store, we get funny looks, because it’s like, five white kids, five non-white kids, and people ask a lot of times, like, almost scared, are those your kids? I get that question. You just got to keep it balanced. That’s right. Back to you, Jason. All righty. So 77% of people go online. However, from my personal experience, having personally coached hundreds of brands to help them to increase their value by hundreds of millions of dollars, I personally discovered that less than 1% of the clients that I have worked with knew how search engine optimization worked before I taught it to them. This is an idea that has blown my mind over the years. I have spent years teaching people how to optimize websites. And I’ve gone, and I thought for a while there, Dr. Brick, I thought, you know, the people that I’m teaching how to optimize a website to, the reason why they all don’t know how search engines work, it’s because they’re coming to me to learn. That’s probably why. Therefore, the reason why they don’t know how to optimize a website is because they’re coming to me to learn this. If they didn’t know, they wouldn’t come to me. But then I got asked to speak for Hewlett Packard, Maytag, Valspar, O’Reilly Auto Parts, EXP Realty? Oh, oh, oh, oh, rally. So good. Um, rock the cash bomb. But I go to these conferences, Maytag University, and I go out there to speak, and I notice that nobody knows how search engine optimization works. Nobody. I think it’s less than 1%. I mean, the people that you know, think about the people that you know that are photographers, dentists, doctors, lawyers, family, friends, cousins, whoever, clients. How many people do you know outside of the coaching program that I’ve taught directly? How many of people do you know that actually know how search engines work? This is going to sound super sad and negative, but everybody that I know that has a small business or business interest outside of the coaching program, 100% of them have no earthly idea how SEO works. Isn’t that crazy? They’re not registered on Google, they don’t get reviews, they have no idea what content is. Like it’s seriously, if I hadn’t started working for you, I would not have known. And this is what’s crazy. I want everyone to go to YouTube real quick and look this up here. I’ll put up on the big screen here. I went to speak all the time in Vegas. This is a highlight of me speaking in Vegas for the International Community Bankers Association. To find this video, you search on YouTube for Clay Clark International Community Bankers Association. And this is me speaking here and let me skip through it here. By the way, to get the video footage, I made the videographer stay up with me all night after I spoke. So we got super sick footage here. This is us going up the escalator in Caesar’s Palace. Oh, awesome footage. Anyway. Great. The systems I’m going to teach you today are not based on theory. They’re based on things I’ve actually done. First thing I want to do is talk about these rooms. There it is, speaking in Vegas. What you know is knowledge without application. And these rooms are packed with people. You want to win, or do you want to talk about it? From all over this great country. What are the? All of these people don’t know how search engines work. That’s a big, full room. There’s thousands of people attending a workshop, bankers, and none of them know how Google works. But you, now the listener, as a result of today’s show, you will know how it works, and you will know the lyrics of Rock the Cazbah. That is a promise I will make for you on today’s show. You will know the lyrics of Rock the Cazbah. No one’s known them for 35 years. That’s what we do, that’s how we sing it. That’s perfect. That’s how we do it. So now, Jason, here we go. Read another game-changing headline from Papa Gallo’s, our testimonial number two on our list of integrity. Papa Gallo says, we’ve reached over 100 Google reviews, increased our Google rating, and we now have more money in the bank than we’ve ever had. We now have more money in the what? In the bank than they’ve ever had. And the name of the company is what? That is Papagallo’s Pizza in Florida. Satellite Beach, Florida. Dave and Trisha Rich. Great business right there on the ocean. Bam! Next! Uh-oh, uh-oh, uh-oh. We have a testimony from someone we know, I think. I think this is a text here from some guy who maybe is in the studio today. Can you read this text here? Yeah, so this one says, we had our highest grossing month ever. We started from scratch and we now have 267 reviews. Whoa, wait a minute! Uh oh. Are you, Dr. Brick, how many reviews do you have today? I think it’s 270. 270. And, again, it has impacted your business? It has greatly impacted our business. Now, Krista Jesus, a thriver from San Diego, writes what, Jason? We just set records for the best day, the best week, the best month, the best quarter, and the best year last year, and it’s only January 30th. Oh, the Hub Gym! The Hub Gym in Broken Arrow! Luke Owens, the founder of the Hub Gym in Broken Arrow, been in business for over 10 years! Now he’s thriving. He went from 600 members to 1,800 members, and he says what? So Luke the Viking says, we started two years ago with 600 members and we just topped 1,700 members. This program saved my life. Oh, and then Jared and Jennifer, the Storm and Mormons from Oklahoma, the unbelievable Platinum Pest. These guys have a pest control company. They write what? The number of customers we’ve had is up 411% over last year. We are on the top of Google. We went from non-existent to the top page following the system. Oh my gosh, that’s Platinum Pest. It’s platinum-pestcontrol.com. Now we have another notable quotable, a little bit more of a long-form piece of literature from Dr. Don Calvert, the founder of Score Basketball at scorebball.com. He writes, what? We’re the largest basketball facility in the three or four state area. We have people that call us from all over Oklahoma because of our website. My team has been freed up tremendously because I’m not involved in all of the little things. It’s just streamlining your business so it’s not taking just all of your time away from your family. My wife is very important to me, my kids. I’ve got to have some of that as well as a business owner. If you allow your business to eat you up, well, it’s not really worth it. You’ve got to have a value of life as well. We wouldn’t be where we are today without Clay Clark and the Thrive Time Show team. All right, think about this for a second. If you’re out there and your business is not thriving and you’re just barely surviving, perhaps you should take notes. Perhaps you should now write down the specific steps we will teach you. So Jason, as you scroll down to the bottom of our notes on today’s show, Profit Coaching 101 and Search Engine Domination Part 1, I want everyone to understand four big ideas and then on the next show, we will dive into the details about those four different main ideas. So there are four variables, Jason, that impact your search engine rank. And what are those four variables? Those four variables are Google canonical compliance, mobile compliance, the most HTML content, and the most reviews. Now, on behalf of all the listeners out there, we put a microphone in the minds of our listeners. And 95% of our listeners just said, blah blah blah. So please explain what those four ideas are again. Read them off one more time because we are taking notes. And then explain what they each mean. So that is canonical compliance, mobile compliance, most content, and the most reviews. So starting with most reviews, having more reviews than anybody else in your industry. The most content, HTML content, is the number of sitemap articles that you have when people search a specific keyword. How many words do you have to have on a page? Google would like you to have 350, but you should always shoot for 1,000. And so what happens is when somebody searches a keyword, Google indexes any and all pages of content on those websites to rank who has the most mentions of that. So the more content you have, the more keywords you have expressed, the faster Google finds you and the higher your rank on their search. How do you get reviews? How do you get reviews? Well, the first part is you’ve got to ask. So what… See, this is… None of our listeners were blown away here, but somebody… Friends of our listeners are blown away right now. You mean… You mean I have to do a good job? Yeah, you should start by doing a good job. This is a true story. I was working with a contractor years ago. Sad story. Sad story. And this guy, he comes into our meeting, he says, Clay, Clay, he says, Dr. Breck, you would have laughed. It was like a Seinfeld episode. He goes, it is so hard to get Google reviews. And I said, well, you’re getting a ton of leads, and you’re getting a ton of jobs. What’s going on? He’s like, well, all my clients are upset. And he says, how do I make the bad reviews go away? It’s a true story. You did work. Yeah, and I said, well, why don’t we get to the root of the problem? Why are you doing a bad job? And he goes, what? And it was like I was insulting him. Is this ever done? No, seriously. And so John and I are like, is this guy being serious right now? And I’m like, no, seriously, how bad of a job are you doing? He goes, well, I got a deposit for one big job. I got in there to replace the windows to his lake house. I got a bunch of money up front. I got the money and I started working on it. I realized this project is over my head. I said, what did you do? He said, I just ghosted. I’m like, so you ripped out the windows out of a guy’s house, put the tarp up, took the 80 grand or whatever, and then left. He’s like, yeah, I wander a bit. I quoted him like 80 grand. It turns out it’s going to cost me like 75 grand and I’m going so you just ghosted yeah, how often do you do that? He starts telling me about a string of LLCs over the years how he’s gone into business out of business changed the name of the company and he goes any other day somebody was so upset they actually spray-painted on the side of my vehicles? I suck.” I’m like, they wrote you suck? He’s like, they wrote really horrible things like con man or scammer with spray paint on the side of all of my auto-repped vehicles. Wow. And I’m going, do you know who did it? He goes, I have an idea. And I go, did you screw them over? Yeah, but the thing is, how do I get good reviews? It’s crazy. Have you guys seen the Seinfeld? Did you ever watch Seinfeld where somebody asks Elaine and Jerry if George is a good person to date, and they explain that he’s going to love them and leave them, and he gets super upset. He’s upset. And he says, you guys, how dare you talk behind my back. You told them that I would love them and leave them. Where do you get off? You can’t say that about me. And they’re like, well, you do. And he goes, I know I do, but I want to be the one to tell them. So you have to do a good job. Now Jason, recently at Elephant in the Room, you see me do it all the time. We do little upgrades. We do. Just little upgrades. Great. So let’s talk about the business cards. What kind of business cards did we roll out about three months ago? We scrapped the paper cards and basically it’s minimal. So it’s just our logo and our website. On the back it’s got the Thrivetime logo, Thrivetime website. But what makes them different is they are all metal cut and laser etched, and they also function as a bottle opener. So we have metal cards now. Oh yeah. Do guys like them? Oh, they love them. Do you hear good things about them? I hear great things. And is that typically expected when you go to great clips for a haircut? Do you expect a metal card? No. Does Dr. Brick have a card? Dr. Brick, do you have a card like that yet? I haven’t. I didn’t pick up a card the last time I went. You need to harass the team or we need to harass you. We gotta get you a card. Oh yeah, they’re super easy. But you are already in my phone. I just want you to have that bottle opener for that time of need when you have a bottle of water and you’re like, God, why do I have this weird… That glass bottle coat. Okay, now the mints. Oh yeah. Talk about the mints, James. So we have this guy, Ashley. He turned, he usually makes a beeline for the butter mints. He came in on Friday, he turned, he looked at them, and he saw that they were now the Andy’s mints. He looked at me and he goes, what did you do? I go, oh, I mean, we just updated our butter mints, now we have Andy’s mints. He goes, I know, but whose idea was this? I was like, well, Clay thought we needed to have something that was gonna take it to the next level, and he just like slowly walked over and he picked it up, and he goes, he’s got extra points in my book. Oof, he was just like, he was so adamant about how that little bitty change was such a huge upgrade. I thought he was gonna be upset that he’s just a guy who loves the buttermints. Right, and by the way, if we have someone like that we’ll get those two just back. Let’s talk about this too. The playlist. If you go to eitrlounge.com, I’ll pull it up real quick here, a lot of our listeners have said over the years, they’ve said, a lot of our customers have said, they’ve walked up to our front desk and said, hey, the music you play overhead, where’s it coming from? And you’re like, well, you know, online. I want to play that playlist. Yeah, right. Now, this is a verifiable, true, 100% story. I decided to go ahead and create what’s called Clay Clark Radio. So if you click it, it now takes you to the radio, and you can listen to what we’re listening to in the stores right now. Yeah. You feel it, say it with me. And so we have the, and I choose every single song that’s on that playlist is up there right now. If you go to EITRLounge.com and you click on Clay Clark Radio. True story, I know of at least 50 people that listen to this now in their offices. Oh yeah, we have tons of guys that just play it. Like we have a guy who’s an accountant, he’s a guy just played on my computer and people come in like, oh, what do you listen to? He’s like Clay Clark Radio. And I pay, it’s like a thousand dollars a month for that. And customers love it. Oh yeah. And the only drawback is we do even one elephant in the room franchise commercial per hour. And we weave in one commercial per hour to attend a in-person workshop. So what I’m saying is those are little things. The online booking. Little things. I’d like to brag because a friend of mine just the other day was bragging about the paraffin hand dip. The wax. He asked me, he said, do you do the upgrade? He goes, man, it is amazing. It’s the move. It is the move. I mean, he is, I think he likes the haircut, but I think he’s going for the wax, I’ll be honest. He’s kind of a high maintenance guy. I love him, but he’s a little high maintenance. But he loves the hand wax. And that, and the hand wax was my brother-in-law, Justin’s idea to do that. But this is what I want the listeners to understand. We provide haircuts. The mints are extra. The online music, extra. The online booking, extra. The mental business cards, extra. The paraffin, extra. Shout massage. Extra. Ask yourself today, ask yourself today, for your chiropractic business, for your automotive repair shop, what can you do extra? Because it is the law of reciprocity that states that when you over-deliver, people feel the need to give back, to say thank you, to refer you, to do something, to reciprocate the good deed. Now when you do just enough, or not enough, and then you ask for a review, now let me give you an idea of how not to ask for a review. The other day, I hired a service that came out to my house and did a terrible job. I’m talking about the worst job. And you might say, well, Clay, what kind of service was it? I don’t want to say because I don’t want anybody out there to… Spray paint the sides of their car. Right. Yeah, it’s a radio show. So I try not to ever say something negative about a particular business, but his big business did a terrible job. Wow! Expensively bad, too. Then they automate a text that comes to me that says, rate today’s experience. Now I did not do it, but let me tell you what Satan said to me. I believe that God speaks to you if you’re a Christian. I believe that Satan’s trying to talk to you. So I believe God said, don’t leave a bad review, my child, for all of us have sinned and made mistakes and you don’t want a bad review either. So don’t leave a bad review. And I’m like, wow, I’ve heard God’s voice for the first time. And I realized it was just me talking in that voice. But then I turned to the left, which is the side, I think, it could be the right, it depends if you’re left handed or right handed. But I turned to my left and I see what appears to And so I’m like, uh, Satan? No, this is Satan! So, uh… You sure it’s not Cobra Commander? Yeah. Cobra Commander! Cobra! Cobra! Attack! It’s so good! Cobra! Attack! Anyway, so I… No joke! So I said, uh, what’s that? What’s that, Satan? Uh, Dark Father of Death? And, uh, he says, here’s the deal, leave a bad review! You can do it now, it’s so easy! Cobra, attack!” And I think to myself, I kind of want to do it. Now I can say I’ve honestly never left a bad review about a business online, ever. So if you look at the… I’m very impressed with your self-control. So if you look up my name and you find the reviews I’ve left for companies, you could find one today, you could look up… You could look up Buffalo Wild Wings in Tulsa and you can see my reviews. So Buffalo Wild Wings, Broken Arrow is the one I’m looking for. Let me pull it up real quick. Arrow, okay, got it. There. You can see the review. They have 798 reviews. Oh yeah. And you can see my review. I wrote, Incredible Wings and TV screens. Try the dry rub. I wrote that though. But if you click on my name, you can see all the reviews I’ve left, and I’ve never left a bad review. But you can’t automate asking for reviews, Jason. Why? Well, because the last thing you want to do is ask for a review from somebody that you have either royally screwed or made angry. Review? You lied to me. I’ll get you a review. Right? I’ve had that thought. Yes. You don’t want to invite a terrorist to just destroy your business. This would be like… You automating your review process. Let me tell you how stupid this is. This is the equivalent of, you know we have the gun show in Tulsa? Have you guys ever been to the gun show? I have, a couple times. I have a couple weapons, but let me explain how the weapon process works. When you go out there and you buy a rifle, I have a rifle, I have a Glock, some weapons. When you go and get a Glock at the gun show, you have to provide your identification, and identification and they verify who you are and you’ve got piece of paper here, piece of paper there, and they’re looking for, like they’re going to look in your police record and if you’ve got violent crime at all, ever, you’re not getting the gun. If you’ve had any type of assault and battery in your past, you’re not getting the gun. If you have psychological issues you’ve been arrested for recently or public intoxication, you’re not getting a gun. This would be like, you automating your reviews would be like giving people, letting people buy guns and then give them a gun and then say on your way out, we’ll check to see if you qualify to get a gun or not. That would be like screening people for guns after you give them a gun. You want to buy a gun? Here you go, sir. Now if you’ll go to line number two, we can do a psychological evaluation. If you don’t pass, just bring it back. Step one, you buy the gun. Step two, you get the bullets over here. Step three, we’ll see if you qualify. That makes no sense! Stop automating the review process! Stop it! Because we’ve all had a bad day with our customers. We’ve all had an elephant in the room. I can just say this. If we cut 100 haircuts today, somebody’s going to make a mistake. Usually once a day. But you know why? Because we’re not perfect. Nope, we’re human. When I built DJConnection.com, man, I tried to make it perfect. But you know what? We’d usually make a mistake for every 100 weddings we DJed. We’d usually screw up 2 or 3. That sucks. That’s fair. I mean, it’s the best. We’re humans. Yeah, right. But how did you screw up a wedding? And that’s a really tough crowd to please. And let me tell you the worst wedding script I ever did. If I had automated reviews, I could have ended it before it began. For your wedding, did your wife dance with her dad? It is honestly the biggest regret of our wedding. We did not have a dance, we didn’t have a DJ. We probably would have met two decades ago had we had a… Because we got married here in Tulsa, and at the height of your DJ connection time. It was 2001, or the beginning height where you were going. Still today, we’re coming up on 18 years. We did not have a dance or a DJ. Did you get married when you were like 6? No, but thank you. I’m older than I look. There’s gray hair under the hat. He and I are about the same age. We got married about the same time. Vanessa and I just celebrated 18 years this week. But this is what happened. A bride calls me. Boop, boop, boop, boop, boop. Hi, for my wedding, my dad and I have been practicing a dance together. He never dances. He never. So we’ve been practicing for months. I wanted to see if he could play The Way You Look Tonight. And I said, okay, I’ll get it. Early rookie DJ. I didn’t know to clarify the artist. So she said, The Way You Look Tonight by Frank Sinatra, I think. I said, OK. She said, I think. New rules with the DJ Connection. I changed the rules to be where we would verify the song, like play it back to you or let you listen to it, to verify it’s the same song. So I said, ladies and gentlemen, family and friends, gather around. It’s now time for the father and daughter dance. The bride will be dancing with her dad. It’s going to be an incredible time. Now he has been practicing a dance for several months here, folks. And let me tell you what. Let me tell you what. He is a phenomenal, phenomenal dancer. He’s just phenomenal. And everyone’s laughing because he doesn’t dance. Now, I know, folks, he’s really been practicing here. So I cue up the song. And again, it’s been a while. It’s either it happened this way or the other way. It was either A or B. I think they wanted the Elton John version. So it’s like, so I can’t explain. There’s something about the way you look tonight takes my brother Wait, that’s how that’s the song they wanted. Yeah, but instead I queue up Just the way you look Good tonight and then everyone’s looking at me like oh Cuz the father the bride has been practicing this dance for months right looks at me with the death look Mmm, I know that this is before download music you to buy the CDs. You didn’t have it back then. I had nowhere to go, buddy. And I’m like, uh oh. So as a DJ, you got two moves. One, you can hide behind the booth, but then everyone knows where you went because there’s no secret door. Or you can stand up there and take bullets. So if you’re at a wedding and you get booed, it’s pretty rough. But I’m like, ladies and gentlemen, apparently I have the wrong song there. Apparently they wanted the Elton John version my I could sing it for you But we’ll come back to you. We’ll see if we get that music queued up here in just a few minutes I’m I my apologies folks and you hear it from the back You hear like just little people in the back going Whoa and the father the bride’s looking at me with that death look and the bride comes up to me makeup totally smeared running down the dress. And then people are coming to me, it was almost like, instead of hearing the father-daughter dance, it was almost like a Hitler impersonator was hired. It was like, a Hitler impersonator is there, and it’s like the Mein Kampf is being read instead of the Bible, they’re reading from Mein Kampf. No, it was not good. It’s like you’ve decorated the gifts for the bride with swastika packaging or something. It was that offensive. Oh man. And as the wedding continued, my wife, I sent her out to try to find the CD at Best Buy. Of course, Best Buy is not open at 9 o’clock at night now. I’m just telling you, that was the most uncomfortable thing ever. And had I had automated reviews, what kind of review do you think I would have gotten? Like a 12-page poetic? It would have been paragraphs. And there’s not a cooling off period yet. When you automate reviews you don’t give the customer a cooling off period. No, you contact them at their most agitated. Not good. Okay, so Jason, the four variables that impact your search engine rank the most are what, what, what, and what? It is canonical compliance, mobile compliance, most content, and most reviews. Okay, so the first one is what? Canonical compliance. That means you follow the established Google rules. You might be saying today, Clay, Clayvis, Claytron Menendez, I don’t know whether my website is compliant or not. And I might say, stop crying about the wedding. It’s been about 15 years. But I want you to email info at Thrivetimeshow.com, info at Thrivetimeshow.com, and we will run the report for you right now. We will check for you. Wow. And I will give you an official score. I’ll tell you what’s wrong with it. It’ll take my team about an hour. And so if 50 of you fill out the form right now, understand that you are wrecking my life in a good way. We want to help you, but it’s going to require about 50 hours of work for the team, but we will do it. You might say, why do you do it? I do it because there’s really no way on an audio only show to show you Visually what’s wrong with your site right, but a report really helps. It’s all color-coded. It works very well email info at Thrive Time Show calm we will tell you if your site is Canonically compliant Jason. What’s the next variable it is mobile compliance now again? If you email info at Thrive Time show calm we will tell you whether your website is mobile compliant now Let me give you some tips, some pro tips, some hints, some ideas here real quick here. Bonus ideas. Here we go. If your site is built on WordPress, that is a good thing. Sure. Dr. Breck, have you ever had a website built not on WordPress? I have. It’s like invisible. I was invisible. Were you built on Flash? It was through Wix, so I don’t know what their platform is. I’m just telling you, if you’re out there today and your website is not built on WordPress, you might be a good person, but you’re going to lose. Also, if your website is not hosted by GoDaddy or a reputable hosting service, I recommend GoDaddy, you definitely are going to lose the game. And you know why Jason why you would lose the game if your website is hosted on a private server that’s hosted by some guy Well, you’re not gonna be able to update it. It’s gonna either stay Archaic or they’re gonna have full control. There’s really two bad reasons dr But you wanna guess why you wanna guess why having your website hosted by some rando dude is not good one You’re never gonna get a hold of them. Yeah, that’s I mean and now if you ever have a problem You’re you’re not gonna get over gonna get a hold of them. I don’t know the second one. Let me tell you from a search engine perspective one. Anytime your site goes offline, it impacts your Google rank. Because Google doesn’t want sites that are on and off all the time coming up in the search engines. So if you’re having your website hosted by a guy, let’s say the power goes out in Tulsa, GoDaddy has your site backed up on all different servers. So even if the power goes out in Tulsa, the server that’s in Vegas is still on. If Vegas gets hit by something, the server farms all over the country. So that’s reason one. And two, to Dr. Breck’s point, you can get ahold of somebody all the time. And bonus reason number three is, let’s say that I have a company, and Dr. Breck, I said, hey, to save money, why don’t you and I both of us host our website on the same server? What if my site is an adult website and you don’t know about it? And your site is a pure great site. If my site has a bad ranking, call it toxic site, it affects all the sites on the server. That I did not know. Yeah, so there’s actually a guy in Tulsa. So my site does not work independently of the other sites that are gathered with it. Yes, and this is a true, gross, bad story. There was a guy in Tulsa who I worked with years ago who had a site hosted by a local company in Tulsa, and his site just wouldn’t rank. And I’m like, who’s your site hosted with? And I looked, and he basically had his site shared with a company in Tulsa that he was aware of, but on the same server there was an adult website hosted on that same server that was littered with viruses and issues and nefarious backlinks. And it killed the rank of all of the sites. You just cannot work with an amateur when it relates to hosting your website. Jason, what’s the next variable? So the next variable is the most content. Now again, content. I don’t want to beat you up on an audio only show, but at the end of the day you have to have more content than anybody else in the world about that subject if you want to be top in Google. Right. Now, Jason, there are two primary ways that we would suggest that all of our listeners out there write content. And can you share with listeners what those two ways are? Yeah. So you could either sit down and type up the content yourself, or you could record a podcast and have it transcribed to an actual article, or you could pay a SEO service to do it for you. So you could either A, write the content yourself or B, have someone write the content for you. Dr. Breck, do you write all your own content yourself or do you have somebody write the content for you? I have someone write the content for me. So does our team write for you? They do. Okay. And that’s what we do for Elephant in the Room. My team writes for our company, Elephant in the Room. So the same team that writes for Dr. Breck writes for me. Full disclosure there. Now some of our clients, very few, almost none of our clients, but some of our clients, almost none of our clients, but some of our clients, as I think about a client I struggle to think of an example, but okay yeah. If you type in Tulsa Tumbling Lessons, I’m going to do a search here for Tulsa Tumbling Lessons. Coach Levi? This would be, this particular gym. We have worked with Coach Levi and we did write for Coach Levi. This particular gym is called Justice Tumbling and they write their own content in the form of podcasts. So I’m gonna go to, I’m gonna search here. I’m gonna pull up their website. I’m now on justicetumblingco.com after having first searched for Tulsa Tumbling. Then I put my mouse over the About Us and I scroll down to the podcast button that you can find on justicetumblingco.com and there you can see their podcast. I’m gonna hit play on it real quick. Here we go. Let’s see what kind of audio we get here. This is the history of Tumbling. Whoa, whoa, we’re listening to their podcast on our podcast, A Dream Within the Dream. Hello and welcome to Tulsa Tumble Talk with Justice Tumbling Company. The one and only Tulsa Tumbling Show where we, your Tulsa Tumbling experts, answer the questions that we get from parents and athletes on a daily basis. We are your hosts, Colton Cruz and Rusty Bratzler. And we are the owners of Justice Tumbling Company in Tulsa, Oklahoma. And then they do a podcast every day. Yeah, what does it say, 116? Yeah. Wow. Errday. That’s awesome. These guys every day. Yeah, they’ve been working with you for 116 days. True. Now look at their reviews. Let’s type in Justice Tumbling Tulsa. We’ll send me reviews. These guys have justice. I know. I’m a wrestling wrestler. Do you? I do. It’s a small world. Fellow tumbler? I am a former tumbler. You still tumble? Now I tumble off a diving board into the water. I didn’t know if you were a sneaky tumbler. You go off on the weekends and sneak away and tumble? I was a gymnast when I was a kid. Where are you going, Breck? I’m just tumbling. And it parlayed into being a cheerleader later on. You were a gymnast as a kid? Yeah, like an actual gymnastics gymnast with the different apparatuses. Are you serious? I’m serious. What was your thing? What was your top competition, your top thing you did? Well, I was young, so I had just gotten to the point of competition when we moved and I had to stop. But what I enjoyed the most was actually the parallel bars. Really? Really. I was gonna say either parallel bars or rings. With that upper body, come on. So you know Rusty. Yeah. You were a Tumblr. Do you know, who is the guy we had on the show, the Warrior? The Warrior. The Warrior. Oh, Justin Wren. Justin Wren? No. He’s a beast. It’s the gymnast, the warrior, who claims to… The Peaceful Warrior! Have you seen that before? The Peaceful Warrior? Have you seen that movie? I have not. We have the guy that movie is about Dan Millman on the show. Yeah, I do not know him. Get out of here! You don’t know who Dan Millman is? How do you not know who Dan Millman is? You’re a former gymnast. I don’t know him, is what I was saying. Do you know of him? I know of him. Okay, this is Dan Millman right here. Look at this. Dan Millman right here. Look at this. I’ve been a coach and so on for years. Now we’re listening to Dan Millman on the Lewis House podcast. This is a podcast within a podcast. Some people take longer to learn a skill than others, but those who take longer often learn it better than those who learn it quicker. Like for me, I’m 39. I’m still trying to learn the spread eagle. Ah! Okay, so. The Iron Cross. The Iron Cross of 39 years old. Can I do it? No. So the point is, those guys are getting reviews every single day over there. Justice, every day. Yep. Every day. I don’t think people realize what I mean by that. I mean every day. Jason, look at me. How many reviews does Justice Tumbling now have? They have 153 Google reviews. Interesting. How many podcasts did we say they had? 116. And how many reviews? 153. They are the perfect client! One a day. The perfect client. Now, I want to make sure the listeners get this. Do you understand, Mr. Listener? Mrs. Listener? If you only do a 15-minute podcast every day and get one Google review a day, it will take you a total of 17 minutes a day, and you will make millions of dollars. Let me try this again. Wait, it’s worth millions of dollars? Millions of dollars. Let me get out my megaphone where I can give a good subtle tip. Subtle tips on the megaphone. Here we go. Oh my God. Someone’s going to adjust my aesthetic for the megaphone. Here we go. One, if you just do a 15 minute podcast every day and you get one review a day, you will generate millions of dollars of revenue. You get board review a day. You will generate millions of dollars of revenue. Millions of dollars of additional revenue. Millions! You might say, I don’t have the time. And that’s why you’re not the kind of, if you’re saying that to yourself, that’s why you don’t like this podcast. Right, true. That’s why you don’t like business. You hate- And that’s why you’re not making millions. Right, and if you say, I don’t have the time to do that, that’s why you are a medical marvel. You have an opportunity soon to work in the circus community as being one of the few people in the world whose head can be fully inside of your rectum, and yet you’re still able to function as an adult. I mean, if you think about the flexibility and the gymnastic training you must have received, I’m not sure if they teach that at Justice Tumbling. If you walk in and you say, I’m here, I want to know, can I, I’m 42, I listen to a podcast about success, and I don’t actually want to have success, and so that I can still listen to the show, but have a justification for being unable to do anything. They told me I do, I got to do a 15-minute podcast every day, and I’ve got to get a review every day. I don’t have those 17 minutes. So, if you guys could help stretch me and teach me how to be more flexible, I want to put my head, my cranium, completely up my anus, and I want to just see if I can get it stuck there. And if you can help me make it where I can still breathe and not die. That’s all I’m asking for. Is that something you guys teach? Is that a classy offer? I don’t know. Is that kind of like a forward roll, but you’re stuck in there? I’m just saying, why would you listen to this show and not do that? Come on, man! It’s like you were saying earlier, you could give anybody any idea. Why would you give this away? Because you’re giving it away to the people who are going to implement it. There’s so many people, I don’t understand. Help me! Help me, listener. Why would you not do it? I don’t know how to do it. Get out of here, man! Come to a workshop! Listen, we’ve got a smoking hot deal right now. Let me tell you about the smoking hot deal we have. Dr. Breck, you’ve been to workshops. I have. It’s $37 to attend a workshop that includes food for both days and a workbook, and all you have to do is go online right now and leave a review about the Thrived Time Show podcast on iTunes or on Google. That’s it. Right. You leave a review and you get a ticket for $37. It’s a great deal. I don’t have the time. I don’t have the time. Well then what you do is you just buy a ticket for $250. I don’t have $250. Well then what you do… Then you really need the workshop. Right. I mean, Jason, you’ve been to the workshops, Dr. Breck, you’ve been. Yes. Do we sit there and upsell people at the workshop? No. What kind of crap do we teach at the workshop, Dr. Breck? Well, actually, the first workshop I saw, I was impressed that you were giving away this information right here about search engine optimization. I thought that there would be a catch and that there would be a price. There would be a second seminar, potentially, that, OK, if you pay for this one, now we’ll actually give you the information. We’ll give you the real content. But this is a sales pitch. Now, that’s what I thought going in. Everyone thinks that. Yeah, but it was absolutely not. I’m like, wait, I need to be taking detailed notes because they’re giving the information right here, right now. So yeah, my pen was burning up. I just feel like there’s somebody out there who’s wrestling with this idea and you’re going, wait a minute, you said this could be worth millions to me. And you’re thinking, wait a minute, how could it be worth millions? Jason, how could this idea be worth millions? Well, the idea can be worth millions because if you implement these systems, if you are the most reviewed, if you have the most content, you’re going to show up number one in Google when people search for any terms related to your business, which is going to generate more leads than anybody else, which is going to generate money and profit, ergo your millions. Now, maybe you’re out there and you’re saying, wait a minute, I have a basketball coaching program. I currently have no customers, but I’m really good. You mean if I put on this little suit, I can become Batman? The Batman of Google optimization? Where are you going, Greg? I’m not Greg. I’m Batman. I’ve implemented the system. I now make copious amounts of cash. I’m not a douche. I’m a doer. Uh, Greg, you have to… Why are you wearing that Batman suit? I’m not Greg. I’m Batman. You will change your life! You will literally transform into a new entity! True. It’s crazy how this will change your life! I actually want to show up at work tomorrow wearing that Batman suit. I don’t understand… I’m inspired. I don’t understand why people wouldn’t do it. I don’t get it. Help me, Jason! Oh, they just don’t have the time. I just hear it all. I teach people the system. Year after year I do it. Let me tell you how unsuccessful I am at this. I’ve probably taught this system now verbally at workshops to over 50,000 people, and I probably only have 400 millionaires I’ve made. Wow. I suck. I mean, and I’ve tried being funny at workshops. I’ve tried being intense. I have tried every possible scenario. I’ve tried, Jason, I have an ice sculpture at the workshop. You do? Can you explain why I have an ice sculpture at the workshop? You have the ice sculpture because it symbolizes your slow, decaying death if you don’t implement the systems. Right! And still, even with that dramatic effect, I’ve tried having a band. I’ve tried serving great food. We’re gonna serve great food at the next workshop. We’re gonna have a band. I’ve tried making the workshops funny. I brought in guest speakers like the guy used to run Harley-Davidson. Ken, I brought in Ken, the band he used to run, Harley-Davidson. I brought in Michael Levine, the former PR head who ran Nike and he did all the PR for Nike and Michael Jackson and Prince. We’ve woven in celebrities. Jason, what do we need to do? Dr. Breck, what do we need to do right now to get the listeners to be doers of the word and not just hearers of this search engine optimization conversation? What do you feel like we need to do? Have you tried a hammer to the head? I have not tried that. I think that’s the biggest thing. I think it’s just density in ourselves. You know, we’re sheep and we kind of go with the herd and we’re done. We don’t want to take that proactive step to change our lives. I’ve heard people say, I mean, I’ve heard, and Ken Schmidt, who ran Harley Davidson, a great guy, he came to the workshop and spoke. I’ve sat down with him, I’ve sat down with Dr. Zellner, I’ve sat down with a lot of great people. And what I have found is that the difference between the successful people and the unsuccessful people is really just one thing. The successful people schedule time to do it and they do it. Unsuccessful people say, I don’t have time. Right? Well, I’d say there’s just one other factor and that’s just, it’s the discomfort. You know, it’s, oh, that’s not me. I don’t know how to do that. And you just have to get out of that mentality. You’ve got to get comfortable with being uncomfortable and do the thing that somebody else isn’t willing to do. That’s the difference is those who do have and those who don’t won’t. And so, you know, yeah, it may not be in your wheelhouse. It may not be something you’re totally comfortable with, but you can get comfortable. You can learn new skills. You can grow as a human and do new things and learn from the challenges of it. The first time you do it, I’m sure it won’t be great. I’m positive of it. We’re 100% sure you’re not going to do it right the first time. But you’re going to get better. You know, and that’s the thing. You just take one step and get better. Now, Jason, I want you to read here about what the song Rock the Casbah is about. Oh, happily. And then I’m going to read the lyrics for the listeners. Alright, so Rock the Casbah is a song by the English punk band The Clash, released in 1982. Yes. The song was released as the third single from their fifth album, Combat Rock. It reached number eight on the Billboard Hot 100 chart in the US, their second and last top 40, and only top 10 single in the United States. And along with the track, Mustafa Dance, it also reached number eight on the dance chart. Keep reading. Rock the Cow’s Ball was musically written by the band’s drummer, Topper Heaton, based on a piano part that he had been toying with. Finding himself in the studio without his three bandmates, Heaton progressively taped the drum, piano, and bass parts, recording the bulk of the song’s musical instrumentation himself. Rock the casbah, rock the casbah, keep going. This origin makes Rock the Casbah different from the majority of the Clash songs, which tended to originate with music and… where’d that go? You scrolled and it threw me off. Oh, okay. The music written by the strummer, Jones Songwriting Partnership. Upon entering the studio to hear Heaton’s recording, the other Clash members were impressed with his creation, stating that they felt the musical track was essentially complete. From this point, relatively minor overdubs were added, such as guitar and percussion. But what is the song about? Well, let’s find out. You want… Okay, I’m going to read the lyrics to listeners, OK? It says, now the king told the boogeyman, you have to let that raga drop. The oil down the desert way has been shaken to the top. The sheikh, he drove his Cadillac. He went a-cruising down the vill. The musin was a-standing on the radiator grill. The sharif don’t like it, rock the casbah, rock the casbah.” By the order of the Prophet, we ban the boogie sound, to generate the faithful with the crazy casbah sound. But the Bedouin they bought out, the electric camel drum, the local guitar picker got his guitar pick and thumb as a Sharif He had cleared the square they began to wail The Sharif don’t like it rock the casbah rock the casbah the Sharif don’t like it Rock the casbah rock the casbah now over at the temple. Oh Over the temple. Oh, they really pack them in The in the in crowd say it’s cool to dig this Chentin thing But as the wind changed direction the temple band took five the crowd caught a whiff Oh that crazy casbah jive the Sharif don’t like it Rocking the casbah rocking the casbah the Sharif don’t like it Freaking rock the casbah freaking rock the casbah the king called up his jet fighters. He said, you better earn your pay. Drop the bombs between the minarets down the Casbah way. As soon as the Sharif was chauffeured out of there, the jet pilots tuned to the cockpilot radio blare. As soon as the Sharif was out of there, the jet pilots wailed, the Sharif don’t like it. Yes, rockin’ the casbah, freakin’ rockin’ the casbah. He thinks it’s not kosher. Fundamentally, he can’t take it. You know he really hates it. So the song, I’ll tell you what the song is about. The song is about drilling for oil in the Middle East, and how the Sharif is not down with it, and once the Sharif peaced out, a war began. This is what the song is about. No one knows that. Let me tell you what the song is about now. The song is about getting your back, getting your spine, getting your body, getting your head aligned, get over to drbreck.com. Dr. Breck, what’s your last name again? Kasbaum. The song is about getting your body, your body, get your body, it sounds so weird when you say it that way. Get your body over to our good friend, Dr. Breck. Last name again, please. Cassbaum. Yeah, and go to the website, drbreck.com. Go over there, see what’s cracking, get your back adjusted, get your spine in line. The first consultation is how much money, Dr. Breck? It is free. And you get an adjustment? Yes. An exam? Yes. An x-ray? Yes. And therapy. How much does it cost? It costs you nothing but a little bit of time. You know what I’m going to do? I’m going to end this show on a high note. I’m going to cue up the audio from Justice Tumbling. We have a thing called Hit the Gong in the office where any time one of my clients stops losing money and they start becoming profitable, they get to bang the gong. I’m going to cue up the audio of those guys banging the gong. I was going to say, if you’ve been to Justice Tumbling and you did the move with the forward roll, now come see me and we’ll help you get your head back out and now you can be profitable. Well, we like to end every show with a 3, 2, 1, and a boom, but before we do that, before we rock the casbah, let me cue up the audio of Justice Tumbling celebrating getting into the end zone. They’re not celebrating the idea of getting in the end zone. See, they’re not at the one yard line celebrating, we know how to get in the end zone. A lot of people celebrate that. A lot of conferences celebrate the idea of getting into the end zone. Are you guys excited to get in the end zone? You can do it! Woo! People run around, woo! I’m excited! I’m going to get in the end zone! No, we’re going to celebrate getting into the end zone. So without any further ado, here comes the audio clip. Alright, homies, real quick. These guys are no longer losing money, they’re making money. Just as Tom O’Lane. Marshall, they’re the only client we’ve ever had to podcast every day. Every day they’re podcasting. There they are. So, hit the gong. You hit the gong and you do a victory lap. They’re going to hit the gong and do a victory lap here we go oh that was good go for it rusty you got it here we go there we go he’s going that way oh no there he is here you go ma’am yes oh yes victory lap there it is yes oh all right. Here she comes, she’s going down. Oh, impressive. Not losing money. Thank the Lord. Thank you, Jesus. That was great. Oh, wow. And without any further ado, three, two, one, boom! The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. And we have been working with Thrive for business coaching for almost a year now. Yeah, so what we wanna do is we wanna share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now, okay? I just wanna let you know what type of accomplishment this is. Our competition, Orkin, Terminex, they’re both 1.3 billion dollar companies. They both have two to three thousand pages of content attached to their website. So to basically go from virtually non-existent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has. By being consistent and diligent on doing podcasts and staying on top of those podcasts to really help with getting up on what they’re listening and ranking there with Google. And also we’ve been trying to get Google reviews, asking our customers for reviews, and now we’re the highest rated and most reviewed Pessimon company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up 411% over last year. Wait, say that again. How much are we up? 411%. So 411% we’re up with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now our closing rate is about 85% and that’s largely due to, first of all, like our Google reviews that we’ve gotten, people really see that our customers are happy, but also we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one and done deal. It was a system that we followed with Thrive in the refining process. And that has obviously, the 411% shows that that system works. Yeah. So here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals, more new customers last year than we did the first five months, or I’m sorry, we booked more deals last week than we did the first five months of last year from before we worked with Thrive. So again, we booked more deals last week than the first five months of last year. It’s incredible, but the reason why we have that success is by implementing the systems that Thrive has taught us and helped us out with. Some of those systems that we’ve implemented are group interviews. That way we’ve really been able to come up with a really great team. We’ve created and implemented checklists. Everything gets done and it gets done right. It creates accountability. We’re able to make sure that everything gets done properly, both out in the field and also in our office. Also doing the podcast, like Jared had mentioned, that has really, really contributed to our success. That, like I said, the diligence and consistency in doing those in that system has really, really been a big blessing in our lives. Also, it’s really shown that we’ve gotten a success from following those systems. So before working with Thrive, we were basically stuck. Really no new growth with our business. And we were in a rut. The last three years, our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either. Yeah, and so we didn’t really know where to go, what to do, how to get out of this rut that we’re in. But Thrive helped us with that. They implemented those systems, they taught us those systems, they taught us the knowledge that we needed in order to succeed. Now it’s been a grind, absolutely it’s been a grind this last year, but we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut, Thrive helped us get out of that rut, and if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action, and you’ll get the results. It will take hard work and discipline but that’s what it’s going to take in order to really succeed. So we just want to give a big shout out to Thrive, a big thank you out there to Thrive. We wouldn’t be where we’re at now without their help. Hi, I’m Dr. Mark Moore. I’m a pediatric dentist. Through our new digital marketing plan we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40% to 42% increase month over month, year over year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing the use of services, you’re choosing to use a proof-and-turn-key marketing and coaching system that will grow your practice and get you the results that you are looking for. I went to the University of Oklahoma College of Dentistry, graduated in 1983 and then I did my pediatric dental residency at Baylor College of Dentistry from 1983 to 1985. Hello my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. And Clay’s done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crocker, or Head of Disney with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours, where he does these tours all across the country where 10,000 or more people show up to some of these tours on the day-to-day. He does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers, and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires Helping them grow their companies. So he’s I’ve seen guys from startups go from startup to being multi-millionaires Teaching people how to get time freedom and financial freedom through the system critical thinking document creation making it putting it into Organizing everything in their head to building into a franchisable, scalable business. Like one of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, like Clay is like, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. And that’s what I like the most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. Clay has been an amazing business coach. Through the course of that, we became friends. My most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out, I knew that he could make millions on the deal and they were super excited about working with him and he told me, he’s like, I’m not going to touch it, I’m going to turn it down because he knew it was going to harm the common good of people in the long run and the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right and anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate. Anytime I’ve got nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns. I’m Rachel with Tip Top K9. And we just want to give a huge thank you to Clay and Vanessa Clark. Hey, guys. I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you and really just appreciate how far you’ve taken us. This is our old house, right? This is where we used to live a few years ago. This is our old team and by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from 4 to 14 and I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to ten locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. The Thrive Time Show, two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13-point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website. We’re gonna teach you how to fix your conversion rate. We’re gonna teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur I always wish that I had this and because there wasn’t anything like this I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. Every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get rich quick, walk on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, but I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’re going to give you your money back if you don’t love it. We built this facility for you and we’re excited to see it. Hey, I’m Ryan Wimpey with Tip Top K9 and I’m the founder. I’m Rachel Wimpey and I am a co-founder. So we’ve been running Tip Top for about the last 14 years, franchising for the last 3-4 years. So someone that would be a good fit for Tip Top loves dogs, they’re high energy, they want to be able to own their own job but they don’t want to worry about, you know, that high failure rate. They want to do that like bowling with bumper lanes. So you give us a call, reach out to us, we’ll call you. And then we’ll send you an FDD, look over that, read it, fall asleep to it, it’s very boring. And then we’ll book a discovery day and you come and you’ll spend a day or two with us, make sure that you actually like it, make sure that training dogs is something that you want to do. So an FDD is a Franchise Disclosure Document. It’s a federally regulated document that goes into all the nitty gritty details of what the franchise agreement entails. So who would be a good fit to buy a Tip Top K9 would be somebody who loves dogs, who wants to work with dogs all day as their profession. You’ll make a lot of money, you’ll have a lot of fun, it’s very rewarding. And who would not be a good fit is a cat person. So the upfront cost for Tip Top is $43,000. And a lot of people say they’re generating doctor money, but on our disclosure, the numbers are anywhere from over a million dollars a year in dog training, what our Oklahoma City location did last year, to 25, 35 grand a month. To train and get trained by us for Tiptop Canine, to run your own Tiptop Canine, you would be with us for six weeks here in Tulsa, Oklahoma. So we’ve been married for seven years. Eight years. Eight years. So if you’re watching this video, you’re like, hey, maybe I want to be a dog trainer. Hey, that one sounds super amazing. Go to our website, tiptopcannon.com, click on the yellow franchising tab, fill out the form, and Rachel and I will give you a call. Our Oklahoma City location last year, they did over a million dollars. He’s been running that shop for three years before he was a youth pastor with zero sales experience, zero dog training experience before he ever met with us. So just call us, come spend a day with us, spend a couple days with us, make sure you like training dogs and own your own business. Well the biggest reason to buy a Tip Top K9 is so you own your own job and you own your own future and you don’t hate your life. You get an enjoyable job that brings a lot of income but is really rewarding. My name is Seth Flint and I had originally heard about Tip Top K9 through my old pastors who I worked for. They trained their great Pyrenees with Ryan and Tip Top K9. They did a phenomenal job and became really good friends with Ryan and Rachel. I was working at a local church and it was a great experience. I ended up leaving there and working with Ryan and Tip Top K9. The biggest thing that I really, really enjoy about being self-employed is that I can create my own schedule. I have the ability to spend more time with my family, my wife and my daughter. So my very favorite thing about training dogs with Tip Top K9 is that I get to work with the people. Obviously, I love working with dogs but it’s just so rewarding to be able to train a dog that had serious issues whether it’s behavioral or you know whatever and seeing a transformation taking that dog home and mom and dad are literally in tears because of how happy they are with the training. If somebody is interested, I’d say don’t hesitate. Make sure you like dogs. Make sure that you enjoy working with people because we’re not just dog trainers. We are customer service people that help dogs. And so definitely, definitely don’t hesitate. Just come in and ask questions. Ask all the questions you have. just come in and ask questions. Ask all the questions you have.