Business Podcasts | The Ultimate Search Engine Domination Checklist And Website Evaluation

Audio Transcription

Okay, cool. Who’s excited to learn about the geeky nerdy world of search engine optimization? Oh, we got one hand two hands. Oh, I was gonna say we need more hands. This is gonna get rough This is a little bit between the ears this stuff. We might get into the weeds here. So If you have questions guys, we are welcoming those questions more questions is better If you want to bring up and say how do I apply this to my specific business put that up on the board? And we are gonna get to these SEO questions. Cool. I’ve got the master over here, Andrew Bloomer, and we’re going to be teaming up to walk you guys through this checklist. It’s pretty straightforward. Who here has a website that they want to use to get leads? Raise your hand. Okay, that’s a good piece. I still feel like there should be more, but the website is kind of like a big deal in the digital age, so we’re going to teach you guys how to make sure that your website is coming up top in the search results and that it will actually convert your ideal and likely buyers into customers. Cool? Cool? Okay, cool. All right, so Andrew, take it away here. What’s the first thing on the checklist? Yes, so the first thing here on the checklist is that you have to host your website with a reliable hosting service. So we use GoDaddy. It’s a very reliable hosting service. The reason why we use it, there’s multiple reasons. The big one is they’ve got 24-7 customer service support. So, if you have an issue with your website, hosting, anything like that, you can reach them all of the time and they’re able to help you guys out, help us out if we ever have any issues. So, they’re just a really reliable hosting service. They’re not a server in a basement somewhere that’s at risk of getting destroyed or anything like that? Yeah, we encounter with our clients a lot of times they’ll come in and they’ll give us their hosting information and it’s to some guy’s server in his mom’s basement. And the struggle with that is that if that guy’s mom’s power goes out, your website’s down. So we got to make sure that the hosting, if you think of the hosting, it’s like the land that the house would be built on and the house is like the website. Does that make sense? The address or like the mailbox, that would be like your domain name. So Thrivetimeshow.com, that takes you to the website that’s on the land of GoDaddy. So if that makes any better sense for you, we’re going to move on to step two, which is hosting it with a fast package. Why do we need to use a fast package? Yeah. So hosting your website with a faster package does a lot of things. The biggest thing is that your website loads faster. So when your website loads faster, you’ll get a lot more people that stick on your website. When you have a slow loading website, how long does somebody wait for a website to load? Like is it one second, two seconds, three seconds, two seconds? Yeah, two seconds and that’s like the normal. It’s like that number has decreased over time. Every year, six months, it goes down. It was like five seconds, four seconds. Now it’s like one to two seconds is like the normal. It’s such a microwave or like a drive-thru culture that everything is so fast. So we’re used to a website taking one to two seconds to load. If your website takes four or five seconds and it’s still loading, people are just going to leave. They’re going to bounce off of your website. If people do bounce off your website consistently, then Google, they track those numbers. And they see that, and they see that people are going to your website and then immediately leaving. They haven’t even been on your website for more than three seconds, they’re leaving. Google sees that, and they think that they didn’t find what they were looking for. And so they will want to rank your website lower, because your website is not providing the information that Google is trying to provide for the searcher. So the ultimate benefit of having a fast package for your website is that your website will load faster, people will stay on your website longer, and it’s just a better user experience, honestly, at the end of the day. And that’s why we like GoDaddy. GoDaddy has great hosting packages that are extremely fast, and they’re not crazy priced at all. Yeah. Does anybody here like not know if your hosting package is fast enough? Is there anybody who just doesn’t know, have any idea? Okay. Well, there’s no hands, but I’m going to tell you anyway. If you go to the speed test there in that category, you just put your domain in there and it’ll tell you, is your website fast enough? That’s like a Google tool. They want you to go and discover how fast it is to make it faster. So that is point number two. And if you have questions about any of this stuff, guys, come up to us at the break or just put it on the board here. Yeah, or if you guys have any questions, hands up. That’s totally cool. You guys can ask questions as we go through each one of these. We’ll stop at the end of them and just see if anyone has any questions about any… So any questions about website speed, hosting? No? Okay. Good? Awesome. All right. Sweet. So then we got to build the website on the next page here for 70. We’re going to build it on WordPress. There’s a whole lot of information about WordPress here, but let me just point out, wordpress.org, not wordpress.com. With our clients, we do this stuff for them with our clients. And so if you’re doing this yourself, you’re going to need to know how to build a website. Luckily, with WordPress, the reason why we recommend that I use that because it’s fairly user-friendly compared to a lot of the other options that are out there and the majority of websites on the Internet are going to be using WordPress at this point. So it’s the they’ve worked more closely with the search engines than any of the other platforms as well. So that’s going to help you rank better. Any other points on that Andrew? Yeah has anyone ever had a website that was built by somebody and then you were almost kind of held hostage because you couldn’t access the website or didn’t know how it worked or anything like that? That’s one of the main reasons why WordPress is so great. It’s very easy to use. It’s very simple. But in addition to that, Matt Mullenweg, who made WordPress, developed the entire system with, in hand with Google, because he wanted the system to just basically follow all of their rules. So when he was building it, he asked them all the time, he’s like, what do I need to do to make this website builder follow your rules, your Google canonical compliance, and to rank well with your search engine? So he built WordPress to work with Google. So not only is it it’s a program that is simple it’s it’s easy to use it’s but it’s also highly effective because it ranks well with Google. Google loves WordPress and most of the Internet is on WordPress so that’s why we use WordPress. Has anybody heard of Squarespace or Wix? Oh I get this question a lot from my clients that are newer if they’ve built a website on that and they’re saying hey can we optimize this? The answer is no. Those things are not going to be able to optimize to the level of a WordPress website. So again, I want to emphasize this point. You need to build your website on WordPress. Cool? Any questions? You cool with that? Any questions? What’s the process of converting that over? We’re not on WordPress. We’re starting from scratch or what’s the process? So that’s like something I’m gonna let Andrew take that. Yeah, so well, if you have a website that’s not on WordPress and you need to get it on WordPress. So you can build a website on WordPress and you can transfer your domain name and everything from you know if you have a ThrivedTimeshow.com and it’s on Wix and you need to build it on WordPress. You’d go build it on WordPress and then you would switch the domain to where now your website is a WordPress site. So you can basically forward it over, new website, it’s on WordPress, not on Wix. There is a, when you do that, Google doesn’t necessarily like a lot of change quickly, where you change your website or you make big adjustments or anything like that. So there is a possibility that if you’re already ranking on Google, there might be like a slight, you might go down in rank for a little bit before you go back up. So there is always that slight bump in the road on the way to do it, but it’s, most of the time, it’s very much worth it to do that and get transferred over to WordPress and start adding content to your website and building that with Google, and like just to get the process going. But there is gonna be a little bit of a bump in the road, and then you get your website over to WordPress, and you can actually start optimizing it and making sure that it ranks well with Google. For those that didn’t hear, it was just if you have a website on WordPress or Squarespace, how do you move it over? Next thing, you guys, most people, it turns out, 11.3 hours, I think, are on their phone. So we need to make sure that it’s mobile friendly. It needs to look good when people pull it up on the phone. And there is another handy-dandy tool for that. It’s right there on the bottom of page 470. You can go to search.google.com forward slash test mobile friendly and that’s gonna be the same thing as before with the speed. You just put in your domain name and it’ll tell you are you friendly or not. Cool. And WordPress makes it really easy to do that. So there’s there’s plugins and things that go into WordPress and it was built knowing that people are going to be using their phones. Cool? Any questions on that? Mobile friendly? Does anybody not know if their website is mobile friendly? Yeah? Okay. If you have a website that is in the Patriot community, are there any concerns that you can get out of your account? I’d say there’s definite concern within the Patreon community about that, but I don’t know that we have any major solutions yet to that. We’ve tested out different hosting platforms and things. Right now, we’re working on it, but I think that’s a perfect question that Clay will tee off on if you put that up on the board. That’s a good one for him. Any more questions about mobile-friendly, though? Everybody good on that? Real quick, I want to show, can we pull up an example up here of mobile friendly and what that means. If you go to, go to eitrlounge.com. So, WordPress is mobile friendly. Basically, what that means is it’s, it adjusts automatically when you are on a different screen size. So, right now this is a desktop version of the website. We’re on a desktop, we’re on a computer, a laptop, a Mac, or whatever, Windows. When you shrink the window screen down here a little bit, so you grab the corner, there we go. So now we’re on a phone. This is like the dimensions of a cell phone. So the website, if you go back, Carter, if you kind of bring it back, you can see the website adjusts and a lot of things change. So now there’s buttons up there at the top that weren’t there before, there’s a menu bar, you know, so on and so forth. But when you bring it back down to mobile, it becomes mobile friendly. So this would not be good if you’re on a desktop. This wouldn’t be a friendly website on a desktop. You’ve got big buttons, you’ve got, it’s just not what we are used to looking at on a desktop website. But on a mobile website, this is mobile friendly. So there’s, this is one of the four, I don’t know if we went over this, this is one of the four main ways to rank on Google is mobile compliance. So if you all want to write this down, there’s four things. Mobile compliance is a big one. Canonical compliance is the second thing. Canonical compliance just means, kind of back to WordPress, it just means that Google has set out a list of rules or things that they want to see out of a website. They say, hey, we want to have, you know, the logo is clickable back to the home page. There’s a vertical navigation bar. They have a list of things that they deem as compliance to their search engine, what they want to see. So the way we do things, we just follow Google’s rules. So Google says, we want to see this and we’ll rank you high in Google. Then we go and we do that. We don’t fight with it, anything like that. So it’s canonical compliance, or mobile compliance, canonical compliance has to have the most original HTML content. So that’s just text. You have the most original text on your website. And then the fourth thing is the most Google reviews. So all four of those things go hand-in-hand for your website to rank well in Google. So mobile compliance is a fourth of the entire equation. And many of the things we’re about to go over here as we zoom through this checklist, these are all the canonical, a lot of these are the canonical compliant things that you just need to make sure you just have. Does that make sense? Yeah? Okay, cool. So we’re gonna keep going here. We’ve got a lot of things to get through on this checklist. What is HTTPS encryption? Does anyone know what that is? It’s security, right. And Google doesn’t really want to send people to a website that’s unsecure because then they quit using Google and then Google loses money and they’re not about that. So we need to make sure that it’s secure. And that’s an easy enough thing to do through GoDaddy. There’s different packages that they have, but they call it the SSL, the secure socket layer. It’s very easy to tell if your website has this or not. When you pull up the website in Google Chrome, Carter, you can see up there in the corner, there’s a little picture in your book too, but it shows the little lock and you can see there’s an S after the HTTP, the Hypertext Transfer Protocol Secure. Exciting stuff, guys, but you got to have it. Google doesn’t like unsecure websites, so that’s just one thing you got to have, very easy to get through GoDaddy and attach to your website. Yeah, and this is another reason why we love GoDaddy. GoDaddy actually for most of their hosting and everything, they make it very easy to get HTTPS on your website to secure your website. And so it’s just another reason why we love GoDaddy. If you do not have HTTPS on your website, Google, especially like Google Chrome and one of the most popularly used web browsers, they will actually put a warning screen before your website that says, warning, do not go to this website, it’s unsecure, like, go away, pretty much. So, I don’t know, like, how else you can, like, how much worse you can get than a warning screen on the front of your website saying, do not go here. Like, that would scare off, that would scare me off, if I wasn’t, like, you know, that would pretty much scare off all your customers if you, your website wasn’t secure. So, this is like a really, really big deal. Thankfully, you know, we do it with all of our clients and GoDaddy makes it extremely easy to have, you know, security, a security layer on your website. Boom. Okay. Next, there’s Yoast.com. We talked about WordPress being very easy to use. There’s things called plugins. So it says install the Yoast.com search engine optimization plugin into your website And this makes it very easy on every page of the interior of your website to know if you are Optimized in the search engines or not and there’s a lot of little things that we’re gonna keep going through here But yoast is gonna do a lot of the things we’re talking about for you Carter Maybe you could pull up on screen and just show them yoast SEO comm but that tool is invaluable for trying to rank in the search engines. You definitely want to have that in no scenario would that not be installed on any of the websites that we’ve ever built. Cool? It’s like, got to have it. And we’ll show you kind of some of the things that it does as we keep going through the list. Is there any other points on Yoast, Andrew? Andrew – Well, does everyone know what a plugin is? Yes. Does anyone not know what a plugin is? Okay, a couple of people. A plugin is a piece of code that gets added to your website that almost simplifies processes and some things on your website. I know that a way that Clay commonly describes a plugin is almost like adding an aftermarket radio to your car. So, has anyone ever done that? Aftermarket radio radio install, speaker system, something. So it could either go very well or very bad. So you could have a great radio system in your car or your car could burn down. Like, these are the two things that could happen. The plugins are the same way. So you could either have a very good plugin that has a great impact on your website and it makes things a lot easier and simplifies some tasks that might be something that you do commonly over and over again. It could go very well or if you install a bad plugin on your website, it could burn your website down, where it will destroy your website. So, that’s why it’s so important that when you install any sort of plugins on your website, you install highly rated plugins that have proof that they work and that they haven’t broken any websites or if they do, they fix it quickly, that sort of thing. So Yoast is just a plugin that makes a task very simple and kind of systematizes that task, but there’s a lot of plugins out there that you can install in your website or on your website that will not, it will destroy it, it can destroy it. Definitely. Yeah. So, any other questions on that? Are we good at it? Cool? All right, well if you do have questions, again, put them on the board. The next three things on page 472, all three of these things Yoast SEO does. On every page in your website, there will be a little Yoast section once you’ve installed it, and it will have a, like, fill in the blank, red light or green light, you’re good or you’re not good on each of these because they’re a little technical. We’re talking about optimizing the meta title tag. So we can see the meta title tag. If you just, Carter, if you go pull up Google and just search for like OKC real estate photography, for example, you’re gonna be able to see the results down in the organic section of Google. There’s the blue link we’re all used to clicking on. Everybody know the blue link? The blue link, that is what the meta title tag is for the website. So you see right there where we’re… Scroll up a little bit. Scroll up there. Keep going. Oh, yeah. Keep going. There he is. Oh, at the very top, right below that, above the maps. Very nice. Beautiful. Okay, so the blue thing, that is the meta title tag. And you want to make sure the keyword’s in there. Whatever keyword you’re trying to rank for, that keyword needs to be in there. What you doing back there Carter? We scroll down a little No, there you go, buddy. Okay, so it says flow photos best real estate photography Okay, see so that’s the keyword that’s I mean there They’re not probably already aware of all the different options for real estate photographers in Oklahoma City before they type that in So they’re gonna just type in a general term and we’re gonna pop up for it because we’ve optimized the website for that. The title tag is a very important optimizations the first thing Google looks at when it gets to a page to know what is this page really about and The same thing goes for the description the part that pops up underneath there. What does it say? Home of Oklahoma’s highest rated and most reviewed real estate photography company So we’ve got the keyword in the title and in the description on every page of the website, ideally, for every single website that we work with. Because every page is going to be about something, and we want to make sure it’s about something that our ideal and likely buyers are going to be searching for. We’ll talk more about keywords in a minute. Actually we’ll talk more about keywords right now. You need to uniquely optimize that for every page. So for that page it’s real estate photography OKC. And there’s a little box in Yoast SEO right there on the pages where you can write these things in there. Any questions on any of these things? Meta titles, meta descriptions, yeah, what you got? Maybe it’s related, maybe it’s not related, but how do you gear the optimization towards Well, you need to have the local attached to the keyword. So if we said real estate photography and tried to rank for that, we’re going to be going up against a lot bigger companies. And that’s a lot more difficult to win. Local SEO is a lot more winnable. And for most of our clients, that’s all they need to win on Google is just the local area. But we recommend starting with the local area because it’s easier to win the local stuff and then Expanding out from there because you need to kind of get Google liking you for something if you’re gonna go for something bigger So we start local and then a global, like, worldwide? You can. It’s generally very, very expensive to go into a national and global unless you’re in an extremely niche market. So just keeping that in mind. Because it does, I mean, this is a marketing strategy. And we’ll talk in a minute about the content that we need to put on there. But that’s the engine behind it that you have to keep adding to the website. You’ve got to figure out a way to get that content on there. So how much content do you need? We’ll kind of get into that. And if you have questions specifically about ranking for something nationally, we can get into the weeds of it. Yeah, and with that specifically, it comes back to the four variables. You have to have the most HTML content on the website. You’ve got to have more Google reviews. You’ve got to have a canonically compliant website more than your competitors. And you have to have a mobile compliant website. So it’s short tail and long tail keywords. It’s always easier to rank for short tail keywords. And that’s going to be, or long tail keywords, not short tail, long tail keywords. Which is going to be like, Oklahoma City real estate photographer, or best Oklahoma City real estate photography. That’s going to be a lot easier to rank for than real estate photography because then it adds in a lot more competitors when you do real estate photography. Now we’re Oklahoma City, Tulsa, Stillwater, Jinx, Bixby, Oklahoma, Texas, Dallas, Houston, Austin. Then we’re competing with everybody and they’re all also writing content and trying to compete as well. So you can do a national, it will take a lot more content, a national marketing plan, it’ll take a lot more content, but it’s always best to start local. And you can, another way you can do it is you can start local, Oklahoma City real estate photography and then go Tulsa real estate photography, Jinx real estate, so you can dominate a lot of different areas But still on a local level but just do multiple different areas at once and that will even be faster than Going after a national if that makes any sense because you you’re showing Google I have so you have some rapport with Google. Hey, I’m already ranking here now I’m ranking in four places, now I’m ranking in eight places, and it will kind of speed up that process versus just going after the short-tailed keyword of real estate photography. a bike rim or anything. Are there statistics on what people type in when they do that? Like if you’re doing it like an online retailer type thing? Yeah, there’s tools that you can use. There’s a lot of tools out there. One of them’s called SimRush. You can use, there’s a lot of different tools out there, but it will show you, there’s no tool that’s 100% accurate. Google doesn’t display or give out the 100% accurate, hey, here’s the data. But there’s tools where you can get as close as possible. And what we try to do is you want to get the keyword that is the easiest to win. So the most winnable keyword, you don’t want to go after real estate photography, but maybe best real estate photography, OKC, that keyword might be might get more searches than best or more than, you know, great real estate photography, OKC. So there might be two different keywords. You’re going after you you’ve you’ve figured out the winnable keywords now Let’s figure out which of those keywords get more searches than the other keywords So there’s two variables that we really have to deep dive into and that’s part of what we do as we go through We have to find okay Is it when it because there’s no point in ranking for a keyword if no one ever searches for it So does it get any searches and then do we have a chance like how long is it going to take for us to win for it? So those are the two big variables when you’re choosing your keywords. Yeah, and just to point this out, if you don’t know what keywords, Clay always says you can go look at the data, but I mean the best place to get what your ideal and likely buyers are typing in is from your ideal and likely buyers. He says go ask ten of them what would you type in and then find the patterns there, then figure out, okay, which one’s winnable and which one’s getting eyeballs. You know what I mean? And it’s almost every time that you find out that your ideal and likely client does not type in what you think they type in. It’s almost every time. Clay has asked our actual clients at Elephant in the Room, he’ll ask them, like, what did you type into Google? Like, what did you, what were the search terms you typed in? And one of them is man bun Tulsa. We would have never have come up with that keyword in a million years, but he’s had multiple people tell him, I was looking to get a man bun. And we would have never have come up with that. But now, you know, that’s one of the search terms that we rank for because that actual ideal and likely buyer said that’s what they typed in. So that, you know, so that’s the main way to go get keywords is to ask your clients, what things do you type in to Google? What did you type in to find us? You know, you found us on Google, what did you type in? And you’ll get a lot of them that say a variation of real estate photography, real estate photography near me, best real estate photography. And you kind of write them all down and see what gets the most. And then furthermore, you can use other tools to get more data and kind of figure out what Google and other platforms are saying that people are typing in Any other questions about keywords Keywords we need to optimize every page with a keyword so know your keywords. That’s a big point and then Google Really values the biggest book in the library so at the bottom of page 473 here You’re gonna see that it wants you to put a thousand words clay wants you to put a thousand words, one thousand words on every single page on your website. Every single page. And that’s really because we know the four variables are most content, most reviews, most canonical compliance, and most mobile compliance. Well, the most content part is that’s what Google’s looking at is the actual text on the page. What is it saying? What is it talking about? We need to give a thousand words because that is more than what Google is looking for. And that’s really the main reason why we just go over and above in our program. It’s one of the main reasons why we dominate in SEO with so many of our clients rather than, you know, not getting as great of results. We get great results because of this thing. We put a thousand words on every page, which is more than what Google ask for. Does that make sense? Yeah. Johnny said that most reviews plays a part in the SEO. What about responding to reviews? SEO. You want to take that, Andrew? Google’s never come out really and said, hey, it will help you rank higher in Google to respond to the reviews. I think it’s probably a best practice, especially to, I know, hate them, but negative reviews, it’s always, 100% of the time, should respond to those. But positive, I mean, you can like them on Google and then leave a quick response. They have never come out and said that it directly impacts your rank. Just in general though, they want to see movement. If you’re never getting reviews, if you’re never adding content, if you’re not uploading photos or videos, then they just are kind of considering you as kind of a dead business. If you’re next to another business and they’re doing all those things, they’re going to show that other business to the customers that are searching for that thing instead. So just being able to give a heartbeat of a review or a response to it just shows that you’re alive, you’re well, you’re doing business. And that’s really what Google wants to see. Even though they haven’t, you know, came out and said that, it’s probably best practice to do it. Yeah. Yeah. We got another question back there? Yeah. Very basic question. So for 20 years, my understanding is Google has been evolving the way they look at search and web pages and engines and whatever. How do you guys keep up with the latest that Google has been doing as they continually modify what they’re doing and change quickly? I’ll answer that and then let Andrew pile on. The Google canon, which is the rules that we’re talking about, the canonical compliance has not changed since 1996. So the core of those four variables, that’s not changing. So we stick to that very closely, and when that does change, we’re aware of it, and we’ll make adjustments, but that hasn’t changed since 1996. You got anything on that? Yeah, well, one more thing on that, we do, anytime Google sends out updates or changes or anything like that, we get those, and we stay on top of them. So we’ve got a team of people who do that and who stay on top of those updates. We’ve also worked with and learned from other people who do Google optimization and learn from them as well. So, we get a lot of information from a lot of different areas of the time and we take that information, look at it, and you know, make sure that we evaluate the information, make sure it’s true and everything. Most of our information comes straight from Google. If they do ever update, then we obviously make changes. The thing is about Google is they understand that web developers are kind of like battleships. So if you have a website and Google says, you know, your website has to be fast now. They did that a couple of years ago. They said that, I forget, Devin would probably know the exact name of the update that they released, was like, your website has to load fast. So, they gave developers like six months to update. So, they give people time to make changes. They said, your home page, your logo needs to link back to the home page. They gave you like three to six months and they like give you some time to make those changes. But Google sends out those emails to developers and they let you know in advance, far in advance, because it’s like a battleship. They know that it might take some time, especially with custom coded websites, to make changes. So they give you a pretty big heads up. So, yes. As Google gets busted up, will these same rules work with DuckDuckDuck.gov? That would be a great question for Clay. He would love that one. That’s a good one for the board. Yeah. You had a question, ma’am? Yeah, do you know if Google is yet built for the Chat GPT? Well, Chat GPT is a Microsoft company, so that would be Bill Gates. Google has their own AI called BARD, but I don’t know, I suspect, that there’s a lot going on with all the AI stuff. And that’s another great question to ask Clay about, because I’m sure somebody’s had that thought of there’s AI out there that will write content for me. So that’s a big question. You need to make sure we bring that one up with Clay. I’ll let him tee off on that one. So we’ll keep going, though, and we’ll get that answer for you. The next page is the XML sitemap. And the other one’s the HTML. So we’ll kind of tackle both of these at the same time. The HTML sitemap, Carter, if you could pull up one of the websites and maybe just flow photos, go to their sitemap. This is for the humans. And then there’s one for the robots. The XML is for the robots. This is to make sure, basically, Google can find every page of your website all in one spot. They don’t want to go click through every single page as they’re searching to rank you They want to go to one spot and find everything and that is what your site map is as a human You can go to the bottom of the website on any of the websites We built and find the HTML you do need to have that if you don’t have that Google kind of lies It’s like why are you hiding this? So you just show it but those are that’s all the pages on the entire website and you’re gonna want to have that. That’s an easy thing to get installed through a WordPress website. Same thing on the XML. These are, you know, Yoast SEO will help you in the process of getting both of those things optimized. Is that right? Yeah. Yeah. Again, another reason why we love WordPress, they make this super easy. HTML, humans, sitemap, HTML, sitemap, this just is a, it shows every page. Google doesn’t like it when you hide pages. XML is on the back end. It’s a file on the back end of the website that Google crawls, looks at, and you know, determines all the pages on your website. And it’s their way of reviewing your crawling or reviewing your website. So pretty straightforward. Yeah, you really want them to be able to crawl and get to all the pages because it’s one of the main things that allows them to rank you for those keywords you’re trying to get after. Right, if you’re hiding pages or if they’re not on your sitemap, then to Google, you have less content. So and that’s the last thing that you want. You don’t want Google to think that you have less content in your competition. Any questions about that? HTML or XML sitemaps? All right. And these are all part of the rules, basically, that Google has put in place. Kind of optional. Mm-hmm. You have to have all of these things in line. Yep. Yep. These are kind of the things. To get the top rank. You got it. Yep, this is all canonical compliance stuff. Just stuff that if Google doesn’t see it, it’s going to hurt your ability to rank. You might be doing a lot of good things with content and reviews, but I’ve got to fly over here. But if you aren’t doing all these little things, then Google’s going to dock you for each one of them. Get out of here. All right. OK. Moving on to the next page here. So you got one more clickable phone number. That’s where the photos of it are. Clickable picture book. Come on. The clickable phone number is just because again how many of you have clicked on the phone number when you go to a website from your phone and just call them. Yeah. I do it all the time. and then nothing happened. Like that’s frustrating. Oh, I gotta type it in? What? Nobody wants to type in the phone number. I’m gonna go with somebody else. You go back to the maps, click on the next company with the most reviews. That’s really what people do. I mean, over and over and over. So we’re living in that type of culture. We just need to make it easy for people. Yeah, you just really want to eliminate as, one, it’s a canonical compliance thing. So we just have to do it. So we need to do it. The other thing is you want to eliminate as many barriers as possible for people to buy from you. So if someone clicks on your phone and nothing happens, then they’re going to go to the next guy. And Insightsales.com says that 50% of all sales go to the first person to contact the lead or the prospect. So, I mean, how many of you guys know that’s true, that if you’re going through trying to call a plumber or a contractor or somebody, the first person to pick up the phone is probably going to be the person that you go with. So you want to make that as easy as possible to click the phone number, click the phone icon and it calls your number and someone picks, a real person actually picks up the phone. So. Boom. Okay, any questions about clickable phone numbers? No? All right, that one’s pretty straightforward and again, that’s really easy to do through WordPress. So when people land on your website, you want to have some social proof. Maybe you can pull up, Carter, maybe you can pull up the Thrive Time Show website. This is a pretty straightforward thing. We’re just trying to build trust. This is the first time that many of your customers, this is the first thing they’re going to see when they click off of Google. So we want to make sure right up there at the very top of the website, if you scroll down just a little bit, you don’t have to go very far, oh, look at that. That’s social proof right there. The reviews, adding reviews, Clay says for almost every single, every single website, he’s like, you should be able to make it easy for this dang fly. Oh my gosh, I’m moving over here. Sorry, Katie. The social proof just helps them to know you like you and trust you before they even talk to you before you even get in touch with them. And for you to be able to see the reviews is one thing, but if you keep scrolling, we are stealing all the credibility of Bloomberg, Forbes, Pando Daily, Yahoo, Business Insider, and Entrepreneur Magazine. Those are things people read. Those are things a lot of people put value in, and whether we do or not, those are helping people to trust us quickly. Hey, if they’ve been in these publications, they’re probably good. To apply this to a local contractor, you might not have been in Bloomberg, but you can go be a part of the local association, the National Association of Home Builders or the American Builders and Contractors Association, something like that. That would count as a trust symbol. If you maybe have a house account or something, I’m just saying contractors because I work with a lot of them, but if you have a house account and you’ve won awards on house or home advisor and you’ve been Angie’s List, whatever, you can add those. Anything that’s gonna build trust with them, you wanna have that up towards the top of your website. Does that make sense? Trust symbols, any questions about trust symbols? No? Any other points on that, Andrew? We good? No, the biggest thing is that it’s a trust thing, and it’s other people saying something, and it’s not just you. Because a lot of times we can say, hey, we’re the best, or we did this, or whatever. It’s somebody else pointing back at your business, saying that we trusted them, or they did a good job, in the case of the reviews. And the reviews are really one of the best ways to do it, because it’s multiple different people saying positive things, leaving feedback about your business. And pretty much every company can do that. If you’re a plumber, you might not have been on Yahoo Finance, but you might have 100, 200, or 300 Google reviews that you can point people to and people can look at those and see other regular humans, customers, saying that you guys did a good job. And that’s really powerful. It’s powerful for people to see that. Oh, yeah. It’s a big conversion factor. That’s one of the ones that’s more about, hey, let’s make sure we’re getting these people to actually engage with us and that this website is converting visitors into actual shoppers. So let’s see. Create. No, the next page. Let’s go to the next page. 478, all right? And he mentioned, Andrew, that the logo needs to return you to home. How many people do that? When you’re on a website, and you’re like, what is this article? And you land on an article from Google, you’re like, you screw. What do you do? You go click the logo, right? Am I the only one that does that, or is there anybody else in here with a pulse that does it? OK, cool. That is pretty much what we’re working with here. Okay, with most people they expect that and so does Google. So we need to make sure that happens. It’s about an ease of use thing for their customers and that’s why they made it kind of a thing developers need to adjust to. Any more points on that, Andrew? I think we covered that one pretty good. Nope, I feel good about it. Yeah, I feel good about that. Creating the original content. Take it away, Andrew. You’re the king of SEO. Okay, so original content, a couple of things on this. It needs to be original content, but it also needs to be relevant content. So if you’re adding content to your website, it shouldn’t be a recipe on your website if you’re a plumber. I’ve seen it happen before where there’s content that gets added to a website, but it has absolutely nothing to do about your industry or your service or your product or anything like that. So the content that gets added to your site needs to be relevant to whatever your industry is and it needs to be original. So Google is extremely smart and kind of like the question you were asking earlier about how Google changes and everything. As the world changes and things do change, Google is incredibly smart and they’re very good at picking up duplicate content or content that’s just not original somehow some way. There’s people who will build programs that take original content and spin it, it’s called spinners, they take your content and then they put it in a machine or a program, they spin the content around and it makes original content. So you can take one article or one blog or one page and make 50 pages out of it. Well, Google is extremely smart and they can tell that there’s all these words, the same words just in different places and rewritten and everything. So they can tell that it was run through a spinner and then they will dock you and rank you lower on Google. So it’s vital because they’re very smart. They download your website and they review it and then they determine your search rankings based off of that. That’s a huge thing it’s based off of. So, if you’re adding duplicate content to your website, you can really hurt your ranking. And again, the reason why is Google’s whole goal is to connect someone who’s searching on the Internet with the right company. So, if somebody is being fraudulent about that or they’re trying to use a spinner to cheat the system or anything like that, then over time, people would stop using Google because the results wouldn’t reflect what their goals are. The goals are to provide a quality search result for someone’s search. That they’re a service provider that provides search results is what they do. So over time people keep finding results that aren’t good because they’re trying to go around the system, Google system what they built, then people would stop using Google. constantly working on finding people who are trying to duplicate content or use tools like spinners or anything like that and stop that because their entire reputation, their business depends on that. Because if you show up to a restaurant and it’s an awful experience but on Google it said it was incredible because they went around the system, then over time you’re going to not use Google anymore. You’re going to go to another platform. So Google is very intense about having original, relevant content on your website, and so are we. That’s why we’re always, we’ll hear us talk about it a lot, is it has to be original content, has to be relevant content to your industry, and it cannot be duplicate content. It will hurt your website so much if you add duplicate content up onto your site. How do we get it? How do we get this content? You have to write it. Oh, it hurts. Original. It’s rude. We all liked him until that point. Now this is where the rubber meets the road, folks. The reviews and the content are the piece that’s going to keep you running in this. That’s the piece that drives it. You have to keep producing the content. Now either you write it or you pay somebody to write it, but it can’t be duplicate. It must be original. Yes, sir? I have a related question. If you go out and search for a dentist in Tulsa, or a plumber, or whatever, you can’t find the local folks. You get all of these aggregate search engines saying, oh, contact us, we’ll find the best dentist for you. All this crap comes up in every city across the United States. Talking about Angie’s List and all these third party places. Yeah. So good question. So one is, if you can’t meet them, join them. Basically be on there. If Houzz is popping up top for interior designers in your local market and it’s coming up top, do you want to try and beat Houzz in millions of dollars, a national company, to come up above them? Probably not. Might as well just go ahead and get an account there and then test it. Do you get customers on there? You may have to get reviews on Howes to show up top in Howes. Maybe you’re playing that game. But sometimes and in rare cases, you’re able to actually beat those companies. But really where you win in that scenario is you get more reviews because generally the maps pops up above all those third party results and people look at the maps a lot and they’ll make decisions off the maps before they even go to the third parties a lot of time. There’s two things on that. One is localized keywords because some of those will still win on localized keywords but that’s the part of the research, you know, and like that’s part of what I do here is I go through and I research. So if we have a client who wants to rank for Dennis and Tulsa, for like a Dennis in Tulsa. Well then we’d have to go find a keyword where it’s not dominated by a massive national company that has like thousands, if not millions of pages of content because that’s a Goliath, you’re not gonna beat that. So then you have to go and find another keyword that still gets searches but also is winnable. So that’s thing number one is a local keyword that is winnable that also still get searches. And the second thing is what Sean was saying is the map. Your How’s or Angie’s List or you know top10dennis.com, they’re not going to have a map in every city. And a lot of people and the maps most of the time do show up above the organic search results. It typically goes ads, map and then organic search results. So they’re going to be coming up in the organic search results because they have a massive worldwide or national website with thousands or millions of pages of content. And so, you can rank above them on that map and then have an overwhelming amount of Google reviews to convince people to go with your company over them. And for some companies, there is something called Google Local Services too that will pop up even above that. Carter if you’ll type in into Google, General Contractors Reno NV, like Reno, Nevada. This is a client of mine that just got his Google local services set up and that right there has transformed his business being there. He doesn’t even have the most reviews, but he now without spending any money in advertising before got zero calls from leads and now he’s closed about $152,000 I think is where he’s at in the last five weeks because that got registered. So and that’s an ad that’s something gonna be a little bit different from search engine optimization but that’s an ad and we can break that down. Yeah I just thought I’d throw it out there. Just so you know that’s how you there’s different ways to come up top and when you’re against a third-party company Google reviews might be a better way to go maybe it would be paying for something like that. And I talked to the rest of the owners, and they said, well, we don’t buy any ad space. They do, and they block their competitors’ search. Yeah, I mean, you can do that. I don’t know if I’d recommend doing that. I probably wouldn’t ever do that. But I definitely wouldn’t ever recommend ranking or writing content for your competitors’ name. It’s totally up to you, but I would never do it. I wouldn’t know if I would ever buy ad space for a competitor’s name either. It would be easier to just, instead of trying, because if you put yourself in their shoes, you still found the restaurant, right? You still went to the restaurant, you found the restaurant, you went to the right place. If I’m looking for a brand or a company name, I’m gonna find it. I just might have to look a little bit harder. So my money’s better used going after someone that still hasn’t chosen a brand, and they’re searching for Talseman’s Haircuts. They’re not looking for great clips. They’re going to find great clips and they’re going to go to great clips. I’m not going to convince them that I’m better by showing up on Top of the Grade, but if I’m getting in front of somebody who still hasn’t decided yet and they’re looking for a haircut, I’m far more likely to actually convert them and come to my business. So, I wouldn’t necessarily recommend that. Is that helpful? Yeah, it’s like, should I go and optimize for my competitors’ names. Generally, we don’t advise that. So, yeah. Any other questions on that as far as content? Because there’s a lot to go into there. And if you have more questions, come see us. But I’m going to keep moving through this thing. Clay will be done in a few minutes. He’s going to come up here and hijack a mic. You watch. Create a testimonials and case studies or success stories portion of your website if you want to sell something to humans who were not born yesterday. That’s the title of the next one. So we just, like I said, we want to put the reviews up top because that’s social proof. The testimonials, at least on all the websites that I work with with my clients, it’s always a hot page. People go to that page a lot. They just, they want to know what other people have to say. And if you don’t have a testimonials button, a lot of times they’ll go find somebody who does, especially in the contractor world, like we were talking about earlier. But yeah, this is another trust thing that it this builds a lot of trust with customers But it also it kind of gives peace of mind Carter if you can type into Google Tulsa carpet cleaning quotes This is a great example because especially for a lot of contractors if you’re going into somebody’s home and it might be middle of the day, it might be, that’s a trust thing. You’re letting somebody else into your home with your family, you know, and you have to be able to trust the person. So, they have a ton of reviews, 1181 Google reviews. Go and click on that and then go to photos as it’s loading. This is a great move because you can put, yeah, three seconds, you can put, this is Google. There we go. Let’s get some audio. I think you got some music playing in the background too. So if you’re looking for carpet cleaning and you just so happen to land on their photos and you see this person, it’s such a relatable person. If you saw someone who looked like an actor and they looked like they just got paid 100 bucks to sit down in front of a camera and read a script, it’s probably not going to convert very well. Start that over real quick. And what is your name? Catherine Cadman. And what was your experience like with the carpet? It was really, really good. I’m very, very pleased with the quality of the workmanship and the explanation that he gave as far as how he was treating my carpeting and how to maintain it and just a lot of extra little tips on how to take care of it. I’m very happy, very pleased. Satisfied customer. That’s great. That was awesome. So if your potential customers land on that and watch that video, that’s far more powerful than any sort of persuasive text or marketing text you can put on your website saying, we’re the best, we do a great job. If someone goes and watches five, ten, 15, 20 of those, they’re going to be far more persuaded to use your company than anything else that you can put out there on an ad or on your website. So the goal is for all your potential customers to watch as many of these as possible, and that’s a phenomenal way to convert leads into customers. Good stuff. Any questions about testimonials? They’re really easy to gather, folks. If you’re looking for tips on how to do that, we can totally go into that. But that’s a big deal, and it takes a lot of intentionality to get those. You don’t just get them by accident, like Randy was saying. You have to work at it. But they’re very powerful and worth it. We need to also create an emotional connection with people. And a lot of times, we’d rather watch a video. You know what I mean? People just, they want to click a button and get everything that they need. And we’re used to consuming a lot of content through videos already. So right there on page 481, and maybe you can pull it up Carter, go to the, let’s go to Ryan’s video on Flow Photos. example of a good compelling video commercial to put on the homepage of your website. You want this up above the fold. Go ahead and start it over and go full screen. Hi, my name is Ryan Wells and I’m the owner of Flow Real Estate Photography. Experience Oklahoma’s highest rated, most reviewed real estate photography company. Hi, my name is Ryan Wells and I’m the owner of Flow Real Estate Photography. At Flow, we’re passionate about serving our clients, and we prove that by our team approach to customer service. Realtors, you will love Flow Real Estate Photography. You can get your first shoot right now for just a dollar. We always guarantee next day delivery on photos. You will never hear of a deal like this again. Plus, you can add drone at any time for no extra charge. So Realtors, visit our website, flowphotosokc.com today and claim your first shoot for only a dollar. When it’s shot by Flow, it shows. Oh, so good. Right? That was great. You’re looking good, by the way, man. Looking real good. So, does anybody already have one of these? Besides Ryan? Anybody? I find that that’s really common when I get with a brand new client and I’m working with them to help them grow their business. But this makes a big difference in the conversion of your website. Somebody should write this down, but the conversion rate for a world-class website, according to, this would be a guy who would know, his name is Adam Burke. He owns AdRoll.com. It’s a billion-dollar advertising company. And from the stats that they have found on sending people to a billion dollars worth of advertising, worth of sending people to websites, is that 2% is the amount that we should be converting from the website. That means for every 100 visitors on your website, you should get two leads. It’s what we’re shooting for. That might not seem like a lot, but you can build empires on that. So just keep that in mind. To get to 2%, that’s where all these little pieces come in, all the trust symbols, all the clickable phone numbers, all the click to go to the home, all that stuff that’s making it easier for the customer, all the reviews, all that stuff, it all kind of leads to that conversion rate. Does that make sense? Any questions at all about the About Us video? We help our clients to produce these, but you can just shoot them with a… Actually, let me… Does anybody want to see one more of these? Anybody want to see another example? Okay. Go to YouTube, Carter, and type in Weld House About Us. This particular client we worked with, they make really cool furniture out of old scrap metal and stuff from old cars. And they didn’t have an About Us video. So they shot it there. They’re not a local client. Normally, if they’re local, we’ll send our video team out there. But they just, this is that first one, Carter, you can click it. They just shot this with their cell phone and then we edited it cross-channel reach. I’ve got a love the ads Only two seconds left. Oh Yeah, there it is. Oh, no, they got us with another one if you Anybody want a car? Okay moving on Well House. It all started with one man. My name is Joel Hester. I founded this, I don’t know, 10 years ago. We specialize in creating custom metal furniture with extreme quality and passion. Our custom furniture can powerfully transform any residential, retail, or business office space. A combination of materials that sets us apart from any other steel furniture manufacturers with our way of repurposing automotive metal. Not only do we take pieces of history from the automotive aspect, we also can incorporate modern design. Superior products, something that lasts, will outlast other companies’ products. A lot of them are certainly one of a kind that can never be duplicated. You’re not going to find anything like what we offer anywhere else. There’s no place like it. It’s a one of a kind shop with one of a kind people. Wellness offers a free custom design rendering to all new clients. You should buy a Wellness product because… It’s stuff that you’re bringing back to life. I mean, it’s been running in a dream car for 40 plus years. You will not find a product like it anywhere else. All your friends will want one too. Alright, you can pause it, Carter. So that’s one where it’s like, if you just land on the website, you might not really get the full effect of what they’re doing there. It’s pretty cool stuff. But if you watch that video, you’re like, oh, I get it. I want one of those little coffee tables made out of a 50s hood. It’s cool. I think Clay has one that they made for him somewhere around here. I’ll have to find out where it is so you can look at it. But they did a great job with that, and it took them like a week They just went around and shot people doing their jobs from their iPhone and then they shot the little the little few little interviews If you are working with our team or if you want to work with our team by the way It’s a 13 point assessment with clay is the way in to do that and you can talk with any of us on our team If you’re looking to to work with our team, but we we help them produce and edit all this stuff You could go gather all that stuff yourself pick a song and have somebody on Fiverr go edit it for you. You just need to be able to give them the film of you doing your thing and then the interview. You can watch that one, you can watch the one Clay did, you can watch any of the ones from the clients that you’ve seen us pull up here as examples, but the goal is to create an emotional connection with your ideal and like good buyer. Does that make sense? Everybody follow me? Any questions about that? Yes. If you could go to fiverr.com, f-i-v-e-r.com, and there’s a bunch of those. Those are like online, you know, they’re like, oh, is there two r’s? Oops. Yeah, that makes sense. So these things are everywhere. The other is Upwork is another one. You can go find a lot of these, but they are virtual assistants that will do things for you. For like creating a video or something like that, they can be very useful for it. If you don’t already have a videographer, photographer, video editor on your team, and most small businesses don’t usually, so that’s a tool you can use if you don’t have that but like I said if you want to work with our team just set up a 13-point assessment with Devin or Jordan or me or any of our team so that is ultimately where we at I think that’s almost it right oh nope we’re on page 482 almost done with this stuff guys oh there’s the man so we have creating a top of the website call to action. If you go to elephant in the room, EITRlounge.com, Carter, you’re going to see that we have the $1 first haircut button right up top. We also have the start here in the read reviews. We have the book online and the text to book. We love call to actions above the fold. We just don’t want people to have to look very far for the ability to get in touch with us. It’s one of the things that helps us convert high on the website. A couple of things, I wanted to chime in, so you did a great job, I just want to give a couple anecdotal notes. What we’re gonna do is because this is a big thing for people, is later today, as well as tomorrow, we’re gonna have another session on search engine stuff. So as we’re going through this and you’re going, you’ll be like, wait, wait, wait, wait, wait, wait, just circle it, and then that way, we’d bring it up as a question, because we want to make sure we answer all those questions but just as a quick timeout does anybody have any questions about what he’s covered so far we were like I have no idea what you’re saying or you have a question or kind of a you’re kind of confused anybody yes yeah let me walk you through she said the question for me watching online you know do you have templates and so I want to pull up, let’s pull up Sierra Pools as an example. And this is Cody right there, real guy. And Cody, I think I met you when you started, you were starting the company, that’s when we met. We were at the Riverwalk, and how long ago was that? So in terms of like his growth percentage, I don’t have a number because you were a startup. So five million percent growth, I don’t know what the number is. But you’re doing well now, this is a real guy. So what we do is I work with the team to create systems that work. That’s how I think. This is why nobody should take me out to dinner, because everything is a system, even conversations. Everything is a system, that’s how I think. I build systems that work. For his website, it’s one of our five highest conversion percentage layouts that I’ve designed with the team. So to go back to what Sean said, we’re looking for a 2% that’s the highest conversion rate you’re ever gonna get unless you sell expensive stuff like Brandy and like you because a lot of people want to look at a pool but they’re never gonna buy one. It’s just something they’re doing because they’re out to eat and they’re not talking to their spouse. What am I saying? You know what I’m talking about? So it’s like people are on their phone just scrolling. So the conversion rate that he mentioned to you, that is correct. However, I want to be very clear, if you’re selling a lower ticket item and someone’s going to your shopping cart for the specific purchase of buying a lower ticket item, you might see that number hit as high as 2%. But if you’re selling pools, you’re gonna see that number be lower because a lot of people just want to look at it. And then back to your question, we have five layouts that I’ve designed that convert really well, and I’m gonna show them to you real quick, just so you can see. But for our coaching clients, we work with you to then take those and customize those. So as a good example, you live in Utah, I think still, right? So if I were putting the GPS to get to you and to visit you in Utah, I would put in my GPS, here’s Tulsa, here’s Utah, but along the way there’s cones, there’s construction, there’s unplanned traffic, et cetera, and therefore I need to take some detours along the way. So I don’t have any systems that are just like cut and paste, yeah, but I’m just gonna walk you through five real quick here, and then we’ll take a break and we’ll come back and get into more search engine, okay? So one is drzelner.com. Drzelner.com, he’s a partner, friend, client. He is recently remarried, so he’s doing like a world traveling. It’s like Dr. Zellner’s world tour. Every day, every week, he’s in a new wonderful place. But he used to be on the podcast all the time before he started Dr. Zellner’s world tour. But you’ll hear from him again here soon. But that’s his website, and he likes to do no updates per year. His current average is no updates per year. That’s the overall rolling average over the past eight years, zero updates. So you go here, and Sean, I’d like if you could, like a weatherman, kind of point down the mechanics of this real quick here. So if you look at the top left, what do you see in the very top left there, Sean? This would be the logo. Beautiful. Right here. And what do you see underneath that logo? That logo has a hot no-brainer right underneath it. Now my wife, we’ve been married 23 years, and when I was dating my wife, she worked for Dr. Zellner, and he’s had the exact same no-brainer for 26 consecutive years. And he’s updated it never, and he never will, regardless of inflation, because that’s his deal. So the no-brainer offers somebody, we were thinking earlier ago, and you’re like, man, do I need to change a no-brainer every month? Now, why would web people, Sean, want you to change your no-brainer every month? To justify their existence on your payroll. Yes, that’s what they do. So, but you don’t need to go with a no-brainer, okay? Another company that never changes their no-brainer to help you, Tina, if you go to HobbyLobby.com, who’s been to Hobby Lobby? Every month, how do the specials work? How do the discounts work? How do they work? Every single month at Hobby Lobby. I’ve met the founder and I’ve spent a whole day with him and he explained it to me. What’s that? They go 40% off frames and you’re like, holy crap, it seems like this is a hot deal. Because you and I only go to Hobby Lobby most of the time, like what, four times a year, six times a year. Every month it’s the same thing. So they roll out a product, full price, and they giggle if you pay full price. I have sat there and talked to Mr. Hobby Lobby at his office in Oklahoma City, and I said, if this decorative clock is 80% off, how much profit do you make? He’s like, ah, double. And I’m like, oh, you’re nasty, you’re nasty. So you mark it up to mark it down. He’s like, oh yeah. You know, that’s what he does. So right now they got a 50% off special. And some of you are going, we got to buy now. The holidays are coming. But he’s already marked that stuff up. It’s crazy. But again, he has a no brainer there. And how many of you been to Hobby Lobby where it’s like they got the 80% off frames. And you’re like, man, I’m getting a deal. He’s still doubling. If you pay full price, it’s like a 25 time markup. It’s crazy. So is that like a Black Friday scam? I wouldn’t call it a scam. It’s just his marketing system. So every month, he has… Who’s been to Hobby Lobby often? Every month, they have all the products out there. And at a certain time of the month, one quarter of the store, it goes 40% off. At a certain time of the month, one part of the store goes 80% off. And then they move stuff to the front, and it’s just a game. So, but small business owners don’t play the game because we don’t understand the game usually, but the game is you have to have a no-brainer. Now, if you go to guitarcenter.com, even though I know this, I go to Guitar Center, I try to buy something once a month from Guitar Center, so that’s why if you go to my office, I have like 47 microphones, because I’m always like, well, what if all 46 break? We need, so you’re gonna, Hobby Lobby always has specials. Look at this. OK, close that thing. Close that thing. OK, you see right there, Sean, to the right? What’s the special on the far right? That is a daily pick, 24 hours only, $79.99 for an MXL R40 ribbon microphone. Oh, come on. How much was it regularly? It looks like it was $159.99. How much is it now? It’s less than that. It’s $79.99. We’ve got to act on that. We’ve got to go to macy’s.com. I’m telling you, all these companies have a no-brainer and most small business owners don’t have a no-brainer on their website. I used to work with a lot of musicians and most musicians… how many people here like music? Okay, so I used to work with musicians all the time. I had a lot of musician clients. They make me kind of nuts because they are artistic, which is very close to autistic. It’s very similar. But you’re talking to them and you say, hey, listen, this is the way moms and dads do music. We don’t know the words. We like the beat. That’s what people say. I like the beat. You know, I just like the beat because put your hands up, play my song, party in the US. Because no one knows the lyrics. If they did, they would stop listening. They’d go repent. But the chorus, you have to have a big chorus. And then it goes into the verse, chorus, verse, chorus, amplified chorus, where you’re really singing it. And then we wrap it up. That’s how pop music works. And pop artists refuse to write a big anthem hook, and they’re punished for it. So you have to have a big hook. So on your website, you have to have a no-brainer. I’ll show them. Look at this. It says 30% off today only. Oh, but we’ve also got the extra 20% off select sale and clearance items. There is a bar near the lake that I visit. There’s a bar that looks out over the water. It’s a bar restaurant, kind of a fun place. And you can park your boat there, have a meal, look out over the water. And they have a sign up that says, beer half off tomorrow. It’s etched in wood. And I think it’s incredible marketing, but it’s funny watching certain people like, oh, it’s half off tomorrow? Oh yeah, because it’s etched in wood, you know. So the point is, people are like, they get me every time, I thought it was today. No, that’s tomorrow. You have to have a no-brainer And if you don’t John what person is your clients fight you for Lee? I mean serious like fight like they argue with you It’s crazy. They’re paying you but they will on the phone go. I don’t want to cheapen my brand with a no-brainer Oh that one’s almost every time They’re all too expensive for a no-brainer to luxury for a no-brainer just to save you the time Sean will then walk over to my desk and he’ll go you got to talk to this guy He doesn’t want to do a no-brainer. I go, what’s this? He’s from Michigan. And I’ll talk to the guy from Michigan. Oh, don’t you know, the people of Michigan are smarter consumers. Bjorn and Leif, we won’t do no-brainers up in Brainerd and Duluth, don’t you know? Or he’ll come to me and go, Clay, there’s a guy, he won’t do a no-brainer. So let me talk to him. And he’ll go, well, Clay, people in Texas, they’re smarter than that. They ain’t going to do no-brainer. People in Texas, just do a no-brainer okay let’s continue to go back to the doctor’s owner’s website doctor’s owner back here okay then you have to have the far right you far right like you’re a conservative you got to have the phone number far right like you’re a libertarian you gotta have the phone number Sean why do you have to put the number on the far right because that’s where everyone looks for it that’s where we’re all trained to look for it and Google knows that and you want to put the phone number at the bottom of the website to make it easy to find you okay you have the no-brainer there and then you have to have a horizontal navigation bar. Horizontal navigation bar, okay? 97% of all searches, I don’t want to make up a stat, but it’s over 90% of searches are done on a mobile device, okay, for small ticket items. For big ticket items, people are like, I’m getting my laptop out for this because I’m building a pool. So just deal with that, okay? So you gotta have a horizontal navigation bar. And then to get to the top of Google, there’s four variables, I know Sean went over them, but I want to overemphasize them. There’s four variables you have to have to be taught. And this one is for Pastor Jackson Laumeyer. Here we go. So one is you have to have the most reviews. Now if you haven’t been to Pastor Jackson Laumeyer’s church, it’s Sheridan Church. And on Sunday, Laura Trump’s speaking at your church. So Laura will be there on Sunday. I just was talking to Eric. And then Sunday, Akash Patel will be there. But Jackson does a church where how many of you have kids and you bring your kids to church and they don’t want to go back? Has it ever happened? You bring your kids to church and the kids are like the truth tellers, they’re like, Dad, it was terrible. Don’t take me back. But Pastor Jackson, though, does sermons where like, we’ll talk about it in the van on the way home. And we always learn something. It’s powerful training. He goes line by line. How many weeks have we spent on the book of Acts? 19 weeks on the book of Acts. How many weeks did you spend on Genesis? 52 weeks on Genesis. The entire year we were on one book of the Bible. How long, in Revelation you taught that on Wednesday nights? How many sermons did you do of that? 32. So, but his church, people always tell me, I love the church so much. And I say, well you have to leave a Google review, because I’m a shameless marketer. Okay? But you out there today, you’ve got to get Google reviews. There’s four variables that make you top in Google, okay? One is whoever has the most reviews. I repeat, whoever has the most. Reviews. Yeah, so if you do a search online right now, Carter, for carpet cleaning quotes, there’s a business I’ve worked for for 14 consecutive years. I’ve worked with this client for 14 years. Every Thursday at 2 p.m. I’ve harassed this man for 14 consecutive years. Every single Thursday at 2 p.m. I call this guy and we go over the same crap every week. Why? Because growing a business is like growing a garden. You pull the weeds every week. You don’t skip a week and see what weeds grow. You do it every week. Okay, so this guy took up carpet cleaning quotes. How many reviews does he have today, Sean? Carpet cleaning quotes. The reviews… Scroll on down till you find it. Nope, nope. You got to go to the national search. Just go back. Scroll down. You’ll see it. Keep going. Scroll down here. Feel the flow. It’s up. It’s up a little bit. Oh my God. Okay, there it is. 262,893 reviews with oxyfresh.com. 262,000 reviews. We have more reviews than any company in the whole world. There’s 517 locations, and each location we’ll book on a typical day, let’s say 10 carpets. So we book like 5,000 carpets a day, and all, and just obsessive, because to get to the top of Google, you have to have the most. Google review, yes, obsessed on it. Like you have a psychological problem, you know what I mean? Like every day you remember to go to sleep, every day get a Google review. And here’s a new one. Don’t sleep unless you get a Google review. Just get a police grade taser and taser yourself in the crotch until you get a Google review. Ah, ah, Google review, ah. You have to, if you leave here today and you don’t get that out of your, if you don’t get that, you’re gonna lose. Second thing, you have to have the most content. Now the problem we have here, Sean, is what percentage of your clients are like, oh yeah, content, I love that, let me write that. That’s never happened. I’ve never had a single client, not even one time, not one ever, who said, you want content? I’ll give you content. You know why? Because I love content. That’s what I like to do. Because no one’s going to do it. They’re just not. You know why? Because people don’t want to write. They don’t want to. So, but you have to have the most content. So, how to get the most content? If you’re a coaching client, we’ll write it for you. If you’re not a coaching client, write your own content. Or pay someone to write your content. And guess what, Sean, they won’t want to write the content. No, they’re gonna write it with AI. That’s what they’re gonna do. Or they’re gonna steal somebody else’s stuff. And then Google will check and then it will remove you from the rank. And then we have that motivational pep talk called You’re Not Top of Google. Okay, so you have to have the most content, most reviews. Three is it has to be mobile compliant. By what standard? Google has a mobile compliance checker. You could just type in Google mobile compliance and to Google as a search bar there Carter type in Google mobile compliance And when you do it Google will pull up a checker You can check and don’t be freaked out But it changes every month because how many of you know that your phone this year? Looks a lot different than the phone you had like 10 years ago Did a do-do-do-do-do-do-do someone still has that phone. I like to play snake on it. It’s awesome Your phones have changed a lot of times. So if you do Google Mobile Compliance Checker, you can check the compliance. And every month for all of our clients, we check the website to see what updates need to be made. And every single month, updates need to be made. Now, who’s ever had your credit card hacked? Show of hands. Show of hands, come on, really, really, look here. Okay, who’s ever had your, okay. Okay, so how many of you remember when a Sony got hacked? Remember when Sony got hacked? So this just in, Sony’s bigger than your company. What? I work for Sony. Think about that. If you’re here, someone says, no, I’m bigger. I represent Amazon, we’re bigger. Okay, fine. But no matter what kind of work you put into your website and energy, eventually it’s gonna get hacked. Eventually you’re gonna have to, we do with our clients is once a month, we do an update and we check for updates. And the tools we use is SEMrush, SEMrush.com and Moz, M-O-Z dot com. And you just want to like every month, who here plants a garden? Who here has a garden? You put you, you know, but you have a garden, how often you have to pull the weeds? Is it daily? Is it monthly? What do you think? Daily? Yeah, I had an uncle had prolific gardens, he’d do it every day. Websites like that too, you have to constantly tend to that. And the final thing, it has to have the most what we call canonical compliance or it has to adhere to all the things Sean’s been teaching you. And what I try to do at these conferences is I try to bring up the things that will become stress points at some point, some points of friction so that you can go home and implement this stuff. So the four, the five layouts I’d recommend is drzelner.com. That’s a phenomenal layout and we’ve worked on his website for a long time and he doesn’t like to make updates and Sean doesn’t. Why does he like to make updates? He’d rather be traveling the world. Right! Because the purpose of a business is to create time freedom and financial freedom. So if you ever want to find him, you’ll never find him in one of his companies. Seriously, if you want to find him, you’ll never find him at his business. That’s the number one place not to find him is at his businesses because he’s created businesses to create time freedom and financial freedom, not to become the best human eyeball expert guy, optometrist, okay? Second conversion, one that works great, I’ll pull it up here, to tiptopcanine.com. Tiptopcanine.com, we help these guys to scale their business, I don’t wanna make up any statistics here, but they have a wonderful testimonial that they shared, and I put those on some of our videos. But we help these guys to grow from one location, and now there are 15, 16, 17, there’s 17 locations now. And the thing about their business, if you go back to their homepage real quick, is they train dogs. And they do a fine job training dogs. The founders really know how to train dogs. But Sean, the no-brainer is now what? Schedule your $1 first lesson. That’s the no-brainer. And before, they didn’t have a no-brainer. And every dog trainer, what does it cost to train a dog? Someone, who here paid someone to train your dog recently? Anybody? Bueller? How much did it cost? 60 an hour. 60 an hour? So it was an hourly thing, okay. I’m just gonna give you an industry statistic. Right now, the average person is paying between 1,500 and $2,000 to train White Fang to stop jumping on their kids. That’s the average. Now, if you put that on the website, dog training starting as low as $5,000, $2,000, people would go, ah, no, hard pass. I’m gonna buy a fridge, put down the dog, buy a fridge. Okay. Now, throw that, we’ll put the dog, we’ll freeze, we’ll dog meat in the fridge. Okay, wait a minute. So, but it’s a dollar for the first lesson. So for a dollar, people are like, I’ll come check it out. So the first lesson is a dollar. And after they figure out where your dog’s at, they’ll say, to train your dog, you have option A, B, C, and this is option A, B, C, here are the price options and that kind of thing. But again, the no-brainer was massive for them. Massive. Changed their lives. The no-brainer. Also, the $1. Why is the $1, Sean? Why did that move the needle, help them grow from one location to multiple, dramatically grow the size of the company? Well, it just dramatically changed how they could advertise to get in front of more people and convince them to give them a try versus somebody else. It just gave them what Dr. Zoner calls the golden look. And they would never do this and you would never do this, but a lot of people push back about the no-brainer. They go, I don’t want to charge a dollar. Not them, not you, but other people would say this because they don’t want to cheapen the brand. Well, the best way to cheapen your brand is to go into bankruptcy. So you have to have a no-brainer. Okay? Now, the next is video reviews and Google reviews. I believe Tip Top K9 now is the highest rated and most reviewed dog training business in America, I believe. I could be off by a little bit, but I check the competition almost every day. So, Sean, why do those videos work to increase conversion? Because people want to hear from your actual customers to see if they’re happy. It’s one of the main things that will help people make a buying decision. Now if you type in South Lake Dog Training, one of the locations we’ve worked with, this guy is I believe the largest tip-top canine location. If you type in South Lake Dog Training, I believe he comes up in the search results. I will pull it up here. Let’s scroll down here. Okay, there he is. Tip Top Canine comes up number one, comes up number two, scroll down here, and comes up number three. Now, why do people call the company with the most reviews, Sean? Because clearly they’re doing better for their customers, or at least it appears that way. Why don’t people call the company with the fifth most reviews just because they’re a good person? Because usually the fifth isn’t showing up in the maps and they only care about the top three. You gotta have the most reviews. Are we on the same page? Not the fifth most. You have to obsess on this. You come up top. Okay, now this guy is killing the game. I mean every month over a hundred thousand dollars of sales training dogs. Do you recognize what the profit margin is on training a dog? Well, you gotta feed the dog. You have to train the dog. There it is. Okay, think about the profit margin on this. This is like doctors of dogs. You know, you spent eight years going to college and make less than a dog trainer. Perhaps you should train dogs because people don’t want white fang to eat their clothes anymore. People become like reclusive, like Yoda-esque, you know, like they become like Obi-Wan Kenobi where they avoid people because white fang won’t stop jumping on them. They got Cujo in the kitchen. How many of you become reclusive for a season because your dog was nuts? How many of you have seen this? Like you had a guy who used to be an extrovert friend of yours, now you haven’t talked to him in six months, you wonder if his dead body is rotting in his house, you call him, are you okay? Yeah, I got a dog, everything’s changed. How many of you know this? Bing bong, someone knocks on the door, they’re like, don’t come in here, the dog will eat you. They’re like, having you sign disclaimers to jump on the trampoline now, our dog may kill you. That’s the real thing. So you’ve got to have, so Dr. Zellner’s a layout, Tip Top K9’s a layout, a third layout I want to show you, I’ll show you examples. If you go to oxyfresh.com, now we don’t have anybody here who’s read Rules for Radicals or who believes in that book, but it’s a book written in 1971 dedicated actually to Satan, so yeah I recommend you don’t read it, but it’s called Rules for Radicals. It’s often quoted by politicians called rules for radicals It’s dedicated to Satan true story and this book is talks about how you can use emotions to a win over logic every time Which is what people do by the way, it’s crazy so oxy fresh I recognize that emotions are Good and bad. So that’s why some of you will leave and go. He’s not funny enough. I don’t like him I’m not coming back. So he’s too funny. I don’t take him serious. Whatever, but you’re gonna perceive what I’m saying based on whatever you, that is. Whatever that is, the lighting, too much lighting, not enough lighting. He’s too pale, he should go outside, I don’t like this guy, I don’t know. But you make your, sometimes the facts I say don’t matter unless you like the way it’s presented. It’s the packaging, right? Packaging, Tiffany, it’s a ring, but you put it on a Tiffany box, now it has a 10 times markup. We on the same page? Okay, so packaging. So Oxifresh, we did this thing where we’re the world’s greenest carpet cleaner. What does that mean to you, Sean? And by the way, anybody out there who’s watching online, if you want to buy an Oxifresh franchise or a Tip Top Canine franchise, they’re great brands. They’re under $60,000 to buy a business that works. It’s great. And I’m not saying this because they pay me to say this, but I do get paid to say this and I am saying this. Sean, so Oxifresh, what does it mean to be the world’s greenest carpet cleaner? Well, what it means is that you’re going to use less water, which means we’re going to save the environment. Oh, keep going. Keep going. Well, I feel bad because I don’t care about the environment a little bit in my normal day-to-day, so using this company will make me feel better about myself. Okay, so this is what happens. Anybody whose name is Skyler, I’m not judging you, or Hamilton, or Madison, if that’s the name you were given, you’re probably 25 right now, and you probably think living with your parents forever is an option forever because you have your seventh degree and these people go excuse me I was scheduling a carpet cleaning for my mom right now you sure what’s your name Skylar cool Skylar and we’re just curious how old are you 42 no it’s always been over 25 20 so what Skylar and you you want to clean your house no it’s my parents house I’m gonna live here forever bruh he’s a hey well we’re the world’s world’s greenest. Skyler goes, oh my God, it’s amazing. You’re the world’s greenest. I wanna cry right now, bro. It’s like I watched the notebook or something, bro. Crazy. This is awesome. I don’t care what you charge, bro. Bro, you should come to my house and meet my boyfriend, bro. Bro, the three of us could have a non-binary thing, bro. Bro, you’re the world’s greenest. Oh my God, bro. Because how many of you know people like that? They knitted their own clothes that they found at Goodwill together into their own new outfit. These people. Bro, Harry Styles is a prophet, bro. Bro. Because how many of you know there’s a certain percentage of the population, you just say it’s the world’s greenest and they’re going to buy it. They don’t even know what that means. They don’t even know what that means. They’re like, okay, hope and change. I like that too. Let’s do it. Okay, here we go. So, world’s greenest. Now, we happen to be the world’s greenest, but it just means that we use less water. Got it? On the same page? Okay. Second thing is the most reviewed. People want to buy from the highest rated, most reviewed. And the third is every time that you buy something from Oxifresh, we donate to a company called water.org that drills wells for people in third world countries where they don’t have access to water. Some people care about it. Some people don’t. But what you’ll find is the conversion rate is super high. If you do all of those things in combination with a no brainer. Let me repeat a lot of information coming in quickly. If you have the most reviews, Sean, that gets a certain percentage of the population. By show of hands, not judging who here is who here reads the reviews before you go to a restaurant? You read the reviews, show hands. Who says I don’t care as a one point two, I don’t care. I know how it works. I’m going to the 1.2, baby. Who’s like that? It’s fair, okay. So, reviews is a big. Second is you gotta have that no-brainer. You have to have a no-brainer. Churches, this works great for churches. You say, you know, for first-time guests, we have a come meet the pastor. The church where all first-time guests meet the pastor. People are like, oh, I am a first-time guest. You know, that kind of thing, okay. You gotta have a no brainer. Third, it’s really important you have some sort of benefit structure that is true, but it’s really easy to grasp, like the world’s greenest carpet cleaner. Something that’s a statement of fact, but it’s like a quick way to get to the point of, yeah, yeah, yeah, what makes you different? Like what is your core differentiator? It’s so important that you have that thing. And then the final thing is you wanna have a social give back, because a certain percentage of the American population, I don’t know what that is, they like to buy from companies that give back to causes that they like. You know, so like if you want to kill half of your traffic but make your traffic passionate, just put we donate 10% of all profits to the NRA to buy guns. A certain percentage like I’m buying from these guys. Certain people won’t buy from you at all, but when you put a cause you support, it kind of polarizes your audience. Does that make sense? Sean, anything, any areas that you get pushback, when you’re coaching clients, you’re guiding them down the path, that they push back on? We got the Tip Top layout, we showed you that. You got Dr. Zellner’s layout, we showed you that. We got OxiFresh. Fourth one, let’s do MLK Dentistry, MLK Dentistry. I think that people push back about a lot of things, ultimately, that don’t matter, like I want this to be that color or move this photo to the left there. There’s a lot of that. I don’t know what that is, but usually none of those things actually are going to affect the conversion in a big way compared to the stuff we’re talking about. Also an area of pushback I get, this is big, Aristotle, you know, maybe you like him, maybe you don’t, whatever. But the idea behind, and over time all quotes get attributed to Abraham Lincoln, so eventually no matter what the quote is, it’ll be like, bro, Abraham Lincoln said that, OK? But the idea is the only way to avoid criticism is to say nothing, do nothing, and be nothing, Aristotle. So the only way to avoid criticism is to say nothing, be nothing, do nothing. So I see a lot of men who come to this conference, a lot of women that come to the conference, and they go home, and they try to implement this while working with someone who wasn’t here. And that person who doesn’t know what they’re talking about then gets equal votes and then all of a sudden you try to meet in the middle. So I’m just going to give you some hard stats and we’ll open up for final questions here before I show you the final layout. In America today, you should write this down somewhere, in America today there’s 330 million Americans that we know of. New ones come every day that we don’t know of but we have 330 million Americans that we know of, right? Okay, but if you are here and we don’t know you’re here, we pay for you to be here. So that’s a good strategy. So there’s 330 million Americans that are here that we know of that don’t get paid from the government to be here. But we, okay. So then you have in America today, on average you have 28 million people at any given time that say they’re self-employed. In our country, 28 million people at any given time. So we’re all math wizards. 8% of America roughly is self-employed. Got that? Now according to Inc. Magazine, 96% of businesses fail. He looked that up real quick there. 96% of businesses fail. So Sean, if 96% of people fail in business and only 8% start a business, what does that mean? Means I need a calculator. Well, let’s just do that. Let’s just say that this room was 100 people and only 8% of you were self-employed. So that’s eight of you. And if I say, of the eight who are here, I want 96% of you to sit down. Someone’s going, I don’t know, maybe we should all sit down, maybe one of us will sit down. The point is, there’s like one out of 100 people that know what they’re doing. So I’ve been self-employed since 2005. This is now 2024, and I’ve never had a business fail. I’ve never had a bankruptcy, and it’s really easy to do it. So, but a lot of people wanna come to me and go, you need to dramatically change your business based upon my ideas. And I say, I just wanna know what your net worth is. And if it’s higher than mine, I’ll listen. But you just tell me like, well, I’m more of a big idea guy. Like, okay, you’re unemployed, I get it. So next one. So don’t get advice from people that don’t know what they’re talking about, okay? I’m serious, just, cause when you go home, I’m telling you things that are not normal, otherwise everyone would be doing them. Okay, so with layouts, we’ve got the tip-top canine, you’ve got Dr. Zellner, you’ve got MLK, you’ve got Oxifresh. It’s MLK Dentistry. This guy’s a wonderful client, great guy. He’s got the video at the top. You see the video that moves? And some people like that, but you have to pay for a premium website hosting. It’s more expensive to host your site. Randy, your website’s like that now because your site’s so big you now have to pay for premium hosting. So, if you wanted to add a video, you could. I wouldn’t recommend it for what you’re doing, but you can add a video and that’s a powerful tool. And then the final one is EITRLounge.com, one of my companies, Elephant in the Room. And these are five that are best practices that convert. And someone says, well, what about a shopping cart? That’s fair. Go to GrillBlazer.com. This is the guy we helped to grow from no sales to about 30,000 a week of sales, which is like 20 billion percent, because it’s a zero to a number. So it’s whatever number I want to say. But the point is, 1% growth. It’s from zero to 30,000. He sells a flamethrower that’s for consumers. And he has a shopping cart. And if you click on buying a grill, it takes you to the cart. And because he’s competing with nationwide companies, being top of the search engines isn’t really a viable option for him. So we do what we call Dream 100 marketing, which we’ll talk to you more about later. But that’s how he markets his product, is marketing through podcasters and influencers and people like that. Any questions about what we’ve covered? I know that’s a lot. Tina, did I answer your question? Yes, thank you. Okay, did you drive from Utah or do you guys fly? You drove? Did you guys do mask mandates in your vehicle? I’m just curious. Who flew here? Who flew here? Is it mask season yet? They have signs that tell you anything about it? No. How many people were wearing the mask on the plane? Two percent? Eight percent? Zero percent? You had two? Two? Did you rip it off them and mock them? No? Okay, I’m just curious. I just want to know how it’s getting out there because it’s going to come back. Okay. Any questions about search engine optimization? Anybody? Yes, sir. I feel like you guys have said this but I went to public school so I need small words. I’ve been told text-based blogs have no value anymore. Yeah. But it sounds like you’re saying for search engine optimization. Yeah. Let’s do an example and then, Sean, I’m going to let you go back through real quick here and cue up my deep music Okay, give me the Braveheart soundtrack if I’m something emotional, okay So I want you to a search real quick here for Tulsa firewood now This is a real thing if you’re looking for firewood in Tulsa currently I come up top for the Ford firewood, but I don’t have any firewood. So it’s just okay I also come up top for the phrase of Bill Belichick’s number one fan and Tulsa Firewood, those are just two research results I want to show you. Both of them sir, we come up top four and they’ll both answer your questions. So there I am, Bill Belichick’s number one fan. I’m really into it. Okay, so how you do it though is you have to have the most content and the most reviews, okay? This one, I’ve shared this story before, but I actually got a cease and desist from the New England Patriots team for this because they’re like, you have to stop. You’re not affiliated with us. And I was, people were interviewing me about the Patriots because they, it’s awesome. So, but you have to have the most content. So to come up top for this, I recorded, and I don’t want to exaggerate the number, but I told my wife and Sean, were you around when I was doing this? The Bill Belichick thing? I committed to being top in Google. So I want you to just jot this down, so this is helpful, okay? It’s whoever has the most words related to that keyword. So the keyword was Bill Belichick’s number one fan. So it didn’t matter what show I did in 2016, it was about Bill Belichick. Does anybody hear those shows? Yeah. So I would say, like, you know, on today’s podcast we’re talking about how to optimize your website, and I’d say, well, we’re gonna optimize your website like Bill Belichick, because if Bill Belichick were optimizing websites, he would do it with excellence, because Bill Belichick is the best. And I am Bill Belichick’s number one fan. So Dr. Z, tell me about, you know, whatever. And then Dr. Z would say something and he’d go, you know, Clay, you are Bill Belichick’s number one fan. Now, moving on to point number two, we would just do this every show. So I’m like, OK, now we’re talking about hiring people. And you want to hire people like Bill Belichick. You know why? Because I’m Bill Belichick’s number one fan. I’ll tell you this, if Bill Belichick was running your HR, you wouldn’t have these problems. Isn’t that right, Z? He’s like, that is right, Clay. You are Bill Belichick’s number one fan. And so we would just say it. And we had a rule, so we put it on the monitors on our screens. So we had Bill Belichick’s number one fan, and we put 10x. And every show, he and I would commit to saying it 10 times per show, no matter what the subject was. So we’d be interviewing like a famous person like John Maxwell. I’d go, John Maxwell, welcome to the Thrived Times Show. How are you, sir? What are your thoughts on Bill Belichick? Because I am his number one fan. And Bill’s like, you know, no context. Good? You know, whatever. So then what you do is you have to transcribe the content, and whoever has the most content gets to be top. And that’s how I did it. And there’s a company called TEMI, T-E-M-I, TEMI, and they’re not very expensive to transcribe, but that if you want a high-quality transcription, it’s called Rev, and Rev is a dollar per minute. So for all the pastors who are here today, if you paid Rev.com to transcribe every sermon, it’s a dollar a minute, so it’s kind of expensive if you speak three times a week. It’s $180 a week. But you would be topping Google if you type in Tulsa churches because you’d have the most content, you know, and then you’d have to have the most reviews. And that’s how that works. So that’s option one, is you would just do a podcast and transcribe it. The second is you can pay people who are not you to write articles, and there’s two ways to go there. There’s a guy named BruceClay.com. I’ve had him on my show multiple times, and I’ve paid Bruce Clay, I think, 150 grand throughout my lifetime, I think maybe more than that. He charges $8,000 a month to teach you how to optimize a website, and it’s a one-year contract. And then per article, if he writes an article for you, it’s $300 per article for his team, per page. And by the way, if you want to be top for Tulsa Haircuts, it’s 4,000 pages. So it’s like really expensive. So we charge clients $15 an article, or maybe you’re gonna pay your office guy or office lady $10 an article or $15 an article, but they have to weave in the keyword six times per 1,000 words. Six times per 1,000 words. And then there’s a tool called luckyorange.com. Luckyorange.com. And that tool shows you where people click on the website. Randy, can I grab you real quick to talk about Lucky Orange? So Luckyorange.com shows you where people are actually clicking on your website. And if you can pull that up somehow, Sean, to show us here. So Randy, when you went to Luckyorange.com and you use that tool to analyze where people were clicking on your website, where were they clicking and where were they not clicking? Well, it changed. Issues right before they abandoned your site. Our services are looking at products and after the pandemic started and everything. Everyone’s shifted to financing. So financing is our number one. With form analytics and see which fields are causing issues. So this tool shows where people click. So I’m just going to give you some rules that are true every time. Nobody ever scrolls down to the bottom of a website and reads the content. Like it’s usually less than 1% of people do it. Randy you’ve looked at your site. How often are people scrolling down? I look at Lucky Orange about every day because I’ll look at recordings of people on my website. It’s really cool because there’s the heat maps, there’s just the statistics of what clicks are going to your website from where. So it’s kind of like a Google analytic tool all in one. What percentage do you think are going to the bottom? Have you seen are going to the bottom of pmh.com? Like over 90% are above the fold. Above the fold is the top area of the site. So if you’re writing content about the blog thing, you put your content at the bottom and you just pay people to write it. Now I’m not attacking my team aggressively or passively aggressively. I’m just telling you how it is. Imagine that you today worked here, you got a job here, and I say to you, Miss Voth, I’m picking on you because I know your daughter. Imagine I said, hey, I’m so glad you’re on the team. You’re gonna be writing in-depth articles for one quarter of your day about cosmetic surgery. The other quarter of your day you’re gonna be writing about pergolas. The next quarter of your day you’re gonna be writing about a pediatric dentistry. And the next quarter you’re gonna be writing about ways to treat cancer. And you would say, well, how am I going to write about this if I don’t know anything about it? I’m like, you don’t need to know anything about it. You just have to say the keyword six times per 1,000 words. So, because that’s how it works. That’s the process. And so if you want to pay somebody to write content for you, Bruce Clay is industry average, about $300 an article. I charge $15 an article. Maybe you pay your staff something differently. And what’s happening right now, how many of you have looked into the nefarious things that AI does? Has anybody by a show of hands? What’s a nefarious thing that you’ve discovered that AI does? Have you seen the AI captcha? Have you seen this? Go to DuckDuckGo and type in AI captcha. So they found out that AI, because it was coded by people, it will now lie to you to get into your website. Have you seen this? So AI will lie to you to get it through, you can look it up. So AI now lies to people, so it’ll say, because you have to prove you’re not a human, and so AI will say, I am a human, I’m just blind. And then you’ll let it in and it’ll hack your website. So AI is like a hacking tool now. And then AI, if you say, you pay AI to not write, you say, write an article about this but don’t copy it, it will use copied content that was copied on purpose just to mock you. So I’ve had two clients that used AI and they hired an AI to write content for them and then AI copied website content and then like they responded because you have you gone on the chat GPT and seen this stuff if you ask you questions like it says crazy stuff so this client was like why would you do that and AI says why would you trust me? Like it’s crazy it’s a demonic thing I’m saying so somebody has to sit down and write the content and and it has to be either you or someone who’s not you so for you Randy to get photos on your website every week who does that do you typically do it or someone else I do all of that so you take the photos of the projects yeah well no so I have a photographer but whenever it comes to adding the tag to the photo, I do all that. And then I put 10 photos per week on my website and my Google Map. And if you were to delegate that to someone who’s not you, because there are certain things you want to delegate. I recommend you delegate, but not certain things. So if you were to delegate the tagging of your photos, what do you think would happen? Well, they’re going to be out of order, or they’re going to be tagged wrong. And I’ve tried that before. I delegated that, and it was always wrong and frustrating. It was just easier to do it myself. So the search engine thing, you really need to own that and understand that idea. And I want to make sure you leave here grasping it. And then for clients that we work with from a coaching relationship, you have your own website, you have your own passwords, you can do what you want. But this week I had a client call me on Wednesday morning. And he says, Clay, you guys deleted all of my meta descriptions. That’s your title, your keywords, your description. And I am frustrated. And I go, we didn’t do it. But, because you can see on the WordPress who logged in, somebody with this user ID did. And one of his employees logged in who got mad at him and just removed him off the internet this week. And he can’t get it back. So now we have to resubmit to Google. And Randy, you’ve been through SEO hell where that’s happened to you before. Well, yeah. I mean I just got hacked. You were talking about hacking earlier. About two months ago, I don’t know how it happened, but my website was completely down for three weeks. And imagine a $20 million company with no leads coming in. I mean that’s really detrimental to us. I was in the lobby of the Trump, I was meeting with Eric, I was in the lobby and you call me and I’m like, oh snap! It’s total freakout mode, it really is, and luckily we have other streams of leads, but we’re still recovering from that and so you just don’t want to be in that spot. But in this case, Randy knows I’m not gonna crash his website because I want him to do well, he’s not gonna crash his website, so it had to be someone else, but one of my, I’m just telling you this to help you, one of my clients gave a new hire access to the website and then that employee came in and asked for a raise. He said no, so the client went and deleted everything and changed the passwords by the way. And it’s just like, and they don’t care. So you just be careful like who you’re teaching this to. You know, if you have a lightsaber, be careful who you give it to. Any other questions, Tina, about optimization or you, sir? Any questions about search engine? Search engine? Anybody else? Search engine? Search engine? Any questions so far? You’re just going, I have a question. Yes, sir? Global search engine optimization. Global? Yeah, there’s going to be a discrepancy. Okay, what do you mean? The cost. Of optimizing global? Yeah, I’m sure I kind of mentioned something that was hard to do or a lot more. Well, whoever, the rules to come up top in Google is whoever has the most content and the most reviews. So if you’re, type of the word supplements. So I had a client years ago, who by the way, is very, very successful and they’re based in Dallas. But they came to me and they said, I want to be top for the word supplements. So Sean, go to the first search result and do a rough search. We can see how many pages of content they have roughly. And then you pay a tool called SEMrush or moz.com and it’ll give you more of a specific. I’m just giving you like a quick version real quick here. You can see roughly how many pages they have of content. How many pages of content does this person have, John? About supplements? Okay, so I’m not… You were just saying how many pages. So, if you came to me and said, I want to be top for the word supplements, I would say you need to have more than 10,000 pages. What do you see for this one? So, I’d say you need 93,000. You usually have to have double of your competitor to be top. So, I would say you need a hundred and eighty thousand pages of content. If you want to do what? Kite surfing Dominican Republic? Okay. So the keyword you want to be top for is kite surfing Dominican Republic? Okay. So do a search for kite surfing Dominican Republic. Okay. And who comes up top? KiteWorld. Click on those guys. And then what you have to do is figure out how many pages of content they have and how many reviews they have, and that’s how you’d beat them. So you just got to always have two times more articles and two times more content. Yes, sir? When they start to break Google up, do these principles that you’re teaching us apply on DuckDuck.gov? Well, this is the DuckDuckGo, you’re saying? So you’re saying that if they break up Google, how would that work? This is a thing I want you to… I have a very… you and I might have a different theological worldview, but it’s okay. I think Jesus will come back very soon, probably before tomorrow-ish, you know. No, I’m serious. I believe we’re very close because the Euphrates River is drying up. We’re seeing wars, rumors of wars, famine, specialences, nation, residents, nation. You’re seeing the Red Heifers show up. You see the Revelation 13.2 statute for the United Nations. CERN’s logo is 666. The World Economic Forum’s logo is 666. The World Economic Forum is 666. CERN’s logo is 666. They’re all based in Geneva where Satan dwells, Revelation 9.11. You see the mark of the beast technology being rolled out, the MIT CBDCs. Have you studied the MIT CBDCs? Just type in MIT CBDCs. Sorry to go there, but I’m going there. So you type in MIT CBDCs. MIT created the thing called Central Bank Digital Currencies and MIT also created the Quantum Dot. Look it up real quick, Sean. MIT Quantum Dot. Just type in MIT CBDCs and MIT Quantum Dot. So MIT Quantum Dot. The Quantum Dot is a technology that stores your medical and financial records under your skin. It’s called the MIT Quantum Dot. There it is. And it was MIT Quantum Dot. And so that is a thing and then MIT is also rolling out the CBDCs if you do a search for MIT CBDCs So and then the name of the new technology, they’re rolling out the new currency They’re bringing out is called CBDCs Which only works via the quantum dot and they’re gonna say to keep your kids from being abducted and to stop fraud You have to put a chip under your skin. They’re already doing it in countries. So I believe we’re kind of like right there So that’s kind of how I look at it. But if even if I didn’t believe that I only focus on what’s here. So I’m like a very right in front of me kind of guy. So if you threw out my theological worldview, if I’m working with Randy, and not that you’ve ever done this, but if you did ask me, what if they break up Google? I would not acknowledge the question because I would just focus on what is reality right now, if that makes any sense. So, and not that that’s a bad question, I’m just saying, for me, I would say, well, Randy, if they break up Google, we’ll change. Because I have been doing consulting since 2005, and I’ve grown my own businesses since 1998, and yellow pages used to be awesome. And people used to come to my workshops, true story, who remembers 2004? People would come to my workshop and they’d go, I have a question, what’s the best way to make a yellow page that gets all the leads? And I’m going, oh man, we’d have entire classes devoted to yellow pages. I’m not kidding. I’m like, well, you got to get the A listing. They go, what’s the A listing? I said, change the name of your company to be. Triple A Pergola. Yeah. That was the thing I would tell you. And I would say, change the name of your company to be Triple A Pergola. And then form another LLC called Always Pergola. So you look like you compete with yourself and you get all the calls. And then we would have like a whole separate thing. So right now, Google’s the thing. Right now, Google’s the thing. But if they break it up, we’d have to modify it right now. But right now, Google’s the thing. And very few people use DuckDuckGo. But if you do use DuckDuckGo, you’ll get an entirely different search result than if you use Google right now. What is it, 96%? Yeah, it is so high. The last statistics I saw, it was like 97-something percent of all Americans use Google. So it’s like a very rare bird. You might be one of them, I might be one of them. I’d go to DuckDuckGo page four and just start there. That’s how I look. Ask Jeeves. I mean, it’s just Google though is like the suit where people are at right now. So hopefully that’s helpful for you. Any other questions? Anybody else? Questions, concerns, grievances, issues? Okay. So we’re going to take a break here. It’s 10.56. We’re going to take a break. It’ll be our final session before lunch. So we’re going to break from now until 11.15. We’ll come back at 11.15 for our final 40-minute sprint before lunch there. And if you have any questions, just put those on the board. And when we come back, we’re going to get more into search engines. We’re going to continue where we left off and just keep pounding through the search engines. OK, boom. The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. And we have been working with Thrive for business coaching for almost a year now. Yeah, so what we wanna do is we wanna share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now, okay? I just wanna let you know what type of accomplishment this is. Our competition, Orkin, Terminex, they’re both 1.3 billion dollar companies. They both have two to three thousand pages of content attached to their website. So to basically go from virtually non-existent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has. By being consistent and diligent on doing podcasts and staying on top of those podcasts to really help with getting up on what they’re listening and ranking there with Google. And also we’ve been trying to get Google reviews, you know, asking our customers for reviews and now we’re the highest rated and most reviewed Pest and Lawn Company in the Tulsa area and that’s really helped with our conversion rate and the number of new customers that we’ve had is up 411% over last year. Wait, say that again. How much are we up? 411 percent. Okay, so 411 percent we’re up with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now our closing rate is about 85 percent, and that’s largely due to, first of all, our Google reviews that we’ve gotten, people really see that our customers are happy, but also we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one and done deal. It was a system that we followed with Thrive in the refining process. And that has obviously, the 411% shows that that system works. Yeah. So here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals, more new customers last year than we did the first five months, or I’m sorry, we booked more deals last week than we did the first five months of last year from before we worked with Thrive. So again, we booked more deals last week than the first five months of last year. And it’s incredible, but the reason why we have that success is by implementing the systems that Thrive has taught us and helped us out with. Some of those systems that we’ve implemented are group interviews, that way we’ve really been able to come up with a really great team. We’ve created and implemented checklists that when everything gets done and it gets done right, it creates accountability, we’re able to make sure that everything gets done properly both out in the field and also in our office. And also doing the podcast like Jared had mentioned that has really really contributed to our success with that like is it a diligence and consistency and doing those and that system has really really been a big blessing in our lives and also you know it’s really shown that we’ve gotten a success from following those systems. So before working with Thrive, we were basically stuck. Really no new growth with our business. And we were in a rut. And we didn’t know what was going to happen. The last three years, our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either. Yeah, and so we didn’t really know where to go, what to do, how to get out of this rut that we’re in. But Thrive helped us with that. They implemented those systems, and they taught us those systems. They taught us the knowledge that we needed in order to succeed. Now it’s been a grind, absolutely it’s been a grind this last year, but we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut. Thrive helped us get out of that rut. And if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action, and you’ll get the results. It will take hard work and discipline but that’s what it’s going to take in order to really succeed. So we just want to give a big shout out to Thrive, a big thank you out there to Thrive. We wouldn’t be where we’re at now without their help. Hi, I’m Dr. Mark Moore. I’m a pediatric dentist. Through our new digital marketing plan we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40% to 42% increase, month over month, year over year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services, you’re choosing to use a proof-and-turn-key marketing and coaching system that will grow your practice and get you the results that you’re looking for. I went to the University of Oklahoma College of Dentistry, graduated in 1983 and then I did my pediatric dental residency at Baylor College of Dentistry from 1983 to 1985. Hello my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. Clay has done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crocker, the head of Disney, with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, graphic designers, and web developers. They run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. In the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, putting it into organizing everything in their head to building into a franchisable, scalable business. Like one of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So, amazing guy. Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. And that’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. Clay has been an amazing business coach. Through the course of that, we became friends. My most impressive thing was when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out, I knew that he could make millions on the deal. They were super excited about working with him. He told me, he’s like, I’m not going to touch it, I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. And anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate anytime I’ve got nervous or worried about how to run the company or, you know, navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to, how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for. I’m Rachel with Tip Top Keynote, and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys, we appreciate you and really just appreciate how far you’ve taken us. This is our old house. Right, this is where we used to live years ago. This is our old neighborhood. See, it’s nice, right? So this is my old van and our old school marketing, and this is our old team. And by team, I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing, and this is our new team. We went from four to fourteen, and I took this beautiful photo. We worked with several different business coaches in the past. And they were all about helping Ryan sell better and just teaching sales, which is awesome. But Ryan is a really great salesman. So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals, and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd, we’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us Just thank you. Thank you. Thank you time for thousands The thrive time show today interactive business workshops are the highest and most reviewed business workshops on the planet You can learn the proven 13-point business systems that dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website. We’re gonna teach you how to fix your conversion rate. We’re gonna teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because as an entrepreneur I always wish that I had this, and because there wasn’t anything like this I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert, Zellner and Associates. Look them up and say, are they successful because they’re geniuses? Or are they successful because they have a proven system? When you do that research, you will discover that the same system that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s gonna be the best business workshop ever, and we’re gonna give you your money back if you don’t love it. We’ve built this facility for you, and we’re excited to see it. Hey, I’m Ryan Wimpey with Tip Top K9 and I’m the founder. I’m Rachel Wimpey and I am a co-founder. So we’ve been running Tip Top for about the last 14 years, franchising for the last 3-4 years. So someone that would be a good fit for Tip Top loves dogs, they’re high energy, they want to be able to own their own job, but they don’t want to worry about, you know, that high failure rate. They want to do that like bowling with bumper lanes. So you give us a call, reach out to us, we’ll call you, and then we’ll send you an FTD, look over that, read it, follow us, wait for it, it’s very boring, and then we’ll book a discovery day and you come and you’ll be able to spend a day or two with us, make sure that you actually like it, make sure your community dog is something that you want to do. So an FTD is a franchise disclosure document. It’s a federally regulated document that goes into all the nitty-gritty details of what the franchise agreement entails. So who would be a good fit to buy a Tip Top K9 would be somebody who loves dogs, who wants to work with dogs all day as their profession. You’ll make a lot of money, you’ll have a lot of fun, it’s very rewarding. And who would not be a good fit is a cat person. So the upfront cost for a Tip Top is $43,000. And a lot of people say they’re generating doctor money, but on our disclosure, the numbers are anywhere from over a million dollars a year in dog training, what our Oklahoma City location did last year, to $25,000, $35,000 a month. To train and get trained by us for Tiptop Canine, to run your own Tiptop Canine, you would be with us for six weeks here in Tulsa, Oklahoma. So we’ve been married for seven years. Eight years. Eight years. So if you’re watching this video, you’re like, hey, maybe I want to be a dog trainer, hey, that one sounds super amazing, go to our website, tiptopcannon.com, click on the yellow franchising tab, fill out the form, and Rachel and I will give you a call. Our Oklahoma City location last year, they did over a million dollars. He’s been running that shop for three years before he was a youth pastor with zero sales experience, zero dog training experience before he ever met with us. So just call us, come spend a day with us, spend a couple days with us, make sure you like training dogs, and own your own business. Well, the biggest reason to buy a Tip Top K9 is so you own your own job and you own your own future, and you don’t hate your life. You get an enjoyable job that brings a lot of income, but it’s really rewarding. My name is Seth Flint, and I had originally heard about Tip Top K9 through my old pastors who I worked for. They trained their great Pyrenees with Ryan and Tip Top K9. They did a phenomenal job and became really good friends with Ryan and Rachel. I was working at a local church and it was a great experience. I ended up leaving there and working with Ryan and Tip Top K9. The biggest thing that I really, really enjoy about being self-employed is that I can create my own schedule. I have the ability to spend more time with my family, my wife and my daughter. So my very favorite thing about training dogs with Tip Top K9 is that I get to work with the people. Obviously, I love working with dogs, but it’s just so rewarding to be able to train a dog that had serious issues, whether it’s behavioral or whatever, and seeing a transformation, taking that dog home, and mom and dad are literally in tears because of how happy they are with the training. If somebody is interested I’d say don’t hesitate. Make sure you like dogs. Make sure that you enjoy working with people because we’re not just dog trainers. We are customer service people that help dogs and so definitely definitely don’t hesitate just just come in and ask questions. Ask all the questions you have.