Business Podcasts | How Clay Clark Coaches Bob Healey and the Grill Gun from a Startup to A Multi-Million Dollar Success Story + How to Turn Your Product Into a Successful Business
Learn More About Bob Healey the Grill Gun Success Story At: www.GrillBlazer.com
Learn More About the Grill Gun’s Guest Appearance On Dude Perfect HERE: Edit – https://www.youtube.com/watch?v=9X_nbT89X-c
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https://www.thrivetimeshow.com/business-conferences/
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Speaker 1:
Gentlemen, let me introduce you to the GrillGun. I would’ve greened that anyway. I need that.
Guga:
Welcome back to Sous Vide Everything, guys. As you can see, I have a new toy. Check it out. And I’m going to let you know everything there is to know about it. Check it out.
Bob Healey:
Hi, I’m Bob Healey. I’m the inventor of the GrillGun and the Su-VGun and I’m going to do a short video here today to show you how to properly connect them to the propane bottles.
Clay Clark:
All right, this is Clay Clark here, and what you just saw was my longtime client, Bob Healey’s company, the GrillGun, featured on the hit YouTube show called Dude Perfect. The question is, how does somebody go from a product idea like the GrillGun into a successful company? Well, there’s a lot of details that go into that, so I thought I would walk you through specifically what we did to help Bob Healey to grow from a startup to a successful company. I’m going to take just a few minutes to walk you through this.
And that’s what we do. People always ask me, “What do you do? How do you help clients?” This is specifically what we do and I’m going to walk you through the steps that we took so that way you, as a listener out there, if you want to become a business consulting client, you can know what we do for you and what we don’t do for you.
Step one is we had to define Bob’s goals. We had to define the goals. What are the goals? How many sales are you looking to do? So, define the financial goals. Step one. Step two, we had to determine how many GrillGuns need to be sold each week to achieve the financial goals. So, step one we had to figure out the financial goals. Step two, we had to determine how many GrillGuns need to be sold each week to achieve those goals. All right. Step two is we had to refine the branding. Step three, we had to create a world-class website. Now, someone could argue about what that means, but we wanted to make a website that wouldn’t be embarrassing. When we first met Bob, he didn’t have a website that looked good. He was a great guy, but his website wasn’t existent. And so, we had to build a website that looked good.
The next thing we had to do is we had to create an About Us video. We had to create an About Us. Well, what’s an about Us video? We had to create a video that talked about the company in a way that other people who are not Bob could understand. We had to create an About Us video. That’s really important. If you’re out there listening today, you want to have it About Us video, or a My Story video. Because you have to have a video that explains to people what your product or service does. Step five. This is for Bob what we had to do. We had to create world-class branding. Create world-class packaging. Well, what does that mean? World-class packaging.
So, step one, we had to define his goals. Step two, we had to determine how many GrillGuns need to be sold each week to achieve the financial goals. Step three, we had to create a world-class website. Step four, we had to create an About Us video, an Our Story video. Step number five, we had to create world-class packaging. Step number six, we had to create world-class… We had to do all these things. A world-class autoresponder email. What does it mean, world-class autoresponder email? Well, it’s when someone actually buys something, we want to have some kind of notification that goes to people when they buy something so that they know that the actual product was shipped. Step number seven we had to do, we had to create an online shopping cart. We had to create an online shopping cart for Bob Healey and his company, the GrillGun.
Now, after that we had to create a tracking sheet. What? We had to create a tracking sheet. Now, why would we have to create a tracking sheet? Well, a tracking sheet allows you as a client and us as a consulting company to point out that you are in fact doing well or you’re not doing well. We want to track the numbers. And so, when you create a tracking sheet, at first it’s not going to be very impressive because you’re seeing, well, we spent this much on advertising and we had this many clicks and we sold this many guns. And so, it cost us $19.40 cents per gun we sold. Then you see line four here. The next week we spent $232 on advertising, we had 41,000 impressions or people that viewed the website for the first time, or saw the ads, and we had 3,448 clicks, and we sold 31 GrillGuns for a total of $7.40 cents per gun. That’s what it cost us. It cost us $7.40 per GrillGun that we sold. Then the next step. We had to spend $236 the next week on ads. We had this many impressions, 39,114 impressions. We had 4,440 clicks, we sold 25 GrillGuns at a total of $9.44 per gun sold.
Well, over time you’ll start to see that the number of sales we’re doing goes up and up and up. We go from seven GrillGuns sold to 31 to 222 to 180 to 240, and you start to see real growth here. The question is, how do you go from selling seven guns… When I first met Bob, he was selling zero guns, by the way. And we got him to a point where he was selling hundreds of guns per week. How do you do that?
Step number nine. Great question, by the way. Step number nine, we had to create what I call core repeatable, actionable processes. We had to create the core repeatable… And this is the part that I love that most people don’t like. I love this. Most people don’t like this. We had to create the core repeatable, actionable processes that are needed to achieve success. What? We had to create the core repeatable, actionable processes that are needed to create success. We had to do this.
So, what are the steps he had to take every week? Well one, we had to reach out to our Dream 100 list. We had to reach out to our Dream 100 list. Someone says, what’s the Dream 100 list? I’ll come back to that. Next, we had to gather objective Google reviews from actual buyers. Then we had to gather video reviews from actual buyers. Then finally we had to track sales and track customer service feedback. This became our thing we did every week. So, every week we’re reaching out to our Dream 100 list. Every week we’re gathering objective reviews from our actual buyers. Every week we’re gathering video reviews from actual buyers. Every week we’re tracking sales, and every week we’re tracking the customer service feedback. Now, there’s a lot of other details that went into this. I’m just trying to give you an idea of what we did to help Bob.
What we did is we started reaching out via the Dream 100. We made a list of all the top influencers in the world that we thought would be likely to enjoy his product. We reached out and we called these people, we emailed these people. We reached out primarily via email and calling, because some of these personalities, some of these big YouTube channels, they’ll have a way to get in touch with them. Sometimes it’s harder to find those people, but we reached out to them consistently and this was one of the first people to respond to the email we sent him. We said, “Mr. T-Roy Cooks, we love your show and we wanted to give you a free GrillGun. We wanted to give you a free GrillGun so that way you could experience what the GrillGun is like. The GrillGun is a way to cook your food, it’s a way to sear steaks, it’s a way to quickly light a charcoal grill, and we wanted to send you a free one to see what your thoughts would be.” So, watch what happened here. Here we go, folks.
Troy:
Appreciate you joining us today. I’m going to show you a brand new device to help you out on your grills.
Clay Clark:
And this particular commercial or feature took the GrillGun from good sales to really good sales. Now, did this person reach out to us? No. Was Bob doing any sales before he met him? No. Did Bob have a great product idea before he met us? Yes. But to go from the idea to a profitable business requires the execution and the implementation of proven processes and systems, and that’s what I do. That’s what we do. That’s what I do. How do you go from an idea to a super successful implementation of the idea? This is how we do it. So we reach out to him-
Troy:
Our GrillGun right here-
Clay Clark:
Here we go.
Troy:
… is mobile. It operates off a one-pound tank, or it comes with a hose you can attach to your 20-pound tank if you desire. I like this mobile setup best. Just a little one-pound tank, turn the valve on top here, pull the trigger, you got fire. All right? You can adjust the flame here. I ain’t turning it up all the away. Or if you need an immediate kick, on the handle right here is another valve. How about that?
Clay Clark:
So he features-
Troy:
This thing is so mobile, feels balanced.
Clay Clark:
He featured the product, he talked about it to his audience, and guess what? Sales increased. What did we do next? Guess what we did? We continually, without emotion, without getting all worked up, no one’s crying; we continued to reach out to other restaurants, other influencers, other media influencers, other people with massive YouTube channels, other grilling experts, other people with big channels. We reached out to this guy, Sous Vide everything. Watch this.
Now again, before we met Bob, he had a great product. It was called the GrillBlazer, the GrillGun. It was patented, it was ready to go. No sales. I remember Bob coming in with showing us the demo of the product and there was no sales. A great product, but no sales. So, how do we help somebody grow? This is specifically what we do.
Guga:
Welcome back to Sous Vide Everything, guys. As you can see, I have a new toy. Check it out. And I’m going to let you know-
Clay Clark:
And we just keep doing this over and over and over. So what did we do? One, we defined the financial goals. Step two, we determined how many GrillGuns needed to be sold each week to achieve the financial goals. Step three, we had to create a world-class website, which we do for our clients. Step four, we had to create an About Us video, or an Our Story video. Five, we had to create world-class packaging. Six, we had to create a world-class autoresponder email. Seven, we had to create an online shopping cart. Eight, we had to create a tracking sheet. Nine, we had to create the core repeatable, actionable processes that are needed to create success.
So one, we had to commit that every week we’re going to reach out to that Dream 100 list, and that’s what we did. And we helped Bob to go from a startup to a very successful company. Step two, we had to gather objective Google reviews from the actual buyers. Step three, we had to gather video reviews from the actual buyers. Step four, we had to track the sales. Step five, we had to track the customer service feedback.
Now, step six, we had to launch and we had to track the online advertisement. We had to track the online advertisement. And again, most people who have a big product idea or have a business or a skillset, maybe you’re good at building cabinets or building houses or maintaining vehicles, if you don’t know how to do these skill sets, it becomes a digital divide that keeps you from achieving your ultimate success. Everything you see here on grillblazer.com, that’s what we helped Bob to do. Although it is exciting and people want to celebrate the success of Bob’s GrillBlazer being featured on Dude Perfect, I don’t know that a lot of people know the behind the scenes, all the work that went into getting Bob’s product from an idea into super success.
I can just say, working with Bob, over time you started seeing we were doing 26,000 of sales, $40,000 of sales, $42,000 of sales. As you’re growing and growing and growing, then we had to install an call recording system. We had to install a call recording system. Why? For quality control. I have a company that I actually like called clarityvoice.com. It’s called clarityvoice.com. You can use whoever you want to use, but that’s who I like, and we had to record calls to make sure that the customer service team was doing a good job. We had to do that. We had to install the call recording system for quality control. And then we have to listen to the customer feedback and continue to improve that experience.
Then we created a post-purchase wow system. There’s a lot of details into that, but the idea was, if you bought a product, are you going to be wowed after you bought it? I mean, imagine you bought a product online and you received a call from the customer service team to make sure that you were happy. We had to do that. We had to create direction, a directions manual, an instructions manual that made a lot of sense. Because people receive this new product, it’s kind of like a flame-thrower. Some people struggled to figure out how to use the product properly. And so, these are the details we had to do. There’s a lot of details there.
Then we had to create a Google Map for the business. Now why do we have to create a Google Map for the business? We had to create a Google Map for the business because whenever you have a product or service, guess what? Most people will go onto Google and they’re going to type in GrillGun and they’re going to read reviews. They’re going to look for reviews and read reviews. And so, if you don’t have reviews, people are going to then just be unsettled as to whether it’s a good purchase or not. We had to help Bob get those reviews. How do you get reviews? Well, what we did is we invited Bob to bring his GrillBlazer product to our conferences and then we let people, our conference attendees, try out the GrillBlazer to see if they liked it so they could give him a review. What did we do? We invited Bob to bring his product to our in-person workshops so that our attendees could review the actual product themselves and give Bob product feedback. Here’s Tim, a former consultant with us here.
Tim Redman:
This is Tim Redman and I’m from Tulsa, Oklahoma. I love the GrillGun. This thing is so easy and it’s so powerful. I’m-
Clay Clark:
This is what we did. We had to get Bob reviews, and he didn’t know a lot of people that would give him reviews. So we-
Clay Staires:
My name is Clay Staires. I’m from Skiatook, Oklahoma.
Clay Clark:
We brought Bob’s product to one of our Thrive… Actually, many of our conferences, and we let the attendees at our events buy a GrillGun at a deeply reduced price. And remember, this guy had never sold any products at all, and we helped him to go from a complete startup into a very successful company. How we get those video reviews? We brought him to one of our in-person workshops, we encouraged him to sell his products at a deep discount, and then to let people give him feedback. Here’s Clay Staires giving him feedback.
Clay Staires:
It makes me feel good. Well, I just lit up a chiminea in about a minute using. Look real good. I have just recently bought not a GrillGun, but a little starter from the store. It’s the only one I could find. The guy said at True Value, I guess I can probably say that, he said, “Yeah, it’s best one we got,” and it’s dinky and it doesn’t work.
Clay Clark:
Then we had to help Bob create all these FAQ videos. Because over time, more and more people began asking the same questions over and over. How do I properly use my GrillGun? How do I set it up? How do I clean it? How do I store it? And so, we got with Bob and each week we would record these FAQ videos.
Bob Healey:
Hi, I’m Bob Healey. I’m the inventor of the GrillGun and the Su-VGun, and I’m going to do a short video here today to show you how to properly connect them to the propane bottles and have them work correctly.
Clay Clark:
We had to record these. Now, this is not an event, this was a process. Every week we began creating… we create the FAQ, or frequently asked questions, videos. But this is a process that we took him through over time. So again, we went from a brand new startup where he’d never sold any GrillGuns at all, into a ultra successful company. We want to help you do that too, so let me walk you through how we do that. If you want us to help you, what you want to do is you want to go to ThriveTimeShow.com, and we have workshops that we do every two months. As workshops you can… It’s $250 or you can pay whatever price you want to pay. So $250 or whatever price you want to pay. And since 2005, I’ve been hosting workshops.
These two-day interactive workshops, we’re going to teach you everything you need to know to start or grow a successful company. Marketing, branding, sales, search engine optimization, web development. And our events, they offer practical, step-by-step business training, hands-on business conferences. They’re two days. They’re interactive. We teach you all the systems. There’s no upselling and you’re not going to be hardcore sold at the end of the event. We’re not going to push you into buying some magic money program. What we do have available, if people want ongoing consulting, we do offer business consulting.
Now, how does that work? Since 2005, I’ve been consulting businesses, and since 2006 I’ve been providing graphic design, search engine optimization, branding, threat media, photography, videography; all of the work needed to implement and to grow a successful company. What we do is we charge people $1,700 a month, 1700, $1,700 a month on a month to month basis to help them grow their successful company.
And what’s awesome about it is that we start it off with a free 13-point assessment to see if it’s a good fit. And then if it is a good fit and we like you, you like us, it’s a good fit, I actually go over the plan with you in the meeting. On that first call we actually go over the plan so you’ll know exactly what the plan is. And then, for someone like Bob, I mean, he’d been working on this idea for years and his accountant kept referring him to me and people in Tulsa kept referring him to me, and he kept finding me on shows and he was saying, “All paths lead back to you. Man, you must have like a Midas touch. What is your skillset?” He actually listened to us daily on a talk radio show as well. It’s not that I’m a genius, I just know the proven systems needed to start and grow a successful company.
I’ve been self-employed since I was 16 years old. I know how to start and grow a successful company. That’s what Dr. Robert Zelner and I have done. Between he and I, there’s the state’s top largest… one of the state’s largest and most successful optometry clinics, one of the most successful men’s grooming establishments. I’m involved in a dog training brand called Tiptop Canine, started by Rachel and Ryan Wimpy. I’m involved in a marketing company. I’m involved in an outdoor living company. We’re involved in an auto auction. I mean, I go on and on listing all the businesses. But I’m telling you right now, you have the capacity and the tenacity needed to achieve massive success. You can become the next super success story. But to quote Napoleon Hill, “The time will never be just right. You must act now.” If you want to become the next super success story, you want to become the next Bob Healey, you can do it.
Then now, on part two of today’s show, I’m going to play some more audio so you can discover that Bob Healey is in fact a real person and that we did really in fact help him grow his multimillion-dollar company. My name’s Clay Clark reminding you that you smell terrific.
On today’s show we find ourselves at the intersection in entrepreneurship as we interview the founder of the GrillGun product, Mr. Bob Healey. This engineer of over 30 years has invented a product that combines the look of a gun and that shoots fire, so that you can light your charcoal grill within just 60 seconds. But before we talk about Bob and his beautiful, glorious GrillGun, let’s talk about the products that I’ve almost invented. Let’s talk about the products that you’ve almost invented. Let’s talk about the ideas we’ve all had that we have not acted upon.
Jason, I couldn’t sleep all last night. I had this awesome idea.
Jason:
Oh no.
Clay Clark:
Check it out. This idea’s going to change the world. Are you familiar with babies?
Jason:
I used to be one.
Clay Clark:
Okay. So, babies spend all their time doing what?
Jason:
Crying, eating, pooping?
Clay Clark:
Crawling!
Jason:
Ah.
Clay Clark:
They crawl, right?
Jason:
Yes.
Clay Clark:
So what if we converted their onesie… You know how they wear one thing?
Jason:
Oh yeah.
Clay Clark:
The onesie where it’s like the top and the bottom.
Jason:
Yeah, it’s like a baby sock.
Clay Clark:
What if we turn that into a mop? So it could be called the baby mop. So your baby’s mopping the floor-
Jason:
And they just clean as it go… Oh.
Clay Clark:
Yes!
Jason:
That’s probably the worst idea I’ve ever heard in my life.
Clay Clark:
What? I thought deeply about that for several minutes. That idea was going to be my path to financial freedom and riches. Okay. Okay, fine. You want to rain on my parade? I have another idea. I thought about this last Tuesday. It’s incredible. Men like to do what? They get kind of older, they have some success, they’re looking to relax. They want to-
Jason:
Get a prostate exam.
Clay Clark:
18 holes.
Jason:
Well, that’s out.
Clay Clark:
They want to go-
Jason:
Golf.
Clay Clark:
Right! And guys often have to go to the bathroom, and when guys go to the bathroom, typically they do what? When they’re going to the bathroom, they’re looking for a magazine.
Jason:
Right, they read.
Clay Clark:
They read now. But what if they invested the time they normally spent reading and spent that time perfecting their putting game? Jason, it’s so easy. We could just take the floor around the toilet and turn that into a putting green.
Jason:
No.
Clay Clark:
No one’s thought of this.
Jason:
Yeah, because it’s a bad idea.
Clay Clark:
You could practice putting while pooping.
Jason:
That is the worst.
Clay Clark:
It’s the poop-
Jason:
Please stop.
Clay Clark:
… poop putt. The poop putt.
Jason:
Yeah?
Clay Clark:
That’s it!
Jason:
Oh yeah?
Clay Clark:
The poop putt.
Jason:
Well hey, this idea is special, because it is in fact the worst idea that anybody has ever had.
Speaker 9:
What you just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought. Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul.
Speaker 10:
Some shows don’t need a celebrity narrator to introduce the show. But this show does. Two men, eight kids, co-created by two different women. 13 multimillion-dollar businesses. Ladies and gentlemen, welcome to the Thrive Time Show.
Clay Clark:
Yes, yes, yes and yes. Thrive Nation, welcome back to another exciting edition of the Thrive Time Show on your radio and podcast downloading. Dr. Z, today’s show guest deserves some cowbell.
Dr. Zelner:
Oh, and he got four yeses too. I know when you fire off a show with four yeses, you are fired up and ready to go.
Clay Clark:
Now Z, I wanted to allow this listener to be introduced with kind of subtle hype intro.
Dr. Zelner:
Yes, okay.
Clay Clark:
So I brought my megaphone with me, and so we’ll go ahead and tee it up here. Let me get this ready here. Here we go. Here we go.
Dr. Zelner:
Okay, here we go.
Clay Clark:
All right, Thrive Nation. On today’s show we have the inventor of the GrillGun, Mr. Bob Healey, an engineer with over 30 years of experience. He’s the founder of this great new product. Bob, welcome onto the show. How are you? Wow-
Bob Healey:
Oh, I’m just fine, Clay. Thank you. Thank you both, Dr. Z and Clay, for having me on today.
Clay Clark:
Well, tell the listeners out there who are not familiar with the GrillGun… I think anybody out there, if you’ve ever wanted to be an inventor, it’s a tough road to go down, Z. It’s a tough road. And all the listeners right now, if you’ll go to grillblazer.com, that’s grillblazer.com, you can see this product. You can check it out while he’s talking. You can look at it and marinate on it and see it. Talk to us about this GrillGun, and when did you first get the idea to make the GrillGun?
Bob Healey:
Oh. Well, the GrillGun is a high-powered torch. It’s designed to be able to conveniently light charcoal grill in just minutes rather than tens of minutes or half an hour at a time or something like that. It’s really not even a tool or a type of tool that people have been or could be familiar with, because it’s entirely new, both in its purpose and in its appearance. What you do with the GrillGun is you use it to light a charcoal grill, and it’s designed to fit in your hand comfortably and use safely while you actually light the charcoal. Almost instantly warm up your grill, sterilize the grates, start cooking over your charcoal, or your smoker, your wood smoker, offset smoker, in just minutes. The whole notion of lighting a charcoal grill pretty much instantly is not something that people have done.
I know there are a lot of YouTube guys that are out there and people like me who sort of… we really like the idea of starting a charcoal real fast and not having to use lighter fluid or wade around on a charcoal chimney or any of the other things that are done for it. When you light a charcoal with a 400,000 BTU torch, you’re basically setting that charcoal on fire and you’re cooking off all the debris that’s on the grills, and at the same time you’re bringing the whole grill up to temperature. Basically you’re doing it in just… When I go grilling, I’m cooking in two or three minutes after I start the process, and it’s a year round activity.
Clay Clark:
And Bob, you’re feeling like a man.
Dr. Zelner:
Yeah.
Clay Clark:
You feel like a man.
Dr. Zelner:
You got Rambo of the grill.
Clay Clark:
I mean, come on now. You just feel like a man. It’s a man gun.
Bob Healey:
Well yeah. It’s pretty amazing watching people, their reaction to it, because it just does hit that Y-chromosome pretty hard. You’re feeling like a man. You’re out there in 25 degrees, you like to grill. You can run back in the house where it’s warm, but it doesn’t matter. You can grill year round. It doesn’t have to be an outdoor summertime activity, even though that’s how a lot of people like looking at it.
Clay Clark:
Now, my understanding is… So, we have a GrillGun here. This thing can help our listeners light their charcoal grill in 60 seconds, and it’s fun, Z. Z, it’s fun. It is fun.
Dr. Zelner:
Oh, it is fun.
Clay Clark:
But what does it look like, the GrillGun? I mean, I’ve seen some pretty… Z, I don’t know the technical term for it, but I’ve seen some pretty weak versions of what Bob is creating. I’ve seen people who’ve tried to create a grill torch, but it’s kind of like…
Dr. Zelner:
Try again.
Clay Clark:
Some of these products have the class and quality of the Chinese finger locks, the paper locks.
Dr. Zelner:
Oh, don’t kid yourself. That’s a very-
Clay Clark:
So talk to me about it. what does it look like? What does it feel like? Does this feel like a man gun, or does it feel like a…
Bob Healey:
I think one person who actually reviewed it said he felt like he had seen Prometheus for the first time. It was so intense, the feeling of looking at a torch that looks like a pistol, like a .45 or a Glock or something like that. A semiautomatic, slid-action pistol that has a long bell on it. It’s about 22 inches long in order to get the barrel away from you so that you can use it without burning yourself. But it looks like a gun, it feels like a gun. It shoots fire. You hold onto it. It fits nicely in your hand, it’s well balanced, and you use it to really just basically flood the grill with the heat that you need in order to bring it up to the temperature you want to cook in just under a minute.
Clay Clark:
Now Z, I want to get into the businessy kind of things. This is a business show.
Dr. Zelner:
It technically is a business show. It’s business time.
Clay Clark:
It’s business school without the BS.
Dr. Zelner:
Come on now.
Clay Clark:
So Bob, you made the product. Z, that’s step one. You got to have your product.
Dr. Zelner:
That helps.
Clay Clark:
So step one, you have the product. It’s a product idea. Step one. Step two, nobody… Z, I’m talking about almost nobody-
Dr. Zelner:
Nobody.
Clay Clark:
… ever goes to step two, and that is make a prototype.
Dr. Zelner:
Oh, prototype.
Clay Clark:
Check. He’s got the P, he has the prototype. He got the idea, he’s got the prototype.
Dr. Zelner:
Yes.
Clay Clark:
Step three, we got to try to sell something.
Dr. Zelner:
You got to sell it, baby.
Clay Clark:
Sell something. Sell something-
Dr. Zelner:
For more than you make it.
Clay Clark:
Sell something.
Dr. Zelner:
That’s the key.
Clay Clark:
So I want to ask you this: if someone wants to buy this thing, can they buy it? What’s been your road like of seeing if someone wants to buy it? Because I know you did a demo at the Thrive Time Show conference for our attendees.
Dr. Zelner:
Oh yeah.
Clay Clark:
And I think about one third of the people in attendance… I could be wrong, but I think about a third of the people in attendance said, “I definitely want to buy one of these right now.” How can the listeners get ahold of this? How can they buy one? Tell us about selling something.
Bob Healey:
Okay. The process of putting this out on the market is… When you’re trying to bootstrap something up from the bottom without having venture capital or something like that step in and say, “Here, you need this money. Let’s go for it,” you actually have to determine whether or not people want what you have, what they’re willing to pay for what you’ve got, and then how are you going to get it made. And so, I had to figure out… First off, you can get a torch today if you go down to a hardware store. You can buy one and it’s long and it’s got a long hose and it goes to a 20-pound tank and you can look like the dork like I have done for the last 10 years standing back and flaming up my charcoal grill. If you want to do that, knock yourself out. Go ahead and do it. Like I said, I’ve been doing that for a long time and I decided to make something that really did the job right.
And so, it’s the same sort of technology in that you’re putting intense fire on a grill, but how do you make that into something that people want? And how do you get it in front of them? If your listeners have gone to grillblazer.com, they’re already taking a look at this. They can see what it looks like, but they can’t hold it in their hand.
Clay Clark:
Why?
Bob Healey:
And what they can… The reason they can’t hold it in their hand is because it’s on a computer screen and they need to order one in order to get one. But in order to do that, I am… That’s the hardest part about launching this endeavor, is where are you going to come up with the capital to make it happen?
I decided to go the crowdfunding route. And so, what I’m asking people to do is to go to the website and entertain themselves, figure out if this is for them. And if it’s not, move along. But if it is for them, then take it on good faith that what I’m doing in crowdfunding is I’m using that tool, that whole platform… There are a couple of them out there. I’m looking right now pretty hard at Kickstarter. But you use that platform to allow people to come out and say, “I want one. I’ll back you. And when you make them, you send them to me.” And so, the process is pretty straightforward. You basically are pre-selling them. You say, “I’m going to make them. If I hit the minimum threshold that I need to have in order to be able to have the finances to make it work, then I can build them.”
That’s really my business. I’ve done this all my life. I’ve made things. It’s the easy part for me. It’s my wheelhouse to create a product and figure out how to build it and how to make it a high quality product. But the new part, my new venture really, is being out on the sales edge and on the financing edge. How are you going to fund it and how are you going to turn it into a business that everybody wants to get behind? In order for them to get their hands on one right now, they really can’t. I’ve got a dozen of them that I’ve made that are prototypes. I’ve sent them out, people have used them. They kind of rotate around in a pool of GrillGuns that can be used for the purpose of promotion.
But it’s a four to six-month process to actually get them in your hands. And so, if I were to… For instance, today with this podcast, with your audience, if enough people actually went out there and said, “I want to do this. I want one of those things,” and they simply said in my little Get Yours Now Page on the website, if they were to say, “I want to support this. I want to do this,” then before Christmas, even before Thanksgiving, they could be in production and in your hands. That’s the beauty of crowdfunding and the direction that I’m taking it here, is that I can launch it. I can have it in people’s hands and we can be going down the road.
Clay Clark:
Bob, for the listeners out there who maybe are pondering, they’re going, “Is this guy delusional? Is this guy crazy?” You are a man with an engineering background. How many years have you been an engineer?
Bob Healey:
Let’s see. I’m going to give away my age here, but it’s been almost 40 years.
Clay Clark:
So, how many of these people do you need out there right now to say, “I want to buy one,” before we can get this thing in the hands of America?
Bob Healey:
Well, the way crowdfunding works is you actually set your deadline, your minimum that you absolutely have to have. I absolutely have to have 1,400 people, that’s 1400, say, “I want to have one.” And I’m a 10th of the way there after having just a few weeks of just doing advertisement on Google and Facebook. The whole Kickstarter community is bigger than that, so it seems like a real doable number. And if people were to actually just believe that it will happen, if they like it well enough and they say, “Yeah, I’ll support you,” then what’ll happen is, when I see that I actually have people up over that number, then I’m going to just email everybody. You’d want to put in your email and your text number and then I’ll just do a broadcast to everybody saying, “The Kickstarter website’s up, it’s live. Go fund it.” And soon as I see that that actually is happening, it’s funded, then I can actually start the manufacturing process going.
Dr. Zelner:
Bob, what made you come up with the GrillGun? What were you thinking? Did you fall and hit your head?
Clay Clark:
On the toilet seat.
Dr. Zelner:
Yeah. Did you have a bad accident as a kid from a burn? I mean, is there something-
Clay Clark:
This yogurt is curdled.
Dr. Zelner:
That’s gross.
Clay Clark:
I feel sick. Oh my God, I just drew with my vomit. It’s the GrillBlazer.
Dr. Zelner:
How does that happen? Did you have a dream and this mythical GrillGun came to you in the dream and said, “Make me. Make me”? What happened?
Bob Healey:
All of the above. It was…
Clay Clark:
I was outside talking to a horse. This is what he said to do.
Bob Healey:
Like I’ve been saying, I’ve been doing this for a long time and putting up with buying torches that… A weed torch, a torch that puts out that kind of heat, 400,000 and up BTU, it’s going to burn up fairly quickly. So I’ve gone through several of them over the last decade and I thought, “Nobody does this.” And people come over and they watch me grill. I grill every single week, or smoke something. And so, lots of friends and stuff are used to coming over and they hear the roar of the jet engine as I like to grill and start cooking things in just a minute or two. And they think it’s really funny and really cool, but they don’t see themselves with this giant, long torch hosing down a grill.
It was a year ago in December, December 2018, that I was out there grilling and I thought, “I’m either going to put up with this nonsense for the rest of my life or I’m going to do something about it.” So I just said, “I got to…” I didn’t know what a GrillGun was. I hadn’t ever seen one before. I thought, “Well, something is better than this and, what is it going to be?” And so, I went to some friends and my family. I got sons-in-law and sons that are opinionated and I like their opinions. I basically started asking them questions and formed a list of what it would need to have, and then I got busy modeling it.
So that was December and it’s probably in February everybody said, “Oh, you’re onto something here.” And then by May I had it… I mean, a year ago May, so not quite a year ago, I actually had prototypes in my hand. I then started going down the other channels of, okay, how do I build this? How do I get this cost effective so that I can make it and people can buy it for a reasonable price? Utmost important was the quality of it. I’ve designed this to where I’m going to be proud to use every single GrillGun that I have for years, not for once or twice or for half a season before it burns up.
So, it was just a process of saying, “I don’t know what it is that’s going to make my life better, but I know when I see it I’m going to like it.” And so again, if you’re on the website, or your listeners have listened to and gone to the website, they know what I’m talking about here. It’s pretty appealing design and it’s really durable. Really well designed.
Dr. Zelner:
So Bob, you’re basically a big pyro. I mean, that’s really what it boils down to. I mean, you’re a big pyro.
Bob Healey:
Well, I’m not as much a pyro as the people that want it. I mean, I’ve heard a lot of people say this is… all kinds of stories about how I’ve been been a pyro my whole life and that sort of thing. Not me, but I can appreciate that there are people that like fire a whole lot.
Clay Clark:
Now, let’s talk about this GrillGun. Let’s get into the rough questions now. The rough ones.
Dr. Zelner:
The tough ones.
Bob Healey:
All right.
Clay Clark:
Will this blow up? If I turn it on… What are the chances I turn it on… What are the chances I incinerate myself?
Bob Healey:
Well, pretty small. I mean, you have to be deliberate wanting to do that, because what you’re working with is propane gas. And propane gas is explosive, so you could do things that I warn you not to do. You could turn on the GrillGun inside the house and just let it run like that for a while and then say, “Okay, I think I got enough propane in the air,” and then light it. I wouldn’t advise that.
Clay Clark:
That’s not a best practice move.
Dr. Zelner:
That’s not a top three thing to do.
Clay Clark:
Not on the top three.
Bob Healey:
No. The real problem in trying to design and sell something like this where you’re handling that much heat, I’m dealing with the same sort of thing that every torch manufacturer out there has. You’ve got to build something that’s safe and then you have to warn people about how to use it. Because the nuts and bolts of it is you have a propane source, a small one-pound can, or you can tie it into a 20-pound bottle, and you’ve got to screw that onto the bottom of the GrillGun. And now you’ve pressurized the GrillGun and that affords the opportunity for the gas to come out the bell. When the gas comes out the bell, you want to light it when it comes out so that you’re not just expelling propane in the air, which is explosive. Because if you burn it while it’s coming out the bell, you don’t have any danger.
And there’s nothing about the gun itself or the design itself where it’s going to pocket enough propane to explode on its own. It couldn’t do that. But what it could do is you could vent it into an environment where the gas is itself explosive. But this is not new. The GrillGun itself is some really innovative new technology. But the notion of taking gas out of a gas container, propane gas out of a bottle and lighting it on fire, is tried and true for decades. So, I’m not doing anything there that’s in any way dangerous that would create a problem for anybody to operate one.
Clay Clark:
Z, I’m now going to ask Bob to really tough questions.
Dr. Zelner:
Are you going deep? You going deep, deep?
Clay Clark:
As you’re building the GrillGun, which you can learn more about at the grillblazer.com. It’s grillblazer.com. Z, that’s grillblazer.com. And for all the listeners out there who are going onto the website right now, they’re looking at it, what’s been the toughest part of trying to take your idea that you are, and I mean this in a nice way… You are passionate, in a way, about this product that doesn’t make sense to most people. Z, most people like to grill.
Dr. Zelner:
Oh yeah.
Clay Clark:
And most people want to light the grill in 60 seconds. But most people aren’t willing to invest this kind of money and time into coming up with a solution. Bob, as you’ve been trying to provide the world’s best grilling tool possible, what has been the most challenging part of doing this?
Bob Healey:
Really everything except for designing it and setting up the manufacturing. I mean, it’s hard to actually pin that down to one thing, but getting in front of people who can help influence, our charcoal influencers, and getting them to pay attention and helping me promote this notion. It’s basically… You can have the best tool of anything, whatever you want, and if nobody knows about it, you’re just sitting there holding them. I could make 5,000 GrillGuns and put them out in my garage and then next year I still have 5,000 GrillGuns out there. It really is trying to get an audience that wants to buy them. And so, it wouldn’t make any sense for me to just get excited… 1,400 people excited to buy one and then launch my Kickstarter campaign and then crickets. Nobody wants any. It’s the whole aspect of marketing and sales. That’s the hard part. Because everything else is pretty straightforward.
Clay Clark:
Z, you’ve told me for years I’m one of the best tools that the world has not heard of yet. Now I know what you mean by that.
Dr. Zelner:
I have. And I promise you, Bob, if you put 5,000 of those in your garage, you’re going to end up with 4,999, because I’m going to come over and snipe one of them. So maybe you have it.
Clay Clark:
Z, what tough questions do you have for Bob about the process? Because there’s so many listeners out there who want to be an inventor. They want to launch a product. He’s done step one. He had the idea. Step two though, he made the prototype. Step three, he’s got to try to sell it. As he’s in that pre-selling phase.. And it’s a weird deal, because you got to sell enough to get the money needed to produce a lot. Z, what rude question do you have for Bob? What strong advice did you have for Bob? What do you got there?
Dr. Zelner:
How much money do you need right now?
Bob Healey:
I need $100,000, and if you want to write me a check, Z, I will drive into town.
Dr. Zelner:
What are you willing to give up for $100,000? I mean, like a kidney?
Bob Healey:
Well, obviously I’m willing to give up whatever it would take in the form of a loan, and I would also be willing to negotiate on a piece of the equity in the company for whatever the investor thinks that it’s worth. That’s always a negotiation point.
Dr. Zelner:
Yeah, there’s hundred thousands, tens of thousands of people going to be listening to this podcast, i.e. radio show, and somewhere someone’s going to get on there and look at grillblazer.com, which I have been looking at now for the entirety of the podcast been looking at it and remembering my experience with the GrillBlazer-
Clay Clark:
It’s a cool product.
Dr. Zelner:
It is a cool product.
Clay Clark:
It’s cool.
Dr. Zelner:
And sitting out there thinking, “There’s probably somebody out there that does this. They got their money in a savings account drawing nothing. Maybe they got a few thousands in the stock market-
Clay Clark:
And they’re willing to put 100,000 on 10 different businesses and hopefully one hits.
Dr. Zelner:
And hopefully one hits. And they go to the website, they go, “Hm. Okay.”
Clay Clark:
How much?
Dr. Zelner:
Yeah.
Clay Clark:
What do I get for 100,000?
Dr. Zelner:
So, how does somebody contact you? What’s the best way to contact you? Somebody’s listening out there going, “You know what, I may want to…” It depends on the equity piece you give up. Depends on a lot of things, but still, that’s negotiable. We don’t want to go into that right now on the air. But how does somebody contact you and start that process?
Bob Healey:
Well, the most direct way that’ll get to me is [email protected]. If you don’t know anything about the internet and you don’t have email and you do have a rotary dial phone, then you could dial 918 960 9690.
Dr. Zelner:
What’s that number again?
Bob Healey:
918 960 9690. I think I might have said that wrong the first time.
Dr. Zelner:
No, you said it right.
Bob Healey:
918 960 9690.
Dr. Zelner:
Yeah. It’s on your website.
Clay Clark:
Now Bob, as we wrap up today’s show, what final question do you have for Dr. Zelner? Dr. Zelner is a… Z, you’re a guy that people Shark Tank you all the time. They’re always wanting to pick your brain for business tips. Z, is it okay if he asks you any question?
Dr. Zelner:
Absolutely.
Clay Clark:
Okay Bob, what question do you have for Dr. Z as we wrap up today’s show?
Bob Healey:
Do you, Dr. Z, have an impression… Just having seen the GrillGun and you’ve seen people’s reaction to it. Do you think that this is something that is a thing that is going to go?
Dr. Zelner:
Okay, first of all, I do have an impression. I do. I do Forrest Gump fairly well. That’s my boat Jenny.
Clay Clark:
Jenny.
Dr. Zelner:
Jenny. I was just running.
Clay Clark:
Just running. We were like peas and carrots.
Dr. Zelner:
I got a couple of impressions that I do, number one. On sidebar. You probably don’t want to hear all of them today, but…
Clay Clark:
That was a good one though.
Dr. Zelner:
Thank you. Thank you, Clay.
Clay Clark:
Can I do this? As you’re formulating your answer, I’m just going to cue up a little motivational quote that you once… This is a voicemail. I think it came from you to me.
Dr. Zelner:
Oh, I did.
Clay Clark:
And this was during that phase of our career in life where you called me Happy. That was my nickname, was Happy.
Dr. Zelner:
Oh.
Clay Clark:
I’m just going to cue it up.
Dr. Zelner:
Okay, good.
Clay Clark:
I’ll cue it up as you formulate your answer. That way, what feedback you give Bob will not either be super euphorically awesome, or soul crushing. We don’t want that Simon Cowell moment to happen without a lot of premeditated thought, so here we go.
Dr. Zelner:
I’ve got two thoughts on that.
Speaker 12:
A lot of pressure. You got to rise above it. You got to harness in the good energy, block out the bad. Harness energy block bad. Feel the flow, Happy. Feel it. It’s circular. It’s like a carousel. You pay the quarter, you get on the horse. It goes up and down and around. It’s circular. Circle. With the music, the flow. All good things.
Clay Clark:
All good things.
Dr. Zelner:
Okay. All right. Two things, Bobby. To answer your serious question. That is, yes, I think it’s pretty cool and I do think there’s a market for it. I don’t know how many times people look at me and say, “There’s nothing to buy you. What do you buy the man who has everything?” A GrillGun!
Clay Clark:
Agree.
Dr. Zelner:
Number two, I would do my best effort to approach Hasty Bake, to approach Oklahoma Joe’s to approach some barbecue places that… Barbecue, i.e. is grilling by almost definition, right? Anymore. I would maybe do a co-sponsorship. Maybe it’s the-
Clay Clark:
But what if they steal my idea?
Dr. Zelner:
Well, then that’s just what you… You have them sign an NDA before you approach them and then you talk to them about co-marketing, co-branding this.
Clay Clark:
But what if they say no?
Dr. Zelner:
Then you go to the next one, you knock on another door.
Clay Clark:
But who do I call?
Dr. Zelner:
Ghostbusters. No, I’m sorry. You start off, you make a list. You make your top 100.
Clay Clark:
Got it.
Dr. Zelner:
Then you make a top 10, top 12, top 50 of people that might be interested in co-managing this with you. Now, you’re going to have to give up some of the juice.
Clay Clark:
Some of the sauce.
Dr. Zelner:
You already said, “Hey, for 100,000 I’m going to give up some equity position anyway.” So maybe you go to somebody who themselves are in the grilling business.
Clay Clark:
How much would you be willing to give up? You see, if you were in Bob’s shoes, let’s say, and you get a deal… Hasty Bake says, “Yeah, we love it. Let’s do it.” How much equity would you be prepared to give up on a product that would be stillborn, essentially, without funding? How much would you, Z, advise a young man to say, “Hey, I’m willing to give up….” You should be prepared to give up up to this much of your company for that funding?
Dr. Zelner:
Well, it depends on the amount and it depends on what I feel like I’ve already put into it personally. I don’t know how much money you’ve put into this already, but you have put some money in. You have put some time in. I would be able to document that and I’d be able to get a reasonable-
Clay Clark:
Here we go.
Dr. Zelner:
… a reasonable amount of money for that. How much is the invention worth, reasonable? How much time have you put in, reasonable? And how much physical money have you put into it? These are all reasonable numbers that a businessman would want to see. And so then, if 100,000 is a third of that, then I would say they’re giving up a third of the equity. I mean, money is money. Cash talks.
Clay Clark:
So you’re saying if Bob put 100,000 of his own money and Hasty Bake says, “Hey, we’re going to put 100,000 in, you said you might be willing to give up 49%.
Dr. Zelner:
Correct. I mean, you at the most. You want to negotiate. You want to negotiate.
Clay Clark:
But I mean at the most.
Dr. Zelner:
At the most you’ve got to be ready for that, because-
Clay Clark:
You got to be ready for it.
Dr. Zelner:
Right. It’s kind of like, “Well, okay, you got 100,000 in. If I’m putting 100,000 in, why are we not more equal? Why are you only going to give up 2% of the company?” Don’t be stupid like that. You watch Shark Tank at all? Those guys come on there with these ridiculous asks.
Clay Clark:
So Bob, does that feedback help you? And do you have any final closing question?
Bob Healey:
Just drill into that question a little bit deeper. It really wasn’t so much how much to give up as… Dr. Z, you see a lot of stuff. People try and Shark Tank you all the time. I’m just curious, not that I’m going to do this, but I just mean on the quality of the kind of product that comes across your desk, is this the kind of thing that you see that has legs, or is this the kind of thing that you say, “Next. Let’s go do something else”?
Dr. Zelner:
I think it has legs. I think it’s kind of fun. It’s kind of a fun novelty, but yet useful gift.
Clay Clark:
It’s a gun.
Dr. Zelner:
And really, your final price point on it is going to be roughly what? What are you thinking?
Bob Healey:
Well, just for easy talking purposes, 100 bucks. But that includes shipping.
Clay Clark:
See, I think 150. I think 150. I think a guy would pay… Because this is a completely unnecessary item.
Dr. Zelner:
Well, that’s the fun of. I think though you keep it 99.99.
Clay Clark:
Really? 99.99?
Dr. Zelner:
Yeah.
Clay Clark:
What if it was in the shape of an Uzi or an AR? I mean, for an AR themed one?
Dr. Zelner:
It looks pretty cool. It looks pretty cool. It looks like James Bond would go and take [inaudible 00:51:49].
Clay Clark:
But, I mean, if they had an AR version, I mean, would you spend up to 150-
Dr. Zelner:
You might have different… You could have a rifle. You could have a little .22 version, little bitty flame. A cigar lighter, you know? You want to light your cigar. The GrillBlazer, the GrillGun could be… You can have different variations down the road. You could have the, “I’m a serious. I’m going to pump up the fire.”
Clay Clark:
Or you can have a product that’s always fun. You give the gift and it’s the GrillBlazer line of landmines.
Dr. Zelner:
Yeah. That’s also fun too.
Clay Clark:
So that it just randomly starts.
Dr. Zelner:
Just blow it up.
Clay Clark:
You say, “I’ve buried that in your yard and at some point it will emit flames.”
Dr. Zelner:
And for $100 I’ll tell you where it is. If not, good luck.
Bob Healey:
I don’t need you on my marketing team.
Dr. Zelner:
Oh you do. You do, my friend. That’s so good.
Clay Clark:
Great tagline. It can grill charcoal in 60 seconds and squirrels in 30.
Bob Healey:
All I got to do is have landmines in the yard.
Dr. Zelner:
Take back control of your yard for $100.
Clay Clark:
Grill a squirrel or charcoal in 60 seconds.
Dr. Zelner:
Yes, I do think it has legs. And like I said, it’s a fun gift because it works. It’s clean, it looks good, it’s well built. I fired the trigger myself. And like I said before, it kind of gets into that… like those catalogs you flip through on the airplane that all these gifts for dudes that are like-
Clay Clark:
Oh it should be on that.
Dr. Zelner:
Yeah.
Clay Clark:
Finger hook catalog. Get myself a finger hook catalog. Get myself a recliner with a back scratcher.
Dr. Zelner:
Oh yeah.
Clay Clark:
And then give myself a GrillBlazer.
Dr. Zelner:
And get me a GrillGun.
Clay Clark:
Get myself a whole collection of Chinese finger locks.
Dr. Zelner:
And then I’m set.
Clay Clark:
That’s all I need. That’s all I need. Just the essentials.
Dr. Zelner:
For the guy who has everything. Now you have your GrillGun.
Clay Clark:
The GrillGun.
Dr. Zelner:
Yeah.
Clay Clark:
You can grill a squirrel or charcoal in under 60 seconds.
Dr. Zelner:
Guaranteed.
Clay Clark:
Endorsed by Batman.
Dr. Zelner:
That’s right.
Clay Clark:
Okay Bob.
Dr. Zelner:
And Chuck Norris.
Clay Clark:
I appreciate you.
Dr. Zelner:
And Chuck Norris.
Clay Clark:
Bob, it’s grillblazer.com. Our listeners out there, I know they’re going to go check it out. Grillblazer.com. Check it out. Z, you could be one of the first 1,400 people in America to buy this beautiful item. You’d be a real man.
Dr. Zelner:
The GrillGun endorsed by Chuck Norris. I think that’s the tag line.
Clay Clark:
By the way, if Chuck did endorse this, wouldn’t it be over for him? If he got a celebrity endorsement, like from Chuck Norris?
Dr. Zelner:
That’s one of the moves.
Clay Clark:
That’s a move.
Dr. Zelner:
That’s a move.
Bob Healey:
That’d be a great move.
Clay Clark:
Oh Bob, I appreciate you so much. And Z and I are going to go pontificate about the NFL upcoming draft. We’re going to be talking about all things NBA. We got a lot to cover here, Z, so thank you so much, Bob. Have a great day.
Jason have you seriously ever had an idea to invent something?
Jason:
Yeah, but they’ve always been bad. They don’t really service a need.
Clay Clark:
So it’s just more of something that you’ve… You’ve had an idea, thought about it for maybe half a day and then you move on?
Jason:
Yeah.
Clay Clark:
Okay. Well, if you’re out there and you sincerely have an idea or an invention that you want to refine and you want to get launched and turned into something that could make money, that could become a business, I would highly recommend that you start by thinking of problems that real people have and look for a better way to solve that problem, or a way to solve the problem that people really have.
That’s why I think that the GrillGun will do well, because men like to grill and they sincerely want to use charcoal, because it typically tastes better. But now you can use the GrillGun to light your charcoal grill in just 60 seconds.
Jason:
Oh, and I’ve used it and it saved me so much time. I don’t have to taste lighter fluid. It’s awesome.
Clay Clark:
And it’s a lot of fun.
Jason:
Oh, it’s so much fun.
Clay Clark:
It’s a like a gun-shaped torch. It combines grilling, you got the fire, you got the gun; the whole… It’s a man-tastic gift. I encourage you to check out the website today. Again, in case you missed it earlier, it’s called grillblazer.com. Grillblazer.com. And if you’re interested in learning how to become the best inventor you can possibly be, I would recommend that everybody goes out and purchases a copy of the book called Secrets From an Inventor’s Notebook. Secrets From an Inventor’s Notebook by Maurice Kanbar, the creator of Skyy Vodka and a guy that is the holder of an incredible number of patents. The modern needle protector, that’s Maurice Kanbar’s invention.
Jason:
Oh wow.
Clay Clark:
Skyy Vodka, that’s his invention.
Jason:
That’s huge.
Clay Clark:
You have the modern traffic lights. A lot of people don’t realize this, but the modern traffic lights, a lot of them are using Maurice Kanbar’s patented invention that makes a strobe light that strobes so fast that the average person doesn’t see it strobing, but it dramatically reduces the amount of electricity being used, because it’s not on the whole time, it’s strobing.
Jason:
Interesting.
Clay Clark:
This guy’s got a ton of inventions and he wrote how he did it, how to do it, how to invent things, the process. It’s not a random thing he’s doing here, it’s a proven process he’s done time and time again. And you can get that book today. It’s called Secrets From an Inventor’s Notebook by Maurice Kanbar, the creator of Skyy Vodka. It’s an incredible book. Everybody out there should own it if you’re looking to become an inventor.
And we’d like to end each and every show with a boom, and so now, without any further ado, three, two, one, boom.
Charles Colaw:
Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise, and Clay’s done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits. How to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy’s just amazing.
This kind of guy has worked in every single industry. He’s written books with Lee Cockerell, head of Disney with the 40,000 cast members. He’s friends with like Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours on the day-to-day. He does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers and graphic designers and web developers, and they run 160 companies every single week. Think of this guy with a team of business coaches running 160 companies. In the weekly he’s running 160 companies.
Every six to eight weeks he’s doing Reawaken America tours. Every six to eight weeks he’s also doing business conferences where 200 people show up, and he teaches people a 13-step proven system that he’s done and worked with billionaires, helping them grow their companies. I’ve seen guys go from startup to being multi-millionaires. Teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, putting it into… organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So, amazing guy. Elon Musk kind of smart guy.
He comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that Clay is… he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you, and Clay has been an amazing business coach.
Through the course of that, we became friends. When I was really most impressed with him is when I was shadowing him one time. We went into a business deal and listened to… I got to shadow and listen to it. And when we walked out, I knew that he could make millions on the deal and they were super excited about working with him. And he told me, he’s like, “I’m not going to touch it. I’m going to turn it down.” Because he knew it was going to harm the common good of people in the long run and the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy… His highest desire was to do what’s right. Anyways, just an amazing man.
So anyways, impacted me a lot. He’s helped navigate. Anytime I’ve gotten nervous or worried about how to run the company, or navigating competition and an economy that’s… Like I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns. Because our clubs were all closed for three months and you have $350,000 of bills you’ve got to pay and we have no accounts receivable. He helped us navigate that. And of course we were conservative enough that we could afford to take that on for a period of time.
But anyways, great man. I’m very impressed with him. So Clay, thank you for everything you’re doing. And I encourage you, if you haven’t worked with Clay, work with Clay. He’s going to help magnify you. And there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps four, maybe six hours a day and literally, the rest of the time he’s working. He can outwork everybody in the room every single day and he loves it.
Anyways, this is Charles Colaw with Colaw Fitness. Thank you, Clay. And anybody out there that’s wanting to work with Clay, it’s a great, great opportunity to ever work with him. So you guys have a blessed one. This is Charles Colaw. We’ll see you guys. Bye-bye.
Aaron Antis:
Hi, I’m Aaron Antis with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. And I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate, so honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay and my perception of what I knew and what I could do definitely changed. After doing 800 million in sales over a 15-year career, I really thought I knew what I was doing. I’ve been managing a large team of sales people for the last 10 years here with Shaw Homes and, I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So, when I came to know Clay, I really thought, “Man, there’s not much more I need to know, but I’m willing to listen.”
The interesting thing is, our internet leads from our website has actually, in a four-month period of time, has gone from somewhere around 10 to 15 leads in a month, to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would’ve come up with on my own. I got a lot of good things to say about the system that Clay put in place with us, and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay.
The interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows; all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses, that he has a perspective that’s difficult for me to gain. Because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him.
From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it, is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical, because I’m very pragmatic. And as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made.
I think a lot of people probably feel like they don’t need a business or marketing consultant, because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town, and so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35-year history of Shaw Homes, this is probably the best thing that’s happened to us. And I know if you give him a shot, I think you’ll feel the same way.
I know for me, the thing I would’ve missed out on if I didn’t work with Clay is I would’ve missed out on literally an 1,800% increase in our internet leads. Going from 10 a month to 180 a month. That would’ve been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it, because we sure haven’t.
Danielle Sprik:
My name is Danielle Sprik and I am the founder of D Sprik Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time, I was at a crossroads and trying to decide what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did.
My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand and we just rolled with it. I love people. I love working with people. I love the building relationships. But one thing that was really difficult for me was the business side of things; the processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be, so I reached out to Clay at that time and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us.
We launched our brokerage, our real estate brokerage, eight months ago, and in that time we’ve gone from myself and one other agent to just this week we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions.
Three years ago I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents. But I have to give credit where credit’s due, and Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen.
Dr. Chad Edwards:
I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to any insurance companies, I don’t answer to large corporate organizations. I answer to my patient and that’s it.
My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school, I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in, because they found us on the web.
With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health & Wellness Clinic.
Clay Clark:
The Thrive Time Show two-day interactive business workshops are the highest and most reviewed business workshops on the planet.
You can learn the proven 13-point business systems that Dr. Zelner and I have used over and over to start and grow successful companies. I mean, we get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered.
The reason why I’ve built these workshops is because, as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down real estate Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it was a hollow nothingness. I wanted the knowledge and they’re like, “Oh, but we’ll teach you the knowledge after our next workshop.” And the great thing is, we have nothing to upsell. At every workshop we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big, get rich quick, walk on hot coals product. It’s literally… We teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business.
I encourage you to not believe what I’m saying and I want you to Google the Z66 auto auction. I want you to Google Elephant In The Room. Look at Robert Zelner and Associates. Look them up and say, “Are they successful because they’re geniuses? Or are they successful because they have a proven system?” When you do that research, you will discover that the same system that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever, and we’ll even give you your money back if you don’t love it. We’ve built this facility for you and we’re excited to see you.