Business Podcasts | Dr. Zoellner and Clay Clark Teach How to Become a Millionaire | It Starts with the Math

Some shows don’t need a celebrity narrator to introduce the show, but this show does. In a world filled with endless opportunities, why would two men who have built 13 multimillion-dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use? Because they believe in you and they have a lot of time on their hands.

They started from the bottom. Now they’re here. It’s the ThriveTime Show starring the former US Small Business Administration’s Entrepreneur of the Year, clay Clark, and the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zoellner. Two men, eight kids co-created by two different women, 13 multimillion-dollar businesses.

(singing)

Yes, yes, yes and yes, Dr. Z. We are in the air everywhere.

I love it.

And if it’s okay, I have created a website for everyone to follow along now. As we do these business podcasts starting this year, we’re going to make it where everybody can go to thrivetimeshow.com/millionaire, so thrivetimeshow.com/millionaire.

Millionaire. [inaudible 00:01:59] like this one and say millionaire.

Millions.

Millionaire.

When you go there, you can download a free ebook copy of the book that we’re teaching from, A Millionaire’s Guide: How To Become Sustainably Rich. That’s the book. You can download it for free.

For free?

For free.

How can we afford that?

Well, we have an online school where people can pay $19 a month for continuing ongoing education, and the podcasts are free. That’s how we do it. So what we’re going to do now is we’re going to go to page two of the book.

Let’s do it.

Page two.

Oh, that’s the book.

This is the book. We’re going to page two of the book.

Okay. Of the book.

So everybody can be following along with us on the same page.

That’s fun.

So here we go. So page two, I write here, “Mathematically speaking, if you want to become a millionaire by the age of 40 and you start working at the age of 20, you’ll need to save $136.98 per day, seven days a week.” I’m writing this book to teach you how to become a millionaire. But we’re going to require everyone out there to do their own math here. Okay? So I’m going to ask the question, and I would like for you to provide a little color commentary-

A little color commentary.

… so that we can all kind of connect to it. Okay?

Okay.

Because what was your first job en route to becoming a millionaire?

My first W-2 job, other than the hustle around the neighborhood, I was 13 years old and I was the daytime dishwasher at a Mexican restaurant called Chiquita O’Brien’s.

Where you washed the heck out of those dishes.

I mean you give me a dish and I’ll get it clean.

These are the questions I want everyone to ask, and I want people to write down your own answers.

Write it down.

Page two, you can download it for free at thrivetimeshow.com/millionaire. So question number one is what do you want your net worth to be? Let’s talk about that.

That’s so important. You have to know what the target is. I mean if someone said, “Hey, let’s go practice shooting a gun or a bow and arrow,” and there’s no targets, and you’d just be like, “Yeah, just let it rip.”

Now-

“Just let it rip.” You got to have a target.

… I’m going to say what my goal at first was. I just didn’t want to have to think about the price of every item every time I went to every store. So my first goal was to be $100,000 in air, have $100,000 total to my name that I earned on an annual basis. I’m not talking about 100,000 saved yet. My first goal was just to have 100,000 a year that came in, and that was a big thing for me.

I remember when that was one of my goals.

It was a big thing for me to go, “Okay.” So I would just encourage everyone right now. What do you want your net worth to be? Now the second question, this is where you lose a lot of people, not our listeners, but you lose some people, is how many days are you willing to invest in becoming a multimillionaire? How many days? What do you mean how many days?

Well, for me, I like to work six days a week. That’s my flow, and I like to take the seventh day off. That’s what I like to do. I like that. Somebody else says, “I want to work five days.” Someone says, “Four days.” See, you used to work every day.

Yeah. When I first started, I worked seven days a week for about the first two years.

I think a lot of people though, they want to start a successful business, but they don’t want to work six days a week-

Oh, I know.

… or even five.

A young man approached me, wanted to open up a higher-end clothing store for men. It was a men’s swag place. It was kind of cool.

Very binary, I think.

You’d go in there, and they’d offer you a beverage. It looked like a man cave. So I went in there, and he was like, “Man, I know you’re successful. I’d really like for you to help me out.” I’m like, “Okay, we’ll do lunches every now and then, just whenever you need some advice or whatever, some mentoring.”

So I remember we went to lunch one time and he said, “I’ve got a big problem. I said, “What’s your problem?” He goes, “Well, I have an employee that’s stealing from me. They’re letting their friends come in and get free clothes. They’re taking money. They’re taking free clothes. I had to fire them, and it’s hard to find help.” I go, Well, yeah, tell me a little bit more about that.”

They go, “Well, it’s on Fridays and Saturdays.” I go, “Well, why aren’t you working Fridays and Saturdays?” He goes, “No, no. You don’t understand, man. You don’t understand. Those are leg days, bro. Those are leg.”

Leg days?

Yeah.

Now let’s talk about this for a second. This is real stuff that I see people do on a daily basis. They have all these roadblocks to their financial freedom. I see it a lot. I’m not trying to attack anybody out there that’s married to a socialist. But I see that a lot where the man’s motivated, but his woman, they never talked about these things before they got married.

So the guy’s like, “I want to work, but my wife doesn’t want me to work because it’s the week of Christmas. Christmas is coming up quick on Sunday. Monday’s a full seven days before Christmas, and I just can’t work that week.” I’m going, “What?”

What?

Because it’s the lead up, and then-

You got to be prepared.

And then we got New Year’s. Those two weeks are kind of a dead zone for me.

Yeah, they’re a no-go zone.

Now, the thing is Thanksgiving was also a kind of a … It’s tough that week, the whole week. And then with Halloween just, it’s a big thing in our house.

Yeah. I had a dentist approach me one time, and he said … It was kind of a compliment. He said, “I want to be the Dr. Zoellner of dentistry.” I said, “Oh, okay.” He goes, “Can you help me achieve that?” And I said, “Sure, let’s sit down and talk a little bit.” I said, “First of all, what are your office hours?” He goes, “Well, we’re open Monday through Thursday. We close at 5:00. I’m not open on Fridays and Saturdays and, of course, Sundays.”

I said, “Well, I’m open seven days a week. I mean I don’t work seven days a week now currently. I mean I have a lot of different staff.” I said, “Why wouldn’t you be open those other days?” “Oh no, no, no, no, no. You don’t understand. My weekends are that’s my go time. That’s my-”

That’s a tough time for me.

“I got to recharge my batteries because dentistry’s difficult.” I said, “Well, why don’t you have at least one day you’re open late?” “Oh no, no, no.” 5:00 he’s out the door.

Now, you and I both never had a hard time putting in the work. However, a couple things that were different is you prefer to get your extra hours in or did prefer to get your extra hours in during the evening-

Yes. I’m a night owl.

… and I prefer them in the morning.

You’re a morning lark.

Usually, if you were at the peak of your late night planning, working on business podcasts, you would be going to bed at the same time that I’m waking up.

Yeah. That’s pretty much how it is. So we cover the world that way.

But I’m just saying-

One of us is awake at any time.

But this is an important conversation for someone to have, right, to say how many hours of week am I willing to work, what days?

It really kind of offends me when people say, “If you don’t get up early in the morning, you will never make anything of yourself.” I’m like, “No. There’s 24 hours in a day. You choose the 12, the 14, the 16.” If you’re an entrepreneur and you’re starting a business, that’s what you’re signing up for. You choose those hours you want to work.

Don’t let anybody tell you that if you’re not getting up at 3:00 in the morning and eating raw eggs and not doing 1,000 sit-ups and walking the dog by 3:30, then you’re not going to be successful. I’m living proof that that’s not … Besides, I don’t like raw eggs.

Now, again, what we’re doing here is we’re teaching you how to become sustainably rich. We’re teaching you how to do it. We’re walking you through. Sometimes some of the stuff we’re going to say might seem a little bit uncomfortable, but we’re giving it to you. Step number three, you got to figure out how much money do you plan on saving every day. You have to ask the question, how much money do you have to save on a daily basis?

For me, I remember it was so liberating to go, “I only need to save $136.98 a day.”

Bingo.

That was big for me.

That was big.

That was big time.

Big time.

The math.

The math. By the time you’re 40, think how much if you saved twice that.

There you go.

I mean it’s crazy.

So these are things that we could all do. Now step four, you got to figure out what problems do you plan on solving, AKA what services and products do you plan on offering in exchange for the millions that you plan on earning? I see a lot of people that would feel like I’m a … Let me just follow the logic because we’re in Tulsa.

Yep. Okay. I got it.

People say, “I’m a child of God.” Amen?

Yeah. Amen.

Here we go. That’s true because-

That’s true.

… in the Bible, it says that.

That is true.

Nobody is made by error. God doesn’t make mistakes. Yeah.

That’s correct.

They’re like, “Amen.”

Amen.

They go, “Therefore-”

Thereunto.

“… I’m going to be rich.” And I’m like, “No.” See, that’s-

Here’s a concept. When people really struggle with this, they go, “Why do bad things happen? Why am I not wealthy? Why is my business not crushing?”

Crushing it.

“What’s going on?” I’m saying, “Well, you didn’t follow the steps.” They go, “What do you mean? God loves me. Why would He let me fail? Why would He …” I said, “Listen, do you drive a car?”

Oh yeah, babe.

Do you drive a car?

I would drive a white van.

You drive a van.

Oh yeah, babe.

That’s the definition of a pervert, a dude in a van.

Get out of here. It’s a beautiful van.

Oh, I know it is. It’s fabulous. Does it run on gas?

Yes. Unleaded.

Okay. What would happen if you put diesel in there?

You’d hear the engine putter a little bit, sputter.

And then-

And then it would just implode.

Right. Does God love you?

Well, yeah.

Well, why would God let that happen? Why would He let you have your van get ruined?

For some reason people make … It’s like this weird spiritual money thing.

I know. But you’ve got to follow the steps is what I’m saying.

Follow the steps.

You’ve got to follow the steps. If you don’t put gas in a gas car, you don’t put diesel in a diesel truck, guess what? They’re not going to run at their optimum. They’re not going to even run at all.

Can I tell you a story? This is a true story. It’s a little bit wild.

It’s a truth bomb?

Yeah.

Is it going to scare me?

It’s a quick story, but it’s true. Back in the day, years ago, over 10 years ago, before these business podcasts, there was a couple guys that were going to a church group, and the church asked me to come speak. I show up at this men’s group, and there’s over 100 men attending. The title was How To Become Wealthy.

Oh, okay. Here we go.

I was 26, 27. I thought, “Oh, I’ll teach them how to build.” So I was one of the speakers.

What could go wrong?

I said, “Okay. What you want to do is, everybody out there, how many, by a show of hands, already have a business?” So about half of the hands went up because it’s a business conference. I said, “Okay, so what you’re going to want to do is you want to write down a list of all the problems that you can solve for your ideal and likely buyers. So define your ideal and likely buyers and the problems that you solve.” So we do that.

“Now you got to figure out how many customers do you need to have per year in order to hit your financial goals.” So one guy writes down 4,000 customers. One guy writes down 400 customers, whatever. We’re doing all this on a whiteboard, and it’s good energy. I said, “Okay. Now, so for every one new customer you get, you typically have to have 100 rejections from your ideal and likely buyer. So if you want to get 400 deals, you probably need 4,000 people to tell you no, who are your ideal and likely buyers. So if you’re selling landscaping services to soccer moms-”

Or roofs.

“… you probably need to talk to 4,000 moms-”

Soccer moms.

“… soccer moms, market to them door to door. And then you’ll find 400 that say yes.” Some math there, maybe it’s 40,000 you need to reach out to to get … But you got to figure out do you reach out to 100 before you get a yes or 10 before you get a yes. I’m teaching. And then the hands go up. Question, “I feel like God is holding me back right now because I’m having a little bit of sin in my life.” it starts going spiritual.

I go, “I’m not a pastor. I can’t address that. But I can tell you this. I’ve met some very, very terrible people-”

Terrible.

“… who are the worst, who are so rich-”

So rich.

“… because they know who their ideal and likely buyer is and they solved the problem for the ideal and likely buyer, and they market to them.” Hand goes up. “Now, from a biblical perspective, is it ethical to advertise in the way you’re talking? Because I know if someone knocked on my door, I would be offended.” I’m not kidding you. I’m going, “No, listen-”

Yeah. Like I said, what can go wrong?”

“… if you knock on 100 doors of your ideal and likely buyer, one will say … You knock on the door. ‘Hi, I’m a landscaper. I’d love to earn your business. In the first month I work with en every client, it’s just a dollar. I’d love to earn your business.’ If you make that pitch to 100 people, one will say yes. That’s how you do it.”

That’s how you do it.

This other person goes, “Question.”

Question.

“I feel like God doesn’t want us to force things.” I’m going, “What?” These were real questions.

I know, I know.

Because I had previously, at that phase of my life, chosen to not be around church people. I couldn’t understand it at all. And then if I go speak to a heathen group, a group that nobody in there’s a Christian at all, they’ll go, “I knock on every freaking door. I-”

I knock on every door. I tell you what. I came back and I said, “I’ll tell you what I’m going to do. I’m going to make you a deal you can’t refuse.”

You can’t refuse it.

“I’ll tell you what I’ll do. Do you own a horse? You want its head in your bed?”

[inaudible 00:14:49]-

“So now let me get up there and re-roof your house right now, starting right now.”

I watched these people. I’m going, “Okay. What did you do, sir?” “I knocked on all the doors, but no one answered the door. So I-”

I kicked them open.

“… kicked the door. I went in the house, and I got a deal.”

I ransacked it.

So you find the secular world is willing to do whatever it takes to make a dollar. But I find a lot of the wonderful Christian men, they would just almost sabotage their own career by over spiritualizing the nature of having success.

Yeah, that is interesting.

I just think you’ve got to follow … Have you noticed it?

Yes, I have. I have noticed that. I’ve spoken to many of these Fellowship of Christian Businessmen groups, and it’s like their own limiting membrane. They find a reason to not be successful. They’re trying to put that diesel in that car engine and it’s just like, “Dude, it’s not going to work out like that.” Here’s the steps. Here’s the step. That’s why we love mentoring.

We love one-on-one mentoring. You can only do so much of that in a day. That’s why we started the online business school. That’s why we do this podcast because we don’t want you … You learn by mentors or mistakes, and mistakes are costly. You don’t want those.

Now, I encourage everyone, if you go to thrivetimeshow.com/millionaire, you can download this content. You can follow along on the same page. We’re on page two right now. So we move on to step number five. You have to figure out how much profit do you plan on earning per service or product that you offer.

This is so important. I was talking to a young lady that owned a restaurant, really a café, but we’ll call it a restaurant. I went in and I purchased an acai bowl. I think I’m pronouncing that correctly. I said, “How much does it cost you to make this?” And she looked at me and she, like a deer in the headlights, says, “I have no idea.” I’m like-

Even just the idea of mentioning it to some people, I’m not saying this person, but to some people just even talking about the math, they immediately go, “I don’t do math. I’m more about the vision.”

Right. We just want it to taste good.

I mean you hear that a lot though.

That’s our number one item we sell. I go, “Well, what’s your number one item you make the most money on? Let’s start there. What item?” At McDonald’s, do you know what they make the most money on at McDonald’s?

Probably the supersize stuff.

No.

No. Okay.

It’s their iced tea. Iced tea is so inexpensive to brew, and they charge whatever they charge for it, a buck or whatever. They make the most percent profit on that.

So let’s talk about the different businesses and get very specific. If you go to tiptopk9.com, that’s a business that I’m involved in. It’s a dog training company.

I’m going to use them soon. I got a puppy for Christmas.

I saw that beautiful dog.

I know. She’s so-

By the way, the Pyrenees that you recommended to us-

I know.

… have been doing great.

Great. I know. I just saw them out there camped out when I was-

They’re great.

I know.

Seriously, it’s a great deal.

Why didn’t you rent a llama for today?

Why didn’t I rent a llama for today?

I mean we’re planning on renting a llama for the next business podcasts retreat here. So I’m like, “If it’s that easy to do, why didn’t you have a llama here to greet me because it’s been a hot minute since I’ve been here?”

If that’s what we need to do.

Well, I’m just saying, I mean-

Have you spent a lot of time with a llama? They’re great guys.

You go to great llamas. They’re strangers. Here I am. I’m your spiritual father and mentor, best friend.

Well, I’ll tell you this.

I’m probably your only friend, but I’m your-

Yeah.

… good friend. You’re going to have it out there for strangers. You can rent a llama for them, and you won’t rent a llama for me. I’m just saying. I’m just saying.

What you’re doing right now is you’re bringing up facts and I’m willing to consider those facts.

I’ll be like Biden. I’ll say, “No, we take the truth before facts. We take truth over facts.” What did he say? Something ridiculous like that. We use the truth, not facts.

Let’s talk about this stuff. You go to tiptopk9.com, and you go there today to find a dog training service. Or you go to drzoellner.com. If you go there because you’re looking for an eye exam after you get-

We don’t train dogs at my office.

This is big though. This is big stuff because, again, if you’re out there listening today, you got to figure out what kind of profit do you make per customer. I’m just being very clear. If you go to tiptopk9.com, the average transaction is about 1,700 to $2,000.

To train a dog?

To train a dog. Now, a very good friend of mine reached out recently, and he’s a longtime listener. He said, “I want to have a custom trained certain kind of dog, a military grade dog.” I’m going, “That’s going to be some more money.” He goes, “I get it. I’ve done some shopping around, but I want to use you guys.” So there’s different price points.

But if somebody goes up here to get a pair of stylish glasses and they’re looking for maybe Ray-Bans or Nikes or all different products, you know what your profit margin is.

Well, heck yeah, I do.

Why do you know?

Because then I can price it accordingly. See, pigs get fat. Hogs get butchered. When you’re too greedy, that’s actually one of the pillars of my industry that got them in trouble. What happened was was this is that back in the day-

Back in the day.

… a long time ago, back before we got what we call commercial optometry, like LensCrafters and Eyemart and Visionworks and you name it, what happened was is that optometrists would charge very little for their eye exam. And then they would charge a tremendous amount for a pair of glasses. They may have $10 in the pair of glasses, and they’re selling for them $500.

Well, the industry, people from the outside looking in are going, “Wow, I could do that for half of that and make a lot more money and sell a lot more.” You know what I mean? So what happened was, instead of charging for the thing that couldn’t be replicated, for our services, which is what they should have done and then been very not greedy on the glasses part of it, it allowed this whole industry to pop up, this opticals, wherein people can now get glasses. And then now, all of a sudden, commercial optometry became so big.

Now, again, let’s think about this. Either there’s busyness or there’s business. Busyness, you spell it B-U-S-Y-N-E-S-S, and there’s business. People that do not understand how to run a business, they spend their time just doing busyness. You can still get the same logo and the website and the print piece and not make any money. We’re talking about how to run a business for the purpose of you, the listener today-

It’s business.

… becoming wealthy. All right? So you’ve got to figure out, okay, how much profit you earn per customer. And again, I’m going to just give you another example. Elephant in the room, it’s a haircut chain that I own. We have five locations, three of which I own, two that are franchises. If you come in to get your haircut, guess what? We make about a 20% margin.

So if you come in, you pay $40 for a haircut. Guess what? I’m going to keep about $8.

$8.

Someone said, “You’re gouging people, man.”

Gouging.

Someone else says, “You’re not making enough.” Whatever. But I know the numbers. We got to know the numbers. We move on. So now you got to figure out, step number six, how many products or services do you need to sell to your ideal and likely buyers in order to achieve your financial goals? How many? See, I’m not asking for the number, but I’m just going to say this for elephant in the room.

We have approximately 4,000 haircuts that we need to do a month for me to achieve my financial goals. I’m not-

Is that in all five stores or is that-

Between our three stores.

Between your three stores, okay.

Yeah. It’s about 1,300 haircuts per store I need to do per month to hit my goals.

What days are you opening?

Six days a week.

Okay.

Again, so-

How many is that per day?

Well, I track it on more of a … Weekly is how I do it. So I guess if we were looking at per day, what, 220 a day? But I mean I look at that number and every month I want to see how many haircuts did we do. I have to see that number be about 4,000. But there’s a certain number I have to do just to break even because you have the expenses of running a business.

For your optometry clinic, focusing on that business for a while, why do you have to know how many customers you need just to break even and how many you need to have to achieve your goals?

Well, you have to know that because if you don’t, I mean at the end of the day, you’re kind of just swimming in … For instance, I probably say it a little easier with my auto auction, Z66 Auto Auction. I know roughly how many cars I have to sell every week. I know once I start selling the next car up beyond that, it’s profit. You know what I’m saying?

Got it.

So it’s the first 350 cars for that week, that’s not the number, but I’m giving you an example. And then 351, profit, 352, profit, 353, profit. That’s why they call it Black Friday for the day after Thanksgiving because, technically, most businesses have everything that they sell from that point on is their bottom line net profit for the year.

So it’s important to know how many you need to come in on a daily basis. You got to break it down. And then that way, if you don’t have enough, guess what? You got to step on the gas pedal. That’s advertising, right?

Yep.

You got to step on that. Or you know what? You got to come out with a no-brainer deal. You got to come out with a purple cow. You got to come out with something to get people in the door. Obviously, you know when you’ve had a real busy day. You’ve reached your goal, if everybody’s like, “Oh man, I was so busy.” And then you know when you could fire a gun through there and not hit anybody, it’s like, “Uh-oh.”

I’m just giving people examples. But right now, if you go to timetofreeamerica.com because you’re wanting to come to a Reawaken America Tour event, people come to these events and business podcasts and they go, “Dude, the optics were so …” People will say this outside. People will come to me and they’ll go, “Man, it was so full.” So let me just pull up, this was Branson during peak hours. You were at Branson.

Let me just pull this up here. So I’m going to hit play. Here we go. It’s a little bit loud, coming in hot. Here we go.

Coming in hot.

So this is Branson. We’ll see a couple crowd shots. We had 90-something streaming partners. So we reached about a million people were watching online at the peak. And then we had the attendance of the actual place. Look at some of the crowd shots here. Let me see if you can see where it was peak full. So that’s peak full.

5,000. How big was the venue? Four to 500?

Well, the way it works is our venues, I have to sell at least 4,000 tickets to break even. I figured this out about four or five events into it. So when we did the Florida event, we did it in Tampa. This is Tampa. Let me do Tampa. Okay. Here we go. This is General Flynn addressing a massive crowd of people in Tampa. This event, we had 8,500 people.

I was so excited about the size of the crowd for a lot of reasons. One is I wanted to reach a lot of people and tell them what was going on with our country and our planet right now. But also I recognized, you know what? I’m not going to lose money. I was like, “What’s the attendance here? Because I want to know.” Look at that.

Beautiful. That’s beautiful.

Again, that was about 8,000 people.

You had to build that structure, right?

Yeah. Well, Rodney Howard-Browne was going to build this, but not then. He rushed construction, and it got done just the night before.

Oh, wow.

So it was just big enough. But anyway, but I knew the math. So as we go to some of these events and we’re going to, where are we going, to Nashville on January 20th and 21st. When we go there, a lot of people will say things like, “Man, the energy here’s awesome. We love it.” But if we’re not over 4,000 people, we’re not breaking even because we let people name their price for those events. How it all works, there’s some VIPs that offset it.

But anyway, I know the numbers. So every entrepreneur, you can’t not know the numbers. That’s one big thing that you really did a good job explaining to me and many other young entrepreneurs is knowing the numbers. I just don’t want anybody to get super excited about this topic of how to become rich and not know the numbers. You got to know the numbers.

Now, the final couple steps here, step number seven, and you taught me this, what will you do with your time once you’ve achieved the financial goals you have?

I remember when I first asked you that. We were sitting on my back porch.

You stumped me.

I asked you that and you looked like … I mean you looked like a kid that was going in for a chemistry test, did not even know that he was in chemistry class, and had no idea there was a test, had no idea what it was being taken on. You just were like, “What?”

You asked me. You said-

“There’s an end to the grind?”

You said-

I’m like, “Yeah, the grind becomes less.”

You were like, “Hey, once you hit your goals, where do you want to be?” I was like, “I want to teach other people how to grow successful companies.” “Okay. Yeah, that’s good. But for you.”

Remember, you had the F5 and I added the famous F6.

My goals used to be faith … I used to define success as you have to determine your goals for your faith, family, finance, fitness, friendship, and that was it.

That was it.

And then you said-

I remember when we first started, what, four years ago, talking about the F5. I mean this has been a hot topic for a long time. I said, “What about the sixth one? That’s the most important one.” And you said, “What sixth F would I even care about?”

Yes.

I said, “Fun.”

Fun?

Fun. Yeah. I know you are a workaholic. I know you enjoy the grind.

I do.

You really do.

I like it.

And that’s inspiring. But there’s a day to celebrate. There’s a day when you cook the pig. There’s a day when you put the little apple in. You cook it, and you have a luau or you have a party and you celebrate. Think about it. If you won a championship in a sport and then you walk to the locker room, and everyone’s just sitting over there in their locker just getting their clothes and getting in the shower. Nobody’s saying anything.

Hey, let me show you the reverse of what you’re-

There’s no champagne-

Let me show you the reverse of what you’re talking about here. This is hilarious. So I’m going to pull this up. Someone said, “Why don’t you have premium YouTube?” Because I get banned on YouTube all the time. But this is Bill Belichick, and he’s doing a huge parade because the Patriots had won another Super Bowl. The crowd’s going nuts.

Just another one, yeah.

They give him the mic and they’re like, “Bill, what do you want to say to the crowd?” Listen to what he says, and watch the reaction of his teammates. Watch this. This is great. When you hear the crowd, they’re all off of work to come to the parade.

Nobody’s working.

Everyone’s like, “Is this a chant?” Is this a Joseph Stalin rally? These people are like …

Oh, yeah.

These guys are like, “We can’t even make eye contact with people.” They don’t want to look out in the crowd and see someone they know. Watch them. They’re like, “Don’t make eye contact.”

Don’t make eye contact. Yeah.

Just close your eyes. Don’t look at [inaudible 00:29:25].

The audience were like, “We’re going to go to the Bahamas next week.” Or the opposite of that. What are some goals? What are some things that you want to do? Maybe it’s travel. Maybe it’s buy a particular car. Maybe it’s you have a dream home or a dream vacation home. I mean there’s something out there, and I think it’s good to mentally think about that and visualize that and just enjoy it.

It’s good, happy thoughts. That’s a fun question to ask somebody. If you could go anywhere in the world right now today, you had to go somewhere for a vacation, which I know you’re not going to go tomorrow, but if you had to go tomorrow, where would you go, Clay?

Backyard. My backyard, baby. I’m loving it right this second.

No, you’ve got to leave the state.

Branson.

You got to leave the state. That’s so close. That’s just barely outside the state.

I love Branson.

Okay. All right. Branson it is.

It was a great time in Branson.

Branson it is.

Or Mena, Arkansas. Mena, Arkansas. You been to Mena?

No, I’ve not been to Mena.

[inaudible 00:30:26].

I know.

Let me pull this up. Let me see, Mena, Arkansas. Okay. First off, nobody’s going to Mena, Arkansas.

Well, do a little advertising. [inaudible 00:30:37].

I love this place. I was just there about a couple months ago. Look it, this is Mena.

Yeah, it’s beautiful.

This is the kind of thing you see in Mena. It’s very normal for Mena. Let me drop in. Let me just-

This is Mena normal.

Look at this. Can I-

Lush greenery.

Can I drop in the man? Let me drop him in. This is-

Drop him in.

… the Lovers’ Lookout.

Yeah, be careful because he could hurt himself, you drop him in the …

Here we go. Come on. We zoom in.

Way to go.

Come on. Here we go. We got him, dropping him in.

Dropping him in. Dropping him in. Oh, look at that.

Look at that. I love that. Look at that.

Wow.

Look at this.

Mena. Yeah.

I love it. Seriously, look at that.

He’s running man now.

This is where I think I’m going to be spending a lot of downtime, Mena.

Mena.

I love Mena.

Is that the secret locale?

Look at this.

Oh, yeah. Lovers’ Lookout.

Look at it, dude.

Who doesn’t like Lovers’ Lookout?

Come on. It’s so great. We got a little cabin up there. We stayed out there. We rented a cabin from somebody we know, and it was very foggy every morning. It’s just nature. Look at that.

Is that the foothills of the Ozarks? Is that still considered Ozarkian hills?

I don’t want to misspeak here. I can say, if you want to add a little … If you’re saying, “I don’t want solitude. I need some more energy. I need some more excitement.” You could-

There’s a big Walmart I saw in-

What you can do is go to Acorn Shooting Range and don’t announce your presence. Just run out there.

Just run out there and-

See if anyone gets you.

Yeah.

That’ll get you excited.

Yeah. Like Matrix. Go out there and dodge the bullet.

Now, the final point I wanted to hammer on these , again, is kind of a rehash of point two a little bit. But you got to figure out how many hours per week you’re willing to work. I mean because I think a lot of times people don’t want to get down to the brass tacks of how many hours. So what my wife and I, we figured out a flow where we’re going, “Okay.” Let me put my calendar up for today just so people can look at it. This is my calendar for today.

Someone can judge it and go, “You don’t have life balance.” Someone else will look at it and go, “That’s awesome.” My final work thing, I try to be done consistently at 6:30. This is what I like to do.

PM.

So I go, “Boom boom boom. 6:30 PM, boom.” Yeah. So that’s my thing. You look here. You got the schedule, date night with the kids. I’m very intentional with my schedule.

Yeah, you have to be. Because if you don’t schedule it, everybody else will schedule it.

So let’s talk about it. I’ll give you the final word on that as we’re talking about how to become sustainably rich. We’re talking about business growth on this business podcast where we’re talking about business. We’re going to teach you during the coming weeks and months everything you need to know to start and grow a successful company. And again, if you go to thrivetimeshow.com/millionaire-

Millionaire.

… you can download the book for free-

Free.

… so you’re following along. I think it’s a great way. You got a training tool there. And again, just thrivetimeshow.com/millionaire. See, why does everybody have to figure out how many hours per week they are going to work?

Well, you have to really be real with yourself. I think what happens is that society, as a general of thumb, they always glorify, they always shine the light on the end product. They always, “Hey, this is Cribs. We’re going to go …” But they don’t talk about the early days when the dude’s living paycheck to paycheck even if he’s got a paycheck. He might be living out his car in Nashville trying to get a record label deal, and he lived in his car for six months. I mean it’s the early grind, the long hours, the people saying no to you, all that.

Yes.

But what we wanted to decide, we want to celebrate the end. So a lot of people focus on the end, which is good. I mean you need to know what you’re shooting for. But then you also need to know how much in the mud are you willing to get day one, and be realistic with yourself because that’s going to limit how fast you grow, even if you get to where you want to go.

I brought up already a couple of incidents or situations that I was talking about earlier, people that are like, “Well, I don’t want to be open more than four days.” I’m like, “Well, then that’s going to be a limiting membrane.” You can’t be Dr. Zoellner of dentistry if you’re not wanting to work more than later than 5:00 or any Fridays or Saturdays I mean that’s just the way it’s going to be. You’re going to limit yourself.

So if you’re out there listening today and you say, “Well, what’s some ways I can benefit?” If you go to thrivetimeshow.com and you click here on the business school, you can join our online school for $19 a month. Also, we have in-person workshops. If you say, “I’d like to go out to one of those and learn how to start and grow a business,” you can do that.

And probably look at a llama.

Well, the llama budget might be spent on you. I mean-

I don’t know. So I don’t feel a lot of llama love right now.

We’re going to end today’s show with a boom because success requires big, overwhelming, optimistic momentum. Without any further ado, here we go. Three, two, one, boom.

Boom.

All right, Thrive Nation. Check it out. We have our business workshop. Our two-day interactive business workshop is taking place here February 2nd and 3rd right here in Tulsa, Oklahoma, February 2nd and 3rd in Tulsa, Oklahoma. We have just under 35 tickets remaining for this. Now, I know you know me from the Reawaken America Tour, and that’s what we’re doing. But I do business podcasts and business workshops, and I’ve been doing them for over 10 years. I do them every two months.

They’re very interactive, and we have over 2000 client success stories that you can see right there if you go to thrivetimeshow.com. This two-day interactive business workshop I hosted at my office in Tulsa, Oklahoma. It’s a two-day interactive how to grow your business workshop where I teach you everything you need to know to start and grow a successful company. I have built up several multimillion-dollar companies, and I’m going to teach you how to do it.

So if you want to know how to do the marketing, the branding, your accounting, your sales, your workflow, search engine optimization, online ads, everything you need to know, we’re going to include that for you. The way I do the tickets is you can pay $250 for a ticket or whatever price you want to pay. Why? Because I grew up poor and I know what that’s like to have zero income, but to have big dreams and having big dreams with no income, I get it.

So sometimes you need a help, maybe a hand up, not a handout, and we’re here to give you that hand up. So at the ThriveTime Show workshop, let me tell you what you get here. You get practical, step-by-step business training. It’s a hands-on business workshop. It starts at 7:00 AM, and it goes until 3:00 PM, from 7:00 AM to 3:00 PM each day. It’s very interactive. It’s a two-day workshop.

We’re going to teach you how to create businesses, how to launch businesses, how to scale businesses. We’re going to teach you the step-by-step systems you need to implement to grow a successful company. We’re going to teach you everything you need to know, but there’s no upsells in the back of the room. Why do I do it? I do it because you deserve it. B) I’m very good at it. My partner, Dr. Robert Zoellner, and I, between he and I, we’ve built a lot of successful companies.

I have built Oklahoma’s largest men’s grooming business, independent, privately owned men’s grooming business called Elephant in the Room, which that website is eitrlounge.com. My partner, Dr. Robert Zoellner, has built zoellner.com, the largest independent private optometry clinic. He’s built Z66, z66aa.com, Oklahoma’s largest auto auction. We’ve coached up and built up home building businesses, home flipping businesses, gold and silver companies.

Let me just show you. If you go to thrivetimeshow.com and you click on the testimonials button, you’re going to see over 2,000 testimonials. Look at this. The attorney, James, from New York, we helped him grow his business by 79.4% last year. The Flyover Conservatives have grown their podcast by 16,000%, which is a large percentage. The Platinum Pest, it’s a pest control company. They’ve grown 411%. Shaw Homes has grown from 16 million to over 160 million in sales.

Someone says, “You don’t have to sell me. I get it.” No, no, no. I’m going to give you more. These are just testimonials from the past few months. We’ve got Kirsten White, a home decorator. She’s a home design and interior design business. She’s grown her business dramatically. You’ve got here Placid Joku. He’s a personal trainer, instructor. He’s grown his business dramatically.

You got Dan Naff. It’s an affordable insulation company. He’s grown it dramatically. Tyler Hallblay, let me tell you his story. He went from a startup to $10 million plus in sales. His company’s primotrailers.com. Barbiecookie.com, grown the business dramatically. Joe Burby with Back to Basics Builders. Someone says, “No, no, I don’t need anymore.” No, no, you need more.

We have over 2,000 testimonials. So you can get those tickets by going to thrivetimeshow.com. It’s thrivetimeshow.com, and you click on the conferences button. Once you click that button right there, boom, you can see where you can request tickets. These events take place in Tulsa, Oklahoma, at my home office. So again, get those tickets at thrivetimeshow.com.

My name’s Clay Clark. After I finish connecting with you, speaking with you, I’m going to share with you a brief little commercial so you can see more about the interactive two-day ThriveTime Show workshops. Again, we have just under 40 tickets remaining for that. It’s going to be in Tulsa, Oklahoma, February 2nd and 3rd where my very good friend, John Lee Dumas, the host of one of the largest podcasts in the world, he’ll be attending this event as well. It’s the EO Fire podcast.

That’s John Lee Dumas, my very good friend, John Lee Dumas. I’ve been on his show, I think, eight times, nine times. This guy, John Lee Dumas, let me tell you, he has a podcast and, on the top right of his website, he actually tracks how much profit he’s made for the month. This month alone, this man has generated $182,000 of income this month with his podcast. He’ll be speaking at the in-person ThriveTime Show workshop we have coming up in February.

And then November 10th and 11th, we have the two-day interactive workshop. The way the workshop works is we kick off at 7:00 AM and then at 7:40 we take our first break. And then we open it up for questions. And then we do another session at 8:00, and then we open it up for questions, and then 9:00 and more questions. So you’re getting over 15 hours of interactive training. We serve lunch both days, and you get to come to my office right here in Tulsa, Oklahoma.

I would say a little over 90% of the attendees are not from Tulsa, Oklahoma. You’re going to have a blasty-blast. My name’s Clay Clark. I’m fired up to meet you. Get those tickets right now at thrivetimeshow.com, thrivetimeshow.com. I know it costs money to get to these events, but you can name your price. We want to make it affordable for you. You can get those tickets at thrivetimeshow.com.

The ThriveTime Show two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13-point business systems that Dr. Zoellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate.

We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems. So now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve.

You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I’ve built these workshops is because as an entrepreneur, I always wished that I had this and because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it was a hollow nothingness.

I wanted the knowledge. They’re like, “Oh, but we’ll teach you the knowledge after our next workshop.” The great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big, get rich quick, walk on hot coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business.

I encourage you to not believe what I’m saying. I want you to Google the Z66 Auto Auction. I want you to Google Elephant in the Room. Look at Robert Zoellner & Associates. Look them up and say, “Are they successful because they’re geniuses or are they successful because they have a proven system?” When you do that research, you will discover that the same system that we use in our own business can be used in your business.

Come to Tulsa. Book a ticket, and I guarantee you it’s going to be the best business workshop ever. We’ll even give you your money back if you don’t love it. We’ve built this facility for you, and we’re excited to see.