Business Podcasts | A Millionaire’s Guide | How To Become Sustainably Rich | Q & A Session

Audio Transcription

focus on and really dive into. Write the name of your website on here, and I’ll be happy to dive into your website and help you specifically focus on your company. So I want to make sure everybody here leaves with specific game plans that you can implement. So if you have a specific business and you want me to really focus in on that, I’ll be happy to do that. And all you got to do during the break is just write the name of your business on the whiteboard. We’ll help you. OK, so we’re going to go through the questions real quick on the board here. Andy, can I have, Sean, can I have you make your way up here real quick? I need you, Sean, like a paper towel or a sleeve of some guy’s shirt or a dog, a small dog, some kind of item that you can use to erase stuff on the board, okay? Small dog or a, okay. Okay. All right. So we’re going to go through the questions on the board here. So question number one on the board Sean I’m a to read the question and then I’ll answer it. Here we go bricks gold and silver today question mark Okay, this is a business conference. And so I’m gonna walk through No, it’s important. I’m gonna walk through the business stuff and I’ll go to medium pace And if somebody has any questions, let me know. So the way it works is in 1971, what happened? As relates to this question. Okay, so in 1971, Richard Nixon, per the recommendation of Henry Kissinger, as a statement of fact, he moved us off of what’s called the gold standard. And Sean, I’m going to keep your erasing device up here, and then I’m going to let you pull this stuff on the screen so people can know I’m not making stuff up okay so 1971 Richard Nixon took us off the gold standard okay in 1971 the World Economic Forum was founded in 1971 America began sacrificing babies to bail we call that abortion in 1970 a lot of stuff happened 1971 and that might not matter to you however just so we’re clear today while Today, while you’re here today, your net worth will go down one-tenth of a percent today. Then tomorrow, one-tenth of a percent. So every 10 days, you have lost one percent of your net worth because of inflation. So every 30 days, you’ve lost three percent. So what used to be the annual inflation rate is now the monthly inflation rate. That’s why eggs are double. Make sense? So they moved us off the gold standard in 1971. And so, Katie, let’s cut to his screenshots here. So you move off the gold standard in 1971, and we entered into this thing called the Petrodollar, if you look it up, Petrodollar. So what happened is, America decided that we would team up with the Saudi Arabians in kind of a weird way, per the recommendation of Henry Kissinger. And this is how it goes. We told Saudi Arabia that we’ll protect them militarily as long as they will export their oil and price it in US dollars. Thus, you have the petrodollars. So we protect Saudi Arabia militarily, they export oil at prices that we like, etc. Well, that stopped. So officially, Saudi Arabia has joined BRICS. So it’s Brazil, Russia, India, China, South Africa, and they’ve been hoarding gold for the last 16 years in preparation to announce their new currency. And it’s going to be a gold backed currency. So you can look it up real quick, Andrew. And so the US dollar isn’t going to be relevant to those countries. Anymore, Brazil, Russia, India, China, South Africa. So the test that I would have you take today, this is to think about, is it like go in your house and think about all the things in your house and what which one of those things was made in America. So like your shoes, your jeans, your shirt, your hat, soap, deodorant, anything. You start to look at it and go, wow. So what’s happening is China and Russia are, they’re militarizing, they’re weaponizing money. So you’re going to start to see a very wild turn of events for money. So Saudi Arabia just announced that they’re cutting US, they’re cutting their exporting of oil by a million barrels a month. So it’ll not only be expensive, but there won’t be a lot of it. And that’s because they’re weaponizing that. So that’s what’s happening. And that’s been a plan that’s going on a long time. So, and if you read in the book of Revelation, Sean, you can look it up, Revelation chapter 16. It says, just like Sean type in, Revelation, Euphrates chapter 16. So the Bible, which was a very good book, turns out the great book and it was written by, inspired by God, John wrote this while exiled on the island of Patmos. And if you look up revelation, chapter 16, Euphrates, did you find it there? Okay, it says, and the sixth angel poured out his vial upon the great river Euphrates, and the water thereof was dried up at the way of the kings of the East might be prepared. Well, the Euphrates river, I know a lot of people don’t study the Euphrates River, but it’s almost dry. And at the time that the river dried up, that’s when Yuval Noah Harari showed up, who’s considered to be the false prophet, praised by Obama, Zuckerberg, Gates. This is the guy who wants to change the laws. He’s actually said this. He wants to change the laws, the times, put surveillance under the skin, ban marriage and meat. He wants to ban meat, ban marriage. So that’s him. And then if you go to the next verse, one more verse. So Sean, go back to the Bible verse there. OK, OK. And then click on next. You can go to 16. Just click the little next button. Yeah. Nope. Go back. Oh, yeah. OK. Click the little arrow to the right. Arrow to the right. Oh, yeah. There you go. Oh, yeah. No, not there. OK. Do 16, 13. Well, you can just scroll down real quick, Sean. Just scroll down. You got it. OK. And then I saw three unclean spirits like frogs come out of the mouth of the dragon out of the mouth of the beast, out of the mouth of the false prophet. So it gave you back to Revelation 16, 12, back to 16, 12. And so scroll down 16, 12. There you go. So what you’re seeing is the kings of the East is considered by most theologians to be China and Russia. And they announced their formal military and monetary partnership when the Euphrates River dried up. And that’s when you all know Harari showed up. So what does that mean to you? What it means is stuff’s going to get a lot more expensive really quickly. And so not say that to be negative. I’m just saying it’s a real thing. And so the question is, should you buy gold and silver? I’ve always done that. And this isn’t a new thing for me. How many of you have been aware of inflation before this conversation? How many of you have like really gone down the rabbit hole at least one time? And you’re like, so how many of you before now knew about Nixon taking us off the gold standard? How many of you know that when Nixon took us off the gold standard, he also exported a lot of factory jobs to China, you know? Okay, so this is a plan. This is their plans. This isn’t like a new thing. So, but I met with a very wealthy guy. I won’t mention his name because we’re streaming live and I don’t want to put him in the political world unless he wants to volunteer to be in it, but he owns a bank. And so years ago I sat down with him. I was 25, 26. And I said to him, we’re at a country club. And I said, Hey, you own a bank. And if you were me, I have an entertainment company. We’re doing 4000 weddings a year. We’re doing really well make about $150 per event. We’re doing 4000 a year. If you were me, or how about this? If you were you, what would you do with your money? And he says, I always take a quarter of my wealth, Clay, and I buy gold and silver. So this is like 2005. So Sean, if you look up 2005, price of an ounce of gold, 2005, 2005, price of an ounce of gold. So I said, so you’re telling me that you as my banker, you who own the bank, you are buying gold and silver. He goes, yeah. So I was like, well, that’s what I’m gonna do. And at the time, $444 an ounce it was. And today, it’s $2,000 an ounce. So I’ve been doing that for a long time. So I would recommend that you would do that. And I recommend you take a quarter of your wealth, income, and you buy real estate from emotional people. So if you’re talking to an emotionally stable person, I would not buy real estate from them. It’s a rule. I’m not kidding. Because you’ll have a guy who has like a lake house or a beautiful home or a woman who has a beautiful home. How many of you have met somebody who are, if you were that person, you don’t have to volunteer yourself. But how many of you know someone, they got divorced and it didn’t matter what the sales price was, they just wanted to be done with the relationship. So a lot of times you can buy a house on a deep discount. So that’s what might be my recommendation. But as it relates to us in this room today, we’re all growing businesses, and you just have to be aware of what’s called inflation and this new phenomenon called deflation. So this is what I’m dealing with and you’re dealing with. So like in our haircut chain, there’s a certain group of people that are going, you know, I either have to buy groceries or a haircut. So they’re like, I’m gonna buy groceries. Well then, but also the cost of money has gone up. So the interest rates are on the, they’re supposed to be ending this year on 14% and they’re at 8. You know, so you and then China if you go online and look at it, China is pulling their money out of our economy at scale. So that’s where we get a lot of money from is China. So it’s this whole thing, so you’re gonna have this thing called deflation where certain people can’t afford to buy something, so you, but also you have inflation so the prices keep getting higher even though less people want to buy it. Does that make sense? And that’s called deflation. And that’s what California is going through right now, where it’s like, not only are the house prices super high, but now no one wants to buy one either. So it’s a really weird thing. So that would be my answer. It’s probably a long, long answer for you. But that would be how I would get to that. And I would just encourage you to know. We have a button if you go to timetofreeamerica.com all about bricks. Okay. So next one, hopefully not a geopolitical question. Here we go. I think someone wrote that with a permanent marker. Oh, that’s gonna be a permanent name question, okay. Next. So loan versus personal cash and less regulation versus domestic. Okay, so loan versus personal, who’s asking that question? Okay, so what’s the question there? When starting a business, is it better to LLC and just take out a loan so you don’t lose any of your assets, your personal assets, if the case of business fails. Is it better to form an LLC than to use your personal assets? Yeah, your personal money. When risking a business, then you risk bad credit if it fails. Well, I mean, it’s a very reasonable question. I just, I’ll pick on myself. So like for the haircut business I built years ago, there’s no bank that would I didn’t borrow money to build it But if you wanted to buy a hair business or start a business most people start a business with a small business loan and most banks won’t lend you money unless you have a personal guarantor Most you know, so Randy you have a lot of vehicles Ryan you’ve got some business stuff Sierra pools you got stuff business stuff you buy for your business, maybe excavators or trucks or something, you know. Do they ultimately want a personal guarantee from you guys? Anybody? I don’t have any clients that if they didn’t use their personal would get approved. So theoretically if you were super wealthy or you had enough money and the banks didn’t require you to personally sign off on stuff then you would that be the advisable strategy. But I don’t know a lot of people that would get qualified if they weren’t personally signing off on it. Does that make sense? Yeah. Next question. It says, hobby lobby example for services instead of products. Can someone ask me about that? Who is that? Yeah, what are you thinking? to meet that 50% that’s it, right? Keep going. It was marked up. Yeah, so specifically how are you looking to apply this for what you’re doing? Yeah, so my question was how would we be able to do that for our business which is more service-based instead of product-based? Well, I mean, it’s not a new move. I do it a lot, but like, I’ll just fire off a bunch of examples. One of the clients I work with, it’s called Elite Training. It’s a personal training business. I also work with a company called Cavell Fit, cavellfit.com. I also work with colafitness.com. That’s three that are in kind of a service-y business for health kind of thing. And I think Charles Colaw, your first month is seven bucks. I think for Cavell your first month is… pull that up real quick, Cavell Fit, they I don’t know if they’re no brainer is. Uh, Cabal Fit. Yeah, this is it’s $49 for his. I suppose me I do lower, but then you have the elite training. I think it’s a dollar for the first month with him. But you got to have like some ridiculously low first time experience that people will try it out. Yeah, you have some sort of thing that’s like a no brainer. I’m just I’m just telling you this because what’s your name again? I’m so sorry. So, you know, and you’re from Kansas City. Okay. And I’m not saying this about you. There’s no passive aggressive. I’m just being very direct to help you. Okay. Most people suck at everything all the time. Not you, but most people. I mean, in every category, they suck at everything. It’s crazy, because we used to have a thing in America where if you didn’t work, you didn’t need it’s crazy. It’s in the Bible. Now you have people that don’t work and they still eat and they want to give you a feedback on it They’re called I went to college for seven years and I’m a management expert these people Do we have people in your office like this that suck? Maybe I’ve seen this they’re not good at anything, but they want to give you feedback. Am I the only person who’s dealt with this? Okay, so like there’s actual companies that I’ve hired before I won’t mention their name, but to cow I’ve hired them to one guy This is a true story. He says to me. I really want to earn your business to clean your house?” I said, sure man, what is the deal? And he goes, I will clean your house for 10 bucks first time just so I can show you the quality. We got about one room in and my wife is going, hard pass, get him out of here. I don’t care what we’re paying this guy, I don’t know what the deal is, but no. And he was a guy from a conference who wanted to build his business and he was awful. Well, then another one of my clients hired him for 10 bucks. If somebody at the conference, they met each other and they hired him and he and they were like, this guy’s the worst. He’s breaking stuff, showing up late, let the dog out of the house, just a terrorist. You know what I mean? And so the ten dollars, it was like people should have paid him. You know, he should be paying his customers thousands for the service. Does that make sense? So you have like so you’ve got to find a way to have a no brainer where the customer can try out the service one time and then after that the price doesn’t matter because they’ve seen the value. So you’re no-brainers to get them in the door. Hobby Lobby is different. Hobby Lobby, they have a product that has an obscene markup and most people don’t know about it, so it seems reasonable and that’s a different thing. But for you guys, you just want to have a no-brainer to get people in the door, if that makes any sense. Okay, yeah, okay. In how to build a social media following, who is that? Hi. What is your first name? I’m Stephanie. Stephanie, okay, yes. So, for what do you want to build a social media following for? So, I’m a writer, musician, and my whole mission is really to create content that inspires. Being that my business is my creative work. Yeah. Having social media, it depends on everything. The question is, how do I do that? Well, okay, I’ll walk you through it. And it’s really quick, but it’s not meant to be snarky and then you can tell me if it resolves your, if it answers your question. So there’s four ways that work for social media. The clients I have that are doing this. One is people love celebrities for reasons I don’t understand and maybe if you were in my world you would see the way I do, but most of the celebrities I’ve met in my life are impossibly dumb. So I’ve met you a few times I think you’re sharp but a lot of celebrities aren’t really, they’re aren’t real. They just follow a script. And so, but people love them. So let me give an example. If you said, Justin Bieber goes, he’s gonna be at PMH Tulsa showroom tomorrow. Certain people would show up and freak out just because he’s getting, he’s in the business. He’s getting a pergola or he’s just walking in the store. So celebrities are a thing, and I would recommend that you would utilize that from time to time. So celebrities is one, move number one, and I would recommend you get celebrities that you don’t dislike. So let me give you an example. I like Eric Trump, Eric’s a friend of mine, but if Eric were to spend time with you, Ryan, you guys would get along, because he’s not a diva. His last name is Trump, but there’s no bogusness to him at all. So when you talk to him, it’s like, what’s up, dude? What up, man? How are you? We talk and it just feels like normal guys. And the only difference is that his last name is Trump. So for anybody who’s ever been to our reawakened tour, he flies commercial. Eric refuses to fly private, which blows the minds of people. Because you know, think about how many people are afraid to wear a Trump hat. He is a Trump hat. So he’s in the plane and I… so the first event he came to I was like, hey dude, how’d you get here? And he goes, I flew commercial. We’re talking off the side of the stage. I said, I know that you said you do this and I guess I believe that you did this, but how does that go? And he’s like, oh, man, it’s crazy. You know, a big chant broke out, you know, like we love Trump. That happened for about the first 20 minutes and then it got into God bless America. And then we got to the national anthem and then there was like a Trump, Trump and he had the FJB going and the FJB got pretty exciting. And he’s like, meanwhile, I’m just trying to like, how are you doing? Good to see you. And he’s like, you know, this is how it is. Well, then he goes in, there’s at the airport, you can buy products. You can get like a water, you get a book, you know what I mean, these stores, they have these. And he goes in to buy like gum and a water, and some lady who’s at the tour is like, oh my gosh, it’s you. And he’s like, I’m buying a gum and a water. And so he’s a very normal person, so he doesn’t make me crazy, but he happens to be a celebrity for certain people. So however you can get to that, some sort of a celebrity. Second thing is you have to talk about stuff that is remarkable, which I know seems cliche, but it has to be something that people want to remark on. So like, I happen to know Barack Obama’s brother, which is crazy, but I think that Malik is hilarious. But, you know, I just connected with him and I think it’s hilarious. And people, everybody that I know has been texting me like, dude, is that, how do you know his brother? I was like, I just have been pursuing this for a long time. And so it happens. Remarkable. Whether you agree with what he’s saying or not, you have to remark or at least people feel the need to. So I, my level of hate right now is really at an all time high, which I love because it’s, it’s, you know, it’s usually when you’re correct. So it’s like, you know, so you have to figure out whatever remarkable is for you. So you play music, do you play music? Okay, yeah, so who is the classical musician who found a way to fuse that with kind of hip hop and dance? Who is that person? You know what I’m talking about? What is her name? Yes, Lindsey Stirling, look that up there, Sean. Lindsey Stirling. So, she is a classically trained musician but also combines her music skill set. Go to YouTube and find her there. There you go. And click on videos. Okay, and then do like, click on the, let’s click on the first one. On Fiverr, you can find high quality freelancers for a variety of services, including view. And kind of click midway through where you can see you’re playing something. I don’t even know what that is. I don’t know that I want that, but certain people do. So, it’s got to be like remarkable where it causes you to remark, but then it also, the celebrity thing doesn’t hurt. Third thing is consistency. If you’re just consistently putting stuff out there that is accurate, over time people will start to know that you’re consistent. So, a good example, if you go to YouTube and you look up Stansberry Report. Has anybody listened to the Stansberry Report? Okay. So look up Stansberry Report. I like this show. I don’t know a whole lot of people that like this show, but whatever. But if you click on this channel, she does a very good job and very consistently. And what she does is she interviews people about what’s going on primarily with stocks, bonds, and the economy. That’s kind of what happens. So you click on her show. She usually puts out a show like every three or four days. But you know, the EIA came out and kind of click through so we can see her interest rate. Again, there’s an investment angle. Let’s go back. We don’t want this other guy go back. There she is. Okay, kind of click in there. Johannesburg. Do you see her? There you go. Pause. This is her. So she does a show and it’s very consistent. And so but even though I like her stuff, I probably only watch like one show a week, maybe. And I try to listen to it while I’m driving. I just try to turn my car into like a mobile library, you know, so I’m always listening to something. So the consistency thing is a big thing. So you got the celebrity, remarkable, the consistency. And then the fourth is you wanna spray the prey. You wanna put stuff on every platform. So if you go, Sean, can you go to my Twitter today? So I was just on a show today with Julie Green, who I happen to like, but a lot of people don’t like Julie and a lot of people love Julie. So it’s like they love her, they don’t love her, and I think she’s great. She’s always been a high-quality, high-character person. I think she’s really nice behind the scenes. Scroll down. But that was the interview we did this morning, and that’ll go out on all the platforms. That’ll go out on Rumble, Twitter, Truth, Instagram, TikTok, Facebook, everywhere. But it can’t go out on YouTube because YouTube basically has banned me and LinkedIn, but we’ll see. So that’s how you do it. Is that helpful? Yeah, very. And then, so you got those four things, and then kind of the overall thing is you want, when you’re on, when you’re marketing or getting it out there, you want to tell people to take a call to action. So do you have a website? Okay, so let’s just pick on the Flyover Conservatives. Sean, will you pull them up? So you tell everybody, hey, go to flyoverconservatives.com today and join our news list so you have a chance to win ABC 123 or so that you can stay connected or but you want to do all that and pull people into your, because you got to build a database. But then the database is a group of people that have signed up to what you do because they believe in what you do and then the little rule is thou shalt not let other people use your database. And so that’s how that works. Is that helpful? Okay, awesome. Yeah, okay. So question number… Anybody have a question? Okay, yeah. So you want to know how to get canceled? In what regard? Well, I am very involved in the future movement, so my website would come off of that and I don’t know what’s going on. Well, I give you a lot of facts. I’m not trying to be like a doomsday or whatever. I’m just telling you. Has anybody here studied your local school board? So go to DuckDuckGo and just type in Tulsa CCP school board. So that’s Tulsa. That’s where we live now, Tulsa. And Randy, can you come up here real quick here? Randy was telling me about cat litter during the break and I’m like, what the? What the? And I get, I don’t, I don’t do public schools so I don’t really know what’s happening, but Randy was giving me our… I think it was the first political update he’s given me in five years. But this was… So, tell me what you were telling me about the school. Well, my kids don’t go to this school, but in Piedmont, there’s litter boxes in there. In where? In the bathrooms. Why? If you identify as a cat, you can use the restroom. Yeah. This is new to me too, but I live right next to it So this is this is the answer your question answer your question teen. Exist the thing. Okay, so we were at a metro Christian game there’s a lot of great parents that go there a lot of great teachers and we’re there and I’m run a bunch of dads and Paul a lot of the guys I hang out with are probably guys that you know or one one connection removed, you know And they all kind of look like Paul, they’re kind of just good guys. And one of the guys, this is when the mask mandates first happened, do you remember this? And everybody’s rocking a mask. And the one guy, he’s got a chin strap mask, because that’s protecting his chin from the virus. And he says to me, he’s like, we’re at the Metro game, and he doesn’t curse or anything, he’s a really nice guy. He goes, man, there’s just something not right. I go, well, I know what it is. It’s that everybody’s wearing a mask. And he’s like, just checked up, man. And I go, Well, you should, you know, not wear a mask. I’m not wearing a mask. And he’s like, dude, you are so bad. So bad. How am I badass? You’re not wearing a mask. It’s crazy. You, you I want to be like you. I’m like, well, you can you just you just you pull it off. We’re on the same team. And he’s like, I want to speak out. I want to speak out, but my wife works with this guy, and if I speak out, he’s going to fire her. She works for this guy, and he said, you know. So, Randy, you’re just trying to build pergolas, you know? Have you had to have geopolitical discussions with any customers, or how do you handle it so far? Because you’re just trying to put in pergolas. You’re not trying to, you’re not wrapping your car in an American flag. You’re not out there protesting. You’re just putting in pergolas. You had to have a deal with that at all? I mean I try not to talk to anybody really. Have you had to though? Were they forced, they brought it up to you? A little bit. I just kind of change the subject. I really am not interested. Because you’re going into people’s homes to quote the pool. You ever have any, no, nothing? Well it got brought up a lot right around the changing of the president but I mean right now it’s not a big deal. Okay. But when it was a big deal you just kept doing your normal thing? Yeah, I mean, they bring it up, they just try to talk about it, and I’m just completely not interested. So you’ve got two different strategies, Tina, you can go with. I talked to a guy, and I’m trying to be very vague because I don’t want to get people involved in politics that are choosing not to be political, but a guy I know, he owns a bank, and I go, bro, you have to speak out. You have a bank, everybody knows you, you’re very successful. And he’s like, I don’t feel called to, I’m glad that you do, and I appreciate you, and I’ll be supporting your causes, but I just want you to know, soon they’re gonna debank you, because it’s gonna happen. So it’s gonna happen, because it’s this thing called the social credit scores, and it’s gonna happen, and I know this because I own a bank, and so that’s gonna happen. So if you look it up on DuckDuckGo, Australia, looked it up real quick, Australia has said now that if you say there are two genders and you believe in the actual presence of Jesus Christ, like you believe in Jesus Christ, they’re not gonna let you bank in Australia anymore. So that’s Australia. So you just can’t have a bank. There you go. You’ll find it. You keep looking it up, Sean. You’ll find it. So you’re starting to see that’s happening, you know. How many of you saw the lady in the UK that got arrested for praying silently? You know, so you’re starting to see that. A friend of mine was praying in Utah, and he got arrested for praying in a public setting. Not in front of an abortion clinic, he was just praying. Another lady I met at Three Awakened Tour, she was at a football game and didn’t wear a mask, and she got arrested. So, I don’t know how to have an answer for you. So what I did at the game is I just said, “‘I’ve got a solution,’ and the guy’s like, “‘Brow.'” So I left the game, drove over to Walgreens, which is by Metro, and I got myself some of those Fisker scissors. Randy, you know the really good durable scissors, the orange ones? Oh yeah. Oh yeah. They’re kind of overpriced, but they’re name brand scissors. They really… Fisker, not the cheap stuff. You know, I got some of that and I got… you can go… this is all Walgreens, okay? And I got some box cutter stuff where you can really just, you know, and I got some… they have like a cheap tool section, Walgreens. I go in there, I go to the CVS, I get some little snip things. And I went to the game and I went and I walked around the stadium and I cut down every single mask sign. I just down to do. And I walked around and all these dads like, oh, my God, he’s lost his mind. I just went to every single sign and then I got to the bathrooms. I went into the men’s bathroom and I went down here, down here, take that down, take that. And then I thought, the women’s restroom, I’ll let them keep that sign there. But all I can say is from that, I had almost universal negative feedback from almost every single person from that school. And I almost had zero positive feedback. I think I’ve had maybe five positive things for every 100 negative things, because people are really weak. So my response is I think if you’re like Randy and you’re non-political you just got to keep running that business but don’t they bring up stuff like don’t people not want to come to work because they have anxiety? Isn’t that a thing? No? Well yeah I mean we deal a lot with employees. Do they bring up political stuff to you or no? No not really. What about a customer wanting you to wear a mask in their house? I had a few people ask me to wear a mask and I would not put it on. How’d that go? They made me leave. Okay. Yeah, I was probably the most non-political. He has Christian values but just doesn’t get political, you know, so you just said I’m not putting it on. Yeah, I said I can walk around and You know, she’s like well, we’re gonna be closer than six feet apart so you can’t Yeah Not recently, that was just like right during the big… Okay, and I brought up Randy because he’s not a super political guy, so I wanted to… So, I don’t know if that’s helpful for you, but I just know that’s what’s coming is debanking. And so, right now on the tour, you know, we have speakers that will speak and I try to reimburse certain people for airfare if they need help. And it is the craziest thing, trying to reimburse people right now. And it’s been that way for two years. Because you’ll wire someone and the bank won’t receive money from me because of my political leanings, or they won’t receive credit card payment because of it, and they won’t receive PayPal, and they won’t receive… That’s been for two and a half years, so that’s kind of my thing. I don’t know if that’s a good answer for you, Titan, but that’s what my thought would be. You know, Clay, those people that treat you like that, they’re not really your customers anyway. That’s right. You know, so it’s all going to come full circle eventually. I actually believe what you’re saying. I’m seeing it happen where a lot of people that were kind of on the fence are going, I think I’m on the other team now. I’m done with the mask thing. Had a very, very outspoken pro-masker the other day tell me, they’re done with the masks. I asked her why? And she goes, because I’m just done. Like, what about all the science and all the stuff before? She’s like, that’s great, but I’m done. I’m like, okay, whatever that is, great. I’m glad you’re on our team now. Okay. So, yes, sir. Can you talk about the cancellation stuff? That’s great. Can you talk about the lawsuits? Lawsuits? Yes. For the… For example, a lot of the people behind your door, probably sued. Yeah. And one of them, a very well-known doctor I want to mention today, I did it with him, and he’s like, I can’t find a good lawyer out there, which is a man who’s free to do it. Yeah, well, I’ll come back in one second. I’m not dodging it. I want to go ahead. So, funnels, who asked the question about funnels? Funnels? What kind of funnel are you talking about? Like a sales funnel, a popular platform called ClickFunnels. I got you. Let me show you something real quick here. And Randy, I’m going to use your business as an example, okay? So people Google search something to find Randy. Let’s say they type in OKC Pergolas, or they see a Facebook ad or an Instagram ad that Randy’s been running. Randy, is that reasonable for those to be viable sources? Yep. Or a customer referral. So these are three sources. Sorry, my handwriting is poor here, but you’d have people either Google searched or they found you on Facebook or they found you via referral. Is that realistic? Yeah. I mean, like my three-legged marketing stool is gonna be Google, Facebook and Showroom. Okay, trade shows. But you probably get what, a quarter of your business from referrals or maybe more than that? Yeah, I mean, you know, results produce a referral. So as we’re doing bigger jobs, we get more referrals. So, but that’s the thing, okay. So now the leads come into the website, which is pmhokc.com. KC dot com and they go there and at that point and I’m not disagreeing with the click funnel guy I’m not having a debate with someone who’s not here but what happens is is somebody on his team has to what I call activate the lead so somebody has to activate the lead so the lead comes in so Randy has to have someone on his team who people like who you have a great person right now making those calls right and she has to call that lead and activate the lead and book an appointment for Randy to meet with these people. And because Randy has a great product and people like him, that’s usually when the conversion happens is when they do the appointment. But somebody has to activate them. Does that make sense? The one thing I don’t like about ClickFunnels, because ClickFunnels is just basically a form. It’s a landing page with a form, but you still have to have someone get to that form. And take Facebook for example. Facebook will not show your ads as high because you’re sending them away from Facebook. They want you to stay on the platform. And so I’ve split tested that before, like just a direct click funnel or sending them to click funnel from Facebook or sending it to the lead form on Facebook. It’s night and day. It’s like three times the leads that you’ll get just by using the form on Facebook. And what he said I 100% agree with and then somebody has to activate that lead. So the shape I’ve drawn here is kind of a funnel, if that makes any sense? So I agree in the concept of a funnel that creates leads and you follow up, but where I see most businesses getting it wrong is someone fills out the form and they think there’s gonna be an automated system that’s going to convert that person into a buyer. And you’re not nefarious, and no one here is nefarious, but this is what happens. These companies, not ClickFunnels, but companies that sell ClickFunnels kind of ideas, they’ll actually put fake leads in there to justify their existence. Who’s ever had that happen to you? Where you’re paying a lot of money and the leads you’re getting are not real. Have you ever had that happen? So the company that’s working with you to help you get leads, they will actually create bogus leads for you just to say that they’re doing it. It’s kind of tricky. Let me give you a better approach for a landing page. So if you have your website, you have several pages on your website, treat each page like a landing page. There you go. That way you send them to that and there’s multiple calls to action because that’s essentially what ClickFunnels is, is just a landing page that just narrows it down from here to one page. So like every page on my website is like its own landing page. Is that helpful? Now we have a question about the handyman from Cincinnati, is that right? Or from Cleveland? Cleveland. Oh hi. Good guy. Yeah. So as far as your handyman business, just to answer that question we were talking offline a little bit. A business is typically sold for two and a half times the profit plus assets, typically. So I’m gonna pick on Randy’s business, I’m not gonna get too specific, but let’s just say he had a business doing $20 million a year of business, okay? And let’s say that the profit was $3 million a year. $20 million, that might not be an accurate number, but you get the- That’s about 15%, yeah. So a banker who doesn’t know you, frankly, a lot of times bankers will say nice things and be positive, but at the end of the day, it’s just a math equation. They go, hey, we really like you. We like what you’re saying. What’s your name, sir? Luke. Luke. We go, Luke. What’s your name, sir? Robert. Robert. So, Robert, Luke, we like you. We look at your resume. Robert, you built a home building company before for 30 years. We like you, Luke. You guys are great, Luke and Robert. You want to buy Randy’s business. Okay, cool. Then, they’re going to listen to you and offer you a coffee and the whole, you know, the whole banker thing. They bring you a binder. Would you like the leather binder? You know, the whole have you seen this? They offer you a leather binder and a coffee and a cookie and a and I don’t know what’s happening here. They have like a nice executive conference room and they have a secretary or secretary. It man guy who’s not, you know, at the end of the day, though, they go, we’re going to lend you two and a half times what his profit is. And that’s usually what the bank is going to lend for the business that is sold, plus assets. Now, if you’re dealing with private equity, so it’s a group, it’s a big fund coming in to buy up all of the home builders or all of the… Those guys will usually offer eight times profits. So one of my clients, he’s an ophthalmologist and he hated ophthalmology because he doesn’t like looking into the human eye. No, we had a great conversation. I was like, how are you, man? Great. That’s our 13 point assessment. I do free, you know, a free assessment for potential clients. And I said, I got to ask you, what are your goals? That’s what I ask. He says, I got to get out of the business. I just hate the human eye. You hate the human eye? Yeah, just people behind the eye, people that have the eye. You know, you got a guy with bad breath. You’re getting in close. He breathes on you. It’s just I got to get out of the eye. I got to get out of the eye. And he’s like, but it’s not, it’s a hard skill to learn. You’re doing surgery on the eye. If you screw up, people can’t see out of their eye. I have to move out of the eye. I’m done. I’m done. I’m done. I’m done. You know, he’s like, have you ever met people right on the edge right there? Unhinged, you know, I’m going, so you, you don’t want to do the eye anymore. Yeah, I’ll die if I see another eye, you know, calm down. Okay. It’s like, seriously, it was pretty rough. So I said, so if you, if you are successful, then you, you would be selling the business. He goes, Oh yeah, I’ve seen your success stories. I’ve listened to your shows for years. I just want, tell me what to do. I want to double the business and then sell it. So he was a client for about nine months, doubled the business and sold it, but he sold it to a private equity group that came in. They were buying all the ophthalmologists and the rule was they pay eight times earnings, but you have to sign a non-compete for like a long period of time for that region. And he was able to do it and he got out of it, but it was the profit times eight because it’s private equity. And local people tried to buy them, but the banks would only give them two and a half times profit. So if you’re gonna sell your handyman company, you’d wanna get whatever the profits are annually up to whatever multiple you want, because the bank will usually only give you two and a half to five times the profit times two and a half to five times. So in your case, Randy, you just you have some trucks for the business? 22. 22 trucks? Okay. And so like if Randy came in and what does a new truck cost or a used truck? I put all mine on three years. Okay, so you’re like leasing the trucks. No, we buy them, but we trade them in at 100,000 miles. But an average truck is around 55,000. Okay, but if you came in and said, I want to get a loan for 85,000 to buy the 55,000 to our truck, the bank would shut it down. And so the bank views, the way they lend is just profit times two and a half. Maximum of five, and if it’s private equity, it’s eight. Hopefully that’s helpful. Is that helpful, sir? Okay, cool. And then back to, Randy, thank you. I appreciate you. You’re the man. Let’s hear it for Randy. Yeah, Randy. Okay. So page 101. Do we ever feel good about the sales systems? Now, can somebody throw out to me a real company that you really own? Because I want to help somebody with a real specific business. Who has a real company here today? You got a real thing and you’re here today. Okay. What’s the name of your business there, Heath? Kansas City Wellness Club. Let’s pull up that website. So your business is Kansas City Wellness Club, that’s what you call it. All the services that you guys provide, and shout it out for us, would be what? Massages, facials, hair salon, energy healing, wellness coaching, sauna, steam, fitness center, yoga, and virtual reality. Okay, and you have one location or two or five or one. I’m gonna have you come up here and hop on a mic real quick so we can have people online hear what you’re saying. So you’ve got one location. And how many square feet is that location-ish? We have two spaces. One is 3,000 square feet and one is 1,000, so 4,000 total. Okay, so 4,000 total square feet. So if you look at his business, he’s got this box that’s worth, it’s 4,000 square feet. And the value of it is totally dependent upon what we’re going to learn here in the next 20 minutes. But the overhead is still going to be the same every month. I’m not asking you to tell us the bill, but you have a lease payment every month? Yes. Okay. And so that lease payment is going to keep coming in, and that’s going to be an expense you’ve got every month. So making sure I’m doing a good job teaching you on this stuff. The service, what’s the service that you provide the most of? It’s the most common thing. Massage. Massage. And again, what city are you in? Kansas City. Okay. So what you’re going to want to do in his case, is he’s going to want to look at his business in like four parts. Okay. So you want to break your business into four parts. So part one, he’s got to have great branding. So if you were thinking about going to a massage place, and again all the services you provide for people online would be what? If I was looking to go. For everybody who’s watching online, what are the services you provide again? Massages, facials, hair salon, energy healing, wellness coaching, sauna, steam bath, yoga, fitness center, and virtual reality. Okay. So how many of you, if you were going to look for said business, would go to Google to look up the thing. Anybody look up the thing on Google show hands? Who would go to Google to look up the thing? Okay. So what we have to do is we got to make sure that he comes up top in those search engine results or at least competitive, okay? And making sure we’re learning something. What are the four variables that determine who comes up top in Google? Variable number one? Reviews. Yeah. So you got to have the most reviews, okay? So you want to have a five-star, you got to have the most reviews. And then you have to have the most content, most original content, most mobile compliance, most canonical compliance. That’s the branding. That’s the website. Then the next step you have to have is marketing. Now, for the marketing, that’s how you get customers in the door. So the branding is just what people find when they find the business. But in order to get customers in the door, you guys have customers that come in every day. How do they hear about you right now when you ask people, how do you hear about us? What do they say? Just searching on Google. Google? Do you ever hear any social media ads or just Google? Mostly all Google. Okay, so you’re all Google. What about Dream 100? There’s a few. There’s a few? Okay. So I’m going to pull up, let’s pull up Joplin Gyms real quick. Sean, let’s do a search for that. And Charles isn’t here. He comes to a lot of the conferences. He’s not here today. But he wouldn’t mind me sharing this with you guys and he often comes up here and talks about this. But for CoLaw Fitness, and let’s zoom in, Sean, so we can see it. How many reviews does he have versus his competition? So how many reviews does he have today, folks? He has 9,700 reviews. The next competitor has how many? Yeah, I just want you to know he dominates his competition in every market he’s in he’s a small business He’s probably got a tenth of the budget of anybody else But he always comes up top in the search results and he always has many many more reviews in the competition So the question I have for you and your first name again is Luke. I’m getting better. Okay, so Luke so Luke How do you think that he has? I’m getting better. Okay, so Luke, how do you think that he has 9,700 reviews and his closest competition has 643? Asks a lot more, what else? Really good at what he does, what else? Incentivize reviews? Okay, what he does, I’m just trying to help you with this, to make it very practical. He asks for reviews as though his life depends upon it. Like it is like a psychological disorder and everybody in his business is obsessed with them because they know it moves the needle. So they say, how was your gym experience today? And they say it was good. They say, well, hey, I can get you guys a free protein bar. If you leave an objective review, then have to be a good one, just our review. And if you leave a review, you’re entered in for a chance to win a lifetime free membership. And people are like, okay, how many of you if you’re in a gym, you like the gym, it’s already a good thing, if you left the review, you got a protein bar and a chance to win a lifetime membership would do it? How many of you would do it if someone asked you in just a protein bar? Depends how hungry you are, right? I guess. But how many of you if it was a chance to win a lifetime membership and a protein bar would probably do it. But it’s not going to work by setting up a thing in your office that passively says like a post up stand that says, please leave a review. OK, so he used to have a thing up a post up stand that said, please leave a review and no one left to review. You know why? Because Blockbuster, remember Blockbuster, please be kind and rewind. Remember that, please be kind and rewind. That’s a motivational phrase I like to say. Please be kind, rewind. No one knows what that means anymore. But nobody rewinded that thing. You’re supposed to, and people don’t. Have you been to Target? What percentage of people put the carts back? Like a third? They have to have a full-time guy to put carts back because people won’t put the carts back. So even though you should, people won’t unless there’s an incentive to it. Okay? So the Google review, have we solved that for everybody? Okay. Second thing he does is it’s called a dream 100. Now, have you started doing the dream 100 Heath with your business? Yeah, but not as well as we should. Okay, well, I mean, in the dream 100 is where you make a list of the 100 businesses that you want to start referring you business in his case, he’s a fitness business. So what he wants to do is make a list of all of the neighborhoods that are nearby, all of the apartment complexes that are nearby. And he wants everybody in that neighborhood to know he exists. How do you do that? You put out mass mailers, door hangers, but he’s identified a hundred areas that he wants to dominate. So that way, if you live in the area, you can’t not possibly know that he doesn’t exist. It’s impossible for you to not know that he exists. You’d have to be really absent-minded because they’re going to, every single week, drop off marketing materials at those top 100 locations. Does that make sense? And the problem with that Heath, because it’s easier to say it here than it is to do it necessarily, what’s the problem or what would be the pushback if you go home and you’re trying to implement the Dream 100? Well definitely time is a factor and going to a hundred different businesses or calling a hundred different businesses when you have a small team is a big factor. Now I met a pastor in Kentucky at the beginning of the Reawaken tour. I met him at a small, I met him on one of our second events in Tampa. He’s at a church in Kentucky, huge church. And I asked the pastor, what are you doing for marketing? I’m always asking, and he says, our church, if you’re a volunteer in our church, we have kind of a rule that we do where everybody in our church, we knock on 100 doors a week if you go to our church. And I’m like, how does that work? He goes you go out in groups of two and we knock on doors and we do it as like an outreach So like every Wednesday night, we all go door-to-door knock on the door. Hey, we’re with the local church we’d love to invite you and We’re down the road and that’s his entire marketing campaign now over time why does that work Keith if you do it every week and you’re not pushy and you and You got volunteers in your church and every one of the volunteers, he doesn’t have a big team, it’s like 50 people, they go out every Wednesday, and he’s like, I know some churches do Wednesday church, I don’t have a problem with that, but every Wednesday we meet at the church, we go out in groups of two, we knock on doors and say, hey, we’re down the road, we’d love to invite you. Why does that work over time if you do it every week? Personal touch and consistency just find the imprints on people’s minds and they want to see if it’s real. And this particular pastor, he sort of scared me when I was talking to him about it. Like I was almost felt threatened by even asking him questions about it because he was such an aggressive outreach guy. Have you met these people? Like he’s like next level and he’s kind of a hardened missionary guy. And I’m like, so you mean you go every week? He’s like, oh yeah, that’s what we do. That’s how we grow. And I go, so do you ever like, what do you do? I’m just asking questions. What if it snows? We go out. It builds character. Seriously, it rains. We go out. It builds character, stories, memories. We connect. What if it’s hot? Hundred and two. Are you kidding me? Are you asking me these questions? We go out. I’m like, what if you’re tired? We go out. Do you think Jesus took a day off? I mean, I’m like, I’m not attacking. I’m just asking questions. But it’s like whatever you’re going to commit to today has to be a three-legged marketing stool that you’re going to commit to. You can’t leave here with 55 ideas, you have to do three. So Miss May, you have a podcast. In your podcast, who are some of the bigger names that you’ve interviewed on your podcast? Dr. Nicole. How many times do you have to ask these people? Several times. Okay. Well, I have a soft spot for your family, you guys are great. But the thing is, you have to just consist, if you’re gonna do the Dream 100, there has to be a very consistent process to it. I know Stephanie, you’re building your social media presence I can’t tell you how many times I’ll ask certain people to be on my show and they always say no, but then when they say yes, it’s pretty awesome. And most of our listeners don’t remember the rejections because they’re not there. So the Dream 100 is a thing. The third thing is social media ads. How many of you use Instagram by show of hands? Who here uses Facebook by show of hands? Who uses Instagram? Hands up. Who uses Facebook? Hands up. Who uses YouTube? So of those of you that use YouTube, how many of you go to YouTube to search for things by show of hands? You search for things on YouTube. How many of you buy stuff, and I’m not attacking you, I just want to know, how many of you buy stuff because of a YouTube ad that popped up? Who’s ever done that in this room? You got one person, two people admitted? Okay, how many of you bought something because you saw something on Facebook that was an ad? A little more. How many of you bought something on Instagram because you saw an ad? Okay, so the ad has to also feature that no-brainer that we talked about. So we go back to our little quadrant here. I call this the branding. The branding, part of your brand is you have to have the no-brainer and you really don’t want to change that. It needs to be really consistent. So back to your business, Heath, with your area and your marketing and the processes that you’re putting in place, have you had people that have come into the store one time and they tried it out and then they didn’t come back but then they maybe came back six months later? Has that ever happened to you? Yes. And have some of those people become members? Yes. Okay. And some people, it’s just not the right time, it’s not the right season, so it’s the consistency of the branding and you got to have a no-brainer. Then you have to have a marketing strategy that works, okay? What we’re going to do is we’re going to open up here to page one. Let’s see, it’s 122. And then we’ll take a brief break in just a second. So this is page 122 and 123. Okay, encircle any of these areas that don’t apply because I’m trying to help you leave here today with a very successful look of what a realistic look of what it takes to grow a successful company. This is for the branding part. You have to have a website that’s better than your competition. Now you say by what standard? I would encourage you to look at your competition and make sure that you objectively think that your website is better or at least as good as the competition. We on the same page? And if not, just circle this. So you just go to page 122 and just circle. If you’re saying, man, my website needs improvement, you can just circle it. Second, you wanna create a logo that’s not, that’s professional, but don’t beat yourself up if it’s not or if it’s not perfect. Don’t let working on the logo keep you from marketing. And so I think that’s gonna be a dangerous thing. I’m not saying Heath, you’ve done this, but it’s possible to like not market while you’re working on the perfect logo. And a lot of entrepreneurs tell me that’s where they get stuck, is they like, I don’t wanna market until everything looks perfect. Perfect is an enemy of done. Could you maybe talk about that a little bit? Paralysis of analysis, right? Yeah. Yeah, you know, you think that in order, that first impressions are gonna make or break you. And that’s just really not often the case, because you do have to build over time. And ultimately, your service and your consistency and your brand recognition is what’s going to get your folks and keep your folks. And I could just use the Reawaken tour as an example. We did the first one. I didn’t know I would be doing multiple events, nor did I do I was going to do one event. I just felt, did anybody ever feel like God was telling you something directly? I’ve had that happen like twice, when I knew I was supposed to marry my wife, and then the event, the tour. So I called Flynn and I said, Flynn, I feel like God has been calling me, but I’m not putting that on you. Maybe you disagree, so you can rebuke me. That’s what I said. But I feel like God wants us to get together and share the truth about election fraud, medical fraud, religious fraud, to ultimately just get people back to God and kind of recalibrate, re-center, re-get back to God. He goes, without any hesitation, to his credit, or to his not credit, this is what happened. I’m on speakerphone, my wife can hear him, he knows he’s on speakerphone with my wife and I, and he goes, immediately, no hesitation, I know, but it has to happen through the church, we’ve got to go now, we’ve got to go, we’ve got to go. And I’m going, alright. So I decided to announce we were selling tickets, but I didn’t have a venue. I only had a verbal commitment from three megachurch pastors that I could use their churches and then all of them withdrew the commitment after I started doing it. So I was selling tickets and I didn’t hop on my show and go, by the way if you’re buying a ticket I don’t have a venue. I just let people buy tickets and then people don’t remember this part but it was like two weeks before I announced we’ve moved it to Rhema to accommodate the crowd, which is true, but if there was any crowd at all we would not have had a place to be because we didn’t have a place. So that’s why I told people to, if you want to check in, we didn’t have a ticket sales team, we didn’t have anything. So I said, we’re just gonna do a check in at my office. And I said that because we didn’t have a place to go. And my wife and other people with a mind were like, you’re gonna tell 6,000 people to head to your office? That’s why the lines for the first event were so crazy at our office because I didn’t have it all figured out, but I just took action. And I hope that’s helpful for somebody. You’ve got to work on the branding, work on the marketing, but eventually you just have to go. All right, so we go here to page 122. You got to create a logo, item number three, you got to have a one sheet. Now a one sheet is a way that you can succinctly explain that which you do versus your competition. Heath, do you have a one sheet for your business? Yeah, we do. And a one sheet. Let’s go to a score b-ball dot com. This is one of my clients who’s elected to put his one sheet on his website. So his one sheet is on the website. So his the one sheet he has is always on the website. So when he meets with a client, and I’m gonna borrow this for just a second, this is a one sheet. You have one here? Everyone should have one? So the one sheet. It’s like a table of contents for your business. You want to have that and that really helps. It should, but it needs to clarify in the minds of the potential buyer, what is it that you do? We’re on the same page. If you don’t have a one sheet, you need to make one. Now, the next item you have to have here is you have to have print materials that are better than your competition. Now, you could spend your whole life making print materials, but you do need some print materials. So, Heath, what are print materials that are essential for your business in your mind? Well, business cards, the one sheet. Thank you cards because we want to make sure when they leave us, they remember some very important things. This might seem obvious, but if you have a business card that looks like you printed it on a inkjet that was running out of ink and just had the jet? People know. So you wanna have a card that inspires confidence. Basically anything you put out needs to inspire confidence. So if you don’t have a good business card, I would suggest you don’t have a business card. Or if you don’t wanna have a bunch of print pieces, I would suggest you not make a bunch of bogus looking ones. Just everything you put out needs to be high quality. Signage, marketing video. You have a marketing video item number 56 signage seven. Everything that customers see your experience needs to be intentional. Your Google map needs to be optimized and registered. Most people I meet them, they don’t have it optimized. So I met a hand surgeon years ago, he’s supposed to be the best in the state. And he he had a Google review. This is a hand surgeon I met who’s supposed to be the best in his state, and his map had a one star. Best hand surgeon in his state. How could that be possible? For the best hand surgeon to have only one star reviews. He’s not prioritizing reviews at all in the course of his business operations. Could anybody see this happening? Because when you have hand surgery, how many of you are like, well, now that my hand works, I’m going to leave a Google review. How many of you, very few people do that, you know? So he had a disgruntled ex front desk guy Who’s like if you knew what it was like to work for him all he cares about is efficiency I mean, it’s like a one-star and then it’s like a kind of a bogus one that appears like it’s sort of a spammy Kind of review he’d been a business forever. So we sat down and this move right here this one right here made the guy millions of dollars Just he’s already a highly respected hand surgeon. He didn’t even recognize that when people referred him, they were not buying from him because the reviews were so bad. And just by getting reviews, all of a sudden referrals started to come in. And he didn’t know. Yes. So I work with a financial planner. Yeah. And it’s highly regulated, especially about reviews. Have you ever worked with financial planners? Yeah, I’ve worked with a lot of financial planners and a lot of cosmetic surgeons, a lot of dentists. How do we get around regulators to get… I’m not being flippant, I’m just telling you, you don’t really need to worry about that, but you don’t want to also ask somebody, ma’am, I know you had a surgery, could you write in great detail about the surgery? Because then that would be like a HIPAA thing. So you just say, could you give us feedback on your experience with us? And you’re fine. And I’ve never had a financial planner lose his license or get in trouble because of that. I have a lot of insurance agents I work with but you just got to get a review so that people look you up they can find things. Okay, next, okay, Google reviews we talked about that. Testimonial videos. Everybody’s got to have testimonial videos and are those hard to get for your business Heath? Actually no, they’re not. It’s pretty easy when someone comes out and you can tell they’re feeling great and you can tell they’re not in a hurry and They’re just smiling, you know just bring up how they how much they mean to a small business and how they just take one minute and And with a smile ask them if they would be willing to do it and many times they’re like, yeah sure Why not? Let’s watch one here. We’ve got one for you. All right, Sean, you gonna play it? You’re leading us on here Sean are you muting that? Is that a passive aggressive attack? And I had multiple sessions with Heather for the Reiki energy healing, which I pause. I don’t know if she seems like an actor, but so she works there. OK, so you got to go through a lot of you just keep asking for video reviews and you’re never done because people want to be able to trust the brand they’re working with. Next, you want to have your team, point 11, have your team wear uniforms or define what the team is supposed to look like when they’re out and about with your customers, okay? Number 12, you want to create a story video. People like to buy from companies and they like to know the origin story, like where did this company come from? Why did they start the company? Do you have an about us video on your website? Yeah, we just filmed a new one actually. Cool, yeah, and it’s kind of a thing you’re never done with it, but you want to have a video that tells your story. Now, we go on to page 123, and we’re going to take a quick break here, okay? You got to circle on page 123 which marketing avenues you want to use, and you only get three. So I’m going to bring up Mr. White Glove for a second. I’m going to bring up Mr. White Glove. Mr. White Glove, he just bought his first Lamborghini here. You want to come up here for a second here? Come on up here. And then let’s hear for Heath. Thank you, Heath. Appreciate ya. Yes. Appreciate it, dude. Thanks a lot. Okay, now this guy, I don’t want anybody treating him differently just because he’s a Lamborghini owner now. This is Myron. He’s a great guy. And Myron, how long have we had a chance to work with you? I’ve been with you guys now for about seven years. Seven years. And when did you buy your first Lamborghini? About two months ago now. And were you fired up? Were you fired up to get a Lamborghini? I was super fired up. It was one of my gold cars. Gold cars. And what color did you get? Purple. Did you auto wrap it or did you buy it purple? I bought it purple. It’s actually out front. Is it? Yeah. And so why does that excite you? Why’d you want a Lamborghini? Oh man, it’s loud, it looks nice. Okay, and what is the name of your company? It’s White Glove Auto. And what do you guys do at White Glove Auto? We do auto wraps, paint protection film, window tint, ceramic coating. Okay, and as far as the three-legged marketing stool that you do, because we only want to have three ways that we market the business. We don’t want to have 45, just have three. What are the three ways that you primarily market the business right now? Well, I definitely have more than three ways, but my three top ways is AdWords, social media marketing, and then also retargeting ads. Okay, can you repeat that one more time? Social media marketing, Google AdWords, and retargeting. Now the reason why this guy can have more than three marketing legs is because he executes those three all the time, so you can add more to it if you’re already knocking it out. But you don’t want to add more if you’re dropping the ball. So what are the other ones that you do as well? I would do like mass texting with Twilio or we use like slide broadcasts with the voicemails or just like Instagram ads. How often do you text all your customers? I do that every couple months or so. Yeah so he’s saying he texts all the customers, he sends them all a voicemail. So let’s go back to this little diagram, then we’ll take a break here. I want to get Myron’s thoughts on this. So the branding thing, do you feel like you’re branding for White Glove? I mean it’s always improving, but do you feel pretty good about that now? Oh yeah, I feel real good. Okay, and then the marketing, you’re through the marketing stool. Now the step three, and no one wants to do this part, this is managing people. Oh, see someone goes, oh crap, crap. I thought this was a conference I would like, crap. Manage, I mean, how many of you manage people? More than 40 people. How many of you have managed in your lifetime at one point more than 10 people? How’s that going? Clown show? Okay. But you have to manage people. Now, when you find good people, you really appreciate, you celebrate, you love on those people, you love them. But you’ve got to interview a lot of people to find those good people. So we’re going to talk about that, how to find good people. But I want to be very clear. Managing people is a thing. And then the final area of your business is accounting. Now there’s a lot more detail on that whiteboard over there. But for somebody here, one of these four is just kicking your tail. Like one of these four is just not going well. And what you have to do is be self-aware and go, which one of these can I improve upon? Okay, so Myron, if you had to look at these four here, the branding, the marketing, the managing, the accounting, which one do you most like, which one do you most enjoy working on? I would say the accounting, personally. I like looking at numbers. You do? Yep. Now, just to show you the different entrepreneurs I work with. I was working with one entrepreneur years ago and he lacks emotional intelligence, but he’s not a bad guy, but he just doesn’t have emotional intelligence, which I think in his case it works out well, but we’re doing our meeting. We’re doing his tracking sheet and he goes I Think what I’m gonna do is raise my prices about 25%, which is a kind of a radical number, you know? And I go, you wanna raise your prices 25%? He’s like, yeah, I’m gonna do that. I mean, if you do that, people will get pretty pissed at that increase that quickly. He goes, yeah, I’m gonna raise my prices 25%. No, but that’s exactly how it went. So he raises his prices 25%. We come in the meeting, I said, how’d it go? He’s in the food business, restaurant business. He goes, yeah, I have about 4% of our people that hate me. Pretty hostile actually. But we increased the profits overall by a lot. So I think we found the good price. But he doesn’t deal with customers. So I’m like, how’s your manager doing? He goes, she’s crying a lot. Like she’s I’m all down total breakdown. How the waitresses Oh, yeah, they’re crying a lot of waiters wages. Everyone’s upset. How are you doing? Oh, it’s, it’s great, man. The profits are way up right now. It’s good. So he doesn’t deal with people. So I’m like, bro, if you’re gonna do that, I mean, so I was telling him, if you keep doing that, you’re eventually gonna have a hard time keeping employees. If you keep telling, this is the same guy who also did a thing where he said that in order to use credit cards moving forward, if you choose to use a credit card, I’m adding on 5% because it’s 3% that goes to credit card fee, but also a little handling fee for me to deal with it. And I’m like, you want your waiter to tell, I’m not kidding, you want to tell that you want the waiter to tell the people like, you want to use a credit card for your meal today? It’s a 5% additional fee. And you’re like, 5%? What? My boss just wants me to, I’m sorry. I’m going to ask him, are tips coming in? Are waitresses getting tips? Nope, they’ve pretty much stopped getting tips. But no emotional intelligence. So how many of you, when you think about raising prices, you right away start thinking about the customer? So you’ve got to be thinking about these four areas. We come back, okay, our next session we’re going to kind of get into is how to hire people and how to manage people. I just wanted to point out some success stories that are here. And Mr. White Glove is here, and he’s been a client for a long time, and it’s really fun as he grows his business because money is just a magnifier. And so all it does is it makes you more of who you are. So if you’re a complete jerk, you’re going to be a really impossible jerk because now you’re a rich jerk. But if you’re a really nice humble guy, then it makes you a really nice humble guy at scale. You know what I mean? And so Myron’s been a delight to work with and a lot of our customers use them. And I always worry when you guys meet each other at these conferences and hire each other because I’m like, if it gets weird, people want me to pick a side. This guy screwed me! Everyone who’s used Myron really likes him and then for the reawakened tour he does all the mics So he auto wraps these mics, you know, so all the mics and in the studio he does all that stuff And so he’s got his car auto wrapped out there. You can check it out, but it’s 220. We’re gonna come back at 230 and I’m gonna pick on Marty I’m gonna pick on Marty and I pick on pastor Leon Benjamin. We come back at 230 Okay, so 230 pastor Leon Benjamin and Marty will come join us. All right, let’s hear from Irene. Yes! Thanks, dude. The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. We have been working with Thrive for business coaching for almost a year now. Yeah. So what we want to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now. I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminix, they’re both $1.3 billion companies. They both have 2,000 to 3,000 pages of content attached to their website. So to basically go from virtually nonexistent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has, by being consistent and diligent on doing podcasts, and staying on top of those podcasts to really help with getting up on what they’re listing and ranking there with Google. And also, we’ve been trying to get Google reviews, asking our customers for reviews. And now we’re the highest rated and most reviewed Pest Salon company in the Tulsa area and that’s really helped with our conversion rate and the number of new customers that we’ve had is up 411% over last year. Wait, say that again. How much are we up? 411%. Okay, so 411% we’re up with with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now, our closing rate is about 85%, and that’s largely due to, first of all, like our Google reviews that we’ve gotten. People really see that our customers are happy, but also, we have a script that we follow. So, when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one and done deal. It was a system that we followed with Thrive in the refining process and that has obviously, the 411% shows that that system works. Yeah, so here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals and more new customers last year than we did the first five months, or I’m sorry, we booked more deals last week than we did the first five months of last year from before we worked with Thrive. So again, we booked more deals last week than the first five months of last year. It’s incredible, but the reason why we have that success is by implementing the systems that Thrive has taught us and helped us out with. Some of those systems that we’ve implemented are group interviews. That way we’ve really been able to come up with a really great team. We’ve created and implemented checklists. Everything gets done and it gets done right. It creates accountability. We’re able to make sure that everything gets done properly, both out in the field and also in our office. And also doing the podcast, like Jared had mentioned, that has really, really contributed to our success. But that, like I said, the diligence and consistency in doing those in that system has really, really been a big blessing in our lives and also, you know, it’s really shown that we’ve gotten the success from following those systems. So before working with Thrive, we were basically stuck. Really no new growth with our business and we were in a rut. The last three years our customer base had pretty much stayed the same. We weren’t shrinking but we weren’t really growing either. Yeah and so we didn’t we didn’t really know where to go, what to do, how to get out of this rut that we’re in. But Thrive helped us with that. You know, they implemented those systems, they taught us those systems, they taught us the knowledge that we needed in order to succeed. Now it’s been a grind, absolutely it’s been a grind this last year, but we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut, Thrive helped us get out of that rut, and if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action and you’ll get the results. It will take hard work and discipline, but that’s what it’s going to take in order to really succeed. So we just want to give a big shout out to Thrive, a big thank you out there to Thrive. We wouldn’t be where we’re at now without their help. Hi, I’m Dr. Mark Moore. I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40 to 42% increase month over month, year over year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services, you’re choosing to use a proof-and-turn-key marketing and coaching system that will grow your practice and get you the results that you’re looking for. I went to the University of Oklahoma College of Dentistry, graduated in 1983, and then I did my pediatric dental residency at Baylor College of Dentistry from 1983 to 1985. Hello my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. Clay has done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy is just amazing. This kind of guy has worked in every single industry. He’s written books with Lee Crocker, the head of Disney, with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, graphic designers, and web developers. They run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. In the weekly, he’s running 160 companies. Every 6-8 weeks he’s doing Reawaken America tours. Every 6-8 weeks he’s also doing business conferences where 200 people show up and he teaches people a 13 step proven system that he’s done and worked with billionaires, helping them grow their companies. I’ve seen guys from start-ups go from start-up to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, organizing everything in their head to building into a franchisable, scalable business. One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. So amazing guy. Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay is like, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. And that’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you. And Clay has been an amazing business coach. Through the course of that, we became friends. My most impressive thing was when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out, I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me, brought tears to my eyes to see that this guy, his highest desire was to do what’s right. Anyways, just an amazing man. He’s impacted me a lot. He’s helped navigate any time I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house. This is where we used to live a few years ago. This is our old neighborhood. See? It’s nice, right? So this is my old van and our old school marketing and this is our old team. And by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing, and this is our new team. We went from four to 14, and I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman. So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd. We’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. The Thrive Time Show, two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13 point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website. We’re gonna teach you how to fix your conversion rate. We’re gonna teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems, so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re gonna leave energized, motivated, but you’re also gonna leave empowered. The reason why I built these workshops is because as an entrepreneur I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars with no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the Edith Bick chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. And I encourage you to not believe what I’m saying, and I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert, Zellner, and Associates. Look them up and say, are they successful because they’re geniuses, or are they successful because they have a proven system? When you do that research, you will discover that the same system that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’re going to give you your money back if you don’t loan. We’ve built this facility for you and we’re excited to see it. Hey, I’m Ryan Wimpey with Tip Top K9 and I’m the founder. I’m Rachel Wimpey and I am a co-founder. So we’ve been running Tip Top for about the last 14 years, franchising for the last three, four years. So someone that would be a good fit for Tip Top loves dogs, they’re high energy, they wanna be able to own their own job, but they don’t wanna worry about, you know, the high failure rate. They wanna do that like bowling with bumper lanes. So you give us a call, reach out to us, and we’ll call you, and then we’ll send you an FDD, look over that, read it, falsely treat it, it’s very boring, and then we’ll book a discovery day, and you come and you’ll spend a day or two with us, make sure that you actually like it, make sure that Kenny Dogs is something that you want to do. So an FCD is a Franchise Disclosure Document. It’s a federally regulated document that goes into all the nitty gritty details of what the franchise agreement entails. So who would be a good fit to buy a Tip Top P9 would be somebody who loves dogs, who wants to work with dogs all day as their profession. You’ll make a lot of money, you’ll have a lot of fun, it’s very rewarding. And who would not be a good fit is a cat person. So the upfront cost for Tip Top is $43,000. And a lot of people say they’re generating doctor money, but on our disclosure, the numbers are anywhere from over a million dollars a year in dog training, what our Oklahoma City location did last year, to $25,000, $35,000 a month. To train and get trained by us for Tip Top K9, to run your own Tip Top K9. You would be with us for six weeks here in Tulsa, Oklahoma. We’ve been married for seven years, eight years. So if you’re watching this video you’re like hey maybe I want to be a dog trainer, hey that one sounds super amazing. Go to our website tiptopk9.com, click on the yellow franchising tab, fill out the form and Rachel and I will give you a call. Our Oklahoma City location last year they did over a million dollars. He’s been running that shop for three years before he was a youth pastor with zero sales experience, zero dog training experience before he ever met with us. So just call us, come spend a day with us, spend a couple days with us, make sure you like training dogs and own your own business. Well the biggest reason to buy a Tip Top K9 is so you own your own job and you own your own future and you don’t hate your life. You get an enjoyable job that brings a lot of income but is really rewarding. My name is Seth Flint and I had originally heard about Tip Top K9 through my old pastors who I worked for. They trained their great Pyrenees with Ryan and Tip Top K9. They did a phenomenal job and became really good friends with Ryan and Rachel. I was working at a local church and it was a great experience. I ended up leaving there and working with Ryan and Tip Top K9. The biggest thing that I really really enjoy about being self-employed is that I can create my own schedule. I have the ability to spend spend more time with my family, my wife and my daughter. So my very favorite thing about training dogs with Tip Top K9 is that I get to work with the people. Obviously I love working with dogs but it’s just so rewarding to be able to train a dog that had serious issues whether it’s behavioral or you know whatever and seeing a transformation taking that dog home and mom and dad are literally in tears because of how happy they are with the training. If somebody is interested I’d say don’t hesitate make sure you like dogs make sure that you enjoy working with people because we’re not just dog trainers, we are customer service people that help dogs. And so definitely, definitely don’t hesitate, just come in and ask questions. Ask all the questions you have.