Business Podcast | Learn Clay Clark Was Able to Successfully Coach Window Ninjas Into Tripling the Size of Business In Under 40 Months!!!

Show Notes

Business Podcasts | Learn Clay Clark Was Able to Successfully Coach Window Ninjas Into Tripling the Size of Business In Under 40 Months!!!

Learn More About the Window Ninjas Success Story Today HERE: https://windowninjas.com/

Business Podcasts | Learn How Clay Clark Was Able to Help Mod Scenes to Achieve EPIC GROWTH “The System’s That Clay Has Helped Us With Help Us to Improve Our Efficiency. They’ve Helped Us Get Higher Quality Control (Checklists, etc.).”
Learn More About www.PrimoTrailer.com
Clay Clark Testimonials | “Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property.” – Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com)
See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/
Learn More About How Clay Has Taught Doctor Joe Lai And His Team Orthodontic Team How to Achieve Massive Success Today At: www.KLOrtho.com
Learn How to Grow Your Business Full THROTTLE NOW!!! Learn How to Turn Your Ideas Into A REAL Successful Company + Learn How Clay Clark Coached Bob Healy Into the Success Of His www.GrillBlazer.com Products
Learn More About the Grill Blazer Product Today At: www.GrillBlazer.com
Learn More About the Actual Client Success Stories Referenced In Today’s Video Including:
www.ShawHomes.comwww.SteveCurrington.comwww.TheGarageBA.comwww.TipTopK9.com
Learn More About How Clay Clark Has Helped Roy Coggeshall to TRIPLE the Size of His Businesses for Less Money That It Costs to Even Hire One Full-Time Minimum Wage Employee Today At: www.ThrivetimeShow.com
To Learn More About Roy Coggeshall And His Real Businesses Today Visit:
https://TheGarageBA.com/https://RCAutospecialists.com/
Clay Clark Testimonials | “Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property.” – Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com)
See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/
Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE:
https://www.thrivetimeshow.com/business-conferences/
Download A Millionaire’s Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE:
www.ThrivetimeShow.com/Millionaire
See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/

Business Coach | Ask Clay & Z Anything

Audio Transcription

Clay Clark:

Jason, do you know what it’s time for?

Jason:

What time is it?

Clay Clark:

It’s time for …

Speaker 3:

[inaudible 00:00:06] of the week.

Clay Clark:

It is now time to celebrate the success of somebody in the Thrive Nation and, on today’s show, we’re celebrating the success of the founder of Window Ninjas, a man by the name of Gabe Salinas. This show today is called What Does the Perfect Client Look Like? What Does the Perfect Client Look Like? On today’s show, we have Gabe Salinas. Gabe Salinas with Window Ninjas, how are you, sir?

Gabe Salinas:

I am fabulous, Clay. How are you guys doing today?

Clay Clark:

Well, 2% better because you’re on the show, 1½% better because Wes Carter’s on the show, for a total of 3½% better than normal. Wes Carter, how are you?

Wes Carter:

I’m amazing. How are you, Clay?

Clay Clark:

Hey, last night, did you see the Patriots decimate the Jets there, Wes?

Wes Carter:

I did. That was kind of a tipping point, I think, for the Jets’ season. It didn’t look very good.

Clay Clark:

Gabe, I had the craziest day yesterday. I come home ready to record the show as I normally do. I look to my left, and there is the secretary of commerce, Sean Copeland, in my man cave. I think to myself, “It’s not often the secretary of commerce is in my man cave.” I haven’t seen him in almost 1,700 shows. And then I look to my right, and I see Senator James Lee Wright, who I’ve never met before. It’s not often I have the senator in my man cave.

And then I start going through our interview outline, and I realize we got the lieutenant governor on the show. And then I start to realize Dr. Zoellner’s coming over. And then I see Z do a handstand. And then I see the Patriots beat the Jets, and now today continues this unicorn event. Our perfect client is on the show.

So, Gabe, let’s start here. Where did you first hear about us and what we do here at the Thrivetime Show and the one-on-one make-your-life-epic coaching that we do?

Gabe Salinas:

I found you from a friend of mine who listened to your podcast quite often, and he turned me onto you. As I started listening, I [inaudible 00:02:08] understood about your coaching services, and that’s pretty much how we found you.

Clay Clark:

Did you find us on like iHeart or Spotify or what platform do you listen on?

Gabe Salinas:

I think it was the iTunes podcast app.

Clay Clark:

Got it. Okay. So you’re on iTunes. Your first impression when you listened to it, were you going, “This is terrible,” except for when Wes talks.

Wes Carter:

I think so.

Clay Clark:

I mean was that your initial thought or what did you think when you first heard your first show?

Gabe Salinas:

Oh, absolutely. Absolutely. That’s exactly what I thought. No, I just got a chuckle, and I was just so in-depthly enthralled with what you were talking about. You were super motivating, and it seemed like everything you were talking about was just relating directly to what I had been dealing with in the business world. So it just sparked my interest. And then we just started listening to you pretty much every day. Every chance we got, we’d listen to you.

Clay Clark:

Now, the listeners out there, to give them context, where in the country do you live right now?

Gabe Salinas:

Wilmington, North Carolina. So we’re on the East Coast, southeast North Carolina, right at the beach.

Clay Clark:

And what is your business called?

Gabe Salinas:

Window Ninjas.

Clay Clark:

Now, the listeners out there might not know this. Some of them know this, the more SEO-savvy people. One way that we can thank a guest like you is if we all go to your domain directly right now. It makes your site rank higher in Google. What’s your domain right now, so we can make your site rank higher?

Gabe Salinas:

It is windowninjas.com.

Clay Clark:

I’m pulling it up, windowninjas.com. Do you guys teach martial arts students how to climb through windows? Or what do you guys do?

Gabe Salinas:

Actually, we teach them how to break windows.

Clay Clark:

Oh, nice. Wow.

Gabe Salinas:

We are the squeegee masters. So we are ninjas when it comes to the art of window cleaning.

Clay Clark:

So you are window cleaning experts?

Gabe Salinas:

That’s what we are.

Clay Clark:

And-

Gabe Salinas:

We do window cleaning, pressure cleaning, and offer gutter cleaning services as well.

Clay Clark:

With our coaching program, we tend to rotate around to different coaches for a variety of reasons. One is it’s accountability. Two, it has to do with speed. Three, it has to do with availability. There’s a lot going on there. But Andrew’s worked with you for a while, and I just wanted to go through Andrew, the 10 most common pain points.

The way we’ll do it is I’m going to tee up the pain point. I’m going to then ask you why you’re able to get it done when most people won’t or can’t. And then I’d like for Wes Carter to chime in on his editorial comments because he’s an attorney, but he’s also a business guy. He works with business owners. I want to get your take, Wes, as to why you think people won’t do it.

Wes Carter:

Sounds like a good plan.

Clay Clark:

So here we go, Gabe. “Getting Google reviews, let’s just start right there. Gathering objective reviews from real clients, it’s not something that I want to do. It’s not something I’m excited about doing, but it is something that I have to do because Google is in charge.” You choose to get Google reviews. Do you have a psychological problem or what causes you to get reviews even though I mean I’m looking at your YouTube video. You’re a beautiful man here on your website, just a beautiful man.

What causes you to want to get reviews? Do you have a psychological problem? Do you hate yourself? I mean do you love money that much? What’s causing you to get reviews when a lot of people know what they need to do, but refuse to do it?

Gabe Salinas:

I’m just driven. I’m super competitive. I always want to be number one, and I want to be the best. When somebody tells me that in order to do XYZ, I’m going to do XYZ to be the best. So by your coaching and with y’all’s knowledge, then the number one thing we needed to do was become number one on Google and in Google Maps and get the most reviews. So we have just made it a conscientious effort to do so every single day.

Clay Clark:

How many locations do you have now?

Gabe Salinas:

We have 10 locations.

Clay Clark:

Do you have any employees that work for you or do you just do it all yourself? Are you in 10 places at one time?

Gabe Salinas:

No, I’m not that ninja-esque. But yeah, we have many employees. We have a lot of managers, one in each location for every city that we’re in, and they have employees as well. So yeah, lots of people.

Clay Clark:

Wes, not that Satan needs an advocate, but let’s just say that you could be the devil’s advocate here.

Wes Carter:

All right.

Clay Clark:

There are people out there that say, “I want to get reviews, but I can’t.” What have you found as a business owner? What’s the challenging part about getting reviews? Because you’re an attorney. You guys represent huge names. I mean your law firm has represented guys like Pastor TD Jakes, Pastor Craig Groeschel, Joyce Meyer, huge names. What’s the difficult part about getting reviews?

Wes Carter:

Well, I think there’s a couple difficult parts. One, you get mired down in your day-to-day responsibilities, and you forget or you neglect it. Two, you make a big push. If you don’t stay on top of it, it doesn’t stay top of mind. So let’s say you have a big employee meeting. You say, “Okay, we’re going to do this.”

Clay Clark:

We’re doing it.

Wes Carter:

If you don’t do it, you’re in trouble.

Clay Clark:

Come on.

Wes Carter:

Or if you do do it, I’m going to bonus you or whatever the-

Clay Clark:

Come on.

Wes Carter:

And then it just fades off because fires happen. You’re putting out fires. And then just combined with some particular professions, probably attorneys, one, doctors, I think they’re naturally reticent to ask for a review. They feel that it’s-

Clay Clark:

That is so true.

Wes Carter:

… Unprofessional.

Clay Clark:

So true.

Wes Carter:

You have to get over that.

Clay Clark:

So true. Also, I want to remind the listeners out there, 40 years ago, most medical professionals thought it was illegal or unethical to advertise at all.

Wes Carter:

Same way with lawyers, yeah.

Clay Clark:

CPAs out there, I’m just trying to help you. So now let’s get into this next thing that our perfect client does every single time. So one is getting those reviews. Two is you show up mentally and physically for the calls. Now, we’re calling you. We’re halfway across the United States. I don’t want any more than 160 clients, and I’ll tell you why. Because there’s not that many Gabe Salinases is out there. I want there to be. I’ve prayed about it. But we have 25 to 30 people a week reach out.

If you’re listening right now and you’re reaching out and you’re a knucklehead, don’t reach out to me. But people who go, “Okay, I’m going to call you at 4:00.” And then 6:00 rolls around and they go, “Oh my gosh, I missed that appointment.” It’s not one time, Gabe. They say, “We need to reschedule.” So you reschedule again, and they go, “Ugh, something came up. Ugh. Ugh.” We’re talking about the initial just assessment. We’re not even talking about the coaching.

Great clients like you and Aaron Antis with Shaw Homes, really, all of our clients, which is why I’m so picky on who I work with, are the kind of people I would like to have over at my house. Last night we were watching the Patriots game, and I have a lot of clients over at my house because I like these people. They’re fun people. What is wrong with you? Why do you show up to the appointments and actually do your homework?

Gabe Salinas:

Well, it’s because I follow a schedule. I plan my day-

Clay Clark:

Come on.

Gabe Salinas:

… every single week. I know exactly what I’m going to do every single day, and I don’t let other people dictate my schedule. So if somebody comes in my office and says, “Do you got a minute?” The answer’s, “No.”

Clay Clark:

There it is.

Gabe Salinas:

If my door’s open at a certain time during the week, that means I got a minute for you. Otherwise, don’t come knocking on my door because I’m in the middle of doing something else.

Clay Clark:

This is-

Gabe Salinas:

But yeah, I pretty much plan and schedule my day.

Clay Clark:

You do.

Gabe Salinas:

I live my life by a schedule, and it just works.

Clay Clark:

What I hear from pastors, we had two pastors who are not clients, who have never been clients who came to a conference, and if you’re listening and you’re that pastor, you know who you are. They said to me, “I hear that you work with an attorney who represents a certain mega church guy, huge church.” I said, “I do hire the same attorney. He’s a client of mine.” I don’t work with that church at all, but we share a common connection.

They go, “I hear the guy eats the same food every day, literally keeps the same schedule every day, and is an ass.” This is pastor to pastor. I said, “An ass? How’s he an ass?” He’s like, “He literally eats the same food every day, keeps the same schedule every day. I heard if you’re at that church and you go over your allotted time, you get in trouble.” I’m like, “What do you do at your church?”

He says, “Well, when the Spirit’s flowing, sometimes we just go into the next service.” I said, “So the second service might be shorter or longer than the first?” “Well, absolutely.” “How many members do you have?” “300,” he says. I’m like, “Well, if somebody has 300 times more people than you have, perhaps they’re doing something right.” And he goes, “Yeah, but I think he’s kind of an ass.”

So, Wes, you deal with alphas at Winters & King. You deal with the heads of companies, bestselling authors, very successful people, your own bosses, your own … You’re a partner now. So your own partners, these guys are intense dudes. Mike King, great guy. Want him on your team. You want him on your team. Mr. Winters, you want him on your team. Mr. King, you want him on the team.

Talk to me about that, Wes. Why do people have a hard time saying no to grow, like some pastors would encourage us to do?

Wes Carter:

Well, I think that some people have this preconception in their head that you can’t have compassion and accountability at the same time. So just because I’m going to hold my people accountable, or I’m going to hold myself accountable to a schedule, or I’m going to hold myself accountable to perform in an excellent manner doesn’t mean I’m devoid of compassion.

I mean I think those people would tell you it’s not compassion to have a failing corporation or a failing church, and your employees are unemployed. So there’s two sides to that coin where you’re being a good steward of what you have, and part of doing that is building in responsibility and accountability into your practices.

Clay Clark:

Now, my understanding is that the Patriots this week suspended Michael Bennett, one of their best defensive players for a week for conduct detrimental to the team. Now, the Patriots, I didn’t see them lose versus the Jets. I didn’t see the things fall apart. Every week, Bill says, “you got to follow the system and, if you don’t, you’re not on the team very long.” Antonio Brown, how’s it going? What’s it like not being on the Patriots?

I mean you come on the team, they got a rule. Quit texting. You can’t text. You can’t use social media. If you’re on the Patriots, no drama. That’s the rule. He stirs up drama. He’s off the team. Is Bill Belichick a bad guy? No. In fact, most guys who retire, like Tedy Bruschi, guys who are very, very successful will say, “Bill Belichick’s one of the coolest guys of all time.”

But you got to have that compassion and that accountability. This third thing you do, and this is very controversial, Wes. Gabe actually pays his people,

Wes Carter:

Oh, no.

Clay Clark:

No, no, no, no, no, no. It’s bad. It’s bad. He’s paying his people. Andrew, you’ve seen this. Wes, I see a lot of people that are like, “I’m going to make every single person commission only and never have an employee.” There are people that work for him who get paid every week. But you see this in small business where everyone’s trying to convince everybody to work for free, selling that dream. No one’s getting paid. Gabe, why do you actually pay your people?

Gabe Salinas:

Probably because of this thing called the law, and I really don’t feel like going to jail. But I pay my people, and I pay them well because I got to. If I don’t, they’re not going to do their job, and they’re not going to do their job well. I want them to all be exceptional employees. So we pay them, and then we incentivize them to do even more.

Clay Clark:

Wes?

Wes Carter:

Yeah. you’re exactly right, Gabe. If you don’t pay your employees, one of two things are going to happen. You’re going to get stuck with the people who are okay making a little amount of money, and they’re going to loaf through their job. Or two, you’re going to lose all of your good talent because they’re ambitious, and they have higher dreams in life than making minimum wage. So to retain your talent and to attract talent to come in, you have to pay competitive wages.

Clay Clark:

Now, this is another area, Gabe, that’s very, very offensive, very offensive. Andrew, I know Gabe’s going to hang up here because let me tell you what he doesn’t do. Let me tell you one thing. Now, I want the listeners to wrestle with the words that are coming out of my mouth. Wrestle with these words. In America, we know that nine out of 100 people at any given time will call themself self-employed. They’re a small business owner, nine out of 100. All right?

We don’t have 100% of our population that’s self-employed, about 9%. Now, of that 9% that classifies themself as self-employed, nine out of 10 startups fail. You go, “Well, why?” That means you have a 0.0081 percentage chance of being successful as a business owner when you think about the math there if nine out of 100 start a business and nine out of 10 fail. I’m going to tell you why it is, and I know the secret.

Do you know the secret? I will tell you. I want to know the secret. It’s because people are an emotional mess, and then they scale it. You, Gabe, do not put the emotion in front of the motion. As an example, you do your crap whether you want to or not. You keep to a schedule whether you want to or not. You show up when you’re sick, whether you want to or not. But most people are entirely controlled by their amygdala, the emotional processing center of their brain. So they have to skip work at their own job.

I see contractors that own their own business. I see your competitors, Gabe, that own their own window installation company, window cleaning company, something in the window field, and they will take the payment from the client and not deliver the service. I see this all the time, and Wes can get into the legal aspects of this. But why do you keep your emotions in check, and how do you do it?

Gabe Salinas:

Well, it’s a challenge. Sometimes people make you extremely frustrated, and it can be easy to fly off the handle and just make the wrong move. So you just got to keep yourself in check, and that’s exactly what I do every single day. I just keep myself in check because it’s the appropriate thing to do. You got to be in control.

If you’re going to be a leader, you’ve got to be a leader that’s in control and keep your emotions in check. I think it was Andrew that said emotion takes the … He’s got a little saying for the emotion.

Clay Clark:

Well, emotions get in the way of motion. That’s a big problem. The emotions get in the way.

Gabe Salinas:

That’s it. Yep.

Clay Clark:

I say this every day to our team, constantly.

Wes Carter:

You show me someone that’s got a company that’s just constantly in litigation, getting sued, suing other people, and nine times out of 10, that’s the problem is they’re running it with their emotions. Either they’re making decisions not based on the facts, based on emotions. As you mentioned, they’re flying off the handle. They’re firing somebody without even thinking about it or they’re just saying, “I’m not going to do that,” even though they got a contract. It’s a very poor way to run a business and a very good way to get your business in a lot of trouble.

Clay Clark:

I can say this on behalf of Team Alpha here. Team Alpha, we’re a small team. Hi, I’m Team Alpha. Chuck Norris, Team Alpha. Schwarzenegger, Team Alpha. Tom Brady, Team Alpha. I’ve seen Tom Brady. I’ve seen him throw a helmet. I’ve thrown a water bottle in a meeting before. I’ve done it. I remember telling John, “John, I’m going to throw the printer this morning.” He’s like, “Really?” I’m like, “Yeah, someone needs to see it fly. It just has to be done.” And he’s like, “Really?”

So we thought through what will it sound like when it hits the ground and these sorts of things. There’s a time, and the Bible talks about there’s a time for righteous anger. I mean Jesus was a table flipper. He was flipping tables everywhere, just flipping. He’d flip the tables. There’s a time for righteous anger. But, Gabe, you do a good job of keeping it in check.

Now, this next thing you do that’s crazy because, again, anger and a sense of urgency can be cousins. You have a sense of urgency about everything you do. Where does that come from? Did you hit your head on the toilet seat? Did you fall off a tree? Were you raised by angry, hateful people? Why do you have a sense of urgency?

Gabe Salinas:

Because I’m in a race with myself. How fast can I get from point A to point B in the straightest line and beat everybody else? That’s just my inner drive. I’ve always been that way, and that’s what I live by every single day. I don’t want to wake up 50 years old or 60 years old and still chugging along at the same old job. I just want to have all of my dreams and goals accomplished well before then so that I can go on and live my life in the next fashion as I choose to do so.

Clay Clark:

I don’t want you to share any dreams that are inappropriate, but what are some dreams where you could share with the listeners? Maybe a dream you have a financial goal or something that you wouldn’t mind sharing? Something where it’s maybe not over the line, that wouldn’t be putting you out there too much?

Gabe Salinas:

Well, I’ll keep my financial goals to myself.

Clay Clark:

Got it.

Gabe Salinas:

One of our goals that we have, me and my wife, is our youngest son is going to be out of the house in five years. Our goal is once he’s out of the house and in college, we’d pretty much like to be done. We’d like to be able to travel around more, go see the world, work maybe five hours, 10 hours a week at the most, and just go enjoy ourselves. We’ve been together a long time. We’ve raised two good kids, and it’s just time to move on to the next phase and just start enjoying life.

Clay Clark:

One of my goals I have, it’s pretty ambitious though. But, Wes, you can only hope.

Wes Carter:

You got to dream.

Clay Clark:

One of the dreams I have that I talk about a lot that I’ve actually been able to do is I try not to see any humans at all who I don’t like. This has been a goal of mine, and I have had really good success with that this year. Last year was really good, too. Saturday and Sunday, I get up at 3:00 in the morning. I do podcasts, get stuff ready to go, hang out with the kids. We live behind a wall, swimming around, splishy-splashing.

Went to Atwoods, Hobby Lobby. You don’t find a lot of people I don’t like Atwoods. Atwoods is very right of center, cowboy, conservative, guns and gold. I mean it’s a good place to go get an AR. It’s a good place to go and talk about George Bush and then-

Wes Carter:

Get your chicken feed.

Clay Clark:

Chicken feed. And then you might say stuff like, “Hey, does anybody here know who Ronald Reagan is?” And everyone says, “Yes.” It’s just a lot of that libertarian stuff, Gabe, that entrepreneurship, good old boy, trucks everywhere. Trucks everywhere. It’s kind of that place. I go over to a Guitar Center. It’s more liberal, but we talk about musical instruments. We don’t talk politics over there. You don’t bring it up.

Everyone over there is left of center, but they know how to use an 808. They know how to mix something. They all got long hair. They all live with their moms. I love that store. So Guitar Center, I like Atwoods, but I kind of know where I want to go. Hobby Lobby, it’s Christian music everywhere. But I want to just surround myself with the kind of people I like.

Wes, do you have some goals that you have that keep you motivated or I mean are you one of those sick freaks that has goals?

Wes Carter:

Well, yeah, I mean I have goals. I think part of it is mostly long-term goals. I’m not so much a short-term goal guy. But in my line of work, if you’re not careful, you’re always chasing the billable hour, and you can just work from dawn to dusk, from sleep until you wake up, and then you go to bed working. So it’s more of a long-term, let’s find a way to scale the law business so that I am not stuck doing hourly billing behind a desk to make a living.

So it’s growing the business side of it. It’s training lawyers underneath us to be good attorneys. So it’s kind of the building of the business that’s my dream so that one day I can-

Clay Clark:

You’re like Belichick.

Wes Carter:

Kind of like Gabe just said, you can manage it. You can grow it in one day. You can just peek in every once in a while and make sure everything’s going well and do some-

Clay Clark:

Very Belichick-y of you.

Wes Carter:

Yeah, do some traveling and do some other fun stuff that doesn’t involve work all the time.

Clay Clark:

Now, for the listeners out there who are looking for an attorney, I recommend you get an attorney before you need one because you want to have that relationship there. Wes is asking me just to give out the website, wintersking.com, and to not give out his cell phone number anymore. He asked me, Gabe, nicely, with no exaggeration, at least two dozen times over a two to three-year window of time, Gabe, where he says, “Hey, I appreciate the referral and I appreciate that, but could you not give out my cell phone number?” I’m like, “Oh yeah, absolutely.”

I’m always moving fast, so I didn’t write it down, and it didn’t click in my head. He’s like, “Hey, hey, appreciate those two or three referrals. That was very nice, thank you. But can you have them just not call my cell phone?” I’m like, “Oh, yes.” And I kept doing it. And then finally, there was a moment where he said, “Could you not give out my cell phone?” I thought to myself, “Perhaps he doesn’t want me to give out his cell phone.”

Wes Carter:

I think maybe I’ve heard this before.

Clay Clark:

But I grew up without money.

Gabe Salinas:

I think I’ve heard it myself.

Clay Clark:

You know how you grow up without money, Gabe, and if you don’t have money or maybe you start a business from nothing, you kind of always are hot for the deal?

Wes Carter:

Yeah.

Clay Clark:

In my primal, hot-for-the-deal mind I’m like, “I’m going to wreck this guy’s marriage and his schedule and his meetings, and I’m going to just give out his cell phone number so he can make more money and more billable hours.” But after being around him, upon further review, it has occurred to me that he cares about his family more, and he cares about structure and systems. So this leads me to my next point.

You say no to stuff that doesn’t matter. You’re not out there, Gabe, spending all night debating with somebody on Facebook about whether the review was warranted or not. You’re not debating with employees you fired six months ago about the meaning of life. You only focus on what matters. What’s wrong with you, Gabe? Why aren’t you on Facebook debating politics?

Gabe Salinas:

Oh, man, because I’m a sick freak. What is Facebook? Who has time for Facebook?

Clay Clark:

I love it. Yeah, there’s a new app I’m working on called Book Face, and it’s a thing where entrepreneurs .. Gabe, you could feel free to steal this idea. When you log on to any app, Book Face sends you an immediate notification via text that says, “Shut the hell up and get back to work.”

Wes Carter:

What was it-

Clay Clark:

Book Face.

Wes Carter:

What was it that Belichick said in that press conference? He said, “What do those kids use? Snap Face?”

Clay Clark:

Actually, I’ll read you Bill Belichick quotes real quick. These are Bill Belichick quotes on social media, truly awesome. Now, Bill Belichick, just so you know, if you type in Berj Najarian, Gabe or anybody out there, Berj, B-E-R-J, Najarian, N-A-J-A-R-I-A-N, Berj Najarian, I actually come up top now in Google for Berj’s name. berj is the man who is Bill Belichick’s personal handler. He’s the one who rejects me. There he is, Wes. You can see him. So Berj shuts me down. Pull it up there, Andrew.

Wes Carter:

Your arch nemesis.

Clay Clark:

So Berj shuts me down on a consistent basis. Berj’s job is to make sure that Bill Belichick only has to worry about football. Berj deals with lunch, interview requests, complaints, any type of issue. Andrew, you pulling it up there, Berj Najarian? You got to pull that up there. Scroll down real quick here, images. Yeah. Oh, yeah. He’s pulling it up, Berj Najarian. We’re getting it. It’s coming. I see it. I want it. I really want it.

There he is, Berj. Berj Najarian makes Bill Belichick, he got him to a place where he doesn’t have to deal with all this crap. So this is Bill Belichick, a reporter. Let me cue this up here.

Speaker 6:

So Sean Lee visited you as a kid in Cleveland, or did I miss that-

Clay Clark:

Here’s a reporter asking Bill Belichick about social media.

Speaker 6:

When we were talking about you?

Bill Belichick:

Yeah.

Speaker 6:

What was that connection?

Bill Belichick:

Were we on Snap Face there when we were talking about that?

Speaker 6:

I got to get it.

Bill Belichick:

Yeah. Well, he’s a Pittsburgh guy, friend of a friend kind of thing.

Clay Clark:

Again, he’s talking about Snap Face. Now, this is another Bill Belichick one here. Let me see. There’s a clip here where Bill Belichick says that he doesn’t Insta Chat or Snap Face. It’s truly impressive. So I just think if you’re out there today and you’re thinking, “Gosh, the truly great amongst us are definitely on social media all day, that’s how they’re making their money,” no, they’re not.

Wes, have you noticed that most successful entrepreneurs spend the least amount of time on social media and the ones who make the least spend the most on social media? Have you noticed this parallel?

Wes Carter:

There is. I mean if you’re using it for PR purposes, you probably should have a PR person doing it for you, and that’s not a CEO type of job and if you’re a small business and you have to dabble in it. But the problem is people don’t dabble. People sit at their desk and, next thing you know, they’ve been flipping through Facebook for an hour, accomplish nothing, not posting for your business. They’re looking at pictures of-

Clay Clark:

Not with their spouse, not growing the business.

Wes Carter:

… babies and kitties and posting memes. It has a tendency to suck your time out. It’s the video games of this generation. In my generation, people would spend all day playing PlayStation.

Clay Clark:

It is the video game. It is. It’s the video game.

Wes Carter:

Now everybody’s stuck to Instagram and TikTok and whatever else is going on out there. It’s a waste of time.

Clay Clark:

Now, Bill Belichick, this is a really funny. I was listening to an interview with him. They were talking to him about game metrics and analytics, where you, Gabe, look at all these stats, and it says, “This guy runs a 4-4-40, and he’s 6’1″, therefore, it’s a mathematical good decision to draft him.” Bill refuses to look at that stuff. He likes to look into their eyes at their soul. And then he calls references, and he asks their high school football coach.

He asks their family and their friends and their neighbors, “Is this guy late?” And they’re like, “What? He runs a 4-3.” “Is he late?” “Yeah, he runs a 4-3, but he’s late. Who isn’t late?” “Okay, thank you. I’m done here.” “Is this guy late?” “No, he’s not.” “Does this guy have some sort of faith? I don’t care if it’s Christianity or what. Is he a Mormon? Is he a Christian? Does he have a belief in our country? Does he have principles?” “Yeah, he’s super military.” “Okay, thank you.”

But he asks those kind of things. He’s into principles. But this is Bill Belichick’s comments on social media this year. Here we go. One, on social media overall, “I don’t Twitter. I don’t My Face. I don’t Yearbook.” On social media part two, asking him more about social media, the role it has, he says, “Twitter account, Insta Face, I don’t have any of that.” On social media part three, hit continue, “I don’t know My Face, Your Face, Insta Face.”

On social media part four, “I’m not on Snap Face. Not too worried what they put on Insta Chat.” He said, “On anything else related to football,” he says, “you get the job done or you don’t.” And then when asked about why a player didn’t perform, “On the key to success, do your job.” On long snappers, “Knowing you have a good backup long snapper allows you to sleep good at night.”

On advanced metrics, “What the hell is that?” On Tom Brady, “He’s a good player. We have a lot of good players though.” On the player’s status, whether they’re going to play, he says, “I’m not a doctor. He’ll be playing.” So that’s just Bill Belichick.

Wes Carter:

Yeah. Some of that’s just Bill being Bill with his sense of humor. But the underlying principle there is you can’t worry about that stuff.

Clay Clark:

Distractions.

Wes Carter:

Yeah. It’s distracting or people are so worried what other people are saying about them on those platforms that you even get further distracted, and you’re distracted from your goals. Your goals should not be how popular am I? How many likes am I getting? It should be how much money am I making? How well am I doing for my family? How are my relationships with my friends? How’s my faith? Not likes and clicks and those kinds of things that are outside of that realm.

Clay Clark:

Now, we have these final pain points, these final things that Gabe Salinas gets right that most people get wrong that makes him the perfect client. So I’m going to read off four more. Here we go. We’re going rapid fire, the final three minutes here, Wes. Here we go. The group interview, you do the group interview. Talk to me about the group interview, how that’s helped your life.

Gabe Salinas:

Group interview always is a fun experience to do. We do the group interview every week. We do ours on Wednesday, and we do it in every single one of our locations. So all 10 locations do a group interview each week. We’re always looking for great people. If we don’t find them, that’s okay. There’s always next week. But what’s cool is if we find somebody that we like and we don’t have a position for them, we just keep them in our pocket.

Clay Clark:

There we go.

Gabe Salinas:

When we’re ready to let somebody go or it’s like somebody walked in my office today and gave me their notice-

Clay Clark:

There we go.

Gabe Salinas:

… not a problem. I got somebody to replace you. We’re never missing a beat. I came in on I think it was Thursday morning, and I had a disgruntled employee who just wanted to be very argumentative and combative. We just walked her out the door and said, “I just hired somebody last night to replace you.” So it’s just a win/win.

Clay Clark:

Love it.

Gabe Salinas:

It’s just super awesome, and it’s fun to do. We do the Bill Belichick as well. We ask them all kinds of crazy questions, but really I’m just looking at their soul. I’m looking in their eyes. I’m looking at them man to man or woman to man, and I’m looking deep as to who they are really. That’s how we find good quality people.

Clay Clark:

Now, Gabe-

Gabe Salinas:

It’s hard for those people to hide when they’re in a group interview setting as well.

Clay Clark:

Now, Gabe, I’m going to read off for you reasons why I’ve had to fire people, let’s say in the past five years, but no more recently than three years ago. That way I’m safe. I won’t mention anything about this person. But I’m going to mention the reason why I had to fire somebody, and I want you to one-up me. We’re going to go back and forth until you’re stumped. Are you ready?

Gabe Salinas:

Okay, I’m ready.

Clay Clark:

I had to fire a guy for ordering a prostitute at work.

Wes Carter:

Coming out of the gates hot.

Gabe Salinas:

That was hot. That’s pretty impressive. I had to fire a guy for digging through a homeowner’s purse looking for pills.

Clay Clark:

I had to fire a female employee for accidentally syncing her whatever to the AirDrop, thus showing her nude photos to our editing staff.

Gabe Salinas:

That’s another good one. I had to fire a girl because she liked to wear too short of a skirt, and she would not wear any undergarments. When she finally bent over the top of her desk and flashed my accounting manager, that was pretty much the last straw for her.

Clay Clark:

I had to fire a guy who, on his first day of work, said, “I’m so sorry. I thought I was going to start tomorrow.” So the next day, he misses. Then the next day, I tell him. I get him on the phone. I said, “Hey, I want to make sure you know you’ve had two misses. It’s not going to be a good fit.” He says, “What day is it?” And I said, “Today is Tuesday, and you missed Monday and Tuesday.” He goes, “Oh, I thought it was Friday.” What do you think about that? That’s a thing. I have more. I have more.

Gabe Salinas:

I don’t know if I’ve got any ones like that one.

Clay Clark:

No, no, I have more. I want to keep going because this is therapeutic. You could under-up me, too. You can give me worse or better because the listeners out there never hear this stuff. I fired a guy for bringing a loaded AR assault rifle and leaving it in the hotel room that was checked into my name at the Omni Hotels. I got a hotel room for him. He was a deejay. He left a loaded AR in the room.

When the hotel staff found it, obviously, they called me. All these crazy things happened. His issue was he wanted to know why he was in trouble if they didn’t have a sign that said you can’t bring loaded weapons to the Omni Hotel. That would be why I fired a guy.

Gabe Salinas:

So we fired a guy because he liked to do a certain kind of drug, and he became addicted to it. And then he ended up making some inappropriate comments and sending some inappropriate text messages to one of our area managers.

Clay Clark:

I fired a guy who stole another man’s coat who he sat next to at work. So the guy next to him says, “That’s my coat.” He says, “No, it’s not.” He says, “It is my coat.” He opens up the pocket, and his name is written in the coat.

Wes Carter:

It sounds like maybe we need a show on how to make better hiring decisions.

Clay Clark:

These are all deejays. I could go on for weeks.

Wes Carter:

Yeah, I was going to-

Clay Clark:

That deejay industry’s a festival of lights. I mean so again, the group interview makes it possible to fire people. Wes, where do people get so stressed out about firing people? From a legal perspective, where do they get it wrong? Because people are out there being plagued by bad people right now.

Wes Carter:

Well, I think it’s actually wise to have some nervousness about firing someone because you need to do it in the right way, and you need to be careful about the circumstances. But at the same time, it’s just not worth keeping bad people on. If you prepare correctly and you go through the process correctly, you can do it with a minimal amount of risk.

But doing it willy-nilly and not having any idea what the rules are or the risk or the landmines, that’s where people just say, “Hey, all caution to the air, you’re gone. I don’t care what the circumstances are or what contract we might have or what disability you might have brought up.” Just there’s so many landmines. You just-

Clay Clark:

Landmines.

Wes Carter:

You have to educate yourself about those so you can do it without getting scared.

Clay Clark:

Wintersking.com, folks, wintersking.com. You can learn more about Wes Carter right there. Tracking what matters, tracking what matters, as we come down the home stretch, this is pain point number eight. A lot of people track exclusively what doesn’t matter, and they don’t track what matters. A lot of people say, “Clay, I had 1,000 people on my website this week, and I didn’t get any leads that filled out the form.” I say, “How many called you?” And they go, “I don’t know.”

I say, “So you have no idea how many people called you?” “Nope.” “Okay. So you don’t know if anybody called you?” “No.” So then upon further review, they’re like, “I got 10 calls, but nothing from the website.” “Did you ask the people if they found you on the website or did they just wake up and, via osmosis or ESP, they felt motivated to call you? I mean did they wake up with a random idea to call you, or did they actually find you in Google?”

Why do you track what matters over there at the Window Ninjas and not focus on things that don’t matter?

Gabe Salinas:

Well, because it’s important. We need to know that information. We track all of our leads. You guys helped me with that. Tracking all of our leads and seeing exactly where our leads are coming from allows us to see a multitude of things. For example, we know exactly what the close rate is for certain salespeople. We know exactly what the customer acquisition cost is for various forms of advertising.

It also tells us exactly what advertising is or is not working and allows us to take our money out of one venue that we may have budgeted for and then put it into another that is actually doing way better. But tracking all those things, if you’re not tracking those things, you’re just kind of walking around in a loop, not knowing where you’re going. I mean you really have no direction.

But those tracking things, just like your leads, can put you on the right path, and the path is the promised land. The promised land is how much money are you going to put in the bank or how much free time are you going to have with your family.

Clay Clark:

Pain point number 10, sacrificing unneeded sleep for success. I’m not talking about sleeping two hours a day. Calm down. I’m just saying you’re not sleeping in, watching cartoons. A lot of people are sleeping nine or 10 hours a day or they’re watching TV for three hours while not sleeping. They try to go to bed at “10:00,” quote-unquote, and until 1:00, they’re watching TV, not going to bed or watching TV. Talk to me about sacrificing sleep or watching TV, just wasting time.

Gabe Salinas:

Well, time is the most valuable asset that we have. I mean that’s the one thing in life that you never get back. So it doesn’t make any sense to me for you to sleep your life away or to spend 8, 10, 11, 12 hours a day on Snapchat or Facebook or anything else like watching television. I mean that kind of stuff’s just not important to me.

I’m one of those crazy people that just, fortunately, I don’t really have to sleep a lot. So it doesn’t matter if I go to bed at 10:00 or 12:00, I’m going to wake up at 4:00 in the morning. It’s just natural to me. I just don’t get people that have to sleep for more than four, five, six hours. It just doesn’t make any sense to me.

Wes Carter:

Well, I am one of those people.

Clay Clark:

The controversy starts.

Wes Carter:

So I’ll speak for my people.

Clay Clark:

Team Normal. Team Normal.

Wes Carter:

I do have to have a good solid eight hours of sleep.

Clay Clark:

Dr. Z would tell us six to eight is what we … He owns a sleep center.

Wes Carter:

But what that means is you have to sacrifice even more. So to get the eight hours of sleep, that means you cut out more TV. You cut out more of the extra stuff, and you just have to make a little bit more sacrifice because, if you don’t … I know myself well enough though. I’m going to be grumpy. I’m going to be short. I’m not going to feel well. I’m not going to be as productive.

So you cut out a show here, a movie here, a conversation there, and you get your sleep if you need it. My wife and some people like you guys can operate on low amounts of sleep.

Clay Clark:

I’m six.

Wes Carter:

I’m jealous. I’m jealous.

Clay Clark:

I’m six to seven is where I like to be.

Gabe Salinas:

I’d like to ask you a little question, Clay, because this is what I have to do from time to time. Do you end up taking a 15-minute nap or just a 15-minute break in the day? I find myself doing that about 3:00 in the afternoon, and I’m ready to go again.

Clay Clark:

I don’t. Let me just tell you what I do. Again, I want to make sure all the listeners know … I want to balance it out real quick. My partner, Dr. Zoellner, who’s not on today’s show, he owns a sleep center. So there’s medical science that shows that most people need somewhere between six and eight hours of sleep, six to eight. So go see a sleep center specialist. Don’t take my word for it. Just go see somebody.

But let’s say they come back and say, “You need eight hours of sleep.” All right. For me, I found six is what I need. But let’s just say they said eight. What are all the things you need to stop doing to make time to get that sleep? And then John D. Rockefeller, who was the world’s wealthiest man, always took a nap right at noon, every day at noon, a half hour.

Now, every time I take a nap, I wake up with a weird smell in my mouth. I feel like I’m kind of sweaty because I went to sleep, and I feel gross. So then I would need to re-shower. You know what I mean, Wes? I feel kind of gross when I nap, so I don’t do well with that. But the Rock did that. He would nap every day exactly at noon, and he would never work after 5:00. He’s the world’s wealthiest man, but he never was distracted. Everything was scheduled.

So for me, I don’t do the nap thing, but I also don’t do the eat thing during the day. Unless somebody is intentional about getting me food, I just don’t eat. If I wasn’t married to my wife, I wouldn’t eat at home either. It’s like when I was single or whatever, I just don’t. I’ll just eat chicken, the same meal every day. So I’m a sick person. I got problems. My wife’s normal, and she’s like, “Hey, why don’t we have something different?”

The kids pointed out to me the other night, Gabe, they said, “Dad, where do you want to go eat tonight?” And I said, “Let’s go to Mr. Mambo’s.” They go, “Dad, we’ve been to Mambo’s perhaps 25 times this month.” I’m like-

Wes Carter:

And?

Clay Clark:

“… And?” They go, “Dad, can we go somewhere else?” And I’m thinking, “Well, why?” I like routines, Gabe. That’s my ideal. That’s my natural flow, which is why running a business has always been easy for me. But vacations, naps, movies I haven’t seen yet are all scary ideas now. Movies I’ve seen yet, oh, I like to watch that again and really find the comedy in that Adam Sandler movie, that deep comedy, the little nuances in Christmas Vacation with Chevy Chase, where … The other day, I watched it again. Gabe, have you seen Christmas Vacation?

Gabe Salinas:

Oh, yeah. Many times.

Clay Clark:

Do you like that movie?

Gabe Salinas:

Oh, yeah. It’s a great movie. It’s a classic.

Clay Clark:

Wes, do you like that movie?

Wes Carter:

I do.

Clay Clark:

Do you really?

Wes Carter:

Yeah.

Clay Clark:

Well, there’s a scene in that movie that I saw the other day for the first time, and I’ve seen the movie probably 30 times. I’ll cue it up for you real quick here, Gabe. This is my gift to you. This is a scene where Chevy Chase is chopping down the … He’s trimming the tree to bring the tree into the house.

Here he is. This is the scene, establishing shot of his house. He’s going to come out of the garage wearing a hockey mask in just a moment. The neighbors arrive, played by Mrs. Dreyfus there from Seinfeld. She’s the neighbor. She’s dating a guy named Todd, I think. They come home. They’re opening the gifts. I guess they’re coming back from a trip with their briefcases. They’re yuppies.

Audio:

Looks like the toad overestimated the height of his living room ceiling.

Clay Clark:

The garage door’s opening right now. He’s got the chainsaw. It’s my new favorite scene.

Audio:

Hey, Griswold, where do you think you’re going to put a tree that big?

Bend over, and I’ll show you.

You’ve got a lot of nerve talking to me like that, Griswold.

I wasn’t talking to you.

Clay Clark:

I never really processed the humor of what just happened. So not only did he first insult him. With the same punchline, he then insulted his wife. That’s good comedy. That was impressive right there. Wow. That’s why I watched that movie again. It’s so good.

Wes Carter:

But What about all the undiscovered comedy out there yet that you haven’t watched?

Clay Clark:

It’s a scary world out there, Wes.

Wes Carter:

Because are you afraid you’ll waste your time with a bad movie?

Clay Clark:

Yeah. I mean I do watch new movies when the kids have me do it, like the new Adam Sandler movie. There’s one with Jennifer Aniston that just came out. We watched that. I liked that. But I just prefer the same thing. I’d rather go to Subway where I get a B- sandwich than to go to a hole in the wall where it could be an A or an F.

Wes Carter:

Gotcha. It’s a sure thing.

Clay Clark:

I love that, seven. Just that number seven is a beautiful number, right? On a scale of one to 10, give me a seven sandwich. Okay. Now, the final thing you do, and then I’ll let you get back to being awesome, you don’t invoice clients. You take credit cards over the phone-

Gabe Salinas:

No.

Clay Clark:

… which this is a thing that has … It takes me usually, with a client, two years of good coaching to get a client who’s a contractor to quit invoicing and to just tell the client, “Hey, if you want to hire me, it’s going to be this much. So debit card or credit card?” What I have found that, listen to this, 95%, this is not … Andrew, you’ve seen this. 95% of services, I’m talking about dentists, doctors, professionals, accountants, 95% of consumers will give you a credit card over the phone if you ask. And then it totally eliminates billing.

Gabe, I understand that you started not invoicing, and it took you less than two years. Andrew must be a better teacher than me. How long did it take you to stop invoicing?

Gabe Salinas:

Less than a week. Andrew helped me with some scripts that we were formulating. In that script, he had written out exactly about capturing the credit card number, and we tweaked the script a little bit and didn’t ever change that part. We ran with it, and it was like shooting fish in a barrel. Every one of the employees that got onto the script was capturing credit card numbers faster than ever, and they kept running them into the accounting office. I mean it almost broke the system. I mean it was that many that fast, and I asked Tracy-

Clay Clark:

Accounts receivable is a thing of the past. You’re collecting all the money up front now.

Gabe Salinas:

Exactly. I mean I went into my accounting office manager’s, her office, and I said, “So what are you going to do with this free time that’s going to be freed up by you not making collection calls?”

Clay Clark:

She’ll be getting reviews.

Gabe Salinas:

She looked at me like I was crazy.

Clay Clark:

She’s going to get reviews.

Gabe Salinas:

She said, “I never thought about that,” her exact words. She goes, “Oh my God, what am I going to do?”

Clay Clark:

Yeah, I mean there’s people-

Gabe Salinas:

It’s a win-win. It’s awesome.

Clay Clark:

There’s people out there who have a full-time person devoted to collecting money. Can you please educate the listeners out there? Has it hurt your business in any way?

Gabe Salinas:

No, not at all. I mean it’s amazing. People just want to give you that card number. They just know that it’s part of the process, too. When you script things and they understand, it’s just this is the process. I mean they can pay with cash or check at the time of service. We don’t have to run their card. We give them those three options. However, we have that card, and we’re just not going to be collecting money 30, 60, or 90 days after a simple service like window cleaning. It’s just ridiculous.

Clay Clark:

Are you telling me that you used to have to chase people for payment?

Gabe Salinas:

Oh, my God. We’re still chasing people. Before we implemented this, yeah. I’ve got a lady who we serviced her home who lived somewhere in South Carolina, and she ended up moving clear halfway over to where you’re at. She’s over in Denver, and we are constantly trying to collect money from her. We’re always trying to hound her on the phone. Now she’s just dodging us. I mean it’s pathetic.

Clay Clark:

Let me ask you this.

Gabe Salinas:

But moving forward, man, no more.

Clay Clark:

Let me ask you this here, final question I have for you. Are you coming to the conference in December? And if not, why do you hate me?

Gabe Salinas:

Well, I don’t hate you, but I’m not coming to the conference in December because we just came in, I think it was September or October. We were there just not too long ago.

Clay Clark:

Oh, shunda. Oh, okay. Okay. That was a good multilevel sales question, wasn’t it?

Wes Carter:

Yeah, it was. It was a good deflection.

Clay Clark:

Let me try again, Gabe. Let me try my multilevel pitches. I’ve been working on these for a while. Let me try. Here you go. Gabe, do you want to make money by convincing all your friends to auto ship everything, or do you hate your family? Do you see that? That’s the kind of questions I’m working on, Wes.

Wes Carter:

Those would be good questions for a witness stand. You just walk them right into a corner. And then, boom, you got them.

Clay Clark:

I’m trying to work on my potential legal career as a prosecutor-

Wes Carter:

As backup.

Clay Clark:

… or as a multilevel guy. I got to work on those questions. So, Gabe, we’ll end in the show by saying, give us the cell phone numbers of your 10 closest friends, and we’ll call them today and get a review. I’m just kidding. I appreciate you, Gabe.

Gabe Salinas:

Hey, you’re welcome. Appreciate it.

Clay Clark:

Hey, man, thank you so much. And again, your website one more time, what is your website?

Gabe Salinas:

It is windowninjas.com.

Clay Clark:

Windowninjas.com. If you care about your family, you care about America, you care about strong kids, strong schools, strong roads-

Wes Carter:

Clean windows.

Clay Clark:

… clean windows. You care about our ability to protect ourself as a nation. You must understand that our nation is able to fund itself by taxing people and printing money that we don’t have. Now, Gabe does not help us print that money we don’t have. That’s the good folks at the Federal Reserve. They print that stuff. He’s not a Gutenberg. But let me tell you what. This guy is paying his taxes.

So if you want to defend our country, protect yourself, protect our family, stand up for what’s right, you got to go to the website right now. It’s windowninjas.com. Gabe, you’re a beautiful man. I appreciate you. Really, you smell terrific today.

Gabe Salinas:

Well, thank you for that, Clay.

Clay Clark:

All right, man. You take care.

Gabe Salinas:

You smell terrific as well.

Clay Clark:

All right. You take care.

Gabe Salinas:

Okay.

Clay Clark:

See you, man.

Gabe Salinas:

Thanks.

Clay Clark:

All right, Thrive Nation. That is yet another edition of the Thrivetime Show on your radio and podcast download. Jason, you work with a lot of great clients out there.

Jason:

I do.

Clay Clark:

I’d like to give you an opportunity to brag on a couple of them because it is so easy for listeners to think that success is impossible. It’s so easy to think that success is for somebody else, but we know that success is for anybody who’s simply willing to put their hand to the task at hand.

Jason:

True.

Clay Clark:

This is somebody who’s willing to implement the proven systems and strategies. Go ahead and brag on two of your clients who are just getting it done.

Jason:

So we’ve got Mr. Kevin Thomas with Multi-Clean, and they do commercial janitorial services for the greater Oklahoma area, and he is now the highest and most reviewed commercial cleaner in all of Oklahoma.

Clay Clark:

Come on now, Kevin Thomas.

Jason:

Yeah, just opened his Oklahoma City location a couple months ago. They’re already rocking. he’s fantastic. And then, on top of that, we’ve got Marty Grisham with the Oklahoma Roof Nerds.

Clay Clark:

Marty Grisham, a great guy.

Jason:

A fantastic guy. He’s branching out into the residential world now, so he’s not just working on your commercial side. He’s doing your homes.

Clay Clark:

He’s a roofing guy. What’s the name of his company?

Jason:

So it’s the Oklahoma Roof Nerds or OK Roof Nerds, formally known as Advanced Commercial Systems.

Clay Clark:

So Oklahoma Roof Nerds, check out that guy. Check him out. We’re so excited about the success of the Thrive Nation. If you want to enter into the conversation about how to dramatically increase your compensation, don’t be afraid. Just go to thrivetimeshow.com and book your tickets to our next in-person Thrivetime Show workshop. Now without any further ado, three, two, one, boom.

You have to record your calls or your business will fall off a cliff called mediocrity. You’ve got to record your calls or your business will fall off a cliff called mediocrity. Now, what’s the company I recommend? I recommend Clarity Voice. How do you get a good deal? Go to thrivetimeshow.com/clarity, thrivetimeshow.com/clarity.

Tim, you work in the call center. What’s your final justification and reason why you think all the business owners out there should record their calls?

Tim:

Yeah. If you want to make sure you actually have a good call and don’t sound like you’re having a panic attack while you’re talking to a customer, it’d probably be a good idea to record your calls.

Clay Clark:

Daisy, what’s your final encouragement as a call center manager? How impossible would your job be without recording calls? What’s your final tip for the listeners out there as to why they should record their calls?

Daisy:

Well, I just look at Tim. He’s like my personal testimony. We literally called him the nervous bomb diffuser for the first six months he worked with me, and it’s like he went from nervous bomb diffuser to Brad Pitt overnight, but-

Clay Clark:

I used to be the fast-talking, confused guy at my first job. And then they played my calls, and they’re like, “Wow, you talk fast and, wow, you’re confused.” We all have some sort of dysfunction that we can’t fix, right-

Daisy:

Absolutely.

Clay Clark:

… if we can’t hear the calls?

Daisy:

Absolutely.

Clay Clark:

So if you’re out there today, again, go to thrivetimeshow.com/clarity.

Audio:

You know what they say.

Jason:

Go to thrivetimeshow.com/clarity?

Audio:

You know what they say.

Jason:

Go to thrivetimeshow.com/clarity.

Audio:

You know what they say.

Jason:

Quit saying that because I don’t know what they say, but I know that I say go to thrivetimeshow.com/clarity.

Audio:

You know what they say? See a broad to get that booty acting, lay her down and smack them, yack them.

Jason:

Thanks. That clears it up.

Audio:

Wow.

Charles Colaw:

Hello, my name is Charles Colaw with Colaw Fitness. Today, I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise, and Clay’s done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders.

This guy’s just amazing. This is the kind of guy who’s worked in every single industry. He’s written books with Lee Cockerell, head of Disney with the 40,000 cast members. He’s friends with Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers and web developers, and they run 160 companies every single week.

So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks, he’s also doing business conferences where 200 people show up, and he teaches people a 13-step proven system that he’s done and worked with billionaires, helping them grow their companies.

I’ve seen guys go from startup to being multimillionaires, teaching people how to get time freedom and financial freedom through this system, critical thinking, document creation, making it, putting it into organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has 500 franchises. That’s just one of the companies or brands that he works with. So amazing guy, Elon Musk, kind of smart guy.

He comes off sometimes as socially awkward, but he’s so brilliant. He’s taught me so much. He doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like most about him. He’s a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you, and Clay has been a amazing business coach.

Through the course of that, we became friends. I was really most impressed with him is when I was shadowing him one time. We went into a business deal, and I got to shadow and listen to it. When we walked out, I knew that he could make millions on the deal, and they were super excited about working with him. He told me. He’s like, “I’m not going to touch it. I’m going to turn it down,” because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me.

It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. Anyways, just an amazing man. Anyways, impacted me a lot. He’s helped navigate. Anytime I’ve got nervous or worried about how to run the company or navigating competition in an economy that’s … I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns because our clubs were all closed for three months. You have $350,000 of bills you’ve got to pay, and we have no accounts receivable.

He helped us navigate that. Of course, we were conservative enough that we could afford to take that on for a period of time. Anyways, great man. I’m very impressed with him. So, Clay, thank you for everything you’re doing. I encourage you, if you haven’t ever worked with Clay, work with Clay. He’s going to help magnify you. There’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps four, maybe six hours a day and, literally, the rest of the time, he’s working.

He can outwork everybody in the room every single day, and he loves it. So anyways, this is Charles Colaw with Colaw Fitness. Thank you, Clay. Anybody out there that’s wanting to work with Clay, it’s a great, great opportunity to ever work with him. So you guys have a blessed one. This is Charles Colaw. We’ll see you guys. Bye-bye.

Aaron Antis:

Hi, I’m Aaron Antis with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. I actually noticed he was driving a Lamborghini, all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate. So honestly, I thought I kind of knew everything about marketing and homes, and then I met Clay. My perception of what I knew and what I could do definitely changed.

After doing 800 million in sales over a 15-year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes, and I mean we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, “Man, there’s not much more I need to know, but I’m willing to listen.”

The interesting thing is our internet leads from our website has actually, in a four-month period of time, has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us, and it’s just been an incredible experience.

I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is, honestly, very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home-building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builders shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry.

But the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing, and Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him.

From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and, as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made.

I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean we’re a big company that’s definitely one of the largest in town, and so we kind of felt like we knew what we were doing. I think, for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs.

I would just really encourage you, if you’re thinking about working with Clay, I mean the thing is it’s month to month. Go give it a try, and see what happens. I think in the 35-year history of Shaw Homes, this is probably the best thing that’s happened to us. I know if you give him a shot, I think you’ll feel the same way. I know, for me, the thing I would have missed out on if I didn’t work with Clay is I would have missed out on literally an 1,800% increase in our internet leads, going from 10 a month to 180 a month.

That would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about, and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t.

Danielle Sprik:

My name is Danielle Sprik, and I am the founder of D. Sprik Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time, I was at a crossroads and trying to decide what do I want to do. My degree and my background is in education. But after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did.

My husband suggested real estate. He’s a home builder. So real estate and home building go hand in hand, and we just rolled with it. I love people. I love working with people. I love building relationships. But one thing that was really difficult for me was the business side of things, the processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be.

So I reached out to Clay at that time, and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our real estate brokerage eight months ago and, in that time, we’ve gone from myself and one other agent to, just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million impending transactions.

Three years ago, I never would have even imagined that I would be in this role that I’m in today building a business, having 16 agents, but I have to give credit where credit’s due. Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen.

Dr. Chad Edwards:

I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporate organizations. I answer to my patient, and that’s it. My thought when I opened my clinic was, “I can do this all myself. I don’t need additional outside help in many ways. I mean I went to medical school. I can figure this out.”

But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good-quality employees using the processes that he outlines for getting in good talent, which is extremely difficult.

He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards, and I own Revolution Health and Wellness Clinic.

Clay Clark:

The Thrivetime Show. Today, interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13-point business systems that Dr. Zoellner and I have used over and over to start and grow successful companies. I mean we get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works.

How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business. But for two days. You can escape and work on your business and build these proven systems, so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered.

The reason why I’ve built these workshops is because, as an entrepreneur, I always wished that I had this and, because there wasn’t anything like this, I would go to these motivational seminars, no-money-down real estate Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. I wanted the knowledge, and they’re like, “Oh, but we’ll teach you the knowledge after our next workshop.”

The great thing is we have nothing to upsell at every workshop. We teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. I encourage you to not believe what I’m saying, and I want you to Google the Z66 Auto Auction.

I want you to Google Elephant in the Room. Look at Robert Zoellner & Associates. Look them up and say, “Are they successful because they’re geniuses, or are they successful because they have a proven system?” When you do that research, you will discover that the same system that we use in our own business can be used in your business. Come to Tulsa. Book a ticket, and I guarantee you it’s going to be the best business workshop ever. We’ll even give you your money back if you don’t love it. We’ve built this facility for you, and we’re excited to see you.

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