Business | Learn the SPECIFIC Systems, Proven Processes and Best-Practices Strategies That You Need to Use to Grow Your Business By 10X | Learn How Clay Clark Coached www.PMHOKC.com and www.DelrichtResearch.com Into 10X Growth

Show Notes

Business | Learn the SPECIFIC Systems, Proven Processes and Best-Practices Strategies That You Need to Use to Grow Your Business By 10X | Learn How Clay Clark Coached www.PMHOKC.com and www.DelrichtResearch.com Into 10X Growth

Business | “Since Working With Clay I’ve Learned Everything About Business. The Experience Working Here Has Been LIFE CHANGING. I’ve Not Only Learned New Things, But I’ve Gained a Whole New Mindset.” – Robert Redmond
Business | Learn How to Hire, Inspire, Train and Retain High Quality Employees | Learn How Clay Clark Has Helped Multi Clean to Experience EPIC Growth Year Over Year While Building an Incredible Team
Business | How to Use Search Engine Optimization to DRAMATICALLY GROW YOUR BUSINESS + How Clay Clark Helped BarbeeCookies.com to DOUBLE the SIZE of Her Business Within Just 12 Months!!!
Learn More About the Success Stories Below:
www.LivingWaterIrrigationOK.com
www.BarbeeCookies.com
www.PMHOKC.com
www.DelrichtResearch.com
www.OXIFresh.com
www.TipTopK9.com

Clay Clark Testimonials | “Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property.” – Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com)
See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/
Learn More About How Clay Has Taught Doctor Joe Lai And His Team Orthodontic Team How to Achieve Massive Success Today At: www.KLOrtho.com
Learn How to Grow Your Business Full THROTTLE NOW!!! Learn How to Turn Your Ideas Into A REAL Successful Company + Learn How Clay Clark Coached Bob Healy Into the Success Of His www.GrillBlazer.com Products
Learn More About the Grill Blazer Product Today At: www.GrillBlazer.com
Learn More About the Actual Client Success Stories Referenced In Today’s Video Including:
www.ShawHomes.com
www.SteveCurrington.com
www.TheGarageBA.com
www.TipTopK9.com
Learn More About How Clay Clark Has Helped Roy Coggeshall to TRIPLE the Size of His Businesses for Less Money That It Costs to Even Hire One Full-Time Minimum Wage Employee Today At: www.ThrivetimeShow.com
To Learn More About Roy Coggeshall And His Real Businesses Today Visit:
https://TheGarageBA.com/
https://RCAutospecialists.com/
Clay Clark Testimonials | “Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property.” – Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com)
See the Thousands of Success Stories and Millionaires That Clay Clark Has Coached to Success HERE: https://www.thrivetimeshow.com/testimonials/
Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE:
https://www.thrivetimeshow.com/business-conferences/
Download A Millionaire’s Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE:
www.ThrivetimeShow.com/Millionaire
See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/

75% of Employees Steal from the Workplace – https://www.forbes.com/sites/ivywalker/2018/12/28/your-employees-are-probably-stealing-from-you-here-are-five-ways-to-put-an-end-to-it/

85% of Employees Lie On Resumes – https://www.inc.com/jt-odonnell/staggering-85-of-job-applicants-lying-on-resumes-.html

96% of Businesses Fail – https://www.inc.com/bill-carmody/why-96-of-businesses-fail-within-10-years.html

Business Coach | Ask Clay & Z Anything

Audio Transcription

Clay Clark:

Every two months, I host an interactive business conference where I teach people the specific moves that they need to use, that you need to use, to start or grow a successful company. And I do them every two months. I’ve been doing them since 2005. And you can learn more about those conferences at thrivetimesshow.com. That’s thrivetimesshow.com.

And as always, you can pay $250 for a ticket, or you can name your price. You can pay whatever price you can afford. And that’s because I believe everybody needs a hand up, not necessarily a handout, but a hand up so everybody can afford to go. And so, what I’m going to do on today’s show is I’m going to introduce you to two clients that we’ve helped to grow their business by more than 10 times. The people you’re going to see, the next two people you’re going to see on camera are clients that we’ve helped them to increase the size of their business by more than 10 times in less than three years.

To give you a little, I guess, as a way to process that, 96% of businesses fail according to Ink Magazine, 96%, which means you have a very statistically low probability of becoming a successful entrepreneur by default. When you think about in our country where you have 330 million Americans, and only approximately 10% of Americans at any given time are self-employed, 96% of those fail.

So, what is the statistical probability of being an American with a successful company? It’s very low. And so, the next two people you’re going to see are people, Randy Antrikin and Tyler Hastings, that we’ve actually worked with to help them to grow their companies by tenfold. So, I encourage you, as they’re talking or as you’re listening to today’s show and you’re hearing about the growth of PMH OKC in and DelRicht Research, I encourage you to do your own research, do a deep dive, get out a pen and a pad, and take notes because you too can become the next success story. You too can become the next success story. And to learn more about our upcoming workshops, you can get those tickets at thrivetimeshow.com.

Tyler Hastings:

My name is Tyler Hastings, and I am from New Orleans. We originally heard about the Thrivetime Show conference through our Thrive business coach, Marshall. And when we decided to attend the Thrivetime Show conference, we were looking to learn all about the different aspects of the business we’re currently working on, accounting, hiring, firing, really anything really relative to business.

So far at the conference we’ve learned that there are processes for all the things we’re struggling with. So, it’s been a great tool, and we’re looking forward to implementing everything we’ve learned. So far at the conference I would say Clay’s presentation is extremely unique, extremely motivating, and really engaging. So, it’s been really fun.

The atmosphere at the Thrive15 world headquarters is remarkable. It’s unique. It’s fun. Great lighting, great music, great smell. They cover all the different areas, so it’s been great. This is the first conference I’ve attended, so it sets the bar pretty high. If someone doesn’t attend the Thrive15 conference, I think they’re missing out on the comradery you get with other entrepreneurs as well as kind of one-stop-shop for everything you may be wondering about, but haven’t had the chance to look into or find so far.

Randy Antrikin:

I’m Randy Antrikin. I’m from Yukon Construction. It’s called PMH OKC. We basically build outdoor living projects for homeless. Well, I do coaching, and I basically have implemented the group interview and also implementing checklists throughout the business, and that’s really helped us scale it to where I can spend less time worrying about those items and building the business.

Well, I’ve been to a lot of conferences, Tony Robbins, things like that. And I would say his is very action-oriented, and it gives you items to actually take home with you and implement on your business right away. And I really like how he really implements humor into his speeches and his sessions. And so, it really is engaging and fun for me.

Clay Clark:

Jason, on today’s show, we’re interviewing a man who founded a multi-million dollar company, who discovered the Thrivetime Show conferences as a result of a referral from a friend, who’s actually grown his business, PMH OKC, by over 15% in just three months.

Jason:

It’s massive.

Clay Clark:

We also decided to interview this guy before 6:00 in the morning.

Jason:

True.

Clay Clark:

This guy gets up every day at 3:00 in the morning. This guy is implementing everything. Is he not a unicorn?

Jason:

He is a unicorn, and he’s got a sweet last name.

Clay Clark:

If you are out there, and you are struggling to get stuff done and to implement the proven system, I believe that this show is the word of encouragement that you have been looking for.

Speaker 1:

Some shows don’t need a celebrity narrator to introduce the show, but this show does. Two men, eight kids co-created by two different women, 13 multimillion-dollar businesses. Ladies and gentlemen, welcome to the Thrivetime Show.

Randy Antrikin:

What up?

Clay Clark:

Randy Antrikin, this is Clay Clark. How are you, sir?

Randy Antrikin:

Doing good, how about you?

Clay Clark:

I’m doing well. I appreciate you doing a 5:37 in the morning interview here, but I felt like we have, you have about a half million listeners per month through our podcast, and many of them are wanting to be where you are, experiencing a lot of success, so I thought we could interview you. And I appreciate you making the time after you got back from your big Caribbean cruise through the hurricane.

Randy Antrikin:

Yeah, it was fun, and I appreciate you having me on.

Clay Clark:

Well, okay, so let’s talk about it. Your company, what’s the name of your company and what’s your website?

Randy Antrikin:

Well, it’s PMH Construction. We go by PMH OKC, which our website is pmhokc.com. And that means perfect my home. And we’re in Oklahoma City. And we basically do outdoor living, all kinds of outdoor living. You walk out your back patio, whatever you see. That’s pretty much what we do.

Clay Clark:

You’ve got pergolas, fire pits, I mean, really, really, you have the patio, the pavilions, the fence and retaining walls. You’re doing all that. And how long ago did you and I first meet or did you first connect with the Thrivetime Show? How many months ago was that?

Randy Antrikin:

It was about three and a half months ago, at two conferences ago. I was brought by a friend, Bronson, and he and I are good friends, and I’m a junkie when it comes to business improvement and things like that. And so, I came and had a great time. I stayed for both days and learned a lot, implemented a lot of things right off the bat, and I realized very quickly I wanted to come back and dive into it a lot more.

Clay Clark:

How much growth have you experienced in these past three months in terms of just overall maybe growth as a percentage, maybe year-over-year or month-over-month, or what kind of tangible growth have you seen?

Randy Antrikin:

Well, I mean, there’s growth on paper, and there’s growth how you feel. And I would say on paper, we’re about 10% up. And we’ve busted through plateaus because this time of year, people kind of hold on to money. But me doing all my own sales, it’s really special to see what all these people are saying, because all these people are saying, “Google Reviews, that’s why I called you.” You’re getting more jobs from these people. And we’ve got a bunch of people just right on the line about the close, and all these people are saying that it’s been the Google Reviews, the AdRoll accounts, a lot of these things, these tangible items that we’re implementing are direct impact towards that.

Clay Clark:

And we’ve been coaching with you now for about three months, and your quality’s awesome. So, it makes it very easy to implement the systems. And again, if you’re out there listening and you have a company, a product or a service, nothing works if your product is terrible. Okay? So, you have to have a great product. And pmhokc.com, again, that’s pmhokc.com has great products. Just go to their website, check them out, check out their gallery.

I mean, they have great pergolas, great fire pits, great patios, pavilions. So, all these things work. And we’re going to get into five specific things that you’ve implemented that maybe a lot of people on the outside looking in might push back on. But before we do, could you contrast attending our workshop versus a Tony Robbins workshop? Because there is a place and a space for the motivational workshops, but can you maybe contrast how our workshops are different from a Tony Robbins workshop?

Randy Antrikin:

Yeah, absolutely. I’ve been actually, you said Tony Robbins. It’s funny. I was thinking the same thing. Tony Robbins is, I’ve been there three times to the Unleash the Power, and it is much different. I would say the biggest thing is, you show up to these conferences hoping to get some kind of tangible thing to take back with you, and really, you go to those and you really, you’re just kind of discovering your why and busting through some mental blocks.

But at your conference, what I really loved about it was that from right from the get-go, I just couldn’t stop writing. I mean, I couldn’t even keep up with what you’re saying because you were giving us all kinds of SEO data and clues and items to take home with us. You had several different people come up to the front and testified as to what you’ve done for them.

And I really thought that was cool to see it firsthand from the snake’s head of what they’ve done, and you’re learning from them as well, but just all of the things that you’ve done. I mean, my favorite word, favorite sentence is earn the right to criticize. And I really gathered that from you from the get-go, and that was what really turned me on was knowing that you were eating your own dog food.

Clay Clark:

What’s interesting is that I think at the conference that you attended, and correct me if I’m wrong, but I believe we had Josh with Living Water Irrigation who came up and talked about how two years ago he was a startup, and now he did I think $100,000 in a week, one week in sales, and 50,000 a week in sales.

But it’s because he was diligently implementing what he’s learning, and so I’m going to tee up these five things that you are implementing that are awesome that I wish that the listeners out there, I hope, and I pray, the only reason we do this show is to help somebody achieve financial freedom, time freedom so you can do whatever you want.

But implementation area number one, you actually installed luckyorange.com on your website, which I don’t make any commissions, although I’ve tried to get a commission, but I don’t make any commissions that people install the luckyorange.com tool on the website. Could you explain what that tool has done for you, what that tool does, maybe what it costs and how luckyorange.com has helped you make smart, non-emotional decisions as it relates to your online marketing?

Randy Antrikin:

Yeah, I mean, it’s a complete objective way of looking at the feedback on your website because you’re sitting here thinking that, “I made this really cool content, people love it,” and you go and look and people’s not clicking on it. And it’s kind of a humbling experience to see that firsthand. But there’s heat maps on there, and one thing on the on the heat maps was people were clicking the About Us page more than anything, and that’s probably the least amount of effort I’ve put into the whole website.

And so, that’s really changed our mindset and made us think more into that. And then just knowing what people’s clicking on and how they’re getting to it, we figured out that people was using the Contact Us form on our webpage rather than hitting the Contact Us navigation bar, little click. And so, those little things really help us, and it’s just been key for us. It’s not that much money. I mean, it’s pennies on a dollar compared to what you think it would be worth.

Clay Clark:

What’s crazy is that you’re like me, I think, in a lot of ways. We’re thinking why would anybody look at the About Us page? I mean, now I know it to be true because I’ve seen this over and over and over with thousands of clients. But your About Us page, I’ve just dealt with so many shady contractors over the year who’ve wanted to be clients who frankly we are not, we’re a magnifying glass up here. At the Thrivetime Show, we’re going to help you grow your company, but I’m not going to grow the businesses for idiots.

I would feel horrible at night knowing that I’ve grown a business for a scammer or a artist or someone who doesn’t deliver on what they say. But could you maybe explain why you think people are looking at you About Us page, because you’ve been doing things the right way for a long time, and see, you have nothing to hide over there at pmhokc.com. But could you explain why you think people are looking at that About Us page?

Randy Antrikin:

Yeah, absolutely. I mean, in any sell, the first sale you make is you sell yourself in any sell. I do all my own sales, and we have salesmen too, but I’m a key part of that. And when you go meet with these people, they really kind of want you to sell yourself first. And there’s so many bad contractors out there, and you hear it from homeowners that, “Oh, I had a bad experience,” and they’re very hesitant to give half down.

And throughout the years, we’ve been in business for 14 years, and it was a lot harder back then because we were kind of a newer company. But now it’s almost like the branding has taken care of itself. And I think a lot of that just comes from a little bit of it is time, but a little bit of it is also how you package it on your website and how you present yourself. And I think that’s been really key to us, not having any really pushback on the half down much.

Clay Clark:

Now, you are implementing, so many things you’re implementing, but there’s five areas I wanted to ask you about. So, one is Lucky Orange. That’s taking the emotion out of it. If you’re out there today, and you do not have luckyorange.com on your website, what’s going to happen is you’re going to make a emotional decisions. You’re going to be talking to your marketing lady or your marketing guy, who just spent their entire weekend writing content on a page that no one goes to, right? I mean, aren’t there pages, Randy, where you’re going, “Nobody’s going to that page?” I mean, doesn’t that kind of suck what you’ve spent a ton of time on a page that no one goes to?

Randy Antrikin:

Oh, absolutely. And what people have got to realize is that the market never loses. The market is undefeated, and it doesn’t care what you think about your content. It either is good or it’s not. And it may be good, but it may not be good enough to warrant being your number one clicked thing. I mean, you have to really just take the feedback that the market is giving you and use that.

Clay Clark:

Now, the next area that you’re implementing, which very, very few people when we first start working with them, implement it right away. And I love that you implement it right away. And I think you do that for a lot of reasons. One, you’re a diligent doer. Two, your friend Bronson, who’s a top-selling insurance agent, he’s told you about the success he’s had. So, I think you believe what we’re doing. I think maybe you’ve been to the conference, you’ve done your research, but the group interview. The group interview. Randy, I mean, I bet you could probably, I bet you this year, we’ll do a follow-up interview, but I bet you you’re going to double your company this year. I feel like this is going to be a year. Could you see that potentially happening, doubling your company this year if you could just find the right team?

Randy Antrikin:

Yeah, I absolutely do. We’ve already, in the last three months, we’ve done a group interview every single week, and we followed it to a tee of how it was taught in the conference. And honestly, that was hard in the beginning because I didn’t really like it, but after a while you get to realize that not only is it bringing, it’s weeding out all the people that you would normally choose, but it’s saving you money in the process.

I mean, we’ve spent, God, I don’t even know how much money just in turnover because the person didn’t work out, and you thought they were good. I mean, we talked about one just earlier today about the guy that was all fit and went to live church and all that.

Clay Clark:

Oh, yeah.

Randy Antrikin:

That’s the exact kind of people that you kind of want is the polished, clean person on the outside. But sometimes, I mean, you get these people in for the group interview, and you like them. You send them to the shadowing process, and then you come to find out that they’re not worth it. And so, you save a lot of money by doing that.

Clay Clark:

Right.

Randy Antrikin:

And that’s exactly what we’ve done.

Clay Clark:

This is interesting, but as an example, we’ve had so many people. I have two great employees that have started here in the last 60 days who attend Life Church, who are great people. Great people who are doing a great job, right? But just because you go to a church doesn’t mean you’re going to be a great fit. And so, we’ve had another guy who said, “I go to Life Church.”

That might mean he’s been to one sermon, one service. He might have watched online for seven minutes, but looks the part, talks the part. Does he implement? I know that Craig Groeschel at Life Church is obsessed with making sure people have a life-changing relationship with Christ. And I would find it hard to believe that somebody could be a diligent doer and actually not do well in an environment where they’re held accountable.

But the Life Church people that I know who live it and breathe it and do it and do what Craig talks about and implement the Word, these guys have been great employees. But again, what people say in the interview is so different from what they do when they shadow. So, if you’re out there today, one, you’ve got to measure what you treasure like Randy’s doing. He installed Lucky Orange, and he’s looking at the data. He’s looking at the data. Lucky Orange is a piece of code that goes on your website that shows where people are clicking on your website. He’s implemented that.

Two, he’s doing the group interview, so he’s not stuck with knuckleheads. Otherwise, you’re stuck with knuckleheads.

Third, and this is powerful. And you were doing a lot of this before we met at the conference, but you’re now organizing your day. Can you talk to me about just the proactivity and maybe what time you wake up every day? Because you are getting up. I mean, I’ve yet to interview a billionaire or a millionaire. Again, this is big. Someone should write this down. I’ve yet to interview a billionaire or a millionaire that does not consistently wake up before 6:00 AM. I’ve never done it.

Randy, can you talk about what time you wake up every day and how you organize your day? Because this is something you’ve probably already been doing, and in fact I know you’ve already been doing it, but can you talk about that?

Randy Antrikin:

Yeah, I mean, I’ve always been a workaholic. I started throwing paper outs at eight-years-old with my father, and getting up at 3:00 AM was always normal for me. So, that’s exactly what time I get up. I mean, I have my meta time in the morning, and I read my Bible, I work on my goals, I listen to an Elevation Church podcast, and then I go into an hour of action items for the business.

Now, I do this mainly because there’s so much chaos running a $5 million business that you don’t have time to do that. And so, the morning time is my time, and I feel so successful whenever it gets to 8:00 AM, and it’s almost like lunchtime for me, and all the other people are rolling into work around 7:30, and I’ve already got my day planned out. And you just can’t put an ROI on that.

But you have to be ready, prepared for work. And I would say even your day starts with organizing it the day before. But the one thing that you’ve really taught me is to put that on paper, or on your Google Calendar is what I use. And it syncs with my job, [inaudible 00:20:07] our CRM program. And so, everything I do is blocked out into 15-minute increments. And it actually helps me. I’ve done this for years, but having it on a calendar adds so much weight, and it helps me, helps my wife. It helps everybody kind of know the schedule.

Clay Clark:

It’s so interesting how this works, but a lot of clients we work with, we do all their website, all their photography, all their videography, and we literally do everything. You’re a unique dude, because you already have an in-house video person, an in-house Web guy, you already have these things. So, one might say, “Well, what the crap does Clay Clark or does the Thrivetime show, what do we give you tangibly that makes it worth paying to attend a conference or paying for coaching?”

Can you kind of explain? Because you’re a guy who values knowledge, and I would say point four I want to share is you seek wisdom and implementation. Can you maybe explain the value you see there?

Randy Antrikin:

Yeah, I think it just comes down to having that extra person to help you. It’s a little bit of accountability for me. I mean, I get distracted very easily. I’ve got ADD. I’m going a million miles an hour. I mean, if I’m not going a million miles an hour, I feel like I’m sitting still.

And so, helping me organize my day, hold a little bit of accountability. And then also just the advice that I’m getting, I mean, it’s just topnotch. And this is all coming from the whole earn the right to criticize statement. We said this is coming from someone that does it every single day. If you need articles written, you write articles for us. If we need website help, you help us. I mean, you’re there to either do it for you or assist you. It works for both parties, both ways.

And so, I’m real excited to have a partner to help us grow our business and just that little bit of help. Craig Groeschel says, “When the leader gets better, the whole organization gets better,” and that’s what I’m really focused on is making myself improve. And I really have. I’ve seen seen progress. People have seen change in me, and my wife has seen change in me, and they’ve told me. And I love hearing that because that’s what my number one goal is to, for me to get better, number one, but the business get better through me.

Clay Clark:

That is awesome. That’s awesome. And the final thing I wanted to say is you are running those retargeting ads, which are the ads that follow people around the Internet. And while you were on a cruise boat, can you explain how many leads you got while on a cruise boat with really changing nothing at all to your marketing?

Randy Antrikin:

Yeah, so about 10 days ago, my action item was to get AdRoll account. I got on it right away. It wasn’t hard to set up. I set a budget of what we talk about and uploaded my number one picture, fill in the description. I mean, put the pixel on the website.

It sounds complicated, but it’s really not that hard. Same thing with Lucky Orange, just a little piece of code. You put it in the back of the website, done in five minutes. And I mean, we were, you know cruises. You don’t have Wi-Fi. You don’t really have any reception, but I mean, you get these emails that come in from our website, and all these people came in from the AdRoll account. I mean, every single one of them. We got eight leads, and these are all people that’s been pre-qualified through our website and everything. So, these are not just tire kickers. And I mean, we may make $30,000 on one job, so you can imagine eight jobs. Our closure ratio is 40%. So, you can see the potential there. That could possibly a six-figure profit deal just off of eight leads.

Clay Clark:

If you’re out there, and you live in Oklahoma, and I would say Tulsa, Oklahoma City, Norman, Edmond, the surrounding area, OKC or Tulsa, go to pmhokc.com and see the stuff they do. They do incredible outdoor living spaces. Again, if their product was terrible, measuring what they treasure and Lucky Orange wouldn’t matter, the group interview wouldn’t matter. The morning meta time wouldn’t matter. The seeking wisdom and accountability wouldn’t matter. The retargeting ads wouldn’t matter.

And I’m going to bring Jason onto the show. Jason, you have been the super-manager of Elephant in the Room, one of our companies, which is multimillion-dollar company. And you now coach with clients.

Jason:

I do.

Clay Clark:

And we’re dealing with a diligent doer here. We’re talking to a guy who’s implementing things.

Jason:

Oh, I’ve heard. I’m impressed.

Clay Clark:

And you’ve worked and you work with a lot of great clients who implement.

Jason:

Yeah.

Clay Clark:

But on behalf of maybe some of your clients who maybe are resistant to the group interview or resistant to Lucky Orange or resistant to retargeting ads or resistant to waking up early and planning your day or any of these things, what questions would you have for Randy?

Jason:

So, my first question, I was writing down questions as I was listening to this awesome interview, and Randy partially answered it. So, you said that Randy plans his day, and he wakes up at the same time every single day.

Clay Clark:

[inaudible 00:25:16]

Jason:

So, Randy, you’re getting up at 3:00 consistently. And that’s what? Sunday through Sunday?

Randy Antrikin:

Sunday, I wake up a little bit later, because we go to church and it’s kind of the Lord’s day for us. But I still end up working eventually, just not by choice. But yeah, I mean, every day I wake up at the exact same time. And the most small repetitive tasks is what makes a guy successful over a long period of time.

Jason:

See, I love that. And I’ve been trying to find a way to translate that better than, because I like to use the phrase stupid repetitive tasks, because that’s why some people like to see it. So, if you give them that verbiage, they’re more likely to go along with it.

But your to-do list, you set that up either the day before or the day of, and then you actually set aside time to knock out either the homework Clay gives you or little things that you have to do within the company. That way, it comes down time to your actual work hours. You don’t have a billion burning fires to handle.

Clay Clark:

You do that, Randy. I mean, that’s so abnormal. Now, I want to ask you this. You are getting reviews. You’re getting objective reviews from real customers. There is a lot, a lot of people out there, a lot. I would say 95% of people, not our listeners, but other people, the people who know our listeners, who are like, “I just can’t get reviews. I just feel like I can’t. I know I email people. They don’t leave reviews.”

Can you talk about the importance of gathering objective reviews from your real customers, Randy?

Randy Antrikin:

Well, I mean, seeing it firsthand, I mean, me doing my own sales, I always ask, “What has brought you to call us today, and what stands out about our company?” And people will just flat out tell you, “I’ve done my research, and you guys were top.”

As it sits, we have all five-star reviews, and-

Clay Clark:

Come on.

Randy Antrikin:

I know. Probably, yeah, I mean, so you hear that and you get goosebumps. But trust me, I’ve been there. The Google Reviews at the very beginning, it sounds like an uphill battle. But once you kind of get in a roll and a system down and get your team on board, you don’t have to get them all yourself. Divvy them up. I’d have, each one of my project managers, I’d say, “Just get one a week.” My salesman get three a week.

Clay Clark:

Come on.

Randy Antrikin:

My receptionist get two a week. So I mean, that way we’re at least getting at least one a day. And eventually those small repetitive tasks, and there’s something that I tell my team every single day. I said, “Do something to improve your life, and something to improve your life professionally and personally every single day, and 365 days a year, 365 days later, you’ve improved 365 things in your business life and your personal life.”

I look at it the same thing in Google Reviews. If you can get one a day, think of a year from now. You’ll be top.

Clay Clark:

Come on.

Randy Antrikin:

You’ll be very top. I mean, second is first loser, right? So I mean, that’s where you’re going to be. Businesses die on page two on Google.

Clay Clark:

Jason, you’re talking to a diligent doer. You can ask him anything. I’m telling you, this is a unicorn guy. This is a rare individual here. This is the kind of clients that we coach, which is frankly why we only work with 160 clients, because I do not do well with happy hopers. I don’t do well with pretenders. I don’t do well with intenders, people who say, “I hope I’ll get a review. I hope I’ll wake up at 4:00 in the morning. I hope I’ll put Lucky Orange. I’ll try to get something done.”

What questions would you have for Randy here?

Jason:

So, as far as advertising goes, because you just mentioned how you started your AdRoll account, and you immediately started seeing leads come in on that. We had a lot of, I personally have had some pushback as far as advertising goes, because most people’s main concern is, “Well, a lot of my leads are word of mouth and they’re referrals.”

But can you speak to, one, the process of what you did to start your ad accounts, and then, two, the benefits almost immediately of each and every one of those?

Randy Antrikin:

Yeah, absolutely. My background is in marketing, and I would say not from any degree, just from over, I was there when the social media bubble burst several, over a decade ago. And we were kind of one of the pioneers on that, in outdoor living anyway in our area. And same thing with Instagram, but I would just say that you have to dive in, and sometimes it’s just self-teaching yourself.

But it really just comes down to being a diligent doer. I mean, if you want an excuse, trust me, you can find it. There’s 1,000 of them out there. And I hate excuses. And all that really is saying that you can’t do something is an excuse. So I mean, get in there, try it out. And really, it’s not as complicated as you think.

And what I would say mainly is take notes on the feedback, because like I said, the market will tell you what you’re looking for. You don’t need someone to tell you that your ad sucks. Just change something. A-B test stuff. I mean, I want to say something on this.

We did an ad on Facebook a few years ago, and we were putting the kitchen first on the whole project. When we changed it up and put the fireplace as the first picture, we got three times the return on it, because people love seeing the fireplace. And that only happened because I actually took the initiative to see what was going on. You have to do that. You can’t just flip a switch or take a pill or anything. Just like anything in life, you have to actually put in the time, and that’s what it really comes down to.

Clay Clark:

Jay, we have time for, probably one more question for Mr. Randy, because he’s going to go out and dominate today. And he’s lending us moments of his time to encourage somebody out there who’s stuck.

Jason:

So, my big question-

Clay Clark:

Uh-oh.

Jason:

… which I’m hoping I can get all of the insights from you, is the weekly schedule. I’ve had so many people tell me it can’t be done. As an entrepreneur, you can’t plan your week.

Clay Clark:

Oh.

Jason:

There’s no way you can schedule out from this time to this time, everything that’s going to happen, which I understand. Life happens, but there’s a way to schedule things are important or the things that are important to make sure they get done. So, what’s the secret sauce that Randy uses in order to get things in that Google Calendar?

Clay Clark:

Okay, Randy, here we go.

Randy Antrikin:

Well, I think it’s actually designating a time to do that calendar. And that’s the main thing for me, because a lot of things have been in my head for years, and I know my schedule, but as we’re scaling and growing, what’s put down on paper is measured, and what’s measured is an improved, right? So, if it’s not on your calendar, it’s not going to get done. I mean, I had to put even working out on the calendar, because if I don’t-

Randy Antrikin:

Even working out on the calendar, because if I don’t, I’ll put an appointment during that time. But to answer your question, you’ve got to just sit down. You got to schedule a time to schedule, because if you don’t, it’ll pass you right by, and you’ll look up and it’s middle of the week, and then you just kind of feel like you’re playing catch up at that point.

Clay Clark:

Randy, I appreciate you for taking time out there for be being on the show and encouraging our listeners. And if you’re out there today and you’re going, “I don’t believe this guy, I don’t believe him,” go to pmhokc.com and just troll around his website. Click around there and ask yourself, is he super successful because of his good looks? Oh, probably. Is he super successful just because his name’s Randy? Probably, Is he super successful Just because his last name is Antrikin, and I’ve never met an Antrikin in my entire life? Probably. Is he super successful because he lives in Oklahoma City and he has a great wife, and a great family? Probably. No, he’s super successful because he’s a diligent doer. And Randy, I’ll give you the floor to end today’s show with a piece of encouragement, or a word of discouragement, or harassment, or a word of coaching or accountability, anything you want to share with the half million listeners out there, you’ve got the microphone.

Randy Antrikin:

Well, I mean, I would say that if you’re looking to improve your life and your business, you have to, number one, start. But you can’t do it alone. You need to find some resources. I know Clay’s a great one for me, but there’s many of them out there. I would start with your faith first. That’s where it all starts for me. If you’re religious or not, find what makes you happy. And you’ve got to put your family first, because that’s what we’re doing this for, and that’s what gets me through. And a lot of times, I just work through a swamp. If you’re in a swamp, just start doing something, and that’s exactly what I do.

Clay Clark:

Randy, I thank you so much for lending us your early morning hours, and I will talk to you next week or earlier if you shoot me a text and you need something.

Randy Antrikin:

All right, thank you guys.

Clay Clark:

Take care boss. Have a great day. And now without any further ado…

Jingle:

Three, two, one, boom!

Voice Over:

Two men, 13 multimillion dollar businesses, eight kids, one business coach radio show. It’s the Thrivetime Business Coach Radio Show with Dr. Zellner and Clay Clark.

Jingle:

(singing).

Clay Clark:

All right Thrive Nation, welcome back to another exciting edition of the Thrivetime Show on your radio, your daily audio dojo of mojo fo’ sho’. And for those of you listening today, today we released this show, this is a Wednesday. Marshall. This is a hump day for many people out there.

Jason:

Hump day.

Clay Clark:

And I feel like this is the show that could get many of our listeners over the hump. Marshall, do you see what I did there?

Jason:

That was a good play on words.

Clay Clark:

Thought about that for weeks. So here’s the deal: I feel like, Marshall, you correct me if I’m wrong, and Chop will put this on the show notes to prove that I’m right, but we’ll at least have this hypothetical argument here. Marshall, would you argue, tell me if I’m wrong here, but 90% of American small businesses fail. Do you disagree with that fact, from that irrefutable fact from Forbes?

Jason:

Cannot dispute that, true fact.

Clay Clark:

Now, here’s the part where it gets weird: 10% of American businesses survive.

Jason:

Ooh.

Clay Clark:

But according to my anecdotal experience, having worked with thousands of clients on either a one-on-one basis, or a seminar, a workshop, I feel like 5% of American businesses actually ever get profitable, from my experience. Now, you’ve coached a lot of businesses, not as many as I have, but you’ve coached a lot of them. Would you argue that of the 10% that survive, would you say that at least half ever become financially free and have experienced time freedom, or do you think it’s more than that? Am I a cynical person?

Jason:

No, I would say absolutely, profitable, but even further, move beyond just working for themselves as a self-employed job. I see that a lot where business owners are self-employed still and they can’t get past that.

Clay Clark:

But what if you lived in a world where you didn’t have to think about money Marshall?

Jason:

Oh my gosh.

Clay Clark:

Marshall, what you discovered like the Narnia of small business?

Jason:

Narnia? Narnia?

Clay Clark:

Yeah, Narnia is that place where they had magical fantasy world. It’s the C.S. Lewis, he wrote the seven fantasy novels. You know, they escaped, the lion, the witch, the wardrobe, you know the whole deal?

Jason:

Narnia.

Clay Clark:

The epic journeys, imagine that that could happen for your small business. What if you could escape the rat race and actually provide a service for people that they needed and wanted? You could help people, you could help yourself. Marshall, what if that sort of opportunity existed?

Jason:

It sounds utopian. It sounds utopian. Is it too good to be true?

Clay Clark:

Well Marshall, that’s just it. It’s not too good to be true.

Jason:

Oh.

Clay Clark:

So we decided today to interview two clients that you’ve worked with, people you now partner with, the good folks at DelRicht Research, all the way in here from New Orleans. Mr. Tyler, I’m going to start with you. How are you doing, my friend? Welcome to Tulsa.

Tyler:

Thank you. Doing fantastic today. Glad to be here.

Clay Clark:

By the way, those mics are very sensitive, and I just need you to be very close to those mics. I need you just to be right there, spiritual oneness with the mic. I know you often travel to Tulsa for tourism, but can you explain how you first heard about Thrive or interacted with Marshall, and us here? Because we’re in Tulsa, you’re in New Orleans, how did you first hear about the Thrivetime Show business coaching program?

Tyler:

Sure. So we first heard about the Thrivetime Show. My wife, Rachel, was actually listening to a podcast and she heard Clay talking on the podcast. I’m not sure exactly what the podcast’s name was, but we were looking for a mentor at that time. We were looking for some help getting our business off the ground, so we decided to reach out. We initially talked to Clay, and then got involved with Clay and Marshall, and been working with them for a few years now and haven’t looked back.

Clay Clark:

Now, Rachel, do you remember what podcast you were listening to since you were the one listening to the podcast? I mean, you’re the one who really has brought the company to the next level. I mean, Tyler’s over here working on whatever guy’s work on. He’s over here working in the workshop, thinking about meat and guns. Meanwhile, you’re listening to proactive podcasts. Do you remember the podcast where you first discovered us?

Rachel:

Yeah. Clay, thanks for that intro, that’s definitely right. The podcast that I was listening to was Entrepreneurs on Fire.

Clay Clark:

And hey, is Marshall a circular event here? That’s the circle. Did you know that We just interviewed John Lee Dumas last week?

Rachel:

I did not know that, but that’s awesome.

Clay Clark:

True. Yes, he’s going to be on the podcast. I believe that we release that show here in just a couple of days. That’s exciting stuff. So John Lee Dumas, thank you for making the connection. So the Thrivers out there want to know, DelRicht Research, what does DelRicht Research mean Rachel? What’s it all about? Talk to us about this business. What is DelRicht Research, and what is DelRicht Research all about?

Rachel:

DelRicht Research is a clinical research company that we started in New Orleans, Louisiana. And it is… we took our family name, so we combined them. So it really is a name that means something, and we stand behind it, but we conduct clinical trials.

Clay Clark:

So your middle name is Delaine, is that correct?

Rachel:

That’s correct, yeah.

Clay Clark:

And his middle name is Richt?

Rachel:

That’s right.

Clay Clark:

R-I-C-H-T, is that correct, sir?

Tyler:

That is correct.

Clay Clark:

Nice, and I get two mega points in heaven, nice. That was one mega point, here’s my second one I get in heaven. We get to heaven, that’s all you get is mega points, by the way. I’ve got a glimpse. Okay, so Tyler, tell us what problems does DelRicht Research solve for doctors out there? Because some people are listening, and they’re going, okay, I’ve heard this company’s great. It can help my family and I create financial freedom and helps people. But what problems does DelRicht Research solve for the actual physicians out there?

Tyler:

Sure. So as a clinical trial organization, DelRicht Research acts as the research arm for many physicians or physician practices. So a lot of physicians, they would love to be investigating new medications, moving medicine forward, giving their patients access to new therapies, but they don’t have the time, they don’t have the resources, already busy trying to grow their current practices, so they really just don’t have the resources to do that. And so at DelRicht Research, we provide them with the resources to where they can conduct clinical trials, they can investigate new medications, they can provide their patients with access to these novel therapies. So we do absolutely everything for them, except for the physician part of the patient visits.

Clay Clark:

Marshall, I’m not a very smart man. I’m a simple man. I’m a man. I think at a 3rd Grade level, Marshall, I write at a 2nd Grade level. Some would argue I talk at a 1st Grade level. And so really, anybody out there listening, you might have just thought to yourself, “I know what that means.” For me, I might say, I don’t know what that means, Marshall. Marshall, what’s clinical trials? What are those? I mean previous to meeting these guys, I had heard of the term, I was familiar with the concept a little bit, but not at that next level. What is a clinical trial?

Jason:

So you have these large pharmaceutical companies, like a Merck or a Pfizer, these big companies, and they have to get the medication, and the therapies, and the medical devices approved. And so what a company like DelRicht Research does is they help orchestrate these studies. And the particular studies that we’re talking about are drugs that are already approved, but we’re just honing in on the specific dosage, or the time to take the dosage, or the different options, the different indications that the drug can be used for. It’s a very powerful business model.

Clay Clark:

And Tyler, maybe you could name drop, and if you can, I’m sure your wife could one up you on this here, but can you think of some of the companies, if you’re allowed to disclose, some of the companies that you’ve conducted clinical trials on behalf of? Are there some companies that listeners may know of, or just to give us some familiarity with the kinds of pharmaceutical businesses you represent?

Tyler:

Sure. No, I think Marshall named a few. We’ve done Merck trials, we’ve done trials with Pfizer, Allergan, Galderma, Sanofi, AstraZeneca, just to put a few names out there.

Clay Clark:

So Rachel, I have a tough question for you. When we talk about entrepreneurship, it’s really solving a problem for people. That’s what you’re doing, you’re solving problems for people in exchange for compensation. So we’ve talked about how DelRicht Research can help doctors and physicians, but how can DelRicht Research help the patients? I mean, how does DelRicht Research ultimately help the patients that you serve?

Rachel:

Well ultimately, we’re going to help the patients because we’re going to get the medications to market. So then all of us can actually benefit from those medications on the market. But we also help patients, because they can participate in our clinical trials for free, and they don’t even have to have insurance as well.

Clay Clark:

So they can participate for free.

Jason:

The patient can participate for free, they don’t have to have insurance; that’s a wow. The sponsor is actually the big pharmaceutical company. They’re actually going to pay for all of the medical care, all of the medication, all of the costs that the patient otherwise would be experiencing. So the patient can come see the physician as part of the study for free, and we will actually compensate the patient for participating in the study. It’s awesome.

Clay Clark:

Marshall, we have an elderly man calling in from Chicago who wanted to chime in there.

Speaker 2:

Holy cow.

Clay Clark:

Oh, thank you, Harry. All right, so this is where we’re at now. We know how DelRicht Research can help the patients. We know how DelRicht Research can help the doctors. Tyler, I want to talk to you about this. How can DelRicht Research help somebody out there who decides to reach out to you guys and actually buy a DelRicht Research business? Let’s say if I’m listening out there and I say, okay, I am in Iowa. We have a lot of listeners in Minnesota, a lot of listeners in Florida, Tennessee, a lot of business owners, and they say, I have a job, or I even have a business right now, and my business, I may be clear $1,000 a week of profit, and I’m working 60, 70 hours a week. I’m working 80 hours a week, and I’m clearing a $2,000 a week profit. Or I have a job that I hate. I’m going to die at my desk. I hate my job. It’s just, oh… because 70% of people, according to Gallup, hate their jobs. 70% of people, according to Gallup, hate their jobs.

How could DelRicht Research help the entrepreneurs out there who say, you know what, I just want to buy a proven business model? How can it help the entrepreneurs out there who would be interested in buying a DelRicht Research business?

Tyler:

Yeah. So for the entrepreneurs out there interested in a DelRicht research, our franchise model is set up where we actually do all of the heavy lifting for anyone interested in getting into this industry. So we’ve set it up to where we will actually recruit the physicians, which is really the hardest part of getting started, finding those physician partners, finding someone that they can work with and trust and that relationship. And then, we’ll also recruit the patients for those trials. So once you find a physician partner, once you get some studies started, the next thing is, where are we going to recruit these patients from? And so, we’ll actually take care of that for them. So really, all we need is diligent, hardworking, dedicated people to say they’d like to help bring these new medications to market, and help provide this to the community

Clay Clark:

Thrive Nation, if you go to delrichtresearch.com, you can get a look at the majesty and the glory that is Tyler. You can check out the beauty that is Tyler. And so I want to ask, ’cause I probably already know the story, but I would imagine that you came up with the idea for DelRicht Research while doing hammer curls, while looking at pictures of Rachel while in your dorm room at college. So you’re looking at pictures of Rachel up on the wall, and you’re doing hammer curls. Is that how you came up with DelRicht Researcher? How did you come up with the idea for DelRicht Research?

Tyler:

That’s exactly how.

Clay Clark:

Oh, yes, yes, yes, I knew it.

Tyler:

No.

Clay Clark:

Okay.

Tyler:

So Rachel and I were actually living in Manhattan at the time. We had moved from New Orleans up to New York. We were working for a consulting management organization doing some reorganization of a hospital up there. And Rachel has a family friend that owns a couple of research sites in North Carolina, and he had been calling us for a while, kind of picking our interests to whether or not we’d want to help him move back to Louisiana to help him start up a few clinical research sites. When he first started calling, we weren’t interested. We were pretty happy with where we were at the time. But then after living in New York for just over a year, we were starting to get exhausted. The pace of life is pretty quick, and so we were looking for maybe something else to do. We were excited to get back down to the South.

And so we finally said, you know what? This sounds pretty interesting, we’ll take you up on that offer. And so we moved back to Monroe, Louisiana, which is actually Rachel’s hometown. We helped her family friend set up a few clinical research sites there. It was a phenomenal learning experience. We really loved it. We kind of learned the ins and outs of the industry. We decided we loved what we were doing, but we just didn’t love living in North Louisiana. And so what we decided to do was we want to continue conducting clinical research. So we formed DelRicht Research and moved to New Orleans, which is where we ultimately wanted to live. And the rest is history, or that’s at least where we started.

Clay Clark:

Thrive Nation, if you want to learn about a business model that has the potential to earn, to create for your family financial freedom, I’m talking about what if you could make $10,000 a month as a business owner? What if you could make $20,000 a month? What if you could make $50,000 a month as a business owner? Would you be interested? When we come back from the break, I want want Tyler and Rachel to talk about the economic significance of a DelRicht Research business model, because you might be able to make an eye-widening, a life-changing, a game-changing amount of money. To learn more, go to delrichtresearch.com. My name’s Clay Clark. You’re listening to the Thrivetime Show on your radio. Stay tuned.

Voice Over:

Make sure you never miss a broadcast by signing up for the Thrivetime Show podcast, and back to a show that’s cooler than the other side of the pillow. It’s the Thrivetime Business Coach show.

Jingle:

(singing)

Clay Clark:

A big shout out to Colton Dixon, right there, the voice of choice, singing the intros for the Thrivetime Show. For those of you not familiar with Colton Dixon, you got to go to coltondixon.com. He is a Top 40 Christian recording artist, who I’ve been working with now, and he’s going to be soon releasing a Top 40 non-Christian album.

Eric:

Or does that mean it’s going to be a Pagan album? Is he going to wear a goat head and drink lamb’s blood on the album?

Clay Clark:

No, Chop. Chop, it’s a secular album, but it’s not going to be-

Eric:

We’ll see, I’ll reserve.

Clay Clark:

Chop, it’s not going to be… it’s like Wiz Khalifa. You know it’s not going to be that… no, no, no, no. It’s not going to be. What it is, this is a guy who sings songs with purpose. So if you like OneRepublic, or U2, The Joshua Tree album, you’re going to like it. It’s very thoughtful, mindful, but it’s not going to be Post Malone, you know Post Malone-

Eric:

Rockstar?

Clay Clark:

Right, it’s not going to be the Rockstar album. So I’m just telling you, coltondixon.com, check him out. Now, Thrive Nation, we’re talking today about finding Narnia. Now Chop, you know what it’s like to work for your parents in the concrete and the construction business.

Eric:

Oh yeah, yeah.

Clay Clark:

A lot of our listeners know what it’s like to run a business, to work 80 hours a week, and to not make money.

Eric:

It is not the best feeling in the world.

Clay Clark:

Nine out of 10 business owners, Chop, according to Forbes, nine out of 10… now Chop, I know this sounds like a very sexy number. Yes, chap. Nine out of 10 small business owners, they never make a profit at all Chop. That means in an outstanding and super sexy 10% of business owners, they make money.

Eric:

Crazy crap.

Clay Clark:

That 10%-

Eric:

That’s not enough Clay.

Clay Clark:

That’s that’s a sexy number Chop.

Eric:

That’s a low number.

Clay Clark:

You’re a negative person. All right, so again, only 10% of business owners ever make it, right. And then from my experience, and you’ve coached a lot of clients too, so I’m asking you, Mr. Eric Chop, business coach, what percentage of business owners, ’cause you’ve met a lot of business owners at conferences.

Eric:

Yeah.

Clay Clark:

What percentage of business owners that don’t fail? So we’re down to 10% now. Out of 100, only 10% survive. What percentage of those that survive ever thrive and create financial freedom and time freedom, from your experience?

Eric:

From my experience, the companies that have that time and financial freedom-

Clay Clark:

Yeah, both.

Eric:

Maybe 10% of the 10%. So one out of those 10 companies [inaudible 00:51:11] percentages.

Clay Clark:

I feel like you’re super negative but accurate.

Eric:

I know, and that’s the problem. I think a couple shows ago, I said something about how my mom did all the payroll, and receivables, and payables, and everything for the concrete company, and they didn’t take a vacation over a Friday for 29 or 30 years because they couldn’t hire, and train, and fire, and do all the things that we teach people how to do.

Clay Clark:

But what if, Chop, you had climbed through the wardrobe, through the closet, right? What if you climbed through, it’s like a C.S. Lewis novel, and you went through the-

Eric:

Fur coats everywhere.

Clay Clark:

You went through the wardrobe, and you opened it up, and you found your way into a magical fantasy world filled with talking animals.

Eric:

And money.

Clay Clark:

Hi everybody.

Eric:

Hello.

Clay Clark:

I’m a mouse and I talk.

Eric:

Mickey, is that you?

Clay Clark:

Oh, I used to smoke, but now I just vape, but I’m still a talking animal. I mean, it’s still magic, but not Superman, it’s still real, based in reality. I mean, Mickey Mouse in this world smokes or vapes, because this is reality. We’re not saying it’s totally utopian here. They’re in the real world, but this is a world of financial freedom and time freedom.

Eric:

Right.

Clay Clark:

Except what if we could have guests on the show, clients on the show who actually had achieved financial and time freedom?

Eric:

Clay, you’re acting like we’re in Narnia and that’s just not a thing. So I’m sorry, I don’t think we can do that.

Clay Clark:

Chop, let me ask you this; how much money per month would you need to make with a business model before it’s exciting to you? If you made $10,000 a month with the business model, would you be excited about that?

Eric:

I’d want to hit $10,000 – $15,000, and I’d be pretty excited.

Clay Clark:

What if it was $20,000 a month?

Eric:

I’d be pretty excited.

Clay Clark:

What if it was $30,000 a month?

Eric:

I’d be even more excited.

Clay Clark:

Seriously, if it was $40,000 a month?

Eric:

I would be pumped at that point.

Clay Clark:

Okay, back to you, Tyler, with DelRicht Research, check them out online, delrichtresearch.com. DelRicht Research conducts clinical trials, and you help both patients and physicians. I want to ask you, Tyler, is it possible for somebody who owns a DelRicht Research business model to make over $20,000 a month? Is that possible, do you think?

Tyler:

Absolutely, [inaudible 00:52:58].

Clay Clark:

Oh! if somebody out there’s as aggressive as you are, they buy a business, they’re aggressive, they’re very… they’re saying, hey, you know what? I’m going to work this thing. I’m not going to view this as a part-time deal. In your mind, what’s a realistic expectation of what somebody could make per month if they’re really working the business? They’re a very diligent, consistent person.

Tyler:

Realistically, they can make easily over $50,000 a month.

Clay Clark:

$50,000-

Eric:

Come on!

Clay Clark:

Fifty. Now Chop, I struggle with words sometimes, but I feel like he said dollars or did he say doll hairs?

Eric:

I think he said doll hairs, I’m pretty sure.

Clay Clark:

Doll hairs?

Eric:

Yeah, yeah.

Clay Clark:

Can you say that, how much money per month? I just have a hard time with my hearing sometimes.

Tyler:

Over $50,000 a month.

Eric:

Oh.

Clay Clark:

Dollars. Oh my gosh. Okay. It’s amazing. So we want to know, okay, what’s the secret? How did you two first meet Tyler? How did you meet Rachel? Were you spying on her, kind of stalking her, following her around, and was she avoiding you, and then you said, “Look, I make $50,000 a month with a research facility?” I mean, how did you find this? How did you guys meet?

Tyler:

So we actually met in graduate school at Tulane University.

Clay Clark:

Okay Rachel, you can tell the real story. What happened?

Eric:

So emotional, so passionate.

Clay Clark:

How did you meet this guy? How’d you meet this guy? Because that was too factual. That’s like a man opening his soul. How did you meet this guy?

Rachel:

We did meet at Tulane University, and I was trying to pay attention and focus and be a real diligent doer, and he walked in the room and it just completely messed up my entire school.

Clay Clark:

So what year did you guys meet? Do you remember what year you met?

Rachel:

We met in our first year of graduate school.

Clay Clark:

And how long have you two lovebirds been married, Rachel? How long have you two been together?

Rachel:

Since 2014.

Clay Clark:

2014. And Chop, let’s make sure you put photos of these guys on the show notes or link to DelRicht Research, they can see. Because you guys are… people should not reach out for business coaching if you’re not a diligent doer. If you’re not a coachable person, you just should not reach out for coaching, ’cause it’s going to cause resentment. It’s like hiring a personal trainer and then not showing up to work out. It’s like being an outspoken communist and enrolling in a franchise class at the IFA, the International Franchise Association. It’s like being an outspoken socialist and trying to sit down with Ronald Reagan supporters. Just, it’s not going to work out well for you. So I want to ask you guys, you guys are very, very coachable and very diligent. Rachel, why have you guys embraced coaching so much? Why did you guys reach out for business coaching? Why have you embraced it so much? I can’t figure it out.

Rachel:

I really do believe there’s only two ways to learn. Either you can make your own mistakes and learn, or you can learn from those who are wiser and maybe made those mistakes too. So we decided to go with the second option.

Clay Clark:

Chop, you coach with a lot of business owners. Give us a success story of one of your clients that has really just been dominating recently.

Eric:

I got a good one. We’ve talked about him in the past, but Dr. Jay Schroder of Healthworks Chiropractic-

Clay Clark:

Oh, what a great guy.

Eric:

… up in Tennessee, Franklin, Tennessee and Murfreesboro, Tennessee. I met with him yesterday actually, and he was saying how he has two clinics going, and he found himself about a year ago, where one of his doctors had kind of screwed him over and quit and left him, and he was just not making the money he needed, had no time for [inaudible 00:56:11]-

Clay Clark:

Not making the money.

Eric:

… not money. And yesterday we talked and he said, “Man, I cannot tell you, I haven’t been… my stress levels have not been this low in two or three years.” He’s making more money than he was, and it’s all about team training, group interview system. It’s all about hiring, firing, and he is just rocking and rolling. So he’s down to actually only having to be in his Murfreesboro clinic one or two days a week right now, and it’s humming and just making him some money.

Clay Clark:

Now, Thrive Nation, we return from the break, we’re going to really get into the nitty-gritty with Rachel and Tyler about DelRicht Research, how it runs, the specific questions that a lot of listeners have about the business, and the business model itself. But before we do that, I want to encourage you to create more time, freedom and financial freedom for yourself by having your office supplies and your printer supplies delivered to your office. Quit wasting your time and your money going to Office Depot paying premium retail prices. Go to onyximaging.com. That’s onyximaging.com. What was that? It’s onyximaging.com. You should pay attention; onyximaging.com. Stay tuned.

Voice Over:

Three, two, one, boom. You are now entering the dojo of mojo and the Thrivetime Show.

Jingle:

(rapping)

Clay Clark:

All Thrive Nation, welcome back to the Thrivetime Show on your radio. And on today’s show, we’re interviewing two incredible people from New Orleans, Louisiana. I thought that place flooded. Well, it did flood, but it’s dried out since then. We have Rachel and Tyler Hastings, with a company called DelRicht Research. They’ve been coaching clients for the past couple years. And since graduating from Tulane University with master’s degrees in neuroscience, Tyler and Rachel have worked with numerous top ranked healthcare organizations throughout this beautiful country, including Yale New Haven Health System and Partners Healthcare.

In addition to running a clinical trials organization, they have both worked for one of the country’s largest advisory organizations where they focused on healthcare IT. So Chop, that’s where I want to really dive in, because we’re talking today about DelRicht Research, and how the listeners out there, if you were interested, if you decided to reach out today, you go to delrichtresearch.com, you fill out a form, you call these guys, you reach out to them, you could actually, if you’re awarded a location, you have to get awarded, get approved, there’s a vetting process. If you get a DelRicht Research business awarded to you, Chop, how much money per month would you have to make per month before you would say, this whole DelRicht thing kind of makes a little bit of sense? I mean, if you made $10,000 a month as a business owner, would that be appealing to you?

Eric:

I would love to be able to make $10,000 a month as a business owner.

Clay Clark:

What if you could make $20,000?

Eric:

I would love that twice as much.

Clay Clark:

Chop, what if… let me tell you the story Chop, what if you could make $25,000.

Eric:

$25,000, it’d be great. Speaking my language, Clay.

Clay Clark:

Eric, what if you could make 30,000 a month? What if you could make 30,000? What if you could make 30,000?

Eric:

Pounds or dollars? What are we talking about?

Clay Clark:

It doesn’t matter. Either way. It’s a big number.

Eric:

Well, I’ll ’em take both, I’ll take Them both.

Clay Clark:

$30,000.

Eric:

Yes, deal, sign me up.

Clay Clark:

$32,000.

Eric:

Sign me up.

Clay Clark:

$35,000.

Eric:

I’ll still sign up.

Clay Clark:

$40,000.

Eric:

I’ll sign up.

Clay Clark:

Chop, what if you could make $50,000 per month?

Eric:

No, nevermind. I’m out.

Clay Clark:

Chop, would you say-

Eric:

No, I’m in!

Clay Clark:

What you said, that’s complete and utter balderdash.

Eric:

Balderdash. When pigs fly.

Clay Clark:

Chop, seriously?

Eric:

Yes.

Clay Clark:

How much per month before the business go, you say… yes?

Eric:

I mean, the $50,000 a month number is amazing. So if there was something out there for $10 – $15 grand a month, where you can make, and just, you got to be diligent and follow a system, that’s the really cool part about it, is you’re skipping years of building systems and training, and all of the things that are the hard part of working on the business. These guys have already done it for me.

Clay Clark:

Well Chop, I have two tips for you and the listeners out there if you want to make $50,000 a month.

Eric:

I’ve got an Etch A Sketch here. I’m taking notes.

Clay Clark:

Step one, dramatically increase your vertical length, become good at shooting, passing, dribbling, the whole deal. Go to the NBA, because the NBA league minimum right now is about $300,000 a year.

Eric:

Yeah.

Clay Clark:

And if you’re a B-level, you’re already riding the pine on like the Grizzlies, or the Raptors, or the Pacers, you’re going to make about $600,000 to $1 million a year.

Eric:

Are the Pacers still around?

Clay Clark:

Chop, they are.

Eric:

Okay.

Clay Clark:

Let’s just-

Eric:

Okay.

Clay Clark:

… or you could buy a DelRicht clinical research business. Now I want to ask the two lovebirds here. We have Rachel and Tyler who have flown in from New Orleans to be on today’s show. Shhhooo! That’s the sound of flying, Shhhooo! Tyler, what does it mean to have a master’s degree in neuroscience? What were you studying? Is that where you get in there, and it’s a lot about how you feel, it’s a lot of English, a lot of history. What is neuroscience? Tell us about this neuroscience master’s degree that you allegedly have.

Eric:

Pretty clear, it sounds really dope. I don’t know-

Clay Clark:

I know that if you Google search “Tyler Hastings” you can find proof of it. But what is a neuroscience degree all about?

Tyler:

So it’s the study of the brain, of how neurons work, how you have neural connections within the brain and everything that that entails.

Clay Clark:

I want to get your take on this, and this is totally off the script. I just want to get your take on this. From a neurological perspective, how could you explain the phenomenon of love?

Tyler:

Ooh, that’s a good one.

Clay Clark:

This is not related to your business. I just want to know, how do you explain the phenomenon? Did they ever get to that? Did they ever study that? I mean, what’s the phenomenon?

Tyler:

Love was not part of our curriculum.

Clay Clark:

Really? Rachel, you studied neuroscience, correct?

Rachel:

Correct.

Clay Clark:

How do you explain the phenomenon of love from just a neurological perspective?

Rachel:

That’s a really tough question.

Clay Clark:

I’m just trying to ask-

Eric:

Clay, love comes from the heart, not the brain. Don’t you know this?

Clay Clark:

I want to know this. I want to know.

Rachel:

Yes, there it is.

Clay Clark:

Okay, listen, I know people that have had some head injuries, and it’s like there’s certain parts that are emotional processing that just aren’t there anymore. It’s like, it’s kind of crazy, because that is crazy because their head’s been rattled. You see people that have had been boxing, and MMA, and-

Rachel:

Soldiers, things like that.

Clay Clark:

Do you think love is connected to the amygdala? Does that mean you just have an awesome amygdala? I mean, talk to me about the almond size part of the break. Give us one factoid about the human brain. Come on, you have a master’s degree. Give me something. I’m out there representing team Shallow Hal, and I say neurology, what’s that? Give me some fun factoid I can take back to the kids and impress them on the playground. Give me one fun fact. Rachel, give me one fun factoid.

Rachel:

Your brain is really heavy..

Clay Clark:

Ooh, does the average human head weigh eight pounds? Is that true?

Eric:

That’s all we heard in middle school. I don’t know.

Rachel:

I think Tyler’s head weighs more. I don’t know.

Clay Clark:

All right Tyler, do you have any cranium knowledge you want to share with us that you learned in college?

Tyler:

Yeah. No, with all emotions, they’re all attached to physiological changes in your brain. So if you’re experiencing anger, love, whatever it may be, there are physiological changes that are happening within your brain, whether or not you realize.

Clay Clark:

So I’m out there saying, I want a physiological… I want want to fall in love with my business. I want a physiological change to occur. I want to make-

Eric:

I’m passionate with my business.

Clay Clark:

I want to make $50,000-

Eric:

Oh yeah.

Clay Clark:

… a year. And so I’m out there, and I’m a physician, and I think maybe this is something I should be looking into. Maybe I should reach out to you guys, and maybe I should do this thing, I should get involved. What kind of physician can typically conduct these clinical trials, and what kind of physicians, Tyler, cannot conduct these clinical trials?

Tyler:

Yeah, no, that’s a great question. So we work with physicians in all different types of therapeutic areas. So whether you’re a cardiologist, GI-

Tyler:

… therapeutic areas. So whether you’re a cardiologist, GI physician, maybe a family medicine physician, as long as you have a medical degree, you have an MD or DO certificate, you can technically conduct clinical trials.

Clay Clark:

Okay. So you don’t have to be, like if you’re a dentist, it’s probably not a move for you.

Tyler:

Not a move.

Clay Clark:

Not a move.

Eric:

Are you an anti dite?

Clay Clark:

I’m just asking. I know we have a lot of physicians listening to the show. Now long does it take for me to get paid if I am a physician? Tyler, how long does it take for me to get paid on a neurological level?

Tyler:

Sure. So with all of the studies we conduct, we have contracts with the study sponsors, the pharmaceutical or medical device companies that we’re conducting the trial for, and all of our contracts have 30 day payment terms.

Clay Clark:

Now, Rachel, we come back. I want to talk about how I can actually get paid on a neurological, perhaps even a metaphysical level. Now that I know that you have an outstanding level of education, I want to hear more about that when we come back from the break. But before we do that, Chip, can we talk about something on my level? Chip?

Eric:

I would rather that we do that. Yeah.

Clay Clark:

Okay. Chip, what if your back hurts? You know you say, “My back, I’m not sure where.” And you say, “Your back?” Yeah, it’s lower, upper, the whole deal. It’s all jacked up.

Eric:

You should see a foot doctor.

Clay Clark:

And all I’m saying is I want to see a physician who, I’m kind of high standards here, but I want the physician that I see, I want the chiropractor that I see, I want to know that he previously has had Wayne Gretzky as a client.

Eric:

Oh, come on.

Clay Clark:

The NHL Hall of Famer.

Eric:

That’s really a niche thing right there. But you’re in luck.

Clay Clark:

Oh, amazing.

Eric:

Because Dr. John Sibley in Tulsa, Oklahoma used to be the chiropractor choice for Wayne Gretzky, the great one.

Clay Clark:

Really?

Eric:

So check him at drjohnsibley.com. That’s drjohnsibley.com. Or you can call him at 918-749-5741. 918-749-5741. If you’re suffering from what kind of ailments, Clay, he’s got foot pain, back pain, neck pain, shoulder pain. Pretty much anything. Dr. Sibley can take care of you.

Clay Clark:

Chip, I have a audio of you actually coaching one of the Thrivers through a neurological disorder. And this is what you had to say to him. I got audio of it. We’ll play it before the break. Here we go.

Speaker 3:

Lot of pressure. You got a rise above it. You got to harness in the good energy, block out the bad. Harness, energy block, bad. Feel the flow, Happy. Feel it.

Speaker 4:

You are now entering the Dojo of Mojo and the Thrive Time Show.

Clay Clark:

Thrive Nation. Welcome back to the conversation. For those of you tuning in for the first time, for those of you who aren’t really sure what we’re all about, what we do is we take the time to teach you the practical and proven steps that you needed to take to create both time freedom and financial freedom. If you’re into theories, if you’re like, “I thought this was a show where they discussed metaphysics and what happens with our bodies and our souls and the fifth dimension,” that’s not the show. This is not the show for you, Marshall. If you’re out there listening and you’re saying, I want to know specifically how to grow a business to create time, freedom, and financial freedom. If you’re somebody who says, I just want to build a business so that I can escape the rat race of just barely surviving, Marshall, why is this the show for our listeners out there?

Jason:

Because on this show, you’re going to get practical, actionable things to implement into your business today.

Clay Clark:

So on today’s show, we’re interviewing Rachel and Tyler Hastings. These two love birds are from New Orleans, Louisiana.

Jason:

What? I thought it all flooded.

Clay Clark:

No, it did. It did flood. But things have dried up since then. And they started a company called DelRicht Clinical Research. DelRicht Research, where they do clinical trials, they help physicians and patients alike, and they have a business model that you, me? You, us? You. Are you talking to me? Yes, I’m talking to you. You listening right now. Oh, that’s great. Thanks for clarifying three times. No seriously, you can actually create time freedom and financial freedom for yourself by simply going to DelRicht Research today and scheduling a little quick phone call with the team because they’re going to talk to you, they’ll share with you about the business model, but I’m not exaggerating.

You can make not $10,000 a month, not $20,000 a month, not $30,000 a month. Marshall, not $40,000 a month. You can make over $50,000 a month by running your own DelRicht clinical research. Now, Marshall, you’ve been a business coach. You’ve been working with these guys for the past two years. Can you describe the temperament, the organization, and just the overall mindset of the Hastings? Now mind you, they’re in the studio. So give us a flattering not honest answer. No, but seriously, can you explain what they’re like for anybody out there who’s not yet met these folks? We’ll put a picture of them and their bio on the website.

Jason:

I’ve been working with them for several years and it’s been incredible because one of the things that they have committed to that is always a challenge and very rare, is they’ve committed to the long-term success of their business. They have exemplified the short-term sacrifice for the long-term success. Which is awesome.

Clay Clark:

Yes yes.

Jason:

It’s so good. And because of that-

Clay Clark:

Keep going, Marshall.

Jason:

I’m going to keep going. Because of that, they have been able to be diligent. They have executed everything. Okay.

Clay Clark:

Amen.

Jason:

They’ve been coachable and they’ve had a great attitude. I don’t think ever they’ve missed a meeting.

Clay Clark:

Well, you don’t remember that one meeting.

Jason:

They always have a great attitude coming into the phone call with always actionable non-emotional reactions to-

Clay Clark:

No regrettable tattoos on their foreheads.

Jason:

That’s right. None of those.

Clay Clark:

None of those, okay.

Jason:

Working with them has been such a joy and such an exciting thing, it’s something that I look forward to.

Clay Clark:

No felonies.

Jason:

No felonies.

Clay Clark:

No jail time.

Jason:

Okay, no jail time.

Clay Clark:

No gambling addictions that we know of.

Jason:

It doesn’t get in their way of actually growing their business. And so I really do appreciate working with them and they’ve committed to the long term. If there’s anything that really has allowed them to stand out and grow their business, it’s really been that commitment to working on their business every single week.

Clay Clark:

Okay. Now that you’ve talked about these great people who’ve grown a company by 400% during the past year, I will now ask them the tough questions.

Jason:

The hard ones.

Clay Clark:

Well, the tough questions that the Thrive Nation deserves and wants to know. Question number one, Tyler, are you guys a scam or in fact the antichrist? Because someone did in fact ask you that within the last 48 hours. So talk to me. Are you guys a scam or the antichrist?

Tyler:

Great question. We’ve been conducting clinical trials in some form or another since 2011. And actually in 2017 alone, we were the number one enroller in the world in seven of the clinical trials [inaudible 01:11:06] conducted, which is pretty awesome. Because we’re providing a solution to pharmaceutical companies that are trying to get their drugs approved, and because the process of setting up clinical trials is so painstaking when it comes to finding physicians to work with and that are interested, when it comes to finding patients that would be a good fit to participate, very few other people are willing to put in the work to make all that happen. So great question.

Clay Clark:

Now Rachel, I have a tough question for you that’s not on the pre-prepared questions here. This is a tough one for you. A lot of entrepreneurs, this is according to Ink Magazine and Chip will put it on the show notes. They’ve discovered that over 80% of would be employees lie on their resumes. They also have discovered, according to the US Chamber of Commerce and CBS News, that 75% of employees, US employees. Now these aren’t employees in Ecuador or Mexico or Canada. Because in Canada, no Canadian employees steal. No, no, no. No Mexican employees steal. We’re talking about American employees. 75% of American employees steal. I see so many entrepreneurs that say, “Gosh, clay, I cannot find good people. I can’t do it. It’s not possible.” How are you guys at DelRicht Research able to find good people? How are you able to, in a world with just, it’s so hard to find good people? How are you able to find good people?

Rachel:

Well, actually that’s a great question, Clay.

Clay Clark:

Thank you.

Rachel:

We’re able to find great people because we implement the systems that you guys taught us. We do the weekly group interview and we never, never, never cancel or skip it. In fact, since we were coming here, we were coming on a day that we would’ve been missing the group interview. So we just bumped it up a couple days right before we left.

Clay Clark:

Yes. This is what I’m talking about.

Speaker 5:

Holy cow.

Clay Clark:

Harry Carey is chiming in from the grave.

Speaker 5:

Holy cow.

Clay Clark:

Harry Carey So excited.

Speaker 5:

Holy cow.

Clay Clark:

Oh, man. I tell you what, if you’re out there and your name is Billy, big shout out to you.

Speaker 6:

Oh, Billy.

Clay Clark:

All right, so now this is a question that is on the list of questions that the Thrivers want to know. So Rachel, back to you. Here we go. Who are the study coordinators and what does my staff need to do? Say I’m a physician listening, we have a lot of doctors that listen to the podcast, to the broadcast. Who are the study coordinators that are going to help me and what does my staff need to do? If I’m a doctor and I decide to reach out to you guys to help me, what do I need to do?

Rachel:

Well, we actually make it really easy on the physicians that we partner with. So we provide the study coordinators to conduct the clinical trials, and we do not use any of the physician staff. We actually make sure that we take care of everything for the physician so that way he can focus on the patient and make sure he does the patient specific assessments. But we take care of everything else.

Clay Clark:

Okay. Well, Marshall, she really-

Jason:

She hit that one out of the park.

Clay Clark:

I was wanting to really grill her on that one, but I’ll move on. Okay. One point for you. Zero points for me so far, but okay, here we go. Question number three, Tyler, how will my schedule be impacted? Let’s say I’m a physician out there and I say, look, I want to team up with DelRicht Research because this sounds like a great way. How much money could a physician make per month if he decides to assist in overseeing the clinical trials and actually administering the clinical trials? How much money could a physician out there listening make per month if they decide to realistically get involved with DelRicht Research?

Tyler:

Yeah, so realistically, on average, most of the physicians we’re working with are currently making around $9,000 a month. Some of the physicians we’re working with are making upwards of almost $30,000 a month. So it depends on how many patients they receive.

Clay Clark:

So how will my schedule be impacted? What are you going to do to me?

Tyler:

The way we’ve organized or the model we’ve created, we work everything around the physician’s current schedule. We’re not going to ask them to start clinic early, to come in early, to stay late. We organize it around their current clinic. So it takes minimal amounts of their time. They don’t have to reorganize anything. They’re not canceling their clinic patients. We organize completely around them, so it’s not going to require them to alter their schedule at all.

Clay Clark:

Marshall, we get back from the break, I have some more tough questions for Team DelRicht.

Jason:

Tough ones?

Clay Clark:

A lot of questions, tough questions for Rachel. I’ll go easy on Tyler, but Rachel, she seems like she’s up to something. It’s like it’s a deal where she’s the kind of person that she seems like, “Oh, I’m always on time. Oh, I’m always nice. But really secretly, I hide a secret dark place in my soul where I want to argue with you on a podcast and radio show.” And I’m excited to do battle. Marsh, we’re going to ask her some tough questions when we return from the break, but before we do that Marsh, I want to tell all the listeners about proactive accounting. Now listen to me. This is a proactive accounting alert, Mr. Listener, Mrs. Listener.

Do you tell your money where to go or do you wonder where your money’s going? As an example, recently my wife and I decided to put a pool into our backyard. I’m calling it Camp Clark Chicken Palace Lagoon. It’s the Lampoon Lagoon. Camp Clark and Chicken Palace, the Lampoon Lagoon. And so if I put in the pool, I’m going to know exactly what the pool costs before agreeing to buy the pool, pay for the pool. I feel like a lot of people though, they do, they pay all their bills and they don’t know how much their bills were and they get to end of the month and they say, “Gosh, where did all my money go?”

Let me tell you what. If I’m going to build a pool, I’m going to know what that pool’s going to cost all in before I decide to move forward with the pool. So if you’re out there today and you say to yourself, “I don’t know where my money’s going. I feel like it’s going into some sort of money pit somewhere and it’s disappearing,” you’re definitely going to want to go to hoodcpas.com and find an accountant who’s as proactive as you are. Go to hoodcpas.com if you’re looking for an accountant who is as proactive as you are. It’s the Thrive Time Show on your radio and podcast download. Stay tuned.

Voice Over:

To claim your tickets to the Thrive Time Show two day interactive business workshop for free, all you have to do is to subscribe to the Thrive Time Show on iTunes. Leave an objective review and send us confirmation at info ThriveTime show.com. To claim your star in the National Star Registry, we can’t help you.

Clay Clark:

Thrive Nation, welcome back to the Thrive Time Show on your radio, your daily audio dojo of mojo fo sho. And on this show, what we like to do is we like to feature diligent doers and people out there just like you who have decided to not settle for surviving. Marshall, again, according to Forbes, I hate to be the negative guy, Marshall.

Jason:

Take us down.

Clay Clark:

According to Forbes, down 90% of small business owners fail. Marshall, do you have more in discouraging information that you can share with Chip after the break?

Jason:

Do I have more discouraging?

Clay Clark:

Do you want more? Do you want more discouraging information?

Jason:

Yeah, give me more discouraging.

Clay Clark:

70% of American employees hate their jobs.

Jason:

That’s discouraging.

Clay Clark:

70% of employees hate their jobs, 90% of businesses fail. What do we do? Well, what we do on the show is we like to interview real successful entrepreneurs who have escaped the nine to five rat race and who currently are living in a world where they’re having financial freedom and time freedom. We talk about the F6 life. We like to interview people that, are they perfect? No, but people that have a focus on where they’re headed for their faith, their family, their finances, their fitness, their friendship, their fun. They’re people that know what they’re all about.

Now here’s the deal. We have Tyler on the show today. Tyler Hastings and his incredible wife, Rachel Hastings. Tyler and his wife, they actually went to college there at Tulane University and they earned degrees. They earned master’s degrees in neuroscience, which I’m not impressed with at all. I just want to get that out there. Then they went on to start a company called DelRicht Research, which last year they grew by over 400%. They’ve also been coaching clients of yours for the past couple years. And I will say this, this is the part that I’m impressed with. I have worked with a lot of clients that have master’s degrees, who have doctorates, and who are very highly educated. And of those people that I have worked with who are very highly educated lawyers, doctors, dentists, that kind of thing, I would say 50% maybe are coachable where they actually want to know what to do and then they actually do it.

And Marshall, you’ve had the honor and the pleasure of working with Tyler and Rachel Hastings for the last couple years. And so you had some questions that you wanted to ask them on the podcast as a way to kind of encourage the listeners out there. But before you ask your question, I have two rough questions that I’m going to ask Tyler that he’s not prepared for.

Jason:

Nice.

Clay Clark:

Question number one. Tyler, are you a good dancer? You’re good at business, you’re in shape. You went to Tulane, yada yada. Whatever. We’re not that impressed. But are you a dancer? Can you dance?

Tyler:

I am not a good dancer.

Clay Clark:

Really? Come on. Really?

Tyler:

No.

Clay Clark:

No? Not freeform?

Tyler:

No.

Clay Clark:

Okay. Rachel, can you verify this? Is he a good dancer?

Rachel:

He has many other talents.

Clay Clark:

Can he sing? Rachel, can he sing? Can he sing?

Rachel:

He still has many other talents.

Clay Clark:

This is still part of the first question, not a singer or a dancer. Now, Rachel, these are questions for you. Can you sing? Are you a singer? Do you sing?

Rachel:

I absolutely cannot sing.

Clay Clark:

Do you even like music?

Rachel:

It’s okay.

Clay Clark:

So what’s a hobby that you’re into, Rachel? Just so the listeners can know that you are a real human. What are hobbies you’re into? Because you guys, if you look you up online, you look like a great couple. Your business is doing great, but come on, give me some hobby. Are you into finger painting? Do you carve ducks? What do you do?

Rachel:

I really like decorating. We have a lot of offices I’m having to work on right now.

Clay Clark:

Okay. Decorating’s your thing. Tyler, what’s your hobby when you’re not out there working and growing businesses and producing copious amounts of success and you’re not helping your wife with decor? What do you like doing?

Tyler:

I enjoy exercise. I think we both enjoy travel and absolutely love reading as much as possible.

Clay Clark:

But you can’t sing or dance.

Tyler:

Cannot sing or dance.

Clay Clark:

Yes. Yes. I knew there was a chink in the armor, Marshall. Now back to you for the tough questions.

Jason:

Okay. Back to the tough questions. Clay, we traveled down to New Orleans and we’ve seen-

Clay Clark:

I ate turtle for them.

Jason:

You had turtle and we’ve seen the Offices of DelRicht Research and Rachel has just done a phenomenal job.

Clay Clark:

She has.

Jason:

It was spectacular.

Clay Clark:

It’s too classy. Too classy.

Jason:

But here are the hard questions here is I’ve been working with you guys for several years and when we first started working together, you guys were seeing a lot of the patients in the clinic. You guys were very much hands on in the business. And I think you guys had the opportunity to meet some of the other business owners that we work with who are also very hands on within their business. Okay? It’s very time intensive that they’re spending.

So my question for you guys is what did you do or what mindset change happened that allowed you to begin working on the business instead of just in the business? Because that’s really daunting, that’s very scary for a lot of business owners to shift from in the business on the business to being the business owner. And I see that you guys have done that with a lot of grace and had a lot of success with that, with some challenges along the way. But how do you do that? How do you get yourself mentally to the place, the mindset of being able to transition to working on the business?

Rachel:

I really think it’s more about the long-term vision. So we looked and we decided what we wanted out in the future and we knew that we had to make changes in order to make that happen. And we weren’t going to get there if we were doing everything ourselves.

Tyler:

Yeah, I would agree with that. And just being realistic, if you’re setting goals and where you’re headed and where you want to go, most of the time you’re going to set goals that if you do absolutely everything yourself, you’re not going to be able to get there. And we realized that and we understood that we had to make changes to reach our goals.

Jason:

So I’m a business owner right now and I’m listening to this. Where do you guys start? I mean, you guys start with making a list or do you guys start with training or do you start with hiring? Where do I start? I’m spending 60, 80 hours a week in my business. Where do I start in terms of creating that more time freedom to work on the business? Where did you guys start, Tyler? I mean I remember having this conversation with you guys about what you wanted and then we began working towards that boat for you guys. How did that start, Tyler?

Tyler:

I think one of the biggest things that helped us is just having the business coach, having someone to help keep us accountable and having someone to help us take a step back and look at step by step what we would need to do. Because I remember when we first started, everything just seemed so overwhelming. It was hard for us to separate, okay, this is the first step. That’s the next step. Just being able to break it down and take it piece by piece and get to a point where it’s not so overwhelming and we can start to attack it and make progress.

Jason:

Okay. So making progress. Small steps at a time. Okay. And you talked about this, setting the long-term goals. Rachel, why do you think that setting the long-term goals and creating the long-term plan is so difficult in the society where new is the new hotness? Okay, everybody has something new. The new TV, the new TV show, the new something, the new idea. Why is it so hard for people to commit to the long-term and make the short-term sacrifices necessary in order to have the long-term success? Because I’ve seen you guys do this a ton. And so for you guys, what was that or what are some of maybe the things that you can share that maybe you were able to sacrifice along the way? But you guys are actually doing it. And so I was hoping that Rachel, you might be able to share a little bit about that.

Rachel:

I think it’s not difficult to set the long-term vision. I think it’s difficult to not get distracted. As you mentioned, the new, the novel, whatever comes up, it’s very easy to not be diligent and continue on the path towards your goal. So I think that was probably the most challenging thing.

Clay Clark:

I want to chime in on this because my wife and I have worked together since I was 19 years old. I remember when I had to buy my first video adapter, because back in the day you’d film on, you’re holding a camera that shot on tape and then I needed to get an adapter that would transfer it into a digital format. It would transform the film into digital on a computer. And then you would do it, you’d hit enter and all night it would go and this hardware would turn the video into the digital. And Vanessa at the time was working for Dr. Robert Zellner. Then it was our whole week paycheck to buy that device. I’m working at Target, I’m trying to buy a JBL speaker. The speaker was a TR225 speaker. I remember those things. They were so sweet.

And just to buy one speaker was two weeks of my checks at Target. To me, the delaying the gratification was the really hard thing. I’m like, “Oh my gosh, I just cannot believe how much money I’m investing in a speaker. And oh by the way, I need two speakers.” Took me four weeks to buy two speakers. I mean, there’s so much that delayed gratification stuff. And I feel like sometimes I felt like my wife did things better than I did and we were partners and I kind of felt like I was letting her down. As an example, my wife never curses. She never curses. My wife is, I think it’s like if Jesus is inhabiting somebody’s actual body, that’s my wife. My wife will actually, when fire people, my wife will ask if she can pray for them and somehow and then she literally writes their name down and prays for them after the time they’ve been fired and follows up to see if they found another job. It’s unbelievable.

For me, I am naturally going to default to the F-bomb. I’m like, okay, F-bomb. And then I think to myself, I can’t say that. So I think it over and over, Marshall. I’m like, F-bomb, F-bomb. How are you doing? Okay, well you’re fired. But even when I don’t say it, I think it all day. So I’m like, whether I said it or thought either way, I still feel bad. So my wife’s got better emotional control in my opinion about those things. But then I feel like I am the marketing guy, the sales guy, the 3:00 AM guy, and I’m up at 3:00 AM. I’m that diligent, 3:00 AM guy. There’s things my wife does, she’s very strategic. My wife’s very good about you don’t want to work with those people because you can’t trust them. Hey, these are people we want to work with because we can trust them.

We each have, I mean you guys, I’m sure Rachel, there’s something you do great, there’s something Tyler does great. Maybe it’s just my wife and I, but there’s got to be times where you felt like, “I’m inadequate because my spouse is significantly better than me at this and I’m better than them at that.” And for me, I always felt like God, I’m like a criminal living with an angel, I’m an idiot. Or sometimes she would just look at my grind and go, “God, this guy’s intense.” I mean, have you guys ever, as a couple, I’ll start with you Tyler. Have you ever felt like, “Man, Rachel is just awesome at this.” Because you work with, I mean you’re partners, but you’re married. Hae you ever thought like, “Gosh, she is so good at that and that’s what I’m not good at”? Or vice versa. I’m going to start with you Tyler. Have you ever felt like that where you’re going, “Gosh, I don’t know if I can compete with her. I feel like I’m an idiot”?

Tyler:

No, absolutely. I think that’s one something that we struggled with when we first started the company and something we’re still working through. When we first started out, before we were used to working in the same exact business and working together, we were both trying to be the best at everything. And then when we created the business, we were trying to work as a team, but it was hard to switch out of trying to be the best at everything and trying to work off of each other’s strengths. So it’s definitely an adjustment for us.

Clay Clark:

What do you feel like your wife does better? I mean this professionally speaking. Other than just physical appearance, what does your wife do better than you? Because it’s obvious, but outside of physical appearance, outside of being a beauty queen, what does your wife do better than you that you feel like in the world of business where you say, “Gosh, she’s really good at that. And that for me, frankly, is probably not my strong suit”?

Tyler:

Overall, she’s much better than me at hiring and training, dealing with our people, motivating our people, making sure that everyone feels like a good part of the team, making sure that we celebrate all of our small wins and that everyone is enjoying our work. She’s just phenomenal at that and I struggle with it. And so we really lean on her to provide that.

Clay Clark:

Now Rachel, what’s one thing where you look at Tyler and you go, “Gosh, this guy, he is so good at that. And if I could just, oh, I just feel like,” because this is, no one ever talks about this. There’s no podcast out there where they have a husband and wife on there. My wife and I try to do it when we can, but I think there’s nobody out there that’s being honest about these things. Have you ever thought like, “Man, Tyler’s really good at this and I don’t know whether I, gosh, I feel like I’m letting him down”? Have you ever thought that, have you ever had that feeling? Because I feel like I’ve had that feeling with my wife for probably the first two years of our marriage. And I met with a couple and they said, “That happens all the time. And it’s because you’re both trying to perform at an outstanding level.” I mean, is there anything where you thought, “Gosh, Tyler is just really performing well and I’m not really good at that part”?

Rachel:

Yeah, definitely. And it’s nice to hear that, because I feel like you do this way, you feel like you both need to be awesome and you’re trying to do everything and you’re not playing off each other’s strengths. What Tyler is amazing at is just sheer diligence. He can be trusted. He will do it. He will get up early, he will never, never get sick. He will never falter. It’s impressive. It’s amazing. But I get tired sometimes.

Clay Clark:

Thrive Nation, stay tuned. More with our exclusive interview with the founders of DelRicht Clinical Research when we return.

Voice Over:

And now back to the business coach radio show that has a diary called the Guinness Book of World Records.

Started from the bottom and now we’re at the top teaching with the systems to give what we got. Colton Dixon’s on the hooks, I break down the books. Z’s bringing some wisdom and the good looks. As the father of five, that’s why I’m alive. So if you see my wife and kids, please tell them hi. It’s the Z&Z upon your radio and now three, two, one, here we go. (singing)

Clay Clark:

Thrive Nation. Welcome back to the Thrive Time Show on your radio and podcast download. Today we have a unique opportunity to interview a couple that we’ve worked with out of New Orleans, Louisiana for the past two years. And this company is called DelRicht Clinical Research. Through the process of coaching and them diligently executing the proven path that we’ve taught them, they’ve now grown their business to a place where they can produce a profit of over $100,000 per month. That’s $1.2 million per year. They have a clinical research business, but they’re also a couple. They’re a husband and they’re a wife. And so during this segment of today’s radio show, I’m asking them what it’s like to work with your spouse. I mean, if your husband’s doing the sales and your wife’s doing the accounting, or vice versa, what is it truly like to work with your spouse? Without any further ado, our exclusive interview with the founders of DelRicht Clinical Research.

If you’re out there listening and you’re somebody who says, “Listen, I am married to a diligent, almost militant doer,” let me tell you what, you’re not alone because I’m just telling you. My wife, we have five kids. And the other day my kids were fighting, crazy fighting. It was like Palestinians versus Israelis. It was just like lobbing scud missiles. And I’m like, cool, let them work it out. Hang up, we got to move on. And she’s like, “No, we need to deal with this.” But I’m all about let them fight it out. My wife is the more connector. She’s the empath, she’s the sympathizer, she’s the educator, she’s the nurturer. My wife is awesome at that. I am none of those things. I think that you got to look at if you’re married to somebody, if you’re married to your partner out there, if you’re listening out there, this is a rare thing.

But if you are married to your partner, make a list. Do it. Do it today. Make a list of what you’re good at and what they’re good at. Find your lanes like a track meet and stick in those lanes because when you find those lanes, it’s awesome. My wife is such a genius of accounting. She’s such a genius of character. She’s such a genius of what I should be spending my time on strategically and what I shouldn’t. But I’m very good at marketing and systems and I don’t crack when it comes to diligence. I just get up at 3:00 AM and actually, I get irritated whenever we’re on a trip and it’s like, “Hey, let’s sleep in until 9:00.” I feel bad. I almost feel guilty if I slept in until 9:00. But I’m not a nurturer. And that doesn’t mean I’m perfect. It means I’m good in one area.

So that’s one thing I’d encourage all of our listeners to take in. This is a powerful trading moment for somebody out there. Now Marshall, you have some more questions that you want to ask and I’m pretty much going to just take notes over here as you’re asking these questions.

Jason:

You take notes.

Clay Clark:

But I wanted to ask these questions because I feel like a lot of our clients are husband and wife partners and this is something we never talk about. So back to you, Marshall.

Jason:

This is great and because I work with a lot of husband and wife teams and so this is very valuable, getting the different perspective, the different takes of what it’s like to work as a husband and wife that are also business partners. So this is excellent. Now, you guys both attended Tulane University, both very highly educated master’s degrees, but not in just anything, but neuroscience. Okay. So very highly educated.

Clay Clark:

Again, I’m throwing it out there. We’re not impressed.

Jason:

Not impressed.

Clay Clark:

No.

Jason:

But some of the systems that we’ve implemented may run counterintuitive to what is taught or maybe not taught at all. Okay. So I was wondering if you guys might be able to break down, maybe Tyler, you go first here, but some of the systems that you guys implement or operate on a weekly basis or a regular basis, that is maybe something that’s not readily understood or maybe it’s kind of counterintuitive to something that you would expect. I know Rachel is doing the group interview and you mentioned that on the radio show the other day, but maybe you could speak to some of those systems that you guys just do diligently every single week that is just part of the routine. And without fail, this is going to happen whether we’re in the office or not in the office, it has to happen. What are some of those systems that have to happen diligently every week?

Tyler:

Yeah, I would start off by saying, calling our leads. So one of the biggest …

Tyler:

… start off by saying, calling our leads. So one of the biggest factors for us is recruiting patients to participate in the clinical trials we conduct. And a lot of people want to participate in the trials, but a lot of them don’t know that the trials are actually happening or what the trials are or that it’s even an option. So number one, we have to advertise for those trials and then we get tons of leads. So if we advertise and are not calling our leads, it’s absolutely worthless. And so every single day, every single week we are calling our leads. We’re calling them in the morning, we’re calling them in the early afternoon, we’re calling them in the evening as many times as possible. We take your motto, we call our leads until they buy, die or cry, and we really-

Clay Clark:

Yes, yes!

Tyler:

… implement that. And so we went from, when we started, it was me calling the leads myself as much as I possibly could with the spare time I had to. Now our call center has five employees and we’re making over 1,500 calls a week on any given week. And that’s always happening. It never stops. And not only that, but with the leads, we’re tracking all of our leads. We go through our metrics every single day. And then we do a weekly metrics report, which we review as a team just to keep everyone on track. And that never stops. And it’s really, really important.

Jason:

So calling your leads, it is so important. And that’s near and dear to my heart. I appreciate you saying that.

Clay Clark:

Marsh, you’re actually the author of Call Your Leads an incredible book you can buy on Amazon today. Now Marshall is the co-author of the bestselling book, Start Here. But he’s also the author of a secret, a sleeper book, a book that’s beginning to take off called, Call Your Leads, which Steve Currington co-authored. When I mean co-authored, he basically showed up to two to three meetings with you. He said, “Change this, change that.” But really, Call Your Leads was your Masterpiece, Marshall. Can you talk to me about why call calling your leads is such a powerful, game-changing idea, seriously, and why you decided to write the book Call Your Leads? You can buy it exclusively on Amazon, where really great books are sold.

Jason:

That’s such a great hype for the book. But this is what I see, is I see business owners, it’s like pulling teeth to get some business owners to advertise. You pull their teeth and it’s painful. Finally, they are advertising. You guys are advertising. You’re spending thousands of dollars a week in advertising. What will happen is you will have all of these leads, and if they are not called, that advertising, that budget, those thousands of dollars is just going straight down the drain. But you said you don’t call them once, you don’t call them twice, you don’t call them three times. You call them as many times possible throughout the day in order to get ahold of them. Is that accurate?

Tyler:

Absolutely. We had a huge win last week. I think we scheduled a patient and it took us, I think, 19 calls before they were scheduled.

Jason:

19 calls! But that’s what it takes.

Clay Clark:

I got to tell you this. I got to tell you this. This is an example of the diligence that’s blows my mind. Thrivers, if you’re out there and you say to yourself, “My back hurts all the time. I have chronic back pain.” Well, I would encourage you to hire a chiropractor. Well, what chiropractor should I hire? I would encourage you to hire a chiropractor who is esteemed, who is well known, who has a proven track record of doing a good job. That’s why, without any reservations at all, I will recommend that you check out DrJohnSibley.com. He’s one of our show sponsors. He’s also been the chiropractor of choice for the legendary NHL Hall of Famer, Wayne Gretzky. Check him out today at DrJohnSibley.com. It’s DrJohnSibley.com.

Voice Over:

Make sure you never miss a broadcast by signing up for the Thrive Time Show podcast. Back to a show that’s cooler than the other side of the pillow, it’s the Thrive Time business Coach Show.

(Singing).

Clay Clark:

All right, Thrive Nation. Welcome back to the Thrive Time Show on your radio. On today’s show, we’re interviewing the good folks with DelRicht Clinical Research. They have been a business coaching client that we’ve worked with for a long time, for the past two years. They went from where they were to now, to a place where they’re making over a hundred thousand dollars per month of profit running their company. DelRicht Research, check it out. DelRicht Research, they’re based in New Orleans. They flew out to Tulsa, Oklahoma, because we’re expanding the business, working with physicians in the Tulsa area. I pestered them and asked them if they’d be willing to come on to the Thrive Time Show Podcast to share their story.

So on this particular portion of the Thrive Time Show, we’re talking about the importance of consistency and diligence. The importance of consistently reaching out to your ideal and likely buyers to convince them to buy from you or to use your service. Whether you have a clinical research company or whether you have a DJ company, an entertainment company, a pharmaceutical sales company, or a church, you want to make sure that you consistently reach out to your ideal and likely buyers with a mindset of diligence. That means the consistent application of effort. Now, without any further ado, our exclusive interview with the founders of DelRicht Clinical Research based in New Orleans. That’s Tyler and Rachel Hastings.

The other day, my wife, she bought tickets for us to go see Jerry Seinfeld live in concert. We were at the Performing Arts Center, a phenomenal performance. Jerry Seinfeld does get better with time, just like a fine wine, unbelievable. So I’m in line and I don’t do well with crowds. So I’m looking for a cranberry vodka. I don’t know if anybody can relate to that, but I’m like going, “I’ve got to get a cranberry vodka.” So I’m looking for a cranberry vodka. I’m in line. Tyler, can you relate to that? Do you do well with crowds? Are you a crowd guy?

Tyler:

Not a crowd guy.

Clay Clark:

I mean, to me, I get like this almost like, “[inaudible 01:42:41].” Have you ever looked for a cranberry vodka? Do you have a beverage of choice?

Tyler:

Yeah, bourbon.

Clay Clark:

Bourbon! Really? Rachel, do you have a beverage of choice?

Rachel:

Champagne.

Clay Clark:

Okay, champagne. Marshall, do you have a beverage of choice?

Jason:

Yep. Jameson.

Clay Clark:

Okay, so I’m looking for a cranberry vodka. I’m in line and a guy looks at me, we make eye contact. He goes, “Clay,” but he mouths it to me. We’re about 25 feet away, “Clay.” He’s like late 50s. I’m 37. And I’m like, “Randy?” “Clay!” Randy, (singing), Chariots of Fire, (singing). Marshall, (singing). We’re making our way towards each other, and I’m like, “Randy?” We give each other man hug, where it’s like, it’s like a professional hug, but it’s a little bit too long. I’m like, “Brother, what are you doing?” Long story short, he is the guy who runs Five Oaks Lodge. Now, Five Oaks Lodge is a great facility that is located in beautiful Jenks, America.

Randy was a guy, I used to go to his place when I ran DJconnection.com and I used to try to convince him to refer us to the brides, ’cause a lot of brides go into a facility. They book the facility. And they say, “Hey, do you know of a great DJ?” Then the event planner, the event coordinator, the person who books the events, they typically will say, “Yeah, here’s a card of the two DJs we recommend,” or, “Here’s the best band in Tulsa.” I went there, I’m not kidding, over a dozen times. Rejected every single time. Finally, one day he says, “Clay, do you know about pinion wood?” I’m going, “No, I don’t know about it.” He goes, “It’s a rare wood that’s grown in the New Mexico area and it smells good. Actually, it repels insects. Let me show you.” So he’s teaching me about pinion wood, which we’re burning right now outside of the man cave studio. I burn it every single…

When I come home on the weekends from Friday to Sunday, I’ve never done burning pinion wood ever. It’s a continuous burn. It’s like a ritual I do. But he’s the one who taught me about the pinion wood. And I’m listening, doing it. I’m like taking notes like, “Okay, okay.” He goes, “Clay, you’ve been here over a dozen times. Can I ask you why you keep coming back?” This is the first time I get a chance to pitch my service. That’s right.

I said, “DJ Connection, we’ve won a lot of awards. I feel like we’re the best DJ service in Tulsa. We’ll do the event, the first event for any event that you refer me to for a dollar. So any bride that you say, ‘Hey, use DJ Connection,’ if she books it, I’ll say, ‘Oh, you’re with Five Oaks Lodge. We’ll do your event for a dollar.’ I’ll do the first event for a dollar, because I know it’s going to be so good you’ll have me back. Please refer me one time. Randy, please refer me, one time, please!” And he’s like, “Yeah, I’ll do it.” Next thing you know, I’m not kidding, when you DJ’d for us, Marshall, how old were you when you first started DJing for us? How old were you? You were going to Jenks High School?

Jason:

I think I was 16 or 17.

Clay Clark:

Did you ever DJ at Five Oaks Lodge?

Jason:

Oh, yeah. Great, great. I know Randy out there.

Clay Clark:

Do you realize this, that we received, every year, over a hundred referrals a year from Five Oaks Lodge?

Jason:

It’s incredible.

Clay Clark:

That was a hundred events times 600. What does that come out to? A hundred events times 600, times… A hundred times 600, doing the math right here. That would be, that means I got $60,000 a year of revenue as a result of calling or going out to the same person over a dozen times. And now we’re friends. He saw me at Seinfeld. He’s like, “Brother, what’s going on?” What’s the most number of times, Rachel or Tyler, that you’ve called a lead? I’ll start with you, Tyler, where you’ve said, “This is the most number of times that we know of that we’ve called a patient looking to participate in a trial before they converted or a physician before they became a clinical trial, a practitioner”? What’s the most number of times you’ve called either a physician or a patient before they converted into a DelRicht apostle?

Tyler:

I would say 19 is the record. I was looking at that last week. 19 is the record for a patient that’s converted. In terms of just calling a patient, it’s gone quite a few more times than that.

Clay Clark:

I think Victoria and Abby said that our record is 23, 24, something like that. Because we were at a conference and I said, “Hey, what’s the record?” And then the girls told me the number, and I said, “Who did you call?” And they said, “Someone who filled out a form and said they wanted to attend our workshop.” I said, “What’s the most number of times you’ve called somebody who said they wanted to attend a workshop before they bought a ticket?” They were like, “23!” Then I think Abby was like, “28!” I’m like, “Who was it?” And they say the guy’s name and he’s at the conference. He was right there, sitting there and he’s like, “You guys called me a lot.” Rachel, do you know of a number that’s higher than that? Or is that the record?

Rachel:

No, I think that takes the cake.

Clay Clark:

Okay. Marshall, next harsh and rough question for Rachel and Tyler from New Orleans with DelRicht Clinical Research.

Jason:

I got a question for Rachel here. You guys have been diligent for a long period of time and you guys have seen the full breadth of the coaching program. We’ve worked on a lot of different areas of the business. We have a lot of clients that are working with the program and they see the success that you guys are having. They want to know what it is that you guys are doing differently or what’s causing that success? My question is, what advice do you have for somebody looking to get the most out of the program or maybe for somebody who’s evaluating, thinking about getting into coaching or hiring a business coach or starting the coaching program? From your perspective, how has the coaching program helped and benefited you and Tyler as part of DelRicht Research in order to have the success that you guys are having?

Rachel:

Great question. I really think that if you have a coachable attitude, that’s the most important thing to have when you go into being coached. Be trainable. Have an open mind. Try out the systems, the checklist. Give it a try. See if it works for you and you consistently, you would tell us something to do. I would think that sounds like a terrible idea or weird.

Clay Clark:

When we return, the founders of DelRicht Clinical Research explain how the Thrive Time Show Business Coaching Program changed their… Stay tuned.

Voice Over:

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Clay Clark:

All right, Thrive Nation, welcome back to the conversation. It is the Thrive Time Show on your radio in podcast download. Now, on today’s show, we have a exclusive, a rare opportunity to interview the founders of DelRicht Clinical Research. These are coaching clients that we’ve had the opportunity to work with over the past two years. These guys now produce a profit of over $100,000 per month. What? Over a hundred thousand dollars per month. We asked them to fly in from New Orleans, Louisiana to Tulsa, Oklahoma to share with you, specifically on our podcast, the things we’ve taught them that are counterintuitive, the things they’re now implementing, the systems are implementing that have now allowed them to have massive success, because the things that we teach in our coaching program definitely are counterintuitive.

Rachel and Tyler, to their credit, have applied those systems, those processes. Now, today, they’ve earned over a hundred thousand dollars per month of profit for the past several months in a row. Now, without any further ado our exclusive interview with Rachel and Tyler Hastings of DelRicht Research based in New Orleans, Louisiana.

Rachel:

Consistently, you would tell us something to do. I would think, “That sounds like a terrible idea or weird.”

Clay Clark:

Such as the group interview, probably.

Rachel:

Yes, absolutely. No, really, I was very hesitant about the group interview, but I had an open mind. I was like, “I’ll try anything.”

Clay Clark:

Do you know why you had a problem with it?

Rachel:

Because it sounded crazy.

Clay Clark:

Can I tell you why?

Rachel:

Tell me.

Clay Clark:

Because you have standards. When I showed up for my first interview at Tax and Accounting Software Corporation, I knew my interview was at whatever time it was. So I got there the day before and Vanessa drove me there. I went to the parking lot. I went up. I discovered you had to have a security clearance pass to get up there. I knew how long it would take me to get there. So the day of my interview, I’d already been to the place and I got there 30 minutes before the interview so that I would not be late.

The idea of being late to an interview is almost like foreign to you. I think that you’re thinking to yourself, “Really? I mean, shouldn’t we interview all the candidates one-on-one?” Because most people probably would view a job interview like I would. You probably value it, or revere it, or think, “Gosh, this is my opportunity to get a job.” I think you processed the world that way. Is that correct? I mean, right? Didn’t you process the world that way, that like, “Hey, I would never miss an interview. Why can’t we interview them all one-on-one?”

Rachel:

Absolutely.

Clay Clark:

But what percentage of people don’t show up for your interviews? When you’re offering well paying jobs, good paying jobs in New Orleans, what percentage of your candidates today, I mean, if you had to guess, roughly, what percentage of the pie chart just don’t show up at all for the interview that they have confirmed themselves to attend?

Rachel:

After they say they are going to attend, every single week, over 50% of people do not come.

Jason:

That’s impressive.

Clay Clark:

Think about this for a second. There’s a friend of mine, working with him, I hope he gets it together. It’s rough. I won’t mention his name, but it’s a rough situation. He actually said, “Clay, I want to become a musician.” Marshall, you’ve met this guy. You know what I’m talking about?

Jason:

Oh, yeah.

Clay Clark:

He can sing with a range that exceeds Justin Timberlake’s range and he’s very good. Met him in Whole Foods. He says, “I really want to take my musical career to the next level.” I happen to know a lot of people because of what I’m involved in. I got him an exclusive tryout for The Voice. The way the voice works, a lot of people don’t know this, you try out. Then if you’re a certain level, certain caliber, long story short, there’s a certain amount of showmanship that goes into it. I don’t want to get myself in trouble. There’s some showmanship. A long story short, if you get to that exclusive tryout and you nail it, let’s just say you’re going to move up pretty high.

He straight up did not show up for his exclusive tryout in Houston. He’s the best musician I’ve ever heard. He said, “I just, I don’t know, man. I overslept. I didn’t get a chance to practice my lyrics.” Marsh, remember that we had that party, that going away party for him? That sendoff party from the day before he was going to leave for The Voice audition?

Jason:

I remember it.

Clay Clark:

The whole team, we encouraged him. We had worked with him. We had members of our team practice, and he just didn’t show up! Why? Why don’t people show up for interviews?

Jason:

It’s painful it, but this happens for all businesses, right?

Clay Clark:

It’s not just a musician. I just think people, it’s a general rule, you cannot bet on them, so a group interview. Tyler, what was the one thing that Marshall coached you through, where you thought, “That is crazy. There’s no way that that’s going to work.”

Jason:

Probably most things.

Clay Clark:

Is it calling the leads until they cry, buy or die? Is it the group interview? Is it the importance of Google reviews? Is it no-brainer offers? I mean, what’s the part where you thought, “That was crazy”?

Jason:

Here, I have one. I have one. Can you share the most recent win that you guys had about somebody reaching out to you guys?

Tyler:

Yeah, so one of our recent wins is it takes a lot of work in our business development efforts to go find studies for us to conduct. We’ve really never had someone find us and say, “Hey, can you conduct our study?” So last week, we actually had a pharmaceutical company call us and said they were Googling research sites in the South. We popped up as one of the top sites. That’s the first time that’s ever happened. The only reason that’s happened is because Marshall was pushing us on the importance of Google reviews. I think when we started, we had zero Google reviews and we weren’t intending to solicit getting any Google reviews. We didn’t see the importance of it.

So he told us about it. I didn’t really know if I believed it or if it would make that big of a difference. We’ve been working on this for over a year and we’ve slowly become, I think, the highest reviewed clinical research site in the country, at least that I’ve found, and it’s paying dividends.

Clay Clark:

Can I give you just one little tip? You write it down. You guys can wrestle on this idea on the plane. I mean this. If you would come to Tulsa and you guys would do 45 hours of podcasts with me, I’m down But if you would do 45 hours of podcasts about clinical trials, you’d come up number one in the world. I’m going to pull it up on the big screen so you can see this. I’m pulling it up right now. If you type in carpet cleaning quotes, in the world right now, we are absolutely with Oxyfresh, the number one rated in the world. We actually are a suggestion from Wikipedia. You see it right there? And then we’re down here. So if you say, “Well, gosh, what does that mean? How does that translate to money?” Well, if you type in Oxyfresh.com on SpyFu, it’ll tell you how many people approximately so far this month have visited your site.

This month so far, we’ve had 22,000 people approximately, so far, reach out to our site for the first time. If you guys did a one-time investment of 45 hours of podcasts, which by the way, I’m a hundred percent into, I would be down to do it, you’ll create so much content that you’d be top in the world. These companies are going to reach out to you. It’s unbelievable. It’s 45 hours. Now this week, do you guys know who Seth Godin is? Are you guys into Seth Godin?

Rachel:

Yes, definitely. Yes.

Clay Clark:

He wrote the Purple Cow and I’ve reached out a lot of times to have him on the podcast. And Marshall this week, he reaches out.

Jason:

He reaches out to you.

Clay Clark:

He says, “I’d like to be on the podcast.” I’m going, “What?” John Kelly said, “Really? What time? When?” My wife comes downstairs, she goes, “Seth Godin…” By the way, he’s on the wall over there, behind you, Rachel, to the right underneath Steve Jobs. That’s his face. She says, “Seth Godin would like to be interviewed today.” I’m going, “[inaudible 01:57:22].” It’s like, “[inaudible 01:57:24].” It’s just a sound I make. It’s a man sound. “Santa?” My wife is like, “Talk normal.” Then she comes back downstairs. She goes, “He’d like to be on the next half hour.” Now, luckily I’d already written an outline years ago in anticipation for having him on the show. So I interviewed the guy.

But that happened as a result of search engine, as a result of relentless podcasting. If you guys would do that, if you’d book a time where you’re like, “I’m coming to Tulsa. I’m going to do 45 hours of podcast,” I promise you… Dr. Chad, who you met today, Marshall, this guy’s had people from Texas…

Jason:

Oh, yeah.

Clay Clark:

… from Tennessee.

Jason:

Wisconsin.

Clay Clark:

… Wisconsin, fly into Tulsa to experience prolotherapy and all the different things he does because they heard his podcast. So I’m just telling you, that right there is one little magic moment there. Can you share with me though, Tyler, one more thing where Marshall’s been coaching you and you thought to yourself, “Gosh, look, listen buddy, I know a lot about neuroscience. Okay, buddy? I have a master’s in neuroscience. I actually have gone to such schools as Tulane. I know a little bit about clinical trials. And what you’re saying to me, the no-brainer, the group interview, the surgeon…” What is something else Marshall’s taught you through the coaching program that just seems counterintuitive and therefore crazy?

Tyler:

I would say going back to sales and calling our leads and how to approach that has been a game changer for us. When we first started, I never even thought that we would need a call center, that we would need specific patient recruiters. Come to find out, through Marshall’s coaching, we’ve not only created a call center, we have five full-time recruiters, and the sales have led to our growth. Without that, we wouldn’t be even close to where we are today.

Clay Clark:

Thrive Nation, if you find yourself in a spot where you’re looking to add on to your commercial building, I encourage you to check out one of our proud show sponsors. That’s Williams Contracting. Williams Contracting for all of your commercial building needs at will-con.com. It’s will-con.com. Without any further ado, 3, 2, 1, boom!

Martin Moore:

Hi, I’m Dr. Martin Moore. I’m a pediatric dentist. Through our new digital marketing plan, we have seen a market increase in the number of new patients that we’re seeing every month, year over year. One month for example, we went from 110 new patients the previous year to over 180 new patients in the same month. Overall, our average is running about 40 to 42% increase month-over-month, year-over-year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers.

Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services you’re choosing to use a proof and turnkey marketing and coaching system that will grow your practice and get you the results that you are looking for. I went to the University of Oklahoma College of Dentistry, graduated in 1983, and then I did my pediatric dental residency at Baylor College of Dentistry from 1983 to 1985. I established my practice here in Tulsa in 1985.

Clay Clark:

One of the things that I hear in my world a lot as a business consultant from business owners, is they will tell me, “Clay, I want you to help me, but my industry is different.” So on today’s show, I’m going to introduce you to a wonderful client who’s a pediatric dentist. I also am going to introduce you to a wonderful client who’s a real estate agent. I’m also going to introduce you to a wonderful client who does mortgages, and a wonderful client who’s a family doctor, and a wonderful client who trains dogs, and a wonderful client who runs the UPS stores for all of Canada. Then I’ll introduce you to a wonderful client who has a massive real estate empire, real estate and franchise empire. Then I’m going to introduce you to a wonderful client that sells new homes. Then I’m going to introduce you to a wonderful client who sells insurance.

And then a wonderful client who runs a church, and a wonderful client who sells insurance. I think I mentioned that. A wonderful client that has a research lab. At the end of the day you’ll discover that if you will follow the proven systems that I will teach you at our in-person workshops or through our one-on-one coaching program, it’s like bumper bowling for business. It’s like if you’re tired of throwing gutter balls and you want to have success, this system will absolutely change your life. It’s a step-by-step system. It’s a linear workflow. It’s going to absolutely change your life. Without any any further ado, here is Dr. Morrow sharing about how this system has changed his life, and his business’ life, and the lives of his employees, and the growth of his pediatric dentistry. So here we go.

Charles Colaw:

Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clarke has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise. Clay has done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy’s just an amazing. He’s key. This kind of guy has worked in every single industry.

He’s written books with Lee Cockerell, Head of Disney with the 40,000 cast members. He’s friends with like Mike Lindell. He does Reawaken America tours, where he does these tours all across the country, where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies, he’s at the top. He has a team of business coaches, videographers and graphic designers and web developers. They run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. In the weekly, he’s running 160 companies. Every six to eight weeks he’s doing Reawaken America tours. Every six to eight weeks he’s also doing business conferences, where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires, helping them grow their companies.

I’ve seen guys from startups, go from startup to being multimillionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, putting it into, organizing everything in their head to building it into a franchisable scalable business. One of his businesses has 500 franchises. That’s just one of the companies or brands that he works with. So amazing guy. Elon Musk kind of like smart guy. He comes off sometimes a socially awkward, but he’s so brilliant. He’s taught me so much. Clay, he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go. That’s what I like him most about. He’s a good coach.

A coach isn’t just making you feel good all the time, but a coach is actually helping you get to the best you. Clay has been an amazing business coach. Through the course of that, we became friends. I was really most impressed with him is when I was shadowing him one time. We went into a business deal and I got to shadow and listen to it. When we walked out, I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, “I’m not going to touch it. I’m going to turn it down,” because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. Anyways, just an amazing man.

So anyways, impacted me a lot. He’s helped navigate anytime I’ve gotten nervous or worried about how to run the company or navigating competition. I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns because our clubs were all closed for three months and you have $350,000 of bills you’ve got to pay and we have no accounts receivable. He helped us navigate that. Of course, we were conservative enough that we could afford to take that on for a period of time. Anyways, a great man. I’m very impressed with him.

Clay, thank you for everything you’re doing. I encourage you, if you haven’t ever worked with Clay, work with Clay. He’s going to help magnify you. There’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps four, maybe six hours a day, and literally, the rest of the time he’s working. He can outwork everybody in the room every single day and he loves it. So anyways, this is Charles Colaw with Colaw Fitness. Thank you, Clay. And anybody out there that’s wanting to work with Clay, it’s a great, great opportunity to ever work with him. So you guys have a blessed one. This is Charles Colaw. We’ll see you guys. Bye-bye.

Aaron Antis:

Hi, I’m Aaron Antis with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them. I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million dollars in real estate. Honestly, I thought I knew everything about marketing and homes. Then I met Clay and my perception of what I knew and what I could do definitely changed.

After doing 800 million in sales over a 15-year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, “Man, there’s not much more I need to know, but-”

Aaron Antis:

I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually, in a four-month period of time, has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month, just from the few things that he’s shown us how to implement that I honestly probably never would’ve come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us, and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay.

So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I’ve found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing, and Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him.

From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made.

I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town, and so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35-year history of Shaw Homes, this is probably the best thing that’s happened to us, and I know if you give him a shot, I think you’ll feel the same way.

I know for me, the thing I would’ve missed out on if I didn’t work with Clay is I would’ve missed out on literally an 1800% increase in our internet leads, going from 10 a month to 180 a month. That would’ve been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t.

Danielle Sprik:

My name is Danielle Sprik and I am the founder of D Sprik Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full time, I was at a crossroads and trying to decide what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people. I love working with people. I love building relationships. But one thing that was really difficult for me was the business side of things, the processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time and he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us.

We launched our brokerage, our real estate brokerage, eight months ago, and in that time we’ve gone from myself and one other agent to, just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million impending transactions.

Three years ago, I never would have even imagined that I would be in this role that I’m in today building a business, having 16 agents, but I have to give credit where credit’s due and Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen.

Dr. Chad Edwards:

I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer to insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it.

My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school, I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that just a lot of people experienced, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web.

With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through, and even avoid, some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic.

Steve Currington:

Hey, Clay Clark and my Thrive peeps. It’s Steve Currington, as you can tell, although I’m not wearing my signature green shirt as usual, but I am riding in my signature green Lamborghini. And I just wanted to say how appreciative I am of Thrive and all the guys at ThriveTime and the show and everything that you guys have done. At Total Lending Concepts we have had tremendous growth and a lot of things changing, especially on the marketing front, and from a coaching perspective, and from a web presence, and branding, and our internet leads are up. Everything is hammering on all cylinders, and really, we’re just trying to figure out how we can leverage the systems and the processes that we’re learning at Thrive more in our business. So now we’re setting up a lead tracking system that has been long overdue and we’re doing lots of stuff. But I wanted to take a minute and say thank you, thank you, thank you to Thrive and Clay Clark and Dr. Z and everybody for all the help in helping us grow our business and hopefully buy more Lamborghinis like this the more we sell. So appreciate it guys. See ya.

Rachel:

I’m Rachel with Tip Top K9 and we just want to give a huge thank you to Clay and Vanessa Clark.

Ryan:

Hey, guys. I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive15. Thank you to Make Your Life Epic. We love you guys, we appreciate you and really just appreciate how far you’ve taken us.

This is our old house. This is where we used to live [inaudible 02:17:14]. This is our old neighborhood. It’s nice.

So this is my old van and our old school marketing, and this is our old team, and by team, I mean it’s me and another guy.

Rachel:

This is our new house with our new neighborhood.

This is our new van with our new marketing, and this is our new team. We went from four to 14. And I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome. But Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year.

Ryan:

In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd. We’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you times 1,000.

Rachel:

So we really just want to thank you, Clay, and thank you, Vanessa, for everything you’ve done, everything you’ve helped us with. We love you guys.

Speaker 7:

[inaudible 02:18:45] they said it couldn’t be done. They said you couldn’t fill up the BOK Center. They said it was impossible. But yet if you look, it appears to be full. We’re making America boom again. Very full. Lots of marketing courtesy of John Kelly and Devin and Darlin and this mind and this act. So there it is. [inaudible 02:19:11].

Taylor Hall:

My name is Taylor Hall. I’m the general manager of the Tulsa Oilers Professional Hockey team. Our goal every night here at the BOK Center is to try to fill the seats with lots of people and create an exciting environment so when somebody comes to a game, they want to come back.

Working with Clay and the staff at Thrive, they’ve really helped us in many, many ways; website and graphic design and video production, and a lot of things that go along. And a lot of businesses, including ours, doesn’t have a staff or a full-time videographer or a graphic designer. But the biggest thing that we noticed was the needle mover; more sales, more attendance, more successes in business.

We had a record year last season working with Clay for the first time. Our average attendance is higher than it’s ever been, so there was a lot of really cool things that we did and they worked. That’s the nice thing about working with Clay and the team over there. It’s just not one person. You get the entire team. If you need video design and editing and production, they’ve got that. If you need graphic design, if you need some coaching, your sales people and call scripts, PR, they offer all that.

Clay was instrumental in helping guiding us and getting us on the right track so that we could really raise the bar and become ultra successful. So it is been an amazing experience for us.

Nick Smith:

My name is Nick Smith and I’m an agency owner with Farmer’s Insurance. I grew up in a middle class family all the way up until I was about 13, and then my dad lost his job and then all of a sudden he was gone and I was being raised by my mom by herself. She was probably making 20 grand a year. In order for me to have a car, I had to pay for the car, I had to pay for the gas. I had to do everything on my own. So the independent thinking had to come early if I wanted to do anything.

A couple years ago, man, I was stuck in a rut. I really honestly was, and I couldn’t see it. Not because I was doing it wrong, it’s because I didn’t know any better. Rates were not good. Selling was difficult. Staffing was just unbelievably difficult to keep good staff in here. I was having a ton of turnover and I was about ready to hang it up and sell out. I was just done. And that’s about when I got introduced to the concept of the Will of Wealth and Thrive.

Some of the specific things I’ve learned about running my business is systems and being organized. Before, I think I just kind of shot from the hip a lot of times, but man, since I started this whole journey, I’ve developed systems for each of the employees, but not just the employees, but for the position. So the fear of wondering when I’m gone, wondering if things are being done, I don’t have to worry quite as much.

Business-wise, finally got over the hump and we’re actually growing again. Whereas before, we were just declining, decline, declining, and now we’re back up and we’re back overboard we were a couple of years ago now. The training’s ongoing even from where I’m at now. I still feel like I need to get further.

The training itself, it’ll rock your world. It really will change the way you think and look at business. So all those things just kind of culminated into this big successful business that I feel like I have now. All that stuff has just been life altering.

Speaker 8:

Clay’s awesome. He’s very entertaining, very energized, does some quirky, unique ways to get engagement with the audience. So really pleased to have Clay do our keynote today.

Well, I think it was being willing to take some risks on stage, taking some risks relative to how to set the audience up. I think that kind of created this sort of what’s going to happen next. And so just that risk taking sort of created a unique tension that I think ultimately resulted in a great experience.

Well, I think Clay would be an awesome presenter for a number of reasons. One, I think that the material that he delivers is spot on, but he also can deliver some additional products and services to the organization even beyond just the things that he does on stage.

David Druker:

My name is David Druker, the president for UPS Stores Canada. Also a member of the [inaudible 02:23:54] board in an honorary position, so kind of a crossover with both sides.

I thought it was great. I thought Clay did a wonderful job. I think anytime you’re able to get a diverse group together to start finding the commonalities, you’re starting to pull the threads together that are going to make something for the future. I think that was the objective for today, and I think Clay was really able to pull that out.

I thought Clay was really good at shifting speeds. He was fast when he needed to be fast, detailed when he needed to be detailed, was able to read the room every so often. If we started drifting off too far to the left or too far to the right, he was right there to rudder us back on course. So I mean, really, I don’t think we could have chosen a better guy for the day to lead us.

Speaker 9:

My impression of Clay was his energy and just the energy that he had on stage and how passionate he is about his message, and I really felt like I could connect with that because it was very genuine and believable and sincere, and I really appreciate the sincerity of it all.

So the lesson nugget is in fact the action nugget. You can think of things all day long, you could read books all day long, you can do whatever you’re going to do as far as business planning, but if you don’t implement and actually take action, then it doesn’t mean anything. It is all about taking the steps and standing up and going forward and engaging in an action activity.

Well, what was so different about this is the sense of humor. Really great sense of humor, very lively, very engaging and interesting, and a lot of presentations you just kind of sit there and go, oh, no. No. But this was fun. This was fun and interesting and engaging.

Speaker 10:

I love Clay. Very funny. You never know, right? With a keynote speaker, you don’t know, so you got to kind of open up. He’s got a good sense of humor. I like the video at the beginning. It started out perfect. I’m like, oh, great. Another speaker that’s been to a million corporations. I liked it. It was really well done. The guy’s good.

Speaker 8:

Clay’s fantastic. I mean, the guy is hilarious, captivating, kept the room moving. I mean, I love the fact that he got everybody up and moving. The fact that you could get John [inaudible 02:26:14] up dancing in his seat like that is worth the price of admission right there.

It just reinvigorates you. You hear somebody talk about how you put in systems into your business, how you got to seize the day. I mean, all that stuff is stuff you know deep down you should be doing, but those reminders help, and really, it’s the right time if you’re open to it. I mean, that’s what it’s all about.

Because I’m a product of the ’90s. I liked his Notorious B.I.G rap a little bit. But I get it, man. He’s exactly right. I got a ton of buddies that are sitting around playing PlayStation every day and they’re not studying success. And I think that’s the thing, because to me, the one thing I really take away from that conversation is poverty is our baseline. Everybody knows poverty. You don’t need to teach poverty, you need to teach success. And the fact that he said that was music to my ears.

I think he just, I mean, just really gets our industry. You get a lot of realtors that try and be motivational speakers. But he truly is a motivational speaker. He’s a businessman. He’s obviously been around the block and done a lot of things. And I think all those applications, because real estate at the end of the day is the business of business.

Speaker 11:

I love Clay. I’ve known Clay just socially, but I’ve never heard him speak before. And I was probably most taken by the fact that he was just common in so many ways and made fun of himself, but also brought that aspect of these are my lessons and these are lessons from some very influential people who we all recognize.

So probably what I took away from here the most was the net promoter score and the fact that your wow factor from what you provide to your clients really creates that score and you really have to go the extra mile to bring people to that level of impression.

I appreciated Clay’s story about his father and the picture with the kids, with the girls. I thought that was very meaningful and takes the rest of his message and stories and things that he’s sharing and really puts them in perspective for people who are listening. You could tell he enjoys what he does and believes in what he’s presenting, and that’s a connection with an audience that is more important than the name or even what’s being presented. It’s real, it’s transparent and it’s genuine.

Eric:

My name is Josh Wilson and I’m the owner of Living Water Irrigation. So I’ve been working with Thrive since December of 2017. So the biggest changes we’ve seen as a company is, first of all, just systematically how we do things, how we present things. Our Google presence is phenomenal, our website’s a million times better, and just the overall accountability and the process by which we’re conducting ourselves.

So our biggest win since working with Thrive is, literally, March was a record month for us. It was almost twice as much as our biggest month prior to that. In the last week or so, we’ve closed about $250,000 worth of business. We still have to go dig a bunch of ditches and get it done. But we signed about $250,000 worth of business with the relationships we’ve built, the things that they’ve implemented through Victoria and Clay and everybody here at Thrive.

So I would recommend Thrive to other business owners simply because they can point out where you’re flawed and what you need to work on. You just have to be real and honest with yourself on what you need to improve upon. So that would be first and foremost. And the huge reason why I would do it, because it works. Everything that they said when we came in for our initial meeting to today, absolutely positively has been accomplished.

Clay Clark:

Just how does an irrigation and sprinkler repair company increase in sales by over 450% in just one year when according to Forbes, nine out of 10 startups fail and eight out of 10 existing businesses fail? How can one company grow by 450% in one year? Ladies and gentlemen, without any further ado, it is now time for yet another edition of Wins of the Week. [inaudible 02:30:16].

We are joined by none other than my brother from another mother, Mr. Josh, the founder of Living Water Irrigation. Mr. Josh, welcome onto the show, my friend. How are you?

Eric:

I am awesome, Clay. How are you, sir?

Clay Clark:

Well, I’m excited for the listeners to get to know more about you. Could you share the name of your company, a little bit more about what you guys do at Living Water Irrigation, where the name comes from?

Eric:

Absolutely, positively. So Living Water Irrigation, the most important part of that to me is John 7:38. So it’s mentioned in the gospel a number of times we’re the living water, but our specific scripture that we drew our name from is John 7:38. It says, whoever believes in me, rivers of living water will flow through him. We have a very distinct vision as a company on who we are and what we want to do. And I believe that I was put here to go make some money to give it away.

Clay Clark:

And I’m not going to ask you for the specific details of your career and how you started the business as far as a linear timeline. But how long has this particular business been around?

Eric:

We’ve been around just two years, sir.

Clay Clark:

Two years. And how did we first meet?

Eric:

I came in and you all started coaching me over Thrive15.

Clay Clark:

And do you remember when that was approximately and how you first heard about us?

Eric:

So it would’ve been October or November of ’17.

Clay Clark:

October or November of ’17.

Eric:

Yes, sir.

Clay Clark:

And in terms of your growth as a company, how much have you grown this year?

Eric:

So this year we’re up 450% year over year.

Clay Clark:

So now that you’re implementing this program, you’re getting more calls. Are you getting more calls?

Eric:

Absolutely.

Clay Clark:

Sales are going up. You’re gathering reviews from your real customers, adding content to the website, adding a gallery of work.

Eric:

So I’m going to actually take a minute and make you really uncomfortable, Clay.

Clay Clark:

Nice.

Eric:

So when we started with you all, it was awesome. We had a little company, just me and one dude in one little van. And ’17 was great. I ate more than ramen noodles, but not much more. ’18 was really good. We started to implement the systems, got start here, got the boom book, went to a couple conferences and said, okay, I’m going to buy in. I’m going to sell out. We went to the coaching, got coached by Marshall and Victoria, and started to implement. As opposed to just listen, to actually be doers. It’s in James. It says, don’t just be hearers of the word, be doers as well. And so we implemented scripts, we implemented systems, we implemented checklist, we implemented a proforma for quoting and all these things that you talk about.

So just as a real person, and I’m real, I promise you. There’s a bunch of Josh Wilsons out there. I’m a famous baseball player and football player and a gospel singer. But this Josh Wilson just digs ditches for a living. But I just want to say thank you [inaudible 02:33:14] standing here for all the systems. I encourage everybody out there, go pick up start here, go pick up the boom book. The stuff you hear on this show, it actually sincerely works. It’s not just some nonsensical guy sitting in an awesome man cave who’s bored so he wants to record a show. And then from there, here’s another super-duper move for you. Schedule your day.

Clay Clark:

Wait a second. Wait a second. That that right there’s a hot tip. Schedule your day?

Eric:

So I was listening just a few months ago, and I was running all over the Tulsa metro area, from Glenpool, to Owasso, to Broken Arrow back, to Owasso, to Jenks, to Midtown. And I’m like, man, why am I getting nothing done?

Clay Clark:

Why am I getting nothing done? Well, your issue is that you’re running to these places. You got to drive. Why am I talking using a megaphone? Back to you.

Eric:

Well, obviously I wouldn’t have this belly if I was running. So my wife says to me, “Hey, how was your day, honey?” “I worked all day. I did all these things.” And I’m like, wait, I have nothing to show that I did anything. So super move number one, you’ve said it 17,000 times. Whatever gets scheduled gets done. So now my day is scheduled.

Clay Clark:

Come on now.

Eric:

So if it’s not on my schedule, nope, doesn’t happen.

Clay Clark:

Listen here. Here’s little secret. You can become successful. You have the tools needed to start and grow a successful company, but you’ve got to implement the best practice systems. You have to implement the proven systems, checklists and processes that have been shown to work time and time again. And it is very hard for me to help you implement those systems if we don’t get a chance to know you. So if you’re out there today and you’re saying, “I feel stuck, I don’t know what to do,” I would encourage you to go to ThriveTimeShow.com today and watch over 1,000, we have a over 1,000 video testimonials from real people just like Josh, watch those videos and build your faith. Believe that you can actually do this.

And then do one of three things. One, you could schedule a one-on-one consultation with me by simply going to ThriveTimeShow.com and scheduling that free 13 point assessment. Now, our team is going to vet you, make sure you’re not psychologically impaired or your dream is not delusional. Now, move number two. You could book your attendance at our in-Person Thrive Time Show workshop. The tickets are normally $250, but if you want to attend the workshops because maybe you’re in a spot right now where financially you’re kind of strapped, just subscribe to the Thrive Time Show podcast and leave us an objective review. And after you leave us an objective review, take a screenshot of the review and email it to [email protected] and we’ll give you tickets for just $37.

Or maybe the Thrive Time Show Business School is the right move for you. Maybe it is. Listen, it’s only $19 a month. And when you subscribe to the Thrive Time Show Business School, here’s what you get. You get access to a massive amount of videos. We have over 3000 training videos taught by the world’s business leaders. You can watch those videos. That alone has tremendous value. Also, also, you get to attend one in-person workshop per year. Now, if you think about it, if you go to, I don’t know, Harvard, the average graduate debt sits at around $101,000. If you go to Oral Roberts University … Let’s say you go to Tulsa University. You’re going to spend $35,855 per year. If you go to the Harvard Business School, you’re going to spend $66,000 per year. If you go to the Wharton Business School, you’re going to spend $64,828 per year. If you subscribe to the Thrive Time Show Business School, it’s month to month, and it’s as little as $19 a month. Check it out today by going to ThriveTimeShow.com.

And now without further ado, we’d like to end each and every show in Win of the Week with a BOOM, because BOOM stands for big, overwhelming, optimistic, momentum. And now, without further ado, here we go. 3, 2, 1, BOOM.

The Thrive Time Show two day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13 point business systems that Dr. Zoellner and I have used over and over to start and grow successful companies. We get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, and for two days, you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered.

The reason why I’ve built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter Bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge and they’re like, “But we’ll teach you the knowledge after our next workshop.” And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get rich quick walk on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business.

And I encourage you to not believe what I’m saying and I want you to Google the Z66 Auto Auction. I want you to Google Elephant in the Room. Look at Robert Zoellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same system that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever, and we’ll even give you your money back if you don’t love it. We’ve built this facility for you and we’re excited to see you.

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