Business Growth | Discover How Clay Clark Helped to Grow ShawHomes.com from $16 Million Per Year In Annual Sales to $160 Million Per Year In Annual Sales & How YOU CAN GROW YOUR BUSINESS NOW!!!

Audio Transcription

Douglas Goldstein, CFP®, Financial Planner & Investment Advisor Clay Clark and Aaron Antis into EO Fire Studios. Clay is a co-founder of Five Kids, the former Oklahoma US SBA Entrepreneur of the Year, the founder of several multi-million dollar companies, an Amazon best-selling author, and the host of the Thrive Time Show, Business School Without the BS podcast. And today, Fire Nation will talk with Clay and Aaron about a merit-based pay system, we’ll talk about turnkey marketing systems that produce quality leads, your irresistible offer, how to grow exponentially and so much more. And a big thank you for sponsoring today’s episode goes to Clay and our sponsors. The Gold Digger podcast hosted by Jenna Kuchar is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Tune in and discover your dream career with productivity tips, business hacks, and so much more. Jenna’s recent episode on four questions to qualify your digital product idea is a must listen. Listen to Goal Digger wherever you get your podcasts. Aaron, say what’s up to Fire Nation and share something that you believe about becoming successful that most people disagree with. What’s going on Fire Nation? Something that I would say is sort of controversial in being successful is the level to which you must have oversight of your team. Like for example, home building company, we’ve got all these model homes all over the state of Oklahoma and I can’t be there in all those remote locations, so I have video cameras there. I was told that it was immoral, unethical and just the wrong thing to do to be watching people while they’re working for us. And so that became a thing for a short period of time. And then I found out the people who were calling it immoral, unethical, and just not the right thing to do, were doing things in my model homes that were immoral, unethical, and just not the right thing to do, and therefore didn’t want to be seen. So I found that honesty loves accountability and so those people who are following our process and doing the things they were supposed to be doing, they didn’t have a problem with it. Honesty loves accountability and is definitely not scared of accountability. I love that. Again, Fire Nation, we’re talking about how Clay Clark and Aaron, of course, grew Shaw Homes.com from $60 million to $160 million and we’re talking about how to 10X your business, Aaron, you installed a merit-based pay system to hire and inspire high quality team members. Talk to us about this process. Aaron M. Huffman, Founder & CEO, TenX I think that most people want to get paid what theyíre worth instead of getting paid what the job is worth. When you install a system like that, you get a different character level, you get a different quality level of employee. When you pay somebody what the job is worth, then I find that most people show up to work every day to try and find something to do other than their job and as little as possible without getting fired and people who show up in a merit-based pay system are the kind of people that are looking to grow as a person and they’re looking to grow with the company that they’re a part of. So it’s been very successful for us and it’s really made a huge impact in the character and the quality of people that are doing the right things, they love being held accountable. They love having this merit-based opportunity that’s going to reward them for the extra that they do or for the great work that they do. And we don’t just have Aaron on the mic, as I mentioned in the introduction. We have Mr. Clay Clark standing by as well. This is an individual that’s been on Entrepreneurs on Fire over 12 times now. You know Fire Nation that he is a systems individual because without systems, a business will fail. So Clay, let’s dive into your methods to teach others to create turnkey marketing systems that produce what we want most of all, quality leads. Well, you know, when Aaron Antis of Shawhomes.com, when Aaron, when you first reached out to us, you’d already built Shawhomes to a point where the company was doing $16 million of revenue. I believe that’s the accurate number. And so what I’m looking for when people go to Thrivetimeshow.com forward slash EO fire, and again, for anybody out there listening, if you go to Thrivetimeshow.com forward slash EO fire, if you schedule a free 13 point assessment for me, I’m looking first off, are you coachable? And I’ll just give you a quote here from the E-Myth author, Michael Gerber, who happens to be a friend of mine. I’ve met him. He says, the difference between great people and everyone else is that great people create their lives while everyone else is created by their lives, passively waiting to see where life takes them next. The difference between the two is living fully and just existing. So I’m looking for people that clearly know where they want to go. So Aaron was very clear. He says, I’ve got Shawhomes.com, a business that I run. I want to grow it to this particular size and I need some help doing that. And so what we sat down with Aaron to do was to identify who his ideal and likely buyers are. So Shawhomes.com, they sell what I would consider to be semi-custom homes in Tulsa, Oklahoma and Oklahoma City, Oklahoma. So their ideal and likely buyer is somebody, primarily a female, who is looking to buy a home and who wants to custom design a home to a certain point. They want to live in a neighborhood, but they want to custom design it. So you start to think about, okay, who is your ideal and likely buyer? So step one, who is your ideal and likely buyer? Step two, you determine what is the best way to reach your ideal and likely buyers. Step two, you determine what is the best way to reach your ideal and likely buyers. Where do your ideal and likely buyers go? For Aaron Antus’ business, we discovered that his ideal and likely buyers typically go to Google, one. Two, they go on social media, Facebook, YouTube, et cetera. And three, they drive by the potential parts of town they want to live in because Aaron has model homes that are already erected. There are homes that are being constructed, homes, their neighborhood they just began. And so we had to do was install three systems. One I call signs and wonders. We had to make sure that the signs were big, orange, everybody who is driving by had to take notice of these signs and wonder, wow I wonder what shawhomes.com is. Two, we had to make sure that anybody who was going online looking for Tulsa new homes or new homes Tulsa or new homes in Tulsa, buy a new home in Tulsa, anybody typing in any term related to buying a new house in Tulsa could find Shawhomes.com and the third thing we had to do is I had to make sure that the people going on social media would find Shawhomes for the right reasons and so Aaron and I worked diligently together what I did is after that assessment I laid out a specific plan of what we needed to do and Aaron said this I’ll never forget he said anything you ask me to do, I will do it. And I remember he said that and I thought, whatever. You know why I thought that, JLD? Because I’ve worked with so many people over the years and usually people might knock out 90% of it or 80% of it or 95% of it, but Aaron diligently knocked out each thing we did. So with our program, we have a weekly coaching meeting and each meeting we assign what needs to be done, we identify what needs to be done, we discuss what needs to be done, and then we solve, so identify, discuss, solve. So in that meeting, we leave with action steps. So he has homework to do, and my team has homework to do, because in our coaching program, we have these workshops every two months that we do, but we also have weekly work that we’re doing that’s all included in this coaching package, and I have to get the photography, videography, web development, online ads, workflows, I have to get all that done. My team has to get that done before I see Aaron next week and I have to do that for all 160 clients I have and he has to get his work done before we see each other next week. So it really requires him to put in work and my team to put in work and I’m telling you Shawhomes.com has now grown from 16 million dollars of revenue to Aaron what was the actual the the high number that you’re at there? It was like $162 million. $162 million, JLD, and that’s not as a result of drifting around. That’s a result of diligently implementing action steps each and every week over the past four to five years here. One thing that I know you did because we talked about this before and it’s one of the things I love most about you, Clay, that you make sure happens and that frankly 99% of people who do not follow the right process do not have is an irresistible offer. Because an irresistible offer for first time customers, it is critical. So Clay, talk about how we need to develop this, maybe how you did this with Aaron, then I want to hear from Aaron as well about why this was such a game changer. Well I’m going to throw the listeners out there three examples of an irresistible offer. So one, for anybody out there listening to this show right now, if you go to Thrivetimeshow.com forward slash EO fire, you’re gonna see that we have, you’ve lowered your standards and we’ve convinced you to leave Puerto Rico and to travel all the way to Oklahoma to join us for the February in-person Thrivetimeshow workshop. Now this workshop, I tell people, if you come to the workshop, it’s $250. It’s gonna be great. You’re also gonna get a copy of John Lee Dumas. You’re gonna get a copy of your new book there. They’re gonna meet you. They’re gonna meet myself. They’re gonna meet many, many hundreds of successful entrepreneurs. It’s a two-day interactive workshop. It’s 15 hours of training. But what I do to make it irresistible is I tell people, there’s a money-back guarantee, and people go, seriously, I’ve never been to a conference where there’s a money back guarantee. And then I say, we also let people, this will blow someone’s mind, we let people name their price if they’re in a financially tight situation because I grew up poor. Aaron, you know what it’s like to not have money? And when you are in a spot where you need a hand up, you don’t need a hand out, but you know, maybe you’re down to your last 50 bucks and you want to get out to a workshop and you’re going, you know, getting there alone to Tulsa, Oklahoma to attend that workshop is going to cost me some money. So if I get my money back, if I don’t like it, and I can name my price, why would I not do it? So that’s the no-brainers we always do for the conferences. People love it. Again, you can learn more at thrivetimeshow.com. The second is for Shaw Homes. If you go to Shaw Homes right now, the no-brainer offer they have, and Eric can walk you through the mechanics, is they have got this deal where you can save up to $40,000 on a new home. Now you can’t do that unless you’re the size of Shaw Homes and they have different financial and mortgage partners. They work with lending partners that have allowed them to make that arrangement. But when someone looks at that, they go, wow, I can save up to 40 grand, how’s that possible? Then when you see that they are the highest rated and most reviewed company in Oklahoma, you can read the Google reviews and somebody might say, they probably fake those reviews. You can actually click on the testimonials, the video testimonials, and you’re like, are those a bunch of holograms or are those real people? You can see not just 10, not 20, not 100, but hundreds of video testimonials at shawholmes.com. So again, it’s a no brainer. And then there’s like level one, level two, it’s just so hot, you can’t say no. And the third example I’ll give you, for anybody out there that might have listened to a previous interview, you and I did, but Tip Top K9 is a brand that I’ve coached with and worked with for years, and they are one of the top dog training companies in America, and there’s a celebrity, I cannot mention his name, I want to. I just talked to him last night, he’s a celebrity. Aaron, you know him, we’re gonna talk to him later today. He reached out to Tip Top K9 just to see if the no-brainer actually was valid, and the no-brainer works like this. It’s $1 for your first lesson. So here’s one of the wealthiest people in our area. He goes to TipTopK9.com and he has one of these massive guard dogs. And he’s like, well, I’m going to schedule a $1 lesson and I’m going to see if it’s good. And he called me last night. I was getting Christmas gifts for my kids. And he calls me and goes, dude, that two-hour training for a dollar was the best dog training I’ve ever seen in my life. That is a hot deal. And again, it’s a one dollar for your first training, but then you also have video testimonials, you have Google reviews. You’ve got to make the deal so hot, it almost burns the retina of your ideal and likely buyer. It has to be so hot, people have to put on sunblock just to visit your website. Hey! I mean, Fire Nation, if you’re not a little fired up right now, check your post. Aaron, what do you want to add to this? Well, yeah, I would say when I first started with Clay, I was not cued into this. And Clay, as he said earlier, I was the person who said, I already know everything I know. I want to know what you know. So I said, I’m open. You tell me what you think I need to do, and I’m going to do it. And this was one of the first things, was creating an offer that was irresistible for our ideal and likely buyer. And what happened was we went from the number of leads we were currently getting online and through the phone, our leads went up 1,200% within a matter of 30 days, 1,200%. And so when we put out our incentive, all of a sudden, the ideal and likely buyers that had been browsing turned into buyers. People went from browsing to buying very quickly and that was a huge thing for us. Our exponential takeoff in our interest in our product, we had a great product, we just had to get the people who were out there browsing, you know, they’re going to maybe look at 50 websites online, but they’re only going to visit 10% of those builders in person and we just needed to make the cut of being in the top 10% and once we did that, another thing we did is create a system and a process that’s so good when they come in that it’s just a laser show of awesomeness when they show up at our model home and we turned those browsers into buyers with the combination of those two things. Fire Nation, you heard the phrase a few times, browsers into buyers and the sad thing is so many of you don’t even know how many browsers you have because they come, they look, they leave, they do nothing, and you’re just like, why am I not getting any leads? Well, because you don’t have an irresistible offer, so they’re glancing at what you have, what you’re offering, and then they’re gone forever. But man, when you can turn those browsers into real buyers, everything changes. And we have a lot of exciting things to talk about when we get back from thanking our sponsors. When’s the last time you referred to the tech and software you use for your business as too easy? Eeks! It’s probably been a while unless you’re using HubSpot. HubSpot is a kind of tech that works and that makes it easy for you to do what every business should be able to do. Have immediate access to accurate up-to-date reports and data. Have a platform that allows your team to work together towards a common goal and to serve your customers at the highest level. If you’re using tech that makes it difficult to access data, or one that takes months, even years to learn how to use, then it’s time to make a change. HubSpot’s multiple hubs and 1,000 plus integrations allow companies to adapt quickly, align their teams and achieve adoption like never before. HubSpot leads the way when it comes to empowering teams to do their best work by eliminating friction with connected, easy-to-use tools. And HubSpot’s centralized platform lets you spend less time managing software and more time serving your customers. Learn how HubSpot can help your business grow better at hubspot.com. All right, we’re back. And we have a few more things to talk about on the business side of things. But first off, Clay did kind of mention something I want to spend a little more time on. And that is a conference that I am going to be a guest at in Tulsa in February. It’s gonna be fantastic. And Fire Nation, the offer is extended specifically to you, our listeners, Fire Nation. I’m going through, Clay, and I love this, the how do we stack up section. You mentioned a couple of the good conferences. I’m going to kind of focus on Tony Robbins for a second, who, by the way, I’ve been at Tony Robbins’ conferences. I can vouch that everything here is true. At Thrive Time Show, you get practical step-by-step business training. At Tony Robbins, inspiring motivational speeches. That’s fine. Inspiring is good. You get hands-on business conferences at the Thrive Time Show. Tony Robbins, you get a firewalking session. You get business system creation at the Thrive Time Show conference. You get motivation focus at Tony Robbins. You get steps to grow your business when you’re hanging out with me and Clay Clark at this conference. You get potential Huck Cole entries at Tony Robbins. I mean it goes on and on like this, this is really funny but it’s actually really true as well. When you attend this conference, you are going to walk away with these value bombs you hear in the episodes times a hundred because you get a couple of days with us instead of just 20, 25, 30 minutes max with us. So just picture the real time in-person learning. Let me tell you, it’s crazy. Clay, what do you want to add to this? Well, I’ll just say this. I always went to these business conferences as a young guy. See, I grew up very poor. And I defined poor as having no money, and all of the boxes in our cabinets were yellow. Every brand was yellow. And so we would go, everything was a great value brand. And so my mom and dad, my dad worked at Quick Trip gas stations. He delivered pizzas at Domino’s. My mom was working hard, hucking advertisements, selling yellow pages, that kind of thing. And I was like 15 years old. I was thinking, how can I become rich? I’m so tired of being poor. So I read Rich Dad, Poor Dad, Robert Kiyosaki. We’ve had him on our show, The Thrive Time Show. I read Think and Grow Rich. I read all these books, The Service Profit Chain, Harvard, How to Win Friends and Influence People. And what I struggled with was putting it all together. And so I needed to pay people to teach me how to put it together. So I started spending time with Dr. Robert Zellner, the top optometrist in Oklahoma. I began spending time with the NBA Hall of Fame great David Robinson. I began spending time with people, big names people would know, and I would pay these people thousands of dollars for a day of their time. I’m not exaggerating. I paid Michael Levine, one of the top PR guys in the world, $20,000 for eight hours of his time. This was the PR guy for Nike, Michael Jackson, and Prince, and I knew that if he could do the PR for Nike, Michael Jackson and Prince. He could help me learn PR. And so to save up money for those interactions, I had to work at Applebee’s, Target, and DirecTV, and six months of my savings would pay for two hours with a guru. And so I always thought once I achieved success with my company DJConnection.com, which I started and sold over 10 years ago, but when I built that business, we were doing 4,000 weddings and corporate events a year at djconnection.com, and I remember thinking to myself, if I ever do business workshops, if I ever do them, I’m gonna make them interactive, I’m gonna make it two days, I’m gonna pack in 16 hours of training, and I’m gonna stop every 30 minutes and ask anybody if they have questions. And I am not gonna move on until every question is answered because there are no bad students, there are just bad teachers. I’m not gonna leave people feeling full of holes, they’re gonna leave feeling whole. I’m gonna make sure when people leave that event, they are gonna absolutely love it, and they’re gonna laugh, and they’re gonna learn, and then I wanna bring up actual clients that have had success, and I have no problem with celebrities and people that are well-known, but I wanna bring up people that have actually gone from the bottom to the top as well, and so we’re gonna do that. And then, you know what? I want to serve them some Cajun food on Friday because my dad likes Cajun food and we couldn’t ever afford to eat a lot of Cajun food. So we’re going to serve Cajun food on Friday. And people will say, I don’t like Cajun food. That’s okay. We have other food on Friday. And then Saturday we’re going to serve a sandwich. It’s a two-day event. It’s 15, almost 16 hours of training. It’s from 7 a.m. to 3. Money back guarantee. You can get that ticket right now at thrivetimeshow.com forward slash EO fire. And if you click on the testimonials button, you can see we have over 2000 video testimonials of clients I have worked with since 2006 that have had life changing results. You can also see the thousands of Google reviews. And you can also see when you come to my office, this event is at my building. So when you come to my dojo of mojo fo show, when you show up inside the office here, when you show up inside the lion’s den, you’re gonna be surrounded by success stories. Aaron, you’ve seen this. I mean, we’re here right now. There are hundreds of success stories. Hundreds. How would you describe the energy at this thing, Aaron? Oh, I would say it’s off the charts. It’s like Disneyland for entrepreneurs here. It blows people’s mind, not just when they walk in the building, but before they walk in the building. Everything that’s outside, everything that’s so intentional that you’ve done, and I think that people come into this environment, it spurs on creativity for them, but you know, one of the things that’s the most difficult is, you know, ideas are easy, it’s implementation that’s difficult, and one of the things that’s so powerful about the events is that when people show up, you give them ideas, but then you walk them through how to execute it, and that’s the thing that creates the power. And they’re all in a workbook there, so when you come to the event, you’re following, we’re all literally on the same page following a workshop. So we’re going to start off with marketing and branding, then we’re going to move into building sales systems, and then we’re going to move into how to hire people and how to inspire people, how to train people, how to retain people. Then we’re going to get into accounting. I know somebody says, I don’t want to talk about accounting. It sounds so boring. But we have to do the math. We’ve got to do the math. We’re going to talk about all of this. We’re going to do accounting. Then we’re going to get into how to build scalable workflows, checklists, processes, how to build a handbook, an employee handbook, how to fire people, how to hire people, all of the nitty gritty details. I call them the messy middle, all that messy middle stuff that a lot of times you kind of glance over and we pause every half hour for questions and then we throw in JLD coming all the way from Puerto Rico. It’s going to be hot. I mean, Fire Nation, listen, nothing against Tulsa. I’ve never been there. I know it’s going to be amazing. I’m sure it’s amazing. It’s not easy to get me out of Puerto Rico. It’s not easy to get me out of the Caribbean, especially during the month of February when it’s absolutely perfect weather here, but guess what? I’m coming to Tulsa. It’s going to be an amazing two days. I’m actually in there for four days because I’m going to be there before the event starts and I’ll be there through the event ending. I want to see you. I want to hang out with you. Thrivetimeshow.com slash EOFire. Get your ticket. Like Clay said, it’s $250. If you don’t feel like there’s a value for any reason, it’s a money back guarantee for sure. And if you’re listening right now and you’re struggling financially, just fill out the form. Let Clay’s team know, they’ll work with you to see if they can make it happen because again, Clay wants to help you. So we’re gonna circle back to this at the end, but I wanna say, if we’re not growing, Aaron, we’re dying. So let’s talk about you developing a scalable business model that allows you to grow your business exponentially. I mean, 16 million to 160 million, that is exponentially, talk to us. First you have to nail it, then you can scale it. So we had to nail down the system. I had actually sold about $750 million in real estate in my career prior to meeting Clay. So I knew how to sell, but what I didn’t know how to do is how to implement that across a wide platform with a lot of different people. So what Clay did is he helped me to really pull out all the pieces and parts of what I was doing and put them into a scalable system. So I’m great on the phone when I’m talking to a client, but maybe somebody else who’s brand new doesn’t know how to talk on the phone. So we recorded my phone calls, we turned it into a script, I get my new person on the phone and I can coach them through staying on the script. On the phone calls, we get the same five objections to setting an appointment over and over again, or in person we get the same maybe seven objections to the floor plan over and over again. So we would take what my responses were to those answers, you know, those questions or those objections, and we would turn it into a simple scalable way to overcome each of those objections. And we ended up being able to scale it out where the people who are working for us knew exactly what to do in every situation they came up against. So I could bring somebody on board who had never worked in our business before and within a very short period of time get them up and running and took it from having the system that I had nailed down and scaling it across a lot of people. And it really accelerated the success of the people who came on board because with the system being very much the people who are motivated by being successful in merit-based pay, they come on board and they love to be able to get success early and often. Those type of people become passionate about your business. They go from being just an employee to being a disciple of the system because they see it working and that’s how you scale the system. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. Douglas Goldstein, financial planner & investment advisor, interviewed Stelzner on Arutz Sheva Radio. best conference experience of their life with a complete money-back guarantee. How do you want to end this conversation? Well, I just want to say action is the real measure of intelligence, to quote Napoleon Hill. I remember sitting in my parents’ basement thinking, you know, I am not going to be poor anymore. I remember having that thought. So I went to my guidance counselor. I tried to figure out, is there any way I can drop out of high school? I know that sounds crazy. Because my business, my DJ company, was kind of starting to grow a little bit. And he was like, I don’t advise that, but why don’t you graduate high school early and go to college early? So I’m like, okay. So I went to college early. So I’m going to college as a high school student. And I remember thinking, you know what, I’m gonna get not one job or two, I’m gonna get three. I’m gonna work at Applebee’s, Target, and DirecTV. And you know what? I’m gonna eat one meal a day. I’m literally gonna eat one meal a day and have no air conditioning and no heat, and I’m gonna save everything I possibly can so I can buy my first DJ system so I didn’t have to rent from a guy named Rob who I met at a bowling alley, true story. So I started saving that money, delaying gratification, then I thought I could buy a second system and a third. And pretty soon my wife and I, and we got married at the age of 20, I looked up and we’re doing on an average weekend 60 wedding or corporate events per week. Sound, lights, the vans, all that stuff. And I started thinking, if I can delay gratification for two more years, I’ll never really have to work again. So there I was at the age of 22 and people were going, what does your dad do for a living? Because my house was monstrous. People were going, what does your dad do? Seriously, what does he do? But it was that decision to live intentionally. So I would just leave people with this idea. Action is the real measure of intelligence. If you’ve listened to this show at all, or you want to listen to this show backwards, you’ll quickly discover front words and backwards, I’m not that smart. I took algebra three times, but what I am is I’m very organized, I’m very diligent, and I teach proven systems. If you’re listening out there right now, and you have a soul and a sound mind that works you have that you have the capacity and the tenacity needed to become successful but you have to believe that right now at this very moment that this is your time you can do it so you need to go to thrive time show calm forward slash EO fire find a way to get to Tulsa Oklahoma some people say I don’t know if I can do it find a way to do it do it as though your future success depends upon it. I’ve got five great kids who now are my kids today. I’m sure are very appreciative that I worked at Applebee’s, Target, and DirecTV. And there’s a lot of employees who work here that are very appreciative of that decision I made. But for me, it was the decision to live below my means and to get three jobs. And for everybody out there, I encourage you to take action today because again, action is the real measure of intelligence. Go to thrivetimeshow.com forward slash EO fire. Either schedule a 13 point assessment with me or book a ticket to one of these in person two day interactive conferences in February. And you can meet John Lee Dumas and I promise you as an added bonus you don’t have to meet me. If you want to avoid me and you just want to meet JLD, we can make that happen. And Fire Nation, you’re getting a signed copy of my book because Clay bought a book for every single attendee. You’re going to walk up to me, you’re going to hand me the book, I’m going to sign it for you, we’re going to have a great conversation, we’re going to high five, we’re going to hang out, we’re going to have fun, and nobody has to walk over Huck Coles, I promise. Aaron, before we let everyone go here today, is there anything you want to add to this conversation? Yeah, I would just say, you know, I remember when I first started working with Clay, I had seen, I knew a lot of successful people in our town, in our state, and I started realizing that somehow they were all connected to him and being coached by him. So I remember thinking to myself, I wonder if this could be the right thing for me. And I would just say to that person who’s wondering for themselves, should I come to this event or should I not come to this event? I would say you can’t go into the past and change the past, but you can make a decision today to have a new future. And I think you should take that leap of faith. Clay’s a great coach. He’s a great business teacher. And I think this is going to be the moment where that future that you saw when you were hoping and dreaming about what was going to happen, this is where that future gets born. Fire Nation, if the hairs on the back of your neck are standing up from what we talked about here today. Please check that pulse. Hey, Clay Clark and my Thrive peeps. It’s Steve Carrington, as you can tell. Although I’m not wearing my signature green shirt as usual, but I am riding in my signature green Lamborghini. And I just wanted to say how appreciative I am of Thrive and all the guys at Thrive Time and the show and everything that you guys have done at Total Ending Concepts we have had tremendous growth and a lot of things changing especially on the marketing front and from a coaching perspective and from a web presence and branding and our internet leads are up everything is hammering on all cylinders and really we’re just trying to figure out how we can leverage the systems and the processes that we’re learning at Thrive more in our business. So now we’re setting up a lead tracking system that has been long overdue and we’re doing a lot of stuff. But I want to take a minute and say thank you, thank you, thank you to Thrive and Clay Clark and Dr. Z and everybody for all the help in helping us grow our business and hopefully buy more Lamborghinis like this the more we sell so appreciate it guys see ya. Hi I’m Aaron Antus with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them and I actually noticed he was driving a Lamborghini all of a sudden so I was willing to listen. In my career I’ve sold a little over 800 million dollars in real estate. So honestly, I thought I kind of knew everything about marketing and homes. And then I met Clay, and my perception of what I knew and what I could do definitely changed. After doing 800 million in sales over a 15 year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes. And I mean, we’ve been a company that’s been in business for 35 years. We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually in a four-month period of time has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would have come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us, and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay. So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builder shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry, but the thing that I found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do I’m not paying attention to what other leading industry experts are doing and Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him. From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it is because the results that we’ve gotten in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made. I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and like to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town. And so we kind of felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you if you’re thinking about working with clay, I mean, the thing is, it’s month to month. Go give it a try and see what happens. I think in the 35 year history of Shaw Homes, this is probably the best thing that’s happened to us and I know if you give them a shot, I think you’ll feel the same way. I know for me, the thing I would have missed out on literally an 1800% increase in our internet leads. Going from 10 a month to 180 a month, that would have been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing, I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t. My name is Danielle Sprick and I am the founder of D. Sprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time, I was at a crossroads and trying to decide what do I want to do. My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did. My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand and we just rolled with it. I love people, I love working with people, I love the building relationships, but one thing that was really difficult for me was the business side of things. The processes and the advertising and marketing, I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time. And he and his team have been extremely instrumental in helping us build our brand, help market our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago. And in that time, we’ve gone from myself and one other agent to just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions. Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents, but I have to give credit where credit’s due. And Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen. I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer insurance companies. I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in many ways. I mean, I went to medical school. I can figure this out. But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees, using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards, and I own Revolution Health and Wellness Clients. The Thrivetime Show, two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13-point business system that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website, we’re going to teach you how to do a social media marketing campaign that works. How do you run a business? The number of new customers that we’ve had is up 411% over last year. We are Jared and Jennifer Johnson. We own Platinum Pest and Lawn and are located in Owasso, Oklahoma. And we have been working with Thrive for business coaching for almost a year now. Yeah. So what we want to do is we want to share some wins with you guys that we’ve had by working with Thrive. First of all, we’re on the top page of Google now, okay. I just want to let you know what type of accomplishment this is. Our competition, Orkin, Terminix, they’re both 1.3 billion dollar companies. They both have two to three thousand pages of content attached to their website. So to basically go from virtually non-existent on Google to up on the top page is really saying something. But it’s come by being diligent to the systems that Thrive has. By being consistent and diligent on doing podcasts and staying on top of those podcasts to really help with getting up on what they’re listing or ranking there with Google. And also we’ve been trying to get Google reviews, asking our customers for reviews, and now we’re the highest rated and most reviewed Pesamon company in the Tulsa area. And that’s really helped with our conversion rate. And the number of new customers that we’ve had is up 411% over last year. Wait, say that again. How much are we up? 411%. Okay, so 411% we’re up with our new customers. Amazing. Right. So not only do we have more customers calling in, we’re able to close those deals at a much higher rate than we were before. Right now, our closing rate is about 85%, and that’s largely due to, first of all, like our Google reviews that we’ve gotten. People really see that our customers are happy, but also, we have a script that we follow. And so when customers call in, they get all the information that they need. That script has been refined time and time again. It wasn’t a one and done deal. It was a system that we followed with Thrive in the refining process and that has obviously, the 411% shows that that system works. Yeah, so here’s a big one for you. So last week alone, our booking percentage was 91%. We actually booked more deals, more new customers last year than we did the first five months, or I’m sorry, we booked more deals last week than we did the first five months of last year from before we worked with Thrive. So again, we booked more deals last week than the first five months of last year. It’s incredible. But the reason why we have that success is by implementing the systems that Thrive has taught us and helped us out with. Some of those systems that we’ve implemented are group interviews. That way we’ve really been able to come up with a really great team. We’ve created and implemented checklists that when everything gets done and it gets done right, it creates accountability. We’re able to make sure that everything gets done properly, both out in the field and also in our office. And also doing the podcast like Jared had mentioned, that has really, really contributed to our success. But that, like I said, the diligence and consistency in doing those. And that system has really, really been a big blessing in our lives. And also, you know, it’s really shown that we’ve gotten a success from following those systems. So before working with Thrive, we were basically stuck. Really no new growth with our business. And we were in a rut. And we didn’t know… Okay. The last three years, our customer base had pretty much stayed the same. We weren’t shrinking, but we weren’t really growing either. Yeah, and so we didn’t really know where to go, what to do, how to get out of this rut that we’re in. But Thrive helped us with that. They implemented those systems, they taught us those systems, they taught us the knowledge that we needed in order to succeed. Now it’s been a grind, absolutely it’s been a grind this last year, but we’re getting those fruits from that hard work and the diligent effort that we’re able to put into it. So again, we were in a rut, Thrive helped us get out of that rut. And if you’re thinking about working with Thrive, quit thinking about it and just do it. Do the action and you’ll get the results. It will take hard work and discipline, but that’s what it’s gonna take in order to really succeed. So, and we just wanna give a big shout out to Thrive, a big thank you out there to Thrive. We wouldn’t be where we’re at now without their help. Hi, I’m Dr. Mark Moore. I’m a pediatric dentist. Through our new digital marketing plan, we have seen a marked increase in the number of new patients that we’re seeing every month, year over year. One month, for example, we went from 110 new patients the previous year to over 180 new patients in the same month. Overall, our average is running about 40 to 42% increase month over month, year over year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services, you’re choosing to use a proof-and-turn-key marketing and coaching system that will grow your practice and get you the results that you’re looking for. I went to the University of Oklahoma College of Dentistry, graduated in 1983, and then I did my pediatric dental residency at Baylor College of Dentistry from 1983 to 1985. Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations in seven years and then franchise, and Clay’s done a great job of helping us navigate anything that has to do with like running the business, building the systems, the checklists, the workflows, the audits how to how to Navigate lease agreements how to buy property How to work with brokers and builders this guy is just amazing. He’s Keith this kind of guy has worked in every single industry He’s written books with like Lee Crocker. Oh head of Disney with the 40,000 cast members. He’s friends with like Mike Lindell He does reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours. On the day-to-day, he does anywhere from about 160 companies. He’s at the top. He has a team of business coaches, videographers, and graphic designers, and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. Every 6-8 weeks, he’s doing Reawaken America tours. Every 6-8 weeks, he’s also doing business conferences where 200 people show up and he teaches people a 13-step proven system that he’s done and worked with billionaires, helping them grow their companies. So I’ve seen guys from startups go from startup to being multi-millionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, organizing everything in their head to building it into a franchisable, scalable business. One of his businesses has like 500 franchises. That’s just one of the companies or brands that he works with. Amazing guy, Elon Musk, kind of like smart guy. He kind of comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that like Clay is like he doesn’t care what people think when you’re talking to him. He cares about where you’re going in your life and where he can get you to go and that’s what I like him most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you and Clay has been an amazing business coach. Through the course of that we became friends. I was really most impressed with him is when I was shadowing him one time. We went into a business deal and listened to it. I got to shadow and listen to it. When we walked out, I knew that he could make millions on the deal and they were super excited about working with him. He told me, he’s like, I’m not going to touch it. I’m going to turn it down because he knew it was going to harm the common good of people in the long run. The guy’s integrity just really wowed me, brought tears to my eyes to see that this guy, his highest desire was to do what’s right. And anyways, just an amazing man. So anyways, impacted me a lot. He’s helped navigate any time I’ve gotten nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns, because our clubs were all closed for. I’m Rachel with Tip Top K9, and we just want to give a huge thank you to Clay and Vanessa Clark. Hey guys, I’m Ryan with Tip Top K9. Just want to say a big thank you to Thrive 15. Thank you to Make Your Life Epic. We love you guys. We appreciate you and really just appreciate how far you’ve taken us. This is our old house, right? This is where we used to live a few years ago. This is our old neighborhood. See? It’s nice, right? So this is my old van and our old school marketing, and this is our old team. And by team, I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing and this is our new team. We went from four to fourteen and I took this beautiful photo. We worked with several different business coaches in the past and they were all about helping Ryan sell better and just teaching sales, which is awesome, but Ryan is a really great salesman, so we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from one to 10 locations in only a year. In October 2016, we grossed 13 grand for the whole month. Right now it’s 2018, the month of October. It’s only the 22nd. We’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you, times a thousand. The Thrive Time Show. Two-day interactive business workshops are the highest and most reviewed business workshops on the planet. You can learn the proven 13 point business systems that Dr. Zellner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website. We’re going to teach you how to fix your conversion rate. We’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two-day, 15-hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems so now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve. You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I built these workshops is because, as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter bunny, but inside of it, it was a hollow nothingness. And I wanted the knowledge, and they’re like, oh, but we’ll teach you the knowledge after our next workshop. And the great thing is we have nothing to upsell. At every workshop, we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get-rich-quick, walk-on-hot-coals product. It’s literally we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. But I encourage you to not believe what I’m saying. I want you to Google the Z66 auto auction. I want you to Google elephant in the room. Look at Robert Zellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s gonna be the best business workshop ever and we’re gonna give you your money back if you don’t love it. We built this facility for you and we’re excited to see it. Hey, I’m Ryan Wimpey with Tip Top K9 and I’m the founder. I’m Rachel Wimpey and I am a co-founder. So we’ve been running Tip Top for about the last 14 years, franchising for the last 3-4 years. So someone that would be a good fit for Tip Top loves dogs, they’re high energy, they want to be able to own their own job, but they don’t want to worry about that high failure rate. They want to do that like bowling with bumper lanes. So you give us a call, reach out to us, we’ll call you, and then we’ll send you an FDD, look over that, read it, fall asleep to it, it’s very boring, and then we’ll book a discovery date and you come and you can spend a day or two with us, make sure that you actually like it, make sure your kitty dogs is something that you want to do. So an FCD is a franchise disclosure document. It’s a federally regulated document that goes into all the nitty gritty details of what the franchise agreement entails. So who would be a good fit to buy a Tip Top K9 would be somebody who loves dogs, who wants to work with dogs all day as their profession. You’ll make a lot of money, you’ll have a lot of fun, it’s very rewarding. And who would not be a good fit is a cat person. So the upfront cost for Tip Top is $43,000 and a lot of people say they’re generating doctor money but on our disclosure the numbers are anywhere from over a million dollars a year in dog training, what our Oklahoma City location did last year, to 25, 35 grand a month. To train and get trained by us for Tip Top K9 to run your own Tip Top K9, you would be with us for six weeks here in Tulsa, Oklahoma. So we’ve been married for seven years. Eight years. Eight years. So if you’re watching this video, you’re like, hey, maybe I want to be a dog trainer, hey, that would sound super amazing. Go to our website, tiptopk9.com, click on the yellow franchising tab, fill out the form, and Rachel and I will give you a call. Our Oklahoma City location last year, they did over a million dollars. He’s been running that shop for three years before he was a youth pastor with zero sales experience, zero dog training experience before he ever met with us. So just call us, come spend a day with us, spend a couple days with us, make sure you like training dogs and own your own business. Well the biggest reason to buy a Tip Top K9 is so you own your own job and you own your own future and you don’t hate your life. You get an enjoyable job that brings a lot of income but it’s really rewarding. My name is Seth Flint and I had originally heard about Tip Top K9 through my old pastors who I worked for. They trained their great Pyrenees with Ryan and Tip Top K9. They did a phenomenal job and became really good friends with Ryan and Rachel. I was working at a local church and it was a great experience. I ended up leaving there and working with Ryan and Tip Top K9. The biggest thing that I really, really enjoy about being self-employed is that I can create my own schedule. I have the ability to spend more time with my family, my wife and my daughter. So my very favorite thing about training dogs with tip top canine is that I get to work with the people. Obviously I love working with dogs, but it’s just so rewarding to be able to train a dog that had serious issues, whether it’s behavioral or you know whatever and seeing a transformation taking that dog home and mom and dad are literally in tears because of how happy they are with the training. If somebody is interested I’d say don’t hesitate make sure you like dogs make sure that you enjoy working with people because we’re not just dog trainers, we are customer service people that help dogs. So definitely, definitely don’t hesitate, just come in and ask questions, ask all the questions you have.