Business Coach | How to Introduce Your Product or Service Into the Marketplace + How to Sell Your Online & Detail Product + Celebrating the EPIC Success Stories of GrillBlazer.com, BunkieLife.com & GiveADerm.com

Audio Transcription

I’m Bob Healy and I’m originally from Tulsa, Palm Beach. I’m in the charcoal grilling industry and the name of my business is Grillblazer. How will I apply what I’ve learned so far into my business? I’m actually a client of Dry 15 and I learn so much from what I’m learning at this conference and my regular weekly attendance that it’s helping me establish the business

and get it off the ground. Gentlemen, let me introduce you to the grill gun. Oh! I would have greened that anyway. I need that. Yes!

That is sweet. You want full power? Let’s tone it down, because this is not the only thing I have to offer. Oh, it’s not going to stand. Yeah, let’s not.

You hold it for me. No! Hold it for me. Try a regular nut first, just a quick regular nut. They’re good. You just do one of these with the grill gun.

Just look at that, nice, crisp. Oh, that’s going to burn our desk, right? No. You sure? Oh, OK. All right.

Kobe, toss me. Ow, ho, ho. 10 times better. No. That tastes like propane. It’s a green for me. My only downfall to the product, you’ve got to carry around a propane tank.

But a mini tank. I mean, it’s so portable. I’d buy your house, guys. You don’t have to carry it around. You better Reddit, Reddit. No, no.

You’re going to super cool that? I will. Ah! Ah! Ah! Ah! Clay’s presentation style is just blatant disregard for what anybody wants.

He just has fun. It’s him. Everything that you see is authentically Clay. It’s a great deal of fun. Everybody enjoys it. They know when you walk in, they think they’re coming into a carnival, and frankly they are. It’s just great fun. There’s not another conference like it. You just don’t go to a carnival atmosphere and learn like we do here at Thrive Conference. It’s great. The reason people should attend at least one of these conferences is because it’s common sense. And everybody’s fed an entire line about the way you should run a business, but until you

actually experience running a business, which is, candidly, what you learn here, how to run a business, you don’t know what you’re doing. Okay, I got an idea for a phone app. Okay, I’m listening. It’s called iCondiment, and you select mustard. I don’t know, I’m not feeling it.

What about an app where people send in ideas for apps? And we charge 99 cents, and we become billionaires. What about an iBuckle? It just goes right on the front of your belt, and it buckles. What happens when you need to use your phone?

Well, then you just undo your belt, and then you got your phone. And your pants fall down. Well, you know, yeah. Okay, Insta-Grandma. Instagram, but only for grandmas. Twitter, but you can only use five characters. You could say, hello.

How about this? Eye taste. Seriously? Mmm. Phones are disgusting. Got an ear taste to it.

This is a horrible idea. Eyeglasses. The only app you’ll ever see. You turn the app on and you put the phone right in front of your face and then the phone sees for you. I don’t understand. Okay, let me help you.

So take off these old things. Okay. You need your prescription? No. Boom. This is stupid and it hurts let me see yeah how you look good in these gentlemen let me

introduce you to the grill gun I would agree that anyway I need that welcome back to stupid everything guys as you can see I have a new toy would have greened that anyway. I need that! Welcome back to Civita Everything guys as you can see I have a new toy. Check it out! And I’m gonna let you know everything there is to know about it. Check it out! Hi I’m Bob Healy I’m the inventor of the grill gun and the civy gun, and I’m going

to do a short video here today to show you how to properly connect them to the propane bottles. All right, this is Clay Clark here. And what you just saw was my longtime client, Bob Healy’s company, the grill gun featured on the hit YouTube show called Dude Perfect. So the question is, how does somebody go from a product idea like The Grill Gun and into a successful company? Well, there’s a lot of details that go into that. So I thought I would walk you

through specifically what we did to help Bob Healy to grow from a startup to a successful company. So I’m going to take just a few minutes to walk you through this. And that’s what we do. People always ask me, you know, what do you do? How do you help clients? So this is specifically what we do. And I’m going to walk you through the steps that we took. So that way you as a listener out there, if you want to become a business consulting client, you can know what we do for you

and what we don’t do for you. So step one is we had to define Bob’s goals. We had to define the goals. What are the goals? How many sales are you looking to do? So define the financial goals? Step one. Step

two, we had to figure out, we had to determine, we had to determine how many grill guns, grill guns need to be sold each week to achieve the financial goals. So we had to step one, we had to figure out the financial goals. Step two, we had to determine how many grill guns we needed.

Grill guns need to be sold each week to achieve those goals. All right, step two is we had to refine the branding. So step three, we had to create a world-class website. Now, someone could argue about what that means, but we wanted to make a website

that wouldn’t be embarrassing. And when we first met Bob, he didn’t have a website that looked good. He was a great guy, but his website wasn’t existent. And so we had to build a website that looked good. He was a great guy, but his website wasn’t existent. And so we had to build a website that looked good. The next thing we had to do is we had to create an about us video. We had to create an about us video. We had to create a video that talked about

the company in a way that other people who are not Bob could understand. So we had to create an about us video. That’s really important. If you’re out there listening today, you want to have an about us video or a my story video because you have to have a video that explains to people what your product or service does. Step five, this is it for Bob, what we had to do, we had to create world class branding, create world class packaging, what was it mean? world class packaging. So step one, we had to define his goal. Step two, we

had to determine how many grill guns need to be sold each week need to be sold each week to achieve the financial goals. Step three, we had to create a world-class website. Step four, we had to create an about us video, an hour story video. Step number five, we had to create world-class packaging. Step number six, we had to create world-class, we did do all these things, world-class, a world class auto responder email.

What does it mean world class auto responder email? Well, it’s when someone actually buys something, we wanna have some kind of notification that goes to people when they buy something so that they know that the actual product was shipped. Step number seven we had to do, we had to create an online shopping cart.

We had to create an online shopping cart for Bob Healy and his company, The Grill Gun. Now after that, we had to create a tracking sheet. What? We had to create a tracking sheet. Now why would we have to create a tracking sheet? Well, a tracking sheet allows you as a client and us as a consulting company to point out

that you are in fact doing well, or you’re not doing well. We wanna track the numbers. And so when you create a tracking sheet, it’s at first, it’s not gonna be very impressive because you’re seeing, well, we spent this much on advertising

and we had this many clicks and we sold this many guns. And so it cost us $19.40 per gun we sold. Then you see week or line four here. The next week we spent $232 on advertising. We had 41,000 impressions or people that viewed the website

for the first time or saw the ads. We had 3,448 clicks and we sold 31 grill guns for a total of $7.40 per gun. That’s what it cost us. It cost us $7.40 per grill gun that we sold. Then the next step, we had to spend $236 the next week on ads. We had this many

impressions, 39,114 impressions. We had 4,440 clicks. We sold 25 grill guns at a total of nine dollars and 44 cents per gun sold well over time you’ll start to see that the number of sales we’re doing goes up and up and up we go from seven grill guns sold to 31 to 222 to 180 to 240 and you start to see real growth here. So the question is, how do you go from selling seven guns? When I first met Bob, he was selling zero guns, by the way,

and we got him to a point where he was selling hundreds of guns per week. So how do you do that? All right, so step number nine, great question by the way. Step number nine, we had to create what I call core repeatable actionable processes. We had to create the core repeatable. And this is

the part that I love that most people don’t like. I love this. Most people don’t like this. We had to create the core repeatable actionable processes that are needed to achieve success. We had to create the core repeatable, actionable processes that are needed to create success, right? So we had to we had to do this. So what are the steps you had to take every week? Well, one we had to create we had to reach out to our dream 100 list. So we had to do this. So what are the steps you had to take every week?

Well, one, we had to create, we had to reach out to our Dream 100 list. So we had to reach out to our Dream 100 list. Someone says, what’s the Dream 100 list? I’ll come back to that. Next, we had to gather objective Google reviews,

all right, Google reviews from actual buyers, right? And then we had to gather video reviews, video reviews from actual buyers, right? And then we had to gather video reviews, video reviews from actual buyers. And then finally, we had to track sales and track customer service feedback. And this became our, our thing we did every week. So every week, we’re reaching out to our thing we did every week. So every week we’re reaching out to our Dream 100 list. Every week we’re gathering objective reviews

from our actual buyers. Every week we’re gathering video reviews from actual buyers. Every week we’re tracking sales and every week we’re tracking the customer service feedback. Now there’s a lot of other details that went into this. I’m just trying to give you an idea of what we did to help Bob. So what we did is we started reaching

out via the Dream 100. So we made a list of all the top influencers in the world that we thought would be likely to enjoy his product. So we reached out and we sent, we called these people, we emailed these people, we reached out primarily via email and calling because some of these personalities, some of these big YouTube channels, they’ll have a way to get in touch with them. Sometimes it’s harder to find those people, but we reached out to them consistently and this was one of the first people to respond to the email we sent him. And we said, Mr. T-Roy Cooks, we love your show.

And we wanted to give you a free grill gun. We wanted to give you a free grill gun so that way you could experience what the grill gun is like. The grill gun is a way to cook your food. It’s a way to sear steaks. It’s a way to quickly light a charcoal grill. And we wanted to send you a free one to see what your thoughts would be. So watch what happened here. Here we go, folks. And… Appreciate you joining us today. I’m going to show you a brand new device to help you out on your grill. And this particular commercial or feature took the grill gun from good sales to really good sales.

Now did this person reach out to us? No. Was Bob doing any sales before we met him? No. Did Bob have a great product idea before he met us? Yes. But you to go from the idea to a profitable business requires the execution and the implementation of proven processes and systems. And that’s what I do. That’s what we do. That’s what I do. So how do you go from an idea to a super successful implementation of the idea? This is how we do it.

So we reach out to him real gun right here we go. It’s mobile operates off a one pound tank or comes with a hose. You can attach to your 20 pound tank if you desire. I like this mobile set up best. Just a little one pound tank. Turn the valve on top here.

Pull the trigger. You got fire. All right. You can adjust the flame here. I ain’t turning it up all the way. Or if you need an immediate kick on the handle right here,

it’s another valve. How about that? So he features, he featured the product. Talked about it see his audience. There we go. It’s awful.

And guess what? Sales increased. So what did we do next? Guess what we did? We continually, without emotion, without getting all worked up, no one’s crying, we continued to reach out to other restaurants, other influencers, other media

influencers, other people with massive YouTube channels, other grilling experts, other people with big channels. We reached out to this guy, Suveed Everything. Watch this. Now again, before we met Bob, he had a great product. It was called the Grill Blazer, the grill gun. It was patented, it was ready to go. No sales.

I remember Bob coming in with showing us the demo of the product and there was no sales. A great product, but no sales. So how do we help somebody grow? This is specifically what we do. I’m not just to beat everything guys.

As you can see, I have a new toy. Check it out! And I’m gonna let you know. And we just keep doing this over and over and over. So what did we do? One, we defined the financial goals, right? Step two, we determined how many grill guns needed to be sold each week to achieve the financial goals. Step three, we had to create a world-class website, which we do for our clients. Step four, we had to create an about us video, an our story video. Five, we had to create world-class packaging. Six, we had to create a

world-class auto-responder email. Seven, we had to create an online shopping cart, eight, we had to create a tracking sheet. Nine, we did we had to create the core repeatable actionable processes that are needed to create success. So one, we had to commit that every week, we’re going to reach out to that dream 100 list. And that’s what we did. And we helped Bob to go from a startup to a very successful company.

Step two, we had to gather objective Google reviews from the actual buyers. Step three, we had to gather video reviews from the actual buyers. Step four, we had to track the sales. Step five, we had to track the customer service feedback.

Now step six, okay, we had to launch and we had to track the customer service feedback. Now step six, okay, we had to launch and we had to track the online advertisement. We had to track the online advertisement. And again, most people who have a big product idea or have a business or a skill set, maybe you’re good at building cabinets

or building houses or maintaining vehicles. If you don’t know how to do these skillsets, it becomes a digital divide that keeps you from achieving your ultimate success. So everything you see here on grillblazer.com, that’s what we helped Bob to do. So although it is exciting and people want to celebrate the success of Bob’s grill blazer being featured on dude Perfect. I don’t know that a lot of people know the behind the scenes all the work that went into To getting Bob’s product from an idea into super success and I can just say working with Bob over time

He started seeing we were doing 26,000 of sales $40,000 we were doing 26,000 of sales, $40,000 of sales, $42,000 of sales. And as you’re growing and growing and growing, then we had to install, well, yeah, we had to install a call recording system. We had to install a call recording system. Why? For quality control, right? And I have a company that I actually like called ClarityVoice.com. It’s called ClarityVoice.com. You can use whoever you want to use,

but that’s who I like. And we had to record calls to make sure that the customer service team was doing a good job, right? We had to do that. We had to install the call recording system for quality control. And then we have to listen to the customer. We had to install the call recording system for quality control. And then we have to listen to the customer feedback and continue to improve that experience. Then we created a post-purchase WOW system.

There’s a lot of details into that, but the idea was if you bought a product, are you going to be wowed after you bought it? I mean, imagine you bought a product online and you received a call from the customer service team to make sure that you were happy. You know, so we had to do that. We had to create a directions manual, an instructions manual that made a lot of sense because you know people receive this new product it’s kind of like a flamethrower. It’s kind of like a flamethrower. Some people struggled to figure out how to use the product

properly and so these are the details we had to do. There’s a lot of details there okay. Then we had to create a Google map, create a Google map for the business. Okay. Now, why do we have to create a Google map for the business? We had to create a Google map for the business because whenever you have a product or service, guess what? Most people will go on to Google and they’re going to type in grill gun and they’re going to read reviews. They’re going to look for reviews and read reviews and so if you don’t have

reviews people are going to then just sort of be unsettled as to whether it’s a good purchase or not. So we had to help Bob get those reviews. So how do you get reviews? Well what we did is we invited Bob to bring his Grillblazer product to our conferences and bring his product to the conferences. And then we let people, our conference attendees, try out the Grillblazer to see if they liked it so they could give him a review.

So what did we do? We invited Bob to bring his product to our in-person workshops so that our attendees could review the actual product themselves and give Bob product feedback. So here’s Tim, a former consultant with us here.

I love the grill gun. This thing is so easy and it’s so powerful. So this is what we did. We had to get Bob reviews and he didn’t know a lot of people that he could do would give him reviews. So we… My name is Clay Stairs. I’m from Skytook, Oklahoma. So we created, we brought Bob’s product to one of our Thrive, actually many of our conferences. And we let the attendees at our events

buy a grill gun at a deeply reduced price. Now remember this guy had never sold any products at all. And we helped him to go from a complete startup into a very successful company. How did we do? How did we get those video reviews? We brought him to one of our in-person workshops. We encouraged him to sell his products at a deep discount and then to let people give him feedback. So here’s Clay Stairs giving him feedback. It makes me feel good. Well,

I just lit up a chimney in about a minute using a grill gun. I have just recently bought the, not a grill gun, but a little starter from the store. It’s the only one I could find. The guy said at a true value, I guess I can probably say that, he said, you know, it’s the best one we got. And it’s dinky, and it doesn’t work.

Then we had to help Bob create all these FAQ videos. Because over time, more and more people began and began asking the same questions over and over. How do I properly use my grill gun? How do I set it up? How do I clean it?

How do I store it? And so we got with Bob and each week we would record these FAQs. Hi, I’m Bob Healy. I’m the inventor of the grill gun and the sous vide gun, and I’m going to do a short video here today to show you how to properly connect them to the propane bottles and have them work correctly.

So we had to record these. Now this is not an event. This was a process. So every week we began creating, we create the FAQ or frequently asked, frequently asked questions videos.

But this is a process that we took him through over time. So again, we went from a brand new startup where he’d never sold any grill guns at all into a ultra successful company. And we want to help you do that too. So let me walk you through how we do that.

If you want us to help you, what you want to do is you want to go to thrivetimeshow.com and we have workshops that we do every two months. And as workshops, you you can it’s $250 or you can pay whatever price you want to pay so $250 or whatever price you want to pay and since 2005 I’ve been hosting workshops so these two-day interactive workshops we’re going to teach you

everything you need to know to start or grow a successful company. Marketing, branding, sales, search engine optimization, web development, and our events are now for practical step-by-step business training, hands-on business conferences. They’re two days, they’re interactive, we teach you all the systems. There’s no upselling and you’re not going to be hardcore sold at the end of the event. We’s no upselling and you’re not going to be hardcore sold at the end of the event. We’re not going to push you into buying

some magic money program. What we do have available if people want ongoing consulting, we do offer business consulting. Now how does that work? Since 2005 I’ve been consulting businesses. And since 2006, I’ve been providing graphic design, search engine optimization, branding, print media, photography, videography, all of the work needed

to implement and to grow a successful company. So what we do is we charge people $1,700 a month, one, seven, zero, zero, $1,700 a month, on a month to month basis to help them grow their successful company. And what’s awesome about it is that we started off with a free 13 point assessment to see if it’s a good fit. And then if it is a good fit, and

you we like you, you like us, it’s a good fit, I actually go over the plan with you in the meeting. So on that first call, we actually go over the plan so you’ll know exactly what the plan is. And then for someone like Bob, I mean, he’d been working on this idea for years, and his accountant kept referring him to me, and people in Tulsa kept referring him to me and people in Tulsa kept

referring him to me. He kept finding me on shows and he was saying all paths lead back to you. Man, you must have like a Midas touch. What is your skill set? He actually listened to us daily on a talk radio show as well. It’s not that I’m a genius, I just know the proven systems needed to start and grow a successful company. I’ve been self-employed since I was 16 years old. I know how to start and grow a successful company. That’s what Dr. Robert Zellner and I have done. Between he and I, there’s the state’s top largest,

one of the state’s largest and most successful optometry clinics, one of the most successful men’s grooming establishments. I’m involved in a dog training brand called Tip Top Canine started by Rachel and Ryan Wimpey. I’m involved in a marketing company. I’m involved in an outdoor living company. We’re involved in an auto auction. I mean, I go out and I’m listing all the businesses, but I’m telling you right now, you have the capacity and the tenacity needed to achieve massive success. You can become the next super success story. But to quote Napoleon Hill, the time will never be

just right. You must act now. If you want to become the next super success story, you want to become the next Bob Healy. You can do it. And then now on part two of today’s show, I’m going to play some more audio so you can discover that Bob Healy is, in fact, a real person and that we did really, in fact, help him grow his multi-million dollar company.

My name is Clay Clark reminding you that you smell terrific. On today’s show, we find ourselves at the intersection of entrepreneurship as we interview the founder of the Grill Gun Products, Mr. Bob Healy. This engineer of over 30 years has invented a product that combines the look of a gun and that shoots fire so that you can light your charcoal grill within just 60 seconds. But before we talk about Bob and his beautiful glorious grill gun, let’s talk about the products that I’ve almost

invented. Let’s talk about the products that you’ve almost invented. Let’s talk about the ideas we’ve all had that we have not acted upon. Jason, I couldn’t sleep all last night. I had this awesome idea. Oh no. Check it out.

This idea is going to change the world. Are you familiar with babies? I used to be one. Okay, so babies spend all their time doing what? Crying? Eating? Pooping? Crawling!

Sure, they crawl, right? Yes. So what if we converted their onesie? You know how they wear like one thing? The onesie where it’s like the top and the bottom? Yeah, it’s like a baby sock.

What if we turned that into a mop? So it could be called the baby mop. So your baby’s mopping the floor. And they just clean as it goes. Yes! That’s probably the worst idea I’ve ever heard in my life. What? I thought deeply about that for several minutes!

That idea was going to be my path to financial freedom and riches! Okay, okay fine. You want to rain on my parade? I have another idea. Here’s the- I thought about this last Tuesday. It’s incredible. Men like to do what? They get kind of older, they have some success, they’re looking to relax, they want to get a prostate exam, 18 holes, they want to go golf, right? And guys often have to go to the bathroom, right? And when guys go to the bathroom, typically they do what? When they’re going to the bathroom,

they’re looking for a magazine. Right, they read. They read now, but what if they invested the time they normally spent reading and spent that time perfecting their putting game? Jason, it’s so easy. We could just take the floor around the toilet and turn that into a putting green. No one’s thought of this.

Yeah, because it’s a bad idea. You could practice putting while pooping. That is the worst. It’s the poop putt! The poop putt! That’s it!

The poop putt! Well hey, you know, this idea is special. I knew it! Because it is in fact the worst idea idiotic things I have ever heard. At no point in your rambling, incoherent response were you even close to anything that could be considered a rational thought.

Everyone in this room is now dumber for having listened to it. I award you no points, and may God have mercy on your soul. Some shows don’t need a celebrity narrator to introduce the show. But this show does.

Two men, eight kids, co-created by two different women, 13 multimillionmillion dollar businesses. Ladies and gentlemen, welcome to the Thrive Time Show. Now three, two, one, here we go! We started from the bottom, now we here.

We started from the bottom and we’ll show you how to get here. We started from the bottom, now we here. We started from the bottom, now we here. Yes, yes, yes and yes Thrive Nation. Welcome back to another exciting edition of the Thrive Time Show on your radio and podcast download. And Dr. Z, today’s show guest deserves some cowbell. Oh, and he got four yeses too.

I know when you fire off a show with four yeses, you are fired up and ready to go. Now, Z, I wanted to allow this listener to be introduced with a kind of a subtle hype intro. Yes, okay. So I brought my megaphone with me

and so we’ll go ahead and tee it up here. Let me get this ready here. Here we go, here we go. Okay, here we go. All right, Thrive Nation, on today’s show, we have the inventor of the grill gun,

Mr. Bob Healy, an engineer with over 30 years of experience. He’s the founder of this great new product. Bob, welcome on to the show. How are you? Wow. Oh, I’m just fine, Clay. Thank you. Thank you both, Dr. Z and Clay, for having me on today. Well, tell the listeners out there

who are not familiar with the grill gun, I think anybody out there, if you’ve ever wanted to be an inventor, it’s a tough road to go down, Z. It’s a tough road. And all the listeners right now, if you will go to grillblazer.com, that’s grillblazer.com, you can see this product.

So you can check it out while he’s talking. You can look at it and marinate on it and see it. Talk to us about this grill gun. And when did you first get the idea to make the grill gun? Oh well so the grill gun is a high-powered torch. It’s designed to be able to conveniently light charcoal grill in just minutes rather than tens of minutes or half an hour at a time or something like that.

It’s really not even a tool or a type of tool that people have been or could be familiar with because it’s entirely new both in its purpose and in its appearance. What you do with the grill gun is you use it to light a charcoal grill and it’s designed to fit in your hand comfortably and use safely while you actually light the charcoal on almost instantly warm up your grill sterilize the grates start cooking over your charcoal and or your smoker you know your woodoker, offset smokers in just minutes.

The whole notion of lighting a charcoal grill pretty much instant, instantly is not something that people have done. I know there are a lot of YouTube guys that are out there and people like me who sort of we really like the idea of starting a charcoal real fast and not having having to use a lighter fluid or wait around on a charcoal chimney or any of the other things that are done for it. And when you light a charcoal with a 400,000 BTU torch, you’re basically

setting that charcoal on fire and you’re cooking off all the debris on the grills. And you’re at the same time you’re bringing the whole grill up to temperature. So basically, you’re doing it and just when I go when I go grill and I I’m cooking and two or three minutes after I start the process, and Bob is a year round activity. Bob, you feel start the process. And it’s a year-round activity.

And Bob, you feel like a man. Yeah. You feel like a man. You feel like Rambo of the grill. I mean, come on now. You just feel like a man.

It’s a man gun. Yeah. That’s, it’s pretty amazing watching people, their reaction to it because it just does hit that Y chromosome pretty hard. You’re feeling like a man, you’re out there, 25 degrees, you like to grill, you know, you can run back in the house where it’s warm, but it doesn’t matter. You can grill year-round. It doesn’t have to be an outdoor summertime activity, even though that’s how a lot of

people like looking at it. Now my understanding is, okay, so we have a grill gun here. This thing can help our listeners light their charcoal grill in 60 seconds, and it’s fun, Z. Z, it’s fun. Oh, it’s fun.

But what does it look like, the grill gun? Does the grill gun … I’ve seen some pretty … I don’t know the technical term for it, but I’ve seen some pretty weak versions of what Bob’s just creating. I’ve seen people who’ve tried to create a grill torch, but it’s kind of like …

It’s just … Try again. Some of these products have the class and quality of like the Chinese finger locks, the paper locks. Oh, don’t kid yourself. I mean, so talk to me about this. What does it look like? What does it feel like?

Does it feel like a man gun or does it feel like a meh? I think one person who interviewed, or actually reviewed it said he felt like he had seen Prometheus for the first time. It just, it was so intense, the feeling of looking at a torch that looks like a pistol, like a .45 or a Glock or something like that, a semi-automatic, semi-automatic slide action pistol that that has a long bell on it. It’s over it’s about 22 inches long in order to get the barrel away

from you so that you can use it without burning yourself. But it looks like a gun, it feels like a gun. It shoots fire. You hold on to it. It fits nicely in your hand. It’s well balanced. And you use it to really just, um, basically flood the grill with the heat

that you need in order to bring it up to the temperature you want to cook in just, you know, under a minute. Now, Z, I want to get into the business-y kind of things. This is a business show. It technically is a business show. So it’s business school without the BS.

Come on now. So Bob, you made the product. Z, that’s step one. You got to have your product. That helps. So step one, you have the product.

You need to product idea, step one. Step two, nobody, Z, I’m talking about almost nobody ever goes to step two, and that is make a prototype. Oh, prototype, yes, yes. He’s got the prototype, he’s got the idea, he’s got the prototype. Step three, we gotta try to sell something. You gotta sell it, baby. Sell something, sell something, sell something. For more than you make it, that’s the key. So I want to ask you this. Talk to us about if someone wants to buy this thing, can they buy it? What’s been your road like of seeing if someone wants to buy it? Because I know you did a demo at the Thrive Time Show conference for our attendees. And I think about one third of the people in attendance, I could be wrong, but I think

about a third of the people in attendance said, I definitely want to buy one of these like right now. How can the listeners get a hold of this? How can they buy one? Tell us about selling something. Okay, so the process of putting this out on the market is when you’re trying to bootstrap something up from

the bottom without having venture capital or something like that step in and say, here, you need this money, let’s go for it. You actually have to determine whether or not people want what you have, what they’re willing to pay for what you’ve got, and then how are you going to get it made? And so I had to figure out. First off, there’s torches, you can get a torch today, if you go down to hardware store, you can buy one. And it’s long, and it’s not a long hose and goes to a 20 pound tank. And you can look

like a dork like I have done for the last 10 years, you know, standing back and flaming up my charcoal grill. And if you want to do that, knock yourself out, go ahead and do it. And I, like I said, I’ve been doing that for a long time

and I decided to make something that really did the job right. And so it’s the same sort of technology in that you’re putting high intense fire on a grill. But how do you make that into something that people want? And how do you get it in front of them?

So if your listeners have gone to grillblazer.com, they’re already taking a look at this. They can see what it looks like, but they can’t hold it in their hand. Why? And what they can do, the reason they can’t hold it in their hand

is because it’s on a computer screen, and they need to order one in order to get one. But in order to do that, I am, that’s the hardest part about launching this endeavor is where are you gonna come up with the capital to make it happen?

And I decided to go the crowdfunding route. And so what I’m asking people to do is to go to the website and entertain themselves, figure out if this is for them, and if it’s not, move along, but if it is for them, and if it’s not, move along. But if it is for them, then take it on good faith

that what I’m doing in crowdfunding is I’m using that tool, that whole platform. There are a couple of them out there. I’m looking right now pretty hard at Kickstarter. But you use that platform to allow people to come out and say, I want one.

I’ll back you. And when you make them, you send them to me. And so the process is pretty straightforward. You basically are pre-selling them, you say, I’m going to make them, if I hit the minimum threshold that I need to have in order to be able to have the finances to make it work, then I can build them. And that’s really my business. I’ve done this all my life. I’ve made things. It’s the easy part is for me, it’s my wheelhouse to create a product and figure out how to build it and

how to make it a high quality product. But the new part, my new venture really is, is being out on the sales edge and on the financing edge. How are you going to fund it? How are you going to turn it into a business that everybody wants to get behind? So in order for them to get their hands on one right now, they really can’t. I’ve got a dozen of them that I’ve made that are prototypes. I’ve sent them out, people have used them. They kind of rotate around in a dozen of them that I’ve made that are prototypes. I’ve sent them out, people have used them, they kind of rotate around in a pool of grow guns that can be used for the purpose of promotion. But it’s a four to six month process to

actually get them in your hands and so if I were to, like for instance today, with this podcast with your audience, if enough people actually went out there and said, I want to do this, I want one of those things. And they simply said, you know, in my little buy it, see, get yours now page on the on the website. If they were to say, I want to support this, I want to do this, then before Christmas, even before Thanksgiving, they could be in production and in your hands.

And that’s the beauty of crowdfunding and the direction that I’m taking it here is that I can launch it, I can have it in people’s hands and we can be going down the road. Bob, for the listeners out there who maybe are pondering, is this guy delusional? You are a man with an engineering background. How many years have you been an engineer?

Let’s see, I’m going to give away my age here, but it’s been almost 40 years. So how many of these people do you need out there right now to say I want to buy one before we can get this thing in, in the hands of America? Well, the way crowdfunding works is you actually set your deadline,

your minimum that you absolutely have to have. And I absolutely have to have 1400 people, that’s one, four, zero, zero, say I wanna have one. And I’m a tenth of the way there after having just a few weeks

of just doing advertising on Google and Facebook. And so the whole Kickstarter community is bigger than that. And so it seems like a real doable number. And if people were to actually just believe that it will happen if they like it well enough, and they say, yeah, I’ll support you, then what will happen is, when I see that I actually

have people up over that number, then I’m going to just email everybody. And so you’d want to put in your email and your text number, and then I’ll just do a broadcast to everybody and say, the Kickstarter website’s up, it’s live, go fund it. And as soon as I see that that actually is happening, it’s funded, then I can actually start the manufacturing process going.

Bob, what made you come up with the grill gun? What were you thinking? Did you fall and hit your head? Did you have a bad accident as a kid from a burn? This yogurt is curdled. I feel sick. Oh my god, I just drew with my vomit. How does that happen? You a dream? And this mythical grill gun came to you in the dream and said, make me, make me.

What happened? All of the above. It was. I was outside talking to a horse. This is what he said to do. Like I’ve been saying, I’ve been doing this for a long time and putting up with buying

torches that they, you know, a weed torch, a torch that puts out that kind of heat, 400,000 BTU is, it’s going to burn up fairly quickly. And so I’ve gone through several of them over the last decade. And I thought, you know, nobody does this. And people come over and they watch me grill. I grill every single week and or smoke something. And so lots of friends and stuff are used to coming over and they hear the roar of the jet engine as

I light the grill and start cooking things in just a minute or two. And they think it’s really funny and really cool, but they don’t see themselves with this giant long torch hosing down a grill. So it was a year ago in December, December 2018, that I was out there grilling and I thought, you know, if I’m either going to put up with this nonsense for the rest of my life, or I’m going to do something about it. So I just said, I got it. I didn’t know what a grill gun was. I hadn’t ever seen one before.

I thought, well, something is better than this. And what is it going to be? And so I went to some friends and my family. I got sons-in-law and sons that are opinionated, and I like the opinions. And so I basically started asking them questions

and formed a list of what we need to have. And then I got busy modeling it. And it was about, so that was December. And it’s probably in February, everybody said, oh, you’re on with something here. And then by May, I had it, I mean, a year ago, May, so not quite a year ago, I actually had

prototypes in my hand. And I, I then started going down the other channels of, okay, how do I build this? How do I get this cost effective so that I can make it and people can buy it for a reasonable price? And, and utmost important was the quality of it. So I’ve designed this to where I’m going to be proud to use every single grill gun that I have for years, not for once or twice or for half a season before it burns up. So it was it was just a process of saying, I don’t I

don’t know what it is that’s going to make my life better. But I know when I when I see it, I’m going to like it. And so, you know, again, if you if you’re on the website, and you are your listeners have listened to and gone to the website, they know what I’m talking about here. It’s pretty appealing design and it’s really durable,

really well designed. So Bob, you’re basically a big pyro. I mean, that’s really what it boils down to. I mean, you’re a big pyro. Well, I’m not as much a pyro as the people that want it. I mean, I’ve heard a lot of people say this

is all kinds of stories about how I’ve been a pyro my whole life and that sort of thing. Not me, but I can appreciate that there are people that like fire a whole lot. Now let’s talk about this grill gun. Let’s get into the rough questions now, the rough ones. The tough ones. Will this blow up?

You know, if I turn it on, boom. What are the chances I turn it on, sssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssss this protein gas and you know, propane gas is explosive. So you could do things that I warn you not to do like you could turn on the grill gun inside the house and just let it run like that for a while and then say, Okay, I think I got enough propane in here and then light it. I wouldn’t advise that’s not a

best practice move. That’s not a top three thing to do. No, no. And so the real problem in trying to design and sell something like this where you’re handling that much heat, I’m dealing with the same sort of thing that every torch manufacturer out there has, you’ve got to build something that’s safe. And then you have to warn people about how to use it. Because the nuts and bolts of it is you have a propane source,

a small one-pound can or you can tie it into a 20-pound bottle and you’ve got to screw that on to the bottom of the grill gun and now you’ve pressurized the grill gun. And that affords the opportunity for the gas to come out the bell. And so when the gas comes out the bell, you want to light it when it comes out

so that you’re not just expelling propane in the air, which is explosive. Because if you burn it while it’s coming out the bell, you’ve got to light it when it comes out so that you’re not just expelling propane in the air, which is explosive. Because if you burn it while it’s coming out the bell, you don’t have any danger. And there’s nothing about the gun itself or the design of the self where it’s going to pocket enough propane to explode on its own. It couldn’t do that. But what it but what it could do is you could vent it into an environment that you know where the gas is itself explosive.

But this is not new. The grills gun itself is some really innovative new technology but the the notion of taking gas out of a gas container, pumping gas out of a bottle and lighting it on fire is tried and true for decades. So I’m not doing anything there that’s in any way dangerous that would create a problem for anybody to operate one.

What have been, and see I want to ask Bob, see I’m now going to ask Bob the real intellectual questions. You’re going deep, deep. What has been, and see I want to ask Bob, see I’m now going to ask Bob the really tough question. Are you going deep? Deep. Deep.

What has been, as you’re building the grill gun, which you can learn more about at the grillblazer.com, it’s grillblazer.com, see that’s grillblazer.com, and for all the listeners out there who are going onto the website right now, they’re looking at it, what’s been the toughest part of trying to take your idea that you are, and I mean this in a nice way, you are passionate in a way about this product that doesn’t make sense to most people. Most people, see, most people like to grill.

Oh yeah. And most people want to light the grill in 60 seconds. But most people aren’t willing see most people like to grill. Oh yeah. And most people want to like to grill in 60 seconds. But most people aren’t willing to invest this kind of money and time into coming up with a coming up with a solution. Bob as you’ve been trying to provide the world’s best grilling tool possible what has been the most challenging part of doing this. Really everything except for designing it and setting up the manufacturing. I mean it’s hard to actually pin that down to one thing.

But getting in front of people who can help influence or charcoal influencers and getting them to pay attention and helping me promote this notion. It’s basically you can have you can have the best tool of anything, whatever you want. And if nobody knows about it, you know, you’re just sitting there holding it. I could make 5000 grill guns and put them out in my garage. And then next year, I still have 5,000 grill guns out there. So it really is trying to get an audience that

wants to buy them. And so it wouldn’t make any sense for me to just get excited, you know, 1,400 people excited to buy them. And so it wouldn’t make any sense for me just to get excited, you know, 1400 people excited to buy one and then launch my Kickstarter campaign and then create it, you know, nobody wants any.

So it’s the whole aspect of marketing and sales. That’s the hard part because everything else is pretty straightforward. Zee, you’ve told me for years I’m one of the best tools that the world has not heard of yet. I know you mean by that. I promise you Bob, if you put 5,000 of those in your garage you’re gonna end up with 4,999 because I’m to come over and snipe one of them. So there you have it.

See, what tough questions do you have for Bob about the process? Because there’s so many listeners out there who want to be an inventor. They want to launch a product. He’s done step one. He had the idea. Step two, though, he’s got to try to sell it. As he’s in that pre-selling phase, and it’s a weird deal because you’ve got to sell enough

to get the money needed to produce a lot. Zee, what rude question do you have for Bob? What strong advice did you have for Bob? What do you got there? How much money do you need right now? I need $100,000. And if you want to write me a check Z, I will drive you to town.

What are you willing to give up for $100,000? I mean like a kidney? Well obviously I’m willing to give up whatever it would take in the form of a loan and I would also be willing to give up you know negotiate on a piece of the equity in the company for whatever the investor thinks that it’s worth. Well there’s there’s…

That’s always a negotiation point. Yeah there’s there’s you know hundred thousands tens of thousands people are be listening this podcast i.e. radio show and, someone’s going to get on there and look at grillblazer.com, which I have been looking at now for the entirety of the podcast, looking at it and remembering my experience with the Grill Blazer. It’s a cool product.

It’s a cool product. It’s cool. And sitting out there thinking there’s probably somebody out there that does this. They’ve got their money in a savings account drawing nothing. Maybe they’ve got a few thousands in the stock market. And they’re willing to put $100,000 on 10 different businesses and hopefully one hits.

And they go to their website. They go hmm How much what do I get for a hundred thousand? So how does somebody contact you? What’s the best way to contact you so we listen out there going? You know what? I may wanna Depends on the equity piece you give up depends on the depends on a lot of things, but still that’s negotiable We don’t go into that right now in the air but how does somebody contact you and start that process well the most direct way that’ll get to me is Bob at

grillblazer.com and if you if you don’t know anything about the Internet and you don’t have email, and you do have a rotary dial phone, then you could dial 918-960-9690. What’s that number again? 918-960-9690. I think I might’ve said that wrong the first time. No, you said it right. 918-960-9690.

I think I might’ve said that wrong the first time. 918-960-9690. Yeah, it’s on your website. Now Bob, as we wrap up today’s show, what final question do you have for Dr. Zellner? Dr. Zellner, Z, you’re a guy that people

shark tank you all the time. They’re always wanting to pick your brain for business tips. Z, is, you’re a guy that people shark tank you all the time. They’re always wanting to pick your brain for business tips. Z, is it okay if he asks you any questions? Absolutely. Okay, Bob, what question do you have for Dr. Z as we wrap up today’s show? So do you, Dr. Z, know, have an impression, just having seen the Grogan and you’ve seen people’s reaction

to it, do you think that this is something that is a thing that is going to go? Okay, first of all, I do have an impression I do. I do Forrest Gump fairly well. That’s my boat, Jenae. I was just running. We were like peas and carrots. I do have I got a couple of impressions that I do. Number one on sidebar, you know, you probably don’t want to hear all of them today. But that was a good one, though. Thank you. Can I do this?

As you’re as you’re formulating your answer, I’m just going to queue up a little motivational quote that you you once. This is a voicemail that I think it came from you to me. Oh, I did. This was then during that phase of our career and life where you called me happy. That was my nickname was happy. I’m just going to cue it up.

And I’ll cue it up as you formulate your answer. That way what your feedback you give Bob will not either be super euphorically awesome or soul crushing. We don’t want that Simon Cowell moment to happen without a lot of premeditative thoughts. So here we go. I got two thoughts on that.

You gotta rise above it. You gotta harness some good energy. Block out the bad. Harness energy, block bad. Feel the flow, Happy. Feel it.

It’s circular. It’s like a carousel. You pay the quarter, you get on the horse. It goes up and down and around in a circle with the music the flow all good things Okay, all right two things Bobby to answer your serious question that is yes I think it’s pretty cool, and I do think there’s a market for it

I don’t know how many times people look at me and say There’s nothing to buy you what do you buy the man who has everything? A grill gun! Agreed. Number two, I would do my best effort to approach Hasty Bake, to approach Oklahoma Joe’s, to approach some barbecue places that, you know, barbecue, i.e. is grilling, by almost definition,

right, anymore. I would maybe do a co-sponsorship. Maybe it’s the… you know barbecue ie is grilling by almost definition right anymore I would maybe do a co-sponsorship maybe it’s the but what if they steal my idea? well then that’s just what you have them sign an NDA before you approach them and then you talk to them about co-marketing co-branding this but what if they say no? then you go to the next one, you knock on another door.

Who do I call? Ghostbusters. No, I’m sorry. You start off, you make a list, you make your top 100, you make a top 10, top 12, top 50, okay? People that might be interested in co-managing this with you.

Now you’re going to have to give up some of the juice. You already said, hey, for $100,000 I’m going to give up some equity position anyway. So maybe you go to somebody who themselves are in the grilling business. How much would you be willing to give up? You see, if you were in Bob’s shoes, let’s say, and you get a deal a deal, Hasty Bakes says, yeah, we love it, let’s do it. How much equity would you be prepared to give up on a product that would be stillborn, essentially, without funding?

How much would you, Z, advise a young man to say, hey, I’m willing to give up, you should be prepared to give up up to this much of your company for that funding. Well, you know, it depends on the amount and it depends on what I feel like I’ve already put into it personally. I don’t know how much money you’ve put into this already, but you have put some money

in, you have put some time in. I would be able to document that and I’d be able to get that a reasonable amount of money for that. How much is the invention worth? Reasonable. How much time have you put in?

Reasonable. And how much physical money have you put in? These are all reasonable numbers that a businessman would want to see. And so then if 100,000 is a third of that, then I would say they’re giving up a third of the equity. I mean, money is money.

Cash talks. So you’re saying if Bob put in 100,000 of his own money, and Hasty Bakes says, hey, we’re going to put 100,000 in, you said you might be willing to give up 49%? Correct. I mean, at the most, you want to negotiate. You want to negotiate. But I mean, at the most. At the most, you’ve got to be ready for that. You’ve got to be ready for it.

Right, it’s kind of like, well, okay, you’ve got 100,000 in. If I’m putting 100,000 in, why are we not more equal? Why are you only going to give up 2% of the company? Don’t be stupid like that. ridiculous. So Bob, does that feedback help you and do you have any final closing question? Just drilling into that question a little bit deeper, it really wasn’t so much how much

to give up as you see, Dr. Z, you see a lot of stuff. People try and shark tank you all the time. I’m just curious if I were, not that I’m going to do this, but I just mean on the quality of the kind of product that comes across your desk, is this the kind of thing that you see that has legs or is this the kind of thing that you say,

you know, next, let’s go do something else? I think it has legs. I think it’s kind of fun. It’s kind of a fun, novelty, but yet useful gift. It’s a gun. And really, your final price point on it is going to be roughly what? What are you thinking?

Oh, well, just for easy talking purposes, $100, but that includes shipping. See, I think $150. I think a guy would pay one fix this is a completely unnecessary item. Well that’s the fun of it I think though you keep it $99.99 really $99.99 yeah what if it was like in the shape of an Uzi or an AR I mean for an AR theme. It looks pretty cool looks like James Bond would like you know go and take

over. But I mean if they like an AR version I mean would you spend up to $150,000 on that? You might have different, you could have a rifle, you could have a little 22 version, little bitty flame, if you’re a cigar lighter you know, you want to light your cigar. The grill blazer, the grill gun could be you know, you can have the I’m serious or you can have a product that’s always fun you give the gift and it’s the grill grill blazer line of landmines yeah that’s also fun so they just randomly starts I buried that in

your yard and at some point it will emit flames. And for $100 I’ll tell you where it is, if not, good luck. I don’t need you on my marketing team. Oh, you do, you do, my friend. That’s so good. Great tagline, it can grill charcoal in 60 seconds and squirrels in 30.

All I gotta do is have landmines in the 30. Take back control of your yard for $100. Grill a squirrel or charcoal in 60 seconds. Yes, I do think it has legs. And like I said, it’s a fun gift because it works. It’s clean. It looks it works it’s clean it looks good it’s well built I’ve already I fired the I fired the trigger myself and

and I think like I said before it kind of gets into that you know like those catalogs you flip through on the airplane oh yeah yeah finger hook catalog yeah give myself a recliner with a back scratcher. Oh, yeah. And get myself a grill blazer. And get me a grill gun. And get myself a whole collection

of Chinese finger locks. And then I’m set. That’s all I need. That’s all I need. For the man. For the guy who has everything. Now you have your grill gun. The grill gun.

Yeah. He has everything. Now you have your grill gun. The grill gun. You can grill a squirrel or charcoal in under 60 seconds. Guaranteed. Endorsed by Batman. That’s right. Okay, Bob, I appreciate you. And check Norris.

Bob, it’s grillblazer.com. Our listeners out there, I know they’re going to go check it out. Grillblazer.com. Check it out. Z, you could be one of the first 1,400 people in America to buy this beautiful item. You’d be a real man. The drill gun endorsed by Chuck Norris. I think that’s the tagline.

If, by the way, if Chuck did endorse this, wouldn’t it be over for him if you got a celebrity endorsement from Chuck Norris? Oh, yeah. That’s one of the moves. That’s a move. That’s a move. That’d be a great move. Oh Bob, I appreciate you so much and Zee and I are going to go pontificate about the NFL upcoming draft. We’re going to be talking about all things NBA. We got a lot to cover here Zee. So thank you so much Bob. Have a great day.

Jason, have you sincerely ever had an idea to invent something? Yeah, but they’ve always been bad. They don’t really service a need. So it’s just more of something that you’ve had an idea, thought about it for maybe half a day, then you move on? Yeah. Okay. Well if you’re out there and you sincerely have an idea or an invention that you want

to refine and you want to get launched and turned into something that could make money, that could become a business, I would highly recommend that you start by thinking of problems that real people have and look for a better way to solve that problem or a way to solve the problem that people really have. That’s why I think that the grill gun will do well because men like to grill and they sincerely want to use charcoal because it

typically tastes better. But now you can use the grill gun to light your charcoal grill in just 60 seconds. Oh, and I’ve used it and it saved me so much time. I don’t have to taste lighter fluid. It’s awesome.

And it’s a lot of fun. Oh, it’s so much fun. It’s like a gun-shaped torch. It combines grilling, you’ve got the fire, you’ve got the gun to hold. It’s a fantastic gift. I encourage you to check out the website today.

Again, in case you missed it earlier, it’s called grillblazer.com. Grillblazer.com. And if you’re interested in learning how to become the best inventor you can possibly be, I would recommend that everybody goes out and purchases a copy of the book called Secrets from an Inventor’s Notebook. Secrets from an Inventor’s Notebook by Maurice Kanbar, the creator of Sky Vodka and a guy

that is the holder of an incredible number of patents. The modern needle protector, you know, that’s Maurice Kanbar’s invention. The Sky Vodka, that’s his invention. You have the modern traffic lights. A lot of people don’t realize this, but the modern traffic lights, a lot of them are using Maurice Kanbar’s patented invention

that makes a strobe light that strobes so fast that the average person doesn’t see it strobing, but it dramatically reduces the amount of electricity being used because it’s not on the whole time it’s strobing. Interesting. This guy’s got a ton of inventions and he wrote how he did it, how to do it, how to invent things, the process. It’s not a random thing he’s doing here. It’s a proven process he’s done time and time again. And you can get that book today. It’s called Secrets from an Inventor’s Notebook by Maurice Kanbar, the creator of Sky Vodka.

It’s an incredible book. Everybody out there should own it if you’re looking to become an inventor. And we like to end each and every show with a boom. And so now without any further ado, three, two, one, boom. 4,000% from February to February. Now I can better that. Okay, Clay, I don’t think you know this. I don’t think you know this. I don’t think you know this. I’m pinching myself and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February. In the last two

and a half days. So, and the phone’s blowing up. Everything’s just blowing up. You’re right, it is like a rocket ship. So, we’re pinching ourselves, actually. I learned at the Academy, King’s Point in New York, acta non verba.

Watch what a person does, not what they say. you’re sort of like the filter. I mean, you talk to people every day and certain people are not a good fit. We call these people happy hopers and certain people are a good fit. We call these people diligent doers. What’s the difference?

A diligent doer has an actual product or service that makes sense. They have a prototype or an actual product or service. They have an actual viable plan where they can sell a real product or service to real people. And a happy hoper is somebody that doesn’t have a real product or service. And a while back, these wonderful people, they reached out to us

and we scheduled a 13-point assessment. And I knew that they would be successful for two reasons. One, they are diligent doers. And the second is they had an actual product that they could sell to real people on the real planet Earth.

And they gave a sample to my wife. They gave a sample of their product to my wife. And my wife, Devin, who doesn’t coach clients, doesn’t mentor clients, doesn’t, you know, she stays out of that. She works on the accounting side.

She tells me, this stuff is incredible. This is incredible stuff. And so at that point I recognized, uh-oh, we’re gonna have a business that’s gonna blow up. And so I wanted to get them on the show while the business is actually taken off.

Like they’re actually currently joining us from a figurative rocket ship. Their business is taken off next level. I’m excited to have them on. This is the founders of Give a Derm. Ladies, welcome onto the Thrive Time Show. How are you? It’s such an honor. Thank you so much for having us on. We’re having so much fun right now. It’s unbelievable. So first off, for people out there that don’t know who you two are, I’m gonna let you two introduce yourselves and introduce your products so people can

google you and verify you’re not a hologram. Absolutely. So we are a toxin-free skincare company and we’re really trying to bring the words luxury and zero toxicity together. And it’s just, it’s just been a wild ride. Honestly, my mom had a crazy health scare. I’m Debra and I’m sorry, I’m Julianna. I’m a co-founder and I’m her daughter. And so it’s just, you know what? It’s just been a wild ride. And honestly, we were pretty, we knew we had something.

We knew we had something that was incredible. And, but then, honestly, we were pretty stagnant. We didn’t really know what direction to go. And then all of a sudden, on one of our super late nights, my mom, my mom looked at me and she goes, you know, we’ve heard a lot about clay and I think we’re supposed to

maybe get that assessment. And I was like, within like five seconds, I launched that form over to you guys. Yeah, it was a holy moment actually because I’m a major introvert and she’s like, I never thought for a minute you’d do that. But I honestly felt like the Lord said, do this. So we did, we did.

And I think we shared yesterday, not yesterday, at the conference last weekend, that February, in February, this February, from last February, we were up 4,000% in our business. Can you repeat that? How much have you grown as a person? 4,000% from February to February. Now I can better that.

Okay, Clay, I don’t think you know this. I don’t think you know this. I’m pinching myself and if I cry, forgive me. In the last two and a half days, we have bettered our entire month of February and the last two and a half days. So and the phone’s blowing up everything’s just blowing up blowing

you’re right it is like a rocket ship so we’re pinching ourselves. Well and I mean this sincerely and I wanted to get Devin on the show because she talks to so many wonderful people that go to thrivetimeshow.com. And the challenge we have is that we’re sort of like an incubator and I can only work with 160 clients, you know? So it’s like a football team and you only have 52 roster spots.

We only have 160. And the reason why is, you know, Devin with your clients, you meet with your clients once a week, but a client, you might talk to them three times during the week, because we’re doing the photography, the videography, the web, the search engine, coaching them, guiding them, mentoring them, and I really wanted to drill down into the successes

that your business has experienced as a result of you two diligent doers putting in the work there. So first is you guys are doing the Dream 100. Now the Dream 100 is a system that I don’t know why, I don’t know why, and Debra, I’m gonna ask you the question.

So I don’t know why, and I’m not why, and Debra, I’m gonna ask you the question. So, and I don’t know why, and I’m not attacking you, this is not a passive aggressive attack. I don’t know why people are reluctant to do it. I don’t know. So, you know, in my life, anytime I wanna get, for example, Tim Tebow to speak

at our upcoming business conference, I’m gonna pick up the phone and I’m going to call. And then if I get rejected, which I often do, I will then email. And if I get rejected via email, I will then text. And if I get rejected and Devin, you have worked here for about a year. Almost two, two years. And on the agenda, did I not put on the agenda book Tim Tebow for June

conference that I put it on there for like, it seemed like maybe six consecutive months? Yes, you did have it on there. And I’ve been chasing that reality, turning that into real, to have Tim Tebow speak at our events for 10 consecutive years. So from the age of 33 to the age of 43, I’ve had the same action item on my to-do list.

And the reason why is because my literary agent, Esther Federkevich, she represents Tim Tebow and myself, and a lot of people in our orbits kept saying, Tim should speak at your conferences. And so you have to reach out to people you don’t know because this just in, people don’t wake up with a burning desire to pay you and the product as good as it is,

it’s not gonna sell itself. So even though my wife is saying, Givaderm is hot sauce, it is the best skincare product I’ve ever seen. Everybody should buy this. That doesn’t mean people are gonna buy it

unless they know about you. So I wanna ask you that specifically, Deborah, the Dream 100, making a list of 100 people that you do not know and reaching out to them to offer them free samples. What was the challenging part about doing that? We had to identify our audience first because you have to, your dream 100 can go everywhere, but you have to specifically identify your audience.

And then it is work because you’re kind of intimidated and you’re like, is this real? Is this really gonna work? And so you just have to press into that and keep pressing into that. And you just do what you’re told to do.

I know that sounds basic, but that’s why we have hired you to tell us what to do. And so that’s, we just had to keep at it and keep at it. Now, Devin, you work with very reasonable clients. None of our clients are unreasonable, of course not. What is the hard part that people have

when you tell them to do the Dream 100? Because these two are doing it. This is something that Juliana and Debra, they’re doing it. What is the issue? As I’m trying to help somebody out there that’s stuck. Dealing with rejection.

There it is. Now, I used to stutter as a kid. I used to stutter as a kid. So let me just walk you through how that works. If you can’t speak well and you get mocked at a young age, at a certain point, you just quit caring what people think. So you know, that’s a certain point, you just quit caring what people think.

So you know, you see this Devin in our office, we’d have a lot of employees. There’s gossip, there’s rumors, there’s jackassery, whatever, you know, yesterday I was dealing with a situation, so I just called a person involved, ask them directly, call both people, wrap it up.

I don’t know if that upsets people, I don’t know, but I don’t think about it. I just want to solve the problem. And I think we’ve solved the problem, you know, but if you’re avoiding conflict or rejection, you’re just not going to have success. So pro tip number one is you could stutter a lot and then get to a point where you no longer care. That’s option number one. Option number two is you just become numb. You just get to a point where you say Matthew 5, 10 through 11 blessed are ye who are persecuted for righteousness sake for ye shall inherit the kingdom of heaven so you just say I’m not I don’t worry about people think or you just run around like you’re dumb I don’t know if you go dumb or numb Juliana I want to ask you what’s your approach do you try

to go dumb do you try to go numb do you try to pray your way through it how do you all of the above I say all of the above, it just depends upon how it hits me. Dumb, numb, and pray through it. All of those are true. Absolutely.

Absolutely. Just so we’re clear about what I mean by this. This is some strategic stuff here. Being dumb, it is a move that I use often. So, you know, yesterday I was, and I’ll be very vague. Yesterday I was looking at buying a potential property for a thing I’m working on.

And, you know, I just began breaking all the boundaries. I don’t mind knocking on a door and talking to somebody. I don’t mind calling a property that’s not for sale and asking will you sell it. I don’t mind talking to the neighbor and saying what do you know about this property. I don’t mind and I just sort of go in like I’m dumb you know like hey everybody is this property for sale. I mean that’s just sort of the mindset and certain people go I can’t believe you

just did that but okay okay, that works. Or you can get numb, but you gotta do it. Okay, so you made the dream 100 of these influencers, people that have access to your ideal and likely buyers. You’ve given them samples, that’s working. Second is you have to optimize the pricing.

Now the pricing is a thing, Devin, and I’m sure you’ve never dealt with this. Your clients haven’t either. I’m sure the Give a Nerd folks haven’t either. But I find a lot of people are afraid to charge what something’s worth.

Yeah. So let me start with an example of that doesn’t relate to anybody I’ve ever met before. And this would be the entrepreneur that has a great product, but is afraid to charge what they should charge because they don’t want to offend, they don’t want to overcharge, they don’t want to take

advantage of, and so they actually create an unprofitable business. So the more they sell, the more they create a daily hell. What am I saying? The more they sell, the more they create a daily hell. What am I saying? The more they sell, the more they create this perpetual hell because they actually are selling something at a loss or they’re barely breaking even. I talked to, just the other day, I was talking to a home remodeler who was telling me that

the busier he gets, the more money he loses. He was at our conference. And I go, how does that work? And he’s like, well, I don’t want to gouge people. And I said, so what? And so this guy, he’s not a client,

but he came to our conference and he was telling me that his business, he listens to our show and he’s been implementing the things he can without being a client. And he said, but the problem is the more business I get, the more I lose money. And I go, how is that possible?

And he was actually charging people what it costs him to provide the service or he’s doing at a loss. And I, I just, I couldn’t understand it. I want to ask you to now going back to Debra here on the pricing thing. Um, has that been something that we’ve worked through together or maybe what’s your, how have we kind of coached you

or worked with you on the pricing? Yeah, well, Andrew, our coach has worked with us because I am one of those people that as a consumer, I’ve watched the budget. And so at the same time, our products have incredible ingredients

and they are all natural. So we have to cover our expenses. And so you guys have worked with us to watch our margins, to be able to know what our margins are and know what we have to price or we’re not going to be able to make this company available. We won’t make it.

And so you guys have been incredible, an incredible asset helping us do that. I want to ask your thoughts here, Juliana. Talk to me about that, the pricing thing. Have we helped you through the pricing or what would be your comments on that? 100%, actually.

It is interesting because when you set your prices where they need to be, that it actually attracts the customers that you want. And although it’s been hard to consider pricing and hard to consider what we, what we need to make, what like, as far as just covering the costs and then what we need to make on top of that to just

continue to be sustainable. You know, it, it is incredible because it’s been, um, I feel like, like I said, it’s just, it’s, it’s attracting your ideal and likely buyer. So it’s beautiful. How has coaching, I will get into more details, but how has coaching, Juliana, how has that impacted your business? If you had to describe it to somebody, you’re sitting next to someone at a conference and they’re like, okay, so you’ve worked with, you know, like Clark’s coaching system or with, you know, you’ve worked with Devin or you’ve worked with Andrew, you’ve, because you’ve probably interacted with our whole team at this point. I mean, you’ve probably talked to Devin on

the phone. You’ve probably been to a conference. You’ve probably interacted with our whole team at this point and someone says to you how has it impacted your life what would you say? I would say it’s the equivalent I’ve never seen the show but you know I’ve heard of the show Naked and Afraid where you’re dumped in the middle of God only knows where and it’s like you know what I have this great idea I want to be dumped in the middle of God only knows where and I have a product that will help people but I don’t know how to actually make a way and it’s literally like hiring a guide that is experienced that knows what they’re doing and that can really

Just absolutely even when we literally there have been times and I’m like, I don’t even know where we are I feel like I’m totally like.” Even in the initial coaching process. And it was like, okay, but great news, we’ve got our coach call tomorrow. It’s gonna be great. And so, it’s just this incredible feeling

of knowing that somebody has our back, and knowing that they know what to do. And then also, knowing that, and honestly, I would be a little bit disappointed if I hired a business coach that wasn’t a multi-millionaire and so you know I’m just super grateful that you’re successful and so we wanted to

go you know what you must know if he thinks know, what’s interesting about what we do is, you know, last night, I’ll be very vague because I don’t know when the show’s coming out. I don’t want to date the show that way. But, you know, last night my wife and I were talking about some things and she said to me, she goes,

I’m so glad that I’m aware of how to achieve success because when our daughter asks, it’s great to be able to tell her the answers. You know, and she was just, you know, she was kind of reflecting because our daughter’s, you know, 20 years old

and she’s asking questions about buying her first property. And my wife is like, well, you wanna, you know, buy low, obviously, buy low, but you wanna think about, and my wife started talking to her about generating revenue streams. Like you wanna have a property where you could

maybe rent out an extra room to someone you can trust, or maybe you can rent it out in the future, or maybe you buy it low, you add value to it. And my wife was really getting into like a home flipping seminar. Wow.

But it was a thing where we’ve just done it so much that we forgot that that is a question that a 19 year old has or a 20 year old has. The people in everybody’s house before we did. And my wife was putting on this like home flipping seminar of what makes a home more valuable, you know, the moves you can do that are inexpensive but add a lot of life to the property. And again,

if you’ve never flipped a house before, it can be overwhelming. But in our case, we’ve done so much. The other day, someone was asking us, I think my wife and I’ve lived in 15 separate houses. It could be 16 because we just were buying, renovating, moving, and we’re just doing it. And so it’s kind of become normal. Growing a business is kind of normal. So if you’re out there watching today and you feel overwhelmed, you feel stuck, these are two great examples of people that are real people we’ve actually worked with, we are working with,

they are currently in the figurative rocketeership. The figurative rocketeership, they are currently in the figurative rocket ship. The figurative rocket ship, they’re blasting off, sales are happening nonstop. I appreciate them taking some time to talk to us about this. The next is we got to track. We have to track. And people always tell me, I’m so busy, I don’t have time to track. Now, Devin, your clients have never told you that.

No. But can you walk me through why other people who don’t listen to our show and are not your clients, why people might not track? They’re scared to look at the numbers. There’s a thing there. The other thing I would say is people like to always delegate to their spouse, what, to their partner.

So the alpha, if it’s a female-owned business and the woman is the founder, she will usually delegate the finances to the person that joined. Like, so the founder usually likes to delegate the finances to somebody else.

That’s usually what happens. Or if it’s a male, he’ll delegate it to his wife. Or if it’s the wife who started it, she’ll delegate it to her husband or if it’s a sister, she’ll delegate it to her brother. It seems like in the family-owned business, the founder always delegates the tracking to somebody else. I just see that as a pattern. And it seems like if they’re not related, it just seems like they’ll delegate it to whoever they

just hired. So imagine you go to work for someone, you’re 25 years old, you just got hired by a 40 year old. And they go, Hey, by the way, you’re in charge of tracking. And I see that. And then the person who’s in charge of tracking, you know, they may be not, they might not be diligent. They might be, they might be disorganized. They might be organized.

I don’t know. But what happens is then they, they, they sort of now have removed themselves from direct responsibility. I wanted to ask you, Deborah, on the tracking. How do you two track? Because it is really depressing when you’re tracking 100% of zero sales this week. I mean, that could be depressing and it could seem like a waste of time, but now as you’re actually selling, it becomes increasingly important. So start with you there, Deborah. The tracking thing,

how do you guys handle that? Well, we have our tracking sheet that Andrew helped us put together. And you’re right, it’s absolutely mandatory. And because we have a product that has to be manufactured, you have to know how much every item costs down to the packing tape, the fragile stickers, and all this kind of stuff. So it’s imperative that you know what’s happening. And that’s what, like I said, Andrew’s helped. We do that together. We kind of stay in it. I tend

to lean into the manufacturing part of it where I needed to know exactly how much that shipper cost, exactly how much, you know, that void fill to know exactly how much that shipper cost exactly how much you know that void fill cost exactly how much the decoration on our bottles all that has to have you have to know it otherwise you’ll wake up one day and and you’re consumed you’re done. Give me thoughts on that because again you two are working as a business owner you’re doing the marketing the sales the hiring the hiring, the firing, they’re shipping things.

How would you describe your tracking process? You know what, before we, I mean, we had an approximate idea before we started working with you, but then getting the specifics has been incredible. And it’s not hard. It’s just anything that goes out, you track. And then anything that comes in, you track.

And it’s, but it does take effort. You have to put a little bit of effort into it. And so I would just say it’s invaluable. It’s one of those things that if you don’t understand potentially where there’s a leak in the boat, if you know, then you just have to, because you have to do these, it’s basically constant weekly inspections of the boat, if you will.

You know, and so it’s really good. It is. And again, this is so big, constant inspections. I think that a lot of people struggle with boredom, but the great clients I’ve had, they bore down. So you have to do the same thing every day.

Devon, have you ever worked at a restaurant? I haven’t. You haven’t? No. Oh, man. You probably never will then.

But have you two ever worked at a restaurant? Julianne, have you ever worked at a restaurant? No, no. Ever have you? Well, let me walk you through. Let me just walk you through my experience at Applebee’s. I’ll walk you through Applebee’s.

I worked at Applebee’s and our job is every single day you have, when I worked there 20 something years ago, you have to have out the fresh salad. So you open up that walk-in freezer and a guy from Cisco or whoever delivers the salad, he’s going to deliver the fresh salad and you have to throw away the bad salad every single day. You know, you bring in the fresh meat, you throw out the bad meat every single day. Then you prepare your, they call it the house salad prep. So you basically make the house salads

and you put them in this room. And so when somebody orders it, they’re ready to go, you know, and you just, you have, there’s like a process. Every day you clean the bathrooms, every single day you wipe off all the tables, every single day you dust every single window,

every single day you wipe off the glass and it’s a checklist every day. And I found that the top waiters of which I was not one, I had a good attitude but I wasn’t nearly as skilled as other people who had been doing it a long time, they would come in to work right away and they would wipe down the windows, mop the floor, get everything ready to go.

And they were ready to go before the first customer walked in. But I found that the bad ones would always say things like, all we ever do is do the same thing every day. And then my boss, Ian, would go, yeah, because it’s a restaurant

and all we ever do is serve food to great people. That’s what we do. So, but I think certain people get bored with that monotonous stuff and you guys do a really good job of nailing that. The next is the website creation. We, and the website, it’s not a, and it’s not a one and done. It is a process of continual improvement. There’s endless iterations. We’re always updating. I’m never happy with the website. I’m happy today. But if I look at it too long, I go, I kind of want to tweak that. We always want to make a small

little enhancement. We always want to add a new testimonial. We always want to add a new endorsement. As I look at it right now, just my pro tip, and I’ll tell Andrew, but maybe you can tell him that I told you this before you talk to Andrew. Any of the bigger names that are starting to endorse you, we get the as seen on, like endorsed by. So when you click on testimonials, it’s like endorsed by, and you start to get more and

more big names. So I look at one of my clients called Mom’s on a Mission. What a great job she does. And as she’s booking bigger and bigger guests, we keep adding the as seen on. Now you don’t want it to get in the way of the product,

but you gotta make sure we get, cause you’re starting to have some big time names that endorse your product. Could you share with the listeners, what’s it been like having a consultant that also does the web development because we do the photography, the video, the web, the search engine, all of that is all one-stop shop.

What’s that been like there, Debra, having just a one-stop shop for everything? It’s… there are really no words because whenever you’re trying to start a business you’re so overwhelmed. You’re watching everything. You know this is new territory for you. So you’re having to learn everything the best you can. So to have someone come in that is an expert in this field and can say this is what you need to do. This is what you need to do. This is what you need to do. This is what you need to do. And this is what you need to do.

It’s like done. I mean, the, the PR also the pricing, as I’ve heard, but thank God we didn’t go there, but to have someone develop your website is astoundingly outrageous. So to be able to have that incorporated in the coaching has been such a blessing. It’s just, there are really few words.

Without a website, we’re sunk. Devin, I wanna tell you a story that’s gonna depress you, okay? Okay. How old are you right now? 23.

Okay, so when you, okay? Okay. How old are you right now? How old are you? 23. Okay, so when you were not born yet, not yet born, seriously, when you were not born yet, I started this, your mom and dad are probably on a date. I started this company called DJ Connection, right? And I thought, well, I’m gonna do is I’m gonna work at Applebee’s, Target and DirecTV, that’s a true story.

So 1998, 1997, I’m growing this business, 1999, I’m growing it and I got this website. I needed a website, needed to have a website. So I went to a web guy, I won’t mention the guy’s name, although I want to, well, I know I will mention it. I will mention the website because it’s not a bad thing. It’s just a fact.

So I hired a company called Creative State to build my website for me. It’s called Creative State. And Brent Lawless was in Tulsa, Oklahoma. This is his company, Creative State. Web developer.

There he is. Boom. And I paid him to build my website for me. And it was at that time, I look back and I go, wow. But we’re talking about thousands of dollars was spent to build said website and thousands and thousands.

And so I was paying unbelievable amounts of money. You know, we’re talking thousands and thousands and thousands of dollars to build a website. And then every time I wanted to make a change, there were certain costs to it. Now he’s gone on to build, you know,

website products and promotion for Taylor Swift. He’s done stuff for Garth Brooks and he’s really a kind of a household name boutique in the web space. He’s done a great job. But my thought was, if I’m gonna build a website, I wanna have the guy who built Garth Brooks’ website.

Cause at that time Garth Brooks was like the number one music star in the world. I’m gonna hire that guy. And I’m glad I did. But if I were to tell you that it was $1,700 a month, cause we charge our clients $1,700 a month.

It’s a flat rate, one seven zero zero per month. And that includes the coaching and the mentorship, the conferences, everything, all the introductions, all the PR, all the marketing, the video, the photography, the web, the accounting. But this guy, he didn’t apologize for the price. You can imagine because the guy’s built the website for Taylor Swift and Garth Brooks. You can imagine. So it’s more like, well, you know, $15,000.

We’ll get a conversation started. And I’m going, yeah, I just remember him saying to me, I remember people telling me, well, you need to get a video on your website. I thought I do need to get a video on my website. So all I’ll do is I’ll get a video on my website and I go, so do you guys do the video? He’s no, no, no, we don’t do video. I have a guy I recommend.

And the video guy says, true story for $8,000, I could make you a promotional video, 8,000. I’m going 8,000. I’m going 8,000. Okay and then the website’s 15. I’m up to 23. I work at Applebee’s, Target, and DirecTV. I’m making like 8.25 an hour plus tips sometimes at Applebee’s. You don’t get tips at Target. So I’m working and then I go okay and then I need to hire a PR person to help me do my PR to get in front of the media to get you, and the PR people are like, well, it’s a retainer.

Um, and it’ll be, you know, 5,000 a month for one year. So I’m so I’m out 60 grand for that. I got the website. So then I started thinking. I need to sell something because I I’m going to need to sell something soon. So my yellow page ad was $2,500 a month for my yellow page ad on top of the other things. So I remember it was the craziest thing ever because I’m working

at Applebee’s. Could you imagine Devin right now at your age? Could you imagine you talk to your mom and dad and your mom and dad says, how are you? And you say I’m doing great. They said what even up to you said I agreed to pay $2,500 a month for the next year on an ad that hasn’t been proven to work And by the way, I’m paying a PR company $4,000 a month and by the way, Bruce clay.com. That’s the search engine company that is probably the highest rated most. He writes the search engine for dummies book.

And you’re gonna pay about $8,000 a month for a 12 month contract. So you’re, you know, 96,000 to teach to have him. Could you imagine explaining that to your mom or your dad? How would that go over? They would just, they would be, they think I’m stupid or something.

If you guys were building, give a Durham today and imagine you hopped on your coaching call with Andrew and Andrew says, what you need to do is you need to go out there and pay $2,500 a month for your advertising, pay four grand a month for PR, 18,000, extra 15,000 for the website. But every time you make a change, it’s like $1,000. And then you also, what would happen there, Juliana,

if that was the recommendations he was gonna give you? What is it, fight, fight, or freeze, or whatever? I don’t know. I think I would just be like, bye, like, good luck with everything. I can’t do it. Like, it’s just not sustainable. This is what I did.

I took a photo with the yellow page guy. I said, I’m going to pay you 2,500 bucks. I’m a month. I need a photo. Syria is Jeremy McCaskill. Did a photo with my yellow page guy and that’s the kind of stuff I would do just to kind of capture but I always thought to

myself at some point I’m gonna build a When people started asking me to help them grow their company I thought you know what I’m gonna make it I’m gonna provide the entire coaching system for less money than it would cost to hire an hourly employee. And so now final thing I want to ask you guys is we help you with the systems, creating the systems, the optimization, turnkey, the entire workflow, marketing, sales, branding, PR, accounting,

all of it coming together as one unified song. All the different instruments put together. They make a beautiful orchestra. It all comes together. I wanna ask you this, Deborah, what’s that worth to you? I know you pay $1,700 a month.

I know that I make a 20% profit on every client. So we make, just to be very clear, $340 a month per client. What’s that been worth to you? Wait, sincerely, everything. I don’t want to use cliche words, but I can’t find words that could adequately describe

how you have literally changed our lives. It made it affordable. It made it affordable. Yes, yes, yes, yes. I’m not saying that, you know, I was $1,700 a month. And but then when you saw everything that is included, it’s like, oh my gosh, it’s only $1,700 a month. But it has changed our life. Our company, I can say hand on heart, our company would not be

where it is without you guys. Hand on heart. There’s absolutely no way. You’ve brought us the experience, the connections, the consistency, the kick in the pants when we needed it. We didn’t need it hardly at all, Andrew. And so we’re just there. There’s since sincerely, it’s very hard to express how amazed we are. And we do feel like God was on this from the beginning. And we just, we thank him for introducing us to you guys and then you guys have just we’ve literally hitched our wagon to your horses and that’s what it’s been

like that’s we talk about that a lot and we’re pinching ourselves I mean how often can someone say in two and a half days, we bettered a month’s worth of sales, which was 4,000% higher than the year before. I mean, and the phone’s blowing up. I mean, it is. Now, obviously, you’re obviously,

Deborah is paying us, Devin to say that. So we’ll go to a more reasonable person. Uh, Juliana, what, what, how would you describe it? Cause there’s somebody out there right now who believes that they don’t qualify for success. That’s what I hear all the time. And I grew up poor and I’ll never forget what it was like to be poor.

And so I never want anybody to think they don’t qualify. We have scholarship options to make it work for people. But what would you say to somebody who’s on the outside of the website right now, listening to this show and they’re like, I don’t know if it’ll work for me. What would you say? Don’t be afraid and don’t be afraid to admit where you are now. Because honestly, it was really,

when we did our assessment with you, Clay, we were like, well, we’re doing this much a month, and that’s embarrassing, and we’re doing this one, you know. And- And we didn’t think we would qualify. I mean, we did it.

And I think to really understand your heart for people, and your heart for excellence for people. And like Mom said, you know, I think I’ve told you this before, but there’s, it was absolutely uncanny to the point that at one point we had just like a connection, an additional connection with you and that morning and then that afternoon, one of our biggest influencers mentioned us in her broadcast.

And so, literally, you carry so much momentum. So I would say to anybody out there that’s considering doing this, to give it a shot, to just go for it. And honestly, just look at your budget and take out the things

that are unnecessary so that you can afford to do this business coaching because what you’re getting is absolutely outrageous and for whatever it’s worth I was even able to text Andrew multiple times, where I panicked

going, ah, the website’s down, or the website’s blah blah blah. And he’s like we’re on it, we’re good, we got panicked, going, ah, the website’s down, or the website’s blah, blah, blah. And he’s like, we’re on it, we’re good, we got it, we got it done, handled it. And it was just like, oh my gosh, just to feel like we could trust fall with you guys

when it is not my, none of this is my skillset. None of it, it’s all uncomfortable. And to know that you have a well-oiled machine that we can go, Oh, can we just come, you know, come into that and just go, yes, I’ll take your systems. It’s just, it’s incredible. It’s been absolutely outrageous. And we look back and we laugh, but. You know, right now we’re, we are in a rocket ship. So we’re just going, Oh gosh, we’re going to have to, it’s such a beautiful way.

It’s like, I think we’re going to have to hire more people. And I think we’re going to actually have to work, like literally have crews work around the clock for fulfillment. And you know, then we’re going to do this and we’re going to do that. And then we may have to go there, we may have to get more, you know, more storage units, we may have to do whatever. And it’s just, we’re to that fun part, but it’s also managing growth. But what I, what I love is that we can still even ask you, Hey, where we are right now,

is it wise to do this or should we stay here? You know? And it’s, it’s, it’s incredible. It’s been wonderful. My favorite part, and then I’ll let you guys go. I love it when it’s overwhelming, you’re out of office space, and everybody’s selling something.

That to me is the most exciting part where people begin to share a desk, they share a chair. It gets socially awkward because your desk, you recognize that a box of product has become your desk. You recognize that you’re taking notes on boxes and that’s exciting stuff. That’s where you can’t find your wallet

because everything’s being shipped in and out. That’s an exciting place to be. So I encourage everybody, check out the Give a Derm product today for anybody out there. And don’t not do it because I’m endorsing it.

Check it out, giveaderm.com. Go there, giveaderm.com. Check it out there. Uh, and then the final question is how do we accurately pronounce your last name? Cause you spell your last name. It’s G R I M N E S. So someone’s going grimness, brims, grimes. You got it the first time. If you ask, you will pronounce it correctly. Yeah. So think of it, my dad would say, think of it as, like, don’t say this, dad.

He’s like, think of it as like the grimness of the situation. I’m like, dad, that’s not good. Don’t say that. No, no, no. Don’t, it’s good. No, no, ah!

Like, anyway. Thank you, team grimness. Have a great day. You guys are doing a great job. Thank you. Thank you. It’s been an honor. We’ll talk to you soon. You can either learn experience and bashing your head against the wall. Or you can talk to the guy that’s already got the jackhammer on the other side of the wall. And in my experience, it’s every dollar spent on coaching has returned to me like a hundred

thousand, ten thousand times. And it’s not just that, I got there so much faster. So people come in and they’re calling in, they’re already pre-sold. They’re saying, oh, like I’ve watched all your videos, blah, blah, blah. And it’s like, it’s just a matter of picking out which funky they want, as opposed to prior to that, it might be more like, I’m skeptical, but you know, there’s, we’ve broken through that whole wall of skepticism because there’s just so many people now

singing our praises that aren’t us. And it makes the sales job easier, makes the marketing easier, makes everything just, just, just so much more effective when we’ve got just, you know, it’s not just you got one testimonial, it’s you got, oh, I’m a feminist basket weaving artisan, do you have a bunkee that works for me? And I go, well, here’s a video of a feminist basket weaving artisan raving about the bunkie, just they can relate to that on that level.

My saying is, if it’s important to you, hire a coach. And I think that’s one of the reasons people are not successful is they, you know, they eat a cheeseburger instead of hiring a coach, you know what I mean? And so my coach pushes me, they’re younger than me,

they push harder, they’re trained. And as my rich dad always said, amateurs don’t have a coach, but professionals always have coaches. So I’ve always had coaches for whatever was important. My rich dad was one of those persons.

I wanted to learn how to play Monopoly in real life. So he was my coach. What made you decide that you wanted maybe a mentor or an ongoing business coach to help you grow BunkyLife.com? So for me, it was just that I ultimately wanted to grow. So my thoughts are, I mean, how much are you going to pay? It’s either going to be the cost of trying to figure out your own trial and

error, or are you going to pay someone else who’s been there and done that? And then rather just pay the bid there, done that price as opposed to the trial and error price, which is a lot more expensive. Last year was our best year ever. So last year was the first year of coaching and it was our best year ever. And then this year looks as if it’s going to be about 10% better on the top line and also at the same time, 10% better on the lower end. At the same time, I would say I’m putting in probably about the same or even a little less work

and my wife is definitely putting in less work. So we’ve had more free time and more disposable income. I would say, what have you got to lose? If you go and do the free consultation, it’s not helpful. You’ve lost nothing. Just absolutely do it. It was a turning point for our business as every single one of our coaching decisions have been. And it’s a free 13-point assessment with Clay Clay.

Boom! Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs On Fire, brought to you by the HubSpot Podcast Network, the audio destination for business professionals with great shows like inclusion and marketing. Today we’ll be breaking down how to double your profits without doubling your work hours. To drop these value bombs, I am brought to Clay Clark in the EO Fire Studios.

Clay is a father of five kids, a former US SBA Entrepreneur of the Year, the founder of several multimillion dollar companies and the host of the Thrive Time Show podcast. Today, we will be talking about how to generate more leads. We’ll talk about the power of implementing scalable turnkey sales systems and consistency, why it’s important and how to get it, and oh, so much more. And a big thank you for sponsoring today’s episode goes to Clay and our sponsors. Success Story, hosted by Scott D. Clary big thank you to sponsoring today’s episode goes to Clay and our sponsors.

Success Story hosted by Scott D. Clary is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Success Story features Q&A sessions with successful business leaders, keynote presentations, and conversations on sales, marketing, business, startups, and entrepreneurship. A recent episode discussing the billion dollar health secret with the founder and CEO of Whoop is a must listen. Listen to success story wherever you get your podcasts. Fire Nation, you have a book inside you and it’s time to share your message with

the world. That’s why I created Author 100, a 100-day program where I will personally guide you one-on-one to create, write, publish, and market your book. If you want daily guidance and mentorship from me, JLD, then head over to author100.com to sign up for a free call with me to chat about the details. All right, Fire Nation, I know that you are fired up today to talk about doubling your

profits without doubling your working hours. And we’ll be learning the systems, BunkeyLife.com, used to scale and thrive. But I want to start with the man, the myth, the legend, Clay Clark, because he’s going to share as entrepreneurs how we must exponentially generate more leads to succeed. Clay, why is this the case?

Well, I’ll tell you this, John Lydumas, and to the Fire Nation, you know, when you look at a brand like BunkyLife.com, today’s featured guest and case study, he has an incredible product. So before meeting me, his product at BunkyLife.com, it is a great product. And I’m asking you rhetorically, folks, do you have a great product?

I mean, this guy has a great product. It’s like a bolt-on bedroom or a custom cabin, but without leads you cannot succeed. So if you’re listening to today’s show like so many great entrepreneurs and you have a great product or a great service and you woke up today discovering that very few of your ideal and likely buyers or your potential customers are waking up with a burning desire to pay you by default aka you need more leads today’s show is the show you need to listen to

in fire nation that’s why we’re gonna be diving into a little deeper behind the life in the business of a Bunky Life. And I want to bring you in David because I really want to know a little bit more about you, what you have going on, your path to Clay and what’s really working for you right now. So start there. I found Clay initially from his podcast ironically. So I was basically a struggling business owner

at the time. We were in Canada. We were trying to grow into the USA. How are we going to do this? We don’t have enough leads coming from outside of our little doorstep here. And I discovered his… Maybe it was through your podcast. I’m not sure. But I discovered Clay’s podcast. We’re just going to say it was through entrepreneurs on fire for the record. So keep going.

It may have been. So, so essentially I had a problem exactly like Clay said. I didn’t have enough leads to generate enough sales. And so discovered Clay’s whole thing. I mean, I realized I needed coaching. I needed advice. I had been there myself and how was I expected to do it unless I had someone else that had been there. So Clay offers this thing with a three 13 point assessment

that I believe and went through that, went through the 13 points of the business that needed to change in order to get the result I needed to get. And so we went through that and I said, you know what Clay, I’d like to pay you to help me do this. And this was about two years ago. That’s kind of how I found

Clay and how I started working with him. So Clay, obviously you know this business inside and out because you’ve been helping David for quite some time now. So just take a second, share with Fire Nation, what exactly does David do? Why was it a problem that you knew that you could help him with and how did you help? Well, as an entrepreneur, there’s four steps to becoming a super successful entrepreneur and I encourage everybody to write these down.

Jim Rohn, the bestselling author, Brian Tracy, the bestselling author, Tony Robbins, they’ll all tell you that note takers are the game changers. The people that take the notes are the game changers. So don’t just listen, folks, take notes. I’m telling you, there’s four steps. Step one, you have to find a problem.

Step two, you have to solve the problem. Step three, you have to sell the solution. And step four, you have to nail it and scale it. And when I first heard about BunkyLife.com and David said what we do is we offer cottage, bunkies, kind of like a bolt-on bedroom. It’s almost like you’re adding on a building that looks about the size of a sauna. You’re adding that

on for an entrepreneur, for somebody who wants to add on an extra bedroom for a family, maybe they have a vacation home, they want to add on extra footage, extra square footage, or maybe the entrepreneurs, they want to add on extra office space to their home without needing to pull a permit. I thought to myself, that solves a problem. So step one, boop, boop, he solves a problem.

Step two, it’s a solution. He had moved beyond a prototype. He was making these and they were already being made in a first class manner. What am I saying? He was already holding himself accountable to a high level of quality and excellence and he was already beginning to to gain traction it meaning step three he was

already selling something so again review step one he had a problem he found step two he was solving it step three he was already selling it and if you can’t if your product doesn’t sell your business dreams will go to hell I always tell people if your product won’t your business dreams will go to hell. I always tell people, if your product won’t sell, your dreams will go to hell.

And he was already selling. And so what David needed help with was nailing it and scaling it and reaching more people, exponentially more people. And I knew right away that he was coachable, he was approachable, and his product was first class. And so that’s how I knew JLD that he was coachable, he was approachable, and his product was first class.

And so that’s how I knew JLD that he would be a great fit for our business incubator or business coaching program. So Fire Nation, there’s so much important things you need to be taking away from this. Number one, what Clay is saying is essentially one of my favorite sentences in the world.

Create the number one solution to a real problem. And if you’re not doing that, then guess what? Niche down until you are. And I’m actually looking at Bunky Life’s website right now and I just love this phrase, David, I hope you keep it there because it actually speaks to me,

you know, who has, you know, a son and a wife and now I have in-laws living because it actually speaks to me, you know, who has a son and a wife, and now I have in-laws living with me. And it says, we help families create extra space for meaningful connection. I read that line and I’m just like, man, that connects with me.

That is meaningful to me because I can see how that can be a really positive impact in my life. And so that’s how you can connect with Peoplefire Nation in the right way. You need to understand what is it that they’re really looking for, what is the real problem that you are going to solve. Now, Clay, you know that I love organization. You’re such an organized person as well. I mean, I’ve been to your events. They are just run like the military, which of course I love as an officer. Now, I want to talk about building

a thriving organization because you have to be organized to do that. So talk about the power of actually implementing these scalable, easy to implement in turnkey sales systems and of course how you did this with David. Okay well step one if you’re gonna build an organization you have to be organized and I see so many wonderful people that I meet at our in-person workshops you know we’ll have people like yourself JLD attend these workshops we’re gonna have you know

Robert Kiyosaki best-selling JLD, attend these workshops. We’re gonna have Robert Kiyosaki, best-selling author, he’ll attend these workshops. Eric Trump, obviously the son of Donald J. Trump, attends our workshops. You get the idea. We have a great group of people that are there,

world-class speakers. And as you meet the super successful people, as you meet the Michael Gerbers, as you meet the Michael Gerbers, as you meet the, I’m throwing out names of real people I’ve interacted with, as you meet the Robert Kiyosakis, as you meet these people, you find that the best organizations are organized. And there’s this world of,

I call it Jackassery, where a lot of entrepreneurs say, you know, I’m more of an idea guy. I don’t, I don’t, I don’t, I’m not more, I’m not the organized guy. And I’m telling you, your podcast, EOFire.com, it would not be successful if you weren’t fastidious about how you named the files, how you saved the files, how you archive the files, how you transcribe the files, how you archive the files, how you transcribe the files, how you upload the files,

how you record the audio, the intro, everything you do. And so by default or by entropy, but by default, you’re not going to have success. By default, you’re going to drift into jackassery, but it is only through intentional focus that you’re able to scale a company. You have to be organized to build an organization. And I always tell people, if you don’t have a checklist, you’re going to get pissed.

So in the event that David was selling all these bunkylife.com products, but imagine how crazy his life would be. Right. If he wasn’t organized, if he didn’t have a checklist, his clients would be pissed, he would be pissed, but he’s very organized.

And I encourage everybody out there today, make a checklist and ask yourself, what are those core, repeatable, actionable processes? I call that crap in my office. The core, repeatable, actionable processes. I call that crap in my office. The core repeatable, actionable processes. What are the core repeatable, actionable processes

that you need to implement on a daily basis? And we need to document those things because once we can build an organization, once we become organized, we can build an organization. Now listen, David, you were already doing a lot of things right.

I mean, number one, you were listening to Entrepreneurs on Fire, brilliant. That led you to Clay, brilliant. You took action, brilliant. You already had a great product and a great service and you were delivering on that.

You were generating revenue from that. What is one of the first things that Clay did to improve your organization? Now I know that it was already good, but how did he make it better? Basically, what we did was we isolated things that were already working. It’s going to sound so obvious, but we, we isolated was already working. How are you getting leads right now?

How are you getting clients right now? And we did more of that. And in a way that was more consistent, for example, instead of just randomly having conversations with the people that would call us or that we would connect with, we had a script. We developed a script that we would say every single time. And then I listened to the calls and made sure that even the week after,

they continued to use the actual script. And so we did more of what was already working, was kind of the first step. Fire Nation, that’s one of the biggest things I always scratch my head about, when entrepreneurs are having some success. And then all of a sudden, they’re like, okay, I are having some success and then all of a sudden they’re like okay I’m having some success I need to try seven other things now because this is all working and guess what that one thing that was

actually working kind of fades and decays because they’re not focused on making it better and pouring all their energy and focus into it I mean when I had my first great webinar back in 2013 for Podcasters Paradise, and we crushed it and we did all these sales, I didn’t say, okay, that worked. Now I’m going to go do 10 other things. No, I did a live webinar every single week for the next five years. I didn’t miss a week because that was what

was working for us for Podcasters Paradise and I improved the systems and the email follow-ups and the offers and everything around it. I just made that one thing better and it keep and it kept making money. It was continuously generating leads and we have a lot to talk about Fire Nation around this topic when we get back from thanking our sponsors. You barely have a moment to breathe, let alone do your best marketing. What if there was a better way?

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Visit hubspot.com slash marketers to learn more. We’ve managed a lot of projects here at EOFire and one of the most impressive pieces of software we’ve seen to help you keep your workflow tight is Notion. We first discovered Notion thanks to one of our sponsors, and it made it so easy to track talking points, due dates,

deliverables, and more. Every time we had a question about the sponsorship, all we had to do was check Notion and all the details were laid out for us. It made the entire process simple and straightforward. That’s because Notion combines your notes, docs docs and projects into one space that’s simple and beautifully designed. And now it has the power of AI built right inside of it, which means you don’t have to jump between your work and a separate AI power tool to make magic happen. Notion AI helps you work faster, write better and think bigger doing

tasks that normally take you hours and just seconds, try Notion for free when you go to notion.com slash johnledumas. That’s all lowercase letters, notion.com slash johnledumas to try the powerful, easy to use Notion AI today. And when you use our link, you’re supporting our show, notion.com slash John Lee Dumas. Clay, we’re back. I want to talk about KPIs. I want to talk about the power of knowing those key performance indicators and holding our team accountable. I mean, obviously, David

already shared that you really came in and helped out in a lot of areas with this. So talk about the importance of this factor in every business. Yeah, so what we’re going to do and just kind of recapping what we’ve already covered to make sure we’re really taking profound notes that are life changing notes here. Step one with David, we had to create a turnkey process for the things that were already working and we had to discard the things that weren’t working.

And again, this is working off the assumption he already had a great product and service, which he did. But we had to create this three-legged marketing stool. So in David’s case, a stool that has three legs is more stable, obviously, than a stool with two legs. So we had to create a stable process for marketing. And so for David, that it has three legs is more stable obviously than a stool with two legs so

we had to create a stable process for marketing and so for David the the three legs we really focused on was one was search engine optimization and there’s a process there’s a checklist there’s a process for that second we had to focus on gathering objective video testimonials and Google reviews from real clients. Third, we had to create a Dream 100 system, a process or a system where David would consistently

reach out to his ideal and likely buyers. We had to document that, build the systems. But are we doing it enough? Are we doing the systems enough? Well, that’s where the key performance indicators come into play you have to document Just like if you’re going to the gym and you say I’m gonna do chest and triceps today. Okay. Well, how many reps are you gonna do?

Okay, I’m gonna do three sets of 12 for bench press, three sets of 12 for my incline bench press, three sets of… And you’re tracking how many reps, how many sets, and you go in there and you diligently implement those systems. And if you don’t have a documented plan, by default, people tend to drift. And so with David, we had to document those systems in a way that

It was very accountable It was very specific And it was very detailed and that way all these systems who were implementing could be measured And I will tell everybody out there if you’re listening you must measure what you treasure You must measure what you treasure because you’re gonna find that you’re listening, you must measure what you treasure. You must measure what you treasure, because you’re going to find that you’re going to slack

where you don’t track, right? So you’re going to slack where you don’t track, and you have to measure what you treasure. And so with David, everything now is a key performance indicator. We know how many reviews he’s getting a week, how many objective Google

reviews he’s getting a week, how many video testimonials a week, how many inbound leads a week he’s generating, how many bunky life custom cabins are needing to be built. And it really is now all about the metrics. And if you’re out there today and you feel overwhelmed by this conversation, I’m just telling you, you gotta document what works and then you’ve gotta make key performance indicators.

You have to track the numbers that matter to your business. David, Clay shared a lot of what you’re doing right now that you weren’t doing prior. And you mentioned a couple things as well, like with your script and just staying true to that and tracking that and all these great things. Of all the things that you’ve been doing that’s been improving your business, what’s one interesting

thing that really jumps out when Clay was just sharing the process he was taking you through that you think was really meaningful that you may not have ever got to yourself just because, hey, you’re nose to the grindstone, you’re in the business, you need somebody like Clay who’s a marketing genius to help you out there. What was one of those things? Tracking after having done it now for two years, what it’s added that might not be as

apparent from the surface is the amount of kind of regularity and emotional stability it’s given me. Because when you are in the weeds, as you said, Jon Lee, you have this emotional roller coaster you’re on where you have a great week and you feel like you’re on top of the world and then you have a terrible week and you feel like you’re about to lose your house. And that’s just an emotional journey that you go through as an entrepreneur. However, when you contract,

and I can say, what happened this week last year? What happened this week two years ago? And you realize for whatever reason, the third week of August just kind of blows and that’s okay that we only sold 10 bunkees or whatever. People are getting ready for school

and maybe you don’t think about that, but you have three years now of back data. That’s interesting. And I can measure, okay, this quarter versus the same quarter last year. Wow, we’re crushing it,

even though it might not feel amazing because it’s our off season or whatever it is. And that’s bad. That has, above all else, allowed us to kind of go on that emotional roller coaster with just a little bit more knowledge, a little bit more foresight and hindsight to go,

oh, you know what? We’re not on top of the world here, but also the house isn’t about to burn down and we’re actually just, we’re steady, putting one foot in front of the other and we’re growing every year.

And that has been for myself emotionally just a real game changer. Fire Nation that emotional stability cannot be understated as to the importance it is to an entrepreneur’s journey because man, it’s a roller coaster, you’re going to be on cloud nine, then the bottom of the weeds, and then back up again and everywhere in the middle. I mean, it’s just part of it. That’s why you need these accountability partners.

You need a coach, you need a mentor, you need a mastermind. You need to be doing the right things and tracking is part of that process. And Clay, it is a sad fact, but 96% of businesses fail.

Why is this true and what the heck can we do about it? Okay, well, we go back to our four steps again. Step one, most people, most entrepreneurs are out there, they have found a problem, they go, you know what, I could mow the lawn better than my competition. You know what, I could help a woman lose weight better than the competition. I can help a man get in shape better than the competition. I could build a bolt-on bedroom better than anybody else. I could open up a haircut chain better than anybody else. I could cut hair better than anybody else.

I could build houses better than anybody else. I could be the world’s best dentist, etc., etc. They find a problem. Step two, they have a solution. Step three, they just can’t sell anything. For whatever reason, they’re not selling anything. And that’s where a lot of people call themselves an entrepreneur. And I would say, and I’m not trying to attack anybody out there listening, I would describe anybody out there that has something that’s not selling as a wantrepreneur. We want to be an entrepreneur. We are a wantrepreneur. But until something is

selling, our business is just in the process of going to helling, right? And so until we sell something, so we have a problem, a solution, we have to sell something and then we have to nail it and scale it. And so in David’s case, we now have pre-written scripts, pre-written emails, documented workflows, everything is moving.

And now it’s very, very exciting. And if you go to thrivetimeshow.com, folks, and you click on testimonials, I want people to see this. I want you to be filled with hope and encouragement. If you go to thrive timeshow.com and you click on testimonials, there is a listener out there today who needs to hear this, but

there’s a company called Peak Business Valuation. Peace, Peak Business Valuation. He was and is a listener to the EO Fire Show. It’s peakbusinessevaluation.com. Peakbusinessevaluation.com. Do you know this guy’s grown his business by over 15 times, JLD? Wow.

Since he went to thrivetimeshow.com forward slash EO Fire and scheduled his first consultation. Folks, there’s a company called shawhomes.com. Everyone should go there right now, Shawhomes. This company, we helped them grow from $15 million a year. This is a podcast listener, okay, a podcast listener.

We helped him grow his business from 15 million to $160 million in sales in under five years a podcast listener. He took action He took action and that company just sold so shaholmes.com Just sold and I could sit there and give you so many examples oxy fresh calm. Oh, XI fresh calm This is a guy who consumes podcasts. He listens to great broadcasts like this.

Do you know we’ve helped him grow from a handful of locations to 550 locations? David, I’m not sure how much you’ve grown since we started working with you, but what kind of a growth, a percentage, or how much growth have you seen over the past two years?

Our goal was US domination, and I think we’re not there yet. But we’ve definitely went from I think maybe selling 20 bunkies in the USA to we’ll do three or 4 million this year in the USA. Our Canadian business as well as as continue to grow. So I think up, we’re upwards of 60% up top line. But the more important part is our products have doubled.

And Fire Nation, that can’t be understated because so many people have growing pains where they grow and they become less profitable. And then some of them look up after a year or two and they’re like, wait a second, I’m actually not making any money. This is actually costing me money to absolutely get up and grind my face off every single day. So David, I want you to kind of take it home

before I give it back to Clay to really take it home. But David, I want you to take it home on your side of things by saying, what to you has been the most meaningful impact of finding somebody who actually can help you in the areas that you need help in? I mean, of course, Clay’s not gonna be able to help you

with your area of expertise within building bunks out and doing all the different fittings. Like you have that area of expertise. Clay has his area of expertise. Like what was the most meaningful result of you taking that step? Just having that area of expertise. Like what was the most meaningful result of you taking that step?

Just having that kind of stability in the emotional journey that was the last two or three years. It’s been life changing for me. We have, as I said, doubled our profit. And we’re already a profitable company.

It wasn’t like we were unprofitable, but we doubled our profits and we have a game plan now that we just need to execute on. So every week I’ll talk to my coach, we’ll have an accountability call every single week and it’s always, what can we do? And I say, I just need to execute on this plan. And so that complete clarity of what do I need to do next? What is that next step on the journey?

Just having that next step has been so huge because otherwise, like before, I was just floundering around trying something for a month or two, then giving up and trying something else and just shiny object chasing all over the place. And so just having that, what is the next step to do and what do I need to execute on next has been, I think the reason we’ve been able to double our profits and grow into a completely different nation and continue to grow at home. Floundering is the word, Fire Nation. So many entrepreneurs are floundering. They’re trying

this or flopping over, they’re trying this or flapping over, they’re trying that. And they never have that consistency, which you know is king, Fire Nation. That’s why I’ve been doing a daily show for 12 plus years now. Consistency is king. You have to find what works and you keep doing it over and over again with improvements, by the way, all along the way. So Clay, take us home. Well, I’ll just say this, since 2005, I’m not sure when your listeners are going to

hear this broadcast, but I’ve been coaching companies since 2005. So this is my 20th year. As of 2025, this will be my 20th year doing the same thing. And people say, what is that same thing? I help entrepreneurs reduce their working hours, decrease their costs, and increase their time and financial freedom.

How do I do it? I guide you down a proven path. I have a team that does photography, video, web, search engine, all of those solutions and we charge less money than it would cost to hire even one minimum wage employee. This just in folks, we charge $1,700 a month and we also have scholarships for certain clients in need.

So think about it folks, for $1,700, which is less money than it would cost to hire even one minimum wage employee, what if you could have somebody that would coach you down a proven path? Well, that’s what we do. And because I only take on 160 clients,

it’s kind of a thing where you’re almost applying to be a client or I’m applying to be your coach, because I don’t want to work with someone who’s not a good fit So I would encourage everybody step one step two step three step one go to thrive time show.com forward slash e o fire Dot-com I know somebody’s taking notes right now while navigating down a gravel road on a skateboard It’s thrive time show.com

Forward slash eO fire. Somebody right now is listening while they’re getting spotty service in a remote part of Puerto Rico. So go to Thrivetimeshow.com forward slash EO fire. Step two, and once you go there, look at the testimonials.

There’s over 2,400, 2,400, 2,400 documented client success stories over the past 20 years. You can see these entrepreneurs on video. Go to thrivetimeshow.com, look at those testimonials. And then finally, schedule that 13 point assessment.

And somebody says, I don’t have the time freedom, I don’t have time to find a coach. I’t have the the space in my life to find a coach I’m so busy I’m so overwhelmed well I would encourage you find time schedule time for what matters ordain your destiny go to thrive timeshow.com forward slash EO fire schedule that consultation and for anybody out there listening sincerely if you need a bolt-on bedroom or you’re looking

to add on some affordable, easy office space, I would encourage you to go to BunkyLife.com. I know there are thousands of people all across the world who’ve gone to BunkyLife.com and have purchased a custom cabin. I would encourage everybody, check out the great products and services that David Frazier and his team provide there. BunkyLife.com and have purchased a custom cabin. I would encourage everybody check out the great products and services that David Frazier and his team provide there at BunkyLife.com. Fire Nation, you’re the average of the five people you spend the most time with. You’ve

been hanging out with CC, JLD, and David today, so keep up that heat. For links to everything we talked about, visit EOFire.com. Just just type Clay in the search bar the show notes page will pop right up and of course Thrivetimeshow.com slash EOFire get that 13 point assessment done Fire Nation 2025 is your year take action Clay, David thank you for your time your energy energy, your knowledge, your value for Fire Nation today. We salute you and we’ll catch you on the flip side.

Clay Clark is here somewhere. Where’s my buddy Clay? Clay’s the greatest. I met his goats today. I met his dogs, I met his chickens, I saw his compound. He’s like the greatest guy. I ran from his goats, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. Rich Dad, Poor Dad, probably the best-selling or one of the best-selling business authors of all time and he’s gonna be joined with Eric Trump. He’ll be

joined by Eric Trump. We got Eric Trump and Robert Kiyosaki in the same place. In the same place. Aaron, why should everybody show up to hear Robert Kiyosaki? Well you got billions of dollars of business experience between those two, not to mention many, many, many millions of books have been sold. Many, many millionaires have been made from the books

that have been sold by Robert Kiyosaki. I happen to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me to get the entrepreneurial spirit as many other people. Now since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses,

am I correct? That is true. And the book that kick-started it all for you, Rich Dad Poor Dad, the author, the best-selling author of Rich Dad Poor Dad, Robert Kiyosaki, the guy that kick-started your career. He’s gonna be here. He’s gonna be here. I’m umped. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization has thousands of employees. And while Donald J. Trump was the 45th president of these United States and soon to be the 47th president of these United States, he needed someone to run the companies for him. And so the man that runs the Trump Organization for Donald J. Trump, as he was

the 45th president of the United States and now the 47th president of the United States is Eric Trump. Eric Trump is here to talk about time management, promoting from within marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build. I mean everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one

of the greatest brands on the planet from a business standpoint. I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last, pretty much since 2015. He’s been the man behind it. So you’re talking, we’re into nine going into ten years of him running it and we get to tap into that knowledge. That’s going to be amazing. Now think about this for a second. Would you buy a ticket just to see Robert Kiyosaki and

Eric Trump? Of course you would. Of course you would. But we’re also going to be joined by Sean Baker. This is the best-selling author, the guy who invented the carnivore diet. Oh yeah. Dr. Sean Baker. He’s been on Joe Rogan multiple times. He’s going to be joining us.

So you’ve got Robert Kiyosaki, the best-selling author of Rich Dad, Poor Dad, Eric Trump, Sean Baker. lineup continues to grow and this is how we do our tickets here at the Thrive Time Show. If you want to get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way. Now if you want to take a general admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money. I totally understand what it’s like to be in a tight spot. So if you want to attend, it’s $250 or whatever price you want to pay.

That’s how I do it. And it’s $500 for a VIP ticket. Now we only have limited seating here with the most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa and we had 419 people that were here. 419 people.

And I thought to myself, there’s no more room. I felt kind of bad that a couple of people had VIP seats in the men’s restroom. Oh no, I’m just kidding. But I felt, so I thought, you know what? We should probably add on. So we’re adding on what we call the upper deck or the top shelf.

So the seats are very close to the presenters, but we’re actually building right now, we’re adding on to the facility to make room to accommodate another 30 attendees or more. So again, if you want to get tickets for this event, all you have to do is go to thrive timeshow.com, go to thrive timeshow.com. When you go to thrive timeshow.com, you’ll go there, you’ll request a ticket. Boom.

Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. I just texted my number it’s my cell phone number my personal cell phone number we’ll keep that private between you between you me everybody we’ll keep that private in anybody don’t share that with anybody except for everybody that’s my private cell phone number it’s 918-851-0102 918-851-0102 I know we have a lot of Spanish-speaking people that attend these conferences and so

to be bilingually sensitive my cell phone number is 9188510102. That is not actually bilingual, that’s just saying Juan for a Juan, it’s not the same thing. I think you’re attacking me. Now let’s talk about this now what kind of stuff will you learn at the Thrive Time Show workshop? So Aaron you’ve been to many of these over the past seven eight years so let’s talk about it. I’ll tee up the thing and then you tell me what you’re going to learn here okay? Okay.

You’re going to learn marketing, marketing and branding. What are we gonna learn about marketing and branding? Oh yeah, we’re gonna dive into, you know, so many people say, oh, you know, I gotta get my brand known out there, like the Trump brand, right? You wanna get that brand out there. It’s like, how do I actually make people know

what my business is and make it a household name? You’re gonna learn some intricacies of how you can do that. You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell, so we’re going to teach you sales. We’re going to teach you search engine optimization, how to come up top in the search engine results. We’re going to teach you how to manage people.

Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors, and most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all,

people are, you either have great people or you have people who suck. And so it can be a challenge, people are, you either have great people or you have people who suck. And so it can be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes and you’re really good

at selecting great ones. And we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you can get those people

all pulling in the same direction. So we’re gonna teach you branding, marketing, sales, search engine optimization. We’re gonna teach you accounting. We’re gonna teach you personal, marketing, sales, search engine optimization. We’re gonna teach you accounting. We’re gonna teach you personal finance, how to manage your finance. We’re gonna teach you time management. How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do

you do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two day interactive business workshop. Now let me tell you how the format is set up here. And again, folks, this is a two day interactive 15, think about this folks, it’s two days.

Each day it starts at 7 a.mam and it goes until 5pm. So from 7am to 5pm, two days. It’s a two-day interactive workshop. The way we do it is we do a 30-minute teaching session and then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff happens during that 15-minute question and answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens.

I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them and you go in there and they talk in vague generalities and they’re constantly upselling you for something trying to get you to buy this thing or that thing or this program or this membership. And you don’t, you leave not getting

your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is. And what we awesome about this is we literally answer every single question that any person asks and it’s very specific to what your business is. And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer

every single question on the whiteboard. And then we take a 15-minute break to stretch and to make it entertaining when you’re stretching. And this is a true story. When you get up and stretch, you’ll be greeted by mariachis. There’s going to probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean, there’s just, you had a crocodile one time. That was pretty interesting. You know, I should write that down. Sorry for that one guy. We lost the crocodile. We duct taped its face. So that’s right. We duct taped

it. It was a baby crocodile. Yeah, duct tape around the mouth so it didn’t bite anybody. But it was really cool. I should do that. we have a small petting zoo that will be assembled it’s going to be great and then you’re in the company of hundreds of entrepreneurs so there’s not a lot of people in America today in fact there’s less than 10 million people today according to U.S. debt clock that identify as being self-employed so if you have a country with 350 million people that means you have less than 3% of

our population that’s even self-employed. So you only have 3 out of every 100 people in America that are self-employed to begin with and when Inc. Magazine reports that 96% of businesses fail by default, by default you have a 1 out of 1000 chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double the size. No hyperbole, no exaggeration. I have thousands of testimonials to back this up.

We have thousands of testimonials to back it up. But when you work with a home builder, when I work with a business owner, we can typically double the size of the company within 24 months. Yeah. Double. And you say double. Yeah. There’s businesses that we have tripled. There’s businesses we’ve grown eight X. There’s so many examples you can see at thrive.timeshow.com. But again,

this is the most interactive best business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet. This is objectively the highest rated and most reviewed business workshop on the planet. And then you add to that, Robert Kiyosaki, the best-selling author of Rich Dad Poor Dad. You add to that, Eric Trump,

the man that runs the Trump Organization. You add to that, Sean Baker. Now you might say, but Clay, is there more? I need more. Well, okay, Tom Wheelwright is the wealth strategist for Robert Kiyosaki. So people say, Robert Kiyosaki, who’s his financial wealth advisor? Who’s the guy who manages, who’s his wealth strategist?

His wealth strategist, Tom Wheelwright, will be here. And you say, Clay, I still, I’m not going to get a ticket unless you give me more! Okay, fine. We’re going to serve you the same meal both days. True story. We cater to the food and because I keep it simple, I literally bring him the same food both days for lunch. It’s Ted Esconzito’s an incredible Mexican restaurant That’s gonna happen and Jill Donovan our good friend who is the founder of rustic cuff

She started that company in her home and now she sells millions of dollars of apparel and products That’s rustic cuff comments. And someone says, I want more. This is not enough. Give me more. Okay. Um, I’m not gonna mention their names right now. Cause I’m, because I’m working on it behind the scenes here, but we’ve got one guy who’s given me a verbal to be here.

And this is a guy who’s one of the wealthiest people in Oklahoma. And nobody really knows who he is because he’s built systems that are very utilitarian that offer a lot of value he’s made a lot of money in the it’s the it’s where you rent it’s short it’s where you’re renting storage spaces he’s a storage space guy he owns this what do you call that the rental the storage space storage units this guy owns storage units he owns this what do you call that the rental the uh storage space storage units this guy

owns storage units he owns railroad cars he owns a lot of assets that make money on a daily basis but they’re not like customer facing most people don’t know who owns the mini storage facility or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars but this guy he’s giving me a verbal that he will be here and we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself a incredible gift, you want a life-changing

experience, you want to learn how to start and grow a company, go to Thrivetimeshow.com, go there right now, Thrivetimeshow.com, request a ticket for the two-day interactive event. Again, the day here is March 6th and 7th, March 6th and 7th, we just got confirmation. Robert Kiyosaki, best-selling author, rich dad he’ll be here Eric Trump the man who leads the Trump organization it’s gonna be a blasty blast there’s no upsells Aaron I could not be more excited about this event I think it is incredible and there’s somebody out there right now

you’re watching and you’re like but I already signed up for this incredible other program called Smoke Your Way to Thin. I think that’s gonna change your life. I promise you this will be ten times better than that. It’s like I picked the wrong week for smoking. Don’t do the Smoke Your Way to Thin conference. That is… I’ve tried it. Don’t do it. Yeah, chain smoking is not a viable… I mean, it is life-changing.

It is life-changing. If you become a chain smoker, it is life-changing. Not the best weight loss program to fight. Right, not really. So if you’re looking to have life-changing results in a way that won’t cause you to have a stoma,

get your tickets at Thrivetimeshow.com. Again that’s Aaron Antis, I’m Clay Clark, reminding you and inviting you to come out to the two-day interactive Thrivetimeshow workshop right here in Tulsa, Oklahoma. I promise you it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.

Transcribed with Cockatoo