Brett Denton | The Pros and Cons of the Membership Model with the KvellFit.com Founder (Brett Denton)

Audio Transcription

Speaker 1:
On today’s show, we interview my longtime client, mr Brett Denton, based in Boise, Idaho. And he’s going to share with us specifically the pros and the cons of building a membership model. Since I’ve worked with Brett and he’s grown from one gym to two gyms and out to his third location. He’s a diligent doer. He’s a great guy. And he looks disturbingly like the new England Patriots running back. Mr Rex Burkhead

Brett Denton:
Some shows don’t need a celebrity in the writer to introduce a show, but this show does to me. Eight kids co-created by two different women, 13 Moke time, million dollar businesses. Ladies and gentlemen, welcome to the thrive time show.

Speaker 3:
Yes, yes, yes and yes. Now, thrive nation on today’s show, I am interviewing

Speaker 1:
A man that I have been, I have been knowing this man. I have known this man. Not, not, not in the biblical sense, but I’ve known this guy now for a long, long time. Brett didn’t the founder of Cavell fit. How are you sir? I am. Well, I took my creatine, I took my pre-workout. I’m locked and loaded now. How long ago did you and I first meet? Do you remember when that was? On that fateful day, so many years ago, it I think it was six years ago. I actually heard you on a podcast. I think the John Lee Dumas podcast had a telephone conversation with you and totally different from any phone call I’ve had with previous coaches. And we just happened to be looking for a coach at the time. You know, I actually I was just invited by John Lee Dumas to be on his show and I just was on the show this week and it will air on December 11th.

Speaker 1:
Yeah, very good. Well, and it, it found me. Oh, okay. So I now you and I connected, I think right away because I’m not interested in teaching people diligence. I’m interested in teaching people what works. You know, I’m interested in teaching the systems. I’m not interested in, you know, calling clients up and saying, Hey, Brett, could you wake up Bratton? Could you wake up today or is this a good day to wake up? I mean I’m not, you know what I’m saying, Brett, you’ve seen this in the fitness industry. I see it in the entrepreneur industry where people just don’t have that motivation. What is sort of your routine that you do on a daily basis? It doesn’t have to be an Epic thing, but what do you do everyday? What time are you waking up and what’s kind of your flow that you do? Cause you’re always on it. I mean, you don’t oversleep all the time, are you? Perfect. No, but I mean you obviously have some sort of routine. A lot of people struggle with routine. What, what, what is your routine? Yeah. And so mine does change a little bit, but as a general rule cause it depends on if I’m coaching, not coaching. But as a general rule, you know, I get up pretty early, especially on the days I’m coaching. I’ll get up out three

Brett Denton:
In am depending on where I’m coaching. Three 30, three 45 I will kind of check what I got for the day. Yup. Get to the gym. Then I read a daily email to our client base, so daily, daily, kind of motivational email there. And then I’ll get on a phone call with my team for our team huddle and review the schedule. Again, figure out what I need to do. And then I’m off.

Speaker 1:
I really want you, I want you to know this the listeners out there know this and you’re going to know this now too. So I’m telling you, this is our third show we’ve ever done. That’s also gonna be a video version. And I’ve embraced Rhett, you know, maybe the latest, the greatest technology. And so I just want you to know, you will see a video version of this show coming out right now and we’re using some of the latest, greatest technology. So I’ve taken a picture of you and put it on a bobblehead and it looks, sights up your picture on an actual bobblehead and it’s really it’s, it’s, I feel like you’re here and it’s perfect. It’s beautiful. It’s beautiful. Now I want to get into your wisdom about this. You started Cavell fit and Andrew, you have the, the notes. I want to make sure you put this on the show notes, but 96% of business owners fail according to inc within a decade. 96%, bro. There’s 330 million Americans out there, 330 million Americans and only 16 million of which start a business. That means if you are a business owner that stays solvent, you are in the 0.00193% group. They’re at Bret 0.00193. Talk about this for a second. How have you been able to survive?

Brett Denton:
Yeah, well so, you know, I started my business kind of right in that the, the downturn I guess you could call it. And so, you know, we’ve scraped, we’ve clawed, we’ve done everything we could possibly do you know, to get traction, to be successful, to provide a service that people want. And luckily now of course the economy is doing well, but you know, I think it helped us starting in that terrible, terrible time and nobody wanted to spend money on things like fitness. When did you first get the idea to start a business? Like yes. When? At the bottom of the economy and when did you have that idea? Yeah, that’s a good question. So, you know, I I had a job as selling orthopedic supplies. I started this fitness thing part-time. I’d get up early in the morning, I’d run these things called bootcamps and then a Roman afternoon. And when I got done that afternoon, it’d be like six o’clock. So as we’re working these, you know, long days in a job and they’re running these on the side and it was, it was kind of going to be a part time gig for a while. But ultimately I ended up removing myself from that other job. And then I was stuck living with my sister over $100,000 in debt, having my car repossessed when I figured out I probably should get serious about this thing.

Speaker 1:
So you were living with your sister what was the name of the company at the time? Was it always called Cavell federal? What, what did you notice?

Brett Denton:
Yes, we actually gone through and I actually started online. We are nothing college. And then it’s kind of grow from there. It was fitness training answers as a website’s a fitness training, answers.com which is a great website, but I didn’t make any money online. And so that sat dormant for a while and then we started the bootcamps, which we being me and myself. Sure. And they were a flab to fab bootcamps, which is, I don’t know, terror, kind of cringeworthy type name. Then we went to knock out body boot camps, a little more powerful. And then we went to Sydney fitness center and then we went to the lab and then fitness revolution and now work ofL fitness.

Speaker 1:
Do you recommend as a tip for all the listeners out there to call their perspective clients? Flabby? Yeah, it’s a great, it’s a great way to market yourself. That’s great that by the way, we have a lot more tips, but for sake of time, that tip number one is call your prospective clients flabby. And tip number eight comes to us from a Willow Farrel Ron burgundy here. He has a tip for us as a tip number eight that we don’t have time to get into all the tips. I’m just going to go from number tip one to tip eight. Probably my best tip is tip number eight. Always keep bags of your own poop collected throughout your stay and just have it ready. Just have it ready. I mean, you’re doing all right now. So how did you start the company? Did you get money? Did you get a loan from somebody? Did you have three jobs? I mean, how’d you get the funding needed to start the Cavell fit.com phenomenon? Yeah, almost all of them.

Brett Denton:
That actually, so so I was living my sister of course. So that’s, that’s a, that’s a term that’s a type of a right. There’s my sister. And then I started being in a pharmacy tech at this pharmacy and they had a spare room upstairs and I asked him if I could use that spare room to run some fitness stuff. And so there then launched the company. And how did I get people in there? Well, I said that they could come and train for free. And so I gave away free training until I started to get people who would pay me money.

Speaker 1:
So you’re willing to give away free training. And a, I will say this Cavallo fit is very different than almost every other gym I’ve ever had the pleasure of, of coaching. There are two kinds of gyms that exist that are intentional and one that is just Jack [inaudible]. So there’s big box gym. You know, we all know the big box gym is where you charge a very little amount of money and you want people to come to the gym. But Brett, you know, a lot of them don’t show up. That’s, that’s gym model number one. Correct. That’s the big box gym. Yeah. Yes, correct. And then big, the option number two is the high engagement gym, which is what you have, where people actually show up. They get in shape, they lose 40 pounds, 30 pounds, 60 pounds. It’s where you sell heavy on before and after photos and testimonials. You know what I mean, Brett? I mean, you’re leading with facts. It’s, you cannot escape the before and after photos. I mean, don’t you have just a ton of before and after photos and testimonial videos. I mean, you’re going off of life change. Correct.

Brett Denton:
And I like to call it the the, the smart business owner who owns the big box gym for, to just collect. And then you got the, the one who cares, which is us, you know, and we, we, we have a much harder, so we have to actually get people results. And why are you passionate about your clients? Why not just, you know, not care? Why do you care? Yeah. Well, there’s, there’s a few reasons, but one big one probably. And so I have, I have two children and I’ll have, you know, five children and a 35 chickens or whatever it is that you have glib. And I have two children and I want to leave the world better than it was when I found it or came into it. And so I’m, you know, I’m really passionate about helping people who then can create a better world for my children and my children’s children.

Brett Denton:
And so really it comes down to that, you know, I want to help people live which Cavell means happy and proud. I wanna keep, I wanna help people Cavell so people be happy and proud so that the world is a better place for, you know, for my family. Have you heard other than dues, the new song by Mike Posner called legacy? Have you heard that song? I don’t know if I have, I’m giving you a new theme song. Let me queue it up. Pro companies keep up, put like maybe 15 seconds of the song, 30 seconds of the song. Everybody out there. You need to Google search right now or YouTube search legacy by Mike Posner. This is the official unofficial. Brett has not endorsed this. This is the official Brett Denton theme song of 2020 I’m giving it to you because this song is, he’s saying in the song what you just said to me. Let me queue it up here.

Speaker 4:
Can we could get a, if you don’t like it, just pretend, right. Okay. Using the new video technology, you look like you’re joining from. I can tell you, here we go. I can see the legacy.

Speaker 3:
I know legacy. I think I can feel my legacy. Lega go see deep breath. I’d give all my love to you, babe. The keys sweat in me 20 more miles. I don’t mean breasts. I’m halfway to goals. I haven’t even dreamed yet and not only the money. I knew faith, people thinking that I’m some sort of TJ, but now I’m a [inaudible]. The man in the Troubadour, I’m divine light hidden in the human form. It doesn’t matter what you do is what you do it for. There are some places that you can’t take over toy love. Keep a brave heart. Don’t make guns. Make all Gus Sequoia trees, Jeremy, y’all. Whatever I am is, but some of my fam is bevy didn’t go on. I’m trying to learn more things. I can share my songs. Like life is a curse in the highest of divine and you can peek behind that when you quiet the mind. I rely on something stronger than me and all my songs and live much longer than me that sag a Z.

Brett Denton:
I think that’s what Cavell fit is all about. I mean, you’re all about making an impact. Cavell fit. It stands. It’s an Yiddish, it stands for community. Am I correct? It stands for being happy and proud. Especially in community. Yeah. Being happy and proud, especially in a community that’s again, I just, I think the interesting thing about the word legacy, Brett, I’ve never talked to you about this, but I spent way too long thinking about this months ago. The word legacy ends with a Y, but you can’t leave one unless you start with a Y. [inaudible] Oh yeah. I know. I wrote that down in my book of thoughts and I thought, I’m going to share that with Brett Ditton on this podcast. That’s [inaudible]. So you, you then you got your first 10 customers by offering free services and a then did you automatically have a membership model because that third month that, that third kind of gym that no one wants to intentionally create, but that is everywhere.

Brett Denton:
It’s the gym where they forget to build their clients. Yeah. So I did I did fortunately have a membership model in place right out of the Gates. But, you know, not everybody stayed for the long period of time, but I did have that in place. When did you feel like you were first starting to gain traction with your career? You know, with Cavell? Was it when you opened up the second gym here? Was it when you opened up the first one and you could pay the bill six months in a row? Or was it, now that you’re opening your third location, I mean, when did you start to feel that traction? Yeah, it’s kinda weird. And I don’t know if I think probably most business owners can kinda relate to me a little bit. I think it depends on the day.

Brett Denton:
It depends on which way the wind’s blowing, whether I have traction or momentum yet or not. But you know, there was some big moments you know, we were, we started out in an indoor facility and then I moved outdoors and I live in Boise, Idaho. And in the winter that’s not a good idea. And so eventually, you know, we were roaming gnomes and eventually we got into a physical space that could, that we could call ours that wasn’t a pharmacy. And so that was probably step number one, step number two, you know, so we were in that place and it was, we didn’t have the money to remodel, we didn’t have it. So we were working out on 40 year old carpets, you know, like staph, infection galore, all kinds of nasty stuff in there. And then we were able to finally pay for a big remodel.

Brett Denton:
And then, you know, again, it just step after step after step. But I, I don’t know. You know, I don’t know if I, I still will feel like we have traction, you know, but we’re getting there. This up here, because you said that you started Cavell indoor and the listeners out there know, I want to make sure I don’t tell him. I don’t want you lie on the show indoors, the home planet of the walks. I don’t know if that is accurate. Let me keep the audio of what I believe to be your wife first interacting with the good people of indoor. Let me cue this up real quick. This sounds like I’ve never met your wife before. What’s your wife’s name is Brett? What’s your name with Sharon said, I think this is Sarah. There was great trepidation. She’s on indoor and then it’s like, here’s comes any walk kind of poking to see if your wife’s awake and then all of a sudden he was going, I see Sarah, she’s kind of moving. Do you speak? You walk bread. Oh, what does that mean, Brett? Does that mean community and Yiddish? Yeah. That’s

Speaker 1:
Probably about what my first real facility looked like is tourist community. Nice. Okay. All right. Now that’d be interesting workouts. Now. I will, I’m going to try to, Andrew, can I try to depress Brett? Didn’t while impressing other people. Let’s do it. Let’s see what happens. Cause this is what entrepreneurs do. I’m going to, I’m going to depress simultaneously. I’m going to make Brett depressed. He’s gonna get up the show and go, I hate my life. While the listeners are like, he’s awesome. So here’s, here’s the deal. Here’s the depressing part. Now let’s go with impress first. Oh wow. Oh, there’s 330 million. What in America, Andrew, America’s and Americans in America. And how many people say they’re self employed every year? That is 16 million. And what percentage of them fail within a decade? 96%. So Brett is in the 0.00193 club. Brett, Brett, you’re in the top two tenths of a percent.

Speaker 1:
Brett nail. That’s cause I started an indoor that he walks in to help. Now, let’s see for you, because you’re right now in that phase where it can be depressing. I mean this because like people don’t realize this. If you read Sam Walton’s book made in America, you know, he made almost all of his net worth after the age of 50. Same thing with Warren buffet. Same thing. It’s like most of these guys, it takes about a decade to build that multimillion dollar thing where you get to buy your time back, but then you got all this business knowledge that Breton, I don’t, I don’t think you learned it in college and now you can scale. I mean, cause when I first met you had, we had one gym, right? And now you have two. And did you just now open up? Are you just not opening up a third one?

Speaker 1:
Yeah, we’re getting ready to. Yep. And that could feel, I think maybe, I mean, Brett, walk us through that because I think entrepreneurs struggle with this. It could, it could seem depressing, but it could also be like impressive for people simultaneously. The same news. Did you rebel that bread? I mean, what’s, what’s, what does that conversation look like in your mind? Cause somebody out there is going through that. Yeah. Well yeah I think again, I think it just depends on the day, depends on the shifting of the, of the wind and the tide and what happened that day. But you know, at one point we have a very successful business and the next point, you know, you’ve got clients who are complaining and people who are terminating and trying to, you know, make sure you’re hitting your expense, you know, your payroll and pay your expenses and all that.

Speaker 1:
So I just, I think it’s just a constant roller coaster glam. And I think you, you you know, that knowing the irony of owning a business, this is what’s funny. When we hit top on iTunes, we’ve done it six times. By the way, Brett, we just had John Maxwell reach out to us to be on the show again. And that’s the guy who’s rejected me a lot, you know? But the very moment that we hit number one on iTunes, that’s when I got a rejection letter from John Maxwell’s camp. You know, and now we’re not number one on iTunes cause we found our core audience, which means we have a very stable audience that grows consistently and I don’t spend as much money on ad words trying to promote it. And now we’re having people reach out to us. So Andrew, as our rank on iTunes is the lowest we now have the most we had. Do you ever Jermaine do pre Bret Debree name sounds familiar. Yeah dude, listen to this song. He made songs for a decade. Brett, when you now are in college, you remember college where the song money ain’t a thing? Yup. He was the guy making all the beats for this. This is Jermaine Dupri. Let me it up here.

Speaker 1:
This is Jermaine Dupri and Jay Z. He just, his people said they’re trying to schedule a time right now. That’s cool. But here we are at the lowest point we’ve ever been on the iTunes charts. At the moment, we have all the big guests reaching out or Andrew at the moment, the elephant, the room is the biggest, we get the most most complaints. Right? That’s right. Because 3% of our people complaint, and by the way Brett, Andrew’s wife manages all three stores right now. So she gets to do what the complaint machine. Yup. Usually 2% of people are mad at any given time to secure set. And so, so Brett, let’s talk about this. If I, you know, if I’ve been working with you now for, for six years, going on seven why do you feel like having a coach and then like a graphic design team and web team and video team and then the whole team, why is that a been a helpful thing for you?

Brett Denton:
Yeah. so obviously I’m not a graphic designer. I don’t know how to make the interwebs work for our business, but on top of that, so, so aside from the expertise in those areas where I just don’t have any clue how to do them I think the, the real value is in, you know, our weekly phone call and being able to touch base and say, Hey, here’s what’s going on, here’s the issues. And sometimes, you know, it’ll help me come down from off the cliff and other times it’ll pick me up and other times it’ll just, you know, clarify some things to make sure that, you know, I know what I’m doing is going in the right direction. So it’s a breath of fresh air, it gets some clarity and it’s just kind of a good kind of refresh for the week.

Speaker 1:
How is it helpful for you mentally knowing that I’m not working with another gym in Boise?

Brett Denton:
Yeah, well I think that that would defeat the purpose, right? Imagine this, think that the mental space, knowing that, you know, it’s kind of like a secret weapon, I guess. Right? I mean you got the secret weapon of being able to do these things that that, that other people aren’t, or at least they’re, they’re not doing them the same way. I think that gives some a good competitive advantage.

Speaker 1:
You know, I think for the listeners out there, some people though feel like, you know, I don’t, I don’t need a coach and I don’t need a trainer. I certainly don’t need a fitness class. Like Cavell. Could you explain why people that have a group fitness class or an one-on-one trainer tend to get in better shape, faster? What, what is, what is going on? Is it a placebo effect? Is it accountability? Is it the knowledge? I mean, what, why does it work?

Brett Denton:
Yeah, I think it’s a lot of those things. I think number one knowledge, right? So in my opinion, if you want to get good at anything you need to coach. I never didn’t have a coach in sport. Professional athletes always have multiple coaches and so there’s a level of expertise there and there’s a level of somebody being not used. So if somebody’s not in the game, who can look and say, Hey, you’re doing this. Do you know you’re doing that? Here’s how you fix that thing. I think, again, there’s an accountability level. And for us for group training, there’s an energy level there as well, which sometimes the coach can bring, right? I think there’s an energy level there that can pick your energy out. They’re gonna make you work harder without knowing that you’re working harder, therefore you’re gonna accomplish more.

Brett Denton:
Just by being in that environment again, whether it’s a coaching environment, a mastermind environment, a, a group training environment like we have. So, you know, I think it’s all those things, expertise energy level accountability. I think all those things come together to make you a, somebody who, you know, gets better results. I think a lot of people look to you guys like you and me, and they go, Oh, Oh, Ooh, bread. Oh, claims. Oh, Brett. Oh, Oh, Oh, it must, it must be easy. I would love to be you with a recurring revenue model. That membership model. Oh, that’s easy. Oh, I wish I would’ve had that. You know, I wish I would’ve had that. Brett, that’s the deal. Could you talk to me about the pros and the cons of a membership model? Yeah. So, you know, pros and cons and the membership model number one, you know, you’ve got gotta have a, a really good service cause obviously either that are really low priced, but either way our model is you want to have a really good service that you get people who want to continue to come to you.

Brett Denton:
You know, so I think that’s that could be a con for some people if they just want to sell one off stuff or they just wanna sell, you know, a package of personal training, which we see out there all the time as a package of personal training. Well, a package of personal training. It’s not like you get healthy and then you’re healthy for the rest of your life. So just, it kinda doesn’t make sense to us. And you got to know and you get to know your clients at a much deeper level. Right. So then you got to know what they want. You get to know what they want and you get to service them at that much deeper level. So I think, and you know, I think that’s a pro if, if you’re looking for that and then, you know, maybe a con is you really do have to keep clients engaged.

Brett Denton:
So it’s not like we’re creating a widget here that’s the same thing every time, over and over again and just selling that thing. Instead we’ve got to keep clients engaged. You gotta make sure that the workouts are new and fresh and exciting and people are having fun and they’re enjoying it, you know? But on the pro side, you know, a membership model, if you do all of those things, then yeah, you’ve got reoccurring revenue. It’s, it’s a great thing. I don’t think I would trade it in. And every business that I look at, I try and figure out how I can make a membership model out of that business. Let’s see. Let’s see what you’re listening right now in your, you’re a female listener and you’re 30 pounds overweight according to whatever medical standards are out there. Okay, and you say, Brett, give me three things and only three things that if I eat these things between now and the next 60 days, I’ll for sure lose 10 pounds.

Brett Denton:
Like give me, give me some hard rules because again, you provide this great insight and much, much more for people, but you know, if, if, if all the listeners just state like broccoli, chicken and water, would they lose 10 pounds? Is that, is a, is a mathematical almost a given at that point or what can they eat? Can they eat fat free ice cream? What can people, what are three things people could eat if they’re going, I want to eat healthy and lose 10 pounds in the next 60 days, tell me what I can eat. Yeah. Let me give you some, I’ll give you some better rules that people actually follow because what ends up happening is people don’t follow those things. But if you eat only whole foods, so no processed foods, if it comes in a box in a bag, if it has more than one ingredient, and it is not a food that you eat to only eat whole foods.

Brett Denton:
So that’s number one. Number two, eat twice as many a plant. So preferably vegetables as you do anything else, right? So twice as many plants as you do anything else. And then you want your feeding periods, the, the time that you’re eating to be less than the time that you’re not eating, right? And a lot of people use this fancy term called intermittent fasting. It doesn’t necessarily have to be in her minute fasting, although we all do that. But you want your time that you’re not eating food. So you want a big block of time where you’re not eating food and then a tiny block of time where you are eating food. If you knew those three things you’re, you’re going to lose weight. Or at least you’re going to lose fat and look better, feel better. Okay. So you’re telling me that if I follow a simple system like that, people are going to lose weight.

Brett Denton:
Lean up a little bit. They’re going to feel better. Thanks. We’re good there. Let’s talk, let’s get to maybe give the listeners out there a few, a few tips about running a business. Cause you are so similar to Charles Cola, the fitness client I work with based in Bartlesville Topeka. Kansas. You got Joplin, Missouri, you guys are very similar. I mean you guys are so many parallels. That’s why I can’t wait for you guys to get to know each other a little better at conferences. What would be if I’m out there and I’m struggling to become a proactive person, you know, I’m struggling to organize my day. How do you organize the first four hours of your day? Give me some tips. Yeah. So I think it starts the night before, right? And so you always got to kind of have to get a head start on things.

Brett Denton:
So whether you’re planning the night before or you just kinda look at your calendar and look at the things that you need done, that lets your subconscious go to work and find those solutions so that wake up, wake up the next day you have some better answers. But typically again, I’ll wake up and I will review the calendar. I’ll check in with the team, make sure that everybody is on par, they know what they’re doing. I’ll check email for the day. Preferably that’s the only time I check email for the day, get everything taken care of for the day, plan the day, write my email, and then again, boom, I’m into into my day, whether it be coaching or business planning or whatever it may be. At that point. What are a couple of books that you’ve read throughout your life where you would say, I read this book and this is a book that I’ve referred to often.

Brett Denton:
It’s maybe changed though your approach to business or life. What are a couple books you’d recommend for the listeners out there? Cause you are a well-read individual. Yeah. You know the book things weird cause every book that I read I get at least one thing out of it. And so, you know, it’s always kind of the most recent book. But I’ll tell you the books that I come back to, probably the most frequently gone and one of them is, is your book glaze to start here. I think there’s so many, number one, there’s so much in that book that reading it once you’re just, you’re just gonna miss a lot of stuff and maybe you don’t need some of the things at that exact moment, but that is a good resource to go back through, you know, for business owners. And then my second one is this.

Brett Denton:
This one is one that I read all the way through college as I was playing ball and get my business started and all that. And it’s a, it’s a 177 mental toughness secrets of the world class by Steve Siebold. And it really teaches you how to take control of your thoughts, which I think is what a lot of people struggle with, whether it be in business life, fitness, people just kind of, they don’t take control of their thoughts. And that book will help there. I have never heard of that book before. I, that’s great. That isn’t, this is by Steve. Steve Siebold. Yeah. He is a, he used to be a professional tennis player and as a mental toughness coach, and the book is just, it’s one of those daily reads, right? So like you, you just, you read a chapter a day, you get something out of it.

Brett Denton:
That book is hot. Now you have, you have the floor, you have the opportunity. We have, you know, about a half a million listeners each month that will, let’s tune into our show. And many of them tell us that these little knowledge bombs that the entrepreneurs add at the end make a big impact. What, what is a a piece of advice or a principle or a concept that you wish you could really teach all of our listeners today? Something where you’re like, this is something, if everybody would just get this, it would help you immensely. Yeah. Well, you know, as is most things in life, this is kind of self explanatory and common sense, but ownership and responsibility. I don’t think enough people take ownership for their their results this far in life. And I don’t think enough people take responsibility for not getting the results that they want.

Brett Denton:
You know, you are where you are because of the things that you’ve done leading up to this point. And therefore, yeah, there’s luck. You know, some people have luck. Yeah, there’s hard times all of that. But the sooner you can take ownership of it, right? So a lot of the things we’re going to take ownership of and say, okay, great, well that thing happened to me. There was nothing that I could do about it, but it has happened to be now. So what am I going to do? Going full Ord and really taking ownership and making it what it’s going to be. And then again, responsibility in all those areas that that were up to you and you chose not to do something or to do something. I think those are the biggest things. And if people can grasp those and dig into those, I think their life will change.

Brett Denton:
Do you have an idiosyncrasy that is bizarre, that turns out to be your superpower? Cause I see, I see a lot of people, you know, Steve jobs wore the same thing every day and he talked about just the mind freeing nature of that. Not having to have that thought. You know, I know a lot of entrepreneurs that refuse to start their day until they’ve read a chapter of a book. I’ve met multiple people like that where like I will not start my day period unless I’ve read a chapter. There are certain people that just do not participate at all and answering their phone. Entrepreneurs. I know many, many billionaires. I’ve met billionaires with a, B, a multiple billionaires who do not answer the phone at all period, including the founder of hobby lobby, just does not answer the phone during the day. Just as not use a computer during the day.

Brett Denton:
Just completely, I mean David Green’s a great guy. Hobby lobbies has a lot of technology there, but he does not check emails during the day. He does not make himself accessible that way. Do you have an idiosyncrasy or that’s kind of like a superpower? Yeah, I mean I get a lot of those same ones, but I’m really probably for me is I just, I can’t I have kind of a a tick I guess. And I just can’t leave things be if I don’t have an answer for something or if something just isn’t sitting right or if something needs to be improved. I just, I can’t let it be. I had to figure it out. So if I’m in the middle of a dinner table and a question was asked about something and I don’t have the answer, like I have to find out the answer before I can move on in the conversation.

Brett Denton:
It’s just, and I think that’s helped me grow the business cause I just, I have to get to the bottom of it, figure out why it works, figure out what the answer is, you know, figure out how we can improve it. Well Brett, I mean you run a fine operation up there in Boise, Idaho. It Cavell fit.com. That’s [inaudible] dot com I’m very excited about your, your growth. I’m excited to see the exponential nature of it. It’s, it’s fun to see you go from one gym to two now to three. I can’t wait til you’re opening your next thing and your next thing. And, and I, I look forward to checking in on you often on the thrive time show podcast. If listeners out there want to learn more from you though, and maybe they want to hire you as a one-on-one nutrition coach, I see a lot of very successful business owners hire a nutrition coach or a performance coach.

Brett Denton:
Do you do that kind of thing? And if so, how do people get ahold of you? Yeah, I’ll do that for the kind of the right fit. And the right person. And basically just just go to that Cavell fit.com and just hit our contact form there and just say, Hey, I want, I’m looking for you know, performance coaching with Breton and then we can go from there. Brett, another way, although all the, although again, you can read my book and see if you, you know, mesh with my personality. It’s called provoking success. 25 quick lessons to hone your principles, purpose and power. You can find that bad boy on Amazon. And by the way, folks, Brett didn’t here was a high school football star. I’m correct. Brett from Alaska. And you ended up being a walk on player who just through tenacity and just creatine and pre-workout, somehow major way as a running back who actually got the ball handed to you often at Boise state, I believe in Mike.

Brett Denton:
Am I correct on the blue turf? Yeah, that’s correct. Yes. What was your longest run during your college football division one football career. Boise. Ooh. I don’t know. You’re asking stats. I don’t know. Come on. My, was it more than this game? 125 yards or something like that, but I don’t know how much my single longest run was 125 in a game. Something like that. Yeah. No way. You got 125 yards in a game. I’m like that. Yeah. Nervous. Now talking to a legend here. That’s impressive. Bred 125 yards. Yup. Do you do the math and go by feet? It’s even more. Have you looked up your doppelganger before? Have you looked up Rex? Burkhead have you looked him

Speaker 1:
Up? Yeah, I have looked him up. Have you? Have you, have you looked him up? You have look him up real quick. [inaudible] Rex Burkhead I’m looking at my note. Rex Burkhead I’m putting up. Put it on the show notes. Andrew, this is Brett Denton’s, twin brother, Rex Burkhead. This is you, by the way. When you get bulking up again, this is you. This is you. Look at you. That’s Rex Burkhead meet Brett. Didn’t. You’re the same person when you start bulking up, Brett, you and Rex Burkhead are the same person. Have you ever thought about that? Yeah, look at that a little bit. I’m saying when he bulked, when you, when you, cause you when I first met you, I mean, you were, you were bulking up quite a bit there, my friend. That actually does look me. Yeah, you’re right. You smile the same way. This is awesome. I mean, get brick. God, you are Rex. Burkhead you’re the same guy. Good job, Brett. Done. What a beautiful man. Awesome. Well, Hey, I appreciate you so much for being on today’s show and tell your twin brother Rex Burkhead hello for us. Alright, thanks guys. I appreciate it. All right. You take care. And now without any further ed, do we like to in each and every show with a boom, here we go. Three, two, one, boom.