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Hey, it’s Dr. J here, HealthWorks Chiropractic, and I just wanted to do a video review while I’m driving out to my second office. And on the Thrive Team, on Jason, on Clay, I can’t tell you enough how much I appreciate what they’ve done for us, for me personally, us as a team, as an organization. They just know what the hell to do.
You know, and if you don’t, these are the people to get to. They’re gonna teach you how to run an organization, how to market, how to run a business efficiently so you don’t have to be there all the time. And I can’t speak highly enough of them. And if you’re struggling with business and you need someone to, you know, either get you over the hump, get
you out of the red, get you where you want to go from a standpoint of personal freedom, time freedom, financial freedom. I cannot stress enough how good they are and what they do. So Clay thanks, Jason thanks, you guys are the bomb. The whole team, Jonathan appreciates you guys. You guys have made a huge impact in my life and my ability to do business and I just want to say thanks and anyone else out there who is struggling and needs someone
To help them. These are your people. I promise you. All right. Thanks Gosh man time flies I’d say right around four or five years ago I just kind of felt like we were stuck and I wasn’t, my wheels weren’t moving and I had this goal and I just didn’t really know how to get there. So you guys actually helped me with that. I mean I reached out to you guys, we started our relationship, we started our coaching sessions and you
guys helped me build a lot of the systems that we have now. But you know Clay, had I not actually sat down and took the time and the energy to reach out to you and then set aside time every single week to actually work on the specific goal of scaling Window Ninjas, then it would have never happened and it wouldn’t have come to fruition like it is today. Gage Salinas, welcome to the Thrived Time Show. How are you, sir? I am wonderful, Clay. I’m glad to be here with you today.
And just to give people a little context, how long have we worked with you in your business, sir? A little over three years, Clay. We’ve been together for a little bit of a journey now. And I think we picked the best of times and the worst of times to work together. I mean, it’s like right at the peak of the geopolitical craziness. That’s when we started working with you. But you’ve continued to grow. What kind of growth have you seen over these past three years,
just so the listeners know that you do have, fact a business that can navigate through difficult times. Well we have over doubled our business here at Window Ninjas since working with you. I actually went back and looked through our numbers and I looked at some of our goals that we had set in the original conversation that I had with your team And we have surpassed my original number that I wanted to hit with you guys. And I was quite shocked at how,
I won’t say easy, but systematic it was for us to be able to get to where we wanted to be. So information is key. Making sure you’re following the process when it comes to marketing accurately and repetitively is something that we do over here and we have really, really, really scaled it to the next
level. And you know what, Clay? You guys are the ones that taught us that in the beginning and we have followed through with that for over the past, what, four or five years now that we’ve been working together. We have spent the last seven years scaling this business and we have these checklists in place with the help from your team, Clay, and it just creates success for all of our
customers, all of our franchisees, me here in my corporate office, all of our call center employees, our accounting department, all of our leadership teams. I mean, it really, really, really solves a lot of problems. And employees, our accounting department, all of our leadership teams. I mean, it really, really, really solves a lot of problems. And so as opposed to trying to reinvent the wheel, man, just grab a checklist that somebody has already taken
the time and the energy to develop for you, use it, and then master it, and then reap the benefits with the revenue that you’re gonna earn from doing those specific things that are on that checklist. It’s super powerful, Clay. It’s the best thing.
I mean, I know that I can come into this office whenever I want, whether if I wanna be here at seven o’clock in the morning or if I don’t wanna be here at seven o’clock in the morning, I know that I’m going to have people that are going to be here doing the specific tasks that everybody in this operation needs them to specifically do. Having good key people is important. Are you going to lose some of
your key people? Absolutely. But if you are always looking for great individuals, great people, and encourage them to come work for you, and then you teach them the systems, and you teach them what their specific job is, and you let them know how important they are. Clay, well first of all, thank you for having me again today. We’ve been doing this for quite a while.
I’ve been working with you for quite a while. Anybody out there that’s looking for a coaching system, I would definitely give Clay a call. You could be anywhere doing a lot of different things, but you chose to be here. Some shows don’t need a celebrity narrator to introduce the show. But this show does. In a world filled with endless opportunities,
why would two men who have built 13 multi-million dollar businesses altruistically invest five hours per day to teach you the best practice business systems and moves that you can use. Because they believe in you and they have a lot of time on their hands. They started from the bottom, now they’re here. It’s the Thrive Time Show starring the former US Small Business Administration’s Entrepreneur of the Year, Clay Clark.
And the entrepreneur trapped inside an optometrist’s body, Dr. Robert Zunich. Two men, eight kids, co-created by two different women. Thirteen multi-million dollar businesses. the bottom now we’re at the top teaching you the systems to get what we got Colton Dixon’s on the hooks I break down the books Z’s bringing some wisdom and the good looks as the father of five that’s why I’m alive so if you see my wife and kids please tell them hi
it’s the cnc up on your radio and now three two one here we go! We started from the bottom, now we’re here. We started from the bottom and we’ll show you how to get here. Started from the bottom, now we’re here. We started from the bottom, now we’re here. We started from the bottom, now we’re here.
We started from the bottom and we’ll show you how to get here. Started from the bottom, show we’re going to give tips to the listeners out there about knowing your numbers and knowing your numbers with Oxifresh’s Matt Klein. Yes sir. And I snuck in a little tip, a little pro tip on how to procreate within the context of marital bliss.
And you’re a fascination with Carmelo Anthony. from America’s number one business coach, Clay Clark. Arms away. Yes, yes, yes, and yes. Matt Klein, Denver, Colorado. How are you, sir? I’m doing wonderful.
How’s everybody over there? Josh with Living Water Irrigation, Dateline, Tulsa, Oklahoma, Jinx America, Thrive Time Show, Dojo of Mojo. How are you, sir? I’m well. I’m well.
Thank you, Clay. Well, we’re talking today about knowing your numbers. And for a second, I want to, Matt, can I be honest with you? Usually I’m just totally bogus and braggadocious and totally off the rails, but can I be honest with you for a second? Sure.
I think immediately that when I say we’re gonna talk about knowing your numbers, nobody wants to listen anymore. Well, they should. But they should, and I wanna ask you this because we have just booked Tillman for Titta to be on the
Thrive Time show. He owns the Houston Rockets. He owns the Bubba Gump restaurants. He owns the Golden Nugget casinos. He owns Landry’s. He owns just a lot.
He’s doing well for himself there. And, you know, with a net worth of $4 billion, he owns the Rainforest Cafe. Have you ever heard of the Houston Rockets basketball team there? Have you heard of these guys there, Matt Kline? I have, yeah. Shuffled a little bit this year. So what do you think about their new acquisition of Russell Westbrook? I think it’s exciting. It’s one of those wait and kind of see things.
Do you think it’s going to implode? There’s only one ball on the court. It’s going to be interesting to see how they play together. Do you think they are going to play together or will they just rip the ball in half? They may not play together actually. They just may individually take everyone one. They are going to shoot a lot. Well, they may not play together, actually. They just may, you know, individually take everyone one-on-one and that might work, actually. All right, so what I’m going to do is I am going to…I appreciate you, by the way, pontificating about the game of basketball.
Matt Kline did play Division I basketball. Matt, did you play all four years or did you play a third of a year or half a year? I played poorly for four years. I kind of just ran around the court for about four years. For the listeners out there that don’t know much about you, can we go on YouTube right now and see footage of you playing? It might seem like ESPN getting dunked on a few times.
That might be the only thing that made it online. What do we need to type in? We type in Matt Klein. What college did you play for? I played for the University of Northern Colorado. University of Northern Colorado.
Okay, okay, Northern Colorado. Let me pull this up here. I’m looking it up here. Let me type in basketball maybe. Maybe’m looking it up here. Let me type up a basketball maybe. Maybe that’s what I need to type in. Your career was largely pre- You got to go deep. I’m about a decade removed here. No, yeah, we got to go deep. I mean, this thing is your
life was largely pre-YouTube, you know? And so let’s see. Is it you? you know that wouldn’t be it was a year ago throws down a ridiculously powerful posterizing dunk that wasn’t you but you could you could dunk Matt could you dunk? I never dunked in a game. You could dunk though. There’s a hard press to say if I could consistently dunk. I’m not very tall. How tall are you? If you’re not very tall and you don’t jump very high, it’s hard to get up there. Wait a minute.
Could you, how tall are you? I’m about 5’10”. You played basketball at the D1 level and did you ever get a dunk, I mean in like a high school game? Nope. never dunked in a game. Really? I get dunked in practice sometimes, but I couldn’t palm a ball.
Oh really? Well that’s going to take the fun out of this conversation. But the parker really stacked against me, you know. Okay, well I’ll tell you what. Can’t palm a ball short, can’t jump, can run kind of fast. Did you play with long hair?
Nope, I never had long hair. You were rocking the Steve Nash look. Now, how many points a game did you average during high school your senior year and junior year? Tell me. Give me the stats. Junior year was about 20, 21. Senior year was about 29.
29 points a game your senior year. Now, were you shooting, shooting like an unbelievable three ball? Were you really good at like the scoop shot? Were you doing layups? Did you have the old man hook? What was working for you? My thing was just dribble down and before the defender got to you shoot like three feet behind the line and then if I made the first one I knew I was gonna be good the rest of the game. If not then I would just bulldog my way to the rim.
Do you remember? I had a little mental game I played with myself all the time. I made the first one, you better watch out because I may not miss. But after that, if I didn’t make the first one. He played a mental game with himself.
Remember, don’t play with yourself, but play a game with yourself. Okay. Now I want to ask you, what was your record your last year? What was your record your last year in high school? In high school? Oh gosh, I don’t even know. What about college? We went to the state, we didn’t go to the championship. I think we were in like the Sweet 16 maybe.
Okay. What was your, how many points for David? I remember that game because I fouled out in like the first half. Oh really? I had like four offensive fouls at half court. Wow.
You were quite the controversy if you will. Now you, just so we’re clear, you again averaged 29 points a game your senior year. And how much your junior year? About 20, 21. My dad says my junior year I had a girlfriend and then my senior year I didn’t. And he just says, he just shrugged his shoulders and said, I told you.
There it is. I don’t know if there’s any fact behind that. So Matt Klein, there’s three things I want to teach the listeners out there. One, if you want to take your basketball game to the next level, do not have a girlfriend. Two, don’t play with yourself. And three, know your numbers. That’s a great segue. Great segue. Dedicate that first one to Papa Klein. Matt knew his numbers when he played basketball.
He just told his numbers. Now Tillman Fertitta, who’s going to be on the show here soon, he just wrote this new book called Shut Up and Listen. I have a part two of the book coming out called Shut Up When You’re Talking To Me. But his book is called Shut Up and Listen, Hard Business Truths That Will Help You Succeed. And he writes here, one overriding factor determines whether any business is destined
to rise to the next level or struggle endlessly. Your numbers. This is something I emphasize not only in my own businesses, as I like to say, ask me anything about my businesses and I’ll be able to answer you. But to entrepreneurs of all sorts,
you need to know your numbers. You need to know them cold. If you ask me why I’m successful, I usually break it down into four reasons. One, I know my numbers. Two, I understand operations. Three, I know the developmental side, how to grow your business. And four, I change, change, change with the times. So Matt, I want to talk
today about Oxifresh, the Oxifresh franchise with 400 locations now all over this great country. And I want to talk about what numbers do you need to know every week to be a successful Oxifresh franchise operator. And then I want to ask you how successful operators fight through the monotony of having to do the same repetitive tasks over and over in exchange for financial
freedom, and time freedom. Talk to us about these. Yeah, so and I think there’s a few things when it comes to occupants that are very simple to track. And these are the ones that I feel like have the most impact on your business. And I broke them down into a few different categories. And then at the end of it, I wanna talk about one
that I actually went through in the last three months that has had a very profound impact on my business and how much money my employees make and what we can produce in a month by a very simple change that even though I work from office we’re still just so make sure that I get to that I think it’s very important. Awesome. It does segue into it. Yeah. However, so let’s talk about a few
of them. Right. And the easy one is you got to know what you’re paying for when it comes to marketing, right? There’s so many small companies out there that they have their marketing program or lack thereof, right? But everyone’s spending a certain amount of money on marketing. If you’re not, you better start, right? And the spend is what you first want to do. The tracking of it, right? It’s the doc. He’s pressed specifically. I very fortunate to work with a company that The spend is what you first wanna do. The tracking of it, right? If Spodocity Express specifically,
I’m very fortunate to work with a company that puts emphasis on exactly this, knowing where you’re putting your money. So if you have five different marketing campaigns and you’re spreading that money, your marketing budget out through them,
you need to know what your high performers are. You need to know how to actually make those high performers even better. You also need to know what you’re not really proficient at. So if you have a marketing campaign and you’re spending $500 and you’re getting $500 back, if you don’t know that and you just assume that it’s doing well, you’re going backwards. Right? That money is not actually helping you. So you’re actually putting your money into a well that’s not going to give you a very good return.
So you need to know what gives you the best return. You need to be able to track what actual marketing is doing for you. And the nice thing is when we actually have the scheduling center or online scheduling platform, every single job across the country that’s booked is tracked through a coupon code. It doesn’t matter where the job came from.
Every single- Wait, wait, stop, no, stop, no, no, stop. There’s too much good information. We have to stop. It’s too good. It’s so good it’s bad. So good. It’s like how Michael Jackson said it’s bad but it was good. That’s how good it is. It’s
so good it’s bad. It’s so good. It’s like, you know, sick means healthy. That’s sick means it’s great. You’re so good it’s bad. Okay, I’m trying to get it together here. You’re saying that if I buy an OxiFresh franchise that you sick freaks in Denver, Colorado track where all of the deals come from each and every week?
Are you saying you guys track? Absolutely, not every week, every single minute. Because to book a job, you have to have a coupon code. So if it came from a ValPak, boom, BP 0700719, right? That’s a ValPak for July of 2019. Boom, you know it. You can pull a report and know exactly how that comes. Importantly for that one, is people might actually
in three years pull out of their junk drawer a ValPak from July 2019. That still should count towards that budget. But if you don’t know where it’s coming from, and you don’t have the specific campaign for that, the ValPak’s a very easy one to track because
you can mail them out individually whenever you want to and you can associate a code to that specific one right when it comes to Facebook ads and you do a targeted marketing Facebook campaign use a unique code because if you spent $500 on that and you got 1,500, 2,000, 2,500 back, then you need to know that you can repeat that. Repeat that better. So the next time you get 4,000, 5,000. Yes. You have to have the numbers, you have to be able to track it. Now let me tell you, things are so sick at Oxifresh right now. They’re so good. They’re so they’re so good.
They’re so bad, you know, so, so great. It’s so sick. I’ve got audio of your call center, taking phone calls. And it could be audio. Dr. Z is out of town. And so I said, is it possible Z that you could just record, you know, give me some audio or something, you know, and to kind of fill in when you’re gone.
And he said, Clay, I’ll, you know, I’ll see what I can do. And this is the audio file I found. It’s, I don’t know whether it’s labeled sick. So let me queue it up and just see if this is audio of your call center and just how sick it really is right now. Let me cue it up real quick. Let me see if this is the right audio.
I think it is. I don’t know. It seems kind of quiet so far. I don’t know if this one’s working. Oh, there it is. Let me see. No, that’s not it. That’s not it. Oh, wow. I think I found it. I think I found the audio there. Oh, wow. It is.
That is the call center. Wow. It’s so sick there in Denver. What’s going on up there? You guys have like swine flu or something? How do you track every time?
I’m not sure. Wow, it’s so sick there in Denver. What’s going on up there? You guys have like swine flu or something? How do you track every time? Yep, every time. You cannot put a marketing campaign out there without a sick tracking number.
Okay, now, so numbers. You said one, we have to know what we’re paying for in terms of marketing. I got it. Two, we want to track what marketing is working. What other numbers do we need to track? Yeah, so once you actually get jobs on the schedule and you start growing it, right, the next thing is your performance. You want to be able to track your actual technicians performance because if you don’t know how your customers are doing with actual feedback,
it’s very hard to manage that that situation, right? So if you have three or four technicians, you need to be able to segment each one of them individually on what they are doing. You don’t want to have, you want to have a blanket of your whole business just so you kind of have a gauge on it. But it’s more important to know how your individual employees are operating their day, right? So being able to track customer satisfaction with Oxifresh specifically, we actually automate this for you. So every single night, once a customer has been done, all across
the country, everyone that day gets a survey sent to them. We get an incredible click-through rate on these, right? And we actually let these customers know that they’re going to be getting it and if they can please let us, you know, give their feedback. Because what we do on the back end is we take that information, it’s already categorized through our scheduling software to know what technician did it, right, what the job is and all the information on it, but then it has a running tally of that
technician’s customer satisfaction score all time. You can actually pull a segment of period of time, whether it’s a month or a quarter, and figure out how they perform that quarter. You can look at individual comments from customers in that period of time, maybe they had a bad month, and see what their actual problem was. Right? And I always use the time, the time of the job, or being on time is what I mean to say. So if you know that your customer is doing well and he had 100 reviews and three of
them were bad and all three of them are because you can’t show up on time, you have a time management issue. And I’ve said that before, that is going to be managed by you as the owner. But if you don’t know that because you’re not tracking your customer satisfaction scores, you’re just going to start guessing. If you’re guessing at that, then you’re gonna have a weird relationship with your technician.
It’s not gonna work out right. So having real numbers on a percentage basis of performance and being able to track what their actual flaws are so you can help them as an owner make their jobs better so they can be more efficient and make more money. I was doing a Google search earlier today and Oxifresh now has 163,000 reviews based upon you guys being insistent on tracking feedback. I mean you don’t get 163,000 reviews without somebody following up relentlessly every time. And for your franchisees, you largely automate that. Now
you might say, Clay, it’s dangerous to automate feedback. Oh, it is dangerous. But what’s neat is you guys make it right. So if you actually find out that one of your tech showed up late or something bad happened, you guys really do your best to fix the situation and there’s some accountability there. And I would just say, do a Google search right now for carpet cleaning quotes. If you’re listening right now, do a search for carpet cleaning quotes
and you’re going to see that Oxifresh is the world’s highest rated carpet cleaning company, which is sick. And Matt, I’ve got audio. The call center got a little messy there, but I’ve got some audio of the, of this is, this is, this is apparently a conversation that Rob was having with Chris when they discovered you inched ahead of 163,000 reviews. So this is my understanding is Rob walks up and says, Hey, Chris, are you aware we’re over 163,000 reviews? And I tried to do like Elon Musk has Neuralink where they’re putting a little
thread size electrode into the human brain, you know, and it’s trying to connect humans to AI, kind of freaky stuff. I’ve got a similar technology for micing the human body. And so I believe this is the audio from a conversation, a very thoughtful conversation between Chris and Tolick. What’s Chris’s title right now?
Is he the vice president? Is he the vice president? Is he the pool boy? What’s his title at OxiFresh? He is upgraded from pool boy to vice president. Vice president, and he’s talking to Rob. What’s Rob’s title up there at OxiFresh?
So Rob is our director of cleaning systems, but he’s also our internal franchise coach. So basically when you start the franchise, you go through all the training, Rob is going to essentially sit down with you and he’s going to be your first line of defense. He’s going to go through everything, a whole checklist of onboarding, vendor relations, call center training, all that.
So he leads the liaison for that. Yeah. Um, and the reason we wanted Rob to do that is because there’s so many questions throughout the process on each level of that Rob has spent about 10 years running the corporate franchise through Oxifresh. Yep.
So there’s really nothing you can’t ask him. He takes you through the entire process, but he also is there to go through any of the, you know, in the field questions or cleaning system questions that you need. So he’s an all-in-one type guy. He is your first, like I said, first line of defense. And just for everyone out there who knows, Oxifresh does have a longstanding practice of discriminating against people that are not former Division I basketball players.
And so Rob is also a former Division I basketball player, which continues. I have filed a lawsuit, it was tossed out, but I’m coming back. I’m going to file that thing. Just because you’re not a Division I basketball player doesn’t mean you shouldn’t have a fancy title at OxiFresh. Let me queue up the audio here between Chris and Tolick and Rob. It’s going to take about a minute to really know if it’s them or not. You can tell us. I’ll get about 30 seconds
in. You tell me if this is Rob and Chris talking. We’ll see. You know, I don’t know if you guys have… Let me see. Aaaaaah! Ooh, one down. I know something about you. Aaaaaah! I’m starting. Feel fine, I guess. Boy, that means I…
Oh, oh, oh… Aaaaaah! Oh, oh God! Why didn’t anybody tell me? Aaaaaah! Oh God, why didn’t anybody tell me? Oh God, why didn’t anybody tell me? Okay, I don’t know. Was that the right audio file? Z left me these files. That’s a different audio file. That was a file from the last time we tried to have a corporate basketball team.
It was miserable. That was our first game and only game we played together. Did you guys actually get sick? We did not look good, my friend. It was pathetic. None of us have worked out in seven years. Let’s get out there and do it.
I love it. Okay, so what are other numbers that we should be tracking, my friend? So far we’ve got, we’re tracking the feedback, the quality control. We’re tracking what marketing is working. We’re tracking what we’re paying for in terms of marketing. What else should we be tracking?
Yeah, so there’s a few ones that aren’t as important, but I want to talk about them. We always talk about competitive reviews. You need to know where your competitors stand on the review front, and you need to put goals ahead of you. You should always be thriving to be at least 50 to 100 reviews over them, not just on your website,
but on Google, on Facebook, on Yelp. You get to that point, you’re going to dominate your market fully, and no one’s going to be able to compete, and they’re going to just quit doing it. So you need to know where your competition stands, and those are numbers that you can look at very easily.
Just go online, boom. You just said if you get a ton more than the competition, if you blow them out of the water, they might just eventually quit trying because they’re demoralized. Is that what you’re saying? 100% there it is we see it all the time there it is right absolutely your goal should be for them to just stop at 50 and never try
anymore because they’re never going to catch it. I had one basketball coach one coach that I played with there that was phenomenal. But his whole deal, Matt, and you remember basketball in the 90s, but you didn’t have a lot of game film because it’s the 90s. There wasn’t all these websites where you could watch high school players. And we’d go into these tournaments where you’re playing against a bunch of small schools in Minnesota. And he had this thing he would do where if we were up, if we were winning,
he kept wanting to run up the score, like run it up. Like, you know, there’s like four minutes left to play and you’re up by eight points. He wants to get that thing up to 20 points a game. And eventually the other team quits trying because they think you’re trying to humiliate them, which you kind of are. But also in the brackets, it looks pretty convincing when you see that this team won by 24 points.
You know what I mean? Right. And so their team almost gets psyched out along the way. And I see the same thing in business. There’s some of my clients that have, you know, 400 reviews. I think Dr. Morrow, Dr. Morrow, I’m looking up Dr. Mark Morrow right now. It’s a Morrow, Lyon, Kitterman.
If you’re listening right now and you type in Tulsa Pediatric Dentistry, Tulsa Pediatric Dentistry, I’m one of the best podcasting slash Googlers on the planet. I’m doing it right now. And I look it up here and he has 1,152 reviews and the closest to him is 304. The dude with 304 almost never adds more reviews because he’s demoralized.
You know, I think he just, he’s probably depressed and I want him to do well, but I, not that well since he’s not my client. Now, Matt, what’s another key performance indicator or a number that we have to track if we want to be successful?
Because Tillman for Titta says, know your numbers, know your numbers, and know your numbers. And if you have time, know your freaking numbers. Matt, help us out. Yep, so one that’s very simple to go through,
but also can really change your bottom line is your product cost. Every single job has a product cost to it. Right? And we know on ours we always want to be around 5%. So if you’re not at 5%, take out the you know the situation where you have someone training because they have to get efficient at it. If you have a product cost of 5%, you know there’s an issue, right? You either know there’s
an issue with them being not trained appropriately, or they might be doing jobs on the side, right? But if you don’t know that, that’s 5% of your bottom line that’s going to nowhere. So you’re saying your product cost cannot be over, you have to know your product cost, your product cost cannot be over 5%. It shouldn’t be I mean, it can fluctuate a little bit. But if you have consistent 10%, something is happening in your
business. If you don’t know that, right, and that 10% goes on for years, right, you’re talking thousands and thousands and thousands of jobs that is coming out of your bottom line just because you have no idea how much it’s actually costing you with your act, you know, two things are happening there. You don’t know how much it’s costing you, but you’re also not paying attention to your customer or your technician’s efficiency, right?
Or you’re missing something, right? But knowing that number and letting your technician know that you know that number allows them to understand that, okay, I need to be a little bit more aware of what I’m doing. Maybe I don’t need to use three scoops of product here because I don’t need to and it’s not necessary. And maybe you manage them
better at how they’re actually cleaning. Because I imagine if they’re using more product than needed, their results are going to be a little less. Now I have a question. When you played basketball, who was your coach at the Division I level? Who was your coach? So I had two of them. I had Craig Rasmussen and I also had Tad Boyle, who is now the head coach of CU. Of who?
CU Boulder. CU Boulder. Okay, okay. So, and what was his name again, the CU Boulder guy? Tad Boyle. Now, I don’t know if this, I have a list here of what appears to be Tad Boyle’s, is it Thad or Tad? Tad, T-A-D.
Okay, this appears to be Tad’s rules for basketball success and I want you to tell me if this is in fact some of the things he said. Step one, don’t wear that arm sleeve thing that Carmelo Anthony uses to compensate for not for not hustling. Don’t wear that. Is that, was that one of his now that was rule one. And then two, don’t wear a headband that Carmelo Anthony uses to
compensate for not hustling. Three, don’t buy jewelry that Carmelo Anthony uses to compensate for not hustling. Three, don’t buy jewelry that Carmelo Anthony uses instead of using his brain. Four, don’t wear the goggles that Amari Stoudemire used instead of learning how to shoot free throws. Five, don’t wear accessories to compensate for lack of understanding the game of basketball. Are those any of his rules or is that just my list of things that I wrote down?
I think you might have taken his rules and just put Carmel Anthony in there. I have audio of you though walking in for your last game. This is your last game. This is the music that queued up. A lot of players in professional baseball, they get to choose a song they come into
on the minor league level a lot. And Maddie Cline, they called him MP, or was it MK, the MK, the MK. And he comes in the court and the fan favorite. This guy’s a legend here at the, what college was it again here
the college I want to make sure I get the right audio here. University of Northern Colorado. Yeah, huge fan, huge fans up there people, people who were very high up into the mountain regions would look down and watch the games they love Matt, Matt, Matt Klein at MK, he comes out there, and they’d queue up his audio because Matt would, if you could picture this Strive Nation, he would put on the Amari Stoudemire goggles.
He’d have Carmelo Anthony’s, those, what do you call those, those tension sleeves? Is it tension sleeve? And then you, and then you wore like, and then he would wear the LeBron move where he wears like the Superman tights
underneath his shorts. And then he wore like an under armor shirt that would repel the sweat and then he had like a headband on and Matt had the whole thing going and then he had, a lot of people have tattoos that mean things, he had tattoos that meant things that meant things. It was like a Jay-Z lyric, it was like a double entendre. It was like a metaphor. Matt Klein had the whole thing going on. This is what they would play every time he’d walk on the court.
Oh yeah. Ladies and gentlemen, our starting point guard. Standing at how tall are you Matt? 5’10”. At 5’10”. He’s a beautiful man. He’s so so so fine. He’s got enough bling bling for all of us. It’s Matty Klein. And then the crowd would go boo because they knew you’re spending 6% of your gross revenue on accessories.
That’s exactly it. That’s what happened. The coach knew the numbers. That’s the coach knew the numbers and he’s like, listen here, this guy, how many points a game did you average your senior year, Matt? College. College? Yeah. Oh gosh. Ten maybe? the announcer was really pretty rough on you, but he’s like averaging 10 points a game and spending 10 grand per week on apparel. It’s medic line.
You know what I’m saying though? There’s certain players like that. Is it not? Were you a big, cause Carmelo played in your neck of the woods in Denver there. What were your thoughts about watching the great black hole of basketball?
Receive a ball, count to 23, and then shoot it last minute. Did you enjoy that? Was it fun? Was it fun to watch the man who couldn’t find the gym? He could never find the workout center.
He’s like, hey, Carmelo would typically run around the Pepsi center and go, guys do you know where the weight room is? Because I haven’t been able to find it. Did you enjoy watching Carmelo Anthony? I love Carmelo Anthony.
No, we were actually pretty good when he was there, but I will tell you, his descent in the old NBA after that’s been hard to watch. You’re not as critical of Carmelo Anthony. You don’t dislike Carmelo Anthony. I love Carmelo Anthony. I want to come across like I don’t like him. I’m just saying he’s… Seriously, could you watch a game that you fall asleep? It’s like watching baseball. He turned basketball into baseball. I did watch him score 33 points in a quarter one time. But did he shoot the ball 33 times during that quarter? Could have been 50. Unbelievable. Okay what’s another number that we need to know on the
bling-bling edition of the Know Your Numbers, Know Your Numbers, and Know Your Numbers. Matty Kline from way downtown behind the line edition of the Thrift Time Show on your radio. Sir. I got one more and then I want to talk about something that happened with my franchise here.
So the next one here is upsells. Upsells. Right. Again, we’re always trying to increase your bottom line and make your employees more money off of incentivized pay. So upsells, being able to take a job from 200 quoted to 250 completed, and basically
it’s just going above and beyond. We go by the three wow systems while you’re in the home. We also want to make sure that that customer knows what you are capable of as a company. So if they call to get five rooms done and then you realize they have three dogs and they don’t know that you can actually do an odor treatment and a protective treatment, spot treating kits, or you can actually service the upholstery. Maybe they
got four couches and dogs sit on them all day long. Right? They don’t know you do that. They’re not going to just ask you. Don’t assume that they know. Take them through the five minute process with the walkthrough. Show them everything that you’re capable of and let them know what you know what you can do. And if you can add something to them that they want, that they see value to, and you can add that, then you are going to increase your bottom line. I mean, if the technician can get to about a 20% upsell, I mean, they just basically gave themselves a $10,000 raise at the end of
the year. That’ll make you about $24,000 more a year per technician just by having about a 20% upsell, even if they’re not at a full schedule. Now you, my understanding, Oxifresh, if you buy a franchise, you’re gonna train the franchisee. If someone out there is listening and they invest about $57,000, they can buy an Oxifresh franchise and you’re gonna train the franchisee. If someone out there is listening and they invest about $57,000, they can buy an Oxifresh franchise and you’re gonna teach them how to upsell,
how to market, how to clean the carpets, how to hire techs. And I understand that you have actually developed a great video series, training videos, right? You have training videos, right? Yeah, we have actually an Oxy fresh university. It’s a very
scripted by department of your franchise, what you need to do, you actually cannot open your schedule until you complete that university that 90% now I have audio. I have a guideline, it’s a necessary course that needs to be taken. On the necessary videos to watch, there’s sort of like an Easter egg, you know, it’s like you get to the end, you get to see it, it’s like the funny stuff after the credits.
And Matt, this is a serious excerpt from one of the videos, this is called OxiFresh, how to know if your customer has dogs in their home. And I’m going, okay, I want to watch this and I know it’s an audio only show. Let me just cue it up here. And Josh, you can chime in and tell me, let it play for a minute, but tell me when you would know if there was a dog in the home. That way you would know if you needed to ask.
You know, okay, let me cue it up here. Let me get the… Is that Spanish? I don’t know. This part here sounds like they might… Is that Mandarin?
That’s probably what I’d say. Ma’am, do you have a dog here? Do you need… Do you have a dog? It sounds like a dog. Josh, do you have a dog here?
That’s how thorough OxiFresh is though. They’re going to make sure you have that so that you can understand what it sounds like. This sort of audio training is not available in other places here. But seriously, upselling, if you do it consistently, you said $10,000 more a year you could make? $10,000? Yeah, I mean, typically a technician could do about 13 to a very high, high efficient technician do about 13 to 15,000 a month in sales.
So if you’re actually doing a lot less than just 10,000, you do 20% that’s $2,000 in sales, right? If you’re doing incentivized pay, that after the fact we paid 40% of any upsell to the technician they can really kind of affect their year in their month but also you know your bottom line again increases by about $24,000 you know just by paying attention to what that customers needs are. So that one’s a big one.
And all you need to do is look, we already track upsells just by when you close out your work orders, you can go there, you can just look at what it is. Look at what your upsell percentage is, and you know exactly what it is.
And if they’re at 3%, let’s try to get them to 10%. Right, once they’re consistently at 10%, let’s try to get them to 15%. If they’re at 3%, they’re not asking anybody for anything. They’re just doing the job. That may be a confidence issue. Before I get into your story, I want to ask you this here.
The confidence issue, the training issue. You see this a lot where a sales representative is just, they’re not asking. They’re coming back, you know, they’re unloading the vehicle, unloading the truck, they’re coming back, they’re in the Monday meeting, they’re in the staff meeting, they’re watching the training videos, but you know they’re not asking. You know what I mean?
You know they’re not asking. You know what I mean? You know they’re not asking. How do you improve the confidence? Do you still believe in taser technology, waterboarding? What’s your moves? Taser technology works very well. You’ve got to be a strong person to get through that. Works great on al-Qaeda. It’s amazing. Okay. All right. But no, I mean, you know, not everybody has these skills, so some will really be able to develop them and thrive.
The confidence is important. I feel like most people, if they’re not with a company, if they actually trust the product, they’re never gonna have it, right? Because if they actually know that they’re being viewed and watched and looked at,
and their performance is being, you know, tracked, right, they’re not gonna and watched and looked at and their performance is being tracked, they’re not going to go above and beyond and open up the window if they’re not confident in what they’re doing. You need to make sure that that person is trained enough to where you can send them to your grandma’s home, you can send them to your friend’s home, and you have no concern that they’re going to do a good job.
Come on now. Right? If you have any type of inkling that there’s, I’m not really sure, then you need to just train them. Right? It doesn’t cost a lot for us to train. Take a day out, don’t have jobs, just make sure they’re confident. If you don’t spend enough time with them to know what they’re good at and what they’re bad at, then it’s going to be pretty hard to train them. Just spend a little time, develop their skill sets, because at the end
of the day, once they start and they get confident, they are going to make more money. They are going to be happier and everybody else in your company is going to thrive. By the way, if they have other technicians in there, they’re going to see that because it’s important to know how your peers are doing in a comparison fashion. So if you have guys that are 20% and you have a guy that’s 5, by nature he’s going to want to be at 20%. Nobody wants to be the 3% guy and if they’re okay at that,
you need to replace them. Before I’ll ask Josh with Living Water Irrigation, one of our show sponsors, to interrogate you with questions, I have audio of Rob, who I affectionately call Black Rob. I have audio of Black Rob celebrating the successful training of a member of your team. And again, if I have confused the audio files,
then you can, you call me out here. I’m just gonna cue it up here. When Z’s gone, he’s a doctor. You know, he writes in that doctor kind of, you know, the doctor font where you’re not really sure. And I’m just reading these files here,
and this one says, sound effects, glory. Let me cue it up, I think this is it. ♪ Glory, glory ♪ ♪ I’ve got a feeling everything’s gonna be all right ♪ I’ll be alright, I’ll be alright. I like it. Probably. Hey. Be all right. Be all right. That’s that’s that’s the kind of training Rob gives you. It’s just unbelievable. It’s thorough. It’s it’s almost biblical.
It’s like it’s taking us back to a time in America when life was good. So, Josh, take us back to a time and or take us into the future and a time in America when life is good and ask us, ask Matt any question you want to ask him about tracking numbers because you run a business. Yes, had a Did you have a record sales week
this week? I mean, it was a good week. It’s a great week. It was a very, very, very good week. So things are going well here for living water irrigation. It’s a great business where they put in irrigation systems for lawns and so you can stop dragging hoses around and they do a dollar for the first service call. It’s livingwaterirrigationok.com right livingwaterirrigationok.com. Josh, what question do you have for Matt Klein? Hey Matt, so I guess we could ask first why the Nuggets didn’t get on the Thunder fire sale.
I mean, I guess y’all had some opportunities there. Yeah. So, the other thing is the season 2. We are set, man. Y’all are set, like y’all are ready to go. Okay.
Oh yeah, this is gonna be, you just watch. I thought it was pretty low when the Thunder, hey when the Thunder were selling, when they’re offering to sell the services of the ball boy, I knew they were having a fire sale, that’s how I knew. When they were like, all the parking attendants, they’re like take them! Second round pick for them though, they got a second round pick for them.
When the general manager’s down there offering, the NBA, I know the NFL goes what six rounds? How many rounds does the NBA go right now? Two? Two rounds? Yeah, I knew it was pretty bad when they were offering, you know, the services of the water boy, you know, for a second round pick. Okay, but back to you, Josh, what question do you have for him? And so I know, they’re at OxyFresh, obviously, all have all the systems and the processes in place and stuff. So you know, you’re, you’re gonna have all the spreadsheets and
all those things for your franchisees to be able to input their numbers. As far as a lot of other small business owners out there, how often do you think they should be addressing these points that you came up with, with the marketing and tracking each individual tech and all those things? How often do you think a business owner should be reviewing their numbers or looking at their numbers or spending time on them? Yeah, I think if you’re a small business and you do not
have the ability to just pull a report then I think you need to stay on this almost daily if not weekly because the biggest thing that people do is once they get behind they go, oh I’m going to have too much work to get back on. Too much work. Right, they just forget about it.
Get off, I’m off the wagon. I’m going to stay off the wagon. Because it’s too much work. Once you’ve said, you know what, let’s let it go. Let’s let it flow. Then you kind of get into this where you’re kind of like a freestyle rapper of business. And you’re just like, I’m not going to write down my lyrics. I’m like the Jay-Z of my industry, but then you realize you’re not Jay-Z and that’s a bad place to be there.
But back to you, Mr. Living Water. So the other question I’d have for you, so you know, if, and this is just a, your opinion. So if by knowing your numbers, if let’s say you went and signed a contract for a billboard and you’re, you’re paying $400 a week for this bad boy That’s a hot thing and over six months put your wife on it over six on the thing Come on, you’ve gotten zero return put her on there Like what oxy fresh probably continue down that road and say man, that’s a really smart investment. It’s a hot deal. Yeah
Well, there’s two things. That’s a great question, Josh. One, before you go down that road, have a conversation with our marketing department because we have 13 years of marketing experience and what works and what doesn’t. At the end of the day, it is your business completely. You can make that decision. But billboards is a great, great example. We know they don’t work. I can express that openly. We’ve seen it doesn’t work. So we would tell you not to do it. Wait a minute, wait a minute, wait a minute, wait a minute. Ah!
Ah! Ah! I can’t handle it so good. Are you saying? Holy cow! Oh!
Ah! Ah! OH! come out here throwing freaking haymakers. I’ve got audio. This is what Dr. Z wanted me to say to you. Surely you can’t be serious. I am serious. And don’t call me Shirley. This is the thing. Dr. Z had one more audio clip he wanted me to share with you from his
vacation resort. He said this. He said, play this for Matt Klein if he starts saying that billboards don’t work. Looks like I picked the wrong week to quit sniffing blue. It’s like I picked the wrong week to quit smoking. It’s like I picked the wrong week to quit drinking. It’s like I picked the wrong week to quit amphetamines. I don’t have any clients I’ve ever worked with that have ever had success with billboards.
Never. Ever. But there’s always a hook and it’s a vanity move, right? I mean, isn’t it awesome when you go to the Pepsi Center and you’re out there taking an A-Wiz and you look up and your picture and your ad is right there above the urinals and you’re going, look at me I’m the DUI guy. And then your mom calls you and your mom says, hey I saw your
billboard. Hey I was peeing right on your face right there in the bathroom the urinal thing was awesome. You’re like, good mom can you buy something? I mean the billboard I mean look I saw the billboard look I see you everywhere I mean that’s, I saw the billboard, look, I see you everywhere. I mean, that’s like, I don’t know, that’s like men. I see a lot of men sometimes who get bedazzled jeans that are very tight and they get one good black shirt and they get a truck with the biggest tires in the whole world to make
up for the fact they’ve had no sales this month ever. Can you talk to me about this phenomenon, the billboard game, Matt? Because you really took this shit to a dark place. Very dark. Yeah, well, your actual question is if you go six months, you don’t get any return on anything. You either need to cut it off completely and reinvest somewhere else. You need to go back to the drawing board or the vendor that is actually behind it and say, what is going on? Turn this around or my money is going
elsewhere. So the question you posed, Josh, is would we continue to do that? I would certainly hope not. And the reason why I brought that up, that was yours truly. I have to take ownership of that. That was me. Fell into the whole brand recognition. The billboard will be great nonsense. So, but with that being said, I think there’s a lot of listeners out there that need to hear this. Yes. Make sure you get a true valuation and what your return is going to be off of
that billboard that you drive down 169 and look at but nobody’s ever called you. Let me tell you I have audio here I got a lot of audio clips today because he’s gone and he’s just giving me access to all his files and uh and he’s he’s that kind of benevolent doctor where he says I can’t be there to treat the patients but I give you my tools you know what I mean and I have access to a nurse practitioner who can help me administer the stuff. Matt I’m gonna play audio this was audio of Josh actually when he drove by his billboard after what two months
of running the billboards he look he got out of his car on 169 Josh if you can picture this Matt you picture this 169 Tulsa, 169, there’s an overpass area. He gets out of his car, he looks at the majestic billboard. With the sun sparkling. While also comparing stats, he realizes he’s got no deals. Have you got like one deal off that?
So we had three really small deals. And how much did it cost? Oh I’m into it now for like 12 grand. So this is this. Oh yeah. This is audio. I got to have a Prius after Josh. So no, no, no. He’s busy selling ice to Eskimos right now. So anyway, so what happens is after Josh saw that he was doing tracking he’s like Matt Klein says to track I’m gonna track he’s tracking he’s looking
at the billboard he pulls over his mom calls honey look I see the billboard look he’s on the billboard he’s so excited his mom calls he shows the numbers he realizes he’s got three deals for twelve thousand dollars and this is audio of what he did next. You’re going to have to let the audio kind of work its magic here. It’s kind of like a good marination. Okay, it’s like a good rotisserie. We’ve got to let this happen. Okay, this is a good stew. Listen to this, Matt, and maybe give all the listeners out there advice
about why not to use billboards after we finish the next one minute and 48 seconds. Here we go. I’m in progress. I’m in pursuit. He’s driving. Hello. He’s driving. He’s on the phone with his mom. He’s trying to get to the billboard.
Pass, pass. He sees it. He looks at the stats and he realizes. Off the overpass. Should have just driven off the cliff still tumble still tumble just like the revenue numbers just he’s like are you
saying I got three calls? I’m so happy I’m alive. And then he kind of gathers. He’s looking he’s like I got three calls. And it’s still not over. Still got six months on the contract left to go. He’s got six months left. He’s got six months. He’s on the phone with his mom and she’s like, I saw, I saw the billboard. Oh, and that’s it. That’s it. Now he gets a text message from your office assistant and she says, we did get one call.
We did get one call. There it comes. Matt, what would you say to the business owners out there that feel like that when they discovered after tracking that their sales are lacking? Yeah, I mean, um, don’t sign longterm contracts. That’s a hard one, right? Negotiate. Even you have to pay a little bit more for a smaller period of time. That’ll be worth it for you
to figure out if it works. Right? Six months, 12 months, most marketing companies want your business negotiate and be a very good negotiator for your money. And track it, right? Even after two months, if you get zero sales, you need to figure out why so you need to put that vendor on the spot or you need to just adjust and move your funds elsewhere. Right? We live in the age of online marketing. Yep. So start there. Right? Start there. It works. We know it works. And when it comes
to service brands where you have a vehicle going to customers, yep, that is your billboard. That’s it. That is your billboard. You’re actually taking your billboard to customers that have already asked for your service. Come on in the neighborhoods where you’re gonna have likeminded people. You already have multiple billboards out every single day. You don’t need to put one that’s stagnant
because no one’s gonna call it. You’re basically giving every other company their business because it’s not they they’re not calling that number, right? They’re not pulling over. They’re saying, Oh, maybe I need a pizza. Maybe I need to get my carps clean. Maybe I need to get my roof clean. People are not pulling over. Just like a lot of dads wouldn’t let their kids pull over trips you’re like dad I gotta pee I got a I got a severe bladder infection we’re coming back from the Mayo Clinic and your dad’s like pee in a cup or hold it just like that just so we’re clear here Matt just just so I understand so you’re
saying the billboard on your vehicle. Right? Um, no, but just, you know, just, just, just ask them. Okay. Ask us or do the research. Yeah. But there’s a lot of companies actually, even if they’re your competitors, just call them. Dad, can I pull over and look at the billboard?
If you’re starting your own business, do as much research as possible. Dad, can I pull over and look at the billboard? Do as much research as possible. Holy crap, it’s a billboard, let’s pull over! Okay, so Matt, I’m gonna give you time to share the story and I just wanna know, the story, is it an uplifting story? Because I need to know what kind of music to have ready. Yeah, no, it’s uplifting, it’s very short,
it goes back to the numbers, and this just happened to me about three months ago, and I live this every day. So it just tells you, there’s so many things about a business that you need to pay attention to. Like all those things I mentioned, we’re very good at all those things, right?
And I got stuck with looking at all those things, but I was missing one key thing that I just had to start talking to other people, right? Because I look at these other franchise, they were getting a lot more sales per month per employee. So I was like, well, maybe my employees aren’t doing well, or maybe my, you know, whatever. And so I just started doing a little research, talking to people.
And I was doing about about 12, 13,000 a month per technician, per technician. But then our team at Oxyfresh, they said, well, what’s your time per room? Because we actually in the scheduling software, to get the appropriate amount per job that it takes,
you have to put a time assessment to each service. So if it’s one room, it’s got a time. If it’s a staircase, it’s got a time. If it’s a hallway, it’s got a time. And I was still at the default time schedule for when I first started my business. That should be something to where it’s just a training. Like one room would be 20 minutes. Staircase would be 25. I moved all those down to a more manageable because I asked all my employees, and I took them to 10. Instead of 25 for a stair, I took them to 15. I am able to produce $3,000 to $4,000 per technician more per month just by understanding where my time is. Right?
My time for room, my time for jobs. My employees are going to make so much more money and they want to and they don’t want to be sitting around. So that’s like a kick ya moment, right? But it just goes to tell ya, I was being stubborn in the fact that I thought I knew it all and I just wasn’t asking those questions.
All I needed to do was just ask. I could have done this a year ago. Hey, a real quick question. I’m not going to ask you your routing number like I normally do on the show, but where do you bank at? What’s the name of your bank that you bank at? Wells Fargo.
You know, Wells Fargo, I don’t know if the listeners are out there familiar with this, but you have the new Wells Fargo app I’ve heard. I have no proof of this. I’ve not talked to anybody about it. It’s more of a feeling I have, but I understand you have the Wells Fargo app and whenever money goes into your account, you get like a sound effect, like a Gallagher, you know, sound effect. Like when, you know, every time a dollar comes in, it’s like a whoop, whoop, you know, and Matt, I’ve got audio of the
app of the money coming into your account since you improved the efficiency by tracking your numbers. Let me queue it up real quick Four dollars five oh That’s like nine oh Like a ten pointer. Oh These are all putting any point at all is a good point. Well, that’s that’s $34. Oh Here we go
Dude, you’re making ton of money man. You’re making it’s like you’re getting a oh, oh, that’s a sneaky dollar. Oh, oh They’re online booking. Oh, that was 100 100. Oh Tractor beam that’s oh,, you’re going to the lady with the cats. You’re, you’re, you’re the lady, the cat lady who has like 47 cats. You’re going to be there forever. Oh, oh, oh, oh, no, no, no, no, no, no.
Wait, she says, no, it’s the house next door. It’s the house next door. Where they shot the dog video. Oh, there we go. The audio. That’s unbelievable audio, Matt. I love that app. Yeah, it’s a good app. It’s a great app.
It’s a great app. Now, Matt, final question here. Think about this one last thing. Yeah, think about this. Yeah, think about this. employees, that will make you an extra $120,000 a year without actually hiring another person. Matt, I got one more question for you.
This is from Josh. We were talking today about monotony. Because I have no hobbies, interests, need for vacation. I’m really good, business has always been easy for me because I just love stupid repetitive tasks. But for normal people, I mean people with a soul, you know, or hobbies or interests or any type of
well-roundedness to them, they might say, I don’t want to eat at Mr. Mambo’s every single night and I don’t want to have the same schedule every day and I want to you know enjoy trips like you just went to a trip. Where’d you go Matt? Did you go to Claremore or where’d you go? I went to Exuma in the Bahamas. Right to the left of Claremore. So people who like to travel, like to enjoy big things, but the great trips and fun with family and playing sports and outdoors activities. What
advice would you have? Because Josh and I were talking about that. Maybe Josh, maybe you can tee up the question about monotony better than I can. Yeah. So what I was, what Clay and I were talking about earlier is, is what do you do when the new wears off? So, you know that those folks have been in business for a few years and when it started, it was all super exciting. And then it was like the new girlfriend in high school and she was better
looking than the old girlfriend and whoa, and you know, and now but once you’re into it for a few years, and it’s the same routine day in day out, same thing. Well. Well first off you listen to some Kenny G. Oh I’ll tell you that’s what you do right away if you’re if you’re going through a dry spell if you’re out there and you’re listening to me and you’re in a monogamous relationship in the context of marriage and you’re trying to get up your sexual performance what you do is you just
put in this album. Get up. This is like this is like the happy for a good cause. up was I looked for more. Oh, here it is. This is the music. This is the music I was conceived to. This song came out. This is the song I was conceived to. Great job, dad. Okay. Back to you, Matt. So, I mean, yeah, if you’re getting to a point where you’re not enjoying what you’re doing or you’re going, you know, the repetitive tasks, I mean, you are the owner of this business, right? It’s going to be driven by you and how successful it’s going to be.
I would hope that if you get into this business and you’re going through, you have opportunities to either do other businesses or you have opportunities to scale. I mean, if you’re not regularly having conversations with other franchisees within the system,
right, I think that would be, I don’t think you’re taking advantage of protected territories like with OxyFresh and being able to stay motivated and stay upbeat. I mean, if you’re not motivated by adding more employees, we that’s probably another conversation, but you should be able to as an entrepreneur, specifically with OxyFresh,
to be open to any opportunity that comes down the road. I mean, so if you’re tired of monotony and you’re just getting the same, you know, money every single week, you know, every single week, give yourself another opportunity. Give yourself a hobby. Find like-minded companies that you can be successful at. Maybe add another service to what we already have. We do carpet upholstery, tile grout, hardwood floor. If
you’re only doing a few of those, add another one. That could be another challenge. If you just don’t like to do it, sell your business for a profit and go do something else because there’s nothing worse than being poor. You know, 9 out of 10 small businesses fail, according to Forbes. 9 out of 10 startups fail, according to Forbes. And 9 out of 10 franchises according to Forbes. Nine out of ten startups fail according to Forbes. And nine out of ten franchises don’t fail.
So if you’re interested today in buying a business, buying a job, buying time freedom and financial freedom, looking into the Oxifresh opportunity, if you go to Thrivetimeshow.com forward slash Oxifresh, that’s Thrivetimeshow forward slash Oxifresh.’s thrive time show forward slash oxy fresh wait a minute I’m trying to pull over at the billboard for the first time in American history it’s 9-1 it’s a again it’s thrive time shut a calm forward slash dad wait a minute I’m trying to go it’s thrive time
shut a calm forward slash oxy fresh write down that number I write down that web address write it down And then if you fill out the form Matt Klein and the team in Denver, Colorado They’ll get in touch with you and Matt can we get in the game for under 60 G’s? Death row records had a lot of G’s for under 60 G’s can we get into an oxy fresh? Or do we need more G’s than death row records had?
Right at 60 you’ll be very good. Anything above that, you know, there is a different investment if you’re not going to do jobs at all in the very beginning, right, because you’re going to need some funds early, you know, have that employee get up and operate. So I always between 60 and 65 is a very good number for us. That’ll take care of the franchise fee up front all the training the equipment on your your ramp up investment to get you to a cash flow positive
state. So 60 to 65 is a very good number to think about. I’m gonna read this off here, Matt, then we’ll wrap up today’s show. Okay. I think about 60 G’s I want to count. Can you I’m going to read this off here, Matt, then we’ll wrap up today’s show. Okay. I think about 60 G’s. I want to count. Can you I’m going to say their name and then you count them out. You’ll tell me whether it costs more G’s to buy an oxy fresh or it takes more G’s to build death row records. Okay, so Josh and Matt, you keep track. Here we go. So second to none. That’s G1. Above the law, G2.
These are all artists. Badass, AZZ. Clever, see what he did there? Didn’t curse. It’s a family show. Big C style.
That’s a four. Big Pimpin’ De La Monde. That’s five. Big Trey D. That’s five. Big Trey D, that’s six. Butch Cassidy, seven.
Chilly Chill, eight. Chocolate, nine. Chocolate Bandit, oh, 10. Oh, 11. This is a little cousin. CPO Boss Hog.
Crooked, one is 12. Cuz Big H Lauren. Danny H, that’s 14. DazDelinger, that’s 15. I’m adding it up here. It looks like, you know MC Hammer ended up on Death Row Records from 95 to 96? Did you know that?
Did not know that. Things got bad over there. They got a lot of Gs. Things got bad over there. They’re like, well, let’s sign Ed McMahon and MC Hammer. We got to fix this record label. Alright, Maddie Klein, I appreciate you. Carmelo Anthony, I tell you what, buddy, if you’re out there wanting to go one-on-one, I challenge you. I challenge you one-on-one. Now five on five, five on five, I could beat you one-on-one.
I know you’re gonna beat me. But then we go five on five, and no matter what squad I have, we’re gonna beat you because you need to learn to pass the ball, my friend. May you get a deal in China or something. All right, Matt Klein, you take care. Have a great day. And now, without any further ado, 3, 2, 1, Boom!
Alright, let’s just say that you’re out there listening today and you have a website for your business. The question I would have for you is, are you getting the most number of leads possible? Are you ranking high? Wow. Touching the canvas.
Can’t feel my face. Or are you ranking low in the Google search engine results? Again, I ask, are you ranking high? Or are you ranking low on the Google search engine search results? Take a moment today and do a Google search for the keywords that you want to come up top for and see where you are
ranking. We have a Josh Spurl, a CPA from Canada, and we have Dr. Timothy Johnson here from Tuscaloosa, Alabama. Josh Spurl, how in the heck are you? Doing pretty good, Clay, yourself? I’m doing well, man, doing well here. We’re not broadcasting from the Man Cave Studios as normal, so we’ve got a little bit of background noise there to contend with but we’re here and I wanted to see if you could share with the thrive nation approximately how long you and I’ve been working together
And how that’s impacted the number of inbound leads that you’re generating as a result of your Google search engine ranking and internet marketing Well, we’ve been working together Clay now for almost a year. About a year ago I came out to my first conference and then we started with a coaching program shortly after that. And you know our Google leads have gone from something that we would generate maybe one or two or three leads a year to, we’re talking about three to nine leads every single week.
And now we have Dr. Timothy Johnson in the box from Alabama, Tuscaloosa. Yeah, so I’m at Southern Eye Consultants. It’s in Tuscaloosa, Alabama. We heard about you on the podcast and I had a lot of trepidation at first about getting involved, just making sure it was legit. But all my expectations have been exceeded.
What concerns did you have about our legitness or lack thereof? I was just concerned about back-end upselling. did you have about our legitness or lack thereof? I was just concerned about back-end upselling, what I was getting into. That’s what I found my entire career. I had been, had you guys been to,
Dr. Tim, had you been to other workshops or had other industry coaching before? Because I had hired a lot of them, frankly, and I just found I’d spent, I would be lying if I said hundreds of thousands. It’s been more than that.
Oh, we hired somebody to do our website right before we found you. Yeah. And it was three or four months of your coaching service and we still haven’t launched that website yet? Oh, beautiful, beautiful.
So if somebody out there’s thinking about filling out the form, if someone’s thinking about emailing us to info at thrive timeshow.com, it’s info at thrive timeshow.com, and they have a little bit of hesitation, just a little bit of, I don’t know they have a little bit of hesitation.
Just a little bit, I don’t know, just a little bit of, what advice would you have for them? Dr. Tim. First of all, come to one of the conferences, you’ll see that he may dress like Bill Belichick, but he,
but he, my wife’s a Pats fan fan so that was a real selling point. She thought you were a hobo but I said no he’s just Bill Belichick. She goes okay you can go. But it’s also month to month so try it and if you don’t like it, cancel. That deserves a mega point. So again what is, has your sales gone up? Have you increased your sales? I mean, where’s your financial,
I’m not asking for the hard number here, but as a percentage, how much are you up since you started with the program, what, four months ago? Versus now. Our sales have gone up 20%. We’re looking to scale Southern Eye Consultants.
And just the number of patients who come in because they found us on Google has gone up a lot. I text you once a week. You paid for yourself just in somebody walking in. Oh Billy! It’s so good! If you’re out there today and you feel stuck just email email us to info at thrivetimeshow.com. Info at thrivetimeshow.com. Let us begin to do a deep dive analysis on your website.
We’ll tell you what’s wrong with it. We’re going to do a 37-point audit of your website. Member of our team will call you. They’ll go over it with you. They’ll break it down. You’ll understand what you need to do to improve.
I’ll give you the final word here guys, so I’ll start with you Captain Spurl, Josh Spurl CPA. As Captain Canada and as a man who’s been to two workshops now, we got an audience, picture a half a million people listening here. What is the advice that you would tell them? I think they got to come out to a workshop. You know it’s the best one that I’ve ever seen. You know I find that most of the
workshops I’ve been to you’re sitting around all day for one good idea and you’re getting a good idea every single hour at these workshops. Dr. Tim, what is the word of encouragement, maybe discouragement, maybe the motivation, maybe the verbal tasering? What advice would you give for the listeners out there today? I’d say the worst idea you can do is not starting now.
Just call and start now and you’ll be better off for it. You heard him right there. Thrive Nation, go to info at thrive timeshow.com. Email us to info at thrive timeshow.com. Allow us to do a free 37 point analysis of your website. We’ll tell you what’s wrong. We’ll tell you how to fix it. If you’re not ranking high enough in those Google search engine results, it will literally cost your company millions and millions and millions of dollars.
But don’t take my word for it. Go to Thrivetimeshow.com and click on the testimonials button. As of the time of this recording, we have over 1,000 video reviews from my clients I’ve had from 2008 up until now, from conference attendees. You’re just an email away from a game-changing, becoming a game-changing success story. Email us today at info at thrive timeshow.com.
And we like to end every show and every shameless testimonial session with a boom. So now without any further ado, 3, 2, 1, boom. Hey I’m Ryan Wimpey. I’m originally from Tulsa, born and raised here. I’ve definitely learned a lot about life design and making sure the business serves you.
The linear workflow, the linear workflow for us in getting everything out on paper and documented is really important. We have workflows that are kind of all over the place, so having linear workflow and seeing that mapped out on multiple different boards is It’s pretty awesome. That’s really helpful for me. The atmosphere here is awesome. I definitely just stared at the walls figuring out how to make my facility look like this place. This place rocks. It’s invigorating.
The walls are super, it’s just very cool. The atmosphere is cool. The people are nice. It’s a pretty cool place to be. Very good learning atmosphere. I literally want to model it and steal everything that’s here at this facility and basically create it just on our business side. The play is hilarious. I literally laughed so hard that I started having tears yesterday. And we’ve been learning a lot, which you know we’ve been sitting here we’ve been
learning a lot and so the humor definitely definitely helps it breaks it up but the content is awesome off the charts and it’s very interactive you can raise your hand it’s not like you’re just listening to the professor speak you know the wizard teaches but the wizard interacts and he takes questions that’s awesome. If you’re not attending the conference you’re missing about three quarters to half of your life you’re definitely it’s it’s probably worth a couple thousand dollars.
So you’re missing the thought process of someone that’s already started like nine profitable businesses. So not only is it a lot of good information, but just getting in the thought process of Clay Clark or Dr. Zellner or any of the other coaches,
getting in their thought process of how they’re starting all these businesses, to me, just that is priceless. That’s money. Well, we’re definitely not getting upsold here. My wife and I have attended conferences
where it was great information and then they upsold us like half the conference and I don’t wanna like bang my head into a wall and she’s like banging her head into the chair in front of her. Like it’s good information but we’re like oh my gosh I want to strangle you shut up and go with the presentation that we paid for and that’s not here.
There’s no upsells or anything so that’s awesome. I hate that. Oh it makes me angry. So glad that’s not happening. So the cost of this conference is quite a bit cheaper than Business College. I went to a small private liberal arts college and got a degree in business and I didn’t learn anything like they’re teaching here. I didn’t
learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years so what they’re teaching here. I didn’t learn linear workflows. I learned stuff that I’m not using and I haven’t been using for the last nine years. So what they’re teaching here is actually way better than what I got at business school. And I went what was actually ranked as a very good business school. I would definitely recommend that people would check out the Thrive 15 conference. The information that you’re going to get is just very, very beneficial and the mindset that you’re going to get, that you’re going to leave with is just absolutely worth the
price of a little bit of money and a few days worth of your time. how far you’ve taken us. This is our old house. This is where we used to live a few years ago. This is our old neighborhood. See? It’s uh… nice, right? So this is my old van
and our old school marketing and this is our old team. And by team I mean it’s me and another guy. This is our new house with our new neighborhood. This is our new van with our new marketing. And this is our new team.
We went from four to fourteen. And I took this beautiful photo. We worked with several different business coaches in the past. And they were all about helping Ryan sell better and just teaching sales, which is awesome. But Ryan is a really great salesman.
So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts and actually build a team. So now that we have systems in place, we’ve gone from one to ten locations in only a year. In October 2016, we grossed 13 grand for the whole month.
Right now it’s 2018, the month of October. It’s only the 22nd. We’ve already grossed a little over 50 grand for the whole month and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship
and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, his chickens, his dogs. So this guy’s like the greatest marketer you’ve ever seen, right? His entire life, Clay Clark, his entire life is marketing. Okay, Aaron Antis, March 6th and 7th.
March 6th and 7th, guess who’s coming to Tulsa, Russia? Ooh, Santa Claus? No, no, that’s March. March 6th and 7th, we’re going to be joined by Robert Kiyosaki, best-selling author of Rich Dad, Poor Dad, probably the best-selling or one of the best-selling business authors of all time.
And he’s going to be joined with Eric Trump. He’ll be joined by Eric Trump. We got Eric Trump and Robert Kiyosaki in the same place. In the same place. Aaron, why should everybody show up to hear Robert Kiyosaki? Well you got billions of dollars of business experience between those two, not to mention many, many, many millions of books have been sold.
Many, many millionaires have been made from the books that have been sold by Robert Kiyosaki. I happened to be one of them. I learned from the man. He was the inspiration. That book was the inspiration for me
to get the entrepreneurial spirit as many other people. Now since you won’t brag on yourself, I will. You’ve sold billions of dollars of houses, am I correct? That is true. And the book that that kick-started it all for you, Rich Dad Pornhub, the author, the best-selling author of Rich Dad Poor Dad, Robert Kiyosaki, the guy that kick-started your career. He’s gonna be here. He’s gonna be here. I’m bummed. And now Eric Trump, people don’t know this, but the Trump Organization has thousands of employees. There’s not 50 employees. The Trump Organization, again, most people don’t know this, but the Trump Organization
has thousands of employees. And while while Donald J Trump was the 45th President of these United States and soon to be the 47th President of these United States, he needed someone to run the companies for him. And so the man that runs the Trump Organization for Donald J Trump as he was the 45th President of the United States and now the 47th president of the United States is Eric Trump. So Eric Trump is here to talk about time management, promoting from within, marketing, branding, quality control, sales systems, workflow design, workflow mapping, how to build, I mean
everything that you see, the Trump hotels, the Trump golf courses, all their products, the man who manages billions of dollars of real estate and thousands of employees is here to teach us how to do it. You are talking about one of the greatest brands on the planet from a business standpoint.
I mean, who else has been able to create a brand like the Trump brand? I mean, look at it. And this is the man behind the business for the last pretty much since 2015. He’s been the man behind it. So you’re talking we’re into nine going into 10 years of him running it and we get to tap into that knowledge. That’s gonna be amazing. Now think about this for a second. Would you buy a ticket just to see Robert Kiyosaki and Eric Trump?
Of course you would. Of course you would. But we’re also gonna be joined by Sean Baker. This is the best-selling author, the guy who invented the carnivore diet. Oh yeah. Dr. Sean Baker. He’s been on Joe Rogan multiple times. He’s going to be joining us. So you’ve got Robert Kiyosaki, the best-selling author, rich dad, poor dad, Eric Trump, Sean Baker. The lineup continues to grow and this is how we do our tickets here at the Thrive Time Show. If you want to get a VIP ticket, you can absolutely do it. It’s $500 for a VIP ticket. We’ve always done it that way.
Now, if you want to take a general admission ticket, it’s $250 or whatever price you want to pay. And the reason why I do that, and the reason why we do that is because we want to make our events affordable for everybody. I grew up without money.
I totally understand what it’s like to be the tight spot. So if you want to attend, it’s $250 or whatever price you want to pay. That’s how I do it. And it’s $500 for a VIP ticket. Now we only have limited seating here with the most people we’ve ever had in this building was for the Jim Brewer presentation. Jim Brewer came here, the legendary comedian Jim Brewer came to Tulsa and we had 419 people that were here. 419
people. Yeah. And I thought to myself that there’s no more room. I felt kind of bad that a couple people had VIP seats in the men’s restroom. Oh no, I’m just kidding. But I felt so I thought you know what we should probably add on. So we’re adding on what we call the upper deck or the top shelf so the seats are very close to the presenters but we’re actually building right now we’re adding on to the facility to make room to accommodate another 30 attendees or more so again if you want to get tickets for this event
all you have to do is go to thrive timeshow.com, go to thrive timeshow.com. When you go to thrive timeshow.com, you’ll go there, you’ll request a ticket, boom. Or if you want to text me, if you want a little bit faster service, you say, I want you to call me right now. Just text my number. It’s my cell phone number, my personal cell phone number, we’ll keep that private between you, between you, me, everybody, we’ll keep that private, and anybody, don’t share that with anybody except for everybody, that’s my private cell phone number, it’s 918-851-0102, 918-851-0102, I know we have a lot of Spanish speaking people that attend these conferences. And so to be bilingually sensitive, my cell phone number is 918-851-0102.
That is not actually bilingual. That’s just saying Juan for a one. It’s not the same thing. I think you’re attacking me. Now, let’s talk about this. Now, what kind of stuff will you learn at the Thrive Time Show workshop? So Aaron you’ve been to many of these over the
past seven, eight years so let’s talk about it. I’ll tee up the thing and then you tell me what you’re gonna learn here, okay? Okay. You’re gonna learn marketing. Marketing and branding. What are we gonna learn about marketing and branding? Oh yeah, we’re gonna dive into, you know, so many people say, oh, you know, I got to get my brand known out there like the Trump brand. You want to get that brand out there. It’s like, how do I actually make people know what my business is and make it a household
name? You’re going to learn some intricacies of how you can do that. You’re going to learn sales. So many people struggle to sell something. This just in, your business will go to hell if you can’t sell. So we’re gonna teach you sales. We’re gonna teach you search engine optimization. How to come up top in the search engine results. We’re gonna teach
you how to manage people. Aaron, you have managed, no exaggeration, hundreds of people throughout your career and thousands of contractors, and most people struggle with managing people. Why does everybody have to learn how to manage people? Well, because first of all, people are, you either have great people or you have people who suck.
And so it can be a challenge, you know, learning how to work with a large group of people and get everybody pulling in the same direction can be a challenge. But if you have the right systems, you have the right processes and you’re really good at selecting great ones. And we have a process we teach about how to find great people. When you start with the people who have a great attitude, they’re teachable, they’re driven, all of those things, then you know, you can get those
people all pulling in the same direction. So we’re gonna teach you branding, marketing, sales, search engine optimization. We’re gonna teach you accounting, we’re gonna teach you personal finance, how to manage your finance, we’re gonna teach you time management, How do you manage your time? How do you get more done during a typical day? How do you build an organization if you’re not organized? How do you
do organization? How do you build an org chart? Everything that you need to know to start and grow a business will be taught during this two day interactive business workshop. Now let me tell you how the format is set up here to get books. This is a two day interactive 15. Think about this folks, it’s two it’s two days. Each day it starts at 7am and it goes until 5pm. So from 7am to 5pm, two days, it’s a two
day interactive workshop. The way we do it is we do a 30 minute teaching session and then we break for 15 minutes for a question and answer session. So Aaron, what kind of great stuff happens during that 15 minute question and answer session after every teaching session? I actually think it’s the best part about the workshops because here’s what happens.
I’ve been to lots of these things over the years. I’ve paid many thousands of dollars to go to them. And you go in there and they talk in vague generalities and they’re constantly upselling you for something, trying to get you to buy this thing or that thing or this program or this membership.
And you don’t, you leave not getting your very specific questions answered about your business or your employees or what you’re doing on your marketing. And what’s awesome about this is we literally answer every single question that any person asks. And it’s very specific to what your business is.
And what we do is we allow you as the attendee to write your questions on the whiteboard. And then we literally, as you mentioned, we answer every single question on the whiteboard and then we take a 15-minute break to stretch and to make it entertaining when you’re stretching. And this is a true story. When you get up and stretch you’ll be greeted by mariachis. There’s gonna probably be alpaca here, llamas, helicopter rides, a coffee bar, a snow cone. I mean there’s just… You had a crocodile one time. That was pretty
interesting. You know, I should write that down. Sorry for that one guy. We lost the crocodile. We, we duct taped its face. Right? We duct taped. It was a baby crocodile. Yeah, duct taped around the mouth so it didn’t bite anybody. But it was really cool passing that thing around.
I should do that. We have a small petting zoo that will be assembled. It’s going to be great. And then you’re in the company of hundreds of entrepreneurs. So there’s not a lot of people in America today. In fact, there’s less than 10 million people today, according to US Debt Clock, that identifies being self-employed. So if you have a country with 350 million people, that means you have less than 3% of
our population that’s even self-employed. So it’s you only have three out of every hundred people in America that are self-employed to begin with and when Inc. Magazine reports that 96% of businesses fail by default, by default you have a one out of a thousand chance of succeeding in the game of business. But yet the average client that you and I work with, we can typically double this. No hyperbole, no exaggeration. I have thousands of testimonials to back this up. We have thousands of testimonials to back it up. But when you work with a home builder,
when I work with a business owner, we can typically double the size of the company within 24 months. And you say double? Yeah, there’s businesses that we have tripled. There’s businesses we’ve grown 8x. There’s so many examples you can see at thrivetimeshow.com. But again, this is the most interactive, best business workshop on the planet.
This is objectively the highest rated and most reviewed business workshop on the planet and then you add to that Robert Kiyosaki the best-selling author of Rich Dad Poor Dad you add to that Eric Trump the man that runs the Trump Organization You add to that Sean Baker now you might take but clay is there more I need more Well, okay, Tom Wheelwright is the wealth advantages for Robert Kiyosaki, So people say, Robert Kiyosaki, who’s his financial wealth advisor? Who’s the guy who manages? Who’s his wealth strategist? His wealth strategist, Tom Wheelwright, will be here. And
you say, Clay, I still, I’m not going to get a ticket unless you give me more. Okay, fine. We’re going to serve you the same meal both days. True story. We have, we cater in the food and because I keep it simple, I literally bring him the
same food both days for lunch. It’s Ted Esconzito’s, an incredible Mexican restaurant. That’s going to happen. And Jill Donovan, our good friend, who is the founder of Rustic Cuff. She started that company in her home, and now she sells millions of dollars of apparel and products. That’s rusticcuff.com. And someone says, I want more. This is not enough. Give me more. Okay. I’m not gonna mention their names
right now because I’m working on it behind the scenes here, but we’ve got one guy who’s given me a verbal to be here, and this is a guy who’s one of the wealthiest people in Oklahoma, and nobody really knows who he is because he’s built systems that are very utilitarian, that offer a lot of value. He’s made a lot of money in the, it’s the, it’s where you rent,
it’s short, it’s where you’re renting storage spaces. He’s a storage space guy. He owns the, what do you call that? The rental, the- A storage space? Storage units.
This guy owns storage units. He owns railroad cars. He owns a lot of assets that make money on a daily basis, but they’re not like customer facing. Most people don’t know who owns the mini storage facility or most people don’t know who owns the warehouse that’s passively making money. Most people don’t know who owns the railroad cars, but this guy, he’s giving me a verbal that he will be here.
And we just continue to add more and more success stories. So if you’re out there today and you want to change your life, you want to give yourself a incredible gift. You want a life changing experience. You want to learn how to start and grow a company. Go to thrive. Time show.com. Go there right now thrive timeshow.com request a ticket for the two-day interactive event again the
day here is March 6th and 7th March 6th and 7th we just got confirmation Robert Kiyosaki best-selling author rich dad poor dad he’ll be here Eric Trump the man who leads the Trump organization it’s gonna be a blasty blast there’s no upsells. Aaron, I could not be more excited about this event. I think it is incredible and there’s somebody out there right now you’re watching and you’re like, but I already signed up for
this incredible other program called Smoke Your Way to Thin. You think that’s going to change your life? I promise you this will be 10 times better than that. Looks like I picked the wrong week to quit smoking. Don’t do the smoke your way to thin conference. That is, I’ve tried it. Don’t do it.
Yeah. Chain smoking is not a viable, I mean it is life changing. It is life changing. If you become a chain smoker, it is life-changing. Not the best weight loss program though. Right, not really. So if you’re looking to have life-changing results in a way that won’t cause you to have a stoma, get your tickets at Thrivetimeshow.com. Again, that’s Aaron Antis. I’m Clay Clark reminding you and inviting you to come out
to the two-day interactive Thrive Time Show workshop right here in Tulsa, Oklahoma. I promise you it will be a life-changing experience. We can’t wait to see you right here in Tulsa, Oklahoma.
Transcribed with Cockatoo