How to Become a World-Class Master (With PR Superstar Michael Levine)
Audio Transcription
Learn from the man that was the PR expert behind brands such as Nike, Michael Jackson, Pizza Hut, The Clintons and The Bush Family about how you can become a world-class master at your craft.
A podcast I had a unique opportunity to sit down with michael levine. Michael levine is the pr consultant of choice for the stars nike pizza hut michael jackson, and more and he explains the level of grind needed to become a world-class anything. I mean. What do you want to be a world-class a disc jockey like I was when I started, dj connection.Com or maybe you want to be a world-class photographer I like I built with our company, epic photos.Com or or maybe you want to be the best branding company in your community Like my a business, make your life epic. Com. Maybe you want to be the top the top auto auction in town like dr. Zoellner’s, Z’s 66 Auto auction. Maybe you want to provide the best business coaching. Maybe you want to be the best optometryin town like he’s built, i, say this to say:you can do it, you can do it but he’ll, and it’s so rare that we have access to sit down with somebody who’s achieved. The kind of meteoric prolific success that michael levine has my sit-down interview with michael levine i. Want to make sure that all the thrivers maybe haven’t seen some other episodes. They noticed a little bit about some of the people that you and your firm, if personally, work with over the years, and he worked michael jackson, cameron, diaz and hundreds of other names of household names that people know what was it like to work with the king of pop, michael, jackson, foreside challenging, but all clients that mean that that particular situation maybe was a little more challenging than most because of the special circumstances when you’re, when you’re, when you’re doing your job and you’re doing it. Well, you give 120% whether you’re representing the biggest star in the world. Are you representing someone who wants to be the biggest car in the world to try like a doctor to depersonalize I promise you if you got a heart surgeon, that’s a real good heart surgeon he’s a democrat or republican he’s going to try to save it. The same way, you know in your book there, the gorilla, pr, 2.0 playwright entertainer is an actor, is a singer, and you said it is book says :i, don’t care what they call me as long as they spell my name right. What is this concept mean for the average business owner or a business coaching client?
What is this idea? I? Think it I think it speaks to the idea of that people do business with people who they know like and respect and before you like and respect, somebody got to know him right and creating a an identity of brand of profile, for your business is very important that you don’t believe it’s important i, think you’re, but that’s cool I want you to too i. Think you’re going to like this, but I read:i, read the pr 2.0 book, I had a business call dj connection and we did entertainment and when I came across your four fundamental ideas for for generating pr ideas of utility juxtaposition, humor and image. I have no idea how to conjure up these ideas and it absolutely blew my mind and I implemented him you’ll be happy to know. We received our order. The earth gspa us chamber, awards realized, you probably add, by implementing those ideas that I would not have otherwise heard of it. Snow generator, hundreds and hundreds of thousands of dollars for a business. That’s wonderful, I just want to ask you:how did youget ready to enter that thrive? Time show 321 boom a podcast I had a unique opportunity to sit down with michael levine michael levine michael levine is the pr consultant of choice for the stars nike pizza hut michael jackson today matthew, and he explains the level of grind needed to become a world-class anything. I mean. What do you want to be a world-class a disc jockey like I was when I started, dj connection.Com or maybe you want to be a world-class photographer I like I built with our company, epic photos.Com or or maybe you want to be the best branding company in your community. Like my a business, make your life epic. Com. Maybe you want to be the top. The top auto auction in town, like dr. Zoellner’s, built with a disease 66 I’ll-maybe you want to be the best optometryin town like he’s built i, say this to say:you can do it. You can do it, but he’ll, and it’s so rare that we have access to sit down with somebody who’s achieved. The kind of meteoric prolific success that michael levine has my sit-down interview with michael levine I want to make sure that all the thrivers maybe haven’t seen some other episodes. They noticed a little bit about some of the people that you and your firm, if personally, work with over the years, and he worked michael jackson, cameron, diaz and hundreds of other names of household names that people know what was it like to work with the king of pop, michael, jackson, foreside challenging, but all clients that mean that that particular situation maybe was a little more challenging than most because of the special circumstances when you’re, when you’re, when you’re doing your job and you’re doing it. Well, you give 120% whether you’re representing the biggest star in the world. Are you representing someone who wants to be the biggest car in the world to try like a doctor to depersonalize I promise you if you got a heart surgeon, that’s a real good heart surgeon he’s a democrat or republican he’s going to try to save it. The same way you know in your book there, the gorilla, pr, 2.0 playwright, entertainer is an actor, is a singer and you said it is book of the cody says:i, don’t care what they call me as long as they spell my name right.
What is this concept mean for the average business owner or business coaching client? What is this idea? I? Think it I think it speaks to the idea of that people do business with people who they know like and respect and before you like and respect, somebody got to know him right and creating a an identity of brand of profile, for your business is very important that you don’t believe it’s important i, think you’re, but that’s cool I want you to too i. Think you’re going to like this, but i, read:i, read the pr 2.0 book, I had a business call dj connection and we did entertainment and when I came across your four fundamental ideas for for generating pr ideas of utility juxtaposition, humor and image. I have no idea how to conjure up these ideas and it absolutely blew my mind and I implemented him you’ll be happy to know. We received our order. The earth gspa us chamber, awards realized, you probably add, by implementing those ideas that I would not have otherwise heard of it:snow generator, hundreds and hundreds of thousands of dollars for a business. That’s wonderful, I just want to ask you:how did you these four principles and you just fail fast enough? Does it took have eventually just on I’m a good learner after family, after making mistakes? First of all, let’s talk to her. Are friends listening friends. Never ever ever let a crisis go to waste. So when you screw up when you strike out when you fail pause, when you screw up when you strike out when you fail pause and say to yourself, okay, what are three lessons learned the hard way, I remember my days back in the drawer room to treat the flu like the temple of doom overwhelmed with the couch that try to consume but hope for the future that I can pursue. What I can conclude that you have what it takes if you want it, youtube if, you will feel today is your day and now is your time.
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