If you don’t have a product or service to offer, then you cannot and will not be successful. In order to earn a profit, you must sell something. Business coach Clay Clark says when you start your own business, the first step to starting a business is to grab a piece of paper and make a list of problems you can solve. You HAVE to offer a real product or service, don’t fake it.
The next step to creating a product or service people will love is to use Clay’s six superplays.
Superplay number one is to make all aspects of your product or services appealing. To do this, focus on your menus, packaging, decor, etc. Does the design stand out and get you excited or is the design boring? Many business owners want to put a lot of information and detail into their logos however simpler is better, create a simple logo add it to your menu, decor, & packaging and get in front of the customers with it. People today are bombarded with information and marketing so if your menus have paragraphs on them you will quickly lose the buyer’s attention.
Superplay number two is to make all aspects of your business appealing to the ears. Take a moment and step into your business. What do you hear? Is the business coach client hearing crickets? Overhead music is an excellent addition to any business. Whether it’s a shop that is frequented regularly or if it’s an office that you have maybe one or two customers come to see a week. Elevator music or upbeat and energetic music, as long as it sets the right tone for your business.
Superplay number three is to make all aspects of your business great tasting. Even if what you are selling doesn’t have taste there is always room to offer beverages or a treat to potential customers. If you have a brick and mortar building there can be coffee brewing and fresh cookies at the entrance.
Superplay number four is to script every interaction with your customers. Begin with the first interaction your client typically has with your business and work from there. Anyone who interacts with a client should have a script to follow. This is not to create robots instead you want smooth and similar interactions for each client. We have all had the deer in the headlights experience with a new employee who clearly did not know what to say when asked a question. Scripts prevent deer in headlight interactions with customers.
Superplay number five is to over-deliver and soon get overpaid. This comes from Napoleon Hill, the author of “How to Think and Grow Rich”. Napoleon Hill teaches that the way to wealth is to first go over and beyond with an act or service for someone else without payment. The idea is to do twenty percent more work than anyone else for the same or no pay. In doing so you end up learning valuable skills as well as increasing your income to more than the amount of work you do.
Superplay number six is to systematically get feedback from your ideal and likely buyers. This is the biggest link to the superplays. At the end of the day, you could put the first five of business coach Clay’s superplays BUT if your team is not implementing the superplays then you end up losing in the game of life. Don’t be a loser, find a way to solve someone else’s problem. Receive money in return for payment and then go over and beyond what you were paid to do.
