This week at the Thrivetime Show business coach program I have learned how search engine optimization works.
Clay has a phenomenal book about how search engine optimization works. In Search Engine Domination Clay breaks down what it takes to rank high in Google. Why should business owners be concerned with their google rank? According to the marketing analytics firm Jumpshot, “54% of product searches started in Google”. Over half of all searches for a product begin when a person opens up their browser and asks Google to find a product or service.
Enter in search engine optimization and Google starts to notice your website. Business owners want Google to see their website and put your website on the first page. It is highly advantageous to come up first when someone is searching for your product or service, any business coach will tell you that. It is a rare occasion for consumers to click past Google’s first page of listings. Instead, consumers will select the first or maybe even the second option. When your company becomes the first option on Google, leads for your business begin coming in quicker and more frequently. This is due to the fact the 53% of people are using Google first when they need a product or service.
The four items that Google requires:
1. Canonical compliance
2. Google reviews
3. Mobile compliance
4. Content
The ability to enter in a product and have access to options for the said product is a phenomenal tool to have available. It is, however, important to use Google properly and to understand what this giant browser looks for in a website. Rest assured here are the four items that Google requires canonical compliance, Google reviews, mobile compliance, and content. It is the last item that we are going to focus on today. You can read more about the remaining three important tasks when you pick up a copy of Search Engine Domination by Clak Clark and Jonathan Kelly.
The content of a website includes how many articles are to be uploaded to the backend of a website. There is a checklist of items to confirm each time an article meets Google’s requirements. The first is to contain five hundred words per article written. Second is that the business’s phone number and website be added anywhere in the last paragraph of each article written. The third is to place your keyword 3 times or article. Now, this is where it can get tricky because the keyword must be located at the end of the first sentence in the first workshop,
A keyword, you may be asking, is the set of words a person will typically type in to find your particular product. Thus these words are key. The more articles uploaded to the website otherwise known as the content on your website the higher Google ranks the site. Many people are curious about why things are set up this way. The truth is you’ll have to ask Google why they’ve created the system and set the requirements that they have. What I do know as a business coach is what the criteria is to get a website ranking high on Google.
