The ultimate goal for a business owner is to build a company that he or she...
The ultimate goal for a business owner is to build a company that he or she can one day sell, continue to scale, or even own passively. Most business owners reach for growth by working harder and personally trying to produce more. This is a flawed model that at best will lead to only moderate growth. At worst this strategy can literally put your entire company at risk.
– Jeff Hoffman