And so we’ve got a guy here, Jason Bailey in the booth, who purchased DJ Connection from my wife and I when I went to become a business coach, and he’s now expanded it all over the planet, and we have Dr. Zoellner here who’s expanding his businesses, and we have my incredible wife here who’s been a part of the process of starting and growing businesses, and so it is an exciting time. We’re talking about the four steps. Step number one is you have to define what it is that you want. Z, I’m going to start with you. Why do you have to, as an entrepreneur, begin with the end in mind and really think about, “Okay, where want this business to be five years from now, even though you really have to make a game plan for today?” Why do you have to think about the five-year plan from day one?
Robert Zoeller: Well, I’ll tell you what, all the plans that you write out and that you do out … I could tell you this, when I graduated from optometry school, every plan that every one of my classmates were going to do, within a year they had changed.
Clay Clark: What?
Robert Zoeller: And so you say to yourself, “Well, if we’re going to change it, why even make a plan? Why even get on a roadmap? If you know you’re not going to end up in Phoenix, why do a roadmap to Phoenix?”
Clay Clark: That’s why I never actually take a shower because the next morning it’s like you just going to do it all over again. I mean, it’s like whatever. [crosstalk 00:05:57]
Robert Zoeller: Well, I never make my bed because I think I’m just going to get in it the day, so why, you know-
Clay Clark: People are dumb out there taking showers every day.
Robert Zoeller: Driving to Phoenix, by the way, this is stupid. No, so the thing about it is you go, “It’s okay because we’re going to walk you through the process of …” Once you make your definition, once you define where you’re going, you get a business plan. You say, “This where I want to be.” Trust me, I’m going to give you the shortcut. You’re not going to be there.
Clay Clark: What?
Robert Zoeller: I know. As a business coach, answer me this, Is that mean?
Jason Bailey: [crosstalk 00:06:20] That’s very negative, very negative vibe.
Clay Clark: Yeah.
Robert Zoeller: No, because things happen. Things change.
Vanessa Clark: Yeah.
Robert Zoeller: You manipulate it. You change it a little bit. You say, “Well, you know what? That wasn’t as good a idea …” New technology comes out. New rules come up for your profession. I mean, there’s all kinds of things which is why you need a business coach so badly.
Clay Clark: Yeah, I mean-
Robert Zoeller: I don’t even know … Are there any rules for DJs? I don’t even know.
Clay Clark: Well, since Trump-
Jason Bailey: Don’t play a song twice, I think, is the only rule.
Clay Clark: Don’t play a song … Since Trump has been elected, I basically have just realized the whole thing is changed, and now I just have to read executive orders. Every couple minutes, there’s a new thing.
Robert Zoeller: [crosstalk 00:06:49] Boom, boom, boom.
Clay Clark: I mean, next thing you know … I’m kind of joking about it, but seriously, different presidents will come in and change rules, and, all of the sudden, as an optometrist, there’s new medical rules you have to adhere to, new ways you can do things.
Robert Zoeller: Absolutely.
Clay Clark: The field’s changing. Now I want to get Vanessa’s take on this. Vanessa, you talk about defining where you want to be as an entrepreneur or entrepreneur’s family, or … Talk to us about that.
Vanessa Clark: Well, it’s so great, but it also took me back to … We did this early on. It was probably from a book you read or a business coach or mentor that you talked to, and I remember just like Z said, it cracks me up. It changed so much. You know, the goal back in the day was total world domination through six DJ systems. That was revolutionary for us to think, “We are going to have six DJ systems, and that was the end-all-be-all, and it just, like Z said-
Clay Clark: By March 31st of 2011.
Vanessa Clark: … by March … And as we started to go along that route, it changed along the way.
Speaker 5: Broadcasting live from the center of the universe. You’re listening to the Thrive Time Show.
Clay Clark: All right. Now Jason Bailey, he’s kind of like the czar of wedding DJs, so if you’re listening right now, and you’re looking for a DJ for your wedding, you’ve probably already booked somebody. It’s okay to tell them you’re canceling, and you’re going to use DJ Connection because he has used a business coach and grow his business to huge levels-
Jason Bailey: Totally fine, yeah.
Clay Clark: … they’re the most humble. They’re the best. He’s the owner of DJ Connection. Jason, talk to us about, in your mind, why is it so important, as a business owner, to define the end that you’re trying to get to.
Jason Bailey: I think there’s two reasons. Number one is, I don’t think you want to build something that you hate. If you don’t have an end-all game, it’s going to become this big monster that’s going to just take over, and then … That’s right.
Vanessa Clark: Somehow, that’s true.
Jason Bailey: Yeah, it’s exactly right, and so you get three or four years down the road, and you’re like, “What have I built? This is not what I wanted from the beginning.” So if you set that goal … And then the second thing it does is if you have employees, it gives them a vision of where the company’s going so everybody can get behind you, kind of on one page.