Business | The Josiah Ragsdale Success Story | Discover How Clay Clark Coached Automotive Life Services Into 576% Annual Growth

Aaron Antis-

Yes, sir.

… as you know, on the Thrive Time Show, we like to help businesses to grow.

Yes.

In fact, we just had a workshop, and at the workshop, we had hundreds of entrepreneurs attend the workshop. And these are people that have attended previous Thrive Time Show workshops.

Yeah.

And at the workshop, success was everywhere. In fact, our average client grew by 104% last year. And on today’s edition of the Thrive Time Show, we’re going to interview another Thriver who’s having epic success because it is now time for another edition of…

Wins of the week! [inaudible 00:00:42],

Doing the bull dance, feeling the flow. Working it, working it.

You can do it.

1.21 gigawatts!

La, la, la, do.

Impressive.

You smell like a winner. We’re going streaking.

Oh, yes. Apparently, going streaking is a win.

Yeah, it definitely is.

Well, I want to ask you this before we interview today’s guest, Aaron. I want to ask you this sincerely.

Yeah.

This is a goal that I have, and I would like to know if this is a goal you have, and if you don’t share the same goal, it’s fine. It lets us know who you really are.

Okay. Yep.

I’ve always told my wife, “I want to have a property where I could go streaking and nobody would know except for me.” I want there to be that many trees, that much foliage, that much distance from neighbors. and you say, “Well, how do you know if you found the right property to purchase?” If I can go streaking for a significant distance without running into anybody.

Well, at least until you’re like winded. I mean, if it’s just a short jog.

Do you share the same goal?

I can’t say that I share that goal, but I do want to be able to walk out any door in my home and use the restroom without offending any of my neighbors.

You’re sick.

Now Andrew, before you introduce today’s guest, Josiah, before you do that, I’ll ask you the same question. Have you ever had the dream where you’re like, I want to have a property where I could go outside completely nude, and I won’t run into anybody that’s going to hassle me? And the people that you do run into they’re fine with it.

Well, that would be anywhere in Arkansas.

That’s right. That’s right, that’s right.

We’re just setting goals here, guys. Oh, yeah. No. Well, yes, but not for the purposes of going streaking. Just not being able to see anybody, that’s the goal.

You’ve never had that thought?

I didn’t say I’d never had that thought. I said, that’s not my goal.

I had that thought just now when you asked it.

That’s right, yeah.

Other than that, no, I haven’t had that thought. You’re a sick freak. All right. So Josiah, welcome on to the Thrive Time Show. How are you, sir?

Good. How are you?

Brother, I’m excited to have you on this show. How did you originally come in contact with us?

Yeah, we actually found you just through the podcast probably three, four years ago now.

Three, four years ago. And was your first interaction with us coming to a conference or what was your first interaction with us?

Yep. Well, I camped out in Andrew’s house for a long time, but he didn’t know about that. And then, yeah, at the conference.

So you came to the conference and I believe that’s when my Hummer, the transmission shifter thing was being weird. I think you helped fix it, didn’t you?

Yeah, that was on the second conference we went to actually.

Oh, the second conference. And you live in Iowa, correct?

Yep.

And what do you, tell the listeners, what you do?

Yeah, so we repair, install, and inspect automotive equipment. So we’ll put together airline, Dan Am Airline, and we will install your automotive equipment such as your two posts and four post lifts and in-ground lifts and that kind of stuff, so rebuild cylinders and such.

What’s the name of your company?

It’s Automotive Lift Services.

And since you’ve come count encounter with us and our team, and now you’ve been a one-on-one coaching client, tell us about the growth you’ve had or haven’t had.

Well, we’ve had a crazy amount of growth. We’d probably not be too much around, if it wasn’t for you guys. I believe we started in September. And so what we figured out was from last November to this November, we grew 576%. And that was like [inaudible 00:04:35].

Whoa. 576%? And the name of your company again is called what?

Automotive Lift Services.

Automotive Lift Services. And what’s the web address?

It’s autoliftserv.com.

Autolifteserv.com. Okay.

Yep. S-E-R-V.

So again, what would you say to anybody out there that has not been to a conference? How would you describe it?

It’s extremely, eye opening. I don’t really know. You just got to go. You just kind of got to be there. It’s crazy. It’s very, very eye-opening and revealing. It kind of changes your whole way of looking at things.

And Josiah, what’s your last name?

Ragsdale.

How do you spell that?

R-A-G-S-D-A-L-E.

So Thrive Nation, again, if you check out the website, it’s autoliftserv.com. You’ve grown by 576%. And with that, Andrew, I’m going to let you tee up some questions for our guest here, because again, I mean, how old are you, Josiah?

22. My wife says 22.

I’m just saying you are having massive success. It’s so exciting to see this happening. You’re a great guy. I mean, I can’t speak highly enough about you, but one of the reasons why I wanted to have you on the show is you’re a young guy. A lot of our clients are in their forties and fifties. You’re a young guy and you’re just having massive success.

Hey, I’m still young over here at Clay in my forties.

No, no. Not only are you young, you’re beautiful. You’re beautiful and you’re young. But Andrew, what questions would you have for Josiah?

Yeah, so couple things. I mean, one, I would love it if you talked a little bit about some of the stuff we’ve implemented with you. I know there’s a whole bunch of stuff that we’ve worked on put into place, systems, processes. I know right now we’re going through making crazy amounts of checklists at the moment. But talk to me a little bit about the Dream 100. Who do you drop off to? What are you dropping off? How often and how many people are you seeing? Give me an overview of your Dream 100, what you’re doing with that.

So what we did was we stopped at I think 35 places because that was about a pretty full day, was we would just drop off donuts at about 35 places a day. And that was just every Friday at the same time. And that was to dealerships, to the service managers for really big independent shops, to the owners, one or the other. And that paid off incredibly. I mean, that was huge.

At first. When you started dropping off the donuts, did you think that the donuts were pretty expensive all this time that we’re spending out there, driving around, buying a bunch of donuts?

DO you have type two diabetes? I mean, tell us, what kind of pushback did you have?

Oh yeah, it was bad, because you had to buy so many donuts. So then you got a vehicle full of those things. I mean it’s like 1500 bucks in donuts a month. It was like, and you probably eat like $900 worth of it.

Whoa.

And then by the time you drop them all off and it’s like six weeks later before you start to get anything to do anything. I don’t know. It kind of seemed like a little bit in the beginning, it was more so the time investment was more painful than anything.

And recently you just booked a job with somebody, a pretty big job. Tell me about the job and then how long were you dropping off donuts and forming a relationship with that company before they actually bought something from you?

I know we just got one that was, I don’t know. I mean, I think we stopped there for seven or eight months before they did anything. So it wasn’t horribly long.

Seven or eight months.

It was a pretty big dealership.

That’s great.

Wow.

That some commitment.

I feel like Josiah, you are implementing the Dream 100 in a way. We teach it to so many people, but you’re implementing it and you’re having that success. And Aaron, you know this because you, at Shaw Homes, you guys have delayed gratification as well. You guys go out there and you think about developing a piece of land, and from the time that you find the land and to the time you can actually build a house on it and selling lots. How long does that take?

Three years.

Three years. So you understand long-term processes?

Yes.

Of long-term delayed gratification. What question would you have for Josiah Ragsdale?

Well, Josiah, other than and when I hear 576%, I get excited. And I think the only other person I know that’s experienced that was Jesse Pinkman when he had Walter White start making the product for him on Breaking Bad.

You know a lot about that show. You’re sick.

With 576%, I’m starting to wonder, did you do $10 the first year in revenue when we’re talking?

Oh no, we were negative.

You were in the negative, okay. Okay.

Probably negative $10.

Okay. All right.

Yeah, that first month in November was 7,000. I think we did around $7,000 in revenue, so we were really new.

Okay, that’s awesome. And so when you started to implement, I mean, because there’s people who are probably thinking to themselves, “Well, I don’t want to spend the time or the effort on $1,500 in donuts and driving it all over,” for you was there any one thing that you pushed really hard back against Andrew when he started telling you? Because I know for me, when I started working with Thrive, there was probably eight things that I pushed back on that I was like, “That’s not going to work in my business.”

Aaron was backing that thing up.

And I was like, “I don’t even want to try that.” And then finally, things weren’t going in the direction I wanted to, and I sort of gave up and said, “Okay, I’ll do what you’re telling me to do.” Was there something that you really pushed back on that you, other than Dream 100 maybe, was there something else that really helped get your trajectory going towards 576%?

Probably reviews and video, mainly Google reviews, then the video reviews, and just pretty much anything to do with the website because that seemed like it would be the least amount of return. And now we’re basically living off of the leads that come on Google. I mean, that provides pretty much everything.

It’s so funny you say this. That’s probably one of the things for me that had the biggest impact too. So it’s so interesting when I have employees in our company who are saying, “I really don’t think doing Google Reviews is going to change anything. It’s not going to really bring that many people in our door.” So I recently challenged our team in our Edmund location to go get as many Google reviews as possible and one of these neighborhoods was our slowest location. We dumped in about 275 Google reviews in a week. And all of a sudden, all of a sudden, it’s our top traffic location. We get a ton of people coming to the location calling for information on the location. It was a big turnaround, but that’s awesome.

So tell me the evidence that you can look to that says the Google reviews made a difference. Is it that your phone is ringing and people are saying, “Hey, we’ve heard about you guys,” because for us it went to, “We’ve heard about you and we’ve already decided we’re buying from you, but we haven’t even looked at your product yet,” just from Google reviews. Did you have a similar experience?

Yeah, and we get a lot of leads that are really close to us. And in places like a soil sampling company, for instance,=we’re doing probably six or $7,000 with them now. And they just came from Google and they’re like 10 minutes up the road and they never would’ve found us without it.

Wow.

We get a bunch of those really nice jobs there. Just kind of different places that you wouldn’t necessarily think of right off the top of your head for automotive equipment.

Now, Pastor Craig Hagen, you’re here. You run the church of Rema Church, Bible College, massive Bible college, as well as a church here in Broken Arrow, Oklahoma. And you know this, but self-discipline is closely related to success. You know this. You’ve seen this. People in your church that are very diligent, people that are self-disciplined, they tend to do well, and people who lack self-control tend to have issues. How exciting is it for you to hear about a young guy, 22 years old, having this kind of growth at such a young age?

I mean, a lot of people don’t figure this stuff out until they’re older. How exciting is that?

It’s pretty awesome, man. It’s such a young age. How long has your company been in existence?

Probably a year and eight months.

Actually, I mean, wow. So in such a short amount of time as well. Now, do you actually sell the lifts or you just service the lifts?

We do sell the lifts now. I’d just say selling the lifts hasn’t really been necessarily our top priority because it’s a pretty cutthroat market otherwise, and we don’t really sell them cheap because we’re like a for profit business, kind of a weird idea. So we mainly only sell them to people who we already work with.

So your customers already, you’re selling them more lifts?

Yeah.

For instance, at the church, we actually have our own mechanics. And actually that’s one of my first jobs. And we do have one lift, but we would like to have another one. And so you would tell someone like me, if I was one of your clients, then I might say, “Hey, I need to know the lift man can, what can you do?” And that’s what you’re talking about, right?

Yeah. And I mean, we’ll sell them to other people too. I’m just going to say, you can definitely buy them cheaper.

Yeah. All right. And so let me ask this question. When Andrew has asked you to do some things, have you ever thought to yourself, “Well, this ain’t going to work.” And have you ever thought about not doing what he asked you to do? Or are you just like, “Man, he’s the expert and I’m just going to do it?”

Yeah, I’ve definitely thought, “Yeah, we’re not going to do it.” Or I don’t know if I would say a outright thought, like “Yeah, we’re not going to do it.” Just more so that it was as important-

It wasn’t going to work. Yeah.

… is more it, and that’s definitely a lot of that reviews was definitely that.

In fact, I know a guy who actually has told me that he wanted to prove Clay wrong. So he did it just to prove that he was wrong and he found out Clay was right.

I would believe that.

Chet Holmes, the bestselling author who wrote the Ultimate Sales Machine, the former business partner of Charlie Munger. Charlie Munger is and was a business partner of Warren Buffet and Chet Holmes had the opportunity to work for Charlie Munger. He wrote the book called The Ultimate Sales Machine it has a red cover. And it reads this, “The missing ingredient for nearly all of the 1,000 plus clients I have worked with directly to improve their business is pigheaded discipline and determination. We all get good ideas at seminars and from books and radio talk shows and business building gurus. The problem is that most people do not know how to identify and adapt the best ideas to their businesses. Implementation not ideas is the real key to success.” What are your thoughts on that?

I 100% agree. I mean that’s the same guys that the Dream 100 comes from and yeah, I don’t know. I mean, if you’re not even going to try it or work at it’s obviously not going to work.

Who’s not a good fit for our coaching program here?

I suppose happy hopers would probably just somebody who’s wanting to do it, well, says they want to do it, but doesn’t actually really want to do it or try to do it, or has their mind set on what they think is going to work and not open to being coachable.

Like Aaron Antis, for an example, he didn’t seem fully committed to the idea of wanting a property where he could streak freely. And that would be a happy hoper in the streaker game.

That’s true.

Exactly, exactly.

Have I told you guys my streaking story?

I don’t think you have.

I’ve heard this. I’ve heard this.

You’re going to have to be more specific Clay. Which one of the stories?

Is it with the van and the guys? Yeah.

No, listen. Listen. This is a story I don’t think I’ve ever shared on this show.

There’s been a lot of those stories.

I’ve never shared this story on the show. I’m going to share it with the listeners because they need to know the streaker story.

Here we go. That’s right.

Okay. I was getting married to my wife Vanessa. I was attending Oral Roberts University.

Whoa.

And when I went to Oral Roberts University, I was on a floor with a bunch of guys who were attending my-

You were on the floor with a bunch of guys?

Exactly.

Okay.

The floor of the building.

Oh, okay.

Not on the floor.

A college floor, okay.

Dormitory.

Okay.

Okay, sorry.

Clear now.

Listen, get your mind out of the gutter as I tell a story about streaking. Boo. I don’t know why you pull all the innuendos.

This is just what I heard.

This is a clean story.

Okay.

So I am getting married and I don’t want to have a bachelor party because that’s just not my flow. I don’t want to do this. So all of a sudden, a bunch of men, we were supposed to have a rehearsal dinner. And we’d already had, I think we’d already had the rehearsal dinner. And this was the night of rehearsal dinner. This is the day before the wedding. And I go up to the dorm room, up to the four north and the dormitory at Oral Roberts University, the North Wing on the fourth floor. And I get up there and these guys aggressively grab me. And I say, these guys, probably six to 10 guys grab me. And they take me and my body into a old suburban in the lower parking lot where people gather frequently.

And they stripped me of all my clothes just ripping off all my clothes. And they leave me in the suburban. I’m serious. And I am mad. I mean, I was violated. And I’m like, Stop it. Stop it. You’ll never hear the end of this.” And so anyway, then as I realized I have no clothes and I’m in the suburban, it occurs to me, I now need to listen to what they’re saying because I have got to get to my wedding the next day. They took everything. They said, meet us at the Mabee Center in 10 minutes, or you’ll miss your wedding. And I’m like, “I hate you.”

To this day, I’m still mad at these guys. And so then it occurs to me, Josiah. Josiah, have you ever found yourself naked in a suburban, in a college parking lot?

Shockingly enough, I have not.

Interesting. Andrew? I think our next guest might be at the front door.

Oh, okay.

He might not be aware of the backyard technology.

I hate to miss the story, but I will be back.

So what happens is, now that Andrew’s gone, I can tell the real story. No, I’m just kidding. So I then realize I have to get down. Aaron, you’ve seen the parking lot at Oral Roberts University.

I’ve been there many times.

Craig, you’ve seen the parking lot.

Yeah, I used to go there.

What?

I used to attend there.

Okay. So the distance from the parking lot at Oral Roberts University where the dormitories are to the Mabee center, we’re talking some serious distance.

Oh yeah.

Yeah.

And so I’m like, “I got to do it.” So I get out of the suburban, just my shoes on, and I’m like, and I’m sprinting. I’m feeling good because I haven’t seen anybody yet. It’s getting kind of dark. I’m in the prayer garden area. I’m hiding behind this bush. I look around, look around, I’m still feeling good. All of a sudden, this lady’s got to be in her fifties. She’s like, “Oh my God, what is wrong with that man?”

And then everyone’s like, “Ah, who’s a streaker?” And then I just sprint full speed. And it’s down the hill just nude.

Oh, jeez.

Just going as fast as I can. And for our listeners, this is still probably available somewhere on YouTube, if you look hard enough.

Oh my gosh.

I’m just going 90 miles an hour. Then once I get down, because I mean, it’s a big hill. I’m sprinting down the hill, and I’m looking for the vehicle, where they are, and I don’t see.

Of course not.

And they’re not waving at me to tell me what vehicle they’re in.

That was part of the gag right there.

So I’m down there now. I’m down there and I’m naked and I’m like having to tap on windows to see.And then after they watch me, do that because there was so many cars down there. Remember this is the weekend people are moving out from college. Everybody’s parents are with them. Everybody’s parents. They’re naked knocking on windows. They let this happen. It felt like forever. It was probably though, seriously, five minutes. Finally they open. They’re like, “Get in here.” And that happened.

Oh my goodness.

And that’s how I became who I am today. That’s what causes the distrust. That’s why I’m such an effective manager.

Lord.

That’s why I always want to have property where you can streak without being seen, because you never know when this is going to happen.

[inaudible 00:21:57].

That’s also part of why, that’s part of your interviewing process for new employees, for your company.

That’s right, yeah.

Well, for nude employees, you always do strict.

Kind of like flashbacks.

And can I give people out there, another nudity story, just so that we’re on the theme?

Well, yeah. I mean, we might as well.

I told you about the nude disc jockey?

No.

Is this with the Buddha or is this without the Buddha?

Have I told you this before, Josiah?

Nope. Okay.

One of the DJ events we had back in the day was at this camp. And the gentleman who booked the party, booked the party. We had America’s largest DJ company. He booked a party and we were doing 80 events per weekend. So events get booked all the time. It’s at a camp in Bristow, and I don’t know, what kind of party is it. And somebody says “We’re having a picnic at the lake. We need a DJ.” So anyway, so we send the DJ out there.

Well, that night I come back from our shows. It’s probably two in the morning. And this guy named David, and he’s a bigger guy. He’s a big guy. He comes back from his show and he just looks mad. I mean, just irate. And I said, “What’s up, David?” He goes, “Dude, whatever dude.” Oh. And I go, “What do you mean?” He goes, “Dude, that is jacked up.” I do not know, but he does not know that I don’t know. I said, “What is it?” He goes, “You booked me at a nudist colony. Everybody was nude. And I showed up with clothes on, and they’re all looking at me weird because I’m not Nude.”and I said, “So what did you do?” And he goes, “Well, of course I got naked.”

He’s like, “It was so awkward.” And I’m like, “No, you didn’t.” He’s like, “I did.” Like, “So I stood there the whole day, naked DJing for people that I haven’t met before.”

Got some crazy sunburns.

I’m going, “No, you didn’t.” He goes, “Yeah, I did.” So that happened.

Oh no.

That did happen.

That happened. He comes home, he’s all wet. And I’m like, “What happened?” He goes, “Well, at the end, we all got in the hot tub. We kind of got to be friends.” And I’m like, “Get out of here.”

Oh my gosh.

Oh, God.

So I’m just throwing it out there, folks. These are all reasons why you want to get into the auto lift business, because you’re not going to hear those kinds of stories, right? I mean, how often do you run into streakers, Josiah in your business?

Probably only 50% of the time.

Oh, okay. That’s nice. And again, your website is autoliftserv.com. That’s autoliftserv.com. Josiah, thank you so much for being on today’s show. Final thoughts again, what kind of person would be a great fit for the one-on-one business coaching?

Somebody very committed to actually doing the system, I guess, and actually following what you guys are telling them to do.

I totally think cloning is unethical, but if you do decide to clone yourself, have your new self call ourselves so we can have the new self as a client, because we are a big fan of you. Thank you so much for all you do.

Thank you.

Take care, brother.

Bye.

See ya.

Well, I think I got all the important stuff there. We talked about the Dream 100 system. We talked about online reputation, we talked about the search engine optimization.

Talked about streaking.

Streaking. We talked about nudist colonies. We checked all the boxes.

Nude, DJing.

Pastor Craig, how often do you as a pastor, is the topic of streaking brought up at church?

Not at church at all. But can I tell you my story?

Yeah. No.

Oh, he has a streaking story.

Oh, I have a stricken story.

Oh, oh, hey.

Oh, wow.

Not about me. Not about me, but about one of our great students there at Rainbow Bible Training College.

Sure, yeah.

So there was one of our students who was living at our apartments there, and for some reason he felt that the devil was all in his clothes.

Are you been serious?

I’m being absolutely serious.

Oh boy.

And so the devil got into his clothes, and so he felt he needed to take them off. And then he felt led to go outside his house and begin to, I don’t know if he went jogging, walking or whatever.

Are you serious?

I’m being absolutely serious.

For some reason, his story sounds crazy.

Yes.

Wow.

So he made it to what we call Elm Street here. You know, right down to Elm Street?

Yeah.

Yeah.

71st and Elm. And then he began to walk down Elm Street and then one of the Broken Arrow police, who actually was one of our graduates, thank God, saw the nightmare on Elm Street, and put him, and it was a female officer, by the way too. She was able to apprehend the suspect and instead of taking him to jail, they came back to [inaudible 00:26:30].

Now Pastor Craig, I don’t mean to interrupt, but I thought that my attorneys had you sign a non-disclosure agreement about that.

We thought it would not be brought up publicly again.

Yeah.

Now again, folks, if you’re out there, pro tips, I want you to jot these down. Okay. One, if you need to grow your company and you feel stuck, that’s what we’re here for. Okay? So get out to a workshop, subscribe to the online school, reach out about one-on-one coaching. We only take on 160 clients. So if there’s a little bit of a waiting list or we don’t have an availability, don’t worry about it. But I’ve been doing this since 2006, and I’ll be here to help you. But you can come to a conference. You can check out the online school at ThriveTimeShow.com. It’s all there for you. We’re here to help you.

But again, knowledge without application is meaningless, according to Thomas Edison. Knowledge without application is meaningless. Okay? Vision without execution is hallucination. I’m quoting Thomas Edison. Again, vision without execution is hallucination. So if you want to turn your goals and your dreams into a reality, don’t just be a hearer of these words, but be a doer. Join the family. Join the Thrive Nation. Let’s enter in that conversation together. It starts with scheduling a 13 point assessment where you’ll be stuck on the phone with me, where I will ask you questions about your company and see if we can help you to grow that business, all for the low price of free.

If you want to do one-on-one coaching moving forward, we have programs with that, with my company MakeYourLifeEpic.com where we work with 160 business owners. And without with any further ado, let’s end this show with a boom. Here we go. 3, 2, 1.

Boom.

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You can learn the proven 13 point business system that Dr. Zoellner have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website, we’re going to teach you how to fix your conversion rate. Now, we’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days, you can escape and work on your business and build these proven systems. So now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve.

You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I’ve built these workshops is because as an entrepreneur, I always wish that I had this. And because there wasn’t anything like this, I would go to these motivational seminars, no money down real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the chocolate Easter Bunny, but inside of it was a hollow nothingness. And I wanted the knowledge. And they’re like, “Oh. But we’ll teach you the knowledge after our next workshop.” And the great thing is we have nothing to upsell at every workshop. We teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get rich quick walk on hot coals product.

It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. And I encourage you to not believe what I’m saying. And I want you to Google the Z66 Auto Auction. I want you to Google Elephant in the Room. Look at Robert Zoellner and Associates. Look them up and say, “Are they successful because they’re geniuses or are they successful because they have a proven system?” When you do that research, you will discover that the same system that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever, and we’ll even give you your money back if you don’t love it. We’ve built this facility for you and we’re excited to see you.