Business | Learn How Clay Clark Helped to DRAMATICALLY INCREASE THE SALES of The Tulsa Oilers Professional Ice Hockey Team And You Too Can Grow Your Business NOW!!!

McByrd, they said it couldn’t be done. They said you couldn’t fill up the BOK Center. They said it wasn’t possible, but yet if you look, it appears to be full. Oh, we’re making America boom again. Oh, very full. Lots of marketing, courtesy of John Kelly and Devin and Darlene and this mind and this hat. So there it is. Oilers, sold out baby. Oh, oh.

All right. So on today’s show, what I’m going to be doing is I’m going to walk you through how I helped the Tulsa Oilers to have perpetually sold out games. And to give you a little context, the Tulsa Oilers are a professional hockey team and they’re based in Tulsa, Oklahoma. And the core problem we have is that in Tulsa, Oklahoma, most people don’t like to watch a lot of hockey. Most people don’t know a lot about hockey, but they have a professional hockey team based in Oklahoma. So my task was to help sell out the games, fill up the arena, the Bank of Oklahoma Center, in a perpetual way so that every game was a sellout. And so what you’re going to see folks is you’re going to see the fruition of that. You’re going to hear Taylor Hall talk about what we did for them, and then I’m going to break it down into the specific steps that we had to take to help him sell out the Tulsa Oilers games perpetually.

Now, why does this apply to you? Because the process of growing the hockey team is the exact same process that I would take you through if you’re a dentist or if you sell mufflers or if you’re an optometrist. The workflow is the same regardless of what industry you’re in. And we’re going to talk about the workflow and specifically what we did to grow the Tulsa Oilers ice hockey attendance. And so nothing further ado, here’s a brief testimonial from Taylor Hall, the General Manager at the time of the Tulsa Oilers, my direct contact, the one that hired me to help him grow the attendance of the Tulsa Oilers Ice Hockey Team.

My name is Taylor Hall. I’m the General Manager of the Tulsa Oilers Professional Hockey Team. Our goal every night here at the BOK Center is to try to fill the seats with lots of people and create an exciting environment so when somebody comes to a game, they want to come back.

Working with Clay and the staff at Thrive, they’ve really helped us in many, many ways. Website and graphic design and video production and a lot of things that go along it. And a lot of businesses, including ours, doesn’t have a staff or a full-time videographer or a graphic designer. But the biggest thing that we noticed was the needle mover. More sales, more attendance, more successes in business. We had a record year last season working with Clay for the first time. Our average attendance is higher than it’s ever been, so there was a lot of really cool things that we did and they worked. That’s the nice thing about working with Clay and the team over there, it’s just not one person. You get the entire team. If you need video design and editing and production, they’ve got that. If you need graphic design, if you need some coaching, your sales people and call scripts, PR, they offer all that. Clay was instrumental in helping guiding us and getting us on the right track so that we could really raise the bar and become ultra successful. So it has been an amazing experience for us.

All right, so how did we help the Tulsa Oilers to grow their attendance and how can you grow your business? Well, if you go to thrivetimesshow.com/millionaire, you can download for free an ebook copy of my newest book here called How to Become Sustainably Rich. And you can go to page five and you can follow along. This is called a workflow. All right, so step number one, box number one. It would be very helpful if you could see it right now. So if you could download that, you go to thrivetimeshow.com/millionaire. You can download it.

So box number one, I sat down with Taylor and I said, Taylor, I need to know your revenue goals. What are your revenue goals? And what are your total weekly gross revenue goals? We went over that information, we documented it. Boom, okay, what gets measured gets done. The pen is for remembering. The mind is for thinking. We wrote it down. Second. Box two. By the way, the 10 commandments were written down. They were not in oral tradition, they were written down. So we inscribed it on the tablet. We took note. Okay, box two is we determined how many customers we needed to break even. And so to break even, he told me, I need to get this many people inside the arena to break even. This is how many people, you look at a big arena with 17,000 people seating capacity, how many people need to be there just to break even?

Box three, I said, how many hours per week are you willing to work? Now, this is a question that’s very controversial because in 1938, Franklin Delano Roosevelt rolled out what’s called the Fair Labor Standards Act. And so since 1938, there are a lot of wonderful people that think you can become successful in less than 40 hours a week, because the 40-hour work week was invented in 1938.

So previous to that, people looked at the book of Genesis and Exodus that taught work six days and rest on the seventh. So previous for the history of Western culture, America, the founding fathers, the people, the early settlers, they all worked six days a week and they rested on the seventh. Now you have a culture where people are obsessed about working 40 hours a week. And so I remember talking to Taylor and I’m like, how many hours a week are you willing to work? And most people work a very different schedule than I have. Their boundaries are very different. I wake up at three and I work till six. I do it every day. All my clients can always come shadow me and see what I do. I do it every day very consistently, and that’s my normal. So I’m working 3:00 AM to 6:00 PM six days a week, and that’s what I like.

So we talked about it and we found out he’s not going to work that many hours. Okay, great. How many hours is he willing to work? We wrote that number down. What boundaries do you have? And he let me know, this is what I’m willing to do. I’m not willing to do this. In terms of his time and his schedule. Okay, now, box four, we had to define his unique value proposition. What is it that he could offer the market in exchange for the money that he was seeking? What was the value proposition? What could he do differently at the Tulsa Oilers, differently than other things fighting for your attention, the casinos fighting for your attention, other professional sporting events are fighting for your attention, college football is fighting for your attention, TV’s fighting for your attention. A lot of people are spending money to be entertained, so how are we going to win?

And so he told me his top three competitors, we wrote it down and I mystery shopped the competition. He mystery shopped the competition so we knew what the other competitors were doing. The other college sporting events, the other professional sporting events, the other entertainment events. And then we had to improve the branding. At the time I started working with the tulsaoilers.com. I no longer work with them as the businesses over time, sometimes they will change hands. Sometimes the client I’ll work with will no longer work with the business or the business gets sold. But at the time I was working with them, their branding was rough. The logo was rough, the website was rough, the print piece was rough. Everything was rough. And so I had to redo all of it, which to me isn’t stressful. It’s actually I like doing it, but clients get emotionally attached to what doesn’t work.

So it’s like, oh, we’ve had the same logo since 1978. We’ve had the same website since 2005, or there’s a lot of that, a lot of colloquialisms, a lot of historical momentum to things that don’t work, a lot of nostalgia. But when milk is bad, you throw it out. So you have to move on. And so we agreed we’re going to make some big changes. So we updated the website, updated the print pieces, updated the menus, updated every print piece, everything people see, the business cards, boom. Then we came up with a three-legged marketing stool. Now this right here is how are you going to reach your ideal unlikely buyers? Now I’ll tell you what we did for him. We ran Facebook ads to his ideal unlikely buyers in conjunction with Instagram. Two, we made sure we gathered objective Google reviews from happy people that attended the event, all right? That attended the event. And we ran retargeting ads to follow people around the internet if they went out to the games.

So again, what were we doing? We were running Instagram and Facebook ads to his ideal and likely buyers based upon the zip codes that they live in and their gender, that kind of thing. And then two, we were getting reviews from happy attendees to make sure they were happy. And then we were getting Google reviews. And then the final thing was we were launching retargeting ads. Those are ads that follow you around the internet. Well, guess what? The problem was? We couldn’t get people to get reviews. Why? Because people don’t want to get reviews because that requires you picking up the phone, calling someone who bought a ticket and asking them if they were happy. And if they say yes, ask them to leave a review.

And guess what? Most people aren’t going to leave a review unless they’re incentivized to do so. So we called them and said, “Hey, were you happy at the game?” They said “Yes.” We said, “Hey, if you could leave us a review today, you are entered in for a chance to win a season pass, VIP season passed to attend every game.” And guess what? People will leave a review, but there’s got to be some kind of carrot to make somebody want to go through the hassle of doing it. And then we have to say, do you know how to do it? And the fan says, “No, I don’t know how to leave a Google review.” And then we have to walk them through that. So we had to work through that.

Then the lead started coming in and the business box seven by the way, and the problem was we didn’t have sales scripts. So I wrote the sales scripts. Well, what was the problem? People weren’t following the scripts. Why weren’t people following the scripts? I don’t know. Why do people cheat on their taxes? Why do 75% of people lie? This is a fact. Why do 85% of people lie on their resumes according to Ink Magazine? Why do 75% of people steal from the workplace? Why do 75% of people steal from the workplace according to the US Chamber? Look it up folks. And why do 85% of people lie on their resumes? I don’t know. Why do people cheat on their taxes? I don’t know.

But you know what? We had to install a call recording. Why? Because with every business, every single time I’ve ever worked with ever, if you don’t have call recording, it will not work. Why? Because people will not follow systems. Why? I don’t know. Why do people cheat on their taxes? I don’t know. Why do people cheat on their spouses? I don’t know. Why are people speeding all the time? Violating? I don’t know. I don’t know. I don’t know. Why do people not replace the toilet paper when you get down into the final roll? I don’t know. I don’t know. Why do people not pick up trash? Why do people not put the shopping cart back after they check out at Target? They buy their goods at Target. They take the shopping cart out, they put it in their car and they leave the shopping cart in the middle of the parking lot. I don’t know.

Why do people smoke? Do we know it’s bad for us? Yes. Why? It just comes down to the fact that people are not going to follow rules unless there are carrots and sticks. So then we had to create a one sheet. A one sheet is an 8.5 by 11 document that explains briefly all the pricing options. And you have to make it really succinct because otherwise people cannot handle it. Your employees can’t understand it it. The customers can’t understand it. Nobody can understand what you’re offering if you can’t explain it in one sheet or less. If it’s a 10-page document or a tri-fold, front and back, people get confused. So I had to work through that. The text had to be left justified, all the pricing had to make sense. And then we had to track and tracking was a huge problem. Why? Because nobody wants to track. They just don’t want to.

I’ve got a client I’ve worked with for years, he’s a personal trainer, and what he tells, this is a true thing. This is a true story. He’s a fitness personal trainer and he has phenomenal results with his clients. He tells them this, if you’re a client of mine, I need you to track every meal what you’re eating with me, and if not, I’m going to charge you double your monthly personal training fee and then I’m going to cancel you. And it’s like what? He’s like, I’m a personal trainer. I charge you $1,500 a month to be a trainer. It’s one-on-one, I’m going to work with you four times a week. You’re going to get in great shape, but if you don’t track your diet, I’m going to charge you double of what I would normally charge because it’s not worth my time. It’s double the work. It’s emotional now, now it’s not logical. And it’s because he knows if you only eat meat, vegetables and water, you can’t possibly gain weight. If all you’re consuming is vegetables, meat and water, you can’t gain weight.

And he knows that people are saying, well, I pretty much am eating clean. Well, you are eating clean and you’re not eating clean. And so he doesn’t want to sit there and debate with you about the effectiveness of his training. And guess what? He’s found people that will lose, I’m not kidding, people will lose 30 pounds in the first 45 days just by only eating vegetables, meat and water. But he found early on in his career, there’s no point signing somebody up for personal training if they won’t document their food, they won’t document their food intake. So what am I saying?

If you don’t track your numbers, it’s very hard to know what you’re doing well, what you’re not. And we struggled with it, we worked through that, but I had to get aggressive with some people. That’s why I only like to work with the owner because I don’t have the [inaudible 00:13:14] to fire people. In my own organizations if somebody won’t track, I’ll just fire them. I have a motivational talk, hey, do what’s required or be fired. That’s what I say a lot by the way. That’s my little phrase. Feel free to steal that. Do what’s required or be fired. And then people are like, oh, I can’t believe you would say that. I mean, okay, to me it’s not an emotional thing. I mean, if I have a tire on my car and the tire quits working, I’ll replace it, because the function of the tire is to make the car move, right? That’s the function of the tire. If I have an employee that won’t do what’s required, what are they doing? Am I paying to have friends hang out with me? I don’t know.

Okay, next box. We had to determine the sustainable customer acquisition costs. What does it cost to obtain each customer? And at that point, nobody knew because they were buying billboards, they were doing TV ads, they were doing mailers, magazines. And I said, well, what’s your total budget that you’re spending on advertising? He told me. And I’m going, okay, so what does it cost to obtain every ticket buyer? And we found out that number. So the number was very high. It was a lot of money to get every ticket buyer. It almost was more money, they were spending almost more money to get a new customer than they were selling a ticket for us. So the cost of a ticket, the average ticket’s 40 bucks and they were spending almost that much on getting new people to the games. It was pretty crazy.

Then box nine, we had to create a repeatable system and process for everything. Checklists, the music. When do you play the sound? When do you play the sound, go, when do you play? We had to have a checklist, a game checklist. When are we rolling out the Zamboni? When are we throwing out T-shirts? So we had to make a timeline. It can’t be in your head. It’s like, what is the agenda for every game, right? It’s like the T-shirts presented to you by the good folks at Yada Yada Ford. What time does that happen? So we had to get the checklist and systems. Passwords, man, getting passwords from people, that’ll make you crazy.

Then box 10, managing people. We had to, I’d ask him, what people on your team aren’t doing their jobs? And he’s like, well, this guy and that guy and that guy. And what happens if they don’t do their jobs? It turns out there was no merit based pay. You have to have merit based pay. So I said, let’s change it up a little bit. How about every time someone sells a ticket, they get this amount of commission? And it’s like, what? Because people are used to hourly ticket sales. Could you imagine how motivated you would not be if you worked in a call center selling tickets to a professional hockey event and you got paid flat hourly and no commission? What?

So we put it in commission, and then people say, well, I don’t have any money to afford commission. Okay. So I said, let’s raise the prices and then just give it to people on commission. So there it is. Boom, that’s the problem solved. Then we created a repetitive weekly schedule. So we had to have, every week there’s a set time we’re doing the daily huddle. Every day, daily huddle every day. Hold the team accountable every day. If we got to fill up that arena, babe, we got to sell 15,000 tickets. We got to fill it up. We got to have a daily huddle every day. How many tickets did you sell, Carl? Carl, how many tickets did you sell? Mike, how many tickets did you sell? Eddie, how many tickets did you sell? We got to hold people accountable to daily numbers and most people don’t like that.

Why? I don’t know. Why don’t people run themselves through a bootcamp style workout every day by themselves? Because most people need to be pushed, right? That’s why people go to basic training in the military. They usually come back in great physical shape. Why? Because the person training them, the drill master, the drill sergeant, he forces you to be successful. That’s what it’s like.

So the next box, you have to create a human resources and recruitment system. So you got to install what I call the group interview. And on part two of today’s show, I’m going to insert audio so you can hear what the group interview is like. But you have to interview new candidates every week because if somebody’s sick, someone has a baby, someone’s traveling, the business can’t stop. And what we found is the business was very casual and casualness causes casualties. So when everyone on your team feels like they can call in sick whenever they want or be gone whenever they want, then you can’t have any consistency and it’s irritating to everybody and it’s demoralizing and nothing gets done. All right?

And then we had to do accounting, and that’s what we did. And the thing that we did that’s not on this path, but I want to make sure you grasp this idea, we developed a no-brainer and the no-brainer went like this. You could get four tickets and four hot dogs and four beverages for 40 bucks. That was the no-brainer. That was the offer. Tulsa Oilers and it was on the website, get four tickets, four hot dogs and four beverages for 40 bucks. And you know what? People who didn’t know anything about hockey were like, man, I’m seeing this ad, four tickets, four hotdogs and four beverages for 40 bucks. Why not? That’s a great deal.

So people show up at the BOK, they show up, the arena’s packed, people are fired up, there’s a good energy there. And then the people at the front door, they said, hey, you bought a ticket. Do you want to upgrade your ticket to the lower level? And the consumer says, what do you mean? You go, well, for 80 bucks you can sit lower, right against the glass, you can experience hockey. If not, you sit in the upper deck, four for 40. What do you want to do? And guess what? One out of two, one out of three people were like, I want to go down to the lower ball. And that is how we did it.

And so if you’re out there today and you’re saying, I want to take my business to the next level and you’re tired of all the woo woo books and all the feelings books and all the self-help books, you just want to know what is the proven path to grow my business? Go to thrivetimeshow.com, click on testimonials, testimonials, testimonials. You’ll go there and you’re going to see over 2000 testimonials of real people out there just like you, just like Taylor of the Tulsa Oilers, that were stuck and they got unstuck and they implemented this system and there’s nuances for every industry, but they implemented the system, they had massive success and that my friends, is how we sold out the Tulsa Oilers games perpetually.

And if you want to schedule a free 13 point assessment with me, a free 13 point assessment with me, you can schedule that at thrivetimeshow.com. We only take on 160 clients, so we have a call screener that will talk to you, see if it’s a good fit, and they’ll book a time for me to talk to you if it’s a good fit.

Also, if you want to attend our in-person workshops and we do those every two months, we’ve never stopped doing them since 2005. Every two months I do those and you can learn more about those and those are $250 to go to or whatever price you can afford, and I do that because I grew up poor and I know what it’s like to need a hand up. I don’t do handouts. It’s not free, but you can pay whatever price you want to pay and you can learn more about that at thrivetimeshow.com as well.

My name’s Clay Clark and I want to remind you, you got to bring the boom because boom stands for big, overwhelming, optimistic momentum. That’s what it requires to push through and to have your breakthrough, you got to bring that big, overwhelming, optimistic momentum each and every day and nothing any further ado, here we go. Three, two, one? Boom.

Hi, I’m Dr. Mark Morrow, I’m a pediatric dentist. Through our new digital marketing plan, we have seen a market increase in the number of new patients that we’re seeing every month, year over year. One month for example, we went from 110 new patients the previous year to over 180 new patients in the same month. And overall, our average is running about 40 to 42% increase month over month, year over year. The group of people required to implement our new digital marketing plan is immense, starting with a business coach, videographers, photographers, web designers. Back when I graduated dental school in 1985, nobody advertised. The only marketing that was ethically allowed in everybody’s eyes was mouth-to-mouth marketing. By choosing to use the services, you’re choosing to use a proved and turnkey marketing and coaching system that will grow your practice and get you the results that you are looking for. I went to the University of Oklahoma, College of Dentistry, graduated in 1983, and then I did my pediatric dental residency at Baylor College of Dentistry from 1983 to 1985. I established my practice here in Tulsa in 1985.

One of the things that I hear in my world a lot as a business consultant from business owners is they will tell me, Clay, I want you to help me, but my industry is different. And so on today’s show, I’m going to introduce you to a wonderful client who’s a pediatric dentist, and I also am going to introduce you to a wonderful client who’s a real estate agent, and I’m also going to introduce you to a wonderful client who does mortgages, and a wonderful client who’s a family doctor, and a wonderful client who trains dogs, and a wonderful client who runs the UPS stores for all of Canada. Then I’ll introduce you to a wonderful client who has a massive real estate empire, real estate enfranchised empire. Then I’m going to introduce you to a wonderful client that sells new homes. Then I’m going to introduce you to a wonderful client who sells insurance, and then a wonderful client who runs a church and a wonderful client who sells insurance. I think I mentioned that. A wonderful client that has a research lab.

And at the end of the day you’ll discover that if you will follow the proven systems that I will teach you at our in-person workshops or through our one-on-one coaching program, it’s like bumper bowling for business. It’s like if you’re tired of throwing gutter balls and you want to have success, this system will absolutely change your life. It’s a step by step system, it’s a linear workflow. It’s going to absolutely change your life. And without any further I do, here is Dr. Morrow sharing about how this system has changed his life and his business’ life and the lives of his employees and the growth of his pediatric dentistry. So here we go.

Hello, my name is Charles Colaw with Colaw Fitness. Today I want to tell you a little bit about Clay Clark and how I know Clay Clark. Clay Clark has been my business coach since 2017. He’s helped us grow from two locations to now six locations. We’re planning to do seven locations and seven years and then franchise, and Clay has done a great job of helping us navigate anything that has to do with running the business, building the systems, the checklists, the workflows, the audits, how to navigate lease agreements, how to buy property, how to work with brokers and builders. This guy’s just amazing. This is the kind of guy has worked in every single industry. He’s written books with Lee Crockwell, head of Disney with the 40,000 cast members, he’s friends with like Mike Lindell. He does Reawaken America tours where he does these tours all across the country where 10,000 or more people show up to some of these tours on the day-to-day. He does anywhere from about 160 companies.

He’s at the top. He has a team of business coaches, videographers and graphic designers and web developers, and they run 160 companies every single week. So think of this guy with a team of business coaches running 160 companies. So in the weekly, he’s running 160 companies. Every six to eight weeks, he’s doing Reawaken America tours. Every six to eight weeks he’s also doing business conferences where 200 people show up and he teaches people a 13 step proven system that he’s done and worked with billionaires, helping them grow their companies. So I’ve seen guys from startups go from startup to being multimillionaires, teaching people how to get time freedom and financial freedom through the system. Critical thinking, document creation, making it, organizing everything in their head to building into a franchisable scalable business.

One of his businesses has 500 franchises. That’s just one of the companies or brands that he works with. So amazing guy, Elon Musk kind of smart guy. He comes off sometimes as socially awkward, but he’s so brilliant and he’s taught me so much. When I say that, Clay, he doesn’t care what people think when you’re talking to him, he cares about where you’re going in your life and where he can get you to go and that’s what I like the most about him. He’s like a good coach. A coach isn’t just making you feel good all the time. A coach is actually helping you get to the best you and Clay has been a amazing business coach. Through the course of that, we became friends.

I was was really most impressed with him is when I was shadowing him one time, we went into a business deal and listened to it. I got to shadow and listen to it, and when we walked out, I knew that he could make millions on the deal and they were super excited about working with him. And he told me, he’s like, I’m not going to touch it. I’m going to turn it down. Because he knew it was going to harm the common good of people in the long run, and the guy’s integrity just really wowed me. It brought tears to my eyes to see that this guy, his highest desire was to do what’s right. And anyways, just an amazing man.

So anyways, impacted me a lot. He’s helped navigate anytime I’ve got nervous or worried about how to run the company or navigating competition and an economy that’s like, I remember we got closed down for three months. He helped us navigate on how to stay open, how to get back open, how to just survive through all the COVID shutdowns, lockdowns because our clubs were all closed for three months, and you have $350,000 of bills you’ve got to pay and we have no accounts receivable. He helped us navigate that and of course we were conservative enough that we could afford to take that on for a period of time.

But anyways, great, man. I’m very impressed with him. So Clay, thank you for everything you’re doing and I encourage you, if you haven’t ever worked with Clay, work with Clay, he’s going to help magnify you. And there’s nobody I have ever met that has the ability to work as hard as he does. He probably sleeps four, maybe six hours a day and literally the rest of the time he’s working and he can outwork everybody in the room every single day and he loves it. So anyways, this is Charles Colaw with Colaw Fitness. Thank you Clay. And anybody out there that’s wanting to work with Clay, it’s a great opportunity to ever work with him. So you guys have a blessed one. This is Charles Colaw. We’ll see you guys. Bye bye.

Hi, I’m Aaron Antis with Shaw Homes. I first heard about Clay through a mortgage lender here in town who had told me what a great job he had been doing for them, and I actually noticed he was driving a Lamborghini all of a sudden, so I was willing to listen. In my career, I’ve sold a little over $800 million in real estate, so honestly, I thought I knew everything about marketing and homes and then I met Clay and my perception of what I knew and what I could do definitely changed. After doing 800 million in sales over a 15-year career, I really thought I knew what I was doing. I’ve been managing a large team of salespeople for the last 10 years here with Shaw Homes and I mean we’ve been a company that’s been in business for 35 years.

We’ve become one of the largest builders in the Tulsa area, and that was without Clay. So when I came to know Clay, I really thought, man, there’s not much more I need to know, but I’m willing to listen. The interesting thing is our internet leads from our website has actually, in a four-month period of time, has gone from somewhere around 10 to 15 leads in a month to 180 internet leads in a month. Just from the few things that he’s shown us how to implement that I honestly probably never would’ve come up with on my own. So I got a lot of good things to say about the system that Clay put in place with us, and it’s just been an incredible experience. I am very glad that we met and had the opportunity to work with Clay.

So the interaction with the team and with Clay on a weekly basis is honestly very enlightening. One of the things that I love about Clay’s perspective on things is that he doesn’t come from my industry. He’s not somebody who’s in the home building industry. I’ve listened to all the experts in my field. Our company has paid for me to go to seminars, international builders shows, all kinds of places where I’ve had the opportunity to learn from the experts in my industry. But the thing that I’ve found working with Clay is that he comes from such a broad spectrum of working with so many different types of businesses that he has a perspective that’s difficult for me to gain because I get so entrenched in what I do, I’m not paying attention to what other leading industry experts are doing. And Clay really brings that perspective for me. It is very valuable time every week when I get that hour with him.

From my perspective, the reason that any business owner who’s thinking about hooking up with Thrive needs to definitely consider it, is because the results that we’ve got in a very short period of time are honestly monumental. It has really exceeded my wildest expectation of what he might be able to do. I came in skeptical because I’m very pragmatic and as I’ve gone through the process, over just a few months, I’ve realized it’s probably one of the best moves we’ve ever made.

I think a lot of people probably feel like they don’t need a business or marketing consultant because they maybe are a little bit prideful and to think they know everything. I know that’s how I felt coming in. I mean, we’re a big company that’s definitely one of the largest in town, and so we felt like we knew what we were doing. And I think for a lot of people, they let their ego get in the way of listening to somebody that might have a better or different perspective than theirs. I would just really encourage you, if you’re thinking about working with Clay, I mean the thing is it’s month to month. Go give it a try and see what happens. I think in the 35-year history of Shaw Homes, this is probably the best thing that’s happened to us, and I know if you give him a shot, I think you’ll feel the same way.

I know for me, the thing I would’ve missed out on if I didn’t work with Clay is I would’ve missed out on literally an 1800% increase in our internet leads going from 10 a month to 180 a month. That would’ve been a huge financial decision to just decide not to give it a shot. I would absolutely recommend Clay Clark to anybody who’s thinking about working with somebody in marketing. I would skip over anybody else you were thinking about and I would go straight to Clay and his team. I guarantee you’re not going to regret it because we sure haven’t.

My name is Danielle Sprik and I am the founder of DSprick Realty Group here in Tulsa, Oklahoma. After being a stay-at-home mom for 12 years and my three kids started school and they were in school full-time, I was at a crossroads and trying to decide what do I want to do? My degree and my background is in education, but after being a mom and staying home and all of that, I just didn’t have a passion for it like I once did.

My husband suggested real estate. He’s a home builder, so real estate and home building go hand in hand, and we just rolled with it. I love people, I love working with people, I love the building relationships, but one thing that was really difficult for me was the business side of things, the processes and the advertising and marketing. I knew that I did not have what I needed to make that what it should be. So I reached out to Clay at that time and he and his team have been extremely instrumental in helping us build our brand, help market, our business, our agents, the homes that we represent. Everything that we do is a direct line from Clay and his team and all that they’ve done for us. We launched our brokerage, our real estate brokerage, eight months ago, and in that time we’ve gone from myself and one other agent to just this week, we signed on our 16th agent. We have been blessed with the fact that we right now have just over 10 million in pending transactions.

Three years ago, I never would have even imagined that I would be in this role that I’m in today, building a business, having 16 agents, but I have to give credit where credit’s due and Clay and his team and the business coaching that they’ve offered us has been huge. It’s been instrumental in what we’re doing. Don’t ever limit your vision. When you dream big, big things happen.

I started a business because I couldn’t work for anyone else. I do things my way. I do what I think is in the best interest of the patient. I don’t answer an insurance companies, I don’t answer to large corporate organizations. I answer to my patient and that’s it. My thought when I opened my clinic was I can do this all myself. I don’t need additional outside help in any ways. I mean, I went to medical school, I can figure this out.

But it was a very, very steep learning curve. Within the first six months of opening my clinic, I had a $63,000 embezzlement. I lost multiple employees. Clay helped us weather the storm of some of the things that are just a lot of people experience, especially in the medical world. He was instrumental in helping with the specific written business plan. He’s been instrumental in hiring good quality employees using the processes that he outlines for getting in good talent, which is extremely difficult. He helped me in securing the business loans. He helped me with web development and search engine optimization. We’ve been able to really keep a steady stream of clients coming in because they found us on the web. With everything that I encountered, everything that I experienced, I quickly learned it is worth every penny to have someone in your team that can walk you through and even avoid some of the pitfalls that are almost invariable in starting your own business. I’m Dr. Chad Edwards and I own Revolution Health and Wellness Clinic.

Hey, Clay Clark and my Thrive peeps. It’s Steve Currington, as you can tell, although I’m not wearing my signature green shirt as usual, but I am writing in my signature green Lamborghini. And I just wanted to say how appreciative I am of Thrive and all the guys at Thrive Time and the show and everything that you guys have done. At Total Lending Concepts, we have had tremendous growth and a lot of things changing, especially on the marketing front and from a coaching perspective and from a web presence and branding and our internet leads are up, everything is hammering on all cylinders, and really we’re just trying to figure out how we can leverage the systems and the processes that we’re learning at Thrive more in our business.

So now we’re setting up a lead tracking system that has been long overdue and we’re doing lots of stuff. But I wanted to take a minute and say thank you, thank you, thank you to Thrive and Clay Clark and Dr. Z and everybody for all the help in helping us grow our business and hopefully buy more Lamborghinis like this the more we sell. So appreciate it guys. See you.

I’m Rachel with Tiptop Canine and we just want to give a huge thank you to Clay and Vanessa Clark.

Hey guys, I’m Ryan with Tiptop Canine. Just want to say a big thank you to Thrive 15, thank you, make your life epic. We love you guys, we appreciate you and really just appreciate how far you’ve taken us. This is our old house, right? This where we used to live a few years ago. This is our old neighborhood as you can see. It’s nice. So this is my old van and our old school marketing, and this is our old team and by team, I mean it’s me and another guy.

This is our new house with our new neighborhood. This is our new van with our new marketing, and this is our new team. We went from 4 to 14 and I took this beautiful photo. We worked with several different business coaches in the past, and they were all about helping Ryan sell better and just teaching sales, which is awesome. But Ryan is a really great salesman. So we didn’t need that. We needed somebody to help us get everything that was in his head out into systems, into manuals and scripts, and actually build a team. So now that we have systems in place, we’ve gone from 1 to 10 locations in only a year.

In October 2016, we got us 13 grand for the whole month. Right now it’s 2018, the month of October, it’s only the 22nd. We’ve already grossed a little over 50 grand for the whole month, and we still have time to go. We’re just thankful for you, thankful for Thrive and your mentorship, and we’re really thankful that you guys have helped us to grow a business that we run now instead of the business running us. Just thank you, thank you, thank you times a thousands.

So we really just want to thank you Clay and thank you Vanessa for everything you’ve done, everything you’ve helped us with. We love you guys.

McByrd, they said it couldn’t be done. They said you couldn’t fill up the BOK Center. They said it wasn’t possible, but yet if you look, it appears to be full. Oh, we’re making America boom again. Oh, very full. Lots of marketing, courtesy of John Kelly and Devin and Darlen and this mind and this hat. So there it is. Oilers, sold out baby. Oh, oh.

My name is Taylor Hall. I’m the general manager of the Tulsa Oilers Professional Hockey team. Our goal every night here at the BOK Center is to try to fill the seats with lots of people and create an exciting environment so when somebody comes to a game, they want to come back.

Working with Clay and the staff at Thrive, they’ve really helped us in many, many ways. Website and graphic design and video production, and a lot of things that go along. And a lot of businesses, including ours, doesn’t have a staff or a full-time videographer or a graphic designer. But the biggest thing that we noticed was the needle mover. More sales, more attendance, more successes in business. We had a record year last season working with Clay for the first time. Our average attendance is higher than it’s ever been, so there was a lot of really cool things that we did and they worked. That’s the nice thing about working with Clay and the team over there. It’s just not one person. You get the entire team. If you need video design and editing and production, they’ve got that. If you need graphic design, if you need some coaching, your salespeople and call scripts, PR, they offer all that. Clay was instrumental in helping guiding us and getting us on the right track so that we could really raise the bar and become ultra successful. So it is been an amazing experience for us.

My name is Nick Smith and I’m an agency owner with Farmer’s Insurance. I grew up in a middle class family all the way up until I was about 13, and then my dad lost his job and then all of a sudden he was gone and I was being raised by my mom by herself. She was probably making 20 grand a year. In order for me to have a car, I had to pay for the car, I had to pay for the gas. I had to do everything on my own. So the independent thinking had to come early, and if I wanted to do anything.

A couple years ago, man, I was stuck in a rut. I really honestly was, and I couldn’t see it. Not because I was doing it wrong, it’s because I didn’t know any better. Rates were not good. Selling was difficult. Staffing was just unbelievably difficult to keep good staff in here. I was having a ton of turnover and I was about ready to hang it up and sell out. I was just done.

And that’s about when I got introduced to the concept of the Will of Wealth and Thrive. Some of the specific things I’ve learned about running my business is systems and being organized. Before, I think I just shot from the hip a lot of times. But man, since I started this whole journey, I’ve developed systems for each of the employees, but not just the employees, but for the position. So the fear of wondering when I’m gone, wondering if things are being done, I don’t have to worry quite as much. Business-wise, finally got over the hump and we’re actually growing again. Whereas before we were just declining, declining, declining, and now we’re back up and we’re back over what we were a couple of years ago.

Now the training’s ongoing even from where I’m at now, I still feel like I need to get further. The training itself is just, it’ll rock your world. It really will change the way you think and look at business. So all those things just culminated into this big successful business that I feel like I have now. All that stuff has just been life altering.

All right, Clay’s awesome. He’s very entertaining, very energized, got some quirky, unique ways to get engagement with the audience. So really pleased to have Clay do our keynote today.

Well, I think it was being willing to take some risks on stage, taking some risks relative to how to set the audience up. I think that created this what’s going to happen next? And so just that risk taking created a unique tension that I think ultimately resulted in a great experience.

Well, I think Clay would be an awesome presenter for a number of reasons. One, I think that the material that he delivers is spot on, but he also can deliver some additional products and services to the organization even beyond just the things that he does on stage.

My name is David Druker, the President for UPS Stores Canada. Also a member of the AFA board in an honorary position. So kind of a crossover with both sides. I thought it was great. I thought Clay did a wonderful job. I think anytime you’re able to get a diverse group together to start finding the commonalities, you’re starting to pull the threads together that are going to make something for the future. And I think that was the objective for today, and I think Clay was really able to pull that out. I thought Clay was really good at shifting speeds. He was fast when he needed to be fast, detailed when he needed to be detailed, was able to read the room. Every so often, if we started drifting off too far to the left or too far to the right, he was right there to rudder us back on course. So I mean, really, I don’t think we could have chosen a better guy for the day to lead us.

My impression of Clay was his energy and just the energy that he had on stage and how passionate he is about his message. And I really felt like I could connect with that because it was very genuine and believable and sincere, and I really appreciate the sincerity of it all. So the lesson nugget is in fact the action nugget. It’s like you can think of things all day long. You can read books all day long. You can do whatever you’re going to do as far as business planning, but if you don’t implement and actually take action, then it doesn’t mean anything. It is all about taking the steps and standing up and going forward and engaging in an action activity. Well, what was so different about this is the sense of humor. Really great sense of humor, very lively, very engaging and interesting. And a lot of presentations you just sit there and go, oh, no, no, but this was fun. This was fun and interesting and engaging.

Oh I love Clay. Very funny. You never know with a keynote speaker, you don’t know. So you got to open up, he’s got a good sense of humor. I liked the video at the beginning. It started out perfect. I’m like, oh, great. Another speaker that’s been to a million corporations. I liked it. It was really well done. The guy’s good.

Clay’s fantastic. I mean, the guy is hilarious, captivating, kept the room moving. I mean, I love the fact that he got everybody up and moving. The fact that you could get John Tanny up dancing in his seat like that is worth the price of admission right there.

That’s awesome.

It just reinvigorates you. You hear somebody talk about how, you putting in systems into your business, how you got to seize the day. I mean, all that stuff is stuff you know deep down you should be doing but those reminders help, and it really, it’s the right time if you’re open to it. I mean, that’s what it’s all about. Because I’m a product of the 90s. I liked his Notorious B.I.G. rap a little bit, but I get it, man. He’s exactly right. I got a ton of buddies that are sitting around playing PlayStation every day and they’re not studying success and I think that’s the thing. Because to me, the one thing I really take away from that conversation is poverty is our baseline. Everybody knows poverty. You don’t need to teach poverty, you need to teach success, and the fact that he said that was like music to my ears.

I think he just is, I mean, just really gets our industry, you get a lot of realtors that try and be motivational speakers. But he truly is a motivational speaker. He’s a businessman. He’s obviously been around the block and done a lot of things. And I think all those applications, because real estate at the end of the day is the business of business.

I love Clay. I’ve known Clay just socially, but I’ve never heard him speak before. And I was probably most taken by the fact that he was just common in so many ways and made fun of himself, but also brought that aspect of these are my lessons. And these are lessons from some very influential people who we all recognize. So probably what I took away from her the most was the net promoter score and the fact that your wow factor from what you provide to your clients really creates that score and you really have to go the extra mile to bring people to that level of impression.

I appreciated Clay’s story about his father and the picture with the kids, with the girls. I thought that was very meaningful and takes the whole thing, the rest of his message and stories and things that he’s sharing, and really puts them in perspective for people who are listening. You could tell he enjoys what he does and believes in what he’s presenting, and that’s a connection with an audience that is more important than the name or even what’s being presented. It’s real, it’s transparent and it’s genuine.

My name is Josh Wilson and I’m the owner of Living Water Irrigation. So I’ve been working with Thrive since December of 2017. So the biggest changes we’ve seen as a company is first of all, just systematically how we do things, how we present things. Our Google presence is phenomenal, our website’s a million times better, and just the overall accountability and the process by which we’re conducting ourselves.

So our biggest win since working with Thrive is we literally, March was a record month for us. It was almost twice as much as our biggest month prior to that. In the last week or so, we’ve closed about $250,000 worth of business. We still have to go dig a bunch of ditches and get it done, but we signed about $250,000 worth of business with the relationships we’ve built, the things that they’ve implemented through Victoria and Clay and everybody here at Thrive. So I would recommend Thrive to other business owners simply because they can point out where you’re flawed and what you need to work on. You just have to be real and honest with yourself on what you need to improve upon. So that would be first and foremost. And the huge reason why I do it, because it works. It actually, everything that they said when we came in for our initial meeting to today, absolutely positively has been accomplished.

Just how does an irrigation and sprinkler repair company increase in sales by over 450% in just one year? Well, according to Forbes, 9 out of 10 startups fail and 8 out of 10 existing businesses fail. How can one company grow by 450% in one year? Ladies and gentlemen, without any further ado, it is now time for get another edition of-

Wins of the Week.

Doing the bullpit, feeling the flow. Work it. You can do it.

We are joined by none other than my brother from another mother, Mr. Josh, the founder of Living Water Irrigation. Mr. Josh, welcome onto the show, my friend. How are you?

I’m awesome, Clay. How are you sir?

Well, I’m excited for the listeners to get to know more about you. Could you share the name of your company, a little bit more about what you guys do at Living Water Irrigation, where the name comes from?

Absolutely, positively. So Living Water Irrigation, the most important part of that to me is John 7:38. So it’s mentioned in the gospel a number of times, the living water, but our specific scripture that we drew our name from is John 7:38. It says, “Whoever believes in me rivers of living water will flow through him.” We have a very distinct vision as a company on who we are and what we want to do. And I believe that I was put here to go make some money to give it away.

I’m not going to ask you for the specific details of your career and how you started the business up as far as a linear timeline. But how long has this particular business been around?

We’ve been around just two years, sir.

Two years. And you guys, we first met, how did we first meet?

I came in and you all started coaching me over at Thrive Time, over Thrive 15.

And what do you remember when that was approximately and how you first heard about us?

So it would’ve been October or November of ’17.

October or November of ’17.

Yes sir.

And in terms of your growth as a company, how much have you grown this year?

So this year we’re up 450% year over year.

So now that you’re implementing this program, you’re getting more calls, right? Are you getting more calls?

Absolutely.

Sales are going up. You’re gathering reviews from your real customers, adding content to the website, adding a gallery of work.

So I’m going to actually take a minute and make you really uncomfortable, Clay.

Nice.

So when we started with you all, it was awesome. We had a little company, just me and one dude and one little van. And ’17 was great. I ate more than ramen noodles, but not much more. ’18 was really good. We started to implement the systems, got Start Here, got The Boom Book, went to a couple conferences and said, okay, I’m going to buy in. I’m going to sell out. We went to the coaching, got coached by Marshall and Victoria and started to implement, as opposed to just listen to actually be doers. It’s in James. It says, “Don’t just be hearers of the word, be doers as well.” And so we implemented scripts, we implemented systems, we implemented checklist, we implemented a proforma for quoting and all these things that you talk about.

And so just as a real person, and I’m real, I promise you there’s a bunch of Josh Wilsons out there. I’m a famous baseball player and football player.

Oh wow.

And a gospel singer.

Oh wow.

But this Josh Wilson just digs ditches for a living. But I just want to say thank you. Standing here for all the systems. I encourage everybody out there, go pick up, Start Here. Go pick up The Boom Book, the stuff you hear on this show. It actually sincerely works. It’s not just some nonsensical guy sitting in an awesome man cave who’s bored so he wants to record a show. And then from there, here’s another super-duper move for you. Schedule your day.

Oh, come on Wait a second. Wait a second. That right there’s a hot tip. Schedule your day.

So I was listening just a few months ago, and I was running all over the Tulsa metro area, from Glenpool, to Owosso, to Broken Arrow, back to Owosso, to Jinx, to Midtown. And I’m like, man, why am I getting nothing done? Why am I getting nothing done? Well, your issue is that you’re running places you got to drive. Why am I talking using a megaphone? Back to you.

Well, obviously I wouldn’t have this belly if I was running. So my wife says to me, hey, how was your day, honey? Oh, I worked all day. I did all these things. And I’m like, wait, I have nothing to show that I did anything. So super move number one. You’ve said it 17,000 times. Whatever gets scheduled gets done. So now my day is scheduled.

Come on now.

So if it’s not on my schedule, nope, doesn’t happen.

Listen here, here’s little secret. You can become successful. You have the tools needed to start and grow a successful company, but you’ve got to implement the best practice systems. You have to implement the proven systems, checklists and processes that have been shown to work time and time again. And it is very hard for me to help you implement those systems if we don’t get a chance to know you. So if you’re out there today and you’re saying, I feel stuck, I don’t know what to do, I would encourage you to go to thrivetimeshow.com today, and watch over a thousand, we have a over a thousand video testimonials from real people, just like Josh. Watch those videos and build your faith. Believe that you can actually do this and then do one of three things.

One, you could schedule a one-on-one consultation with me by simply going to thrivetimeshow.com and scheduling that free 13 point assessment. Now our team is going to vet you, make sure you’re not psychologically impaired or your dream is not delusional. Now, move number two. You could book your attendance at our in-person Thrive Time Show workshop. The tickets are normally $250, but if you want to attend the workshops because maybe you’re in a spot right now or financially you’re strapped, just subscribe to the Thrive Time Show podcast and leave us an objective review. And after you leave us an objective review, take a screenshot of the review and email it to info at thrivetimeshow.com and we’ll give you tickets for just $37. Or maybe the Thrive Time Show Business School is the right move for you. Maybe it is. Listen, it’s only $19 a month. And when you subscribe to the Thrive Time Show Business School, here’s what you get.

You get access to the massive amount of videos. We have over 3000 training videos taught by the world’s business leaders. You can watch those videos. That alone has tremendous value. Also, you get to attend one in-person workshop per year. Now if you think about it, if you go to, I don’t know, Harvard, the average graduate debt sits at around $101,000. If you go to Oral Roberts University, let’s say you go to Tulsa University, you’re going to spend $35,855 per year. If you go to the Harvard Business School, you’re going to spend $66,000 per year. If you go to the Wharton Business School, you’re going to spend $64,828 per year. If you subscribe to the Thrive Time Show Business School, it’s month to month and it’s as little as $19 a month. Check it out today by going to thrivetimeshow.com. And now without any further ado, we like to end each and every show in Win of the Week with a boom, because boom stands for big, overwhelming, optimistic momentum. And now, without an, further ado, here we go. Three, two, one, boom.

The Thrive Time Show. Two Day Interactive Business workshops are the highest and most reviewed business workshops on the planet.

You can learn the proven 13 point business systems that Dr. Zelner and I have used over and over to start and grow successful companies. When we get into the specifics, the specific steps on what you need to do to optimize your website, we’re going to teach you how to fix your conversion rate. Now we’re going to teach you how to do a social media marketing campaign that works. How do you raise capital? How do you get a small business loan? We teach you everything you need to know here during a two day, 15 hour workshop. It’s all here for you. You work every day in your business, but for two days you can escape and work on your business and build these proven systems. So now you can have a successful company that will produce both the time freedom and the financial freedom that you deserve.

You’re going to leave energized, motivated, but you’re also going to leave empowered. The reason why I’ve built these workshops is because as an entrepreneur, I always wished that I had this, and because there wasn’t anything like this, I would go to these motivational seminars, no money down, real estate, Ponzi scheme, get motivated seminars, and they would never teach me anything. It was like you went there and you paid for the big chocolate Easter Bunny, but inside of it was a hollow nothingness. And I wanted the knowledge. And they’re like, oh, but we’ll teach you the knowledge after our next workshop.

And the great thing is we have nothing to upsell. At every workshop we teach you what you need to know. There’s no one in the back of the room trying to sell you some next big get rich quick walk on hot coals product. It’s literally, we teach you the brass tacks, the specific stuff that you need to know to learn how to start and grow a business. But I encourage you to not believe what I’m saying. And I want you to Google the Z-66 Auto Auction. I want you to Google Elephant in the Room. Look at Robert Zoellner and Associates. Look them up and say, are they successful because they’re geniuses or are they successful because they have a proven system? When you do that research, you will discover that the same systems that we use in our own business can be used in your business. Come to Tulsa, book a ticket, and I guarantee you it’s going to be the best business workshop ever and we’ll even give you your money back if you don’t love it. We’ve built this facility for you and we’re excited to see you.