Business Podcast | Dr. Zoellner and Clay Clark Teach How to Become a Millionaire | How to Make the Jump from Being Employed to Becoming Self-Employed

And now …

Oh.

Casting from the center of the universe, and the thrivefifteen.com world headquarters.

Let’s go.

Presenting the world’s only business school without the BS, with optometrist and entrepreneur, Dr. Robert Sellner, the Forest Hall Business Administration Entrepreneur of the Year, in your ear, Clay Clark. It’s the Thrivetime Show.

All right, thrive Nation. What is the point of a job? What is the point of a job? What is the point of a job? Are you asking me? I think a lot of times, we have a job, and we don’t ask ourselves why we have this job.

Now Sarah, you’re here to my right. You work here. You’ve had a lot of jobs, in very generic terms, because I don’t want to get you in trouble.

What other industries have you worked in, outside of working up here in the office, with our business coaching clients, selling tickets to events? What other jobs have you had?

Gosh, I’ve been in food, in retail. I’ve been in insurance.

Really?

Yeah.

How does this job stack up to the other jobs thus far?

Well, I mean, this one’s definitely unique, because I actually learned things.

You learned things?

Yeah.

Okay. So, of all your jobs you’ve ever had, how many jobs do you think you’ve had? Full-time jobs?

Full-time jobs. I’ve probably had about six.

Six. And is this in the bottom? Is this the worst one? Is it in the middle?

This is actually the best job I’ve had, and I’m not-

So far?

… Really being biased, yeah.

What do you like about it up here?

I mean, I like that if I have a goal, I can actually achieve it, instead of getting …

Okay. So, a merit-based pay system?

Yeah.

Yeah, and it’s interesting, is that my wife and I were talking about you yesterday, actually, and my wife was like, “Sarah’s awesome,” because you like merit-based pay.

I do. I love it.

Nut some people hate merit-based face. So if you’re out there listening today, and you don’t want to get paid based upon your efforts, you’re not going to want to listen to today’s show. But if you want to find a way to earn financial freedom and time freedom, I think you might want to listen in to today’s show.

Now, without any further ado, Matt Klein is on the line. Matt Klein, with Oxu Fresh. How are you, sir?

I am doing wonderful. How are you?

Brother, I’m excited to talk to you here. I’m fired up. I’m going to pull up your website here, oxifresh.com. And people always say, “Why do you have the carpet guys on the show every week?” Well, I think the reason why I do this is because many, many people tell me, “I want to start a successful company, but I don’t know what kind of business. I don’t have an idea.”

Sure.

“I don’t know where I would start.” And I would submit, that whether someone buys an Oxi Fresh, or a Tiptop Canine, or any other brand of franchise, a franchise is a great way to start, because it’s kind of like bumper bowling. Sarah, have you ever been bowling before?

I have.

Are you the gutter ball queen? Do you do a good job? Do you tend to go gutter ball?

I actually am, I’m a strike queen.

Really?

Yeah.

Are you good?

I’m good at it.

What’s your score, on average?

I mean, I’m in the 260s.

Are you serious?

I’m in a league.

Are you serious?

Yeah.

You’re in a league?

Yeah.

You have a rose in the middle of your ball?

It’s a nice one, it’s marble. It’s nice.

Do you choose?

Yeah.

Do you have your name on the ball?

I don’t.

You’re in a league, though?

I am.

Do you have an embroidered shirt that says your name on it?

No.

How do I know you’re in a league? Okay, now then, Matt Klein, are you a decent bowler?

No, she’d smoke me.

Matt, I mean, are you standing in the gutter a lot? Or how often are you going in the gutter?

I mean, I don’t think I throw gutter balls, but I don’t throw a lot of strikes.

Okay. So the purpose, though, of the bumpers is to keep you from flying off the rails, from losimg, from having zero points. That’s what a franchises, I mean, you’re paying for a system that will guide, it’s a proven system. The only variable now is you. Are you willing to put in the work?

So Matt Klein, if somebody does go to oxifresh.com, and they’re looking into buying a franchise, how much money does it cost?

Can you hear me, matt? Are you being attacked by the deep state? Matt, are you freezing? Are you frozen? Are you emotional about it? Matt, are you there? Was it an offensive question?

I think Matt was offended. I think that he sounds like he was offended.

I don’t think he likes merit-based pay.

Well, he didn’t want to talk about it. He’s like, “I don’t want to talk about it. That’s in the past.” Okay, let me pull it up here.

It’s a thing of the future. Really, really great.

Let me see. Let me refresh the internet connection, let me try it. Here we go. Doing some refreshing.

Matt, are you there? Matt? Are you there? Matt? Come on. Hey. Oh, boy, Billy. Matt, are you back?

I don’t know. Am I back?

I think you’re back. Were you offended by the last question, or what happened, Matt?

I just couldn’t hear the last question. I don’t know.

That’s fair. I was asking …

Third word.

I was asking, if somebody goes to oxifresh.com, and they want to learn about buying a franchise, how much money does it cost?

So our franchise fee is 41,900. And that 41,900 gets your license to run the franchise for seven years, gets your entire equipment set up that you need to get started, gets you about three months’ worth of product.

It gets you the training, where I’ll fly you to Colorado, and spend about a week with myself and the team. So it gets you really going and started.

Best practice is once you’ve invested that 41,9, you still want to have about 25,000 operating capital just available to you, so you can really get your business off to the right start, get it rolling, get it making money, and a real business.

Now, Matt, as far as you know, when you buy a franchise, you’re paying money to buy the franchise. Sarah, now as an employee, did I charge you to start working? Do you remember, did I charge you $49,000 to start?

No.

Okay.

You did not. But the thing is, then, that I’m kind of betting on you. I’m supplying the computer, the office, the leads, the marketing, the systems, all those kind of things. And you’re supplying the effort with an Oxi Fresh.

Matt, you’re putting up your own money, and your own effort. So what questions do people typically ask you, if they’re becoming self-employed for the first time? Because I think that’s a different mindset, to go from being an employee, to owning your own franchise.

It definitely is different. They ask me, “How are you going to support me? What are some of the things that I’m going to run into that are going to be tough to handle?” They’ll say, what is the competitive analysis of my market? What territory do I get to actually operate in? What is the advantage of Oxi Fresh over who I’m going to be competing with?” You have to have the answer to all of those, to be able to make the correct decision as what you’re going to do.

I’ve been self-employed since I was 16, 15 years old. So I’ve worked at Applebee’s, and Target and DIRECTV, to fund starting a thing. I think a lot of people, though, who jump into franchising for the first time, I get a lot of questions.

They say, “Well, how do I know I’m going to make any income? Or what’s my guaranteed guaranteed return on investment? If I put money into it, how quickly will I get my money back?”

What would you say, Matt, for someone who says, “If I’m going to go to oxifresh.com, and I buy an Oxi Fresh, how quickly will I get my money back?”

Yeah, well, that’s a question that needs a lot of diving into. So there are some people that say, “Well, I want to be a passive owner. I have a full-time job or own other companies, so I’m going to spend very little time, and I want to run this business, and make it successful.”

It’s like, “Well, we can do that.” But that person, in the time it takes for them to become, a lot of people say, “Break even,” or “Cash flow positive,” that’s going to take longer than some that’s doing us full-time. It’s their primary source of income.

So you’ll have factors in there that really will dictate how quickly we can get to some of these goals. On the other side too is, who are you? What’s your background? We’re giving you the resources, what are you going to do with it?

A lot of people say, “Well if I give you $50,000, can you make me $250,000 at the end of the year?” It’s like, “No, it doesn’t work that way. We’re going to give you the resources, the infrastructure, the marketing support, the actual knowledge of running a business. Now what you do with those things will dictate how quickly you make money, will dictate how quickly you scale, will dictate how quickly you even have even more source of income down the road.”

So part of the evaluation is really trying to understand who I’m dealing with, what their backgrounds, what their skillsets are, and be able to understand for them, how they can make this successful, with our support and help, in their local market. It is very much like an individual one on one evaluation, to see who these folks are, and what they’re going to be able to do. We have people from 21 years old to 70.

Now, Matt Klein, I will tell you this one thing about Sarah. I got a chance to work with her the past year or so, and one thing I’ve discovered is, she has a disproportionate love of carpet.

She often talks about carpet during the office. She’s like, “Hey, is there any way we could install carpet?” And I’m like, “Well, why?” She said, “Because then we can clean it.”

It’s all …

No, no, no, seriously.

All I think about.

Sarah, if you were going to buy an Oxi Fresh, and I know right now they don’t have any territories available in our particular area, but let’s just say that you and your husband wanted to buy an Oxi Fresh. What questions would you have for Matt Klein about opening an Oxi Fresh franchise?

I mean, really the main one is, I mean, how long would it take to get my money back? But also, it would be like, I mean, how much of my time would this take?

Oh, there you go. Now we’ve got you in a corner. You can’t fight your way out of this one, Matt.

Well, the first question is answered from, the last answer I had is the same. But the question of, what do you need to do? So we will evaluate what your time is, what your day actually consists of.

Because a lot of people say, “Oh, I’m busy all day long.” Then what happens is, we go through their day, and they’re not busy hardly at all. They just choose to do things with their time that are not productive.

But then, we do come across folks that say, “Hey, I got meetings from here to here, I got an hour here, and I got 30 minutes here.” So what we need to do is, we need to actually drill down individual tasks, in a daily basis, that you can do in small increments, that will actually get you to your monthly and yearly goals, so we can meet some of those scalability goals, so you can start making some money.

For instance, if you need to get 50 reviews, well, I would try to say, “Let’s give us 50 days.” If we had one review a day, that’s a very easy task. You could do that very simply. In 50 days, you’ll hit that goal.

If you want to be more ambitious, and do it in half, now you need two per day. If we’re going out, and we’re talking to commercial clients, you’re not going to have time to go out and do eight hours a day of actual business development. But that doesn’t mean you have to throw that aside.

You can do a lot with a little, if we just break down your day, understand what our goals are, and fit those into the business, what the business actually needs to be successful, and what you can do with your time. We can make that model very successful.

Sarah, what would be the most terrifying thing of going to oxifresh.com, going to Denver? You meet them, they tell you everything about buying the business. You and your husband, you bite the bullet, you decide to go all in.

You burn the boats, you break down the bridges, you have no plan of retreat. What would be the scariest part of opening up an oxifresh.com franchise with no guarantee of income?

I mean, really, it’s just the failure to bring customers in, and the failure of the growth, depending on the location, a bad location could work.

So you said, you might be worried about that?

Yeah, I would be worried about that.

Matt, do people worry about this? Are they worried about this? Does Sarah have a psychological problem?

Nope, that’s pretty common. People typically are about, people always tell me that there’s no one in the United States that wants to work anymore. That’s not true. There’s a ton of people that want really good paying jobs, with opportunities to scale. We’ve got to find them, right?

And then, also what you just said, how do we going to get jobs? And that’s one of the things we talk about on our second call. We’re going to go through a very deep dive of markets where you live, where you’re looking to grow the business.

We’re going to do a very deep dive of who your competition is, where they stand in the market, what we need to do to actually combat that. Because we are going to be the driver of business on Google, and on Facebook, and all these things.

So we have to know where our competition stands first. We can basically outline an entire marketing program. Here’s the best part of it. We’re not just going to say, “Okay, hey, how about you build your website, and Google page and Facebook page, and Yelp page and big page, and get back to us, right?”

We’re going to say, “We’re going to build those things for you, we’re going to keep them up to date.” It’s an environment that’s too hard to do on your own, so we’re going to take that heavy lifting off your plate.

What we’re going to do is you give you a task, the reviews, get the reviews from your customers, get the reviews from your friends and family. Drive that home, because you can do that yourself, and you can teach your employees do that. That’s a repeatable task that will give you unlimited income down the road.

We try to meet you in the middle. We don’t want you to do everything, because we know that’s a task that’s really too hard to handle.

So my final question I have for you, if I’m listening today and I go, “Okay, step one, I just want to maybe learn more about buying an Oxi Fresh. Should we send you smoke signals? Do you prefer fax messages, fax machine, similar messages? What’s the best way to get ahold of you guys?”

I know that, for awhile there, was the smoke signal thing that we were into, and it didn’t turn out to be the most effective. Then there was the fax method, which I was pushing for a few months there.

And it turns out, the fax machine isn’t the preferred method. What’s the preferred method, Matt, that you want people to reach out to you?

Yeah, you just need to go on and fill out a form. The form is going to give us your contact information.

Yup.

It’s going to tell us where you came from. If you go through Thrive, it’ll actually show me that you came through Thrive, which is great, because I know where you came from. And then what we’re going to do is you’re going to get a text message, e-mail and phone call, and we’re just going to set up an introductory call.

That introductory call is going to allow us to just explore what you’re trying to accomplish, where you live, just simple questions. Let me duck, dive a little bit into Oxi Fresh, and some of the things you don’t know, and then we’ll see if there’s some synergy. If there’s some synergy, and it makes sense to go on to the more in-depth conversations, we will do that.

Okay, and that website you can go to, folks, is thrivetimeshow.com/oxifresh. You can pull it up, you can learn everything you need to know, to request an appointment with Matt Klein and his team. You fill out the form, boom, they’ll give you a call.

Yup.

And one other thing you can do. If you’re not looking to be productive, you can go to freestuff.com, if you want to be unproductive. Matt, and this is incredible. Let me tell you about this real quick.

Years ago, Matt, I had a friend of mine, from high school, and he was messing with me a little bit, and I’m like, “Oh, are you messing with me?” You know how people will leave.

You call them, and they’ll act like, they have one of those voicemails that’s, “Hello.” And then you say something. Then they go, “Sorry, I can’t hear you.” And then, they kind of lead you along with that. And he was doing that kind of stuff to me, but he would lead me voicemails, and he was play screwing with me all the time, Matt. He’s sending me text messages, and it didn’t make any sense.

Anyway, so I was like, “You know what? Two can play this game, but only one of us can play this game obsessively for two consecutive days.” So I went to free stuff.com, Matt, with his name, his phone number, and his address. And I signed this man up to receive every free catalog, every free sample, every free thing you could possibly get.

The last time I spoke to him, Matt, he was getting hundreds of pieces of mail, on a daily basis, sent to his house. So if you want to be productive, you go to oxifresh.com, and you book an appointment there. If you want to be unproductive, go to freestuff.com.

Matt, would you appreciate it if all of our listeners went to free stuff.com, and signed you up, and auto shipped to you some free samples. I mean, there’s some incredible catalogs.

Matt, would you prefer that I get a good nice prepper catalog series sent to you for free, or a Big and Tall magazine, or anything like that, Matt? We could do that.

We will not be okay with that.

Okay.

That would not be okay.

Okay. We won’t talk about that until the next show. Matt Klein, I really do appreciate you.

Again, that’s thrivetimeshow.com/oxiresh. Matt Klein, have a great day, sir. We’ll talk to you soon.

You guys have a good day.

Take care.

Thanks. Bye.